Wilson Komala Podcast

Forbes 30 Under 30 - Youths Solving Real Problem I speak to the co-founders of Eezee, a Singapore-based B2B marketplace for buyers and business to access a wide range of brands and products. These two youths focused on solving real problems, instead of joining flashy industries that were seemingly more fun and exciting. However, for them to achieve such a feat, they went through many ups and downs. They shared their marketing strategy and what they felt they did right but... they also shared some of the regrets they had and what they would do to make their journey smoother. This is for all those aspiring to start their own business. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

Forbes 30 Under 30 - Vogue Photographer Goes 3D Shavonne Wong is the cofounder of Singapore-based photography studio Zhiffy Photography. Her portfolio is impressive. Besides working with brands like Sephora, Lancôme and HBO, she has been a recurring guest photographer for Asia's Next Top Model. However, today in this podcast, I asked her what she would do if she were to lose it all - her portfolio and her connection and network built over the years. Shavonne embodies perseverance in her answer, paving a path for aspiring photographers to follow should they wish to pursue their dreams. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

Forbes 30 Under 30 - McDonald, P&G, Unilever Speaking with Benjamin Ang from Genesis TV, we bonded over our shared experience where people would comment on our age, be it in a positive or negative light. You see, Benjamin started his company at the tender age of just 24 with no connections, no experience and no portfolio. He decided to start up a company straight out of school, forgoing his plans to get a degree. As a young entrepreneur, it's amazing to hear his journey on how he worked his way up to today, where has experienced working with big brands like Mcdonalds, P&G and Unilever. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

Forbes 30 Under 30 - Needs, People, Culture In this episode, I had the privilege of speaking to Jonathan Savoir, the cofounder of Quincus. Jonathan approached his business with the mindset of trying to make things easier for other businesses, and what Quincus does is help logistics companies increase their efficiency with integrated supply chain management platforms. They do this with the help of natural language processing and machine learning, and it was fascinating to hear him speak about his journey. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

Travel Revenge - What is that? In this episode, I'm speaking with Tim Hentschel, CEO and co-founder of HotelPlanner. As a veteran in the tourism industry, I wanted to pick his brain and find out what he thought was in store for the future of the tourism industry, especially when it had been so negatively affected by the coronavirus. During our chat, "Travel Revenge" was brought up. It's a phenomenon where a sudden surge in travel plans are to be expected when travelling restrictions ease up in response to the fact that travellers were restricted from travelling for a prolonged period of time. While this may spell good news for the hospitality and tourism industry, I wondered if there was more that could be done to ensure companies could tide over these harsh times and Tim seems like just the person to do that. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

Forbes 30 Under 30 - Blockchain Your Toy Welcome to my new series - Forbes 30 Under 30, where I reach out to people on the Forbes 30 Under 30 list and chat with them about the journey. Today, I have a very special guest, Yi Ming Ng, who has agreed to have this interview with me. For those of you who might not be aware, Yi Ming Ng is actually one of the cofounders and managing partners of Tribe Accelerator. They are one of the first blockchain accelerators supported by the Singaporean government and has actually raised more than $30 million since their launch in 2018! However, behind every successful endeavour lies a rough and tumultuous journey that the founders have had to endure and push on to finally reach where they are now, and today I speak to Yi Ming Ng to probe his mind and share his experience. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

073: We Are Not In Products or Services Businesses

072: Why Our School System Is Broken PSA: I don't hate school! In fact, I think it's a really cool place for people to build relationships and learn new skills. School provides you with practically everything - opportunities, exposure, networks and a certificate. However, what they don't teach you is how to market yourself. Imagine going to school and being an expert at whatever you've learnt for the past 3 to 4 years but you have no idea how to express your knowledge. If you don't do that, nobody's going to want to hire you. And this is where school has failed you. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

071: Risk Free Business Currently, we're all struggling with employment and unsure what the Coronavirus situation holds for us all.

070: Why Most People Want To Be Successful But They Are Not This is an analogy that I heard about the four different types of people. Only one type of person will go on to be successful. Will you be the successful one? It's not that they lack the desire or the drive. They simply lack the effort to follow through on their desires. You see, I have hosted many webinars and seminars. The first type of person would probably see the event happening but won't bother to attend. The second type of person would aim to attend the event but back out on the day itself. The third type of person would attend my event. They come to me and aim to gain as much knowledge as possible to grow their business. They're so excited and I'm happy to help. However, they never follow through. They don't even start! Not because they don't want it enough but they learn so much and end up overwhelmed, not taking any action. Only the fourth type of person who attends, learns and takes action will end up successful. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

069: 1 Lesson That I Learnt From Russell Brunson Russell Brunson is the founder of ClickFunnels, where he hopes that everybody can be empowered by his technology and training to spread their message to more people and build their wealth. I have personally invested around $10,000 with him and his training has truly helped me. And one thing I learned from him was that as entrepreneurs, we're pretty fickle! What that means is that we jump from object to object looking for the next best thing but we never stay long enough to build our legacy. It's exactly this that is putting us down! Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

068: Most Entrepreneurs Are Not Business Owners Entrepreneurs see things differently. We see the big picture and we think long-term. That's why we struggle with marketing. We always sell people the big picture but most people can't see it. Hence, they walk away. Most people, around 95% of them, move away from fear and pain and problems and all of us move towards pleasure. Think about what you can sell or say to alleviate their fears and pains and provide them pleasure! Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

067: 2 Lessons About Business From My First Mentor My mentor was a success story who sold his company for 21 Million dollars. The valuable information he imparted on me has guided me through many stormy seas and dark nights. I remember one of his important points was to always build a business for scalability. A scalable business will ensure it's built for long-term survival and won't die just like the hype for it. Imagine getting so many clients but being unable to handle the load, leading to your business's demise. That is the prime example of a business that wasn't scalable. Also, don't overlook the importance of a parallel margin for your business. The more business you have, the more people you need to hire, the bigger office you need, the more infrastructure you need. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

066: Creating Winning Facebook Ads In 2020 I've been running an agency for four years now and I have invested my fair share of cash into Facebook ads. Did it always work for me? Not really

065: Why You Need A Value Ladder? The Value Ladder is actually a concept introduced by Russell Brunson, the founder of ClickFunnels. The Value Ladder essentially considers the identity shift of your customers. For example, when you sell a bible, you don't target Christians because they already have their own. You target people who are considering of taking up or converting to Christianity. Your Value Ladder has to help people make the identity shift. So, if you're selling a bible, you could give some value-added content about what being a Christian entails so that people might be more inclined to take up Christianity and become YOUR target audience. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

064: 4 Mins For The Next 40 Years I've hosted many seminars and have been a coach to many aspiring entrepreneurs - young or old. This episode is, unfortunately, going to be a rant about the many students who have come to me for help. There's a common point about them all that gets me frustrated and it's their inability to stick to their goals. Most of these people have brilliant minds. They have big ideas and come to me, telling me that they're willing to do whatever it takes to make their dreams come true. I pour all the knowledge I have learned into them to help them. I call them a week later and they have lost all momentum and drive. Why? They simply didn't put in the effort to start. It's really easy to be inspired and aspire to do something but actually putting work into something is different. Take 4 minutes off today and do something, so that you can secure your next 40 years. I promise you, it's worth it. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

063: How I Create My Personal Brand In 2 Years Personal branding is important to me. I recognise it as the catalyst to being successful for any business you want to launch and so I worked towards it around 2016. The way I did it was to offer my knowledge and give value for free. It's not difficult for me to meet people and try to sell them things, but if I were to have a following, it would save so much time. Eventually, I got invited to host seminars then business consultations and finally to big-scale events. By then, my personal brand was growing and people knew me as a growth strategist. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

062: Online Personal Branding For Newbies If you're planning to listen to this podcast, it means that you know the importance of personal branding. Congratulations. This means that you are already one step ahead of everyone else. There are 3 points to a successful personal brand. Personal branding is literally the magic solution to being successful in your business, and I say this with confidence. Did you know it is proven that content shared on a personal account is guaranteed to have a higher conversion rate than the same content shared on a company account? In this digital world, people are the most connected but disconnected they’ve ever been, so they crave connection. And it’s really difficult to feel connected and loyalty towards a brand that they just see as a corporation. Therefore, I've come up with 3 quick tips that will help you build your personal branding online. It’s time you re-evaluated your personal branding Position your brand Pick a market you want to be known for. Nobody is an expert at everything. If you’re the Jack of all trades, you’re also the master of none and nobody will look towards a person who is mediocre at everything when they need help. They will go to the most qualified and wise person in that specific field. Go in-depth. Sure, you’re in the finance market but there are many aspects to it. Are you doing insurance? Insurance itself, is also very broad. Go deeper. Let’s say you position yourself as an insurance agent who specialises in plans ONLY for pregnancies and infants. See how that just adds to your credibility and knowledge in this subject matter?

061: Online Personal Branding For Newbies If you're interested in listening to this, it means that you know the importance of personal branding. Great! You are already one step ahead of others. There are three points that you have to understand when establishing your personal brand. The first point is to find a positioning. When you go out and introduce yourself on the internet, you have to have something in mind. Are you a magician? Are you an insurance agent? Before you brand yourself, find your identity. The Japanese concept called "Ikigai" is good for that. Next, you've got to understand The Blue Ocean concept. We are all fishing in the same ocean; fighting for customers in the same industry. Remove yourself from the competition and go niche. Make yourself an expert that only provides one thing and make sure you're damn good at it. When you're the best of the best in a niche field, people will go to you. Finally, you can create a system to create content. One piece of content can be transformed into many shorter forms of content. A video can be turned into a gif or a screenshot. Export the audio separately and you've got a podcast! Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

060: What If Your Content Marketing Doesn't Work I have had many people tell me that content marketing doesn't work but the question I always reflect back to them is "how long have you been doing content marketing?" You see, content marketing takes years of dedication and engagement before you successfully build a brand for yourself. I remember my first few videos were only viewed by my parents and my friends. I would not have imagined that I would reach this point. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

059: They Say Content Marketing Is Expensive People tell me that content marketing is expensive. I understand that. For those of you that want to create content marketing, especially video, you are thinking about all the equipment you need and all the manpower you might need to hire. But really, those are just excuses. You see, you don't need expensive equipment to create good content. Podcast? Use your phone. Video? Use your phone. The beauty of content marketing is that, as long as you optimise it right, your content will reach people. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

058: Why Are Marketers Creating So Much Social Media Content Now? Feeling overwhelmed by the large amount of content that marketers are putting out? You should… especially if you have not started.The demand for content is always growing, but there is a limit to how much social media platforms can provide. When we pay for advertising, we take up an ad space, but there are limited ad spaces. What happens when the demand for it is high? The price rises, that’s what. That’s a problem for you, especially if you don’t gain much exposure outside of paid ads. That’s why everyone is creating content and building their personal brand. Personal branding is the key. When you build your personal brand, people get to understand you and relate to you. When that happens, you either get extremely loyal fans or haters who really hate you, but I’d rather that happen, than have a bunch of people who are on the fence about you. That will just make you forgettable. Start putting yourself out there, unless you want to be at the mercy of ads and the advertising prices. Marketers are already putting so much content out there. So should you. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

057: How To Build Your Online Personal Brand Even if you don't know what to post, camera shy and non-tech savy Yon’t know how to start building your online personal branding? Don’t fret. Too many worries and ideas are crowding your mind. First, think about what’s stopping you from starting. When there’s a problem, there is always a solution. If you’re camera-shy, do a written article or even record a podcast first. The key is to just get started. Don’t see yourself as an expert? There are tons of experts online. Study your role models and their content, then model from them and share what you’ve learnt. Hesitant to post because of your lack of content? You actually only need ONE long-form content. If you have a video, you can repurpose it many different ways. Snip the video and repost it as shorter excerpts. Make a gif. Take the audio and turn it into a podcast. The possibilities are endless! There is no excuse not to start. Start building your online person branding today.‍ Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

056: The Fastest Way To Lose To Your Competitors This is the fastest way to lose your competitors. It's really simple but many people overlook it! Personal Branding Yup, that’s the trick! You can keep putting out content, putting your own twist on things and sharing your case studies, but all that is worthless if somebody else shows up and starts working on his personal branding. Take this as an example... Insurance companies in Indonesia are huge and have many loyal clients. They’re seen as credible due to their long history. However, this guy started putting out content on his personal account, giving out valuable information about insurance and finance related content. Slowly, he garnered the attention of millennials and the youths, who understood heavy topics with his relatable and simple content. Click here to join the Kingsmaker community He branded himself as the go-to guy for millennials who want information on insurance Right now, he’s the top at personal branding and insurance in Indonesia, just because he knew how to brand himself. You see, people see corporations as robots. They don’t see the company as an entity that will understand their woes and help them but if they know the guy heading the company and relate to him, they are more likely to open their hearts. And this, is the fastest way to lose your competitors. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

055: Not Having Social Media Is Good To Grow Your Business You do not need a social media account for your business. No, I did not make a typo. You actually do not need that business social media account… if you have an account for yourself Look at people like Gary Vee. As the founder of a marketing agency, he puts out consistent content and has even found that a personal account garners more engagement than a company profile. Since he is the founder, he is the face of the company. He sets the tone and branding for the company and does everything a company profile does, except one thing… He creates a connection With a company profile, it can be difficult to bring your personality into your posts and therefore, it’s harder to get people to relate to you.People want to talk to humans and actually build a connection. They can’t do that with a company, but they can do that with a person - YOU. Explore personal branding. It is proven to be more effective than branding itself. You don’t need that social media account for your business. ‍ Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

054: What To Do After Running Your Business For 2 Years? You’ve successfully run your business for more than 2 years, what’s next? Here’s what to do. Many entrepreneurs make the mistake of just continuing about their operations and hoping things will run smoothly and that MAY work, but it isn’t the most efficient way of doing things. Detach yourself from the business At the 2 year mark, you would have most probably reached a stage of growth and further growth requires scalability and sustainability. You are just ONE person, you cannot grow with the business because you can only do so many things. Start letting the many departments run autonomously. To do that, you have to come up with systems and processes and most importantly, hire the right people. Start building your personal brand Now that you’ve built a brand, it’s time to build up yourself. You have a story, a struggle and a process. Share that story and establish yourself as an expert. Come up with a messaging that you stand by. You will attract potential customers who agree and pique the interest of those who don’t They will take note of your brand and trust the credibility of your brand even more, because it is built from you, the expert that they’re following online. If you're wondering what to do after running your business for more than 2 years, I've just given you the answer but your next action will determine your continued success or slow downfall. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

053: The Ultimate Advice For Marketing Agency Owners I am a marketing agency owner myself and trust me, I've committed many mistakes and wasted so much time. It's not easy to run a marketing agency but with time and lots of failures, I've learned some pretty important lessons Many people often ask me, should I go niche or go broad? The answer to that is actually dependant on your circumstance. If you're young and have time to explore, do try going broad, but if you've been running your agency for a while and are getting on with age, definitely go niche. Also, it's great to come up with models in your agency. It doesn't have to be anything new but it can be a bundling of offers that you've been offering all this while. Focus deep in one service, have a specific target audience, have a great offer and great messaging so you can differentiate yourself. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

052: 97% Of You Will Ignore This In 2020 If you have not started building your online presence, you will be forgotten. I know it's not easy to start but the starting is always the hardest. There are so many trends out there and I'm sure you may feel like shaking your head and refusing to participate. However, you're just losing out on so much potential customers. It's time to build your personal branding. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

If you’re an entrepreneur, you need to know these 3 lessons. You will run across these 3 lessons sooner or later and if you’re just starting out, I’d rather you learn sooner than fall flat on your face learning it the hard way. Competition Will Come I know this may seem like a no-brainer but I can’t stress this enough. More often than not, entrepreneurs come up with a big idea or a great system and think that that’s the end of it. Remember that there will always be younger, smarter and someone more hardworking than you. While you’re ahead, you better keep pushing on or they WILL catch up. Put Out More Content You need to be consistent. As I already mentioned, competition is plenty and if you’re not putting yourself and your content out there consistently, you WILL be forgotten. Make your content FREE Yes, you heard me. Put it out for free, especially if it’s valuable. No, I have not gone crazy or made a typo. If you’re constantly putting things out for free, people will start to respect you as an expert. Start today. Now that you've heard the 3 lessons that entrepreneurs learn too late, you're already ahead of a lot of people. Make sure not to fall into the same traps that many before you have fallen into and many after you will continue to fall prey to. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

This is how you do FB ads… without paying a single dollar. Usually, people love to ask me one question concerning FB marketing - “How much money should I be putting into my marketing budget?” My answer to that is always the same - As much as possible. The reason why I say that is very simple. ROI Whatever amount you put into marketing should always generate a positive return on investment (ROI). Let’s say you pump in $1 in FB ads. Your ads should generate you $2. You would’ve made a $1 profit. At this point, you can either be happy with the $1 profit… OR put it back into marketing. This time, putting in $2 should garner you a $4 and so on. Don’t be too concerned about how much you put in. Your question should be “How do I ensure that I will always get a positive ROI?” Create a Bomb Offer Simple. Make sure your offer is irresistible. If your offer is so amazing that nobody would want to miss out on it, your ad will run well. If you don’t wish to do ads, you have to focus on your personal branding. Your greatest asset is yourself. Put out a video. Optimise it. Use the right keywords and ensure you’ve got the SEO down. You don’t pay a single dollar, but you’ve got to put in the work. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

People don’t like it when I speak, but I’m still going to speak up. When you speak or share your ideas, it’s inevitable that you will receive some comments. Some of them will be hurtful. Some will be constructive. “You speak too fast” “You sound funny” “You don’t even know how to speak English properly” I’ve been speaking for so long that these comments have become regular for me and there’s a reason why I continue to speak even when there is a high possibility that I will receive some negative comment. It’s because I am extremely passionate about the message that I’m sending when I speak. Also, I speak the truth I’ve come across many business, people and agencies who love to fluff up their achievements and distort the truth. They might say that they achieved some big feat but honestly, they just did some photoshop or omitted information to mislead. I believe in transparency, to my clients and to my employees. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

This is how you never run out of content ever again Long Form Content You just need one long-form content. It can be in any format, whether it’s a video or a blog post. When you have that one, then the real fun can begin. You see, one piece of content can be broken up into many pieces and converted into different formats. Let’s say you have a video. What is the topic you’re discussing in the video? Turn it into a blog post. From there, you can even split up the blog post into smaller articles, each dedicated to a specific point you mentioned in the longer blog post. Go deeper. Take a quote from the article and do up some graphics. You can then post this on other social media platforms! You can even extract audio from the video to post it as a podcast. Cater to Different Needs The thing about people is that everyone has different preferences when it comes to consuming content. Some people enjoy listening while others prefer to read. Therefore, it’s really good to keep in mind how you can present the same content in different formats Snip Snip Your content might be 5 minute long. In that 5 minutes, some of it might resonate strongly with people and others might not. Not everyone is going to enjoy every single minute of your content and that’s okay. Are you going to throw away the entire video if people don’t love every minute? No! You take the part that people love and emphasize it. You re-present it in different formats. Let’s say that people really love a quote you mentioned in the video. You can’t make another video of yourself just saying the quote... That would be ridiculous! Make a quote graphic. One piece of content can give you several other pieces. As a business, putting out content consistently will help you establish yourself as a thought leader. Start putting out content today. Now that you know how to never run out of content ever again, what's stopping you? Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

047: Peng Joon's Marketing Strategy - Videos Challenge helped me create a vault of marketing videos in 21 days Often, the most difficult thing about content creation is its concept. I had trouble with the process because I simply did not know what to post until I came across and decided to try out Peng Joon's Marketing Strategy - Videos Challenge! Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

Here’s how I generated 6 figures in 6 months. I remember a particular chapter in Russel Brunson’s Expert Secrets book. It talked about community building and creating your own tribe. In every community, there’s always gotta be that one person to be the face of it. If there isn’t one, the community won’t last. Someone has to be the leader to guide the rest and ensure that everyone’s mindsets are aligned. Put Yourself Out There When I first started Kingsmaker, I didn’t like putting myself out there, and that was my first mistake. So, I started being active on social media. After putting myself out there, people started associating Kingsmaker’s success with my face. Because of that, many people started taking notice and some even reach out to me on their own accord. I made connections, friends and gained lots of clients. This was in line with a dream that I have. I wanted to create a community of people who shared my vision and my dream. Everyone in the community would be walking advocates. This was every entrepreneur’s dream - to be able to generate leads without paying for it. This would truly be the sign that whatever you offered was worth it. Tell a Story Lastly, the book taught me the importance of telling a story. While I’m still uncomfortable behind the camera and have trouble sharing my story, I love to teach, but people do not connect with you emotionally if you don’t let them know your story Let people know you. If they know you, they are more likely to trust you with their money and business. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

If you’re wondering why I always seem to be wearing the same thing and don't change my clothes, it’s because I am. Contrary to popular belief, it’s not because I’m lazy or don’t care for fashion. Like any other person, I do want to look good and enjoy grooming myself too, but about two years ago, I saw something that changed my entire perspective on dressing. At that point of time, I saw an interview that Mark Zuckerberg was in, and also read an article about Steve Jobs. These two men are known for their innovation and success and they had something in common - they always seemed to be wearing the same thing! Imagine making millions but wearing the same old outfit everyday! They were both posed with the same question - why? This is what they said… Decision Fatigue Did you know that us humans are only able to make 7 to 11 critical decisions at our peak? Every single day, we can only make 7 to 11 great decisions. If we let our dressing in the morning take up ONE of that decision, we would have sacrificed a precious decision that could have been made for more important things. Wearing the same thing everyday eliminates that After listening to that, I was skeptical but decided to give it a try and to my surprise, I found more benefits… My outfit is my brand I always say this but personal branding is the ONLY thing you ever need to succeed and wearing the same thing everyday has created a signature look for me. Even when I’m giving talks, hosting events or going to places that require formal dressing, I try my best to wear my outfit, putting on a jacket if needed. While I respect these institutions, I like to think that it’s not about what I wear, but what value I bring. Also, I’ve grown comfortable with what I’m wearing ‍ Cash I love to shop. It’s hard not to, when there are so many cool outfits available. You don’t even have to leave your home. You can just browse online and it’ll reach your doorstep within a week. The internet has made shopping way too easy, but since I wear the same thing everyday, I have less reasons to shop. You won’t believe just how much money I save. While this may not be for everybody. It’s what I do and it’s what I enjoy. Hopefully, my thoughts have inspired you. Give this a try. You might find that it’s not so bad that I don't change my clothes! Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

Personal branding is literally the magic solution to being successful in your business, and I say this with confidence. Did you know it is proven that content shared on a personal account is guaranteed to have a higher conversion rate than the same content shared on a company account? In this digital world, people are the most connected but disconnected they’ve ever been, so they crave connection. And it’s really difficult to feel connected and loyalty towards a brand that they just see as a corporation. Therefore, I've come up with 3 quick tips that will help you build your personal branding online. It’s time you re-evaluated your personal branding Position your brand Pick a market you want to be known for. Nobody is an expert at everything. If you’re the Jack of all trades, you’re also the master of none and nobody will look towards a person who is mediocre at everything when they need help. They will go to the most qualified and wise person in that specific field. Go in-depth. Sure, you’re in the finance market but there are many aspects to it. Are you doing insurance? Insurance itself, is also very broad. Go deeper. Let’s say you position yourself as an insurance agent who specialises in plans ONLY for pregnancies and infants. See how that just adds to your credibility and knowledge in this subject matter?

If you can’t seem to close any clients, it is 100% your fault. Getting to close 59 agency clients in 6 months without paid ads isn't a pipe dream. It is 100% attainable. This isn’t something you can't make happen. Most people like to think that clients are hard to come by, because… There is too much competition! Let’s face it... In the past, if you wanted to start your own business, you might have an easier time compared to now. The entrepreneurial spirit is running strong amongst the youths. They’re young, savvy and educated. If you’re not worrying about the startups, then you’ve got to look out for the top dogs in the game - the huge organisations and companies that are already so well known and loved amongst the general public. How can you possibly beat that??? They do not have connections Just starting out and don’t seem to know anybody? Attended meetings and tried whatever means to no avail? Singapore truly is small. Everybody knows everybody but somehow you just don’t know anybody! I only listed two obstacles but already, it seems so impossible to overcome these hurdles. But what I learnt over the years is that, if you can identify your problem, you can definitely come up with a solution. Just a few months ago, I was struggling just like you and it came to a point where I had to sit down and re-evaluate everything I was doing. That was the best decision I had made in a long time. This is what I did and what I think you should do… - Revisit your target market. They have many pains and problems but times are constantly changing and so are their needs, which leads us to my next point… - Reconsider your offer. Craft an offer so irresistible that practically nobody can say NO to you. Remember that cost and worth are two very different things. While you absolutely should not compromise on the cost, you can add value until a package’s worth exceeds the cost. - Solidify your messaging. What exactly is your package offer going to do for people. What exactly will come out of your services? Be consistent with it, and you will definitely be recognised. I closed 59 agency clients in 6 months with these 3 practices, without paid ads. You can do the same or more. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

How This Restaurant DOUBLED In Sales During Covid-19 I believe many of you are struggling due to Covid-19. This pandemic has been nothing like we've ever experienced and it's affecting more than just our health. It's our mental health, our jobs, our income and our way of life. So, what exactly did this restaurant do differently to double their sales during Covid-19? Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

042: What Will You Do If You Have To Start Over? Imagine losing everything right now. If you have been in the business for several years and things are finally looking up only to come crashing down. You'd disappoint not only yourself but everyone around you. What would you do next? Give up? Keep going? Even if you were to keep going, how would you start anew? Don't forget that the person who made it this far was you and if you were ever to have to start anew, you'd be able to do so much with the knowledge you have now. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

041: Which Social Media Platform Is The Best This is a question that many people love to ask me whenever I'm coaching or speaking at seminars and events... Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

040: Japanese Concept That Change My Business & Life While it's certainly not a new concept, it's not a concept that enough people know about. It's called "Ikigai" and in it resides 4 respective quadrants that are intertwined, much like many things in life. Should you manage to find your Ikigai, you find your purpose in life and direction in which you were meant to go. It's a concept that doesn't get too idealistic. Most concepts about finding your purpose are too far off, ignoring the harsh realities of the world, such as the need for cash. Ikigai's 4 quadrants are... What I Love This is a very basic quadrant. You always need to know what you love. If you love something, and it's completely and utterly legal and ethical, why would you spend your limited time on Earth not pursuing it? What I Am Good At Capitalising on what you're good at, is a skill that most people don't utilise enough. Sure, it might be way off from what you love, but it can be used to bolster your way and figuring out how exactly to fit your skills on doing what you love. What The World Needs In a way, this is to be realistic. If you love and are good at sleeping, there might not be a demand for it. In this case, you've got to ensure your purpose is needed. What I Can Be Paid For This is important. Money does talk and you do need it to survive. That's why this quadrant was included. Your Ikigai lies in the very centre of these 4 overlapping quadrants. Find it. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

039: Setback = Setup For Step-Up Don't be too caught up in every failure or mistake. You see, a setback is merely a setup for your step-up. What I mean is, every mistake is an opportunity to learn from your mistakes and level up so don't be too hard on yourself Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

039: Reading Is Killing You This might not be something that you often hear but it remains true. While reading is great, just reading is not. There is a difference between watching, reading and observing and taking action. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

037: Powerful Personal Branding Powerful personal branding can change many things for you and improve your business tremendously. Why is it that Kim Kardashian can release any product she likes and it gets sold out regardless? It's her personal branding. Her name is her asset. She has branded herself so well that she doesn't need to brand her company. Her personal brand is simply applied on any product she releases! Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

2 Principles That Will Help You Focus In our connected world, it's very easy to lose focus. There are plenty of distractions around to take our minds off our current tasks and that can be detrimental. I'm the same as you. Social media calls to me and procrastination creeps in but if there's anything I've learnt, it's to use these 2 principles to help me focus. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

035: People Buy Feelings, Not Things This is a mistake that many business owners commit. They try to sell things. What they don't understand is people buy feelings. When people make a purchase, they don't buy it solely because of its uses and its amazing features. They buy emotionally because people aren't creatures of logic. We're emotional creatures. If you can express your feelings and invoke emotions in people, people will try to rationalise their decision even if it's illogical. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

People Don't Buy Faster, Better, Cheaper They Buy... If you're only focused on selling faster, better and cheaper, your business is bound to fail sooner or later. Faster, better and cheaper simply don't go together and if you observe closely enough, it's not all that your customers are looking for. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

How To Sell A Bible Many people make this mistake when selecting their target audience. They try to sell bibles to Christians. While it might make sense initially, try reflecting deeper on your decision. Wouldn't you think that Christians would already own a bible of their own? This makes them an unsuitable target audience to focus on when you're selling bibles since they wouldn't have much of a desire for your product. Instead, think about the transformational journey of someone who might want to own a bible. That means you've got to instead focus on people who are interested in Christianity! These are the people whom you should target should you wish to sell bibles because they are interested in the contents of the book and do not currently own one! This is a really simple concept that can actually make many people rethink their target audience. Most people tend to choose people who already own the product. Target those who would want to or are likely to purchase your product instead! Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

032: How To Convert Your Followers Into Customers I stand by the fact that personal branding is important and can 10x your business faster and better than any other marketing tactic out there. If you've been following my advice and improving your personal branding, you would've started gaining followers. Now, you might be wondering, how exactly do you convert your followers into customers? Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

Why Customers Don't Buy From Y? Make no mistake, the reason why customers don't buy from you is usually your fault, but that's a good thing because it means you hold the power to change for the better and ensure that your customers buy from you the next time. Usually the mistake falls on your messaging or how you present your offer. Create An Irresistible Offer If you have an irresistible offer, there really is no reason why people would not want to buy from you but first, you have to understand the difference between your product/service vs your offer. You see, an offer is a bundle that you create to give alongside your product/service. Selling a gym membership? Don't just give them 3 months free on top of the 1 month membership, because that can be easily modelled from other gyms and your offer wouldn't seem so amazing anymore. Give them diet plans, personal trainer sessions and exclusive gym wear to represent their involvement with your gym. This makes them proud to be part of your gym and also everything you give them is useful with their gym endeavours. Because of this bundling, you can even charge higher. Push Down False Belief False belief is something that your customers believe, that's wrong and that you have the solution to. If someone comes to me and tell me that they are unable to create content because they don't know what content to create and therefore they wouldn't want to join my personal branding course, I will offer them a 15 minutes training on how to generate unlimited content idea. They are then more likely to join me in my course. There are three types of false beliefs. They either doubt your solution, themselves or external factors. Make sure you prepare for those types of false beliefs and soon, you won't be wondering why customers don't buy from you anymore. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker

Content To Attract Your Target Audience I'm sure you want to ensure that you put out content to attract your target audience, but many often are unsure of what kind of content that can successfully capture their target audience's attention and keep them reeled in. Well, actually, you just need to understand and talk about these four points. Motivation Talk about your motivation. What motivated you to go on a journey. Tell them about how you were when you started, whether you were an absolute idiot or a loser. This is because normal people don't connect with successful and the ultra rich. They don't want to hear you brag. They want to hear stories that they can relate to because they actually understand! Fear Share with them your fear. It's all about connecting. Everyone has fears and if you make yourself out to be a fearless businessman who succeeds at anything they do, they can't relate and they might even brush your efforts off as luck. Proudly share your fear, whether you're afraid of speaking, failure, losing money or what other people think of you. More often than not, your audience will relate and they will want to find out more. When you share your weakness, people see you as an expert because they're amazed that you managed to overcome it and if they wish to do the same, they know to look to you for advice. Truth Sometimes, the truth can be ugly, and not enough people pick a stand. There's no polarity if you just sit on the fence, but the fence may not be the truth. Sit on the fence and nobody will know of you, because you fit in. Pick a side and preach your truth and you will gain both haters and loyal fans, but it's better than having no one at all that supports you. Be confident enough to pick a stand, and people will trust you. Objection The thing about objection is that you shouldn't make the assumption that you know what are people's objections. It's better to ask your target audience and then make content with regards to how you can dispel their objections. And this is how you make content to attract your target audience. Note how all these types of content are centred around your target audience. No one really wants to read content that doesn't relate to them and these four are all about relating to them. Try it today. Listen in to learn more! Instagram: @wilsonkomala hello@kingsmaker.co Also, get your FREE copy of ContentBox (100+Social Media Content Ideas) by joining our group here: https://www.facebook.com/groups/kingsmaker