Pitchin' and Sippin' with Lexie Smith

Kells McPhillips is a health and wellness writer whose journalism has appeared in The New York Times, Well+Good, Fortune, Runner's World, Outside, Yoga Journal, and others. Kells also holds an MFA in Creative Writing from The New School in New York City. In 2022, her short fiction was shortlisted for The Masters Review Summer Short Story Award for New Writers, and she is the 2023 recipient of theOffice fellowship in Santa Monica. She's hard at work on a novel in the early mornings.In this episode, hear how Kells got to her place as a freelance writer and her many different positions held at the highly regarded wellness magazine, Well + Good. Hear her thoughts on the world of freelance writing and how the world of journalism and media is changing now more than ever. Here's What You'll Learn:Kells McPhillip's journey into freelance journalismKells McPhillip's beats and favorite things and topics to coverThe difference between a staff writer and news writer on an editorial teamKells McPhillip'spreferences on lead times for pitchesHer personal pitching preferencesHow her time at Well + Good as a staff writer shaped her work todayHer favorite aspects of writing and journalismHer perspectives on the world of media today and how it's evolvingAnd more!Listener Links:Website: kellsmcphillips.comInstagram: https://www.instagram.com/kellsmcphillips/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR inc.: https://theprbarinc.com/the-bar-menu/Learn about THEPRBAR Agency: https://www.theprbaragency.com/Instagram: @theprbar_inc

In the season 5 finale minisode of the Pitchin' and Sippin' Podcast, Lexie Smith shares how she ‘made it' in PR and key tips on landing press. She discusses the six things that led to her success in public relations and shares valuable lessons learned along the way. Here's What You'll Learn:Lexie's background in PR and her path to successThe different types of PR roles she's had throughout her careerSix things that helped her succeed in her career and businessLexie's thoughts on hustle culture in businessHow to ‘hustle mindfully'Strategies for networking and building long-term relationshipsIdeas on building a portfolio as an aspiring PR professionalThe importance of continuing to learn and develop your skills professionallyMindset advice on reprioritizing your time and how this has been a key part of her successSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_inc

Nicole Pearl is a former national magazine editor turned On Air Beauty, Fashion, and Lifestyle Expert known as The Beauty Girl. She's written for countless magazines, such as Marie Claire, Allure, Health, In Style, Byrdie.com, and Parents, to name a few. She regularly appears on local and national TV shows sharing the latest trends, tips, and products to try.  Her mantra is "Beauty Shouldn't Be a Bitch"... and neither should getting on TV. Tapping into her 25+ years of industry experience, she launched her PR & Media Consulting business during the pandemic, which you'll learn more about in today's show.In this episode, Lexie Smith and Nicole Pearl discuss Nicole's transition from working in editorial, to freelance, to launching her own consulting business. Nicole tells listeners how to land a TV segment at both a local and national level and reveals her personal pitching preferences. Here's what you'll learn:Learn Nicole's journey in starting her consulting business during the pandemicNicole's advice for pitching yourself for TVWhere she suggests people start when pitching for TVHow a TV pitch is different than an editorial pitchTips on who to reach out to when pitching for TV Advice on what to put in a pitch to land a TV segment Core information to put forth when pitching a producer Ideas on how to get your pitch to stand outHer personal pitching preferencesHow to get connected with NicoleAnd MoreSocial media links:IG: @nicolepearlbeautygirlTikTok: @nicolepearlbeautygirlLinked in: https://www.linkedin.com/in/nicole-pearl-5413516/YouTube: https://www.youtube.com/channel/UCAb-2CrL4H9kA3kf4tayzPQThe Beauty Girl Blog: https://www.thebeautygirl.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Kelsey Ogletree is an independent journalist covering travel, food, design, and golf. Her work has been featured in various print and digital outlets, including Midwest Living, Conde Nast Traveler, The Wall Street Journal, and Food & Wine. Alongside her husband, Derrick, she's also the co-founder of Pitchcraft, a journalist-led membership platform helping PR professionals build relationships with freelance writers and editors in the national consumer lifestyle space.In this episode, Kelsey shares her journey from a successful journalism career to becoming a founder, business owner, and new mom. Kelsey and Lexie discuss why pitching content marketing writers is strategic, how to do so, and the added PR benefits for all parties involved. Here's what you'll learn:Kelsey Ogletree's career journey from journalism to becoming a founder Her personal pitching preferencesExamples of successful content marketing pitches that land wellHow Kelsey operates her business, PitchcraftThe importance of knowing journalists' pitching preferences What motivated Kelsey to start PitchcraftInsights into the content marketing industry and strategies for pitching content marketing writersTips on how content marketing can uplevel relationships with journalists and drive traffic and salesAnd more!Social media links:Instagram: https://www.instagram.com/kbogletree/?hl=enLinkedIn: https://www.linkedin.com/in/kelseyogletree/Twitter: https://twitter.com/KelseyOgletreePitchcraft Information: https://pitchcraft.media/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

This week's minisode recaps Muck Rack's State of PR 2023 report. Your host, Lexie Smith, offers her most notable findings from the report, including the challenges PR professionals encounter and breaks down numerous challenges the PR industry faces. She also highlights key findings related to diversity in the workplace and the workload of PR pros based on the survey conducted by Muck Rack to gauge the state of PR in 2023.  Here's What You'll Learn:The most notable stats from Muck Rack's State of PR 2023 reportChallenges PR pros have faced over the past yearStatistics on the most used social media platformsWhat the findings mean for the PR industry as a wholeLexie's thoughts based on her experience as a PR proAnd moreMuck Rack full report: https://info.muckrack.com/state-of-pr-2023 Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Christine O'Donnell is an Emmy-Nominated TV Journalist, Podcast Producer, professor, and the founder of Bright Sighted, a purpose-driven podcast consulting and production house. As seen in media outlets such as NBC, ABC, FOX, and CNN, Christine was also the very first guest on the Pitchin' and Sippin' Podcast.In this episode, Christine and Lexie explore the process of finding and vetting quality podcasts to pitch that align with your business. Christine shares her insights on the evolution of the podcast industry, her favorite podcasting tools, and how to use them to discover shows that align with your business or goals in a specific niche.Here's what you'll learn:How the podcast industry has grown over the past decadeCurrent developments and trends in the podcast industry Insight into how Christine's podcast production business works Christine's trusted systems for vetting podcasts Tips for advertising on podcastsAdvice on activating brand deals or sponsorships to promote your podcast Techniques for vetting the quality of a particular podcastHow to discover podcasts that align with your business or goals in a specific nicheAnd more in the world of podcasting!Social media links:Brightsided website: https://christine-odonnell.com/about/LinkedIn: https://www.linkedin.com/in/christinelodonnell/Instagram: https://www.instagram.com/thechristineod/?hl=enYouTube: https://www.youtube.com/channel/UCMt8Sl3qwkOOwU8vXTdu6lAResources: ListenNotes: https://www.listennotes.com/Chartable: https://chartable.com/chartSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Amanda Joy Foley is a PR strategist and consultant with 20+ years of experience. The Founder of Curate Your Soul, she sees what makes people magnetic and guides clients to unlock their personal messaging and PR strategy using Human Design & The Gene Keys. In this episode, Amanda explains human design and how publicists and entrepreneurs can utilize it to craft a successful and intuitive PR strategy. Reading Lexie's human design chart, Amanda explains how the results can be leveraged to help her further excel in PR and business.Here's what you'll learn:What human design isHow Amanda pivoted from corporate PR into Human Design and entrepreneurship What The Gene Keys areHow knowledge gained from human design can be used to craft a PR strategy for yourself or your clients An example of a Human Design chart reading about LexieTips on incorporating Human Design to create aligned and authentic brand messagingThe types of clients Amanda works with and the relevance of Human Design in PRAnd more!Social media links:Website: www.curateyoursoul.comIG: @curate.your.soulLinkedIn: https://www.linkedin.com/in/amandafoley/Get your Free Personal Human Design Chart: https://www.emmadunwoody.com/get-your-chartSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

 This week's minisode is an extra special episode, marking the 100th episode of the Pitchin' and Sippin' Podcast! Lexie Smith takes a moment to reflect on the podcast's impact on her life, clients, and business and then shares with listeners exactly how to effectively pitch and secure a guest spot on Pitchin' and Sippin'. Here's What You'll Learn:How the podcast has impacted Lexie's businessLessons Lexe's learned from having a podcastSuccessful pitch examples that landed guests a spot on the Pitchin' and Sippin' podcast and why they were effectiveThe exact steps to submit a pitch and apply for a guest spot on the podcastTips on how to nail your application and Lexie's personal preferencesAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Learn how to Work with THEPRBAR: https://theprbarinc.com/the-bar-menu/Instagram: @theprbar_inc

Danielle Directo-Meston is The Hollywood Reporter's first E-commerce Editor and the founder and publisher of UncoverLA.com. Over the past 18 years, she has covered local communities, fashion, and lifestyle for the LAist, Patch, Racked, Curbed, C, and other LA-based print and online publications. Her bylines also appear in Rolling Stone, MyDomaine, Where LA, and Pacific San Diego. In this episode, Danielle discusses her freelance journey and shares tips for aspiring freelancers. Highlighting her role as The Hollywood Reporter's first e-commerce Editor, she does a deep dive into the world of affiliate links and SEO-based journalism and shares her personal pitching preferences. Here's what you'll learn:How Danielle got started in freelance journalismHer journey into creating her media website, UncoverLAThe types of stories she writes for The Hollywood ReporterMore on her role as an e-commerce writerThe application of affiliate links in her storiesLegal considerations when it comes to using affiliate links in publishingDanielle's thoughts on the world of AI and its application in journalismDanielle's personal pitching preferencesTypes of pitches she is currently interested in And more!Social media links:Instagram: instagram.com/danielledmestonTwitter: https://twitter.com/danielledirectoWebsite: uncoverla.comTHR: https://www.hollywoodreporter.com/author/danielle-directo-meston/Website: https://danielledirecto.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

In this week's minisode, host Lexie Smith breaks down how to nail the perfect subject line for your pitch. She emphasizes that even the most amazing pitches may go unread if the subject line fails to capture the journalist's attention. Lexie shares expert tips on creating attention-grabbing pitch subject lines and provides effective examples.Here's What You'll Learn:Tips on how to monitor open ratesInsight into why subject lines may not be effectiveExamples of pitching strategies her agency team usesExamples of effective subject linesTips on incorporating keywords into your subject lineHow journalists mitigate their inboxes Actionable advice on making your subject line stand outAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_inc

Vanessa Gordon is the CEO and Publisher of East End Taste and the Founder of the Hamptons Interactive Brunch event series. As a freelance journalist, she has contributed to publications such as Pregnancy & Newborn, Parents Magazine, Thrillist, Psychology Today, and many more. She has been featured as a travel and parenting expert in Reader's Digest, MSN, Condé Nast Traveler, CNN Underscored, Yahoo, and most recently on BBC London Radio. She received her Master of Arts Degree in Education from New York University. She lives with her family in the Hamptons with her husband, two children, and three cats. In this episode, Vanessa breaks down how to curate a brand event, sharing her insightful tips on the event planning process and sponsorship pitching. She'll share her firsthand experiences organizing events through the Hamptons Interactive Brunch, shedding light on the valuable lessons that she's learned along the way.Here's what you'll learn:Tips on pitching for paid sponsors for event sponsorshipsHow Vanessa has raised capital for eventsInsight into Vanessa's career in writing and eventsHow to pitch a brand trade for event sponsorshipsThree to five things Vanessa includes in a cold pitch for an event sponsorship Tips on what to include in a pitch for an eventExamples of the events she's put on Ideas for pitching event sponsorshipsWhat types of content she is looking for as a journalistHow Vanessa pitches herself as an expert and recommendations for pitching her as a journalistAnd more! Social media links:Instagram: https://www.instagram.com/vanessapgordonhttps://www.instagram.com/hamptonsinteractivebrunchLinkedInWebsite: https://www.vanessapgordon.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Candice D'Angelo is the founder of The Agency East, a PR Agency dedicated to amplifying the voices of female business owners on a mission to evolve the status quo, and The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom training. A corporate dropout with 12+ years of sales experience, Candice first discovered her passion for helping others amplify their visibility and grow their business in undergrad while pursuing a degree in Sociology and communications at Florida State University. Her first big break came when she landed a job with an advertising agency prior to graduating working with big names like Visit Florida and the Department Of Transportation.In this episode, Candice shares tips on how to sell PR as an agency owner, and how other business types can leverage press when selling. She reveals her agency's successful cold pitching sales strategy, and discusses the importance of establishing know, like and trust when selling any product or service.Here's what you'll learn:Candice's journey into Public RelationsWhat the Agency East is and how she built itHow Candice found her niche as a newer PR agencyHer expertise in sales and how she uses it to sell PR servicesHow any business type can leverage press coverage in the sales processThe importance of establishing ‘Know, Like, and Trust' and PR helps you do suchHer agency's successful cold pitching sales strategy Systems they have for finding leads in the agencyAnd more! Social media links:Website: https://www.theagencyeast.co/Instagram: https://www.instagram.com/the_agency_east/LinkedIn: https://www.linkedin.com/in/candicedangelo/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

In this week's minisode, your host Lexie Smith, takes listeners behind the scenes and shares how her team at THEPRBAR Agency approaches customizing and creating pitch angles for journalists. This episode offers valuable insights for PR professionals, founders, and entrepreneurs looking to uplevel their businesses and career by landing earned placements in the media. Here's What You'll Learn:Lexie emphasizes that bulk pitching doesn't work anymore and that it's crucial to create custom pitches for each journalist and outletShe advises starting with a general theme or idea and then identifying outlets and contacts that align with that themeSuggestions on researching the journalist thoroughly by looking at their byline page, portfolio, and social media links and consuming their contentTips on cautioning against pitching the same thing the journalist has already covered and advises finding a unique angle or perspective for the pitchTips on keeping the pitch brief, personalized, and tailored to the journalist's interests and preferencesLexie concludes by encouraging listeners to prioritize building relationships with journalists by providing value and being respectful of their time Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Caitlin Copple (she/they) is the Founding Partner & Head of PR at Full Swing Public Relations and a strategic communications expert who helps women leaders be seen and sought after so they can reclaim their power and rewrite the human story. With more than a decade of experience, her media placements have included Fast Company, Forbes, TIME, and The New York Times, among others. In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana, City Council. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie. In this episode, Caitlin breaks down how to effectively represent marginalized groups in public relations and how her business, Full Swing PR, strives to do so. She gives us her best pitching tips and offers advice on effectively pitching journalists within marginalized communities.Here's what you'll learn:How Caitlin got her start in the PR WorldTips on becoming a qualified source for underrepresented groupsThe benefit and importance of learning from people in different groups outside of your communityServices Full Swing PR offers and how they go about working with clientsHer thoughts on what goals are realistic for  businesses to expect when it comes to PRTips on pitching for local outlets to get more placementsIdeas on how to raise journalists in marginalized groups Her thoughts on what happens when PR ‘doesn't work Practices you can commit to start getting wins What types of clients Full Swing PR works withAnd more! Social media links:Website: https://www.fullswingpr.comLinkedIn: https://www.linkedin.com/in/ccmasingill/Twitter: https://www.twitter.com/caitlincoppleInstagram:https://www.instagram.com/fullswingpr/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

In this minisode, host Lexie Smith walks listeners (and viewers) through the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision. She breaks down various segments of the report and helps listeners digest some of the results and statistics so they can best apply the information to their PR strategies going forward. Here's what you'll learn:Highlights from the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and CisionWho has the power to persuade in the media industry globally and within the United StatesTop platform preferences of communications professionals and PR prosMainstream journalists were rated the top in the US for “Most Influence”The least influential groups globally and in the USContent considerations statistics on what audiences want to see in 2023Resources Lexie is looking at for PR day to dayAnd More!  Find the full Muck Rack report here: https://www.cision.com/resources/white-papers/2023-global-comms-report/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Amber Sabri is a Creative Consultant, and Founder & CEO of Azhar PR, a New York-based PR & Digital Marketing agency that amplifies female founders + minority-owned brands in the online space. Throughout all of her career endeavors, in industries that have been dominated by the majority, Amber's mission is to help empower the minority + even the playing field. In this episode, Amber talks about Gen Z's perspective on the  ever-changing landscape of media and  PR. She shares what led to her launching a PR firm at the age of 24, her predictions on  the future of digital media and traditional PR, and how to effectively pitch creators and influencers on TikTok and beyond.Here's what you'll learn:How Amber got her start in the media and PR industryHow Amber started Azhar PR at 24 years oldHer perspective and the ‘Gen Z' perspective on the media landscape at large and how social media is a part of itHer thoughts on the future of digital media and traditional PR PR and pitching strategies she's used with her clientsTips on what to do during a gifting suite with clientsHow to integrate social media into a PR strategyHow to let your brand's authenticity makes a big impactThe difference between creators and influencers How to pitch creators and influencers on TikTokAnd more!Social Media Links:Personal IG: https://www.instagram.com/missambersabri/Business IG: https://www.instagram.com/azharpublicrelations/Business Website: https://www.azharpr.com/Consulting Website: https://www.missambersabri.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Catharine Montgomery founded Better Together - a VC-backed full-service, Black woman-founded, and purpose-driven public relations agency - in 2022 following a successful global agency and in-house PR career. Holding a Bachelor of Science in PR and Marketing from Auburn University and an MBA from the University of Maryland's Smith School of Business, Catharine is passionate about using her expertise to support social justice efforts and bring about meaningful change.In today's episode, Catharine talks about her unique entry into starting, launching, and growing her PR agency and the lessons she's still learning. She also discusses how to navigate serving worthy accounts with small budgets and how to represent marginalized and underserved clients and communities effectively.Here's what you'll learn:Learn about Catharine's career in PR before starting her agencyHear the unique opportunity that allowed her to start Better TogetherHear how she landed her first paying clientLearn the importance of networking connections when entering the agency worldHow to navigate diversity, equity, and inclusion when serving clients in PR How to handle worthy clients with small budgetsThe importance of remembering the mantra: ‘hire slow, fire fast'How Catharine is building her team at her agencyAnd More!Links to/about Better Together:https://www.linkedin.com/company/thebettertogetheragencyhttps://thebettertogether.agencySign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Host Lexie Smith shares four things you can do with your pitches that don't land in this minisode. From new systems to repurposing strategies and beyond, Smith believes you shouldn't have to let your hard work go to waste when pitching.Here's What You'll Learn:Lexie Smith shares what to do with pitches that don't land. She offers four suggestions to ensure that the hard work put into PR pitches doesn't go to wasteShe emphasizes the importance of saving pitches and offers different ways and systems to do so effectively. She also talks about repurposing pitches for future content, social media or using them for a byline.She shares how to reuse content for future pitches by integrating previously unused data points, quotes, or angles into new pitches.And moreSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_incGo back to the homepage

In this week's episode, we're Pitchin' and Sippin' with writer and editor Melanie Rud on all things beauty, bylines, and mastheads. Prior to becoming a full-time freelance writer, Melanie held beauty editorial positions at magazines such as ​​Shape, Good Housekeeping, and Health. Today she contributes to outlets such as Byrdie, People.com, RealSelf, RealSimple.com, Brides.com, Women's Health, Midwest Living.Tune in to learn all about how to pitch for beauty, the reality of newsroom mastheads, and Melanie's personal pitching preferences and pet peeves. Here's what you'll learn:Melanie's background and career in the fashion and beauty industryHow her journalism journey progressedHer different roles and titles and how they evolved How she landed coveted internshipsMelanie's pitching preferences when being pitched in the beauty spaceHow she built up her portfolio and used her contacts to establish herself as a freelance writerHer preferences in receiving products when writing about a productPet peeves when receiving pitchesAnd More!Social media links:Website: https://www.melanierud.com/Instagram: https://www.instagram.com/melrud_/?hl=enSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Maggie Gillette is a multi-talented multi-passionate entrepreneur, moderator, expert, and freelance writer covering the fashion, lifestyle, and home beats for both print and digital media. She's written for outlets such as Better Homes & Gardens, Influenced Magazine, Byrdie, Insider, and much more. In today's episode, Maggie talks about all things freelance journalism, the start of her career in the fashion industry, and how she got to where she is now as a writer. She shares how she writes as an expert, and how to promote yourself as the expert in a pitch. She shares tips for pitching writers and important components to make your pitch stand out. Here's what you'll learn:The highlights of Maggie's career that led to where she is todayHer passion for being in the fashion world and how she launched her own lingerie lineHow the fashion world led her into the writing worldWhat Maggie is actively doing now as an expert in lifestyle and fashion writingThe initiative she is working on to boost the Chicago fashion sceneHow Maggie can speak to both the source and journalist side of freelance writingDifferent groups and resources to use when pursuing press Tips on making sure your pitch matches the expert source requestAnd Much More!Social media links:InstagramwebsiteLinkedInResources for finding press: PR Journo Request: ​​https://twitter.com/PRJournoRequest?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorPress for Success:https://www.instagram.com/sabinaknows/?hl=enhttps://sabinaknows.com/start/ Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Alesandra (Alice) Dubin is a Los Angeles-based travel and lifestyle writer. Her bylines appear in outlets such as Insider, Travel + Leisure, Esquire, Glamour, Good Housekeeping, AFAR, Prevention, Woman's Day, Shondaland, Southern Living, Fast Company, and countless others. She has a bachelor's degree from UC Berkeley and a master's in journalism from New York University.In this special sneak peek episode of Season 5, Alice and host Lexie Smith talk about the current state of the media industry and where it's headed with the emergence of AI and ChatGPT. From delving into her career to discussing the future of freelance writing and her personal preferences when being pitched, Alice shares her opinion and expertise on what's to come in the world of media and PR in 2023 and beyond.Here's what you'll learn:How Alice Dubin got her start in the world of journalismThe path her career has taken over the years and her transition into full-time freelance journalismA recap of why media layoffs are happening industry-wideWhat ChatGPT is and how it's being usedHer thoughts on what AI and ChatGPT mean for the future of the industry at largeWhat type of stories and journalism we'll see as AI continues to developAlice Dubin's personal pitching preferencesHer thoughts on how to support freelancers during this time in the media industryAnd More!Social media links:Substack: https://alicedubin.substack.com/Instagram, TikTok, and Twitter: @alicedubinWebsite: alicedubin.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

 In this episode, I get personal in reflecting on 10 things I learned in 2022. From business and industry trends to personal life lessons, I break down the most important things I will be taking with me as I head into 2023. Hear how my business grew, life grew, and everything in between. Here's what you'll learn:10 things that Lexie learned this last yearThe importance of sleep, health, and remembering how social media doesn't always show the full pictureImportant PR and business tips to keep in mind as you head into 2023The power of collaboration and adapting a collaborative mindsetHow critical it is to stand top of mind as a brand, and how PR plays a critical role in suchA reminder that life doesn't slow down, so you have toAnd moreSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

We are doing a feed drop this week with Lexie's interview with Jamie Ratermann on the Limitless Podcast. This episode focuses on PR & Marketing. While there are many similarities, there are also crucial differences that tie up PR and marketing to create an almost perfect communication strategy. Jamie Ratermann chats with PR coach Lexie Smith, about cancel culture, communication crises, and how PR can be a long-term strategy that focuses on the credibility of your brand while also creating visibility for you.Here's what you'll learn:How Lexie refers to PR looking like collaboration and relationshipsSome differences between public relations and marketingLexie's entrepreneurial journey Utilizing social media in the PR processTips on the art of cultivating opportunities Tips on handling constructive criticism and negative comments, especially on social mediaTips on preparing clap-back statementsTips on handling cancel culture and getting neutralAnd More!Check out the Limitless Podcast: https://podcasts.apple.com/us/podcast/limitless/id1612863029Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Aly Walansky is an award-winning travel and food journalist with over 20 years of experience in the field writing for outlets such as Food & Wine, Food Network, Forbes, TODAY Show, Southern Living, AllRecipes, The Kitchn, and many more. Muck Rack rated her the #1 Food Journalist of 2022, and her Substack, which she sends out six days a week to thousands of subscribers, was recently rated a Substack Bestseller. In today's show, we dive into the worlds of Food, Travel & Lifestyle Journalism. We talk about press dinners, lead times, and the editorial process, and review Aly's personal pitching preferences. She also breaks down the difference between a journalist freelance pitch and a PR pitch, subject line winners and don'ts, and more.Here's what you'll learn:How to pitch as a freelance writer to an editor and the difference between a journalist freelance pitch and a PR pitchStandard lead times for the industry at largeHow to get Media to attend press dinners (and are press dinners still even a thing?)How Aly got into the world of food and travel journalismHow Aly uses Substack and manages to keep all of her ongoing projects organizedHear Aly Walansky's pitching preferencesThe importance of formatting a pitch like the journalistic “inverted pyramid”How to craft a winning subject line, and what to avoid when pitchingHear what she's working on currently for different publicationsAnd More!Social media links:Substack: https://alywalansky.substack.com/Instagram: https://www.instagram.com/alywalansky/Twitter: https://twitter.com/alywalanskyLinkedIn: https://www.linkedin.com/in/alywalansky/Facebook: https://www.facebook.com/alywalanskySign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Liz Kressel currently is the CEO of Lizard Strategy where she works with retailers and consumer brands both large and small — such as Keurig, Eagle Creek, and Crunch Fitness - to craft, launch and grow digital sales into sustainable revenue streams. Liz started her early days in e-commerce working on lifestyle-based subscription models for the big media giants and previously launched and ran a million-dollar shopping partnership with A+E Television Networks to sell products from their shows online and on TV in real-time, achieving complete product sell-out within 3 months' time. An early pioneer in the shoppable content space, she also serves on the  Board of BEON, a shoppable OTT channel.  In today's episode, we dive into the world of live shopping, social commerce, and e-commerce. We learn how live shopping and social commerce can be used as effective strategies to increase sales and how to ensure your website is optimized to convert when you land your next big media feature.Here's what you'll learn:How Liz got her start in the e-commerce and social commerce spaceHow she launched her services for big-name brands as well as startupsWhat live shopping and social commerce is Her tips on how to increase e-commerce salesHow the live shopping industry got its start and popular platforms to exploreHow to optimize your e-commerce site to convertHow live shopping combines content, commerce, and community at the same timeAnd More!Social Accounts:LinkedIn:https://www.linkedin.com/in/lizkressel/Instagram: https://www.instagram.com/lizkressel/Twitter: https://twitter.com/lizkresselSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

In today's episode, Lex gets personal talking about why she decided to expand THEPRBAR brand and launch a new boutique PR agency with a twist – THEPRBAR Agency. She breaks down the when and the why and shares insights on when it's the right time to outsource PR and onboard an agency (and when it's not).  Here's what you'll learn:Why THEPRBAR is expanding and launching a PR agencyWhat THEPRBAR brand at large looks like and offers todayHow Lexie came to this place in her own business and why she decided to launchTips on knowing the right time to onboard or outsource to a PR agencyThe benefits of DIY PR and the benefits of outsourcing PRAnd More!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Samantha Bryant has nearly two decades of experience sharing the stories of businesses with media both locally and nationally. Her clients have ranged from retail giants, educational leaders, start-ups, renowned chefs, fashion designers, authors, boutique hotels, and non-profits. Samantha's illustrious background allows her to truly know today's media markets inside and out. She has been on both ends of the spectrum serving as a reporter at an award-winning publication in Iowa City and diving into production at a nationally syndicated television show in Chicago. In today's episode, we dive into what it means to be timely  - we chat through timely strategies, follow-ups, pitches, and press releases, and wrap up by touching on how brands can utilize community relations to spread brand awareness. Here's what you'll learn:How Samantha got her start in her public relations careerHow she dabbled in many different areas of public relations including journalismHow Samantha got big name accounts on her resumeHow Samantha began freelancing and working for herself The importance of client relationships when growing your PR businessLearn Samantha's tips on resources to stay up to date on pitch ideasHear what a pitch needs to be considered timelyHow brands can utilize community relations to spread brand awarenessAnd More! Website: https://www.samanthabryantpr.com/aboutInstagram: @samanthabpublicity LinkedIn: https://www.linkedin.com/in/samanthahartbryant/Twitter: https://twitter.com/sambryantFacebook: https://www.facebook.com/SamanthaBryantPRSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Allison Carpio is an author, podcast host of Hella Delicious Emails, and copywriting chef at The Conversion Kitchen. Her clients have used email to sell out their service packages, book more sales calls, and generate more warm leads. She ran quiz funnels with 8-figure businesses in the health and wellness space, converted influencer's 1M followers into buyers, generated leads for B2B startups, and coached service-based businesses with digital offers on cooking up a palatable copy.In today's episode, we dive into all things email marketing. Tune in to hear how we go over 4 different flavors of emails, how to make mouthwatering “shut up and take my money” copy, and much more.Here's what you'll learn:Hear how Allison got her start in writing and careerLearn different email marketing strategies to uplevel your presence in emails Learn different email marketing tools and programs to useHear how Allison serves up content to her clients Learn about Allison's show and tips on email marketingTips on copywriting that sells and how Allison works with her clients And More!Social Links: Website: https://www.theconversionkitchen.com/IG: https://instagram.com/allisoncarpioListen to the Podcast: https://hella-delicious-emails.captivate.fm/listenSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

In this episode, your host, Lexie Smith breaks down Muck Rack's 2022 State of Podcasting Report and gives notable stats on what the world of podcasting looks like today. She breaks down things from rankings to episode content and revenue with podcasts today.  Here's what you'll learn:Specifics on listeners in podcasts todayNumbers of listeners per podcast How current events are the top inspiration for new content ideasStats on most popular podcast platforms Ways in which podcasts are monetizing contentDifferent publishing platforms that are popular for podcastsThe use of social media to promote their podcastLearn the top reasons why podcasts are popular and the future of podcasting And more!Find the full Muck Rack report here: https://info.muckrack.com/state-of-podcasting-2022Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Jill Schildhouse is an award-winning writer and editor who has appeared in outlets such as Travel + Leisure, Brides, Insider, Reader's Digest, Oprah Daily, Men's Health, Women's Health, Southern Living, Oxygen, Greatist, and many more. Also the co-founder of Top Tier Consulting, Jill helps teach publicists how to build and maintain relationships with journalists and perfect their pitch - among other services. In today's episode today we cover how to become a journalist's BFF, Jill shares her personal pitching preferences, and we dive into a very up-and-coming platform and resource called Substack. Here's what you'll learn:How Jill got her start in freelance journalism, and highlights of her careerJill's personal pitching preferences (including how to stand out in her inbox when pitching)How to break into the world of freelance journalismMore about the platform, SubstackDifferent ways that you can become a journalist's BFFJill's programs and services offered through Top Tier ConsultingHow you can connect and work with JillAnd More!Social media links:Instagram: https://www.instagram.com/the_globalglutton/Twitter: https://twitter.com/JillSchildhouseLinkedIn: https://www.linkedin.com/in/jillschildhouse/Top Tier Consulting: https://toptierconsulting.netSubstack newsletter filled with industry insights and calls for pitches: https://jillschildhouse.substack.com/ Top Tier Consulting Substack newsletter: https://toptierconsulting.substack.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Hilary Hartling is a Brand & Messaging Strategist drawing from 15+ years of experience leading visionary integrated marketing and synergy initiatives for film releases from global entertainment brands: Disney, Pixar, Marvel, Touchstone, and Dreamworks. After helping launch and grow multi-million and billion-dollar franchises for The Walt Disney Company (think Toy Story, Cars, Pirates of the Caribbean, Frozen, and more) and experiencing industry success with 70 #1 opening weekend box office wins, Hilary has leveraged her Fortune 50 experience to establish a brand consultancy and online education platform helping entrepreneurs create captivating brands that resonate.In today's episode, we dive into magical brand land. We talk about how to replicate Disney's Brand Magic in your own small business, we learn Hilary's signature branding Brandpolish Blueprint Method, pro personal branding tips, and so much more.Here's what you'll learn:How Hilary Hartling got her start with global entertainment brands: Disney, Pixar, Marvel, Touchstone, and DreamworksHow and why Hilary transitioned into entrepreneurship and became a Brand & Messaging StrategistHow to replicate Disney's brand magic in your own small business Hilary's signature Brandpolish Blueprint Method to create a clear and cohesive brand strategy, helping you draw in dream clients.  How to create your brand superpower in one clear statementAnd More!Social Links: Website: https://hilaryhartling.com/Instagram: https://www.instagram.com/hilaryhartling/Facebook: https.//www.facebook.com/HilaryHartlingHQ/LinkedIn: https://www.linkedin.com/in/hilaryhartling/Pinterest: https://www.pinterest.com/hilaryhartling/_created/Additional Resources:Join “The Brand BuildingEntrepreneur” Facebook Community: https://www.facebook.com/groups/thebrandbuildingentrepreneur Download the Free Guide: Your Brand Superpower In One Clear Statementhttps://hilaryhartling.lpages.co/brandsuperpower/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

In this episode, your host, Lexie Smith walks listeners through omnichannel PR strategies and how to grow your audience through multi-touchpoint campaigns. Packed full of real-life examples and actionable tactics, this minisode was inspired by an actual lecture Lexie led for Texas Tech University.Here's what you'll learn:The definition of omnichannel marketing and how it translates to developing an omnichannel PR strategyHow omnichannel PR strategies can be leveraged to develop multi-touchpoint campaigns that can increase brand awareness and grow your businessReal-world examples of omnichannel PR strategies and campaigns and what outcomes transpired from suchWhy and how you can leverage a singular marketing or PR tactic across a multitude of platforms - both virtual and IRL And much more about omnichannel PR strategiesSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Kami Simmons is a TV/radio host and producer, content creator, and influencer covering all things music, business, beauty, lifestyle, tech, and what she calls infotainment (a mixture of current news and entertainment). She is currently an on-air host with iHeartMedia, Hits 92.3, xoNecole, and Noire TV Africa, and is an Associate Producer at Yahoo. She formerly worked for Viacom CBS as BET's international producer and for the White House Obama administration on former First Lady Michelle Obama's Policy team.In today's episode, we dive into how to authentically be yourself, stand out on social media, and create your own wave in the media. Kami walks us through her very accomplished professional journey and reveals her top pitching dos, don'ts, and preferences.Here's what you'll learn:What Kami did to get her start in broadcast journalismLearn how Kami made the decision to pivot to entertainment media Hear her pitching tips on how to effectively pitch for media and entertainmentHow Kami began working for Yahoo! Finance Hear how Kami prefers to be pitchedLearn how to successfully produce pieces for entertainment mediaAnd More! Social Links: TikTok/Instagram/Twitter: @_kami_simmonsYouTube: Kami Simmons TV Facebook: @kamisimmonstvLinkedin: Kami SimmonsWebsite: kamisimmons.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthyInterested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

 Linda Zebian joined PR tech company Muck Rack as its first-ever Director of Communications in January of 2022. As Muck Rack's communications lead, Linda sets communications strategy for Muck Rack's enterprise, both internally and externally, including messaging, issues management, media relations, and employee communications.Linda joins Muck Rack from The New York Times Company, where she spent 10 years in various communications positions. Before The Times, Linda managed media relations for Consumer Reports magazine, ConsumerReports.org, and ShopSmart magazine.  In today's episode, we learn all about PR software Muck Rack, we dive into the world of media relations, talk about the future of Comms, and how listeners can personally help the world of journalism.Here's what you'll learn:Linda's extensive communications background - including her tenure at The New York Times - before joining Muck RackThe process of becoming the FIRST Director of Communications at Muck RackWhat Muck Rack is and what makes it different in the marketLinda's top tips for media relations in 2022What media relations look like in today's landscapeHow you can impact the world of journalism Linda's thoughts on the fast-paced news industry today and the future of commsIs paid journalism the future? Hear her thoughtsAnd More Linda's Social Links: LinkedIn: https://www.linkedin.com/in/linda-ezziddin/Twitter: https://twitter.com/lindazebianMuck Rack: https://muckrack.com/Muck Rack on Twitter: https://twitter.com/muckrack?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc 

In this minisode, go behind the scenes of a successful PR campaign with your host, Lexie Smith. Learn Lexie's personal tips on how to create successful events, partnerships, and PR activations that generate press and bring in new customers and revenue.Here's what you'll learn:Hear how Lexie ideated an event campaign for a Los Angeles-based property group in Beverly Hills that increased overall venue awareness and profits.Hear how Lexie secured a partnership with FabFitFun Learn how strategic events, partnerships, and activations impact the bottom line of a business.Be inspired to create your next successful PR campaignAnd More!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Nicole Rodrigues, the founder, and CEO of NRPR Group is a recognized public relations expert, author, host, and digital and social media marketing pro with 21+ years of experience under her belt. In her tenure, she has developed and successfully executed strategic campaigns for some of the biggest names in business, including Yahoo!, Sony Pictures Entertainment, Sony PlayStation, Hulu, and the Oakland (now Las Vegas) Raiders, among many others. She's been awarded everything from a Bulldog Reporter PR Awards Leader of the Year (Agency) and Ragan's Top Agencies Awards Agency Leader 2022 to PR professional of the year, just to name a few. In today's episode, we dive into the world of event publicity. Nicole breaks down the three stages of developing a PR plan for an event; we talk about what is and isn't newsworthy, how you can vet a PR firm if you're looking to hire or on the flip side, and what questions you should be prepared to answer. Here's what you'll learn:Learn how Nicole got her start in the PR world at a young ageHear what types of clientele Nicole and NRPR group serveNicole shares the tried and true formula for getting event publicityAdvice on how to get members of the media to show up to your eventHow to make sure your guests and media feel like they are being taken care ofHear what's newsworthy in the event and publicity space, vs what is not What questions to ask when vetting PR firmsWhat questions, as publicists, should you be prepared to answer when vetting clients yourselfThe difference between marketing speak and PR languageAnd More!Nicole's Social Links: NRPR Website: https://www.nrprgroup.com/Forbes Profile: https://profiles.forbes.com/members/agency/profile/Nicole-Rodrigues-Founder-CEO-NRPR-Group-INC/6348ad0b-b715-48cb-9eef-6ca2161da8d0LinkedIn: https://www.linkedin.com/in/nicolerpr/Instagram: https://www.instagram.com/nicolerpr/?hl=enSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Erica Sloan is the Lifestyle Editor at digital wellness publication and community Well+Good. She writes and edits articles about sleep, sex, astrology, travel, career, financial wellness, and other elements of daily life that intersect with one's well-being. Before joining Well+Good in 2021, she worked as an editorial assistant at Prevention magazine and assistant editor at Martha Stewart Living and Martha Stewart Weddings magazines. In today's episode, Erica pulls back the curtain on her career, company, and editorial process. She shares what does and doesn't make the cut in her inbox, how she finds ideas for her editorial content, what Well+Good is and isn't looking for - and her personal pitching preferences. Here's what you'll learn:How Erica Sloan first found her way into journalism and writing How she realized a media career was best for her Learn how Erica got her start in the magazine industry and interned with the New York ObserverHear how she experienced media acquisitions at the start of her careerLearn more about the Well+Good platform and communityLearn about Erica's role as Lifestyle Editor at Well+GoodLearn what items make the cut from pitches for the Well+Good lifestyle vertical Erica's tips for best pitching practices for lifestyle storiesWhat types of articles is she covering at Well+GoodWhat a day 2 or 3 take is on a piece - and how that relates to Well+GoodThe definition of Evergreen contentAnd More! Socials + Website: Well+Good Instagram: https://www.instagram.com/iamwellandgood/Erica Sloan Instagram: https://www.instagram.com/ericapaigesloan/Well+Good Website: https://www.wellandgood.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

On the final episode and minisode of Pitchin' and Sippin' Season 3, Lexie Smith (now officially a new mom) walks listeners through her personal reflections on growth in business and life. Tune in to hear honest advice and reminders on what it takes to grow… grow a business, a baby, grow as a person, and more. Here's what you'll learn:Hear Lexie reflect on her past year of growth as she became a new motherLearn 5 reflections that Lexie has about growth in business and lifeCritical growth tips on mindsetWhat you can expect when you're growing (in life and business)Learn the “right” way to growIt is not only OK to ask for help, but it's also wise - listen to learn whyAnd moreSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

 Jennifer Chan has more than 16 years of editorial authority and expertise as a fashion and beauty editor and on-air host working for leading publications including People.com, InStyle.com, Travel + Leisure, EXTRA, Access Hollywood, and more. She is well regarded for having led the fashion team at E! News, working directly as a senior editor for Kim and Kourtney Kardashian, serving as an in-house brand Director of PR, AND being the founder of her own personal blog JennChanGlam.com. Her mission is to inspire real women to feel confident and stylish from the inside out through their fashion and beauty choices.  This triple-threat takes us behind the scenes of all things GLAM as we explore PR, TV, and Editorial for the style, beauty, and entertainment industries. She gives us pro pitching do's & don'ts, her personal pitching preferences, and keen insight on how to make it in the media industry.Here's what you'll learn:Hear how Jen got into the world of journalism and PRHear her top do's and don'ts when pitching for the different beats of style, beauty, and entertainmentLearn about her busy publishing schedule and what days to avoid sending pitchesLearn her tips on how to use and not use  social media when pitching journalistsThe reality of affiliate links and landing coverageWhat can make or break you getting featured over another brand/companyThe importance of keeping your eye on event calendars - know when a journalist might be hyper bogged downThe importance of thinking like a journalist when pitching (and where many founders go wrong)And more!Follow her on social media @JennChanGlamInstagram: @JennChanGlamFashion, Beauty, & Travel Writer/Editor: Muck RackOn-Air Host Example: https://www.youtube.com/watch?v=yfsCNP1kiJUEmail: Jennifer.Chan@meredith.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Lexie Smith walks listeners through 17 PR mistakes to avoid when pursuing press. The good news? All of these are entirely avoidable!Here's what you'll learn:The 17 different common mistakes Lexie sees made in the PR worldHow to avoid making mistakes in PRHear tips on what you can do to better improve your PR IQ Learn what ways you can improve your PR strategy Learn mistakes that Lexie sees specifically for pitchingLearn tips on how to make your pitch the best it can beHear how you can avoid bulk pitchingHear how you can help improve the art of the pitch when pitching for press

Lisa Smith is the Co-Founder of The PR Net, a media platform and members' network for the marketing communications industry, whose members are drawn from teams at leading brands and agencies in the US, UK, Canada, and Australia, and beyond. Beyond The PR Net, Lisa has a unique work history, blending entrepreneurship in communications and marketing, publishing, online retail, and new media.In today's episode, we dive into the world of influential brand partnerships. Specifically, we review how to go about cultivating such relationships and partnerships, the foundations of a successful brand partnership, how Lisa has grown The PR Net, and so much more.Here's what you'll learn:Hear how Lisa got into the world of public relationsLearn how Lisa started her own business and pivoted to working in PRHear how she created influential brand partnerships that have lasted throughout her careerLearn how to cultivate media and brand relationships globallyLearn the foundations to establishing and securing a successful brand partnershipHear what The PR Net is and who they work with + how you can get involvedLearn how Lisa has grown The PR Net to what it is todayAnd moreWebsite/Sign up for newsletter: https://theprnet.com/Instagram: https://www.instagram.com/theprnet/?hl=enLinkedIn: https://www.linkedin.com/company/the-pr-net/  // https://www.linkedin.com/in/lisa-smith-885970/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Lexie Smith walks you through PR tips for creating and maintaining positive client relations in this minisode. The tips she mentions are relevant whether you're a service provider of any kind - from an agency owner to a coach, etc. - a founder or member of a product-based business where you have to interact with customers and buyers, or an experience-based business or brand. Basically, if you are in the business of selling anything, listen up! Here's what you'll learn:The different types of relations relevant to PRThe definition of client relationsPR tips for improving client relationsThe importance of onboarding and offboarding processes that will allow for a smoother client relationshipHow to manage and handle upset clientsHow you can effectively use client relations to uplevel your businessThe importance of maintaining boundaries when it comes to onboarding and signing a new clientSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Danielle Letayf is the CEO & Founder of Badassery, a marketplace for event organizers to book their perfect speaker in minutes. On a mission to amplify as many voices as possible, while connecting them to each other along the way, Danielle was voted one of 50 game-changing women at the MAKERS Conference. Prior to founding Badassary, she ran the global community at Shine and was on the founding team as Head of Programs and Community for BUILT BY GIRLS.In today's episode, we dive into the world of speaking. Specifically, how to go about starting a speaking career - whether it be just as a side hustle or as part of a plan to build and establish thought leadership - what assets to have in order, how to think about setting speaker fees, the importance of developing unique speaker topics, and much more.Here's what you'll learn:Learn about Danielle's company Badassary and how and why she founded her businessLearn Danielle's tips for starting a speaking career Hear the process that Badassary uses to curate their speakersHow to go about selecting speaker topicsLearn what assets to have in order in order to become a speakerLearn how to set speaker fees - and when to raise themLearn who to pitch at a company if you want to be a speakerWhat types of companies are hiring paid speakers at the momentDanielle's predictions on how the speaker industry will continue to shape out in 2022And much more! Social Media Links: LinkedIn: https://www.linkedin.com/in/danielleletayf/Personal IG: https://www.instagram.com/dannyfannybobanny/?hl=enBadassary IG: https://www.instagram.com/badassery_hq/?hl=enBadassary Website: https://badassery-hq.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

This week's minisode focuses on a recap of the State of Journalism 2022 Report by Muck Rack. Listen up to learn what journalists' top pitching preferences are, event coverage trends, social media insights, and more!Here's what you'll learn:What news outlets journalists trust mostLearn what social media platforms journalists are hanging out onHear what journalists find to make articles the most shareable - and why shareability mattersThe top 10 events journalists plan to attend in 2022Learn about media relations and pitching preferences of journalists Learn when and what journalists prefer to be pitched - from timing, to brevity and moreHear what percentage of journalists are more likely to respond to a pitch in 2022What channels journalists prefer to be pitched onHow many follow ups are acceptableAnd much more!Link to the Report: https://f.hubspotusercontent40.net/hubfs/4272994/State%20of%20Journalism%202022/State%20of%20Journalism%202022_.pdfSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Vanessa Rae is an experienced on-air host, producer, writer, and reporter who has covered a wide range of beats for top-tier networks and outlets such as The Today Show, MTV News, VH1, E!, Syfy's DVICE TV, NYC TV, New York Magazine, The Cut, and MANY more. On top of her diverse and incredible media career, she also recently launched her very own vegan lifestyle brand Lovely + Lush.In today's episode, we dive into the world of national television and hosting on air. Vanessa shares her perspectives as both a host and producer and gives us invaluable insider information on how to pitch national TV. She covers do's, don'ts, her personal pitching preferences, and who and where to look for to find your ideal pitching contact.Here's what you'll learn:How Vanessa got involved in the hosting world and combined her love for acting and journalismHow she worked her way up at MTV and worked both producing and hosting showsTips on how to find out who to pitch for a TV segmentHow to go about pitching for TV specificallyLearn TV interview tips for entrepreneurs Learn the different kinds of producers Should you pitch the host? Vanessa tells us who is best to pitchHear Vanessa's personal pitching preferencesAnd more!Social Links: www.VanessaRae.net Facebook:https://www.facebook.com/thevanessaraehttps://www.facebook.com/VanessaRaeReportsTwitter:https://twitter.com/vrageous?lang=enInstagram:https://www.instagram.com/thevanessarae/?hl=enLovely + Lush https://www.lovelyandlush.comInstagram:https://www.instagram.com/lovelyandlushtv/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Most people think of PR as expanding reach and top of funnel, but in this episode, Lexie Smith walks us through additional PR tactics that you can use to help increase sales and sign clients AFTER a given press feature has gone live. Specifically, she reviews how to extend the shelflife of the press beyond the initial release date. Here's what you'll learn:Learn the different tactics of PR that can help increase your salesLearn a bit of sales psychology - what do clients need to feel in order to sign, and how can PR help accomplish that. Learn how to extend the shelflife of a given piece of press for years to come How PR CAN help you make money Learn how you can leverage organic press to grow your businessAnd much more! Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Kayla Kleinman is an NYC-based social media coach, influencer, and blogger with a background in yoga and fitness. As a coach, Kayla focuses on helping solopreneurs show up authentically on Instagram while also creating engaging content that converts. She previously held social media and marketing positions at start-ups like ClassPass and has been featured by Teen Vogue as a top fitness blogger to follow. In today's episode, we dive into what the world of Instagram looks like in 2022. We talk through what Instagram is loving these days and dive deep into the REEL deal on REELS. She shares both her and her client's experiences going viral, how it led to press, we talk through upcoming algorithm changes to have on your radar, and much more.Here's what you'll learn:Learn Kayla's entrance into the social media worldLearn how she combined her love for fitness and social mediaHear how she pivoted during the pandemic Learn about how she's grown her own social media channels and blog Hear Kayla's strategies for incorporating reels into your Instagram gameLearn what Kayla says is and is not working on Instagram in  2022 Hear what Kayla offers to small business owners and entrepreneurs Hear her tips for how to use Instagram reels to your advantage - and ways to save timeLearn about how going viral on Instagram led to pressAnd more!Links:Coaching website - https://yoursocialmediabff.comMain Instagram: https://www.instagram.com/kaylakleinman/Blog: http://kaylainthecity.comBook a free social media audit: https://calendly.com/yoursocialmediabff/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

 Want press? Lexie Smith emphasizes the importance of upping your PR IQ and understanding 13 different types of articles you can pitch to secure coverage. Tune in to learn how not all press is created equally (and what that means when pitching.)Here's what you'll learn:Learn the different types of articles that you can pitch for coverageHow not all press is created equally (and what that means)Learn 13 different types of articles that are produced in journalismKey components to each type of article Hear examples of all of the different types of articlesLearn the importance of knowing what you want before you pitchAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_inc

Learn how to craft viral content and pitches that sell with today's guest Amanda Lien. Amanda is a PR ghostwriter and editor, creative writer, science fiction writer and columnist, former local government reporter, and the previous associate editor of Digital Trends Media. Tune in to hear Lexie and Amanda touch on a multitude of topics from her role as an associate editor, to the world of ghostwriting, to press release creation, to tips behind crafting viral content that sells, and much more.Here's what you'll learn:Amanda's journey entering the world of journalism and entrepreneurshipHow writing can influence content creationThe secrets to crafting viral content and pitches that sell Learn what editor's like to see coming into the inboxLearn what ghostwriting is and how you can learn to ghostwrite for your own company Learn what is involved if and when you hire or outsource a ghostwriterLearn about Amanda's role as an associate editor and her writing career overallLearn what goes into creating a press release, and when it's appropriate to produce one for your companyThe difference between ghostwriting and copywriting And much more! 

“Want to know the different ways I've grown my business? Here's how.” In this episode, Lexie takes listeners behind the scenes of THEPRBAR inc. and discusses 3 ways she's utilized organic marketing and PR to grow her business to over six figures in revenue during her first year-and-half of business. Tune in for actionable tips on how to grow your business organically with PR. Here's what you'll learn:Learn a bit about Lexie's background in marketing and PRLearn how Lexie has grown THEPRBAR inc. organically in the last 2 years What specific organic marketing and PR strategies and tactics she's used to grow her own business What lessons in entrepreneurship Lexie has learned along the way Learn the offerings of THEPRBAR inc. and who they serveAnd much more

Hannah Nieves is a marketing and business growth expert, host of the Thrive Society Podcast, and the founder and principal of Hannah Nieves Consulting. Hannah empowers and supports high-powered entrepreneurs and brands through her signature HN Trio of Marketing, Branding, and PR. In this episode, we dive into a variety of topics from omnichannel marketing – specifically what it is and how to develop and implement a strategy – to white-glove service, to the metaverse, NFTs, and beyond.Here's what you'll learn:Learn about Hannah's career before diving into entrepreneurshipHear from Hannah about what omnichannel marketing isLearn why and how to adopt an omnichannel marketing strategyHannah gives tips on how to go about marketing luxury brandsLearn about what  white glove service meansLearn how you can implement white-glove service in any businessLearn more about what Hannah forecasts will take center stage in marketing in 2022 - from the Metaverse to NFTs and cryptocurrencySign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin'? Book a Free Consultation here.Instagram: @theprbar_incInfo on Hannah: Website: www.hannahnieves.coInstagram: www.instagram.com/hannahmnievesFacebook Page: https://www.facebook.com/hannahmnieves/Resource on Cryptocurrency:https://www.instagram.com/theinvestingtutor/