Podcasts about roi return

What if the way you think about investments is holding your business back from reaching its full potential? In this episode, I'm sharing the strategies and mindset that allowed me to turn $500,000 in coaching investments into $40 million in sales. You'll learn how to shift your thinking and approach investments in a way that consistently generates substantial returns.   I'm also introducing my new course in the Entrepreneur Series, ROI (Return on Investment), which dives deep into one of the most critical yet overlooked aspects of coaching success: becoming a masterful investor in your own business. This course isn't just about making smarter investment decisions, it's about transforming the way you think about investing and creating a ripple effect that elevates the entire coaching industry.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!    We start ROI on Monday, June 16, 2025. Click here to join: https://staceyboehman.com/roi/

Episode #146. Today's episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent. Abby's guest is Ali Hanan, founder and CEO of Creative Equals, an award winning organisation driving the new ROI - Return on Inclusion - for people, businesses and the planet. Ali set up Creative Equals after finding she was one of the few women in creative leadership through most of her 20 year career and the company works with clients such as PepsiCo, Reckitt, Abi InBev, H&M Group, McDonald's, Mars, Wrigley and more for inclusion-first marketing strategy and creative. In this episode, Ali shares her definition of DEI, the business case for DEI (supported by stats & facts), 5Rs for positive impact of DEI, navigating backlash and confronting unconscious biases and stereotypes. Plus her career highs and lows and advice for marketers of tomorrow. *Edelman Trust Barometer surveyed over 32,000 respondents in 28 countries. 00:00:00 Welcome and Introduction Defining DEI 00:04:25 Marketing as a Force for Good 00:09:00 Representation in Advertising 00:11:44 Inclusive Insights 00:14:04 Navigating Backlash in Marketing 00:19:12 Co-creation with Communities 00:21:05 Understanding Personal Biases 00:24:36 Identifying Bias in Teams 00:27:23 Researching Campaign Ideas 00:28:49 Benefits of Inclusive Marketing 00:30:07 The Impact of Trust in Brands 00:33:37 Career Highs and Lows 00:35:15 Challenges Facing DEI Initiatives 00:39:26 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Ali Hanan | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #146. Today's episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent.  Abby's guest is Ali Hanan, founder and CEO of Creative Equals, an award winning organisation driving the new ROI - Return on Inclusion - for people, businesses and the planet. Ali set up Creative Equals after finding she was one of the few women in creative leadership through most of her 20 year career and the company works with clients such as PepsiCo, Reckitt, Abi InBev, H&M Group, McDonald's, Mars, Wrigley and more for inclusion-first marketing strategy and creative.  In this episode, Ali shares her definition of DEI, the business case for DEI (supported by stats & facts), 5Rs for positive impact of DEI, navigating backlash and confronting unconscious biases and stereotypes.  Plus her career highs and lows and advice for marketers of tomorrow.  *Edelman Trust Barometer surveyed over 32,000 respondents in 28 countries.    00:00:00 Welcome and Introduction Defining DEI  00:04:25 Marketing as a Force for Good  00:09:00 Representation in Advertising  00:11:44 Inclusive Insights   00:14:04 Navigating Backlash in Marketing   00:19:12 Co-creation with Communities  00:21:05 Understanding Personal Biases  00:24:36 Identifying Bias in Teams   00:27:23 Researching Campaign Ideas   00:28:49 Benefits of Inclusive Marketing  00:30:07 The Impact of Trust in Brands   00:33:37 Career Highs and Lows   00:35:15 Challenges Facing DEI Initiatives   00:39:26 Advice for Future Marketers     Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Ali Hanan | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Why Financial Jargon Feels Like a Foreign LanguageJargon can make financial discussions feel like navigating an unfamiliar country without knowing the language. Additionally, many business owners struggle with terms like equity, liquidity, and ROI, which can lead to confusion and uncertainty. However, understanding the basics helps us take control of our business finances. Likewise, learning key financial phrases makes decision-making easier and reduces frustration.The Risks of Not Understanding JargonWithout a basic grasp of financial jargon, we risk making uninformed choices. For instance, imagine trying to negotiate with lenders or investors without fully understanding the terms they use. Consequently, misinterpretation could result in costly mistakes or lost opportunities. Nevertheless, not knowing the language sometimes leads to unexpected advantages, because creative problem-solving emerges when we think outside conventional financial frameworks.Essential Financial Terms Every Business Needs to KnowUnderstanding key financial terms allows us to manage our businesses effectively. Furthermore, these terms provide clarity when making financial decisions. Some essential ones include:Revenue – The total income a business generates before expenses. Therefore, this figure represents the starting point for financial analysis.Profit – What remains after deducting costs from revenue, showing actual earnings. Accordingly, higher profits indicate better financial health.Liquidity – How quickly assets convert to cash, affecting financial flexibility. Likewise, strong liquidity ensures that unexpected expenses can be managed easily.Assets – Valuable business items like equipment, inventory, and cash reserves. Moreover, assets contribute to a company's overall value.Liabilities – Debts and financial obligations that require careful management. Consequently, businesses must ensure they do not accumulate excessive liabilities.ROI (Return on Investment) – A measure of profitability from investments made. Evidently, a higher ROI signifies more effective resource utilisation.Grasping these terms is like learning survival phrases in a new language. Similarly, we do not need complete fluency, but knowing the essentials helps us make smarter business decisions.How Jargon Fluency Strengthens Our BusinessWhen we understand financial jargon, we gain confidence, negotiate better, and avoid costly missteps. Additionally, we recognise financial patterns, improve forecasting, and make strategic decisions with greater clarity. Eventually, this knowledge leads to more stability and growth. Furthermore, learning the right financial terms allows us to engage in meaningful discussions with investors and lenders.Final ThoughtsJargon should not be a barrier to business success. Moreover, learning essential financial terms makes decision-making easier, reduces uncertainty, and improves financial management. Instead of feeling lost in translation, we can confidently steer our businesses forward.Listen to the I Hate Numbers podcast for more insights on...

VEM: Lisa Widén, Henrik Summanen, Amir Noghabai EPISOD: 42 (Säsong 3 avsnitt 7) EN PODD AV: Simon Kölle www.linktr.ee/simonkolle PRODUCERAS AV: Simon Kölle & Amir Noghabai SÄSONG 3 GÖRS I SAMARBETE MED: FrameSage, med hjälp utav FrameSage kan du finansiera ditt filmprojekt eller investera i film.  Besök www.framesage.com  SÄSONG 3 SPONSRAS AV: Story Academy och Film Crew. Drömmer du om att jobba med film och TV? På Gotlands folkhögskola finns Story Academy och Film Crew – två utbildningar för dig som vill in i branschen. Ladda ner studien gratis på www.framesage.com/research Om Episoden:  Är svensk film en bra affär? Paneldiskussion om Simon Kölles studie "Financial Viability and Investment Potential of Swedish Cinema (1965–2024)" I det här specialavsnittet av Filmbranschpodden tar vi ett djupt andetag och ställer en rak fråga:

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today, we're continuing our March series on marketing channels by tackling a crucial topic: how to measure the ROI (Return on Investment) of your marketing efforts. If you're putting time, energy, and money into marketing, you need to know what's working and what's not. In this episode, I'll walk you through simple yet powerful ways to track and optimize your marketing performance. Episode Summary You'll learn: ✅ Why tracking ROI matters – It helps you invest wisely, justify your budget, and optimize for growth. ✅ A step-by-step guide to measuring ROI – From defining goals to using analytics tools and tracking customer journeys. ✅ Common mistakes to avoid – Focusing only on direct revenue, overlooking indirect impact, and miscalculating costs. If you want to make smarter marketing decisions and maximize your impact, this episode is for you! Timestamps: (00:00) Welcome & Intro – Why measuring marketing ROI is essential (01:00) The key benefits of tracking ROI (02:00) Step 1: Define your goals and metrics (03:00) Step 2: Calculate ROI (Simple formula breakdown) (04:00) Step 3: Use analytics tools to track performance (05:00) Step 4: Track the customer journey and identify gaps (06:00) Step 5: Consider long-term ROI, not just short-term wins (07:00) Common pitfalls to avoid when measuring ROI (08:00) Closing thoughts & what's next in the series Special Announcements & Links:

We all know ROI (Return on Investment), but what about ROT—Return on Time?

Welcome to Industry Spotlight—a focused series hosted by Sam D'Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today's automotive market. Today, Sam sits down with Bob Tasca III, VP of Tasca Automotive Group, and Ryan Maher. CEO of BizzyCar. This episode of the Car Dealership Guy Podcast is brought to you by BizzCar. 1. BizzyCar — built by dealers, is an AI-powered Recall Management and Mobile Service Platform that increases appointments, boosts revenue, and helps bring back lost customers. CDG listeners get a special offer at https://info.bizzycar.com/cdg

Jamie Diglio is a renowned performance coach and the Founder of inFirst Coaching, with over 20 years of sales leadership experience at top organizations like Gartner, Microsoft, and Slalom. Holding a master's degree in industrial-organizational psychology, Jamie empowers leaders and teams to achieve peak performance by breaking invisible barriers. Her innovative WIN Room programs help high-growth organizations improve sales, boost employee engagement, and drive retention. Jamie's TEDx talk, "From WAR Room to WIN Room: Change Your Room, Change Your Life," has gained widespread acclaim for its transformative insights, cementing her reputation as a leading expert in sales performance coaching.!SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Jamie Diglio, performance coach and author of Moneyball Leadership. Jamie discusses her concepts of the "War Room" and "Win Room," focusing on how leaders can create environments that foster success. She introduces the new definition of ROI—Return on Interaction—and explains how meaningful interactions can lead to tangible business results. The conversation highlights the importance of authenticity, combating burnout, understanding personal strengths, and becoming memorable by being less predictable in sales. Jamie shares actionable tips that sales professionals and leaders can implement immediately to improve relationships, build trust, and drive sustainable success!KEY TAKEAWAYSAuthenticity in Sales: Build trust and stronger relationships by showing up authentically.Combating Burnout: Leaders can prevent burnout by fostering positive environments and focusing on strengths.War Room & Win Room: Shift from reactive “War Room” tactics to proactive “Win Room” strategies for better focus and collaboration.Return on Interaction (ROI): Redefine success by prioritizing high-quality, meaningful interactions over traditional sales metrics.Play to Your Strengths: Understanding and leveraging individual strengths can set sales professionals apart.Memorable Selling: Being less predictable and more authentic helps salespeople stand out and become memorable.! HIGHLIGHT QUOTES"If we're not aware of how we show up, the chances of missing the mark are 75 percent in every interaction.""The more we can get people to embody their true selves, the more they can build trust with anyone.""These are the soft skills that yield the hard dollars.""To win today, you have to be less predictable and more memorable.""Return on interactions—being able to show up authentically—is a fine art.""Self-awareness is where you get the hard dollars."!

Neste episódio do Canary Cast, Florian Hagenbuch, co-fundador e sócio do Canary, recebe Rapha Avellar, fundador e CEO da Brandlovers. Na conversa, Rapha compartilha sua história pessoal, sua trajetória empreendedora, seus insights sobre o mercado de marketing digital, o impacto da Creator Economy nas campanhas de marketing e sua visão para o futuro desse mercado e da Brandlovers. Ao longo da conversa, Rapha explora como o Brasil está à frente das tendências globais na Creator Economy devido ao seu alto consumo de conteúdo nas redes sociais e ao crescimento no número de criadores no país. Ele explica como isso pode ser uma vantagem competitiva e um diferencial para startups brasileiras que buscam construir tecnologias para esse setor. Rapha também detalha as estratégias inovadoras que a Brandlovers implementou para resolver problemas críticos de escala e colaboração, incluindo o uso de inteligência artificial para otimizar processos e desenvolver novos produtos. Rapha compartilha também como a Brandlovers está impactando as vidas dos criadores que utilizam a plataforma, proporcionando novas oportunidades de renda para pessoas em todo o Brasil. Além disso, ele reflete sobre os desafios enfrentados e as lições aprendidas ao longo da jornada, destacando a importância de tomar decisões difíceis e manter um alto padrão de excelência dentro da empresa. Por fim, Rapha apresenta sua visão sobre como atrair investimentos e gerir o relacionamento com investidores de venture capital, como a Kaszek. Ele também discute como trouxe parceiros estratégicos alinhados ao seu mercado, incluindo investidores-anjo e celebridades como J Balvin e Will.i.am. Ouça agora o episódio e descubra como a Brandlovers está revolucionando a colaboração entre marcas e criadores de conteúdo, promovendo maior eficiência e impacto no mercado de publicidade digital. Convidado: Rapha AvellarRapha Avellar é cofundador e CEO da Brandlovers, uma empresa que está transformando a Creator Economy no Brasil ao otimizar a conexão entre criadores e marcas. A jornada empreendedora de Rapha começou aos 23 anos, quando passou a operar um negócio familiar. Em 2018, fundou a Jones, especializada em estratégias lideradas por creators, e em 2020, cofundou a Adventures com Ricardo Dias, ex-CMO da AB InBev. Além de suas iniciativas empreendedoras, Rapha também é creator e compartilha sua expertise em estratégia digital com mais de 155 mil seguidores no TikTok, 110 mil no Instagram e 50 mil no LinkedIn.Acompanhe o Rapha no Linkedin; Instagram e TikTokApresentação: Florian Hagenbuch Florian é cofundador e sócio do Canary, firma líder em investimento early-stage no Brasil e América Latina. O Canary tem mais de $400M em AUM e investiu em mais de 100 empresas desde sua fundação em 2017. Anteriormente, Florian fundou a Loft, empresa que digitalizou e transformou a experiência de compra de imóveis no Brasil, trazendo transparência, liquidez e crédito a milhões de brasileiros. Antes disso, Florian cofundou também a Printi, o principal marketplace de impressão online da América Latina. Acompanhe o Florian no LinkedinDestaques do episódio: [00:00 - 01:10] Boas-vindas e introdução do episódio[01:11 - 04:30] Trajetória profissional antes da Brandlovers[04:31 - 07:15] Creator Economy e as particularidades do mercado brasileiro[07:16 - 10:50] O início: identificando o problema e desenvolvendo a solução[10:51 - 15:00] Desafios da construção do marketplace[15:01 - 19:30] Uso de inteligência artificial no desenvolvimento de novos produtos[19:31 - 31:45] O impacto da Brandlovers para os criadores de conteúdo e grandes marcas[31:46 - 35:30] Estratégias inovadoras de comunicação e lançamento do novo produto[35:31 - 39:10] Fundraising insights: como foi a última rodada e o papel dos founders no relacionamento com investidores[39:11 - 41:50] Conteúdo e branding pessoal como ferramenta de negócios e diferencial competitivo[41:51 - 45:15] Erros, acertos e aprendizados[45:16 - 48:00] Conselhos e mensagem finalFoi citado neste episódio: Bill Gurley e o texto sobre a Uber:Bill Gurley é um investidor de Venture Capital americano e sócio da Benchmark. Ele escreveu um texto famoso sobre a Uber em que respondia um artigo de Damodaran (abaixo), argumentando que a Uber não deveria ser avaliada apenas como uma empresa de táxis, mas sim como uma empresa que estava removendo fricções e criando um mercado muito maior. Link de referência: Bill Gurley's Blog Post on Uber Aswath Damodaran:Aswath Damodaran é um professor de finanças na Stern School of Business da Universidade de Nova York, conhecido por suas análises de avaliação de empresas. Em 2014, fez um texto chamado "Uber Isn’t Worth $17 Billion" em que argumentava que o valuation da Uber estaria equivocado, apresentando uma visão mais conservadora sobre o mercado de táxis e a avaliação da empresa. Link de referência: Aswath Damodaran's Post Scott Belsky:Scott Belsky é o Chief Product Officer da Adobe e fundador do Behance. Ele possui a newsletter "Implications" que explora a interseção entre tecnologia, criatividade e o futuro do trabalho, fornecendo insights e análises sobre como essas áreas impactam negócios e a sociedade. Link de referência: Implications Newsletter Chamath Palihapitiya:Chamath Palihapitiya é o fundador da Social Capital e co-host do podcast All-In. Ele compartilhou em seu Linkedin recentemente uma apresentação (deck) sobre a Creator Economy, destacando-a como uma das grandes oportunidades para o futuro. Link de referência: Chamath's Deck on the Creator Economy Alguns termos em inglês são falados ao longo do episódio, por isso, trazemos um glossário caso fique alguma dúvida:Top of my mind - Expressão para falar sobre algo que está constantemente em seus pensamentos ou que é uma prioridade.Round - Abreviação em inglês para se referir a uma rodada de investimentos de uma companhia.Creator - Criador de conteúdo.TAM (Total Addressable Market) - Sigla para se referir ao cálculo de Mercado Total Endereçável que visa projetar o potencial tamanho que uma empresa pode alcançar dado o mercado que tem a disposição para conquistar.Discovery - Processo de descoberta ou pesquisa de um novo produto.Creator Economy - Se refere ao mercado/economia que são criados em volta da atuação dos criadores de conteúdoDM (Direct Message) - Mensagem direta.ROI (Return on Investment) - Retorno sobre o investimento.Marketplace - Modelo de negócio que conecta dois lados de oferta e demanda, oferecendo uma plataforma e/ou facilitando de alguma forma a transação aconteça. Google Ad Words - Plataforma de publicidade do Google.Assumption - Suposição.Take-rate - Taxa de comissão, normalmente utilizada no contexto de como os marketplaces cobram seus clientes pela eficiência e facilidade trazida pela plataforma.PIB (GDP) - Produto Interno Bruto.Consumption - Consumo.Playing field - Ambiente competitivo ou contexto de mercado onde empresas ou indivíduos operam, comparado a um campo de jogo onde a competição ocorre sob regras e condições específicas.Mainstream - Corrente principal ou dominante.Hackathon - Evento de programação intensiva.AI (Artificial Intelligence) - Inteligência Artificial.AI-first - Abordagem ou estratégia em que a inteligência artificial é priorizada e centralizada no desenvolvimento de produtos, serviços ou processos, sendo o elemento principal que orienta a inovação e a tomada de decisões.Feature - Funcionalidade de um produto.UX (User Experience) - Experiência do Usuário.Smart match - Correspondência inteligente.Meta Ads - Plataforma de publicidade do Facebook.Machine Learning - Aprendizado de máquina.Audience - Audiência ou público.Pricing - Precificação.Signature - “Assinatura” ou característica distintiva/autêntica. Nesse caso usado para falar sobre o que distingue um criador de outro.Rise - Ascensão.Avatarização (Avatarization) - Criação de avatares digitais.Business de licensing (Licensing Business) - Modelo de negócios baseado em licenciamento.Tailwind - Tendência favorável para o mercado ou negócio MVP (Minimum Viable Product) - Produto Mínimo Viável.Landing Page - Página web projetada especificamente para converter visitantes em leads ou clientes, contendo informações relevantes e uma chamada para ação clara, geralmente associada a uma campanha de marketing específica.Virtual CAC (Customer Acquisition Cost) - Custo total de adquirir um novo cliente através de canais digitais, incluindo despesas com publicidade online, marketing de conteúdo, redes sociais e outras estratégias virtuais.Inbound Marketing - Estratégia de marketing focada em atrair clientes por meio de conteúdo relevante e valioso, criando conexões significativas com o público-alvo e resolvendo seus problemas, em vez de interrompê-los com métodos tradicionais de marketing.Excited - Empolgado.PR (Public Relations) - Relações Públicas.Enterprise Account - Contas de grandes empresas.Fundraising - Processo de captação de recursos.Flywheel - Metáfora para um ciclo de crescimento contínuo, em que uma etapa auxilia e acelera a outra.Unfair Advantage - Vantagem injusta.Economics - Economia.Kickstart - Dar início a algo.Commitment - Compromisso.Portfólio (Portfolio) - Conjunto de investimentos.Data Room - Conjunto de documentos com os principais dados da companhia compartilhado em um processo de fundraising.Series - Referente à Série de investimentos.Seed - Investimento inicial.Deck - Apresentação de slides.Top Line - Receita bruta.Optics - Percepção ou aparência externa.M&A (Mergers and Acquisitions) - Fusões e Aquisições.Hype - Grande quantidade de atenção, entusiasmo e expectativa gerada em torno de um produto, serviço, evento ou pessoa, muitas vezes impulsionada por campanhas de marketing, mídia social e influenciadores.Pipeline - Visualização ou representação das etapas e processos pelos quais uma oportunidade de negócio, projeto ou tarefa deve passar desde a sua concepção até a sua conclusão, usada para gerenciar e monitorar o progresso.See omnystudio.com/listener for privacy information.

I just bought a horse! You heard that right! NOT house...HORSE! :) I was recently talking with my sister-in-law Janelle, and I was asking her about her horse business. We got talking and I could smell an opportunity for her and me! Now here we are a few weeks later and I'm the proud owner (co-owner) of a beautiful baby barrel racehorse named Fergi! More importantly in this episode, I take you inside of my brain and what I was looking for during this call. How I was quickly able to spot the opportunities that were available. I also help you better understand ROI (Return on Investment) and how understanding this has made me a lot of money and helped me to better spot opportunities and structure deals and I teach you how you can do the same! This isn't something I talk about a lot in too much detail but want to talk about it more in future episodes. Please reach out to me and let me know if you grasped the concept and let me know of anything I can clear up in the future! As always you can reach me at justin@millionaireuniversity.com Enjoy the episode! and please share it with a friend! (Original Air Date - 7/10/23) What Justin and Janelle discuss on today's episode: + Introduction to Horse Investing + The Story of Fergie: A Horse Investment + Understanding the Horse Business + The Economics of Horse Training + Exploring the Potential for Horse Investment + Final Thoughts on Horse Investment + Discussing Potential Investment in Horse Racing + Considering the Financial Aspects of Horse Ownership + Weighing the Risks and Rewards of Horse Investment + Deciding to Invest in Horse Racing + Planning Future Investments + Discussing the Logistics of Horse Racing + Finalizing the Decision to Invest in Horses + Reflecting on the Investment Decision + Breaking Down the Investment Opportunity + Understanding Return on Investment (ROI) + Structuring the Horse Investment Deal + Exploring Other Investment Opportunities + Investing in Fergie, the Future Horse of America + Understanding Return on Time Invested (ROTI) + Encouraging Listeners to Take Action + Concluding Remarks For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode by Favour Obasi-ike, MBA, MS discusses measuring the return on investment (ROI) of search engine optimization (SEO) efforts. I emphasize the importance of consistent content creation, highlighting on-page, off-page, and technical SEO factors. Effective email marketing is presented as a crucial complement to SEO for driving leads and sales. I provide real-world examples and suggests using analytics tools to track progress and optimize strategies. Ultimately, the focus is on connecting with the target audience through valuable content and targeted marketing. FAQ: Measuring ROI of SEO Efforts What is ROI in the context of SEO, and why is it important to measure? ROI (Return on Investment) in SEO refers to the measure of how much benefit (usually profit or value) you gain from the resources you invest in search engine optimization. Measuring ROI is critical to understand if your SEO efforts are effective, whether your investment of time and money is yielding results, and where adjustments need to be made. Without measuring ROI, you're essentially doing SEO "for the sake of doing it" and potentially wasting resources without reaching your business goals. How does consistent content creation influence SEO ROI, and what should be considered when producing content? Consistent content creation is essential for long-term SEO success and ROI. The more pages and valuable information you publish, the more chances you have to appear in search results. When producing content, you should consider both the user and search engine needs. Content should be relevant, address user queries, be presented engagingly (e.g. with statistics, infographics, videos), and consider when your audience is most likely to be receptive to it (e.g., time of day). The quantity and quality of content directly impact your ability to reach your target audience. What other tools can help with understanding user behavior and how can they be used to improve SEO ROI? Several tools can aid in understanding user behavior and optimizing your site's performance, contributing to better ROI. Some key tools include: Google Search Console to monitor your site's performance in Google search, Google Analytics to analyze traffic and user behavior on your website, other analytics platforms like Matomo Analytics, heat maps like Crazy Egg to see where users click and scroll on your pages and Google Lighthouse to evaluate site speed. Using data from these tools allows you to find underperforming content, track how users interact with your website, and make informed improvements to enhance both user experience and SEO ranking. When starting SEO efforts from scratch, what's a practical way to begin measuring and optimizing? When beginning SEO from scratch, start by identifying the keywords that people are using for your content or service. Then create content that specifically answers those questions. Go beyond flat answers by including statistics, infographics, videos, FAQs, and case studies. Then take note of how much content you created last year, compared to this year. With more content you will attract more traffic. With more traffic, you can see how people are finding your site, where they are clicking and how they are using the page, and use this data to optimize for long term growth. Connect with me

In episode 74, we sit down with Dr. Stephen Peters who reflects on his role as a leader as he shares what he did to honor and be faithful to the work in order to make the greatest impact possible.

Would you trust a financial planner under 30?There's a big debate in financial planning: Does age matter? Some say younger advisors lack life experience—that they can't guide clients through retirement, divorce, or legacy planning. Others argue that young planners bring fresh perspectives, long-term commitment, and up-to-date knowledge.After sitting down with Karl and Harry—a father-son duo from St. James's Place—on the Financial Planner Lifepodcast, I've seen both sides of the coin.Karl has spent nearly 40 years in financial planning, taking over his father's business at just 20 after an unexpected loss.Harry, his son, started his career as a musician before transitioning into financial advice via the SJP Academy. Now, at 27, he's already leading client meetings and preparing to take over the firm.Their approach to succession planning is a lesson for all financial planning firms:✅ Clients aren't waking up to a sudden change—they've seen Harry stepping in for years.✅ Karl isn't rushing out the door—he's mentoring Harry while slowly shifting responsibilities.✅ Harry isn't just inheriting a business—he's growing it, with a modern mindset and fresh ideas.The best part? Their philosophy isn't just about money. They focus on ROL (Return on Life), not just ROI (Return on Investment).I asked Harry if he ever feels clients don't take him seriously because of his age. His response?“At first, maybe. But after a few conversations, if you know your stuff, clients trust you. Plus, they know I'll be here for the next 30 years—can they say the same about an advisor nearing retirement?”

This Note Investing Case Study Will Blow Your Mind (and Maybe Your IRA)Hey note-heads! Welcome to another episode of The Note Closer Show, where we dissect deals, dish dirt, and deliver the delicious details of the note investing world. Today's episode is extra special, so grab your coffee (or tequila – we don't judge!), and let's dive in.We're exploding with excitement because one of our Newark coaching students just closed their FIRST EVER DEAL – and it's a doozy. Not only did they close in under 90 days, but they achieved a staggering 28% ROI (Return on Investment) in the first couple of years! And the cherry on top? They funded the entire thing with their self-directed IRA—making it completely tax-free! Talk about a win-win!Before we spill the beans on this incredible success story, let's make sure we're on the same page about what a Non-Performing Note (NPN) is. Basically, it's a loan where the borrower has fallen behind on payments. Secured Equities buys these notes at a discount, aiming to help the borrower get back on track or finding alternative solutions, and then reaping the rewards. Think of it as real estate's version of a fixer-upper—only way more profitable.This isn't a get-rich-quick scheme. A lot of folks think finding deals is tough, but the truth is, it's about knowing where to look (and having a good teacher!). This student went through a few duds before hitting the jackpot, which just goes to show the importance of persistence. Remember: even the most successful investors experience setbacks!Here are five key takeaways from this amazing case study:Fast ROI: This deal showcases the potential for incredibly quick returns in note investing. 90 days to a deal and a 28% ROI?! Yeah, that's what we're talking about.Tax Advantages of Self-Directed IRAs: Leveraging a self-directed IRA for note investing can significantly reduce taxes and increase your overall profits. Think of your IRA as a high-yield savings account that's also a real estate investment!Borrower Rehabilitation: The focus wasn't just on maximizing profit; the team worked to help the borrower get back on track with a Chapter 13 bankruptcy plan. This is not only ethical but can often lead to a more favorable outcome for everyone involved. It creates a win-win!Risk Mitigation: Through careful due diligence, the student identified a property with a clear path to profitability. They understood that while the home itself wasn't perfect, the numbers made sense and the strategy to help the borrower minimized risk.Power of Persistence: Remember, this success didn't happen overnight. This student went through several offers before hitting the big one. The key takeaway here is that even seasoned professionals face failures, it's about learning from them and moving on.This deal is a testament to the power of education, a strategic approach, and knowing where to find the deals. Note investing isn't just about finding cheap properties; it's about finding deals with good underlying value and sound financial strategies.Want to learn more about note investing and possibly turn your own IRA into a passive income machine?Check out our upcoming workshop in Austin, Texas! It's jam-packed with note-finding secrets, fundraising strategies, and deal structuring techniques. Get your discounted ticket now (before we change our minds). Visit HTTP://notebuyingfordummies.com to get started!Stay tuned for more exciting case studies, tips, and tricks. Until next time, keep closing those deals, and don't forget to subscribe for more Note Closer goodness!Watch the original VIDEO HERE!Book a call with SCOTT HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

In this episode of The Way of the Wolf, Sean Barnes dives into one of the most overlooked aspects of professional growth—investing in yourself. Drawing from real-world scenarios and personal coaching experiences, Sean tackles why so many companies fail to fund employee development, even though 70% of employers acknowledge a critical skills gap in their workforce. Sean shares practical strategies for persuading your employer to sponsor your training—starting with framing the ROI (Return on Investment) for your boss and your organization. He also offers a bold “Hail Mary” approach for those who can't get managerial support: paying for it yourself. This power move not only demonstrates your commitment but also spotlights any reluctance from senior leadership to invest in their people.   Key Takeaways How to present a compelling ROI case to get leadership onboard Why most businesses neglect skill-building budgets—and how you can still get ahead The “Hail Mary” strategy: Using self-investment to encourage employer buy-in Tips for researching credible coaches, courses, and programs that deliver results Key Moments 0:00 – Introduction and welcome 0:27 – Investing in yourself & Getting employer support for coaching 2:01 – Convincing management to invest in training 3:19 – Success rate and importance of self-investment in training 4:16 – Due diligence on training programs & Closing remarks   Tune in to discover how you can close your skills gap and become a more effective leader—even if your company won't foot the bill. Don't forget to like, subscribe, and share this episode if you find it helpful!

Dive into the captivating world of government waste, UFO disclosure, and political intrigue with the hosts of GIRTHY Podcast®. In this thought-provoking episode, Eric Readinger and Law Smith navigate the murky waters of classified programs, reverse-engineered technologies, and the challenges of maintaining a sense of humor amidst the chaos. Uncover the staggering statistics on government inefficiency, explore the latest developments in the UAP (Unidentified Aerial Phenomena) disclosure, and discover how to stay informed without losing your mind. This episode is a must-listen for anyone interested in uncovering the truth behind the curtain of bureaucracy and embracing a lighthearted approach to tackling the complexities of our political landscape.   Episode sponsored...

I'd love to hear your thoughts about the show and this episode! Text us here...#088:  Quote:  "The higher your energy level, the more efficient your body.  The more efficient your body, the better you feel and the more you will use your talent to produce outstanding results." ― Tony RobbinsFolks, what is your metric of success?  When you are at a crossroads of deciding where you spend your energy and time in producing results, how do you evaluate what to do, what direction to take? Today we're going to dive into what the difference is between ROI vs ROE. Which one do you gravitate towards? I'll be sharing:Definition of ROI: Return on InvestmentDefinition of ROE: Return on EnergyPersonal Story: Flea MarketThis week's action steps!Join our Boom Vision family and hit subscribe!  Follow me on Instagram @benjaminyehIf you'd like to get the links and show notes for this episode, head to:https://www.benjaminyeh.com/ep-88-roi-vs-roe

The Pest Control Marketing Domination PodcastEpisode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals. Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights into how each can fuel online lead flow and enhance sales acquisition. He explains how to craft a balanced marketing approach that leverages both strategies effectively—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results. Finally, Casey tackles one of the most important metrics in any marketing plan: ROI (Return on Investment). He discusses how pest control businesses can improve ROI through smart sales conversions and shares a step-by-step guide to organizing an integrated strategy that aligns organic and paid efforts. With Casey's tips, you'll learn how to achieve measurable returns, boost your business's bottom line, and make informed decisions that drive success. Tune in to learn actionable insights and expert strategies to dominate your pest control marketing! Contact Casey at: 925-464-8383 casey@rhinopros.com Follow us on the following: Facebook https://www.facebook.com/rhinopestcontrolmarketing YouTube Channel https://www.youtube.com/@RhinoPestControlMarketing

Send us a textUnlocking the Secrets of Personalized Nutrition with Amanda Archibald, Nutrigenomics ExpertIn this captivating episode of the Joint Dynamics podcast, host Andrew Cox sits down with Amanda Archibald, the visionary Founder of The Genomic Kitchen, Author of the book of the same name (The Genomic Kitchen), & registered dietitian specialising in the cutting-edge field of nutrigenomics. As a pioneer in this rapidly evolving area, Amanda shares her expertise on how understanding our unique genetic makeup can revolutionise the way we approach health, nutrition, & wellness.Throughout the conversation, Amanda delves into the science behind nutrigenomics, explaining how specific genes, metabolic pathways, and dietary factors interact to influence our body's response to food, movement & mood. She provides practical advice on how listeners can leverage this knowledge to make more informed decisions about their diet, lifestyle, & overall well-being.Listeners will gain valuable insights into personalized nutrition strategies, and how to optimise their “ROI” (Return on INGESTION) with food choices which can powerfully assist addressing potential genetic predispositions to chronic conditions, optimise athletic performance, & enhance mental clarity & cognitive function. Amanda's holistic & practical approach emphasizes the importance of considering an individual's unique genetic blueprint, their lifestyle, & environmental factors when designing targeted nutritional interventions.Whether you're an athlete seeking to enhance your training, a health-conscious individual striving for optimal wellness, or simply someone curious about the transformative power of nutrigenomics, this episode promises to be a game-changer. Prepare to be inspired by Amanda's passion, practicality, & expertise as she guides you through the cutting-edge world of personalised nutrition and unlocks the secrets to further revealing your full genetic potential.Show sponsor is Muvitality Medicinal Mushrooms. Go to muvitality.com and use the code JD10 to receive a 10% discount on your purchase of Mu Functional mushrooms such as Lions Mane, Cordyceps, Chaga, Reishi, and Turkey tailhttps://www.muvitality.com/EnjoyLinks for this podcasthttps://www.genomickitchen.com/who-what-whyIG @genomickitchenLI - https://www.linkedin.com/in/amandaarchibald/Relevant episodesEpisode 106 with Harvard Immunologist Dobri Kiprov on Longevity & Therapeutic Plasma Exchange https://open.spotify.com/episode/3qDLIfHvE7hcr7ugDmQdtj?si=f2c4562fc2184beaEpisode 95 with Futurist, Inventor & Research Scientist Ian Mitchell of Wizard Sciences - https://open.spotify.com/episode/0o82kUirhF5pe5atUn9Hyx?si=d5ac8b4a00c84794JOINT DYNAMICS links:Joint Dynamics Facebook - https://www.facebook.com/JointDynamicsHongKong/Joint Dynamics Instagram -https://www.instagram.com/jointdynamics/Joint Dynamics Youtube - https://www.youtube.com/channel/UCRQZplKxZMSvtc6LxM5WckwJoint Dynamics Website - www.jointdynamics.com.hk Host - Andrew Cox - https://www.jointdynamics.com.hk/the-team/trainers/andrew-

Remember Vote or Die? That did not age well. Time to get GIRTHY as hosts Eric Readinger and Law Smith tackle a wide range of topics, from leveraging AI for effortless SEO writing to navigating the complexities of political ads and voting amendments. Discover how to protect your online privacy and reputation, and learn the secrets to hosting the ultimate dinner party discussions that spark engaging conversations. Along the way, the hosts offer a unique perspective on the quirks of 5K races and dive into the world of conspiracy theories, providing insights that will leave you both entertained and informed. Whether you're a seasoned podcast listener or new to the GIRTHY experience, this episode is packed with actionable tips, thought-provoking discussions, and a healthy dose of humor. Don't miss out on the opportunity to optimize your content creation, safeguard your digital footprint, and master the art of hosting unforgettable social gatherings. Tune in to the GIRTHY Podcast® for a one-of-a-kind listening experience that will have you coming back for more. This was def typed up by a human.   Episode sponsored...

Law Smith is GIRTHY podcasting in Work Smarter Not Harder fashion on GIRTHYpod®. Learn how to work smarter, not harder, with AI-powered writing tools and data removal services that can save you time and hassle. Discover tips for upscaling old videos to 4K quality and streamlining your email marketing efforts with the simplicity of Flodesk. But that's not all - Law also shares his unfiltered thoughts on the dreaded 5K race and why he'd rather skip the "sport for joggers." Packed with practical advice, personal anecdotes, and a touch of humor, this episode is a must-listen for anyone looking to optimize their workflow, protect their digital footprint, and find fulfillment in their fitness journey.   holler if you hear me hook ups: https://topclassactions.com https://topazlabs.com https://www.watermarkremover.io     Episode sponsored...

Dr. Romie Mushtaq shares her insights and expertise, debunking the common misconceptions about public speaking and providing a behind-the-scenes look at the business of keynote speaking.You will learn about the importance of owning your thought leadership, developing a clear and compelling message, and building a professional speaking business. Dr. Romie also talks about the significance of image, professionalism, and strategic planning in the keynote speaking industry.Whether you're an aspiring keynote speaker or simply curious about the world of public speaking, this episode is packed with valuable insights and practical advice from an industry expert.Episode Highlights:Being a professional keynote speaker is a business that requires significant time, effort, and investment.Owning your thought leadership and having a clear, specific message are crucial for success.Developing a professional image, including hair, makeup, and clothing, is essential.Building a team and leveraging professional training and coaching can enhance your speaking skills.Focusing on a specific area of expertise and continuously improving your content are key to standing out.Evaluating the ROI (Return on Investment) and strategic planning are vital for managing a speaking business.The speaking industry is highly competitive, and it takes time and dedication to become a sought-after keynote speaker.Fluff and generic topics won't get you hired; you need to offer value and expertise to your target audience.About This Week's GuestWith nearly 20 years of authority in neurology, integrative medicine, and mindfulness, Dr. Romie is a leading physician on a mission to transform the brain health of companies, leaders, and organisations.Find out more about Dr Romie at https://drromie.com/Follow Dr Romie on Instagram at https://instagram.com/DrRomieFollow Dr Romie on Facebook at https://www.facebook.com/DrRomieTake Dr Romie's free Busy Brain Score here https://drromie.com/busy-brain-test-sm/Buy "The Busy Brain Cure" book at https://www.amazon.com/Busy-Brain-Cure-Eight-Week-Anxiety/dp/1335007113/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1695991608&sr=8-2

To see progress data is king. But which metrics should you pay attention to? When you're trying to grow your portfolio, should you be looking at cash flow, ROI (Return on Investment), CAP rates or something else....? The answer is all of the above, but not at the same time. Tune in to this episode to see which metrics are important for where you are in your journey. Terrie Schauer's LinkedIn: https://www.linkedin.com/in/terrieschauer/ Terrie Schauer's Instagram: https://www.instagram.com/terrieschauer/ Check out all the other MPI Podcast Network Shows: https://masterpassiveincome.com/network

Djalal Lougouev, the Co-Founder and Chief Strategy Officer of Ometria, adds his page to the Marketing Playbook. Hear how to understand your customers, how to find and retain top talent, why you need to demonstrate a new tool's ROI (Return on Investment), the different cultures Djalal experienced growing up, and how he found inspiration in an infamous video game. Connect with Djalal on LinkedIn

In this re-air episode of the Digital Business Evolution Podcast Jess is joined by Mike Golub who is a sought-after sales trainer and seven-figure entrepreneur.  His eagerness to build relationships with everyone around him has allowed Mike, who began his career at the age of 25 at Enterprise Rent-A-Car, to very quickly become the #1 ranked sales executive at a multi-billion dollar international company, build two seven-figure businesses, and become a mentor to six, seven, and eight-figure entrepreneurs. Listen in as Mike gives his thoughts on eliminating commission breath as a salesperson; the secret to making your products or services too valuable for customers to pass up; and how adopting a mindset of receiving and surrender can take your career to the next level. As always, cheers to your evolution! Key Takeaways: Building relationships with everybody you interact with at your place of work, no matter your role at the company, is one of the primary drivers of career growth. Give a lot of your knowledge away for free to establish yourself as an authority in your space. There are two components in any sales transaction: the COI (Cost of Inaction) and ROI (Return on Investment). When both are high enough in the buyer's mind, a sale is made. Episode Resources Join the 4 Day Content and Messaging Program right here: https://www.jessglazer.com/magneticmessaging Key Timestamps [06:42] – What Mike had to do to be the #1 ranked sales executive at a multi-billion dollar international company; [14:28] – How adopting a mindset of receiving, and embracing trust & surrender lead to success; [26:12] – How to sell without being salesy; [32:48] – Common sales mistakes; [43:34] – Is there a place for cold calling/DMing today?; [49:52] – Defining “value”; [52:06] – Rapid-fire questions. Episode Quotes “It's okay to give stuff away because what that does is help them buy into you. That demonstrates your value as a leader or as a person that can help them reach that next level.” –Mike Golub Connect with Jessica Instagram: @iamjessicaderose | @thedigitalbusinessevolution TikTok: @iamjessicaderose YouTube: Jessica DeRose Connect with Mike Instagram: @mikegolub_ LinkedIn: Mike Golub

In this episode of Hospitality Hangout, Michael Schatzberg, “The Restaurant Guy,” and Jimmy Frischling, “The Finance Guy,” are joined by two returning guests, Christi Ravneberg, Senior Director of Media Intelligence and Custom Content for Informa Connect and Joe Donnelly, President of Media and Events at Informa Connect.Christi and Joe dive into the Informa Connect intelligence platform, stirring the pot by surveying operator and retailer audiences. They whip up in-depth reports on technology, labor, and the major challenges operators are chewing over today. The guests dish out key trends from the Restaurant Tech Outlook report.Key Takeaways:· Breaking News: The release of Nation's Restaurant News' 2024 Restaurant Tech Outlook, a market leader report on the transformative tech strategies for restaurants. Ben discusses the value of the report as part of an ongoing annual effort, with plans to continue this trend with collaboration between Nation's Restaurant News and Restaurant Business, supported by the sponsor community, including QSR Automation.· Operator Confidence in Data Utilization: Christi talks about investment trends and operator behavior. She shares that operators are increasingly confident in their use of data. Digital marketing emerges as a major area of investment, with trends leaning toward more cautious and discerning investments in technology compared to previous years.· Focused Investments for ROI: Ben shares his insight on ROI (Return on Investment) and operator's increasing focus on making pointed investments that provide clear ROI rather than adopting new technologies hastily.· Importance of Key Customer Data: The discussion highlights how business growth is dependent upon understanding the guest and aiding the experienced operator in efficiency.· Challenges and Opportunities in Tech Vendor Relationships: Christi shares data on operators' expectations for changes in their tech vendor relationships over the next year. There is a notable interest in replacing unsatisfactory tech components with better-performing ones, for example in Mergers and Acquisitions and food waste management.· Can There Be Too Much Tech? The panel debates the restaurant industry's growing reliance on technology. Can too much tech might overshadow the heart and soul of the business? Or, does tech and AI play an essential role across operations – from boosting kitchen efficiency and reducing errors to enhancing customer engagement.

Send us a Text Message.(Part 2) Dr. Rachel Gainsbrugh is known as the Luxury Short Term Rental Doctor and her luxury brand is Short Term Gems. Rachel was a speaker at the 2023 Mid-Term Rental Summit and is an expert in the luxury short term, mid term rental space. Rachel has a heart for training busy professionals in how to overcome burnout and change their trajectory with what she calls the “2 Door Strategy” - 1 luxury short term rental + 1 high value mid term rental to maximize your ROI (Return on Investment) & ROE (Return on Energy).In this episode we cover:0:00 Intro- Welcome to The Landlord Diaries2:55 Rather than worrying about vacancies, what's my biggest ROI?8:05 Screening tenants & MTR turnovers14:15 Mid-term rental check out communication & process18:15 Mid-term hybrid rental setup, bookings & calendars28:50 Rachel's advice on the value of Furnished Finder for larger properties32:30 Is your property set up properly to WOW your mid-term rental guests?39:50 Are you ready when an insurance rep reaches out?44:20 Are you hesitant to follow up with potential tenants?45:10 Hospitality is such an important part of the mid-term rental business49:30 A “mathletes” advice for analyzing mid-term rental statsWebsite Links:https://www.furnishedfinder.com/ https://www.keycheck.com/ https://www.furnishedfinder.com/stats https://www.furnishedfinder.com/Resources/PMResources https://www.travelnursehousing.com/ https://www.facebook.com/groups/furnishedfinder.travelnursehousing/ https://www.shorttermgems.com/ Rachel's Listings on Furnished Finder:https://www.furnishedfinder.com/members/profile?u=Jesse.Gainsbrugh Rachel's training on finding those “Diamond in the rough” STR/MTRs:https://youtu.be/ynCD7DjzMW4?si=nFz5SshRDrSNvLbE https://www.shorttermgems.com/75gems The Landlord Diaries is brought to you by Furnished Finder, where you can list your property for one low price and pay zero booking fees.

Pamela Currie & Shari Currie Skjoldager (A.K.A: The Franchise Sisters) are the Hosts of the Franchise Business Radio show and operate the consulting firm Franchise Intellect. Franchise Intellect specializes in helping aspiring entrepreneurs navigate the franchise selection process, achieve financial independence and dodge costly errors when investing in a franchise. Check Out:  www.FranchiseIntellect.com to schedule a complimentary consultation call. On this episode of Franchise Business Radio, we have a recurring guest, John Quattrocchi, better known as John Q, who will be sharing knowledge on a very important aspect of business ownership and that is… Financial Management and the taboo topic of Tax Audits. John Quattrocchi's Contact Information: Corporate Financial Options LLC Website: cfoatl.com Email: johnq@johnqcpa.com Phone: 770-395-0223 (Work) Podcasts Topics: *Tax Audits. What makes you vulnerable to tax audits and more, if you are not properly managing your business finances? *Low Profits. When does it make sense to minimize your profits? What about when you are ready to sell that business asset? *Your Business Structure. Explain LLC, S-Corp, etc. *Building a Proforma. Please give a simple overview. *What does it mean when a Zor says that you break even in 5-6 months? Or start cash flowing in 5-6 months? *The term ROI (Return on Investment) is thrown out there a lot. What are we really talking about when we say ROI. *Another common acronym: EBITDA? What is the difference between EBITDA vs Net Profit? *Once you become a business owner, your household revenue shifts and you are able to receive Biz Owner Benefits. Talk to us about that. *What are some classic Tax Write Offs or Tax Protections. *Scalability. How does a business owner leverage their first franchise unit into a 2nd or 3rd unit? Interested in becoming a Franchise Owner? As Certified Franchise Consultants, Shari (left) and Pam (right) help aspiring entrepreneurs make an educated decision when selecting a franchise. Contact us at FranchiseIntellect@gmail.com and let us… **Minimize your risk & maximize your certainty on selecting the right franchise for you. **Save you time and money with our streamlined methodology. **Investigate before you invest by equipping you with due diligence tools to vet the business opportunity. **Implement a wise funding strategy with our funding specialists partners. **Make an informed decision that dodges costly errors with no cost to you. To learn more about Franchise Intellect's complimentary services or becoming a guest on the Franchise Business Radio show simply contact Pam. – Pam@FranchiseIntellect.com or call Pam at 847-970-8765 The Franchise Business Radio show is a platform to bring together business professionals to connect, educate and collaborate to serve the franchise community and those considering franchise ownership.   

So insane and talented Australian filmmaker Mark Toia is back to tell us how he made millions of dollars self-distributing his remarkable debut, Monsters of Man. After getting offered bad and predatory distribution deals, he wondered if there was another way. Enter my book Rise of the Filmtrepreneur: How to Turn Your Film into a Money-Making Business. When I wrote my book Rise of the Filmtrepreneur, I hoped it would help filmmakers around the world. I never thought that a filmmaker halfway around the world would read it and change his entire marketing and distribution plan for his million-dollar+ indie film.After reading Rise of the Filmtrepreneur, he reached out to tell me what he was thinking of doing. He was planning on self-distributing his film as an experiment to see if he could do it and to prove to filmmakers worldwide that you can get a great ROI (Return on Investment) on a million-dollar+ indie film without any major bankable stars.I asked him,"So a million-dollar Filmtrepreneur experiment?"Mark said yes. He had already been offered multiple seven-figure deals from distributors, but after looking at the convoluted fine print of the distribution contracts, he decided to opt-out. The payment schedules were so insane it would take Mark forever to get any money at all. The traditional film distribution path was not designed to help him get paid, and if a film like Monsters of Man is having these issues, the system is most definitely broken.Then he discovered my book and went down the Filmtrepreneur rabbit hole. When I saw the trailer for the first time, I almost fell out of my chair. I recently had the pleasure of watching the film, and all I can say is:"Monsters of Man is one of the BEST films I've seen in 2020. A must watch!"In this conversation, Mark is completely transparent about how he made millions with his film. He also reveals his successes and some failures he dealt with along the way. This is truly a one-in-a-decade indie film experiment that you now have access to see how it was done.Enjoy my conversation with Mark Toia. Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Send us a Text Message.(Part 1) Dr. Rachel Gainsbrugh is known as the Luxury Short Term Rental Doctor and her luxury brand is Short Term Gems. Rachel was a speaker at the 2023 Mid-Term Rental Summit and is an expert in the luxury short term, mid term rental space. Rachel has a heart for training busy professionals in how to overcome burnout and change their trajectory with what she calls the “2 Door Strategy” - 1 luxury short term rental + 1 high value mid term rental to maximize your ROI (Return on Investment) & ROE (Return on Energy).In this episode we cover:0:00 Intro- Welcome to The Landlord Diaries3:35 BURNOUT is real, stop exchanging your hours for dollars4:20 Why Rachel chose short & mid term rentals as her path to freedom6:00 Rachel's “diamond in the rough” property9:00 Rachel's portfolio of 22 properties, 8 mid-term rentals, all 4+ bedrooms10:35 Rachel's “2 Door Strategy”17:10 The 3 C's of a luxury property 19:55 Why Rachel pursues 4+ bedroom MTR properties26:40 If your luxury properties are not pet friendly, you are leaving money on the table29:55 The appreciation play for larger properties30:40 Rachel's TV appearance on the Netflix series “Buy My House”33:00 Return metrics: ROI, cash on cash returns, cash flow & price to rent ratio38:10 SNEAK PEAK of how Rachel advises others to find their “2 doors”Website Links:https://www.furnishedfinder.com/ https://www.keycheck.com/ https://www.furnishedfinder.com/stats https://www.furnishedfinder.com/Resources/PMResources https://www.travelnursehousing.com/ https://www.facebook.com/groups/furnishedfinder.travelnursehousing/ https://www.shorttermgems.com/ Rachel's Listings on Furnished Finder:https://www.furnishedfinder.com/members/profile?u=Jesse.Gainsbrugh Rachel's training on finding those “Diamond in the rough” STR/MTRs:https://youtu.be/ynCD7DjzMW4?si=nFz5SshRDrSNvLbE https://www.shorttermgems.com/75gems The Landlord Diaries is brought to you by Furnished Finder, where you can list your property for one low price and pay zero booking fees.

John and Mateo dive into a candid conversation about the current landscape of short-term rental (STR) conferences, focusing on the recent VRMA Spring Forum. They discuss the challenges faced by both vendors and property managers, analyze the ROI (Return on Investment) metrics, and explore potential solutions to enhance the value of industry conferences. With insights from their own experiences and observations, they emphasize the importance of adaptability, inclusivity, and innovation in shaping the future of STR conferences. Join them as they share their thoughts, opinions, and hopes for the industry's most significant events.Episode Highlights:Discussing the ROI metrics for conferences, they emphasize the importance of tangible outcomes and sustained relationships post-event.ohn shares Direct's decision to not attend the VRMA Spring Forum based on past experiences and ROI analysis.Mateo raises questions about the inclusivity and relevance of major conferences like VRMA for all segments of the STR community.The conversation evolves to address the changing landscape of industry conferences, including the rise of smaller, more intimate events.They explore potential format changes for VRMA conferences and highlight the need for creativity and adaptability.John acknowledges the innovative efforts of industry leaders like Tyann Marcink Hammond with Touch Stay and Madison Rifkin CEO of Mount in reshaping the conference experience.Closing the episode, they express optimism for the future of STR conferences, their support of VRMA, and encourage listeners to share their feedback and ideas.Episode Sponsor- DirectDeciding which property management software to use isn't easy. Direct encourages everyone to demo a few options and see which is best for you now and for your growth. If you're a host or property manager who is unhappy, it's a great time to talk with Direct!Direct is built on a modern framework that's intuitive and seamlessly integrates operations, distribution, connectivity, accounting, and engagement tools all within the software.Head to info.directsoftware.com/nobs and book a demo with John and receive $500 towards implementation costs. Direct wants to be part of the conversation.

William Crawley chats with guests about the news and current affairs stories of the day.

The acronym ROI (Return on Investment) is typically used in the business world, and the process of examining whether or not your investments are providing the return you hoped for is a wise business practice. We all want to aim to make investments that will compound in future returns, but I believe this concept extends beyond the financial realm. It's about getting a return on your energy (ROE). And this week, I'm inviting you to consider how ROE is the new ROI and how maximizing your ROE has the potential to transform your interior design business.   I show you why ROE is the new ROI and how examining your ROE could provide better returns and value for you, your business, and your clients. I'm sharing examples of how this practice applies to anything in your business, whether client-facing or on the back end, and how to become cognizant of where your energy is currently being spent so you can assess if it's worth the return.   Get full show notes and more information here: https://www.desicreswell.com/74

Andy Goram chats to Joshua Berry, CEO of Econic and author of the book "Dare To Be Naive", a book about leadership and business being a force for good. In this conversation, they explore the essence of intentional, conscious actions and their transformative impact on leadership. They look at how this approach creates a positive ripple effect through organisations, leading to stronger cultures, and higher levels of employee engagement and retention. ----more---- Key Takeaways Seeing your "Ripples of Impact" Why intention and consciousness are so important for leaders What the "Return on Intentionality" is for businesses What it takes to challenge limiting beliefs and drive real change ----more---- Key Moments The key moments in this episode are: 00:00:10 - Introduction to the Podcast  00:01:19 - Return on Intentionality  00:02:27 - Ripples of Impact and Intentional Leadership  00:10:52 - Command and Control vs. Positive Leadership  00:15:38 - Harnessing Latent Potential in Teams  00:16:09 - The Suppression of Potential  00:17:33 - Creating Space for Potential  00:19:58 - The Power of Intentionality  00:22:44 - Seismic Impact of Conscious Decision Making  00:30:12 - Embracing Uncertainty in Innovation  00:31:12 - The Role of Faith and Belief in Business  00:32:50 - The Impact of Unwritten Procedures in Business  00:36:06 - Challenging Limiting Beliefs  00:41:42 - The Future of Leadership  00:43:15 - Sticky Notes of Wisdom  00:47:36 - Episode Close ----more---- Join The Conversation Find Andy Goram on LinkedIn here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Joshua Berry on LinkedIn here Visit the Ecomic website here Follow Joshua Berry on X here ----more---- Full Episode Transcript Get the full transcript of the episode here

1.  The most successful agents have control of their attitude, approach and expectations regarding the most important things in real estate and in life. Attitude: How you feel about what you're about to do or try to do. Approach: The preparation you take when endeavoring on an action. Expectations: What you believe the outcome will be. The results you intend to gain. Tim and Julie Harris, the dynamic duo of real estate success, want YOU! Join America's #1 Daily Podcast and elevate your career as an EXP Realty Agent. Seize the opportunity at whylibertas.com/harris or text Tim at 512-758-0206. Your success story starts now! Example: Successful agents embrace the attitude that listings are the most important part of their business, that it's imperative to have listings at all times. They use their 7-step listing process, and anticipate every appointment culminating in a signed agreement, whether they are competing or not. Example:  Successful agents have a positive attitude about working with buyers, the approach that it's up to them to find the right house and negotiate with unwavering confidence. As a result, they deliver on what they promised the client, versus feeling like they're just rolling the dice and will 'see how it goes'. FREE Access Alert! Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching. Get a DAILY coaching session with a HARRIS Certified Coach, plus proven lead gen, systems, and scripts. Enroll NOW: https://members.timandjulieharris.com In both examples, successful agents own the process and are proactive. Their attitude, approach and expectations are in alignment with the goals of their clients.  This results in a more predictable, less stressful business.  By serving more clients at the highest level, the agent achieves their OWN goals as a result. REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, https://alltheleads.com/harris 2.  Successful agents have a great mastery of ROI (Return on Investment). The strongest agents are constantly analyzing their Return on Investment regarding how they're spending both their time and their money.  They know how to create and analyze profit and loss statements and review monthly or at least quarterly.  They do more of what works and prune what doesn't work, hasn't worked yet or hasn't worked well. If they're not getting MORE than they're spending in return, the expenditure isn't worth it.  'Breaking Even' doesn't count, because of the time lost and effort expended to get the results.  Results mean trackable, profitable, closed business.  Not just leads, impressions, or likes. Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699 3.  They are actively and aggressively isolating themselves from the media, both online and off.  They are making their world smaller regarding who is influencing them.  Following a media-free morning or media-free life is a good start.  Eliminating negative feeds from social media is another good strategy to 'build a moat' around your mindset!  Their media is curated for success, not passively being fed to them. 4.  They are hyper-aware and educated on their local market conditions.  They study what's selling, what's not, and what the hot price ranges and zip codes are. They know where the new construction is being built and they know what's happening with mortgages.  They're not hiding out waiting for prices to crash or rates to be 3% again. Their mantra is 'If it's meant to be, it's up to me!'

Get ready for an enlightening conversation in Episode 7 of The Work Life Balance Podcast! Kara and Maggie delve deep into the realm of ROI (Return on Investment) – not just on a business level, but also on a personal level. They explore the concept of value-add and how The Bogetti Partners are dedicated to bringing unparalleled value to their clients, fostering growth and success every step of the way. Tune in as they share invaluable insights and strategies to optimize ROI and achieve balance in both work and life. Don't miss out on this empowering episode!Listen, rate and share this podcast to those who need to find more balance in their lives!

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you're exceeding revenue goals! At Little Bird Marketing, we're overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also immensely helpful is knowing how to bring your sales and marketing departments together for a revenue generation WIN. No more listening to marketing blame sales for not closing leads or listening to sales say marketing doesn't deliver quality leads. Instead, we'll share our expertise on how to pass the baton successfully from marketing to sales in a way that creates predictable revenue generation. Our CEO and Momma Bird, Priscilla McKinney, hosts our very own Chief Revenue Officer, Stephanie Douglass, to discuss the important focus needed on that important hand-off that happens at the intersection of sales and marketing. Getting that baton handed off correctly and cleanly has an incredible impact on revenue and B2B lead generation success. Together, they reflect on the challenges faced by businesses, particularly regarding meeting sales quotas, dealing with churn, and the frustration over the lack of visibility into marketing ROI. Stats to know: - 97% of C-Suite have revenue growth as a priority, along with customer retention - 1/3 of B2B marketing and revenue leaders say that their marketing efforts are not aligned with their revenue budgets. Stephanie points out it doesn't matter how pretty things look; what matters is the bottom line. This is where CEOs and CROs meet and where the whole team should come together in agreement. Because at the end of the day, it doesn't matter what problem you're having, the bigger problem is that your company isn't meeting the revenue goal. Priscilla and Stephanie emphasize the importance of aligning sales and marketing efforts and advocating for a shared responsibility model in the revenue marketing funnel. There are no “3 easy steps.” But there are steps you should take and KPIs you need to pay attention to. Understanding the metrics can help to predict revenue accurately. They break it down in this conversation. Get ready for actionable insights to help your business enhance revenue generation strategies through better alignment of sales and marketing efforts. Listen in for the 4 KPIs you really need to be looking at and understand. Watch How to Pass the Baton: Integrating Marketing and Sales for Predictable Revenue The acronyms explained: ROI - Return on Investment KPI - Key Performance Indicators MQL - Marketing Qualified Lead SQL - Sales Qualified Lead SPONSORS GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. What will you get?  A seat in her game-changing Social Influence Course, a $3,000 value. One of Priscilla's top reads Social Selling by Timothy Hughes. Priscilla's book, Collaboration is the New Competition. Your very own Ponderings from the Perch branded microphone. Little Bird Marketing branded wireless headphones. Enter to win this package of goodies to start building your influence: https://info.littlebirdmarketing.com/the-ultimate-social-influence-giveaway-q1-2024  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.

Maximizing Return on Investment with Interior Design Strategy   In this episode of The Nomadic Spaces Podcast, join us as we unlock the secrets of maximizing return on investment through strategic interior design. Sarah, a professional interior designer with expertise in short-term rental properties and real estate, draws on real-world experiences to explore the dynamic connection between finance and design in today's competitive real estate market.   Understanding the Connection between Interior Design and ROI: Explore how interior design goes beyond aesthetics, impacting ROI by enhancing functionality, comfort, and overall appeal. Hear real-life examples of how thoughtful design choices have elevated rental income and property sale prices, emphasizing the importance of a well-crafted interior in attracting potential buyers or renters.   Key Interior Design Strategies to Boost ROI: Dive into actionable strategies to optimize space utilization, from multi-functional furniture to vertical storage solutions. Discover the art of investing in quality materials for long-term savings, with insights into cost-effective alternatives like engineered hardwood and quartz countertops. Learn the secrets behind creating a universal appeal, from neutral color palettes to functional layouts that resonate with a broad audience. Uncover the significance of focusing on high-impact areas, such as kitchens, bathrooms, and living rooms, and understand how updates in these spaces can significantly boost property value.   Conclusion: In the grand finale, our host emphasizes that interior design is a powerful tool for maximizing ROI, supported by real-life success stories. Apply these proven strategies to witness substantial improvements in returns and make wise investments. Remember, interior design isn't just about aesthetics—it's a key player in financial success.       Introduction: - Welcome to the Nomadic Spaces Podcast! - Today's episode: "Maximizing Return on Investment with Interior Design Strategy." - Drawing on my experience as a former interior designer for a short-term rental property management company, we'll explore the intersection of finance and design. - ROI (Return on Investment) is a crucial concept, especially in real estate and interior design.   Understanding the Connection between Interior Design and ROI: - Interior design impacts ROI by enhancing functionality, comfort, and aesthetic appeal. - Real-life examples of how strategic interior design boosted rental income and property sale prices. - The importance of thoughtful interior design in attracting potential buyers or renters.   Key Interior Design Strategies to Boost ROI:   1. Optimizing Space Utilization: - Tips for effective space planning, including multi-functional furniture and vertical storage. - Emphasis on creating a balanced, comfortable, and aesthetically pleasing space.   2. Investing in Quality Materials: - Choosing durable, budget-friendly materials for long-term savings. - Examples of cost-effective alternatives like engineered hardwood and quartz countertops.   3. Creating a Universal Appeal: - Designing spaces with broad audience appeal for increased market success. - Tips include neutral colors, functional layouts, and incorporating natural elements.   4. Focusing on High-Impact Areas: - Identifying key areas such as kitchens, bathrooms, and living rooms. - Examples of how updates in these areas significantly impact property value.     Conclusion: - Interior design is a powerful tool to maximize ROI, proven by real-life success stories. - Apply these strategies to see substantial improvements in returns and wise investments. - Interior design isn't just about aesthetics—it's a key player in financial success.     If you're considering interior design updates or staging a property, reach out through the link in the show notes.  CONTACT LINK  

Today I want to tell you about our sponsor for this episode,  Olsen  Dental  Chairs!‍‍Imagine you're a dentist and you spend your whole day around the chair...   Well, Olsen has over  40 years of experience in making those long hours as comfortable as possible for both the dentist  and the patient! ‍If you're a dental professional looking for high quality, cost effective, dental equipment, check out Olson dental chairs!Click this link and mention this episode for a limited time FREE installation with your purchase!‍Guest: Rhonda KalashoPractice Name: TruGlow Mordern DentalCheck out Rhonda's Media:Practice Website: https://glomoderndental.com/Email: rhondakalasho@glomoderndental.comInstagram: https://www.instagram.com/dr.rhondakalasho/Facebook: https://www.facebook.com/dr.rhondakalasho‍Other Mentions and Links:‍Tools/Resources:HubSpotHubSpothttps://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjjuryZn42DAxXKB60GHWZzBfYYABAAGgJwdg&ase=2&gclid=Cj0KCQiAyeWrBhDDARIsAGP1mWSmA-wnuIpk3AgrP6Q4LOTx7tZpTWkt9X_vnRvjxA6TpHggzdgGerIaAoxFEALw_wcB&ei=6xJ6ZaSIDeGC0PEP-5GPaA&ohost=www.google.com&cid=CAESV-D2LJrATp36pfi4qgGRCTKgaEIqiHzgIfDNWGIzDXafM7fx84q8a9o3MfxOBrhzqXvVlJtKltzCsaJOIqike632B7HWKepVIukxm2wCNCtob28pZUpKag&sig=AOD64_0lSViVPzY6D95mLKOsmbn2Bwj18A&q&sqi=2&nis=4&adurl&ved=2ahUKEwjkqbaZn42DAxVhATQIHfvIAw0Q0Qx6BAgJEAETrainualPearl (AI software)TurboTaxGoogle AdsCompanies/Brands:BBCMSNBCForbesZocDocInvisalignTerms:HMOMedi-CalROI - Return on InvestmentEBITDA - Earnings Before Interest, Taxes, Depreciation, and AmortizationWet DentistryOL - Oral LeukoplakiaAI - Artificial IntelligenceSEO - Search Engine OptimizationPPC AdsLLC - Limited Liability CompanyS CorporationC CorporationW-2CavitronPiezoLocations/Establishments:UCLAUCSD‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍What You'll Learn in This Episode:Dr. Kalasho's journey from graduate to successful entrepreneur owning multiple dental practices.Understanding contracts and the importance of developing sound business acumen.Insights into partnerships and dental practice acquisitions.Using dental insurance as a financial safeguard while maintaining quality care.Implementing AI in dental practices: from patient care to insurance dealings.The role of tax planning and smart investments in building wealth.Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: All right. It's time to talk with our featured guest, Dr. Rhonda Kalasho. How's it Rhonda: going? Great. Excellent. I'm in Los Angeles. How can I, how can I fight this weather? We got sun. Michael: I know we got, sun yesterday Rhonda: Yeah. Oh yeah. You're, You're not far. got rain ever. There was car accidents everywhere. Cause nobody knows what to do. Yeah. Car accidents everywhere. Exactly. There's traffic. There's like a little splatter of rain and suddenly we don't have driver's license. Did it rain a lot in San Diego or no?Yeah. It rained a lot. It rained a lot. My parents live out there. I live in Los Angeles, but I mean, we had a lot of rain yesterday, but we love it. I love it. I eat it Michael: up. like a nice change of pace of everything. We all feel like we, what do we do? We got to shut down and everything like Rhonda: that.I'm that person that puts up the Christmas decorations the day after Halloween. So now it matches the weather. Michael: That's awesome. So if you can tell us a little bit about your past, your present, how'd you get to where you are Rhonda: today? Yeah, absolutely. I own, uh, multiple practices under one brand called True Glow Modern Dental.Uh, I did end up owning, uh, an HMO practice straight out of residency, which I loved a lot, but, uh, I ended up, it was a partnership that didn't go well. And it's because I didn't really understand contracts at the time and, So I ended up, uh, just selling my shares of that and then purchasing my first office in Hollywood, in 2018, in 2020 I opened up my, uh, Beverly Hills location and now I'm opening up my Calabasas location. I'm pretty busy right now. I have two little ones at home. But what got me into practice ownership is, uh, I really thought that there was a market deficit in dentistry where it's essentially affordable care, but also at the same time, high quality. and I wanted to utilize some of my business background because I was an undergrad as an undergrad major, I was a business administration, major.And then I picked up some of the prereqs before UCLA to finish up. To get into dental school, but I had a good business acumen before I began my dental journey. And I knew that there was, a really great market for potential of membership style dental offices, which don't operate like an insurance, but more like how you would see traditional memberships, businesses operating where you have a fixed monthly amount, and then you are given, Reduce fees or whatever for a service.And so we were able to do that. Um, I also own my own dental laboratory. So my costs are, fixed in a way where I can produce high quality care, but at the same time, affordably for my patients as well. so we're, uh, kind of a niche brand of dentistry. we do have patients that still come in with insurance.We concierge bill their insurance and the patient gets billed or gets paid directly. Um, that's part of my brand. I just wanted to grow and develop this, business perspective that I had even as an undergrad. and now, lo and behold, I actually really love dentistry. I'm still a wet handed dentist, so I do practice all the time. and you can see that on my Instagram page. I do some, uh, pretty crazy video, full mouth rehab cases. I learned that at my residency, which I did at UCSD. And I recommend everybody actually do a residency. Super important. All my, colleagues and associates that work under our brand have done residencies. that's what got me here. I love. Not only the practice of dentistry, but the business, of dentistry as well. Michael: Nice. Okay. So it's good. Let's rewind a little bit. You said you immediately out of residency, you jumped into practice ownership. You owned HMO. Crazy me. Yeah. Why, Why did you do that?Well, I Rhonda: did go into, office kind of thing a little bit. I did that for like two months and it just didn't fit my style. I wanted certain equipment, I wanted certain things when I would work and it was just the bare bones. I remember being asked to do endo without a rubber dam and without all of a sudden it was just like, I was just kind of.Especially when you're out of dental school you're, you're kind of still into the standard of care and you're really wanting to make sure that you're practicing that as such. And I remember the corporate setting was very much a patient push and making sure that they finish the treatment, make sure that they get the treatment done, make sure that you hit your quotas and all that.And it's all respectable. That's fine. Everybody needs to be aware of numbers, but it became more of less. Quality of and more of just pushing dental treatment out. Um, I quickly ran away from that, but found a great office that I liked a lot. They did accept HMOs and HMO style Cal office. was nice and you can still be very profitable in that market. It's not like you need to be all fee for service to be profitable as a medical or HMO dental practice. It's just a different practice setting. but they're still very profitable practices. And so if people are out there looking at maybe buying in or buying, only a fee for service office.Fee for service offices are incredibly difficult to maintain and hold because as soon as a patient gets insurance, they may leave you, um, as opposed to an insurance based practice, even in the worst times of economic issues But for fee for service, you may find that if you're just collecting free for service, you'll have a lot of waxing and waning of the times and then you'll have these tides of Being really busy and then not being really busy.and that could be really detrimental, but I got into the HMO practice, and then I was offered a partnership, um, because I expressed actually my, my goal of practice ownership. So that's how I got in so quickly. Um, so I, expressed that during my business, meetings with them that I wanted to get involved in as being a practice owner.Um, so I quickly got into that. but the, the way that it was laid out was of course, I just kind of went and read the contract myself. I didn't have a lawyer read it over. I didn't. And so what ended up happening at the end is I put a lot of my own equity in it, but didn't get a good return.and that's a pro, I mean, I always. Call my career as a, constant trajectory of falling forward because I'm constantly making mistakes. And I don't know everything that I'm doing every day. That is a hundred percent. This is the right way of doing it, but a part of building yourself as a professional and an entrepreneur is making mistakes and being okay with that, but you have to learn and learn why it was done and not reproduce the same mistakes.Michael: Interesting. Okay. And it's interesting your, point on fee for service and insurance. I feel like right now, a lot of the practices we're trying to kind of transition out of insurance, right? We're saying, Hey, I want to drop all that because I can't, you know, they're, judging our, work, when we do that.But when it comes to the other way around, how you mentioned it, Hey, if you start off fee for, so what do you recommend Rhonda? lot of the times we want to just start off hitting the ground running fee for service, and a lot of the times. Some people recommend, hey, get some assurances, then slowly drop them off.And then completely go fee for service. Rhonda: Yeah. Absolutely. I think if you build it, they will come depending on how you're going to build it. If you want to build it as a fee for service practice, you may want to just stick to it. It does create a fire under your butt to make sure that you're keeping your practice going.Because if you kind of get into this. The cushion of insurance and insurance does offer cushion, although sometimes we deem them as being, subpar and they're not paying us or reimbursing as well at the end of the day. if it is an 800 crown, if you're taking two hours to do that, yeah, that's.And this is for the new dentists. your, your chair time should be a thousand dollars an hour. If that's what you want to see it as. And that's just basic, right? Like just if you think about how much you're going to have to spend in overhead, dental overhead is incredibly expensive because hygienists get paid a lot.Dental office managers get paid a lot. Dental assistants nowadays, especially in Los Angeles, their average salary is 23 an hour. That's average. So that's a lot. And by the way, they're very accustomed to getting, full benefits. So they do have our, in our practices, they have health insurance, they have gym memberships.They have a lot of stuff that, that is given. 401ks. They have dependents that can get health insurance in our practice. We run it like a corporation and people are very accustomed to that. Even if you're a small dental office, you have to offer these kinds of things. So to that, you have to say that the overhead clearly is very expensive and a lot of your, third party payers, like your dental laboratory is a cost.And the equipment and supplies is also a cost. So yeah, insurance paying you 800 is very low, but if you are, able to do a very nice quality prep, remove all the decay and all that in like 30 minutes, it's not that bad. And that's better than making, not making no money in that time.there is a misconception also that. being really busy means that you are making more money. And those sometimes those HMO practices who are super, super busy, they're pumping out patients left and right. At the end of the day, the fee for service person who saw two patients as opposed to 15 patients is still making the same amount.So it doesn't mean that you have to be very busy, but you just have to create this niche brand or a market for someone to want to pay a fee for service as opposed to going out with insurance. But if you're going to do insurance, a couple things it's good to build the practice, with insurance, if you have nothing there, but if your intention is to drop those insurances, then maybe not sign up for a lot of them because a lot of the times patients will.Leave you as much as you are a great dentist and all of us love to pat ourselves on the backs and they'll go, we're so amazing. No, one's going to leave us, but I'll tell you, they'll leave you so fast. So as soon as you tell them, okay, so your copay is not 300 anymore, you gotta pay 2, 500 for this crown.They're going to run like the wind, right? So like they're going to go to, they'll look to Yelp or something and try to get. Something better, but I'm saying that they're what you have to understand is if you're going to be a fee for service office, you have to provide a service that is very much, reflective of the amount you're asking this person to pay.So you have for every beck and call, you have to offer 24 hour concierge service. You have to talk to them. you have to understand these people, 2, 500 for a lot of people for many people is a lot of money. And that's one crown, right? So if you're going to offer this kind of service to them and your fee for service and not offering any other benefits to them, even if it's payments that you're offering, they are paying this whole dollar amount rather than going through their insurance, which may be paid through their employer.So you have to create your business models are completely different. So you have to be okay with it. You can meet the same bottom line. You can meet the same profits, but when your HMO got to go faster, you got to move faster. You can't just dilly dally, talk to the patients too long, blah, blah, blah. But you also need to treat them like people.It's very important. People also don't want to be treated like cattle, right? they're still paying whatever they're paying for that. So they're going to come in and they want to be respected in the time, but you have to be mindful of your time if you're doing HMO and even PPO.But even PPO insurances don't pay well either, some of them do, some of them pay well, but you still have to. Make sure that you are being aware of you almost have a calculator in your head that your should not be wasted because the overhead is too much and you'll find yourself in a very bad zone your PNL statements where you're seeing your profits kind of dwindle.So just making sure that you're aware of that and speed it up if you're HMO PPO fee for service you can kind of create a little bit more of a pampering effect. Yeah. Michael: Interesting. So then, fee for service, like you said, pampering effect, HMO, or like Medi Cal, right? You'd really, or not Medi Cal, you'd really have to hone in on your efficiency.Oh, yeah, Rhonda: especially when they're first out of dental school, like you got, I remember three hours to do a crown nowhere in private practice is three hours for a crown going to be efficient for anybody, like anybody, not the practice, not the patient. The patient's experience is going to suddenly start to, I remember numbing the patient so many times in dental school because it would fade.I would like, you know, and then they're like, ah, they're constantly moving. It's, It's just, you don't want to. You have to make sure that their experience and what they're feeling in that moment, all that is always in your mind. And this is, that's why dentistry is so hard. You're like a psychologist.You're like a business owner. You're like their friend, but then also their doctor. And then you're sitting with multiple hats and still trying to work. in a kind of a bloody messy environment and work at the millimeter, you know, like, so is a tough job, but it's a, it's also one of the best fields, to be in.Michael: Yeah. Yeah. Interesting. Okay. So then if we fast forward a little bit more, you talked about your partnership, how it did not go well. and you mentioned that you put a lot of equity, but you didn't get a good ROI out of it. Right. Specifically, where did you feel like you missed the mark? Where you're like, yeah, if I would have seen that and you want to kind of give us advice or warn us about that.Rhonda: Yeah. I think I wouldn't, what ended up happening is it was. I was the only one working there. Okay. So there was nobody else there. And so as I was building up this practice and bringing in all the things that I have done for my own brand, I was, buying dental equipment.And leasing it out under my name and doing all this others and not under the corporation and not under the partnership. It was only for me. I was putting in all this dollars, all this money marketing was spent through me. I started my own Instagram page. I started the own Facebook page. I was doing so much and then bringing up this practice and its value.And then when I was, uh, told to. Buy in, I was bought in at the practice value that I brought in. Right. so I put in the money and then bought myself back. Right. And so It didn't work when I got paid out because I got paid out before the money I put in.So it was, I had built it up to what it was and it was just the way that it was laid out. It was really laid out in an unfair way. definitely just kind of taking advantage of a person just. That is maybe not of the nuances of contracts, especially between partners, but just as a pearl to people is that you have to make sure that you have a lawyer reading any agreement that you sign and that they can kind of give you the ins and outs of that and understand that even, you know, you're going to Google and all that kind of stuff.it may be true because especially when you're first out of school, you don't have a lot of money to hire a lawyer or somebody to help you out with that. But even if you have maybe family member that may help you out for your charge to read some of the contracts is going to help. I just got a little, you know, I got a little too pompous and said, Oh, this is, it sounds great.I can have 40 percent ownership and you never get really majority, but, uh, no, I didn't have, I actually had 11%. but I'm saying that sometimes it could be offered You're never really going to be offered a majority. Anybody who owns a practice should not give actually majority.To a colleague or an associate, this is still your baby. This is still your brand and your corporation. you don't want to give a majority because you still want to hold, a lot of the, um, the voting rights and all that would fall ultimately onto you. You don't want your brand to be carried on by someone else, if you want somebody invested.Into your practice because you never wash rental car, right? And you never put glass in a rental car. You kind of just give it to them as all beat up. But if somebody is going to invest in your practice and they've been with you for many years, giving them some sort of equity or practice ownership in the practice itself or in the corporation is actually a great idea. but, uh, they have to also be vested with you, uh, financially and in time, both monetarily and in time. Michael: Okay. Gotcha. Interesting. So then right after that, you decided, all right, let's see, I'm going to start my own thing or were you, you worked for a private, right? You worked for a private practice?I worked for Rhonda: a private practice, uh, for a little bit, maybe like two months. And then I did for like another three, all together, maybe six months after graduating, I, uh, ended up getting into this partnership. but then as soon as my partnership was settled out and I got whatever I could get out of it, I used that money to buy a practice that wasn't doing well at all.It was actually a bankrupt practice, a beautiful location, what I noticed about that practice is they had a really. Robust hygiene department, their patients were coming in regularly. They were seeing about, you know, six patients a day in hygiene and they had four hygiene days. but I noticed the doctor's schedule was dead because the doctor wasn't there.So they had this essentially just a sitting body of water it's like, well, if you have a good hygiene department, there's no reason why a restorative. section of that practice should not be thriving as well because those patients are coming in regularly. You should be doing exams.You should be following up with their care, but they were just coming in for cleanings and then just being off on their way and coming back in another six months. But was no doctor to sometimes even treatment plan them in that day. It's because that just that doctor does. Felt like dentistry was not for them.they didn't like practice ownership at all. And, um, I, at that time had met a broker at a convention at the CDA conference. And he was, uh, like, you know, kind of kept in contact with me, gave me all these, uh, potential offices. This one was just cheap because of its, uh, you know, annual, salary that it was receiving and it's was very low.Or even it wasn't, wasn't good at all, but it was a practice that I could buy relatively dirt cheap. And, but when I got in there, they had carpet, hate carpet in a dental office. If you guys have it, maybe get rid of it, but. it's so gross.Okay. But, but the, the lobby, I remember the chairs are like these dental, these like not dental school. They were like school, like schoolyard chairs. And then they were like propped up by magazines and, um, the front desk person didn't even acknowledge when I walked in there and it was like, just like the walls were blue.It was just like such a. ugly thing. But I, had a vision and I had a goal in mind. I wanted to buy a practice. So this was for all intents and purposes, a great find. It had a great hygiene department. It needed a pick me up. and it's slowly, but surely over the years. And I went from, uh, that office 2018 to 2020 in the middle of a pandemic opening another one.So it's fully doable to ramp up even a shitty practice, but you can still ramp it up if you have the vision in mind there. But so it was considered an acquisition, there's build outs and there's an acquisition. that one was an acquisition because it was still owned by someone.But When I got in there, you have an option of actually keeping on the staff or you can, find new ones, right? Or you don't have to keep everybody on when you actually find yourself on the first day of an acquisition, you present everybody there with a letter. And generally they're not knowledgeable that the practice was even being sold. that's common practice, uh, that. we don't spook people out, right? When sometimes when even patients hear that there is a new practice that's coming in or owner that's coming in, they may leave you're acquiring a practice, a lot of the times they don't inform them until the practice is acquired and then you can send out a bunch of, emails or letters out to the patient and then to the staff.So in my case, when I came in, I was not in love with the staff. I didn't like. That the front person didn't acknowledge that I was there, didn't even look up from her computer. I didn't like that the hygienist, uh, was not using cavitrons or was just basically using prophy cups. It wasn't like scaling or any of that.I ended up just firing everybody and starting fresh. again I had a vision of someone when you walk the room, they're bubbly, they're happy. They are the first introduction to your practice before they even, even on the phone, you can hear them. You know, you want somebody that is going to drive in patients and that.really somber person in the front plays a damper on the mood everywhere. It's like, try to DMV. Do you, everyone look happy? No, it's like you just, everyone's pissed because the person in the front is not the Walmart reader. Like I walk in and I love it. Right. I'm like, yeah, we're here. Okay. Like that's right.Yeah. You're at a shop. Like That's what you want. And what I felt like this is definitely a branding issue. And when you're building a brand, this is stuff that you have to think about. You have to think about the smell. You have to think about the sights. You have to think about the colors.These are all very much, uh, part of even dentistry, because dentistry is a small little business. So you have to know, you can't just pop in with ugly carpet and propped up, uh, chairs. Michael: Yeah, it's interesting that you did that though, because I guess like advise, it's like, yeah, you know, here's the thing.When you do an acquisition, a lot of the times the team may feel betrayed by their original doctor and saying, how come you didn't let us know this, we've been with you forever. We would have understood this. Right. so there's that trust that kind of like deteriorates. Then they kind of start having the fear, like, oh my gosh.Who's this doctor? Who's this young doctor? I know more than her, right? Especially those older office managers. Like they're like, Oh no, no, no, no, sweetie, please can tell you how to do this. Right. And then they try to run it. But letting go everybody at once, how'd you do that? or could you have coached anybody like, cause the hygienist sounded like they were still really good cause they were keeping people on.Rhonda: Yeah. so, for the front person, honestly, I just felt like she didn't even their AR reports cause you do a due diligence on the practice when you're acquiring it their. AR, which is accounts receivable, was very high. So they were collecting zero copay and just kind of letting the person know.I mean, I did, I'll say this, I did give them a chance, right? Like talking to them, um, about maybe collecting copays before the patient comes in, talking about deposits and immediately they shut it down. If someone is not on. your same mindscape and they're not, actually thinking on your level and that they want to build this practice, they're going to be a plague on the practice.So you should immediately just squash it, right? Because if that person is not like. Excited. Oh yeah. There's a new person here with all this energy wants to ramp it up and they're feeling it. They're like, yeah, okay, let's do it. Yeah, we definitely. there, and when you bring up, a report to someone cause I remember sitting next to this, the front office person was also there.It wasn't, she didn't have an office manager. It was a very small skeleton practice. Actually it had no dental assistant. Um, so the person in the front actually, uh, worked as the dental assistant and the person in the front. So I wouldn't say I fired, but everybody, I mean, there wasn't really much of anybody.There was an associate that popped up and did like an OL every 10 months, right? Um, like, which is a. You guys all know dental ever. You're on. Well, like a little tiny filling like every day and then didn't even take out all the amalgam. It was just like, I don't know what the hell I was looking at, but it didn't have a huge, practice.It wasn't like I fired 11 people. I fired three people that were unnecessary. Right. That didn't meet the. And then when I, if I talked to the hygienist and I told, you know, look at the, there are studies on. arrest in their studies on laser. Do you? I'm going to pay for you to take some of these courses. I want you to learn how to do a laser debridement.I want you to use the air polisher or whatever, all these other things that you can provide rather than a prophy cup. Maybe just learn how to scale a little bit, right? Because there's all this plasma this person's tooth. Use the cabotron, use the piezo. And oh, you know, I don't know, you know, I'm really good with this tool and literally how it holds one tool for every surface of the tooth.And it's like, okay, if you're not ready, To change and be part of this, essentially look at where we are now. I had a goal in mind, right? If you weren't ready to hop on my back and I, and fly with me, I'm going to leave you on the ground. You're done. Right? Because then you're going to be a plague on my practice.You're going to be a splinter and I can't move on. Right. I can't get to where I need to be. if you're trying to get from here to there with the same people it's not going to happen. And even when you get to there, you grow, you get more people So my practice has grown significantly from those three people I fired.I now I'm 50 employees deep, right? And every one of them is very much attuned to our mission and our practice philosophy. And we, we really spend a lot of time in making sure that everyone is on the same page. Michael: Okay. So that's interesting. That's really, really good then. So. I know you mentioned that, oh, how long have you been in practice Rhonda: ownership for?Uh, 2018. Michael: How many years? 18, 19, 20, 21, 22, 23, 24, 25. Five? Five years. Five years. Man, how many practices do you have currently? Like working and running? Rhonda: Uh, now three. Yeah. Three. Los Angeles. Los Angeles. No. Oh, well, Beverly Hills. They're all in Los Angeles. So I just stick in this area. Um, they're Hollywood, Beverly Hills, and Calabasas.Jeez. Michael: And that's such a saturated. So how did you do it? Why? here? Like Rhonda: why? I like torture. It's nice. It was, It was terrible. Yes. You said saturated. Absolutely. In my building alone on the same floor, I have four dentists. Michael: Yeah. It was great. So then me ask you, why did you decide to do that? How did you make it grow so much so fast to where you're like, we're three and I think you're on another build out, you said, right?Rhonda: I'm on another build out and then, yeah, I'm on a build out right now. I'm actually in the middle. I got permits for it yesterday, so I'm super excited. So that I have a team that's going to come in and just do our same look. We have a systems always we try to reproduce it and then I have a projection for 2025 is an acquisition.So I'm currently just looking at potential acquisitions as well. Michael: these aren't build outs like ground Rhonda: up. No, they're not The next one is going to be an acquisition because, uh, these buildouts in Los Angeles, the thing is that you can't really own buildings in Los Angeles. They're either grandfathered in, they're incredibly expensive.Like we're not talking about like, I'm sure Nebraska parts of it is expensive, but like, you know, there's some parts like Arkansas, whatever people are going to buy these massive buildings. Right. And that's amazing. I love that. I'm married to this city. Okay. Because I married my husband's out here.My family's out here. I would love to get into more of a less saturated environment. I bet you, I can kill it somewhere else. Right. But I am now getting tortured and killed here, but I've grown to realize, um, what is needed in this kind of market and facilitate a growth.Um, and a lot of it has to do with. front loading, a lot of marketing right off the bat and then getting a good SEO, doing PPC ads, um, doing even mail marketing campaigns. You're kind of just throwing everything out there and then seeing what sticks because a lot of times you may have mail marketing not work out, but in some locations it works out because the demographics still checks her mail in Hollywood.Mail marketing for me does not work. Right. But PPC campaigns and local ad campaigns with Google works out for me, having my, website, really honed in on keywords and all that kind of stuff and having good SEO that's going to manage. the traffic that's coming in is really important for Hollywood for Beverly Hills.There's an older demographic there's a bunch of homes around there. these male marketing campaigns and even being in magazines or whatever it is, those tend to actually work. we still, of course, run our Google. Everybody still uses Google or we're going to, uh, aside that we're talking about other things.Facebook. It's still working with that. Calabasas is the same. These locations are, if they're mostly have homes around you rather than apartments and stuff like that, because I think the apartments, it's a very transient, uh, living situation. You may have some people coming in for a couple of months and leaving mail marketing campaigns don't always work out. these, uh, physical, uh, news articles and whatever it is, may not be working out, but, uh, I also have found, um, being in Hollywood, I was reached out a couple of times by magazines, right? And so like our lure, BBC, MSNBC, I was on Forbes for Hollywood's, they called me the most stylish dentist.I don't know. Okay. But I think it sounds like I was a stylish dentist, but I think they were talking about practice when you were getting into the article, but like the style, the brand was there and it was recognized by Forbes, um, as being a nice office, a nice dental office, and then offering some services to patients that were.Really high tech. But anyhow, we digress on that. But I'm saying that these are some things that I was reached out to. And then my online presence grew because they put me in online articles, right? So they kind of all just fueled each other. And it, and sometimes some people Are not as lucky in that area to find out what works right away.But you want to try different marketing strategies. Um, not every practice is going to feel a good strategy with one as opposed to another. I remember when I was in Orange County. So my first, uh, practice location was up there. HMO one, but That one did really well with like those, but this was a couple of years ago.I don't know, but those apps where you can kind of make your own appointment like ZocDoc and, Oh yeah. Uh huh. Uh huh. Yeah. So they were doing really well there with that. Same with Hollywood because there's are like techie, uh, younger generations, right? Like, so you may want to look, put yourself on one of those platforms where they can get onto your, appointment scheduler and put themselves in there because people don't want to call.Some demographics don't want to call you. Right. And so like there's a younger generation who completely functions a hundred percent on their phone. They emailed a text. They don't even have laptops, right? They're all, everything's on their phone. So even optimizing your website to look good on a cell phone is also incredibly important.You can hop onto different dental offices and you'll see that maybe their website for the phone is not easy. It's like a mess. You have to shrink it really low, move it up this way. It's like, you can't find their number because it hasn't been optimized for mobile. these are some things that you definitely want to look into your practice to make sure that you are marketing to the right group.Who's your demographic that you're trying to aim for? And, uh, what keywords are you using for your SEO? If you're doing primarily Invisalign, where do you rank on the Invisalign when somebody puts Invisalign in? I'm picking on Arkansas. I don't know, but there's a line Arkansas, right?Like I want to go to Arkansas too. Michael: You're like, man. Okay. So that's interesting. When it comes to this, you said you front load a lot at the beginning of marketing. I guess specifically, how much did you front? Rhonda: Yeah. A lot, uh, 15, 000, um, in marketing the first month. Michael: Uh, every month for or just the first month, Rhonda: every month for almost like a year.But now in terms of marketing, we're way past that. We're at like 30, 000. It's still going to grow. It's not going to get smaller, but you have to think about it as your ROI. You're spending that much and you have to think, okay, how much am I spending per patient to come in? if you spent a 15, 000 and let's say that the person, the patient came in and the price on their head was 150, but they came in.And they spent 2000, they spend a thousand, whatever it is, you have to be able to know your, your numbers of the practice and, and be able to decipher if some of those marketing campaigns are helpful. And you have to also make sure you train your staff and be part of your systems to ask the patient, whoever is calling, how did you hear about us?Because that is going to be key for you not to overspend marketing. Oh, Google. Okay. Well, let's put a tick on Google. website referrals. At this juncture, I'm actually now, this is what also people need to understand. You can get really high in marketing, but you don't need to spend that amount every single month.Right? There's some points where you're noticing you're getting 50 new patients. Okay. That's amazing. A month for practice is great. 50 new patients is wonderful. Should I fall back on my marketing? Maybe not. Just don't spend more. Okay. And then what we found is we're getting new patients, but mostly now it's referrals.So I'm actually haven't spent more on marketing in the last year. It's just been kind of the same. So over time, when your brand develops and your practice develops, you may not need to spend this money all the time. You may not need to add more fuel to the fire. it can carry on in itself by creating the environment that a patient will want to come back and see you guys and maybe refer a family member because referrals are above all the best.They are the best. That's why reviews. You always want to make sure your reviews are very good. you really want to get everyone involved and gamify your reviews and gamify your practice so that everybody in the practice is aiming towards making sure that your ratings online is always at its best.and it's because this unfortunately in our society will hurt you the most. And it doesn't matter who you are, what your name is, blah, blah, blah. one time I referred, I know he's an excellent doctor. He's amazing actually. he's on a study club with me and does all this stuff. I was referring him over to someone and I went on his Yelp and I'm like, Oh no. I know. He's really good. What are these on there? Right. And then like, I was like, Oh my God, that's his reviews. And then it makes you even question if this guy is good. Right.And you're like, no, he's awesome. What is that? And then, uh, you know, that's going to make your practice suffer. And it's also going to, uh, definitely create a taste in someone's mouth when they come into your practice that they immediately think you're going to be bad, but have to always maintain those reviews.You always have to put a positive, self out there, even if you're having super crappy day, which a lot of us do, obviously we, this is why also this practice lifestyle is stressful because you can have a crappy day, but you have to walk in and be all smiles. It is good. No one is dying next door. You know, like, Oh, like, you know, you want to be really, I didn't come inand, and give that kind of persona.And it really helps build up those reviews and just make sure that you are constantly also asking for them. You don't want to just assume they're going to leave you a review because the person who's going to leave you the reviews that when you don't want leaving a review, but the person who was like, you guys are awesome.You should ask them. Even as the dentist, I don't know why we think we're above that. We're not above that. This is still, this is your practice, right? this is what you spent your money and your time and your blood and your self, your all that on. And if someone is, saying, wow, and giving you some credence on your practice, they love it.Then ask them, you know, I know it's going to take a lot of time out of your day. I really appreciate if you just do that. Um, if you don't want to, no problem, but I just like, it really helps us out and humble yourself. you should always humble yourself in life and in your practice and in your chair is nothing that glorified you above anybody else.You know, stoop down to always look at the patient when they're talking to you, not at their mouth, but in their eyes. sit at their level. Don't stand above them, bring them up when you're talking to them, not lay them down. You, these, this is never have a opinion of yourself.You certainly just always to just level yourself up with your staff and with your patient. And I parent promise you, these reviews are going to read for themselves because now you are. You're real. you're not fakely asking, Hey, you want to leave us a review?And like you were just a dick to them the whole time. Now you're asking for, right? so make sure you keep up with that the whole time. Michael: Yeah, I like that authenticity, right? So then when it comes to, you mentioned there's something, you do, you have a system that you like to reproduce. When it comes to these practices, what is it? Rhonda: Yeah, so the systems are and they can vary between different offices, but systems it's such a word that's so loaded because a lot of times like we have systems and what does that mean? Right? What is the system? So a systems is. the time a patient calls your office and even before that, how did you get that call?How did that call get intercepted? how did the person answering the phone answer that phone? How are they put into your scheduler? How are they followed up with? These are systems. So the step by step by step by step of getting a patient ultimately in the chair in your office.going over your treatment plan and now appointing them for the treatment because you have to appoint them. You can't just say, I got you in the chair. I did a profi and now you're gone. That's not how you need to reappoint them. an order for that patient to be successful and in your chair and having, and I don't want to, I'm going to just divert a little bit, a patient. value comes from their recare and recall and reemergence of them back into your system. One person comes in and you never see them again. That was not a successful new patient encounter. That patient goes on an inactive list. That patient is essentially Lost. You spent marketing dollars on them.You spent all the time on them. You paid the hygienists to see them. You did saw the assistant. You spent the time with them and it's lost, right? You need to create a systems. where a patient that sits in the chair reappoints themselves for either follow up cleaning or follow up care or whatever it is and stays within your practice, right?And so they stay within your active patient pool. Uh, we consider like active patients, someone who's been at least in within the year or 18 months or whatever it is. So keep mindful of that. This patient needs to be seen for recare. don't call it recall because recall sounds like something's wrong with you, right?So I would recommend that you say recare appointment rather than a recall appointment. and then I give that that's credit to UCLA's Dr. Goldstein practice management class, because I remember that was a, one of the slides on his, uh, I never appreciated that until practice where I remember saying, we'll see you on recall.And then the patient was like, Is it like, wrong, like something is wrong, like it's recalled, like, right? So, like, no, no, we just need to re carry, right? And so it's re carrying, the vocabulary is also important. Anyways, these are all part of systems, right? The vocabulary, the way you speak, the way you point them, the way you follow up with them.And it needs to be laid out. in a way where it's not printed and in a binder and put somewhere collecting dust. Welcome to 2023. Everything is online, right? Everything is online. Choose whatever system you want to do, but make sure it's accessible to everyone and that everybody knows your systems from the front office to the back office.Everyone needs to be aware of the way that your practice runs and how you would handle certain situations. Because once you, as a business owner, Leaves or moves away or whatever not leaves like physically leaves this practice and now comes into a perspective where I'm at where I'm mostly Managing I need to make sure people are aware of how to handle a situation without calling me a hundred times, Michael: right?Yeah, gotcha. So you created this systems how like you just record every single thing you're doing and you're like, what's working? And then pivot To do better and better and better, or? Rhonda: Absolutely. And how many times I've been asked, like, can I have a layout of your manual?And I would say, honestly you need to look at your practice, from a specific, It's, not subjective, it's really objective the way that you should be looking at your, practice. Like, so you need to handle each and every practice needs to be done differently. And so if one thing works in one practice may not work in another, but make sure you are understanding what worked.What marketing tactics worked, uh, how your systems are, the way that you walk a patient to the back, do you have a routing slip, because that's part of our system. Some people don't have routing slips, where it says next visit, where it says when the last cleaning was. These are part of systems.Does a routing slip work for you? Do you want your assistant to write your notes? If they want to write your notes, you have templates for them. These are specific things that may work for practice to practice, but see what works for you and get that written down somewhere. That's accessible. And not only in your head, it needs to be transcribed because it's going to be ultimately in order to scale and not only to scale, you can remain in your own practice, but maybe over a couple of years, add more dental chairs, maybe by the building, whatever it is, you don't have to go into multiple practices.There is some dentists. that are very near and dear to me, which I love, and they're killing it with one practice, giant location, like one location. It's huge. Right there. They see as many patients as I do, but just in one location. And so they've scaled. their practice, their one practice to an extraordinary size and they have, worked their systems to what works for them.Michael: Gotcha. Interesting. Okay. So then the systems is tailored to like the practice, obviously, right. But at the same time. I guess it's more like we have to start documenting everything right now and then kind of continue to pivot and pivot. Yeah. Rhonda: There's a lot of like, HubSpot may have something, but like also there's something called training all that also has like an online app, um, that you can do.There's a lot of sites that you can actually create, uh, like leaderboards. For your practice, and that's really good because you can put quizzes on there, like when you're training someone, how do you train them? Do you physically have to train them? Like, because some people learn differently, you may need to, um, Train them, physically show them, show them pictures, show them video, and then maybe take a quiz at the end, like, you know, so yeah, there is a lot of systems that you can look into that may fit your practice, different pricing and all that kind of stuff, but I would recommend is online stuff, app, you can even right now, you can find a bunch of developers that can develop stuff just for you. I utilize a lot of AI in my practice. and, with the development of AI, I've utilized AI where a lot of people have never even thought to use AI, but I've gotten people who develop AI to specifically build stuff for my practice that I think that has helped. I've paid them out and it's just mine. It's not anybody else's. You can't actually go buy it, but I thought this is what I need. And with the cloud based systems, like, so I used to have All my practices were on a server and we were using, but they're now cloud based systems, like, I'll use a different word besides systems but practice management systems, So practice management systems, sometimes it used to be on a server. Now you'll find a lot of them on the cloud. The cloud based servers are a lot better because you can really build. softwares within them that can function for your practice and specifically for them. And you can get the coding and all that kind of stuff.You can find them on like squad help or whatever. Um, but you'll, you can find people who are really good in development and build stuff for your practice. Um, and then that goes into even apps. Maybe you can make an app for all your videos and your, web, information, like your employee handbook and stuff can be on there too.Michael: What have you created with, so far Rhonda: for your practice? So far I have a robot that calls all the dental insurances that are, because we're out of network and we still have concierge dental. So the concierge style. So even if they have dental insurance, we tell them, sure we'll get a breakdown for you and send it out.Ri

Embarking on the journey from product-market fit to go-to-market success is a pivotal moment for any SaaS startup. It requires a strategic approach and a keen understanding of market dynamics. The CFO plays a crucial role in guiding the company through this critical transition. In this episode on the Grow Your B2B Podcast, we explore the important aspects and best practices that can help startups navigate this journey successfully. Our subject matter expert is Joyce Mackenzie Liu the Founder and CEO of Pegafund a company that provides fractional CFO services and leadership upskilling to high growth, investor-backed SaaS businesses. Joyce shares her insights on strategic financing for SaaS companies, particularly in achieving product-market fit and go-to-market success. She emphasizes the importance of understanding product metrics, customer feedback, and financial stability to determine product-market fit. Joyce also highlights the significance of having accurate financial reporting and leveraging SaaS metrics to make informed strategic decisions for growth. Furthermore, she discusses the evolving role of the CFO, emphasizing the need for business intelligence and commercial expertise in a rapidly changing market. Key Timecodes (0:28) Show and guest intro (1:24) Why you should listen to Joyce Mackenzie Liu (2:33) What is product market fit (5:29) How to recognize that a company Has achieved product market fit?  (7:57) What does go-to-market success actually mean? (9:0) Common financial mistakes companies make while trying to achieve go-to-market success? (11:27) How to get your books in order (12:06) The financial challenges when transitioning from product market fit to a successful go to market strategy (16:12) Which financial metrics take on increased importance after reaching product-market fit? (19:37) The best practices which impact the success of go to market. (24:21) How to measure the ROI (Return on investment) of the different go to market strategies. (26:28) What is the future of a CFO?  (30:31) How to grow towards 10K MRR (31:04) How to grow towards 10 million ARR (33:38) What Joyce wishes she knew 10yrs ago

In this episode of the Crazy Wisdom Podcast, host Stuart interviews Maranda Dziekonski, a CS executive and CCO. They talk about business, touching on topics like the importance of human aspects in business, the power of having a strong mission, and addressing company crises. Dikonsky also explains how she defines business and shares intriguing insights about the role of philosophy in business. Further, they discuss the state of manufacturing in the U.S. and how AI might affect the world of work. She also provides tips for startups on maturing while maintaining their core ethos. The conversation delves into contrasting the perceptions around the end of San Francisco's reign as a tech hub. 00:02 Introduction and Guest Welcome 00:23 Understanding Business: A Deep Dive 01:03 The Importance of People in Business 03:04 Bridging the Gap between Ideals and Reality in Business 07:08 The Role of Philosophy in Business 07:22 The Human Component in Business 08:24 The Challenge of Measuring ROI 09:20 The Value Cycle and Problem Statements 20:26 The Future of Manufacturing 23:29 The Impact of AI on the Tech Industry 26:00 Chat GPT and its Impact 26:30 Critical Thinking in the Age of AI 28:26 Challenges of Dealing with Automated Systems 29:50 The Pendulum Swing in Customer Service 31:39 The Competitive Landscape of Startups 32:39 Life's Challenges and Managing Stress 37:42 The Hippie-Business Connection in Startups 44:48 The Evolution of Tech Hubs: From Michigan to San Francisco 46:54 Is San Francisco Dead? The Future of Tech Hubs   Definition of Business Maranda defines business as a transaction between two entities, which could involve exchanging money for a service or a service for another service. Learnings in Business Emphasizes the importance of people in business. Shares a personal experience from the SVB crisis, highlighting the value of transparency and honesty in leadership. Team members offered to delay their paychecks, illustrating the strength of a committed and inspired workforce. Bridging the Gap Between Ideals and Reality Maranda stresses the need for flexibility and contingency planning in business. Highlights the human component in business planning, accounting for personal desires, and motivations. Importance of Diverse Perspectives Advocates for including multiple perspectives in business processes and decisions. Discusses the culture of debate and openness in her current company, where challenging ideas, even those of higher executives, is encouraged. Philosophy and Business Believes that business and philosophy are interlinked, especially when dealing with human behaviors and decisions. Points out the human-driven nature of ROI (Return on Investment) and its subjective assessment. Handling Intangibles in Business Discusses the challenges and methods of quantifying intangibles, like time savings in processes. Shares experiences from her past roles to illustrate how intangibles can be made tangible through efficiency gains. Manufacturing and AI's Impact on Jobs Reflects on her manufacturing background and the ongoing relevance of manufacturing jobs. Discusses the potential disruptive impact of AI on tech jobs, emphasizing the need for critical thinking skills. Balancing Tangible and Intangible Aspects in Business Highlights the unpredictability in business and life, advocating for adaptability and understanding that not everything can be measured or foreseen. Manufacturing in the U.S. and Global Supply Chain Shares insights on the fragility of the supply chain and the complexities of onshoring manufacturing. Future of Work and Human Skills Ponders over the future role of humans in an increasingly automated world, stressing the importance of skills that are uniquely human, like critical thinking. Conclusion Maranda's insights reflect a deep understanding of the human element in business and the need for adaptability, diversity, and ethical leadership. She stresses the importance of preserving company ethos during growth and balancing the drive for innovation with operational maturity. Notable Quotes "People matter more than most leaders credit in their business plan." "Flexibility is key in business; expect plans to fail and have backups." "Multiple perspectives are crucial for a well-rounded business approach." "Human behavior plays a significant role in ROI and business decisions." "Efficiency and innovation can make intangible benefits tangible." "Critical thinking will be a safeguard against automation in jobs." "The unpredictability of life and business requires adaptability." "Manufacturing's complexity cannot be overlooked in the push for onshoring." "The future of work may pivot more towards uniquely human skills." "Maintaining company ethos is crucial during growth and scaling."

Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on Investment) conundrum on its head. Our guest, Ciara Stokeland, offers a fresh perspective that can completely change the way you think about your ecommerce journey. Ciara advocates a broader approach to ROI. She encourages us to apply “ROI thinking” to every aspect of our business. Start with a budget check to assess costs' impact on your net profit, then set clear ROI expectations. Discover how to strategically make ROI thinking a cornerstone of your business strategy. Remember, “resources” don't just equal money; your time and effort are equally crucial. Transform your e-commerce success by embracing ROI thinking and making strategic choices. Before you swipe that credit card or commit to a new project/course/strategy, tune into this episode and unlock your business's full potential.   https://thesocialsalesgirls.com/frustrated-by-wasting-time-and-money-a-new-approach-for-getting-roi-episode-183 If you'd like to connect with Ciara and explore her expertise further, visit her website at https://www.ciarastokeland.com/   Related links: How To Get Control of Your Money https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/ A Profit First Expert Shares How To Manage Inventory https://thesocialsalesgirls.com/a-profit-first-expert-shares-how-to-manage-inventory-episode-82/ Grow Up Your Business and Get More Profit https://thesocialsalesgirls.com/grow-up-your-business-get-more-profit-episode-77/ -------------------- Stop wondering if you're “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this episode of The Private Practice Elevation Podcast, we will be discussing the topic of Return on Investment (ROI) for marketing in your private practice.    ROI stands for Return on Investment, which refers to the benefit that you expect from an investment activity.    In the context of marketing, ROI measures the effectiveness of your marketing efforts and helps you determine whether your investment is generating the desired results.    Our guest today is Carla Titus, the founder and CEO of Wealth and Worth Within, a fractional CFO firm that provides consulting and advisory services to growing businesses, especially in the mental health space.    Carla has extensive experience in finance and has helped numerous businesses improve their financial planning and decision-making. In This Episode, You'll Learn: The importance of financial knowledge for small business owners The need to outsource and delegate financial tasks Definition and importance of ROI (Return on Investment) Mindset challenges and the need for cash reserves The importance of discipline and consistency in marketing Tracking and measuring ROI through data analysis The importance of conversion rates in marketing strategies Tips for tracking ROI and projecting future growth The role of financial planning in business growth  

I just bought a horse! You heard that right! NOT house...HORSE! :) I was recently talking with my sister in law Janelle, and I was asking her about her horse business. We got talking and I could smell opportunity for her and me! Now here we are a few weeks later and I'm the proud owner (co-owner) of a beautiful baby barrel race horse names Fergi! More importantly in this episode I take you inside of my brain and what I was looking for during this call. How I was quickly able to spot the opportunties that were available. I also help you better understand ROI (Return on Investment) and how understanding this has made me a lot of money and helped me to better spot opportunties and structure deals and I teach you how you can do the same! This isn't something I talk about a lot in too much detail but want to talk about more in future episodes. Please reach out to me and let me know if you grasped the concept and let me know of anything I can clear up in the future! As always you can reach me at justin@millionaireuniversity.com Enjoy the episode! and please share it with a friend!