Monetising Knowledge

Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client's product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.In this episode we cover:The importance of a marketing budget to drive product salesWays to hone in on your target marketHow your market receives information in varying ways & how to use it to your advantageHow to determine the marketing approach to have the best return on investmentIdentification of ways to generate business - simple & complexAvailability of free tools like Google Analytics and it's applicationThe danger of selecting one advertising channelHow to track marketing campaign effectivenessThe three areas of marketing Simon recommends businesses coverBuyer cycles and why you need to know yoursThe most commonly overlooked marketing opportunity in businessA useful approach to identify why people have bought from your competitorsThe importance of contingency methods in customer touch pointsAn example of on-boarding processes that drive increased lead conversionsThe key area that the majority of businesses overlook that can drive significant future business; andThe most powerful question you can ask your customers.Links mentioned in the podcastMonetising Knowledge Community FacebookFind Simon Dell's Agency WebsiteFollow Simon on LinkedInFind Simon Dell on Twitter

Lindsay Kirsch, an Online Course Creation Specialist, joins us in this episode as we talk about creating online courses for your business. She has been in the learning and development space for 12 years working with big brands like Johnson & Johnson, AT&T, the University of Phoenix and the University of Buffalo.In this episode we cover:The story of how Lindsay came to work in this space.The role that instruction performance technology plays in course creation.The important elements that help create an effective course.How to deliver and launch your course in the best way possible.Ways to gauge the effectiveness of your course.The dangers on the proliferation of online courses.Ideas on how book authors can launch courses.Pricing and payment strategies you should practice. Links mentioned in the podcastLindsay Kirsch LinkedInMonetising Knowledge Community Facebook

If you are a business owner wanting to increase your sales or to have your messaging cut through the noise on social media, I encourage you to listen to this episode with Anthony English. Anthony gives us examples that we consider standard or boring and shows us how to differentiate ourselves and intrigue people. Whatever career or business you have, this will definitely make a big impact and get you the right clients with the right strategy.In this episode we cover:The story of how Anthony started coaching people on tech sales communication.Methods for introducing your business, career, or product through a unique elevator pitch.Real examples of standard business pitches and how to improve yours to make it stand out and be remembered.How and why talking to people who will never be your clients will lead you to getting your ideal clients.Anthony’s methodology and the top 3 things he focuses on when helping clients.How to handle sales conversations with potential clients.Links:Anthony English LinkedInAnthony English WebsiteArticle on The Taxidermist

In this episode, Adam Franklin, co-founder of Web Marketing that Works, shares with us how they help clients build trust by identifying and integrating 3 important pillars in business.In this episode we cover:Adam shares their company’s marketing strategyHow their company evolved from being a digital marketing agency to becoming an education-based company specialising in high-trust, relationship-based businessesThe 3 pillars they use for clients and how it helps bring in high ticket salesThe importance of knowing where to post your content to engage and reach your clientsThe types of content and formats you need to use in your posts to attract clientsIdentify and learn how to distribute and package your assetsHow to effectively use the primary business tool that allows you to interact with clientsLinks mentioned in the podcastBluewire Media WebsiteAdam Franklin LinkedIn

In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively. In this episode we cover:The story of how Stevie transitioned from being a lawyer to her business of social media marketingHow digital marketing targets your specific marketThe reason why businesses need appealing and valuable content 4 areas to consider in a business’ framework for unpacking their marketing approach The importance of personal versus business brandingWhy businesses need to identify their current and ideal clientsStevie does a marketing case study Key tips to make your business stand outLinks mentioned in the podcastStevie Says Social WebsiteStevie Says Social InstagramDownload the 59 Methods to Monetize Your Knowledge

In this episode, I talk to Chris Davis, the Director of Education of Active Campaign. Active Campaign is an email marketing automation software. Regardless of what software you use, tune in to this episode because Chris explains the 5 essential marketing automation must-haves.In this episode we cover:A normal day for Chris and a peek at his job for Active CampaignWhat is email marketing automation and why do businesses need it?How automation enhances the human touch in your businessThe impact of social media on transactions onlineThe importance of personalizationExplanation of essential data points that every business should be looking at: traffic to your website, conversion rates, email performance, and close rateHow to keep people engagedWhy service-based businesses are the best businesses to automateThe foundational piece of success in automation: clarifying processesDiscussion on the three steps to building an automation: start, action, stopTags, segmentation and how they workExplanations and examples on the 5 Essential automations: immediate response, nurture, plan z automation, onboarding, engagement automationsLinks mentioned in the podcastChris Davis LinkedInDownload the 59 Methods to Monetize Your KnowledgeActive Campaign Website

In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee and me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundationIn this episode we cover:Rundown of her success with Finley and me and how it startedNetworking with businesses in the same industry as well as with businesses from different industriesHaving a strategy for getting partnershipsHow personal stuff resonates more with peopleAngela working with the niche area of business start-upsIdentifying ideal clients and tailoring content around itThe importance of websites and how you make it work for and speak to your audienceGoogle analyticsGrowing your email listThe importance of human connection in your businessThe need for SEO to be found organicallyAn example of how a website and SEO worked for one of Angela’s clientsKey to retaining clientsHow outsourcing can help you and your businessLinks mentioned in the podcastAngela Henderson Consulting WebsiteFinlee + MeAustralian Business Collaborative Facebook GroupBusiness & Life Conversations Podcast

In this episode I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.We talk about design thinking - the 5-stage process, implementing it in your business, and the do’s and don’ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.In this episode:Ale’s work history and how she came to develop her own consulting firmThe case of businesses not being as customer-centric as they thinkProcess of design thinking and its importance for developing products and servicesExplanations and examples of the 5 Stages1st stage: Empathy - understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market2nd stage: Define - looking at the data you’ve collected3rd Stage: Ideation - potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team4th Stage: Prototype - prototyping your product, the different types of prototypes5th Stage: Testing - showing your client the product and getting feedbackThe length of the design thinking process from start to finishThe Design Sprint Methodology by Jake KnappPower of getting someone external to do this process for your businessLinks mentioned in the podcastAle Wiecek LinkedInSqrOneSqrOne InstagramIdeo Mash UpThe Design Sprint Methodology by Jake Knapp59 Methods to Monetise your Knowledge Downloadable

In this episode, I talk to Peter Burgess who helps small to medium-sized enterprises systemise and automate their businesses.Peter is the founder of Olivitek Software who specialise in custom software development, technical consultancy and data consultancy (BI and data visualization). As a software developer, Peter works out if businesses need a software solution built for them of if they could use an off-the-shelf product to meet their needs.In this episode:● The story of how Peter came into the software development business● His first tech gig at Nokia and how they worked on software● His journey from IBM to building his own company in Australia● Application or Solution Right Mapping and Roadmapping - Peter’s processes in creating software for his clients● Common off-the-shelves solutions that can be used and make an impact for marketing, sales, and schedules● Situations where custom systems and integrations may be needed● Systems and how they help you see information and statistics that can create dashboards to help you see data quickly● Why feedback from the market is important● Peter’s examples of changes and impacts in businesses because of the Roadmapping process● The benefits of Roadmapping● The importance of understanding the business motivation for a project● Return on Investments and timeframes to achieve it.Links mentioned in the podcastPeter Burgess on LinkedInOlivitek Software

In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.In this episode we cover:Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of peopleHow he stumbled upon memory teachingThe story and catalyst of how he started this kind of teachingExplanation of how direct response marketing worksBooks and social accounts as a passage that is pointing to a central hub and funnelHow he tracks communications to know what people have and haven’t done The particular structure he uses for his emails and contentDual Path ReadershipFacebook vs. YouTube Aware and unaware marketHow he uses YouTube and creates engagement for his videosDiscussing selling pitches in videosHow to know how much free stuff to giveWhy you want your competition to pay attention to youProprietary language used by Dr. AnthonyLinks mentioned in the podcastLinkedInWebsiteBranding You Academy

In this episode, I talk to Sally Eberhardt, author of the book Pain-free Networking for Introverts. We talk about pitching and long-term benefits of networking.In this episode we cover:Sally’s background and what made her decide to write a book about networking for introvertsSally’s personal daunting feeling and dread of networking as an introvertKey things for people both introverts and non-introverts about networkingDetermining the right opportunities and events for networkingNetworking by developing relationshipsHow to deal with people monopolizing your time during networkingManaging expectations during a networking functionNetworking is about givingThe importance of having an elevator pitch and Sally’s own pitchTips to remember about setting yourself up before a networking eventFollowing up and keeping in touch3Rs - Recognize, Remember, RewardLinks mentioned in the podcastFacebookLinkedInWebsiteTwitterInstagram

In this episode, I interview James Rose, an engineer who brings ideas to life. We talk about how he successfully created 2 products that went into market, his new business Content Snare, and his experiences.In this episode we cover:The story of Silver Siphon, how it came to be from idea to selling it to an investment firm in Silicon ValleyThe process of selling and investmentHis 2nd business, Content Snare, and the services it offersHow the business and its services evolvedThe launch of Content Snare and how it startedGrow Your Web Design Business CommunityThe growth of the business and building their email listHow SEO helped their businessThe challenges they encountered in spreading the word about Content SnareHow they plan and their roadmapTips on pricing productsLinks mentioned in the podcastContent Snare BlogJimmy Rose Personal BlogLinkedIn - Jimmy RoseGrow Your Web Design Business Facebook GroupPodcast - Agency Highway

In this episode I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business’ products and services.In this episode we cover:Georgia's services for small businesses with a special focus on Intellectual PropertyCoaches trademarking their product and program names and copywriting contentTesting where value lies before trademarking your program and identifying the level of protection you needHow trademarking classifications work and its costGeorgia’s Legal Mapping Strategy Sessions for business owners and what it coversGeorgia’s book and her experience with businesses who have availed her services beyond the startup phaseThe importance of Intellectual Property, licensing and how it worksBuilding an Asset bank and its useMisconceptions about trademarks - its purpose, what they are and aren’tHow international trademarks workIssues with tagging for key names or key terms with trademarksWorking with a lawyer you can connect with and who understands how your business runsLinksWIPOIP AustraliaLinkedIn - Georgia Thomas Legal ToolkitLegal HQThe Small Business Legal Toolkit

In this episode, I interview Carrie Gurr, Director at Taipan Group Ltd.Taipan Group Ltd. provides advice and develops strategies to asses and mitigate cybersecurity risks to an organisationIn this episode, we tackle the following:What is the GDPR or General Data Protection Regulation in the EUEffect of the GDPR to business owners in AustraliaHow to Minimize risk in data capturing for retailers and online business ownersKinds and amount of data coveredRequiring and clearing consent from clients on the use of collected informationDifferent approaches to locating and dealing with your clients covered by the GDPRUnderstanding the risk of a breach in your databasePrinciples of best practice in managing your dataThe risks and consequences for businesses when they are breachedHow creating risk profiles and performing end-to-end business data analysis can help identify and mitigate the risks of the businessPaid solutions and softwares storing customer data - are they safer?Securing data through people, process, and technologyHow prevention is better than cure when managing data solutionsServices offered by the Taipan Group in securing and protecting the data of their clientsWhat small businesses can do to secure and protect their dataSharing ownership of the data within the organizationAustralian compliance laws in data privacy like The Privacy Act of Australia and othersLooking at compliance as a best practice in handling information, managing data, and being a security-aware organizationGuide for businesses in budgeting for information securityOnline payment processing websites like Stripe, Square, etc. - are they more protected than independent payment processing?Checklist for business owners - 8 steps towards checking your compliance to GDPRLinks mentioned in the podcastLinked In - Carrie GurrWebsite - Taipan Group

In today’s solo episode, I will walk you through the exact process I use to help my clients shape their online course, get resources up and online and ready for sale and distribution in 12 weeks.In this episode, we tackle the followingThe exact steps that I go through when helping a client and how taking action help in the processThe importance of creating and making your sales page connect with the needs of your clientsThe need for being clear and concise about identifying the outcome, who, what, and why’s of your course and how it can help you prepare the script to produce your contentConnecting with your viewers by tackling the issues/problems that affect them and presenting your solutions using their languageThe advantage of enumerating your audience’s obstacles and giving concrete examples of the benefits they enjoyed from getting your courseThe power of testimonials - why you need them and what you can do to improve themAn in-depth discussion on all other items to include in your sales page and how it helps the audience decide to purchase your courseHow organizing the people involved in the production of your videos and having them strictly follow timeframes contribute to the success of the launchIdentifying the programs, software, services, and resources you’ll needWhy you need to invest in your output and enlist the services of professionalsDiscussion on how to build your modules and identify gaps in the processHow to make and what to include in your sales videoTips in preparing for the filming of your contentHow to get leads and convert them to sales through an email seriesWhat to do, review, re-check, test and correct before you launch the productWhy you need another person’s criticisms and thoughts on your content before you release itThe importance of sticking to a timeline.Links mentioned in the podcastTemiEmailmel@course9.com

In this episode I talk with Jacob Aldridge from businessDEPOT about how he is helping small business owners to identify and develop products from their IP.Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international Business Coach, Partner and Advisor.As Director of Advisory at businessDEPOT, Jacob is working one-on-one with SME businesses and directors, while also leading the development of the Strategic Advisory services across Workshops, Group Programs, and Online business guidance.In this episode we cover:How professional service-based business can use technology to convert time and their knowledge into tools and products to grow and scale their offerings.The time for money trap business owners fall into.How Brandonian has used their owner's IP as a way to train up their staff and develop a diagnostic tool as pre-qualifying lead generator.Recognizing how valuable your knowledge and expertise is as IP that can be used to grow and scale your business.The process of creating and documenting your IP.How Business Depot's new niche Real Estate Principal business coaching product Real Reach came about and the challenges faced in launching a collaborative based online training program.The importance of ensuring there is a market for your product before create anything.Why getting an external perspective is so important when trying to identify and monetise your IP.The process of Blackboard Fridays, Business Depot's weekly content marketing activity and how they repurpose that content across multiple platforms.Links mentioned in the podcastBusiness DepotTyson Cobb interviewBlackboard FridaysBrandonian

In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.In this interview we cover:How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profileHow diagnostic tools can help to create warm leads and increase your conversion ratesUsing diagnostic tools on your website as a lead magnetShaping content and teachings to deliver relevant treatments and outcomesHow the power of personalised content can help gain great traction for prospectsWhy you need to reverse engineer when building your diagnostic toolHow a family tragedy lead her to change your careerHow the New York Times used a reader survey to get the most clicked on article in that yearHow a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotesUsing a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline  and online marketingUsing a diagnostic tool to segment your database and identify areas for new productsHow to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a bookMeasuring the return on investment on a creating a diagnostic toolLinks mentioned in the podcastDr Emily VerstegeMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9

In this episode I interview independent book publisher, author and illustrator Dyan Burgess. Dyan has self-published a whopping 2 million words and currently produces a book per month.In this episode we cover:Why you should look at publishing your own booksHer journey to publishing her first book which then lead to her and her husband publishing over 100 children and business booksSome of the downfalls to consider when using a traditional book publisherThe connection that a physical book can still make with your audienceIdea generation for books and publicationsHow the initial focus of supporting and listening to existing clients helped to create a blog and then books for her husband Matthew's law practiceHow she manages to publish one book a month and how Bake a Business Book came aboutCommon obstacles that hold people back from publishingFrameworks of putting your knowledge into a book formatHow a book can help you to refocus and move forward in your business and careerThe importance of knowing your why for writing a bookHow to use links and QCodes in your book to connect with the audience and remain relevantOpportunities that can arise from being a published author and the impact it can have on your personal brand awarenessThe importance of getting feedback on book ideas and seeing how others use your content for new book and product ideasTips for marketing and leveraging your bookThe power of webinars in book marketing and idea generation.Links mentioned in the podcastCreating a book in less than 60 minutesDyan Burgess website

In this episode, our guest is LinkedIn expert, Adam Houlahan from Web Traffic that Works where he helps people build personal and business brands.In this episode we cover:Advantages of building a personal brand on LinkedIn for Business-Business & Business-Consumer marketingThe things you shouldn't do on LinkedInHow to make good, valuable connectionsHow to build influence and position yourself on LinkedInThe different types of content for the publishing platform and status updatesLinkedIn native videoExample of someone who uses LinkedIn really wellEngagement baitAdvertising on LinkedInSome quick tips to leverage your profile.Links mentioned in the podcastWeb Traffic that WorksAdam on LinkedInFree LinkedIn course

In this episode, I interview Jay Fiset the Creator of Masterminds to Millions program that helps people to launch, fill and run successful masterminds. In this episode we cover:Why you need to be in a mastermind as well as leading a mastermindThe three things you need to consider when choosing a mastermindWhen to measure ROI from a mastermind you are part ofHow to approach a mastermind you want to be a part ofKnowing when you are ready to lead your own mastermindInfluence, celebrity and access –  the ingredients of when you need to consider leading your mastermindPromise, position, structure and price – the key components of establishing a successful mastermindThe two reasons why masterminds don't have successful launchesThe ideal number of face-to-face interactions to create intimacy within your mastermindThe concept of a Commitment Day in the start of your mastermindSetting parameters and frameworks for your mastermindThe three components that you need to run a long-term successful mastermindThe problem of too much contentQualifying potential members for your mastermindThe Beta model conversationLinks mentioned in the podcastMastermind to Millions

On another solo episode this week. I suggest five things you can be doing to make the most of this quieter time to set it up your business for a prosperous year ahead.In this episode I cover:Looking at new ways to build your email listWhy just a ‘newsletter’ doesn’t cut it anymoreCreating a valuable exchange for your opt-inAvoiding barriers and making it easy for people to subscribe to your listCreating short form opt-ins that are designed to solve a problem for your customerUsing this down-time in your business to connect with your existing clienteleAppealing to two different client bases.Register for our upcoming free interactive online training The 7-step method to motivate prospects to choose YOU over your competition hereLinks mentioned in the podcastFree Webinar: The 7-step method to motivate prospects to choose YOU over your competitionCourse9

In this solo episode I talk about a subject that I am passionate about and that is helping people to identify whether an online course is right for their business.In this episode I cover:Why an online course isn’t right for everyoneThe importance of a good sales page when selling your courseWhy an online course isn’t the best option if you are starting out and wanting to build credibilityWhy a course is a good product offering for those that aren’t yet your ideal clientUsing an online course to free up time and teach on a greater scaleCreating additional revenue streamsHow courses can benefit thought leaders to reach audiences of scaleTapping into a one-to-many business modelBroadening your target market through partnershipsScaling your business through digital global distributionUsing evergreen content in your courseCreating a legacy through your online courseSeeing your online course as part of your overall business infrastructureRegister for our upcoming free interactive online training Will they buy? Here to help you validate your online course idea.Download the Is an online course right for you Checklist hereLinks mentioned in the podcastFree Webinar: Will they buy?Course9​

​In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr. This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses. In this interview we cover:What affiliate marketing is and isn’tThe three key stakeholders in an affiliate relationship and the roles they playWhy people are paying for leads and not just sales and conversionThe research you need to do when going into affiliate marketingIdentifying where the risk is in the affiliate relationshipQuestions that you should be asking of the affiliate network when doing your researchWhere to find affiliate networks that cater for professional services How to deal with competition in your affiliate programsHow earnings per click works (EPC)What affiliates are looking forward from the merchant to help drive your sales and trafficTips for building a relationship with your top affiliates Different methods of ongoing management of your affiliate programHow creating a private affiliate program worked for SurfStitch Obstacles to consider when starting a relationship with an affiliate networkThe unnecessary concern over fake trafficIdentify potential fraudulent transactions How Periscope works with e-commerce business to grow their online presence and salesLinks mentioned in the podcastPeriscopeLinkedIn - Martin CorrCommission FactoryMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are joined by acclaimed speaker, trainer, business consultant and founder of Speakable You, Jacqueline Nagle.In this interview we cover:Why preparation is the key to good conversationsHow learning to become a good speaker grew her company How she became an accidental speaker and the impact she saw it immediately had on her businessThe importance of training and crafting her speaking skillsThe process of conversations that happen after the pitchLearning how to ask the right questions after your presentationsHow to build your keynotes as if you are speaking to just one personThe importance of bringing lived experiences and stories into your presentationsHow to tailor your presentations to different audiencesWhy you need to know and address your customer’s pain points in your presentationsWhy you only need the right people to love you not 100% of the audienceSpeak to share instead of speaking to saleBe strategic in your speaking so you are delivering to decision makers are, not necessarily just your peersCrafting your communications for when you have falls and failures as well as successesPutting the elephant in the room in your conversations and presentationsTaking control of difficult conversations by powerful listeningThe two obstacles that stop people becoming a powerful speakerKnowing your character and style as a speakerLinks mentioned in the podcast:Jacqueline NagleLinkedIn FacebookTwitterMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are joined by the Jon Hollenberg, from Five by Five, a Gold Coast based web design agency who build great looking high performing websites with WordPress. He has also the author of "Love at First Site -A No B.S Guide To Getting Your Website Firing".In this interview we cover:What makes a high-performing websiteThe importance of knowing what the objective is of your websiteHow to save time by qualifying your leads through your website The multiple step online questionnaire that Jon uses, and how that skyrocketed his overall conversion rate How a multiple step questionnaire is helping your potential clients to make small incremental commitments during your sales processThe importance of user experience in a well designed siteHow a new site for a shed manufacturer increased their incoming inquiries by 500% within the first monthWhy you should invest in a good ‘Your Story’ videoThe frequencies of call to actions on your websiteWhy you need to consider mobile devices in web designThe importance of incorporating more social proof into your web presence and the exact process Jon uses with Google Reviews. Links mentioned in the podcastJon on LinkedInGoogle Review Widget  Love at First SiteFive by Five Monetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are chatting to James Schramko from Superfast Business and Silver Circle. This show is about the recurring revenue model, otherwise known as a subscription based model and the movement of moving towards operating within this model.In this interview we cover:The all-you-can-eat modelWhich businesses will fit the subscription modelWhat is 'churn'The variations to start people on recurring subscriptionsUsing contracts in this modelUnderstanding not everyone is a good fitProcesses that qualify your customersOffering a support service to customers that don't qualify as a customerThe importance of live events for your customersListening to the repeated customer questionsBeing aware of fadsConverting traditional businesses onto recurring revenue modelThe benefits of this type of modelSome examples of businesses using this modelLifetime value of customersAscension models and why they don't work for everyoneThe recurring relationship model for one-off productsThe importance of content marketingUsing social media to syndicate your contentRe-targeting to people who visit your websiteMembership forumsThe benefit of an App for membership sitesLinks mentioned in the podcastSuperFast BusinessSilver CircleThe App MatchWork Less Make More bookMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are joined by Glen Carlson from Dent Global - a global business accelerator program. We're talking about product development, product ecosystems and the ascending transaction model.In this interview we cover:The value in intellectual property (IP) and why it needs to be leveragedWhen's the right time to start leveraging IPThe first step in the processWhy you shouldn't be afraid to share your IP and high value contentRemember not everyone is your ideal customerThe different types of IPThe importance of consistency in content creationThe reality of putting an idea out there to the worldDeveloping a set of brand principalsThe different types of content and products and how they fit into a funnelThe importance of everything in the product ecosystem connectingCreate something free that people can watch, read, listen or doHaving a product for prospectsThe importance of thinking how you can make your product betterHow to create a complete solution that people wantThe process of working out if your pricing is rightThe journey of content marketing identifying the problem to the prizeLinks mentioned in the podcastDent - Key Person of Influence7 Habits of Highly Effective PeopleMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are joined by Tim Dwyer who talks to us about various ways to monetise knowledge.Tim has over 20 years in business, and specialises in helping businesses strategically grow their assets, increase their business value, hone and leverage their capabilities.In this interview we cover:How the different business phases reflects how you monetise knowledgeThe value of intellectual property (IP)Process mappingThe different types of processes following the customer's journeyExamples of effective onboarding processesThe importance of productising for service based businessesPricing and packaging information on websitesExploring uniqueness and best asset to move a business forwardThe illogical order of process mapping to build a sales strategyThe importance of clear brand messagingHow to Onboard at scaleThe different methods to capture IP with impact5 layers of building capability within a businessLooking at different industries to see what they're doing well and creating a simple modelSimpflying business rather than complicating itLinks mentioned in the podcastTim DwyerMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we chat to Nicole Abboud who hosts The Gen Why Lawyer podcast, based in the US.Nicole is the founder of Abboud Media which is a modern video marketing and podcasting agency driving creativity in the legal profession with a focus on connecting lawyer + client.In this interview we cover:Taking a traditional industry and using edgy, modern marketing activities Why there is a big interest in podcastingWhich podcast format is the most popular amongst Nicole's lawyer clients The preparation required for different formatsHow to reach the target audience of your podcastThe importance of a good podcast titleSome elements of podcast SEOWho in the organisation is best to deliver a branded podcastThe reality of starting out with video and podcasting a little nervousThe impact and results from video marketing and podcastingUsing a podcast as part of the sales funnelPodcast distribution strategyBest LinkedIn practicesLinks mentioned in the podcastAbboud MediaInstagramThe Gen Why Lawyer podcastWavveCanvaMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.In this interview we cover:How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profileHow diagnostic tools can help to create warm leads and increase your conversion ratesUsing diagnostic tools on your website as a lead magnetShaping content and teachings to deliver relevant treatments and outcomesHow the power of personalised content can help gain great traction for prospectsWhy you need to reverse engineer when building your diagnostic toolHow a family tragedy lead her to change your careerHow the New York Times used a reader survey to get the most clicked on article in that yearHow a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotesUsing a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline  and online marketingUsing a diagnostic tool to segment your database and identify areas for new productsHow to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a bookMeasuring the return on investment on a creating a diagnostic toolLinks mentioned in the podcastDr Emily Verstege Monetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are joined by the serial entrepreneur Dan Norris to talk about how he has used just content to market and grow his businesses.​In this interview we cover:His journey as a struggling entrepreneur to building a million dollar business and selling it to Go Daddy, writing four best-selling books,  building a six-figure mastermind business, and building the Black Hops Brewery, all in the last 4 yearsThe difference between running an online business and a physical multi-faceted BreweryUnderstanding your weakness and hiring to accommodate thoseDealing with red tape delays and the importance of just taking action to start/open a businessHow they used crowdfunding to launch a book and how it has created a new community around their breweryThe importance of traction rather than vanity metricsHow they have used a podcast to promote and document their start-up journey as new brewery ownersHow content marketing helped scored a massive partnership for the launch of Call of DutyHow Dan only uses content to market his businesses and why he doesn’t obsess over dataHow books can grow trust with your communityWhy you need to start a business from your content or knowledgeHow they are using Instagram and Instagram stories to growHow Dan is getting a 40% open rate on his newsletter through targeted and relevant contentThe importance of a segmented database for email marketingLinks mentioned in the podcastDan NorrisBlack Hops BreweryMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are talking about App development. Have you ever considered apps for your business? There are a whole range of apps out there that are quite useless. But we're going to talk about how they can be quite valuable in the sales funnel as well as how apps can help with business efficiencies as well.Nathan Challen from Envisage Apps talks about the process of getting Apps developed and discusses the types of Apps there are to leverage, productise and monetise our knowledge.In this interview we cover:Using Apps to take business to another levelWhy businesses are getting Apps developedDisrupting new businesses and current businesses by using an AppThe emerging technologies/data points available to Apps through the smartphoneThe importance of the win/win situation - business objectives and user experienceThe types of Apps and difference in pricingWhat native means in App terminologyExamples of the Apps developed by Envisage AppsInsights in the dashboard about how data can be used in businessWhy some Apps get traction and others don'tThe importance of a good, clear user experienceAttracting new prospects at the top of the funnelMarketing your App to find a new audienceUsing Facebook to test your App and tweak featuresThe process of engaging an App developerWhat obstacles stop people getting their App developedInsights into choosing an App Developer (local or remote)Nathan's tips on App developmentGetting into the App Store and Google PlayLinks mentioned in the podcastEnvisage Apps websiteApp Concept CanvasMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr.  This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses. In this interview we cover:What affiliate marketing is and isn’tThe three key stakeholders in an affiliate relationship and the roles they playWhy people are paying for leads and not just sales and conversionThe research you need to do when going into affiliate marketingIdentifying where the risk is in the affiliate relationshipQuestions that you should be asking of the affiliate network when doing your researchWhere to find affiliate networks that cater for professional services How to deal with competition in your affiliate programsHow earnings per click works (EPC)What affiliates are looking forward from the merchant to help drive your sales and trafficTips for building a relationship with your top affiliates Different methods of ongoing management of your affiliate programHow creating a private affiliate program worked for SurfStitch Obstacles to consider when starting a relationship with an affiliate networkThe unnecessary concern over fake trafficIdentify potential fraudulent transactions How Periscope works with e-commerce business to grow their online presence and salesLinks mentioned in the podcast​PeriscopeLinkedIn - Martin CorrCommission FactoryMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

In this episode we are joined by acclaimed speaker, trainer, business consultant and founder of Speakable You, Jacqueline Nagle.In this interview we cover:Why preparation is the key to good conversationsHow learning to become a good speaker grew her company How she became an accidental speaker and the impact she saw it immediately had on her businessThe importance of training and crafting her speaking skillsThe process of conversations that happen after the pitchLearning how to ask the right questions after your presentationsHow to build your keynotes as if you are speaking to just one personThe importance of bringing lived experiences and stories into your presentationsHow to tailor your presentations to different audiencesWhy you need to know and address your customer’s pain points in your presentationsWhy you only need the right people to love you not 100% of the audienceSpeak to share instead of speaking to saleBe strategic in your speaking so you are delivering to decision makers are, not necessarily just your peersCrafting your communications for when you have falls and failures as well as successesPutting the elephant in the room in your conversations and presentationsTaking control of difficult conversations by powerful listeningThe two obstacles that stop people becoming a powerful speakerKnowing your character and style as a speakerLinks mentioned in the podcast:Jacqueline NagleLinkedIn FacebookTwitterMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

Today we are joined by Danielle Lewis, the CEO and founder of Scrunch, a marketing platform that connects brands with social influencers. Scrunch is a data-driven Influencer Marketing platform that enables brands and agencies to discover the right bloggers and social media Influencers. Scrunch has one of the world's largest Influencer databases with over 20 million profiles and billions of datapoints. The platform makes it easy to get the data you need about your Influencers, plus has some awesome CRM and outreach style functions to make managing your campaigns easy.In this episode we cover:What is influencer marketingWhat protections are in place to make sure you get value from influencersWhy influencers are not just for the beauty and retail industriesContent and how to link to your sales and lead funnelsExamples of how brands use influencers through content creation, amplification and awareness, SEO and event marketingHow reach demands pricing levels for influencer marketingTypes of campaigns between brands and influencers and what works bestWhat type of access brands get to influence audiencesDisclosure of paid endorsementsCase studies of influencer campaigns for non-lifestyle brandsHow influencer marketing fit into your overall marketing and sales funnelsWhat call to actions work best for B2B campaignsObstacles facing the influencer marketing industryThe importance of education in this industry and what the future holdsData points to look at for influencer marketingLinks mentioned in the podcastScrunchMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

Today we are joined by Geoff Heathering the Clarity CEO who is a Global expert on attaining Business & Personal clarity.Described as’ irreverent and insightful’ Geoff has a background as an internationally experienced senior executive with over 30 years’ spent as a CEO, General Manager, and Sales & Marketing Director across industries like: Retail, Pharmacy, Consumer Electronics, Fitness / Training, Not for Profits, Construction Supply & Telecommunications.He launched the Telstra Next G network in non-urban Australia with the largest experiential marketing campaign ever undertaken in this country and spent 5 years in Indonesia running 5 companies with a half billion USD in sales.In this episode we cover:The first step to take in gaining clarityImportance of doing initial research before launching your idea by using Amazon and GoogleGetting your idea validated Selling an idea before you make any salesIdentifying what assets and knowledges you have to create your own toolkit.The best clients for any business of people who've become consciously incompetentWhy you need a value proposition strategy instead of just competing on priceReverse price tiering and price psychologyKnowing ‘how much is enough’ for you and your lifestylePlanning around event seasons in your industry to avoid buyer fatigueLinks mentioned in the podcastGeoff Hetherington - The Clarity CEOMonetising Knowledge Podcast Facebook GroupCourse9Loyalest Webinar

Today we are joined by Tyson Cobb from businessDEPOT. He is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.He has spent the last 9 years in marketing and advertising, and has helped implement brand awareness and product marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys now specialises in Inbound Methodologies and digital marketing in the B2B space.As Head of Marketing at businessDEPOT, Tys develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy. In this episode we coverHow the collective at Business Depot uses How they use their video marketing tactic ‘Blackboard Friday’ to educate and build trust with their audience.Content marketing is a slow burnUsing call to actions in their content marketingIncreasing your marketing productivity through batchingBuilding top-of-mind awareness through content marketing and eventsCreating a marketing ecosystem through eventsThe importance of showcasing your brand through your eventsImportance of education and entertainmentPaid versus free eventsUsing live events as your sales funnelThe need to be strategic and consistent with your eventsThe role a good CRM and a segmented database in B2B marketingWhy the business owners and staff need to be in attendance at your live eventsWhy you need to have a business development mindset with your event marketingLinks mentioned in the podcastbusinessDEPOTMarketing Crunch PodcastMonetising Knowledge Podcast Facebook GroupCours9Loyalest Webinar

Today we are joined by Simon Knapp, Cofounder and CEO from Pixmoto. He is passionate about retail, a digital enthusiast and data lover. Today he talks about video marketing as a tool for storytelling and sales. In this episode we coverThe connection between ecommerce and analytic performance of experiences - time spent, user activity, tracking devices How Pixmoto connects the eCommerce channel to digital video, so that customers can buy products while they're watching their video online.Importance of having both a customer and client focus in your video marketingWhy you should have competitors in your marketThe importance of having a customer centric focus in storytellingHow Zara’s retail strategy of fast fashion is creating a fear of missing out and creating in store demand, and how numbers plus speed drive Zara’s core strategyWhy datas and numbers are the new digital currency and how they can show client a real metric on their return on investmentThe challenges facing influencer marketingThe importance of putting out good content and learning to see what worksHow video marketing is a long game. The ideal length of videos and distribution across multiple platformsHow Pixmoto are creating native videos for publishers that allows readers to choose between video and the written word and the surprising results. How to use data collected in making marketing decisions and analysing your return on investmentThe importance of still having a human touch in your business to help build trust How Simon works with an Advisory Board and the difference it has made in their business journeyImportance of having patience and belief in businessUnderstanding the marketplace holds all the answersLinks mentioned in the podcastPixmotoMonetising Knowledge Podcast Facebook GroupCourse9

Monetising Knowledge comes from the acknowledgement that there are many feasible ways to reach a larger market and create additional revenue streams in business. Repurposing or applying knowledge to create multiple touchpoints for our customers and our brands can be developed in countless ways.Self-publishing, data mining, online courses, podcasting, publishing, software products, licensing, masterminds, video/social media series, quiz development, retreats, app development...the list goes on and on. The Monetising Knowledge event and podcast will bring together a range of individuals who have either done it for themselves or help others leverage, productise and monetise their knowledge.Guests will share their story, who was involved, what the outcomes were and what was learned as a result. We're talking about the wins, the tips and the obstacles to avoid. Topics that will be covered on this podcast will include:Licensing IP App Developers and how apps fit into your sales funnelSystems and processesVideo Marketing Content MarketingOnline CoursesPricing psychologyAffiliate network specialistsMedia and podcastingLive eventsMembership sitesMastermindsProduct DevelopmentCommunication and pitchingWebinarsAudiobooksOnline diagnostics tools/quizzesBlogging/Vlogging Software developmentLinks mentioned in the podcastMonetising Knowledge Podcast Facebook GroupMonetising Knowledge Facebook PageMonetising Knowledge Website