Podcast appearances and mentions of donald miller

If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop     Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please everyone get ignored. When a company doesn't stand for anything, customers have no reason to care. The brands people truly love give customers something bigger than a product. They create a sense of identity, belonging, and trust. People start to feel like they are part of something. And when that happens, customers stick around, tell their friends, and defend the brand. So what makes people care enough about a brand to proudly stand behind it?     In this episode, Donald Miller explains the psychology behind brands that develop loyal, cult-like followings. He shares examples from brands like Milwaukee Tool and RRL to show how strong brands attract loyal customers by clearly standing for something and pushing back against an enemy. Don also looks at public figures like Bernie Sanders, Donald Trump, and Taylor Swift to explain how strong beliefs, clear identity, and shared rituals build devoted communities. Tune in to learn how taking a clear stand can turn your customers into loyal evangelists of your brand.     Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Not every business owner wants to build a big company with employees and layers of management. Some people simply want a profitable business they can run themselves. And that is completely valid. Let's talk about the realities of staying solo in business. There are challenges, including the lack of income security when work slows down. But there are also powerful advantages if you run the business intentionally. We discuss how solo business owners can maximize their profits by focusing on efficiency, pricing correctly, and knowing exactly what financial goal they are working toward. When you understand your numbers and work backward from the income you want to earn, you can build a small business that is both simple and highly profitable. You do not have to build a huge company to win. You just need a plan and a clear focus on profit. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live       Chances are, you already know that story is everything when it comes to growing your business. Customers who feel invited into a narrative engage more, understand more, and buy more. The harder question has always been a practical one: where do these stories actually go, and how do you write them without starting from scratch every time?   In this episode, Donald Miller shares the exact 7-part AI prompt he uses with clients to transform flat copy into story-driven messaging, from landing pages to keynotes to product descriptions on Amazon. He walks through how to name the problem, agitate it emotionally, state a clear need, and only then introduce your product as the solution. Use this formula correctly, and you're not just writing better marketing. You're making it nearly impossible for your customer to look away.         Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Many small business owners get excited about sales numbers, but sales alone do not determine success. The real measure of a healthy business is profit. In this episode we talk about the difference between the top line and the bottom line. You will learn why focusing only on sales can leave you working harder without actually making more money. A business with strong sales but weak profits will struggle to pay bills, invest in growth, or pay the owner what they deserve. If you want a successful business, you have to pay attention to your numbers and focus on building profitable sales. Because at the end of the day, the bottom line is what truly matters. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

McKay reveals why the most critical factor for success in business and life isn't the product, price, or timing, but the power of a compelling story. He demonstrates that the "best story wins" by reframing value, creating emotional connection, and motivating action in ways that data and features alone cannot.Drawing on case studies from disruptive brands like Canva, Duolingo, and Moderna, McKay shows how storytelling can redefine entire industries. He breaks down powerful communication frameworks, including Simon Sinek's "Golden Circle," Donald Miller's "StoryBrand," and Barbara Minto's "Pyramid Principle," to provide a clear roadmap for crafting impactful narratives. By positioning the customer as the hero and the business as the guide, he illustrates how to move beyond product features to address core human motivations and frustrations. Ultimately, this episode equips listeners with the tools to craft irresistible stories that capture attention, build loyalty, and drive results.Main Themes:Why the best story always wins in businessThe StoryBrand Framework: Positioning the customer as the heroSimon Sinek's Golden Circle: Starting with "Why"The Pyramid Principle: Leading with the answer firstCase studies in storytelling: Canva, Duolingo, Apple, and PatagoniaUsing "anticipation hooks" to engage listenersTapping into the brain's "narrative network" to create emotional connectionHow fictional stories dramatically increased the value of simple productsReframing complex technology (Moderna's mRNA) into a simple, empowering narrativeShifting from a product-focused to a story-focused sales approachTop 10 Quotes:"The best story wins.""A story is a piece of information wrapped in emotion.""People don't buy what you do; they buy why you do it.""Your customer is the hero. You are not, nor is your product. You are the guide.""When you start with ‘why', you attract believers, not just buyers.""Stories put the other person in receptive mode.""Instead of injecting a vaccine, we teach your body how to solve the problem itself.""Clarity beats suspense or confusion every time.""Beliefs drive actions, both positive and negative."Show Links:Open Your Eyes with McKay Christensen

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Sacha Awwa founder of Sacha Awwa Marketing Group explains how her agency helps small businesses avoid wasted marketing spend by focusing first on strategy and then execution. By combining go-to-market planning with tactical implementation, her agency now charges monthly retainers ranging from $2,500 to $10,000, helping companies grow through targeted and efficient marketing. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Sacha Awwa shares that patience is one of the hardest things in growing a small business. She explains that many entrepreneurs feel pressure from society to constantly achieve the next milestone, which makes it difficult to pause and recognize the progress they have already made. Learning to slow down, reflect on success, and avoid rushing every stage of growth is a key challenge for many founders. What's your favorite business book that has helped you the most? Sacha Awwa shares that one of the business books that has helped her the most is Building a StoryBrand by Donald Miller. She appreciates how the book teaches businesses to communicate clearly with their audience and structure their messaging in a way that makes customers understand the value of their products and services. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Sacha Awwa shares that she has learned a lot from listening to Ed Mylett's podcast. She finds his interviews and conversations with entrepreneurs from different industries very valuable because they provide real insights into the challenges and mindset required to build and grow a successful business. What tool or resource would you recommend to grow a small business? Sacha Awwa shares that using a strong project management tool is essential for keeping a business organized and efficient. She currently recommends Motion, which helps automate planning and task management using AI, allowing teams to stay organized and improve productivity. What advice would you give yourself on day one of starting out in business? Sacha Awwa shares that the advice she would give herself on day one is simply to relax. She explains that starting a business can feel overwhelming, but learning to stay calm, trust the process, and focus on steady progress makes the entrepreneurial journey much healthier and more sustainable. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Patience is the foundation of real business growth because success takes time to build – Sacha Awwa If you lose your connection with customers while scaling, you lose the heart of your business – Sacha Awwa Strategy without understanding your audience is just noise in the marketplace – Sacha Awwa      

You don't need a better funnel to launch your group coaching program. You need one sentence. And if you can't say it clearly to a stranger at a dinner table, your offer isn't ready — no matter how good your coaching actually is. This is Part 1 of a 7-part series on scaling from one-on-one to one-to-many, and Adam and Jess are starting with the thing almost every coach skips.What You'll LearnWhat "payoff language" means and why vague, aspirational promises like "build a legacy" are costing you clientsThe one-sentence formula for a coaching offer that attracts buyers and filters out everyone elseWhy leading with your credentials is the fastest way to lose someone who actually needs you right nowThe difference between an attainable payoff and an aspirational one — and why only one of them convertsHow getting crystal clear on your offer transformation is the fastest cure for imposter syndromeEpisode SummaryThis is Part 1 of ILC's 7-step framework for transitioning your coaching business from one-on-one to a group or one-to-many model. And Adam and Jess are starting at the foundation most coaches never build: your payoff.Your payoff is the specific, one-sentence answer to: who do you help, what is their problem, and what is your solution? Think headache relief — not "become the best version of yourself." If someone is in pain and shopping for a solution, they need to hear plain, explicit language that tells them you have what they need. Flowery, idealized language doesn't land when someone's head hurts.Adam and Jess walk through a simple three-part payoff formula: start with your avatar (almost always a past version of yourself), name the exact problem they have, and articulate the solution you have already delivered — not one you aspire to deliver someday. That last distinction matters. A payoff rooted in your own lived experience is what gives you the competence and confidence to show up without constantly second-guessing yourself.They also bring in Donald Miller's StoryBrand framework here — the shift from being the hero of your own story to becoming the guide. When your payoff is grounded in empathy and proven experience, imposter syndrome loses its grip. You stop trying to prove yourself and start pointing people toward the outcome you already know how to deliver.Everything in a one-to-many offer is built from the payoff. This is where it starts.Key Quote"Everything is built from the payoff. It's not everything is built from the person." — JessResources + LinksBuilding a StoryBrand by Donald Miller (hero vs. guide framework, cognitive dissonance) amzn.to/3N9coPTREAL Coach Method Blueprint — ILC's Phase 2 Checklist: "My payoff is specific, realistic, and easy to explain in one sentence."Get Paid to Coach PDF ilovecoachingco.com/get-paid-to-coachILC Call to ActionIf your payoff isn't clear yet, start here. Grab the free Get Paid to Coach PDF at ilovecoachingco.com/get-paid-to-coach — it walks you through this exact process whether you're still in one-on-one or ready to build something bigger. Clear payoff, clear business. That's where everything starts.

Title: Michael's Takeaways from the Best Keller Williams Family Reunion Ever Host: Michael J. Maher Description: In this special JAM Session replay, Michael shares his biggest takeaways from what he's calling the "best Keller Williams Family Reunion ever." From powerful main stage moments to behind-the-scenes insights, this episode dives deep into what's next for real estate—and why we are fully stepping into the Generosity Generation. Michael breaks down the shift from the Ego Era to a generosity-driven business model, the power of intensity over simple consistency, and why "slow is the new fast." You'll hear practical strategies for strengthening client conversations, writing compelling success stories, leveraging your strengths, and systematizing your business for sustainable referral growth. He also shares insights inspired by speakers like Gary Vaynerchuk and Jay Shetty, along with implementation strategies influenced by Donald Miller's three-step plan framework. If you want to elevate your standards, deepen community, and build a referral-based business rooted in generosity, this episode is your playbook. (7L) Referral Strategies: Events, 1:1 Meetings, Systems Special Offer: March 30-Day Challenge - Starting March 1st, commit to intentional growth and implementation. Register at www.MarchMagicChallenge.com

Title: Michael's Takeaways from the Best Keller Williams Family Reunion Ever Host: Michael J. Maher Description: In this special JAM Session replay, Michael shares his biggest takeaways from what he's calling the "best Keller Williams Family Reunion ever." From powerful main stage moments to behind-the-scenes insights, this episode dives deep into what's next for real estate—and why we are fully stepping into the Generosity Generation. Michael breaks down the shift from the Ego Era to a generosity-driven business model, the power of intensity over simple consistency, and why "slow is the new fast." You'll hear practical strategies for strengthening client conversations, writing compelling success stories, leveraging your strengths, and systematizing your business for sustainable referral growth. He also shares insights inspired by speakers like Gary Vaynerchuk and Jay Shetty, along with implementation strategies influenced by Donald Miller's three-step plan framework. If you want to elevate your standards, deepen community, and build a referral-based business rooted in generosity, this episode is your playbook. (7L) Referral Strategies: Events, 1:1 Meetings, Systems Special Offer: March 30-Day Challenge - Starting March 1st, commit to intentional growth and implementation. Register at www.MarchMagicChallenge.com

What does it actually take to build a $400,000 independent marketing business without an agency, without a team, and without burning out?   In this episode, Donald Miller breaks down the exact 3-phase, 15-step framework StoryBrand uses to take freelance marketers from side hustle to 6 figures and beyond. You'll learn how to use a pitch deck that shortens the sales cycle, offer high-value products inside fixed timelines, and turn one-time projects into retainers.   Whether you're a StoryBrand Certified Guide, an independent marketer, or a small business owner trying to scale, this episode is your roadmap. Don covers the trust formula that turns cold leads into paying clients, how to structure your offer so clients perceive maximum value, and why delivering great work alone will never grow your business.   Plus, find out why it's actually easier to run a $400K business than a $100K one.   Download the free checklist at storybrand.com/guide         Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

How much can you pay yourself in your small business? The answer isn't a guess, it starts with knowing your numbers. Too many business owners pull money out daily for food, gas, or personal expenses without realizing they're already paying themselves… just without a plan. If your pricing doesn't include your labor hours, you're underpaying yourself before you even start. Your Profit & Loss statement shows you the real flow of money in and out of your business and helps you determine what's actually available. In this video, we break down how to think about paying yourself both as an "employee" in your business and as the owner. Whether it's salary, owner draws, or both! It all starts with understanding your current situation and building a plan around real numbers. If you want to get paid consistently and confidently, your numbers have to lead the way.   -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/     You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention?   In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You'll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next.     Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

If you want real profit in your business, it's time to get serious. Stop waiting for growth to magically happen and start paying attention to your numbers. Profit doesn't come from hope. It comes from action, planning, and knowing exactly what's happening inside your business. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

In this episode, I speak with Reggie Nicolay, Senior Vice President of Marketing and Training at Realtors Property Resource (RPR), about how AI is reshaping the way consumers find and choose real estate agents. Reggie explains why visibility in AI search now depends on consistent digital profiles, local content, reviews, and trusted data signals. The episode also explores how RPR's AI-powered market trends, script writing, and new mobile AI CMA help agents communicate more clearly, build trust faster, and win clients earlier in the decision process. Resources Mentioned ScriptWriter in RPR. This link is a guided tour to the feature: rpr.me/scriptwriter ScriptWriter for Residential (Market Trends): https://www.youtube.com/watch?v=b79gYo2FAI0 ScriptWriter for Commercial (Trade Area): https://www.youtube.com/watch?v=52eNXdIivMA Mobile AI CMA (beta): https://blog.narrpr.com/tips/ai-cma-in-rpr-mobile-faster-pricing-conversations-agent-first-control/https://www.youtube.com/watch?v=HeNChOdvEzY RPR AI Tools Hub: https://blog.narrpr.com/ai/ Reggie Nicolay AI Playbook: The AI Advantage: Winning Clients Before Your Competitors Do https://rpr.me/ebook Feb 12th, 2026 RPR Survey of Agents Using AI - https://blog.narrpr.com/tips/real-estate-agents-use-ai/  Books Mentioned Building a StoryBrand by Donald Miller -  https://a.co/d/7FSuJUS    Guest: Reggie Nicolay Instagram: https://www.instagram.com/reggie.nicolay Facebook: https://www.facebook.com/reggienicolay LinkedIn: https://www.linkedin.com/in/nicolay/   Host: Rajeev Sajja Website: http://www.realestateaiflash.com    Facebook: https://www.facebook.com/rsajja  Instagram: http://www.instagram.com/rajeev_sajja  LinkedIn: http://www.linkedIn.com/in/rsajja    Resources:  Podcast, Newsletter, and Resources - http://www.realestateaiflash.com  Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Subscribe to our weekly AI Newsletter - https://realestateai-flash.beehiiv.com/subscribe Agent Bio Visibility Optimizer GPT: https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer 

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/   Most of us avoid hard conversations. We tell ourselves it's not worth the tension. We don't want to look needy or rock the boat, so we let things slide. At work, at home, with friends. But every time we stay silent, something inside us shrinks. Resentment builds, and the relationships that matter most slowly drift off course. We don't lose influence because we lack talent. We lose it because we lack the courage to say what needs to be said. And that silence costs us opportunities, connection, and even our identity. But what if your next big breakthrough is waiting on the other side of one honest conversation?   In this episode, Don sits down with negotiation expert Kwame Christian to explore how difficult conversations shape our confidence, relationships, and success. Kwame shares how overcoming people-pleasing transformed his life, why respect matters more than being liked, and how negotiation is about connection, not manipulation. You'll learn why many negotiations fail before they start, how to plant seeds instead of dropping bombs, and why great negotiators focus on long-term trust over short-term wins. Listen in for a masterclass in how to protect your identity and create better outcomes, one conversation at a time.   Hire Kwame at: https://kwamechristian.com     Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

Get free marketing videos every week from Don at WeeklySoundbite.com   Every day, businesses lose sales because their message is hard to understand. If your website or sales pitch uses complicated words or vague ideas, customers will move on. That's because it creates mental friction, and the brain's natural response is to check out. You might think you're sounding smart, but unclear communication often makes people feel confused or uninterested. And when people feel confused, they don't buy. So how can you tell if your message is too complicated?   In this episode, Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Do you have to be an extrovert to be a successful business owner? Absolutely not. Let's talk about the real differences between introverts and extroverts. Where they get their energy, how they show up, and why neither style is "better" when it comes to building a business. Being an introvert doesn't mean you can't lead, sell, or grow a profitable business. It just means you may need to stretch outside your comfort zone sometimes. You dont have to become someone you're not. This episode is all about encouragement, practical tips, and reminding introverted business owners that your style works and you can be just as successful as anyone else. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

You might think posting daily, chasing trends, and being "everywhere" is the key to growing your personal brand. But what if the real problem isn't visibility, it's clarity? Most people trying to build a brand skip the hardest part: figuring out exactly what they stand for and how to communicate it consistently. Without that foundation, every post feels like a shot in the dark. And if your message is muddy, even the best content won't convert. So how do you build a brand that actually resonates, builds trust, and drives results?   In this episode, Donald Miller sits down with "Podcast Princess" Hala Taha, host of Young and Profiting (YAP) Podcast, to unpack the messaging strategies that built her powerhouse personal brand. They dive into her step-by-step framework for personal brand clarity, how to create sticky content themes, and why it pays to stand against something just as much as you stand for something. You'll also hear how Hala used these strategies to grow a thriving business, land sponsorships, and inspire the next generation of creators. Whether you want to go big or just be "five miles famous," this episode shows you how to get known and stay known.     Check out more from Hala on her website: https://youngandprofiting.com   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/   Companies love to talk about themselves—how they started, what they value, what makes them different. But your story isn't what sells. In fact, it could be what's holding you back. When your pitch, your website, or your brand story starts with you, your potential customers tune out fast. Why? Because they're not looking for a hero. They're looking for help. And if you don't lead with their problem, they'll find someone else who does. So how do you tell your story in a way that actually connects, converts, and grows your business?   In this episode, Donald Miller unpacks why most businesses fumble their messaging when they lead with their own story, and shows you how to do it right. You'll learn the real purpose of your company's story, exactly when to tell it, and the simple storytelling formula that turns your backstory into a trust-building, revenue-driving asset. If you've ever wondered how to make your origin story matter, this episode shows you exactly how.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

I was exposed to business numbers long before I ever owned a business. Profit & Loss statements, sales trends, inventory, expenses, just to name a few. These were normal conversations in my world growing up. And when I became a small business owner, that knowledge became my secret weapon. But as I started meeting other small business owners, I realized something big: they WANTED to understand their numbers… they just didn't know where to start. Today, I share my journey with the P&L and why it quickly became my #1 tool for growing a profitable business. The truth is, small business P&Ls aren't that different from big business P&Ls and small businesses have far more in common than you'd ever imagine. No matter what size your business is, your Profit & Loss statement is the key to understanding your money, increasing your profits, and making smarter decisions. Let's make the P&L your new superpower.   -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com   Leaders often inherit a culture. The problem is, some of those cultures are toxic, broken, and built on a belief system of losing. When you walk into a room where failure has been normalized, where low standards are expected and defeat is baked into the identity, it's not just about improving performance. You have to rewrite the entire story people believe about themselves. That's where many leaders fail. They try to motivate or strategize their way through it without changing the narrative. But what if turning a culture around starts with something as simple and powerful as the words you repeat?   In this episode, Donald Miller breaks down how Curt Cignetti, the new head coach at Indiana, didn't just win football games—he rewired an entire organization's identity. From powerful soundbites to obsessive attention to detail, Don explores the leadership and messaging strategies that transformed Indiana from a historic underdog into a national powerhouse. If you're leading any kind of turnaround, this episode is your playbook.   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

If you've ever fallen behind on paying your employees or the people who help you, it's time for a hard truth: you made a commitment, and not paying them damages trust, morale, and your reputation as a leader. You'd never accept a customer refusing to pay YOU — so why are you doing it in your own business? Two biggest reasons this happens: poor pricing and ongoing debt that drains every dollar before it reaches your team. You need to stop the financial bleeding, pay your people moving forward, and create a plan to make up any back pay. And when a big job comes in? That money needs to fix the business first, not line your own pockets. Strong businesses take care of their people. Let's get you back on track.   -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/   Most business owners waste thousands on billboards that never bring in a single lead. Why? Because they try to be clever instead of clear. When your brand isn't a household name, confusing messaging on a massive sign just becomes expensive noise on the side of the road. No one's pulling over to decode your inside jokes or admire your witty wordplay. If your billboard doesn't solve a problem in 7 words or less, it's not advertising, it's art. And art doesn't convert. So why do so many companies still get this wrong?   In this episode, Donald Miller takes you through a hilarious, no-holds-barred review of real billboards from across the country. From duct tape ads to funeral home puns, Don breaks down exactly what works, what flops, and why "cute and clever" usually kills your ROI. If you want your marketing to actually make money—whether it's on a billboard, website header, or tagline—this episode will sharpen your instincts and make you rethink every word you publish.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Most business owners say they have goals… but what they really have is a fuzzy wish list. "I want to grow," "I want more profit," "I want more customers". However, many do not have a clear plan. And if not tied to actual business numbers, those goals go nowhere. Today, we break down how to turn big dreams into real results. You'll learn how to set at least one long-term goal, break it into monthly, weekly, and daily steps, and use your business numbers to guide your decisions. Because "just showing up" isn't a strategy. However, taking consistent, concrete action is what moves the needle and grows your profits. Let's make your goals actually happen. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore a powerful mindset shift around growth, desire and personal responsibility, inspired by a quote from Paul Arden: ‘It’s not how good you are, it’s how good you want to be.’ Three key takeaways you can expect: Why your desire to grow matters more than your current skills or confidence How letting go of perfection and comparison unlocks progress The power of one small habit to move you closer to your dream life Listen in and reconnect with what you truly want, so you can take simple, meaningful steps towards living your dream life, in your own beautiful way. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Get free marketing videos from Donald Miller every week at:  https://WeeklySoundbite.com/   Nonprofit leaders often feel stuck between wanting to make a real impact and struggling to get people to care. With attention spans shrinking and skepticism about charitable giving growing, how do you break through the noise and actually inspire action? You're constantly trying to build trust with donors and rally support, but even when the mission is noble, the response can feel underwhelming. What if your biggest hurdle isn't the cause itself, but the way you're communicating it?     In this episode, host Kyle Reed sits down with Scott Harrison, founder of Charity: Water, to uncover how a simple, clear message has raised over $1 billion and served more than 20 million people. Scott shares how he turned birthdays into global fundraisers, built trust with a 100% donation model, and why nonprofits must innovate their messaging like any modern brand. Tune in for practical messaging insights that apply to every mission-driven leader.   Help Scott continue giving people access to clean water at: https://www.charitywater.org/   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!    

Happy 2026! Today, we are coming out of the gates strong with my friend Donald Miller, a bestselling author, speaker, and the creator of "Building a StoryBrand." I believe you're going to love this message today. It's all about clarifying your message so your customers will listen even more and how you can create even more purpose in your brand messaging to ultimately build a business and life that actually works. If you've ever felt stuck, overwhelmed, unclear, or you're doing a ton of work but not making the progress you want… this episode is for YOU. Donald brings wisdom, simplicity, and truth that cuts through the noise and helps you focus on what matters most. Here's what we dig into in Episode 460 of the IMPACT SHOW: Building your 'storybrand' for your customers. Who should be the hero of your story and why… Why clarity is the catalyst for momentum — in your business, your calling, and your life…and how to attain even more clarity. How most people overcomplicate success and why simplifying your message and mission changes everything. Why most marketing is a money pit. Donald's powerful perspective on story — and why seeing your life as a story helps you make better decisions. The difference between being busy vs. being intentional. Why leaders must define the problem clearly before they can create real solutions. How confusion kills growth — and how clarity builds trust, confidence, and action. What it looks like to align your faith, work, and leadership so they reinforce one another instead of compete against one another. Practical ways to create systems that support the life you actually want to live. How does one best 'Live a life worth telling a story about.'  Donald doesn't just talk theory — he gives you real tools and frameworks you can apply immediately to gain focus, reduce stress, and lead with greater confidence and conviction. This episode will help you get clear, focused, and moving into action with how to best share your story in 2026…and maximally IMPACT those who hear it. It will also help you create even more momentum in your brand and business in 2026. Thank you for listening. We have great plans to further skyrocket up the podcast ranks in 2026. I have one ask of you please: If this episode added value to your life, can you please LIKE it, SHARE it, and pass it on to someone who needs this message right now? Please screenshot it, post it on your social media, and tag us — let us know what insight hit you the hardest. Thank you in advance. Let's spread the IMPACT.  IG: @donaldmiller @todddurkin #IMPACT #StoryBrandBuilding **** New Coaching Opportunity: Ready to be Coached to help YOU 'Live a Life Worth Telling a Story About?' I'm looking for 5-people who want to GO DEEP, GET COACHED by me personally, and COMMIT to Making 2026 their BEST YEAR YET. I am creating a new "VIP" small-group of just 5-people who will be coached by me and that will allow you to finally attain the massive success you want…NOW!!! My VIP Coaching Program is all about you attaining YOUR goals… It's about accountability. It's about mentorship. And it's about you taking ACTION…now! It's about opening up my rolodex to help you get connected to the right people who can help you attain what you want…faster than you can probably do solo. It will be intense. It will take commitment on your end to make change. And it will be FUN!!! This Coaching includes: ½ Day Strategy Session (to kick it all off). Can be done live or virtual. In-Depth Brand Assessment. Monthly Coaching Calls with TD. Not once, but 2x per month with me. Weekly Homework and Accountability Checks. Yep. I said accountability from yours truly. Inclusion in my 3.5 Mentorship (April 2026) in San Diego. Only 20-people will be in the room for this momentous event. Inclusion in my "TD Annual Mountain Retreat" (Oct/Nov 2026) in Whitefish, Montana. In-depth report every 90-days for ACTION-Steps. Prestige introductions. My rolodex is expansive and can open it to introduce you to the right people who can expand your network (and ultimately net- worth). AND THEN SOME…I always include 'And then some' with all I do. Sometimes that alone is worth more than the price of the program. If this interests you and you want to be one of 5-people who I will personally coach 1:1 in 2026 and POUR INTO with everything I have, then contact me today. Please email me at Todd@ToddDurkin.com and I will reach out to you within 24-48-hours with all the details. This is for anyone who is SERIOUS about making change and stepping-UP massively starting NOW. This is for someone who: WANTS to work 1:1 with me personally. WANTS RESULTS NOW…and doesn't want to wait 6-12 months. COMMITS to making 2026 their BEST year by starting Q1 STRONG and getting after it. DESIRES GREATNESS in 2026. If that's YOU, please reach out today. Simply do one of 2 things: 1. Email me at Todd@ToddDurkin.com. Share with me where you are at in your business/career, what you are MOST excited to achieve in 2026, and why you want to be one of the 5-people who will be part of this very exclusive program. Or… 2. TEXT me. My personal cell is (619)304.2216. Yes, that IS me and I will return your TEXT within 24-hours if you text me and tell me that you are interested in having me coach you for the next 90-days for massive change. If this interests you and you are ready to COMMIT, take action now. Contact me TODAY!!!

Most small business owners grind day after day… and still have no idea what their real numbers are. They "guess" what their sales are, hope their profits are there, and then wonder why every year feels the same. Today, we break down why knowing your numbers is the key to breaking the cycle. You'll learn how simple the formula really is Sales – COGS – Expenses = Profit and how it connects directly to your Profit & Loss report. Once you understand the flow of money through your business, you can finally stop repeating the same year over and over and start making smarter, more profitable decisions. Tons of sales mean nothing if there's no profit. Make this the year you learn your numbers and drive those profits up!  -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore the powerful truth that the way your year unfolds depends on the energy, intention and commitment you bring into it, inspired by a quote from Vern McLellan: “What the new year brings to you will depend a great deal on what you bring to the New Year.” Here are three key takeaways you can expect: Why intention matters more than having the perfect plan at the start of a new year How small, consistent steps create momentum without overwhelm A simple way to reflect, dream and plan so the year ahead feels aligned and truly yours Take this opportunity to learn how to step into a new year with clarity, confidence and calm rather than pressure or perfection. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Messaging gets way easier when you stop trying to sound smart and start trying to sound clear, and this quick Guru Conference convo nails why. Alongside Jay Schwedelson, Donald Miller breaks down the “cognitive load” trap that quietly kills conversions, then hands you a dead-simple framework for turning what you sell into something people instantly get. The best part is its practicality: you will leave knowing what to say, how to say it, and why repeating one line beats explaining ten features.ㅤGo to StoryBrand to learn the four ways Donald helps teams build their five soundbites, including the on-demand course, a live workshop in Nashville, a private on-site workshop, or a Donald Miller strategy session.ㅤBest Moments:(03:30) The “Kids love aquariums” example that doubled sales with three words(05:34) The five soundbites that invite customers into a story without rambling(06:00) Why your customer is the hero and you are the guide with the rope(08:45) If you claim you solve 10 problems, you are basically solving none(15:15) How repetition trains AI to associate your brand with one specific “hole”(26:13) The simple email flow that consistently beats “clever” copyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com   You're great at your craft, whether it's designing, photography, or running a small creative agency, but turning your talent into consistent income feels like a mystery. You've tried word of mouth, posted on socials, and maybe even dabbled in funnels, but the results just don't scale. You want more clients, more impact, and more income without becoming a 24/7 marketing machine. And if you're honest, you're starting to wonder if making money while staying true to your creative values is even possible. Can you actually grow a thriving business without selling your soul?   This week, host Kyle Reed sits down with business coach Laura Higgins, who specializes in helping creatives build scalable businesses without sacrificing their freedom or authenticity. Laura breaks down her two-engine method for getting more clients and shares actionable strategies to connect with your customers. If you're a creative ready to get off the content treadmill and start seeing real results, listen in to get the expert playbook.   Check out Laura on her website: https://laurahiggins.com or at  @LauraHiggins   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

As the year wraps up, it's time to slow down, look back, and get real about your business. I challenge you to answer three simple but powerful questions: What was your biggest win this year? What's the one thing you wish you had fixed or worked on? Most importantly, how well do you actually know your business numbers from the past year? These questions set the tone for the new year and help you make smarter, more profitable decisions. If you want next year to be your best year yet, it starts with clarity, honesty, and a deeper look into your numbers. Let's get you ready to win!  -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore trusting the magic of new beginnings, inspired by a beautiful quote from Meister Eckhart that speaks to the quiet inner knowing that it is time to begin again: ‘And suddenly, you know it’s time to start something new and trust the magic of beginnings.’ Three key takeaways you can expect from: How to reflect on the year that's been and honour what it has taught you. Why new beginnings don't need to be big to be powerful. How to trust yourself and take one small aligned step forward. Take this opportunity to learn how to create space, clarity and intention as you step into a new chapter of your life. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

After a frightening health scare, Donald Miller reflects on what truly matters when life feels like it's about to end. In eight uncertain days, ambition, legacy, and achievement faded — and clarity emerged. This powerful talk reveals why connection, not accomplishment, is the real measure of a meaningful life.JOIN QOD CLUB. Ready to find your people? Join QOD Club and connect with a community of likeminded QOD listeners. Get weekly Monday Mentorship calls, Wednesday Book Club discussions, ad-free QOD episodes, and access to Money Mind Academy. Plus, online business trainings — marketing, social media, podcasting, and more — coming in January. Start your 30-day trial today for only $9!GET MY TOP 28 BOOK RECOMMENDATIONS: Click here to get your free copy of “28 Books That Will Rewire Your Mindset for Success and Self-Mastery” curated by yours truly!Source: Donald Miller - The Characteristics of a Guide Hosted by Sean CroxtonFollow me on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you have ever found yourself saying, "next year will be different", then this episode is for you. Today I want to talk about how to make 2026 your best year yet. Not a busy year. Not a year where you tick lots of boxes but still feel unfulfilled. I am talking about a deeply meaningful year. A year where you stop waiting, choose yourself, and finally begin creating the life you have been quietly dreaming about. Over the years, through dreaming, doing, failing, rebuilding and starting again, I've learnt one powerful truth. Your best year does not just happen. You create it. And you create it with clarity, intention and small, consistent steps forward. In this episode, I guide you through the most important foundational work that so many people skip. The work that changes everything. So, if you want 2026 to be the year you stop waiting and start creating, this episode will gently guide you there. Grab a cup of tea, take a breath with me, and let this be the moment everything begins to shift. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Get free marketing videos from Donald Miller every week at:  WeeklySoundbite.com     As the holidays slow things down, many business owners take stock of what's ahead. You've got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all the noise?   In this special holiday episode, Donald Miller and the StoryBrand team present a first-of-its-kind audio experience: Pete and Joe Save Their Mother's Company. This fun, fictional radio drama brings the StoryBrand framework to life through two brothers who must rescue their family's board game business. Packed with humor, heart, and powerful marketing lessons, this episode shows how clear messaging isn't just good business, it's the only way forward.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Everyone's got a plan until they get punched in the face. In this episode, Chad Cannon joins Bradley to talk about the reality of entrepreneurial setbacks and what separates business owners who make it from those who don't. Chad shares frameworks from his 20+ year career working behind the scenes with companies like Michael Hyatt & Co. and StoryBrand, plus raw stories from his own recent challenges with clients.This episode is a recast from our 2 Day MBA virtual event held in August 2025, focused on the mindset pillar of building a sustainable business.About Chad CannonChad Cannon is a business growth strategist and co-founder of Zenith Labs, an innovation studio helping founder-led companies scale faster and smarter. He spent nearly a decade with Michael Hyatt & Co., where he helped scale the business from $1.5M to mid-8 figures as employee #3. He also worked with Donald Miller at StoryBrand before launching his consulting practice.Chad now works as a fractional CRO for 7- and 8-figure businesses, specializing in the intersection of marketing and sales. He's the creator of two proprietary frameworks - FOUNDER and FLIP - designed to help business owners sell more effectively and eventually step out of day-to-day sales.When he's not helping business owners scale, you'll find Chad on the golf course in Nashville with his two adopted kids.Join Us at the 2026 Above The Business Event SeriesWant to experience more transformational content like this? Join us for the 2026 Above The Business event series where we'll dive deep into the strategies, systems, and mindset shifts that help you move from Rainmaker to Architect.Get above the daily grind and design a business that can run and grow without you.Learn more at blueprintos.comThanks to our sponsors...Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions.More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by...

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore the powerful and slightly uncomfortable reminder from John D. Rockefeller about releasing 'comfortable' in order to create something truly meaningful: “Don’t be afraid to give up the good to go for the great.” Three key takeaways you can expect: How to recognise the areas of your life where you may be settling for good instead of what truly lights you up How to reconnect with your own definition of great without pressure or comparison How small, courageous steps can gently move you toward your dream life Listen in and reconnect with the part of you that knows you are meant for a life that feels aligned, fulfilling and deeply yours. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Today I’m sharing one of my favourite end-of-year practices - choosing a word of the year for next year. It sounds so simple, but truly… one word can become your anchor. It can guide the way you plan, the habits you build, and the decisions you say yes (or no) to in 2026. And because life gets busy (and sometimes a little noisy), I love having something I can come back to - a word that gently brings me home to what matters. In this episode, I’ll walk you through how to choose your own word, how to use it, and why it’s such a supportive gift you can give yourself as you step into a new year. Here are three takeaways you can expect: Why your word matters (and how it becomes your “lens” for the year ahead). The simple questions that make your word rise up clearly - without pressure. How to use your word as a filter for planning, prioritising, and decision-making. And if you want extra support, here's a link to a free printable PDF with 100 words you can choose from. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week... Today, we explore Jonathan Lockwood Huie’s reminder to celebrate endings as the doorway to your next chapter : 'Celebrate endings, for they precede new beginnings.' Three key takeaways you can expect: How to finish your year with reflection -> so you can carry the wisdom forward (not just the to-do list). How to release what no longer serves you -> to create real space for what you want next. How to take one tiny, encouraging step -> that builds momentum into your dream life. Take this opportunity to learn how to slow down, reset, and step into your new beginning with intention. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

Profit First is an amazing system, but only when you use it correctly. Too many small business owners hear the concept and immediately open a ridiculous number of bank accounts, creating confusion, stress, and a bookkeeping nightmare. In this video, we break down what Profit First is really about: starting small, building discipline, and using your accounts with intention. We'll also talk about the most important part of Profit First that no one mentions - Knowing Your Numbers! Your Profit & Loss and Profit First must work together if you want real results. Let's clean up the chaos and get you on a path to true profit.

Today’s episode is a very special one. I'm chatting with someone whose work has deeply influenced me - and our Dream Life community - over the years… the incredible John Soforic, author of The Wealthy Gardener and now The Five-Year Crusade: The Easy Way to Achieve Your Impossible Goals. If you’ve followed me for a while, you’ll know just how much I love The Wealthy Gardener. So when John released this new book, I was beyond excited - and couldn’t wait to bring him back on the podcast to unpack it all with you. We talk about everything from dreaming big and structuring your life for success, to simplifying and slowing down in the pursuit of a more meaningful, purposeful life. And what I love about John’s approach is how grounded and practical it is. No fluff - just real wisdom that you can apply daily. So go grab a coffee or a cup of tea, settle in, and be prepared to rethink what’s possible for you in the next five years of your life. ...and we're reading Johns new book in my book club GROW this January. Join us! As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream

What if you could replace ALL your marketing with a single story? And grow your practice with less effort. Yes, please. Sign me up. If that sounds awesome and almost too good to be true, give this episode a listen. I interviewed Kris Jones, a storytelling expert who turns expertise into sales success.  She has a background working with major brands like Adidas, Nike and Guinness. She was also hand selected for mentorship by StoryBrand's Donald Miller.  Kris explains how a single, compelling story can transform your marketing efforts and significantly increase your revenue.  And she shares her proven story selling system that helps businesses scale effectively without the need for endless content. Don't miss this one. Hope you enjoy the episode! Find out more about Kris Jones and her services at Red Door. And of course, check out the amazing resources over at productivetherapist.com.

Happy Holidays! Erica shares her annual list of favorite business books of the year in her final episode of 2025. 00:00 Welcome 00:50 Holiday Greetings and Year-End Reflections 01:19 Favorite Business Books of 2025 03:34 Book 1: Quit by Annie Duke 05:54 Book 2: Big Magic by Elizabeth Gilbert 08:14 Book 3: Marketing Made Simple by Donald Miller 09:38 Book 4: The Five Types of Wealth by Sahil Bloom 12:10 Book 5: Tax Planning To and Through Early Retirement by Cody Garrett and Sean Mullaney 15:55 Honorable Mentions: Non-Business Reads 20:42 Holiday Wishes and Conclusion   ____________________ Books & Resources Referenced: Quit by Annie Duke | https://a.co/d/hoP7fHF Big Magic | https://a.co/d/0k4QNgJ Marketing Made Simple by Donald Miller | https://a.co/d/1UZyRh2 The 5 Types of Wealth | https://a.co/d/4ZLwpLH Tax Planning To and Through Early Retirement by Cody Garrett and Sean Mullaney | https://a.co/d/cjPPMcm   The Comfort Crisis by Michael Easter | https://a.co/d/cQ2KL08 The Wedding People by Alison Espach | https://a.co/d/j2Ce3mk Long Way Down by Jason Reynolds | https://a.co/d/4PtWU8T   Ep69 - SEP vs Solo 401k with Sean Mullaney, CPA ____________________ Connect with Erica | LinkedIn | Website | Newsletter  

Breaking out your sales on your Profit & Loss statement might be the single biggest game changer in your business. When you separate your sales into categories, you finally see what's working… and what's wasting your time. You can spot trends, identify low-profit areas, understand where you're spending too many hours, and see exactly which parts of your business drive real profit. In this episode, we talk about why breaking out your sales matters, how it helps you make smarter decisions, and touch on how to do it in QuickBooks. If you want to grow your profits, start by understanding where your sales actually come from. -----------------------------   CONTACT ME:

Most small business owners don't think about retained earnings until they desperately need them. Retained earnings are your business's safety net, growth fund, and stress reducer all rolled into one. Let's break down why retained earnings matter and how they help you prepare for upcoming purchases, cover payroll, reinvest in your business, avoid late fees, and keep your cash flow steady. When you build retained earnings, you build stability. When you ignore them, every surprise becomes a crisis. Let's talk about how to finally get ahead instead of constantly catching up. -----------------------------   CONTACT ME:

Most nonfiction authors think they're “writing a book.”But the moment you decide to write one… you've actually become an intellectual property company.In this episode, you'll learn why this mindset shift changes everything about how you publish, market, and monetize your work — especially if you're a coach, consultant, speaker, or thought leader.This episode breaks down how authors can think bigger, protect their ideas, and treat their book as the gateway to a scalable ecosystem—not a one-off product.In this episode, you'll learn:Why every nonfiction author is an IP company (whether they realize it or not)How to turn your ideas, frameworks, and stories into long-term assetsWhat Taylor Swift can teach authors about rights, licensing, and content ownershipHow top authors like Brené Brown, James Clear, and Donald Miller built multi-product ecosystemsWhy “your book is not your business”… your IP strategy isHow to protect your content in an AI-driven worldThe key questions that help you identify the next asset in your author businessMake your mark as an author.Learn more about The Author's Mark — Juxtabook's 12-month professional publishing experience that helps nonfiction authors go from idea to published platform in 12 months or less.Juxtabook.com/authorsmarkLearn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Sales might look sexy, but profit is what actually wins the game.  Too many small business owners chase high sales thinking it means success, only to end up broke, stressed, and unable to reinvest in their business. Today, we talk about why growing your sales means nothing if those sales aren't profitable. You'll learn how to focus on the right sales, make smarter decisions, and build a business that puts real money in your pocket. Because at the end of the day… sales are fun, but profit is freedom. -----------------------------   CONTACT ME:

Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you're missing the most critical part of a messaging strategy, what Donald Miller calls the "5 front steps." Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe for lost sales. So how do you fix this messaging gap?   In this episode, Donald Miller and Kyle Reed walk through the 5 essential soundbites every business must use to spark curiosity and drive growth. You'll learn how to position your brand as the guide, write words that people actually remember, and create marketing that doesn't just get seen, it gets repeated. Tune in to learn the exact messaging framework that top brands are using right now to grow at lightning speed.     --     Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!