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How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that. Jim is a speaker, podcaster, and bestselling author ("Limitless"), who's become a world-class voice in cognition and accelerated learning. He's worked with Google, Harvard, Nike, Oprah and Elon Musk to name a few. But Jim isn't just a brain expert: he's also an excellent communicator and loves distilling his message into short, powerful statements his community calls "Kwik-isms". In this week's episode, bestselling author Donald Miller sits down with Jim to discuss the in-depth story behind his brand, brainstorm soundbites they can use to make his offer instantly appealing to customers, and Jim shares his process for making sure he uses AI effectively and without turning off his brain. Check out Jim Kwik's newly released book, "Limitless Daily", here: https://www.amazon.com/Limitless-Daily-Train-Brain-Master/dp/1401978940 ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast ---------------------- Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
Mark Young is the CEO of Ryze Agency, where he helps brands scale through world-class marketing, sharp product positioning, and operational clarity. Mark has built multiple successful businesses and has become a trusted advisor for founders looking to break through plateaus and expand into new markets. He has recently published a series of 5 books titled the Ecommerce Brand Guide to the Galaxy with Benjamin Hardy.Highlight Bullets> Here's a glimpse of what you would learn…. Differences between selling on Amazon and Shopify, focusing on intent-based versus cold traffic marketing.Common misconceptions brands have about marketing metrics, particularly the focus on ROAS.Importance of understanding customer acquisition cost (CAC), lifetime value (LTV), and average order value (AOV) for sustainable growth.Strategies for increasing average order value through upsells and bundles.The significance of customer experience and retention marketing on Shopify compared to Amazon.The role of storytelling and brand identity in engaging customers on Shopify.Examples of successful and unsuccessful brand strategies in e-commerce.Actionable takeaways for brands looking to scale on Shopify.The impact of brand loyalty and customer relationships on long-term success.Recommendations for influential books and tools in the e-commerce space.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon's intent-based selling and Shopify's cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the "holy trinity" of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Shift from “conversion” to “connection” Stop treating Shopify like Amazon. Build demand through storytelling, content, and brand experience—optimize for trust and engagement before expecting conversions.Scale with the right metrics (not ROAS) Track and optimize your CAC:LTV:AOV triangle. Aim for a 1:3 CAC:LTV ratio, and be willing to accept lower short-term ROAS to acquire high-value customers.Increase AOV + retention to unlock profit Bundle products, upsell, and improve post-purchase experience. Focus on repeat buyers (email/SMS, loyalty, CX) to maximize LTV and make your paid acquisition sustainable.Timestamps:00:00:38 Introduction to the E-comm Breakthrough PodcastThe announcer introduces the podcast, aimed at helping seven-figure e-commerce business owners unlock their full potential and growth.00:00:52 Host's Introduction and Guest WelcomeHost Josh Hadley introduces himself and the episode's guest, Mark Young, CEO of Ryze Agency and author.00:02:12 The Challenge of Scaling from Amazon to ShopifyMark discusses why brands successful on Amazon often struggle on Shopify, highlighting the fundamental differences between the platforms.00:04:15 Amazon vs. Shopify: Intent vs. Cold TrafficA breakdown of how Amazon is an intent-based platform, while Shopify requires cold traffic marketing and brand storytelling.00:05:57 Common Misconceptions Brands Have with AgenciesMark explains the two types of clients he encounters: startups who think they know everything and brands with agency trauma.00:08:20 The Problem with Over-relying on ROASMark details why Return on Ad Spend (ROAS) is a "fool's metric" and how agencies can manipulate it.00:11:02 The Holy Trinity of E-commerce MetricsMark explains the three core KPIs brands should focus on: Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Average Order Value (AOV).00:18:24 The Importance of Average Order Value (AOV)Discussion on why an AOV of at least $50-$100 is crucial for profitability due to shipping costs and consumer psychology.00:21:09 Focusing on Customer Experience and RetentionMark argues that brands focus too much on acquisition and not enough on creating an impressive backend customer experience.00:24:49 The Mindset Shift from Amazon to ShopifyBrands moving from Amazon must learn to focus on customer experience and brand storytelling, which Amazon handles for them.00:28:11 Building a Relational BrandThe importance of creating a personal, relational brand on Shopify, as opposed to Amazon's transactional nature. People buy from people.00:33:19 Be the Guide, Not the HeroUsing the "StoryBrand" framework, Mark explains that brands should act as the guide (Gandalf) for their customer (Frodo).00:35:09 Case Study: A Successful Skincare BrandA brand succeeded by understanding its brand voice, embracing omnichannel marketing, and defining clear goals for its agency partnership.00:38:00 Case Study: A Failed BrandA brand failed due to a reactive CEO, a singular focus on top-line revenue, and training customers to expect constant discounts.00:41:38 Three Actionable TakeawaysJosh Hadley summarizes the key lessons: understand your brand story, focus on LTV over ROAS, and prioritize customer retention.00:44:03 Mark's Most Influential BooksMark shares his favorite and most influential books, including works by Donald Miller, Will Guidara, and Stephen Covey.00:45:12 Leveraging AI in BusinessMark discusses how his agency uses AI, specifically "Claude bots," to imagine a new kind of business, not just automate tasks.00:48:08 Who to Follow in the E-comm SpaceMark recommends following Alex Hormozi and Donald Miller and emphasizes the value of nano and micro-influencers over macro-influencers.00:49:16 How to Connect with Mark YoungMark shares where listeners can find him, his books, and his agency, and discusses his passion for helping entrepreneurs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites "Ryze Agency": "00:02:01" "Shopify": "00:02:55" "
Gravity - The Digital Agency Power Up : Weekly shows for digital marketing agency owners.
If you've ever commissioned a website or a rebrand and felt like something was off - that it didn't quite land with the right people - this episode gets into why. Julie Diver has been running her creative and growth agency, 39 Steps, since 2003. What she's learned in that time is something most business owners never hear from their designers or web developers: the output is rarely the problem.This episode matters to you because whether you're a consultant, a founder, or a senior leader building authority, your brand is either working for you or against you. And if you haven't done the deeper work first, no amount of beautiful design will fix that.Three things we got into:✳️ Clarity on who you're actually for has to come before any creative work begins - commissioning design without it is putting money into the wrong place, every time.✳️ Julie's Market Street methodology - a three-part framework covering discovery, definition, and recommendations - helps leadership teams understand where they really are before deciding what to change.✳️ Internal buy-in matters as much as external identity - when your team understands and believes in the brand, they become your most credible advocates in the marketplace.Julie's Amplifiers - three things to do straight away:✳️ Read StoryBrand by Donald Miller alongside They Ask, You Answer by Marcus Sheridan - Julie's two go-to books for anyone serious about messaging and marketing.✳️ Look at the Brick - a physical device that lets you schedule when you can access apps on your phone. A simple tool for recovering attention and cutting procrastination.✳️ Pick up The Crossroads of Should and Must by Elle Luna - a beautifully made book about the gap between what we feel we ought to do and what we're actually called to do. Worth it at any stage of business or life.If this episode gave you something to think about, hit the subscribe or follow button wherever you're listening. There's a new conversation every week, and you won't want to miss one.About Julie : https://39steps.co.uk/Timestamps00:00 - Introduction00:38 - Welcome and episode overview02:26 - Introducing Julie Diver and 39 Steps04:05 - Why identity has to come before growth04:56 - How the Market Street methodology was born08:19 - The real problem behind "we need a new website"11:25 - Common mistakes clients and agencies both make16:20 - Getting really clear on your target persona17:22 - Why frameworks foster freedom18:33 - Inside the Market Street process - discovery, definition, recommendations24:41 - Discovering a brand rather than creating one28:59 - How internal culture and external brand are connected32:54 - How Julie has sustained and grown a business for over 20 years34:43 - The origin of networking - and why it still works38:21 - Referrals, content, outreach - what actually drives growth42:31 - Why discomfort is worth leaning into43:16 - Julie's three amplifiers50:20 - Where to find Julie and 39 Steps52:35 - Closing thoughts----Get your copy of my Personal Brand Business BlueprintIt's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.Mentioned in this episode:Signature StudioGet started today - signtaturestudio.me
✏️ Your Profit & Loss is the report card for your business. If you're making decisions based only on your bank balance, you're missing one of the most powerful tools available to you. Learn what a P&L is, why it matters, and how it can help you build a more profitable business.
Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the "curse of knowledge," why people say "I'll think about it," and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action. ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast ---------------------- Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
This week's Summer Series is a two-fer on the essential skill of storytelling. Whether pitching an investment fund to a prospect, an idea to a portfolio manager or CIO, or a request of a family member, storytelling helps you get what you want. To help understand the art and science of storytelling, Matt Dicks – a retired middle school teacher and author of the best-seller Storyworthy, and Don Miller – creator of Storybrand, a business started with his book of the same name – describe how to improve your storytelling ability. Learn more about Capital Allocators University. Try ALEX by Admired Leadership. Learn More Follow Ted on Twitter at @tseides or LinkedIn Subscribe to the mailing list Access Transcript with Premium Membership Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
You didn't sign up to post your morning coffee. You didn't sign up to document every corner of your house or have strangers know your dog's name. And if building a personal brand means becoming an influencer, you want no part of it. The problem is that's not what a personal brand actually is, and this episode is here to clear that up once and for all. Kate has been in this industry for eight years, and she's watched personal brand go through three completely distinct chapters: the pre-COVID era of authority signalling and low-frequency formality, the COVID era of personality-first documentation culture, and now the AI era, which has changed everything again. Because when AI made information free and infinite overnight, it also made one thing infinitely more valuable: your perspective. That is the entire game right now. Not your lifestyle. Not your hot takes. Not how many platforms you're on. Your point of view. In this episode she draws the clearest line she's ever drawn between what an influencer is and what a personal brand is, and why conflating the two has been keeping a lot of brilliant business owners from showing up online at all. She walks through why depth beats width every time, why you can run a seven-figure business with 5,000 followers, and why someone with 400,000 followers can have nothing to sell. She also gets into the two-platform rule, why consistency will always outperform volume, how to pull perspective out of even the most personal content so it actually builds your business, and what the non-negotiable components of a personal brand actually are. She then walks through some of the best personal brands in the online business space right now including Donald Miller, Mel Robbins, Alex Hormozi, Cody Sanchez, and Gary V, and breaks down exactly what each of them is doing right and why it works. If you've been avoiding personal brand because you think it requires something it doesn't, this is the episode that gives you your own back Timestamps:01:56 Personal brand vs influencer02:59 Common misconceptions05:53 Three eras of branding12:11 AI makes POV king16:37 Influence vs trust20:50 Privacy and BTS content23:22 Consistency over volume25:37 Followers and platforms29:54 Personal brand role models38:53 Core principles recap To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click HERE. To apply for ITI, click HERE. To submit a question to be answered on the podcast, click HERE.
Tim joins me for this conversation with our good friend Josh Bradshaw. Josh first came into our lives when he started dating our long time friend, Maggie Amini. Josh and Maggie are now married and recently welcomed baby Ruby into their lives.And when I first heard Josh's story, I was enthralled. Sometimes God reminds us through testimony just how creative He is, and today we get to hear all about his childhood years in London, what eventually brought him to fall in love with Jesus, and the wild story of how he landed in Texas where he's lived and served in different ministry capacities for nearly 20 years. This conversation is full of hearty laughs and poignant moments as we talk about everything from culture shock, to pressures high schoolers face today, the 401k that is relationships, and what we pray for our children. Ahh, this is such a good one - I've been so eager to share it!Memorable Quotes:“My parents were genuinely living by faith.”“I believed in Jesus from a young age but didn't really want anything to do with him if he looked like that.”“I lied my way through the interview. I could just make stuff up because I grew up in church and I wanted to get out of the house, I wanted to do something different, I had no future with this failed high school transcript.”“I didn't hear the gospel part, just the soccer part.”“I think it's Blue Like Jazz by Donald Miller where he talks about how he hated jazz music, and then he talks about how he went somewhere, probably New Orleans, and sees a guy playing jazz music, blood, sweat, and tears and goes - ‘wait that's jazz music? I like that.' It was the same for me and Jesus.”“All of a sudden, my 9-year old brother blurts out - ‘There's something different about Josh.' And no one really gave that any thought…but I went upstairs that night and said, ‘Jesus I don't know what you're doing, but I'm in.'”“One of my friends says that his 401k is relationships. And that's exactly what my life felt like.”Show Notes:Blue Like Jazz by Donald MillerJohn 10:10Psalm 42Subscribe to Josh's Substack where he writes on faith, marriage, work, and the everyday ways God shows up.
In this episode bestselling author Donald Miller gives you a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority, and even gives you time to actually get the work done. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that drives growth. ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast ---------------------- Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
Time isn't your biggest problem. The way you're using it is. Learn how theme days and Financial Fridays can help you stop reacting and start building a more profitable business.
Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn't a soft skill on the sidelines of success. It's what opens doors. When people feel rushed, ignored, or talked at, they pull back. But when they feel heard, valued, and understood, they lean in. Trust starts to grow, and that trust can change everything from team culture to client relationships to sales. So how do you become more magnetic without sounding fake, forced, or overly polished? This week, Donald Miller shares a simple framework for building trust in everyday conversations. He explains why connection matters as much as competence and breaks down three practical moves. Don shows how rushed energy creates tension, why curiosity builds trust, and how small phrases can make people feel safe and valued. He also shares practical tips to help you ask better questions, make people feel seen, and stay calm in hard conversations. Tune in to learn how to build trust and become someone people want to work with. ---------------------- If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast ---------------------- Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
✏️ Short Description Profit and cash flow are not the same thing. Learn why your business can be profitable on paper but still have no money in the bank, and what you can do to fix it.
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story? In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift changes everything. He shows how to talk about your customer's problem, communicate why you care, prove you can help, and make the next step clear. Don also shares simple website tests to help customers quickly understand what you offer and why it matters. Tune in to create messaging that drives more sales. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
When sales slow down, many business owners think the answer is to expand into a new market, add new services, or even start a second business. But what if that's exactly the wrong move? In this episode, I explain why chasing the next opportunity often hurts the business that's already making you money. We talk about the hidden costs of expanding too early, why most businesses haven't even scratched the surface of their current market, and how staying focused can lead to greater profits than constantly chasing something new. Before you start another business, add another service, or expand into a new area, listen to this episode. Sometimes the fastest way to grow is to stop chasing and start dominating. ----------------------------- DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS
This week the FAB ladies review Doubt by John Patrick Shanley. It's 1964, St. Nicholas in the Bronx.A charismatic priest, Father Flynn, is trying to upend the school's strict customs, which have long been fiercely guarded by Sister Aloysius Beauvier, the iron-gloved Principal who believes in the power of fear-based discipline. The winds of political change are sweeping through the community, and indeed, the school has just accepted its first black student, Donald Miller. But when Sister James, a hopeful innocent, shares with Sister Aloysius her guilt-inducing suspicion that Father Flynn is paying too much personal attention to Donald, Sister Aloysius sets off on a personal crusade to unearth the truth and to expunge Flynn from the school. Now, without proof besides her moral certainty, Sister Aloysius locks into a battle of wills with Father Flynn which threatens to tear apart the community with irrevocable consequences. Listen in as the ladies discuss and review this powerful and thought provoking film. Cheers! https://en.wikipedia.org/wiki/Doubt_(2008_film)—Miramax Films *Please be advised this episode is intended for adult audiences and contains adult language and content. We are expressing opinions on the show for entertainment purposes only. Dedication: To our patrons, thank you, thank you, thank you!!
A killer stalked the neon glow of Hollywood's gay bars. For years, his victims were overlooked, their stories nearly erased. In a city of bright lights, a forgotten serial predator found the perfect place to hide.In the late 1970s and early 1980s, Los Angeles' queer nightlife was booming—but beneath the celebration lurked a brutal predator. Donald Miller preyed on gay men, exploiting a time when violence against the LGBTQ+ community was too often ignored or dismissed. In this episode, Jordi and Brad uncover one of the most forgotten chapters in queer history, piecing together a chilling series of attacks that exposed systemic indifference, fear, and injustice. This LGBTQ+ true crime podcast explores a haunting gay serial killer case through a queer perspective, honoring victims whose names deserve to be remembered while examining why this devastating story faded from public memory.Hosted by Jordi and Brad, Beers With Queers brings chilling crimes, queer stories, and twisted justice to light, all with a cold one in hand.Press play, grab a drink, and join us as we uncover one of Hollywood's darkest forgotten crimes—and ensure these victims are never forgotten again. Hosted on Acast. See acast.com/privacy for more information.
Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please everyone get ignored. When a company doesn't stand for anything, customers have no reason to care. The brands people truly love give customers something bigger than a product. They create a sense of identity, belonging, and trust. People start to feel like they are part of something. And when that happens, customers stick around, tell their friends, and defend the brand. So what makes people care enough about a brand to proudly stand behind it? In this episode, Donald Miller explains the psychology behind brands that develop loyal, cult-like followings. He shares examples from brands like Milwaukee Tool and RRL to show how strong brands attract loyal customers by clearly standing for something and pushing back against an enemy. Don also looks at public figures like Bernie Sanders, Donald Trump, and Taylor Swift to explain how strong beliefs, clear identity, and shared rituals build devoted communities. Tune in to learn how taking a clear stand can turn your customers into loyal evangelists of your brand. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
Failure isn't the opposite of success—it's often the path to it. In this solo episode of Travis Makes Money, Travis Chappell reflects on the lessons he's learned from interviewing world-class athletes, entrepreneurs, authors, and leaders who have all developed a healthier relationship with failure. Drawing on conversations with guests like Paul Pierce, Bernard Hopkins, Trey Gowdy, Donald Miller, and others, Travis shares why reframing failure as feedback can unlock resilience, better decision-making, and long-term success in business and life. On this episode we talk about: Why successful people view failure as valuable data rather than a final verdict How fear of embarrassment keeps people from pursuing meaningful opportunities Lessons from elite performers including Paul Pierce, Bernard Hopkins, and Trey Gowdy Why entrepreneurs with previous failures often outperform first-time founders Practical ways to make better decisions, learn from setbacks, and keep moving forward Top 3 Takeaways Failure is feedback, not identity. The most successful people separate failing at something from being a failure, allowing them to learn, adapt, and improve. Fear of embarrassment is often more limiting than fear of failure. Worrying about what others think can prevent you from taking the very actions that lead to growth and fulfillment. Experience compounds through setbacks. Every failure provides lessons that improve judgment, resilience, and decision-making, making future success more likely. Notable Quotes "Failure is just information. It's feedback. It's data." "You either win or you learn—there is no losing." "Don't allow the fear of failure or the fear of embarrassment to dictate your life." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell/ Instagram: https://www.instagram.com/travischappell/ Other: https://travischappell.com A Word from Our Sponsors: - Visit DrinkAG1.com/TMM to get a free AG1 Travel Case with 7 free AG1Travel Packs in your Welcome Kit with your first AG1 subscription order while supplies last. - Go to Leesa.com for 25% OFF select mattresses (through July 26, 2026) PLUS get an extra $50 off with promo code TMM, exclusive for my listeners - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney Learn more about your ad choices. Visit megaphone.fm/adchoices
Even the most accomplished people—from fighter pilots and bestselling authors to entrepreneurs and comedians—struggle with imposter syndrome. In this solo episode, Travis Chappell shares one of the biggest recurring themes he's uncovered after interviewing more than 1,000 high performers. Drawing insights from guests like Michelle "Mace" Curran, Donald Miller, Michael Hyatt, Tanner Chidester, and Nikki Howard, Travis explores why self-doubt is universal, how confidence is actually built, and the practical steps anyone can take to stop imposter syndrome from holding them back. On this episode we talk about: Why imposter syndrome affects nearly every high achiever—even those at the top of their field How confidence is built through evidence and repeated action, not affirmations alone The difference between healthy self-doubt and overconfidence without experience Why focusing on hope instead of worry changes how you approach challenges A simple exercise for creating your own "stack of undeniable proof" to overcome self-doubt Top 3 Takeaways Confidence comes from accumulating evidence through action. Every challenge you overcome becomes proof that you can figure out the next one. Imposter syndrome isn't a sign that you don't belong—it's often a sign that you're growing into something new. Keep an "evidence file" of your accomplishments, wins, and moments of resilience to revisit whenever self-doubt starts creeping in. Notable Quotes "You don't build confidence by speaking affirmations in the mirror—you build a stack of undeniable proof that says you are who you say you are." "Imposter syndrome is not a personal weakness. It is a shared human condition." "Belonging followed the accumulation of the proof, not the other way around." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell/ Instagram: https://www.instagram.com/travischappell/ Other: https://travischappell.com A Word from Our Sponsors: - Visit DrinkAG1.com/TMM to get a free AG1 Travel Case with 7 free AG1Travel Packs in your Welcome Kit with your first AG1 subscription order while supplies last. - Go to Leesa.com for 25% OFF select mattresses (through July 26, 2026) PLUS get an extra $50 off with promo code TMM, exclusive for my listeners - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode was produced by Sarah Vorhees Wendel of VW Sound
You've got clients on your calendar right now who don't actually feel like a fit. Maybe you like them fine, maybe the check clears, but something about the work feels harder than it should. If you've ever caught yourself hoping a client doesn't cancel instead of hoping they book again, this episode is for you.Adam and Jess are three episodes deep into their "Is This Actually Yours?" series, and this one turns the lens on the client sitting across from you. Adam opens with his own story of coaching an avatar he'd inherited from a past container, the recruiters and leaders he was "supposed" to coach because that's who he'd always coached, whether or not there was any real passion behind it. Jess flips the coin and names the other version of this trap: coaches who build their avatar around who they want to become someday instead of who they've actually gotten results for. Both point to the same root problem. When you coach from an identity that isn't fully yours, whether inherited or aspirational, the mismatch shows up in your calendar.The conversation builds toward the Avatar Fit Filter, three questions Adam and Jess use to audit a client roster: do you like them, can you and will you help them with the specific outcome you've defined, and can they actually afford you. Jess adds a bonus filter on top: do your current clients reflect who you are at your best, or who you were willing to settle for before you had confidence in your pricing and your process.What you'll learn:Why coaching to an old professional identity keeps you stuck with the wrong clientsThe difference between inheriting an avatar and reaching for one you haven't earned yetThe three-question Avatar Fit Filter for auditing your current rosterWhy discounting your price is usually a sign you've got the wrong client, not the wrong priceJess's BEAT method (Break, Examine, Audit, Tune) for slowing down before you scaleA red light, green light exercise for your calendar that makes the wrong clients easier to spotWhy "inviting" beats "convincing" every time you're signing a new clientThe big idea here is simple but uncomfortable: your calendar is currently full of information about what you actually believe about your business, whether or not that matches what you'd say out loud. Every client you're afraid to lose, chasing to close, or discounting for is telling you something about a mismatch between your defined outcome and who you're actually letting onto your calendar. The fix isn't dramatic. It's an audit, not a demolition.Notable quote: "If you ever have to feel like you're selling or convincing, it's not the right client." — Adam RoachResources mentioned:Rory Vaden (referenced as a recurring influence on positioning and strategic client selection)Donald Miller's jar and label metaphor (referenced, though Adam misremembered the exact line, which Jess corrected: you cannot read the label from inside the jar)Graham Cochrane's "I will invite you, but I'm not gonna chase you" framingILC community: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoTimestamps: [00:00] Intro: Part 3 of 5, is the avatar actually yours [01:10] Why this is the most timely conversation in their world right now [02:29] Coaching to an old identity: Adam's "that guy that built" story [06:00] The "founder" title trend and inherited containers [07:33] Peeling off borrowed labels, the jar and label metaphor [10:36] Jess's BEAT method: slow down to speed up [11:42] The three-question Avatar Fit Filter [13:55] Naming the framework and why outcome-fit matters more than liking someone [16:15] Discounting price as a signal you have the wrong client [18:48] The red light, green light calendar exercise [20:55] Whys vs. whos vs. whats [22:26] Wrap-up and where to find moreReady to build a coaching business you're proud of? The ILC community is where coaches go to stop guessing and start growing. ilovecoachingco.com/discover
If you had the chance to buy your own business today... would you? In this episode, I share one of my favorite coaching exercises that helps business owners step out of the daily grind and see their business through a completely different lens. Imagine you're buying your business from someone else. What would you notice? Would the financials give you confidence? Would the customer experience impress you? Would your employees, systems, inventory, and processes make you excited to invest? This simple exercise helps you stop making excuses and start identifying opportunities. You'll learn how to evaluate your business objectively, uncover hidden weaknesses, and use your business numbers to make smarter decisions that lead to more profit. Sometimes the biggest breakthrough comes from looking at your business with fresh eyes.
In the eighth episode of season 5, of Disruptors at Work: An Integrated Care Podcast special host Dr. Brandy K. Biglow, Doctor of Behavioral Health (DBH) program alumna at Cummings Graduate Institute for Behavioral Health Studies (CGI), is joined by Dr. Jeremy Henderson-Teelucksingh, CGI DBH program alum and Kat Vasquez for a conversation about the role of marketing in behavioral healthcare. The conversation explores the unique challenges behavioral health professionals face when promoting their services, the importance of visibility and accessibility, and practical ways organizations can improve their messaging without losing sight of their mission. By reframing marketing as an extension of care, this episode shows how thoughtful communication can support stronger patient engagement, better access, and more meaningful health outcomes.About the Podcast Guests:Dr. Brandy K. Biglow, DBH, LMHC, CCTP, CIMHP, CGI DBH program alumna, is the CEO and co-founder of Renovation Integrative Health, LLC. She has served as a mental health professional for 12 years, where she has supported others in her role as a counselor, clinical supervisor, and licensed clinical program manager. She is a burnout expert, a licensed mental health counselor and supervisor for mental health and marriage and family therapists in Florida, a certified clinical trauma professional, a certified integrated mental health practitioner, a certified individual coach, and a certified group coach. Dr. Brandy uses an integrative health approach infused with humor, empathy, and current information from research (anecdotal and qualitative). Prior to her career in mental health, she educated and supported students as a certified K-12 Exceptional Education teacher for 10 years. Brandy is passionate about her work: supporting people on their journey to design a life of harmony, continuing to establish to status and significance of Doctors of Behavioral Health in the United States and globally, and advancing the model of integrated behavioral health. Her long-term goals are to open an integrative health clinic.Dr. Jeremy Henderson-Teelucksingh, DBH, LPC/MHSP, LCMHC, NCC, CCMHC, CGI DBH program alum, is a counselor, leadership and management coach, and corporate and community human relations consultant. As a counselor, Jeremy works with adults (individuals, couples, and families) who experience PTSD/trauma, abuse in the context of family relationships, anger, obsessive-compulsive disorder, anxiety, relationship issues, and more. Jeremy also works with the LGBTGEQIAP+ community (teens and adults) and is an “out” counselor with a history of diversity, equality, inclusion, and belonging advocacy. Jeremy approaches counseling from a multicultural and social justice viewpoint and has lived and worked in many US states and countries, which Jeremy draws from to understand the client's unique experience.Kat Vazquez, is a brand strategist and Marketing Director with a passion for turning powerful ideas into compelling stories that move people to action. As Director of Marketing at Renovation Integrative Health and Owner/Director of First Impressions Studios, she operates at the intersection of brand strategy, content marketing, and video production. She helps visionary leaders clarify their message, build their audience, and grow their impact. Kat brings a multi-platform fluency to every engagement, drawing on frameworks from StoryBrand by Donald Miller, Alex Cattoni, Rachel Pedersen, and Chris Do to craft campaigns that convert. Whether she's developing a full brand strategy, leading a multi-day production, or building a launch sequence from scratch, her work starts with one truth: you can have the best offer in the world, but if the right people don't hear it in a way that moves them, it doesn't matter. When she's not crafting strategy or behind a camera, Kat is fueled by a love of travel, culture, and the stories she learns and gets to tell through her travels.
Hiring your next employee might be the best decision you ever make... or one of the most expensive mistakes. In this episode, we break down the two questions every business owner needs to answer before adding another person to the team: Do you truly need the help? Can your business actually afford it? We discuss why hiring won't fix an unprofitable business, how to know when your current team is being underutilized, and why adding another employee often masks training, leadership, or process problems. We also cover the difference between employees and subcontractors, when outsourcing makes more sense than hiring, and how every new hire should help create more sales, more profit, or free you up to work on growing the business. If you're thinking about making your first hire or adding to your team, this episode will help you make that decision with confidence.
Most Realtors spend their marketing talking to the 5% of people buying or selling today. Marc Davison thinks that's exactly why it isn't working. In this episode, Keith Robinson sits down with the co-founder of 1000WATT to explore why most real estate marketing misses the mark, how storytelling creates memorable brands, and why the agents who stop promoting themselves and start telling better stories will win the next generation of consumers. If you've ever wondered why your marketing isn't getting the response you hoped for, this episode will change the way you think about branding. Links mentioned during the episode: Joseph Campbell: https://www.jcf.org/learn/joseph-campbell-heros-journey Donald Miller: https://storybrand.com/ 1000WATT Signal Event: https://signal.1000watt.net/ The Home Tells the Story: https://www.instagram.com/reels/DTmApJekWrl/ Connect with Marc on LinkedIn and X. Learn more about 1000WATT at 1000watt.net. Secure your ticket at https://www.unlockconference.com/ and use discount code REIU20 for 20% off your ticket. *Lock in your spot now before the price goes up.* Code can be used on all full-priced passes leading up to the event and cannot be combined with any other discounts. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/ The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of eXp World Holdings, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.
Nicole Bedard is a brand photographer, video storyteller, and educator specializing in visual storytelling for makers, artists, and creative business owners. Through photography, video, and social media strategy, she helps businesses showcase the craftsmanship and stories behind their work in a way that builds connection and visibility online. Nicole Beadard Photo + Video Nicole is on Instagram Links and Resources; The Big Leap by Gay Hendricks Creative Calling by Chase Jarvis Building A Story Brand by Donald Miller Canva The Sew Much More Podcast is sponsored by; Klimaka Studios The Workroom Channel Scarlet Thread Consulting The WCAA The Curtains and Soft Furnishings Resource Library National Upholstery Association Workroom Tech
What if the most powerful fundraising tool you have isn't your data? It could be a single five-second moment.Great missions don't always speak for themselves. Social entrepreneurs are often sitting on compelling, real-world stories (the very reason they started their work) but struggle to translate that into messaging that actually moves people. Adam breaks down why that gap exists and what to do about it.Drawing on Matthew Dicks' Storyworthy and Donald Miller's Building a StoryBrand, Adam walks through a practical framework for finding the emotional core of any story: a five-second moment of transformation. Once you know that moment, you know where your story ends and where it needs to begin. From there, it's about knowing your audience and placing them at the center of the journey, not yourself.The conversation also gets into the unglamorous, everyday work of building a story practice: brain dumps, voice notes, and logging small moments before they disappear. And for organizations working with vulnerable populations, Adam addresses the ethics of capturing others' stories, including consent, anonymization, and fair compensation. Real-world examples from Hot Chicken Takeover and Goodwill illustrate what it looks like when impact is woven into the business model rather than bolted on as an afterthought.Episode in a glance00:00 The Power of Impact Storytelling02:34 The five-second moment of transformation (Matthew Dicks)03:31 Know your audience before you craft your story04:04 The classroom example: one story, three different audiences07:19 Placing your customer as the hero (Donald Miller)10:08 Frameworks for Effective Storytelling11:34 "Homework for Life" and capturing stories daily12:36 Adam's brain dump system for social media content15:42 Ethical storytelling with vulnerable populations17:26 Hot Chicken Takeover: lead with product, not mission18:32 Goodwill as a model for impact woven into the business20:10 Ethical Storytelling and PracticeResources MentionedStoryworthy by Matthew Dicks Building a StoryBrand by Donald Miller
Fear comes in many forms. Sometimes it's fear of numbers. Sometimes it's fear of what those numbers will tell you. Learn why facing your Profit & Loss could be the most profitable decision you make this year.
This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results? In this replay host Donald Miller and and former host Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
My focus here is not on being a hero in the fashion our culture uses the word, in regard to caretaking humanity and saving the world. A quick search for the hero's journey says it is a universal story structure where a protagonist ventures out of their comfort zone, faces a major crisis, wins a victory, and returns home profoundly transformed, and in this I find a core of human desire. In author Donald Miller's book, A Million Miles In A Thousand Years he takes a script writing course and is taught that a good story is about a character who wants something, and overcomes conflict to get it. We all seem to inherently desire deep, fulfilling experiences, and those by proxy tend to include an effort in order to achieve them. Making the effort and overcoming some challenges are part of what make the experience fulfilling. So my expert on the topic is Peter Bailey. Professionally Peter has worked as a leadership strategist for four decades in more than 50 countries. But my interest is Peter's research and discoveries in “Developing Your Heroic Journey Mindset,” of which he has a TED talk by the same title. Recently he's written a book, The Epic of You : Reframe Your Past To Navigate Your Future. As you will hear, at the heart of heroism is not what has happened to you, but how you have responded to life. Peter experienced a difficult childhood and in adulthood has traveled through many of the main trials of life and love. I wanted to dig into how we understand and navigate our lives as we face crisis and not let them dictate the outcomes of our lives. Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices
Learning your numbers isn't just about understanding a Profit & Loss statement. It's about building confidence, making better decisions, creating more profit, and giving yourself the freedom to build the business and life you truly want. Whether you're just getting started or you've owned your business for years, your journey changes the moment you stop guessing and start understanding your numbers. I'd be honored to be a small part of that journey. ----------------------------- DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS
Buyers trust a peer who has been there over a brand on a soapbox. In this episode of Content Amplified, Scott Hild, who leads brand and marketing at Propeller, a management consulting firm that helps companies through transformation, breaks down what he calls the visible expert strategy: telling the company's story from its people's point of view instead of from the brand. Scott explains how this differs from generic thought leadership. Rather than publishing "five things you need to know about X," his team tells the story of a real client conversation: what the client was thinking, how the conversation went, where they started, and where they ended up. He gets specific on the parts most teams skip: deciding the purpose of a piece before making it, using a StoryBrand-style rubric so the audience can see themselves as the hero, picking which internal experts to build programs around ("go with your hot hand," the people with genuine passion), and developing content abstracts across formats for the whole year. If you run marketing for a firm that sells expertise instead of a product, this conversation gives you a model you can act on.About ScottScott Hild leads brand and marketing for Propeller, a management consulting firm that helps companies through transformation: business process, operating model, organizational design, and increasingly AI. Scott's team works on the change, people, and strategy side of AI, helping clients align their AI initiatives to their business goals rather than the technical side. He describes Propeller as a "credence business," one that sells its people and their expertise rather than a product, which is why he puts those experts front and center in the firm's content.Show NotesConnect with Scott on LinkedIn: https://www.linkedin.com/in/scotthild/StoryBrand by Donald Miller (referenced as a framework Scott's team uses)Text us what you think about this episode!
From minor league hockey coach in Surrey, British Columbia to CEO of a full-service marketing agency, Jared Harman joins host Kevin L. Warren to connect championship culture and leadership lessons from the ice to building high-performing business teams. EP.529In this Sports Chasers Interview Session, Jared Harman — CEO and co-founder of The One Group Agency and a former goalie and minor hockey coach — breaks down discipline, respect, role clarity, and coaching people differently, and how those principles drive accountability and culture in business. He explains The One Group Agency as a full-service marketing firm (content, websites, social, digital ads, and podcast production) serving roughly 60 monthly retainer clients with a 16-person team.Kevin and Jared dig into why system beats talent, how to scale systems while staying fluid with new tools and AI, hiring for ethics and values first, and using Donald Miller's "Building a StoryBrand" to simplify messaging and guide clients. They compare sports pressure vs. business pressure and close with a rapid-fire round on golf, FIFA, and the Vancouver Grizzlies NBA return debate.⭐ HIGHLIGHTED CHAPTER⚙️ Why System Beats Talent (23:05) — Jared explains why a repeatable system out-performs raw talent every time, and how role clarity and accountability turn good people into a winning team. This is the heart of the episode for any leader, founder, or coach.
This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Today's replay is about cognitive load. The idea is simple: It basically means if your marketing makes people think too hard, they don't buy. This episode dives into the science behind why that is. You'll learn how high cognitive load messaging is hurting your business, and how to make your message easier to understand, remember, and act on. Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
Want to know exactly how much you need to sell to hit your profit goal? In this episode, we use a simple formula and your Profit & Loss statement to reverse engineer your sales target and build a more profitable business.
You finally nailed your messaging. Your offer makes sense. People are signing up. And then you launch your group program, or step on a stage, or start a podcast, and suddenly none of it works anymore. What happened?This is the final episode in our seven part Maslow's Mountain series, and it might be the most important one. Adam and Jess close out the series by naming the exact thing that trips up coaches right after they've had success: they treat what they learned like a checklist. Check the box, move on, forget it ever happened. Then they step into a new space, a new offer, a new stage, and they climb right back to the top of the mountain they just spent six episodes learning to climb down from.Adam calls it language creep. Jess calls it the now what problem. Either way, it's the same pattern. You build a one to one practice using Maslow's hierarchy to meet your avatar where they are. It works. Then you launch a group program, or get invited to speak, or start a podcast, and you go right back to summit language. "I built this incredible framework." "Here's everything I've accomplished." And the audience you're now in front of doesn't speak that language, because they're standing somewhere completely different on the mountain than you are.What You'll Learn:Why "checklist thinking" is the most common reason coaches lose momentum right after a winThe difference between the mountain you climbed and the mountain you're climbing next, and why your messaging has to reset for each oneWhy authority on a stage doesn't come from sounding smart, and why over explaining actually loses your audienceHow to use Maslow's hierarchy as an audit tool for slide decks, ad copy, funnels, and anything else you put in front of your avatarThe real difference between being an educator and being an influencer, and why neither should be your identityA practical way to use AI to prepare for podcast guest appearances, keynotes, or any new platform by feeding it your messaging and asking for an audit, not a generic summaryWhy this entire seven part series comes down to one sentence: it's not about youThe Big Idea:Every time you move to a new "mountain," whether that's launching a group program, stepping on a stage, or starting a podcast, your avatar resets to their own base camp. Your framework, your payoff, even your credibility can stay the same. But your language has to meet them where they are, not where you are. The coaches who keep winning are the ones who keep auditing their messaging against Maslow's hierarchy every single time they show up somewhere new.Notable Quote:"You don't have to look good and be right to gain authority. Your feet being on the stage already give you authority." - Jess WebberResources Mentioned:Story Brand and Hero on a Mission by Donald Miller, referenced as ongoing filters for hero vs. guide positioningGet Paid to Coach free guide at ilovecoachingco.com/get-paid-to-coach$10K+ Coaching Offer Challenge at ilovecoachingco.com/challengeREAL Coach Method Membership at ilovecoachingco.com/discoverInstagram: @ilovecoachingco / @adamrroach / @coachjesswebberYouTube: youtube.com/@ilovecoachingcoJoin the Community:If you're building a coaching business, already running one, or just starting to think about it, ILC has resources for wherever you are. Free guides, live and virtual events, and a community built specifically for coaches who want something that's actually theirs. Find it all at ilovecoachingco.com.
What if the problem isn't your business? What if the problem is that you're trying to force yourself into a life you no longer want? In this episode, we have an honest conversation about something most business owners never talk about: what happens when you hate being a business owner. Some people are struggling because they simply haven't figured out their numbers yet. They love being a business owner but need to understand their Profit & Loss, pricing, debt, cash flow, and profitability. Others hate every aspect of business ownership. They hate sales. They hate marketing. They hate managing people. They hate the pressure and responsibility. Those are two completely different situations. The question is: Which bucket are you in? Today we're talking about how to know the difference and what to do next.
You built something that works. You know it works because clients have told you so. But when it comes time to share that proof, something freezes up. It feels like bragging. It feels like selling. So you say nothing, or you bury the win in data and credentials nobody asked for, and the person on the other side of the table leaves without knowing you could actually help them.That's exactly what Adam and Jess dig into in this episode, the sixth in their seven-part Maslow Mountain series. And the answer is simpler than most coaches expect: one story, told from the right place on the mountain, does more than a hundred polished sales calls ever could.The whole premise of "Proof That Works" is that testimonials and case studies aren't marketing tools. They're relationship tools. When you frame a client win as a story, told from the client's perspective and anchored at the level of the problem they were actually experiencing, the right avatar can see themselves in it. They stop evaluating you and start imagining what's possible for them. That's the shift from a sales call to a discovery call where they end up asking you how to work together.Jess shares a real example from a recent introductory call: one client story, one clearly articulated outcome, and every objection the prospect had was handled before it was ever spoken. No pitch, no close, just proof told as narrative. Adam builds on that with the flywheel framework: one offer, one conversion, one payoff, one testimonial, one story that keeps repeating as you continue to attract the same avatar.The conversation also addresses the coaches who hesitate to share wins because they don't want to come across as self-promotional. Adam and Jess are clear on this distinction: promotion is about you, proof is about your client. When the story centers the avatar as the one who did the work and achieved the outcome, you are not the hero of that story. You're the guide. And that framing changes how people receive it entirely.What you'll take away from this episode:Why one well-told client story outperforms a library of testimonials no one readsHow to tell a story that lands at the right level on Maslow's Mountain, so it actually connects with the person you want to attractThe storytelling framework: context, emotion, obstacle, resolution, and how to sequence them so your avatar sees themselves before you ever mention your offerWhy proof and promotion are two completely different things, and how to tell which one you're doingHow pre-handling objections through story means you never have to answer them directly on a callThe specialist vs. generalist distinction and why generalist coaches struggle to build any proof that actually convertsHow to turn a single client result into a flywheel that keeps attracting the right people consistentlyThe big idea: Coaches who struggle to attract clients usually have enough proof. What they don't have is a story. The proof exists in their work. The story is what makes it land with the next person who needs it. When you stop trying to convince and start telling the truth about what happened for someone else, you move from selling to serving. And the close takes care of itself.Notable quote:"I don't ever feel like I'm promoting. I just feel so confident in the outcome that I've gotten people that it makes it easy to connect." -- Jess WebberResources Mentioned:StoryBrand framework (Donald Miller) -- referenced as context for guide vs. hero languageILC community and events: ilovecoachingco.comInstagram: @ilovecoachingco / @adamrroach / @thejesswebberYouTube: youtube.com/@ilovecoachingcoReady to stop guessing and start growing? The ILC community is where coaches build real, aligned businesses grounded in their actual expertise. Join us at ilovecoachingco.com.
Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you're actually in. So how do you protect the relationship without getting steamrolled? In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of Negotiation Made Simple, to talk about what to do when nice stops working. John explains how to spot competitive negotiators, use power without letting your ego drive, and shift a stuck conversation toward a smarter outcome. You'll learn when to accommodate, when to compete, and when to hit pause before the whole thing blows up. Listen in to learn the skills to turn a tense negotiation into a better result. Buy "Negotiation Made Simple" here: https://www.amazon.com/Negotiation-Made-Simple-Relationships-Delivering/dp/1400336325 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
Most business owners are busy. The question is: are they actually successful? In this episode, we talk about one of the biggest traps small business owners fall into—confusing activity with progress. Just because you're working long hours, running from job to job, and staying busy every day doesn't mean your business is growing or becoming more profitable. We discuss the difference between working IN your business versus working ON your business, why so many owners avoid looking at their numbers, and how failing to carve out time for planning keeps them stuck in the same cycle year after year. You'll learn why protecting time to review your business, improve systems, develop your team, and understand your Profit & Loss report may be the most important work you do all week. If you're tired of spinning your wheels and ready to build a more profitable business, this episode is for you. ----------------------------- DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS
In this solo episode of Travis Makes Money, Travis reflects on some of the biggest lessons he's learned from an incredible lineup of past guests, including Josh Peck, Scott Harrison, Jack Carr, Jordan Harbinger, Randy Couture, Joe Gatto, Donald Miller, George Kamel, and more. Drawing on conversations with entrepreneurs, entertainers, athletes, authors, and thought leaders, Travis uncovers the recurring themes that separate successful people from everyone else. From the power of generosity and networking to the importance of systems, environment design, and earned confidence, this episode is packed with practical wisdom that can help anyone build a more successful and fulfilling life. On this episode we talk about: Why access and opportunity often come from simply asking and leading with generosity The hidden costs of success, including burnout, identity shifts, and personal sacrifice How systems consistently outperform motivation when it comes to achieving goals Why changing your environment is often the fastest path to personal reinvention How confidence is built through action, repetition, and evidence—not positive thinking Top 3 Takeaways Relationships compound when you lead with generosity. The most successful people focus on helping others without keeping score, creating opportunities that often come back in unexpected ways. Systems beat motivation every time. Long-term success in business, health, and finances comes from creating repeatable processes rather than relying on willpower. Confidence is earned through action. The people who appear confident aren't necessarily fearless—they've simply accumulated enough evidence through repeated practice and experience. Notable Quotes "Access comes from asking." "You do not rise to the level of your goals; you fall to the level of your habits." "Confidence is the receipt you earn from multiplied effort over time." Connect with Travis Chappell: Instagram: https://www.instagram.com/travischappell LinkedIn: https://www.linkedin.com/in/travischappell Website: https://travischappell.com Podcast: https://travischappell.com/podcast A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
Donald Miller is one of the most influential voices in branding, marketing, and business storytelling. As the bestselling author of Building a StoryBrand, he has helped entrepreneurs, corporations, and even government organizations clarify their messaging and connect more effectively with customers. In this episode, Travis breaks down the biggest lessons he learned from his conversation with Donald, covering everything from simplifying your message and leveraging AI to the power of storytelling, positioning, and relentless optimism. On this episode we talk about: Why confusion kills sales and simplicity wins customers How AI can accelerate your work without replacing human judgment and creativity The role of "delusional optimism" in entrepreneurship and long-term success Why businesses should position themselves as the guide rather than the hero How Pixar's storytelling process reveals the importance of structure and planning Top 3 Takeaways If people have to work to understand your message, you've already lost them. Simplifying your communication is one of the fastest ways to improve sales and customer engagement. AI is a powerful tool for creating drafts and generating ideas, but great results still depend on human judgment, taste, and decision-making. Successful entrepreneurs combine strong belief with relentless action. Optimism alone isn't enough—it must be paired with consistent execution. Notable Quotes "Confusion is the enemy. Simplicity is the game." "AI is a dirty, rough draft machine, not a replacement for genius." "Delusional optimism is a feature, not a bug." Connect with Donald Miller: LinkedIn: https://www.linkedin.com/in/donaldmiller Instagram: https://www.instagram.com/donaldmiller/ Other: https://storybrand.com Book: Building a StoryBrand 2.0 A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
Believing in what you sell is one thing. Asking someone to pay for it is another. When it's time to talk price, follow up, or close the deal, everything starts to feel awkward. So you wing it, avoid the hard questions, and hope the customer decides on their own. But hope is not a sales strategy. What if selling could feel less like pressure and more like helping someone cross the finish line? In this week's episode, Donald Miller talks with Jonny Holsten, CEO of Bridge Selling and author of Fix Your Broken Sales Calls. Jonny explains why so many sales conversations fall apart and shows you how to guide buyers through a simple "bridge" from pain to purchase. You'll learn how to ask better questions, qualify without sounding rude, present the right solution, and close the sale without the cringe factor. Listen in to learn how to make sales feel clear, helpful, and a lot less awkward. Buy Jonny's book here: https://www.amazon.com/Your-Broken-Sales-Calls-Conversations-ebook/dp/B0GG5532KF Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing? In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY refined its language, avoided confusing customers, and learned to position each service around the real problem it solves. Listen in to learn how the right words can help customers understand your value and buy with confidence. Need help finding the right people to grow your business? Visit:http://belaysolutions.com/donaldmiller Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
In today's episode, we'll dive into a fascinating twist on the e-commerce journey — what happens when you buy back the very brand you once sold. Ben will share the lessons, emotions, and strategic insights behind exiting — and then re-entering — your own business. Highlight Bullets> Here's a glimpse of what you would learn…. Ben Leonard's entrepreneurial journey with Beast Gear, from initial investment to seven-figure exit.Challenges faced after selling Beast Gear to Thrasio, including mismanagement and loss of brand identity.Importance of effective inventory management and the consequences of overleveraging.The significance of building a genuine consumer brand beyond basic Amazon tactics.The role of intellectual property protection and the impact of neglecting it.Insights on the operational difficulties during the COVID-19 pandemic and its effects on e-commerce.Strategies for diversifying sales channels and avoiding dependency on a single platform.The importance of quality in products and overall business operations.Marketing strategies for brand awareness, including the use of influencers and social media.Lessons learned from reacquiring and reviving a brand in a competitive market.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with entrepreneur Ben Leonard, who built Beast Gear into a seven-figure brand before selling it to aggregator Thrasio. Then buying it back after mismanagement caused revenue to collapse. Ben reveals how Thrasio abandoned the brand-building strategies that drove Beast Gear's success, mishandled inventory, and neglected intellectual property protection. He shares lessons on diversifying beyond Amazon, maintaining product quality, and building genuine customer communities. Ben also discusses his new dad-focused baby carrier brand, Tuco, and offers actionable advice on scaling e-commerce businesses sustainably.Here are the 3 action items that Josh identified from this episode:Build a brand, not just an Amazon listing Engage customers off-Amazon (TikTok, email, events) and create a loyal community—not just traffic.Treat inventory like risk, not just growth Forecast per SKU, avoid over-ordering, and ensure sell-through within ~6 months to prevent cash flow disasters.Diversify early and protect your moat Expand beyond Amazon (Shopify + social channels) and actively enforce IP to protect your brand from copycats.Timestamps:00:00:34 Introduction to the EpisodeThe host introduces the guest, Ben Leonard, and the topic: buying back his brand after selling it to an aggregator.00:02:14 The Brand's Decline Under New OwnershipBen confirms his brand crashed after he sold it to the aggregator Thrasio due to mismanagement and operational failures.00:05:41 The "Magic" Thrasio IgnoredBen explains his original success came from building a true brand with customer relationships, which the new owners dismantled.00:09:27 The Financial FalloutBen reveals the brand's revenue plummeted from $6 million to about half a million dollars under Thrasio's ownership.00:13:13 Three Key Mistakes by the AggregatorThe host summarizes Thrasio's critical errors: inventory mismanagement, ignoring off-Amazon branding, and failing to protect intellectual property.00:19:51 Why You Must Diversify Beyond AmazonBen stresses the need for Amazon sellers to act like real brands and diversify channels to build a sustainable business.00:22:23 The Revival Playbook for Beast GearBen outlines his bootstrapped strategy to revive the brand, focusing on TikTok Shop and rebuilding community goodwill on a budget.00:27:08 Launching a New Brand: TucoThe conversation shifts to Ben's new venture, Tuco, a baby carrier startup designed specifically for dads.00:32:22 When to Implement Brand Awareness StrategiesBen and Josh discuss when a brand should start investing in top-of-funnel marketing and diversifying beyond its primary channel.00:37:40 Three Actionable Takeaways for Brand OwnersThe host summarizes key lessons: diversify with solid processes, avoid inventory leverage, and work with creators for brand awareness.00:42:13 Ben's Final Three QuestionsBen shares his most influential book (The E-Myth), favorite AI tool (Claude), and an e-commerce professional to follow.00:45:51 How to Connect with BenBen shares the best places for listeners to find him online, primarily LinkedIn and his personal email address.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Shopify": "00:03:03""Amazon": "00:03:03""TikTok": "00:09:54""YouTube": "00:19:51""TikTok Shop": "00:23:10""Meta Ads": "00:24:07""WordPress": "00:35:58""Email Marketing": "00:36:33""Claude (AI Tool)": "00:43:03""LinkedIn": "00:45:09""Ecomm Breakthrough Website": "00:46:24"Books"Quit Stalling and Build Your Own Brand by Ben Leonard": "00:01:01""Building a StoryBrand by Donald Miller": "00:21:31""The E-Myth Revisited by Michael Gerber": "00:42:25"Videos"Brand Rescue Mission": "00:08:17""Escaping the Amazon Goldfish Bowl": "00:19:51"Podcasts"Operators Podcast": "00:09:54"Other Mentions"Forbes": "00:01:01""Peregrine Commerce": "00:25:41""Sean Cowie": "00:44:09"Episode Sponsor:This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If ...
How to Find the Sentence That Makes Buyers Stop Scrolling Your offer is solid. Your audience is there. So why are the right people still scrolling past you? Your messaging isn't giving them a reason to stop. Donald Miller, founder of StoryBrand, walked into a $300 million oil and gas company, gave them a three-word tagline, and drove a 99% lift in their test market. In this episode, he shares his PACE framework, the five soundbites every business needs, and the three questions buyers silently ask in the first five seconds on your homepage. Your messaging fix starts here. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free Live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. StoryBrand Messaging Intervention by StoryBrand Donald Miller on Instagram HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Build Your Messaging Around the PACE Framework — Donald Miller's PACE framework gives you five soundbites to anchor every piece of marketing you create: Problem, Answer, Change, End result, plus Empathy. When you build all five and use them consistently, you give your audience one clear story across your homepage, your emails, and every social post you publish. 2️⃣ People Only Buy What Helps Them Survive — Every product anyone has ever bought, they bought to increase their chances of survival. That's why Donald says your soundbite has to position you as a survival asset. When your messaging makes the right person feel you're moving them closer to the security and growth they're after, they stop scrolling and listen. 3️⃣ Pass the Five-Second Test on Your Homepage — When someone lands on your website, you have five seconds to answer three silent questions. What do you offer, how will it make my life better, and what do I do to buy it. Open your homepage right now, read it for five seconds, close the tab, and check if you can answer all three. That gap is often where your sales are leaking.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.
Most leaders are making decisions in a world that keeps changing faster than their plans can keep up. Tactics expire. Trends fizzle. Teams get confused. And when pressure rises, it's easy to chase quick wins instead of building on something solid. But what if the best way to grow through uncertainty isn't to find a better tactic, but to lead from better principles? In this episode, Donald Miller talks with Chase Koch, executive vice president at Koch Industries and co-author of Becoming a Principle-Driven Leader, about what it takes to lead when the stakes are high and the future is uncertain. Chase shares the principles his father, Charles Koch, taught him, the business failures that made those lessons stick, and why knowing what people are truly best at can change everything. Listen in to learn how to make better decisions and run your business with more clarity when everything around you keeps changing. Get Charles and Chase's book, Becoming a Principle-Driven Leader, here: https://www.amazon.com/Becoming-Principle-Driven-Leader-Principles-Enduring/dp/1637635249 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
It's easy to give up on people when they disappoint us, miss expectations, or don't seem to fit the role they're in. But great leaders know people are rarely just "good" or "bad" at work. More often, they're either understood or misunderstood, positioned well or placed poorly. What would change if you started looking for people's potential before writing them off? In this episode, host Donald Miller talks with Brian Hooks, CEO of Stand Together and co-author of Believe in People, about how leaders can unlock more value by helping people discover and use their gifts. They discuss building stronger teams, solving social problems from the bottom up, and why believing in people may be one of the most practical leadership decisions you can make. Listen in to learn the secret to putting people in the right role so they can do their best work. Brian's book is out now, get it here: https://www.amazon.com/Believe-People-Bottom-Up-Solutions-Top-Down/dp/1250200962 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
Anything that works has the same 5 elements behind it. Anything that fails is missing one of those. That is true for businesses, relationships, and personal goals. Most people never stop to ask which piece is broken. They stay busy, execute harder, and measure the wrong things. But success is not random. It follows a pattern. What if achieving your goals comes down to understanding that pattern and making sure every piece is in place? In this episode, Donald Miller sits down with Dr. Henry Cloud to unpack the 5 components behind every successful outcome. They explore why belief matters more than motivation, how your brain filters what's possible, and why success always leaves clues you can follow. Tune in to learn how to identify what's missing, focus on what actually moves the needle, and start building momentum toward the future you want. Buy Dr. Henry Cloud's new book now: https://www.amazon.com/Your-Desired-Future-Essential-Steps/dp/0063487837 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
Remarkable customer experiences don't happen because someone on your team happened to be in a good mood. They happen when a business decides, in advance, how people should feel at every step. Without that kind of intention, even great companies become forgettable. So how do you design moments customers actually remember and share? In this episode, Donald Miller sits down with Will Guidara, author of Unreasonable Hospitality, to talk about how business owners can turn everyday transactions into memorable moments. Will explains why hospitality is not just for restaurants, how systems can teach your team what "right" looks like, and how his new field guide helps companies build teams, create a culture of excellence, and deliver magic in a deliberate, repeatable way. Listen in to learn how to make customers feel seen and turn that into a competitive advantage. Learn from Will: Will Guidara / Unreasonable Hospitality https://www.unreasonablehospitality.com/ Unreasonable Hospitality The Field Guide https://uhthefieldguide.com Pre-Meal Newsletter https://www.unreasonablehospitality.com/premeal If you want help creating messaging that drives sales, attend the next StoryBrand Your Business Live workshop for direct teaching from Don and hands-on guidance from a StoryBrand certified marketing Guide: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Buy the updated Building a StoryBrand 2.0 https://storybrand.com/building-a-storybrand-book-new/?utm_medium=podcast&utm_source=podcast&utm_campaign=basb2.0&utm_term=sbpod&utm_content=BASB2.0