The Successful Salon Podcast

The clearer you are on who you are as a brand and who you serve the easier every single decision you will ever go on to make will be in your business from the coffee you serve to who you hire and where you take your business next. It also allows you to communicate your message to the world in such a way that you attract your ideal client over and over again and fill your team with tremendous growth and happiness. Listen in to some questions you really need to ask yourself to start getting some clarity.

Quarter 1 of this financial year has seen the same amount of growth in the e-commerce space as it took the previous 10 years to achieve. This means things are NEVER going back to normal so we need to move with the way our clients are consuming content and buying products and services. In this video I take a look at how we can achieve that in our salons using social media. It's time for change because no change = no change

Over the last 22 years of google history we have been conditioned to using google to search for anything we ever need or want to know, Your customers are using social media in the same way when looking for you. The problem is we don't keyword our social media up to be found like we do our website. In this video, I look at how we can make changes to our BIO a small piece of real estate that can make or break us showing up in the right place at the right time to the right person.

We all carry limiting beliefs around with us from time to time but these belief's can be stopping you earn money in your business and holding the growth of your company back! Let's look at what some of these are and how we can overcome them in this interview with Wilma van Dartel, The Conscious Courage Leader Wilma van Dartel is an International Speaker, Author, EnterTrainer, Mentor and Founder of the Conscious Courage Community. She knows all about conscious courage, having been born with a port wine stain on her face. She grew up with the paralysing fears of rejection and failure. This started as a young girl when she was rejected for her looks, destroying her emotionally and mentally, forcing her to hide behind a perfectly self-built wall for many decades until she found the conscious courage to step up, show up and stand out. As the Conscious Courage Leader she now works with perfectionists both personal or in business to show them how to transform their imperfections into power and purpose to create a sparkling presence on the stage of their lives and businesses. Wilma is building a global community for over one million perfectionists practicing courage with consciousness, so that their impact is greater on all the lives they want to touch.

Let's take the headache of team meetings away from the daily running of your business. I interview a dear friend of mine Damon Lau King of the highlighter with a natural knack for holding an engaging team meeting appealing to everyones learning styles. Driving connection and motivating your team is key to creating a fun and creative community within your salon. Here Damon shares the exact strategy he uses to achieve exactly that.

Ever wanted your business to be attracting your ideal clients over and over again on repeat? We are taking a deep dive with Jor'el Mitchell to learn his secrets on how to create that online buzz and celeb business status along with how to drive traffic to your business. If you want to learn more from Jor'ell you can reach him here https://calendly.com/jorel/master-you...

If your retail sales are down with team members look at changing their mindset to achieve their sales targets. This video unpacks what they are thinking about sales and how to banish that limiting belief and hardwire a new one to achieve once and for all.

If Retail is not your ting and you need some inspiration and knowledge around how to jump start your retail in your salon then this is the episode for you. I chat with Mandy masters CEO of studio 2 and fellow coach for 365 salon education about how to ramp up a part of the business that get's left behind. If you want to know more about 365 salon education you can find out more at www.356saloneducation.com.

A industry challenge right now if finding good hairdressers to come and join your team. I know salon owners who have been looking for team members for over 2 years no joke. I thought I would pull in the help of two amazing skill sets that are dear to me to really unpack firstly how to craft a great advert and the secondly how to use language to really attract the energy type your looking for in your salon to compleate your team.

How to get your team full to the brim not only of good stylists but who you need Today in this video we are looking at what you want from your team to then unpack it on Friday crafting a great advert to talk directly to the team you want.

Today's episode we pick Joanna Howes mind to unlock the reasons people leave your business. Joanna spent 19 years working some of the most awarded advertising agencies in the world, Innovating their business operations and leading multi disciplined teams to success. in 2016 she became a professional coach and accredited behavioural profiler. So its safe to say she can share some gems around your teams behaviour and why they may leave your company in the future. Contact Joanna here at www.joannahowes.com

Visit the 4 key steps to keeping team members inside your business in this video Im going to share some great strategies for keeping your team engaged and with you while you are on your business journey.

Today we unpack how a successful stylist and salon owner get the most out of every bill they take. Every guest they serve is super used to spending money with Natasha as she has made it part of the culture in her salon. BUT how did she get this to happen I am going to pick her brains and unpack her business to get the little gems of knowledge we can all learn from.

We've looked at what an AVG Bill is and the exact Ground Zero strategies I used to raise my salon's AVG Bill from £16.28 to £89.34 Noe lets unpack how to get a stylists AVG bill to the max so we can start to bring up the stragglers in our team and empower them to level up their skills bringing the salons bill up even further. Today I Interview Mary Cromeans who's AVG bill is consistently $300 , Let's dive deep into how she does that and how she plans to grow it in the future?

In the last Episode we looked at what an AVG BILL is in your salon and how we can find it. Now we know what it is in terms of money and what that means to our business we may need to do something to change that to get our business to a stronger position. In this Episode I walk you through the exact things that I did in order to change my AVG bill from £16.28 - £89.34 That's a 448.77% increase in my AVG bill Press play to learn the exact strategies I used and when to move the needle in My business so you can do the same in yours.

When I finally learnt what an AVG bill was and what it mean to my business I became Obsessed, Literally lol It's a number I never let out of my sight and I must look at it at least 5 times a week to make sure its on track. It goes up and down and their are various reasons why so let's dive in and unpack what it is, what effects it, how to change it and how to monitor it so that it grows. Jen interviews Ken West from 365 Salon education about that very day he blew her world apart by brining it to the front of her focus. This number is about to excite you and your business for the rest of your business life. 

This episode I talk to Gayle Edwards from Brand you Consultancy all about standing up in your own Hallelujah, knowing who you are in business and speaking that truth. Co-Author of the book the Law of Brand Attraction Gayle gives you simple tips on how to give your personal brand a shake up so that you can impact your clients in a purposeful way.

You start a task, pick up your phone, forget what you were doing and have to bring yourself back to the present. Off onto completion of that same task once more and someone enters your office asking something of you. You quickly check your phone and a call and 10 emails later your back to complete that first task only now your 3 hours deep into a 1 hour task! This used to be me all the time until I met Loubna Zarrou who is the queen of taking a task getting in, getting done and getting out in minimal amount of time. Hang out with us while we talk all things strategic and just how to get shit done.

If you had told me 3 years ago I would once be a published author, I would have laughed in your face.