Podcasts about Patagonia

Comenzaremos la primera parte del programa hablando de las 30 mil cámaras de seguridad que se instalarán en la Ciudad de México; y de las medidas de disciplina que está aplicando El Salvador en las escuelas. Hablaremos también de un estudio que analiza el posible uso de paneles solares espaciales como principal fuente de energía renovable en el futuro; y por último, de un producto de la Patagonia que ganó el Campeonato Mundial del Alfajor.    Para la segunda parte del programa les tenemos más acontecimientos relacionados a América Latina. En nuestro diálogo gramatical ilustraremos ejemplos de The Comparison. En esta sección hablaremos sobre personajes importantes en la historia de la independencia de Latinoamérica. Cerraremos la emisión explorando el uso de la frase: Me lo contó un pajarito, mientras analizamos historietas de Tintín que transcurren en nuestra región. - La Ciudad de México instala 30 mil cámaras de vigilancia - El Salvador ordena más disciplina en las escuelas - Los paneles solares espaciales como una alternativa para el futuro energético - Alfajor de la Patagonia gana el Campeonato Mundial 2025 - La independencia de América Latina en los libros de historia - América Latina en las historietas de Tintín

David van der Sanden turns Patagonia's purpose into something employees can live, not just understand. As Head of Internal Communications & Engagement, he focuses on translating the company's mission to save our home planet into stories, actions, and experiences that connect people to the work and to one another. In this conversation with Ryan, David shares how Patagonia's “business-unusual” culture shows up behind the scenes, like pairing clarity with action through activism hours, repair programs, and Worn Wear initiatives. He reflects on leading with radical honesty, why curiosity beats confrontation in divided times, and how staying grounded in purpose keeps teams inspired and engaged.

Send us a Text: Ask Us a Question!Today on Waypoints, we're heading north to Alberta and British Columbia – an area that is home to vast landscapes, wild rivers, prairie grasslands, and a setting that rivals anything found in the American West. Joining us is Dave Brown of Dave Brown Outfitters, a pioneer in Canadian flyfishing who has spent more than three decades shaping one of the largest and most respected outfitting operations in the region. A former paratrooper and decorated infantry leader, Dave's path into guiding was anything but conventional, and his story is as unique as the waters he calls home.From the iconic Bow River to the freestone streams of the Canadian Rockies, and from dry-fly browns and rainbows to the pursuit of wild steelhead, Dave has built an outfitting program that blends professionalism, wilderness adventure, and next-level customer service. In this episode, we talk with Dave about his military background, his journey into guiding, and what makes Alberta and B.C. such special – and easy – destinations for anglers. We'll also explore how he's grown a cross-border operation that seamlessly combines flyfishing, wingshooting, and Western adventure while staying true to the craft of guiding and the conservation of the waters he depends on.After the success of the 2024 Belize and 2023 Baja Bluegrass events, we're excited to bring the experience back to Belize for 2025. Join us November 4–9 at El Pescador Lodge on Ambergris Caye for a five-night, all-inclusive fishing, beach, and bluegrass getaway—exclusively for 30 couples.Waypoints is brought to you by PatagoniaTo bring their gear to life, Patagonia is motivated by relentless curiosity and a passion for the wild. They evaluate hundreds of materials, build dozens of prototypes and spend seasons punishing them in the world's most extreme conditions. The work is the guide, and Patagonia never tires of exploring, learning and improving. Built with innovative materials, intuitive features and a refined fit, their Swiftcurrent® Waders are a better wader experience. Repatterned for bulk reduction, reduced seam stress, increased maneuverability and improved repairability, they move better in and out of the water, carry gear more efficiently and keep tools handy. They're made from recycled materials without intentionally added PFAS—toxic “forever chemicals.- Follow us on Instagram- Follow us on Facebook- Check out our YouTube Page- View the official Yellow Dog website ...

In Episode 91 of Fast Track Your Fashion Brand, Nicole Di Rocco guides you through Step 4 of the Fashion Launch Blueprint: creating your mission, vision, and brand values. These aren't just buzzwords. They're the strategic anchors that help your brand connect, sell, and grow. Nicole shares how to: Craft a mission that boosts customer confidence Define a vision that inspires a loyal following Use your brand values as decision-making filters Plus, get real-world examples from top brands like Everlane and Patagonia, and learn how the Fashion Launch Mentor GPT can help you write it all with clarity and confidence. Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/fashion-launch-blueprint  

Thinking about escaping the cold this winter? Look south! In this episode of the 10Adventures Podcast, Richard is joined by Nadine — fresh back from maternity leave — to count down the 10 best treks in South America. These are the adventures most loved and most booked on Ten Adventures, mixed with a few insider favorites that pack an unforgettable punch. From the rugged peaks of Patagonia to the cultural wonders of Peru and the hidden gems of Bolivia and Colombia, this episode is full of inspiration for your next big adventure. Whether you're looking for a guided trek, a challenging circuit, or a once-in-a-lifetime view of Machu Picchu, there's something here for every hiker.  

It’s time for another journey through the weirdest, wildest, and most wonderful parts of science on the Fun Kids Science Weekly! In this episode, we answer YOUR questions, crown a new champion in Battle of the Sciences, and uncover the amazing science hiding in animal patterns. First up, we discover that a meteorite which landed in the USA is actually older than planet Earth itself! Then, we sink our teeth into a new study showing that dinosaurs were surprisingly fussy eaters, before heading to Patagonia with Professor Neill Gasser to learn why the Perito Moreno Glacier is changing so rapidly. Next, it's time for your questions...Maddie wants to know how far space goes, and Dr László Tálas reveals why tigers are covered in so many stripes! In Dangerous Dan, we meet the Scolopendra catapora centipede — a venomous, lightning-fast creepy-crawly you definitely wouldn’t want to meet in the wild. And in Battle of the Sciences, Professor Cock van Oosterhout makes the case for Evolutionary Genetics, revealing the science behind what makes you… YOU! Plus, the Aquanauts uncover why fresh water is so rare on Earth and the ingenious ways scientists are finding new sources to keep our planet hydrated. What do we learn about?· How a meteorite can be older than planet Earth· Why dinosaurs were picky eaters· The secrets behind tiger stripes· The venomous Scolopendra catapora centipede· And in Battle of the Sciences… how Evolutionary Genetics shapes every one of us! All on this week’s episode of Science Weekly!Join Fun Kids Podcasts+: https://funkidslive.com/plusSee omnystudio.com/listener for privacy information.

In Part 2 of this extraordinary conversation, Just Wondering host Norm Hitzges continues his deep dive into the incredible life of explorer Karl Bushby — the man walking his way into history. For nearly three decades, Karl has trekked over 36,000 miles across the globe, chasing his dream to be the first person ever to walk all the way around the world. In this episode, Karl opens up about the most dangerous chapters of his expedition: facing guerrillas in the Darien Gap, being detained in Russia after crossing the frozen Bering Strait, and the mental grind of keeping his journey alive through political obstacles and personal sacrifice. He also shares stories of unexpected kindness from strangers, evolving technology that reshaped his travels, and how strict rules of his mission — no skipping, no shortcuts — have kept him honest through every mile. This is not just a travelogue. It's a raw, adventurous story about human resilience, determination, and what happens when you simply refuse to quit. Sign up for Norm's Picks of the Pole, here: https://payhip.com/PicksofthePolewithNormHitzges or email Norm for picks: norm13tenmail.com Chapters: 0:01 – Karl Bushby's epic journey nears its final stretch2:23 – A 27-year walk: rules, purpose, and determination8:00 – From $500 in Patagonia to worldwide support12:34 – The strict “no skipping” rules that shaped the expedition15:19 – Crossing the Bering Strait and detention in Russia18:45 – Danger in the Darien Gap: guerrillas, gunpoint, and survival20:57 – Norm wraps with sports picks, steakhouse talk, and sponsors  Check us out: patreon.com/sunsetloungedfwInstagram: sunsetloungedfwTiktok: sunsetloungedfwX: SunsetLoungeDFWFB: Sunset Lounge DFW

Episode Overview In this powerful conversation, John Kitchens sits down with Fred Butts, a former international CEO who pivoted into the industry with his wife and business partner, Elaine. Fred shares how decades of global leadership experience—from LL Bean to international startups in Shanghai—taught him the power of professionalism, problem-solving, and staying close to the customer. Now, he's applying those same principles to build a thriving real estate business rooted in connection, respect, and community. This is a masterclass in pivots, leadership, and building a business (and life) that truly feeds your spirit. What You'll Learn in This Episode Life Before Real Estate Lessons from LL Bean, Patagonia, and global startups in China and Vietnam Why professionalism always starts with respect The common thread that separates fast-growing companies from slow movers Pivoting into Real Estate How Fred and Elaine navigated the humbling shift from CEO to brand-new agents Why connection to the customer became their non-negotiable Building a referral-based business rooted in care and curiosity Principles That Transfer Across Industries The role of professionalism, curiosity, and problem-solving in real estate success Why “if you own the problem, you own the market” applies to every business How to stay calm when clients feel like their “hair is on fire” Partnership in Business & Life The rules Fred and Elaine set for communication at home and in business How clear roles and responsibilities protect both the marriage and the business Why respecting boundaries accelerates growth and prevents burnout Looking Ahead Fred's transition into the luxury market with eXp Realty How AI tools and marketing innovation will reshape the client experience The mindset every new agent must adopt to succeed in today's market Resources & Mentions The Ride of a Lifetime by Bob Iger – Leadership lessons that resonated with Fred Can't Hurt Me by David Goggins – The “cookie jar” concept for resilience John Kitchens Executive Coaching → JohnKitchens.coach Learn more about Fred & Elaine Butts – eXp Luxury Partners Final Takeaway Pivoting into real estate isn't about starting over—it's about carrying your principles forward. For Fred Butts, professionalism, respect, and connection to the customer are the through-lines that built success at the global level and now fuel success locally. “Professionalism starts with respect. That's the human side of what we do—and clients never forget how you made them feel.” – Fred Butts Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Show Notes:https://wetflyswing.com/802 Presented By: Intrepid Camp Gear   Sponsors:https://wetflyswing.com/sponsors   Mckenzie Johns' fly fishing road trips have taken her from small Pennsylvania streams to epic solo journeys across the Rockies. On her recent fly fishing road trip from Colorado to Alberta, Mckenzie combined her passion for trout fishing with the freedom of rooftop tent camping, traveling with her blue heeler, and testing the Intrepid Geo Solo tent. Along the way, she shared how fitness helps her stay strong and confident outdoors, making long days on the river and setting up camp effortless. Her approach blends gear know-how, solo travel safety, and a love for exploring wild, beautiful places. For women looking to plan their own fly fishing road trips, Mckenzie's story shows it's possible to merge fishing, camping, and fitness into one unforgettable experience. From choosing the right tent and packing fly fishing essentials to embracing solo travel and building outdoor strength, her advice encourages confidence on and off the water. Whether on a calm lake, a fast-moving river, or a mountain campsite, Mckenzie Johns proves that fly fishing road trips—when combined with skill, preparation, and passion—lead to adventures worth remembering. 01:14 - Mckenzie Johns was introduced to fly fishing by her father in Pennsylvania, stepped away from it for years, and reignited her passion after catching her first trout at Deckers, Colorado, about 7–8 years ago. She is now in Canmore, Alberta, preparing for her first fishing trip with her father since 2019, highlighting the deep bond they share through the sport. 05:46 - Mckenzie Johns discussed her Intrepid Camp Gear setup, which she tested during an eight-day solo road trip from Colorado to Canada. She uses a 2024 Toyota 4Runner equipped with a Geo Solo rooftop tent and a 190 cargo box, a combination that keeps her organized, allows for quick setup in under two minutes, and provides safety and comfort, especially valuable for solo female travel in remote, scenic locations. For more information, view here. 12:45 - Mckenzie Johns explained that when she first committed to fly fishing, she relied on guidance from her then-partner, supplemented by podcasts, YouTube tutorials, and self-study, but ultimately improved through hands-on practice. She identified casting as her biggest early challenge, starting with Euro-nymphing before transitioning to traditional fly fishing, and now relies on a few “confidence” patterns—especially a size 18 perdigon, flashback hare's ear, and hopper-dropper rigs with a chubby Chernobyl and egg pattern—favoring an intuitive approach over strict hatch-matching. 19:03 - Mckenzie Johns shared that she hasn't been Euro-nymphing much lately, instead fishing with an indicator setup holding two to three subsurface flies—often using a bright pink indicator for visibility. With rivers blown out from recent rain, she's considering lakes while enjoying the rare chance to fish alongside her father, a dedicated trout angler from Connecticut who's always ready to pull out a fly rod whenever he's near water. 22:18 - Mckenzie Johns said road trips let her explore beyond Colorado into places like Wyoming, Montana, and now the Canadian Rockies—finding beauty in the landscapes and the waters she fishes. Her tip for a long journey is to research for safety but embrace solo travel for its empowerment, noting that a reliable vehicle like her Toyota 4Runner makes it easier to be ready for adventure anywhere. 29:15 - Mckenzie Johns described how her fitness journey began from a low point in her life, where hiking in New Hampshire sparked the realization that better physical health would let her enjoy the outdoors more fully. After moving to Colorado, she shifted her mindset from exercising for appearance to training for strength, endurance, and mental clarity—eventually embracing home workouts and even coaching other women to build the fitness needed to explore and adventure confidently. 35:00 - Mckenzie Johns explained that anyone can start a fitness journey at home with just a yoga mat, a few sets of dumbbells, and a focus on weightlifting mixed with some cardio, noting that expensive equipment or a gym membership isn't necessary. She also shared how the fly fishing community has become more inclusive for women in recent years, though challenges remain, and emphasized the importance of female-led groups that create safe, welcoming spaces for beginners to learn and grow in the sport. 46:18 - Mckenzie Johns advised that anyone looking to improve their health can start small with regular walking for low-impact cardio and basic stretching to keep muscles limber before and after activities. She also shared about her blue heeler, Sari—nicknamed “Smooch” for her affectionate nature—who often joins her adventures and enjoys relaxing in their rooftop Geo Solo tent, where she can watch the outdoors through the open windows. 50:26 - Mckenzie Johns shared that she still uses her first fly rod, a nine-foot five-weight Orvis Clearwater, which has proven versatile for Colorado waters, and that she often wet wades in warm weather but relies on her well-patched Patagonia waders—purchased secondhand—when conditions call for it. On the road, she enjoys a collaborative Spotify playlist she created with her social media followers, featuring a mix of genres from classic rock to pop, including songs by Kansas that bring back fond memories of time spent with her dad. If you're looking for the playlist, go here. 57:43 - Mckenzie Johns said this Canadian Rockies road trip has inspired her to return next summer for a longer stay when the fishing conditions are at their peak. She took eight days to make the nearly 2,000-mile drive from Boulder, savoring stops in Wyoming, Montana, and along the scenic Trans-Canada Highway through British Columbia before arriving in Canmore. Conclusion with Mckenzie John on Fly Fishing Camping In this episode, Mackenzie Johns shares her journey into fly fishing and camping, from her solo road trip across the Rockies to testing the Intrepid Geo Solo rooftop tent. She talks about her blue heeler travel companion, how fitness plays a role in her outdoor adventures, and tips for women looking to start their own fishing and camping journeys. Along the way, Mackenzie offers gear advice, safety insights, and encouragement for embracing the outdoors with confidence. Have you ever tried planning your own adventure “on the fly”?   Show Notes:https://wetflyswing.com/802

On Episode 310 of the Enormocast, the inimitable Timmy O'Neill returns. Since Timmy's Enormocast in 2020, several life-changes have gone down: a marriage, a kid, and maybe most impactful of all, Timmy suffered a stroke in Patagonia not long after his first Enormocast (not the Enormobump he was looking for!). O'Neill is a long time … Continue reading "Enormocast 310: Timmy O'Neill – The Charmed Life Must Not Yield"

What does it take to walk around the world — literally? In this remarkable episode of Just Wondering, Norm Hitzges sits down with explorer Karl Bushby, who has spent the last 27 years on a 36,000-mile mission to be the first person to circumnavigate the globe entirely on foot. From surviving in Patagonia with little more than road scraps and berries, to crossing the icy, unforgiving Bering Strait, Karl's journey has been defined by grit, danger, and an unshakable belief in the impossible. Along the way, he's faced guerrillas in the Darien Gap, been detained by Russian authorities, and endured financial setbacks — yet through it all, he's pushed forward, mile after mile. Speaking from Istanbul as he nears the end of his epic journey, Karl shares his motivations, brushes with death, encounters with kindness, and the strict rules that have shaped his quest. This isn't just a story about walking — it's a testament to endurance, resilience, and the audacity of the human spirit. If you've ever doubted what one person can achieve, Karl Bushby's story will change your mind. Sign up for Norm's Picks of the Pole, here: https://payhip.com/PicksofthePolewithNormHitzges or email Norm for picks: norm13tenmail.com Chapters: 0:01 – Introducing Karl Bushby: A lifetime adventurer joins from Istanbul2:23 – Why walk the world? How a young paratrooper's idea became a mission8:00 – Surviving Patagonia with $500 and the kindness of strangers12:34 – The two rules that define Karl's journey15:19 – Crossing the Bering Strait and being detained in Russia18:45 – Facing guerrillas in the Darien Gap and 18 days in Panamanian jails20:57 – Norm shifts gears: football picks, sponsors, and what's ahead  Check us out: patreon.com/sunsetloungedfwInstagram: sunsetloungedfwTiktok: sunsetloungedfwX: SunsetLoungeDFWFB: Sunset Lounge DFW

Hi, and welcome to The Long View. I'm Dan Lefkovitz, strategist for Morningstar Indexes. Our guest this week is Lawrence Lam. Lawrence is managing director and founder of Lumenary Investment Management based in Melbourne, Australia, a firm that specializes in founder-led companies globally. Lawrence is also the author of a new book called The Founder Effect. Lawrence has also been an investment banker, a derivatives consultant, and a financial regulator. He holds degrees from the University of Melbourne and is a lifetime basketball player.BackgroundBioLumenary Investment ManagementThe Founder EffectFounder-Led Companies“Four Signs a Founder-Led Company Isn't Worth the Hype,” by Lawrence Lam, afr.com, May 2, 2025.“Lessons From the Rise and Fall of Founder-Led Companies,” by Lawrence Lam, firstlinks.com, March 26, 2025.Founder-Led Companies Mentioned“Yvon Chouinard: The Founder of Patagonia,” by Charlie King, sustainabilitymag.com, Oct. 4, 2024.FUCHSFortinetHermesUniqloReplyFlight CentreCase StudyChemist WarehouseLe Specs“Chemist Warehouse Founder Reveals His Success Secrets,” by Lawrence Lam, Morningstar.com.au, May 30, 2023.Other“Social Loafing in Psychology: Definition, Examples & Theory,” by Riley Hoffman, simplypsychology.org, Sept. 7, 2023.Arista

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Dr. Jenn: Connecting ideas.Captain Hugo: Pragmatic observation.Restoring ocean ecosystems while offering unforgettable polar expeditions may sound ambitious, but that's the mission of Positive Polar LLC, led by Dr. Jenn Bonilla and Captain Hugo Hinrichsen. The company is pioneering a new approach to ocean restoration by integrating cutting-edge science into its expedition cruises.Jenn explained, “Our passengers will not only enjoy incredible experiences in pristine polar environments but also witness and even participate in real-time scientific experiments aimed at restoring the ocean's natural balance.” Positive Polar's vision includes biomimicking the ecological role of whales, whose populations have been drastically reduced over the past century. This innovative approach seeks to restore biodiversity and sequester carbon naturally, addressing both environmental and climate challenges.The concept is as unique as it is compelling. While many expedition cruises offer educational activities, Positive Polar makes science central to the experience. Jenn highlighted this distinction, saying, “What we're doing is actually advancing a very specific set of validated—or to be validated—science about ocean restoration.” Guests aboard Positive Polar's ship will witness experiments in ocean restoration, such as using whale biomimicry to grow phytoplankton, which supports marine life and captures carbon.Captain Hugo emphasized the environmental impact of their operations, explaining that the company goes beyond sustainability. “As our ship sails, we'll generate life in our wake by spreading nutrients that restore ocean biodiversity and sequester carbon,” he said. Positive Polar also plans to use carbon-neutral fuels like hydrogen-derived alternatives to minimize emissions.The company is currently raising capital via a regulated crowdfunding campaign on WeFunder. Investors not only gain the opportunity to support ocean restoration but also receive benefits like discounted cruise experiences. As Hugo put it, “Finally, our investors will feel the ship and spread our message. It's a perfect fit.”Positive Polar's model combines a sustainable business approach with science-driven innovation to create both environmental impact and financial returns. With just a small share of the growing expedition cruise market, Positive Polar aims to fund research, restore oceans, and deliver exceptional experiences.By supporting Positive Polar, investors and passengers alike can play a vital role in restoring the oceans to their pre-industrial health.tl;dr:Positive Polar combines expedition cruises with science to restore ocean biodiversity and combat climate change.Jenn and Hugo discussed their innovative whale biomimicry reactor, which transforms waste into ocean-restoring nutrients.The company's use of carbon-neutral fuels and nutrient-spreading ensures minimal environmental impact while sailing.Positive Polar is raising funds through WeFunder, offering both environmental and financial returns for investors.Jenn and Hugo's superpowers—connecting ideas and pragmatic observation—drive the company's mission and innovation.How to Develop Connecting Ideas and Pragmatic Observation As a SuperpowerJenn described her superpower as the ability to connect seemingly unrelated ideas, technologies, and disciplines. She explained, “There should be a way for us to treat waste so it looks like whale poop before it's dumped in the ocean. If it did, it would grow phytoplankton.” This innovative thinking drives Positive Polar's whale biomimicry reactor, a project that transforms waste into ocean-restoring nutrients.Hugo's superpower, on the other hand, is pragmatic observation. He shared how his experiences in Patagonia and Antarctica shaped his perspective. “I saw how the lagoons no longer froze and realized I had to do something,” he said. Hugo's sharp observations led to the creation of Positive Polar, combining tourism with ocean-saving science.Illustrative Story:Jenn's ability to connect ideas is exemplified by her vision for the whale biomimicry reactor. Drawing on her biotech background, she recognized that shipboard waste could be treated to mimic the ecological role of whale feces. This innovation transforms waste into nutrients that grow phytoplankton, restoring marine ecosystems and sequestering carbon.Hugo's story of growing up in Patagonia illustrates his pragmatic observation. When he returned to show his children the winters of his childhood, he found the lagoons no longer froze. This marked a turning point for him, inspiring his mission to restore the oceans through science-backed tourism.Tips for Developing the Superpowers:For Connecting Ideas (Jenn's Superpower):Explore intersections between unrelated fields or disciplines.Leverage your expertise to creatively solve problems in new domains.Collaborate with experts from diverse backgrounds to gain fresh perspectives.For Pragmatic Observation (Hugo's Superpower):Pay close attention to changes in your environment and their implications.Use experiences to identify practical solutions to larger problems.Focus on actionable insights rather than abstract concerns.By following Jenn's example of connecting ideas and Hugo's pragmatic approach to observation, you can develop these skills. With practice and effort, you could turn these into superpowers that enable you to drive meaningful change and do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJenn Bonilla (she/her):President, Positive Polar LLCAbout Positive Polar LLC: Positive Polar is the first expedition cruise company dedicated to funding groundbreaking research and solutions to heal our environment. Their mission is a beacon of hope: to restore ocean wildlife and ecosystems by harnessing nature's own genius, like the “whale pump,” while igniting a global wave of ambassadorship for environmental restoration.Website: positivepolar.comX/Twitter Handle: @positivepolarxCompany Facebook Page: facebook.com/positivepolarexBiographical Information: Jenn is one of the visionary founders of Positive Polar, the first science expedition cruise company dedicated to funding groundbreaking research and solutions to heal our environment.Their mission is a beacon of hope: to restore ocean wildlife and ecosystems by harnessing nature's own genius, like the “whale pump,” while igniting a global wave of ambassadorship for environmental restoration.Dr. Jenn is a research Psychologist and experienced biotechnology professional who has led the investment, development and commercialization of multiple biotechnology products. She is also a passionate expedition cruiser and whale lover who is committed to applying her extensive expertise to making a positive difference for ocean wildlife and the environment.She lives currently in Tampa and as President of Positive Polar expects to spend most of her time aboard the Polar Angel once sailing, leading the scientific programming in consultation with world-leading experts and building advocacy for whales, oceans, and environmental restoration.Hugo Hinrichsen (he/him):CEO, Positive Polar LLCAbout Positive Polar LLC: Positive Polar is the first expedition cruise company dedicated to funding groundbreaking research and solutions to heal our environment. Their mission is a beacon of hope: to restore ocean wildlife and ecosystems by harnessing nature's own genius, like the “whale pump,” while igniting a global wave of ambassadorship for environmental restoration.Website: positivepolar.comX/Twitter Handle: @positivepolarxCompany Facebook Page: facebook.com/positivepolarexOther URL: wefunder.com/positivepolarBiographical Information: Captain Hugo Hinrichsen is a visionary leader and Climate Restoration Ambassador to the cruise industry, dedicated to healing our oceans and restoring balance to the planet. As one of the founders of Positive Polar, the world's first science expedition cruise company focused on funding groundbreaking environmental research, Hugo is pioneering a mission to restore marine wildlife and ecosystems by working with nature's own solutions, such as the “whale pump.” His efforts are not only scientific but deeply personal. Descended from Danish whalers, Hugo is determined to transform that legacy into one of redemption, championing whales as keystone species for planetary health. Having lived in Patagonia, he has witnessed firsthand the devastating changes in climate—disappearing ice, snow replaced by rain, and the loss of the winters he once cherished with his children—fueling his drive to spark a global wave of environmental stewardship.With a distinguished career as a Reserve Frigate Captain, naval engineer, polar helicopter pilot, and expedition leader, Hugo has commanded naval and air-sea operations, led rescue missions, and supported scientists in some of the harshest environments on Earth. Beyond his extensive maritime and aviation expertise, he holds a Master's degree in Strategic Development and Business Administration, embodying both leadership and entrepreneurial vision. Splitting his time between Concón, Chile, where he raises his five children, and the United States, where he is building Positive Polar, Hugo is preparing to guide the company into its next chapter. As CEO, he will spend much of his time at sea, directing polar expeditions that combine exploration, science, and advocacy—rallying global awareness for whale restoration, healthy oceans, and a brighter environmental future.Linkedin: linkedin.com/in/hugo-hinrichsenInstagram Handle: @positivepolarxSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Rancho Affordable Housing (Proactive), and Dopple. 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To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, August 20, 2025, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Your Portal, Your Future: How to Choose the Right Reg CF Platform." With so many investment crowdfunding portals available today, selecting the right one can be overwhelming for both founders and investors. In this session, Devin will break down the critical factors to consider—such as platform fees, audience demographics, compliance support, industry focus, and overall user experience. Whether you're a founder planning a raise or an investor exploring where to put your dollars to work, you'll walk away with a clearer understanding of how to evaluate and choose the platform that best aligns with your goals. Don't miss this practical, insight-packed hour designed to help you take your next step in the Reg CF ecosystem with confidence.SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. VIPs get access to our better-than-in-person networking, including backstage passes, VIP networking and an exclusive VIP webinar! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.NEIGHBR Live Webinar, in partnership with FundingHope, will share NEIGHBR's story with a wider audience — September 3 at 11 AM EST. Reserve your spot today!Earthstock Festival & Summit (Oct 2–5, 2025, Santa Monica & Venice, CA) unites music, arts, ecology, health, and green innovation for four days of learning, networking, and celebration. Register now at EarthstockFestival.com.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. 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What if your exhaustion isn't burnout — it's misalignment? For high-capacity leaders and achievers, this episode redefines recovery and reveals why clarity—not collapse—is the truer path forward.You're not depleted. You're disoriented.And what you're calling burnout may be your body's way of signaling a deeper truth: you've outgrown the identity you've been living from.In this powerful kickoff to Week 3, Julie Holly shares a deeply personal moment of internal shift, and offers insight into the physiological and psychological cost of identity misalignment — including why even rest can't fix what role fatigue keeps recreating.Through the story of Patagonia's founder, Yvon Chouinard, we're reminded that real leadership isn't about holding on — it's about knowing when a role no longer fits and having the courage to release it before collapse.If you've been “doing all the right things” but still feel off — this episode is the clarity you've been waiting for.Key Takeaways:– Burnout is often a mask for misalignment– Your nervous system keeps score — but it also heals– Recovery is not about getting back, but coming home to who you are now– Clarity returns when you stop performing an outdated identity

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

Depending upon what you've squirreled away in your wheelhouse, you may have found today's crossword a) straightforward, or b) a Friday crossword wrapped around a zesty Saturday mini-crossword. In the case of our cohosts, Jean was the former, Mike, inevitably, the latter. While their puzzle solving journeys today did most definitely diverge, they were both agreed that this crossword, the third by Dena R. Verkuil, was a delight: we hope for more, soon.Beyond the crossword, we have a fabulous fact for our Fun Fact Friday™️segment, so be sure and check it out!A reminder that xwordinfo.com is a great resource if you need to look up a clue, answer, or see the answer to the day's crossword: we highly recommend you check it out!Show note imagery: When you're shopping for PARKAS, Patagonia's ready to help!We love feedback! Send us a text...Contact Info:We love listener mail! Drop us a line, crosswordpodcast@icloud.com.Also, we're on FaceBook, so feel free to drop by there and strike up a conversation!

Send us a textHow business coach Nikhil Paul helps companies grow by going narrow, not wideMost business owners think scaling means reaching more people.Nikhil Paul says it's the opposite.In this week's Outside Insights, my longtime friend and small business growth coach shares why the fastest path to growth is going narrow, not wide—and how identifying your cult customer can transform your business.“You don't need everyone to get to the top. You just need a small, cultish base that loves you, forgives you, and tells everyone about you.” – Nikhil PaulYour cult customer is the one who:Pays you the mostForgives you when you mess upLoves your product so much they can't stop talking about itWhen you know exactly who they are—and build your business around them—you stop chasing everyone, and start leading someone.We explore:What CrossFit, Costco, and Patagonia can teach us about niche obsessionWhy embracing your “weirdos” can turn a company into a movementThe pen-and-paper exercise that reveals your cult customers in 10 minutesHow doubling down on your core audience can let you break industry rules and still winAlong the way, Nikhil shares real-world stories—from Death Wish Coffee's “too strong” gamble to Solé Bicycles' pivot from exercise gear to lifestyle brand—that show how focus fuels profit, loyalty, and freedom.If you're trying to scale beyond $5M, reconnect with your company's heart, or cut through the noise, this episode will give you the clarity—and courage—you've been looking for.

#173 - The most powerful journeys often begin in life's darkest moments. When Thom Barrett received his stage four cancer diagnosis, he made a decision that would transform his experience – he would embrace each day fully, intentionally, and with an adventurous spirit that defies conventional expectations.Our conversation with Thom reveals a man who redefined what it means to truly live. A former corporate accountant who retired at 55 to pursue adventure, Thom approaches his terminal diagnosis not as an ending, but as an invitation to deepen his connection with each moment. His definition of adventure resonates deeply: "Adventure doesn't start until you have a problem where you're challenged to figure something out." For Thom, this philosophy applies equally to navigating remote wilderness and living with cancer.Through breathtaking stories of kayaking in Antarctica, hiking Patagonia, and exploring the polar regions, Thom shares how his relationship with adventure evolved from chasing accomplishments to savoring experiences. "It's not about miles anymore, it's not about summits," he explains, "it's about experiences." This shift mirrors his approach to living with cancer – finding richness in slowing down, noticing more, and appreciating what remains rather than mourning what's lost.Thom's vulnerability in discussing his journey as an author is equally compelling. His books, including "Living While Dying" and "The Strength of Surrender," emerged from his need to process emotions and leave a legacy. Perhaps most touching is his revelation about learning to accept help: "What I learned is that asking for help is not a weakness, it's a strength," challenging traditional notions of masculinity and revealing how terminal illness opened pathways to deeper human connection.Whether you're facing health challenges, seeking adventure, or simply wanting to live more fully, Thom's wisdom offers a roadmap for embracing life on deeper terms. As he suggests, "Be a birdwalker, go slow, look around you, enjoy the moment." What better invitation could there be to transform how we experience our precious time? Listen now and discover how to live richly in the face of life's greatest challenges.Visit LandPirate.com to get your gear that has you, the adventurer, in mind. Use the code "Journey with Jake" to get an additional 15% off at check out. Visit geneticinsights.co and use the code "DISCOVER25" to enjoy a sweet 25% off your first purchase.

Vinene i afsnittet er skænket af Philipson Wine https://philipsonwine.com/   Smagekasse her http://bit.ly/4og1s0F     ……………     Argentina rykker! Glem alt om den gamle og gængse forestilling om vin fra Argentina. Det her er friskt, frugtigt og spændstig vin, som er lavet med kærlighed og omhu.   Dagens afsnit skal vi smage chardonnay og pinot noir fra huset Bodega Chacra i Argentina.   Vi tager et grundigt indblik i Argentinas geografi og Argentinas vinhistorie.   Desuden snakker vi om, hvordan har vinstilen ændret sig gennem tiden og hvor er landet på vej hen på deres high-end-vin-produktion?     Sammenlign vejr og klima i vinområder her https://weatherspark.com/compare       Vi smager på     1) Chacra, Mainque Chardonnay by J-M Roulot & P. Incisa, 2023https://philipsonwine.com/produkter/2023-chacra-mainque-chardonnay-by-j-m-roulot-p-incisa     2) Barda Pinot Noir, Chacra Rio Negro, Patagonia,  2022https://philipsonwine.com/produkter/2022-barda-pinot-noir-chacra-rio-negro-patagonia     3) Chacra, Cincuenta y Cinco (1955), Pinot Noir, Patagonia, 2020https://philipsonwine.com/produkter/2020-chacra-cincuenta-y-cinco1955-pinot-noir-patagonia   ..................... Køb vores nye bog "Bobler for begyndere og øvede" her: https://www.saxo.com/dk/bobler-for-begyndere_bog_9788773396568 Eller vores bog om vin her: https://www.saxo.com/dk/vin-for-begyndere_bog_9788773391303 Støt Vin for begyndere podcast her https://vinforbegyndere.10er.app/ Besøg os på Facebook og Instagram, hvor man kan se billeder af vinene og få tips til vin og mad sammensætning. https://www.facebook.com/vinforbegyndere https://www.instagram.com/vinforbegyndere Web: https://www.radioteket.dk/ Kontakt: radioteket@radioteket.dk Musik: Jonas Landin Lyt vores bog som lydbog her: Køb den her https://www.saxo.com/dk/vin-for-begyndere-og-oevede_lydbog_9788773397374

When Sonnie Trotter was a teenager, he discovered a portal into another world. Entering the local climbing gym he found challenge, adventure and passion. By sixteen, he was all in, and he made it up his first 5.14 within just a few years.  The climbing seemed to come naturally, but figuring out how to make a living doing it took a lot more time—and some trial and error. Early sponsorships covered gas money for traveling to competitions, but it took him a decade to start generating real income as an athlete. He knew that his happiness was directly connected to climbing and so he did whatever he could to do it as much as he could.  Looking back at the last thirty years of climbing, Trotter says he's most proud of his willingness to listen to himself and commit to his passion. He recently published "Uplifted," a memoir chronicling those many years of climbing, his role as a father and how he manages to tie it all together.  In this conversation, we talk about Trotter's evolution as an athlete, where he finds freedom and why he believes climbing should be fun—even when it's not easy. This episode is brought to you with support from Rab Equipment. Host: Abbey Collins Producer & Engineer: Mike Horn Guest: Sonnie Trotter Subscribe to Alpinist Magazine  Purchase Sonnie's book, "Uplifted: The Evolution of a Climbing Life" Photography courtesy of Patagonia.

In this episode of Waypoints, we head to the heart of Central America for a deep dive into one of the most diverse and exciting fly fishing destinations in the world: Costa Rica. Host Jim Klug is joined by Chuck Hill and Marvin Rodriguez, the founders of 4 Corners Costa Rica - an innovative outfitting operation that offers an incredibly-diverse line-up of options and itineraries for fishing this extraordinary country. From the tarpon-filled jungle rivers of the Caribbean coast to the Pacific's roosterfish and bluewater species, 4 Corners has built a seamless, multi-location program that combines serious fishing with immersive cultural experiences. For traveling anglers looking to chase a wide range of exotic species while experiencing the full breadth of Costa Rica's beauty and hospitality, this is the ultimate custom-built adventure.Over the course of the episode, Jim, Chuck, and Marvin explore what makes Costa Rica such a unique angling destination - from the logistics of switching coasts in a single itinerary to the details of their personalized approach to customized trip planning. Listeners will hear about the different fisheries, the species available year-round, the gear needed to target everything from giant tarpon to jungle snook and offshore marlin, and off course advice on how to plan the ultimate Costa Rican getaway. Whether you're a Costa Rica fishing veteran or new to Central American angling, this conversation offers a behind-the-scenes look at how 4 Corners is changing the way people experience fly fishing in Costa Rica - one unforgettable corner at a time.After the success of the 2024 Belize and 2023 Baja Bluegrass events, we're excited to bring the experience back to Belize for 2025. Join us November 4–9 at El Pescador Lodge on Ambergris Caye for a five-night, all-inclusive fishing, beach, and bluegrass getaway—exclusively for 30 couples.Waypoints is brought to you by PatagoniaTo bring their gear to life, Patagonia is motivated by relentless curiosity and a passion for the wild. They evaluate hundreds of materials, build dozens of prototypes and spend seasons punishing them in the world's most extreme conditions. The work is the guide, and Patagonia never tires of exploring, learning and improving. Built with innovative materials, intuitive features and a refined fit, their Swiftcurrent® Waders are a better wader experience. Repatterned for bulk reduction, reduced seam stress, increased maneuverability and improved repairability, they move better in and out of the water, carry gear more efficiently and keep tools handy. They're made from recycled materials without intentionally added PFAS—toxic “forever chemicals.- Follow us on Instagram- Follow us on Facebook- Check out our YouTube Page- View the official Yellow Dog website ...

What happens when a global brand famous for saving the planet from itself decides to challenge the very DNA of corporate leadership?In this first episode of The Conscious Capitalists' Summer Series, hosts Timothy Henry and Kate Adams speak with Charles Conn, Chair of Patagonia, co-founder of Monograph, and former senior partner at McKinsey. Together, they explore how conscious enterprises can thrive in a world of radical uncertainty — from geopolitical shocks to disruptive technologies — by rethinking the way leadership works.Charles takes us inside Patagonia's approach to leading with purpose, agility, and trust, showing why the old top-down, control-heavy playbook is no longer fit for a future that demands resilience, innovation, and courage. From breaking hierarchies to empowering frontline teams, he reveals how to build organizations that adapt fast and stay true to their values.This is more than a conversation about business — it's a blueprint for a new era of leadership. Charles shares stories and strategies from the boardroom to the trailhead, illustrating how authenticity, curiosity, and conscious capitalism can create lasting impact in both business and society.Listeners will gain insights into:Why traditional leadership models are collapsing — and what's replacing themPatagonia's trust-first culture and how it fuels innovationHow conscious capitalism drives agility in uncertain marketsThe role of curiosity in making better decisionsPractical ways to shift from hierarchical control to empowered teamsBalancing purpose with performance without losing momentumHow leaders can thrive — not just survive — in disruptive timesWhether you're a CEO looking to future-proof your organization, a startup founder hungry for agile growth, or a leader seeking to balance profit with purpose, this episode offers a rare inside look at what it takes to lead consciously in the face of unprecedented change.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & KateTime Stamps02:02 Introduction to Summer Series00:45 Understanding Radical Uncertainty01:40 Introduction of Kate Adams02:34 The Future of Conscious Enterprise03:57 Introduction of Charles Conn06:17 Rethinking Business Strategy09:17 Organizational and Leadership Changes13:19 Patagonia's Approach to Purpose and Strategy21:08 Leading Through Disruption27:57 Decision Making and Purpose34:48 Leadership for the Future

Frank Clark talks about his career as a graphic designer, including designing the Patagonia and Gregory logos! Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU's website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

In this final episode of Season 5, and the last chapter of our mini-series on diversity, equity and inclusion in wine, Janina sits down with the incredible Aidy Smith – award-winning broadcaster, content creator, drinks educator and the only global TV host living with Tourette's Syndrome. He's also the founder of Drinklusive and a powerful advocate for representation, empathy, and accessibility in the wine world. Aidy brings his signature energy and honesty to this conversation, sharing his path into wine and the moments that shaped his mission. From supermarket favourites and wine hacks to wineries doing amazing work in inclusion – this episode is heartfelt, informative and a perfect way to close the season. You'll also discover: [03:32] – Aidy's first step into the drinks world (in a crumpled suit and a glass of Napa Cabernet!) [06:26] – Link back to Episode 46 and his love for California wine [07:46] – How Tourette's, ADHD and being openly gay shaped his career in wine [14:45] – Why good intentions and asking questions are key to progress [17:28] – The most under the radar wine region: Patagonia, Argentina [21:00] – Bodega Otronia and its icy anti-frost system and Bodega Chacra and their Pinot and Chardonnays [22:39] – Beginner-friendly supermarket recommendation: Diablo Dark Red £9 with nectar Sainsburys [24:27] – How to expand your palate with Kadette Cape blend by Kanonkop (South Africa) £13.50 Sainsburys [26:22] – The importance of transparency on winery websites [29:06] – Favourite hot weather wine: white wines from Plaimont, Southwest France [30:24] – Wine hack: always pack a corkscrew in your toiletries bag [31:11] – What is Drinklusive and how it empowers new voices in wine [39:17] – Advice for wineries wanting to be more inclusive [43:57] – Janina's shoutout to Michel Chapoutier (First producer to put Braille on labels) and tasting their Saint-Péray £20 mix 6 Majestic [44:47] – Champagne Telmont, sustainability and inclusivity focus [49:17] – Final reflections: what Aidy has learned and what still needs to change Follow Aidy on Instagram

This year at the All Things Sustainable podcast, we've heard from many professionals who are uncertain about the future of climate action and sustainability and what's ahead for their careers.   We've also heard from numerous companies that continue to pursue their sustainability strategies and climate targets, even as some are talking about this less in public or changing the language they use to describe their efforts. In today's episode, we're asking: How are sustainability professionals weathering the storm?   We speak to three guests on the sidelines of an event the UN Global Compact Mexico hosted in June:   We talk with Jill Dumain, founding partner at the corporate sustainability consultancy Fractal CSOs and former Director of Global Environmental Strategy at outdoor clothing and gear company Patagonia. She says the current headwinds are a temporary setback.   "It's very easy for all of us to be myopic around this moment in time: ‘The sky is falling in. Everything is against us,'" Jill says. "But in the grand scheme of things over an arc of 15 or 20 years, this is a little bump in the road."  We sit down with Simon Mainwaring, Founder and CEO of strategic brand consultancy We First, who explains why the current moment presents an opportunity.   “We got out over our skis a little bit in terms of acronyms and making it a little bit wonkish and heady, and that not only alienated a lot of people ... it set ourselves up to be politicized in a way that didn't really serve the intent behind this work,” Simon tells us. "As a result, we're being forced to walk back some of that wonkish language and reframe our language to reach back and take people with us.”   And we hear from Christopher Lilholm, Global Head of ESG and Sustainability Services at DNV, an assurance and risk management firm.   Listen to our episode How companies in Latin America are embedding sustainability amid shifting dynamics  Listen to our episode ..   Explore how companies are approaching sustainability via S&P Global Sustainable1's Corporate Sustainability Assessment data.  The All Things Sustainable podcast from S&P Global will be an official media partner of The Nest Climate Campus during Climate Week NYC. Register free to attend here.  This piece was published by S&P Global Sustainable1 and not by S&P Global Ratings, which is a separately managed division of S&P Global.    Copyright ©2025 by S&P Global      DISCLAIMER     By accessing this Podcast, I acknowledge that S&P GLOBAL makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk.      Any unauthorized use, facilitation or encouragement of a third party's unauthorized use (including without limitation copy, distribution, transmission or modification, use as part of generative artificial intelligence or for training any artificial intelligence models) of this Podcast or any related information is not permitted without S&P Global's prior consent subject to appropriate licensing and shall be deemed an infringement, violation, breach or contravention of the rights of S&P Global or any applicable third-party (including any copyright, trademark, patent, rights of privacy or publicity or any other proprietary rights).      This Podcast should not be considered professional advice. Unless specifically stated otherwise, S&P GLOBAL does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of S&P GLOBAL. S&P GLOBAL assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, S&P GLOBAL makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.      S&P GLOBAL EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Lee Turlington talks about the early days of TNF, early collaborations with Apple on apparel, and other stops at iconic brands like FILA, Nike, and more! Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU's website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

Brady Robinson is a lifelong climber, conservationist, and educator who currently serves as Director of Philanthropy for the Freyja Foundation. His career has spanned outdoor education, nonprofit leadership, and global conservation philanthropy, with past roles including Executive Director of both the Access Fund and the Conservation Alliance. These days, his work focuses on supporting high-impact land and water conservation efforts across South America, with a particular emphasis on Chilean Patagonia. Brady and I go way back—he was my NOLS instructor in the fall of 1999, on a course that involved big mountains, a few navigational hiccups, and some life-long leadership lessons. That semester planted the seeds for much of what I've done professionally and personally—including starting this podcast—and Brady's been a friend and mentor for going on 26 years. He was also one of the very first guests on this podcast in 2016, back when I had only one microphone and really didn't know how to work it. When Brady and I last spoke on the podcast, he was leading the Access Fund, and a lot has happened since then. In this conversation, we catch up on his career and dig into everything he's working on now. We start out discussing our NOLS experience, Brady's leadership in forming the Outdoor Alliance (alongside recent podcast guest Adam Cramer), his work on passing major climbing legislation, and the lessons he's learned about collaboration, trust, and long-game thinking. We spend the second half of the conversation digging into his current work in Patagonia's Cochamó Valley—a spectacular and at-risk landscape in southern Chile that Brady and his colleagues are working to protect through an ambitious multi-partner campaign. It's a story of nimble, grassroots conservation work, smart philanthropy, and what's possible when people align around a shared purpose. If you've enjoyed my conversations with Kris Tompkins or Adam Cramer, then I know you'll enjoy this one as well. Big thanks to Brady for his decades of support and mentorship—and another big thanks to you for listening. Enjoy! --- Brady Robinson Freyja Foundation Full episode notes and links: https://mountainandprairie.com/brady-robinson-2/ --- TOPICS DISCUSSED: 2:27 - Intro and how Ed and Brady met in 1999 9:06 - Access Fund 14:59 - Building a top-notch board 18:12 - Alignment 23:42 - Leaders Brady admires 30:07 - Getting to Patagonia 35:33 - Working with Kris Tompkins 40:57 - Main Freyja Foundation goals 43:48 - The Cochamó Valley 49:55 - Real estate rough 56:52 - The cool kids' table 1:00:41 - All about the one-on-one 1:02:52 - Book recs --- ABOUT MOUNTAIN & PRAIRIE: Mountain & Prairie - All Episodes Mountain & Prairie Shop Mountain & Prairie on Instagram Upcoming Events About Ed Roberson Support Mountain & Prairie Leave a Review on Apple Podcasts

On this episode of the “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, welcomes featured guests, renowned authors, Katy Bowman and Diana Hill, to discuss their new book, "I Know I Should Exercise, But..." This insightful conversation dives deep into the challenges people face when it comes to building a sustainable movement practice. Rather than focusing solely on exercise routines, Rick, Katy, and Diana explore a broader and more inclusive approach to physical activity, emphasizing the power of movement throughout daily life. Listeners will discover actionable strategies to overcome common roadblocks, from lack of time and motivation to body image issues and environmental barriers. Katy, a biomechanist, brings fascinating expertise on how everyday movement shapes our health, while Diana, a leading clinical psychologist, shares tools from acceptance and commitment training (ACT) to build psychological flexibility and self-compassion. This episode is a must-listen for fitness professionals, personal trainers, and anyone struggling with the "I know I should exercise, but..." mindset. Rick and his guests unveil practical tips for integrating movement into daily routines, reframing exercise as a self-care practice, and connecting movement with individual values to create lasting behavior change. Whether you're an avid exerciser or just beginning your wellness journey, this episode will help you shift your perspective and empower you to move more—without the pressure of grinding gym routines. Guest Bios: Katy Bowman, M.S.  Founder of the movement education company Nutritious Movement Host of the “Move Your DNA” podcast Author of eleven books, which have sold more than 350,000 copies in English and been translated into 17 other languages. Her work has been featured by media including The New York Times, The Guardian, NPR, CBC Radio, Seattle Times, Good Housekeeping, Outside, The Joe Rogan Experience, and The TODAY Show. She has worked with companies including Patagonia, Nike, and Google as well as a range of non-profits and other organizations Diana Hill, PhD. Clinical psychologist and a leading expert in Acceptance and Commitment Therapy (ACT) Author of The Self-Compassion Daily Journal, ACT Daily Journal, and the upcoming book Wise Effort, Host of the “Wise Effort” podcast She contributes regularly to Insight Timer, Mindful.org, and Psychology Today. Her work has also been featured by media including NPR, The Wall Street Journal, Woman's Day, and Real Simple If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM. Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm

We're celebrating big news from western Kentucky — HempWood is opening their new factory on the HempWood Campus in Murray. It's a big deal and it's a big day. On this special HempWood episode, we catch up with Greg Wilson for a freewheeling conversation about flooring, farming, the Fibonacci sequence and the future of sustainable materials. From co-op growing systems and carbon credits to tornadoes, redneck hippies and 12-string guitar jams, this is a true journey through the World of Greg Wilson. Key Topics: • New HempWood factory grand opening • Vertical integration and farmer co-ops in Kentucky • The golden ratio & carbon sequestration • Healthy building materials vs. toxic off-gassing • Government support & bipartisan interest in hemp • Construction industry insights and tariffs • HempWood's role in schools, universities, and brand partnerships (Nike, Patagonia, etc.) Thanks to our sponsors: Americhanvre Cast-Hemp https://americhanvre.com/

If you've ever caught yourself staring out a window, daydreaming of cobblestone streets in Paris, sunrises over Bali rice fields, or the quiet serenity of a mountain trail, you're not alone. Wanderlust—the irresistible urge to travel—is more than a trendy hashtag or a clever slogan on a hoodie. It's a deeply rooted part of human psychology.A Journey into the Mind of the TravelerAt 1923 Main Street, we live for that pull toward the horizon. But what is wanderlust, really? Why are some of us always dreaming of elsewhere?Let's take a journey into the mind.Born to Roam: The Science of WanderlustWanderlust isn't just a personality quirk—it's something researchers have studied and even tried to measure. There's a term for the personality trait most associated with travel: “high openness to experience.” Psychologists define this as one of the Big Five personality traits, and it's a strong predictor of someone's love for novelty, adventure and yes—travel.Studies have shown that people who score high in openness tend to:Be more curious and imaginativeSeek out variety and new experiencesBe more tolerant of uncertainty and ambiguityIt's not just about loving travel—it's about thriving on the unknown.There's also a genetic component. A study published in the journal Evolution and Human Behavior suggested a connection between the DRD4-7R gene and a tendency to love exploring. People with this “wanderlust gene” tend to be more risk-taking and exploratory. Not everyone has it, but those who do are statistically more likely to crave far-off places.The Eternal Elsewhere: Is Wanderlust Good or Bad?Like anything, wanderlust has its pros and cons.On the plus side:Travel lovers tend to be more adaptable and resilient.Exploring new cultures fosters empathy and creativity.Experiences (like travel) are known to bring longer-lasting happiness than possessions.But a constant yearning to be somewhere else can also have its downside. If you're always focused on “the next place,” it can be hard to appreciate the present. Psychologists refer to this as destination addiction—the idea that happiness is always “somewhere else,” just out of reach.The trick? Embrace the adventure, but don't lose sight of the beauty in everyday life. (That's part of why we design our graphic tees and hoodies the way we do—to bring a little bit of your favorite places with you wherever you are—including enjoying those memories at home.)The Social Media Effect: Inspiration or Illusion?We all know that the digital age has turbocharged our wanderlust. Your scrolling fingers barely have time to rest before you're seeing someone's photo of Santorini sunsets or Patagonia peaks.But beware, because social media can play a little game of angel/devil:Angel:It fuels inspiration and discovery—introducing places you might never have dreamed of.It creates a global community of like-minded adventurers.Devil:It can create unrealistic expectations (hello, curated perfection).It may lead to comparison fatigue, making us feel like we're missing out.Research from the University of Pennsylvania showed that limiting social media use to 30 minutes per day can reduce feelings of loneliness and FOMO—especially relevant when every scroll seems to showcase another person's passport stamp or sunrise mountain top photo from a faraway land.The key? Let social media inspire your dreams, but not dictate your worth.Are You Wired for Wanderlust?Wondering if you're part of the wanderlust tribe? Ask yourself:Do I get excited by planning trips—even ones I might never take?Do I sometimes feel more “me” when I'm out of my comfort zone?Am I more drawn to experiences than stuff?Do I keep a mental list (or an actual map) of dream destinations?Have I ever picked a hoodie or tee just because it reminds me of a place I love?If you nodded yes to most of those, chances are—wanderlust runs through your veins.Final Boarding CallWanderlust isn't something to be cured—it's something to be celebrated. The desire to travel pushes us to explore, connect and dream. Whether you're planning your next trip or reminiscing about your last, 1923 Main Street is here to keep that adventurous spark alive. Our travel-inspired apparel lets you wear your passion for the world—wherever you are, wherever you're going next.So go ahead—dream big, roam far, and bring a piece of the journey with you.Shop at 1923 Main Street, the Spirit Brand for Those Who Love to TravelThank you for listening to the Travel Style Podcast at 1923MainStreet.com.Shop unique and original travel inspired and subtle Disney travel clothing, including t-shirts, sweatshirt, hoodies and more at 1923 Main Street.Follow along on X, Instagram, Pinterest and Facebook.Thank you for listening and always remember to roam freely and wear boldly.Mike Belobradic and Amelia Belobradic--Media provided by Jamendo

Cristiana Mennella"L'ultimo dei chiurli"Fred BodsworthAdelphi www.adelphi.itL'ammaliante, perigliosa odissea di un piccolo eroe tragico: uno degli ultimi esemplari di chiurlo eschimese.Traduzione di Cristiana MennellaIntorno alla metà del Novecento il chiurlo eschi­mese è stato dichiarato estinto. Questo piccolo, in­classificabile libro racconta l'odissea di uno degli ultimi esemplari, che a ogni primavera, mosso dal­l'istinto, dall'Antartide fa rotta verso l'Artide per accoppiarsi – e per garantire la sopravvivenza del­la specie. Una condizione tragica, la sua, giacché mai ha conosciuto i suoi simili, sterminati per pu­ro diletto a partire dall'Ottocento. L'ultimo dei chiurli parte così per un viaggio che ha del mira­coloso: Patagonia, Paraguay, Honduras, Messico, Stati Uniti, Canada... Supera catene montuose e vulcani, burrasche e tempeste di neve; copre mi­gliaia di chilometri in pochi giorni, senza riposare né sfamarsi; sorvola foreste, fiumi, laghi, paludi; si libra sull'oceano come sulle Ande e sulla pampa. Ma se finora ha sempre affrontato la spedizione da solo, questa volta ha la ventura di imbattersi in una femmina della sua specie, con cui involarsi verso il luogo da lui scelto per riprodursi: pochi conte­si metri di terreno spoglio nel Nord più estremo. Sempre che il Destino, nei panni esecrabili dell'uo­mo, non si metta di traverso. Al lettore non resterà allora che accompagnarli, complice e rapito, nella loro perigliosa, irrinunciabile missione, sull'ala di una prosa che per audacia, anelito e resilienza sa essere all'altezza di quel volo prodigioso.Fred Bodsworth è stato uno scrittore, giornlista e naturalista canadese. Ha collaborato con alcune testate giornalistiche importanti del suo Paese. Dal 1964 al 1967 è stato anche presidente della Federazione dei naturalisti dell'Ontario. Nel 2002 ha ricevuto il premio Matt Cohen per i suoi scritti.In Italia ricordiamo il libro L'ultimo dei chiurli, edito nel 2025 da Adelphi.IL POSTO DELLE PAROLEascoltare fa pensarewww.ilpostodelleparole.itDiventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.

Join Rhys, Tim and Liam for this week's pod as we discuss the impressive signing of Conor Coady from Leicester and why he brings so much to the table for Wrexham.We also chat about where we are with the Nathan Broadhead and Kieffer Moore deals and whether both are still likely to come off.Plus, the new Patagonia-inspired third kit has been released. Do you love it or hate it? Other talking points include:● Injury updates on Rathbone, Rodriguez and Smith● Possible exits for Palmer and Lee● New Kop planning app is in with 2,250 extra seats-----------------------------------------------------------------------------Enjoy this Fat Boar-sponsored episode? Then please...

I had an enlightening conversation with Brian and Mary McKnight, the driving forces behind Turf Tamers Landscaping in Fort Collins. Brian shared how he acquired Turf Tamers, initially a tiny business, and grew it from the ground up starting with a few clients in 2001.  Brian shared his background, and the drama in moving from “trendy” California to “cowtown” Fort Collins in high school - but how he soon fit right in and found summer work in landscaping.  Mary, on the other hand, came to CSU from Indiana and studied global tourism. They met at the Rio, and their shared passion for adventure and travel led to a quick connection, and soon jobs and business opportunities in Chile.They bought property in Chilean Patagonia in 2008, and over the years developed both the property and deep relationships with the neighboring families.  Despite travel challenges and lack of infrastructure - their valley finally got electric power in 2016! - they've developed an amazing fishing and recreation property in one of the most unique glacial valleys in Patagonia, and we spend a fair bit of time exploring their valley and the local culture.   Brian and Mary also shared extensively about their business evolution, particularly how incorporating systems and focusing on quality customer service has been their key to success. Brian appreciated how Mary's involvement sped their evolution, and how his membership in LoCo Think Tank has broadened his and their perspectives.  For young  people, they emphasized the importance of travel and entrepreneurship, and shared how their focus on values informs their business and family decisions. Our time together was an exploration of building a business and a life with intention and an adventurous spirit, so please tune in and enjoy my conversation with Brian and Mary McKnight.  The LoCo Experience Podcast is sponsored by: Purpose Driven Wealth Thrivent: Learn more

In this episode, we sit down with Mike Lukens, who has dedicated over 15 years to Rocky Mountain National Park and currently serves as the Climbing and Wilderness Program Supervisor. Mike oversees critical aspects of the park's operations, including Search and Rescue (SAR) efforts, ensuring visitor safety across its vast wilderness.Beyond his administrative role, Mike is an accomplished climber. In 2016, alongside Quinn Brett and Max Barlerin, he completed the first ascent of the "Colorado Route" on the south face of Fitz Roy in Patagonia—a challenging 500-meter climb rated at 5.11c .What You'll Learn:The diverse recreational opportunities within Rocky Mountain National Park, from technical climbs to serene backcountry adventures.Insights into the park's SAR operations and the importance of preventative measures for visitor safety.Mike's personal experiences and stories from his climbing expeditions and rescue missions.Why Listen:Gain a deeper appreciation for the natural beauty and challenges of Rocky Mountain National Park through the eyes of a seasoned ranger and climber. Whether you're an avid adventurer or a casual park visitor, Mike's insights offer valuable perspectives on safety, exploration, and the spirit of the wilderness.______________Follow us on social!Instagram: https://www.instagram.com/safetravelspodTikTok: https://www.tiktok.com/@safetravelspodYouTube: youtube.com/@safetravelspodSafetravelspod.com 

All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are. Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my episodes from How I Built This with Guy Raz tell the story.  The magic happens outside the comfortzone. Listen to discover some ways you can step outside your comfort zone and start taking action.   I can help you here: www.andyisom.com  

#792 Show Notes: https://wetflyswing.com/792  Sponsors: https://wetflyswing.com/sponsors     Join us in one of our biggest episodes as we journey into a world that combines the thrill of the outdoors with a passion for conservation. This episode offers an intriguing dialogue featuring Craig Mathews and Yvon Chouinard, Patagonia Founder and an iconic figure in the outdoor world; unraveling their love for fly fishing, their unique backstories, and their shared principles around the sport and beyond. This is a replay episode from 2023 and also one of our most downloaded episodes so it's great to listen to it again. Show Notes: https://wetflyswing.com/792      

What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow's theory of transformation and Maya Angelou's timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.You'll learn:Why iconic brands offer aspirational transformationHow companies like Dove, Zappos, and Patagonia build trust and loyaltyThe power of purpose-led brandingHow small touches can make big emotional impactsTips for triggering emotional responses through brand messagingPlus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.

Show Notes: https://wetflyswing.com/791 Presented By: Pescador on the Fly, Patagonia, Mountain Waters Resort, Intrepid Camp Gear. Sponsors: Https://wetflyswing.com/sponsors On this episode, we sit down with Wesley Hodges, a decorated military veteran turned premier fly fishing and hunting guide in Virginia. Wesley shares the wild journey that led him from a cane pole in Texas to discovering fly fishing at a Boy Scout camp, to a life-changing decision made in a tiki bar in Ecuador. What followed was the creation of Virginia's first dedicated fly fishing and hunting lodge—an operation that now runs year-round across some of the most remote and productive water systems in the Eastern U.S. Right now, you'll discover why Virginia may be the "New West" for fly fishing, how to rethink your entire approach to trip planning, and the subtle techniques that make all the difference when targeting trophy Smallmouth bass. Wesley unpacks the essence of crafting full-circle outdoor experiences—one that fuses drift boats, dogs, wild trout, and grouse—all under one roof. Whether you're a seasoned angler or new to the game, this one is loaded with tactical gold.   Wesley with a Smallmouth Bass Show Notes on Smallmouth Bass with Wesley Hodges 1:13 - Wesley Hodges discovered fly fishing as a teen at a Boy Scout camp, but it wasn't until after his military service that he returned to the sport. That rediscovery led him to launch Virginia's first dedicated fly fishing and hunting lodge, where he now guides guests through some of the state's wildest rivers. 5:41 - After a transformative period living in Ecuador, Wesley Hodges returned to Virginia and launched a guiding business that evolved into the state's first true fly fishing and hunting lodge. Located in Eagle Rock at the confluence of the Cowpasture and Jackson rivers, his lodge now operates year-round with a full staff, offering multi-day fishing and hunting experiences across a vast, fishable watershed. Here for more information. 9:58 - While Virginia has trout, Wesley Hodges positions the state as a true smallmouth bass destination. With fishable waters nearly year-round—from March through Thanksgiving—he emphasizes that fly fishing is a tool for all species, and smallmouth are the primary focus across his guided trips. 11:34 - Wesley explains that smallmouth bass fishing in Virginia transitions from pre-spawn in early spring to a topwater-focused season from mid-June through early October. During summer, anglers throw frog patterns and poppers all day, targeting big fish in just 1.5 feet of water, only inches from the riverbank. 14:01 - Wesley emphasizes that the biggest smallmouth are often found just inches from the riverbank, citing an old rule: “one inch from the bank equals a 20-inch fish.” Subtle depressions and undercut edges create ideal ambush spots for fish feeding on crayfish, cicadas, and frogs, making precise casting near the bank both strategic and more engaging for anglers. 15:24 - Wesley and his team primarily use Blue Ridge drift boats for guiding, having moved away from rafts due to the boats' quiet, low-impact design, ideal for shallow Virginia waters. Built from durable UHMW material, these boats slide silently over rocks—minimizing fish disturbance—and come with exceptional on-site support, making them perfect for their smallmouth operations. 21:21 - Wesley leads summer topwater floats through Virginia's river systems, favoring evening windows from 6:00 to 8:30 PM when the smallmouth bite peaks. His team utilizes highly technical rigs—customized floating lines, 10 to 13-foot leaders, and lightweight crayfish patterns—to quietly target fish in low, clear water, where precision and stealth are essential. 24:45 - Wesley's team targets calm tailouts with floating lines, casting downstream close to the bank so flies reach the fish before the boat does. In these slow waters, they dead-drift subtle poppers for up to 20 seconds, drawing in large smallmouth with minimal movement and intense visual takes. 27:19 - Wesley and his team primarily use Boogle Bugs in size 4 for topwater—favoring yellow, white, and electric blue sliders or poppers depending on fish behavior. When bass grow picky, they switch to more subtle patterns like Mr. Wiggle Legs, observing how fish react and adjusting presentations based on subtle visual cues. 33:42 - Wesley shares that his guides typically float rather than anchor, covering 4 to 12 miles depending on water levels, through remote stretches of western Virginia rivers where development is scarce. With vast tracts of farmland and surrounding public lands like George Washington and Jefferson National Forests, anglers experience a true wilderness float, often without seeing another boat all day. 36:27 - Wesley shares that anglers from around the world, including Europe and beyond, are now traveling to Virginia to fish its wild rivers and experience its remote beauty. They've trademarked the phrase “Virginia is the New West” to highlight that the state's rugged landscapes rival those out west, with strong local efforts to keep it preserved. 38:46 - In addition to fishing, Wesley's operation offers a standout upland bird hunting experience focused on wild grouse and woodcock. His team has spent over a decade scouting remote Appalachian terrain to locate thriving bird populations rarely accessed by other hunters. 40:45 - Wesley's outfitting service offers popular turkey and upland bird hunts, with seasons spanning October to March for grouse and woodcock, and April to May for turkey. His cast-and-blast packages are highly sought after, often selling out early due to his expert-guided approach and deep understanding of Virginia's diverse terrain. 42:58 - Wesley's team regularly welcomes newcomers to hunting, offering educational experiences centered around wild game and conservation. Beginners are guided through the full process—from casting or dog-assisted upland hunts to cleaning and preparing the birds—without needing to purchase any gear upfront, making it accessible and informative. 47:00 - In spring, Wesley notes that anglers enjoy prime smallmouth bass and wild trout fishing as warming waters trigger aggressive pre-spawn feeding. This season also offers the chance to mix in a day of bird hunting before preserve seasons close in mid-to-late April. 51:33 - Wesley explains that anglers with personal boats can freely access the region's smallmouth waters via public launches. However, trout fishing on the Jackson River is more complicated due to King's Grant laws—some sections legally prohibit fishing, even while floating through. Because of this, he recommends hiring a guide to avoid potential trespassing fines, which can be severe. 56:38 - Wesley shared that in summer, his essential gear includes Chaco flip flops and Patagonia's natural fiber sun hoodies for breathability and sun protection. He also highlighted the Orvis Tippe boat bag and Helios rods, noting their beginner-friendly design that makes it easy to feel the rod load for more effective casting. 60:31 - Wesley emphasized that proper casting tempo and thumb positioning are crucial for fly casting success. He advises anglers to slow down their cast and lead with the thumb on both the back and forward casts, helping maintain control and avoid excessive wrist break, which can misalign the rod and fly line. 63:00 - Wesley emphasized that smallmouth bass are almost always willing to eat, especially if anglers present a crayfish imitation, which makes up the bulk of their diet. While known for their aggression, he noted they can also become selective, often requiring smaller flies and longer leaders in shallow, clear water to entice strikes. 67:00 - Wesley shared that he's been living full-time in his 30-foot Airstream, which he keeps parked at the lodge during the season and uses to travel for bird hunting in the off-season. From a third-party perspective, his deep appreciation for the Airstream reflects his commitment to durability, mobility, and comfort. This lifestyle choice complements his work as a guide and outdoorsman.   Conclusion with Wesley Hodges on Smallmouth Bass In this episode, Wesley Hodges shares expert insight into smallmouth bass behavior, fly presentation, and how subtle changes in river topography—like those shallow bankside ditches—can hold surprisingly big fish. He explains the legal complexities of Virginia's Jackson River, offers practical tips for solo anglers, and emphasizes the value of hiring a guide to avoid trouble. Wesley also reveals his must-have gear, from Chaco flip-flops to the latest Orvis rods, and explains why crayfish patterns are a reliable go-to when targeting smallmouth. From stealth casting tips to surprising shallow-water hotspots, this episode is packed with knowledge for serious anglers. What's the most surprising place you've ever hooked a big smallmouth bass? Show Notes: https://wetflyswing.com/791

In May of 2025 I found myself in a boat with a trout guy in search of warmwater fish. In this episode of The DrakeCast we throw poppers with Eric Johnsen, the community marketing manager at TroutRoutes, and discuss whether or not he is ruining flyfishing. Many thanks to Patagonia and their improved Swiftcurrent waders for helping make this possible. We'll be back in two weeks with another episode.

My guest today is Sava Riaskoff.Sava is a Performance & Wellbeing Coach, TEDxSpeaker, and Associate Professor at the ESADE MBA in Barcelona. Over the past seven years, he's worked with leaders and next-gen talent through 1:1 coaching, in-company trainings, and immersive retreats in Europe and Patagonia.His work is deeply shaped by his own journey — from following a path that looked right on paper but left him quietly burning out, to being forced to face some of the hard questions we tend to avoid: What do I actually want? And who am I really, when I stop trying to fit in or live up to other people's expectations?Today, he helps others explore those same questions — and navigate the uncertainty, self-doubt, and pressure that tend to come with choosing a new path or stepping into leadership.I met Sava through the kind introduction of Adela Warkentin (thank you, Adela!!).  This is a beautiful and inspiring conversation where we explore the intersection of emotional safety and authenticity or vulnerability.  What changes when we choose to be vulnerable and risk the unknown?  Ironically enough, as Sava shares… we find safety, despite it feeling so scary.Sava, thank you for jumping into the deep end of the conversational pool with me!  Thank you for choosing authenticity and vulnerability.  You are an inspiration!  Keep being you and adding such beautiful light to the world!!To learn more about Sava and the work he does in the world, you'll find links below: Sava's Website: https://www.inwardpath.comGrowth Week Retreats: https://growthweek.coWatch Sava's TEDx Talk: https://www.youtube.com/watch?v=5WelzFFA0TMlinkedin: https://www.linkedin.com/in/savariaskoffMake Life Less Difficult~ Support:buymeacoffee.com/lisatilstra

On this episode of Waypoints, we sit down with one of the most innovative and influential minds in modern fly fishing — the legendary Blane Chocklett. A pioneer in streamer design and the creative force behind the iconic Game Changer fly, Blane has spent decades pushing the boundaries of how we tie, present, and think about flies. From his roots fishing the rivers of Virginia to creating patterns that now travel the globe, his impact on the sport is undeniable. In this episode, we dive into the philosophies that drive his design work, the crossover between conventional and fly tackle, and how movement and action are everything when it comes to triggering aggressive eats from predatory species.We also dig into the stories behind the flies, Blane's guiding background, his travel experiences chasing exotic species, and the founding of his own fly design company — The Chocklett Factory. Whether you're a musky junkie, a trout streamer devotee, or a saltwater angler looking to breathe new life into your fly selection, this conversation is full of insight, creativity, and inspiration. Blane shares thoughts on conservation, mentorship, and what the future holds for innovation in the sport. Tune in for a conversation with a true original — someone who's not just tied flies, but transformed how we fish them.After the success of the 2024 Belize and 2023 Baja Bluegrass events, we're excited to bring the experience back to Belize for 2025. Join us November 4–9 at El Pescador Lodge on Ambergris Caye for a five-night, all-inclusive fishing, beach, and bluegrass getaway—exclusively for 30 couples.Waypoints is brought to you by PatagoniaTo bring their gear to life, Patagonia is motivated by relentless curiosity and a passion for the wild. They evaluate hundreds of materials, build dozens of prototypes and spend seasons punishing them in the world's most extreme conditions. The work is the guide, and Patagonia never tires of exploring, learning and improving. Built with innovative materials, intuitive features and a refined fit, their Swiftcurrent® Waders are a better wader experience. Repatterned for bulk reduction, reduced seam stress, increased maneuverability and improved repairability, they move better in and out of the water, carry gear more efficiently and keep tools handy. They're made from recycled materials without intentionally added PFAS—toxic “forever chemicals.- Follow us on Instagram- Follow us on Facebook- Check out our YouTube Page- View the official Yellow Dog website ...

Andrew Palmer has spoken to the head executives form Stripe, Netflix, LinkedIN, Google, Toyota - and he's uncovered the counterintuitive leadership lessons from all of them! Welcome back to Truth, Lies & Work, the award-winning podcast where behavioural science meets workplace culture — brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this is your Thursday deep-dive with a workplace expert.

Yerba Madre is a brand nearly synonymous with its namesake ingredient. But in a country where most consumers have never even heard of yerba mate, a caffeine-laden herbal infusion native to South America, how do you build a household name around it? Guiding that vision is Ben Mand, who was named CEO of Yerba Madre in March 2024. Formerly known as Guayakí, the company has been pioneering yerba mate-based beverages since 1996, offering both loose-leaf and ready-to-drink formats. Today, the brand generates nearly $200 million in annual sales and is stocked in natural and conventional retailers nationwide. In this episode, Ben shares how Yerba Madre is evolving beyond its West Coast roots with a bold mission: to introduce yerba mate to the 96% of Americans who still don't know what it is. But this is about more than a beverage. Ben sees it as an opportunity to reshape how people think about clean, plant-based energy. He discusses the balance between visionary leadership and operational discipline, reigniting innovation, thinking like a founder, and scaling responsibly all while remaining rooted in the company's deeper mission: advancing regenerative agriculture in South America and building a brand that stands for purpose, authenticity, and cultural respect. Note: This episode was recorded during the breakdown of our BevNET Live Summer 2025 event and you may hear some background clatter. Our apologies for the occasional bang or boom. Show notes: 0:25: Interview: Ben Mand, CEO, Yerba Madre – Ben talks about the history of Yerba Madre and why its rebrand from Guayaki reflects its mission more clearly via a name that's more inclusive and easier for consumers to pronounce. He also highlights the functional benefits of yerba mate and emphasizes the company's regenerative business model that supports the environment and indigenous communities. Ben discusses Yerba Madre's consumer base, which is made up of primarily younger, health-conscious individuals who seek natural energy and live active lifestyles and how word-of-mouth and the simplified brand name help grow awareness. He also explains how the company is targeting convenience stores, natural retailers, and club stores to reach new consumers and how its innovation team is enhancing the brand's appeal by identifying trends and creating accessible, flavor-forward products that broaden the appeal of yerba mate. Ben also talks about how he leads with purpose and passion, using his humble roots to build company culture and why he views business as a key driver of positive social and environmental change. Brands in this episode: Yerba Madre, Harmless Harvest, Patagonia

785 Show Notes: https://wetflyswing.com/785   Presented by:   Four Wheel Campers, Patagonia, Jackson Hole Fly Company   If you've listened to Phil's two-part series on making sense of Stillwater fly lines, you probably get why this topic is so important. For anyone new to stillwater fly fishing, understanding fly lines, leaders, and tippets can be confusing. But when you're fishing lakes, knowing your gear options, especially the right fly line, leader, and tippet, is key to success.   Today, Chris Walker from Rio Products joins our Stillwater guru to dive deep into fly lines, leaders, and tippets tailored for stillwater fishing. This episode is packed with solid info to help you get your setup dialed and catch more fish on the lake.   Show Notes: https://wetflyswing.com/785    

Charles Duhigg is the author of numerous books, including The Power of Habit, which spent over three years on the New York Times bestseller lists. His second book, Smarter Faster Better, was also a New York Times bestseller. And his latest, which hit the shelves last year, is titled Supercommunicators. Turns out ol' Charles also lives in my hometown of Santa Cruz, California, and the dude surfs! Who would've thunk? This pod was under an hour, and we covered a lot: the writing process, breakthrough communication skills, and, of course, surfing. I mentioned it in the intro, but if you're in LA on Friday, July 17th, stop by Patagonia Santa Monica. I will be doing a live reading of some travel pieces I've written over the years. Some take place at Mavericks, others profile unknown activists fighting for their local waves south of the border—all celebrate the radical act of riding waves. The reading starts at 7pm and earlier in the day, Patagonia's team will also be at the store fixing wetsuits for free. Event Details here. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. I read them all. You can watch this podcast on my YouTube channel and join my newsletter on Substack. It's glorious. Get full access to Kyle Thiermann at thiermann.substack.com/subscribe

Haley chats about her hut to hut hiking experience in Bariloche, Argentina. Savages, Search and Rescue, and Zombies abound.  Follow me on Social!Instagram: @_haleyscomments_Substack: @thehaleyscommentsCheck out my website!Website: haleyscomments.com

Across the country in late June and early July, mulberry trees fruit, producing tasty berries enjoyed by humans, birds, and squirrels alike. You'll often see evidence of this on sidewalks in suburban neighborhoods stained purple by the fallen berries. But if these mulberry trees are hanging over water, fish are able to enjoy the fruits of their bounty as well. On today's episode we join guide Luke Annear of Freshwater Flats on an unnamed river in Southern Wisconsin in the search of carp and catfish. If you've ever wanted to catch a carp on the fly, and particularly on a mulberry fly, you can find Luke Annear on Instagram @freshwaterflats or on his website www.freshwaterflats.com. Many thanks to Patagonia and their improved Swiftcurrent waders for helping make this possible. We'll be back in two weeks with another episode.

Dive into a one-of-a-kind episode this week as I sit down with software industry leader and passionate fly fisherman, Tim Huckaby. Tim's career has led him to work with tech giants like Microsoft and hop on stage with legends like Bill Gates and Steve Ballmer, but it's his adventures on the river and in the wild that truly inspire him. Facebook   Twitter   Instagram Love the show? Subscribe,  rate, review, and share! Sign up for my Newsletter  HERE I'd love to hear your feedback about the show! You can contact me here:  rick@ricksaez.com Show Notes What Happened: I didn't mean to create a world-famous fly. Honestly, I just wanted something that wouldn't fall apart mid-float. It started with a cheat. I jacked a foam-folding technique from Charlie Craven (legendary fly tier) and started riffing. I was fishing the Upper Kern, and those trout were demolishing grasshoppers. Like full-on buffet mode. So I tied up something massive—ugly from the top, perfect from below—and boom. The Kern River rainbows went nuts. I named it the Huck Hopper. Fast forward a few years: I'm fishing around the world. Behind guides' backs, I quietly swap in my Frankenfly. Next thing you know, they're demanding to know what it is. And I'm FedExing Huck Hoppers at 3 a.m. because some poor guy “needs ‘em for Patagonia.” I even spun up an e-comm site. “Nobody will buy them,” I thought. Wrong. Principle: Sometimes, what sets you apart isn't how polished your idea is—it's how deeply it solves a problem only insiders truly understand. Real traction often comes from obsession and imperfection—not slick branding or mass appeal. Transition: A lot of outdoor entrepreneurs and creators make the same mistake I almost did: thinking your thing has to be perfect or pretty before it's worth sharing. Or worse—waiting for permission. The truth? Your “ugly” prototype might be someone else's holy grail. That's why so many talented people stall out: they're waiting to be validated, to be “ready,” or for some guru to give them the green light. That's Why: That's why we brought Tim Huckabee onto the podcast—he's proof that your passion project doesn't have to be fancy to make waves. Whether you're into fly fishing, side-hustling, or building gear people actually want, this episode shows how relentless curiosity, a bit of rebellion, and a lot of river time can create something unforgettable. Call to Action (PAS-style): If you've been second-guessing your scrappy idea, overthinking every detail, or stuck in “not good enough” mode—this one's for you. Listen now to hear how Tim turned a back-of-the-boat experiment into a globally loved gear essential. Follow up with Tim: https://www.timhuckaby.com/

Charlie Houpert is the co-founder of Charisma on Command, a company that helps people develop confidence, charisma, and strong social skills. Originally launched as a 4-Hour Workweek-inspired “muse,” it has since grown into one of the largest platforms for social skills and confidence training, with more than 10 million YouTube subscribers worldwide and more than a billion views across its channels in six languages. His flagship course, Charisma University, has guided more than 30,000 members through practical steps to become more magnetic.This episode is brought to you by: Patagonia's call-to-action to protect America's public lands. Go to Patagonia.com/Tim to learn more and act now. Monarch Money track, budget, plan, and do more with your money: MonarchMoney.com/Tim (50% off your first year at monarchmoney.com with code TIM)LinkedIn Jobs recruitment platform with 1B+ users: https://linkedin.com/tim (post your job for free)*Timestamps: [00:00:00] Start.[00:06:44] Charlie meets the boogeyman (me).[00:10:11] Why defaulting to management consulting after college felt like daily self-betrayal.[00:13:21] Leaping into parkour training via DVD as a first business attempt.[00:15:45] Moonlighting vs. burning-ships entrepreneurship.[00:16:54] Negotiating remote work with a 90% raise.[00:21:22] Charlie moves to New York and kicks off KickAss Academy.[00:22:16] Airbnb survival tactics while living in a 396 sq. ft. apartment.[00:23:26] Using the fear-setting exercise and other disaster-mitigation strategies.[00:26:11] Charlie's first blog post and crossing the publishing Rubicon.[00:28:26] How Charlie's first in-person class prompted an accidental business model.[00:34:21] 10 go-getters make an ambitious move to Brazil.[00:32:14] The daily growth whiteboard system.[00:37:58] How a harsh Tucker Max consultation galvanized the rebranding to Charisma on Command.[00:44:39] From financial downturn to pre-selling a course for $12,500.[00:50:44] Finally making enough money to chase summer in six-to-eight-month increments.[00:52:00] Enjoying the sustainable benefits of creating timeless content.[00:54:05] How Bill Clinton seduced 7,000 people into following Charlie on YouTube.[00:55:46] How Greg McKeown's Essentialism helped solve Charlie's “Herbie” problem.[00:58:26] Evolving funnel flow and fame-jacking.[01:03:46] YouTube algorithm changes, short-form content, and maintaining audience trust for the long term.[01:10:58] Why I still create this podcast.[01:19:30] The dangers of succumbing entirely to audience expectation over authenticity.[01:21:42] The catalysts that led to time off, an ayahuasca retreat, and a seven-year transformation process.[01:30:26] Making the transition from 50/50 partner to sole owner.[01:35:16] Recommended reading: Six Pillars of Self-Esteem by Nathaniel Branden[01:37:32] The influence of The Last Psychiatrist blog.[01:41:46] Jay Abraham coaching: “Make it good enough for Tim Ferriss.”[01:43:52] How testimonials added a 4x conversion lift.[01:44:31] Coming to an agreement with the co-founder.[01:47:20] Joe Hudson and the Art of Accomplishment.[01:51:57] Why I stand by The 4-Hour Workweek without further revision, warts and all.[01:55:06] Exercising gratitude even when receiving praise is difficult.[01:59:15] Relationship with earlier work: video vs. writing.[02:02:05] Don't miss “Filling the Void.”[02:03:56] More recommended reading.[02:06:43] Improv & Dragons.[02:08:06] Charlie's billboard: “Don't think, feel.”[02:08:57] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The guys discuss what it would be like if they transitioned and talk LA riots, the awesomeness of Patagonia jackets, favorite snacks, Erik checking in his video game consoles at the airport, urination complications, favorite underwear colors, Erik performing at Dave Schapelle's comedy club and hanging with him, Brendan and Chris' stories about meeting Orlando Bloom and much more! Get this episode AD FREE + 2 PATREON ONLY episodes/month only at https://patreon.com/thegoldenhourpodcastFITBOD - Get 25% off your subscription or try the app FREE for seven days at http://fitbod.me/GOLDENHOURDraftKings - Download the DraftKings Sportsbook app and use code GOLDENQuince - Stick to the staples that last with elevated essentials from Quince. Go to http://quince.com/golden to get free shipping and 365-day returnsDrive Fast All Gas Giveaway - Enter to win my Custom 800+ Horsepower RAM TRX + $10K cash: https://drivefastallgas.com/collections/new-releasesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.