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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Messaging gets way easier when you stop trying to sound smart and start trying to sound clear, and this quick Guru Conference convo nails why. Alongside Jay Schwedelson, Donald Miller breaks down the “cognitive load” trap that quietly kills conversions, then hands you a dead-simple framework for turning what you sell into something people instantly get. The best part is its practicality: you will leave knowing what to say, how to say it, and why repeating one line beats explaining ten features.ㅤGo to StoryBrand to learn the four ways Donald helps teams build their five soundbites, including the on-demand course, a live workshop in Nashville, a private on-site workshop, or a Donald Miller strategy session.ㅤBest Moments:(03:30) The “Kids love aquariums” example that doubled sales with three words(05:34) The five soundbites that invite customers into a story without rambling(06:00) Why your customer is the hero and you are the guide with the rope(08:45) If you claim you solve 10 problems, you are basically solving none(15:15) How repetition trains AI to associate your brand with one specific “hole”(26:13) The simple email flow that consistently beats “clever” copyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com You're great at your craft, whether it's designing, photography, or running a small creative agency, but turning your talent into consistent income feels like a mystery. You've tried word of mouth, posted on socials, and maybe even dabbled in funnels, but the results just don't scale. You want more clients, more impact, and more income without becoming a 24/7 marketing machine. And if you're honest, you're starting to wonder if making money while staying true to your creative values is even possible. Can you actually grow a thriving business without selling your soul? This week, host Kyle Reed sits down with business coach Laura Higgins, who specializes in helping creatives build scalable businesses without sacrificing their freedom or authenticity. Laura breaks down her two-engine method for getting more clients and shares actionable strategies to connect with your customers. If you're a creative ready to get off the content treadmill and start seeing real results, listen in to get the expert playbook. Check out Laura on her website: https://laurahiggins.com or at @LauraHiggins -- Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
As the year wraps up, it's time to slow down, look back, and get real about your business. I challenge you to answer three simple but powerful questions: What was your biggest win this year? What's the one thing you wish you had fixed or worked on? Most importantly, how well do you actually know your business numbers from the past year? These questions set the tone for the new year and help you make smarter, more profitable decisions. If you want next year to be your best year yet, it starts with clarity, honesty, and a deeper look into your numbers. Let's get you ready to win! ----------------------------- DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS
Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore trusting the magic of new beginnings, inspired by a beautiful quote from Meister Eckhart that speaks to the quiet inner knowing that it is time to begin again: ‘And suddenly, you know it’s time to start something new and trust the magic of beginnings.’ Three key takeaways you can expect from: How to reflect on the year that's been and honour what it has taught you. Why new beginnings don't need to be big to be powerful. How to trust yourself and take one small aligned step forward. Take this opportunity to learn how to create space, clarity and intention as you step into a new chapter of your life. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream
Building a Story Brand 2.0 by Donald Miller - Book Summary
After a frightening health scare, Donald Miller reflects on what truly matters when life feels like it's about to end. In eight uncertain days, ambition, legacy, and achievement faded — and clarity emerged. This powerful talk reveals why connection, not accomplishment, is the real measure of a meaningful life.JOIN QOD CLUB. Ready to find your people? Join QOD Club and connect with a community of likeminded QOD listeners. Get weekly Monday Mentorship calls, Wednesday Book Club discussions, ad-free QOD episodes, and access to Money Mind Academy. Plus, online business trainings — marketing, social media, podcasting, and more — coming in January. Start your 30-day trial today for only $9!GET MY TOP 28 BOOK RECOMMENDATIONS: Click here to get your free copy of “28 Books That Will Rewire Your Mindset for Success and Self-Mastery” curated by yours truly!Source: Donald Miller - The Characteristics of a Guide Hosted by Sean CroxtonFollow me on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you have ever found yourself saying, "next year will be different", then this episode is for you. Today I want to talk about how to make 2026 your best year yet. Not a busy year. Not a year where you tick lots of boxes but still feel unfulfilled. I am talking about a deeply meaningful year. A year where you stop waiting, choose yourself, and finally begin creating the life you have been quietly dreaming about. Over the years, through dreaming, doing, failing, rebuilding and starting again, I've learnt one powerful truth. Your best year does not just happen. You create it. And you create it with clarity, intention and small, consistent steps forward. In this episode, I guide you through the most important foundational work that so many people skip. The work that changes everything. So, if you want 2026 to be the year you stop waiting and start creating, this episode will gently guide you there. Grab a cup of tea, take a breath with me, and let this be the moment everything begins to shift. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream
Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com As the holidays slow things down, many business owners take stock of what's ahead. You've got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all the noise? In this special holiday episode, Donald Miller and the StoryBrand team present a first-of-its-kind audio experience: Pete and Joe Save Their Mother's Company. This fun, fictional radio drama brings the StoryBrand framework to life through two brothers who must rescue their family's board game business. Packed with humor, heart, and powerful marketing lessons, this episode shows how clear messaging isn't just good business, it's the only way forward. -- Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Everyone's got a plan until they get punched in the face. In this episode, Chad Cannon joins Bradley to talk about the reality of entrepreneurial setbacks and what separates business owners who make it from those who don't. Chad shares frameworks from his 20+ year career working behind the scenes with companies like Michael Hyatt & Co. and StoryBrand, plus raw stories from his own recent challenges with clients.This episode is a recast from our 2 Day MBA virtual event held in August 2025, focused on the mindset pillar of building a sustainable business.About Chad CannonChad Cannon is a business growth strategist and co-founder of Zenith Labs, an innovation studio helping founder-led companies scale faster and smarter. He spent nearly a decade with Michael Hyatt & Co., where he helped scale the business from $1.5M to mid-8 figures as employee #3. He also worked with Donald Miller at StoryBrand before launching his consulting practice.Chad now works as a fractional CRO for 7- and 8-figure businesses, specializing in the intersection of marketing and sales. He's the creator of two proprietary frameworks - FOUNDER and FLIP - designed to help business owners sell more effectively and eventually step out of day-to-day sales.When he's not helping business owners scale, you'll find Chad on the golf course in Nashville with his two adopted kids.Join Us at the 2026 Above The Business Event SeriesWant to experience more transformational content like this? Join us for the 2026 Above The Business event series where we'll dive deep into the strategies, systems, and mindset shifts that help you move from Rainmaker to Architect.Get above the daily grind and design a business that can run and grow without you.Learn more at blueprintos.comThanks to our sponsors...Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions.More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by...
Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week. Today, we explore the powerful and slightly uncomfortable reminder from John D. Rockefeller about releasing 'comfortable' in order to create something truly meaningful: “Don’t be afraid to give up the good to go for the great.” Three key takeaways you can expect: How to recognise the areas of your life where you may be settling for good instead of what truly lights you up How to reconnect with your own definition of great without pressure or comparison How small, courageous steps can gently move you toward your dream life Listen in and reconnect with the part of you that knows you are meant for a life that feels aligned, fulfilling and deeply yours. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream
Si confundes, pierdes. StoryBrand 2.0 te enseña a contar tu negocio como una historia donde el cliente es el héroe y tú, el guía que le ofrece empatía, autoridad y un plan simple. Define con precisión su problema (externo, interno y filosófico), dale 2-3 pasos claros y una llamada a la acción contundente, muestra lo que arriesga si no decide y el final feliz que puede lograr. ¿Resultado? Mensajes que se entienden en segundos y venden más, como pasar de “experiencias visuales memorables” a “diseño web que multiplica tus leads en 90 días” y triplicar la conversión.El libro aterriza esto en tu web y tus contenidos con un guion práctico: propuesta de valor en una frase, botón fuerte, problemas nombrados, prueba social y plan con números. Usa la fórmula “Ayudamos a [quién] a [resultado medible] en [tiempo]” y testea cambios con A/B en una semana. La pregunta que queda en el aire: ¿cuánto estás perdiendo por no decirlo claro? Al final, la gente no compra el mejor producto, compra el que entiende más rápido.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeLibro "Libertad Financiera" Gratis: https://borjagiron.com/libertadMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.comThis content is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Fair Use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. I do not own the original content. All rights and credit go to its rightful owners. No copyright infringement intended.
Steve Taylor (the one and only) checks in to discuss Sketch, his latest film production (in conjunction with writer Seth Worley and starring actor Tony Hale). We also touch on Steve's musical career including his classic "Meltdown (At Madame Tussaud's)", artists he has written for/produced, and the influence of his dad and mom. Tim grew up loving Steve's brand of alternative/punk rock--full of energy & witty lyrics, packed with meaning and way ahead of their time--frequently tackling difficult subjects head-on, challenging people (often the within the church) without making himself the center of attention, if such a thing is possible. Examples include "I Want To Be A Clone," "(We Don't Need No) Color Code," "Lifeboat," "I Blew Up The Clinic Real Good," "What Is The Measure of Your Success?," and "Bannerman," among a trove of others. Taylor also directed many music videos for his songs (and other artists) and wrote/collaborated with a number of artists including newsboys. As a record label executive, he was very involved with Chevelle, Leigh Bingham Nash & Sixpence None The Richer (including their worldwide smash "Kiss Me", Burlap to Cashmere & L.A. Symphony. Taylor has also performed in other bands including Chagall Guevara, and invested years of his life as a filmmaker including "The Second Chance" (with Rev Jeff Obafemi Carr & Michael W. Smith) and with "Blue Like Jazz," an adaption of Donald Miller's book. Sports clips:Cam York (Philadelphia Flyers defenseman) (Flyers YouTube page)Saquon Barkley (Philadelphia Eagles running back) (www.philadelphiaeagles.com) Dave Dombrowski (Philadelphia Phillies president of baseball operations) (Phillies Media Zoom Call)See omnystudio.com/listener for privacy information.
Today I’m sharing one of my favourite end-of-year practices - choosing a word of the year for next year. It sounds so simple, but truly… one word can become your anchor. It can guide the way you plan, the habits you build, and the decisions you say yes (or no) to in 2026. And because life gets busy (and sometimes a little noisy), I love having something I can come back to - a word that gently brings me home to what matters. In this episode, I’ll walk you through how to choose your own word, how to use it, and why it’s such a supportive gift you can give yourself as you step into a new year. Here are three takeaways you can expect: Why your word matters (and how it becomes your “lens” for the year ahead). The simple questions that make your word rise up clearly - without pressure. How to use your word as a filter for planning, prioritising, and decision-making. And if you want extra support, here's a link to a free printable PDF with 100 words you can choose from. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream
Welcome to another short but empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week... Today, we explore Jonathan Lockwood Huie’s reminder to celebrate endings as the doorway to your next chapter : 'Celebrate endings, for they precede new beginnings.' Three key takeaways you can expect: How to finish your year with reflection -> so you can carry the wisdom forward (not just the to-do list). How to release what no longer serves you -> to create real space for what you want next. How to take one tiny, encouraging step -> that builds momentum into your dream life. Take this opportunity to learn how to slow down, reset, and step into your new beginning with intention. As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream
Profit First is an amazing system, but only when you use it correctly. Too many small business owners hear the concept and immediately open a ridiculous number of bank accounts, creating confusion, stress, and a bookkeeping nightmare. In this video, we break down what Profit First is really about: starting small, building discipline, and using your accounts with intention. We'll also talk about the most important part of Profit First that no one mentions - Knowing Your Numbers! Your Profit & Loss and Profit First must work together if you want real results. Let's clean up the chaos and get you on a path to true profit.
Today’s episode is a very special one. I'm chatting with someone whose work has deeply influenced me - and our Dream Life community - over the years… the incredible John Soforic, author of The Wealthy Gardener and now The Five-Year Crusade: The Easy Way to Achieve Your Impossible Goals. If you’ve followed me for a while, you’ll know just how much I love The Wealthy Gardener. So when John released this new book, I was beyond excited - and couldn’t wait to bring him back on the podcast to unpack it all with you. We talk about everything from dreaming big and structuring your life for success, to simplifying and slowing down in the pursuit of a more meaningful, purposeful life. And what I love about John’s approach is how grounded and practical it is. No fluff - just real wisdom that you can apply daily. So go grab a coffee or a cup of tea, settle in, and be prepared to rethink what’s possible for you in the next five years of your life. ...and we're reading Johns new book in my book club GROW this January. Join us! As always, I’d LOVE to hear what resonated most with you - so please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. …and remember, it all starts with a dream
What if you could replace ALL your marketing with a single story? And grow your practice with less effort. Yes, please. Sign me up. If that sounds awesome and almost too good to be true, give this episode a listen. I interviewed Kris Jones, a storytelling expert who turns expertise into sales success. She has a background working with major brands like Adidas, Nike and Guinness. She was also hand selected for mentorship by StoryBrand's Donald Miller. Kris explains how a single, compelling story can transform your marketing efforts and significantly increase your revenue. And she shares her proven story selling system that helps businesses scale effectively without the need for endless content. Don't miss this one. Hope you enjoy the episode! Find out more about Kris Jones and her services at Red Door. And of course, check out the amazing resources over at productivetherapist.com.
Happy Holidays! Erica shares her annual list of favorite business books of the year in her final episode of 2025. 00:00 Welcome 00:50 Holiday Greetings and Year-End Reflections 01:19 Favorite Business Books of 2025 03:34 Book 1: Quit by Annie Duke 05:54 Book 2: Big Magic by Elizabeth Gilbert 08:14 Book 3: Marketing Made Simple by Donald Miller 09:38 Book 4: The Five Types of Wealth by Sahil Bloom 12:10 Book 5: Tax Planning To and Through Early Retirement by Cody Garrett and Sean Mullaney 15:55 Honorable Mentions: Non-Business Reads 20:42 Holiday Wishes and Conclusion ____________________ Books & Resources Referenced: Quit by Annie Duke | https://a.co/d/hoP7fHF Big Magic | https://a.co/d/0k4QNgJ Marketing Made Simple by Donald Miller | https://a.co/d/1UZyRh2 The 5 Types of Wealth | https://a.co/d/4ZLwpLH Tax Planning To and Through Early Retirement by Cody Garrett and Sean Mullaney | https://a.co/d/cjPPMcm The Comfort Crisis by Michael Easter | https://a.co/d/cQ2KL08 The Wedding People by Alison Espach | https://a.co/d/j2Ce3mk Long Way Down by Jason Reynolds | https://a.co/d/4PtWU8T Ep69 - SEP vs Solo 401k with Sean Mullaney, CPA ____________________ Connect with Erica | LinkedIn | Website | Newsletter
Breaking out your sales on your Profit & Loss statement might be the single biggest game changer in your business. When you separate your sales into categories, you finally see what's working… and what's wasting your time. You can spot trends, identify low-profit areas, understand where you're spending too many hours, and see exactly which parts of your business drive real profit. In this episode, we talk about why breaking out your sales matters, how it helps you make smarter decisions, and touch on how to do it in QuickBooks. If you want to grow your profits, start by understanding where your sales actually come from. ----------------------------- CONTACT ME:
Most small business owners don't think about retained earnings until they desperately need them. Retained earnings are your business's safety net, growth fund, and stress reducer all rolled into one. Let's break down why retained earnings matter and how they help you prepare for upcoming purchases, cover payroll, reinvest in your business, avoid late fees, and keep your cash flow steady. When you build retained earnings, you build stability. When you ignore them, every surprise becomes a crisis. Let's talk about how to finally get ahead instead of constantly catching up. ----------------------------- CONTACT ME:
Most nonfiction authors think they're “writing a book.”But the moment you decide to write one… you've actually become an intellectual property company.In this episode, you'll learn why this mindset shift changes everything about how you publish, market, and monetize your work — especially if you're a coach, consultant, speaker, or thought leader.This episode breaks down how authors can think bigger, protect their ideas, and treat their book as the gateway to a scalable ecosystem—not a one-off product.In this episode, you'll learn:Why every nonfiction author is an IP company (whether they realize it or not)How to turn your ideas, frameworks, and stories into long-term assetsWhat Taylor Swift can teach authors about rights, licensing, and content ownershipHow top authors like Brené Brown, James Clear, and Donald Miller built multi-product ecosystemsWhy “your book is not your business”… your IP strategy isHow to protect your content in an AI-driven worldThe key questions that help you identify the next asset in your author businessMake your mark as an author.Learn more about The Author's Mark — Juxtabook's 12-month professional publishing experience that helps nonfiction authors go from idea to published platform in 12 months or less.Juxtabook.com/authorsmarkLearn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
Sales might look sexy, but profit is what actually wins the game. Too many small business owners chase high sales thinking it means success, only to end up broke, stressed, and unable to reinvest in their business. Today, we talk about why growing your sales means nothing if those sales aren't profitable. You'll learn how to focus on the right sales, make smarter decisions, and build a business that puts real money in your pocket. Because at the end of the day… sales are fun, but profit is freedom. ----------------------------- CONTACT ME:
In this episode, Rick speaks with Himanshu Saxena, founder of First Principles, a consultancy and fellowship program focused on helping founders sharpen their messaging through simplicity and structured storytelling. Himanshu shares lessons from building and scaling products across multiple industries and explains why most startups fail to communicate value clearly. He breaks down how frameworks like April Dunford's positioning and Donald Miller's story loop guide effective copy and website strategy, especially for technical founders. Listeners gain insights into using conversations, communities, and AI tools to refine messaging, test content, and build stronger distribution channels. This episode delivers practical guidance for anyone aiming to simplify communication and improve marketing clarity.
Ever feel like you're building a course based on what everyone else is doing instead of what actually fits your life and your students' needs? In this episode, I chat with speech coach Mike Pacchione—who's worked with the likes of Amy Porterfield and Donald Miller—about how he's built a high-impact, low-complexity program that prioritizes feedback and alignment over scale. We explore what it looks like to run a hybrid course, why he doesn't offer a standalone version, and how to design offers around what actually works for you. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/9uRLFc0Di5M Mike's Website: http://speechclub.club/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy
Every year small business owners act shocked when they owe money at tax time, but why? If you took money out of your business, the IRS wants its share. Today, we break down why you keep getting surprised and the simple system that will save you from the stress: setting up a high-yield savings account and moving money over every month. Even 10% is better than nothing. Whether you transfer a percentage or a set amount, the goal is the same - build a habit of saving so tax season doesn't break you. Stop being blindsided and start taking control of your numbers. ----------------------------- CONTACT ME:
On today's episode, we drop into a breakout session from the Dental Success Summit 2025 featuring Dr. Cody Boals and Dr. Beau Sparkman. In this high-energy talk, Cody and Beau unpack how storytelling, intentional culture, and community-driven marketing can help you build a truly magnetic dental practice. They explore real-world strategies for creating patient loyalty, empowering your team, and building brand equity that goes beyond discounts and Google ads. With insights from Donald Miller's StoryBrand framework, tactical tips on media days, nonprofit partnerships, and even organizing internal committees, this session is filled with practical gems to implement Monday morning. If you're looking to build a practice that stands for something—and stands out—this is your blueprint. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you're missing the most critical part of a messaging strategy, what Donald Miller calls the "5 front steps." Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe for lost sales. So how do you fix this messaging gap? In this episode, Donald Miller and Kyle Reed walk through the 5 essential soundbites every business must use to spark curiosity and drive growth. You'll learn how to position your brand as the guide, write words that people actually remember, and create marketing that doesn't just get seen, it gets repeated. Tune in to learn the exact messaging framework that top brands are using right now to grow at lightning speed. -- Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Everyone wants to "scale," but here's the truth, growth isn't free. More sales, more staff, more moving parts… and if you're not careful, less profit and longer hours. Let's talk about what it really takes to grow your business the smart way. Scaling can be exciting, but it can also drain your time, money, and sanity if you don't have a plan for every dollar you spend. You'll learn how to use your numbers to grow strategically, work on your business instead of in it, and make sure your profits grow right along with your sales. Because what's the point of a bigger business if you're still not getting paid?
Are you a broke business owner?
We are in a culture where it seems success is about being in the spotlight. Everyone must be a content creator. Everyone must become a known personality. Everyone must grow a platform, be on stage, and perform. But I don't find this strategy tenable or reasonable. Not for everyone. I feel we are treating business like baseball and telling everyone they must be the pitcher. Baseball works because of the value of the entire team, not just one position. So I'm bringing back a conversation with Tim Schurrer. Tim spent a decade working as COO with renowned spiritual author and now business leader, Donald Miller, who I've had on this podcast multiple times. Tim helped launch Storybrand and then Business Made Simple, with Don, and while Don had the spotlight, Tim ran the business and built and led the team that made it all possible. Before that Tim worked at TOMS as well as Apple Inc.. Tim authored a book titled, The Secret Society of Success: Stop Chasing The Spotlight And Learn To Enjoy Your Work [And Life] Again. He hosts the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business. We talk about the far greater opportunity for success and fulfillment, outside the spotlight and off the stage. Find Tim at buildawinningteam.com/ Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices
Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results? This week, Donald Miller and Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue. -- Click HERE to attend the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Your business isn't growing and it's frustrating.
Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they're not thinking about your brand, they're thinking about their own survival. If your ad doesn't speak to that in the first two seconds, you've already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do you actually say in your ads to make people stop scrolling, click, and buy? In this episode, hosts Donald Miller and Kyle Reed sit down with Mehrab Reza, Facebook ads expert and longtime StoryBrand agency partner. You'll learn the real reason most Facebook ads flop and the 3-part framework that scrappy brands are using to beat out massive companies with million-dollar budgets. Mehrab shares how to build “survival soundbites” that grab attention, use AI to scale creative output fast, and avoid the biggest trap in attribution tracking. Whether your ad budget is $1K or $1M, tune in to learn how to get better results with fewer resources. -- Hire Adlantica, Mehrab's company, to run your ads HERE on their websit. You can also follow them on LinkedIn HERE. Click HERE to attend the upcoming StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
The How of Business - How to start, run & grow a small business.
Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action. Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/ Crafting an effective sales pitch isn't about being slick or persuasive - it's about clarity, empathy, and storytelling. In this episode, host Henry Lopez breaks down how small business owners can build a compelling sales pitch using a customer-centered approach inspired in part by Donald Miller's book Building a StoryBrand. Henry explains that every great sales pitch starts with understanding your audience (your ideal client or avatar), defining their problem, and showing how your solution helps them win. You will learn six core elements of every great pitch: Audience, Problem, Solution, Differentiator, Proof, and Call to Action. Then, Henry walks through a five-step process that will help you craft and use an effective sales pitch for your small business. Drawing insights from past guests like Andy Paul, Carole Mahoney, and Ryan Dohrn, Henry shows that clarity and empathy consistently outperform clever slogans and aggressive selling. Whether you're refining your elevator pitch, rewriting your website copy, or preparing for a formal sales presentation, this episode gives you the structure to tell your business story with confidence and authenticity.” This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Ever look at a bookkeeping quote and think, “Why does this cost so much?”
Steve Taylor, recording artist, filmmaker and producer, is back for part two of his interview covering his directing career and recent entry as a member to the PGA (Producers Guild of America). Jay and Robbie's formative years were spent listening to Steve Taylor's music. Then Robbie grew up, became a video media guru, crossed paths with Steve in the film world, and that's the focus of this episode's interview. From avant-garde film school, to Donald Miller, and on to Sketch (recently in theaters), Steve's film career as a director, producer, and early adapter of Kickstarter funding is quite the adventure. This week's Geeks takes an interesting turn…Robbie forgets to bring one! But Art and Jay save the day, with news of Marvel exiting the Peach State and a rumor about the new (in many ways) James Bond. Pop some popcorn and head to the movies with Steve Taylor!
Sometimes the hardest seasons are the ones that make us. In this episode, I share a story I've never told publicly, the moment everything I'd worked for almost came undone during my student teaching. What started as a field trip turned into one of the most difficult and defining chapters of my life. Through betrayal, uncertainty, and months of fighting to graduate, I discovered something I didn't know I had: the ability to stand up, to keep going, and to find strength in the middle of conflict. Drawing from A Million Miles in a Thousand Years and the timeless Hero's Journey, this episode explores how our greatest struggles often become the very things that shape us, and how, as the comedian Katt Williams once said, that's what every hero of every story has in common. If you would like to reach out to me you can drop me a line at clemenzwithaz@gmail.com or drop a DM at the clemenz with a "Z" instagram page. You can head over to https://gofund.me/7ebb0524 every bit helps. And if you're looking for more reflection, honesty, and spiritual wrestling, check out my Substack: Devotions for the Deconstructing & Disillusioned, it's a space for people who still have soul, but no longer fit in the boxes they were handed. Thanks for being here.
Jeremy Miner sits down with Donald Miller (author of Building a StoryBrand) whose framework has helped thousands of brands clarify their message, connect emotionally with customers, and grow faster through strategic storytelling. You'll learn how to cast your customer as the hero of your message, avoid the biggest storytelling mistakes brands make, and use emotion to drive people to act, not just scroll past. Donald also shares how to fold StoryBrand principles into real sales conversations to make your message irresistible. Watch until the end, you'll walk away with concrete storytelling frameworks you can apply immediately. Chapters: (00:00) Introduction (00:23) The Most Functional Use Of AI in Business (02:11) Biggest Challenge of Entrepreneurs implementing Storybrand (03:21) The Standard For “Good” Writing (05:07) Department Of Defense Name Rebranding (07:17) Telling Your Personal Story For A Brand Got a question about sales, persuasion, or objection handling? Text me directly: +1-480-637-2944 The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org Want the full NEPQ framework? This is what 350,000+ reps use to close more deals: https://go.nepqblackbook.com/learn-more Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112 More Free Resources Join the Sales Revolution Facebook Group: https://www.facebook.com/groups/salesrevolutiongroup Book a Clarity Call with my team: https://7thlevelhq.com/book-demo Connect with Me Instagram: https://www.instagram.com/jeremyleeminer LinkedIn: https://www.linkedin.com/in/jeremyleeminer Facebook: https://www.facebook.com/jeremy.miner.52 Connect with Donald Website: https://storybrand.com Instagram: https://www.instagram.com/donaldmiller Youtube: https://www.youtube.com/@CoachBuilder
If your message isn't clear, your brand won't scale. In this episode of The Next Level Podcast with Jeremy Miner, bestselling author Donald Miller, creator of the StoryBrand Framework, reveals the storytelling psychology that's helped generate over $100 million in sales for brands around the world. Learn why the human brain only pays attention to stories tied to survival and how to make your customer the hero of your brand's story. Donald and Jeremy break down how clarity in messaging, empathy, and identity transformation drive real sales conversion. Learn how elite brands and entrepreneurs simplify communication, connect emotionally, and master storytelling in sales. You'll leave with practical storytelling tactics you can apply today to boost conversions and make your brand impossible to ignore. Chapters: (00:00) Introduction (01:42) How the Brain Reacts to Storytelling (04:33) From Memoir Writer to Marketing Expert (07:16) Why Brands Shouldn't Be the Hero (10:52) The P.E.A.C.E. Framework Explained (15:48) Political Campaigns That Failed at Clarity (22:04) Selling Identity and Transformation (30:17) Storytelling vs. Clever Marketing (38:55) How AI Is Changing Brand Messaging (54:26) Legacy: Becoming a Survival Asset
So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today's economy. And without a sharp, repeatable message, you won't earn it. So how do you cut through the noise and become the go-to voice your audience can't ignore? In today's episode, Donald Miller and Kyle Reed talk with Codie Sanchez, the investor and entrepreneur behind Contrarian Thinking, who built a massive following by saying bold things clearly and consistently. Codie reveals how she frames problems in ways that demand attention, why repeating simple soundbites scales faster than constant novelty, and how her approach has made her a leading voice in business and investing. Listen in to learn how to sharpen your voice and build influence that actually drives results. -- Click HERE to attend the upcoming StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books! Click HERE to check out Codie's website and HERE for Contrarian Thinking.
Great leaders don't just give orders, they ask powerful questions! The right question can motivate your team, uncover hidden opportunities, and help you grow your sales and profits faster than ever. Today, we'll talk about how asking, instead of telling, can transform your leadership style. From empowering your team to think for themselves to spotting missed chances for improvement, questions are one of the most powerful tools in your leadership toolbelt. You don't have to be bossy to get results - You just have to start asking better questions. ----------------------------- CONTACT ME:
Want to grow your profits every quarter?
Mat sat down with Donald Miller to break down how the StoryBrand framework and airplane model can transform small business growth. In this episode of the Main Street Business Podcast, we dive into marketing, sales, and clarity in messaging so entrepreneurs can scale with confidence. Grab my FREE Ultimate Tax Strategy Guide HERE! You don't want to miss this! Secure your tickets for the most significant business, tax & legal event of the year: Main Street 360 Looking to connect with a rock star law firm? KKOS is only a click away! Are you ready to get certified in EVERY strategy I teach? Start your journey with a FREE 15-minute discovery call to explore the Main Street Tax Pro Certification. Check out our YOUTUBE Channel Here: https://www.youtube.com/markjkohler Craving more content? Check out my Instagram!
Too many brands skip straight to “content” and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft “survival” sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale. Don and Kyle break down the “House” metaphor, then walk through a real case study Don did with You Need A Budget, including the 5 curiosity sound bites that move people from “worried about money” to “good with money.” You'll leave knowing what to say, where to say it, and how to scale it across your site, emails, lead magnets, and sales calls. Tune in to build a messaging campaign your customers can't ignore and your team can finally execute. -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Most small business owners are running their business on gut instinct instead of using the best tool in their toolbelt - the Profit & Loss report. Your P&L isn't just a piece of paper; it's the roadmap to growing your sales and profits. It shows you where your money is really going, reveals trends that help you predict the future, and gives you the insight to make smarter decisions. Ignoring it is like trying to hammer a nail with a wrench or bake a cake without using the oven. You're making things harder than they need to be. Today, we'll break down why your P&L is the ultimate tool to grow your business and how to start using it today. ----------------------------- CONTACT ME:
Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't “get it.” That's why we're hitting reset on this podcast and going back to the foundation of great messaging. In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales. Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage. Listen in to get the clarity you need to create clear messaging that drives growth. -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ What if a 16-year-old yogurt scooper could turn into a billionaire exit master by 31?
“I have a friend who used to call it putting the cookies on a lower shelf. And you want to say to the audience things that they can absolutely understand and they can take action on and that are not confusing.”What really sets the best speakers apart? This week on The Speaker Lab, host Grant Baldwin chats with Donald Miller, author, entrepreneur, and creator of the StoryBrand framework, about how to become the kind of speaker event planners and audiences remember.Donald's golden rule? If you confuse, you lose. Rather than trying to sound smart or fancy, focus on making your message unmistakably clear. Simple, repeatable soundbites are the key to winning hearts and growing your impact. And instead of trying to be everything to everyone, Donald urges speakers to solve a specific problem. Dialing in on your area of expertise makes you the go-to choice and helps book more gigs, not fewer.In regard to feelings of imposter syndrome, speakers don't need to know everything, just more than their audience. Donald reminds speakers that they're not the hero, they're the guide, and if they can help their audience win, they'll stand out for all the right reasons. Packed with wisdom you can put into action today, this episode is essential listening for anyone who wants to master both the art and business of getting booked—and remembered—as a speaker. Don't miss it!You'll learn:Following proven communication principles over improvisationHow the StoryBrand framework clarifies and structures messagingDefining your niche as a speakerEstablishing authority by knowing your subjectPositioning your audience as the heroPrioritizing clarity over cleverness in communicationUsing both speaking and writing to refine your contentAnd much, much more!“The more niched down you get, the more likely you are to be on stages.”Episode ResourcesDonald's Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks? In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want. -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books! Watch the Slate ad HERE for yourself.
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is. In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem. -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!