Podcast appearances and mentions of michael roderick

On this episode of GoalChat, Debra Eckerling talks about Communication with brand storyteller Dave Bricker, Speakipedia; media consultant Paula Rizzo, Listful Living, and connector Michael Roderick of Small Pond Enterprises. The panel, which appeared together on an episode on Pitching last June, are all featured in Debra's new book, "52 Secrets for Goal-Setting and Goal-Getting." Communication is the goal of every interaction. Dave, Paula, and Mike talk about the value of communication, what makes a good vs a bad communicator, and more. What is Communication? - Dave: Assurance that someone else gets us - Mike: It's the first thing we learn but something we never master, we are a constant student - Paula: Give and take. It's listening as much as it is talking Goals - Mike: Reach out to someone you admire and show that you have done your research without expectation of response - Dave: Think about what you can do in terms of producing an outcome for another person that will make you both happy - Paula: Make a to-become list, based on characteristic you admire in others Learn More About Dave Bricker: Speakipedia Paula Rizzo: PaulaRizzo.com/lists Michael Roderick: SmallPondEnterprises.com Debra Eckerling: TheDEBMethod.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices

It's another Classic book episode – where we take a book that very much is not a biz book and discuss it as though it was.  And to get into the weeds with me, business coach Michael Roderick is back. He's an expert on messaging, access, + referability and has quite the background including being a Broadway producer + even a teacher. The classic kids book we consider today is ostensibly a cute tale about a mouse, but actually throws up a lot of questions around boundaries + burnout and how over-delivering impacts our personal + professional lives.  It's time to consider our time as valuable currency. Check Michael's earlier episode on Goldilocks and the Three Archetypes  Books discussed in this episode: If You Give a Mouse a Cookie - Laura Joff Numeroff Animal Farm - George Orwell Michael's LinkedIn: here Michael's Website: myreferabilityrater.com Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you'll get insights direct from Michael Roderick on your top talent and archetype order. ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

In this episode of Connected Leadership Bytes, Andy Lopata revisits his interview with Michael Roderick, host of the "Access to Anyone" podcast, exploring the dynamics of recommendations and referrals. Michael, who transitioned from a high school teacher to a Broadway producer, shares his insights on how to build a personal brand that encourages people to recommend you. Andy and Michael note that people like to feel useful, not used. It's crucial to focus on the benefit you provide to clients rather than just describing what you do, framing it as solving a problem for them. This makes it easier for others to see how they can recommend you when the opportunity arises. Michael also discusses the nuances of reciprocity, highlighting that individuals have different impulses and timelines for reciprocating. Some feel compelled to immediately reciprocate, while others take time to vet those they recommend. Michael uses his "fast to view, slow to recommend" approach from his Broadway days as an example of considered and thoughtful recommendations. They also explore the importance of trust and consistency, emphasising the need to do what you say you'll do promptly to build confidence in your credibility. Furthermore, they address how word-of-mouth, qualified recommendations, and clear communication impact success. To build a personal brand for referrals, Michael uses the acronym "AIM" - Accessibility, Influence and Memory. You need to have an accessible message, make people look good when they share it, and be memorable. Ultimately, it is better to be focused on the curiosity it creates than the access it gains, as this will mean people will be more likely to recommend you. Key Takeaways: Focus on Usefulness, Not Just Functionality: When describing what you do, highlight the problem you solve for clients, making it easy for others to see who in their network could benefit. Reciprocity is Nuanced: Understand that people have different impulses and timelines for reciprocating. Some are quick to reciprocate, whilst others take a long time. Be aware of these differences. Consistency Builds Trust: Follow through on your commitments promptly to establish credibility and encourage recommendations. AIM for a Referrable Brand: Make your message accessible, so people understand it. Ensure it creates influence which helps the sharer to look good and create memory by using language, emotion, simplicity and structure. Prioritise Curiosity over Access: Craft your message to generate interest and curiosity rather than just focusing on getting in front of people. Stories Enhance Memorability: Use stories and metaphors to make your message more engaging and easier for others to remember and repeat accurately.   Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with Michael Roderick: Website |LinkedIn | The Financial Times Guide to Mentoring Episode 131 Featuring Michael Roderick

Michael Roderick's journey from high school English teacher to Broadway producer is a testament to the power of adaptability and relationship-building in transforming your career. One of his most valuable insights is the "triple threat" concept, which he expands beyond theater into the business world. Understanding which role you naturally align with can help you better market yourself and create a personal brand that speaks to your strengths. Roderick also highlights the importance of packaging your ideas for broader appeal. He shares the story of his client, Patty Block, who redefined her marketing strategy with a creative concept called the “broken cookie effect.” This approach helped her reframe her services in a way that was more accessible and engaging to her audience. Roderick's message is clear: it's not just about what you do, but how you present it to the world, and sometimes the smallest shift in perspective can open up new opportunities. If you're ready to take a deeper look at your personal brand and make sure you're building the right connections, Roderick's tool is a great place to start. Head over to MyReferabilityRater.com and take the assessment to discover how you can improve your accessibility, influence, and overall impact. Let Michael's insights guide you on your journey to success! We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified.   Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Today's guest is Michael Roderick a former Broadway producer turned business coach. Michael brings a wealth of expertise in messaging, referability+ access, making him an invaluable resource for anyone looking to elevate their business strategy. For our Classic today we're considering Goldilocks, but instead of bears, we have 3 archetypes. Michael's insights on the scientist, celebrity + magician archetypes provided a fresh perspective on how we can better understand ourselves + our clients This episode is part of our Classics series, where we take beloved stories + dissect them through a business lens. Foolish? Yes! Fascinating? Also, yes! It's also part of the December Daily, where - you guessed it - the show is, gasp, daily for the whole month. Books discussed in this episode: Goldilocks + The Three Bears - Traditional The Four Hour Work Week by Tim Ferriss Michael's Website: myreferabilityrater.com Visit to take a quiz that assesses your level of referability. After completing the quiz, email him + you'll get insights direct from Michael Roderick on your top talent and archetype order. ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Listen in as Michael discussed:From high school teacher to Broadway producer. Getting someone comfortable in something uncomfortable. His favorite lifeguard question. How to connect without being awkward. What makes someone referable? Michael also shares what AIM and LESS mean.  TIP OF THE WEEKMichael: Leverage the indirect ask. Instead of directly asking for something, approach your request by seeking ideas or feedback. This method encourages creativity and often leads to unexpected opportunities, like valuable connections or resources. Try it the next time you need help with a challenge!Mark: Measure your brand's referability. Visit myreferabilityrater.com to get an actionable score on how referable your brand is. This tool will help you assess areas like accessibility, which are key to growing your business through word-of-mouth marketing. WANT TO LISTEN MORE?Did you like this episode? If so, listen to another AOPI episode to learn more about how to grow your business. "Are you ready to learn more about land investing? Just click HERE to schedule a call.""Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?"

Select Series: In this special Select episode, we'll delve into "Making Your Brand Referable" with Michael Roderick. Originally aired as Episode 73 of Guts, Grit & Great Business® on July 13, 2021, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Michael Roderick, the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years. Join us for this super enjoyable conversation on how to create a brand that is memorable, that gets referred, and that creates influence instead of relying on persuasion. You will not want to miss Michael's walk through of his own framework, which models the work he teaches to others in simplifying their brand messaging, and creating ideas that are easy to share.  We discuss the importance of packaging your ideas and intellectual property, how your business is like a broadway show, and the importance of structure when sharing ideas. Michael will have you thinking about your business in a whole new way, and will give you actionable takeaways that will help you simplify what you are already doing, and bring a level of focus to your messaging and ideas that you may not have had before.  To access the show notes and get access to Michael's Referability Rater (FREE QUIZ), visit www.legalwebsitewarrior.com/podcast/michael-roderick

On this week on GoalChat, I had a deep and engaging conversation on #Pitching with Dave Bricker (Speakipedia), Paula Rizzo (Listful Living), and Michael Roderick (Small Pond Enterprises). We all think of pitching as a business imperative. Yet, it's a skill relevant to all aspects of your life. The more "you" you are - with a unique and friendly audience-centric message - the more likely you are to reach the people who need to hear from you. The trio shared what is pitching ... and what is not. Dave, Paula, and Michael also talked about how to create a pitch, as well as what it takes to stand out and succeed. In essence, a pitch is about the audience, the value you add, and finding engaging - and unique - ways to get your message out there. Goals - Dave: Stop talking about yourself and start talking about the person you are serving - Paula: Make a list of the questions you are always answering; a pitch is not about what you know, it's what others care about - Michael: Step out of the longest line; those are full of the people who do not think they have a shot and getting access. Instead, find innovative ways to do the outreach; you never know the amazing results waiting for you Final Thoughts - Michael: Everybody's a celebrity to somebody, but celebrity is relative to everybody - Paula: Don't be so hard on yourself. Pitching is hard. Keep going. Success is out there - Dave: Enjoy the journey. Stop worrying about where you are not. If you put one foot in front of the other and head in the right direction, the top of the mountain has no choice but to come to you Learn About Dave Bricker: Speakipedia.com Paula Rizzo: PaulaRizzo.com/lists Michael Roderick: SmallPondEnterprises.com Debra Eckerling: TheDEBMethod.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself at a networking event awkwardly waiting for a break in the conversation to deliver that perfectly polished elevator pitch? Or maybe you've had a one-on-one meeting where you only received polite nods and “interesting” as feedback? On today's episode, we discuss the art of creating genuine connections and becoming a person others can't stop talking about – in a good way! The fact is, most of us understand networking and referrals to be integral to business success, but not everyone recognizes that the right way to go about them can make a world of difference. The fine line between a forgettable interaction and one that leaves a memorable impression often comes down to the way we share our expertise and engage in conversations. That's what makes today's talk especially important; it's about transitioning from formulaic pitches to fostering conversations that organically generate interest and lead to referrals. So how do you become truly referable without resorting to aggressive tactics that can turn people off? This is where our guest, Michael Roderick, comes into the picture. Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years. Links Mentioned: https://www.myreferabilityrater.com

Are you struggling to make your business referable? Join me as I chat with guest Michael Roderick, CEO of Small Pond Enterprises and co-host of the Access to Anyone podcast, about how to become a referable brand and attract more opportunities. Listen in as we discuss the concept of referrals and referability in business, as well as the importance of building relationships, creating a referral brand, and understanding the needs of clients. GUEST RESOURCES https://www.linkedin.com/in/michael-roderick-1161571https://myreferabilityrater.com http://www.smallpondenterprises.comhttps://accesstoanyonepodcast.comhttps://twitter.com/MichaelRoderick  BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

Today's guest is a goal strategist with a mission to transform goal culture both in and out of the workplace. Her workshops, consultations, and speaking engagements provide practical strategies that lead to tangible results. She's a TEDx speaker and the award-winning author of “Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals,” turning her decades of experience into an actional framework. Her D*E*B METHOD® breaks goal-setting down into three powerful steps and is the cornerstone of her work. She is the host of The DEB Show and the Taste Buds with Deb podcasts. Please join me in welcoming Debra Eckerling.  Join us for an insightful conversation with goal strategist Debra Eckerling as she shares her leadership journey, unique networking experiences, and the transformative power of her DEB METHOD. In this episode, we discuss:

You can grow your business by having connections to helpful relationships. To maximize your opportunities, you must first get to know the person. The question then becomes: How do you start to truly know someone? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to access anyone in business in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years. In today's episode, Nikki and Michael talk about how to access anyone in business. Michael discusses how to develop real connections that build rapport and get you what you need. Listen as Nikki and Michael talk about access vs. interest, relationship acquisition vs. relationship retention, and accepting all meetings vs. curating meetings. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:27] - Welcome, and thank you for listening! [01:36] - Michael Roderick believes connections are about interest. [04:24] - Michael is always thinking about how to create curiosity. PART 1 [06:18] - Michael is always thinking about how to create curiosity. PART 2 [09:00] - What is a helpful checklist to know if you created curiosity? [11:05] - Michael describes how you can use opportunities to help others and help yourself. [13:57] - How can you make connections for other people? [16:36] - Michael talks about the interactions that no one wants to have. [19:05] - Get to know the person first and you'll find out the information you need. [21:42] - Help others become successful. [23:36] - Let people know what you need. PART 1 [25:33] - Let people know what you need. PART 2 [27:21] - Why do most “success formulas” not work for everyone? PART 1 [29:58] - Why do most “success formulas” not work for everyone? PART 2 [31:53] - Michael shares how “reciprocity impulse” and “reciprocity timeline”  impact daily life. [34:46] - What's your understanding of reciprocity? [36:43] - Michael shares the biggest issue people face in relationship building. [39:37] - Trust is built through consistency and intention. [41:52] - You don't have to meet with everyone. [44:33] - How can you curate your meetings? [47:22] - “Start by curating.” [50:20] - What's a surprising fact about Michael? [52:42] - What's up next for Michael? [55:18] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Michael: Michael Roderick Access to Anyone Podcast Twitter | Facebook

Dr. Asha Rani is a practicing periodontist in New York City and a speaker. Through her years of surgical practice, she has expanded her vision of patient care beyond simple treatment and now encourages a more holistic approach. She implements these ideas as a professor for a training program that teaches implant surgery to dentists in the Dominican Republic. Asha is a writer and published her first book entitled, Who Is She?, which serves as a memoir and self-help book from her lived experiences. In this episode… While lessons can be learned from any individual, there are certain people whose breadth of experience makes them a wealth of knowledge. Listening to their thoughts and encounters can illuminate our own journeys. Dr. Asha Rani has led a full life, working as a speaker, writer, dentist, and professor. Her definition of success and fulfillment has shifted over time, leading her to unique places. She has started using these experiences to help others, including her recent book. So what advice and thoughts does she have to share? In this episode of Access To Anyone, Michael Roderick talks with Dr. Asha Rani about her life, her insights, and her counsel. They talk about her background in an immigrant family, when she decided to expand her career, and her own inner journey. They also discuss her book, Who Is She?, and why she wrote it.

David Jenyns is an entrepreneur, business leader, and Founder of SYSTEMology. The business offers a cloud-based solution that creates, shares, and optimizes business processes and standard operating procedures (SOPs).  In his early twenties, David sold the Melbourne Cricket Ground and has since expanded into franchising retail clothing stores and digital agencies. He is also the host of Business Processes Simplified Podcast, where he interviews leading guests in the industry and dives into depth on his own process. In this episode… Every business is built on processes, and countless software systems and services are created to make them better. However, many of them fail to fundamentally change anything within the corporation. The same old processes continue to be hurdles, and often make matters more complicated. So how do you simplify systems in a tangible way? David Jenyns has devoted much of his career to this question. As an entrepreneur, he has felt the same pain points as other leaders and has applied himself to solving the issue. His latest business seeks to simplify and refine the mundane processes that slow down progress. This is how his approach works in action. In this episode of Access To Anyone, Michael Roderick interviews David Jenyns, the Founder of SYSTEMology, to discuss his insights on simplifying systems. They touch on the misconceptions surrounding systematization, which tools actually lead to improvement, and staying ahead of the curve.

Rahti Gorfien is a coach and creative who works with artists, business professionals, and even college students with ADHD. Her background as a writer, actor, and standup comic helps her connect and strategize with other creatives. With her experience and thorough education, she has condensed much of her advice into her book: The Five Emotions That Stop Success in Coaches, Clients, and Creatives: Overcoming Personal Obstacles of the Mind. In this episode… Although many people are reluctant to admit it, emotions are the most powerful entity in our lives. They can serve as a great motivator, a great obstacle and everything in between. For many, it can be difficult to understand and regulate these emotions. When properly channeled, they can serve as the key to long-term success.  Rahti Gorfien has experienced struggles and triumphs as she pursued her career. As a creative, she has a particular focus on others who are looking to succeed in such a competitive space. She has compiled her insights and education into a book that covers five key emotions that have tremendous control over our lives. So how does it all work? In this episode of Access To Anyone, Michael Roderick converses with Rahti Gorfien about her book and what people need to know about the five emotions. She breaks down the five emotions, how they relate to us, and how to work through them in a healthy way. They also discuss her background and how she found her calling to do what she does now.

Elle Ingalls is an experienced coach and speaker, and works closely with professionals, business owners, executives, and students on how to improve and de-stress. She is a highly-trained violinist who uses her stress response techniques from her performances to influence her coaching.  Elle has been speaking and training for over twenty years and was recently added to the Vistage roster. Before her focus on coaching, she spent her career marketing and directing multiple orchestras and music centers. In this episode… The majority of people are ruled by stress, whether or not they would admit it. Much of modern society runs on tight rules and systems, especially in business. Those who thrive in the corporate world have to overcome incredible amounts of stress and adversity to get where they are. However, the effects of that stress can run deeper than many first realize. Elle Ingalls is a high-performance coach who pushes past well-worn advice and directs her focus on the fight/flight response. There are myriad biological factors that can both hinder and enhance performance if understood correctly. So what does this look like practically? In this episode of Access To Anyone, Michael Roderick sits down with Elle Ingalls to talk about stress and how it relates to professionals. They talk about the biological response, how to regulate it, and how it tangibly leads to greater overall performance. They also talk about Elle's own life and how she learned these lessons for herself.

For over 30 years, Paul Glover has served as a coach and corporate speaker. He works with leaders in organizations generating between $20 million to $1 billion, helping them create a workplace legacy. Alongside his coaching and speaking, Paul is a member of the Ewing Executive Management Team and the Forbes Coaches Council. He started his career as a labor and employment lawyer in Chicago. In this episode… Coaches are a controversial subject in the corporate world. When finding the right person, they can drastically challenge and improve a business. Finding the wrong coach can waste time, resources, and passion. There are several characteristics of a quality coach, but none are as important as honesty. Paul Glover has established his brand on candor and authenticity. Describing himself as the No B.S. Coach, he has worked with many businesses and has steered them in the right direction over the course of a year. So what are his insights? In this episode of Access To Anyone, Michael Roderick sits down with Paul Glover to break down his approach to honesty and directness in leadership. They touch on Paul's story of success, his incredible challenges and how they led him to start his consultancy. They discuss the value of honesty in the workplace, fostering a great leadership structure, and how he coaches leaders.

Dr. Darnyelle Harmon is an executive coach, professional speaker, and business strategist. She primarily works with six-figure entrepreneurs to transform them into CEOs who move and make millions. Her early career included a stint as the Director of Women's Entrepreneurship and the Pink Cadillac Executive Sales Director at Mary Kay Inc.  In her book, Move to Millions, Darnyell shares her story and techniques to help other owners overcome the challenges facing small businesses. In this episode… Finding success on a personal and business level is a daunting task. There is a never-ending supply of influencers and coaches with secrets and tips for ultimate wealth. While they might be helpful, they often promise overnight success without confronting everyday realities. This is not the case for Darnyelle Harmon. Darnyelle's story is filled with issues, hurdles, and even tragedy. Her success did not come from grueling work but from aligning her goals and staying focused. This framework has worked for her career and personal life, and now she offers some of her insights to you. In this episode of Access To Anyone, Michael Roderick has an illuminating conversation with Darnyelle Harmon on her advice for sustained success. They touch on her winding story, how she wrote her “ about the common myths on how to achieve wealth.

James Williams is a coach focused on supporting leaders and teams to serve without self-sacrifice. He has service-based companies to teach their communities, their teams, and leaders. Prior to becoming a full-time coach, he had a 12-year career in live television as a visual effects artist.  Along with his coaching, James has supported his wife and her team in building a 7-figure coaching and lifestyle business called I Heart My Life. In this episode… Being a new parent is a blessing but it comes with considerable responsibility. It is difficult to prepare for the challenges of parenthood, leading many fathers and mothers to feel lost. The result is a series of narratives that attempt to categorize and brace parents for what is to come. Some of these are helpful, but many are not. So what should you believe when stepping into that role? In this special episode of Access To Anyone, Michael Roderick pivots from business to discuss parental thought leadership with James Williams, an experienced coach and consultant. The two dive deep into the common narratives of parenthood, which ones can hinder rather than help, and how to be the best parent you can be. They also touch on their personal experiences as fathers and how it applies to their lives and careers.

For over 20 years, Suzanne Kingsbury, author and Founder of Gateless Writing, has been a tour de force in the literary and publishing industry. Her literary arts organization, Gateless Writing, is a mentoring program that gives her full autonomy to work with emerging writers, including women, people of color, and disenfranchised voices. Gateless writing offers writing retreats, one-on-one intensive training, and leadership training. Suzanne's work, along with some of her writers, has been featured in Ms., O, Rolling Stone, The New Yorker, the L.A. Times, and more. In this episode… As a creative, feeling successful often comes from monetary rewards and publications on a grand scale. But what happens when that success unexpectedly comes to a halt? Do you retreat? Or do you continue to fight? For Suzanne Kingsbury, a creative writer and published author, giving up was not an option. However, desperation played a huge factor in her entrepreneurial endeavor. So what was the driving force behind her current success, which has been thriving for over 18 years? This week, we return to a popular episode of Access to Anyone, where host Michael Roderick sits down with Suzanne Kingsbury, author and the Founder of Gateless Writing, to discuss her literary arts organization. Suzanne talks about the origin of Gateless Writing, her methodology of teaching and charging for services, the lack of support creatives face, and more.

Terri Trespicio is an award-winning writer, speaker, and brand advisor. She works directly with entrepreneurs and business owners to develop their brand messaging, working with companies such as Wells Fargo Advisors, Baird Financial, and Northwestern Mutual. Terri is also a stand-up comic and performed a popular TEDx talk. Similarly, she has brought her knowledge to several speaking engagements, even being featured on popular shows like The Martha Stewart Show and Today. In this episode… When receiving advice on where to take their life, many people have been told to “follow their passion.” While this can be helpful for some, this vague encouragement can be a nonstarter. The saying is predicated on an ideal that is not always realistic or even desirable in the long run. What if there was a better way to find purpose and success? Terri Trespicio is a speaker, advisor, and writer who has thoroughly explored this concept throughout her career. Her perspective on thriving in business is different from many but might be what someone needs to find their way.  In this episode of Access to Anyone, Michael Roderick is joined by Terri Trespicio to discuss her novel and her view on navigating the business world. They dissect the idea of passions, why this advice can be misleading, and how to find fulfillment outside of that framework. The two then go into the challenges of relationship building, knowing when to say no, and becoming more than a service provider.

Jessica Josset is the President of Fieldwork's Dallas division, a business providing focus group facilities, quality recruitment, and global project management for the market research industry. She has been with the company for more than 24 years, starting as a project manager. Her time with them has honed her skills in communication, management, and research. In this episode… The research industry is unique. Not only does it require a peculiar breadth of experience in many fields, but it is almost entirely predicated on reliability. This means that networking is crucial, in order to establish a trustworthy brand that businesses will come back to time and time again. It is far from easy, but fortunately, many have gone before and know how to succeed within the space. In this episode of Access to Anyone, Michael Roderick has an insightful conversation with Jessica Josset, the President of the Dallas branch of Fieldwork, to talk about her perspective in the research industry. They discuss relationship-building, leadership, and how the company has maintained consistency. The two also touch on the future of the field and how Jessica has worked with the business over the years.

Our guest in this episode is Hilary Russo, The HIListically Speaking® Health Coach. She is one of only 150 Certified Havening Techniques Practitioners in the United States and 500 in the world. Hilary has been nationally recognized as a leader and public figure for her work in holistic health. Hilary's HUG it Out! and Brain Candy programs empower you to “be kind to your mind”, own the story you are telling yourself and rewrite the narrative with neuroscience based tools that help you heal from within. She's also a Certified Integrative Nutrition Holistic Health Coach, award-winning multimedia host/journalist focusing on health and wellness and a college professor at St John's University in NYC. You can find Hilary at the mic as well hosting the successful podcast HIListically Speaking: engaging conversations of trauma to triumph through health healing and humor.In our conversation Hilary and I discussed the neuroscience-based approach of Havening techniques and how this technique can help individuals deal with trauma and promote better mood, behavior, and decision making by altering brain activity. The three key points we covered are:The benefits of positive self-talk, surrendering and letting go, and creating a toxic-free environment;how we can condition our brains to bring ourselves back from negative thoughts by nurturing the amygdala;how Havening can be used as a self-application tool for everyday coping, and dealing with traumas.Jason Van Orden (episode 275) and Michael Roderick (episode 328) introduced us toListen to the podcast to find out more.

In this episode I am being interviewed by my friend Michael Roderick and I'm taking you behind-the-scenes on why I started my business, my current approach to marketing and business growth, and why I believe in focusing on 'long game' strategies like SEO, relationship marketing, and being transparent online.I also open up with an introduction on what I've been up to, what I'm working on, and the exciting adventure that I will be embarking on in July!Links:Follow me on InstagramVisit Michael Roderick's WebsiteCheck out my website!Sign up for Everyday SEO: SEO is a key driver of growth and success in today's competitive online landscape. To put it simply, a good SEO strategy helps people find you on the internet. At present, Search Engine Optimization is responsible for over 50% of my annual business revenue, making it a crucial component of mine (and all small business) marketing strategies.Boost Your Business by Mastering Everyday SEO Strategies. Sign up, today >>p.s.Whenever you're ready, there are 3 ways I can support you right now…Start Your Online Business ($0 to $50,000k Blueprint): Click here to learn more about how The Visionary Method™ can help you ➡️Private 1:1 Marketing Coaching: Small tweaks to your Marketing Strategy can skyrocket your business success….

Dr. Dwayne Jenkins is a cancer surgeon and mindset coach. He is a Partner and GYN Oncology Specialist at the Oklahoma Cancer Specialists and Research Institute. In his coaching, he helps clients harness the power of meditation and self-acceptance. He runs a blog, offers one-on-one coaching, and produces a podcast entitled Words of Love with DrDwayne. In this episode… Advice and coaching for personal lives can often feel isolated and ignorant of a patient's career. Similarly, career advice can ignore the personal lives of people, leading to ineffective and unhelpful solutions. The best coaches are aware of both realities, and help people find harmony in themselves and integrate inspiration into their lives. Dr. Dwayne Jenkins has made some of these lofty goals his ambition, expanding his career beyond his work as a cancer surgeon. Now, he helps people through coaching, podcasts, and his own community. What can you glean from his insights? In this episode of Access to Anyone, Michael Roderick is joined by Dr. Dwayne Jenkins to discuss ways you can improve your personal and professional life. They talk through Dr. Jenkins' life and the invaluable lessons he learned about himself that he now imparts to others. They also discuss avoiding burnout, managing relationships, and balancing emotions within a career.

Angelique Santana is a speaker, success coach, plant-based chef, and author. In 2014, she started her business Eat With Angelique, a private chef service for successful entrepreneurs and families. She has applied her 20+ years of hospitality experience and her passion for better food to serve her clients and drive her career. Along with her consistent speaking engagements, Angelique wrote her book Food Is Love, where she tells her culinary story and provides delicious vegan recipes. In this episode… The common expression says, “You are what you eat.” While most people agree with the underlying concept, the reality is much different. The United States struggles with obesity, surrounded by poor food choices and habits. This is further compounded by a never-ending supply of dietary advice, much of which is contradictory. So where should someone even start? While every dietary journey is different, Angelique Santana found her culinary freedom in raw foods and a vegan diet. She has translated her experience into a cookbook and a service for families and entrepreneurs. Now, she is eager to share her journey with you. In this episode of Access To Anyone, Michael Roderick talks with Angelique Santana about her culinary story and her entrepreneurial advice. They start with her time in fitness and hospitality before she found her current passion. They touch on how she started her business, how she found support, and how she now helps other entrepreneurs with their health.

Jason Ridler is a writer, educator, historian, and expert on unconventional warfare and cold war strategy. He is a Teaching Fellow at John Hopkins and the Official Writing Instructor at Google. He primarily works as an education specialist and workshop leader, leading courses for organizations like Octave, Norwich University Peninsula Bridge, Honors Pathway, and the US Naval War College. Jason has also written more than 15 novels and has written articles for Diplomacy and Statecraft, Small Wars and Insurgencies, and Defense and Security Analysis. In this episode… Many people have a passion for writing, but they know how difficult it can be. Even as a hobby, discouragement and obstacles seem inevitable, hindering the creative process. Any forward progress can feel impossible when everything seems to be in opposition. However, this doesn't have to be the end. Jason Ridler is a prolific writer and educator, running many courses for established organizations and businesses. His own struggles of writing and finding success have led him to help others with his experience. It is far from easy, but it is possible, and here is what you need to know. Michael Roderick takes the time to interview Jason Ridler, an author and Teaching Fellow at John Hopkins University, to discuss the writing process and how to keep going. They break down the common hurdles of writing, how to keep your motivation, and dealing with rejection. The two also discuss networking and how to find the right audience for your writing.

Adam Connors is the Founder of NetWorkWise, a company that accelerates businesses and promotes personal growth through relationship-building training. In the past, he served as the Managing Director for GWG Holdings, Walker Preston, and Simia Capital.  Adam also works as a mentor, social architect, and a speaker. He is skilled in raising capital and building businesses across a plethora of industries. In this episode… Networking is one of the trickiest aspects of expanding and strengthening a business. Most people acknowledge the need for a rich network, but fewer know how to do it. Current advice on the subject can be clinical and ineffective. After all, the root of networking is personal connection and relationship building. Adam Connors spent a long career working with several leading businesses and became a trusted leader. After taking a step back, he realized he had a talent for creating and fostering businesses. That's when he decided to start his own company and help others with their networks.  In this episode of Access To Anyone, Michael Roderick sits down with Adam Connors, the Founder of NetWorkWise, to discuss tips and tricks for building better relationships. They break down how Adam helps corporations, key habits to implement when connecting with others, and advice for B2B networking. The two also go through Adam's own lessons and how he applies his own advice throughout his career.

Nick Prefontaine is the Founder and CEO of Common Goal, a company whose mission is to provide others with the tools and resources that inspire and lead them to their goals. He is an Amazon best-selling author of The New Rules of Real Estate and the co-host of Not Just a Transaction podcast, where he talks about creative options for purchasing and selling a home. Nick is a speaker on The Big Talk Podcast, where he discusses facing challenges and adversity. In this episode… Getting through difficult times can be incredibly lonely. A mixture of societal pressure, external barriers, and personal issues can make the process of recovery more difficult than it has to be. Many people are looking for help to deal with their experiences but have no idea where to start.  As someone who went through his own traumatic event, Nick Prefontaine has redirected his career to help others deal with similar experiences. His program, Common Goal, has managed to reach people from a plethora of backgrounds, giving them steps to take toward improvement. So how does he help his clients and what should people know to get started? In this episode of Access to Anyone, Michael Roderick invites Nick Prefontaine, the Founder and CEO of Common Goal, back onto the podcast to talk about finding support for trauma. They discuss Nick's skiing incident, what he learned from his recovery, and how he applies those same lessons to help others. The two also break down how to encourage others to get the help they need.

Dr. Matthew Champagne is a researcher, university professor, and entrepreneur. Since 1998, he has advised more than 600 companies and organizations on how to increase engagement and response rates through better surveys.  Dr. Champagne currently works with the U.S. Department of Energy, Embedded Assessments, and Cruise Lines International Association (CLIA), to name a few. His work is guided by more than 20 years of research and has been applied across nearly every industry. In this episode… Surveys are a crucial tool for most businesses and organizations. Everyone wants more data that can inform decisions, strengthen customer relationships, and reveal weaknesses. However, the standard survey is ineffective and unappealing. The problem isn't the use of surveys, but the way they are designed. Customers want to give feedback, and now, you can offer a better way for them to give it.  Dr. Matthew Champagne has spent more than two decades in research, specializing in how assessments and surveys are used. His insights have changed the way surveys are used today. Now he shares some of his knowledge on the subject. In this episode of Access to Anyone, Michael Roderick speaks with Dr. Matthew Champagne about surveys and how to do them the right way. They touch on his extensive background, how he changed college assessments, and his research. The two also discuss market research, poorly designed surveys, and increasing customer satisfaction.

Kronda Adair is a WordPress developer turned digital marketer, and is the CEO of Karvel Digital. At age 34, she became a programmer and spent the next five years getting a degree in Web Design and Interactive Media from the Art Institute of Portland. She spent the past six years studying marketing with key mentors in the industry and helping business owners out of poor technology decisions.  In the past, Kronda has worked as a web developer, a co-lead on a technology project, and a project manager. In this episode… All businesses deal with client acquisition, but this process isn't the same for everyone. Marketing and automation companies are faced with the difficult task of drumming up interest or exposing needs to their potential clients. While it can be an uphill battle, there are creative ways to build your agency. Kronda Adair set out with the intention of starting her own business. With her experience in WordPress, she created an automation and marketing tool that could free time and increase sales for other companies. So how did she grow and improve her agency along the way? In this episode of Access to Anyone, Michael Roderick is joined by Kronda Adair, the CEO of Karvel Digital, to talk about how she created demand for her company. The two talk about managing prices, dealing with troublesome clients, showing needs to the client, and how Karvel Digital helps their clients succeed.

Welcome to the "Referability Podcast" with Michael Roderick! In this engaging podcast, Michael, the founder of the Referability program, shares his expertise on helping individuals become more referable in their personal and professional lives. Michael explains how Referability is a powerful framework that teaches people how to build authentic relationships and become effective communicators. Join Michael as he delves into the process of building referability, highlighting the significance of authenticity and vulnerability in fostering meaningful connections. He discusses the challenges he encounters in helping individuals shift from a transactional mindset to a relational approach, and shares valuable insights on overcoming these obstacles. Michael also shares his personal experiences with hosting his own podcast, which is focused on helping people build better relationships. He shares his goals for the podcast and the diverse range of guests he invites to share their insights and experiences on relationship building. Michael candidly discusses the challenges of producing a podcast while balancing other responsibilities. Furthermore, Michael shares his thoughts on the future of his work and his plans to expand the reach of Referability, helping more people build the skills they need to succeed in their personal and professional lives. Tune in to gain valuable lessons from Michael's experiences and insights on effective communication and relationship building. This podcast is a must-listen for anyone looking to enhance their communication skills and build stronger relationships in their personal and professional spheres.

Kristoffer Carter is the CEO and Founder of Epic Leadership, a training organization for conscious leadership and daily meditation. He has coached and taught meditation since 2015 and was recently named to the Board of Directors for Yoga Alliance.  Kristoffer also works as a keynote speaker and author. His latest book, Permission to Glow — A Spiritual Guide to Epic Leadership, was featured in Men's Health, SUCCESS Magazine, NBC, CBS, and ABC morning news programs. In this episode… Being coached is a skill in itself. A lot goes into how to coach others and be respected as a coach. While this is crucial for passing on knowledge and experience, there is the overlooked ability to receive that mentorship. Any successful entrepreneur or executive should ultimately learn both sides of the equation: continuously growing while sharing your growth with others. So, how do you improve in both areas? In this episode of Access to Anyone, Michael Roderick talks with Kristoffer Carter about coaching, meditation, and connecting people. They discuss Kristoffer's introduction to living with purpose and how it ties into his mentoring style. The two also touch on relationship building, helping others succeed, and how to curate potential mentees.

Rob Fortier is a copywriter and email list manager focusing on increasing open rates and sales for businesses. He is an established writer and co-author of Pushing the Envelope: The Small Greeting Card Manufacturer's Guide to Working with Sales Reps as well as Showtime! The Greeting Card and Gift Company's Guide to Trade Show Success. Rob spent over a decade as the Owner and Creative Director of a greeting card company. In this episode… Email marketing is a basic component of most marketing campaigns, but are you using the format to its fullest potential? Emailing and copywriting deserve the same refinement as any other branch of business. More importantly, they are relatively low cost for their efficiency. The difficult part comes with standing out from the competition and finding a way to sell without fatiguing the potential customer. This level of marketing takes time to understand and can be expedited with the right kind of help. In this episode of Access to Anyone, Michael Roderick talks with Rob Fortier about copywriting, emailing, and how he coaches businesses. They start with Rob's own career and how he found his passion after leaving his career in theater. The two then discuss relationship building, following through on customer interest, and the limitations of the launch model.

Lou Bortone is a video marketing strategist, a small business marketing consultant, and a frequent keynote speaker. With more than 20 years in the entertainment industry, he is highly knowledgeable about creating content and what businesses want.  Lou's consultancy and speaking engagements center around loyalty and how it can be used to help companies break through. This approach, combined with his use of video marketing, has made him a unique figure in the marketing industry. In this episode… It is nearly impossible to have a successful business in the modern age without some form of video marketing. The problem is not all videos are made the same. It can be easy to pour your budget into video marketing but have it result in little to no engagement. So how do you take that aspect of your marketing to the next level? Lou Bortone is a video marketer with a long and extensive career in media. He has developed his organic and honest style for video marketing and now helps others find their right approach.  In this episode of Access to Anyone, Michael Roderick sits down with Lou Bortone about video marketing. The two talk about how Lou entered the industry and what he has learned during his career. They break down how to build relationships, how to work with the algorithm, and how consistently you should post.

Nikki Rausch is the Founder and CEO of Sales Maven, where she helps small businesses with their sales conversations. She has more than 25 years of experience selling to brands such as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA.  Nikki has published three books and has her own podcast, Sales Maven Podcast, where she expounds on her sales strategies. As a professional speaker, she also frequently hosts workshops and leads training sessions for organizations of all kinds. In this episode… A majority of sales advice is impractical and hard to apply. The focus is often on desired outcomes or robotic scripts rather than applicable strategies. There is a high degree of complexity in the average sales conversation, which requires nuance and experience. Fortunately, some people possess both. Nikki Rausch has focused her career on helping businesses with sales conversations. Her system combines her own time in sales with neuro-linguistic practices that lead to more consistent results. So what do you need to know to improve your sales conversations? In this episode of Access to Anyone, Michael Roderick talks with Nikki Rausch, the CEO and Founder of Sales Maven, about sales conversations and how they can be revitalized. They discuss some of the crucial points of sales conversations, including how to introduce yourself and how to close. They also go through how Nikki uses neuro-linguistic programming to great effect.

Kelsey Reidl is an experienced business and marketing coach based out of Toronto She developed her expertise with marketing positions at Vega and Garden of Life before starting her own consultancy. Her podcast, Visionary Life, which features entrepreneurs and other inspiring people, consistently ranked in the Top 50 on the Canadian Entrepreneurship Charts. Kelsey's specialties include digital marketing, client acquisition strategies, relationship-driven growth, and entrepreneurship. In this episode… One of the most underappreciated aspects of being an entrepreneur is growth. There can be pressure to start as an expert, but fortunately, time is an advantage for business owners. The greatest advice in the world cannot replace the benefit of personal experience. However, advice and consultation are still incredibly useful, especially coming from those who have gone before. Kelsey Reidl is a previous guest who shared her best marketing tips and clarified some common misconceptions. Now she returns with even more experience and an improved vision for other entrepreneurs.  In this episode of Access to Anyone, Michael Roderick invites Kelsey Reidl back to talk about her updated visionary method. They discuss the lessons she's learned since her last visit and how she is applying it to her current coaching style. They also discuss why fewer products can be better and the essentials of relationship-building.

Melanie Benson is an Authority Brand Amplifier, Revenue Strategist, and Money Mindset Coach for Amplify Your Success. She is the host of Amplify Your Success podcast and the creator of Amplify Mastermind, an inner circle for entrepreneurs who are looking to ignite and leverage authentic superpowers for growth. She has worked with, mentored, and masterminded with industry leaders for over 20 years, and worked in corporate America for 12.  In this episode… What can you do to leverage your natural talent and assets? The first step is dialing in on your message. How can you build your brand authority? No matter what stage of business you're in, accelerating and amplifying the reach of your work and income is achievable. Melanie Benson struggled in the beginning of her entrepreneurship before she discovered her visibility strategy. To do this, you need to surround yourself with people to continue the momentum to reach your goals and remain authentic to your true self.  In this episode of Access To Anyone, Michael Roderick sits down with Melanie Benson, Authority Amplifier for Amplify Your Success, to discuss aligning your marketing with your audience's desires. Melanie talks about the reality of marketing, setting yourself as an authority figure in your field, and transforming your mindset to reach your audience.

Reuben Swartz is the Founder of Mimiran CRM and Chief Nerd at Sales for Nerds. Reuben began his career as a Software Engineer for Oracle and Microsoft while attending Princeton University for his BSE. After graduation, he was Mr. Pricer for Trilogy Software, where he worked in engine coding, sales, product management, consulting, and training.  In this episode… If you've been trying to scale your brand using a CRM, but you're falling behind, what steps can you take to generate growth? How can you generate structured conversations that are engaging and fun? According to Reuben Swartz, conversations with clients can be fun — if you're doing it the right way. When you're scaling your brand, instilling a level of trust in your clients is crucial. You can achieve this by nurturing the relationships through conversation. If you're a busy entrepreneur and struggling to organize customer relations, this episode is for you.  In this episode of Access To Anyone, Michael Roderick sits down with Reuben Swartz, Founder of Mimiran CRM, to discuss achieving your mission: generating growth through CRM. Reuben talks about filling the gap in customer relationship management tools, engaging with your audience, and moving relationships through conversation.

Mostafa Hosseini is the Founder of Persyo, a Canadian-based call center focused on follow-up, retention, and referrals. He is a coach, consultant, and expert on helping businesses and entrepreneurs grow and scale. Mostafa is also the Founder of WP Spell Check, a program that helps you proofread your WordPress website. He attended Mount Royal University and earned his degree in business administration. In this episode… Did you know if you never make the first call you have zero chance of earning the sale? For many, the fear of rejection halts the initial phone call from taking place. Is it possible to build confidence with yourself or your staff to follow up? Mostafa Hosseini knows that the follow-up call is not as scary as it seems. It is six to ten times more expensive to generate a new list of clients than to call the clients on your existing list — and you have a 5-30% chance of converting your existing list into a sale! Through carefully crafted scripts and a marketing formula, Mostafa helps others get appointments or sales to grow their brand.  In this episode of Access To Anyone, Michael Roderick sits down with Mostafa Hosseini, Founder of Persyo, to discuss activating your list of existing clients for lead generation. Mostafa talks about why fear is holding you back, how follow-ups generate more sales, and curating no-judgment conversations. 

Jevonya Allen is the Creator and Chief Visionary Officer at Twisted Networking, an in-person or virtual business networking organization. She is the author of The Introvert's Guide to Becoming a Master Networker, where she teaches people who sell a product or service how to become better at networking to make more money. Jevonya has a degree in psychology from the University of Rhode Island and a master's in education from the University of Phoenix.  In this episode… Building relationships is not about selling someone your product or service. Is it possible to network without overpowering others with a sale? How can you build a genuine network based on trust and reliability?  Jevonya Allen believes in the power of a genuine smile. Whether you're connecting in-person or virtually, Jevonya guides clients to be comfortable in a group through positivity and open-networking — meaning you're not forced to work with anyone. Developing authentic relationships is the first and most important step (business will come later).  In this episode of Access To Anyone, Michael Roderick sits down with Jevonya Allen, Creator and Chief Visionary Officer of Twisted Networking, to talk about opportunities through networking. Jevonya shares developing your mindset for growth, an open-network philosophy, and conversations to target problems.

Frank Agin relates a networking lesson from a story that relationship consultant Michael Roderick shared in his newsletter. Learn more at http://www.smallpondenterprises.com/ For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.  

Alexandra Watkins is the Founder of Eat My Words, an agency that develops memorable and well-known brand names like the Wendy's Baconator, the Neato robotic vacuum, Smitten ice cream, the frozen yogurt franchise Spoon Me, and the Church of Cupcakes. She is the author of Hello, My Name is Awesome: How to Create Brand Names That Stick and a frequent guest lecturer at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other MBA programs.  Alexandra was a copywriter working with West Coast ad agencies before founding Eat My Words. In her free time, she fashions imaginative succulent arrangements in quirky containers.  In this episode… It's easy to feel like you're treading water when trying to build your business — especially when you're unsure how to connect. How can you resonate with potential clients? Is it possible to define the target problem of clients and create a better solution? For Alexandra Watkins, finding a creative way to grab someone's attention came naturally. She recommends mailing goodies and unique products that highlight your capabilities to allure clients and connections. Alexandra knows the efficiency of a name and how words carry weight and resonate. Knowing your client's needs and executing them in a way that creates emotional connections can help win the battle. So, how can this process apply to you?  In this episode of Access To Anyone, Michael Roderick sits down with Alexandra Watkins, Founder of Eat My Words, to discuss understanding people's motivation to create connections. Alexandra talks about the naming industry, the power of a smile, and how to create a personal connection to start a conversation.

Franklin Taggart is a creative and strategic relationship coach. Through his work, Franklin helps solopreneurs, freelancers, and artistic professionals find creative and strategic ways to make strong connections for success. He is the host of Your Own Best Company and Virtual Coffee Break, where he shares lessons, insights, interviews, and instructions from guests to empower others to succeed on their terms.  In this episode… Do you find it difficult to target your audience? Building relationships with clients is crucial to generate growth, but negotiating a price for services can be daunting. Where can you turn to shine the light on areas you've been missing to build your career? Franklin Taggart helps his clients dive deeper to overcome imposter syndrome and to hurdle communication isolation. Franklin trusts his intuition and wants to make sure his clients are willing to put in the work and put away distractions. It can be easy to undersell yourself, but once you find your audience and make connections, you can navigate your career with ease. In this episode of Access To Anyone, Michael Roderick sits down with Franklin Taggart, creative and strategic relationship coach, to discuss ways to envision the possibilities of your career. Franklin talks about discussing payment options with clients, the importance of connecting, and overcoming communication problems.

Colson Steber is the Co-CEO of Communications for Research, a research logistics company that simplifies and gives you confidence in recruiting and data collection operations, and he is the Co-CEO of Ag Access. He is experienced in implementing strategies and market research and was an Adjunct Professor in Medical Statistics for Rush University Medical Center and a Personal Finance Instructor for the University of Missouri.  Colson graduated from the University of Missouri-Columbia with his MBA and the University of Missouri Trulaske College of Business with a bachelor's in finance and economics. He is a member of the Entrepreneurs' Organization of St. Louis. In this episode… As an entrepreneur, your schedule can have little wiggle room, so when it comes to making connections and building relationships, how can you do so efficiently? Is it possible to stay on track with your marketing strategy? When you're launching a product that took an enormous amount of time and money, you want to make sure that you've thoroughly researched your audience. Developing and executing strategies to maximize the benefits for your consumers and brand includes building relationships. For Colson Steber, building relationships means curating relationships and opportunities. The first step in thinking about ways to add value to yourself and your work for others is showing up. So, are you ready to move forward? In this episode of Access To Anyone, Michael Roderick sits down with Colson Steber, Co-CEO of Communications for Research, to discuss breaking through the walls of entrepreneurial poverty through relationship building. Colson talks about establishing habits for growth, programming your environment, and being thoughtful about your relationships. 

You don't want "word-of-mouth", you want to put words in people's mouths, so they say the right things about you when you're not around. Michael Roderick shares how he went from high school english teacher to Broadway producer in 2 years, by getting people to say (good) things about him when he wasn't in the room. Michael shares his A.I.M. principles for referrability and how the L.E.S.S. pneumonic helps you be more memorable.  

While you probably know the common meanings of “translator, amplifier, and producer”, you'll find immense value in understanding Michael Roderick's take on these terms. Michael, the guest on this week's episode, is the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. So, be sure to tune in this week as Michael and Mike share the mic. You'll be glad you did. Get up to speed on: How it is that business really works by referrals. How to become “referrable”. What “translators, amplifiers, and producers” mean, in relation to helping you form lasting connections. How you can get much better at explaining what you do. Why the perspective of an “outsider” is vital to your business. Why it's important to challenge the “dominant narrative” without being combative. What “referability radar” is, and how it can benefit you and your business. Don't miss this amazing interview. As Mike Kim says, “Relationships are rocket ships.” Resources: http://www.smallpondenterprises.com/  https://www.linkedin.com/in/michael-roderick-1161571/  https://www.facebook.com/mike.roderick.940  https://twitter.com/MichaelRoderick  http://www.myreferabilityrater.com/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Relationships are KEY to business.  This is a lesson I've learned slowly in my own business (and life). This week my guest Michael Roderick joins me to chat about the importance of making connections in business.  Michael is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone

How to Begin to Build a Brand That Is Referable Today, I am so excited to welcome Michael Roderick back to the podcast. If you've been a long time listener of the show, you may remember Michael from our first interview in Episode 177.   Michael is the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone, which shows how you can get to know anyone you want in business and in life using time tested relationship-building principles.    Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years.    In this episode, we'll explore: What it means to be a thoughtful giver  How to begin to build a brand that is referable in order to become a thought leader Why the best thought leaders are a combination of scientists, celebrities, and magicians The three main principles of referability and how to implement them Michael's current favorites: Book: Linchpin, Speaker: Adam Grant, and Podcast: 7-Figure Millennials  More from Michael His first appearance on The Big Talk podcast in Episode 177 Website: http://www.smallpondenterprises.com/  Podcast: Access to Anyone Discover how referable you are at http://myreferabilityrater.com/  LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/  More from Tricia  Order my book, The Influential Voice: Saying What You Mean for Lasting Legacy Explore my content and follow me on YouTube Follow me on Instagram  Connect with me on Facebook  Connect with me on LinkedIn  Visit my website at TriciaBrouk.com 

Conversation with Michael Roderick, a former High School English Teacher and former Broadway Producer who is now the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. Episode on Website