Podcast appearances and mentions of emily soccorsy

Emily Soccorsy is the visionary heart of Root + River, blending deep empathy and insight with a passion for the power of words. Her evolution from an avid reader to a brand strategist and entrepreneur showcases her diverse background as a journalist, publisher, and VP of corporate communications. With a rich academic foundation and a knack for intuitive wisdom, Emily stands out as a creative force and thought leader. Her work, including "Rooting Up: Essays on Modern Branding" and the podcast "Reclaiming Ourselves," reflects her belief in authentic branding and the importance of living a unified, joyful life. Emily's global experiences and advocacy for genuine connection highlight her commitment to impactful, soulful branding. Root + River excels in rebranding established businesses and nurturing emerging ones with strategic brand language and planning. They dive deep into a brand's core during their Root Session, crafting a clear brand strategy, voice, and positioning that resonate across all organizational levels. For individuals leaving the corporate world to start anew, Root + River offers foundational branding and mentorship to articulate and amplify their unique message. Their approach is holistic, covering everything from strategic content creation for thought leadership to specialized workshops for corporate teams. Root + River's services are designed to infuse brands with clarity, consistency, and a compelling narrative that attracts and retains the right audience. Meet Root + River: https://rootandriver.com/  Watch the Full Interview: https://youtu.be/UuykdTp_McQ Unlock career success with "Riderflex Guide 2.0: Mastering Job Interviews." Over 30 years of recruitment expertise. Strategies for new graduates, seasoned professionals. Master virtual interviews,  and challenging questions. Get your copy today at: https://tinyurl.com/Mastering-Job-Interviews Listen to real stories from successful business leaders, CEOs, and entrepreneurs on the Riderflex podcast hosted by CEO Steve Urban. The Riderflex Podcast: https://www.youtube.com/channel/UC5NDLaxEqkMsnlYrc5ntAPw Trust Riderflex, a premier headhunter and employment agency based in Colorado, to recruit top talent for your team. Visit https://riderflex.com/ to learn more about our executive recruiting services. Podcast Sponsor: Kura Home Services, Air Duct Cleaning & Home Maintenance. For All your Home Maintenance needs!  https://www.kurahomeservices.com/ #RootAndRiver #SoulfulStrategy #AuthenticExpression #BrandJourney #CreativeLeadership #riderflexpodcast #careeradvice #entrepreneur #ColoradoRecruitingFirm #recruiting #National #TalentAcquisition #Employment --- Support this podcast: https://podcasters.spotify.com/pod/show/riderflex/support

In this podcast episode, Jeff Echols and Co-Host Katie Kengas welcomed Emily Soccorsy back to Context & Clarity LIVE. Listen to the conversation as we talked with Emily, Context & Clarity LIVE alum, brand strategist, Co-Author of the book, "Rooting Up: Essays on Modern Branding,” and one of the speakers at The EntreArchitect Community Annual Meeting last year in Austin.If you enjoy this show, you can find similar content at Gābl Media.

How do architects' brands need to change post-pandemic?In this podcast episode, join Jeff and Katharine backstage to reflect on a conversation that we had on Context & Clarity LIVE, Emily Soccorsy - Architects' Post-Pandemic Brands. Emily Soccorsy is a brand strategist, Co-Founder, and CEO of Root + River. In the original conversation, we discuss your brand, your work, what's changed, and what needs to change.If you enjoy this show, you can find similar content at Gābl Media.

Emily Soccorsy joins Dave Molenda this week to discuss how to know and convey your brand. As the co-founder and CEO of Root + River, Emily works with companies who want to discover or rediscover their brand and reach their target market. She and Dave chat about the process of knowing your brand and how to convey the compassion you have for your brand so that your customer can fully understand your business and what you have to offer.

In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a business perspective and its connection with building confidence which is the ultimate attractor in branding. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a business perspective and its connection with building confidence which is the ultimate attractor in branding. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Foster and Emily Soccorsy are co-founders of an innovative marketing and brand agency called Root+River. Root+River believes in intrinsic branding and humanistic marketing that positively impacts the world and companies. Justin is driven by the belief that leadership begins in the heart. Not only is Justin the co-founder of Root + River, he is also a speaker, writer, poet and mentor. Emily is the co-founder and CEO of Root+River. She brings her intelligence, drive and creativity to bear for their clients through smart, soulful marketing and brand strategy. What you will learn How the marketing world is changing and influencing our daily lives Is your brand having an identity crisis? Here's how to solve it Audience vs Target Market: What's the difference and why does it matter? An introduction to the concept of ‘Intrinsic Branding' Why Root + River aren't for everyone (and why you shouldn't be either) How do you make your customers the hero of your brand? And why is it important? Discover why word of mouth marketing is more effective than any other strategy How to choose your language wisely to send the right message to your prospects Discover the ‘Defiers': Mission-driven, empathetic and self-governed leaders Essential reading for Marketing Professionals

What is a brand? Behind a company's logo and font choices, there is much more to uncover. Emily Soccorsy, the co-founder of branding agency Root + River, reveals the power of aligning your brand with the personal values you hold true. Through the help of Emily and the practices Root + River upholds, Bison Ventures was empowered to unearth all the meaning behind their brand that was waiting to be discovered. The Power of Story Telling – 3:50 Founding of Root & River – 6:30 Building Bison Ventures – 10:20 Practicing Intrinsic Branding – 14:34 Uncovering Brand Through Root Sessions – 16:20 Bison Ventures' Beliefs and Standards – 23:18 Root & River is Not For Everyone – 27:25 Bison Representation – 30:36 Impact of Root Sessions – 34:54 Loyalty to Our Partners, Through Storytelling – 38:02 Obtaining Clientele – 41:49 BeMa – Being Marketers – 42:45 Why Blog? – 45:00 Rapid Fire Questions – 50:05 Captioning Social Media Efficiently & Effectively – 56:45 Links: Emily's Instagram: https://www.instagram.com/emilyatlarge/ Root and River's Instagram: https://www.instagram.com/rootandriver/ Root and River's Website - https://rootandriver.comBeing Marketers (BeMa) - https://root-river-bema-network.mn.co/plans/131536?bundle_token=337d8fd9d87c5b3a8964da1fe65403e2&utm_source=manual Some of Emily's current reads/favorite books: The Midnight Library by Matt Haig - https://www.amazon.com/The-Midnight-Library-A-Novel/dp/B085S8BSYS/ref=sr_1_1?crid=2CL4XEAXZCKAO&keywords=the+midnight+library&qid=1645583364&s=books&sprefix=the+midnight+%2Cstripbooks%2C106&sr=1-1 Me Talk Pretty One Day by David Sedaris - https://www.amazon.com/Me-Talk-Pretty-One-Day/dp/0316776963 The Great Gatsby by F. Scott Fitzgerald - https://www.amazon.com/Great-Gatsby-Original-Fitzgerald-Classic/dp/B093MYWTT5 --- Send in a voice message: https://anchor.fm/intothestorm/message

Please welcome our first guest of 2022, Co-Founder and CEO of Root + River, Emily Soccorsy! She's a visual and lingual artist who applies her creativity and intellect to both her work and her everyday life. Her experiences include teaching English in rural Japan, raising two daughters, living in two foreign countries, earning a master's, and enjoying a 20-year marriage.In this episode, you'll hear more about: - How branding is more about repelling than it is about attracting- Why art and creativity have a place in business- How feminine intelligence must rise and remake the old structures to help heal the worldLinks Mentioned:Root + RiverInstagram, Facebook, LinkedIn, Twitter, YouTube Rate and subscribe to The Finding Fearless Podcast - Apple, Spotify Know a Female Founder you'd love to hear on the podcast? Shoot us an email to hello@fearlessfoundry.com to submit their info! The Finding Fearless Podcasts primary purpose is to highlight female entrepreneurs' voices. This has been a Fearless Foundry production. All audio is recorded and owned by Fearless Foundry.

We speak to fellow brand aficionados Emily Soccorsy and Justin Foster, co-founders of US brand agency Root + River about the origin of branding (hint: it's OLD), branding 101's and how the notion of branding has shifted in the last 15 years with the emergence of a more socially-conscious marketplace. We also discuss the dangers of ‘woke-washing' and gimmicks, the necessity of unearthing - and owning - your truth, and why repelling people with your brand's natural musk is a good thing…Hear us out okay?About Emily and JustinEmily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River. Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward - and reframe and redefine the role of brands and their impact on the world.Their intrinsic brand coaching is driven by three principles:branding is first a spiritual exercise; starting in the heart of the leader (the root) as a belief system.these beliefs become the foundation of a powerful message that reaches deep into the hearts of the audience.this message flows out into the world (the river) via modern marketing and in compelling brand experiences.Justin and Emily bring a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways. Whether in coaching, writing or presenting, they provoke with passion, art and practical ideas that leave the audience or reader saying "I've never thought about that before!"

Intrinsic Branding Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River and the co-authors of "Rooting Up: Essays on Modern Branding." Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward […] The post EA404: Justin Foster and Emily Soccorsy – Intrinsic Branding appeared first on EntreArchitect // Small Firm Entrepreneur Architects.

https://entrearchitect.com/wp-content/uploads/2021/09/2020DuoPhoto.jpeg ()Intrinsic Branding Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River and the co-authors of Rooting Up: Essays on Modern Branding. Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward – and reframe and redefine the role of brands and their impact on the world. Justin and Emily bring a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways. Whether in coaching, writing or presenting, they provoke with passion, art and practical ideas that leave the audience or reader saying I've never thought about that before! This week at EntreArchitect Podcast, Intrinsic Branding with Justin Foster and Emily Soccorsy. Learn more about Justin and Emily at https://rootandriver.com (Root + River), and connect with them on https://www.facebook.com/rootandriver (Facebook), https://www.instagram.com/rootandriver/ (Instagram), https://twitter.com/rootandriver (Twitter) and https://www.linkedin.com/company/root-river/ (LinkedIn). Please visit Our Platform Sponsors http://Twinmotion.link/EntreArchitect (Twinmotion) offers simple, real-time visualization for architects to view and edit your scene on-the-go. Present your biggest idea in the easiest way possible to differentiate your projects from your competitors! Download a FREE trial at http://Twinmotion.link/EntreArchitect (Twinmotion.link/EntreArchitect). https://arcat.com (ARCAT) is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit ARCAT now and subscribe to http://arcat.com (ARCATECT Weekly and ARCATAlert). http://EntreArchitect.com/Freshbooks (Freshbooks) is the all in one bookkeeping software that can save your small architecture firm both time and money by simplifying the hard parts of running your own business. Try Freshbooks for 30 days for FREE at http://EntreArchitect.com/Freshbooks (EntreArchitect.com/Freshbooks). Visit our Platform Sponsors today and thank them for supporting YOU… The EntreArchitect Community of small firm architects. The post https://entrearchitect.com/podcast/entrearch/intrinsic-branding/ (EA404: Justin Foster and Emily Soccorsy – Intrinsic Branding) appeared first on https://entrearchitect.com (EntreArchitect // Small Firm Entrepreneur Architects).

Emily Soccorsy and Justin Foster are the founders of Root + River an intrinsic strategic branding practice, who share their perspective on branding, and how the brand starts from within the founder. That is the starting point for communicating the brand story.They discuss their approach to understanding customers and the ideal audience. In the episode we cover:  Building customer relationshipUnderstanding your customers — how to know your ideal audienceHow to communicate your brand storyA brand's association in people's mindsMeasuring brand awareness — is it important?The story behind their brand Root + RiverLinkedIn - Emily Soccorsy & Justin FosterTwitter - @emilyatlarge & @fosterthinkingInstagram - @rootandriver & @fosterthinkingBook -  Rooting Up: Essays on Modern BrandingAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter

The topic we're talking about today is ... Another 'B' Word - Branding. Today we're talking with Branding strategists and Root + River co-founders, Emily Soccorsy and Justin Foster. They are also the co-authors of “Rooting Up: Essays on Modern Branding.” Join in for a lively discussion about branding and what it means for your business, company, products and services.

Brand positioning no longer works. Old marketing funnels no longer work either. There are near insurmountable challenges in differentiation in the online marketplace. But all is not lost! Our guest today on Beyond the Image, Emily Soccorsy is a brand strategist and the Founder and CEO of Root + River. In this episode she, along with host James Patrick, discuss how entrepreneurs need to adjust their business model to the current economic realities of 2021. Learn what truly separates you and your brand in the marketplace to increase your resonances with your target audience. Listeners can connect with Emily Soccorsy at RootandRiver.com or on Instagram @EmilyAtLarge or @RootAndRiver CONNECT WITH HOST JAMES PATRICK https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching https://www.instagram.com/jpatrickphoto - Follow in IG Text James at (480) 605-3254 This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals! Audio Drops Courtesy of ZapSplat.com

Are you feeling disillusioned with your brand or disconnected from the reason you started it in the first place?Do you want to make a positive impact and connect meaningfully with your audience? Well in today's episode of The Unified Brand Podcast I'm joined by Emily Soccorsy and Justin Foster of Root + River a branding practice that helps leaders uncover the truth of their brand, articulate it and share it with the world.If you are interested in finding out more about Emily, Justin and Root + River check out the links below.Root + River WebsiteRoot + River FacebookRoot + River TwitterRoot + River LinkedinRoot + River InstagramRoot + River YouTubeEmily FacebookEmily LinkedinEmily TwitterJustin FacebookJustin TwitterJustin Linkedin------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put together a course that can help you to:- Lay a foundation for your business to grow from- Define your unique brand and what makes you different- Define your target audience and audience segments- How to use your positioning and differentiation strategy to your advantage- Help you to stand out from the competition- Unlock your brand's full potential- Helping you to name your brand/products or productized services- Define a compelling brand personality using archetypes- Create a memorable, Iconic and Impactful brand- And moreSign up now and get your brand off to a great start - http://bit.ly/2Zw5dos---------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Consumers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer reviews have permanently altered the landscape. Not only can we handle the truth—we demand it.While everyone talks ad nauseam about “authenticity,” it's still much easier to fall back into the old-world playbook. Emily Soccorsy and Justin Foster created Root + River to help product makers succeed at branding from the heart and build an enduring culture of truth. Doing it right creates new levels of joy, satisfaction and loyalty, but requires a new and very deliberate way of thinking. When businesses brand from the heart, amazing things happen, particularly three invaluable breakthroughs that always do.Emily and Justin join Graphos Product Principal Laurier Mandin to talk about their proven approach to intrinsic branding, and share insights that will help you find and articulate what's at the heart of your own product brand. Here are some key-takeaways from this informative and inspiring episode: Why today's consumers refuse to buy falseness (1:45) How repelling the wrong buyers is as important as attracting the right ones (3:30) The “big gap” that causes branding failure, and how to close it (7:12) Why it's smart to pause marketing to think about the brand (8:00) Why branding is a practice, not a department (10:19) The 3 amazing things that always happen when you brand from the heart (10:30) Why marketing is not the numbers game many CMOs think it is (14:35) How love is the reason products and teams succeed (17:00) Why you're not looking for customers—you're looking for believers (18:48) The real secret to creating emotion in your audience (20:00) How to build anticipation and demand before you even get to market (23:36) Why storytelling can make even “boring” brands thrill consumers (26:19) Finding and sharing YOUR belief system, whether your product is old or new (28:35) Root + River: RootandRiver.comThe Product Launch & Marketing Agency: GraphosProduct.com

How do you create a brand that people can connect with? Today’s guest is Emily Soccorsy, the co-founder of Root + River. Emily explains that you need to go back to your roots and pour your life experiences and passions into your brand to spark an authentic connection with people. Discover how the impact and legacy that Emily’s immigrant grandparents provided that impacted her career and life. Learn how she tapped into her soul to create a business that reflected her passions and empowered her to bring her heritage into her work in ways she never thought possible. If you want to tap into your own soul and pour yourself into your brand, then this episode is for you. Love the show? Subscribe, rate, review, and share!Here’s How » Join the Breaking Beliefs community today:amyvetter.com/breakingbeliefspodcastAmy Vetter's FacebookAmy Vetter's InstagramAmy Vetter's LinkedInAmy Vetter's TwitterBreaking Beliefs YouTube

On today's episode Host and Momma Bird at Little Bird Marketing Priscilla McKinney has a lively and engaging conversation with the co-founders of Root and River, Emily Soccorsy and Justin Foster as they explain the concepts of intrinsic branding, ethical marketing and what great brands look like in 2021. They also discuss their book, 'Rooting Up Essays on Modern Branding' which brings a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways. About Root and River Working in concert with the marketing leaders or CEOs, and incorporating the leadership team in a brand discovery Root Sessions, Root and River acts alongside the marketer-in-chief and their teams. Through the phases of Language, Infrastructure and Amplification, these three components make up a brand strategy that becomes a bedrock of confidence and clarity while remaining flexible to new realities and opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode is all about brand messaging. Yep, that sounds very high level but hold on a moment. My guests today are Emily Soccorsy and Justin Foster, Co-Founders of Root and River. They specialise in guiding brands to scale around their mission. For years, this dynamic duo, have been helping brands get out of the comfort zone by really examining and understanding who they really are. It's easy to get lost in the buzzwords and jargon of marketing, but a truly powerful story has an emotional, even spiritual, experience behind it. Join us as we dive into intrinsic branding and how it can sometimes be painful, to tell the truth, especially to ourselves, as those who own or manage the business. We talk about the importance of language and truly understanding who you are as part of your brand. They don't always agree as Co-Founders, but that's a good thing. They compliment each other perfectly, as with all great teams. I hope you all stay safe.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a business perspective and its connection with building confidence which is the ultimate attractor in branding. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a business perspective and its connection with building confidence which is the ultimate attractor in branding. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Advice For Starting A Business" - Root + River - Founders, Emily Soccorsy & Justin Foster | Riderflex | Recruiting and Consulting | - Root + River is founded on the belief that all brands begin at the root. The root is the heart of the leader, which becomes the soul of the brand. http://rootandriver.com/ We partner with leaders who are working to articulate their brand and who want their brand to be an authentic monument to all they believe. We facilitate a mind-shifting, soul-stirring, art-filled brand discovery process that becomes the bedrock from which all branding organically flows. [root] Riderflex | Recruiting and Consulting - We give Career Advice & Job Interviewing Tips on this podcast. In addition, we interview the most successful entrepreneurs, CEO's, and business leaders. Hear them tell the "REAL" stories of what it's like to start and lead businesses. www.riderflex.com This episode of the Riderflex Podcast is sponsored by Colorado Startups. Colorado Startups is a community of founders and enthusiasts. Colorado Startups mission is to connect startups with resources and build industry-changing companies across the state. https://coloradostartups.org/ #RootRiver #marketing #branding #mission #root #investors #founders #Riderflex #Recruiting #talent #podcast #interview #recruitingfirm #employmentagency --- Support this podcast: https://anchor.fm/riderflex/support

Your brand is your identity.  More than a logo or color palette, my guest says that the brand should align with your mission because every brand is a “movement.”Dave Bookbinder goes Behind The Numbers with Emily Soccorsy, CEO of Root and River.In this episode, Emily shares insights on how to align the corporate brand with the mission and values of an organization, to attract the ideal customers.Check out more of Behind The Numbers on YouTubeBehind The Numbers is available wherever you get your podcastsPlease subscribe to keep up with the latest episodes, and please rate the podcast so that others might find it – and please let me know what part of the world you’re tuning in from!Want to share your insights with the business community? Message me to learn how you can be a guest on Behind The Numbers. BehindTheNumbersDB@Gmail.com 

“The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right, then how you show up in the outer world will be sincere, authentic, and interesting.” Emily Soccorsy and Justin Foster have an “iron-sharpens-iron” relationship that they bring to bear, sharpening brands as co-founders of Root + River. We discussed their work together and the unique challenges brands face today this week on the On Brand podcast. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Emily Soccorsy and Justin Foster Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the it-just-works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn’t alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening. Together, they’re also the co-authors of the book Rooting Up: Essays on Modern Branding. Episode Highlights Branding and marketing in the midst of COVID-19. For branding, the times they are a-changin.’ Especially in 2020. “What the world needs now is who you really are. Old world branding is interrupting someone else’s story. The new world is about inviting someone into your story.” More on intrinsic branding. “The old world of branding is falling away and it’s being replaced by intrinsic branding—this idea that if you get your inner world right—your mission, your beliefs, your culture—then how you show up in the outer world will be sincere, authentic, and interesting.” The trouble with mission statements … Listeners of the show know that I’m not a big fan of most mission statements. That’s because these often become obtuse constructions instead of statements designed to provide focus and direction. Justin shared the Root + River mission formula: “The thing that you’re here to do that only can do.” What brand has made Emily and Justin smile recently? “I’m gonna have to go with TikTok,” says Emily. As a parent, it’s helped her connect with her kids during COVID-19. Justin shared a brand that has stood out as a result of their pandemic marketing—Progressive Insurance. Specifically, their Zoom call commercials with the group editing together virtually. To learn more, visit the Root + River website, follow Justin and Emily on Twitter, and check out their book Rooting Up: Essays on Modern Branding. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

I'm joined this week by “brand alchemists,” Justin Foster and Emily Soccorsy of Root + River. We talk about their novel approach to branding: starting on the inside with deep work, speaking truth as a brand, owning a conversation, and so much more. The three of us also get personal, sharing some of our own challenges as we shape our professional and personal brands. If you've ever wondered how the buzz word “authentic” looks in practice as a brand, don't miss this episode. And be sure to get a copy of their latest book, Rooting Up: Essays on Modern Branding. Learn more about Root + River: https://rootandriver.com/ Listen to their Being Marketers podcast: https://rootandriver.com/webcast Join their Being Marketers community for marketing leaders: https://rootandriver.com/being-marketers/ Buy their book: https://www.amazon.com/Rooting-Up-Essays-Modern-Branding/dp/035979632X Connect with Root + River on Instagram and Facebook. Follow @emilyatlarge and @fosterthinking on Instagram. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennisand on Facebook @stacyenniscreative.

Today we're going to talk about implementing humanistic marketing practices. And joining me today is Justin Foster and Emily Sikorsky.  So when we talk about humanistic marketing practices and going deep within to figure out who you are - what your brand is and what it represents, how do you do that? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Sprinklr FINAL QUESTION 2. Who is the most influential person in marketing today? Christopher Lochhead BIO Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the itjust- works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn’t alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening.

Justin Foster and Emily Soccorsy - Branding from the Soul Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward - and reframe and redefine the role of brands and their impact on the world. Justin and Emily bring a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways. Whether in coaching, writing or presenting, they provoke with passion, art and practical ideas that leave the audience or reader saying “I’ve never thought about that before!” They will share: Branding starts on the inside Your brand is how other people experience what you believe The era of pretense (old branding) is over Finding harmony between business, brand and culture/self-care Your message is what you want to say (which may not be what your audience wants to hear) A great brand solves a 1000 business problems Brand is the only thing that connects all the parts of a business Website | Facebook | LinkedIn | Twitter |    

The post EP 75: Integrating Feminine + Masculine as Leaders, with Emily Soccorsy appeared first on Kelly Campbell.

When you have the right brand, it sells itself. We've talked before about how far branding has come, how it no longer can start with the image and work its way inward. These days brands will be exposed very quickly if they don't come from an authentic place. Trust-based relationships with your clients is key. Customer's need to know that they can be honest about their needs and that they will be listened to. It starts with your brand's lens. If you have a one-sided lens, you're not going to be able to understand or give your clients the confidence to ask for what they need.  To dive deeper into branding intrinsically, I've brought on Emily Soccorsy and Justin Foster.  Emily and Justin are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward - and reframe and redefine the role of brands and their impact on the world.  Find out how to speak your truth and from the heart by downloading this episode now. THE INNER MUSE AND RIGHTEOUS WARRIORS “A brand is how other people experience what you believe.” - Emily Soccorsy and Justin Foster Highlights - Everything in the customer experience is part of a brand.  Branding is a spiritual experience.  The fastest way to exponential growth is to work with your ideal customer.  To develop a really great brand you have to have emotional intelligence. Brand is knowing what conversations you want to have; marketing is how you have those conversations.  We need to find our inner light, in order for other's to find us.  A rebrand is a pause in order to reroot- and will be critical in aligning with our new post-pandemic reality.  Crises bring on spikes in humanity and businesses have to keep up. Guest Contact - Emily and Justin's Website Emily's Instagram Justin's Instagram Root & River's Facebook Emily & Justin's Book - Rooting Up Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward - and reframe and redefine the role of brands and their impact on the world.

Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River. Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward - and reframe and redefine the role of brands and their impact on the world. Justin and Emily bring a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways. Whether in coaching, writing or presenting, they provoke with passion, art and practical ideas that leave the audience or reader saying “I've never thought about that before!”   Connect With Emily & Justin: rootandriver.com   "How to Brand Yourself (When you Don't Really Want to)": https://rootandriver.com/brand-yourself/   Use Code "GOINWARD20" for 20% Off Of The Course.

Justin Foster, is one of the most intellectually, emotionally and spiritually rounded people I've ever met. “My mission is to reflect back to everyone I meet their value,” Justin says. This mission is largely fueled by his root belief: When you connect to your soul, everything changes.This root belief is at the core of every conversation and interaction Justin has. His rare mix of street and book smarts, and great heart make him a naturally born leader with an innate talent of understanding others. Justin is the co-founder of Root + River, which believes every great brand is a spiritual experience. Together with his business partner Emily Soccorsy, Root + River has become the rebel child of the branding world, helping Fortune 500 leaders, defiantly driven marketers, small business owners and everyone in between, practice a new modern way of branding. Justin is most comfortable on a stage, where he commands a room with his pithy wisdom, wisecrack jokes and no-fluff style to challenge everyone to look inward. The course of history can be changed, he says, with a single well-delivered speech. When he’s not co-leading Root + River or keynoting, Justin is an artist. His creativity manifests in many forms, including writing and sharing his signature #musings, mentoring, songwriting, blogging on Medium and LinkedIn and any other medium that allows him to share his heart unapologetically and freely with the world.

What does it mean to inward and redefine our brands in the midst of change? In this episode I talk to Emily Soccorsy and Justin Foster about intrinsic branding and what it means in the context of our changing reality. You'll love hearing how Emily and Justin started their working relationship and then founded Root + River six years ago. Plus, what they've developed and created since then. They also share their fresh perspective on branding and how it touches very other part of your business. This is an episode you won't want to miss! Thanks for spending time with us today. Head over to the show notes for all the links and resources mentioned in this episode, plus 20% off Emily and Justin's branding course. Let us know what takeaways you got from this episode on Instagram! Talk to you there! SHOW NOTES: www.TheStrategiste.com/episode18

This interview left me pretty darn speechless. Justin Foster, today's guest on On the Path was such an amazing guest. Justin believes "when you connect to your soul, everything changes," and we talk about how that is true in not only business, but in your personal life as well. We talk about the importance of the creative mind, how to discover what you are here to do and how to authentically return to yourself in order to live your best life. This is a DO NOT MISS episode! "Justin is an entrepreneur, speaker, writer, poet and mentor. Along a journey that started on a cattle ranch in eastern Oregon to all 50 states and 6 countries, Justin has worked with leaders of every sector and industry to help them create vibrant, relevant, mission-based brands. Co-founder with Emily Soccorsy of the intrinsic branding firm Root + River, Justin is a relentless advocate for unleashing the power of being human."

Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.

Hello listeners, Today's guests are Emily Soccorsy (So-KOR-SEE) and Justin Foster. They founded Root and River. Justin did some consulting for Emily at a Fortune 500 company. They then joined forces and started Root and River, where they work with companies to scale their brand around their mission. We had a great discussion about connecting mission to the brand and moving the brand from something constructed for external audiences to something that comes from the inside out. We also discussed the challenges of running a company when the founders are in two different locations. You can find more information about Root and River here: https://rootandriver.com/ We love to hear from our listeners, send us your questions, comments, and suggestions at bela.and.mike@gmail.com - we will answer your questions in a future episode. Mike and I would like to thank the law firm of Phillips Lytle, LLP for sponsoring this podcast episode. We are proud to partner with Phillips Lytle because of the entrepreneurial approach they take to legal matters and their long history of success with startup businesses. Please reach out to Phillips Lytle Partner Rich Honen at 518-618-1225 or visit PhillipsLytle.com. This podcast produced by our friends at Bizi Media Thanks for listening, Bela and Mike --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/bela-musits/message Support this podcast: https://anchor.fm/bela-musits/support

When building your marketing strategy, it's important to incorporate your branding into everything you do. "Small Business Stacey" interviews Emily Soccorsy and Justin Foster of Root + River to share how to connect culture and marketing to create a relevant brand. #SmallBusinessSuccessStories Episode Transcript http://smallbizmarketingspecialist.com/show74 Join Our Facebook Group - Small Biz Marketing Success Facebook Group ► https://www.facebook.com/groups/SmallBizMarketingSuccess/ Currently Featured Marketing Programs: 6 Days, 6 Simple Steps Small Business Marketing Transformation Mini Course ► https://SmallBizMarketingSpecialist.com/transform D-O-N-E Marketing ► https://smallbizmarketingspecialist.com/done ACTION Marketing Program ► https://smallbizmarketingspecialist.com/actionplan/ Join Us On Social LinkedIn ► https://www.linkedin.com/company/small-biz-marketing-specialist/ Facebook ► https://business.facebook.com/SmallBizMarketingSpecialist Facebook Group ► https://www.facebook.com/groups/SmallBizMarketingSuccess/ Twitter ► https://twitter.com/SmallBizStacey Google+ ► https://plus.google.com/109676232612473506882 YouTube ► https://www.youtube.com/channel/UC82SEYfUdeC0MaWwJAtmN3g

Creating an authentic personal brand is important because everything that we develop in business is based on creating a personal brand. As sales reps, polishing your personal brand must be a priority to stand out to everyone no matter where you go or where you are.  Emily Soccorsy and Justin Foster are co-founders of intrinsic branding practice Root + River. They have combined their experience and expertise in branding and passion for personal growth to guide individuals in combining authentic original brands that attract new opportunities and levels of possibilities.  The intrinsic practice  Both Emily and Justin believe that every great brand is a spiritual experience. As coaches, they guide individuals regardless of the roles they play in the organization. Their goal is to make them understand that deep foundational soul of their brand and put that into practical use every day.  Branding is a practice, which means you need to do it every single day whether you are aware of it or not. Intrinsic practice will help you be aware of the things that you do and get organized around them so that those things will have far greater impact for a longer time.  What is branding? In simple terms, a brand is how other people experience what you believe. The brand is how people experience you in everyday situations and conversations. If you understand what that experience is giving to people, you can tap into that in a more conscious manner to help build your brand in a way that has greater impact.  Frank Rogers is a good example. He is a great salesperson who developed a thought leadership brand. He doesn't wait for the market to tell him what to say. Instead, he leads from the front.  Chip Scholz from North Carolina is another example. He is an executive coach with a very memorable brand who uses a direct and Socratic approach in his coaching.  Regardless of the audience you are talking to and the role you have, whether you're a coach or a sales leader, you must follow the same principles because you are responsible for two brands. First, you're responsible for your personal brand, and second, you're responsible for the brand that you are representing.  There are three specific qualities in intrinsic branding: inner traits that show up in the outer world.  Be original.  Don't be a karaoke singer or cover band. Be an original thinker, an original producer.  Articulate well. Learn how to tell your story eloquently, consistently, and compellingly. Do this without hesitation and insecurities. Share your story from the heart with conviction.  Be vulnerable. Do not give a packaged version of yourself. It is best to carry the lightest armor you can because when you do, you emanate something.  All three traits help to make a brand a positive contagion.  Originality  Anyone in any position has an opportunity to take an inventory of what their true expertise is and what they are better at doing than anybody else. If you are good in sales, ask yourself how it manifests, what it looks like for you, and in what aspect of the selling process you are crushing it.  These are difficult questions to answer because most times, what comes easily to us doesn't get much value. But if you are able to tune into the things that you are good at and able to share those with people, you'll have the opportunity to be an original thinker and brand yourself as a thought leader in whatever sliver of space that is.  Make sure that you share the tips that you have and give feedback to people who are open to it. You begin to build your brand by being a thought leader when you differentiate yourself in those conversations.  Fear Many feel apprehensive in speaking and expressing their original self because of two reasons: the fear of becoming an over-promoter and the social emphasis on humility.  There is a fear of overdoing things and the feeling of bombarding people with content they don't really need. But sharing is a moral obligation if the content is good and you are producing something that is helpful for the community.  The second one is humility.  While humility is a beautiful trait, it is unfortunately a terrible brand strategy because you have to suspend the idea that you're not special.  Conditioning From a very early age, we are conditioned to put the emphasis on other people and not on ourselves. People who talk about themselves are looked down upon.  But the truth is you have a voice and you have a message. You have something that transcends the product or service that you are selling, and you have a piece of yourself to offer to the world. You can't do these things if you choose the road of humility.  As a sales rep, it is your role to share your gifts with the world, and the way people can access your gifts is through your products and services.  Consistent authenticity  Authenticity comes from knowing who you are and what you can do. It stems from acceptance and conviction. When you discover who you are, the next thing you need to master is how to achieve consistency.  In branding, it's not the most technically talented that wins; it's the most consistently authentic that wins. #Branding   Austin Kleone mentioned in his book Steal Like an Artist that you need to steal from the people who inspire you instead of copying them.  Brene Brown is a great example. She built her brand by investigating what she found interesting and curious about the world. She then shares what she learns and talks openly about it. She is authentic and consistent in what she does.  The same is true for Gary V. Many would say he is  “too much” but that's the way he builds his brand. He shows up, answers questions, and talks a lot. But still, he is being paid for it because he is sharing something that he is good at. If you're going to hold yourself accountable to something, hold yourself accountable to authenticity. Inspiration The TSE brand prides itself on being personal to our clients. Even now with thousands of people listening to our podcasts, we make it a goal to be the same people we were before. When people connect with us on LinkedIn, we try to communicate with them and send something personal.   In Justin's assessment, The Sales Evangelist brand strives to be inspirational before it's informational. As it turns out,  peoples' brains are full of information, but there's always room for inspiration. People welcome inspiration because it's nourishment to the soul.   Listen to your audience  Listen to your audience. People often talk about the ideal market in terms of sales but we don't like that language. We favor the ideal audience and what you need to do with an audience is to take in their feedback. Your audience can give you energy and you can respond to that. It will help you hold things a little bit longer and move through things a bit quicker.  Salespeople must be responsive to the audience from an emotional standpoint. You don't do this by sending out surveys every other day. You do this by asking them questions, listening to them, and incorporating the things they said through your work.  Articulate  When you have something to say, you need to say it well, which means you need to write and speak with a level of excellence. Building a great authentic brand requires one to both write and speak well because it's the only way that the audience can access you. You need to find a balance.  You can make a system where you go out, do things, and speak. Learn how to produce interesting and consumable content. Learn how to create an explanation that's going to incite curiosity and interest to engage people in conversation.  It is important to simplify your message and infuse energy and emotion as much as possible. It's got to have the unexpected quality as well.  Simple, unexpected, and emotional are the three ingredients in making interesting content that people would be inclined to share it to the world.  This is what articulation is and it comes from practice. It is a type of discipline. The skill of articulating well isn't a natural ability; it's a product of frequent practicing.  Vulnerability  You have to push back against several thousand years of biological and social programming to become a great brand. Branding is far more about conviction. It comes from having an open front and strong back, according to Brene Brown. It is important to show your audience a little bit of the behind-the-scenes. Vulnerability means sharing your true self to the world. It is about being honest and telling people how you are doing or what you are doing.  Many find this challenging, however, and the line between what's private and what's public is difficult to cross.  Being vulnerable means sharing parts of the journey: the little lessons and failures along the way and opening yourself up to feedback. Contrary to what many think, vulnerability isn't about confessing everything. It's about showing your client that you are human and that you are relatable.  Michael Jordan failed so often that he was cut from his team, but he was able to push through, and that made him more human. It made him relatable and people have hope because of his story. They believe that they can do it, too.  Show the mess a little bit without being too self-deprecating. Vulnerability means a lot of different things but for us; it's a behavior and an action.  Who you are as a brand Set aside time to dive into who you are as a brand. Ask some thought-provoking questions and do the deep work with the intention of translating that into your action. Remember that you are your first client. It is important to practice self-care and to take care of the energy centers of physical health, mental health, emotional health, and spiritual health.  Be better so that everyone around you benefits. The world needs the best version of you, not a worn-out version of you. There is no better brand than vibrancy, and vibrancy comes from nourishment.  “Creating an Authentic Personal Brand” episode resources  Check out rootandriver.com for resources on how to create an authentic personal brand. Connect with Emily Soccorsy and Justin Foster on LinkedIn. Sales Management Simplified by Mike Weinberg is a great book that teaches simple concepts about sales leadership. Check it out and tell me what chapter of the book you liked the most.  This episode is brought to you in part by Audible, your one-stop shop for thousands of books across genres. Go ahead and check out audibletrial.com/tse to get a free book and to enjoy the 30-day free trial.  It's also brought to you in part by the TSE Certified Sales Training Program, a helpful course for sales leaders and sales reps in finding better prospects, having more meaningful conversations, and knowing how to ask the most powerful questions to close deals. Don't miss the opportunity of becoming a sales savvy and check out the program. The first two episodes are absolutely free. Visit thesalesevangelist.com/freecourse to find more information about the program.  This episode has been nothing short of fun and I hope you feel the same way too. If you enjoyed it, please give us a 5-star rating on Apple podcast. You can also listen to more contents by clicking subscribe. Share this podcast to your sales reps friends in whatever platform they use, they can find us in Google Podcast, Stitcher, and Spotify.  Audio provided by Free SFX and Bensound.

We recently sat down with branding experts Justin Foster and Emily Soccorsy from Root and River, an intrinsic branding firm… Read more Why Traditional Branding is Failing you with Justin Foster and Emily Soccorsy Episode 11 The post Why Traditional Branding is Failing you with Justin Foster and Emily Soccorsy Episode 11 appeared first on Vezina Consulting, L.L.C..

Warning: this podcast is not for you! In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful insights on branding in this podcast.    Emily and Justin share their beliefs in intrinsic branding. In the old world, marketing was about the false use of emotions. Nowadays brands like Patagonia and Harley Davidson connect to an emotion that's already there: the emotion of belonging. How this can be achieved is shared by Emily and Justin.  As Seth Godin already indicated: "People buy from you for 2 reasons. They know you and secondly, they trust you. This process is also about making choices in finding the right customer. Root+River actually has a warning label on their website: We are not for everyone. But we might be for you. The practical use of marketing technology in the branding process is discussed. Main take away: Create a human-centric view of process and systems! Contact details: Website: https://rootandriver.com/ LinkedIn Emily Soccorsy: https://www.linkedin.com/in/emilysoccorsy/ LinkedIn Justin Foster: https://www.linkedin.com/in/fosterjustin/ If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting at 17:37) how you can develop a brand story for your small business that's in alignment with your core beliefs. They introduce the "5 Core Beliefs or Root Beliefs" approach to small business branding. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

This week, Emily Soccorsy and Justin Foster from Root + River join us to discuss how reputation is earned and not designed and why being a great leader does not necessarily mean being the loudest person in the room.

In this episode, I speak with Justin Foster and Emily Soccorsy of Root + River branding about following the Golden Rule when marketing your book.

Hosts James Patrick and Jason Black start the show off talking about Jason’s new venture Agstract Apparel and their upcoming yoga event called Agtive. They then welcome in brand specialist and co-owner of Root + River, Emily Soccorsy. Emily shares the story of how Root + River was born with the idea that branding was […]

Emily Soccorsy and Justin Foster: Your Leadership Brand Emily Soccorsy and Justin Foster are from Root + River. They are brand strategists and marketers who believe that your brand is how other people experience what you believe. In this episode, Emily and Justin show us the key steps to create a framework for your leadership brand. Key Points Branding is something that begins inside of you. Much of branding is just uncovering what’s inside of you, articulating it, and then reflecting it outward. We’re living in a world where we can no longer get away with pretending to be something we’re not, so we have no alternative but to be ourselves. If you reverse engineer a brand failure, it’s usually because of a poor leadership decision, not a marketing problem. Whenever there is an outward branding problem, look inward. The most successful brands are the ones that have a minuscule chasm between their public brand and how they operate internally. Most missions come from suffering. What problem does the organization solve in the world? When there’s a connection to a belief, it becomes the message that then permeates every aspect of an organization. Branding becomes an invitation to believe what you believe. Our obsession with branding and marketing being finished is part of the problem. It’s always good for your brand to take a stand. Three questions to ask when building a brand: What do you believe in? What’s your mission? How do you create value in the world? Resources Mentioned Root + River An Open Letter on Branding Oatmeal v Bacon: Oatmeal is Boring, Bacon is Not - The Branding Book for People that Care* by Justin Foster Related Episodes The Five Elements Of Your Personal Brand, with Heather Backstrom (episode 133) The Four Stories Leaders Need For Influence, with David Hutchens (episode 148) How to Stand Out, with Dorie Clark (episode 189) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Emily Soccorsy and Justin Foster: Your Leadership Brand Emily Soccorsy and Justin Foster are from Root + River. They are brand strategists and marketers who believe that your brand is how other people experience what you believe. In this episode, Emily and Justin show us the key steps to create a framework for your leadership brand. Key Points Branding is something that begins inside of you. Much of branding is just uncovering what’s inside of you, articulating it, and then reflecting it outward. We’re living in a world where we can no longer get away with pretending to be something we’re not, so we have no alternative but to be ourselves. If you reverse engineer a brand failure, it’s usually because of a poor leadership decision, not a marketing problem. Whenever there is an outward branding problem, look inward. The most successful brands are the ones that have a minuscule chasm between their public brand and how they operate internally. Most missions come from suffering. What problem does the organization solve in the world? When there’s a connection to a belief, it becomes the message that then permeates every aspect of an organization. Branding becomes an invitation to believe what you believe. Our obsession with branding and marketing being finished is part of the problem. It’s always good for your brand to take a stand. Three questions to ask when building a brand: What do you believe in? What’s your mission? How do you create value in the world? Resources Mentioned Root + River An Open Letter on Branding Oatmeal v Bacon: Oatmeal is Boring, Bacon is Not - The Branding Book for People that Care* by Justin Foster Related Episodes The Five Elements Of Your Personal Brand, with Heather Backstrom (episode 133) The Four Stories Leaders Need For Influence, with David Hutchens (episode 148) How to Stand Out, with Dorie Clark (episode 189) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.