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Hosted by shane barker
2 episodes with shane barker
2 episodes with shane barker
2 episodes with shane barker
2 episodes with shane barker
2 episodes with shane barker
2 episodes with shane barker
2 episodes with shane barker
2 episodes with shane barker
Welcome to the eCommerce Lab Podcast! In this episode, we have Shane Barker, founder of TraceFuse.ai, one of the most advanced tools for managing and monitoring your Amazon reputation, as our guest.Shane shares real strategies for removing negative Amazon reviews, how to identify fake reviews, how to handle them professionally, and what steps to take to protect your brand and recover your reputation.
Shane Barker is the Founder and CEO of TraceFuse, the first Amazon-approved system for removing fraudulent negative reviews. With more than 25 years of marketing experience supporting Fortune 500 brands, Shane is a leading voice in digital influence and e-commerce integrity. His mission now: to protect honest Amazon sellers from fake reviews that destroy small business reputations—and give power back to real entrepreneurs. On this episode we talk about: The dark side of online reviews and how companies like Yelp and Amazon impact small business survival Why TraceFuse became the first Amazon Terms of Service–compliant solution for negative review removal The two-year grind it took to “crack the code” building TraceFuse from scratch Lessons learned from earlier startup failures and how to decide whether to quit or double down The danger of burnout, managing personal finances, and hiring a team that can keep you grounded How mentorship can shortcut the expensive learning curve for new entrepreneurs Top 3 Takeaways Review manipulation crushes small businesses—but true innovation means fixing broken systems without breaking the rules. Entrepreneurs often mistake constant growth for success; real wealth comes from clarity, focus, and sustainable scaling. Mentorship is a shortcut to mastery—paying for expertise can save years of trial, error, and wasted money. Notable Quotes “Yelp is like the mob—they'll tell you, ‘Pay us, or those reviews stay hidden.'” “It took two years to figure out how to do it right, but now we've removed over 14,000 fake reviews.” “If you're going to bet on something, bet on yourself. But get someone who's already done it to help you place that bet smarter.” Connect with Shane Barker: Website: ShaneBarker.com ✖️✖️✖️✖️
Did you know nearly half of online reviews are suspicious, with fake reviews projected to influence $787 billion in consumer spending by 2025? In this episode, Shane Barker — CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system — explains the scale of the problem and how his solution is helping sellers fight back.Shane shares:- Why fake reviews damage brands and consumer trust- How TraceFuse uses AI and compliance-based filings to remove unfair reviews- The real financial impact of even a half-star rating drop- Why both startups and big brands should take reviews seriouslyIf you sell on Amazon, you can't afford to miss this conversation.Connect with Shane:- Website: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/in/shanebarker/Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one.Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487dApple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589Substack: https://keithnewman.substack.com/Newman Media Studios: https://newmanmediastudios.com/LinkedIn: https://www.linkedin.com/company/liftoffwithkeithFor sponsorship inquiries, please contact: sponsorships@wherewithstudio.com#AmazonSeller #AmazonFBA #EcommerceGrowth #AmazonBusiness #SellerTips #EcommerceMarketing #OnlineSelling #FBACommunity #FakeReviews #ProductReviews #ReviewManagement #ReputationManagement #AmazonReviews #AmazonTools #TraceFuse #CustomerTrust #EntrepreneurLife #StartupTips #SmallBusinessGrowth #DigitalMarketing #BusinessTools #OnlineBusiness
In this episode of The Digital Executive, host Brian Thomas welcomes Shane Barker, CEO and founder of TraceFuse—the first Amazon terms of service (TOS) compliant negative review removal platform. With over 25 years of digital marketing experience and a history of working with Fortune 500 brands, Shane shares how he built a SaaS solution that helps Amazon sellers safeguard their brand reputation and revenue.Shane explains the two-year journey it took to develop Trace Fuse, why existing tools fell short, and how his team combined AI with human oversight to successfully remove more than 14,000 non-compliant reviews for over 600 brands. He dives into common violations like competitor mentions, pricing references, and inappropriate language, while also reflecting on the limitations when unfair but compliant reviews can't be challenged.The conversation highlights how Trace Fuse balances automation with the human touch to stay fully compliant with Amazon's rules, and why AI has become essential to scale review monitoring across hundreds of thousands of listings.If you liked what you heard today, please leave us a review - Apple or Spotify. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Shane Barker is a veteran entrepreneur and the founder of TraceFuse, the first company to develop a fully TOS-compliant Amazon Negative Review Removal system. With over two decades of experience in digital marketing, Shane has helped dozens of Fortune 500 companies grow their online presence and has been recognized by the Content Marketing Institute and Influence Directory as a leading voice in the industry. He also served as an instructor at UCLA, where he helped shape the university's Influencer Marketing and Personal Branding programs. Shane's pivot to e-commerce came through his work driving traffic to Amazon listings, where he discovered a widespread problem: abusive and damaging negative reviews. Realizing the impact these could have on sellers, he set out to find a solution that was not only effective but fully compliant with Amazon's terms of service. This led to the launch of TraceFuse, a cutting-edge platform that helps sellers ethically remove harmful reviews using 100% white-hat strategies. Today, Shane continues to lead innovation in the e-commerce space, helping Amazon sellers protect their brands, restore reputations, and unlock long-term growth. During the show we discussed: Inspiration behind TraceFuse Impact of negative reviews What makes a review abusive Risks of black hat methods Misconceptions about Amazon policies Ensuring 100% TOS compliance Effect of reviews on new vs. high-volume sellers Process of working with TraceFuse Categories most affected by reviews Identifying reviews for removal Success metrics and case studies Preventing negative reviews Impact of fake/competitor reviews What sellers should avoid doing Resources: https://tracefuse.ai/
In this episode Trevor sits down with Shane Barker from TraceFuse (https://tracefuse.ai/), the groundbreaking AI-powered platform that helps Amazon sellers fight back against unfair reviews. TraceFuse is the only solution that automatically detects negative reviews that fall outside Amazon's own policies and guidelines—and then files the cases for you, so you don't have to lift a finger. 100% compliant with Amazon's Terms of Service, TraceFuse gives sellers a powerful, hands-off way to protect their reputation, boost ratings, and focus on growth instead of damage control. Shane shares how the technology works, the impact it's having for sellers, and why it's a game-changer for anyone serious about thriving on Amazon.Use their unfair amazon review checker to see if you have a review problem: https://tracefuse.ai/amazon-review-checker/
In this episode of the Drop In CEO podcast, Deb Coviello welcomes Shane Barker, CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system. The conversation covers entrepreneurship, the importance of focus, lessons learned from business growth, and the value of work-life balance. Shane also discusses the origins of Trace Fuse, the challenges of working with Amazon, and his commitment to helping business owners protect their reputations and feed their families. Episode Highlights: 02:00 Shane’s Backstory: From restaurants to digital marketing and influencer education 07:00 Lessons from early businesses and the drive to help others 13:00 The origin and mission of Trace Fuse 18:00 How Trace Fuse helps Amazon sellers proactively and reactively 22:00 Relationship with Amazon and the challenges of review removal 27:00 Growth, focus, and the future of Trace Fuse 32:00 Work-life balance, personal growth, and building a high-performing small team 38:00 Shane’s life outside of work and the importance of family 44:00 Final advice, how to connect with Shane, and closing thoughts Shane Barker is the CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system. With over 25 years of marketing experience supporting Fortune 500 brands, Shane has been recognized as a leading influencer. His recent focus is helping Amazon sellers combat negative reviews through TraceFuse’s innovative, white-hat solution. Connect with Shane Barker: Twitter: https://twitter.com/shane_barkerFacebook: https://www.facebook.com/ShaneBarkerConsultant/Instagram: http://instagram.com/shanebarkerLinkedIn: https://www.linkedin.com/in/shanebarkerCompany LinkedIn Page: https://www.linkedin.com/company/tracefuse/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
Negative reviews don't just hurt your rating—they kill your conversions. In this episode of Built by Business, Andy Isom is joined by Shane Barker of TraceFuse to uncover how Amazon sellers can legally and compliantly remove reviews that violate Amazon's policies. You'll learn what kinds of reviews are eligible, why most sellers fail to remove them, and how TraceFuse identifies and resolves review sabotage the right way. Use the FREE Review Checker here: https://tracefuse.ai/amazon-review-checker/ Checkout TraceFuse here: https://tracefuse.ai/
#417 What if you could actually remove fake or damaging reviews from your Amazon listings? In this episode hosted by Kirsten Tyrrel, we sit down with Shane Barker — longtime entrepreneur, digital marketing expert, and founder of TraceFuse — to uncover how he cracked the code on Amazon review removal after two years of relentless testing. Shane shares his wild journey, including how he built a performance-based SaaS company that's helped over 500 clients delete 13,000+ harmful reviews — saving Prime Days, Christmas sales, and entire businesses in the process. Whether you're a seasoned seller or just getting started, this episode is packed with insights on resilience, reputation management, and the surprising impact of a single bad review! What we discuss with Shane: + Cracking Amazon's review removal system + From SEO agency to SaaS founder + Why bad reviews destroy sales + How TraceFuse removes fake reviews + The impact of star ratings on revenue + Free tool for Amazon sellers + Performance-based pricing model + Importance of emotional control in business + Ethics in reputation management + Proactive vs. reactive review strategy Thank you, Shane! Check out TraceFuse at TraceFuse.ai. Follow Shane on LinkedIn and Twitter. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/millionaire. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever wondered how to protect your Amazon listings from review abuse? In this episode, Chris McCabe sits down with Shane Barker, founder of TraceFuse, to discuss how sellers can effectively remove fraudulent reviews, safeguard their listings, and sharing insights on recent competitor abuse tactics—and how to fight back.
Ever wondered how to protect your Amazon listings from review abuse? In this episode, Chris McCabe sits down with Shane Barker, founder of TraceFuse, to discuss how sellers can effectively remove fraudulent reviews, safeguard their listings, and sharing insights on recent competitor abuse tactics—and how to fight back.
Shane Barker discusses how Amazon sellers can protect their reputation and drive success. Shane is the CEO of Tracefuse, an AI-driven platform that helps Amazon sellers manage fraudulent and Terms of Service-violating reviews. The solution enables sellers to remove harmful reviews, boosting both their sales and their reputation. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest This episode is supported by the Naveen Jindal School of Management
#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!!Site: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/in/shanebarker/Business LinkedIn: https://www.linkedin.com/company/tracefuse/Business X: https://x.com/tracefuse Shane's X: https://x.com/shane_barkerThis dude spent TWO YEARS figuring out how to navigate the Amazon digital jungle, cracked the code, and is making bank!!Shane Barker, founder of TraceFuse, is helping Amazon sellers fight fraudulent reviews, and he's making waves.He has created a system that also helps Amazon sellers with reputation management as well as how they can navigate Amazon's review guidelines.Shane shares insights on the impact of negative reviews and the strategies employed by TraceFuse to help sellers maintain their online reputation. We share some personal experiences with reviews and the broader implications of AI in the e-commerce space and the evolution of TraceFuse, which specializes in managing Amazon reviews. He shares insights on building trust in a skeptical market, the importance of client relationships, and innovative pricing models that have contributed to the company's success. Shane emphasizes the significance of understanding client needs and expectations while also exploring effective marketing strategies to engage clients. The discussion highlights the entrepreneurial journey, the challenges faced, and the strategies implemented to achieve growth and success in the competitive landscape of online business.****TraceFuse is an AI-powered solution built to protect your brand's reputation on Amazon, ethically and effectively.Our approach to negative review removal is 100% compliant with Amazon's guidelines and executed by a dedicated team that knows Amazon's policies inside and out.Headquartered in Reno, Nevada, and supported by a global network of talent, our experts manage everything for you—from review detection to case filing—so you don't have to lift a finger.With over 13,000 reviews removed and 500+ brands served, TraceFuse has become the go-to authority in Amazon review removal.Featured on MSN, Business Insider, and Yahoo Finance, we're proud to lead the way in helping Amazon sellers protect their listings, grow their sales, and restore trust in their brand.****00:00 Introduction and AI Discussion03:03 The Role of AI in Review Management06:13 Understanding Amazon's Review Guidelines09:12 Fraudulent Reviews and Their Impact11:55 The Importance of Reputation Management14:56 Navigating Amazon's Review System18:00 The Challenges of Review Removal20:50 Personal Experiences with Amazon Reviews23:58 Conclusion and Future Insights27:04 The Journey of TraceFuse31:05 Building Trust in a Skeptical Market34:00 Scaling Success and Client Relationships38:29 Innovative Pricing Models and Client Onboarding41:07 Understanding Client Needs and Expectations46:44 Marketing Strategies and Client EngagementNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #amazon #SelfImprovement
If you've ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be. That's why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon's policies, without you having to lift a finger. In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon's rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are the biggest targets for fake review attacks. According to Shane, “Reviews are the core of Amazon. They not only affect sales, they also affect your Best Seller ranking and your star rating. We've seen people lose anywhere from 10% to 50% of their sales because they dropped from 4.3 to 4.2 stars. If you're a seller, you need to really focus on reviews. They're the biggest thing you've got going.” Shane also shares some of the most surprising, and occasionally bizarre, fake reviews he's come across, and walks us through the difference between the traditional manual reporting process and the streamlined system TraceFuse offers. If you're an Amazon seller looking to protect your brand, improve your ratings, and fight back against unfair review tactics, this is an episode you don't want to miss. Topics Discussed in this episode: Shane's background and the origins of TraceFuse (02:40) How the rating and review system on Amazon works (07:11) How to identify fake reviews (10:58) The consequences of fake reviews (19:39) The niches that are most targeted by fake review attacks (21:48) The most surprising reviews Shane has seen (27:38) The manual process for reporting fake reviews vs the TraceFuse process (31:36) White hat vs grey hat reputation management (35:55) The RIO Shane has seen for his clients by removing fake reviews (40:32) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter TraceFuse Amazon Review Checker Smart Scout eCom Engine Sit back, grab a coffee, and learn how to manage fake Amazon reviews!
If you've ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be. That's why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon's policies, without you having to lift a finger. In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon's rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are the biggest targets for fake review attacks. According to Shane, “Reviews are the core of Amazon. They not only affect sales, they also affect your Best Seller ranking and your star rating. We've seen people lose anywhere from 10% to 50% of their sales because they dropped from 4.3 to 4.2 stars. If you're a seller, you need to really focus on reviews. They're the biggest thing you've got going.” Shane also shares some of the most surprising, and occasionally bizarre, fake reviews he's come across, and walks us through the difference between the traditional manual reporting process and the streamlined system TraceFuse offers. If you're an Amazon seller looking to protect your brand, improve your ratings, and fight back against unfair review tactics, this is an episode you don't want to miss. Topics Discussed in this episode: Shane's background and the origins of TraceFuse (02:40) How the rating and review system on Amazon works (07:11) How to identify fake reviews (10:58) The consequences of fake reviews (19:39) The niches that are most targeted by fake review attacks (21:48) The most surprising reviews Shane has seen (27:38) The manual process for reporting fake reviews vs the TraceFuse process (31:36) White hat vs grey hat reputation management (35:55) The RIO Shane has seen for his clients by removing fake reviews (40:32) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter TraceFuse Amazon Review Checker Smart Scout eCom Engine Sit back, grab a coffee, and learn how to manage fake Amazon reviews!
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon. Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/ Topics discussed in this episode:Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%. How Trace Fuse removes Amazon TOS-violating reviews while staying compliant. What competitor attacks look like - strategic negative reviews before Prime Day or product launches. How to differentiate between valuable negative feedback and fraudulent reviews. Why proactive review monitoring prevents sales losses before they happen. What makes supplements, beauty and pet products most vulnerable to review manipulation. How Amazon's review guidelines determine which reviews qualify for removal. Why DIY review removal has such a steep learning curve with Amazon. How Trace Fuse achieved 13,000+ review removals for 500+ clients. What sellers should consider before investing in professional review management. Links & Resources Website: https://tracefuse.ai/LinkedIn: https://www.linkedin.com/company/tracefuse/LinkedIn: https://www.linkedin.com/in/shanebarkerX/Twitter: https://twitter.com/shane_barkerInstagram: http://instagram.com/shanebarkerGet access to more free resources by visiting the show notes athttps://tinyurl.com/mr2xyvjzMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.
In this episode of Lunch with Norm, Norm Farrar welcomes Shane Barker, founder of Trace Fuse, to discuss the art and science of managing and removing negative reviews on Amazon. Discover proven strategies to protect your star ratings and sales, while staying compliant with Amazon's guidelines. Key topics include: - Why negative reviews aren't always bad—and how to use them to improve your product. - The hidden impact of star rating drops on your BSR and PPC costs. - How to identify and handle non-compliant reviews with expert precision. - Shane's top tips for maintaining a 4.3+ rating and avoiding sales decline. Whether you're a new or seasoned Amazon seller, this episode is packed with actionable insights to help you safeguard your reputation, boost conversions, and stay ahead of competitors.
Today's bonus episode is from my Saturday talk show, Waking Up with Alan, heard every Saturday from 7AM to 10AM on WBHF. As always, we hit a range of subjects in the news. We look at how much the Legacy/mainstream media has been lying, we look at the distribution of incomes in this country and how much each bracket pays toward the Federal Income Tax. It looks like the big Fani Willis RICO case is about to be dismissed thanks to a Georgia court of appeals. Shane Barker from Tree Amigos of America calls to give us an update on their ongoing work to help the people in Augusta, GA from the damage caused by Hurricane Helene. We then wrap up, as we always do, with the Vulcan Mindmeld, where BK from BK on the Air joins me, bringing our two shows into one. We discuss Christmas music and memories. Please take a moment to rate and review the show and then share the episode on social media. You can find me on Facebook, X, Instagram, GETTR and TRUTH Social by searching for The Alan Sanders Show. You can also support the show by visiting my Patreon page!!
In this Prime Talk Podcast Sponsored by Getida – Shane Barker - Founder and CEO of TraceFuse.ai - talks about how to remove negative Amazon Seller reviews, and also more information about his life's journey. About Shane Barker of TraceFuse.ai - https://tracefuse.ai/ You can finally remove negative Amazon reviews without black hat tactics, risking your brand, or jeopardizing your account TraceFuse uses cutting-edge, AI-driven software to analyze and identify negative reviews eligible for removal Getida: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.
The band is back together, Summer Jubelirer, Hayley Brucker and Scott Ohsman, finally chit chat about all things in this open. We also have a super fun and smart guest, Shane Barker, Founder and CEO of Trace Fuce and talks through how to get those negative reviews off your Amazon listing that aren't true, or break Amazon's terms of service. All the changes going on with Amazon reviews, will AI take over? He also plays What's That Keyword? Game and a great NEWS segment. Our 2023 Thanksgiving episode for all to enjoy! Always Off Brand is Ecommerce Simplified, Learn & Laugh! QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Shane Barker - Founder/CEO of Trace Fuse LinkedIn: https://www.linkedin.com/in/shanebarker/ Website: https://tracefuse.ai/ Shane Barker Digital Marketing Guru Website: https://shanebarker.com/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC. LinkedIn https://www.linkedin.com/in/summerjubelirer/ Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449 “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Have you received a negative review on your Amazon listing and wondered what can be done about it? In this episode, Shane Barker of Tracefuse gives us tips on what we can do to prevent and remove negative reviews on our product listings. Code Word: REVIEW Offer: http://www.mommyincome.com/subscribe
In this episode of the Sellernomics Podcast, we sit down with special guest Shane Barker, the renowned digital marketing expert and founder of TraceFuse. Join us as Shane shares his valuable insights on optimizing Amazon reviews using white-hat techniques. As an Amazon seller, you understand the importance of customer reviews for building trust and driving sales. But did you know that there are strategic ways to enhance your review strategy without resorting to unethical practices? Shane Barker is here to enlighten you on the best practices that can help you boost your review ratings and overall brand reputation. Throughout this engaging conversation, Shane dives deep into the world of Amazon reviews, exploring topics such as leveraging customer feedback, responding to reviews, and cultivating positive relationships with customers. Discover how to optimize your review process to maximize customer satisfaction and ultimately increase your sales on the Amazon platform. Join us for this insightful episode of the Sellernomics Podcast as we unlock the secrets to ethical review optimization with Shane Barker of TraceFuse. #ShaneBarker #TraceFuse
Shane Barker was killed in his driveway in 2009 but the case went cold. For a decade, his former parents-in-law lived a quiet life in rural Tasmania, saying nothing. Until the day the police arrested them for murder. Get episodes of Life & Crimes a week early and ad-free, as well as bonus content, by subscribing to Crime X+ today. Like the show? Get more at https://heraldsun.com.au/andrewruleAdvertising enquiries: newspodcastssold@news.com.au Crimestoppers: https://crimestoppers.com.au/ If you or anyone you know needs help Lifeline: 13 11 14Beyond Blue: 1300 22 4636Kids Helpline: 1800 55 1800See omnystudio.com/listener for privacy information.
Welcome to our channel! In this exciting installment, we are honored to have Shane Barker, CEO of tracefuse.com, leader in the space when it comes to negative review removal. Get ready to enter the fascinating world of digital marketing and learn how to face and get rid of those negative reviews that can sometimes affect our business.In this episode, Shane will share his vast experience and knowledge on how to remove negative reviews and transform them into opportunities for growth and brand strengthening. We will discover effective strategies for addressing and responding to adverse reviews, as well as proven techniques for maintaining a positive online reputation.Featured Topics:- When and how to appeal negative reviews ?- How long it takes to remove a negative review ?- What is the success rate to remove a negative review ? And much more….Don't miss this valuable conversation with Shane Barker, a leader in the world of digital marketing. Subscribe and turn on notifications so you don't miss a second of this exclusive content!Remember to leave your comments and questions. We hope you enjoy and learn as much as we did during this amazing conversation!
Positive ratings and reviews on Amazon can greatly influence consumer behavior and purchasing decisions. High ratings and positive reviews serve as social proof - building trust and credibility for your product or brand. However, there are some fraudulent practices out there that will keep attacking your business with fake feedback. How do you protect your product or brand from this? And more importantly, how do you properly file cases and take down fake negative reviews the white hat way? Learn those and more with Scott, your Smartest Amazon Seller host, and Shane Barker, founder of TraceFuse, a pioneering company behind the TOS-compliant Amazon Negative Review Removal system. Episode Notes: 00:25 - Shane Barker Introduction 02:25 - Shane Barker Background 05:00 - Removing Negative Amazon Reviews the White Hat Way 12:15 - The FTC Taking on Fake Accounts 14:05 - How Amazon Averages Reviews 17:15 - TraceFuse's Negative Review Removal Rate 20:00 - The Proper Way To File Cases 21:50 - TraceFuse's Business Model 23:30 - The Future of Amazon Reviews TraceFuse & The Smartest Amazon Seller Special Offer LinkedIn: https://www.linkedin.com/in/shanebarker/Email: shane@shanebarker.comTwitter: https://twitter.com/shane_barkerWebsite: www.shanebarker.com Related Post: Can You Remove Negative Reviews on Amazon?
Amazon has become the go-to platform for e-commerce businesses to reach a wider audience and increase their sales. However, with millions of products on the platform, it can be challenging for businesses to stand out and attract customers. In this podcast, we’ll be talking with Shane Barker, an expert in digital marketing and e-commerce, about…
The guest on today's episode is Shane Barker. He is a highly experienced marketing professional with over two decades of expertise in helping Fortune 500 companies expand their digital presence. He has been recognized as a leading influencer in marketing by esteemed organizations like the Content Marketing Institute and Influence Directory. He has also served as an instructor at UCLA, contributing to developing the university's Influencer Marketing and Personal Branding programs.In recent years, Shane has shifted his focus to e-commerce, particularly on Amazon. His interest in the platform was sparked during a joint effort to increase traffic to product listings, which exposed him to the complexities of the platform. During this time, he discovered that negative reviews were a common pain point for Amazon sellers. In today's episode, he discusses TOS compliant method to remove negative reviews.Takeaways:When reaching out to Amazon and requesting to remove a review; you must present your case clearly through data.For example, if a buyer buys multiple products from you and leaves one-star reviews for all, you can explain to Amazon the probability of that happening and request to remove that buyer's account.There are different departments on Amazon you can file your case effectively to remove the review.Most of the time you have to file a second case to get a resolution for a review problem on Amazon.Be aware of the TOS and make sure you are following Amazon's guidelines in improving your seller performance.Quote of the Show: We are collecting all the reviews that have physical text in them. We do not handle ratings but we go after reviews. Our software looks for text that is in violation of Amazon Terms of Service.Links:Learn More → www.Selletek.com Here's Shane's contact info: shane@selletek.comSPECIAL OFFER: Only for Amazon Legends Listeners (Click on the link below)https://selletek.com/amazonlegends/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities. Twitter: https://twitter.com/shane_barker Facebook: https://www.facebook.com/ShaneBarkerConsultant/ Instagram: http://instagram.com/shanebarker LinkedIn: https://www.linkedin.com/in/shanebarker Make sure to subscribe to the podcast so that you are notified of new episodes!
Are you a sales or marketing leader trying to get people to contact you (instead of the other way around)? Listen to this episode of the Connection Loop podcast with marketing leader, Shane Barker, to learn how to go from interceptor to influencer. Topics include podcasting, public speaking, events, networking, and marketing. Connect with us on social media: Instagram: https://www.instagram.com/dubbapp/ Twitter: https://twitter.com/dubbapp Facebook: https://www.facebook.com/dubbapp Linkedin: https://www.linkedin.com/company/dubb/ Medium: https://medium.com/@rubendua TikTok: https://tiktok.com/@dubbapp --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message
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In today's episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn't rely on just one platform, and staying visible online through relevant and relatable content. Shane is a top digital marketing consultant, keynote speaker, and influencer. He has helped businesses accelerate their growth with customized digital marketing consultation and services. Having won many accolades, he has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Episode Resources: Shane Barker's Website, LinkedIn, Twitter, and Instagram Visit the WPMRR Community What to Listen For: 00:00 Intro 00:50 Welcome to the pod, Shane! 02:11 Teaching a course in UCLA 04:46 How would you define an influencer? 07:20 Fake followers versus real engagement 15:21 Drive social media traffic to your website 20:03 When your social media account gets shut down 22:21 Think where your audience is at 29:14 Presenting yourself on social media without bragging 36:55 The pressure of having a lot of visibility online 43:11 Find Shane online
Digital marketing is huge. It's hard to cover all aspects. Choosing priorities is key. How to find them? Shane Barker shares his valuable insights on the following: Choosing the right digital marketing channel. Learning competitors. Satisfying customers. Standing out from the rest. Considering users' intent. The thing about consulting is that without implementation and execution…
This episode features guest Shane Barker, founder of ShaneBarker.com, where they specialize in SEO, Influencer Marketing Services, Content Marketing Services and Online PR Marketing Services. Shane is a professional speaker and the host of the Marketing Growth Podcast Discover what it takes to rank well with SEO in today's environment. In this episode Shane reveals the current state of SEO and what you need to think about when optimizing your organic content. Want to crush your competition? Shane has been doing it for his brand and his customers for years through free organic traffic. Learn how he does it including what software he uses for his company as well as his private clients. Finally, discover what you need to know when you are thinking of hiring an SEO agency in order not to be scammed in an industry filled with shysters including how to reverse your numbers and make sure the squeeze is worth the juice when it comes to your SEO investment. Episode Action Items: You can find more information regarding Shane by visiting www.shanebarker.com. Visit his website to request his newsletter or connect with him on Linkedin or Twitter by searching for Shane Barker. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com. New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and Make Each Click Count Podcast.
In this episode, your host, Rosemary Nickel talks to Shane Barker about focusing, delegating, influencing, and more. Check out Shane's website here: https://shanebarker.com/ or email him at:shane@shanebarker.com
Outsourcing podcast Get the full show notes for this outsourcing podcast here: outsourceaccelerator.com/347 Marketing Growth Podcast Derek Gallimore, the CEO of Outsource Accelerator was this week a guest on the Marketing Growth Podcast with Shane Barker. Hear Derek's latest thoughts on the opportunities for businesses with outsourcing. References: Web: https://shanebarker.com/ Marketing Growth Podcast Outsource Accelerator Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below. Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore Payoneer - The leading global B2B payment solution for the outsourcing industry About Outsource Accelerator Outsource Accelerator is the world's leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator's unique approach to outsourcing enables our clients to build the best teams, access most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach means that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.
Shane Barker is back! And he's brought the usual jokes, insights and anecdotes with him. Hear about his exploits since we last spoke in 2018. They involve saving small businesses, trying ayahuasca and being Shane Barker, digital marketer extraordinaire (not necessarily in that order).
Outsource Accelerator is a top BPO marketplace, operator, and advisory for businesses around the globe. The company provides a full spectrum of services related to brokerage, implementation, and co-management. On this podcast episode, their CEO, Derek Gallimore, joins Shane Barker to discuss how offshore staffing is making the world a smaller, more connected place. Tune in: https://shanebarker.com/podcast/derek-gallimore-1Considering hiring a remote team for your business? You can keep your onsite and offshore teams on the same page by using web conferencing tools. To help simplify your search for the perfect tool, we've reviewed 22 great tools in the genre. Read about them here: https://shanebarker.com/re/derek-gallimore-1
Chris Dreyer, the CEO of Rankings.io, and Shane Barker talk about the competitive world of Personal Injury SEO and Law. They discuss how attorney SEO differs from typical SEO and how Chris helps his law clients beat the competition.Tune in: https://shanebarker.com/podcast/chris-dreyer-3 Want to learn some standout SEO techniques to help you dominate search results? Here's an article with 17 great tactics, plus examples and pro tips. Read it now:https://shanebarker.com/re/chris-dreyer-3
Chris Dreyer, the CEO of Rankings.io, and Shane Barker talk about the competitive world of Personal Injury SEO and Law. They discuss how attorney SEO differs from typical SEO and Chris helps his law clients beat the competition.Tune in: https://shanebarker.com/podcast/chris-dreyer-2 Want to learn some standout SEO techniques to help you dominate search results? Here’s an article with 17 great tactics, plus examples and pro-tips. Read it now:https://shanebarker.com/re/chris-dreyer-2
Rankings.io is a top personal injury SEO firm that helps law companies dominate search rankings. The company has been featured on the Inc 500 list for three consecutive years. On this podcast episode, their dynamic CEO, Chris Dreyer, joins Shane Barker to discuss their SEO journey. Tune in: https://shanebarker.com/podcast/chris-dreyer-1 Want to design an effective SEO campaign for your website? Check out this post: https://shanebarker.com/re/chris-dreyer-1
180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses. On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges. Tune in: https://shanebarker.com/podcast/jeff-oxford-3 Wondering how to simplify and optimize your ecommerce processes to save time, effort, and money? Check out this article: https://shanebarker.com/re/jeff-oxford-3
Jeff Oxford, 180 Marketing’s Founder, and Shane Barker talk about effective link-building tactics and tools. They share some low effort/high return strategies to build powerful backlinks, on this podcast episode.Tune in: https://shanebarker.com/podcast/jeff-oxford-2 Don’t have the time and energy to invest in manual link building? Take advantage of automated link building and enrich your link profile in a hassle-free way, Learn all about it here: https://shanebarker.com/re/jeff-oxford-2
180 Marketing is a marketing agency that provides SEO and link-building services to ecommerce businesses. On this podcast episode, their Founder and SEO Director, Jeff Oxford, joins Shane Barker to discuss their journey and challenges. Tune in: https://shanebarker.com/podcast/jeff-oxford-1Want to optimize your ecommerce processes? Check out this post: https://shanebarker.com/re/jeff-oxford-1
In this episode, Thibaut Machet, PlayPlay's Co-Founder and CEO, joins Shane Barker again to discuss the latest video marketing trends that are likely to dominate 2021. Find out how COVID-19 has accelerated video marketing and get tips on creating an effective video marketing strategy.Tune in: https://shanebarker.com/podcast/thibaut-machet-3Wondering how to create perfect videos for your brand? Check out the top tools and tips you can use for your social media videos: https://shanebarker.com/re/thibaut-machet-3
In this episode, your host, Starlett Henderson talks to Shane Barker about digital marketing and SEO, blogging to boost thought leadership, influencer marketing, engaging your audience, and more. https://shanebarker.com/ (www.shanebarker.com) His entrepreneurial mindset helped him from owning a lemonade stand at the age of 5 to owning multiple businesses, teaching at UCLA and becoming a thought leader. Shane reflects how the marketing train has changed since the "earlier days" when the major metrics were how many followers an influencer has. However, it's interesting to note the tables have turned. Having an engaged audience is far better than the number. You can be an impactful thought leader with a smaller audience, than one who has been in the game for a while- built their audience to the millions and yet not providing them with any value. If you want to learn how to truly engage your audience so that your next launch is a success, stay tuned for this episode! https://changeempire.com/ (www.changeempire.com)
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Shane Barker, Founder of the Shane Barker Consulting firm, which is a digital marketing strategy consulting firm that specializes in developing and executing digital marketing, influencer, SEO, and social media campaigns. Show NotesConnect With:Shane Barker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Podcasting is a great way to develop relationships and to uplift one's business. In this episode, digital marketing consultant Shane Barker talks about the Marketing Madness Podcast and how converts his content into podcasts. Shane specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. On today's show, he shares creative strategies to make a successful podcast and increase your listeners. He also talks about personal branding and reveals some of the helpful lessons that he learned throughout his podcasting journey. Don't miss this episode to learn more about launching a successful podcast and content that converts. Love the show? Subscribe, rate, review, and share!Here's How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube
In today's episode, we're talking to Shane Barker, the prolific digital marketer who's been at the leading edge of content and influencer marketing for more than 15 years.
What exactly defines an influencer in the marketing space? Do you need Oprah in order to sell your product? These days the term influencer is used so much as the concept spreads to become more of a "scope of influence" rather than just a celebrity endorsement. There are all kinds of influencers and within any industry, there are influential people out there, it is just a matter of finding them. When it comes to buying and selling a business, a company can add value to their business by diversifying their sources of traffic. The more diversity in traffic, the more the risk goes down for the buyer and the value goes up for the seller. Today's guest, Shane Barker, teaches the "Personal Branding – How To Be An Influencer" course at UCLA. He's a seasoned marketing consultant, who for the past several years has become an expert in using influencer marketing to boost sales for brands. Shane believes that nowadays companies have got to run an influencer campaign just like any other facet of the funnel in order to maximize their brand's reach. Episode Highlights: What exactly is influencer marketing? Finding that niche person for the product. Identifying real vs. fake followers and how feedback needs to be weeded. Measuring real engagement over just follower numbers. What is a good engagement rate to look out for. The influencer marketing software tools that are out there and how to use them. Aligning the influencer with the product. What is the typical cost per influencer? How can you track the influencer's impact? Why Influencer marketing works well. Tips and tricks on how to find influencers in your sphere. Cheaper alternatives to hiring a consultant to help with your IM campaign. Transcription: Mark: So this past weekend I was at Rhodium Weekend and we've talked a lot about Rhodium here on the podcast. It was out in Las Vegas and somebody that we know, somebody who's been on the podcast Shakil Prasla, a good friend of Quiet Light Brokerage happened to run into another Shakil; Shaquille O'Neal. And he has a great photo of himself on Facebook with Shaquille O'Neal and he told me and he said that Bobby Brobine called his attention and so Shakil just shouted out and said hey we share the same name and sure enough that called his attention and then resulted in Shakil our friend having a picture with Shaq; really really cool. It's always fun to be able to reach out to people who are well known and have some influence and obviously, this is something we can definitely use in business as well as in we are in a whole are of this in business and marketing called influencer market something I haven't done a lot of. Joe, have you done much influencer marketing? Joe: You do it all the time Mark. We do … you just did it. You just did it for Rhodium Weekend. How many people that have signed up for Rhodium Weekend have gone to Chris's centurica.com website for due diligence because you're an influencer and you talked about it? Mark: But I'm not on the same level of Shaq so you know. Joe: Oh I don't know. I don't know. Mark: I'm definitely not as big as Shaq in more ways than other knows because the guy's a big dude. I've seen companies use influential marketing before and it's crazy; the impact that you have on your business when you find the right mix. Joe: Well you know a lot of folks think influencer marketing is … I've had a couple of listings where Dr. Oz mentioned the product or the ingredient and the revenue went … sort of skyrocketed. I sold one earlier this year where the product was named one of Oprah's favorite things, that's like the golden ring. That was back in like 2008 and they still get traffic and revenue from it and it's 2018. So that is what a lot of people think about in regards to influencer marketing like you and Shaq. And by the way, Shakil call out that was a great photo thank you for that I showed my kids. But that's not really just the influencer marketing that I think a lot of our audience should be thinking about. We've talked about it all the time when you've got multiple channels of revenue, multiple channels of traffic it brings the risk that you're going to lose business down and increases the value of your business; the lower the risk the higher the value. Influencer marketing should be another channel. The next generation buyers people they're … my kids, I have 2 teenage boys, I cannot get them off of Instagram watching videos. My son, 17 years old, he learns everything. The computer I'm on right now he learned how to build it on YouTube through influencers. They're all about influencer marketing. So the next generation is going to be just that. We had Shane Barker on the podcast, that's who you're about to hear folks. He's a UCLA professor. He teaches a class on influencer marketing at UCLA. He's a consultant and he helps people. He'll take over their campaigns and he'll just tell you how to do it. He had some great advice in terms of tools to use to track your influencer engagements; how to find them, how to measure their success, and what to do in terms of maybe interviewing them and negotiating with them and writing up contracts with influencers and all these different things. The one thing I didn't touch up on was workload but he said that when you frame it up right and you put the right package together in terms of your plan through a consultant so you don't waste a whole lot of money it can then be handed off to a VA who should be able to run with it fairly easily. Mark: That's pretty cool. So is this going to help me get Shaq to a certain point in Quiet Light? Joe: Hmm … Shaquille O'Neal, no not Shaquille O'Neal but Shakil Prasla yes. He's already an influencer [inaudible 00:05:01.2] is what he is. Mark: I would rather have Shakil Prasla … actually, that's kind of a lie, sorry Shakil. All right let's get to it. This is actually a huge topic. I know this is going to be like the next big thing in marketing and this is one of those areas that people don't really know a lot about. Some people are doing it well. They're making a lot of money because of it. They're building their brands because of it. It'd be great to unlock this so why don't we go ahead and listen to it [inaudible 00:05:25.8]. Joe: Yeah I do. You've got to think about it just like an Amazon sponsored ad campaign, just like your content development for an SEO, just like your Google Ad Words campaign. You've got to run an influencer campaign the same way and Shane really talks about that in detail so let's go to it. Mark: Awesome. Joe: Hey everyone its Joe Valley from Quiet Light Brokerage. Today we're going to talk about influencer marketing with Shane Barker. Shane Barker is an expert in the space. How are you doing today Shane? Shane: I'm doing awesome Joe. How are you doing man? Joe: I'm good. You know back in my day there was no influencer marketing. It was pay-per-click and write good content and Google will reward you. Of course, my day wasn't that long ago. I sold my business back in 2010 but the world has changed dramatically since then and it constantly changed and you're on top of that and you are at the forefront of it which is one of the reasons that I will call it out right now why you haven't written a book about it yet because it's constantly changing right? Shane: Yeah that's the deal. We talked a little bit before the podcast started today. The thing is it is an evolving space. I mean it started off back in the day and I said back in the day as we kind of joke around about that but you know I'm doing this for a while but it's really word of mouth marketing right? Which back in the day the presentations that I do I always talked about like as an example would be like Tupperware. That was kind of like Helen who is a lady that she would have these parties and have everybody over and she was influential in the area because everybody loved Helen. She was a great wife and she'd have beautiful little kids running around. Everyone wants to be like Helen and they'll all come too. They'd have a few drinks and the next thing you know they're buying Tupperware right? So it's that influential type thing, that's how it kind of all started and then obviously we evolved to Beats by Dre and some other ones like that where you see this people wearing the headphones and they would go and give them the free product. And you see all these athletes that are wearing this stuff and I mean obviously they sold I don't know it's like 3 or 4 billion dollars to Apple so you know it's obviously some- Joe: I guess it's been around a while because celebrities have been endorsing products for years, for decades and they get paid for it. Shane: Absolutely. Joe: So that's influencer marketing right there let's do this. So Shane, I didn't tell you before we started recording we don't do fancy introductions. Obviously, we're a couple of minutes in already. Shane: Yeah. Joe: Can you tell those folks that are listening about your background, what you do, how you do it, and where you come from? Shane: Yeah absolutely. So I reside out of Sacramento California but I'm in Los Angeles quite a bit because I teach at UCLA. I teach a class called Personal Branding and how to be an influencer. It's a quarterly system so I do how to be an influencer on one side and the other side on how to work with influencers. We work with brands down there as well. So yes I've been in the digital space for 20 something years. I really jumped in the digital space because I had my own business. So it was one of those like hey I want to bootstrap this thing and I didn't have a lot of capital. This was a long time ago. I've got a company called Hotpad that I had a patent on it; a reusable heat pack. I had a cool patent on it and so I had to do everything. I had to do the logo, I had to do the website and this was this is probably 15 plus years ago. So we were jumping on the internet, there really was no SEO. We just put something up and something went on the 1st page. We didn't know how it happened or what happened. We were just excited that that was happening. There was no … there was just nothing, there was not a lot of software, there was … we were grinding this thing out and it was kind of wild wild west. And so I jumped into it and was working with this … once again probably 15 years ago on called getafreelancer.com and now it's freelancer.com. So I was stating hey, listen I want to manage projects and I want to go work with people that know how to do these certain things that I didn't necessarily know how to do. I was … at that time I was in school and I'd already owned my own business. Just as I owned a bar and I had done some stuff. It took me 10 years to graduate not because I wasn't smart. Well, I don't know … maybe because I wasn't smart but maybe the bigger the reason was is because I want to travel and do this and I had my own businesses. So I jumped into that and like I said for about 10 years I owned a bar and did some other fun stuff; all offline type businesses. And then when I was doing Hotpad the reusable heatpad company I decided to go back to school and that's when I really started doing outsourcing and kind of figuring out how to work with other people and I've been doing that ever since. I mean right now I have a 31 person team that's all over the world. I don't have them … yeah, I have all like project management software or like all front stuff in place. And so I have like where I'm doing this interview today is I have an office here in Sacramento that's strictly for content creation; for us putting content together. And my team is once again all over the place so they're … so it's kind of awesome. So that's kind of catapulting me out once again where I'm at today. We do heavy content marketing, we do heavy influencer marketing. And then I'll kind of talk about my story a little later about like how I jumped into influencer marketing and all that. But I consider myself like a brand and an influencer specialist and then also a digital strategist. Because it's just that's what I've done for so long when … it started off on SEO and then obviously a lot of social stuff and now we do influencer marketing. We're always trying to … the new stuff that comes along it always seems to knock on my door whether I want to do something new or not when it comes to marketing. So that's kind of where I'm at today. Joe: Well, our audience is full of people just like you and people that want to be like you; those that are leaving the corporate world. For influencer marketing, I want to go through some of the steps that you teach in that class at UCLA and the process. But let's 1st define it what exactly is the influencer marketing in your view? Shane: Yeah so influencer marketing in which I said a little bit earlier is in the back in the day it was influencer marketing was not called influencer marketing but really it was working with celebrities and getting somebody that had some kind of influence because they're an actor, or celebrity, or some kind of singer, or something like that and you ask them to endorse your product. But usually, it was for the Nike's, the Toyota's, these bigger brands because you had to have a big budget. And the deal was that you were going to do some kind of a commercial, maybe sometimes radio, but mainly a commercial where you would go and this person would say oh my god I have this kind of car this, I love my … whatever my [inaudible 00:10:57.3], I love my Toyota, I love my Nike shoes whatever right, usually bigger budgets and once again somebody that has a really really high influence. Well, last in the 5, 6, 7 years you've seen this switch of where really anybody can have influence. You don't have to have … you don't have to be an actor; you don't have to be a famous person to do this. And you'll see this obviously on YouTube, Instagram, Snap … sometimes on Twitter and then on Facebook as well. The idea is that an influencer is anybody that has influence over their sphere … over their community. So as an example you Joe obviously are an influencer because you have influence over your podcast and what we have here. So that makes you an influencer because people follow you, they listen to your podcast religiously, and they go and they get great information from it and they go and apply that in the real world. So if you were to say hey guys this is some software that I use and I've used it for the last 6 months. I've tested it its absolutely awesome then guess what probably a lot of people in your podcast are going to go hey that sounds like an awesome product. If Joe uses it then I should use it. And so everybody has this type of influence and we look at this. So as Instagram as an example I look at people, let's say you have 5,000 followers or 10,000 people I go well are those influencers? They absolutely are. I mean if I have 5,000 or 10,000 engaged … a heavily engaged audience I would much rather work with that person let's say as an example yoga mat. I'm a yoga instructor and you as a brand you're selling yoga whatever quick bed or something. And so you come to me, I would much rather work with a yoga instructor that has a 5 or 10,000 following that's heavily engaged than somebody who has a million or 2 million or 5 million. Because really at the end of the day what … in the beginning of influencer marketing was like hey I want to go with the people with the highest following right? They have a milion followers like that's how … it's who I have to work with because of the fact that you look at all those eyeballs. But the issue is this … and we all realize this thru marketing is that back in the day it was like if I can get a million visitors that'd be awesome. It's not the amount of visitors it's the quality of the visitors; the type of traffic that you're getting from that. So same thing with influencer marketing you want to really niche down and find the person that is really going to be best for your product. The reason why and we'll go onto this later but the reason why there's these issue with influencers and fake followers is because brands were paying influencers on the amount of followers they had. So you get a situation where they say, Shane, if you have 10,000 followers I'll give you a 1,000 bucks. If you get 25,000 I give you 2,000. But if you have 100,000, my friend, I'll give you 10 grand and then guess what happens an influencer goes man how do I get to that quicker? How do I get to that mark faster because obviously I'm doubling, tripling, quadrupling my money? Well, then what happens is now they're doing something where they're adding fake followers and doing some stuff that's obviously unethical to be able to get to the next price point. Joe: How do you measure engagement over followers? Shane: Yeah that's the deal and it's funny when you talk about back in the day because it literally when I talk to people I've influenced I mean I always talk about back in the day that makes it sound like we're like 100 or something; like I went to school with Jesus or something or Moses or like I was on the boat or something. But you know for us it's like when I look at this like we were doing influencer marketing 5, 6, 7 years ago there was no software right? So there was nothing out there to really … I mean what we would really do is we would go and try to find these influencers by search. Like go on Instagram and look up hash tags and stuff like that which is still relevant today and we still do that say obviously. And we would go and we'd put these profiles together and I would manually go look at them. Because that was it, like that was my … an engagement for me was not necessarily a number but it was more … we ended up coming up with an equation over time that we looked at of followers, engagements, likes and stuff like that. So we had a little bit of an equation or some kind of … and we call that algorithm because it wasn't that crazy but where we would go and take a look at that. And we would just have these Excel spreadsheets that I would just take tons of notes and we would do all this kind of crazy stuff. Now there's plenty of software. There's all kinds of softwares you can use. I mean we use … Grin is one of them that we use that you can do. There's another klear.com which is with a K. There's Neoreach, there's Revfluence … I mean there's all kinds of them. There's all kinds of different ones that you can go. Some of them are free, some of them will cost … I have, I mean I'm very fortunate since I have access to almost all the softwares because they want me to look at their software and evaluate it and stuff so I'm very blessed in that sense. Joe: You do? Shane: Well I mean you know it's so funny. I'm very humble about that and I don't think of myself as an influencer but over time you start to realize you're like wow I guess I am an influencer you know. I'm just not … I don't know I just don't think of myself that way, like when I go to conferences and speak and do stuff it's [inaudible 00:15:08.8] people come up to me like I've been following you for a long time. It's always really … it really kind of shocks me. Or like while walking somewhere and I'm not that famous by any means but they will come up and say are you Shane Barker? And there's been a few times I'm like God do I owe you money, are you VISA or like I'm just trying to figure it out right. It's like this weird … so you know an influencer [inaudible 00:15:25.1] come up I guess and things are good and I've got some good foundation and people are following me so I'm not mad at that by any means but- Joe: That's good. The software does it help you measure the engagements does it go that deep? What is this like Grin and- Shane: It does. So this is the thing you have to look at when it comes to engagement, this is the key and when you talk about software … so software is that 1st level. So the 1st level of when you're going in you go and you take a look at it, you can put in hash tags, you can put in keywords, you can do this kind of stuff. So let's say it's yoga, that's the thing I'm looking for and let's say I'm I can sell this yoga mats all over the world. So it doesn't necessarily have to be in Los Angeles or Las Vegas or something. So I go all over the world, so what I do is now I can curate these lists. I mean go take a look at them, you add them to whatever … some kind of a folder or whatever it is, you pull those people in. That's the 1st step and it'll say the engagement. And it'll say your engagement is 3.5%of 5.6% and software is the 1st step. That's where you're you curating the list and you're saying hey okay I want to find 10 good influencers so I'm going to curate a list of a 100 or 200 or whatever. And then the next step to this whole thing is you … software is lovely but influencers once again because they want to make money and I'm not saying all influencers are this way but … well, we all probably want to make money but there's ways to fudge your numbers. So that's what we have to look at. I can go on to Fiverr right now and I can add any picture on Instagram and I can get 10,000 likes for $5, $10; whatever the number is. Joe: Right. Shane: And that's not engagement. I mean somebody like if you came into my store … let's take this offline. I own a store and Joe you came in and you knocked and you said hey Shane I was wondering do you guys have this and I just went [thumbs up] that's not engagement right? You're like okay so Shane no … so say that again so what do you have this I'm looking for this- Joe: You just gave us the thumbs up. Shane: The thumbs up, that's right I forgot we go audio and video on this. So the issue with that is that's not engagement right? Engagement is like oh hey Joe thanks for coming in my shop. If you're looking for these blue widgets then you want to go over here or let me show you some … blue widgets are cool but the yellow widgets are the ones I think you need because of this this and this. So that's where we kind of get this thing of where the software is awesome go take a look at it but engagement is conversation. So if I'm a yoga instructor or a brand and you're a yoga instructor or either way you know vice versa. Joe: Yeah. Shane: Then what I should do as a brand I should go look at your profile and find out 1st of all how many other sponsorships you've had. We don't want somebody that has a new sponsorship every day because the audience is going to be a little unauthentic … not authentic right? Joe: You don't want somebody that has a new sponsorship every day you want somebody- Shane: No, because think about that like this is a thing, it's like it's like dating. If you wanted to date a girl that's had a new boyfriend every day for the last 15 years like you got to think well there's got to be something wrong with that right? Like there's … it's not … the numbers aren't working they're not … you really want to develop your brand, you want to develop a longer relationship with an influencer. But if they're talking about something every day the problem is then you get to a situation where people start to go okay does Joe the influencer really like this product or is he just doing this for money? Because it just doesn't feel like we want Joe the influencer that says listen I've tried this product for 3 months you guys you know I don't promote tons of products this is a product that I've used it's absolutely awesome this is why I'm promoting it. Joe: Okay. Shane: Right, so you want to get authentic- Joe: You're going to look at that engagement percentage and you're going to focus to see if they've had lots of different advertisers on a regular basis. Back to that engagement percentage so Shane, you had said 4 or 5% what they have … what is a good percentage? And I mean people talk about open rates and things of that nature in email campaigns, what is a good engagement percentage for people that are just starting off? What would they look out for; the number? Shane: I would probably say it's like probably 3 to 5 % is a good engagement rate. I mean anything higher than that is awesome. Joe: Okay. Shane: And here's another thing we talk about that engagement because I'll touch on this as well is you have to look at the comments. So we have this list of let's say its 100 influencers and let's say I'm looking for 10 great ones. You want to go through … you want to look at their profile; A. look if they've done a thousand sponsorships then I would get away from them or you look at the engagement. But you want to look at what people are asking for like hey Joe the yoga instructor. Hey, I want to know … it looks like you're using that new mat or you're using a new water ball whatever like where did you get that? Or hey Joe when are you coming to town or hey this … like what you want to show that people are engaged with the content and this is where things get … where people can fudge numbers where if you go to somebody and they have an engagement rate of 10% you're like oh my God this guy's crushing it, this girl's crushing it, you go and look at it and they have 1000 emojis, that's not engagement right? So you can … from software standpoint an emoji is engage- Joe: You want actual communication, people talking back and forth info and some responding, people asking questions. Shane: Right. That's the thing and that's when we talk about the … when I said I'd rather have somebody of 5 or 10,000 or 15,000 than a million. Joe: Yeah. Shane: That's where the engagement rate stays higher because Joe what I would look at is Joe the influencer. What I want is that if people are asking questions and you get 20 questions there should be 20 answers by Joe. Joe: Right. Shane: Joe, you should be going in there and saying hey … where I think is that's engagement. That's showing that you have an engaged audience. When you get to the … I'll use Kim Kardashian as an example, you have 20, 30, 50 million; they're not responding to anybody for the most part because they can't physically do all that. And so the engagement rate is a lot less. You have your audience that's … you get eyeballs so if you're Coca-Cola you're going to say hey I'll go with Kim because I know that she's going to get eyeballs. I don't really care about the engagement. I'm looking at overall exposure and they've got a big budget. If I'm a brand you really want to go take a look at that and say who is … who's on the come up. They don't have to have a million followers but who's engaged? Who seems to be really into it? What's a good product alignment? You're at this … is your product and this influencer going to align correctly? And then what I do … and this is a big one a lot of people don't do this, I interview all the influencers. I do a call just like you're doing here Joe. I get on there and I say hey Jennifer I've got XYZ product I usually have some questions and I say so tell me a little about yourself or what … who you've worked with. They should have some kind of a media kit so there's some 1st steps that we take. And then I go so tell me a little bit what have you looked in [inaudible 00:21:17.3] XYZ company and they go … I mean I haven't looked into it but I know that you guys are offering 1,000 bucks a post so I was interested. Joe: Right. And that's the thing I was just going to ask actually so thank you, you went there. How do you track this? How does it … what does it cost? I mean people do sponsored ads in Amazon, they do Google Ad Words, and it's a clear defined cost per click. What is it typically cost per engagement I guess or per influencer if they've got a 3% engagement and 5,000 followers? Shane: Yeah that's the thing is it's everything is negotiable. So this is where it becomes a little harder because you do for if you're going after the keyword Sacramento DUI attorney you know that it's $3 per click. It's very easy. If you're going up with Amazon there's a … they have a model that they put in place to be able to understand once again how popular it is and what they're going to charge. Joe: Yeah. Shane: Influencer marketing is different because you're dealing … each influencer is different. Each influencer, in theory, should own their own company or their own brands. So what you do … I mean there's certain websites and stuff and calculators you can go to and kind of what you think would be fair but what I always tell people is this, the analogy I use is like let's say if I have a Babe Ruth signed baseball card. And everybody tells you and all the big guys go hey man that's worth a million dollars Shane; guaranteed a million dollars. There's only 2 of those out there. Yours is in mint condition it's worth a million dollars and I go well I'm going to wait to get a million dollars. And then Joe you come to me and say hey Shane I heard around the campfire that you have a Babe Ruth card I'd love to buy it from you. And I said well it's worth a million and do you know what Shane I appreciate that but how about if I give you 75,000? And I go okay you know I'm actually not off. I guess I don't need to hold on to it. I mean 75,000 is a good deal. And that's a good deal right? It's a supply and demand type thing. The cool thing about brands is there's hundreds if not thousands of influencers. So everything is negotiable. There are some companies or some influencers that will do free product. There are some of them that will do free product plus some type of an affiliate link where they're getting some kind of residual sales. There will be other ones that just want a flat pay per post. But everything is negotiable so it's very difficult to say you should spend this amount. You have to figure out what you think is going to be fair. So if I go in and say listen I want to get to 10 influencers I have a $10,000 budget so in theory I have $1,000 per influencer. What you have to do is go in and figure out those influencers and talk to them and say what would you usually charge. Well I charge $250 per post on Instagram let's say. And so my mind I'm thinking I get at least 4 right? So I say how about this why don't we do this, I'll go and pay you $1,000 we'll do the 4 things but I also want you to do two Instagram stories and I want you talk about a Snapchat for 2 times. If I think that's a good deal and that can move some traction and you think it's a good deal then it's a good deal. So that's where everything is different with everybody but I think what happens with brands and what they don't realize is these influencers once the followers start getting honey because that's what brands still look at most of the time. Is that they get pitched 5, 10, 15, 20, 30 times not a day but a week- Joe: The influencers- Shane: The influencers do. Joe: Right. Shane: And especially if you're up there then you're getting pitched over and over and over right? So the thing which you have to do as a brand, you have to 1st you have to differentiate. So make a nice little catchy subject line. You want to get their attention, not just looking to work for you that's just kind of yeah okay I get it. But come up with something kind of flashy. But in the email, you're going to tell them, you want to make it a win-win right? Because influencers are used to people saying hey if you post 2 pictures I'll send you a shirt. And that's kind of like ah okay thanks. So you want me to A. the reason why you got in contact with an influencer is because you love their content. So they probably have a video, they probably have a video guy and a photo person and all this kind of stuff. They have like … it's a business and you're telling them that you're going to send them a free $20 shirt for 2 posts when they have costs. I mean there's a reason why you picked that influencer because they have great content. If they're a lower influencer what I mean by that lower followers and they're doing it themselves then maybe that makes sense. And maybe they love your brand and maybe they will do it for free. They'll say you know what I love you guys as brand why don't we do … you guys send me one shirt a month, I'll do two posts a month and that's going to be a win-win for everybody. Joe: Let me ask about tracking because you know with Google Ad Words you can track response at ads you can track … we know what cost per acquisition is. How do you do that with an influencer that you give $1,000? Shane: Yeah there's a number of different ways of doing it you know the ones that just want a flat pay per post … I mean that's … the difficult part is … I mean what I would recommend is so this's the thing if this is my company this is my brand this and what I do with my clients. There's a number of ways to do it. There's coupon codes, so you put Jennifer25 so they should put something on hey this is Jennifer these are these products by these companies I've used it in the last few months everything's awesome and I've worked out a deal where you guys everybody gets 25% off hurry it's going to be gone in 40 hours; whatever the message. Joe: The influencers, for the most part, is saying use my coupon code and being up front and saying I'm getting a commission I'm getting paid I'm- Shane: They're supposed to, FTC you're supposed to right? So the thing is because they don't want you like in theory fooling the public right? So it's no different than if you had whatever Snoop Dog talking about Toyota on a commercial at the bottom really low will say Snoop Dog was paid for this promotion. So there's … they want to make sure people aren't being fooled so you should put this as some kind of a sponsored ad or #ad or #sponsored something like that. Joe: Okay. Shane: They would put that in the hash tags it's … the FTC's there's always a little bit of gray area with that. But if you put some things like that you should be safe. The thing is that what you want to do when you have those like I said when those people reach out to you and you're trying to develop those time relationships. The thing is you have the coupon code so you can use something whatever that is the thing but one thing a brand realizes is just because you hire Jenny that has 50,000 followers they can't be a frequency deal. So email marketing if I want to go buy a Coca-Cola what I do is I see a commercial and then I see a banner and I see this when I go to the store I go, man, I feel like drinking a Coca-Cola for some reason. It's the same thing will influencer marketing, don't think 5, 6 years ago you could put up one post and probably make some great money; it's a frequency deal. So you don't … when you're negotiating with influencers make sure that there's 1, 2, 3, 4, 5 … there's multiple things that they're going to do for a set price assuming that's how you want to … but just make sure it's a multiple deal with the … so we have coupon codes, you have an affiliate link. So Instagram being the example there's only one place to put a link right so it's a very valuable valuable place. What we use … there's a number of different things you can use but with that you can either A. you can negotiate with the influencer and say hey we would like to give you an affiliate link that you put in your bio thing and we'd like for the next 2 weeks while you promote this product we'd like for you to have that affiliate link in there. So they can put link in bio or something like that. So it pushes them up there but you have to have a contract with that influencer and make sure they know what they're doing. That's another big thing with this is we have brands and if- Joe: Where do you find these contracts? Shane: You can look online. And we actually have some templates that we use that we could that I think … I'm sure I've shared them on multiple different posts but really just a brief right? You want a brief of like hey this is the hash tags you are going to use. This is the kind of content that influencers have used in the past that have been successful but give the influencer free reign to do what they want. Just give them basic guidelines. Hey, we're also looking for you not to do any anything within our competitors for the next 3 months so that you're not doing 10 different campaigns about the same kinds of stuff; just some basic stuff where you're covering yourself. We want to also want to make sure that our link is in your bio for at least 2 weeks or a month or once again everything is negotiable but you have to talk about those terms ahead of times and brands don't because they don't know. That's the reason why I always recommend hiring a consultant or somebody to help you with your 1st few campaigns because then they can … there's these things where you can lose a lot of money and not know what you're doing and just assume by hiring an influencer an influencer is going to do what's best for you. Most influencers aren't marketers; they aren't right? Joe: Right. Shane: The yoga instructor that just … he's a yoga instructor, he didn't go in and get his marketing degree and say hey I'm going to go and try to build this huge community. He just started doing what he does. Joe: So he needs guidelines given to him from you on what to do and how to do it. Shane: Yeah because if not then it … you just, you need some direction. Joe: Got you. And you've talked about Instagram; my kids are always watching videos in Instagram. Occasionally they snap back and forth and I don't know how they're ever going to make money on Snapchat but I'm sure they are. I'm sure they probably are. But what social media outlets are the best options for people that are selling yoga pads [inaudible 00:29:20.6]. Shane: So Instagram is where we spend a lot of time because it's like that lifestyle; everybody wants to like have the pink puppy and be doing yoga be … have the perfect little cute little babies around and the perfect relationship. And so it's that lifestyle type you know when I'm always on my jet I'm eating caviar and life's good. And then we have YouTube which obviously is awesome because YouTube's always going to be out there. What I mean by that is YouTube's the number two search engine. Joe: Yeah. Shane: So we work with an influencer that does a review of a product or talks about your product they'll go and put that content and they have a huge subscribership let's say it's 10, 15, 20, 30, 100,000, 1 million and that video literally goes out to all those people and then you get those eyeballs on you. Joe: So the software you mentioned before measure engagements on different mediums like YouTube and Instagram or? Shane: It can. Yeah, there's multiple … there's different softwares that do different ones. I mean there's one or two that can measure engagement in all of those. Or what you can do … what you want to do is you can talk to the influencer and say hey put this in the brief. I want to make sure that I'm getting all of the inside information on my campaign and how it went and what we did and that kind of thing. Joe: Okay. So Instagram number one, YouTube number 2, is there a 3rd that people should look out or a 4th or a 5th that you'd consider? Shane: I mean Snapchat is not bad and then Facebook and Twitter there's some stuff going on there. But really where we spend our time is Instagram and YouTube just because it's the amount of how many people around them. I mean people spend I don't know … I guess like 55 minutes a day on Instagram. I mean I think it's after … like after you die it's like 8 months or something … I mean it's … of your life time. I mean it's crazy right and obviously people spend a lot more time on there and then YouTube once again as always it's that evergreen content that's always going to be out there when people are looking for certain things. If you have a … once again I have this thing and this is a brand new patented product and I get someone to do a review on it on YouTube and they've got a huge subscribership like my sales could go through the roof because of that. Joe: Right we've got a number of transactions over the years where I've had businesses that had huge spikes because of Dr. Oz mentioning the product or the ingredient in the product. I sold one earlier this year … I think all these years have blended together, earlier this year where it was on one of Oprah's favorite things back in 2012 or 13 and that carried it for a long time. Would you recommend that the audience members that have the yoga mats of the world go after those big influencers or just focus on the smaller ones or maybe a combination of both because you might get lucky? Shane: Right. You might get lucky. I mean it really depends on budget as well. So if you're going to go after I mean Oprah being the example that you give. Like if Oprah talks about your product then all you have to do is hire somebody to count your money at that point. Joe: Right. Shane: You got to … you physically have to figure … you have somebody and get maybe 100,000 and just have … and just count the money and just probably I will organize it through serial numbers just to get something to do. Joe: I think these people would argue that you also have to scram like it's an inventory to fulfill those orders because that's what happens. Shane: Oprah is not going to promote anything without knowing that you've got some good distribution in place. Joe: A good problem. But that with free endorsement as well, it was sending products to that influencer looking for a free review and Dale called them one day and then said hey you're going to be in this issue and they're like oh my God that's two days from now. Shane: So I'll answer your question, so Oprah obviously being the mega of this whole situation but there's no reason not to ask bigger influencers or smaller influencers … I mean smaller following. They're going to be probably more apt because they're hungry and they're just either getting started and that kind of stuff. You see the prices can be a little lower. They're going to be more engaged stuff like that. But I'm not saying don't shoot for the stars. I'm not saying don't send something to Oprah if you have a patented product that really takes care of a need that nobody knows about because you'll never know. You're saying right there that all of a sudden Dale gave the phone call and said hey we loved your product and you're like you've got to be kidding me right? The thing is nobody is going to knock on your door if you're not out there and pushing. If you're not out there sending that information to Oprah or whoever you'll just never know. And so what I would do is do a nice … I mean I would once again just pull in what … figure out who your buyer persona is and if it's Oprah's people because you have a book that you just read and it's a self-help book and you think you can really help everybody, you have a different angle, you've got a great phenomenal story then pitch Oprah. Go for it. Like why would you not? She's not going to know about people that don't pitch her but I would also say the smaller influencers are … you know ones of medium size and all that go after them as well. The other thing that I always do is like let's say I'm a newer company I go and look at my hash tag. So let's say I'm #whitecoffeemug so … great I go and look that up and that's the name of my company. You might already have influencers in your sphere that love your product. Joe: Okay. Shane: That's a no brainer right? Like that's a … you go in there I'm already talking about your product I don't … you need to convince me of anything except how much free product I can send you to keep spreading the good word about my product. Joe: Okay, awesome. So for those that are listening again that are trying to sell yoga mats and use the medium influencers, forget the shooting for the stars and Oprah that type of thing. These people are usually entrepreneurs with maybe a remote contractor or 2 or 3 VA's here and there. They may take this project on themselves at 1st and then hire somebody to take it over once they've setup SOP's. What kind of time do you think it would take if it was me and I'm working 25 hours a week running my business which is pretty standard for the types of businesses that we sell, should we focus on a lot 5 hours a week to get started, 10 hours a week and what kind of budget would you suggest somebody starts off with that maybe they're doing a couple of million years in an annual revenue. Shane: Yeah, so what I would recommend and once again I'm not just saying this because I'm a consultant. I would hire a consultant and say hey what do we need to do here? Because there's people that have paid me a lot of money for me to learn what I learned … what I know today. I recommend that with anything, not just influencer marketing, with anything; like if you want to jump in and do your own PPC figure out somebody that's a PPC consultant and have them so you listen I just want to hire you for 5 hours a month or 10 hours a month or whatever. I want to put together my ideas. If you can go in and tighten them up it will save you so much money because as entrepreneurs we always go hey we'll do it ourselves right? I'm a grown ass man I'm going to go do this, I can do it. It's not a problem. I'm not going to delegate because I have at least 2 more hours in the day. I'm only working 22 hours in the day I have at least 2 more hours, sleep is so overrated. I'm going to do it myself. Okay, that's awesome; take it on. I'm not here to squash your dream but what I am telling you is that if you have a consultant that helps you along the way they'll help you with you know these … they'll potentially save you money, save you a lot of time. And because there's like plans I'll put together for people and say listen now you go hire a VA or let me show you how to do this or put the plan in place and now these people can go and implement it and they will come back after a month and hey what problems did you have? Hey, you kind of messed up here let's look at the pitch emails you sent. Who responded? Now, what do we respond back to them? Like that's a person that wants to take it on themselves. We have two ways of working obviously, one is hey we'll do it for you like don't worry about it. You sit back we're going to just ask you questions you give us the answers. Or the other way of like hey you want to learn right? And a lot of agencies don't do that like you want to learn because they don't want to give up the secret sauce. I don't have a problem giving up the secret sauce. I want to help you out and I just want to make sure you're successful. Joe: Well look I think what's going to happen is a lot of folks … you know we give up a secret sauce all the time. We help. If you help people they may say you know what I love this I think it's going to be great please do it for me because they're busy doing other things as well. So I think it's a great idea. Some of the people that are listening may want to give it a go and shoot from the hip and see if anything sticks which is probably not the greatest idea in the world. Others will hire a consultant to create a campaign and then they'll run with it, they'll hire the VA. And others may say look just please take this on and run with and we'll measure results with you and if you want we'll keep going. Shane: Also, we're doing that thing too is we're actually developing a course as well. We're doing of course for influencers and for brands. So now we're in current stages of developing that. So they'll also be an inexpensive option or a cheaper option than hiring myself as a consultant or hiring my company to do everything for them where they can go in and take a course for whatever $97 or $300. And they'll go in and they can go through it and once again they'll have enough information there to be dangerous so they don't have me on an hourly basis. Or if they want a bigger project they can do that as well. But we're developing that ritual as we speak. Joe: What's your timeframe? People are going to go okay great when is it going to be done? Shane: I knew you we're going to hold me by the fire Joe because I told you about the book earlier and so then you put me on tonight. Joe: I know. Shane: It will be done by the 1st of the year. Joe: Okay. Shane: That's right, I said it. Joe: When it's done make sure I get that link and we'll put it on the show notes of the podcast okay? Shane: I can't wait but by the 1st. If not by the 1st then I would just … I'll drop off as an entrepreneur and just go and do something separate that's not online just because I'll be so ashamed. Joe: 61, 71, you've got something like 80 days maybe to get it done okay. Shane: Now you're just trying to stress me out, Joe. I mean come on I just gave you a date I mean now I got to go talk to my people and go listen we're going to have to double our staff- Joe: [inaudible 00:38:00.2] for meditation for that stress. You'd be okay. Shane: Okay. Joe: You're not just … no, you're thriving on stress. Come on. Shane: I love that, like the fact you just told me that like secretly I don't even need any more coffee. Like I just got these goose bumps on my back that I said you know what I'm going to show Joe. I'm going to show him by the 1st he forgets this. Joe: Please do. Shane, I love the influencer marketing approach. So many people focus on one thing and you know when they diversify their revenue streams, their sources of traffic it de-risks or lowers the risk of the business and the lower the risk is for the buyer what happens the value goes up. So for those that are listening take a look at it. Take a look at influencer marketing. Hopefully, this episode of the Quiet Light Podcast has helped. Shane, tell the people that are listening how they would reach you if they want to talk to you about consulting or talk about maybe you taking over their influencer marketing campaign. Shane: Yeah so you can reach me at ShaneBarker.com that's S-H-A-N-E-B-A-R-K-E-R.COM and my personal email is shane@shanebarker.com just email me if you have any questions or if you need anything I'm here to help once again. Joe: And if they want to be an influencer themselves they can just head on down to UCLA and take your course right? Shane: Yeah, it's a really cheap course. It's UCLA, I mean it's only one of the top 20 universities in the nation. It's not a problem, just get a little bit of financial aid you'll be fine. Talk to your parents. Joe: You must be doing something right if it took you 10 years to graduate and now you're teaching at UCLA so good for you. Shane: I'll tell you. Thank you so much. Joe: I appreciate your time make sure you give me that link. I'm going to hold you to it. Shane: I'm on it. Joe: All right buddy, talk to you later. Shane: Thanks, Joe bye bye. Links and Resources: ShaneBarker.com Shane@shanebarker.com Influencer Marketing SaaS: Grin.co Klear.com NeoReach.com
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
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