THE SHIFT PanelCast

After a longer than expected hiatus The Shift PanelCast is back and with guests lined up for the rest of 2022 we are looking forward to bringing you insights from around Australia and the World for Marketing, Events, Sport and Entertainment.   In Episode 19 we chat with Tim Watsford, CEO of NT Major Events, his experience climbing the ranks through Rugby and NRL and how he's balancing a successful career along with a huge move for him and his family. What a great and inspirational guy...enjoy.

In Episode 18 we chat with Bernard Foley and Jimmy Galvin about launching a new sport and event on the east coast of Australia. Pushing the boundaries of what's possible for the future of Rugby globally.   Bernard and Jimmy provide us with incredible insights in what it takes to get to the top of your game, the value of relationships and how, when you are focused and passionate, you can bring all the elements of your career together to make monumental change.   Enjoy!

Purposeful Engagements with Antonia Beggs.Antonia has recently departed Cricket Australia and flying out to join the TLA team in London as Head of Partnerships and Fan Engagement.Her experience in the world of sport and passion for finding an authentic connection with your spectators, participants or community is infectious.  She gives our listeners some great insights into how she has got to the top of her game since she started out in 2000 working for the PGA European Tour. It was a pleasure to get to know Antonia and we look forward to following her career and pioneering the sports world of fan engagement.

Craig Sheridan joins us to discuss Risky Business. The Business of Risk, Crisis at events on a global scale. Sheridan Consulting have offices globally, including Sydney, Singapore and London and Craig has been the lead for Risk and Security for events such as the G20 Summit - Saudia Arabia, Vivid Sydney, Mardi Gras, Sales Force Convention plus more. We talk to Craig about the future of risk in a post covid world and the exciting tech that will change the way we monitor crowds forever. Sit back, listen, enjoy!

Meet Keith Williams. His career is what happens when you mix passion with technology and foresight of the future. It's likely that at some point in your lifetime you have utilised a piece of technology that Keith has been part of. Whether it's ticketing, fundraising or virtual events. In this episode you get an insight into what drives him and the exciting projects that he has been working on over the last decade or two. This PanelCast will leave you feeling inspired and ready to take on the world in the new era.

In episode 14 we welcomed Caz Grant and Anita Kolni to The Shift PanelCast. Co-Founders of Bondi's Ocean Lovers festival with a growth trajectory set to take over Australia. Listen to how these two tenacious ladies came together to launch Australia's most ground breaking environmental event yet.   As always a great conversation with leaders in our industry, paving the way for a positive change in the world.

THE SHIFT PANELCAST - EPISODE 13, EVENTS ARE BACK!

Reality at its best - Uncovering Technology in Event Marketing! Martin Stead takes us through the development in technology since his career started in the early 2000's with the discussion ending in AR / VR and all the bright futuristic opportunities of our industry. It was truly great to have chat with Martin about his career in the sports, sponsorship and media industries and how he has re-focused his career in the future of technology.

In Episode 11 we chat with Sam Robinson for the Australian Grand Prix Corp about the future of Brand Partnerships and Sponsorships. This insightful chat uncovers Sam's incredible career and predictions for the future.

The Reinvention of Live Events and Marketing Assets   We introduce you to Simon Barratt, Director of Marketing and Products for Three Crowns Media Group and Andrew Stone, Managing Director of EPS Australia, both these legends have been part of the resurrection of live events throughout Australia.was a driving force behind the resurrection of Moto Events in NSW and hosted his organisations first event in August.   We touch on Growth Marketing Assets in this episode as Simon discloses the secret to success in his business and discuss the various levels of complexity of staging an event in 2020 and just generally have a chat about recent experiences in the marketing and events space.   Next episode is a SPECIAL PanelCast explaining everything you need to know about Marketing in the new era.  

Episode 9. Leading Social Change through Events and Growth Marketing. This topic is becoming more and more important in the global community of marketing and communications and will only increase in the coming months and years.   Livvy Drake, Sustainability and behaviour change consultant has worked with Google Next, Cisco live to help develop their sustainability strategy. We also welcomed Andrew Davies, CEO of Blab Aus & NZ. Andrew works with brands such as Patagonia to drive sustainable change through brands.

In Episode 8 we are joined by Alastair Lyall, Associate Director - Events, Department of Premier and Cabinet (DPC). We talk events of all levels, restrictions, moving forward and looking forward to the bright lights of the future. Enjoy yet another insightful conversation with one of Australia's true event guru's. *RAW Footage and Audio

Global Benchmarks in a changing world. This week we welcomed Andrew Waddel, Aus GM for Tourism New Zealand and Ben Tuffy, Creative Director for Media Monks. We discussed how creative industries are communicating to their consumers, from the Tourism Sector to Experiential and Digital Events in NZ, USA and Australia. “Who to watch on the global stage” and “How our current situation change consumer and event approach” are key subjects raised in this discussion that aim to reveal what direction tourism and events may be heading towards in the new era. A great chat all round! Apologies for the 'Raw' footage and occasional bad internet connection.

Episode 6. Meet Mark Watson, Adventure Photographer and Kate Squires, Head of Creative for Napoleon Perdis. What do they have in common and how do they relate? Photographers and the fashion industry steer how we look at things, people, sports, life. We talk authenticity and trends and how purpose is shaping the way we talk to consumers and our responsibility in education through our work and passions. Brought to you by Hailey Mason and Chris Toward - Founders of The Shift PanelCast. RAW Format - Enjoy :)

In Episode 5 we welcomed Phil Macca Macdonald, CEO of Ocean & Earth, Luke Madden CEO Of Surfing NSW and Chris Friend, Co-Founder of Clippero. SPORT + TECH + BRAND = GENIUS! Our Special Guests recently took Surfing competition from the Offline to the Online using strong relationships, technology, innovative ideas...and they did it in just 20 days! Our topics for this week were: - Getting the timing right' or ‘Getting Ahead of the times': Great ideas are all about the timing. - Innovative Relationships: Strong relationships igniting innovation. - Evolution of Business and Sport: Uncovering your asset. Hosted by Hailey Mason and Chris Toward, Project Nine Event Group. Note: Raw Audio footage from PanelCast

We uncover the secrets behind Creation and Innovation, how it's done and what industries to look at for inspiration. Special Guests, Christie Poulos and Duncan McIntyre gave us insights into the world of tech and content and how we can enhance the sports, entertainment and events industries by looking beyond.

The Shift PanelCast welcome Jen Coleman - Associate Director, Sponsorship and Partnerships at Optus and Michael Menzies - Founder of Remember Creative. This week we looked further into the relationships between brands and events and the opportunities for campaigns to roll out live events in the stages of social distancing.

Episode 2 uncovers the vision of what sponsorship and brands might look like in the future of events. Insights from Geoff Jones, CEO of TEG, Andreas Gloor, Senior Sports Marketing Manager of REEBOK and Chris Toward, Creative Director.

The Shift PanelCast hosted by Hailey Mason. Resident Panelist Chris Toward joined by Special Guests Jamie Barrington, CFO St George Illawarra Dragons, Nikki Vasiliadis, Content Creator and Tasman Cassim, Partnerships Manager Black Dod Institute. A regular weekly PanelCast for the Sports, Entertainment and Events Marketing Industry. This week discusses how the largest code in the country prepared financially for lockdown. How important relationships are and the future of content and the e-sports world,