Podcasts about value ladder

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Best podcasts about value ladder

Latest podcast episodes about value ladder

Creative Caffeine
What Level of Question are You Playing at? 5 Levels of Value

Creative Caffeine

Play Episode Listen Later May 6, 2025 10:39


One of the compliments I receive most often in my work is something along the lines of:“You ask such great questions.”This probably comes after I ask someone some questions that I'm curious about. You get better at asking questions when you begin seeing them as a tool to have better and more valuable conversations. Questions set the frame of the discussion, and so leading someone is often about questions rather than making statements. Questions can be used for a variety of different purposes. Today I wanted to outline 5-levels of value oriented by particular questions that people ask of me and ask themselves. If you want to create/expand value, ask questions higher up the ladder.The Value Ladder: 5-Levels of Questions for Leaders1. “What do I do?”When you are working in a new role you've never been in before, you get tripped up on the question “What do I do next?” When you don't know what to do, you don't act. And so you wait or search for someone or something that can tell you what to do. Most often, this is a way of procrastination. You can't act until you clearly see a specific, short-term step and action you can take. What do I do is the lowest leverage and least valuable question to ask of yourself or others. But it is often the place we start.2. “How do I do it?”Many people take similar actions, but not all get the same results. Why? When you don't understand the “why” behind how something works, you lack proper form. Form is “how” you do something. “How” is a question about form. How helps get you to feel/experience the action rather than intellectually understanding it. How is for practitioners seeking to learn how to apply something they've learned. How is for doers… in an organization, team, community, or political structure. “How” is, relatively low value. Often, to succeed with how, you sell something at lower price points and therefore must have a large audience.This is why “how” is the most prevalent form of content on Youtube, for example. “How” is also the easiest question to waste your time on. “How” is a great game of telephone. You read someone else's “how” and translate it poorly to your own situation and then get frustrated by not getting the right results.3. “Who?”When you wake up to the limits of your own “doing” you begin to see the benefit of collaboration, hiring, delegation and managing and leading a team.Who is the first leadership question outside of self-leadership. Who is the shift from Founder-Doer to CEO-Manager, from actor to recruiter. Who marks the beginning of systems-level questions. Before you get to “who” you focus on your input into the system.When CEO's come to me with struggles for their personal productivity, I often take them out of “how” questions and into “who” questions. I'm less interested in them and more in the teams and systems that support them.4. “Where should we go?”Systems need direction. “Where?” charts the course. “Where” is about the future, whereas the previous questions are more about the present. Where questions are about owning the responsibility of taking people into the unkown. If organizations don't know where they are going, then everyone is working out of sync and unison. Where is one of the greatest possible filter questions because it completely changes the course of a company or team. Change the where, change everything. A where question for Kodak Cameras was: “Double down on Film, or Enter the Digital Camera Space?” A question for NASA is: “Moon or Mars next?” As you can see, asking “Where” is risky. This is why “Where” is the CEO's question. With “Where?” there are consequences, or regret. Aligns a system to a destination, puts resources on the line, and creates definitive direction.The trick of understanding organizations, communities, and political parties is that they crave direction. They ask, “Where are we going…together?”5. “What does it mean?”The final level of value is in meaning questions. When you're so distracted by the doing of things, you try to ignore lives deeper questions around meaning or meaninglessness.The good news is that we are meaning-making machines. Meaning making is about how we interpret the events around us, and how we contextualize every other question listed above. The highest levels are about context.In meaning questions, you are playing with the container, not the contained. You start playing with the rules, the stadium, the field, not the game or players on the field. You start working on the museum rather than the art sitting in it. Meaning is about creating context, and context is how we come to understand ourselves and the world. Context creators, meaning makers are storytellers. This is why Steve Jobs didn't say, “The most powerful person in the world is the doer, the creator.” He said,“The most powerful person in the world is the storyteller.”Stories write and create invisible scripts and lines of action. Leaders working at this deeper level are playing a more invisible game of power and creation that comes from generating systems without being stuck inside of them. These leaders allow, encourage, and generate the success of others without being seen or heard.“A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.” Lao TzuThese inventors challenge our current frame of reality. They see outside of the container. If Tom's Shoes invents “Buy one pair of shoes, donate one pair of shoes” as a way of making our consumption, and then other companies follow suit, eventually forgetting the original creator of such an idea or protocol. Tom created new meaning.Climb the Ladder of Your Own QuestionsThe next time you feel stuck, I want to offer a little challenge:Don't immediately look for a better answer.Ask:Am I even asking the right question?What level of the ladder am I playing on right now?What happens if I climb one rung higher?

Course Building Secrets Podcast
How a Smart Value Ladder Helps You and Your Customers Scale Together

Course Building Secrets Podcast

Play Episode Listen Later Apr 8, 2025 13:15 Transcription Available


What if your offers weren't just a jumble of products, but a smart journey that helps both you and your clients scale together?In this episode of the The Scalable Expert podcast, Tara breaks down how to build a value ladder that aligns with the need for growth for both you and your customer. You'll learn why disconnected offers burn you out and confuse your audience, and how to create a clear, scalable path that meets your customers where they are and moves them toward transformation.Using a simple and relatable analogy, Tara shares how your value ladder should reflect both the journey your customers go through and the one you're going through as the expert... building toward true scalability without maxing out your time or energy.

Men Of Honour
The 5 Levels of Her Sexual Value Ladder

Men Of Honour

Play Episode Listen Later Jan 21, 2025 3:32


Are you a high-performing CEO or C-suite executive feeling stuck in a sexless marriage? You're not alone—and the solution might surprise you. In this video, we break down The 5 Levels of Her Sexual Value Ladder, a powerful framework that reveals how a woman's view of intimacy evolves within a relationship. From feelings of disconnection to a thriving, deeply connected bond, every stage of this ladder provides insights into what's missing and how to rebuild intimacy. This isn't just about fixing your marriage—it's about becoming the leader who inspires respect, desire, and connection both at home and in your career. In this video, you'll discover:1️⃣ Why she might feel disconnected and how to help her move forward.2️⃣ The key turning points that shift intimacy from a chore to a joyful connection.3️⃣ How understanding her journey can reignite passion and respect.4️⃣ The surprising connection between intimacy at home and success in the boardroom.

Sales Copywriting and Content Marketing Hacks Podcast
Episode 245: The Value Ladder Genie Walk-Through - Learn How to Tell Bring Offers That You Cannot Refuse

Sales Copywriting and Content Marketing Hacks Podcast

Play Episode Listen Later Dec 11, 2024 44:00


Jim Edwards and Stew Smith discuss what a Value Ladder is and how to make one you're your business offers. This is your opportunity to discover how to effectively brainstorm a value ladder for the first time or refine your existing one.In this presentation, I'll guide you through a step-by-step process to plan out a profitable map that automatically creates profits. If you're serious about maximizing your earnings, drop what you're doing and watch the replay right away.Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at https://www.facebook.com/groups/copywritingandcontenthacks. This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Sales Funnel Radio
...[customer] DOESN'T Wanna Buy Your Whole Value Ladder

Sales Funnel Radio

Play Episode Listen Later Nov 22, 2024 21:05


Not everyone wants to buy everything in your Value Ladder. The myth that customers must buy something cheap before you can pitch them something expensive is TIRED, and WRONG.

The Leveraged Practice Podcast
Ep. 271 Should You Lower Your Prices?

The Leveraged Practice Podcast

Play Episode Listen Later Nov 6, 2024 18:23


In this episode of the Leveraged Practice Podcast, Stephanie Clairmont dives deep into current market trends and consumer behaviour to answer the burning question: should you lower your prices?  She discusses the impact of inflation concerns, discerning consumers, and the increasingly noisy online world on your health and wellness business. Stephanie provides actionable advice on creating a tiered product portfolio, leveraging different online program models, and adapting your marketing strategy to build trust and rapport in today's market.   Key Takeaways: The online learning and health and wellness industries are still growing despite economic concerns. Consumers are more discerning and price-conscious, demanding more value and touchpoints before purchasing. Lowering prices is not always the solution; creating a diverse product portfolio with tiered pricing is key. Diversifying income streams with leveraged offers like group programs and self-study courses can increase revenue and impact. Marketing strategies must adapt to build deeper relationships and trust with potential clients.   Actionable Steps: Analyze your current offerings: Evaluate your current services and identify opportunities to create different tiers or package your expertise into various online program models. Explore the 7 models of online programs: Sign up for Stephanie's free training to learn about the 7 different models and how to expand your product portfolio with various price points. LINK Create captivating offers: If you're struggling to sell your existing online programs, consider Stephanie's "Captivating Offers" course to master packaging, positioning, and pricing. LINK Adapt your marketing plan: Incorporate long-form content like blogs, podcasts, and newsletters to build rapport and nurture relationships with your audience.   Resources Mentioned: Free Models Training Captivating Offers Course   Remember: You have the power to make a bigger impact and achieve greater success by understanding market trends and adapting your business strategy accordingly.   If you enjoyed this episode, you might also enjoy: Ep. 265 How to Completely Eliminate Private 1:1 Sessions Ep. 266 How to Fill & Sell Out Your Online Programs Ep. 268 Should I Start with a Course or Coaching?

The Happy Hustle Podcast
1 Funnel, 1 Offer, 1 MILLION, 1 Month: The Secrets Behind Generating 500 Million Online with the Top 1% Marketer and Funnel Expert in the World, Bryan Dulaney

The Happy Hustle Podcast

Play Episode Listen Later Oct 29, 2024 50:09


Are you ready to level up your marketing game?In this episode of The Happy Hustle Podcast, I chat with Bryan Dulaney—a true marketing legend, serial entrepreneur, and author—to uncover the secrets behind his success with high-ticket offers and powerful marketing funnels. Trust me, if you're an entrepreneur who's eager to learn the art of crafting successful funnels and offers that lead to serious results, you won't want to miss this one! Brian's insight is pure gold for anyone looking to make an impact while building a profitable business.Brian emphasizes a crucial element in today's marketing landscape—narrative. It's not enough to have a product or service; you need a story that resonates with people on a personal level. Why? Because stories build trust, and trust is the foundation of any high-ticket sale. During our talk, Bryan shared how you can leverage storytelling to establish authenticity and deepen the connection with your audience, transforming potential clients into dedicated fans.We also dive into the world of high-ticket offers. High-ticket sales may seem intimidating, but Bryan breaks down how the right funnel, combined with a targeted approach, can make all the difference. He highlights the effectiveness of offering discounts to attract clients willing to serve as case studies, allowing you to showcase real, tangible results that speak for themselves. This strategy is all about creating undeniable value and building proof points for future clients.Whether you're an aspiring entrepreneur or a seasoned pro, Bryan's insights are bound to level up your game. Tune in to learn how you can build trust with your audience, maximize high-ticket offers, and leverage AI without losing that all-important human touch. Don't miss this episode if you're serious about building a business that not only grows but thrives—all while loving every step of the journey!In this episode, we cover: 02:18 The Importance of Narrative in Marketing05:24 Building Trust and Engagement with Your Audience08:58 Understanding the Value Ladder and Ascension10:13 High Ticket Offers and Their Importance12:12 The Rise of the Self-Education Industry14:01 Creating Effective Funnels for High Ticket Sales18:14 Crafting Offers with Desired Outcomes20:27 Creating Content with Purpose23:43 Discounted Offers and Building Case Studies24:10 Strategies for Rapid Audience Growth32:42 Leveraging AI in Business Connect with Bryanhttps://www.facebook.com/RealBryanDulaneyhttps://www.instagram.com/bryandulaney/https://www.youtube.com/user/bryandulaney/videos Find Bryan on this website: https://perfectfunnelsystem.com/Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featuredGet a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

Dark Horse Entrepreneur
EP 479 Building a Value Ladder From Core Offer to Upsells and Downsells

Dark Horse Entrepreneur

Play Episode Listen Later Sep 17, 2024 13:31


In Episode 479 of The Dark Horse Entrepreneur, Tracy Brinkmann delves into the transformative strategy of building a value ladder to boost your business growth. Learn how to align upsells and downsells with your core offer, follow real-world examples, and get actionable steps for creating a strategic value ladder that maximizes your customer lifetime value. Tune in to discover how to enhance every step of your customer's journey today!

The Not For Lazy Marketers Podcast
648: When To Create Additional Offers & A Value Ladder - The Scaling Code Series #3

The Not For Lazy Marketers Podcast

Play Episode Listen Later Jun 27, 2024 13:37


Curious about how to boost your revenue and better meet your audience's demands? In part three of this podcast series, I'm exploring a game-changing strategy from The Scaling Code: determining the perfect time to diversify your offerings and construct a value ladder. We'll discuss the nuances of this strategy, the right timing for your business, and how to effectively serve your audience's needs. Let's dive in!

Grit
Building a value ladder

Grit

Play Episode Listen Later Jun 26, 2024 22:33


Time to tell you all about my new value ladder while teaching you how to make your own!    Ready to take your biz to the next level? Join Next-level CEO Mastermind!   Want more content? Follow me on the 'gram & YouTube! Insta: @jessicastansberry YouTube: @jessicastansberry

Wealth Unchained
Wealth Empowerment Challenge - Abundance in power of now & creation

Wealth Unchained

Play Episode Listen Later Jun 19, 2024 51:48


Welcome to Day 3 of the Wealth Empowerment 4-Day Challenge! Today, we're diving deep into how you can achieve abundance in the present moment whilst planning to maintain that abundance into the future. Today's focus is on abundance in the power of now & creation.  Highlights Step 5:  Discover the power of now being an Independent Financial Planner How to master being an Independent Financial Planner with simple, yet savvy, financial planning cash flow forecasting technology you can use for yourself and your clients immediately. Bring your STAR Wealth Strategic Plans to life, seeing is believing. Reveal your money, financial or profit goals to support your best life, and step into the power of wealth CREATION.   Step 6: Why YOU are your biggest wealth asset, not money! Uncover your revenue goal in business to create the wealth to live your best life and be financially free. Why design your Ideal Week and Year and design your Value Ladder to step into wealth creation for you. How to conduct an Asset Audit for your personal wealth creation to uncover your USP method.   Resources: If you want to learn about cashcalc and understand how you can start using it in your business, register here for your bespoke personal call with their team   Follow Emma Wright The Wealth Rebel HERE on Instagram   Connect with Emma on LinkedIn   Join Emma's free Facebook group HERE   Access Emma's FREE 4 part video series on how to Learn the secret STAR code to empower you to live a life you love, have everything you want in life and make more money than you will ever need to leverage your impact   3 steps to Become Your Own Wealth Manager Masterclass - instant access   Connect with Emma through a 1-2-1 below or chat or email her at hello@myindependentwealth.com Visit the Independent Wealth website for other wealth resources Book a discovery call with Emma here    

TwoBrainRadio
Simple Income-Boosting Tactics From a Top-Earning Gym Owner

TwoBrainRadio

Play Episode Listen Later Jun 6, 2024 26:19 Transcription Available


Imagine paying yourself $16,000-$38,000 per month as a gym owner. Today's guest on “Run a Profitable Gym” does just that. In this episode, host Mike Warkentin sits down with top-earning gym owner Darren Thornton of Defy Functional Fitness in Toronto, Canada. Darren, a regular on Two-Brain's leaderboards, shares actionable steps you can take right now to grow your business and pay yourself more. For starters, he says to figure out how much you need to earn, then work backward to determine how many clients you need and what you need to charge to meet that target. Focus on reaching a high average revenue per member (ARM) by offering premium services to help clients reach their goals faster. Then figure out what roles you can easily replace yourself in so you can focus on high-value roles that generate more money for your business.A mentor can help you do all this quickly and effectively. Tune in to hear more of Darren's top income-boosting tips, and you can also check out his last appearance on the show via the link below. LinksTips for Extreme Average Revenue Per MemberGym Owners UnitedBook a Call 1:24 - Increasing Darren's ARM5:19 - Value Ladder exercise8:19 - Tactics for increasing ARM12:10 - The rundown on Darren's gym18:52 - How mentors help you reach goals

Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

“What should I charge?” Every creator asks this question. Don't worry, we've got you! In today's episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement. (0:00) — Intro (1:00) — How should we think about pricing? (2:55) — Where to start on the Value Ladder (VIP) (9:50) — Going down the ladder (High) (13:53) — The worst place to be (Mid) (20:03) — Do not price at this number (28:15) — The low-end of the Value Ladder (Impulse + Free) Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot

theREsource podcast
Mastering Social Media Without Being Present!

theREsource podcast

Play Episode Listen Later Jun 3, 2024 32:15 Transcription Available


In this episode, Ryan Hills sits down with Michelle Berman-Mikel to discuss effective strategies for maintaining a strong online presence, the importance of a value ladder, and the concept of the black line approach. Learn how to stay ahead in the mortgage and real estate industries with actionable insights and practical tips. Don't miss out on this game-changing episode! 0:00 - Intro 1:15 - How The Black Line Strategy can Massively Improve your Business Today! 7:00 - What is a Value Ladder and How can it Help Me?  8:00 - What's Your ONE BIG THING!?!  9:00 - How to have a Social Media Presence…without being Present  13:00 - The BIGGEST Gap and Opportunity in Social Media!  17:00 - 90 Day Challenge!  20:00 - Content Creation Pitfalls and the 3 C's to help improve your ROI!  Show Links: Michelle's Instagram Media PD Website Tag an industry pro, share within your team, and post to your local groups & associations!   Love this podcast? Subscribe Today! https://theresource.tv Youtube: Watch Now! Join our thousands of FB fans: http://www.Facebook.com/TheREsource.tv Twitter: https://twitter.com/theresourcetv Instagram: https://www.instagram.com/theresourcetv

Recruiting Conversations
Reverse the Turnover Trend: The Dynamic Leader's Playbook

Recruiting Conversations

Play Episode Listen Later May 28, 2024 16:02 Transcription Available


Today, Richard explores a transformative approach called reverse recruiting, where the focus shifts from not only hiring team members but also actively recruiting them to stay and grow within the organization. In industries with high turnover rates like real estate, insurance, and mortgages, Richard discusses the crucial role of dynamic leadership in both attracting and retaining talent. He contrasts dynamic and static leadership styles, emphasizing that the ability to grow, innovate, and execute rapidly are key traits of leaders who successfully reduce turnover and foster team loyalty. Richard introduces the concept of a value ladder to create interdependency within teams, ensuring that every member feels integral to the team's progress. This strategy not only enhances retention but also encourages personal and professional growth among team members. Here's the lineup for today's discussion: 00:00 Introduction to Recruiting Conversations 00:35 The Essence of Reverse Recruiting 00:52 Key Markers of Successful Leaders in Recruitment and Retention 03:23 Dynamic vs. Static Leaders: Characteristics and Impact 08:11 Building a Value Ladder for Team Growth and Retention 14:12 Vision Casting and Future Growth for Dynamic Leaders 14:56 Closing Thoughts and Resources Join us as Richard inspires leaders to assess and elevate their leadership styles, fostering a culture of continual growth and retention in their teams!

Casting The Pod with Adam Schaeuble
477: How to build a value ladder for your online business offers.

Casting The Pod with Adam Schaeuble

Play Episode Listen Later May 21, 2024 19:48


If you are a podcast that is leveraging your show to build an online business it's really important to understand the concept of a value ladder. A value ladder will allow you to put the correct offer (with the correct price point) in front of your ideal clients.  In this episode I will break down two types of value ladders that I use: The Base Value Ladder. The Recurring Income Graduation Ladder. ********** Use this link to start your FREE two week trial membership inside of The Download Growth Club: https://www.podcastingbusiness.school/offers/RY62WB2h   You can get additional info on the Download Growth Club membership HERE: https://www.podcastingbusiness.school/download-growth-club

The Josh Hall Web Design Show
318 - The Value Ladder Approach to Getting Web Design Clients with Kyle Prinsloo

The Josh Hall Web Design Show

Play Episode Listen Later Mar 25, 2024 65:58 Transcription Available


Kyle Prinsloo, founder of freelancerfam.com, a private (and free) discord community for web design freelancers shares how he started as a freelance web designer with a “value ladder” approach to getting clients.In This Episode00:00 -Introduction07:32 - Web Design Journey12:51 - Learning the Basics17:38 - Being in a Community22:13 - Clients around the World27:41 - Platform Transition31:43 - Create Recurring Income38:39 - Doing What you Enjoy44:58 - Value Ladder of Knowledge47:53 - Pricing with Different Platforms56:59 - Giving it Time to BuildGet all links, resources and show notes at:https://joshhall.co/318Here's your limited time offer to join my new course Scale Your Way:

Neuroscience Meets Social and Emotional Learning
PART 6 Review of Wallace D. Wattles The Science of Getting Rich on ”How to Think in This Certain Way”

Neuroscience Meets Social and Emotional Learning

Play Episode Listen Later Jan 14, 2024 22:11


Welcome back to SEASON 11 of The Neuroscience Meets Social and Emotional Learning Podcast, where we connect the science-based evidence behind social and emotional learning (that's finally being taught in our schools) and emotional intelligence training (used in our modern workplaces) for improved well-being, achievement, productivity and results—using what I saw as the missing link (since we weren't taught this when we were growing up in school), the application of practical neuroscience. I'm Andrea Samadi, an author, and an educator with a passion for learning and launched this podcast 5 years ago with the goal of bringing ALL the leading experts together (in one place) to uncover the most current research that would back up how our brain learns best. Welcome back to PART 6 of our review of Wallace D. Wattles, The Science of Getting Rich. In this classic book on thinking, this book describes how each of us shapes the events around us, creating much of the positive riches in our own personal and professional lives. Rhonda Byrne, creator of the movie The Secret[i], said she stumbled across The Science of Getting Rich and has "never been the same." This was one of the first seminars I sold when I worked with Bob Proctor back in the late 1990s, and he mentioned to me in our interview on EP 66[ii] that his business took off after Rhonda Byrne's The Secret took off. There is true magic within the words written within these pages, and like all of the books we dive deep into, it's the application of what we read here that has the potential to change our life forever. If you enjoyed our Deep Dive into Napoleon Hill's Think and Grow Rich[iii] book, or the 4 Part Series of The Silva Method,[iv] (that I'm going to revisit after this study is complete) the concepts we will cover in this review go hand in hand with those Deep Dives. I'm currently studying Hill's “Think and Grow Rich” with Paul Martinelli[v], who teaches this book like no one else and I'm constantly reminded of how important our ability to “think” really is. Napoleon Hill titled his book with four simple words. He picked “think and grow” as the first three, and we covered in this series the power of our thoughts. Now, we are learning through the words of Wallace D. Wattles, that once we know how to think and grow, we can next add the rich part, and he shows us there is a science to this. I always add that it's not just rich financially, but we grow rich in our knowledge, rich in our potential, and we need money to keep learning, and growing, so yes, rich financially. Bringing us to Chapter 6: HOW RICHES COME TO YOU How do riches come to you? My goal for the END of this review, (after our next episode) is to show that without a shadow of a doubt, we ALL have the ability to “Think and Grow Rich” and That there is a Science to Doing This.  If we can do the hard work involved (using persistence like while reading chapters 4/14/7 for 90 days) we will sharpen our ability to think, make connections and grow from what we've learned. Once we APPLY what we've learned, we will see that failure is not possible. We just need to keep “thinking and growing” and then “Acting in This Certain Way.” Chapter 6 opens up with Wattles urging us to “Give people more in use value than cash value of the thing you take from them” explaining: “The paper, ink and other material in this book may not be worth the money you pay for it, but if the ideas suggested by it bring you thousands of dollars, you have not been wronged by those who have sold it to you. They have given you great use value for small cash value” (Ch 6, SGR, Wattles) “especially if the ideas in this book brings you thousands of dollars.” (Ch 6, SGR, Wattles). So, while acting in this “Certain Way” that Wattles describes, now add, that you must give every others more in use value than you take from them in cash value. In doing so, you are adding to the life of the world. This is why I give my best work away for free on this podcast. I'm putting this chapter into practice by giving more in “use value than I expect back in cash value.” This is also the value behind volunteering our time. Give more in use value to others, than we expect back in cash value. This is the part in this book that dates it back to the early 1900s. He says next that: “If you want a sewing machine (he would) suggest that before you impress the thought of a sewing machine in the thinking substance that you first make sure the image of the machine is clearly formed in your mind.” (Ch 6, SGR, Wattles). This to me is where this book aligns directly with what we learned from Think and Grow Rich, as well as The Silva Method. “After you form the thought, you must have the most and unquestioning faith that the sewing machine is coming.” (Ch 6, SGR, Wattles). This is important. How many times have you heard someone going for something they really want (a sewing machine in Wattles' time or something else in our time- a new job, or something) and they speak about it showing they aren't confident in their attainment of whatever it is they are going for. Wattles says “NEVER think or speak of (what you want) without feeling confident that it will arrive.” (Ch 6, SGR, Wattles). “It will be brought to you by the power of the supreme intelligence.” (Ch 6, SGR, Wattles) who insists that we must not “forget for a moment that the thinking substance is everything” (Ch 6, SGR) and that “you can have anything you want, as long as you use it for the advancement of your life and the lives of others.” (Ch 6, SGR). Next, Wattles talks about a boy who said to him while sitting at a piano “I can feel the music in me but I can't make my hands go right.” He's explaining the boys' desire seeking expression with and through him. The boy knows and feels what he's meant to do, but it's going to take PRACTICE and the right mindset (Thinking in this certain way) to develop this talent in him that could by all means lead him to riches if he works diligently at his skill. We asked this question at the end of our last EPISODE 319, PART 5[vi] of this review. What is YOUR desire that's seeking expression with and through you? This desire in you is “the urge of the Original Substance, containing all the possibilities of life.” I'm not going to skip this part, or leave it out. I will say that Wattles is telling us that it is God who seeks expression with and through us. So, it's TRULY impossible to fail when you feel this desire within you.  But it is up to each one of us to fully develop these God-given talents and abilities within us. It's in Chapter 6 that in the seminar industry, while studying this book, Bob Proctor would always teach the importance of having income from multiple sources, to create wealth. It's not another job, but just adding another income stream to what you've already got. While working in the seminar industry I met many people from all walks of life, and they ALL understood this principle. I talked about what a paradigm shift this concept was for me when I first started to see different ways I could earn money, that were outside of working a job, that runs 9-5 hours on EP 67.[vii]   Putting Chapter 6 into Practice: Listen to The Desire That's Seeking Expression with and Through You and think “how can you create something that give others more USE value than you are taking from them in cash value.” Multiples Sources of Income Ideas Using This Principle: If you want to build income outside of what you do fulltime, Russell Brunson[viii], the co-founder and owner of Clickfunnels is a master as teaching The Value Ladder, that's based on offering people products with high use value, and low cost, to bring them into your “funnel” and offer them more and more cost as they progress along the way. See if any of the ideas I've written below are of interest to YOU to create multiple sources of income over time. Writing a Book: (is one way) to create another source of income, but anyone who has written a book will tell you that the book itself won't make you a lot of money unless you sell thousands of copies. A book can lead you to earn income from other sources like speaking engagements, workshops and courses where you share your knowledge with others, and they would gratefully give you're their money, to learn more. Looking at Brunsons Value Ladder, you can give away a book, or offer it for a low price (have you ever noticed some books are FREE, but you just need to pay for shipping)? This is a common strategy that can lead you into the author's “funnel” where they will upsell you other programs and services.   Online Courses: When I first started putting some of my old courses online, I was amazed when I would receive money into my bank account from people who purchased those courses. The more people want to learn what you are teaching, the more they will purchase the course you have created.   Mastermind Groups: You can now take people who come your way from your training, and offer specialized training for smaller groups. The more people are interested in learning what you “know” they will be happy pay you to be “trained” by you in smaller groups.   Monetizing YouTube: As more and more people want to learn from you, you will have more followers on social media. Once you have 1,000 followers on YouTube, you can begin to earn money for ads that show up during your videos. To earn a lot of money this way, you do need to have a lot (meaning thousands of views of your videos). This one took me some time to build, but since building this one since 2019, I now receive ad funds directly to my business bank account, allowing me to put those funds towards research and development. You can see the progression of our interviews since 2019[ix] Monetize a Podcast: I did try this one out, but stopped, as it's important to me that I'm giving the best content I have, for free on this podcast. In the future, I'll consider putting ads on this podcast (that make sense to my brand), but for now, I'm not using this option. It's much like the money sent to you via YouTube.   OTHER IDEAS: These ideas show that when you provide value (or something that's greater in use value than what you pay for it) that can build you towards significant income over time. I'm sure there are many more ideas that you can come up with. Take out a piece of paper and draw a circle in the middle called MSIs (for multiple sources of income) and brainstorm how many ideas YOU can come up. Off the top of my head, I can think of one of my friends who was a child actor in the movie A Christmas Story. Every year, she receives a royalty check for appearing in that movie, with a speaking role. What other ideas can YOU think of? Find your MSIs, and get to work! Then, Think and Grow…Rich. CHAPTER 7 GRATITUDE  We covered this chapter on EP #317.[x] CHAPTER 8 THINKING IN THE CERTAIN WAY Wattles opens up this next chapter by telling us to “go back to chapter 6 and re-read the story of the man who formed the mental image of his house, and this is the initial step towards getting rich.” (Ch 8, SGR, Wattles). He affirms, “You must have a clear and definite mental picture of what you want. You cannot transmit an idea unless you have it yourself.” (Ch 8, SGR, Wattles). Which is Napoleon Hill's Think and Grow Rich in action, and the whole concept behind The Silva Method. Before this month ends, I'll be covering a review of our Top 10 episodes of 2023 that had The Silva Method in the top 4 spots, just blowing my mind when I saw the numbers and how many people around the world were interested in learning The Silva Method. I've not yet covered a review of The Silva Ultramind System, that's a step beyond what we covered in that 4-part series but have to mention that there are parts of this program that will expand your thinking, specifically with your ability to create images on your mental screen. No one covers this program like Vishen Lakhiani from Mind Valley[xi].    It's here I learned how to build my mental screen (day 3), solve problems on this screen (day 4), and day 5 I learned to walk through my home, (and anywhere else I'd love to see) through a unique process that projects my mind wherever I'd like to go.  Putting Chapter 8 into Practice: RE-READ CHAPTER 6: Do what Wattles says and go back and re-read the story of the person in Chapter 6 who formed the mental image of building a house in his mind, before he moved towards what he wanted. LOOK AT THE SILVA ULTRA MIND SYSTEM: Look through the 30-day curriculum and see if you'd like to experience it. I'm not affiliated with Mind Valley, but after my friend Hans Ajay told me “this program would change me forever” I've got to agree. There's nothing out there that I've seen so far that teaches Joe Silva's Method, better than this program.  PRACTICE! Pick a time of day that you will practice ‘building images” on the screen of your mind. Whether you use The Silva Method, and just plain old visualization, practicing this skill will help you to Think and Grow… Then it's up to you to apply what you are learning to Grow Rich in potential and Grow Rich financially with your skills and talents. This is a program you can study, and learn from, for many years to come. CHAPTER 9 HOW TO USE THE WILL CHAPTER 10 FURTHER USE OF THE WILL I thought it was interesting that Wattles picked the use of the Will, for chapters 9 and again in 10, with further uses of The Will. This shows me that he recognized that we can work hard, visualizing what we want, and take action with our goals, Thinking and Acting, but if we don't know how to execute the proper use of our will, we will struggle with doing things “The Certain Way” that he suggests. The Will is one of our higher faculties that we covered on EP #294[xii] “Beyond Our Five Senses: Using the 6 Faculties of the Mind” and the Will, gives us the ability to concentrate.  When reviewing the Will on this episode, I mentioned that meditation was one way to strengthen this faculty, along with an exercise of staring at a candle flame until you and the flame become one. Wattles takes the use of the will a step further saying “it's as wrong to coerce people by mental powers as it is by physical power” (Ch 9, SGR, Wattles) so you must only use your Will for yourself, and not to will others to do things for you. You must use your Will “to keep yourself thinking and acting in a certain way.” “Use your mind to form a mental image of what you want and hold this vision with faith and purpose. Use your will to keep your mind working the right way.” (Ch 9, SGR, Wattles). Also, use your Will to prevent yourself from thinking thoughts of doubt and disbelief as “doubt and disbelief is as certain to start a movement away from you as faith and purpose are to start one towards you.” (Ch 9, SGR, Wattles). There are definitely some parts of this book, written in 1910 that you might disagree with, especially when it comes to not talking about poverty, or disease. For those involved heavily in charitable organizations, I do believe that we can all help support organizations, instead of doing what Wattles suggests, and that's to not think about them at all. Or with health, I believe that studying and learning about health has helped me to become healthier, so some parts of this book, I just don't agree with, but I can also see what Wattles was intending when he was writing this book. In chapter 10, The further use of the will, Wattles expands on more uses of the Will to help us to “make the most of ourselves” which is my goal with this podcast. He ends Chapter 10 by reading the syllabus again. Remember: “There is a thinking stuff from which all things are made, and which, in its original state, penetrates, permeates and fills the interspaces of the universe.  A thought in this substance produces the thing that is imaged by the thought.  You can form things in your thought, and by impressing your thought upon the formless substance, can cause the thing you think about to be created.” “In order to do this, a person must pass from the competitive to the creative mind. They must form a clear mental picture in their thoughts with the fixed purpose to get what they want, and the unwavering faith that they will get what they want—closing their mind to all that may tend to dim their vision, or quench their faith. “  We now see that we must live and act in this Certain Way. REVIEW AND CONCLUSION: To review and conclude PART 6 of our review of Wallace D. Wattles' The Science of Getting Rich, we covered: Chapter 6: HOW RICHES COME TO YOU Where we learned to listen to the desire that's seeking expression with and through you and think “how can you create something that give others more USE value than you are taking from them in cash value.” We brainstormed ideas for creating multiple sources of income in our life, so that money can begin to come our way even while we are sleeping at night. We learned to THINK and GROW…first, preparing ourselves to be rich in potential and financially second. CHAPTER 8 THINKING IN THE CERTAIN WAY Remembering “You must have a clear and definite mental picture of what you want. You cannot transmit an idea unless you have it yourself.” (Ch 8, SGR, Wattles). We talked about different programs we can use to further develop whatever it is that we imagine on the mental screen of our minds, (The Silva Ultra Mind Course) or by going back to read Chapter 6 on the importance of building the image of what we want on the screen of our minds first. CHAPTER 9 HOW TO USE THE WILL CHAPTER 10 FURTHER USE OF THE WILL Finally, we looked at the importance of developing the higher faculty of our will, to prevent us from focusing on our doubts and fears, while keeping us focused on improving ourselves for the better, I hope that by diving into the 17 Chapters of Wallace D. Wattles' The Science of Getting Rich, you are making connections with how you can do things in this Certain Way, building faith in the fact that NOTHING IS IMPOSSIBLE when follow the principles Wattles outlines in this classic book on thinking. See you next with the final chapters of this book, and conclusion of our DEEP Dive into The Science of Getting Rich.   REFERENCES:   [i] Rhonda Byrne 2006 The Secret https://www.imdb.com/title/tt0846789/   [ii] Neuroscience Meets SEL Podcast EPISODE #66 with The Legendary Bob Proctor https://andreasamadi.podbean.com/e/the-legendary-bob-proctor-on/     [iii] Neuroscience Meets SEL Podcast PART 1 Think and Grow Rich Series https://andreasamadi.podbean.com/e/think-and-grow-rich-book-review-part-1-how-to-make-2022-your-best-year-ever/     [iv]Neuroscience Meets SEL Podcast PART 1 of The Silva Method  https://andreasamadi.podbean.com/e/a-deep-dive-with-andrea-samadi-into-applying-the-silva-method-for-improved-intuition-creativity-and-focus-part-1/     [v] Join Paul Martinelli's Study of Think and Grow Rich for FREE https://www.freeprogram.yourempoweredlife.com/   [vi]Neuroscience Meets SEL Podcast EPISODE #319 PART 5 REVIEW of Wallace D. Wattles The Science of Getting Rich https://andreasamadi.podbean.com/e/part-5-review-of-wallace-d-wattles-the-science-of-getting-rich-on-revealing-the-secret-within-the-syllabus-chapters-1-2-3-and-5/   [vii]Neuroscience Meets SEL Podcast EPISODE #67  https://andreasamadi.podbean.com/e/expanding-your-awareness-with-a-deep-dive-into-bob-proctors-most-powerful-seminars/   [viii] https://www.russellbrunson.com/   [ix] Neuroscience Meets SEL Podcast Interviews https://www.youtube.com/playlist?list=PLb5Z3cA_mnKhiYc5glhacO9k9WTrSgjzW   [x] Neuroscience Meets SEL Podcast EPISODE #317 PART 4 REVIEW of Wallace D. Wattles The Science of Getting Rich https://andreasamadi.podbean.com/e/part-4-review-of-the-science-of-getting-rich-on-gratitude-through-the-eyes-of-wallace-d-wattles/   [xi] https://www.mindvalley.com/   [xii] Neuroscience Meets SEL Podcast EPISODE #294 on “Beyond Our Five Senses: Using the 6 Faculties of the Mind.”  https://andreasamadi.podbean.com/e/beyond-our-5-senses-understanding-and-using-the-six-higher-faculties-of-our-mind/  

Mindset Hackers Podcast
Value Ladder Explained: Make Exponentially More Money In Your Online Business

Mindset Hackers Podcast

Play Episode Listen Later Dec 4, 2023 24:35


Did you know that most online business owners are eliminating 95% or more of their potential clients? The reason is because they are focused on selling their single offer at a single price point and hoping that I client will be in that exact position to buy from them.....at that exact time. Like ships passing in the night, would be 'lifetime clients' get left behind, never to be seen again. On this episode: I'll show you a strategy and business structure used by some of the biggest businesses in the world as well as how you can implement this same structure in your online business. We'll talk about what the 'Value Ladder' is, as described by Digital Marketing expert and owner of Click Funnels: Russell Brunson. I'll show you how I've used the Value Ladder to create lifetime, recurring clients and made money from the same clients over and over again. Want to get a better understanding of digital marketing concepts such as the value ladder, lead magnets, opt in pages, split testing, and more? Its crucial for you to understand these things if you want to start making money online so I've created an A to Z encyclopedia called the Online Business Playbook and you can grab it for free right here: https://www.simonwparsons.com/playbook Also check out the "Build Your Online Business With Kajabi " (5 day challenge). In 5 days I can show you how to build all your most important assets such as setting up payments, starting your email list, building your first lead magnet, setting up the outline of an online course and building sales and checkout pages. You can also get a free 30 day trial of Kajabi + free access to this course and a ton of resources! https://www.simonwparsons.com/kajabi

HighLevel Hot Takes
HighLevel Hot Takes with Clayton Turner: How to Create a Value Ladder (Beginner's Guide)

HighLevel Hot Takes

Play Episode Listen Later Nov 23, 2023 7:15


In this episode of HighLevel Hot Takes, I sit down with Clayton Turner, who recently sold his Shopify e-learning company and started anew with HighLevel.Clayton shares his transition from Shopify to HighLevel, and his plans to leverage HighLevel to generate leads to serve contractors, trades, etc..We also talk about the benefits of automation for lead generation and nurturing and the best strategy when creating a value ladder so irresistible that your customers would want more and promote your brand.Let's get started!Key Takeaways:Introduction (00:00)From Shopify to HighLevel (00:41)HighLevel's new e-commerce features (01:06)Clayton's target market (01:34)How automation can benefit agency owners (02:24)What's keeping Clayton and his team busy? (03:18)Best strategy for your value ladder (04:36)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!

The Coaches Corner
Membership Business VAULT | How To Build A Membership Business

The Coaches Corner

Play Episode Listen Later Aug 31, 2023 16:44


MEMBERSHIP SITE | Build, launch, and grow a Monthly Recurring Revenue businessFREE: The Membership Vault: https://lucasrubix.com/thevault/ 

The Coaches Corner
Build A Value Ladder By Adding A Membership Offer!

The Coaches Corner

Play Episode Listen Later Aug 24, 2023 10:26


MEMBERSHIP SITE | Build, launch, and grow a Monthly Recurring Revenue business

Strong Babe Collective
318. Three Reasons a Value Ladder is So Important [REVISIT]

Strong Babe Collective

Play Episode Listen Later Jul 27, 2023 15:32


We're visiting the archives for some of your favourite & most valuable episodes while our host, Taylor Rae is on Maternity Leave. You can follow her motherhood journey on her other podcast Oh Mama here: https://linktr.ee/ohmamapod About this Episode: Ever felt like your business just isn't scaling the way you want it to? Customers not moving with ease from offer to offer? It's likely because you don't have a value ladder in place. Your value ladder organises your product suite in a way that nurtures your customers and provides step after step of the solution they're looking for. Episode Highlights: The difference between a Value ladder and a Value Maze Why a value ladder is the fastest way to scale your impact and income How to develop a product suite that is aligned with your customers needs The step-by-step process for building out a value ladder in your business Want all the tools to get started with funnels? Grab the Vault for just $37: https://sacredfunnels.mykajabi.com/vault Want to set up a high ticket application funnel and attract clients on autopilot? Check out our DIY program: Sacred Funnel Society: https://sacredfunnels.mykajabi.com/sfs Join the waitlist for our Done For You Funnel Services: https://sacredfunnels.co/work-with-us Want to get in touch? Email: hello@sacredfunnels.co

Author to Authority
EP 390 - How To Create Your First Digital Product with Samantha King

Author to Authority

Play Episode Listen Later Jul 24, 2023 28:27


This episode of the podcast offers entrepreneurs and professionals an opportunity to take their business to the next level by creating a digital product. From a one-off video master class to an array of modules, the episode breaks down how to monetize services, write digital products, and create a Value Ladder. It provides the tools and strategies to write a book quickly and outlines how to create a successful business model by creating a series of products or services that increase in value. With this podcast, entrepreneurs can gain the expertise and knowledge needed to launch their success.

Healthcare Entrepreneur Academy Podcast
#341: How to Use the Value Ladder to Scale Your Business From Free to Premium

Healthcare Entrepreneur Academy Podcast

Play Episode Listen Later Jul 11, 2023 18:28


OVERVIEW: "When the customer comes first, the customer will last." - Robert Half   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Value Ladder, a vital strategy to scale your business. In this episode, Jason shares the importance of the Value Ladder, how it can increase Customer Lifetime Value, and the examples of services included in his Value Ladder.    EPISODE HIGHLIGHTS: Jason enumerates various products and services that are part of his Value Ladder. The Value Ladder consists of low-level to high-level services. With each step up the value ladder, the higher the investment and the higher the value for the customers. The first step in Jason's Value Ladder is free services such as his Podcast and Newsletters. The second step is Jason's book, "Clinic Launch Secrets," launching soon. The third step is Jason's courses: Ketamine Academy, IV Therapy Academy, and the newly launched Med Spa Launch Academy. Jason and his team are working on tiers even higher than that, such as SEO tools. No matter the kind of business you own, always have free content or services available to your customers.  Jason recommends sharing free content on YouTube as it's the second-largest search engine and is run by Google.  As a customer, with free content, you have to do all the work yourself. However, when you pay more, you're paying for best practices to save yourself from potential mistakes of financial losses. Not everyone immediately jumps to the higher tiers. They may start with the free content or services and then move up when they're interested in more advanced services. The biggest challenge for clinic owners is the marketing of their service, lead generation, and customer retention. The essence of the Value Ladder is to keep your patients coming back or the Lifetime Customer Value (LCV).   TWEETABLE QUOTES: "If nobody knows about your business, you won't have any customers. The best way to get yourself out there is through free or low-cost entry points." – Jason A. Duprat  "Once you've demonstrated your results, expertise, and excellent customer service, your customers will want to keep coming back." –  Jason A. Duprat    CONNECT WITH JASON DUPRAT: LinkedIn | Facebook | Instagram | Youtube | Facebook Group   RESOURCES: Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/ Have a healthcare business question? Text me at 386-284-4955, and I'll add you to my contacts. Occasionally, I'll share important announcements and answer your questions as well. Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea   RELATED EPISODES: 241: TACTICAL TUESDAY: 5 WAYS TO SCALE & EXPAND YOUR BUSINESS MARKET #205: CHEN YEN: LEVERAGING EDUCATION TO GROW & SCALE HOLISTIC CARE PRACTICES #286: HOW TO CREATE AN AMAZING OFFER AND INCREASE THE VALUE OF YOUR SERVICES (PART 2)   #HealthcareEntrepreneurAcademy #healthcare #HealthcareBoss #entrepreneur #entrepreneurship #podcast #businessgrowth #teamgrowth #digitalbusiness  

Making Good: Small Business Podcast
179: Thriving as an Introvert in Business with Tara Reid

Making Good: Small Business Podcast

Play Episode Listen Later Jun 6, 2023 71:55


When the words ‘entrepreneur' or ‘business person' come to mind, who do you imagine? Often, we are told that people in business have the most outgoing, loudest voices in the room. My guest today, Tara Reid, is here to tell you that there is very much a place for introverts in the business world, and if you identify as one, you don't have to change a thing. As an introvert myself, there were so many moments in this conversation that resonated with me. If this sounds like you too, get ready for some major “ah-ha!” moments. Don't think of yourself as an introvert? There are plenty of valuable nuggets in here for everyone. 

Igor Kheifets List Building Lifestyle
My Take On The Value Ladder Paradigm

Igor Kheifets List Building Lifestyle

Play Episode Listen Later May 23, 2023 8:29


The Marketing Secrets Show
(MS) Inner Circle - What We're Building Into The NEW Value Ladder for ClickFunnels 2.0

The Marketing Secrets Show

Play Episode Listen Later May 19, 2023 9:29


If you've been listening for a while, you'll remember our discussions about the Linchpin strategy and our launch of ClickFunnels 2.0. Since our launch, we've put many of our old funnels on ClickFunnels Classic on pause and have been rebuilding our Value Ladder. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing

PelviBiz
Why You Should Nurture Your Patients with A Value Ladder

PelviBiz

Play Episode Listen Later Apr 29, 2023 16:13


If you are a women entrepreneur in the pelvic health physical therapy field, and you want to make more money (and be healthy while doing it), book a FREE 20-minute call with Kelly today.Check out free resources from PelviBiz.Follow PelviBiz on social mediaInstagramLinkedInFacebookTiktokPinterestYouTubeJoin The PelviBiz Community: https://www.pelvibiz.online/---In this episode, Dr. Kelly Alhooie talks about her time at her mentor's Mas's Mastermind in Georgia. She goes over Mastermind insights, like putting together a value ladder and why it could be helpful to get a business coach.---Intro & Outro Music Credit:Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/atm/follow-your-heartLicense code: LXJT2LL9MO13IENL

Electronic Dance Money
#103 - Scale Your Success with a Value Ladder

Electronic Dance Money

Play Episode Listen Later Apr 14, 2023 21:29


In the past, we have briefly mentioned value ladders, but we haven't dove head first into exactly what they are.In today's episode, we're going to talk about what a value ladder is, why you need a value ladder and what to include in the value ladder.Personalizing your value ladder to make you unique is the fastest way for you to start making money on your craft today. This episode might be the difference between converting your super fans into paid customers or leaving them in the dust to just listen to your tracksHead to https://enviousaudio.com/episode103 to check out the show notes!

Electricpreneur Secrets - The Electrician Podcast
Episode 46 - Service Electrician Success - How to Build Trust and Business with a Value Ladder

Electricpreneur Secrets - The Electrician Podcast

Play Episode Listen Later Apr 13, 2023 27:13


 Whether you're in the electrical industry or a different field, building a solid foundation for your business is essential to ensure you stay afloat among the competition. But what does a "solid foundation" look like? What makes this so important and how can this bring your business to the top? There are root problems that can bring hindrance to your success, and a lot of them often comes from ourselves. Building a solid foundation for your business means laying down the necessary groundwork to create a strong, stable, and resilient enterprise. It involves changing your mindset, controlling your negative "I am's", and just being in a state that allows you to focus on growth and progress.In this episode of Electricprenuer Secrets, we've discussed how building a solid foundation can help your business succeed, as well as the things you need to climb up the value ladder and bring your business to the top! 

Emerge Dynamics Podcast
Episode 43: How to Make $5,000 Per Hour

Emerge Dynamics Podcast

Play Episode Listen Later Apr 11, 2023 17:39


We're continuing our conversation about how us business owners can improve as individuals, and today's theme is that how you spend your time really matters. We're bringing in two concepts: The Rainmaker's Dilemma, and the “Value Ladder” from the book “Time Really Is Money: How to Work for $5,000 Per Hour” by Rob Slee. Rob...

The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation
A Brand Presence Masterclass with TEDx with Friska Wirya

The Styling Advisory Podcast - The Business Of Personal Styling & Retail Innovation

Play Episode Listen Later Apr 10, 2023 23:44


We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand. Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting talks throughout their key shopping centres. And as soon as I walked into the event space, I knew Friska was the QUEEN. Her outfit, her hair, her posture, her delivery and her presence was powerful, commanding and chic as fuck. A walking billboard (#oldschoolmarketing) for her brand presence and image consulting work. This is a woman who went from receiving zero engagement on Instagram except for weird marriage proposals, to having CIOs and CEOS slide into her DMs. Specifically, we'll chat about: ⭐LinkedIn Content that works; from video to long form, the vault of wisdom ⭐How to boost your own brand presence on LinkedIn with thought leadership ⭐Leveraging a Tedx Talk to sell her keynote overseas ⭐Building her content suite; The Value Ladder including her $5 eBook, 2 day workshops, 90 minute 1 on 1s and keynote public speaking ⭐Using her own intentional presentation to elevate her business opps ⭐The 2 day workshop stylists should attend to level up their own presence This interview is a must listen for image consultant and personal stylists who want to offer brand presence/image consulting to executive clients. FOLLOW FRISKA IG: @freshbyfriska https://www.freshbyfriska.com/

The Coaches Corner
Value Ladder And Streams Of Income

The Coaches Corner

Play Episode Listen Later Apr 3, 2023 10:44


What if you could take ONE offer and break it down into many smaller offers (creating your value ladder)... all while solving the exact same problem hence drastically simplifying your marketing. What if.... ;) - Lucas Links Mentioned:  

Med Spa Secrets
Convert Your Patients to Buy High Ticket Treatments With The Value Ladder | Med Spa Secrets, Episode # 12

Med Spa Secrets

Play Episode Listen Later Apr 2, 2023 13:03


You may be finding out that most people come in your doors looking for your lower-ticket services…. PSA: That's not a bad thing!! In fact, that should be part of your overall strategy with the VALUE LADDER. Your goal should be to ascend them up the ladder to get them better results and to sell your best treatments. Watch this video to learn about the Value Ladder and how to implement this strategy in your medspa!  Don't have time to watch? Listen to our podcast on the go….  https://bit.ly/MedSpaSecrets #medspasales  #aestheticsindustry #medspamarketing #medspa #medicalaestheticsbusiness #medicalspaowner #medspaowner  What To Watch Next ======================== Episode 11: Building Freedom Inside Your Practice  https://youtu.be/bOnq_YFqtok  Resources ======================== Follow Jen & The Illume Aesthetics Team at:  instagram.com/illumeaesthetics @illumeaesthetics

Group Coach Nation with Chris Williams
Breaking the Value Ladder. The Mastermind First Model

Group Coach Nation with Chris Williams

Play Episode Listen Later Mar 31, 2023 17:49


To learn more about building high-ticket group coaching programs and masterminds, go to https://groupcoachnation.com/ or view our free training at https://leverage.groupcoachnation.com/optin. – – – – – – – – – – – – –

Marketing Development Podcast
RFM148 – What is a value ladder and why do you need one?

Marketing Development Podcast

Play Episode Listen Later Mar 21, 2023 16:44


Main talking points include:In this episode, we cover:What is a Value Ladder?How to Create a Value LadderBenefits of a Value LadderCommon Mistakes to AvoidWhy a value ladder is good for a Digital Agency Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.

Healthcare Entrepreneur Academy Podcast
#312: How to Use the Value Ladder to Scale Your Business From Free to Premium

Healthcare Entrepreneur Academy Podcast

Play Episode Listen Later Feb 21, 2023 22:32


OVERVIEW: "When the customer comes first, the customer will last." - Robert Half   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Value Ladder, a vital strategy to scale your business. In this episode, Jason shares the importance of the Value Ladder, how it can increase Customer Lifetime Value, and the examples of services included in his Value Ladder. Tune in until the end to learn more about Jason's upcoming services and book launch!   3 KEY POINTS: No matter your business, always have free content or services available to your customers. The biggest challenge for clinic owners is marketing, lead generation, and customer retention. The Value Ladder helps you increase your Customer Lifetime Value.   EPISODE HIGHLIGHTS: Jason enumerates various products and services that are part of his Value Ladder. The Value Ladder consists of low-level to high-level services. With each step up the value ladder, the higher the investment and the higher the value for the customers. The first step in Jason's Value Ladder is free services such as his Podcast and Newsletters. The second step is Jason's book, "Clinic Launch Secrets," launching soon. The third step is Jason's courses: Ketamine Academy, IV Therapy Academy, and the newly launched Med Spa Launch Academy. Jason and his team are working on tiers even higher than that, such as SEO tools and Mastermind events. No matter the kind of business you own, always have free content or services available to your customers. Jason recommends sharing free content on YouTube as it's the second-largest search engine run by Google.  People with much business experience realize that when you pay more, you gain more. As a customer with free content, you must do all the work yourself. However, when you pay more, you're paying for best practices to save yourself from potential mistakes of financial losses. Not everyone immediately jumps to the higher tiers. They may start with the free content or services and then move up when they're interested in more advanced services. The biggest challenge for clinic owners is the marketing of their service, lead generation, and customer retention. The essence of the Value Ladder is to keep your patients coming back or the Lifetime Customer Value (LCV). Jason will be hosting a virtual event on May 3-5. To get notified, text Jason at 407-972-0084.   TWEETABLE QUOTES: "If nobody knows about your business, you won't have any customers. The best way to get yourself out there is through free or low-cost entry points." – Jason A. Duprat  "Once you've demonstrated your results, expertise, and excellent customer service, your customers will want to keep coming back." –  Jason A. Duprat    CONNECT WITH JASON DUPRAT LinkedIn | Facebook | Instagram | Youtube Email: support@jasonduprat.com Join our Facebook group: https://jasonduprat.com/group    RESOURCES Want to become a Ketamine Therapy provider? Enroll NOW in The Ketamine Academy course: https://ketamineacademy.com/presentation Sign up for one of our free business start-up Masterclasses by heading over to https://jasonduprat.com/freemasterclass  Have a healthcare business question? Want to request a podcast topic? Text me at 407-972-0084 and I'll add you to my contacts. Occasionally, I'll share important announcements and answer your questions as well. I'm excited to connect with you! Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea  Don't want to miss an episode? Subscribe and follow: https://followthepodcast.com/hea   RELATED EPISODES: 241: TACTICAL TUESDAY: 5 WAYS TO SCALE & EXPAND YOUR BUSINESS MARKET #205: CHEN YEN: LEVERAGING EDUCATION TO GROW & SCALE HOLISTIC CARE PRACTICES #286: HOW TO CREATE AN AMAZING OFFER AND INCREASE THE VALUE OF YOUR SERVICES (PART 2)   #HealthcareEntrepreneurAcademy #healthcare #HealthcareBoss #entrepreneur #entrepreneurship #podcast #businessgrowth #teamgrowth #digitalbusiness

The Health Detective Podcast by FDNthrive
Simple Banking And Marketing For Your FDN/Health Coaching Biz! w/ Detective Ev

The Health Detective Podcast by FDNthrive

Play Episode Listen Later Feb 13, 2023 44:20


This episode was done with all of our practitioners and future practitioners in mind! We are covering some basic banking and marketing tips to set you up for a successful biz :).   In this episode, you'll learn about the best FREE bank account that allows you to automatically distribute your income into five different accounts (making taxes, saving, and money allocation suppper easy). In addition, we'll walk you through the concept of a "Value Ladder," something that is essential if you are going to properly market your business.   We hope you enjoy this episode, and as always, feel free to reach out to us with any questions you may have. We are happy to answer them! About Ev: Evan Transue, AKA Detective Ev, graduated from FDN in 2017. He is co-host of The Health Detective Podcast, owner of Bucks County Light Therapy and Functional Medicine Center, and speaks professionally to middle and high school students about mental health challenges. He has been blessed to speak to over 50,000 students around the country. Where to find Ev: Instagram: @evantransue_ Have a question for the FDN team? Message us and talk to a REAL person (no chat bots) @fdntraining on Instagram! Want to be apart of a free event with 100+ other health nerds? Check out next month's Health Space Unmasked event with founder of FDN, Reed Davis and special guest! Go to fdntraining.com/unmasked to get signed up. 

The Goal Digger Girl's Podcast
333: Pre-Qualify Your Leads with a Value Ladder

The Goal Digger Girl's Podcast

Play Episode Listen Later Feb 7, 2023 13:49


You don't want to waste time talking to people who are not your avatar - in this episode I'll show you how you can pre-qualify your leads so you're spending your time with the right people! Highlights: 00:26 - Let's get started! 00:58 - How the social media landscape has changed 02:01 - What happens when you get stuck in panic mode 03:40 - Shoot me a message if you need support or if you would like to work with me 04:12 - The Value Ladder 09:15 - How to automate the process Book A Business Strategy Call: https://bit.ly/GDGCoBookAStrategySesh Host Bio: Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted. Check out Project Broadcast: https://bit.ly/ProjectBroadcastTGDG Website: www.thegoaldiggergirl.com Instagram: www.instagram.com/thegoaldiggergirl Facebook: www.facebook.com/thegoaldiggergirl Youtube: www.youtube.com/c/thegoaldiggergirl Grab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZ Check out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way: Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabes Goal Digger Creatives: http://bit.ly/GoalDiggerCreatives If you haven't already, be sure to text “PODCAST” to 737-240-3136 to get notified when there is a new episode! Leave a review here: Write a review for The Goal Digger Girl Podcast. Subscribing to The Podcast: If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app. --- Send in a voice message: https://anchor.fm/thegoaldiggergirl/message Support this podcast: https://anchor.fm/thegoaldiggergirl/support

Bonus Footage
Build a creator brand that you love using a "VALUE LADDER" w/ Dr. Shanté Cofield (@TheMovementMaestro)

Bonus Footage

Play Episode Listen Later Dec 14, 2022 50:00


Subscribe to the Bonus Footage newsletter and follow me at @BonusFootage on all socials. Welcome to Creators Are Brands, part of the HubSpot Podcast Network the audio destination for business professionals.  I'm your host Tom Boyd, I'm a creative strategist and a creator who gets way too enthusiastic about people who teach and tell stories online.  In this episode we talk to Dr. Shante Cofield,  She's a full-time creator, online teacher, and all around cool person who keeps it real, and creates with integrity and maintains her values throughout all her content.  From her email list, to podcasts, to courses, to coaching, to being featured in Men's Journal, Women's Health to Runner's world.  She's built a brilliant creative platform at @TheMovementMaestro where you can check out all of her work.  And if you listened to the episode with Jay Clouse, you know what I'm talking about when I say “creative platform”, which is really just her digital ecosystem as a creator.  This episode, we discuss… How to create content to stay within your integrity and your values We go through her framework for building your value ladder and where you should start (And a value ladder, is essentially your business model for your creator brand) How much you should price your offers How more followers doesn't equal more money Building a community vs. just getting more followers to get more followers Her favorite tool for creators who are looking to build your mailing lists Quick tips for writing copy for your landing page of your lead magnet Why an online course shouldn't be your first offer Why she loves workshops and how she builds her business around them How to think about building the content for your workshop If you like this episode, please share with a homie.

Introvertpreneur
How a Value Ladder of Offers Equals Business Sustainability

Introvertpreneur

Play Episode Listen Later Jul 28, 2022 14:31


How can your business survive and generate revenue given our current economy? I want to share how a value ladder or product suite of offers can ensure a better client experience and sustainability for your business. In this episode, I dive into: What precisely a value ladder is, and what it can do for your business How to enhance your client experience with a value ladder The three basic steps your value ladder should include …and much more  If you haven't listened to the previous episode on Brainstorming and Creating Digital Products and Offers, go back and check it out now, as it leads to today's topic. If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey! Check out the full show notes and resources mentioned at thetarareid.com/ep61.

Facility Management Marketing Podcast
Russell Brunson's Marketing Value Ladder: A Guide for Your Facility Services Customers

Facility Management Marketing Podcast

Play Episode Listen Later Jul 26, 2022 31:23


Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we dive into the marketing concept called the value ladder (taught by marketing expert - Russell Brunson) and how it can help your facility services or property management business convert leads into customers and ascend them to your higher ticket items.Many successful online businesses utilize a value ladder to gradually gain the trust of their customers and encourage them to purchase more from them. However, this strategy is often overlooked in the facility services and property management industries. In this episode, you'll learn how to create a value ladder and see examples of its successful implementation.We'll also discuss the benefits of having a value ladder in your business, including the ability to convert leads into customers more efficiently and effectively. Don't miss this valuable episode on how to take your facility management or property management business to the next level with a value ladder. Tune in now to learn more.

The Construction Corner
#182 - Skill Acquisition and The Value Ladder

The Construction Corner

Play Episode Listen Later May 17, 2022 46:57


Comment your thoughts below and don't forget to like and subscribe! Sign up for Dillon Mitchell's Straight Shooting Construction Letter http://kowabungastudios.hubspotpagebuilder.com/constructionletter Connect with Dillon Mitchell LinkedIn - https://www.linkedin.com/in/dillon-mitchell-kowabungastudios/ Instagram - https://www.instagram.com/dillonAMitchell  YouTube- https://www.youtube.com/user/dalexm13/featured Kowabunga Studios - https://www.kowabungastudios.com/  Instagram - https://www.instagram.com/kowabungastudios/ Facebook https://www.facebook.com/kowabungastudios Want to speed up your Revit production and take your time back? https://www.kowabungastudios.com/products/ Interested in a Revit Training Course with Lifetime access? https://dillon-s-school-332f.thinkific.com/courses/revit-electrical Connect with Matt Vetter Linkedin - https://www.linkedin.com/in/mattvetter/ Schafer Construction - https://www.linkedin.com/company/schaferconstruction/ https://www.schaferconstruction.net/

Powerful Marketing Tips podcast
6 Steps on the Content Marketing Value Ladder

Powerful Marketing Tips podcast

Play Episode Listen Later May 12, 2022 5:43


How to use content creation to grow a fanbase? In today's quick tips episode, Laura Kukemelk shares the 6 steps on the Content Marketing Value Ladder: building awareness, generating interest, providing comparison, helping with evaluation, assisting purchasing, and focusing on retention. Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk   Find out more: https://powerful-marketers.com/podcast/  

Wealth Code Secrets
#130: Episode 130 - The Value Ladder Explained

Wealth Code Secrets

Play Episode Listen Later Feb 8, 2022 18:49


Catch it on YouTube: https://www.youtube.com/watch?v=SouNmvq8rzE If you are a healthcare professional or a student looking into healthcare, you need to watch this video. I want you to not make the same mistake that I did. So, in this episode I am going to explain the 4 levels of value and the value ladder. Let's Connect... Website: https://gregtoddtv.com/ Free Mentorship: https://www.facebook.com/groups/mentorwithgreg/http://bit.ly/mentorwithgreg Instagram: https://www.instagram.com/gregtoddpthttp://bit.ly/gregtoddinstagram

6-Figure Mompreneur Podcast
Leading with ethics when creating a digital product suite featuring Monica Froese

6-Figure Mompreneur Podcast

Play Episode Listen Later Jan 24, 2022 35:36


Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women thrive in both motherhood and business, and Empowered Business, where she's committed to empowering 1000 women to earn $100,000 through digital products. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online courses and podcast.TAKEAWAYS:+ Monica's surface-level superpower is consistency. Showing up day after day has allowed her to build her business in a sustainable, long-term way. Her deeper super power is that has both an integrator and a visionary brain. Meaning, she can be working “in” the business and “on” the business at the same time.+ For Monica ethics is the most important part of the selling process. For her, and how she approaches this, it's being completely upfront with each testimonial, case study, and when she shares her own story, and painting the entire picture for her audience.+ When you put too much into a digital product with the guise of “serving others', it actually overwhelms your buyers, making it hard to help them to get results. Monica refers to this as the “boiling the ocean” approach.+ The ripple effect that Monica is creating through her employees, her children, and the impact her clients and students are creating is something that Monica refers to as microeconomies. RESOURCES: To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode261Attend Monica's upcoming training, Digital Product Dash: www.monicafroese.com/allisonhardyFind Monica on Instagram: https://www.instagram.com/moncia.froeseLearn more about the 6-Figure Mompreneur Method: http://www.allisonhardy.com/6figuremompreneurmethodCONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunityARE YOU A FAN OF THE PODCAST?If you found value from today's episode, can you do us a favor and leave us a rating and a review on Apple Podcasts? The more ratings and reviews we receive, the more Apple Podcasts pushes the podcast to more people, which means the more people we can help! Thank you for your continued support and for listening!Music courtesy of www.bensound.com