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In Episode 017 of The Former Lawyer Podcast, Sarah talks with Nicole Abboud. Nicole first practiced family law, then fashion law, and along the way started the podcast The Gen Y Lawyer and founded Abboud Media, a modern strategy and consulting agency specializing in social media, podcast, and video marketing for lawyers and law firms. She recently pivoted and is focusing on blogging about sustainability, inclusion, style, courage, and self-expression. In this conversation, Nicole shares about: Deciding she wanted to be a lawyer at a young age; Why she grew to hate practicing law; How she found herself feeling nervous and nauseous every workday; Why she opened her own fashion law practice even though she had started to suspect that she didn’t want to be a lawyer; How starting The Gen Y Lawyer Podcast ultimately gave her the courage and the direction to leave the law; How creating content for marketing her own practice created a business opportunity to start a company providing branding and marketing services for lawyers; Why the human desire for certainty can keep you stuck as a lawyer; The one thing she would have done differently when leaving the law; Why she’s pivoting again in her career, and how much easier it is this time around; and much more! Show Notes: Get Sarah’s free guide, First Steps to Leaving the Law Connect with Nicole on her website, Instagram, Twitter, or by email Listen to The Former Lawyer Podcast on your preferred platform!
Just a reminder: The deadline to join my next round of Masterminds focused on business development closes on May 31, so this is your last chance to join. If you want more information, submit an interest form at http://heatherjoyhubbard.com/interestform. Now for today’s bonus episode, which is the last installment of the podcast sabbatical series. In this episode, I’m being interviewed by Nicole Abboud of the Gen Y Lawyer Podcast, and you’ll hear us talk about how to set your vision for the year and go after your goals while making sure they’re aligned with each other. There’s still plenty of time left in 2019 so this is a great way to reset if you’ve not yet set any goals or you’ve struggled to make progress on the ones you made at the beginning of the year. If you’re not familiar with Nicole, she’s a former lawyer who now runs Abboud Media – a company focused on helping lawyers build their brands with social media, podcasts and video marketing. She’s the host of The Gen Y Lawyer podcast as well as Leaders Loves Company. Check them out and be sure to subscribe on iTunes or your favorite podcast app or at https://www.genylawyer.com/ and https://podcasts.apple.com/us/podcast/leaders-love-company/id1312479159. Enjoy this bonus episode! P.S. We’re taking a break from the podcast next week for Memorial Day. I’ll be back from my sabbatical with all new episodes starting on June 4. If you have a topic you’d like me to cover, please email support@heatherjoyhubbard.com. LINKS: https://www.heatherjoyhubbard.com/podcast/human-centric-marketing-with-guest-nicole-abboud/
As we enter the last quarter of the year, I decided it would be a good idea to reflect on goals I set at the beginning of the year to see how far I've come and to assess where I'm going with my law practice in the next 3 months. I decided to reach out and invite Nicole Abboud, former host of the Gen Why Lawyer Podcast and owner of Abboud Media, a video and podcast production and marketing company helping lawyers and law firms, to chat about both of our businesses and how we plan on growing them. What we discuss in this episode: How to make the decision to change practice areas or career trajectories when you realize you're not happy in your current position Should you experiment with your marketing or should you stick to one method to see what happens? Why the client is the real hero of your marketing efforts How can you figure out whom your ideal client is? How we set goals for the year and how we adjust them as we go Does writing down financial goals actually help? What is minimalistic marketing and how can we apply this concept into our practices? How to avoid giving into the madness that is social media and instead, focusing on one or 2 platforms and posting quality content on those platforms How do you measure success in your business? The importance of tracking potential clients and noticing trends Contact Information: Connect with Nicole on Instagram @nic_abboud www.abboudmedia.com Resources: A special thanks goes to our sponsor Abby Connect, the leading live receptionist. Get your 2 weeks free trial and $95 off your first month using this link: http://abbyconnect.com/genwhy Thanks for Checking Out the Show Notes and for Listening! I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode. Also, please don't forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it'll automatically show up in your phone.
On this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her own great podcast as well, Leaders Love Company, where you can learn more about leading a company and creating a great work life. We talked about: How videos are not advertisements. The new way to think about a video is in the form of problem-solving. Video is no longer about you, it's about the client. Tips: be in a place where you feel comfortable and won't be interrupted, share 1-2 tips, have a plan for what you'll say, share a story or statistics, ask people to share your video, create compelling content that is shareable What to use for videos: tripod, have a plan, schedule the videos, use your smartphone, make sure you consider lighting (try to be near a window for natural light or buy a selfie light) Where to put videos: Go where your audience is, which has become everywhere! Also, Youtube, the 2nd largest search engine. Consider the place you prefer to be, which one do you like: Instagram, Youtube, Twitter, Facebook? Mentions: Jim Hacking - immigration attorney, uses video and photos for great client testimonials. Mitch Jackson- streaming.lawyer, a lawyer using social media and video to its' fullest potential and is seeing the results in the form of clients. Bryan Wilson- the Texas Law Hawk, created viral videos to get more clients and brand himself. He's not afraid of mocking himself or law in order to break barriers between lawyer/clients. BombBomb email video to send videos as emails and make more of a connection. Find Nicole on Instagram: nic_abboud or nicole@nicoleabboud.com
Nicole Abboud is a former practicing attorney, entrepreneur, and host of The Gen Why Lawyer. I'm over the moon excited to share this conversation with you because The Gen Why Lawyer is one of my favorite podcasts (you can go check out all 10 of my favorite podcasts for lawyers in Episode 32). Nicole's business, Abboud Media, is a video branding and podcast agency aimed at helping lawyers build their brands online using videos and podcasts. We discuss transitioning from being an attorney to starting a business, and how you can leverage videos and podcasts for your own business. Resources: Learn more at http://www.nicoleabboud.com/ (nicoleabboud.com) Connect with Nicole: Facebook | Twitter | LinkedIn | Instagram | YouTube Listen to The Gen Why Lawyer If you've enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle Production & Development for The Law Entrepreneur by Podcast Masters
In this episode we chat to Nicole Abboud who hosts The Gen Why Lawyer podcast, based in the US.Nicole is the founder of Abboud Media which is a modern video marketing and podcasting agency driving creativity in the legal profession with a focus on connecting lawyer + client.In this interview we cover:Taking a traditional industry and using edgy, modern marketing activities Why there is a big interest in podcastingWhich podcast format is the most popular amongst Nicole's lawyer clients The preparation required for different formatsHow to reach the target audience of your podcastThe importance of a good podcast titleSome elements of podcast SEOWho in the organisation is best to deliver a branded podcastThe reality of starting out with video and podcasting a little nervousThe impact and results from video marketing and podcastingUsing a podcast as part of the sales funnelPodcast distribution strategyBest LinkedIn practicesLinks mentioned in the podcastAbboud MediaInstagramThe Gen Why Lawyer podcastWavveCanvaMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar
In this episode Nicole Abboud, Esq. of Abboud Media talks to us about how to use video and podcasting as part of our content mix. Nicole is a Millennial speaker, Owner of Abboud Media - a video branding and podcasting agency for lawyers, a podcaster, former attorney, and college professor. She talks to us about the most popular types of videos to create and for which purposes. She also discusses how podcasting can lend to our marketing efforts. Nicole's reading: Conscious Capitalism Dollars Want Me Nicole's new podcast: Leaders Love Company Connect with Nicole: IG - Nic_abboud www.NicoleAbboud.com Bonus: Nicole's tips on networking: Nicole gives us a few quick tips on networking and her email script she sends after meeting someone.
When hiring millennial lawyers and working with millennial clients, law firm owners often struggle to understand the motivation and values of this younger generation. Although flexibility, feedback, and growth/development aren’t new or surprising terms to older generations, their meaning can get lost in translation. In this report from On the Road, Lawyerist Podcast host Sam Glover interviews Nicole Abboud, host of “The Gen Why Lawyer,” about her panel at the 2017 Clio Cloud conference. In this panel titled “Millennials: Understanding Your New Clients and Colleagues for Law Firm Growth,” Nicole touches on the changing culture of business in general, why a genuine online presence is important for lawyers, what millennial employees are looking for in employment and management, and how to offer them flexibility. Nicole Abboud is the founder of Abboud Media, a company that creates videos and podcasts for lawyers and law firms. Also a host of “The Gen Why Lawyer,” a podcast about millennial lawyers.
Nicole Abboud is the founder of Abboud Media and the Gen Why Lawyer podcast. A lawyer by trade, she soon came to the realization after practicing law for five years that it wasn’t the career she wanted for the rest of her life. So in 2015, after having conversations with young lawyers about their experiences practicing law, she decided to launch Gen Why Lawyer which eventually inspired her to stop practicing law and follow her passion of starting her own business - helping lawyers better brand themselves, millennial style. Nicole’s voice is helping inspire millennials and others not willing to settle for the status-quo to live a more meaningful and fulfilling life. 03:16 - Where I first met Nicole 05:25 - Which podcast got her interested in starting her podcast, Gen Why Lawyer 06:20 - Her background as a lawyer and how she got the idea to start her podcast 07:36 - When she was first bit by the entrepreneurial bug 08:45 - Leaving her law career to build her own business 09:27 - How going out on her own has changed what she covers on Gen Why Lawyer 10:31 - Her listener base 11:20 - How her guests left practicing law and the types of businesses they’ve opened 13:13 - Why she thinks Gen Why Lawyer has received great exposure 16:39 - What her parents thought when she started podcasting 17:19 - Her family’s ethnicity/heritage 19:02 - The concerns her parents had when she stopped practicing law 20:26 - What it was about practicing law that burnt her out 21:51 - The 9 to 5 employee mindset vs the entrepreneur mindset 24:19 - Compassionate Management 27:25 - When she realized that Compassionate Management was something she should pay attention to 29:03 - Defining Compassionate Management 30:06 - Holacracy 31:22 - The organizations she was involved with in high school 32:40 - The new podcast, What Trump Can Teach Us About Constitutional Law 34:23 - How she’s grown as a podcast host 35:56 - The episode of Gen Why Lawyer that stands out to her 38:35 - How podcasting has changed the way she interacts with people in person 39:11 - Is she an introvert or extrovert? 39:40 - What makes her uncomfortable talking to people “in real life” 43:02 - The ideas she first had for starting her own business 47:24 - Who she would love to have on her podcast 49:45 - The one most misunderstood thing about her 52:42 - What she’s changed her mind about recently 55:47 - What has her excited about returning to her podcast Full Show Notes: http://podcastjunkies.com/nicole-abboud-interview★ Support this podcast on Patreon ★