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Tim Schurrer is a bestselling author, leadership consultant, and expert in building high-performing teams and healthy cultures. He's the author of The Secret Society of Success, a powerful book that redefines achievement—not by chasing the spotlight, but by making meaningful contributions behind the scenes.Tim spent nearly a decade as the Chief Operating Officer at StoryBrand, where he helped grow the company alongside Donald Miller from $250K to over $16 million in annual revenue, turning it into one of the most influential marketing platforms in business. Prior to that, he held leadership roles at TOMS and Apple, where he gained first-hand experience of world class working environments.Tim has worked with Fortune 100 companies and top performers in music, business, and entertainment. He's also the host of the Build a Winning Team podcast, where he shares strategies on leadership, culture, and success that lasts.Download my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclassDownload my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40booksSubscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantagePurchase a copy of my book: https://a.co/d/bGok9UdFollow me on Instagram: @deejayhillierConnect with me on my website: www.djhillier.com
Looking at your Profit & Loss report isn't just about seeing what happened last month, it's about shaping what happens next.
Now on Spotify Video! Want your business to cut through the noise in today's crowded marketplace? It all starts with having the right marketing strategy for your offers. In this final episode of the Passion to Profit series, presented by Intuit, Hala Taha reveals the core strategies entrepreneurs need to effectively market their offers. From compelling messaging to storytelling that resonates, gain insider secrets from digital marketing experts like Russell Brunson, Tom Bilyeu, and Donald Miller on how to stand out and drive explosive sales. In this episode, Hala will discuss: (00:00) Introduction (01:12) Marketing Tips for Attracting Ideal Buyers (05:42) The Power of Storytelling in Marketing (10:04) Building a High-Converting Marketing Funnel (16:39) Choosing the Right Platform for Your Business (22:23) Building Trust Through Authentic Engagement Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert. Resources Mentioned: YAP E292 with Julie Solomon: youngandprofiting.co/MakeMoneyInstagram YAP E312 with Russell Brunson: youngandprofiting.co/Million-DollarFunnel YAP E327 with Tom Bilyeu: youngandprofiting.co/Billion-DollarMindset YAP E214 with Donald Miller: youngandprofiting.co/MakeFirstMillion YAP E318 with Rudy Mawer: youngandprofiting.co/ScalingMillion-DollarBrands YAP E348 with Kipp Bodnar: youngandprofiting.co/InboundMarketing YAP E339 with Adam Schafer: youngandprofiting.co/OrganicSales YAP E155 with Kelly Roach: youngandprofiting.co/ConvictionMarketing Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast
In 1979, Donald Miller, a graduate of Michigan State University who majored in criminal justice, was sentenced to 30 to 50 years for rape and attempted murder but was suspected in the unsolved murders of four other local young women. In a highly unusual plea bargain, Miller agreed to work with police to recover his memories of the other murders. “48 Hours" Correspondents Bill Lagattuta and Erin Moriarty report. This classic "48 Hours" episode last aired on 6/14/1999. Watch all-new episodes of “48 Hours” on Saturdays, and stream on demand on Paramount+. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
"In this candid conversation, Aaron Werner and Chris Wolfe reflect on a recent in-practice coaching session that sparked major transformations—from exam room communication to dry eye (now ocular surface disease) strategy and systems. They break down how simplifying processes, improving handoffs with inexpensive headset tech, and creating team ownership over care protocols led to immediate gains—including consistent product sales and tighter clinical flow. Aaron also shares a powerful mindset shift: how adding suspense to patient conversations increases engagement and follow-through. Plus, they tease a future discussion about tracking metrics and the hidden toll of decision fatigue in high-performance practices. Resources Mentioned: • Gateway Tour - gatewaytour.ai • PEEK Products - Try Peeq Pro! Click on this link (https://peeqpro.com/?aff=9) use code WERNER for discount • StoryBrand by Donald Miller - https://podcasts.apple.com/us/podcast/book-nerds-storybrand-2-0/id1449429774?i=1000703753612)" ------------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind. In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he's using AI in his agency, why it's not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI. Resources mentioned in this episode: Business Builders AI with Jay Wispr Flow AI Click HERE to find a StoryBrand certified marketing coach to help you grow your business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Un martes a las 11:47 llegó el email: "Llevo 6 meses publicando contenido. Cero engagement. Cero clientes. ¿Qué hago mal?"En 30 segundos vi el problema. No era la frecuencia. No era la calidad. Era su mensaje.Después de 20 minutos y 3 preguntas simples, su mensaje pasó de confuso a cristalino. Dos semanas después: 3 consultas nuevas.La diferencia: por fin la gente entendía cómo podía ayudarles.Lo que descubrirás en este episodio: ✅ Las 6 señales de alarma de que tu mensaje no está conectando ✅ Los 5 errores fatales que el 90% comete sin darse cuenta ✅ El test de 3 minutos que revela si conectas o confundes ✅ El proceso paso a paso para transformar un mensaje roto en uno magnético ✅ Por qué tu mensaje es tu activo más valioso (casos de Donald Miller y Tiago Forte)Tu mensaje no es lo que tú quieres decir. Es lo que otros necesitan escuchar.Si estás cansado de crear contenido que nadie nota, este episodio te mostrará exactamente qué cambiar.
Hitting $100,000 in profit isn't just a dream, it's a goal you can reach with the right plan.
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand? This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time! Click HERE to find a StoryBrand marketing coach to help you grow your brand or business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
In this episode, we're joined by Kris Jones, a master storyteller and mentor hand-selected by StoryBrand's Donald Miller. Kris reveals the transformative power of story in business, sharing how a single, well-crafted narrative can replace traditional marketing methods and even double your revenue. With over 20 years of experience crafting stories for industry giants like Nike and Adidas, Kris now helps coaches and consultants scale their businesses from $30K to $300K per month using her signature StorySelling System TM. If you're ready to learn how storytelling can be your most powerful marketing tool, this episode is a must-listen!Episode HighlightsKris shares how a single, well-told story can replace all your marketing efforts and double your revenue.The power of storytelling to create deep connections and clarify your message.Common pitfalls when building a website and how a story-based approach can turn it into a powerful sales tool.How to use storytelling across all your marketing channels (website, social media, podcasts) without reinventing the wheel.Kris reveals the "Curse of Knowledge" and how coaches can overcome it to connect with their clients.The importance of selecting the right "planets" in your marketing strategy to avoid burnout and focus on what works for you.Kris's method for uncovering a coach's unique process and creating a compelling niche that resonates with their audience.The value of a website as your top sales employee and how it can work for you on autopilot.Kris JonesHand-selected as a mentee by StoryBrand's Donald Miller, Kris Jones has cracked the code on turning expertise into sales. After 20 years of crafting stories for giants like Nike and Adidas, she discovered something shocking: a single, well-told story can replace all your marketing and double your revenue. Today, she helps coaches and consultants scale from 30K to 300K months using her Signature Story-Selling SystemTM – proving that you don't need endless content or complicated funnels to attract premium clients. Just one story, told well. Website: https://www.reddoordesigns.com/
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You'll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last. Click HERE to find a StoryBrand certified marketing coach to help you grow your business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more than 20 years of music and 10 albums behind him, John Mark shares how he finally merged the art and the business without losing his authenticity. You'll hear his story of personal and creative transformation, how he learned to lead his own vision, and why real connection (not just attention) is what makes art last. Click HERE to find a StoryBrand certified marketing coach to help you grow your business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Want to grow your sales? You don't need a million-dollar ad budget or a flood of new customers. You just need to focus on the three core ways businesses actually increase revenue: 1️⃣ Bring in new customers 2️⃣ Get existing customers to come back 3️⃣ Increase how much they spend each time In this episode, we break down how each strategy works—and how you can start using them today. Most business owners chase new customers non-stop, but the real profit often comes from what you're not paying attention to. Let's unlock the hidden sales sitting right inside your business.
Diving into the crucial topic of why you MUST monitor your online presence. From branding essentials to cutting-edge tools, Mike shares invaluable tips to help you enhance your brand identity and consistency. He recommends Donald Miller's book “Building A Story Brand” for mastering brand messaging and discusses the importance of social media engagement, content marketing, […]
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbites, clear contrasts, and emotional resonance to win over the Sharks and their customers. So what messaging lessons can your business learn from one of Shark Tank's biggest success stories? In today's episode, Don and Kyle break down the Bombas pitch line by line, showing how the founders used story loops, vivid language, and clarity to outshine the competition. You'll learn how to craft soundbites and emotional contrast to pitch your brand in a way that people remember. Listen in to discover why this pitch worked and how you can apply the same tactics to your next campaign. Click HERE to find a StoryBrand marketing coach to help you grow your brand or business! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Donald Miller didn't set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can't ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals. In this episode, Hala and Donald will discuss: (00:00) Introduction (02:26) The Captivating Power of Storytelling (04:37) The Birth of StoryBrand and StoryBrand AI (07:05) How Storytelling Helped Him Build a $100M Business (12:51) His Daily Routine and Productivity Tips (14:27) How the StoryBrand Framework Transforms Marketing (19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales (31:43) Controlling Ideas vs. Taglines in Marketing (36:08) Leveraging Stakes for Greater Marketing Impact (39:49) Crafting Irresistible Story Gaps in Your Communication (45:38) Analyzing Brand Taglines and Messaging Strategies Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0 Donald's Book, Blue Like Jazz: bit.ly/Blue_LikeJazz Donald's Book, Building a StoryBrand: bit.ly/Building_aStoryBrand Donald's Website, StoryBrand AI: storybrand.ai Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.
You could be losing sales and profits every single day—and not even realize it.
After losing his entire life savings to a failed investment, Donald Miller came face-to-face with the brutal truths of entrepreneurship. Instead of giving up, he took full ownership of his setbacks and rebuilt from the ground up, scaling his company to $17 million in revenue with over 50% profit margins. In this episode, Donald breaks down his 6-step framework for building a profitable, scalable, and system-driven business. He shares how entrepreneurs can streamline operations, master sales and marketing, and transform any startup into a thriving revenue-generating business. In this episode, Hala and Donald will discuss: (00:00) Introduction (02: 40) Why Most Small Businesses Fail (05:13) The “S” Curve That Crashes Business Growth (08:21) Professionalizing Operations to Scale (14:56) The Airplane Model for Business Strategy (21:33) Crafting Mission Statements with Economic Goals (33:34) Core Values That Guide Business Leadership (36:47) The 3 Types of Business Leaders (39:35) The 6-Part Sales Email That Closes Deals (48:47) Why Story-Driven Selling Closes More Deals Donald Miller is a New York Times bestselling author, entrepreneur, and the CEO of Business Made Simple and StoryBrand. Renowned for his ability to simplify complex business concepts, Donald has helped thousands of entrepreneurs clarify their message, increase revenue, and scale sustainable companies. He's also the host of the Business Made Simple podcast and has trained teams at major organizations like Procter & Gamble, Ford, and Tempur-Sealy. His six-step business framework is revolutionizing the way small businesses operate, grow, and succeed. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, How to Grow Your Small Business: bit.ly/Grow_SmallBusiness Donald's Book, Building a StoryBrand: bit.ly/_StoryBrand Donald's Instagram: instagram.com/donaldmiller Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, Entrepreneurs, side hustle, Startup, Starting a business, Passive income, Online business, Solopreneur, Founder, Networking
In this episode, we partnered with Downtown Lexington Partnership to host another Downtown Deep Dive, presented by Dean Builds. This time, with the visionaries behind Gatton Park on the Town Branch - Lexington's most ambitious public space project to date. Recorded overlooking the park's soon-to-be-unveiled amphitheater, this conversation dives into the decade-long journey from asphalt lot to iconic green space.Guests:David Dean, President of Dean BuildsBen Schaffer, Senior Director of Advancement & Special Events, Gatton ParkDonald Miller, Park Director, Gatton ParkBishop Carter, Owner of Elaine AllenHosted by Weston Lockhart & Ross BoggessDevelopLex is proud to be supported by:SVN Stone Commercial Real EstateCommunity Trust BankCraftsman Contractors Bowman
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough? In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works. Click HERE to check out Dan Go's Fit Founder account and click HERE to find a marketing coach to help you grow your brand or business. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be everything to everyone. So what does it look like to get hyper-specific, and how do you know if your niche is tight enough? In this week's episode, hosts Donald Miller and Kyle Reed break down the personal brand of Dan Go, also known as @FitFounder. They unpack why his brand name works, how his bio instantly communicates value, and how his disciplined content strategy made him a go-to voice for entrepreneurs who want to get healthy. You'll learn what makes a personal brand succeed, how to build authority, and why clarity beats cleverness. Tune in to get the secrets to building a personal brand that actually works. Click HERE to check out Dan Go's Fit Founder account. Click HERE to find a marketing coach to help you grow your brand or business. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Procrastination isn't just stealing your time—it's stealing your profits.
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance? In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts. Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
這本是非常新手友善的商業類書籍,分享給大家! 與其你都不去理解,然後被商業行為洗腦,還不如去理解商業模式是如何開始的、它背後是如何思考的.那你就可以真正去選擇你想要的方式。 書裡都是非常、非常簡單的概念,就是在早餐時間,看一下新聞,或是看一段文字就可以吸收的。 是比較心理方面的建設,並不是告訴你怎麼樣理財,而是轉換心態,你把自己當成一個有價值的專業人才,你要怎麼樣培養自己的價值還有自己的心態。 ・ 作者: 唐納.米勒(Donald Miller) 出版社:先覺 譯者:蔡丹婷 ・ 《山羌閱覽室》期待每週一次為你而讀,也聊聊我為什麼迷上這書, 請持續每週三收聽,我們約定用一年時間認識52本書吧! 願每本書曾給我的力量,透過節目傳遞給你, 亦或許在其中你能找到值得一讀再讀的深愛篇章。 連俞涵 FB https://www.facebook.com/babyfishtube IG https://www.instagram.com/lienbaby ・ 節目監製|凱特文化 K.A.T.E Publishing/Intergrate Marketing 合作洽談|podcast相關合作請來信 katedog@ms35.hinet.net 聆聽回饋|cindyharriet@gmail.com ・ 視覺設計|萬亞雰 製作統籌|Lan 節目剪輯|房子共同工作室 音樂來源| Falling Slowly by Peter McIsaac Short forest ambience, birds, distant river, Cat Tien National Park, Vietnam (sound from https://www.zapsplat.com)>) -- Hosting provided by SoundOn -- Hosting provided by SoundOn
What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it's easy to assume you need a slick image or a viral strategy to break through. But that's not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you stay grounded when your face becomes your brand? These are the questions that haunt creators, entrepreneurs, and professionals alike. So how do you strike the right balance? In this week's episode, Donald Miller and Kyle Reed sit down with bestselling author and speaker Annie F. Downs, who's built a deeply human, wildly successful personal brand rooted in hope and honesty. They unpack how Annie shaped her brand over the years, how she discovered her “controlling idea,” and why she's leaned into the very things she used to avoid. You'll learn the role of consistency, why timing matters more than transparency, and how to craft a message that's strategic and soul-aligned. Listen in for a candid conversation about what it really takes to build a personal brand that lasts. Click HERE to check out Annie F Downs' website and HERE for here "That Sounds Fun" pocast! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
In this Shortcast edition, Donald Miller, author of Building a StoryBrand, shares how applying storytelling principles can bring clarity, purpose, and momentum to your personal and professional life. Drawing from narrative theory, Donald explains how to see your life as a story—complete with a clear goal, supporting characters, and an inciting incident—and how productivity begins with the power of focus and finish. In this Shortcast, we explore: The Life-as-Story Framework: Donald outlines the classic storytelling structure and how it applies to real life: a character with a problem, a guide, a plan, and a call to action that leads to either success or failure. The Power of an Inciting Incident: We discuss how deliberately creating an inciting incident—like signing up for a marathon or making a public commitment—can push you into meaningful action. Designing the Ideal Workday: After battling writer's block, Donald took a road trip and absorbed every productivity audiobook he could, using what he learned to build a personalized, high-focus day planner. Focus and Finish: Donald explains how the two most important productivity principles are narrowing your focus and completing what you start—because only finished work makes an impact. Clearing the Clutter of Life's Script: By eliminating unnecessary “characters” and distractions from your life story, you can make space for the plot that actually matters. Donald's insights offer a unique, narrative-driven approach to productivity that helps you clarify your goals, trim the distractions, and finish what matters most. Find more shortcasts like this on Blinkist. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this Shortcast edition, Donald Miller, author of Building a StoryBrand, shares how applying storytelling principles can bring clarity, purpose, and momentum to your personal and professional life. Drawing from narrative theory, Donald explains how to see your life as a story—complete with a clear goal, supporting characters, and an inciting incident—and how productivity begins with the power of focus and finish. In this Shortcast, we explore: The Life-as-Story Framework: Donald outlines the classic storytelling structure and how it applies to real life: a character with a problem, a guide, a plan, and a call to action that leads to either success or failure. The Power of an Inciting Incident: We discuss how deliberately creating an inciting incident—like signing up for a marathon or making a public commitment—can push you into meaningful action. Designing the Ideal Workday: After battling writer's block, Donald took a road trip and absorbed every productivity audiobook he could, using what he learned to build a personalized, high-focus day planner. Focus and Finish: Donald explains how the two most important productivity principles are narrowing your focus and completing what you start—because only finished work makes an impact. Clearing the Clutter of Life's Script: By eliminating unnecessary “characters” and distractions from your life story, you can make space for the plot that actually matters. Donald's insights offer a unique, narrative-driven approach to productivity that helps you clarify your goals, trim the distractions, and finish what matters most. Find more shortcasts like this on Blinkist. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their problems, and positioning yourself as their guide. Discover how to increase conversion rates, attract the right clients, and ensure your brand is consistent across all touchpoints. 00:44 Introduction 03:09 The Impact of Brand on Consumer Behavior04:37 The Importance of Consistent Brand Messaging07:54 The Role of Emotional Connection in Branding14:35 The Consequences of Inconsistent Branding24:10 Introducing Donald Miller's Story Brand Framework26:03 The Hero's Journey: Making Clients the Protagonist26:21 Donald Miller's Seven-Step Framework26:47 Step 1: Identifying the Character27:27 Step 2: Defining the Problem28:21 Step 3: Meeting the Guide29:49 Step 4: Creating a Plan32:54 Step 5: Calling to Action33:30 Step 6: Avoiding Failure34:40 Step 7: Ending in SuccessResources Mentioned: Building a StoryBrand by Donald Miller To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click HERE.To apply for ITI, click HERE.To submit a question to be answered on the podcast, click HERE.
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an afterthought. So how do you know if your message is building trust or breaking it? In this new “Pass/Fail” segment, Don and Kyle grade recent moments in marketing and culture through the lens of what worked and what flopped. They dig into Shedeur Sanders' controversial NFL draft comments, the bold branding of Liquid Death, and the rise of user and employee-generated content. You'll learn why arrogance isn't confidence, what makes provocative branding effective, and how to turn your messaging into a trust-building asset. Listen in to learn what great messaging sounds like and how to avoid a fail. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
I can't believe I've been doing this since 2016. All I've ever wanted was to help small business owners run more profitable businesses. To share what I learned from top retailers and my own experience having a small business. Business numbers are the most important tool a small business owner has to grow their sales & profits and over the years, this has become my top requested content. Time to pivot...Let's discuss ----------------------------- CONTACT ME:
In this episode of the Rachel Hollis podcast, Rachel and her guests explore the nuances of effective leadership. The episode features insights from renowned leaders and authors such as John Maxwell, Lisa Bilyeu, Scott Miller, and Donald Miller. They discuss the development of leadership skills, the importance of intentional personal growth, and the impact of culture in organizations.Get your copy of Rachel's New Book Here: Audible, Amazon, Barnes & Noble, Books-A-Millon, Bookshop.org, or wherever books are sold!00:23 Welcome to the Show!01:17 Mastermind Episode Introduction02:47 John Maxwell on Growth and Leadership13:36 Lisa Bilyeu on Adapting to Change21:50 Scott Miller's Journey with Franklin Covey23:14 Climbing the Corporate Ladder24:27 The Reality of Leadership26:02 The Importance of Culture27:08 The Role of Leaders in Shaping Culture28:24 The Challenges of Leadership Conversations32:04 Innovative Business Strategies During Crisis34:22 The Power of Storytelling in Business40:07 From Memoir Writer to Business Consultant41:52 Conclusion and ReflectionsSign up for Rachel's weekly email: https://msrachelhollis.com/insider/Call the podcast hotline and leave a voicemail! Call (737) 400-4626Watch the podcast on YouTube: https://www.youtube.com/c/RachelHollisMotivation/videosFollow along on Instagram: https://www.instagram.com/MsRachelHollisTo learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices.
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they're typically cast as bumbling sidekicks or lovable oafs who mean well but don't quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a stroller down the street). But kids need more. And deep down, every dad knows he was made for more. So what does it look like to embrace fatherhood with purpose, presence, and even a little swagger? In this special Father's Day episode, Don and Kyle sit down with Dave Barnes and John McLaughlin, hosts of the hit podcast Dadville. Together, they explore the most important messages a father can send his kids. They break down why dad-messaging matters, what it looks like in the real world, and how even small changes in tone or presence can echo for generations. If you're a dad, or want to be one, listen in for a refreshing take on what it really means to show up for your family. Check out the Dadville Podcast HERE ! -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.=================================================Check out Donald Miller's free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.=================================================Best Moments:(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent(21:32) A good story is actually, it has a very succinct plot and a million subplots(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool(30:30) AI is the best thought partner I've ever worked with=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
En Cómo Hacer Crecer Tu Negocio, Donald Miller —autor best seller y creador del método StoryBrand— ofrece un plan claro, estructurado y fácil de implementar para llevar cualquier negocio al siguiente nivel. A partir de su experiencia ayudando a miles de emprendedores y líderes a clarificar su mensaje y escalar sus empresas, Miller condensa los principios clave del crecimiento empresarial en un marco de trabajo simple pero poderoso. Este libro no es una recopilación de consejos genéricos, sino una hoja de ruta práctica dividida en seis pasos esenciales: desde liderar con visión y construir un equipo sólido, hasta optimizar tus productos, procesos y sistemas de marketing. Con ejemplos concretos, ejercicios aplicables y herramientas de gestión empresarial, Miller muestra cómo eliminar la complejidad innecesaria y enfocarte en lo que realmente impulsa resultados. Una lectura esencial para dueños de negocios, freelancers y emprendedores que quieren dejar de improvisar y empezar a construir una empresa rentable, predecible y escalable. Cómo Hacer Crecer Tu Negocio es el aliado perfecto para quienes están listos para profesionalizar su emprendimiento y lograr un crecimiento sostenible.
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- Attention is the name of the game in today's market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it's a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch? In this week's episode, Don and Kyle unpack the power of real-time marketing using Nike's viral Scottie Scheffler post as a prime example. They contrast it with Skechers' missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can't ignore. You'll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook. Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Smart business owners know a secret: paying to clean up your QuickBooks isn't an expense—it's an investment in your profits.
This week, Mike sits down with Jay Owen, CEO of Business Builders and a seasoned entrepreneur who kickstarted his marketing agency at 17. Jay relays his journey from early entrepreneurship to achieving top-tier status in the digital marketing world, highlighting essential lessons in resilience, adaptability, and the transformative power of AI in business. He also delves into the importance of clear, customer-focused messaging as advocated in Donald Miller's 'Building a StoryBrand,' explaining how these principles have significantly contributed to his company's success. Jay shares personal anecdotes about balancing a demanding entrepreneurial career with family life, including effective communication and boundary-setting strategies. Listeners can expect to gain valuable insights into persevering through business challenges, leveraging cutting-edge tools, and maintaining a harmonious work-life balance. This episode is a treasure trove for current and aspiring entrepreneurs aiming to navigate the complexities of modern business while staying true to their core values. Resources Mentioned in This Episode: Business Builders StoryBrand Building a StoryBrand Book Free StoryBrand Course Free Book Connect with Jay & Business Builders: Website Podcast LinkedIn Instagram Connect with Mike: Linktree SPONSORS: Social Chameleon | Transform Your Podcast AFFILIATES: Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside Want to become a show sponsor or affiliate? Email mike@socialchameleon.us Copyright © 2025 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us
Confused homeowners will never buy… “If you confuse, you'll lose,” says the legendary Donald Miller.Meanwhile, simple sells. Watch this video to learn how to master the art of simple selling.I'll teach you this one skill that changed my sales game forever.Your sales team needs to learn this. Be a hero and share this video link in your group chat. P.S. Simplicity sells! And mastering the art of simple selling takes practice. It's what we do together inside RSRA. Like yesterday's training session I ran called: 3 Fixes for Every Closing Problem. I highlighted the simplest, fastest way to increase your close rate without changing anything else. Are you interested in joining us next week or catching this replay? Join elite-level thinkers, leaders, and sales teams inside: https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks? In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books! Watch the Slate ad HERE for yourself.
In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks? In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books! Watch the Slate ad HERE for yourself.
When I received Kris's request to be a guest on my podcast, my jaw dropped a little. This is someone who's not only deep in the trenches of story-driven marketing but who has also been trained by Donald Miller himself. Yes, that Donald Miller. So you already know, I had to say yes! In today's episode, we're unpacking how to turn your story into a magnetic sales tool—without sounding sleazy or salesy. Kris shares the one story that transformed her own business and gives us a behind-the-scenes look at how she helps service-based entrepreneurs stop struggling with disconnected content and start showing up with a message that actually connects. We talk about: Why storytelling works so well for service-based businesses How to know which story to tell (and what to leave out) The biggest storytelling mistakes to avoid (yes, we went there) And one practical step you can take today to unify your message If you're a Jesus-led career mom trying to juggle life, purpose, and building a coaching or service-based business online, this episode will feel like a breath of fresh air. Kris keeps it real, strategic, and full of heart. Let's dive in! .
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good? In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
✅ Help us make the show better by taking this short survey. In this episode, Ken Coleman talks with CEO, entrepreneur, and bestselling author Donald Miller. You'll learn how to move beyond the victim mentality holding you back, identify which creative ideas to prioritize, and the key to living a meaningful life. Next Steps: ·
Order my newest book Make Money Easy! https://lewishowes.com/moneyyouCheck out the full episode: htps://greatness.lnk.to/1215Today Donald Miller and I discuss the importance of having a meaningful mission behind your work will change your ability to make an impact on the world.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter
Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good? In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Struggling to profitable—sounds like a dream, right? But for one badass business owner, it became reality.
In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer engagement, boosting retention, and driving revenue.Josh Taylor is a marketing strategist dedicated to helping car wash owners grow their businesses through automated customer retention and engagement tools. As a certified StoryBrand expert, he specializes in turning complex marketing messages into simple, high-converting campaigns.Donald Miller is a New York Times bestselling author and marketing expert who has helped brands like Ford, Chick-fil-A, and Intel clarify their messaging and increase revenue. His books include Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. Through StoryBrand, he has helped thousands of business owners cut through the noise and connect with customers.Key TakeawaysThe StoryBrand Framework: Shifting Your MessagingDonald Miller explains how most businesses make the mistake of positioning themselves as the hero instead of the guide.Customers want to be the hero of their own story—your brand should support and empower them.When your messaging focuses on solving customer problems, it builds trust and increases sales.Affirmation Calls to Action: Go Beyond “Join Now”Standard Calls to Actions like "Sign Up" or "Buy Now" aren't enough.Affirmation Calls to Action reinforce the transformation customers will experience, making them more likely to take action.Example: Instead of “Join Today,” try “Start Driving a Cleaner Car Today.”Affirm why washing their car with you was a good ideaValue Stacking: Make Your Offer IrresistibleClearly communicate why your car wash is worth choosing.Layer multiple benefits in your messaging—price, convenience, time savings, and customer experience.The more value you highlight, the more compelling your offer becomes. Tell your customer's story, not yours. It's not the car wash they want…it's the clean car.Clarity is Key: Make Your Marketing SimpleIf your messaging is confusing, you're losing customers.Keep your marketing clear, concise, and repeatable so customers instantly understand what you offer.Training Your Team: Messaging Consistency MattersYour team needs to use the right language when talking to customers.Miller suggests using a simple incentive, like giving team members a dollar each time they use the new messaging.The goal: Create a unified, effective brand voice across all customer touchpoints.
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week's episode of Why That Worked! -- It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did? In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is. In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
In today's Mastermind Rach reflects on the importance of storytelling with vulnerability and authenticity through interviews with renowned authors and speakers such as Liz Gilbert, Rob Bell, Rainn Wilson, and Donald Miller. Each conversation delves into how storytelling can shape our personal narratives, build brands, and inspire change.Get your copy of Rachel's New Book Here: Audible, Amazon, Barnes & Noble, Books-A-Millon, Bookshop.org, or wherever books are sold!Featured Episodes 151: Liz Gilbert161: Rob Bell173: Donald Miller409: Rainn Wilson 01:58 The Power of Storytelling04:08 Moments of Inspiration and Creativity06:12 Navigating Fear in the Creative Process10:01 The Journey of Wisdom and Happiness16:09 The Universe and Relationships17:54 Following Your Path and Integrity20:39 Aligning with Your True Self24:14 The Importance of Believing in Your Product25:04 Economic Shifts and Business Strategies26:31 Clarifying Your Message for Success27:41 The Power of Storytelling in Business30:21 The Role of Education in Business Success33:02 Learning from Failure36:20 Addressing the Mental Health Epidemic37:44 The Spiritual Path: Kung Fu and Star Trek40:38 Practical Spirituality for Everyday Life42:11 Conclusion and Production CreditsSign up for Rachel's weekly email: https://msrachelhollis.com/insider/Call the podcast hotline and leave a voicemail! Call (737) 400-4626Watch the podcast on YouTube: https://www.youtube.com/c/RachelHollisMotivation/videosFollow along on Instagram: https://www.instagram.com/MsRachelHollis To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices.