Podcast appearances and mentions of allison carpio

Allison Carpio is an author, podcast host of Hella Delicious Emails, and copywriting chef at The Conversion Kitchen. Her clients have used email to sell out their service packages, book more sales calls, and generate more warm leads. She ran quiz funnels with 8-figure businesses in the health and wellness space, converted influencer's 1M followers into buyers, generated leads for B2B startups, and coached service-based businesses with digital offers on cooking up a palatable copy.In today's episode, we dive into all things email marketing. Tune in to hear how we go over 4 different flavors of emails, how to make mouthwatering “shut up and take my money” copy, and much more.Here's what you'll learn:Hear how Allison got her start in writing and careerLearn different email marketing strategies to uplevel your presence in emails Learn different email marketing tools and programs to useHear how Allison serves up content to her clients Learn about Allison's show and tips on email marketingTips on copywriting that sells and how Allison works with her clients And More!Social Links: Website: https://www.theconversionkitchen.com/IG: https://instagram.com/allisoncarpioListen to the Podcast: https://hella-delicious-emails.captivate.fm/listenSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

    The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira's website Rob's website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Full Transcript:  

I hope everyone's hungry, because I'm welcoming the queen of food analogies and email strategy, Allison Carpio, to the show. Allison Carpio is an author, speaker, email + copy coach, and head chef at The Conversion Kitchen. She got fed up with all the fake scarcity and oppressive tactics in the email marketing world – especially from the bros and boss babes. Now, she helps her chefs (clients) cook up emails that sell without the sleaze. We have a beautiful conversation packed with nuggets of wisdom. We debunk the common misconceptions around email marketing, the mindset shifts needed to leverage email as a way to become intimate with your audience, and ways to get yourself out of the beginner's rut and just start emailing. Overall, it's clear that we need to let go of “shoulds” and start embracing our human imperfections when it comes to email. I'm sure ready to do that.   Here are some things I've learned: Email is the most intimate way to get to know someone. Just like cooking for someone!  And it should be fun – just like cooking for someone. Selling feels uncomfortable to so many entrepreneurs, partly because of many of the inauthentic urgency tactics that get circulated in the mainstream marketing world.  If you believe in what you're offering and you're proud of it, you don't have to be afraid of putting it in front of the people who want what you're selling. There's no need to be defensive about someone's potential objections to your offer. It's better to be patient for those who are actually ready. There's so much impact from email even if everyone isn't clicking or replying. This impact can't always be quantified but trust that it will nourish your relationships in the long run. Look for potential aligned partnerships to build your list out in the beginning. Give talks, host joint webinars, appear on podcasts. Always share your freebie. You actually don't need to craft an entire detailed newsletter every day. Casual feels more intimate and it takes less time. Double win.   Resources from this episode: Follow Allison on Instagram: @allisoncarpio, www.instagram.com/allisoncarpio Learn more about The Conversion Kitchen and grab Allison's free resource, Four Flavors of Emails That Sell   Additional resources: Are you interested in crafting a fulfilling, growth-oriented experience for your clients that scales? Take my free mini-course Build Your Foundational Framework Interested in working with me? Check out my Service Page here Follow me on Instagram Meet my podcast editor Angelina at The Intentional Edit :) My intro music was produced by Moshun

If you're sending out emails but hearing crickets instead of clicks in response this email marketing strategy is for you. Allison Carpio walks you through using email to invite your clients into your world from welcome sequence through nurture to conversion. Key Takeaway A well-planned email journey should be like a Michelin star dinner experience. From the invitation to the sparkling conversation, everything has its purpose and everything transitions exactly.  We talk about How to get the tone of your emails just right How often do you need to email your new joiners and regular list What to include in your welcome sequence How to create a smooth segue to your CTA The one thing you need to do before you send your next email Allison's lifestyle boundary for her business The worst cookie-cutter advice Allison's been given on her business Links To read the transcript and explore other episodes go to https://dianemayor.com/147 (dianemayor.com/147)

I had the honor of talking all things copywriting with Allison Carpio, a copy coach and email expert. Allison shared her advice on writing emails that lead clients to take action, newsletters versus simpler emails, and how to work with a copy coach. She also shared what it's like to work with her! Follow Allison on Instagram. ---- Want more content? Make sure to watch Cat's FREE training: How to Sell-Out Your Offer in Four Simple Steps. Sign Up Here to Get Your Free Training in Your Inbox. For more on Cat Del Carmen, follow her on instagram @CatDelCarmen and visit catdelcarmen.com ---- Latinas Booked Out is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online coaches, consultants, and service-based business. She teaches her clients how to secure their first four-figure client and then get fully booked without working around the clock.

When Allison encountered the “Hustle Bro” and “Boss Babe” style of marketing, she really didn't like it. Especially once she learned that a lot of those persuasion tactics are rooted in some pretty deep-seated shit that keeps a lot of people stuck and struggling. Rather than succumb to the shoulds and “yaasss, queen” toxic positivity, she created space to do business more authentically. Listen to find out how you can find success your way. Can't-Miss Moments From This Episode:What nickname are you giving yourself as the leader of your business? Boss babe? Hot CEO Daddy? Allison and I have a few thoughts on how you talk about yourself. Do you want to be Drake or Kayne? If you're having a bad day but there's work to be done, how you handle it shows just how far you'll go. Mall kiosks, sleazy seminars and tacky slogans — sometimes the worst example of what to do is actually the best example. Allison and I break down why your customers deserve a more personal touch. What metrics do you use for success in your business? Allison's got one you've probably forgotten (and you don't even need a spreadsheet to track it!). Back in pre-COVID days, Allison earned a reputation as the napper of her co-working space. Allison and I discuss why not taking that nap (or that break) could be hurting you more than it helps.This one is jam-packed full of advice. Don't miss out - listen now!Allison's Bio:Allison Carpio is an author, speaker, email + copy coach, and head chef at The Conversion Kitchen. She got fed up with all the fake scarcity and oppressive tactics in the email marketing world--especially from the bros and boss babes. Now, she helps her clients get off the content hamster wheel and make more consistent sales with email without the sleaze.Resources and links mentioned:Allison's siteAllison's IGCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTubeDownload this episode

Allison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and builds relationships and how to use email marketing to convert without feeling icky. Allison shares her tips for writing copy that stays true to our voice and values and the most important parts of a welcome sequence that converts in the right way. Topics Discussed: The importance of a welcome sequence for your email list Why so many of the email techniques being taught online feel misaligned How to write a welcome sequence that makes people feel at home and builds relationships Using email marketing to convert without feeling icky Tips for writing copy that stays true to our voice and values The most important parts of a welcome sequence Resources Discussed: “Be Our Guest” Welcome Sequence Group Intensive Connect with Allison: Allison Carpio is the author of "Shut Up and Take My Money!" and email copywriting coach. She believes anyone can show up authentically in their copy--and write copy that connects + converts without the bro or boss babe oppression and manipulation. She hosts group intensives where you cook up your "Be Our Guest" Welcome Sequence for new opt-ins in one day! Instagram Website

Allison Carpio & Nadia De Ala are entrepreneurs & the hosts of The Hella Rich Podcast, a show for Woman of Color entrepreneurs who want to get HELLA rich in money, time and joy! Join their free Facebook group here. Allison Carpio is the author of “Shut Up and Take My Money!”, speaker, and marketing consultant. She got fed up seeing all the fake scarcity, high-pressure and sleazy tactics in the online marketing world. Now, she teaches Women of Color business owners how to get their customers thrilled (not pressured) to buy from them over and over again. Nadia De Ala is a leadership & negotiation coach, speaker and facilitator. She is the founder of Real You Leadership, a program that helps badass, creative and ambitious Women of Color in Tech level up their relationships, influence and money, so they can create the empowered and free lives they really want. Through her coaching work, Nadia has supported her clients in making 20-55% more bank by teaching them negotiation mindset and strategy to self-advocate with confidence. She’s now directing her super powers to help BIPOC women embrace the transformational possibilities of thriving in the online business world, so they can get hella rich in time, money and joy. Want more of this podcast? Make sure to subscribe, episodes drop on Sundays! Check out the Yo Quiero Dinero Podcast blog and more at yoquierodineropodcast.com. Want to become poderosa with your dinero? Get our free money guide! Partners mentioned in this episode: BetterHelp – Professional Support When You Need It, At The Fraction Of The Cost Of In-Person Therapy. Get 10% off your first month! --- Support this podcast: https://anchor.fm/yoquierodinero/support

Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by helping them dig deep into their target readers.   Allison works with marketers to help them get clarity into who their audience REALLY is  – and how to write strong pieces that attract these exact people.    The goal of EVERY writer is to connect with their reader, and 9 times out of 10, if there's a problem with a piece of writing, it's that the writer hasn't clearly defined their avatar.   And even worse, the majority of businesses and writers are completely wrong in what they think about their audiences.   Allison helps you dig a layer deeper into your avatar to put you ahead of your competition, and to bust all the myths circulating around the blogosphere about this misunderstood topic.    We've got a lot to get into today, so grab a cup of coffee and settle in for this one. Your writing business (and your readers) will thank you for it.    Episode Highlights   A simple and non-marketing-ey explanation of what an avatar actually is The questions you should ask your target readers to find out their deepest fears and desires (without being a weirdo) Why defining your target audience is critical even if you're not a sales copywriter The attributes that truly matter when defining your avatar (and it's NOT demographics) Why knowing your avatar is a direct link to making more money as a writer Why business owners should NOT write their own copy The biggest mistakes writers make when thinking about their target reader What Allison learned from "bro's" about finding the good stuff underneath the surface

Allison Carpio walks us through her signature process for reverse engineering the most profitable avatars in different industries, and, most importantly, how to find out what they really want and how to write the copy that will connect with their pain, desire, and everything else.

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III… Allison Carpio: Identify and Attract Your Best Client Now! Allison Carpio knows your customer better than they know themselves. Her book “Shut Up and Take My Money!” shows you how to read your customers’ minds--and get them eager to buy from you. She’s worked with high impact info marketers like Bo Eason, T. Harv Eker, The Art of Charm, and Bulletproof. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the 7-Figure Formula to Make Millions – Click Here! Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our Conscious Millionaire Show was named in Inc Magazine as one of the Top 13 Business Podcasts!

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III… Allison Carpio: Identify and Attract Your Best Client Now! Allison Carpio knows your customer better than they know themselves. Her book “Shut Up and Take My Money!” shows you how to read your customers' minds--and get them eager to buy from you. She's worked with high impact info marketers like Bo Eason, T. Harv Eker, The Art of Charm, and Bulletproof. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the 7-Figure Formula to Make Millions – Click Here! Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our Conscious Millionaire Show was named in Inc Magazine as one of the Top 13 Business Podcasts!

Allison Carpio shares her latest research methods for uncovering the character profiles and "vicious cycles" of your best prospects so you can write more compelling copy that bonds you with your tribe. Go listen and uncover the naked truth about what motivates your customer avatars, and how you can make sure your copy always hits the mark.

Yolanda sits down with Allison Carpio, a Sales Copywriter for health e-commerce entrepreneurs. Allison is able to travel internationally quite frequently and stay for extended periods of times in the cities she travels to. For links to what we discuss and to answer the episode's listener question, check out the show notes: http://howshedidit.club/3 ----- Background Music: ballet by Ryan Little --- Send in a voice message: https://anchor.fm/how-she-did-it/message Support this podcast: https://anchor.fm/how-she-did-it/support