Podcasts about Patagonia

Born in 1986, Chris Burkard grew up on California's Central Coast and knew from a young age that he had to get out. Photography became the avenue. Primarily self-taught, Burkard won the Follow the Light Foundation grant in 2006, and away he went, working as a senior staff photographer for Surfline, Water magazine, and Surfer magazine, as well as freelancing for The New Yorker, National Geographic, and ESPN.com. In 2009, he was contracted by Patagonia to be a projects photographer. Burkard's photo books include The California Surf Project, Come Hell or High Water: The Plight of the Torpedo People, Distant Shores, High Tide, and The Boy Who Spoke to the Earth. Along with still photographs, he makes films, including Russia: The Outpost Volume 1, Faroes: The Outpost Volume 2, The Cradle of Storms, and Under an Arctic Sky. You might glean from those titles that Burkard has a penchant for the colder locales. On that note, he started photographing Iceland about two decades ago—and fell so in love with the place that, a couple years ago, he up and moved there with his wife and two sons. Along with photography, Burkard is also an avid adventurer, recently completing a 90-mile fat-tire bike ride across Vatnajökull, Europe's largest glacier. In this episode of Soundings, Burkard talks to host Jamie Brisick about traveling, Ansel Adams, the allure of cooler climates, finding purpose, moving to Iceland, the state of surf photography, and the challenges and rewards of environmentalism. Produced by Jonathan Shifflett. Music by PazKa (Aska Matsumiya & Paz Lenchantin).  

In this episode of Ethnocynology, host David Ian Howe sits down with archaeologist and anthropologist Dr. William Taylor (University of Colorado Boulder), author of Hoofbeats: How Horses Shaped Human History.While this show usually focuses on dogs, today we shift to the other animal that transformed humanity: the horse. Dr. Taylor walks us through the evolutionary history of horses, their domestication on the Eurasian steppe, and their reintroduction to the Americas after the Ice Age. Together we explore how humans first interacted with horses—as prey, symbols in cave art, sources of milk and meat, and eventually as partners in transport, warfare, and belief systems.Topics include:The origins of domestic horses around 2000 BC in the Caucasus steppesHorses evolving in North America, going extinct, and being reintroduced by the SpanishHunting evidence from sites like Schöningen in Germany and Bluefish Caves in the YukonHorses in Paleolithic cave art (Lascaux, Chauvet) and the Vogelherd ivory carvingEvidence for early horse riding and chariot use in Egypt, Assyria, and beyondThe role of horses in indigenous North and South American societies before widespread European contactEthno-equine parallels in Mongolia, Australia, and Patagonia, where horses shaped cultural, spiritual, and economic lifeThis is Part 1 of a two-part series: next time, David speaks with Cassidy Thornhill of the University of Wyoming, who researches the protohistoric introduction of horses into the Americas.If you enjoy the episode, please rate and review Ethnocynology on Apple Podcasts and Spotify. It helps more people discover the show and supports the entire Archaeology Podcast Network.Links:Hoofbeats: How Horses Shaped Human History by Dr. William Taylor — available on Amazon and other retailers.davidianhowe.comDavidianhowe.com/storeArchPodNetAPN Website: https://www.archpodnet.comAPN on Facebook: https://www.facebook.com/archpodnetAPN on Twitter: https://www.twitter.com/archpodnetAPN on Instagram: https://www.instagram.com/archpodnetAPN ShopAffiliatesMotion Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is Planet Hope, a podcast from The Times and The Sunday Times in paid partnership with Rolex and its Perpetual Planet Initiative. Each episode is hosted by The Story released as a bonus weekly series on Saturdays. From oil spills to climate change, penguins are on the frontline of environmental change. Pablo García Borboroglu has spent more than three decades rescuing colonies, moving shipping lanes, and protecting over 32 million acres of penguin habitat. He joins Adam Vaughan to share what it takes to keep these charismatic seabirds alive in a rapidly changing world.Host: Adam Vaughan, Environment Editor, The Times. Guest: Pablo García Borboroglu, Founder of the Global Penguin Society and Rolex Award Laureate. Series Producer: Priyanka Deladia Sound Designer: David CracklesThis podcast is advertiser funded. Hosted on Acast. See acast.com/privacy for more information.

One thing was clear a few years back when watching the film “Mind Over Mountain.” That film documents a team of three women on the classic Bugs to Rogers traverse, and Madleine Martin-Preney was pure fuel. This storied traverse presents a fine backdrop for a fine narrative arc, but much of the time, it is downright brutally hard work in an arena, if the weather cooperates, that is rewarded with good views.Martin-Preney seemed to have supernatural energy. She was breaking trail, acting as a guide, and, at least to my eyes, was a centering force. She seemed like the kind of partner we'd all wish to have on any mission. Her missions over the years have been epic. It seems that she has a proclivity for suffering (the Type II kind) and a knack for pulling off epics. In 2016, along with four partners, they became the first crew to complete a continuous ski traverse through the Canadian Selkirks. In total, they covered 323 miles and gained over 141,000 feet of elevation. We do chat traverses in this episode. But we also dive into the nature of mountain guiding, leadership, and how to be the best possible partner (and version of yourself) on a physically demanding and emotionally taxing adventure. Martin-Preney, as you will learn, leads by example. If you are new to The High Route, we are a reader and listener-supported enterprise focusing on human-powered turn making. Our mission is simple, but it takes real-deal calorie-burning to piece it all together.We'd like to thank Patagonia, Blue Ice, and ATK for supporting us.  We are also excited to announce that you can subscribe to Issues 2 and 3 of our fine print journal (The High Route journal) on our site. Fancy paper. Good reads. High-octane photos. And some fine mountain ranges. And turns. You can learn more about our subscription options here.The theme music for The High Route Podcast comes from Storms in the Hill Country and the album The Self Transforming (Thank you, Jens Langsjoen). You can find a link to the album here—there are so many good songs on this album. And if you think you've spotted a UFO in the past or visited the 7th dimension, "Beautiful Alien" is a good tune to start with.

Patagonia is worth billions. But founder Yvon Chouinard never wanted the title of billionaire. From his days as a dirtbag climber to his reluctant role as CEO, Chouinard built one of the world's most influential outdoor brands — then shocked the business world by giving it all away. Author David Gelles whose biography of Chouinard "Dirtbag Billionaire" is out now, joins The Excerpt to talk about Chouinard's unconventional life, his fight to align business with values, and what his legacy means for capitalism today.Have feedback on the show? Please send us an email at podcasts@USATODAY.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this second episode of our We Have Ways Fest Special Series we speak to Philippe Sands all about his brand new book '38 Londres Street: On Impunity, Pinochet in England, and a Nazi in Patagonia'! We spoke about the humanity that endured despite the terror perpetuated by the Pinochet regime, Philippe's role in the Pinochet case, and the influence of Nazism in this regime!We Have Ways Fest is taking place between the 12th and 14th of September at Blackpit Brewery To get tickets for We Have Way Fest head to the website!Grab a copy of 38 Londres Street!To support History with Jackson to carry on creating content subscribe to History with Jackson+ on Apple Podcasts or support us on our Patreon!To catch up on everything to do with History with Jackson head to www.HistorywithJackson.co.ukFollow us on Facebook at @HistorywithJacksonFollow us on Instagram at @HistorywithJacksonFollow us on X/Twitter at @HistorywJacksonFollow us on TikTok at @HistorywithJackson Hosted on Acast. See acast.com/privacy for more information.

Patagonia has always been different. While so many companies lose their way when profits come before people, the planet, or even their own products, Patagonia continues to stay true to its values.In today's episode of The Eric Ries Show, I speak with journalist David Gelles, author of Dirtbag Billionaire, his new book about founder Yvon Chouinard. We explore how Chouinard built Patagonia with an ethos of quality and conservation, how he resisted the corrupting pull of profit-at-all-costs, and why he ultimately gave the company away to protect its mission.We talk about what Patagonia's story reveals about the possibility of building ethical companies that not only survive but thrive. And we make the case for putting strong protections in place from the very beginning, so that a company's purpose can endure long after its founder is gone.—Where to find David Gelles:• LinkedIn: https://www.linkedin.com/in/davidgelles/• X: https://x.com/dgelles• Substack: https://davidgelles.substack.com/• Website: https://davidgelles.com/—Where to find Eric:• Newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericries.carrd.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Podcast:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theericriesshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ —In This Episode We Cover:(00:00) Intro(02:30) Why Patagonia remains so little understood despite its visibility(05:47) How Yvon Chouinard resisted the corrupting influence of wealth(07:48) How Yvon's rural upbringing shaped his enduring ethos(11:51) The pivotal moments that revealed a market for Yvon's high-quality gear(16:17) Yvon's partnership with Tom Frost and the expansion from climbing gear into apparel(18:06) How a local river fight sparked Yvon's lifelong activism(21:32) Why Patagonia was able to resist the corporate pressures that erode values(27:46) David on what corruption meant to Yvon and his uncompromising philosophy(30:03) LTSE and alternative structures that protect values(33:48) A short history of shareholder primacy and general incorporation(36:03) Yvon's aversion to conventional business culture(37:44) Doug Tompkins's contrasting path from luxury to large-scale conservation(40:33) Yvon's behind-the-scenes funding of Tompkins Conservation(42:19) Patagonia's values of quality and conservation and the movements it spurred(51:11) Tony's Chocolonely's ethical approach to chocolate and influence on supply chains(52:34) How Yvon structured succession to protect Patagonia's values(1:02:33) Examples of foundation-owned companies: Grundfos and Zeiss (1:03:47) A case for building protective structures from day one(1:06:06) Why mission-aligned, ethical companies don't get as much press(1:10:04) The long-term value of taking the harder road(1:16:25) What financial reporting teaches us about prioritizing ethics(1:22:03) Why every company must define its own purpose (1:24:59) Final reflections on why companies can be run with values and integrity—You can find episode references at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠—Production and marketing by ⁠⁠⁠⁠⁠Pen Name⁠⁠⁠⁠⁠.Eric may be an investor in the companies discussed.

In this episode of GRC Chat, we discussed scaling climate solutions and key lessons from top innovators with Josh Dorfman, a climate-focused entrepreneur and founder of Plantd and Supercool. Josh shared invaluable insights into how innovative business strategies are driving the adoption of scalable climate solutions that not only cut carbon emissions but also enhance business profitability and improve lives. From transforming fast-growing biomass into sustainable building materials to redefining transportation and energy solutions, Josh's expertise highlights the critical levers of adoption that make these solutions mainstream. We explored real-world examples like Zūm's AI-optimized school transportation system, Trove's resale integration for Patagonia, and Sunrun's consumer-focused solar energy approach, illustrating how smart strategies like lifestyle alignment, innovative financing, and seamless integration are unlocking growth while addressing sustainability challenges. This episode is a must-watch for ESG leaders, Chief Risk Officers, and anyone invested in sustainability, risk management, and actionable climate strategies. If you want to be our guest or suggest one, send your email to info@globalriskconsult.com with the subject line "Guest Proposal."

(00:00-18:36) Jamie Rivers held accountable for his Mizzou comments. Drink embracing the dork. Stay stong, Zach Sweet. Drink wasn't happy to find out the South Carolina game isn't sold out. Beware the Florida spittle. Martin's sleep schedule. If the highlight of your day is a nap, you're doing it wrong. Doug thinks there's too many football teams in Louisiana. Tigers are a 27.5 favorite.(18:44-34:50) The Cardinals are right there (4.5 back) in the wild card. Go ahead and let us lurk. Does Arenado wanna live at Brentwood Forrest? Papers looks like a little gentleman today. Casually give ya the business. Jackson is a free agent for the Lemmings Open. The mutual fund uniform. Not enough Patagonia.(35:00-54:57) Jackson's GHIN comes into question. AP Poll voter Haley Sawyer coming under fire for her Week 2 votes. Audio of Haley explaining her 'process.' Doug wants her out. Eli Hoff with a good take on the situation. Hard for people that cover specific teams to know what's going on all around the country. Tim needs to be voting in the AP Poll.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over the course of 15 years, Shafik Meghji traveled repeatedly to South America, falling in love with the continent and in particular with Buenos Aires, which he came to feel was his second home. Traveling from London, Shafik noticed that Britain came up a lot on his travels; the eerie hulk of a Harrods branch in central Buenos Aires, the rusting shells of British buses on the salt flats of Bolivia, and the surnames of the descendants of settlers hanging out in Patagonia. The result is Small Earthquakes: A Journey Through Lost British History in South America - Published last month by Hurst Publishers, to wide acclaim. Shafik joins the Travel Writing Podcast to talk about how the book came to be, to geek out on his influences such as Bruce Chatwin, and to bring writers behind the scenes on his publishing journey.

My eight-year-old Doberman, Coconut, was strong, active, and training with me for Patagonia until one day she collapsed in pain at the dog park. We were told she had Wobblers Syndrome, and we spent months doing everything possible to support her... only to find out the diagnosis was wrong.   Fullscript link: https://us.fullscript.com/welcome/lvogel1610380742  * Vitamin C * Fortigel® bioactive collagen peptides * Hyaluronic acid * Nutramax Cosequin (glucosamine, chondroitin, MSM) * Vitamin E   Hosted by Leanne Vogel.   Coaching and other supports available at: https://shop.healthfulpursuit.com/  Bioactive Peptides: https://www.healthfulpursuit.com/make

David Gelles is an award-winning New York Times reporter and bestselling author. He has extensive experience as a business reporter in particular and has reported extensively on, among other topics, Boeing's safety issues, Bernie Madoff's ponzi scheme, and the life and leadership of GE CEO Jack Welch. He's the bestselling author of three books, including The Man Who Broke Capitalism, about Welch, and a new one, Dirtbag Billionaire, a deep dive into the life and impact of Patagonia founder Yvon Chouinard. David joined host Robert Glazer on the Elevate Podcast for a wide-ranging conversation on Jack Welch's leadership at GE, Yvon Chouinard's extraordinary career at Patagonia, and much more. Thank you to the sponsors of The Elevate Podcast Shopify: ⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠ Headway: ⁠makeheadway.com/elevate⁠ (Promo Code: Elevate) Learn more about your ad choices. Visit megaphone.fm/adchoices

Got feedback about this episode? Send Carolyn a textWe're back for an Ask Us Anything episode, and this one might be our most entertaining yet. My husband Johnny joined me behind the mic, and let's just say—we aired a little bit of dirty laundry along the way.You all sent in fantastic questions covering everything from running to parenthood to guilty-pleasure TV shows, and we had so much fun answering them. Here's a taste of what came up:Were you angry when Johnny registered you as a 45–49 year old male for a 10-mile race?How is training going for The Marathon Project?What was our very first race, and how did we get into running?How did we juggle training when our kids were little?What's the most annoying race-day habit we each have?Do we actually like running together?Which “famous person” would we love to go for a run with, and what would we ask them?Rookie stats, running vacations, pacing animals, favourite date nights…we covered it all.This episode is equal parts running talk, marriage banter, and plenty of laughs. If you've ever wondered what really goes on behind the scenes in the Coffin household, this is your chance to find out.If you enjoyed this format, let us know—we're happy to bring back more AMA episodes in the future!Resources we discussed in the episode:Johnny's running origin story: Slow the BLEEP DownCarolyn's running origin story: Meet Co-host Carolyn CoffinJakob Ingebrigtsen's songMondo Duplantis' songKim Sankey's running vacation episode: Patagonia, Chile with RunBCConnect with Johnny:Instagram: @bestjohnnyeverConnect with Carolyn:Instagram: @inspiredsolescast or @carolyn.c.coffinYou can help spread the running love! The best way to SUPPORT Inspired Soles is to share your favourite episode(s) with friends, subscribe, or leave a rating and review on Apple Podcasts. Connect on Instagram @inspiredsolescast or email guest ideas to inspiredsolescast@gmail.com.

Building Ethical Brands: Joshua Onysko's Approach to Travel, Sustainability, and Giving Back.Welcome back to the Outdoor Adventure Series! In today's episode, we chat with Joshua Onysko, a dynamic entrepreneur, world traveler, and advocate for sustainability in the beauty industry. As the founder of Pangea Organics and Alpine Provisions, Joshua has spent over 25 years reshaping what it means to create products that are not just good for people but also for the planet. From humble beginnings—selling soap at farmer's markets and wandering the globe in search of the best ingredients—to forging direct partnerships with growers in places as far-flung as the Amazon and Patagonia, Joshua shares how his unique journey, fueled by curiosity and a fearlessness honed through living with ADHD, shaped his approach to business, life, and stewardship of the outdoors.DISCUSSIONIntroduction to Joshua Onysko and His BackgroundJoshua's Personal Backstory and Entrepreneurial SparkTravel and Global Exploration EthosBuilding and Sustaining Global RelationshipsEnsuring Ethical Sourcing and Impactful PartnershipsGiving Back to Local and Global CommunitiesSupporting Local Access to the OutdoorsAlpine Provisions Product OverviewJoshua's Daily Philosophy and Life LessonsNew Ventures and Brand ExpansionsLifestyle, Minimalism, and Outdoor LivingClosing Reflections and Where to ConnectLEARN MORETo learn more about Joshua and Alpine Provisions, visit their website at https://alpineprovisionsco.com/ and on these social sites: Facebook: https://www.facebook.com/Alpine-Provisions-751660181837134/Instagram: https://www.instagram.com/alpine.provisions/The Rusty Skillet Ranch + Spa: https://www.airbnb.com/rooms/41578007NEXT STEPSVisit us at https://outdooradventureseries.com to like, comment, and share our episodes.KEYWORDSClean Beauty, Sustainability Conscious Entrepreneurship, Pangea Organics, Alpine Provisions, Essential Oils, Global Travel, Neurodiversity, Fair Trade Sourcing, Regenerative Agriculture, Colorado Outward Bound School, Outdoor Adventure Series, PodMatch#Clean Beauty #SustainabilityConsciousEntrepreneurship #PangeaOrganics #AlpineProvisions #EssentialOils #GlobalTravel #Neurodiversity #FairTradeSourcing #RegenerativeAgriculture #ColoradoOutwardBoundSchool #OutdoorAdventureSeries #PodMatchMy Favorite Podcast Tools: Production by Descript Hosting Buzzsprout Show Notes by Castmagic Website powered by Podpage Be a Podcast Guest by PodMatch

What if the best way to win in business is to do the exact opposite of what everyone else is doing? While most CEOs chase growth at all costs, Yvon Chouinard, the founder of Patagonia, chose a different path. Starting out as a rock climber and adventurer, when he pivoted to business, he built products to last, created a company culture where surfing sometimes mattered more than spreadsheets, and even risked profits to protect the planet. Then, in a move almost unheard of in corporate America, he gave the entire company away. In his new book ⁠Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away,⁠ New York Times journalist David Gelles tells the story of how a reluctant businessman reshaped capitalism—and shows us what it looks like to build a company that puts people and the planet first.

Contemporary accounts suggest that over 20,000 sheep were gathered near Fortín Conesa in northern Patagonia, from where they undertook a gruelling journey to the abundant grazing land of Santa Cruz ...

Send us a Text: Ask Us a Question!On this episode of Waypoints, we sit down with one of the true giants of our sport - a man whose story is as rich and influential as any in the world of flyfishing. Chico Fernández is a pioneer, teacher, innovator, and a lifelong ambassador for the art of casting flies in saltwater. From his early days in Miami shaping the very foundation of modern saltwater fly fishing, to decades spent writing, teaching, tying, and traveling the globe, Chico's fingerprints are all over the evolution of this sport. His books on bonefish and redfish are still regarded as essential reading, and his iconic fly patterns - like the Seaducer and the Bonefish Special - continue to catch fish (and fill fly boxes) around the world.Born in Cuba and exiled to Florida as a teenager, Chico brought with him a bamboo rod, a love of jazz, and a passion for fishing that would shape the rest of his life. From late-night tarpon missions in the Keys with a young Flip Pallot, to gear design work with some of the biggest names in the industry, to adventures in the Amazon, the Yucatán, the Indian Ocean and beyond, Chico's journey has been nothing short of remarkable. In this episode, we dig deep into his story: the early days, the philosophy that's guided his life, and the lessons learned along the way. If you love saltwater flyfishing and if you value the soul of this sport, then this conversation is one you won't want to miss.After the success of the 2024 Belize and 2023 Baja Bluegrass events, we're excited to bring the experience back to Belize for 2025. Join us November 4–9 at El Pescador Lodge on Ambergris Caye for a five-night, all-inclusive fishing, beach, and bluegrass getaway—exclusively for 30 couples.Waypoints is brought to you by PatagoniaTo bring their gear to life, Patagonia is motivated by relentless curiosity and a passion for the wild. They evaluate hundreds of materials, build dozens of prototypes and spend seasons punishing them in the world's most extreme conditions. The work is the guide, and Patagonia never tires of exploring, learning and improving. Built with innovative materials, intuitive features and a refined fit, their Swiftcurrent® Waders are a better wader experience. Repatterned for bulk reduction, reduced seam stress, increased maneuverability and improved repairability, they move better in and out of the water, carry gear more efficiently and keep tools handy. They're made from recycled materials without intentionally added PFAS—toxic “forever chemicals.- Follow us on Instagram- Follow us on Facebook- Check out our YouTube Page- View the official Yellow Dog website ...

What if the best way to win in business is to do the exact opposite of what everyone else is doing? While most CEOs chase growth at all costs, Yvon Chouinard, the founder of Patagonia, chose a different path. Starting out as a rock climber and adventurer, when he pivoted to business, he built products to last, created a company culture where surfing sometimes mattered more than spreadsheets, and even risked profits to protect the planet. Then, in a move almost unheard of in corporate America, he gave the entire company away. In his new book Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away, New York Times journalist David Gelles tells the story of how a reluctant businessman reshaped capitalism—and shows us what it looks like to build a company that puts people and the planet first.

Cerramos la temporada con el escalador de Seattle Colin Haley. Nos recibe desde Argentina para contarnos cómo fue la escalada a la Aguja Bífida, lo vivido en el K7 y también nos acercamos a su faceta de diseñador de ropa técnica para uno de sus patrocinadores: Patagonia. Y luego se viene Juan Bazán para describirnos uno de los maravillosos rincones del Valle de Tena, una ruta circular con salida y llegada en el Balneario de Panticosa y con el que también cruzaremos a Francia. Una ruta apta para montañeros que quieren conocer un Pirineo a escala.

大家好，欢迎收听新一期的「巴塔客」，我是老曾首先要跟大家说明的一点是这期节目是我在美国录制的，与受邀嘉宾是全英文对话。但是为了考虑国内听众的收听习惯，在节目的后半段（25:10）我会用全中文在把对谈的内容复述一遍，那么如果想听全英文对话版，您从开始播放即可。如果想听全中文的，请将节目拖至25:10开始播放。本节目分成上、中、下三期播放。那么今天对话的嘉宾是一位老者，也是见证了巴塔哥尼亚 (Patagonia) 发展历史的一位重要人物。他叫文森特·斯坦利 (Vincent Stanley)是公司的创始员工之一，自 1973 年巴塔哥尼亚 (Patagonia) 成立以来，他一直断断续续地在公司任职，其中许多年担任销售或市场营销主管等重要高管职务。更通俗地说，他是巴塔哥尼亚长期的首席故事讲述者。目前他担任巴塔哥尼亚哲学总监，并在耶鲁大学管理学院担任客座研究员。那么我与Vincent谈论了他最初是如何加入Patagonia，之后又是如何将公司的价值观融入到产品以及行为中的作用，特别是在质量、环保和诚信方面。 早期公司的营销策略是如何转变的？关于巴塔哥尼亚的产品手册又是随着时代的发展发生哪些变化？早起员工研讨会对公司的发展产生了哪些影响？欢迎各位收听！如需收听中文版，请将音频拖至25:10本期嘉宾：文森特·斯坦利 (Vincent Stanley)与创始人Yvon Chouinard共著书籍《负责任的公司的未来》Chouinard Equipment 时期生产的冰镐1990-2000年期间patagonia出品的产品手册改变patagonia摄影风格的人：Jennifer Ridgeway时间轴：00:00 开场00:14 探索巴塔哥尼亚的哲学官角色和公司价值观04:59 通过员工研讨会，复兴公司理念和质量标准07:17 探索经营理念: 质量、环境等07:31 巴塔哥尼亚在品牌精神中对质量和环保主义的重视10:54 质量在攀登装备中的关键作用: 一个关于创新和需求的故事15:30 早期攀登场景: 一个小型的国际社区16:11 早期的巴塔哥尼亚营销策略21:38 攀登、反传统和职业转变: 户外装备和摄影之旅

In this compelling follow-up to last week's conversation, Jay Croft is joined by Dan Ritchie, co-founder of the Functional Aging Institute, to explore the diversity within the over-50 fitness market. While most gyms target deconditioned older adults, Dan and Jay discuss the often-overlooked segment of active, high-performing individuals in this age group who still seek challenge, adventure, and high-level coaching.They share practical strategies for fitness professionals to market to all older adults by showcasing a variety of real client stories — from someone wanting to hike glaciers in Patagonia, to another preparing to summit Mount Kilimanjaro. If you're in the fitness industry and you want to serve the full spectrum of people over 50, this conversation is a must-listen.Guest: Dan RitchieBio: Dan Ritchie is the President and co-founder of the Functional Aging Institute and a former longtime gym owner. With decades of experience training older adults, Dan specializes in helping fitness professionals serve the unique needs of clients over 50 — from beginners to elite performers.Main Topics Covered:Not a One-Size-Fits-All MarketWhy the over-50 demographic is more diverse than many gym owners realizeHow to avoid alienating active older adults by assuming everyone is a beginnerThe Power of StorytellingHow real-life client stories like summiting Kilimanjaro or traveling Europe inspire belief and actionTips on using storytelling in marketing to connect with a variety of client typesProgram Design for Every Fitness LevelWhy you must scale programs for different abilitiesThe importance of making experienced clients feel seen and appropriately challengedMarketing to the Advanced 50+ ClientWhat gym owners can do to attract fit, motivated clients over 50Balancing welcoming beginner messaging with high-performance program offeringsTimestamps:00:00 – The power of believing what's possible after 70 01:00 – Jay introduces Part 2 with Dan Ritchie 02:00 – Overview of Andrew's fitness question from last episode 04:00 – Stats on low exercise rates over age 65 05:30 – Why we need to speak to all fitness levels 07:00 – Stories that resonate with high-performing older adults 08:30 – Kilimanjaro, Patagonia, and client adventures 10:00 – Fitness goals like golf, tennis, and pickleball 13:00 – Making clients feel seen and supported 16:00 – Jay's story about "Papillon" the grandfather 18:00 – Creating a gym where everyone feels they belong 20:00 – Reversing decline through consistent training 21:00 – Lance's story: feeling better at 75 than at 65

El proyecto de Cristóbal Colón de llegar a Las Indias por la vía marítima occidental es rechazado por todas las casas reales de Europa excepto por una: la inglesa con un Henry VII. En esta ucronía, América como la conocemos ha sido conquistada por los ingleses y cambia radicalmente el curso de la historia. Como invitado tenemos a quien nos propone esta historia alternativa: Mario Luna, amigo del podcast e inventor de historias fantásticas como esta, en la que nos imaginamos un continente donde se habla inglés desde Alaska hasta la Patagonia. Este es un podcast de ucronías: relatos de ficción basados en hechos históricos pero que no sucedieron. Todo lo que aquí se dice es una charla entre amigos y no entre historiadores. Sean curiosos, los invitamos a imaginar con nosotros y a no creer todo lo que les dicen, y menos lo que decimos aquí.Una coproducción de Secuencia Digitalhttps://instagram.com/secuenciadigitalhttps://www.secuenciadigital.comY Tiempos Imposibleshttps://tiemposimposibles.com

This is it—the series finale of T is for Transformation. And I knew I had to end this chapter with a story that goes beyond fitness, beyond weight loss, and straight into the heart of what transformation is all about. In this episode, I sit down with my friend John Mattes, whose journey has been nothing short of life-changing. From facing a near-death moment on a glacier in Patagonia to life at 415 pounds, to the pain of losing his mom—John's story is raw, real, and powerful. But what makes it groundbreaking is the lesson at the center of it all: the power of being positively selfish. Choosing yourself, so you can finally live, love, and give from a place of wholeness. Thank you for trusting me to walk alongside you through this podcast. This finale isn't the end—it's the reminder that your transformation continues, every single day. Learn more about your ad choices. Visit megaphone.fm/adchoices

806 Show Notes: https://wetflyswing.com/808 Presented by: Drifthook Fly Fishing, Jackson Hole Fly Company, Patagonia, Togiak River Lodge What makes an angler who's fished around the world still pick the ankle-deep Bahamas flats fishing? For Bruce Chard, the answer is bonefish. In this episode, Bruce shares why they're his favorite species, what makes South Andros so special, and how to handle quick-fire shots in windy conditions. Show Notes: https://wetflyswing.com/808  

Last week in Part I, we began our journey with legendary alpinist Jim Donini — exploring his surprise cancer diagnosis, his early days in Yosemite, and the philosophy that has defined his career: “Getting to the top is optional. Getting back down is mandatory.”In this second part of our conversation, we turn from the mountains themselves to the human side of Jim's story. At 82, Jim reflects on:The partnerships that shaped his greatest climbs — and what makes someone a great partner in the mountains and in lifeThe sacrifices and personal costs of chasing bold objectives, and the double-edged gift of being able to block out hardshipLessons from living and climbing in places like Pakistan and Patagonia, and how those cultures shaped his worldviewWhat it means to slow down, face illness with honesty, and still look ahead with optimismThe legacy he hopes to leave, and what “ageless” means to him todayJim speaks with the same candor and optimism that have marked his five decades in the world's hardest ranges. His reflections on life, loss, and resilience remind us that survival is never guaranteed — but meaning can be found in how we choose our lines, both on the mountain and off.If you haven't yet, go back and listen to Part I — it lays the foundation for everything we cover here.

Send us a textEpisode 296 - Sarah Rønholt - Spey Casts, Salmon and WildernessI catch up with Sarah as she speaks to me from her farm close to her home river, the Skjern in Denmark.I learn about the work that has been done to improve this river so that salmon are once more running it again.We look at the places she has visited both near and far and the impact they have had on her as an angler and a whole lot more too.We also talk about her role as an ambassador for Patagonia and the work the brand does for the environment.Salmon are her main fishing passion and her feeling for this fish will resonate with anyone listening including those moments when we lose one!Put aside an hour and listen to this wonderful story.

In this Money Talks: Felix Salmon is joined by author and New York Times reporter David Gelles to discuss his new biography of enigmatic Patagonia founder Yvon Chouinard, Dirtbag Billionaire. David does a deep dive into what makes the brand and its founder so unique, including the paradoxes of a wildly successful company trying to remain environmentally sustainable and a billionaire who believes all billionaires to be “policy failures.” Join Slate Plus to unlock weekly bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Slate Money show page on Apple Podcasts and Spotify. Or, visit slate.com/moneyplus to get access wherever you listen. Podcast production by Jessamine Molli and Cheyna Roth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marlene and Dan Lin have been living on the road full-time for the past 17 years. Alongside their three children and two cats, they've driven across the U.S. multiple times, explored over 30 countries in Europe, and road-tripped from California to Patagonia via the Pan-American Highway. What began as a short-term adventure turned into a lifestyle they never anticipated—nearly two decades of life in a camper van. Connect with Marlene & Dan: InstagramYouTubeSubstackThank you to our sponsors: Capital One and the REI Co-op® Mastercard® Benchmade

In this Money Talks: Felix Salmon is joined by author and New York Times reporter David Gelles to discuss his new biography of enigmatic Patagonia founder Yvon Chouinard, Dirtbag Billionaire. David does a deep dive into what makes the brand and its founder so unique, including the paradoxes of a wildly successful company trying to remain environmentally sustainable and a billionaire who believes all billionaires to be “policy failures.” Join Slate Plus to unlock weekly bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Slate Money show page on Apple Podcasts and Spotify. Or, visit slate.com/moneyplus to get access wherever you listen. Podcast production by Jessamine Molli and Cheyna Roth. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Money Talks: Felix Salmon is joined by author and New York Times reporter David Gelles to discuss his new biography of enigmatic Patagonia founder Yvon Chouinard, Dirtbag Billionaire. David does a deep dive into what makes the brand and its founder so unique, including the paradoxes of a wildly successful company trying to remain environmentally sustainable and a billionaire who believes all billionaires to be “policy failures.” Join Slate Plus to unlock weekly bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Slate Money show page on Apple Podcasts and Spotify. Or, visit slate.com/moneyplus to get access wherever you listen. Podcast production by Jessamine Molli and Cheyna Roth. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Money Talks: Felix Salmon is joined by author and New York Times reporter David Gelles to discuss his new biography of enigmatic Patagonia founder Yvon Chouinard, Dirtbag Billionaire. David does a deep dive into what makes the brand and its founder so unique, including the paradoxes of a wildly successful company trying to remain environmentally sustainable and a billionaire who believes all billionaires to be “policy failures.” Join Slate Plus to unlock weekly bonus episodes. Plus, you'll access ad-free listening across all your favorite Slate podcasts. You can subscribe directly from the Slate Money show page on Apple Podcasts and Spotify. Or, visit slate.com/moneyplus to get access wherever you listen. Podcast production by Jessamine Molli and Cheyna Roth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's take a trip back to when Ricky and Hollywood caught up with Jason a few weeks after returning from an adventure in Patagonia, bowhunting for Red Stag. Jason gives the scoop on the complexities of the travel and planning for a trip of that caliber. A rollercoaster of emotions immediately took hold as his bow didn't show up in Buenos Aires, amongst the chaos of navigating through the city of 13 million, to the final destination outside of San Martin. Fortunately, the story unfolds with success, and a great memory made that won't soon be forgotten.  Jason lays out the story of his most unique Turkey hunting season, and the guys discuss the importance of our roles as father's, and raising kids in the outdoor and hunting space.  You can find Jason on both Facebook and Instagram @jasonmatzingerofficial.  Into High Country can be viewed on YouTube and MyOutdoorTV. The upcoming Season 15 of Into High Country will begin to air in June of 2024.  The Range Podcast can be found on all major platforms, including Apple Podcasts and Spotify. Video versions of the podcast can also be found on the Vapor Trail YouTube Channel and on Wild TV.  Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel. The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.  #podcast #archerypodcast #outdoorpodcast #bowhunting #archery #targetarchery #bowandarrow #bowonly #hunting #outdoors #patagonia #redstag #theroar Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's take a trip back to when Ricky and Hollywood caught up with Jason a few weeks after returning from an adventure in Patagonia, bowhunting for Red Stag. Jason gives the scoop on the complexities of the travel and planning for a trip of that caliber. A rollercoaster of emotions immediately took hold as his bow didn't show up in Buenos Aires, amongst the chaos of navigating through the city of 13 million, to the final destination outside of San Martin. Fortunately, the story unfolds with success, and a great memory made that won't soon be forgotten. Jason lays out the story of his most unique Turkey hunting season, and the guys discuss the importance of our roles as father's, and raising kids in the outdoor and hunting space. You can find Jason on both Facebook and Instagram @jasonmatzingerofficial. Into High Country can be viewed on YouTube and MyOutdoorTV. The upcoming Season 15 of Into High Country will begin to air in June of 2024. The Range Podcast can be found on all major platforms, including Apple Podcasts and Spotify. Video versions of the podcast can also be found on the Vapor Trail YouTube Channel and on Wild TV. Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network. #podcast #archerypodcast #outdoorpodcast #bowhunting #archery #targetarchery #bowandarrow #bowonly #hunting #outdoors #patagonia #redstag #theroar

Let's take a trip back to when Ricky and Hollywood caught up with Jason a few weeks after returning from an adventure in Patagonia, bowhunting for Red Stag. Jason gives the scoop on the complexities of the travel and planning for a trip of that caliber. A rollercoaster of emotions immediately took hold as his bow didn't show up in Buenos Aires, amongst the chaos of navigating through the city of 13 million, to the final destination outside of San Martin. Fortunately, the story unfolds with success, and a great memory made that won't soon be forgotten. Jason lays out the story of his most unique Turkey hunting season, and the guys discuss the importance of our roles as father's, and raising kids in the outdoor and hunting space. You can find Jason on both Facebook and Instagram @jasonmatzingerofficial. Into High Country can be viewed on YouTube and MyOutdoorTV. The upcoming Season 15 of Into High Country will begin to air in June of 2024. The Range Podcast can be found on all major platforms, including Apple Podcasts and Spotify. Video versions of the podcast can also be found on the Vapor Trail YouTube Channel and on Wild TV. Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network. #podcast #archerypodcast #outdoorpodcast #bowhunting #archery #targetarchery #bowandarrow #bowonly #hunting #outdoors #patagonia #redstag #theroar

ชมวิดีโอ EP นี้ใน YouTube เพื่อประสบการณ์การรับชมที่ดีที่สุด https://youtu.be/iRCjsOVu7mc . หลายๆ คน อาจจะรู้จักแบรนด์ Patagonia จากเสื้อผ้าและอุปกรณ์ปีนเขา แค่เบื้องหลังการก่อตั้งของ Yvon Chouinard ที่ยึดธรรมชาติและผู้คนมาก่อนกำไรเป็นสิ่งที่น่าศึกษาสำหรับการทำแบรนด์ในปัจจุบัน Patagonia ทำอย่างไรถึงได้กล้าตัดสินใจขายทรัพย์สินของแบรนด์ให้กับองค์กรพิทักษ์สิ่งแวดล้อม ติดตามรายการ 7 Things We Love About Patagonia ได้ในวันจันทร์ เวลา 19.00 น. ทุกช่องทางสตรีมมิ่งและ YouTube ของ THE STANDARD POP . #7ThingsWeLoveAbout #7ThingsWeLoveAboutxPatagonia #Patagonia #FashionPodcast #TheStandardPop

In this episode of The Voice of Retail podcast, host Michael LeBlanc welcomes back retail strategist, educator, and thought leader David Ian Gray, Principal of DIG360 Consulting Ltd. and retail faculty at Capilano University's School of Business. Together, they explore the latest Angus Reid survey on Canadian shopping habits and the rapidly evolving pre-owned and circular retail economy.David begins by setting the stage with his dual role: guiding Canadian retailers through strategic challenges while also developing retail-focused academic programming in Vancouver. He shares his perspective on how the local retail scene is rebuilding post-pandemic, with indie retail and dining seeing a revival even as downtown Vancouver struggles with the loss of anchor stores like Nordstrom and Hudson's Bay.The heart of the conversation is David's latest consumer research, developed in partnership with Angus Reid. The study reveals that 77% of Canadian adults purchased pre-owned items in the past year, proving that second-hand shopping has gone fully mainstream. Canadians aren't just bargain hunting—they're motivated by sustainability, affordability, and the thrill of finding something unique.The conversation highlights surprising generational behaviors, such as Gen Z's enthusiasm for vinyl records and printed books, a countertrend to the assumption that digital-first generations avoid physical media. David suggests this reflects a desire for independence from digital platforms and a deeper need for tangible, cultural experiences.Michael and David also unpack the dominance of Facebook Marketplace, where 76% of respondents reported making a purchase in the past year, underscoring the hybrid online/offline nature of second-hand shopping. They contrast this with other channels—Kijiji, eBay, luxury resale platforms like Poshmark, charity thrift stores, and even brand-led resale initiatives from Canada Goose, IKEA, and Patagonia.For Canadian retailers, the research carries critical lessons. Second-hand is no longer a niche category but a major competitor for consumer dollars. David warns that traditional retailers may underestimate how much revenue is “leaking” into resale markets. While profitability challenges remain—logistics, inventory management, and product quality—brands that strategically embrace resale can enhance consumer loyalty, sustainability credentials, and differentiation.The episode closes with a rapid-fire round covering the future of AI in retail, Hudson's Bay's uncertain real estate footprint, Vancouver's Retail West conference, and the biggest Canadian retail story to watch in 2025: tariff uncertainty. David emphasizes that until trade clarity is achieved, Canadian retailers will remain cautious in decision-making. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Dilafruz Khonikboyeva is the Founding Executive Director of the Home Planet Fund, the latest tool inthe Patagonia philanthropic ecosystem. Ms. Khonikboyeva was previously a political appointee ofthe US Biden-Harris Administration, spent five years with the Aga Khan Development Network, andeight years responding to conflict and climate crises. Ms. Khonikboyeva is a transformational conflict expert, focused on civil war, climate and resourceconflicts, and storytelling. Ms. Khonikboyeva was selected by the US presidential centers and libraries of George W. Bush,William J. Clinton, George H.W. Bush, and Lyndon B. Johnson as a 2019 Presidential LeadershipScholar. Her story of immigrating to the US from the civil war in Tajikistan and President Bush’spainting of her were featured in the bestselling book, “Out of Many, One - Portrait’s of Americas Immigrants” Dilafruz is originally from Khorog, Tajikistan and is Indigenous Pamiri.See omnystudio.com/listener for privacy information.

All you want to do is run away…Okay, so you're standing in a boardroom overlooking a beautiful vineyard, leading a workshop for a major client, and the only thing that's going through your mind is: How do I get out of there?This was a real moment for this episode's guest, Ben Rennie. And it's a feeling that I think many of us can relate to, even if the setting is different (vineyards sound good though).We've all heard stories of people who achieve incredible success. The entrepreneur, the athlete, the professional, only to end up feeling empty and miserable. They had their eye on "the prize," did everything to get it, but upon achieving their goal, they end up more unhappy than before.Well, this story is about what happens next.Ben co-founded a design agency that, by all external measures, was a huge success. He was working for leading brands and riding the wave. But one day, during that exact workshop overlooking the vineyard, he had enough. He quit his own agency. That single decision sparked a new journey, one full of unknowns. But one thing was certain: Ben was going to rebuild his life around work that was deeply meaningful and aligned with his core values. He traded fossil fuel clients for partnerships with Patagonia, driven by a new manifesto that took him 15 minutes to write on a piece of paper, not days in a boardroom.For me, Ben's story is a powerful reminder that we need to define what success truly looks like for ourselves... before it's too late.So how do we define that? And what can we do to get one step closer to it every single day? That's what we're exploring in this episode.The message of this episode is so important, and surely not solely limited to service design. Because when you spend your most precious possession — your time and energy — for often 40+ hours a week, it better be towards something that gives you fulfilment and pride. The stakes are just too high.Enjoy the conversation and keep making a positive impact!Be well,~ Marc--- [ 1. GUIDE ] --- 00:00 Welcome to the show04:30 What is creativity?07:00 The price we pay08:30 The imposter syndrome story10:30 The two lives13:30 A different turn17:00 Momentum without boundaries19:00 From profit to purpose20:00 How Patagonia became a client22:00 What is systemic design?23:30 Creativity as confidence33:30 What needs to change?36:45 A word of advice41:00 The accountability of design42:30 Transition design examples45:00 Vote with your money50:00 A good starting point52:30 Legacy for the next generation54:00 Questions about creativity57:00 Fewer experts, more curiosity59:00 Resources --- [ 2. LINKS ] --- LinkedIn - https://www.linkedin.com/in/benrennieLessons in Creativity (Book) - https://benrennie.com/collections/create/products/lessons-in-creativityWebsite: https://benrennie.com/ --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle---[ 4. FIND THE SHOW ON ] ---Youtube ~ https://go.servicedesignshow.com/235-youtubeSpotify ~ https://go.servicedesignshow.com/235-spotifyApple ~ https://go.servicedesignshow.com/235-appleSnipd ~ https://go.servicedesignshow.com/235-snipd

Comenzaremos la primera parte del programa hablando de las 30 mil cámaras de seguridad que se instalarán en la Ciudad de México; y de las medidas de disciplina que está aplicando El Salvador en las escuelas. Hablaremos también de un estudio que analiza el posible uso de paneles solares espaciales como principal fuente de energía renovable en el futuro; y por último, de un producto de la Patagonia que ganó el Campeonato Mundial del Alfajor.    Para la segunda parte del programa les tenemos más acontecimientos relacionados a América Latina. En nuestro diálogo gramatical ilustraremos ejemplos de The Comparison. En esta sección hablaremos sobre personajes importantes en la historia de la independencia de Latinoamérica. Cerraremos la emisión explorando el uso de la frase: Me lo contó un pajarito, mientras analizamos historietas de Tintín que transcurren en nuestra región. - La Ciudad de México instala 30 mil cámaras de vigilancia - El Salvador ordena más disciplina en las escuelas - Los paneles solares espaciales como una alternativa para el futuro energético - Alfajor de la Patagonia gana el Campeonato Mundial 2025 - La independencia de América Latina en los libros de historia - América Latina en las historietas de Tintín

David van der Sanden turns Patagonia's purpose into something employees can live, not just understand. As Head of Internal Communications & Engagement, he focuses on translating the company's mission to save our home planet into stories, actions, and experiences that connect people to the work and to one another. In this conversation with Ryan, David shares how Patagonia's “business-unusual” culture shows up behind the scenes, like pairing clarity with action through activism hours, repair programs, and Worn Wear initiatives. He reflects on leading with radical honesty, why curiosity beats confrontation in divided times, and how staying grounded in purpose keeps teams inspired and engaged.

Send us a Text: Ask Us a Question!Today on Waypoints, we're heading north to Alberta and British Columbia – an area that is home to vast landscapes, wild rivers, prairie grasslands, and a setting that rivals anything found in the American West. Joining us is Dave Brown of Dave Brown Outfitters, a pioneer in Canadian flyfishing who has spent more than three decades shaping one of the largest and most respected outfitting operations in the region. A former paratrooper and decorated infantry leader, Dave's path into guiding was anything but conventional, and his story is as unique as the waters he calls home.From the iconic Bow River to the freestone streams of the Canadian Rockies, and from dry-fly browns and rainbows to the pursuit of wild steelhead, Dave has built an outfitting program that blends professionalism, wilderness adventure, and next-level customer service. In this episode, we talk with Dave about his military background, his journey into guiding, and what makes Alberta and B.C. such special – and easy – destinations for anglers. We'll also explore how he's grown a cross-border operation that seamlessly combines flyfishing, wingshooting, and Western adventure while staying true to the craft of guiding and the conservation of the waters he depends on.After the success of the 2024 Belize and 2023 Baja Bluegrass events, we're excited to bring the experience back to Belize for 2025. Join us November 4–9 at El Pescador Lodge on Ambergris Caye for a five-night, all-inclusive fishing, beach, and bluegrass getaway—exclusively for 30 couples.Waypoints is brought to you by PatagoniaTo bring their gear to life, Patagonia is motivated by relentless curiosity and a passion for the wild. They evaluate hundreds of materials, build dozens of prototypes and spend seasons punishing them in the world's most extreme conditions. The work is the guide, and Patagonia never tires of exploring, learning and improving. Built with innovative materials, intuitive features and a refined fit, their Swiftcurrent® Waders are a better wader experience. Repatterned for bulk reduction, reduced seam stress, increased maneuverability and improved repairability, they move better in and out of the water, carry gear more efficiently and keep tools handy. They're made from recycled materials without intentionally added PFAS—toxic “forever chemicals.- Follow us on Instagram- Follow us on Facebook- Check out our YouTube Page- View the official Yellow Dog website ...

In Episode 91 of Fast Track Your Fashion Brand, Nicole Di Rocco guides you through Step 4 of the Fashion Launch Blueprint: creating your mission, vision, and brand values. These aren't just buzzwords. They're the strategic anchors that help your brand connect, sell, and grow. Nicole shares how to: Craft a mission that boosts customer confidence Define a vision that inspires a loyal following Use your brand values as decision-making filters Plus, get real-world examples from top brands like Everlane and Patagonia, and learn how the Fashion Launch Mentor GPT can help you write it all with clarity and confidence. Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/fashion-launch-blueprint  

It’s time for another journey through the weirdest, wildest, and most wonderful parts of science on the Fun Kids Science Weekly! In this episode, we answer YOUR questions, crown a new champion in Battle of the Sciences, and uncover the amazing science hiding in animal patterns. First up, we discover that a meteorite which landed in the USA is actually older than planet Earth itself! Then, we sink our teeth into a new study showing that dinosaurs were surprisingly fussy eaters, before heading to Patagonia with Professor Neill Gasser to learn why the Perito Moreno Glacier is changing so rapidly. Next, it's time for your questions...Maddie wants to know how far space goes, and Dr László Tálas reveals why tigers are covered in so many stripes! In Dangerous Dan, we meet the Scolopendra catapora centipede — a venomous, lightning-fast creepy-crawly you definitely wouldn’t want to meet in the wild. And in Battle of the Sciences, Professor Cock van Oosterhout makes the case for Evolutionary Genetics, revealing the science behind what makes you… YOU! Plus, the Aquanauts uncover why fresh water is so rare on Earth and the ingenious ways scientists are finding new sources to keep our planet hydrated. What do we learn about?· How a meteorite can be older than planet Earth· Why dinosaurs were picky eaters· The secrets behind tiger stripes· The venomous Scolopendra catapora centipede· And in Battle of the Sciences… how Evolutionary Genetics shapes every one of us! All on this week’s episode of Science Weekly!Join Fun Kids Podcasts+: https://funkidslive.com/plusSee omnystudio.com/listener for privacy information.

In Part 2 of this extraordinary conversation, Just Wondering host Norm Hitzges continues his deep dive into the incredible life of explorer Karl Bushby — the man walking his way into history. For nearly three decades, Karl has trekked over 36,000 miles across the globe, chasing his dream to be the first person ever to walk all the way around the world. In this episode, Karl opens up about the most dangerous chapters of his expedition: facing guerrillas in the Darien Gap, being detained in Russia after crossing the frozen Bering Strait, and the mental grind of keeping his journey alive through political obstacles and personal sacrifice. He also shares stories of unexpected kindness from strangers, evolving technology that reshaped his travels, and how strict rules of his mission — no skipping, no shortcuts — have kept him honest through every mile. This is not just a travelogue. It's a raw, adventurous story about human resilience, determination, and what happens when you simply refuse to quit. Sign up for Norm's Picks of the Pole, here: https://payhip.com/PicksofthePolewithNormHitzges or email Norm for picks: norm13tenmail.com Chapters: 0:01 – Karl Bushby's epic journey nears its final stretch2:23 – A 27-year walk: rules, purpose, and determination8:00 – From $500 in Patagonia to worldwide support12:34 – The strict “no skipping” rules that shaped the expedition15:19 – Crossing the Bering Strait and detention in Russia18:45 – Danger in the Darien Gap: guerrillas, gunpoint, and survival20:57 – Norm wraps with sports picks, steakhouse talk, and sponsors  Check us out: patreon.com/sunsetloungedfwInstagram: sunsetloungedfwTiktok: sunsetloungedfwX: SunsetLoungeDFWFB: Sunset Lounge DFW

Show Notes:https://wetflyswing.com/802 Presented By: Intrepid Camp Gear   Sponsors:https://wetflyswing.com/sponsors   Mckenzie Johns' fly fishing road trips have taken her from small Pennsylvania streams to epic solo journeys across the Rockies. On her recent fly fishing road trip from Colorado to Alberta, Mckenzie combined her passion for trout fishing with the freedom of rooftop tent camping, traveling with her blue heeler, and testing the Intrepid Geo Solo tent. Along the way, she shared how fitness helps her stay strong and confident outdoors, making long days on the river and setting up camp effortless. Her approach blends gear know-how, solo travel safety, and a love for exploring wild, beautiful places. For women looking to plan their own fly fishing road trips, Mckenzie's story shows it's possible to merge fishing, camping, and fitness into one unforgettable experience. From choosing the right tent and packing fly fishing essentials to embracing solo travel and building outdoor strength, her advice encourages confidence on and off the water. Whether on a calm lake, a fast-moving river, or a mountain campsite, Mckenzie Johns proves that fly fishing road trips—when combined with skill, preparation, and passion—lead to adventures worth remembering. 01:14 - Mckenzie Johns was introduced to fly fishing by her father in Pennsylvania, stepped away from it for years, and reignited her passion after catching her first trout at Deckers, Colorado, about 7–8 years ago. She is now in Canmore, Alberta, preparing for her first fishing trip with her father since 2019, highlighting the deep bond they share through the sport. 05:46 - Mckenzie Johns discussed her Intrepid Camp Gear setup, which she tested during an eight-day solo road trip from Colorado to Canada. She uses a 2024 Toyota 4Runner equipped with a Geo Solo rooftop tent and a 190 cargo box, a combination that keeps her organized, allows for quick setup in under two minutes, and provides safety and comfort, especially valuable for solo female travel in remote, scenic locations. For more information, view here. 12:45 - Mckenzie Johns explained that when she first committed to fly fishing, she relied on guidance from her then-partner, supplemented by podcasts, YouTube tutorials, and self-study, but ultimately improved through hands-on practice. She identified casting as her biggest early challenge, starting with Euro-nymphing before transitioning to traditional fly fishing, and now relies on a few “confidence” patterns—especially a size 18 perdigon, flashback hare's ear, and hopper-dropper rigs with a chubby Chernobyl and egg pattern—favoring an intuitive approach over strict hatch-matching. 19:03 - Mckenzie Johns shared that she hasn't been Euro-nymphing much lately, instead fishing with an indicator setup holding two to three subsurface flies—often using a bright pink indicator for visibility. With rivers blown out from recent rain, she's considering lakes while enjoying the rare chance to fish alongside her father, a dedicated trout angler from Connecticut who's always ready to pull out a fly rod whenever he's near water. 22:18 - Mckenzie Johns said road trips let her explore beyond Colorado into places like Wyoming, Montana, and now the Canadian Rockies—finding beauty in the landscapes and the waters she fishes. Her tip for a long journey is to research for safety but embrace solo travel for its empowerment, noting that a reliable vehicle like her Toyota 4Runner makes it easier to be ready for adventure anywhere. 29:15 - Mckenzie Johns described how her fitness journey began from a low point in her life, where hiking in New Hampshire sparked the realization that better physical health would let her enjoy the outdoors more fully. After moving to Colorado, she shifted her mindset from exercising for appearance to training for strength, endurance, and mental clarity—eventually embracing home workouts and even coaching other women to build the fitness needed to explore and adventure confidently. 35:00 - Mckenzie Johns explained that anyone can start a fitness journey at home with just a yoga mat, a few sets of dumbbells, and a focus on weightlifting mixed with some cardio, noting that expensive equipment or a gym membership isn't necessary. She also shared how the fly fishing community has become more inclusive for women in recent years, though challenges remain, and emphasized the importance of female-led groups that create safe, welcoming spaces for beginners to learn and grow in the sport. 46:18 - Mckenzie Johns advised that anyone looking to improve their health can start small with regular walking for low-impact cardio and basic stretching to keep muscles limber before and after activities. She also shared about her blue heeler, Sari—nicknamed “Smooch” for her affectionate nature—who often joins her adventures and enjoys relaxing in their rooftop Geo Solo tent, where she can watch the outdoors through the open windows. 50:26 - Mckenzie Johns shared that she still uses her first fly rod, a nine-foot five-weight Orvis Clearwater, which has proven versatile for Colorado waters, and that she often wet wades in warm weather but relies on her well-patched Patagonia waders—purchased secondhand—when conditions call for it. On the road, she enjoys a collaborative Spotify playlist she created with her social media followers, featuring a mix of genres from classic rock to pop, including songs by Kansas that bring back fond memories of time spent with her dad. If you're looking for the playlist, go here. 57:43 - Mckenzie Johns said this Canadian Rockies road trip has inspired her to return next summer for a longer stay when the fishing conditions are at their peak. She took eight days to make the nearly 2,000-mile drive from Boulder, savoring stops in Wyoming, Montana, and along the scenic Trans-Canada Highway through British Columbia before arriving in Canmore. Conclusion with Mckenzie John on Fly Fishing Camping In this episode, Mackenzie Johns shares her journey into fly fishing and camping, from her solo road trip across the Rockies to testing the Intrepid Geo Solo rooftop tent. She talks about her blue heeler travel companion, how fitness plays a role in her outdoor adventures, and tips for women looking to start their own fishing and camping journeys. Along the way, Mackenzie offers gear advice, safety insights, and encouragement for embracing the outdoors with confidence. Have you ever tried planning your own adventure “on the fly”?   Show Notes:https://wetflyswing.com/802

On Episode 310 of the Enormocast, the inimitable Timmy O'Neill returns. Since Timmy's Enormocast in 2020, several life-changes have gone down: a marriage, a kid, and maybe most impactful of all, Timmy suffered a stroke in Patagonia not long after his first Enormocast (not the Enormobump he was looking for!). O'Neill is a long time … Continue reading "Enormocast 310: Timmy O'Neill – The Charmed Life Must Not Yield"

What does it take to walk around the world — literally? In this remarkable episode of Just Wondering, Norm Hitzges sits down with explorer Karl Bushby, who has spent the last 27 years on a 36,000-mile mission to be the first person to circumnavigate the globe entirely on foot. From surviving in Patagonia with little more than road scraps and berries, to crossing the icy, unforgiving Bering Strait, Karl's journey has been defined by grit, danger, and an unshakable belief in the impossible. Along the way, he's faced guerrillas in the Darien Gap, been detained by Russian authorities, and endured financial setbacks — yet through it all, he's pushed forward, mile after mile. Speaking from Istanbul as he nears the end of his epic journey, Karl shares his motivations, brushes with death, encounters with kindness, and the strict rules that have shaped his quest. This isn't just a story about walking — it's a testament to endurance, resilience, and the audacity of the human spirit. If you've ever doubted what one person can achieve, Karl Bushby's story will change your mind. Sign up for Norm's Picks of the Pole, here: https://payhip.com/PicksofthePolewithNormHitzges or email Norm for picks: norm13tenmail.com Chapters: 0:01 – Introducing Karl Bushby: A lifetime adventurer joins from Istanbul2:23 – Why walk the world? How a young paratrooper's idea became a mission8:00 – Surviving Patagonia with $500 and the kindness of strangers12:34 – The two rules that define Karl's journey15:19 – Crossing the Bering Strait and being detained in Russia18:45 – Facing guerrillas in the Darien Gap and 18 days in Panamanian jails20:57 – Norm shifts gears: football picks, sponsors, and what's ahead  Check us out: patreon.com/sunsetloungedfwInstagram: sunsetloungedfwTiktok: sunsetloungedfwX: SunsetLoungeDFWFB: Sunset Lounge DFW

Hi, and welcome to The Long View. I'm Dan Lefkovitz, strategist for Morningstar Indexes. Our guest this week is Lawrence Lam. Lawrence is managing director and founder of Lumenary Investment Management based in Melbourne, Australia, a firm that specializes in founder-led companies globally. Lawrence is also the author of a new book called The Founder Effect. Lawrence has also been an investment banker, a derivatives consultant, and a financial regulator. He holds degrees from the University of Melbourne and is a lifetime basketball player.BackgroundBioLumenary Investment ManagementThe Founder EffectFounder-Led Companies“Four Signs a Founder-Led Company Isn't Worth the Hype,” by Lawrence Lam, afr.com, May 2, 2025.“Lessons From the Rise and Fall of Founder-Led Companies,” by Lawrence Lam, firstlinks.com, March 26, 2025.Founder-Led Companies Mentioned“Yvon Chouinard: The Founder of Patagonia,” by Charlie King, sustainabilitymag.com, Oct. 4, 2024.FUCHSFortinetHermesUniqloReplyFlight CentreCase StudyChemist WarehouseLe Specs“Chemist Warehouse Founder Reveals His Success Secrets,” by Lawrence Lam, Morningstar.com.au, May 30, 2023.Other“Social Loafing in Psychology: Definition, Examples & Theory,” by Riley Hoffman, simplypsychology.org, Sept. 7, 2023.Arista

What if your exhaustion isn't burnout — it's misalignment? For high-capacity leaders and achievers, this episode redefines recovery and reveals why clarity—not collapse—is the truer path forward.You're not depleted. You're disoriented.And what you're calling burnout may be your body's way of signaling a deeper truth: you've outgrown the identity you've been living from.In this powerful kickoff to Week 3, Julie Holly shares a deeply personal moment of internal shift, and offers insight into the physiological and psychological cost of identity misalignment — including why even rest can't fix what role fatigue keeps recreating.Through the story of Patagonia's founder, Yvon Chouinard, we're reminded that real leadership isn't about holding on — it's about knowing when a role no longer fits and having the courage to release it before collapse.If you've been “doing all the right things” but still feel off — this episode is the clarity you've been waiting for.Key Takeaways:– Burnout is often a mask for misalignment– Your nervous system keeps score — but it also heals– Recovery is not about getting back, but coming home to who you are now– Clarity returns when you stop performing an outdated identity

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]