Podcast appearances and mentions of stephen carl

Jon talks with Stephen Carl, Founder of Needle Movement, about the importance of having a solid digital strategy specially in a post pandemic world. Needle Movement is a digital strategy company led by Stephen Carl. He began his digital career as an early employee at an Amazon-funded start up in 1998. His past digital marketing experiences cover a wide array of categories: luxury fashion, home, not-for-profit and horticulture.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Stephen Carl: Twitter: https://twitter.com/Needle_Movement  Facebook: https://www.facebook.com/needlemovement  Instagram: https://www.instagram.com/needlemovement/  Website: https://www.needlemovement.com/  LinkedIn: https://www.linkedin.com/in/stephencarl/ 

Welcome to Ep.66 where we talk to Stephen Carl, Founder of Needle Movement, a Brooklyn USA consultancy specialising in digital marketing for ecommerce. Needle Movement are focussed on helping businesses achieve, you guessed it, needle movement ie. Growth! Stephen and the Needle Movement team cover a range of digital marketing specialisations, with a real focus on ecommerce-specific email marketing. Visit Needle Movement here Connect with The Cut This Shopify interview is custom made for just about any business with a website, let alone an online store. So if you're selling online and want to increase sales, tune your ears into Stephen as he shares a whole bunch of insights around digital marketing with a focus on helping ecommerce businesses drive sales by getting the foundations built right, and built strong. With Needle Movement, Stephen uses his digital marketing expertise to help emerging brands avoid expensive mistakes and focus on big marketing wins. He helps ecommerce brand owners navigate digital marketing, grow revenue and save time, often starting his special growth strategies with email marketing. Stephen began his digital career with an Amazon-funded start-up in 1998 and has been chasing online conversions ever since. His past digital marketing experiences cover a wide array of categories including luxury fashion, not-for-profit, beauty and horticulture - all with the common thread of translating early digital trends into revenue growth. Big thanks from us to Stephen Carl, Founder of Needle Movement for sharing his time and ecommerce marketing strategies with you all on The Shopify Dropify. If you're a Shopify business owner or work in digital and ecomm marketing, you're invited to come and guest on this podcast. Get in touch anytime.

In this episode, Andy discusses communicating with your clients during the holidays with Stephen Carl of Needle Movement. Discover how you can stand out from your competitors by implementing SMS (text) and Messenger (Facebook) communications during the upcoming holiday season. Also, listen to the entire episode to take advantage of a special offer from Stephen Carl on how Needle Movement can help you with your client communications this holiday season and into 2021.

Don’t bring the consumers to your place, instead go visit the channels where your consumers are. That’s where the power of marketing comes in.Conversational marketing is a way of how you initiate those conversations and create a rapport with your audience.Our guest this week is Stephen Carl, Founder of Needle Movement.Show Notes:[3:59] What is Conversational Commerce?[7:10] How SMS marketing has evolved over the years.[9:43] Hoes does it compare with traditional email marketing.[14:30] How to build an SMS list?[18:38] What pushes a user to unsubscribe in SMS marketing.[20:17] Selling through SMS.[21:15] How to use Facebook Messenger as a conversational channel.[22:43] How does the opt-in process work in messenger.[25:50] Messenger vs Chatbot.[29:08] How to clean up your email list?[32:41] Creating a strategy where all the channels can work together.Show Links and ReferencesNeedle MovementStephen Carl on LinkedInDriven: Ecommerce at Work Home

On this podcast, we talk about different email marketing strategies, the most important part of your email campaign, why using the right tools can improve your business, and so much more! Stephen Carl LinkedIn: https://www.linkedin.com/in/stephencarl Stephen Carl Email: stephen@needlemovement.com Stephen Carl Podcast: https://www.needlemovement.com/podcast Website: https://www.needlemovement.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/

Marketing Strategies Revealed in this Episode: Why email is not dead and is more important than ever Quick actionable tips on building your email list growth? With the explosion of messaging on Facebook and SMS how does a brand combine all of these channels to create an effective marketing campaign? CStrategies on how to coordinate marketing efforts using email, sms and Facebook Messenger  ompanies that have a solid and effective email, SMS and Facebook messaging campaign that we can learn from and what specifically are they doing to achieve success? How to coordinate marketing campaigns across multiple channels  

Stephen Carl is the founder of Needle Movement, a digital strategy company focused on conscious eCommerce. Stephen began his digital career as an early employee at an Amazon-funded start-up in 1998 and has been chasing online conversions ever since. His past digital marketing experiences cover a wide array of categories: not-for-profit, luxury fashion, home, and horticulture – all with the common thread of translating early digital trends into revenue growth. With Needle Movement, Stephen decided that his true calling was to take part in the greater good – the emerging wave of retail brands that make a real difference through sustainability and social impact. He helps these mission-driven brands navigate the wild world of digital marketing, steering them towards the big wins and away from expensive mistakes. Stephen lives in Brooklyn, is a vegetarian and tends to get animated when discussing single-use plastics. He has had previous speaking engagements at Luxury Interactive, SearchCon and Predictive Summit. What We Discuss With Stephen Carl In This Episode Current trends in conscious ecommerce and digital marketing How to become known as a conscious ecommerce company Maximizing the effectiveness of your email marketing sequence and overall strategy Social media and content creation tips for engaging your audience How to move the needle and build on the current success of your business Episode Transcript Highlights

Transparency. Sustainability. Social responsibility. More than just buzz words these are now expectations that consumers have of the brands they buy from. In this episode, we dive into what it means to be a mission-driven eCommerce brand. We share lots of powerful examples like Everlane, All Birds and more. My friend Ezra Firestone's company Smart Marketer has the perfect slogan - Serve the World Unselfishly and Profit. Now you can do the right thing by fighting hunger, helping orphans, cleaning up the environment or supporting mental health AND build a profitable brand in the process. In this episode with Stephen we discuss the following: Who is the conscious consumer and how are they impacting eCommerce? Do companies have to go “all-in” on a mission or can this be a gradual process? What is “greenwashing” and why should you avoid it. Exploring the Mission Driven Marketing Playbook Plus more!

A lot of times with businesses, business models evolve to try and make the business more profitable. However, for early adapter cultures, embracing the change becomes a challenge. Joining Nathan Hirsch for this episode is Stephen Carl. Stephen is the Founder of Needle Movement, a digital strategy company focused on the conscious eCommerce. Starting his […]

Are you so caught up in the day to day of your business that you don’t have time to look closely at your marketing strategy? Could key changes boost conversions… increase traffic…grow sales… exponentially? Get out of the weeds, says Stephen Carl, founder of digital strategy firm Needle Movement. It’s time to take the time to examine your marketing strategy, especially the digital marketing strategy which faces the challenge of ever-changing channels and best practices.

How can cause marketing build following, increase conversion rates, and increase customer loyalty? Stepen Carl is the founder of Needle Movement which is focused on conscious e-commerce, and translating digital trends in to real growth. -- Before Needle Movement, Stephen began his digital career at an Amazon-funded startup in 1998, so he’s got five years on people who call themselves the “original gangsters.” At Needle Movement, Stephen advises retail brands on how to achieve sustainable digital growth and profitability. He’s a pro at translating digital trends into online revenue generation and the proof is in the Needle Movement success stories.

Stephen Carl is the owner and founder of Needle Movement, an e-commerce strategy company that advises retail brands on how to achieve sustainable digital growth and profitability.  Stephen decided that his true passion was “e-commerce for the rest of us”—to empower emerging brands by passing them the same playbooks he’s learned over two decades of directing e-commerce inside larger companies.  In this podcast, we talk about why having a mission behind your brand is important, how it can make your e-commerce brand successful and how to be a mission-driven brand. To learn more, visit: http://honestecommerce.co Resources: Learn more at needlemovement.com Message Stephen at hello@needlemovement.com Download Needle Movement’s Learning Pillars Report at needlemovement.com/email

Ep. 115: When it comes to Digital Strategy, there are so many questions: How can you make your website sell better than others? What is an entrepreneur's approach to Facebook ads, email marketing and brand messaging? What should small brands be doing right now for online marketing? Today we have Stephen Carl of Needle Movement on the podcast and he shares what he's seeing in digital strategy now and for the future. It's an episode not to be missed for emerging brands and product bosses. Connect with Stephen: Needle Movement website Links mentioned: Klaviyo Email Software   -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

Today on the show I chat with Stephen Carl, founder of Needle Movement - an ecommerce strategy company. Stephen founded Needle Movement after 18 years of working with larger companies like Lafayette 148 New York where he led digital business from $8 million in annual revenue to nearly $45 million. Today on the show he shares: How to find low-hanging fruit that'll help you scale fast How to stand out in crowded markets like fashion and watches How to land big PR on sites like NYT and PopSugar What big funded companies like Casper do that you should NOT copy And much more... Listen now! The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. This is our secret sauce and we're giving it all away for free, no strings attached. Click here to download the checklist for free. Links: Wavebreak Free Strategy Call w/ Stephen Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Stephen will remind you that sustainable improvement means small changes every day, week and month over time to move forward. Hockey stick results happen for sure but they are unusual. More often success takes time. A long time really. Stephen suggests that identifying KPI’s unique to your business once identified, tracked and used to make adjustments in your business will give you the long win. Look inward, look often and get the results you are after.   Mentioned: https://needlemovement.com/ (Needlemovement) https://www.thinkwithgoogle.com/ (Thinkwithgoogle)     Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Amazon Accounting Podcast: Before we get into the chart of accounts we want to mention our course: https://courses.amzaccountingsimplified.com/?affcode=78145_toetn9ht (AMZACCOUNTING SIMPLIFIED) WE CAN HELP YOU CREATE YOUR CUSTOM ACCOUNTING SYSTEM WITH QUICKBOOKS ONLINE AND MASTER YOUR AMAZON FINANCIALS You're overwhelmed with accounting software options and are afraid you'll pick one that might limit you down the road. You have no idea how to adjust your Amazon deposits for gross sales, refunds, and fees. You're confused about the difference between inventory and cost of goods sold not to mention how to track them. You've invested so much time reading blog posts, downloading free accounting resources … now, you're stuck on information overload AND still don't know where to start! Then consider joining a program to help you build a foundation. One that can evolve with your business. One that can help you get control of your business once and for all. https://courses.amzaccountingsimplified.com/?affcode=78145_toetn9ht (https://amzaccountingsimplified.com/podcast) Are you overwhelmed thinking about your business accounting? Do you not know where to start? That's why we do this podcast. We want to help you the seller. Remember we are sellers too. After working with hundreds of clients we have we think the best simple chart of accounts you need to get your accounting system started. We have the answer….. Sign up for our free weekly newsletter to get your copy!   Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Stephen Carl:                     https://www.temi.com/editor/t/4LI-o-IPV57odUzp6RFmGiynCvkCOrbxu31XAzqFRbFExgB8gHd6CjIeNOxvCPKAwIfDoTCMY3Rx5CZX3iBD8QHF6mw?loadFrom=DocumentDeeplink&ts=0.75 ([00:00:00])               Net revenue, net revenue is the most important thing because even with gross revenue, if you’re getting product returns, that’s not money you’re ever going to see. You know? And that’s another, that’s another part of like a good evaluation of figuring out your, you know, the cost of goods and all your operational expenses. You know, and you know, it’s, it’s pretty, you know, you can do it in a spreadsheet, it’s not, and you can make estimates on it. I mean it’s, I think a lot of times people don’t do it...