Podcast appearances and mentions of shane barker

Shane Barker discusses how Amazon sellers can protect their reputation and drive success. Shane is the CEO of Tracefuse, an AI-driven platform that helps Amazon sellers manage fraudulent and Terms of Service-violating reviews. The solution enables sellers to remove harmful reviews, boosting both their sales and their reputation. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest This episode is supported by the Naveen Jindal School of Management 

#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!!Site: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/in/shanebarker/Business LinkedIn: https://www.linkedin.com/company/tracefuse/Business X: https://x.com/tracefuse Shane's X: https://x.com/shane_barkerThis dude spent TWO YEARS figuring out how to navigate the Amazon digital jungle, cracked the code, and is making bank!!Shane Barker, founder of TraceFuse, is helping Amazon sellers fight fraudulent reviews, and he's making waves.He has created a system that also helps Amazon sellers with reputation management as well as how they can navigate Amazon's review guidelines.Shane shares insights on the impact of negative reviews and the strategies employed by TraceFuse to help sellers maintain their online reputation. We share some personal experiences with reviews and the broader implications of AI in the e-commerce space and the evolution of TraceFuse, which specializes in managing Amazon reviews. He shares insights on building trust in a skeptical market, the importance of client relationships, and innovative pricing models that have contributed to the company's success. Shane emphasizes the significance of understanding client needs and expectations while also exploring effective marketing strategies to engage clients. The discussion highlights the entrepreneurial journey, the challenges faced, and the strategies implemented to achieve growth and success in the competitive landscape of online business.****TraceFuse is an AI-powered solution built to protect your brand's reputation on Amazon, ethically and effectively.Our approach to negative review removal is 100% compliant with Amazon's guidelines and executed by a dedicated team that knows Amazon's policies inside and out.Headquartered in Reno, Nevada, and supported by a global network of talent, our experts manage everything for you—from review detection to case filing—so you don't have to lift a finger.With over 13,000 reviews removed and 500+ brands served, TraceFuse has become the go-to authority in Amazon review removal.Featured on MSN, Business Insider, and Yahoo Finance, we're proud to lead the way in helping Amazon sellers protect their listings, grow their sales, and restore trust in their brand.****00:00 Introduction and AI Discussion03:03 The Role of AI in Review Management06:13 Understanding Amazon's Review Guidelines09:12 Fraudulent Reviews and Their Impact11:55 The Importance of Reputation Management14:56 Navigating Amazon's Review System18:00 The Challenges of Review Removal20:50 Personal Experiences with Amazon Reviews23:58 Conclusion and Future Insights27:04 The Journey of TraceFuse31:05 Building Trust in a Skeptical Market34:00 Scaling Success and Client Relationships38:29 Innovative Pricing Models and Client Onboarding41:07 Understanding Client Needs and Expectations46:44 Marketing Strategies and Client EngagementNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #amazon #SelfImprovement

If you've ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be. That's why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon's policies, without you having to lift a finger. In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon's rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are the biggest targets for fake review attacks. According to Shane, “Reviews are the core of Amazon. They not only affect sales, they also affect your Best Seller ranking and your star rating. We've seen people lose anywhere from 10% to 50% of their sales because they dropped from 4.3 to 4.2 stars. If you're a seller, you need to really focus on reviews. They're the biggest thing you've got going.” Shane also shares some of the most surprising, and occasionally bizarre, fake reviews he's come across, and walks us through the difference between the traditional manual reporting process and the streamlined system TraceFuse offers. If you're an Amazon seller looking to protect your brand, improve your ratings, and fight back against unfair review tactics, this is an episode you don't want to miss. Topics Discussed in this episode: Shane's background and the origins of TraceFuse (02:40) How the rating and review system on Amazon works (07:11) How to identify fake reviews (10:58) The consequences of fake reviews (19:39) The niches that are most targeted by fake review attacks (21:48) The most surprising reviews Shane has seen (27:38) The manual process for reporting fake reviews vs the TraceFuse process (31:36) White hat vs grey hat reputation management (35:55) The RIO Shane has seen for his clients by removing fake reviews (40:32) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter TraceFuse Amazon Review Checker Smart Scout eCom Engine Sit back, grab a coffee, and learn how to manage fake Amazon reviews!  

If you've ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be. That's why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon's policies, without you having to lift a finger. In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon's rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are the biggest targets for fake review attacks. According to Shane, “Reviews are the core of Amazon. They not only affect sales, they also affect your Best Seller ranking and your star rating. We've seen people lose anywhere from 10% to 50% of their sales because they dropped from 4.3 to 4.2 stars. If you're a seller, you need to really focus on reviews. They're the biggest thing you've got going.” Shane also shares some of the most surprising, and occasionally bizarre, fake reviews he's come across, and walks us through the difference between the traditional manual reporting process and the streamlined system TraceFuse offers. If you're an Amazon seller looking to protect your brand, improve your ratings, and fight back against unfair review tactics, this is an episode you don't want to miss. Topics Discussed in this episode: Shane's background and the origins of TraceFuse (02:40) How the rating and review system on Amazon works (07:11) How to identify fake reviews (10:58) The consequences of fake reviews (19:39) The niches that are most targeted by fake review attacks (21:48) The most surprising reviews Shane has seen (27:38) The manual process for reporting fake reviews vs the TraceFuse process (31:36) White hat vs grey hat reputation management (35:55) The RIO Shane has seen for his clients by removing fake reviews (40:32) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter TraceFuse Amazon Review Checker Smart Scout eCom Engine Sit back, grab a coffee, and learn how to manage fake Amazon reviews!  

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon. Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/ Topics discussed in this episode:Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%. How Trace Fuse removes Amazon TOS-violating reviews while staying compliant. What competitor attacks look like - strategic negative reviews before Prime Day or product launches. How to differentiate between valuable negative feedback and fraudulent reviews. Why proactive review monitoring prevents sales losses before they happen. What makes supplements, beauty and pet products most vulnerable to review manipulation. How Amazon's review guidelines determine which reviews qualify for removal. Why DIY review removal has such a steep learning curve with Amazon. How Trace Fuse achieved 13,000+ review removals for 500+ clients. What sellers should consider before investing in professional review management. Links & Resources Website: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/company/tracefuse/LinkedIn: https://www.linkedin.com/in/shanebarkerX/Twitter: https://twitter.com/shane_barkerInstagram: http://instagram.com/shanebarkerGet access to more free resources by visiting the show notes athttps://tinyurl.com/mr2xyvjzMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

In this episode of Lunch with Norm, Norm Farrar welcomes Shane Barker, founder of Trace Fuse, to discuss the art and science of managing and removing negative reviews on Amazon. Discover proven strategies to protect your star ratings and sales, while staying compliant with Amazon's guidelines. Key topics include: - Why negative reviews aren't always bad—and how to use them to improve your product. - The hidden impact of star rating drops on your BSR and PPC costs. - How to identify and handle non-compliant reviews with expert precision. - Shane's top tips for maintaining a 4.3+ rating and avoiding sales decline.   Whether you're a new or seasoned Amazon seller, this episode is packed with actionable insights to help you safeguard your reputation, boost conversions, and stay ahead of competitors.

Today's bonus episode is from my Saturday talk show, Waking Up with Alan, heard every Saturday from 7AM to 10AM on WBHF. As always, we hit a range of subjects in the news. We look at how much the Legacy/mainstream media has been lying, we look at the distribution of incomes in this country and how much each bracket pays toward the Federal Income Tax. It looks like the big Fani Willis RICO case is about to be dismissed thanks to a Georgia court of appeals. Shane Barker from Tree Amigos of America calls to give us an update on their ongoing work to help the people in Augusta, GA from the damage caused by Hurricane Helene. We then wrap up, as we always do, with the Vulcan Mindmeld, where BK from BK on the Air joins me, bringing our two shows into one. We discuss Christmas music and memories. Please take a moment to rate and review the show and then share the episode on social media. You can find me on Facebook, X, Instagram, GETTR and TRUTH Social by searching for The Alan Sanders Show. You can also support the show by visiting my Patreon page!!

In this Prime Talk Podcast Sponsored by Getida – Shane Barker - Founder and CEO of TraceFuse.ai - talks about how to remove negative Amazon Seller reviews, and also more information about his life's journey. About Shane Barker of TraceFuse.ai - https://tracefuse.ai/ You can finally remove negative Amazon reviews without black hat tactics, risking your brand, or jeopardizing your account TraceFuse uses cutting-edge, AI-driven software to analyze and identify negative reviews eligible for removal Getida: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.

The band is back together, Summer Jubelirer, Hayley Brucker and Scott Ohsman, finally chit chat about all things in this open. We also have a super fun and smart guest, Shane Barker, Founder and CEO of Trace Fuce and talks through how to get those negative reviews off your Amazon listing that aren't true, or break Amazon's terms of service. All the changes going on with Amazon reviews, will AI take over? He also plays What's That Keyword? Game and a great NEWS segment. Our 2023 Thanksgiving episode for all to enjoy!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Shane Barker  - Founder/CEO of Trace Fuse  LinkedIn: https://www.linkedin.com/in/shanebarker/ Website: https://tracefuse.ai/ Shane Barker Digital Marketing Guru Website: https://shanebarker.com/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Have you received a negative review on your Amazon listing and wondered what can be done about it? In this episode, Shane Barker of Tracefuse gives us tips on what we can do to prevent and remove negative reviews on our product listings.    Code Word:  REVIEW Offer: http://www.mommyincome.com/subscribe  

In this episode of the Sellernomics Podcast, we sit down with special guest Shane Barker, the renowned digital marketing expert and founder of TraceFuse. Join us as Shane shares his valuable insights on optimizing Amazon reviews using white-hat techniques. As an Amazon seller, you understand the importance of customer reviews for building trust and driving sales. But did you know that there are strategic ways to enhance your review strategy without resorting to unethical practices? Shane Barker is here to enlighten you on the best practices that can help you boost your review ratings and overall brand reputation. Throughout this engaging conversation, Shane dives deep into the world of Amazon reviews, exploring topics such as leveraging customer feedback, responding to reviews, and cultivating positive relationships with customers. Discover how to optimize your review process to maximize customer satisfaction and ultimately increase your sales on the Amazon platform. Join us for this insightful episode of the Sellernomics Podcast as we unlock the secrets to ethical review optimization with Shane Barker of TraceFuse. #ShaneBarker #TraceFuse

Shane Barker was killed in his driveway in 2009 but the case went cold. For a decade, his former parents-in-law lived a quiet life in rural Tasmania, saying nothing. Until the day the police arrested them for murder. Get episodes of Life & Crimes a week early and ad-free, as well as bonus content, by subscribing to Crime X+ today. Like the show? Get more at https://heraldsun.com.au/andrewruleAdvertising enquiries: newspodcastssold@news.com.au Crimestoppers: https://crimestoppers.com.au/ If you or anyone you know needs help Lifeline: 13 11 14Beyond Blue: 1300 22 4636Kids Helpline: 1800 55 1800See omnystudio.com/listener for privacy information.

Welcome to our channel! In this exciting installment, we are honored to have Shane Barker, CEO of tracefuse.com, leader in the space when it comes to negative review removal. Get ready to enter the fascinating world of digital marketing and learn how to face and get rid of those negative reviews that can sometimes affect our business.In this episode, Shane will share his vast experience and knowledge on how to remove negative reviews and transform them into opportunities for growth and brand strengthening. We will discover effective strategies for addressing and responding to adverse reviews, as well as proven techniques for maintaining a positive online reputation.Featured Topics:- When and how to appeal negative reviews ?- How long it takes to remove a negative review ?- What is the success rate to remove a negative review ? And much more….Don't miss this valuable conversation with Shane Barker, a leader in the world of digital marketing. Subscribe and turn on notifications so you don't miss a second of this exclusive content!Remember to leave your comments and questions. We hope you enjoy and learn as much as we did during this amazing conversation!

Positive ratings and reviews on Amazon can greatly influence consumer behavior and purchasing decisions. High ratings and positive reviews serve as social proof - building trust and credibility for your product or brand. However, there are some fraudulent practices out there that will keep attacking your business with fake feedback. How do you protect your product or brand from this? And more importantly, how do you properly file cases and take down fake negative reviews the white hat way? Learn those and more with Scott, your Smartest Amazon Seller host, and Shane Barker, founder of TraceFuse, a pioneering company behind the TOS-compliant Amazon Negative Review Removal system. Episode Notes: 00:25 - Shane Barker Introduction 02:25 - Shane Barker Background 05:00 - Removing Negative Amazon Reviews the White Hat Way 12:15 - The FTC Taking on Fake Accounts 14:05 - How Amazon Averages Reviews 17:15 - TraceFuse's Negative Review Removal Rate 20:00 - The Proper Way To File Cases 21:50 - TraceFuse's Business Model 23:30 - The Future of Amazon Reviews TraceFuse & The Smartest Amazon Seller Special Offer LinkedIn: https://www.linkedin.com/in/shanebarker/Email: shane@shanebarker.comTwitter: https://twitter.com/shane_barkerWebsite: www.shanebarker.com Related Post: Can You Remove Negative Reviews on Amazon?

Amazon has become the go-to platform for e-commerce businesses to reach a wider audience and increase their sales. However, with millions of products on the platform, it can be challenging for businesses to stand out and attract customers. In this podcast, we’ll be talking with Shane Barker, an expert in digital marketing and e-commerce, about…

The guest on today's episode is Shane Barker. He is a highly experienced marketing professional with over two decades of expertise in helping Fortune 500 companies expand their digital presence. He has been recognized as a leading influencer in marketing by esteemed organizations like the Content Marketing Institute and Influence Directory. He has also served as an instructor at UCLA, contributing to developing the university's Influencer Marketing and Personal Branding programs.In recent years, Shane has shifted his focus to e-commerce, particularly on Amazon. His interest in the platform was sparked during a joint effort to increase traffic to product listings, which exposed him to the complexities of the platform. During this time, he discovered that negative reviews were a common pain point for Amazon sellers. In today's episode, he discusses TOS compliant method to remove negative reviews.Takeaways:When reaching out to Amazon and requesting to remove a review; you must present your case clearly through data.For example, if a buyer buys multiple products from you and leaves one-star reviews for all, you can explain to Amazon the probability of that happening and request to remove that buyer's account.There are different departments on Amazon you can file your case effectively to remove the review.Most of the time you have to file a second case to get a resolution for a review problem on Amazon.Be aware of the TOS and make sure you are following Amazon's guidelines in improving your seller performance.Quote of the Show: We are collecting all the reviews that have physical text in them. We do not handle ratings but we go after reviews. Our software looks for text that is in violation of Amazon Terms of Service.Links:Learn More → www.Selletek.com Here's Shane's contact info: shane@selletek.comSPECIAL OFFER: Only for Amazon Legends Listeners (Click on the link below)https://selletek.com/amazonlegends/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities. Twitter: https://twitter.com/shane_barker Facebook: https://www.facebook.com/ShaneBarkerConsultant/ Instagram: http://instagram.com/shanebarker LinkedIn: https://www.linkedin.com/in/shanebarker Make sure to subscribe to the podcast so that you are notified of new episodes!

Are you a sales or marketing leader trying to get people to contact you (instead of the other way around)? Listen to this episode of the Connection Loop podcast with marketing leader, Shane Barker, to learn how to go from interceptor to influencer. Topics include podcasting, public speaking, events, networking, and marketing. Connect with us on social media: Instagram: https://www.instagram.com/dubbapp/ Twitter: https://twitter.com/dubbapp Facebook: https://www.facebook.com/dubbapp Linkedin: https://www.linkedin.com/company/dubb/ Medium: https://medium.com/@rubendua TikTok: https://tiktok.com/@dubbapp --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

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In today's episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn't rely on just one platform, and staying visible online through relevant and relatable content.     Shane is a top digital marketing consultant, keynote speaker, and influencer. He has helped businesses accelerate their growth with customized digital marketing consultation and services. Having won many accolades, he has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Episode Resources: Shane Barker's Website, LinkedIn, Twitter, and Instagram Visit the WPMRR Community What to Listen For: 00:00 Intro 00:50 Welcome to the pod, Shane! 02:11 Teaching a course in UCLA 04:46 How would you define an influencer? 07:20 Fake followers versus real engagement      15:21 Drive social media traffic to your website 20:03 When your social media account gets shut down 22:21 Think where your audience is at 29:14 Presenting yourself on social media without bragging 36:55 The pressure of having a lot of visibility online 43:11 Find Shane online

Digital marketing is huge. It's hard to cover all aspects. Choosing priorities is key. How to find them? Shane Barker shares his valuable insights on the following: Choosing the right digital marketing channel. Learning competitors. Satisfying customers. Standing out from the rest. Considering users' intent. The thing about consulting is that without implementation and execution…

This episode features guest Shane Barker, founder of ShaneBarker.com, where they specialize in SEO, Influencer Marketing Services, Content Marketing Services and Online PR Marketing Services. Shane is a professional speaker and the host of the Marketing Growth Podcast Discover what it takes to rank well with SEO in today's environment. In this episode Shane reveals the current state of SEO and what you need to think about when optimizing your organic content. Want to crush your competition? Shane has been doing it for his brand and his customers for years through free organic traffic. Learn how he does it including what software he uses for his company as well as his private clients. Finally, discover what you need to know when you are thinking of hiring an SEO agency in order not to be scammed in an industry filled with shysters including how to reverse your numbers and make sure the squeeze is worth the juice when it comes to your SEO investment. Episode Action Items: You can find more information regarding Shane by visiting www.shanebarker.com. Visit his website to request his newsletter or connect with him on Linkedin or Twitter by searching for Shane Barker. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com. New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and Make Each Click Count Podcast.

In this episode, your host, Rosemary Nickel talks to Shane Barker about focusing, delegating, influencing, and more. Check out Shane's website here: https://shanebarker.com/ or email him at:shane@shanebarker.com

Outsourcing podcast Get the full show notes for this outsourcing podcast here: outsourceaccelerator.com/347   Marketing Growth Podcast Derek Gallimore, the CEO of Outsource Accelerator was this week a guest on the Marketing Growth Podcast with Shane Barker. Hear Derek's latest thoughts on the opportunities for businesses with outsourcing.   References: Web: https://shanebarker.com/ Marketing Growth Podcast Outsource Accelerator   Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below.   Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore Payoneer - The leading global B2B payment solution for the outsourcing industry   About Outsource Accelerator Outsource Accelerator is the world's leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator's unique approach to outsourcing enables our clients to build the best teams, access most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach means that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.

Shane Barker is back! And he's brought the usual jokes, insights and anecdotes with him. Hear about his exploits since we last spoke in 2018. They involve saving small businesses, trying ayahuasca and being Shane Barker, digital marketer extraordinaire (not necessarily in that order).

Outsource Accelerator is a top BPO marketplace, operator, and advisory for businesses around the globe. The company provides a full spectrum of services related to brokerage, implementation, and co-management. On this podcast episode, their CEO, Derek Gallimore, joins Shane Barker to discuss how offshore staffing is making the world a smaller, more connected place. Tune in: https://shanebarker.com/podcast/derek-gallimore-1Considering hiring a remote team for your business? You can keep your onsite and offshore teams on the same page by using web conferencing tools. To help simplify your search for the perfect tool, we've reviewed 22 great tools in the genre. Read about them here: https://shanebarker.com/re/derek-gallimore-1

Chris Dreyer, the CEO of Rankings.io, and Shane Barker talk about the competitive world of Personal Injury SEO and Law. They discuss how attorney SEO differs from typical SEO and how Chris helps his law clients beat the competition.Tune in: https://shanebarker.com/podcast/chris-dreyer-3 Want to learn some standout SEO techniques to help you dominate search results? Here's an article with 17 great tactics, plus examples and pro tips. Read it now:https://shanebarker.com/re/chris-dreyer-3

Chris Dreyer, the CEO of Rankings.io, and Shane Barker talk about the competitive world of Personal Injury SEO and Law. They discuss how attorney SEO differs from typical SEO and Chris helps his law clients beat the competition.Tune in: https://shanebarker.com/podcast/chris-dreyer-2 Want to learn some standout SEO techniques to help you dominate search results? Here’s an article with 17 great tactics, plus examples and pro-tips. Read it now:https://shanebarker.com/re/chris-dreyer-2

Rankings.io is a top personal injury SEO firm that helps law companies dominate search rankings. The company has been featured on the Inc 500 list for three consecutive years. On this podcast episode, their dynamic CEO, Chris Dreyer, joins Shane Barker to discuss their SEO journey. Tune in: https://shanebarker.com/podcast/chris-dreyer-1 Want to design an effective SEO campaign for your website? Check out this post: https://shanebarker.com/re/chris-dreyer-1

180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses. On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges. Tune in: https://shanebarker.com/podcast/jeff-oxford-3 Wondering how to simplify and optimize your ecommerce processes to save time, effort, and money? Check out this article: https://shanebarker.com/re/jeff-oxford-3

Jeff Oxford, 180 Marketing’s Founder, and Shane Barker talk about effective link-building tactics and tools. They share some low effort/high return strategies to build powerful backlinks, on this podcast episode.Tune in: https://shanebarker.com/podcast/jeff-oxford-2 Don’t have the time and energy to invest in manual link building? Take advantage of automated link building and enrich your link profile in a hassle-free way, Learn all about it here: https://shanebarker.com/re/jeff-oxford-2

180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses. On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges. Tune in: https://shanebarker.com/podcast/jeff-oxford-1Want to optimize your ecommerce processes? Check out this post: https://shanebarker.com/re/jeff-oxford-1

In this episode, Thibaut Machet, PlayPlay's Co-Founder and CEO, joins Shane Barker again to discuss the latest video marketing trends that are likely to dominate 2021. Find out how COVID-19 has accelerated video marketing and get tips on creating an effective video marketing strategy.Tune in: https://shanebarker.com/podcast/thibaut-machet-3Wondering how to create perfect videos for your brand? Check out the top tools and tips you can use for your social media videos: https://shanebarker.com/re/thibaut-machet-3

Thibaut Machet, PlayPlay’s CEO, and Shane Barker discuss what it takes to make a video stand out. From tips on storytelling to the importance of subtitles, they discuss it all on this podcast episode.Tune in: https://shanebarker.com/podcast/thibaut-machet-2Want to know what it takes to edit videos like a pro? Check out some practical tips here: https://shanebarker.com/re/thibaut-machet-2

On this episode, Shane Barker continues his conversation with 10Web's Director of Digital Marketing, Araks Nalbandyan.She discusses the roles of creativity and data privacy and how they are changing the way we look at data-driven insights.Tune in: https://shanebarker.com/podcast/araks-nalbandyan-3If you are ready to implement data-driven marketing, you need great tools to help you analyze all your data. I’ve reviewed some of the best here: https://shanebarker.com/re/araks-nalbandyan-3.

On this episode, Araks Nalbandyan and Shane Barker discuss why agencies and brands need to leverage data-driven marketing. She shares insights into challenges agencies face with the approach and also gives solutions to some common issues.Tune in: https://shanebarker.com/podcast/araks-nalbandyan-2Besides Google Analytics, do you know which other tools you can use for data-driven marketing? Find out from this post: https://shanebarker.com/re/araks-nalbandyan-2.

Araks Nalbandyan, the Director of Digital Marketing at 10Web, joins Shane Barker to discuss different ways in which new agencies can stand out and avoid common mistakes while building their reputation.Tune in now! https://shanebarker.com/podcast/araks-nalbandyan-1Is your agency struggling to become a one-stop-shop for all of your clients’ needs? Well, here is how white labeling can help: https://shanebarker.com/re/araks-nalbandya-1

Welcome back to another episode with Shane Barker. In episode 1, we discussed Shane's story to become an expert influencer marketer and some of his secrets for influencer marketing. In today's episode, we will be discussing some of Shane's secrets to product launches and content marketing. Tips for Product Launches    80% of the work is done before the product launch.    Shane has had a lot of people come to him and say, “Hey, I just went live with this crowdfunding campaign, and I have 30 days to promote it. What do I need to do?” And Shane tells them they need to take it down. He says 30 days is just not enough time. Many people don't realize that 80% of the work is done before the product launch. In fact, the launch should be one of the easiest parts because most of the work is already done. Before the launch, most of the PR aspects such as a press release, talking to news stations, bloggers, or reviewers should be done.   Look at the History of Launches for Similar Products   The beautiful thing about the internet is we can find out pretty much anything. So, for a similar product to ours, we can look at other launches and see what they did and whether or not it was successful. We can see what kind of PPC ads they put up, what keywords they went after, who put up backlinks to their product, who interviewed them about the product, etc. “We've got to figure out: what is my competition doing? What did they do successfully, or why did they fail? And how can we make things better and improve upon that?” - Shane Barker   Creating a Buzz   Product launches happen every day, so we have to establish what makes us different, why people should spend their hard-earned money on this, and why people should be excited. A lot of it is pulling on people's heartstrings and educating them.  “It comes down to messaging and having a very clear message, understanding exactly who you're going to go after, and then going after them aggressively.” - Shane Barker We must create an audience that trusts us and likes us so we have a following, then create a great, unique product, and then have scarcity and urgency, so our audience has to act quickly. Tips for Content Marketing  Easier than Ever Content marketing is a lot easier nowadays because there's software and there are all kinds of technology at our fingertips to help us. This interview was only possible because of video conferencing technology. There is a lot of great technology, software, and tools that make it easier to produce content than it was just a few years ago.    Be Consistent and Patient with Ourselves   Rome wasn't built in one night, and so it is with our businesses. When we're doing content writing, it might take a long time. The important thing is that we are consistent and patient. We can't put up two blog posts and expect to make history. When someone wants to build muscle and get a six-pack, it takes time. It's not going to happen after going to the gym twice. Content marketing is a long-term strategy. Shane's website has 160,000 visitors per month. While his team does do some outreach, it's mostly inbound marketing. It often comes down to putting out consistent content, saying, “Hey, if I want to become an Instagram influencer, I'm going to take a year to do that.” Then we have to consistently put out content once a day or twice a day or however often that is. Many people start pursuing their goals to become an influencer but quit after a month or two. Therefore, if we are consistent and pursue it for long enough, we are likely to have success. There's no substitute for hard work.   Start Somewhere and Don't Worry About Perfection   The first videos of those who are popular on YouTube now were terrible. They often had poor video and sound quality and were probably very awkward in front of the camera. But they started where they were at and improved with time.  Shane hasn't gone back and listened to his first podcast because he knows that it wasn't good. He didn't have great equipment. He just wanted to start interviewing great people and educating people, and now it's turned into something he can monetize. And he kept going and his podcast is number 33 and climbing on iTunes' business category.  Shane also has left his first blog post on his website even though he doesn't think it was very good. He leaves it because it's a reminder of his past and where he started. He also likes to show it to his students because it shows them they don't have to start at a perfect level.  Shane thinks of his first podcast episodes and his first blog posts as before and after pictures like on a workout ad. People can see that they can do it too when they compare those first posts or those first episodes with what he's producing now.   Repurposing Content   Another thing Shane recommended with content is the repurposing of content. When we produce a core piece of content, we can cut it up and reformat it into other pieces of content to be published on many other social and marketing channels. For example, if I do an interview, I can post the video on YouTube. I can also turn the audio into a podcast. Then I can write a blog post about it and put it on my website, along with LinkedIn and Medium. I can cut that blog into pieces and turn them into Instagram, Facebook, or Twitter posts. So, I produced one piece of content, and then I repurpose it and publish it on many different platforms.  Shane's Home Runs One of the home runs in Shane's career is that he has had the opportunity to speak all over the world, such as in Sri Lanka and Thailand. Another big win for Shane is when people come up to him and they say, “Hey, I read your content, and you helped me do this thing!” Shane is a humble individual and feels like he's still trying to be the person that has accomplished all that he has. So, it means a lot to him when people reach out because it shows him that he's really making a difference in people's lives and helping them with their businesses. It's valuable for him when he can use what he's learned, leverage it, and then educate others with that knowledge to help them in their businesses. “If I went to bed knowing that I wasn't helping anybody, I don't think I'd go to bed.” - Shane Barker Key Takeaways Thank you so much Shane for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Prepare for product launches before the launch. Most of the work should be done beforehand. Look at how launches have gone for similar products, and see how we can learn from them and improve upon them. Focus on what makes our products different from the many products that launch every day. Content marketing can take a long time, so we should be consistent and patient. We must start somewhere with our content marketing, even if we're not where we'd like to be with it. We will get better over time. We can repurpose our content to be used on many different platforms to give our content much more reach.  Connect with Shane If you enjoyed this interview and want to learn more about Shane or connect with him, you can find him on LinkedIn at https://www.linkedin.com/in/shanebarker/ or check out his website at https://shanebarker.com/.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  Where have you found success in your product launches? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/79-6-tips-for-product-launches-and-content-marketing/ 

What businesses say about themselves is no longer credible, and influencers have become highly credible sources that customers look to and trust instead. In this episode, Shane Barker, an influencer marketing expert, is going to share some of his secrets about influencer marketing.  About Shane Barker Shane Barker is a UCLA professor. He teaches a class about personal branding and how to become an influencer, and he's developing a course that will be available for anyone to take online and learn the things he teaches in his class. Shane is a consultant. For example, he created a startup that reached more than a $25 million valuation in two years. His consulting practice specializes in influencer marketing, product launches, content marketing, sales funnels targeted traffic, and website conversions.  He consults with multiple fortune 500 companies, and he has some A-list celebrities as clients, including Angela Bassett and Shane Sparks. Shane writes for Forbes, Entrepreneur, and Huffington Post. The infographics he's created have been viewed more than 350,000 times and have been featured in more than 950 articles and publications. He publishes the marketing growth podcast. Marketing insider group named Shane one of the top content marketing influencers, and Salesforce named him one of the industry's top influencers. He also has published a series of ebooks. 2 Influencer Marketing Secrets    We don't have to have a million followers.   We don't have to have a crazy, huge audience. Shane knows of influencers who have followings in the thousands, but they have courses where they are making hundreds of thousands of dollars every year. We also don't need to be on every social media platform. We can still be successful without having millions of followers on every platform.   Influencers need to educate brands.    About a year and a half ago, Shane did a big event, renting out the floor of a hotel with Amazon and 35-40 brands. They did the training, and Shane realized there was a big disconnect between brands and influencers. He needed to get in the middle and educate people on both sides so they could start having a lot more successful influencer marketing campaigns. Many influencers don't understand the value they have. This can be a problem because they don't know how much to charge brands for their sponsorship or how to campaign products for brands. They often wait for brands to come to them instead of pitching their services to brands. Influencers should be able to educate the brands on why their services are valuable. To do this, influencers should be able to say “I've worked with these brands, and here's the data from their campaigns.” They should be able to show brands the number of clicks or views their content usually receives. They should be able to tell them exactly what they are going to do for their campaign: a blog post, podcast episode, YouTube video, etc. If they are going to put content on their website, they should be able to tell brands, for example, “My website indexes well for these certain keywords, and 10,000 people look at it monthly.” Influencers should know their data so they can tell brands exactly what their value is. Shane said, “The good thing about influencer marketing for a brand is there are millions of potential influencers. But the problem is, how do I know who's better than the other person? It's the influencers that are educated and say, ‘let me show you how to put this campaign to really show you how this was successful.” Shane's Passion: Helping Small Businesses Shane is passionate about many things, but right now he is focusing on his passion to help small businesses. Currently, he's working for the SBDC (Small Business Development Center), trying to help businesses that have been put in a difficult situation because of COVID. He aids them in transitioning to online from offline, or in figuring out how they can have other revenue streams or keep their doors open. Shane wants to give small businesses the information he has learned in the last 25 years.  He started working with the SBDC because a friend of his is a director for them. They went out for drinks, and Shane said it was like a Jedi mind trick. “I had one beer, and then all of a sudden, by the end of it I was working for him.” When Shane told his team he was really excited to work there, they were skeptical, especially when they learned Shane would be taking a significant pay decrease. Shane told them it wasn't about the money though; it was about helping people. Shane's heart is with small businesses. He's always had small businesses and been able to grow them. Unfortunately, with where he's at in his career, he is too expensive for most small businesses to afford his help. Shane thought that wasn't fair because he has knowledge he can give to people for free. But now he can do that with the SBDC. Shane realizes that entrepreneurs are strong and can get through difficult times. But, it becomes more difficult when you have something uncontrollable like COVID or government. It's not that these entrepreneurs aren't working hard enough; it's that there are other forces stopping them.  Shane's Entrepreneurial Journey Chevy's Mexican Restaurant Shane started off as a busser for Chevy's Mexican restaurant when he was 16. Eventually, he moved up from bussing tables to becoming a waiter, then a server, and then they wanted him to become a manager. Instead of being the manager, Shane traveled around the country opening new restaurants.  Hot Pad While Shane was in college, he started a business called Hot Pad, which sold reusable, non-toxic heat packs. He opened kiosks, got investors, hired freelancers for the logo and the website, and put the whole project together. They started doing different kinds of hot pads: ones for the shoulders, ones for the back, etc. The business did really well. After graduating from CSU, Shane started his own business. There was one business he took from 0 to $25 Million in 2 years with 130 employees and 3 or 4 locations. That business was actually sued by the Attorney General for about $60 Million. They ended up settling on the case, but Shane learned from that experience more about being an entrepreneur than a degree from Harvard or Yale ever could. Ever since then, Shane has been doing consulting, helping businesses drive traffic and convert traffic into online sales. Influencer Marketing Soon, Shane jumped into the influencer space. He had a client by the name of Zoe Rodriguez. She was a fitness influencer making about $40,000 a month, and Shane's business helped take her from 400,000 to 1.6 million followers. She already had a very engaged audience, so when they redid her website, logo, and sales funnels, it accelerated the growth. Content Marketing  Shane now writes for 150 different websites including Forbes and Huffington Post with the help of his team. He also has a podcast that just reached number 33 on iTunes for the top business podcasts.  How does he do it? So how does Shane manage all of his ventures? For many years, Shane was the bottleneck in his processes, always wanting to approve everything. But, there were simply not enough hours in the day for him to catch up. He's learned the value of delegating, having really good processes in place, and having a strong team. Key Takeaways Thank you so much Shane for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Influencers are credible sources with reach that customers trust. We don't need millions of followers to be successful in our influencer marketing. A small, but engaged, following can often give us a lot of success. Both brands and influencers should be educated about all the services an influencer can provide. An influencer that is knowledgeable is more likely to be hired by brands to promote their products. Writing for a lot of other credible organizations is a great way to establish our own credibility. Delegating, having good processes in place, and having a strong team can help relieve entrepreneurs' stresses and give them more free time to do more of the things they love. Connect with Shane If you enjoyed this interview and want to learn more about Shane or connect with him, you can find him on LinkedIn at https://www.linkedin.com/in/shanebarker/ or visit his website at https://shanebarker.com/.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  How have you seen influencer marketing used effectively? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/78-secrets-from-an-influencer-marketing-expert/ 

In this episode, your host, Starlett Henderson talks to Shane Barker about digital marketing and SEO, blogging to boost thought leadership, influencer marketing, engaging your audience, and more. https://shanebarker.com/ (www.shanebarker.com) His entrepreneurial mindset helped him from owning a lemonade stand at the age of 5 to owning multiple businesses, teaching at UCLA and becoming a thought leader. Shane reflects how the marketing train has changed since the "earlier days" when the major metrics were how many followers an influencer has. However, it's interesting to note the tables have turned. Having an engaged audience is far better than the number. You can be an impactful thought leader with a smaller audience, than one who has been in the game for a while- built their audience to the millions and yet not providing them with any value. If you want to learn how to truly engage your audience so that your next launch is a success, stay tuned for this episode! https://changeempire.com/ (www.changeempire.com)

The CEO of AltAgency, Greg Hickman, joins Shane Barker on this Marketing Growth Podcast episode to share tips on how you can get paid for your thinking. Tune in to discover why you should do it, how to do it, and lessons Greg has learned from earning from his expertise: https://shanebarker.com/podcast/getting-paid-for-your-thinking-a-discussion-with-greg-hickman/  Are you trying to get paid for your thinking? Here’s how you can establish credibility and attract more business: https://shanebarker.com/blog/ultimate-level-credibility/ 

On this Marketing Growth Podcast episode, John Bruno joins Shane Barker for an educational conversation about B2B marketing. Find out how to create effective B2B marketing strategies. John also shares some examples of B2B businesses running effective campaigns. Tune in: https://shanebarker.com/podcast/creating-an-effective-b2b-marketing-strategy-with-john-bruno/  Want to run effective B2B campaigns? Check out some tools you can leverage for success: https://shanebarker.com/blog/b2b-marketing-tools/ 

The Vice President of Commerce Strategy at PROS, John Bruno, joins Shane Barker for an in-depth discussion about omnichannel marketing for B2B marketers. John also tells us more about how PROS helps marketers succeed at omnichannel marketing. Tune in to the episode here: https://shanebarker.com/podcast/omnichannel-marketing-the-what-why-and-how-with-john-bruno/  Want to learn more about omnichannel marketing and how you can apply it to your business? Read my in-depth guide here: https://shanebarker.com/blog/omnichannel-marketing/ 

Roger Dooley joins Shane Barker on this episode of the Marketing Growth Podcast to tell us all about neuromarketing. Find out what it is, how it helps with consumer persuasion, and how you can leverage it for great user experiences. Tune in: https://shanebarker.com/podcast/understanding-consumer-persuasion-through-the-lens-of-neuromarketing-with-roger-dooley/  Wondering how to leverage persuasion in marketing? Check out persuasion techniques that can drive conversions here: https://shanebarker.com/blog/conversion-machine-with-persuasion-techniques/ 

International keynote speaker, author, and serial entrepreneur, Roger Dooley, joins Shane Barker on this episode of the Marketing Growth Podcast. He shares his journey to marketing success and how he became a best-selling author. Find out how he overcame startup challenges and the lessons he learned along the way. Tune in: https://shanebarker.com/podcast/serial-marketer-and-neuromarketing-expert-roger-dooley-shares-his-journey-to-success/  Need help with your startup’s digital marketing? Check out some successful strategies here: https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups/ 

On this episode, Shane Barker and Greg Poirier discuss why brands should strive to get the right product-market fit. Greg draws on his experiences to depict how having the right product-market fit helps companies get a strong foothold in the market. Greg also explains how product-market fit can be a curse and a blessing for SaaS startups. Tune in to the episode here: https://shanebarker.com/podcast/decoding-the-product-market-fit-with-greg-poirier/  Here’s a guide to help you find the right audience for your business: https://shanebarker.com/blog/audience-motivation-content-marketing/ 

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Shane Barker, Founder of the Shane Barker Consulting firm, which is a digital marketing strategy consulting firm that specializes in developing and executing digital marketing, influencer, SEO, and social media campaigns. Show NotesConnect With:Shane Barker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasting is a great way to develop relationships and to uplift one's business. In this episode, digital marketing consultant Shane Barker talks about the Marketing Madness Podcast and how converts his content into podcasts. Shane specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. On today's show, he shares creative strategies to make a successful podcast and increase your listeners. He also talks about personal branding and reveals some of the helpful lessons that he learned throughout his podcasting journey. Don't miss this episode to learn more about launching a successful podcast and content that converts. Love the show? Subscribe, rate, review, and share!Here's How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube

In today's episode, we're talking to Shane Barker, the prolific digital marketer who's been at the leading edge of content and influencer marketing for more than 15 years. 

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.