Podcast appearances and mentions of salena knight

Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone.  Should you be discounting? Who should you send your offers to? How much should you be spending on paid ads (heck, should you even bother????) From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin

What Makes a Sales Page Irresistible? Where are the opportunities for your next sales page? Whether you're starting from scratch or in the throes of restructuring your offers, you'll want to listen in. Sal, an eCommerce and marketing genius, brings you three essentials plus a bonus to fail-proof your sales page and up your conversion rate. Enroll in Jump Start if you want to take your course from a genius idea to reality, or enroll in my 6-Week Accelerator to complete your online course in just six weeks with a proven course coach: https://coursecreationboutique.com/jumpstart  https://coursecreationboutique.com/sixweeks   

Salena Knight is a retail strategist, consultant, and speaker specializing in helping independent retailers grow their sales and maximize profits. She is a former award-winning, multi-store retailer with over a decade of industry experience as a digital marketer and retail strategist. Through her consulting and training business, The Retail Academy, and her retail marketing agency, The Retail Strategists, Salena has helped build and scale profitable, sustainable, and highly sought-after retail enterprises across Australia and the US. She is also the host of the Bringing Business to Retail podcast. In this episode… Launching a retail business requires carefully considering factors, including products, profit margins and sales, competition, and customer demands. Learn how you can optimize your ecommerce business to build a thriving reputable brand. Retail strategist Salena Knight has developed the five pillars of retail success: money, sales, customers, marketing, and impact. First, identify your profit margins to determine an ideal price range for your products to maximize sales and revenue. It's also critical to enhance customer lifetime value (LTV) by developing personalized outreach and marketing strategies through email campaigns, interactive videos, and customized messages. Salena's price ranges are higher than her competitors, yet she generates more sales and produces a greater impact by establishing brand loyalty and LTV. Consultant and retail strategist Salena Knight joins Joshua Chin in today's episode of the eCommerce Profits Podcast to discuss building a profitable retail brand. Salena also details conversion rate optimization strategies, the factors influencing LTV, and how to outperform competitors with your pricing.

Your company might have different departments, but you always have your shared vision and goals in mind. When one part of your business is weak, the whole team should collaborate and focus on improving it. That is when you see growth and success.In this episode, Jordan West and Salena Knight talk about the strategies to make money in 2023. Salena also shares the 5 Pillars of Retail Success and what happens when you are weak in one of these pillars.Listen and learn in this episode!Key takeaways from this episode:You don't have to do what others are doing to make a presence on social media. Do what you do best and what you are good at.Some content is just for engagement and not for product selling.The Five Pillars of Retail Success: Money, Sales, Customers, Marketing, and Impact.Even if you have a retail or an eCommerce store, you should still have a brand because a brand is what sells. It's not the products that sell.At any one time, one of these pillars is weak.When the whole team works together on the same pillar, that's when you see massive growth.Don't forget to also prepare for the best-case scenario that can happen in your business.Good customers don't want discounts because they don't find the same value in those discounted products.When you give a buy 1 get 1 free offer, your best customers think that they are getting something.Focus on the pillar that you are most weak at.Today's GuestSalena Knight is a former multi-store retailer with over a decade of industry experience as a digital marketer and retail strategist. Connect and learn more about Salena Knight here:Podcast: https://salenaknight.com/podcast-2/Website: https://salenaknight.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Salena shares her lessons learned from starting building and ultimately selling a chain of retail stores.  She shares lessons learned from retail as well as e-commerce that will help you increase yours sales. Salena Knight is a former arborist that found she was better at building the businesses she worked for, then she was climbing trees. In 2007, at the beginning of the global financial crisis, she launched her first ecommerce store, going on to open a multi-award winning chain of eco-focused stores in Australia. Salena has spent over a decade sharing her wisdom and experience in eCommerce, brick and mortar retail and digital marketing with independent retailers around the world. She delivers highly effective growth strategies designed to specifically address the unique needs of independent retailers who are ready to stop winging it and build a store that fills their soul and their bank account without burning them out. -------------------------------------- Sign up here for the EDGE's Weekly Newsletter and get BONUS content. It's FREE! -------------------------------------- Please Support this Podcast by checking out our Sponsors: Mad River Botanticals 100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>> EPISODE LINKS: Salena Knight Homepage PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts  Spotify: EDGE on Spotify  RSS Feed: EDGE's RSS Feed SUPPORT & CONNECT Sign up here for the EDGE's Weekly Newsletter and get BONUS content. It's FREE! Twitter: Follow Brandon on Twitter Instagram: Follow Brandon on Instagram LinkedIn: Follow Brandon on LinkedIn *We respect your privacy and hate spam. We will not sell your information to others.

Have you ever lay in bed at night wondering what the difference is between you and those business people who seem to make it look so incredibly effortless? It's easy to let yourself believe they got lucky.  Or know something you don't. That they went to a different school.  Studied more.  Had a raft of investors or a rich benefactor. I want to let you in on a secret.  It's got NOTHING to do with luck and EVERYTHING to do with mindset. In this week's episode, I'm sharing the TOP THREE mindset changes you need to make to scale and grow your retail or eCommerce business.  I think they might surprise you! Listen to the full episode here

In this episode of PixlFeed Radio, I have the pleasure to interview Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist.Passionate about equipping and empowering Independent Retail and eCommerce store owners to focus and take action, Salena helps brand owners tackle the biggest obstacles in their business using whole of business strategies and The Five Pillars Of Retail Success.Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable, and highly sought after retail enterprises across Australia and the US. Using her trademark energy alongside her extensive industry experience, Salenas no-nonsense approach gives her an uncanny ability to take your great vision and help make it a reality.You can follow Salena Knight Here:

Salena is host of the popular podcast Bringing Business to Retail, as well as a global speaker & presenter on scaling retail businesses. She has developed a reputation for being allergic to ‘playing small' - combining a no-nonsense approach with a deep understanding of exactly what is needed to be a successful independent retailer. Everything she does is focused on helping other business owners take the action they need to flourish, succeed and realize their big vision.

763- Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist. Passionate about equipping and empowering Independent Retail and eCommerce store owners to focus and take action, Salena helps brand owners tackle the biggest obstacles in their business using whole of business strategies and The Five Pillars Of Retail Success. Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable and highly sought after retail enterprises across Australia and the US. Using her trademark energy alongside her extensive industry experience, Salenas no-nonsense approach gives her an uncanny ability to take your great vision and help make it a reality. ________ Need help with your business? Marketing, Podcast Mentorship or Content Creation? Stop by and check us out. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you! --- Support this podcast: https://anchor.fm/businessbrospod/support

LifeBlood BRAND: We talked about the five key areas business owners need to focus on, how to block out your time for success, and what to do if your efforts are coming up short with Salena Knight, retail strategist, speaker and podcast host.  Listen to learn what to do if you're burning out and not getting the results you want!   For the Difference Making Tip, scan ahead to 21:01! You can learn more about Salena at SalenaKnight.com, Facebook, Twitter and LinkedIn. Learn more about Money Alignment Academy and bringing Financial Wellness to your organization.   We’re honored to have been named one of the top podcasts from investing! George is honored to be included on Investopedia's list of the Top 100 Financial Advisors for 2020! Have George speak to your organization. You can learn more about the show at GeorgeGrombacher.com, Twitter, LinkedIn, Instagram and Facebook or contact George at Contact@GeorgeGrombacher.com.  Check out Money Alignment Academy as well!

What are the top three low hanging fruit opportunities that ecommerce brands can take advantage of to drive more conversions, and what lessons do they hold for B2B marketers? This week on The Inbound Success Podcast, The Retail Academy founder Salena Knight talks about three marketing tactics that ecommerce brands can implement quickly to drive massive results, and how those tactics can also be used by B2B, B2C, or really any kind of marketer to increase conversions. Salena says it's all about focusing first on what you don't do well, understanding the customer journey, and where along that journey they are most likely to say "yes," along with the importance of segmenting your database so you can give the right offers to the right people at the right time.   Check out the full episode, or read the transcript below, to hear more about Salena's top three tips. Resources from this episode: Check out Salena's website Connect with Salena on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth and this week, my guest is Salena Knight who is the CEO of The Retail Strategist and founder of The Retail Academy. Welcome to the podcast, Salena. Salena (00:23): Hi Kathleen. I am so excited to be on here because I totally love geeking out about all things marketing. Kathleen (00:29): Oh my gosh. I'm the biggest marketing nerd. And so we're going to do just fine. Right? Great. Yes. and I, I love, I'm really excited to talk to you because you know, the podcast is all about inbound marketing and for whatever reason, historically, I've tended to have a lot of B2B marketers on my show, but obviously inbound marketing can be used in all different sectors. And, you know, in my day job, I do a lot of work with e-commerce brands. And so I was really interested that you specialize in retail because I think that there are a lot of ways to use inbound marketing strategies there as well. And I think a lot of brands are not tapping into them, at least from what I've seen. So we're going to dig into that a little bit, but before we do, can you just share a little bit about your background and what The Retail Strategist and The Retail Academy are? Salena (01:19): I would love to, and I think before we jump in, that is so insightful of you saying that you can take away e-commerce strategies because it's so often is the case. When I chat to people who aren't in retail or e-commerce, and I say some of the strategies that we're using, and they say, why are we not doing that? And the biggest one is, is something simple as capturing, like doing a customer database Facebook ad strategy or an ad strategy to get, to build the customer database, rather than just going direct to lead or direct to sale. But we'll talk about, let's see, we already geeking out. Kathleen (01:54): I know! We're getting ahead of ourselves. Salena (01:58): So my name is Salena. I own The Retail Strategist, which is a boutique marketing agency for retail and e-commerce brands, but I'm also firstly, the founder of The Retail Academy, which is an online training hub that gives the knowledge and the confidence to retail and e-commerce store owners to build their brands. So I'm a retail growth strategist. My focus is on scaling brands. I don't work with startups and I, I focus on independent brands. And the reason I do is because I had this instinct need for gratification. And when you work with independent brands and I'm not talking to still even small brands, some of these brands are high seven figure turnovers, but they're very agile. And they're always excited to put strategies into place. There's not 27 levels of hierarchy. And by the time they implement it, that thing's been in gone the internet and e-commerce and everything that we do, that's technology based these days is moving so quickly that you don't implement fast. Then you could be lost forever, and you can definitely lose out to competitors because in a lot of cases, it is first to market. Even if it's a little bit messy, even if it's not necessarily the prettiest, but the first to market is the person who gets, who wins the prize and gets that market share. Kathleen (03:19): I just have to say, I love what you said about independent brands, because I owned a marketing agency for 11 years before going in house as a marketer. And I used to talk about this all the time. Like I never wanted to work with really big companies because I always wanted my client to be the one who could give me the yes. And it was really a yes. Right? Like not run it up the chain. Yes. Not decision by committee. I want to, I want to go to the source and get a yes. And then just act on it. And so I totally relate to what you just said. Salena (03:49): Yeah. And look, that's me. Other people love working with big brands with, with, you know, endless pockets of money, but I like to see results. And I think that's one of the reasons why my, my philosophy in who we attract as a business is very different to everybody else. So we have a philosophy that is, if you focus on what you're crap at for 90 days, you will see exponential growth. And too often we're told, you know, all the lots of gurus and pace, people like Gary Vaynerchuk, it's like hustle, hustle, hustle, be known for one thing, like just Excel at one thing. But the problem with that is, and I was actually having this conversation. I was at a retailer awards dinner last week and I was talking to a very high eight figure business. They're a marketplace. And we were just chatting, chatting, chatting, chatting. Salena (04:36): And, and then the question came up, what do you do? And, and I told him, and I told him, I, I, I'm a little bit, I'm a bit contrary. Like I'm a little bit challenging. I kind of go the opposite of what everybody else is doing it. And this is my philosophy. If you do what you're crap at for 90 days, I didn't use the word crap. If you do what you're crap at for 90 days, you'll see exponential growth. And he looked at me and he just said, Oh my God, that is brilliant. And I said, I know. I made it up. No, no, no, no. Now that you've just said that I know the thing that we're crap at, and it was customer service delivery. And he said, I've, it's been playing on my mind for a really long time that it's something we need to focus on. Salena (05:21): And he said, just wait here. And he went and got the CEO of the company and he came back and he said, you have to listen to what she has to say. And I said, it's not that exciting. It's like for 90 days and you'll see exponential growth. And he said, and he smacked the guy on the back of the back of the back. And he goes, we are crap at customer service delivery. And he said, yeah, we know. And I said, but if you knew it, why, why have you not done anything about it? And he said, well, you know, we're always focused on acquisitions or we're always focused on the sale, or we're always focused on our marketplace experience. And I said, right. So if we tweak those got a growth that you're going to get. And he said, Oh, it's less than, you know, if we can get 1%, it's great. Salena (06:06): If we got 3%, everybody would be out of the park. And I said, well, I've worked with brands who, when we did this, they got a 30% increase in growth. And he said, yeah, I could see how that could work if we could it's customer service delivery. Let's be honest. If you can fix that, you're probably going to get more repeat customers. Yeah. Yeah. And he said, I could see, we could get 30% growth if we fix this thing. Okay. And it was like a light bulb went off for him. And he said, why, why have we not done? We've known for so long that this is the problem. Why have we not tackled it? And they didn't have an answer between the CEO and the chief growth officer. They didn't actually have the answer. I can tell you the answer. It is safe to work on things that you are good at. Salena (06:49): It's comfortable. It doesn't push you out of your comfort zone. You've got metrics there. You know, like you said, if they got 1% growth, they were super excited. So your team has a metric that they can work towards. It's, it's no fear of the unknown. And we do this in business. If you're a smaller business, you quite often revert back to busy tasks because they're easy for you to do. You can cross them off the to do list. Like I said, I work with a lot of seven figure businesses. And you think by the time you've got to $7 million in turnover, you've got your crap in a pile, but I can just, they don't necessarily. And even when you're at that high eight figure business, there is always going to be something that you need to focus on for whatever reason. But it's the thing you are going to focus on. Salena (07:35): There's generally going to be that safe, easy thing. So I'm happy to give you a whole bunch of tips on how we can leverage email marketing, the caveat that only steps into place. If marketing is the thing that you need to focus on, if you know that you need to increase conversion rates, if that is the thing that right now is holding your business back by all means, go ahead, implement this stuff. If not save this episode, come back. When you know that this is something, listen to it, absorb the information, but don't go and implement it as another shiny thing, because we can do that. Especially as business owners, we love hearing all these new tactics and we just want to rush it. Yeah. And implement all the things. And I can tell you is a very horrible feeling to have, but I've made my team cry by doing this and not cry because they were upset, but cry because they will maximum bandwidth with all the other amazing ideas that I have wanted to implement, that they just didn't have any mental space or any hours left in the week to do it. Salena (08:39): And when you make someone cry because they can't fulfill you, the feeling that you get is just horrendous. Yeah. And so I vowed never to do that again. Like I'm never going to make somebody cry because they couldn't fulfill my dream because they didn't have enough, like anything left in the tank. And so that's kind of where this whole strategy. I mean, when I, when that happened, I didn't have this strategy and it kind of took a few years to work out. But when we did that and we started on focusing on the thing that we were bad at quite often, we had to bring somebody else in to do it because the reason you're not doing it is because you either don't have the skills or you don't have the resources or you don't have the time. And so it actually ended up freeing up a lot of my team because they weren't wasting time trying to work out how to do these things. Salena (09:26): We just said, all right, this is the thing we're going to focus on. Let's just get somebody to do it for us. And then we can go back and do the things that we're good at. Yeah. And so that's whether you're a CMO or whether you're the CEO who's listening, that's your job is to be the leader and to identify the areas of your business, that your team, or you need to focus on. It doesn't mean that you have to go and do these things yourself. If your job, as the leader is just to identify them. Kathleen (09:52): I also just, I have to say it resonates with me so much when you said like making somebody cry because they couldn't fulfill your expectations. Because I, I mean, I've definitely found myself in that position as well when I own my own business. And, and, and I'm somebody who's guilty of having a lot of ideas, you know, people listening probably. Yeah. Yeah. And like, I think a lot of really good ones, but I'm also guilty of trying to do them all. And if there's one real weakness, I have, I think that that's it it's, and, and that's something that I've had to really work on as I've grown in my career is saying no to things, you know? And that's so hard to do because like, if you're enthusiastic and you love what you do, you want to be able to do it all. You want to try it all. You want to see what works you want to test. Right. But knowing what to walk away from and having the discipline to focus on the things that have the highest chance of getting results is, is a real talent. And it's something that gets naturally Salena (10:51): No, and look, it tends to be that more visionary role that has all the ideas. We think everybody else thinks like us, but they don't. A lot of people think quite linear. They quite, they need the detail. We're great at coming up with the ideas. We need people to put the detail in place because we just move on to the next shiny thing. But I can't tell you how many marketing campaigns I started. And we actually have a little flow chart that we give to either our clients or our, our students. And it walks you through the steps for putting a promotion in place. Now this could be it's a product promotion, but it doesn't matter what kind of promotion it is. I think there are 102 things on that checklist to do, to, to create a high converting campaign. I can guarantee you most people do about 10. Salena (11:36): And the thing is, if you actually put the time in, and this is why we say you can't run a really good promotion in two weeks, because it takes two weeks of preparation to actually at least two weeks where the preparation to get all those things on that checklist into place. But when you do it, when you actually say, you know what, we're going to do this, and we're not going to half-ass it. We're just going to put the effort in and give it a try 100% all in and see if it works. You do get huge results because you've put all of your energy and you haven't gone. Oh, but actually let's not do that bit instead. We'll go over here and do this thing as well. Oh, I just listened to this podcast with Kathleen. I want to do that. I want to put this welcome sequence thing in place. That focus is really difficult for people who have lots of ideas, which is why we say 90 days. I mean, someone way smarter than me worked out that 90 days was a great sort of chunk that we can work in. Well, I've worked at, and I had this conversation yesterday with a recruitment agent because we're trying to hire some more team members. They said, what's your five-year plan. And I went, I don't have a five-year plan. Kathleen (12:38): Who has a five year plan anymore? Salena (12:40): I know what I want to have achieved within five years, but I can tell you that if we work on the things that we're crap at, I can't even map out 12 months because the things that look like a problem now, aren't going to be a problem in 90 days. We'll have different problems. Kathleen (12:55): I only can work on quarterly plans, too much changes. And it's ridiculous. It's ridiculous to think. You'll know what you can do throughout a whole year when so much of what you should be working on, especially in marketing is dictated by the results you're getting. And so as you get those results, if you're not tearing your plan up and rewriting it, then you're doing something wrong. Salena (13:16): I, I, I agree too. And as I said again, technology, and obviously the environment right now move so quickly, your five-year plan that you did for the last year gone, like everything changed. And so you have to, and this is again why I like working with independent businesses. That being nimble being agile. And we have seen enterprise companies do this through COVID, but the wheels of change are much slower. I can pull out so many examples of independent businesses who just went, let's try it tomorrow. Let's just focused on it. Okay, great. That's our next 90 day thing. Let's do it. And, and seen huge amounts of growth, but also huge, a huge amounts of engagement and customer loyalty because independent brands are happy to kind of put their heart on their sleeve and say, this is why we do what we do. And customers resonate with that. Salena (14:07): And if customers have a choice and we saw this everywhere around the world through COVID, if you have a choice of buying a snack, Nike sneakers from the bricks and mortar store up the road, or from the Nike website in those kinds of challenging times, people opted to go to your local store because they wanted to support local. And so building all of this into your marketing campaign means that, like you said, if you're not tearing it up at the end of 90 days, you have to have a really clear idea of what you want and where you want, you know, what you want to achieve, but how you're going to get there. It's going to change every single, every single 90 days, because the market is going to dictate what you do. You're your clients. If you're a marketing agency are going to dictate what you do and the economy is going to how you react to that. Yeah, Kathleen (14:52): Absolutely. All right. Well, let's nerd out on email now, because we're going to go into this one topic where there's, it was funny when I spoke to you, you know, for anybody listening. When I first spoke to Salena, there were so many different directions. We could go with this conversation because we're both total marketing nerd, but I was like, we got to pick something to focus on. And, and I thought, what was really interesting was your thoughts around specifically a couple of email strategies that are really like, I would classify them as missed opportunities. Things that we as marketers kind of take for granted. And it's like, it's like undeveloped real estate. Right? Totally. So let's, let's dive in. Salena (15:30): I can't believe how many people you say these. I was telling you these things. These are not maybe the third one, but the first two are definitely like slap yourself in the forehead, put a big L on your face and go, why the heck am I not doing this? And, and brands aren't doing it. So the first one is going to be your welcome email now, hilariously. And I'm sure this is not the people listening to you, but hilariously 66% of people don't have an immediate welcome email that goes out. When someone signs up to your email list, customers expect that to be immediate. They expect that if they signed up, they'll go to their inbox and that thing will be there. Now your welcome email is the second highest email that gets opened. So your second highest open rate, but the order rate on a welcome email is actually the highest, but how many people actually sell on that welcome email? Kathleen (16:28): So, so the welcome email is the thing that somebody gets when they first give you their email address, correct? Yes. Yes. And we're talking about e-commerce, but like, honestly, this is a great example of one of those things where like, there's no reason we should even classify it as just an e-commerce strategy, because any business where you're getting somebody's email for the first time, it's about like, it's about what does that onboarding experience look like? Salena (16:52): Yes. And most people will because I'm quite lucky, I guess, because I get to straddle both lines because we've worked with e-commerce brands, but we are B2B. So how we implement this strategy is how you guys could implement that strategy in e-commerce and retail nine times out of 10, that email is going to be the, Hey here's your 10% off coupon. None of the brands that I work with have 10% off coupons. Just to just a fun fact, an extra fun fact, the tipping point for making somebody buy versus they're just taking the profit out of your pocket is 30, 30 to 35%. So to get somebody over the fence that was thinking, should I buy this? Or shouldn't I buy this? Like, do I really need it? The discount is 30%. Anything less than that, they were already going to buy. If they go ahead and buy it, they were already going to buy. Salena (17:44): So you are literally just losing profit. Interesting that we're already going to so 30 to 35%, but on that welcome email, two things tend to happen. You either send them an email, telling a little bit about yourself and say, shop now, or you deliver the thing that you said, whether it's the coupon code, whether it's the ebook, whether it's a lead page and you probably some that say something like that, book a call if you're a B2B company. Yeah. But they have already taken that step. And this is a, this is a psychological thing as well. If they've already taken that step to give you their email, it's kind of like handing over money. They know that there's, they know they're getting something in return. It's a very low risk transaction. So why not then give them the next low risk transaction. Maybe this is where you put your trip wire in. Salena (18:31): It's your $7 product, you $19 product, your $27 product. Smart people do this in their email funnels like smart marketers will do this and have at least two upsells on the post. But like, you'd get the download. And then there'll be, Hey, get our 17 email templates here for $17. So if you're not doing that kind of funnel on the opt-in pages, why aren't you doing it in the email sequence? Because somebody is just giving you their email. They were excited about the thing that you said you were going to give them. So they're in their inbox waiting for that email to come. They get it. What is the next step? Now? Booker call has no instant gratification. People are not doing that. Most people are not doing that. So why not get them ingrained into your business? Why not get them, give them the taste of what it's like to work with you by giving them the next step. Salena (19:22): Now that next step has to be relevant. If you've said download our ebook and that ebook is three email things that you're not leveraging, go and give them some templates. Let them buy the templates for a really low risk price. Because then you're kind of putting your money where your mouth is. You're saying, you know what? This is the kind of stuff we deliver for $17. Imagine what we're going to deliver. If we buy a $30,000 package from us for a year, like if we're giving this for you for $17 and we're blowing your socks off, imagine what it's going to be like working with us. But I really think, I think that if you give people that, that taste of what it's like to hang out with you and that tastes okay, you've already bought right in inverted commerce. When you gave me your email address, here is the next step. Salena (20:09): It's already pushing them up the conversion path. Like once somebody spent $17, they're highly motivated to spend more. They're highly lot more likely to book a call with you after they've spent $17. And so putting something to buy on that welcome email is my second least leveraged place in the email funnel. It's not the first it's the second, but the stats show that people buy the highest buy rate is on the email, on the welcome email. So if you're not selling on there, clearly your competitors are, some of your competitors are, and they're their interest away from you. Kathleen (20:49): All right. So welcome emails. And it works for e-commerce, whether you're presenting products that somebody could sell and it, or it works for B2B where you might have some low, you know, low entry point into your business, whether that's a course or a paid event, or what have you a membership. Salena (21:09): Yep. Yep. Okay. And you can keep selling to them further down the line. But the whole point is to see if you can get somebody to press, I was gonna say, get out their wallet, get out their credit card from their wallet. But these days, no one does that. We just press like Google pay or Apple pay and do it on the screen. You can get somebody to make that click with the payment details. The chances are that they'll buy something higher from you skyrockets from there. So Kathleen (21:32): I would say in B2B, even if you don't have something small to sell, like if you, if you only sell things that are very expensive, I do think that like having an offer, even if it's not a paid offer, like a next step offer in that welcome email is really important because it's about getting somebody to say yes, another time it's the same price, right? Salena (21:51): Yeah. It is the reason I like it to be a paid offer. And it doesn't, I don't give it a dollar is because it is training people to purchase from you. So most, most of our things are more than $1,500, but we have some workbooks that are part of a course. And so we'll sell a workbook for $35 in our welcome, in our welcome sequence. Every person who's ever bought that welcome book has gone on to buy something else. So it's just that low value. So, so my question was, what could you develop? Like what could you speak if you spent one, if one person in your business spent one day developing and you could just reuse something, if it's an email template, go to a client that you've built an awesome email template, take it out, take out any incriminating words, swap them out and it's ready to go. Kathleen (22:43): Yeah. Templates are great for that because I feel like even some of the templates that you use yourself, we often undervalue how useful they are to other people. Salena (22:51): Yes. Yeah. Swipe copy is great. Even examples. I've purchased Facebook ad examples in the past to be able to give to clients and my team and say, look, here's an example of what works and what doesn't. So just repurpose what you're already doing. What are you already good at? Package it up into something small, but that will knock their socks off and just put a low value price on it. Yep. Kathleen (23:17): Agreed. All right. So there's tip number one. Salena (23:20): Tip number two is my, is my highest converting, but it's not my favorite. It's my second favorite. Ah, it's in the middle. Okay. So I'll get you the stats on this one, the email that has the second highest open rate. I'm sorry. The email that has the highest open rate because the welcome email was the second highest is can you guess, Kathleen, what do you think is the email every person opens for e-commerce? Kathleen (23:46): I mean, I would think it was your purchase confirmation. Salena (23:52): It's your purchase confirmation email. Yep. How many people sell on that email? Kathleen (23:59): I'm guessing not very many. I'm guessing Salena (24:01): Less than 1%. So order confirmation email has your highest open rate. It has your highest click through rate, which is actually quite astounding because you already know what you want. I tested this out on myself. I bought some stuff from a, a woman's fashion online store and I waited for the order confirmation email. And I knew I was coming on the podcast and I knew I had this stat. And I was like, what is my knowing this as a marketer? What is my behavior when that email comes in? And it was an email that had a picture of all of the things that I had bought and sure enough, I've re clicked on one of those pictures. I was like, but you just bought it. You literally just went through the cart, you know exactly what you bought. Why did you click it? Salena (24:50): It's clearly a human nature thing. So it is the highest open rate. And it is the highest click-through rate, but nobody leverages it less than 1% of people leverage it. Wow, it's weird. Right. And in this day and age, we have technology that allows us to get people to add back to cart within a certain time period, without having to re enter their credit card details. It's generally about 15 minutes. So there's a couple of things that we can do. The first one is sell on that email. Like honestly, there's studies that show that your endorphins are at their highest seconds after you've clicked buy now and got that order confirmation on the screen. You're excited. Why don't people leverage it now in e-commerce some people will leverage it with what we call post-purchase upsells. So you get all the way through the cart and then it will say, Hey did you want to also add this? The take up rate on those is between 10 and 30%, which is huge. In my opinion, imagine being able to get extra money, the average order value sits between 30 and $50. So imagine if 10% more of your customers added an extra $30. Yeah. Kathleen (26:07): Because like the average website conversion rate, just even like visit, I think it's it's like one to 3%. I want to say one to 3%. It's super low. And so if you have a chance to have like a 10 to 30% conversion, that's enormous. That's basically 10 times. 10Xing your results. Salena (26:26): Why wouldn't you do it? There's a few other ways you can leverage this as well. So if you don't want to put that in place for whatever reason, using the order confirmation email, whether you sell back on there and it could be something as simple as, Hey, did you forget something? And you could put the stuff that was in their wishlist, or, Hey, have you got buyer's remorse? Did you really want to add that thing? If you go back in the next 15 minutes, put a countdown timer in, then you can grab that with a simple click. The other option is getting them to go back to the website in whatever way, shape or form, and having a pop-up that comes up that says, Hey, you were just here. Did you know if you add to cart in the next 12 minutes, you can just do it with one click. Salena (27:07): But the stats show that 10 to 30% of people are going to add more stuff. And it is the highest click, highest opened and highest click through rate of all the emails. So why don't we leverage it? Why are less than 1% of people leveraging it? Like it seems to me that this is just the missed opportunity. It's the one that's kind of the, the one I geek out on because you can get such great results. And even this is sort of another way where we've just that example. We were just talking about where, when somebody, if it's B2B, when somebody takes your opt in that you're able to, or whatever, with your welcome email we can put the offer the offer in there. But imagine if you did this twice, imagine if you worked out your customer journey and you had that offer on the order confirmation, and that goes first, because you can time all this stuff. Salena (28:02): And then you have another offer on the welcome now, or you do it vice versa. However you want to do it. But again, now we have two more opportunities for you to say to your clients, you know, what, what for you? Awesome. And here's some really good free stuff, but actually the really, really good stuff is what you need to pay for. So you're training your customers to buy the good stuff and that everything is not free because you don't want this giant list of free pool. That's what we call them. You don't want people who just are in there for all the free stuff. I mean, you have a podcast. If they want free stuff, go and listen to them. Kathleen (28:38): Right. I always call them the DIYers, you know, like there's going to be a lot of them. And yeah. And that's why it was funny. I just posted something earlier today to LinkedIn talking about why I feel like companies should ungate their content, because I'm like, if you ungate it, then you don't clutter your database with all the DIY wires. But the really good people, the good leads will read your content and then they will still want to convert. And so it's, it's funny, like there's, there is that whole phenomenon of people who are never gonna become good customers for you who take up real estate in your marketing. Salena (29:12): Yeah. And you'd have to pay for them at the end of the day, you're paying for them in your email subscriptions, but you're also paying for them because if they're not opening the emails where you sell, you get reduced deliverability. If they're not opening, you get your overall, they're going to reduce your click through rate. And of course you can segment them out in all different ways and shapes and forms. But do you really want to be servicing customers who will never buy from you? Like really? Is it worth your time and energy? Why not just reduce it by a third, reduce it by half and actually have the people who really love what you're selling and what you're saying and just service them because the other people would be like, yeah. You know? Yeah. Oh, that was good. That was good. But with no skin in the game, they quite often don't get the results. Kathleen (29:58): Yeah. Yeah. Yeah. All right. I love that. And it also reminds me a little bit, if we go outside of email again, back to like non e-commerce examples, thank you, pages. Right? Somebody converts on an offer and then they go to a thank you page. And usually people are just like, thanks for asking for this. Here's your link to download it. But very few people then go that next step to like, have another offer on the thank you page. So you've gotten yes. Once. How can you get another? Yes. How can you get somebody to buy from you? And I'd love your point about training them to purchase. Salena (30:26): Yep. And just book a call. I know it's the easy call to action, but realistically, the person hasn't even downloaded the thing that you've sent out. Kathleen (30:38): That's right. It going straight from meeting somebody to asking them to marry you. Salena (30:42): Yeah. Yeah. They have no idea what it's like to work with you. So, I mean, if you're getting a high click-through, if you're getting a high booking rate of something like that, I expect that they would be very low value customers because they have no idea who you are at that point. They literally haven't even opened the thing that you've sent them. So why would they book a call? Like, it just doesn't make sense. It's like asking somebody to review a product before they've even seen a picture of it. Kathleen (31:10): Yep. Agreed. All right. Now I know you've saved your favorite for last. Hmm. Salena (31:15): This came about from a client who was a premium brand and didn't want to put anything on sale. They didn't want to sale section on their website because they didn't want to lower the value of the brand. So we were looking at different ways that we could get rid of excess product because in retail, you have to get rid of excess product. You know, it shouldn't be on your, it shouldn't be in your store for more than 90 days. So we had to work out a way to do it. And one of the things we came up with was segmenting out a section of the database who always bought the lowest valued products. And then we created a secret sale section on the website. So the average person, it wasn't in the navigation. You had to have the link to get to it. Salena (31:57): And we sent out an email saying it was a surprise sale and they were a VIP and they would get access to it. And then I think we sold 70% of the stock in a weekend. Now, the reason for that is one. If you know that you always buy the lowest value products and someone tells you that you're a VIP and you talk to your friend and they didn't get the email, you feel pretty special. And I think a lot of this has to work. You have to work a lot of this on the copy as well, and really work to those. We call them the currency of the customer. So they're very aspirational. Those customers, you should never, ever overlook sale customers. And it's really easy to do that because we have, we call them customer loyalty, your top 4%, they're going to give you a lot of money. Salena (32:43): But the people who shop in the sale section are highly aspirational. They love what you sell. And they're looking for any excuse to buy it. But cost is a factor to them. And so one of the, well, one of the, one of the first after the first few, the obvious emails, the next segment that we always create in our customer's databases, when we, when we set up all their segments for them is the sale section. So people who have shopped in the sale section, we do it more than two times. You can work it out yourself and then they go into their own segment and they get sneak, peeks into the sales section. So they might be notified the day before stuff drops, or they might be notified of extra things because your VIP customers, there's someone who's spending $1,500 on a jacket. Doesn't want to know that that jacket is now 700. Yeah. Kathleen (33:35): Yeah. That's so true. That purchase regret. Buyer's remorse. I think whatever it's. Salena (33:43): Not only that, they're not interested in the sale section. You're people who generally buy from the new end collection, the ones who want to be, you know, they want to have it first. They want to be able to be the ones who seen with the latest thing. They don't care about what was in fashion six months ago. And so they don't even want to see that you are literally just cluttering up their inbox by showing them stuff. That's in the sale section. So having this segment, and this is not an one email, it's a segment having this segment of people who regularly purchase in the sale section allows you to move stock really, really quickly. It allows you to nurture those customers because quite often, those customers do go on to be better customers as, as their income goes up. But it also creates what we call boomerangs and drum beaters. So boomerangs are those customers that come back again and again and again, and drum beaters are the people who will tell everyone about you now, drumbeat, beta customers. Aren't always your best customers. In fact, quite often than not your best customers. They're those highly aspirational customers who, who love hanging out with you. And they will tell everybody how fantastic you are. They won't tell you necessarily that they got this thing in the sale section, that they would say how much they love your product. And they love you. Yeah. Kathleen (34:53): I would venture to guess they will make efforts to hide the fact that they shop in the sale section. I think sometimes, sometimes you have to, I'm one of those people who are, yes, there are people who are like, I just got the best bargain, but I think there are also a lot of people who want to be perceived as though they've paid full price. Salena (35:10): Yes. So why not let them, I mean, moving sales stock is such a, like, it's such an important part of your inventory management and constantly having other sales section in your store or sales section on your website. I mean, it has to be there, although we've proved you don't have to have it there. You can just stick it in a sneaky place, but having that place for those customers who love what you sell, and we'll tell everyone about you and, and you're able to fulfill their need on that level. And I mean, some luxury brands will do this by having like a department store brand like an offshoot. That's a department store brand. They have their luxury brand and then they'll have their department store sister brand, but not everybody is in a position to do that. So I'm just trying to think, how could we do this as B2B marketers rather than e-commerce Kathleen (36:00): I was thinking about this. And I think, I think the fundamental takeaway is about segmenting your database based on how much customers are spending from you and with you rather, and understanding like how to market differently to them based on how you want your brand to perceive, to be perceived. And so I don't know that there's like an exact parallel to like sending them to the sales section. But I do think it's about like, not marketing everything to everybody and, and totally in some things it's, it can be counterintuitive. Cause like on one hand you might think I should let my best customers know about my sale as a reward, but I really like your point that like, they don't necessarily want to have a sale and, and, and alerting them to a sale actually could do more harm than good in some way. Salena (36:49): Yeah. And I think that's totally about you understanding your customer journey and, and taking the time to, I mean, we do this in our own email database, we will pick a, pick a person and go, what have they clicked on? What did they read? Especially once somebody buys from us, we love to know what the part, like, how long did it take from when they hit that email database. And we'll just randomly pick, you know, once a month we might pick two or three people and go, what was their customer journey? What's that interaction like? And so just spending an hour a month, picking out 10 customers at random and saying, what did they, what did they click on? What is this person interested in? And then what did the next person, Oh, actually these, both these people clicked on this piece of content or both of these people clicked on it. Salena (37:33): Maybe that's something we need to look at is that a segment of Emma, how many more people clicked on that. And so understanding that customer journey, it doesn't matter what business you're in and then personalizing the messages. So we say the right offer to the right person at the right time. So the offer that you give someone on the order confirmation page, or once they've done, the thank you on the download has to be entirely different to the offer that you give to someone who's just spent $20,000 to put you on an email marketing retainer, right? They don't need the same thing. They already know who you are. They already think you're wonderful. So we, my suggestion in, in e-commerce is you send out at least three emails a week, but those three emails, not everybody gets it all comes down to segmentation. So you might have this week, you're sending an email to your VIP list to your sale list and then a general newsletter next week, it might be to people who've purchased a certain type of product. And so really shelling out that maximum engagement. But in this day and age, people expect the content that they're getting in their email to be personalized. Like if you have different services and I've shown no interest whatsoever in one of them, don't keep sending me 27 emails about it. Like I clearly do not want that thing that you have. So the more you send me the stuff I don't want, the more likely I am to unsubscribe or to just get quite annoyed and just not even open your emails. Okay. Kathleen (38:55): So you could get marked as spam. They could unsubscribe all of it's going to hurt your deliverability big time. Salena (38:59): Yeah. Yeah. And so having that, taking that time to personalize the journey and to map out the customer journey, but also taking the time in house. And that's why I said, my caveat came with, don't do this unless you got to do it properly. If you know that you haven't mapped out that customer journey, or you're just sending one email to all your clients, I would rather you spend the time to look at the journey, segment those people out and then come back and implement this stuff rather than just saying, Oh, that sounded like a great thing. Let's add an offer to the welcome email, because do what, what does that offer need to be? How does it, you have to take the time to look at where you want the customer to go after that offer? Kathleen (39:40): Absolutely so many good tips. And I love how we kind of like drew that connection to non e-commerce because I think these lessons are very universal. You know, and it could be B2C, B2B, B2G. Like there's so many different ways to, to like apply these across sectors. So we're going to shift gears now because we've covered our three email strategies. And now I want to go into the two questions that I always ask my guests. And I'm curious what you have to say. Okay. So the first one is, of course this podcast is all about inbound marketing. Is there a particular company or individual that you would point to who you think is really setting the standard for what it means to be a great inbound marketer? Salena (40:24): HubSpot? Words, words can't even describe. I can give you a gazillion e-commerce examples, but every time I download a HubSpot thing, or every time I go to a search and it's HubSpot, I know I'm not going to walk away disappointed either. There's going to be, I mean, you talk about engaging content. I'm pretty sure they've, ungated everything like, sometimes you have to put your download in to get the worksheet or spreadsheet or whatever, but they give away so much amazing content that I know. If I ever click on that link, I will not walk away unhappy. Kathleen (41:02): That's. I mean, they are, they're the ones who pretty much invented it. So that makes sense. All right. I'm going to challenge you though. I want you to give me one example for me, in ecommerce. Salena (41:10): Oh, one example from ecom. So many I love. Adore Beauty. There are a company here in Australia and they, everything is on point. Everything they test and measure. I'm going to, can I give you two? Yes. Okay. So I love the fact that they test and measure everything. So whatever you see today could be completely different to next week. And they, they even got, did. They do beauty products and they have a standard. So they're a reseller. They don't sell their own products and they're a reseller, but they worked out that this is the kind of testing and measuring. They did that, even though a lot of their main demographic is women over 40. When they started using models in the picture of women over 40, their sales went down, were all aspirational. No one was. No 40 year old lady wants to look a. Salena (41:58): Apparently no 40 year old lady wants to look at a 40 year old lady. Depressing. It is very depressing. And, but they were trying to, you know, women's empowerment, all the thing. They were trying to meet the market where they thought the market was at. But the fact was when it came down to dollars, the market wasn't there. So adore beauty would be we use those in, in our test, examples everywhere, but, and you're probably gonna laugh at this next one. The one, the next one that I would talk about would be Vista Print. Salena (42:29): If anyone has been to Vista Print, you're like, Oh my God, how could she say that? I can, I can say that because they spend more than $40 million a year on research and development of marketing. I can say that because putting that horrifying upsell in place, turned them from a company that was losing money to a company that made money over literally overnight, the next morning they had made money. They, when they put the upsell in place, I clearly, I love upsells when I go, I'm terrible. When I go to shops and I get sold, I'm like, I don't need that thing, but kudos to whoever trained you like that, that was good. When they put that in place, they were hoping for a 2% uptake and they ended, and they had a bet. They had like a piece of paper on the staffroom wall and people had to put how many, what the percentage was. Salena (43:21): And it was 23%, took the upsell. Wow. I mean, I love making people money, but that's my prime goal is pretty much making people money and, and growing their businesses. And so when you can do that overnight and then go on to now, they're the, they're the biggest printing company in the world. And they spend more than 40 million or 40, $40 million a year in research and development. So I love just, this is, this is how much we are marketing nerds. I go through people's shopping carts just to see what happens. I'm so sorry to all those people where I go through your shopping carts and I don't buy anything, but I will go through their shopping cart just yeah. On random. When I feel like procrastinating to see what they're doing, because they work in six week, roll-outs everything has to be in development. So they're like the exception to that enterprise rule. Salena (44:12): We were talking about everything runs in six week rollouts. So they have an implement, you know, design, brainstorm, phase design, phase implementation, phase testing phase. And then at the end of that six weeks, it either stays or it goes, and it moves on to the next thing. I know. How awesome would it, I mean, I was like, if I was still doing implementation, how exciting would it be to be part of that team? Like six weeks, six weeks. So I always say, look to someone who is bigger than you. It doesn't matter how much bigger always look at what they're doing and work out what you love as a customer, and then what you do. Yeah. Kathleen (44:46): Love as a customer. Yeah. It is about like experiencing it as taking your marketing hat off and being a human being. Salena (44:54): Yeah. And then just leveraging the leveraging, both leverage and not copying at all. I don't think you should have a copy, but going, Oh, we, we've never tried that. How could we implement that in our business? Or that was really disappointing. So why don't we make sure we add that in to our customer experience? So that's my big, so I gave you two there, but my big tip is, is going through it with your marketers hat on, but then also going through with your customer hat out and going, what can we leverage? What can we take away? Because people who are bigger than you are spending way more money to see if this stuff works. Kathleen (45:26): Yeah. That makes sense. All right. I love those tips. My next question is the thing I hear most about as a challenge from marketers that I speak to is just keeping pace with all the change that's happening in the world of digital marketing. So how do you stay up to date and keep yourself educated? Salena (45:42): I love going to conferences. I, I just love the energy and I know that that's been really, really difficult. I went to my first conference just before Easter and it was supposed to be a three-day conference. I was actually speaking on day three and we got shut down due to COVID on day two. But being around those people reminded me of how much energy I get from being around other nerds. And it was hilarious because my husband messaged me and just said, you know, how was the, how was the day? And I was at the after party. And he goes, how's the after-party going? I said, Oh my God, it is amazing. We are drinking margaritas. And I'm on this team of people who have to pitch this made up product, which was French fry, smelling room spray. And so he said to me, I've no idea what you're talking about. Salena (46:31): Seems like you're having fun. Enjoy that's how much marketing it in the after party where marketing like that's how much it is we are, but it was just lovely to hang out with those people. So staying, I always think that it is my job in my business. It is that's. My job is staying abreast with what is happening in the market. What's happening in the industry, what's happening with technology. And then I filter it out and say to people, this is what you should be implementing. And the only way that you can do that, I love hanging out on LinkedIn because obviously you see lots of information there, but it's just people. Yeah. Like, hello, like this is, this is even more hilarious. My daughter's friend's parents invited us over for dinner the other night. And he works in the tech industry and he said, Oh, I hope I'm allowed to say this. Salena (47:18): They're working on this product where it integrates with the banks, I guess. I'm not sure. I'm not sure. Anyway, you know, when you buy something from from a, and you're like, it says X, Y, Z proprietary limited, and you don't know, you can do a charge back cause you have no idea with their app, with their code software, whatever it is, it will actually show you the individual products that you bought. It will be like an order confirmation. How amazing is that? The chances of me ever knowing anything about that. So having a glass of wine over dinner, and I was like, I had people I could introduce you to. So people, 100%, it is just hanging out with people preferably in real life, but Kathleen (48:06): It's been a tough year for that. Salena (48:09): It really has, and I've really felt it, but there are so many online virtual summits that we and networking and all that kind of stuff. We have. There's a Shopify meetup that went online and I was thinking, Oh, I won't go to that. But actually I was like, maybe I do need to go to that for that exact reason. It's like, I haven't hung out with real people. So what's the one thing that you can do that. I mean, you need to choose how you get your information. Not everybody likes hanging out with people, but if that is the way you do it, don't keep fobbing off all these virtual events. If you can't see people in real life, just say, all right, I'm going to go for an hour. Like, I'm going to jump into that thing, the networking thing for an hour, or I'm going to jump into that discussion for an hour. So I could just feel like I'm keeping up with the industry. Yeah. Kathleen (48:53): That's great. That's great advice. And I found a lot of value out of groups like that similarly in the past year. Yeah. So, all right, well, we are, we're at the top of our hour. And so my last question for you is how can people find you online? I'm sure people are going to have questions about this, or want to see some of your other tips. What's the best way for them to do that. Salena (49:11): Okay. If you want to hang out with me and talk about marketing nerd stuff, head over to the bringing business to retail podcast, it is retail and e-commerce related. But like we said, I listened to lots of podcasts that aren't in my industry and I always walk away with something. Generally in social media, hanging out on LinkedIn, I kind of got a bit of social media, Instagram, Facebook burnout. So I tend to hang out on LinkedIn. Kathleen (49:33): Right there with you, by the way, right there with you. Yes. Salena (49:36): If you go to my Instagram page, you'll maybe see something once, twice a week. Yeah. You know? But on LinkedIn, I feel like that's where my people are hanging in. I can, I can read stuff that I find interesting. And then if you just want to read about me or look at what we do as a marketing agency, we're over at SalenaKnight.com. Kathleen (49:52): All right. Well, you heard it there. I will put those links in the show notes. If you want to find Salena online, head over there, and you'll be able to connect with her on LinkedIn and find her websites. And if you're listening and you enjoyed this episode, head to Apple podcasts or the platform of your choice and leave us a review, that's how other folks find us. And finally, if you know someone else who's doing amazing inbound marketing work, please tweet me at @workmommywork. Yup. That's my Twitter handle. That's all another story. And let me know about them because they could be our next guest. That's it for this week. Thank you so much, Salena. This was a ton of fun. Salena (50:27): Thank you for geeking out with me at what is 7:00 AM at my time, right? Way to start the day. Kathleen (50:33): Yes. All right. Have a great week.

Salena is an accomplished retail expert with a love for empowering independent retail & ecommerce store to scale. She’s passionate about delivering highly effective strategies that focus on improving the five core pillars of a retail business to generate exponential growth. Salena Knight is host of the popular podcast Bringing Business to Retail, as well as a global speaker & presenter on scaling retail businesses. She lives in sunny Sydney, Australia with her husband Ed, daughter Lana and two rescue greyhounds, Cav & Sahara.She went from being homeless to helping people build the business of their dreams. The winner of the How To Experience Abundance Through Gratitude course is: Irene Morales, Irene, write me an email at: hello@georgianbenta.com to give you access to the course. Resources:10% discount on Amazon for Unidragon puzzles with promo code Gratitude: https://georgianbenta.com/unidragonSalena's website: https://salenaknight.com

Salena is host of the popular podcast Bringing Business to Retail, as well as a global speaker & presenter on scaling retail businesses. She has developed a reputation for being allergic to ‘playing small’ - combining a no-nonsense approach with a deep understanding of exactly what is needed to be a successful independent retailer. Everything she does is focused on helping other business owners take the action they need to flourish, succeed and realize their big vision. CONNECT WITH Selena Knight LinkedIn: https://www.linkedin.com/in/salenaknight Facebook: https://www.facebook.com/thesalenaknight Twitter: @salena_knight Website: https://salenaknight.com/   CONNECT WITH Cedric Francis Website: www.lead2greatness.com Facebook: https://www.facebook.com/cedricbfrancis Twitter: https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/cedric_francis/ LinkedIn: https://www.linkedin.com/in/cedric-francis-a0544037/ Disclosure: Links contain affiliates. When you buy through one of our links we will receive a commission. This is at no cost to you. Thank you for supporting Lead to Greatness and allowing us to continue to bring you valuable content. Promo:    Try Audible Premium Plus and Get up to two free audiobooks:   https://amzn.to/3as87Aw         Recording Equipment    Mic - https://amzn.to/3dHeSAi   Road Castor Pro - https://amzn.to/3aujvvS   Headset - https://amzn.to/2QM2O8a    Mic Cable - https://amzn.to/3dJ9Wec   USB Cable (Mac Book Only) - https://amzn.to/2PbAPy2   USB Cable (Windows Only) - https://amzn.to/3sK5K2h    Cable Compatible with Bose Brands - https://amzn.to/32BpN8j    Camera - https://amzn.to/3ncI7Oz    Mini Switcher - https://amzn.to/3dJGiWy    Micro HDMI Cable - https://amzn.to/3tISvQK    High Speed HDMI to HDMI Cable - https://amzn.to/3v3NfaG            

Salena has spent over a decade sharing her wisdom and experience in eCommerce, brick and mortar retail, and digital marketing. She delivers highly effective growth strategies designed to specifically address the unique needs of independent retailers who are ready to embrace exponential growth, stop thinking small, and are driven to create a profitable and sustainable business. Learn more about the Five Pillars of Retail Success in this episode!Where Can I Find Salena? Website: www.salenaknight.comFacebook: https://www.facebook.com/salena.knightTwitter: @salena_knightSponsorsFair and Eventwww.fairandevent.com *Where Can You Find Us? * Website: www.againstallaverage.comYoutube: https://www.youtube.com/channel/UCuMcGqduDz9E2mBU5TiH36AFacebook: fb.me/AgainstAllAverageInstagram: (https://instagram.com/againstallaverage)(https://instagram.com/kyletolzman) 

3 Tips to Attract and Convert Buyers As a course creator, you should be working on building your database of buyers from Day One. Wherever you are in your list-building journey, I've got a firecracker resource for you—my friend and online marketing rockstar, Selena Knight. She's sharing how to put your list-building on autopilot so you can start scaling your business and really selling your course.

Salena is the host of the popular podcast Bringing Business to Retail, as well as a global speaker & presenter on scaling retail businesses. She has developed a reputation for being allergic to ‘playing small' - combining a no-nonsense approach with a deep understanding of exactly what is needed to be a successful independent retailer. Everything she does is focused on helping other business owners take the action they need to flourish, succeed and realize their big vision. Connect with Salena: linkedin.com/in/salenaknight Twitter @salena_knight

Salena Knight is the founder of the retail academy & creator of "The Five Pillars of Retail Success."  Her mission is to equip and empower Independent Retail and Ecommerce store owners with the knowledge and confidence to tackle the biggest obstacles in their businesses, in order to build and grow profitable, robust and successful retail enterprises.  Often dubbed "the retail dynamo", Sal's not afraid to step in and call it as she sees it. Using her trademark energy alongside her extensive experience in the retail industry she possesses an almost super-human ability to work the vision into reality. https://salenaknight.com/

So you're pretty sure you need a Marketing Manager to help you tell the world about your brand. But what does a Marketing Manager actually do, what kind of outcomes can you expect when you bring one into your team (or outsource) and what are they going to need or want from you to ensure they deliver the results you're looking for....? The answers might surprise you! Tune in to this week's episode of Bringing Business To Retail to discover more about the roles others can play in growing your business and increasing your profitability. After the show, join the conversation or simply stay in touch at Facebook and Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists. For more click here

2020 showed us how important it is for brick and mortar retailers to diversify into eCommerce in order to survive. But how can you leverage, grow and generate profit through that side of your business without taking yourself away from the part of your business you really love? On this weeks episode, I'm sharing how to choose the right person to bring into your business, what roles they should be handling and how to avoid adding more work to your plate. After the show, join the conversation or simply stay in touch on Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

You've taken a break, created your five year plan, got all inspired and ready to do great things in 2021. You, my friend, are firing on all cylinders. Then you head back to your desk or back to your store and BANG. Nothing. ZERO motivation. All plans out the window. You're back on the treadmill. Me too! On this week's episode I'm sharing how to bust off that damn hamster wheel of hope and give your mojo a kick in the pants. Here's the hot tip - you're going to have to put that 5-year plan right to the back of your desk draw. Do you think you can do it...? After the show, join the conversation or simply stay in touch at Facebook or Instagram and tell me what's going to get you out of the rut you're in. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is the Setting Yourself Up For Success Workbook. Usually priced at $79, I've extended the $29 sale to the end of January. Grab your copy HERE. To access my FREE quiz head over to salenaknight.com/quiz. When you're done you'll be super clear on what you need to focus on in your business and have the roadmap to help you get there. For more click here

Now more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity. After the show, join the conversation or simply stay in touch through Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists.

Now more than ever before customers are demanding exception levels of customer service from eCommerce brands including; multi-channel communication, real-time order updates, hassle-free returns, relevant recommendations and above all fast personalised service. On this week's episode of Bringing Business To Retail, I'm joined by Jackie Yap from our December podcast partner Gorgias. The helpdesk platform streamlining customer service and turning it into a profit opportunity. After the show, join the conversation or simply stay in touch through Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists. For more click here

For as long as we can remember physical stores have relied on local footfall to bring in new customers. But with fewer people hitting the shops this is no longer a strategy business owners can rely on; now or moving into the future. To compensate I see retailers running themselves into the ground, throwing money, time and energy into poorly planned marketing activities that simply don't increase the numbers of customers making their way to their physical or online store. Or convert to sales. If you own a retail or e-commerce business and you're ready to get customers back spending instore or online this weeks episode of Bringing Business To Retail is for you. I'm going to step you through the fundamentals of creating a marketing strategy that doesn't rely on constantly generating new leads, increases your revenue and creates the kind of customer experience customers are desperate for. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month we're proud to be affiliated with Gorgias, creators of the sexiest eCommerce helpdesk integration we've ever had the pleasure of using. If you need to streamline your customer service experience head over and check out how to make it a million times easier than whatever you're currently doing. For more click here 

Email marketing is both inexpensive and highly effective. With significantly higher returns on investment than social media or print advertising. And the bonus of increased customer loyalty and brand awareness. It's the package that has it all. And yet so many retailers continue to put email marketing in the too hard basket. This week on Bringing Business To Retail I'm sharing my simple formula to help get your email content flowing; from setting the intention of your emails down to the action you want your customers to take when they get to the end. Start creating emails that generate income and have your customers waiting to open. After the show, join the conversation or simply stay in touch at Facebook or Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists. For more click here

Ever wondered what six, seven and eight figure businesses are doing that you're not? In this episode of Bringing Business To Retail I'm sharing the five things next level business are doing that you too can do in your business, without working harder or hustling more. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's episodes are bought to you by our new marketing agency The Retail Strategists. Find out how we can help you create marketing that connects and converts at The Retail Strategists. For more click here

You've heard it before "What got you here, is not going to get you there". For the vast majority of retail and eCommerce brand owners, what got you where you are right now is an exceptional ability to lend your hand to anything and everything your business demanded of you. You deserve to celebrate that. But what happens when doing everything leaves you crushingly overwhelmed. Managing a team or staff who stand around doing nothing whilst you still do every tiny task. Or spending the time you could be building and scaling your business doing tasks that could be outsourced to someone else? Continuing to fill your time as the Master of Everything is not going to help your business to flourish and grow into the future. So what will? In this episode of Bringing Business To Retail, I'm sharing my top tips to breaking free from the cycle of overwhelm. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and our new marketing agency The Retail Strategists, where we deliver tailored marketing campaigns and brand strategy that communicates, connects and converts your customers. For more click here

With Black Friday | Cyber Monday just weeks away and Christmas close behind, the next few weeks and months are, for many retailers, brands and businesses, the most crucial trading period of the year. In this episode of Bringing Business To Retail, I'm sharing clever tactics and strategies you can use in your store to leverage these huge promotional opportunities, without resorting to massive discounting. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy and The Retail Strategists. Be the first to take advantage of our Black Friday special on Workbook Bundles. Click HERE to purchase and SAVE! For more click here

Understanding how money flows into, through and out of your business is something that makes many business owners extremely uncomfortable. Fearful even. They think if they ignore the balance sheet and there’s enough to pay the bills at the end of the month, they can breath easy - even if things constantly feel tight. The reality is a fear of money isn’t going to build a saleable profitable asset, which is what you want your business to be (or become). In this episode of Bringing Business To Retail, we're talking money and focusing on what no one tells you about debt. Listen in to learn how you can use the financial tools available to you to leverage and grow your business. After the show, I'd love you to join the conversation or simply stay in touch on Facebook or Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Doubling Your Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. For more click here

What difference would it make to your business if you could add an extra $40K, $50K or even $60K to your turnover this quarter? That's exactly what Tegan Mel, from Soul Quartz has just done. Before you start thinking she must have worked 3x harder or spend 3x more to 3x her turnover. She didn't. In fact, over the past eight weeks, Tegan's worked less than ever before. No magic tricks, no hustling harder, no thousands of dollars ad spend. On this weeks episode, Tegan's sharing how she has made phenomenal growth in her brick and mortar and eCommerce store a reality. After the show, I'd love you to join the conversation or simply stay in touch on Facebook or Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Doubling Your Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. For more click here

I'm excited to be joined by Damon Burton, SEO expert and Director of SEO National, on this week's episode of Bringing Business To Retail. Busy and pushed for time many retailers fall into the habit of copying product descriptions or content directly from their supplier's websites. Whilst it does the job, it fails to engage both customers and the SEO Gods. What if you could increase the number and quality of the people hitting your website, show up in more searches AND connect with your customers with just a few small changes? Damon generously shares his advice and tips for; > creating unique content about products (when everything's already been said 100x) > understanding how to use tags and meta descriptions > the top SEO mistakes he sees on e-commerce sites After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

So you've got big dreams to scale your business but you think high six or seven-figure growth is just for brands with big teams, big budgets and way more experience than you have. In this weeks episode, I'm joined by Lewis Fausett, a partner in two successful businesses that have rapidly grown from six to seven figures. Lewis shares > the biggest obstacles faced in achieving successful growth > how to optimise the social media channel that resonates most with your ideal customers > the mindset shifts that help build confidence and control > the importance of having a team around you and what roles they play > what your job as the CEO entails After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here 

Most retail and ecommerce store owners believe their customers know best when it comes to selecting stock. So when it comes time to order new stock or curate their range that's where they turn for advice.   Whilst you might get a whole lot of commenters and a bucket load of advice, it doesn't usually translate into sales. And all that idle stock is costing you BIG money. In this episode of Bringing Business To Retail I'm sharing how you can curate a range, that doesn't involve reaching out to your customers for their advice but has people lining up to buy. After the show, join the conversation or simply stay in touch at Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business. This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience. We explore what your brand should represent and how you can effectively communicate those things through the visual elements of your business (ie your branding!). After the show, join the conversation or simply stay in touch at Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

There's nothing more annoying than hitting a great website, only to be bombarded with pop-ups, free-shipping and mailing list sign-up forms. All before you've even had a chance to find out if they're the right store for you. But does that mean you should forgo pop-ups on YOUR website? On this weeks episode I'm sharing why pop-ups are a powerful tool (when used properly) and four that are guaranteed to increase conversions on your site (without pissing people off). After the show, join the conversation or simply stay in touch at Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Setting Yourself Up For Success Workbook. Re-calibrate your focus and plan to slide into Christmas 2020 in front. Click >>HERE

When most retail & ecommerce store owners want to make more money, they focus all their efforts on selling. They post 4 times a day on Instagram, make Tik Tok videos, spend hours tweaking their website, then they start running ads on Facebook.   Whilst they might get a small increase in orders their profit needle never seems to move. And still they believe more offers = more sales.   If you're not seeing the sales you want, and you’re are doing a lot of what I just described then I can't wait to share this episode of Bringing Business To Retail with you; Why Posting On Social Media Isn't Going To Make You More Money. After the show, join the conversation or simply stay in touch at Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

Have you ever felt you're doing really well, leading your business forward, only to wake up one day and realise you've slipped back into your old habit of doing all the things (even the ones you promised you'd never do again!)? All of a sudden you're the employee again, struggling to find your way off the shop floor (or away from the packing bench) and back into the role of CEO. I know the feeling because it recently happened to me (I swear it's a Covid thing!). In this episode I want to share with you how you can start making small changes to regain control of your business and move towards the place you want to be. If you're ready to start enjoying success right away, not in a year or two, I'd love you to join me.  After the show, join the conversation or simply stay in touch at Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

Do you get a whole lot of traffic to your online store but struggle to get people to buy? On this weeks episode of Bringing Business To Retail I'm digging deep into the top strategies to drive traffic to your eCommerce site AND convert customers once they're there. I'm joined by Shopify Web Designer and Director of Curious Themes, Elle McCann who will help you understand how to optimise your site for repeat customers and the importance of understanding your customer journey. We'll share with you the number one thing to focus on when sending customers to your site and help you leverage the extraordinary power of User Generated Content. After the show, join the conversation or simply stay in touch at Facebook and Instagram. Whilst you're there join me for my EXCLUSIVE behind the scenes video series where you can discover more about how to scale and grow your 7-figure retail or eCommerce brand even further. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

Have you ever asked yourself what it is those amazingly successful 8-figure retail and eCommerce brands have that you don't? On this weeks episode of Bringing Business To Retail I'm throwing a light on the strategies and tactics those stores leveraged to take themselves from 7-figures to 8-figures and beyond. And here's a hint, you don't have to do ANY of them. After the show, join the conversation or simply stay in touch at Facebook and Instagram. Or join me for my EXCLUSIVE behind the scenes video series where you can discover more about how to scale and grow your highly successful retail or eCommerce brand even further. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

If you've been around a while you'll know I talk a lot about providing your customers with relevant, targeted email marketing to help improve their customer experience. Part of producing that content involves segmenting or breaking your contact list up so you can send the right information to the right people at the right time. Many retailers struggle to know exactly what segments to break their lists into and what information to collect from their customers. So in this episode I'm sharing how my team and I recently segmented our own email list; our motivation for doing it, what segments we decided on and why the process didn't go perfectly. After the show, I'd love you to join the conversation or simply stay in touch at Facebook and Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

Over the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply. As we speak billions of dollars of stock are being liquidated or moved to short-term warehouse space to free up room for new shipments or new season stock. Far from being a problem for just the big retailers, over supply is a very real threat to retailers of every size. In this episode I'm sharing the pros and cons on the most popular strategies for moving stock in your retail or eCommerce store so you can get clear on the options you have for your inventory and the inventory flowing into the market place from other retailers. After the show, join the conversation or simply stay in touch at Facebook and Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

For many retail and eCommerce brands the past few months has seen unexpected benefits. But for many more it's mean financial stress and hardship. In this episode of the Bringing Business To Retail podcast I'm joined by our resident finance expert, Adam Lean. As owner and director of the CFO project Adam is perfectly placed to share how you can build financial resilience into your business and provides simple, easy to implement strategies you can start using today to ensure you stay on top of your biggest financial priorities. After the show, join the conversation or simply sy in touch on Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

Last week Facebook announced the roll out of it's latest product Facebook Shops. A new omni channel shopping experience that will link business to customers and customers to products and services. Facebook Shops undoubtedly will herald the biggest change to the online retail experience we have seen in a very long time. With over 160m small businesses using Facebook and it's associated aps to connect, converse and sell to their customers, this new technology will be a game changer. Whether you're new to eCommerce, thinking about starting an eCommerce store or have an established platform, join me as I talk you through how this roll out will impact your retail business moving forward. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

Have you reached a point in your business where you need more than one (or two or three) people to grow. Maybe you need someone to handle your social media, manage your inventory or put your marketing plan into motion. Perhaps you simply need someone to sort through the thousands of emails in your inbox. In todays episode I'm chatting with Nathan Hirsch former partner of recently acquired freelance recruitment platform Free-Up and now director of Outsource School. Together we explore the benefits of hiring freelances and VAs, how to bring remote staff into your business, where to find them and how to interview them. We dive into the management process and how to make a remote team feel connected to your vision and your business. If you've been exploring ways to grow your team and want to avoid the common pitfalls. Or have a remote staff but are sick of flaky hires or losers who stop showing up after a couple of weeks; this episode is for you. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here 

You started your business because you knew there was a better or different way to solve a problem or provide a product. You invested everything in to growing that business; nurturing it, carrying it, making it all look effortless and easy. And then one day you wake up and it's not enough any more. You've hit a plateaux. You want more. Then what? On this weeks episode I'm super excited to be joined by Michael Bernoff, speaker and author of Average Sucks. We work through the steps you need to take to move what you have, closer to what you want and explore why being happy with Average will stop you from realising your dreams. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

You've worked hard to build an eco friendly, socially aware or sustainable brand and then at the end of the process you find yourself sending your goods in a horrible old plastic courier satchels. I'm so excited to be joined this week by Rebecca and Kate from New Zealand based business the Better Packaging Company. Despite only two years in business these girls are rocking the establishment with an extensive range of 100% home compostable, AS Certified, plant based packaging products specifically designed for retail and ecommerce businesses. This is the guilt free alternative to mountains of standard issue courier bags. Kate and Rebecca join me and share the motivation behind their business, how they're offering retailers and ecom businesses an alternative to standard plastics and how you can make a positive impact with even the smallest of business decisions. After the show, join the conversation or simply stay in touch at Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. For more click here

You've heard the whispers about selling on Amazon, but is it really the golden opportunity it's made out to be? I put this question and many more to Stephen Sommers, online educator and expert on all things Amazon around the globe. Join me as we unravel crazy statistics (like of the 14% of shopping that's done online 50% of those purchases are made through Amazon and the 100,000 new employees Amazon is hiring). And we explore the nuts and bolts of using Amazon as a platform to entry into an online market place or as an additional distribution channel for your existing retail business. After the show, join the conversation or simply stay in touch on Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Product Descriptions That Sell Business Builder Workbook. Grab yourself a copy and start creating profitable product descriptions at a fraction of the cost of a professional copy writer. Find it in the Retail Academy Store

There's a lot of bleak out there in the world at the moment. So I'm bringing you a spot of positivity! This week on Bringing Business To Retail I catch up for a virtual coffee with my friend and editor of Inside Retail Magazine, Jo-Anne Hui Miller. Join us for a good old chin wag about where consumer behaviour is at right now, where it's headed post 2020, what buying and shopping habits consumers are going to pick up during their time in isolation (what will stay and what will go). Like a good coffee date, we go all over the place! After the show, join the conversation or simply stay in touch on Facebook or Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. Got some spare time on your hands? I'm opening up my breakthrough series. Head over and reserve your place. https://salenaknight.com/breakthrough

Are you a stats person or a sick your head in the sand type? Overwhelmingly most retailers tell me analysing statistics regularly gets put in the too hard basket. But can you afford to just stick your head in the sand, when it comes to the health of your business? In this episode I'm sharing why statistics are so important to the future of your store and defining the five stats you can't ignore, if you want to grow your business. After the show, join the conversation or simply stay in touch on Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. Ready to learn more strategies to scale and grow your retail or eCommerce business? Check out our courses and resources at the Retail Academy Shop  For more click here

Live from Inside Retail, I'm joined by Alita Harvey-Rodrigeuz, founder and General Manager of one of Australia's leading Digital Marketing Training Agencies, MI Academy. In this weeks episode we're exploring Applied Creativity and the enormous impact it can have on your business, how you can implement creative new ideas in ways your customers engage with (and in ways that convert), how to use dynamic content to personalise your customer interactions and the importance of segmenting your email list so you can apply creative concepts to the right people. After the show, join the conversation or simply stay in touch on Facebook or Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab your copy and start reconnecting and communicating with your customer via email. Find it at https://theretailacademy.net/shop/ For more click here

Now, more than ever, independent business owners need to step up (or step into) the role of CEO in their business. It's time to take control. But taking on a leadership role in your own business is challenging even at the best of times. Last month I heard Julie Mathers, CEO of the worlds largest Vegan eCommerce store Flora and Fauna, speak at Inside Retail Live. I came away from our time together motivated and empowered by her passion for purpose driven business and the leadership role she has carved out for herself. At short notice, Julie kindly agreed to chat to me this week about Unleashing Your Inner Leader. We cover a lot of ground. Including; - how long it took her to become the CEO of her business - the differences she found between independent & corporate retail - how they've built the best team for their business - the importance of defining your purpose - why experience & failure make you a great leader After the show, join the conversation or simply stay in touch at Facebook [https://www.facebook.com/thesalenaknight] or Instagram [https://www.instagram.com/thesalenaknight/] The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Re-engaging Your Email List Business Builder Workbook. Grab a copy today and start leveraging your customer database https://theretailacademy.net/shop For more click here

Covid-19 is already impacting the supply chains of some of the worlds largest businesses, which is understandably making retailers nervous. Is your business equipped to navigate this period of change and uncertainty? In this episode of Bringing Business To Retail, I'm sharing how independent retailers can work to find proactive solutions to the economic and social impacts of the Coronavirus, before crisis point hits. After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/ The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month our feature product is my workbook Re-engaging Your Email List. Sick of sending out emails that only get opened by a handful of people. Re-invigorate your database with this easy to follow step-by-step workbook. Find it at https://theretailacademy.net/shop/ For more click here

Inside Retail Live 2020 didn't fail to live up the being the leading retail and eCommerce think tank in Australia and New Zealand. On this week's episode I'm sharing my Top Take Aways from the conference with thoughts and ideas from enterprise level retailers, global eCommerce superstars, tech and product developers and thought leaders, with a focus on how we can work together to build a robust and prosperous future for retail. After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/ The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Re-engaging Your Email List Business Builder Workbook. You can grab your copy today to work step-by-step through the strategy required to reconnect with your email database. Find it at https://theretailacademy.net/shop/ For more click here

Live from Inside Retail 2020;  Yasmin Grigaliunas shares her experiences running a business with passion and purpose at the core of everything they do. In 2013 Yasmin and her husband Leigh started Worlds Biggest Garage Sale. What was intended to be a one off event where they would sell dormant, unused goods, to raise money for charity, has grown over the last five years to raise more than $314k for charity benefactors and divert over3.3million kilograms of unused goods going to landfill.   Thanks to our friends at Inside Retail Live for permission to record this session.  After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/ The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Recovering Lost Sales Business Builder Workbook. Grab a copy today and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/ For more click here

In this, the third part of my series on Retargeting, I share my top tips so you can build an effective marketing strategy for your retail or eCommerce store that re-attracts customers and entices them to buy from you, exactly when and where they're ready. After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ or https://www.instagram.com/thesalenaknight/ The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Recovering Lost Sales Business Builder Workbook. Grab a copy today and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/ I'm excited to announce I'll be presenting at Inside Retail Live in Melbourne on 26th February. Use the code SK25 to receive a 25% discount off your conference fee. More information and bookings are at the following link ⇢https://retailweek.com.au/tickets/#insideretaillive For more click here

Did you know 97% of online shoppers aren't ready to buy on their first visit? And at least 50% of in store visitors are simply browsing the first time they come to your store. Re-targeting or re-marketing to those customers is a simple and cost effective way to capture sales from customers who were interested enough to come looking but not quite at the purchase point in their buying journey. On this weeks episode I'm sharing the steps you can take in your eCommerce or retail store to successfully leverage digital technology and increase your turn-over. After the show, join the conversation or simply stay in touch at https://www.facebook.com/thesalenaknight/ and https://www.instagram.com/thesalenaknight/ The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Recovering Lost Sales Business Builder Workbook. You can grab a copy and start injecting 20, 30 or 40% of lost revenue back into your store. Find it at https://theretailacademy.net/shop/ I'm excited to announce I'll be presenting at Inside Retail Live in Melbourne on 26th February. Use the code SK25 to receive a 25% discount off your conference fee. More information and bookings are at the following link ⇢https://retailweek.com.au/tickets/#insideretaillive For more click here

You can fly by the seat of your pants with your business for awhile. But soon it’s time to grow up, says retail strategist Salena Knight, or you risk stalled growth, unhappy employees, stress and overwork. She’s a big fan of systems and processes, either automating certain tasks or making them very easy for someone to do. That productivity means making more money while working less.

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to considering enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode I share with you how you can create promotional opportunities that cashes in AND stays true to your branding guidelines. For more click here

It's a retail catch 22. You know if you could just get more customers in the door or drive more traffic to your e-commerce site, you'd make more money. But how do you attract those elusive new customers when you don't have a whole lot of money to splash around on customer acquisition? In this episode I'm going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old "give me your stuff and see ya' later" customers. We're talking the kind of customers that stick around for the long haul, love your brand and sing your praises from the roof tops! For more click here

When you start a business, you can manage most things. Bust as your business grows, it’s easy to crumble under the pressure of wearing all the hats. It’s a question that I’m sure many of you have asked yourself over time, maybe many times a day even. So if you’re struggling, whether it’s with your business or your home, your health or your mindset, this episode is for you. For more click here

Getting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not? Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I'm sharing my top tips to get your business vacation ready.  For more click here

This week I had an email from a listener who wanted to know how the heck she can keep on top of her social media when there always seem to be hundreds of other jobs to do AND an actual business to run. Hands in the air if you feel like keeping on top of your socials is like a full time job? Pretty much all of you right. Well I thought it might be useful to share with you some of the tips I gave Katie about how you can conquer social media, WITHOUT burning out. For more click here

Go on!  You know you want to know what in the heck I could possibly have learned from the kitsch filled, angst ridden, girl power themed Bad Moms movie!  Listen in as I share the top three things I took away from my recent night in front of the TV.   Join me for this super fun episode and bring a few laughs to your day! For more click here

Australia’s largest global retailer Cotton On Group, known for fast-fashion, on embracing ecommerce, sustainability, and the power of connecting with the next generation… Brendan Sweeney, General Manager of Ecommerce for Cotton On Group joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the “Bringing Business to Retail” podcast), on location in Sydney, Australia at Online Retailer Conference & Expo and NORA Network, for a conversation presented by Fluent Commerce.

We're starting 2019 with our regular round up of expert opinions. Each have been asked "What is your top marketing tip for success in 2019?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, and Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show including marketplaces, internal marketing, email marketing, brand, customer journey, and much more. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We're finishing the year with our regular round up of expert opinions. Each have been asked "What is the most important thing we learnt in eCommerce in 2018?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, and Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show including marketplaces, B2B on Amazon, email marketing, advertising and ppc, and much more. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Australia’s largest global retailer Cotton On Group, known for fast-fashion, on embracing ecommerce, sustainability, and the power of connecting with the next generation… Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the “Bringing Business to Retail” podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce. In this episode: Cotton On Group’s seven retailer brands mainly in fast-fashion, plus apparel and gifting brand, 1400 stores around the world Cotton On Groups’ explosive growth in last ten years Prioritizing ecommerce How Cotton On Group only built its first website 5 years ago

I’ve got a question for you. How many free things have you downloaded, watched or subscribed to in the last 6 weeks? If you’re anything like me, the answer could be anywhere from a half dozen, to a hundred. Between the podcasts I listen to every day, the facebook lives, the free downloads and free trials, I would estimate I probably consume free stuff at a rate of around a 10-20 items a week. When I recently got an email that a software trial that I had subscribed to was coming to an end and I would be billed if I didn’t cancel, it made me truly wonder about whether the time and energy that consuming free stuff, had actually made any impact in my life. It was a bit of an a-ha moment, because I truly believe that you have to be constantly learning, adapting, improving, testing an measuring to grow yourself and your business. But, would I have made more progress would there have been more of an effect for me, if I’d paid for what I consumed.  So today I want to share with you how I think free is holding you back. For more click here

A Conversation with Salena Knight, Helping independent retailers have a profitable retail business It’s always an interesting topic to me when we discuss systemizing yourself out of a job, but really that should be the overall goal of any business owner if they want to be able to grow a business which they could one […] The post How To Grow Your Retail Business To Achieve Freedom appeared first on Custom Ecommerce Web Development.

How to sell your product to retailers and get your product on store shelves Today's guest came from nothing, at the age of 14 she was left by her mother who thought that being a mom was too hard! Well... Some people break, Others bend. Our guest is the one who bends. Instead of going off the rails, she worked hard to do the best she could with what she had been dealt. Today she is a multi-award winning business woman who has built a hugely successful chain of retail stores, a far cry from being homeless at 14. Ladies and gentleman here with us, today is: Salena Knight -Wow, Salena at the age of 14 your mom left how does a kid ever heal from that? -You moved house over 10 times by the time you were 14, was it due to your parent's work or business? -You became a The Retail Strategist, can you explain to our audience what that is? -What should I have ready before I approach a retailer? -How can I stand out from other brands and get my products in front of the buyer? -How do I choose which stores to approach? -What do I do if a retailer says no? -How does pricing work, will the retailer want to decide the price? -What are certain mandatory things in packaging? How to Sell Your Product To Retailers After many years working as an arborist, Salena looked 20 years into the future and realized she did not want what she saw. Despite being the only female managing teams of men, she knew she wanted to take charge of her life. Having come from nothing, she knew she had nothing to lose. This is a woman who grew up in a home without a lot of love, with a mother with a panache for drama, a father who was gay (but was unable to express himself) and moving house over 10 times by the time she was 14. One of the biggest moves of her life was when, at 14, her mother unceremoniously dumped her with other family members because she did not want to "mother" anymore. It was "too hard". Shipped off the interstate with just a suitcase of clothes, to live with her elderly grandparents. She successfully completed high school early, at 15. But when they could no longer care for her, she was truly on her own. She was 16 and having to not only find somewhere to live but also how to support herself… But tenacity is Salena’s middle name and instead of wallowing in self-pity, she began her career as a horticulturist. During the next decade and a half, Salena discovered that she was great at growing businesses. So, she set out to grow her own. In just 7 years, Salena built a hugely successful chain of retail stores, a far cry from being homeless at 14. Now, with a decade of retail experience under her belt, Salena is a multi-award winning business woman, who has been shaped by adversity but always turning these obstacles into profitable and useful ventures. With her straight-talking advice and training, Salena has helped hundreds of retailers around the world, to increase their sales and profits. Book: The Dip - Seth Godin The Book in Three Sentences Winners quit the right stuff at the right time. People settle for good enough instead of best in the world. Being well rounded is not the secret to success.   Links: https://facebook.com/thesalenaknight Https://instagram.com/thesalenaknight   Salena Knight's free products download: https://salenaknight.com/product Sell Your Product To Retailers Thanks Quin Amorim Selling Online Podcast

How to get your product to store shelves Today’s guest came from nothing, at the age of 14 she was left by her mother who thought that being a mom was too hard! Well… Some people break, Others bend. Our guest is the one who bends. Instead of going off the rails, she worked hard… Read more

How can you maximize profit with your retail business? Salena Knight knows the strategy. She is a business owner who started as a government employee dealing with teams of contractors, angry clients, and mayhem on a daily basis. Adding to that a miracle, her new baby who needed a sustainable baby product. Salena did what all great entrepreneurs do and opened a retail store. That's when the life-changing lessons of business hit like waves on the beach, “How do I get clients? How do I manage inventory? What about staff?” Finally, she perfected the process, sold the stores, and now teaches others how to scale their own retail empire even in the face of Amazon. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you maximize profit with your retail business? Salena Knight knows the strategy. She is a business owner who started as a government employee dealing with teams of contractors, angry clients, and mayhem on a daily basis. Adding to that a miracle, her new baby who needed a sustainable baby product. Salena did what all great entrepreneurs do and opened a retail store. That's when the life-changing lessons of business hit like waves on the beach, “How do I get clients? How do I manage inventory? What about staff?” Finally, she perfected the process, sold the stores, and now teaches others how to scale their own retail empire even in the face of Amazon. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Retail Breakthrough Hacks to Increase Profits Retail expert, Salena Knight from Australia, joins the The Next 100 Days Podcast to share some highly useful marketing hacks. You don't need to be a retailer, but if you are then this podcast will truly help the marketing of your retail business.   Salena was a fascinating guest. Here she is on the actual recording. Looking stunning. And what a lovely smile! (One of us had just admitted he couldn't spell her forename - it's NOT Selena, it's SALENA!). Salena Knight Salena has a decade of experience. She has helped her own retail business grow and helped hundreds of others to grow too. But she started life as an Arborist, or tree surgeon to you and me. She got the job of dealing with angry customers. With trees, people either love you or 'want to stab you in the eyes with a fork'. She got more of the latter. With that background, she became expert at explaining things to these customer. Back in 2008, Salena opened her own retail store focusing on sustainable children's products. As a new parent, she didn't have a family or friends who were pregnant. She decided to create a store with a community feel. A welcoming place. She baked in authenticity, her clients loved it. After a while, she outgrew her stores. She didn't know what to do if she didn't have a job. It was a wake up call. She sold the stores. One of her suppliers suggested she write a book about opening a retail store. The book became a course. It was about how to. The course was the beginning of where she is now. She now works with all kinds of retail businesses throughout the world, online and bricks and mortar. She seeks out the different. Then changes up the marketing for her clients. I'm not a coach She's a bossy boots! Salena realised she was providing real value. Her mentor suggested she had a lot of knowledge people want to access. If she didn't share that knowledge for a fee, she was denying people an opportunity for growth. Salena works with people for 12 months. After 6 months, a lightbulb goes on. It's then people realise her guidance (she's not a coach) really does make sense. She helps people do things differently, tweaking stuff, to make more money. Salena advises you not to rely on FREE stuff. You need stock and marketing budget to realise your big goals. People start businesses but fail to have enough money for marketing. In the first couple of years of a start up, 80% of your time should be focused on marketing. Retail is changing, you better change too 90% of transactions are still made in a physical store. Doesn't mean your store will grow without much better marketing. This is where Salena hacks retail marketing. Hacks are when you get into systems to make something better. Salena is lazy (don't believe it) she uses SAAS solutions to get stuff done. Here are Salena's Retail Breakthroughs #1 You Need an ONLINE presence Have a website with your opening hours, what you have in your stores. Have pictures of your staff. Allow people to feel part of your store's experience. Salena helps people with low or no cost hacks to alter your marketing activity in your store. #2 Make Sure You CUSTOMISE Descriptions It is super easy to scope the information from the manufacturers website and drop it onto your own website. Yes, do that. BUT, take time to pull out the top 100 products and get your staff to customise those descriptions. In her own store, they marketed a fluffy penguin. Called Pete. He ended up being placed around the store, in different places. So their description had "Pete's very mischievous, your may find him turning up in different places. And yes, he's 10 cm tall, but when your child spills peanut better all over him, don't worry Pete comes up fantastic after a wash". That skyrocket them on Google, but allowed them to charge more for the product. They'd sell loads of Pete. Others described him factually. Dispassionately.

Host Megan Powers welcomes this mid-month guest all the way from Sydney, Australia! Episode 14 brings special guest Salena Knight in what amounts to a “teaser” on Retail Marketing. Even better news? So much of this can be applied to other types of businesses. Salena Knight is a retail strategist, consultant, and speaker who loves speaking about growing cash flow, sales and profits through customer experience, digital marketing, and customer attraction/retention strategies. Her passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Successfully building, growing, and then selling a multi-award-winning chain of retail stores, she now focuses on empowering other retailers to build their businesses. Salena shares her background - how she got “here” - and THIS gold: - Cash Flow: 3 Places your business is leaking and how to fix it.- 3 Hacks to significantly change your online store. On this live show we had a great question from a viewer too, so Selena had a bunch of great tips. Here's the link to a retail guide she created! Also be sure to check out her Podcast on iTunes - Bringing Business to Retail.   We are “Making a Marketer”... in all ways. Check Ep.14 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

Links from Show SalenaKnight.com Bringing Business to Retail Podcast Facebook Instagram Sponsored by Spark Shipping - eCommerce Automation

I just saw The Minimalists (Joshua Fields Millburn and Ryan Nicodemes and of the Netflix Documentary Minimalism) in real life on their tour in Philadelphia, got to connect with them and they were talking about having a great fan base in Australia, of which they’ll be touring in the next year. Ironically enough my next guest Salena Knight is indeed Australian AND works in the retail industry, which the Minimalists both had a background in which I found ironic. Maybe at some point THEY could have a conversation, which would be very interesting, but I digress. Just an aside, I’m inspired to change the format for this particular episode after attending the amazing Mid-Atlantic Podcast Conference, also held in the Philadelphia area, hosted by Joe Pardo (a shout out to him and his team). So for the first half of this episode, we’ll deep dive into Salena’s background and what makes for a simply designed life, as per this podcast’s theme. Then for the second half, we’ll dig into connecting with people in the age of technology. How do we do it in personal life and business? How do we bring things back to that level where we can relate as humans and have those genuine conversations, like during our grandparents’ time? Who is Salena? Australia based Salena Knight is a retail business strategist, consultant and host of Bringing Business to Retail Podcast. She formed her consultancy in 2015 after becoming frustrated with the lack of reliable information out there for business owners. So many people work in their business, and they just don't know how to find the time to learn new things to grow and to be inspired. Salena’s mission is to teach business owners to have more confidence, get more done, resolve the chaos and maximize profit. Prior to launching her business, Salena worked in the sustainability sector of the government. When Salena’s not helping business owners strategize, she’s playing mum to her daughter. Quotes from Salena As I look back, my whole business is about change, my whole being is about change, you know, what could we change to make this better, what could we change to make this easier? (6:41) What I worked out during that process is that I draw my energy from other people so being in a shop was great because I’d build a constant high because I’d be helping people all the time and now — and I love start-ups and the essence of the start up, getting in the trenches — but I don’t need to create a hundred different start-up businesses, I could just hang out with the start-up people and move them to the next level. (11:06) It's the same with like surf brands, Lululemon or athletic wear. You want to be associated with that culture. I think when you automate a business like Tim Ferris did, there is no culture, you could outsource your blog writing. You could outsource your shipping and your dispatch and you can outsource your web design but somebody needs to be the glue that holds it all together... The book is about making money, not building a brand, building relationships, building the confidence in your customer, maybe that's where we're different... (18:37)   What You’ll Learn Salena's transition from government, to retail, to being a mentor for retailers How a collaborative approach helped improve organization systems to get more things done in her business The importance of taking care of and providing that "wow" experience for customers Connecting in the digital age and the importance of allowing time for self-care to slow down and destress Resources Mentioned and How to Connect: Website:  https://salenaknight.com Podcast and Social Media:  Podcast, Facebook and Instagram Other Listening Options: Individual player or full player view on website: http://lorirochino.com/podcast-2/

On today's show, I am the guest of Petra Jones.  Today you will learn: how I processed myself out from my business how I became a retail business strategist major mistakes I see retailers do understanding who you are selling to how to identify your ideal client  Listen here

Growing up with dysfunction and a broken home, Salena Knight set out completely on her own at age 15, and by her early twenties owned several properties, and today she owns her own business. Salena shares some powerful thoughts on letting go of "victim thinking" and choosing the life you want. A must-listen episode! Salena Knight is retail strategist who helps independent retailers to grow their business so they can have personal and financial freedom. She lives in Sydney Australia with her husband, daughter and rescue greyhound. In her free time she likes to build things, cook and spend time outdoors. Nuggets of Wisdom from Salena: "Laugh at yourself because if you don't, someone else will laugh at you. Laugh at the things that happened because it hurts more when someone laughs at you, than when you laugh about what happened to yourself." "Just don't take everything seriously; otherwise, you'll end up getting hurt by what other people think about you." "All I wanted to do was to prove to the world that coming from a broken family doesn't mean that you have to be a broken person." "You have the choice to make your life-whatever it is you want to be!" "I was determined to finish my studies and be something better!" "It does get to the point where you have to decide who your family is and who you want to hang around." "You can choose your family, you can choose who you want to hang around with." "If you hang around with people who don't want to take action, who are going to suck the life out of you and deplete you, then you aren't going to strive, you won't be able to achieve those goals." "At the end of the day, you have to look after you." Some of Salena's Favorite Things: Personal habit: "Constantly striving to succeed. A desire to just be better, bigger, more. I have to get outside every single day, get out with the dog at least once." Easy meal: "Tacos. 5 batches and freeze them." Favorite kitchen gadget: "Kettle, slow cooker, and food processor." Salena's Favorite Books: "The Dip by Seth Godin" Best advice received: "You can do it." Salena's Happiness Formula: Family + Home + Laughter + Challenge A Challenge from Salena: "Go and evaluate your relationships and see if you have those vampire people. Who energizes you and who depletes you? What can you do about the depleters?" Resources SalenaKnight.com Webinar by Salena - for Retailers Looking to Grow Their Customer Base Fast Jen's Interview on Salena's Podcast (Bringing Business to Retail) Southernbellemollymook.com (Salena's vacation rental) Kettle The Dip by Seth Godin Vibrant Happy Women Facebook Group Subscribe to Vibrant Happy Women:    

Today on the podcast, I’m sharing an interview that, retail strategist and host of the Bringing Business to Retail Podcast, Salena Knight did with me last week. She is chatting with me and asking me a heap of questions about my upcoming trip to Antarctica. I thought it would be really cool to share this episode that has been aired on her Bringing Business to Retail Podcast, today with you. You will understand a lot more about me, what’s coming up for me, and why I’m so excited to be chosen in Homeward Bound to head to Antarctica in February/March next year.  If you haven't yet pledged your support for climate action by some of the world's smartest and most passionate scientists, NOW is the time! Show your support here.

BRINGING BUSINESS TO RETAIL WITH SALENA KNIGHT As a retail based business, it can be really challenging to implement the RIGHT strategies to target your key demographic. With making/sourcing the actual product, staying on top of admin, customer service and keeping an up to date social media presence, it can be really overwhelming! Along with all of the demands, the landscape is ever changing. 10 years ago online commerce certainly wasn’t what it is now. Today, I want to take you through some current, surefire ways to grow your retail business and I have just the lady to guide us through.   THIS WEEK’S PODCAST Salena Knight is a retail business strategist. She formed her consultancy in 2015 after becoming frustrated with the lack of reliable information out there for business owners. Salena’s mission is to teach business owners to have more confidence, get more done, resolve the chaos and maximise profit. Prior to launching her biz, Salena worked in the sustainability sector of the government. When Salena’s not helping business owners strategise, she’s playing mum to her daughter. Welcome to the podcast Salena! WHAT YOU WILL LEARN How to retain current customers How to acquire new customers through effective marketing Key strategies to unlock cash flow How to maximise Christmas sales BONUSES FROM SALENA Salena has hooked us up with some amazing free bonuses (even something she normally charges for) and a heavy discount on her online program - The Boutique Academy GRAB YOUR BONUSES CONNECT WITH SALENA Web: https://salenaknight.com Instagram: https://www.instagram.com/thesalenaknight/ Facebook: https://www.facebook.com/thesalenaknight Thank you to Selena for sharing all of your retail biz knowledge with us! CONNECT WITH ME Web: https://tracyharris.wpengine.com/ Facebook: https://www.facebook.com/Mumswithhustle/ Instagram: www.instagram.com/mumswithhustle Twitter: https://twitter.com/MumsWithHustle Biz Club: https://www.facebook.com/groups/mumswithhustle/ P.S. Love MWH Podcasts? Review me on ITunes! 

This is the last episode in 2016. and I hope you had a wonderful year, together with all people you love. In this episode, I will try to let you know more about apps of 2016 that are really awesome. For more click here

We all make mistakes but in this episode, you will see the 8 mistakes retailers make. In this episode you will learn: Why you can't do everything by yourself Why employees need to be a part of your brand, not just regular workers How much training processes are important when you hire someone How to plan your stock strategy For more click here

What you will learn in this episode:  How Set-Backs can actually become success How ego is big thing for your business How exactly did something not turning out, turn into success Listen traumatic Sal's story which marked the last 12 years for her More at:  https://salenaknight.com/podcast/bbtr57-the-importance-of-accepting-set-backs-in-business-salena-knight

What you will learn in this episode: Learn about strategy so that your potential customers become regular customers Let your customer know that you are going to be sending him an email You should have a goal in your business

In this episode you will learn which tools you should use in your business 

What you will learn in this episode: Can sickness be a reason to stop your plans? How to get stuff done Meet Amanda 4 tactics to getting stuff done

What you will learn in this episode: In this episode, Salena want to walk you though just how sheI planned for 2016. In 5 steps you will learn how to create great plan for yourself and your business You may have heard of nominating a word, or a phrase for the year Step 2, is reflection. List out what went well, what didn’t, what you could have changed to improve your self, your business, your family and social life.

What you will learn in this episode: This is the last episode of Bringing Business to Retail podcast in 2015 year How Salena made a decision to write a book

This week, Salena let’s you know a little bit more about herself, by answering questions that listeners have sent in. Find out: What made Salena move from horticulture to retail Why she opened her stores If she still has her stores Whether she likes travelling Successes and experiences she learned from having retail stores

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to business strategies not normally found in the retail environment.

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to business strategies not normally found in the retail environment.  

Grow your retail business and blitz your competition by learning business strategies from outside the retail industry. Whether your just thinking about opening a boutique, or if you already have a successful retail store, Salena Knight will introduce you to business strategies not normally found in the retail environment.