Stories of Strategy

Are you were spending your days doing hundreds of thousands of social media posts, repurposing them into YouTube videos, posting on LinkedIn, posting in Facebook groups, doing tons of different things? You're in that content hamster wheel of doing what you're told, you just need to do to put out content. Consistently But if we are just marketing, marketing, marketing, it's often quantity over quality. A lot of times, entrepreneurs are putting  really good value out there, but they are overwhelming their audience. In this episode, I breakdown the three criteria for why storytelling and story brand is so magnetic and allows you to do less work. Knowing your clients story allows you to capture their attention so that you can be really repetitive and be remembered as the expert. Your clients are tired of trying to figure out the solution. They are looking to you to solve their problem. A lot of entrepreneurs use story brand as a framework because it's human and compelling and narrative in nature. The main benefits is that it pumps out something that's single pointed, so we get known for something. When people are just catching snippets of your marketing they remember you. It is true service in your marketing, it's not about you, it's about them and getting your clients to understand we see their problem. We're educating them, we're helping them. Storyboard allows you to create something that is exciting, that is transformative, that is inspiring in some way. We get them to see something they're maybe not seeing. We get them to look, to imagine, and see their current reality as something different. The most important thing you need to remember when it comes to weaving storytelling into your branding is it's not about your story, it's actually about your ideal clients story. If you're an online solopreneur  and you want to learn more about creating a less hustle business for yourself and want to work with us, please apply at www.thestrategiste.com/apply Thanks for listening to The No Hustle Club Podcast! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: www.thestrategiste.com/episode49

How do we get more comfortable with selling and the conversations we must have with potential clients in order to make sales? On this episode of the No Hustle Club podcast, Farnoosh Brock is teaching us how to transform our aversion to selling. Farnoosh breaks down the conversations around selling that make us uncomfortable and shares her approach in replacing selling with serving. Farnoosh is a corporate and online business coach and the author of The Serving Mindset. In this episode she shares the transformation she went through when she transitioned from working in corporate to becoming a business owner. To listen to the entire interview, go back and hit play on episode 10. Thanks for spending time with us today! Let me know what holds you back in generating sales over on instagram and don't forget to share this episode with a friend. Talk to you soon! SHOWNOTES: www.thestrategiste.com/episode48

We are here to create your business vision for 2021. A lot of solopreneurs have been struggling to get out of the hamster wheel of their business and they are looking for a opportunity to reset, to get re-inspired, to let go some things that might be weighing them down in their business, and to maybe step away a little bit from the new cycle that they're experiencing. We want to infuse whatever you're focusing on for that month with a little bit less hustle and make sure you're coming back to the goals you've set for yourself so you can work less and do more of the work you love. A lot of online solopreneurs are burnt out and in debt from trying too many marketing strategies. And that's where a lot of solopreneurs go to when something doesn't feel like it's working. Our knee jerk reaction is to look for a marketing strategy to solve all of the problems that we're experiencing in our business, whether that's not enjoying what we're doing, whether that's not getting enough clients, whether it's not being profitable enough. We're not even sure what the problem is, we often buy a new course or try a new strategy in the marketing realm. The reality is oftentimes, these are business problems.  If you're an online solopreneur  and you want to learn more about creating a less hustle business for yourself and want to work with us, please apply at www.thestrategiste.com/apply Thanks for listening to The No Hustle Club Podcast! This episode was recorded LIVE. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: https://www.thestrategiste.com/episode47

Are you a solopreneur who is stuck in the hamster wheel of comparing your business to others in the online space? Are you constantly buying courses, programs, or investing in coaches to solve your problem? We have to be intentional in why we're investing in the courses, platforms and coaches. So what makes it shiny object syndrome, because it's unintentional. It's panicked. It was purchased to solve a problem that is actually underlying and usually a little scarier, right? In this episode, Birte and I are discussing three of the ways that shiny object syndrome is actually masking the underlying issues in our business, maybe things that we're not willing to look at and examine and how they are perfectly solvable. And we are also sharing a few examples about how we help our students and our one on one clients. If you're an online solopreneur  and you want to learn more about creating a less hustle business for yourself and want to work with us, please apply at www.thestrategiste.com/apply Thanks for listening to The No Hustle Club Podcast! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: https://thestrategiste.com/episode46/

Are you barely making any money, not paying yourself, and not making payroll? What would it feel like if you can pay everyone, pay yourself, and take time off? Having a business that has systems in place allows you to stop hustling. If you can't cover your expenses every month, you start chasing leads and sales out of anxiety, desperation and fear. In this episode, we are diving into the financials of your business and why you should be implementing Profit First with Julie Herres. Julie is an accountant and the owner of GreenOak Accounting - a firm that specializes in working with therapists, psychologists, and counselors in private practice. Over the years, Julie and her team have worked with hundreds of private practice owners and we've developed some serious knowledge about what makes a practice financially successful. The goal of her accounting firm is to help practice owners feel comfortable with the financial side of their business and have a profitable practice. Julie has a team of Profit First Professionals and that LOVE to help their clients implement Profit First in their business. Thanks for spending time with us today! Let us know what your takeaways were by tagging Julie (@therapyforyourmoney) and myself (@TheStrategiste) on Instagram! SHOWNOTES: https://thestrategiste.com/episode45/

Are you spinning your wheels trying to figure out how to scale your business from 1:1 to many? You've thought about creating a course but don't know sure where to start? Have you already created a digital course but are not seeing the return you hoped for? Our guest today is Glenn Allen. Glenn is a ex-corporate marketing director turned digital course launch strategist and business coach, and host of the Unstuck & Unstoppable podcast and the Glenn Allen Show on YouTube. In this episode we cover the non-negotiables you need to know before creating a digital course. Glenn dives deep into how to define the structure of your courses, how to create your signature process and how to simplify your approach to creating digital courses.  Thanks for spending time with us today! Let us know what your takeaways were by tagging Glenn (@theglennallenshow) and myself (@TheStrategiste) on instagram! Shownotes: https://thestrategiste.com/episode44/

Working less is the path to a more sustainable and enjoyable business. As our business pivots away from doing only ads, we will now be providing systems to help solopreneurs grow their businesses in healthier ways. Having an organized business will give you more confidence. You don't have to defined by your business. Having the basic foundations in your business will give you the freedom to live your life and not have your business take up all of your time.  In this episode, I'm discussing the three reasons why wanting to work less and actually working less will create better results. When you spend your time more strategically, you can see the long term opportunities, you can actually taste and feel what is working and what is really going to have to change for your business. Thanks for listening to The No Hustle Club Podcast! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! Shownotes: https://thestrategiste.com/episode43

“The reason all successful marketers tell stories is that consumers insist on it.” - Seth Godin You've probably heard of Storybrand or using storytelling in your marketing. But what about your sales, and the attitude you bring to every single business interaction? That's where the gold is. In this episode, I'm discussing the importance of using the power of story to transform your marketing and the non-obvious ways you are probably missing out on the power of story in our business. You should understand the story that is going on in your clients head? What do they think about every day? What is the narrative they're living out and waking up to everyday? Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! Shownotes: https://thestrategiste.com/episode42

Are you making yourself a priority in your business? Are you taking care of not only your mindset but your physical health?  A lot of solopreneurs are busy, they are ambitious and they want to achieve so much but there is only 24 hours in our day. And often they take on too much. They end up neglecting themselves and everything else is usually more important than themselves and their health. A lot of solopreneurs end up running on an empty tank, and they feel burnout. Our guest today is Francesca Deane. Francesca Deane is an international health and mindset coach. She’s the founder of "Fit Healthy Into Your Busy Life", a mindset and lifestyle transformation movement to help high-achieving busy women make themselves a priority and fit a healthy lifestyle into their busy schedules so they can find balance and achieve the energy, mental focus and confidence they need to move their life and career to the next level. Francesca is Italian, a mom to two little boys and a passionate sugar-free baker. After working for over 8 years in corporate finance for top-tier multinational companies in Rome and London, Francesca moved to New York City and left a well-established career to pursue her mission: help busy women streamline and enhance their routines, turn overwhelm into empowerment and live their lives to their full potential. In this episode we cover the three pillars to optimize your life - mindset, decluttering, and streamlining & automating your business. Thanks for spending time with us today! Let us know what your takeaways were by tagging Francesca (@healthybusylife) and myself (@TheStrategiste) on instagram! SHOWNOTES: www.thestrategiste.com/episode41/

Are you focusing on the right thing? Are you building healthy habits so it no longer has to be a priority in the future? And do you know how to avoid shiny object syndrome once you're in a good place with that priority? In this episode, I'm discussing the importance of combining PRIORITIZATION with SYSYTEMS when you're a solopreneur. Solopreneurs struggle with burnout, loss of momentum and debt. Without a solid foundation or systems in place on how certain areas of your business will run, you are just spinning your wheels to nowhere. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: www.thestrategiste.com/episode40

We all want the same thing. To make more or the same amount of money while working less with less anxiety. Yet we typically skip some of the most obvious, essential steps and go straight to marketing... thus burning ourselves out. In this episode, I'm discussing how to get out of the the constant season of hustle and stress. Having a core foundation or core systems in place that you can reference to get yourself back on track is key. When things aren't working in your business, look internally in your business to find where the breakdown is happening before looking externally and going straight to your marketing efforts. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: http://thestrategiste.com/episode39/

Have you ever been curious about what ads managers even do? What makes a good or bad one? What do they charge? What should they charge? How can you tell if someone's full of shit? Well, I'm diving in today to talk about how ads can be a fast track way to growing your pipeline, when you should run ads and how do you know if ads are right for your service based business.  Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: www.thestrategiste.com/episode38 Grab my free Uplevel your Done-For-You Biz with Ad Management training Trello board here!

Why is the barrier TOO high for entry for most online entrepreneurs to do Facebook ads properly? In this episode I am covering the current ads accessibility problem and opportunity for both business owners who need more affordable, trustworthy ads managers AND for service-providers who need to get away from hourly, unfulfilling projects. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: https://thestrategiste.com/episode37

Are you stuck in the spiral of not feeling good enough? Is your mindset keeping you stuck in a constant state of not feeling good enough? In this episode, I’m talking about how to unravel the stories in your head to problem solve and make better business decisions. I discuss the challenges of keeping a growth mindset and how to overcome being stuck by tackling our current challenges. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOWNOTES: www.thestrategiste.com/episode36

Are you service provider struggling to make make 10k a month? Our guest today, Ellen Yin, is here to share her best tips on how to consistently attract your ideal clients without complicated marketing strategies. Ellen Yin is the founder of Cubicle to CEO, an online membership teaching service providers how to monetize their skills and attract consistent clients to create their first $10K month - without a large audience or complicated marketing strategies. Through her social media agency, Ellen Yin Media LLC, Ellen has worked with multi-million dollar brands, Fortune 500 executives, and best-selling authors. She has been featured on MTV and in publications like Glamour magazine, The Penny Hoarder, Women’s Health, and Her Campus. Ellen is also the host of the award-winning Cubicle to CEO Podcast, which features weekly interviews with top business leaders and successful entrepreneurs. In this episode we cover the foundation of selling and closing clients, how to turn strangers into your ideal clients, and how to stop creating tons of content and start intentionally creating evergreen content that speaks to your client. Thanks for spending time with us today! Head over to the show notes for the links and resources mentioned in today's show. Let us know what your takeaways were by tagging Ellen (@missellenyin) and myself (@TheStrategiste) on instagram! Talk with you there. SHOW NOTES: www.thestrategiste.com/episode35

In this episode, I’m talking about the three ways ads will transform your business in 2020 . Lead generation doesn't have to be hard. Running strategic ads for your service based business will bring more cash into your business, give you confidence as more people sign up for your email list, and give you that creative time to be the CEO of your business.

What would it feel like to have a business that is designed to run without you? Our guest today, Emily Doyle, is here to share the core principles of Run Like Clockwork so you can reclaim your valuable time and grow your business. Emily Doyle is the Lead Coach and Director of Programming at Run Like Clockwork™ where she equips CEO's to design a business + team that can run itself. Emily has helped hundreds of CEOs and their teams increase their profit margins, develop the right systems, identify their highest-value activities and be able to take an unplugged vacation while their business continues to Run Like Clockwork without them. Starting as first a student of Run Like Clockwork and then transitioning to become a team member, Emily has spent the past 2 years immersed in operational efficiency. She has become especially passionate about teaching people how to turn Clockworking their business into a habit. In this episode we cover the importance of having a strong foundation, systematizing your operations, hiring the right people, and how to be a CEO that focuses on the highest value activities that will drive your business forward.  Thanks for spending time with us today! Let us know what your takeaways were by tagging Emily (@RLClockwork) and myself (@TheStrategiste) on instagram! Shownotes: https://thestrategiste.com/episode33/

In this episode, I’m talking about the three things you need to do to automate the top of your funnel, meaning getting people to sign up for your email marketing list. I’m covering how to pre-qualify your leads using free content, the right way to automate the top of your funnel with the simplest Facebook ads campaign setup, and the non-negotiables you need to be doing after you have a qualified lead to get a return from your ads.

Welcome to Season 2 of Stories of Strategy! We've been listening to what YOU love about the show and based off of that, we are switching things up! In season 2, you are going to get the best information in the shortest amount of time without feeling overwhelmed at the end of an episode. I will be sharing what you should Start, Stop, and Continue doing on a specific topic in each of my live episodes. In the interviews, you will get tangible takeaways in under 40 mins from someone killing it in their expertise. I know this new approach to the show will be so impactful for you listening! In today's episode, I am covering what you should Start, Stop, and Continue doing with Facebook and Instagram ads in 2020. We are talking about repurposing Facebook LIVES into ads, what should and shouldn't be in your ad copy, and what your lead magnet should include right now. Keep sending your feedback to us so we can continue improving the show! Our goal is to help you grow your business in a streamlined and systematic way so you can build a business that you love and aren't enslaved to. Let me know you're listening to the show by finding me on Facebook and Instagram! I'll talk to you there! SHOW NOTES: www.TheStrategiste.com/episode31

How do you make progress toward your goals when life is overwhelming? Our guest today, Aleta Norris, is here to share how to implement small changes into each day so you can move the needle in your life and business. Aleta is an author and Women's Life Coach who is passionate about helping women live their best lives, in spite of the daily overwhelming challenges and uncertainties. Inspired by her own experience as a single mother and busy professional for nearly two decades, Aleta will show you how to create a life you love. In this episode we cover Aleta's journey through divorce, debt, and raising children all while building multiple businesses. Aleta shares how she was able to make progress each day and why she believes you're likely on the path to success but don't even know it. Thanks for spending time with us! Head over to the show notes for the links and resources mentioned in today's show. Let us know what your takeaways were by tagging Aleta and myself on instagram! Talk with you there. Grab your seat for our upcoming masterclass on how to automate your funnel with ads for less hustle + more growth HERE! SHOW NOTES: www.TheStrategiste.com/episode30

The global crises have a lot of us pausing, re-evaluating, and questioning if what we are doing is right and enough. In this episode I am covering the problems in our businesses that the global crises have exposed, what changes we can make to align our values with our businesses, and how we can pivot to ensure we are doing something we truly love. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show and tag me on instagram so we can chat about this episode over there! Talk soon! SHOW NOTES: www.thestrategiste.com/episode29

Storytelling & Presentation Coach, Dave Byrne, is on the show today to share how we can share our story in the age of uncertainty. Dave shares his 12 year journey in tech; from working at Google in Dublin to TikTok in New York. In addition to Dave's story, we also talk about overcoming impostor syndrome, how to stay curious, and how you can use storytelling in business. Head over to the show notes to connect with Dave and for any links and resources mentioned. Thanks for listening today! SHOW NOTES: www.TheStrategiste.com/episode28

Glenn Allen is a marketing strategist and course creation coach that is on the show today to talk about how Facebook ads can help you to validate and sell your course or membership site. Glenn joined my group program and is now an expert that I bring in at the end of the program to help my clients take what they've learned and apply it to a course. This conversation covers why using ads from the beginning is smart, how to validate your lead magnet and course using ads, and how this information will make a huge difference when you launch. Thanks for listening to Stories of Strategy! This episode was recorded LIVE on Facebook and Instagram. Head over to the show notes for the links and resources mentioned in today's show. Let Glenn and I know how you're implementing these concepts into your business over on Instagram! Talk to you there. SHOW NOTES: www.thestrategiste.com/episode27

What if you could build an online business in a way that didn't require all of the conventional wisdom and instead was truer your spirit? Anna McNaught, digital artist and Instagram expert, did just that by carving her own path to success. In this episode, Anna shares how she built her business, how she reached burn out and what she did to pivot, plus how it is she and her husband travel the world and live off of her courses and profitable partnerships. You don't have to follow a specific formula for success. Like Anna, we can all use our unique secret sauce to create success and that is exactly what we discuss in each episode of Stories of Strategy! Thanks for hanging out with us today. Head over to the show notes for the links and resources mentioned in today's episode. Let Anna and myself know what you got from this episode over on Instagram! Talk to you there! SHOW NOTES: www.TheStrategiste.com/episode26

Irina Pichura is a business coach that specializes in teaching others how to create amazing courses. In this episode, Irina and I talk about why she decided to take her course evergreen, how she's scaled it using ads, plus her experience in my group coaching program! If you're a course creator that is curious how ads may benefit your business, you don't want to miss this episode! This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there. SHOW NOTES: www.thestrategiste.com/episode25

Are you being held back by imposter syndrome or thoughts that you aren't ready or don't know enough? In today's episode, I chat with Priya Monga about how we can focus on our strengths to combat imposter syndrome. As the Business Lead at Facebook, Priya has learned how to successfully step into shoes that feel too big. Priya shares her personal journey, the power of visualizations, and why we shouldn't try to build our businesses or careers alone. Let me know what you took away from this episode over on Instagram and head over to the show notes for all the links and resources from this episode. Thanks for spending time with us today! SHOW NOTES: www.TheStrategiste.com/episode24

For the online coach, consultant or creative, ads can help you get out there, find new people, and adapt to the marketplace right now. Yes, right now, even during a pandemic when people seem to be pulling back from spending. In this episode, I give you three main reasons why it’s important to invest in ads right now, even if you’ve never run them before or had a bad experience in the past. I’ll show you how to leverage ads in the most affordable way possible, so you can gain momentum and get out in front of your audience faster! This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there. SHOW NOTES: www.thestrategiste.com/episode23

Is your journey as an entrepreneur requiring you to take a leap of faith right now? In this episode of Stories of Strategy I am speaking with my friend, Emily Fedner, on her journey from publicist to line cook, to doing what she loves with food as an Instagram foodie. Emily shares how to accept uncertainty as your status quo and how going back to the drawing board is a great place to be. I hope this episode reminds you why you are doing what you're doing and inspires you to dig into your side hustle a little more. Thanks for listening today! Head over to the show notes for the links and resources mentioned in this episode. If you enjoyed this episode, find Emily on IG @foodloversdiary and consider writing the show a review on Apple Podcasts! Thanks again! SHOW NOTES: www.TheStrategiste.com/episode22

Have you developed a story that sells for your business? In this episode I want to talk about your brand story, inspired by the StoryBrand Framework by Donald Miller. Recently I was meant to be in Nashville, TN with the StoryBrand organization, becoming a certified guide in their process. Because of the pandemic that's going on, that event is not happening! Regardless, I'm still able to provide you with incredible content via Facebook and Instagram Lives. Our goal is to give you tools that you can start implementing right now to make your marketing work, despite all that's going on in the economy right now. Story is all that our brains really look for. We like to get to things as quickly as possible, especially in the digital world. Story is the most simple unit of our imagination, which is why we try to make a story out of everything. For this reason, our marketing should also be put through the lens of a story. Let's dive into the StoryBrand framework, why it's important, and how you can use the first two steps to uplevel your business now. This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Friday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there. SHOW NOTES: www.thestrategiste.com/episode21

How much room do you have for play in your life and your business? Vania Portilla, creative director at VCREATIVE Miami, believes that play isn't the opposite of business but in fact will help us grow our businesses by connecting us to the right people. In this episode of Stories of Strategy, I interview Vania on the journey to starting her creative firm and what strategies she believes have lead her to success. Vania shares how tapping into play has propelled her business and how to go with the flow to find success. Thanks for spending time with us today! Head over to the show notes for the links and resources mentioned in this episode and to connect with Vania! Let me know what you loved about this episode over on Instagram - talk to you there! SHOW NOTES: www.TheStrategiste.com/episode20

Do you know the bare minimum activities you have to do to keep your business running? In this episode of Stories of Strategy I am walking you through how to identify your bare minimum so you can work less and enjoy everything else more. The concept of your "bare minimum" is something that keeps popping up for me so I knew I needed to share it with you this week. This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Wednesday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Head over to the show notes for the links and resources mentioned in today's show. Let me know how you're implementing these concepts into your business too - just find me on Facebook or Instagram! Talk to you there. SHOW NOTES: www.thestrategiste.com/episode19

What does it mean to inward and redefine our brands in the midst of change? In this episode I talk to Emily Soccorsy and Justin Foster about intrinsic branding and what it means in the context of our changing reality. You'll love hearing how Emily and Justin started their working relationship and then founded Root + River six years ago. Plus, what they've developed and created since then. They also share their fresh perspective on branding and how it touches very other part of your business. This is an episode you won't want to miss! Thanks for spending time with us today. Head over to the show notes for all the links and resources mentioned in this episode, plus 20% off Emily and Justin's branding course. Let us know what takeaways you got from this episode on Instagram! Talk to you there! SHOW NOTES: www.TheStrategiste.com/episode18

Oftentimes what worked then, won't work now so how can you be creative and strategic in marketing your services during a time of change? In this episode, I share 3 ways you can react to the market with your services. I am testing these out and you should too! The truth is, we have to be innovative and creative to continue reaching the people we can help. That's business! This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Wednesday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! DM me for more info on our Emergency Strategy Sessions! Let me know what you think of this episode by writing the show a review and hit subscribe so you don't miss an episode. I'll talk to you soon! SHOW NOTES: www.thestrategiste.com/episode17

You may have heard of using accountability in your business but oftentimes we are left with wondering how? In this episode I am chatting with Charlena Smith about the power of guided accountability. She walks us through her system of accountability that guarantees results and helps you stay in alignment with your values. Charlena is an in-demand, international keynote speaker, best-selling author, Professor, Vice President of the MD Volunteer Fire Company and the founder of Optio, a matched and guided accountability platform that empowers individuals to live their best, most inspired lives through intentional goal setting and achievement. Charlena shares her journey from the ICU to learning to walk again to bringing her guided accountability platform to life (and more!) in this episode of Stories of Strategy. Head over to the show notes for all the links and resources mentioned in today's show! I can't wait to hear what you think of this episode - let me know on Facebook or Instagram. Thanks for listening! SHOW NOTES: www.thestrategiste.com/episode16

Some of the most common questions I hear on ads are related to knowing how much to spend, being able to predict ROI, and the profitability of ads. I totally understand this and that's why in this episode I am talking about how to view ads with a Profit First mindset. Many online entrepreneurs are focused on growth for growth's sake but I want you to be profitable! Tune in to learn how you can be with this mindset around Facebook and Instagram ads. This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Wednesday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Let me know what you think of this episode by writing the show a review and hit subscribe so you don't miss an episode. I'll talk to you soon! SHOW NOTES: www.thestrategiste.com/episode15

My guest, Bobby Klinck, is a Harvard Law Grad turned online entrepreneur, but he’s not your typical lawyer! On this episode of Stories of Strategy, Bobby shares his journey from corporate lawyer to building a multi-six figure business selling legal templates to online entrepreneurs. We cover Bobby's advice on how to break through the crowded online space without falling for every course or coach and how he was able to find his ideal clients by being himself. Plus, don't miss the single word that Bobby credits his success to! Thanks for spending time with us today! Head over to the show notes for all the links and resources mentioned in this episode. I can't wait to hear what you takeaway from this episode over on instagram! Talk to you soon! SHOW NOTES: www.TheStrategiste.com/episode14

I was recently at an Active Campaign event where we were prompted on our funnel or customer journey. Working with a lot of creatives and holistic-minded entrepreneurs, I know that the term funnel can be daunting and may give you the feeling of inauthenticity. In this episode I am sharing how to create a customer journey that fits your unique business and is both authentic and fun for your potential clients or customers! This is your business and you can set up your customer journey to reflect YOU. This was recorded LIVE on Facebook and Instagram! You can catch these episodes live on my pages around 11 am EST every other Wednesday or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Let me know what you think of this episode by writing the show a review and hit subscribe so you don't miss an episode. I'll talk to you soon! SHOW NOTES: www.thestrategiste.com/episode13

The pressure to create a brand that connects with your audience but is also authentic can feel daunting. In this episode of Stories of Strategy, brand photographer Eadaoin Curtin shares how to uncover your personal brand rather than crafting something new. In this episode we cover Eadaoin's journey from architecture student to wedding photographer to running Fire Child Photography! Eadaoin shares how to make uncomfortable, but essential pivots in your business so you can build a business that sustains you rather than the other way around. Thanks for listening to my chat with Eadaoin! Head over to the show notes for the links and resources mentioned in today's show and don't forget to hit subscribe so you don't miss an episode. Talk to you next time! SHOW NOTES: www.thestrategiste.com/episode12

We've all heard about using Facebook and Instagram ads to drive traffic to our freebie or opt-in but that is just one of countless ways you can use ads to take more off your plate as an entrepreneur! And that's my goal for you, to let ads do the heavy lifting so you can stay in your zone of genius and not have to work all the time. In this episode I am covering 3 unexpected ways you can leverage Facebook and Instagram ads to learn more about your audience and your business! The more you know, the better decisions you can make so you won't want to miss this episode. This was recorded LIVE on Facebook and Instagram so please excuse any ums! You can catch these episodes live on my pages around 11 am EST every other Wednesdays or here the following Monday as podcast episodes! Thanks for listening to Stories of Strategy! Let me know what you think of this episode by writing the show a review and hit subscribe so you don't miss an episode. I'll talk to you soon! SHOW NOTES: www.thestrategiste.com/episode11

How do we get more comfortable with selling and the conversations we must have with potential clients in order to make sales? On this episode of the Stories of Strategy podcast, Farnoosh Brock is teaching us how to transform our aversion to selling. Farnoosh breaks down the conversations around selling that make us uncomfortable and shares her approach in replacing selling with serving. Farnoosh is a corporate and online business coach and the author of The Serving Mindset. In this episode she shares the transformation she went through when she transitioned from working in corporate to becoming a business owner. She also shares an assignment for each of us - one that will help to be confident in our prices. Thanks for spending time with us today! Head over to the show notes for the links and resources mentioned in this show. Let me know what holds you back in generating sales over on instagram and don't forget to share this episode with a friend. Talk to you soon! SHOW NOTES: www.thestrategiste.com/episode10

Is it possible to do less in your business so you can design the business and life you want? I believe so and in this episode, I'm sharing how you can start doing less today! This approach will allow you less stress and the ability to design a life you want rather than a life that revolves around your business. This episode was recorded LIVE on Facebook and Instagram so please excuse any ums or me stumbling! I'll be publishing my Facebook and Instagram lives as podcast episodes so you don't miss any of the great content I'm putting out. You can catch these episodes LIVE every other Wednesday or listen to them later here! Thanks for listening to Stories of Strategy! Let me know what you think of this episode by writing the show a review and hit subscribe so you don't miss an episode. I'll talk to you soon! Learn more about my group coaching program, Clients Like Clockwork, here! SHOW NOTES: www.thestrategiste.com/episode9

What does it look like to get your hands dirty and build authentic connections with people in business? On this episode of Stories of Strategy I am interviewing Demian Neufeld - yes, my brother! - on this question and more. Demian has been a jack of all trades entrepreneur for the last decade and is currently a drone operator, catching footage for networks like HBO and Netflix. Demian shares why staying grounded and killing with kindness has been instrumental to his success. We also talk about how following his gut and aligning his hobbies and passions with his business lead to success. I hope you enjoy hearing about my brother's entrepreneurial journey as much as I did and how you can implement what he's learned into your business today. Let me know what you learned from this episode over on Instagram by tagging me in your stories @thestrategiste! Thanks for spending time with me today and I'll talk to you soon. SHOW NOTES: www.TheStrategiste.com/episode8

This may seem awkward for an Ads Strategist to talk about sometimes ads don't work! In this episode I am breaking down what it means if your ads aren't working and what to do about it. This episode was recorded LIVE on Facebook and Instagram so please excuse any ums or me stumbling! I'll be publishing my Facebook and Instagram lives as podcast episodes so you don't miss any of the great content I'm putting out. You can catch these episodes LIVE every other Wednesday or listen to them later here! Thanks for listening to Stories of Strategy! Let me know what you think of this episode by writing a review and hit subscribe so you don't miss an episode. I'll talk to you soon! SHOW NOTES: www.thestrategiste.com/episode7

What is the number one thing you should be focusing on to build authority in your space? Jaclyn Mellone, host of the Go-To Gal podcast, believes it's building relationships and it's been by building real relationships that she built her 6-figure online business. In this episode, Jaclyn shares what she has learned and what we can do to build authority, real relationships, and a successful business on or offline! I know this episode will inspire you because it inspired me! Thanks for spending time with us today. Head over to the show notes for the links and resources mentioned in today's show and come connect with Jaclyn (@jaclyn_mellone) and myself (@thestrategiste) on instagram! Talk to you soon. SHOW NOTES: www.thestrategiste.com/episode6

In this episode I am recapping 2019 and sharing my biggest learnings from using Facebook and Instagram ads in my own business and in my client's. I cover what is working with ads and how you can use these tactics to scale your business in the new year! I know these takeaways will serve you and help you to get ahead with ads and putting down the foundations to build a business that allows you to serve more people without the tireless hustle! Thanks for listening! I'll be publishing my Facebook and Instagram lives as podcast episodes so you don't miss any of the great content I'm putting out. You can catch these episodes LIVE every other Wednesday or listen to them later here! Let me know what you think of this episode by writing the show a review and hit subscribe so you don't miss an episode. I'll talk to you soon! SHOW NOTES: www.thestrategiste.com/episode5

I'm excited to share this first solo episode with you guys where I talk about my story of strategy! Specifically, how I spent the last 9 months building a consistent and profitable business that allowed my to quit my 9-5 job at Facebook. In this episode I break down the formula I used to build my business which includes my advertising approach, a necessary mindset shift, and a work ethic that you can't go without. Listen in and let me know what your biggest takeaways are! Find me over on instagram @thestrategiste or consider writing a review on Apple Podcasts! Thanks for listening! SHOW NOTES: www.TheStrategiste.com/episode4

Do you shy away from really taking a hard look at your business' metrics, even if it means your business will grow if you do? Today on the show, Conor Tully shares how we can get real, cold, and calculated with our numbers so we can grow our online businesses more intelligently! Conor Tully became obsessed with the analytics behind growing a successful sales team when he started in the tech company world at LinkedIn. Since then he's worked for Uber and is now the Director of International Sales Operations with Glassdoor in Dublin. Conor shares how we, as online business owners, can use our metrics to take intelligent risks and how when we fail, we should fail fast. Thanks for joining us today! Let me know your takeaways from this episode in a review or over on instagram @thestrategiste. Check out the show notes for all the links and resources mentioned in today's show. Talk soon! SHOW NOTES: www.TheStrategiste.com/episode3

Leah Gervais became a master of embracing fear and finding focus after starting and scaling her side hustle into a six-figure business in under two years. On this episode, Leah shares the pivotal moments (both good and bad) that shaped her business and how she is helping ambitious entrepreneurs scale their businesses and achieve holistic success. You will walk away from this episode with the mechanics and mindset work that Leah recommends for anyone starting and scaling a side hustle. You don't want to miss this one! Thanks for joining us today! Let me know what your takeaway was from this episode over on instagram! If you enjoyed this episode, consider writing a review and sharing it with a friend. Talk to you soon! SHOW NOTES: www.TheStrategiste.com/episode2

Welcome to the first episode of Stories of Strategy! In this episode I am covering what you can expect from the show, what you'll get out of each episode, and a bit about how I started The Strategiste brand! I can't wait for you to dive into the amazing interviews I have for you. Don't forget to subscribe to the show so you don't miss an episode! Thanks for spending time with me today - let me know you listened over on Facebook and Instagram! SHOW NOTES: www.thestrategiste.com/episode1