Podcast appearances and mentions of Andrew Essex

Andrew Essex, a seasoned executive at Tata Consultancy Services on the future of business, creativity, and brands in an AI-driven world. The founding CEO of the award-winning agency Droga5 and CEO of the Tribeca Film Festival argues for the importance of human ingenuity and the need for brands to maintain their value, and gives us his vision of the evolving role of Madison Avenue. He predicts that excellence in craft and the hybridization of creativity and technology will be the way to thrive in an AI world, and says that continuous learning and curiosity is the way to navigate the changing landscape effectively. #business #leadership #advertising

On today's episode of Great Minds we're pleased to welcome Andrew Essex, Senior Managing Partner of TCS Interactive, working with companies all over the world. Andrew discusses his career path from Droga5 to Tribeca to present.

On today's episode, a special edition of Authentic Influence: a deep-dive into what happens when a brand attempts to fabricate authentic moments in marketing, sparked by the recent backlash to Peloton's 2019 holiday ad. The episode features three perspectives: Andrew Essex, former CEO of Droga5; current CEO of Plan A, a creative holding company Peter Horst, founder of CMO Inc.; former CMO of Capital One / Hershey / Ameritrade Mike Shields, CEO of Shields Strategic Consulting; former advertising journalist for BI, WSJ, and AdWeek Today, you'll learn: The context of the Peloton ad, and the general reaction to and backlash surrounding it Perspectives on peers and consumers as the gold standard of authentic messaging Why, despite those perspectives, brands are continuing to pump millions into faking authentic Thoughts on "critic culture": an increasingly sensitive public which comes together in "piling on" to things it dislikes The juxtaposition between the Peloton and the viral parody it inspired Outlook: how could brands feature more real consumers going forward? Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. But Plan A, he says, is built on a different model than the traditional holding company. A former journalist and the co-founding CEO of Droga5, Essex brings with him an impressive pedigree. We get into that background, where the industry is going, consultancies, the breakdown of the traditional models and what’s next for Plan A.  

"The Alchemist". Today’s conversation is with Andrew Essex. He’s the co-founder of Plan_A - a self described marketing services company. He’s best known for his time as the CEO of Droga 5, and before that as the Chief Executive Officer of Tribeca Enterprises, the parent company of the Tribeca Film Festival. He’s sharp witted, a quick thinker and has a relentless curiosity for what’s next.

"The Alchemist". A 15 minute edited highlight of our full-length conversation. Today's conversation is with Andrew Essex. He's the co-founder of Plan_A- a self described marketing services company. He's best known for his time as the CEO of Droga 5, and before that as the Chief Executive Officer of Tribeca Enterprises, the parent company of the Tribeca Film Festival. Andrew is sharp witted, a quick thinker and has a relentless curiosity for what's next.

Andrew Essex is the author of “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come.”

The End of Advertising, Andrew Essex's 2017 book asks a lot of tough questions about the future, purpose and value of advertising. Essex's main point is that the content-consumption freedom we all got from the digital revolution means advertising needs to act more like content (be interesting, useful, amazing). The thing, not the thing that interrupts the thing, in his words.Well...I don't agree. I think given the choice between advertising masquerading as content and actual content, people are going to go with the real thing almost every time.Which doesn't mean it's all over for us (and here I agree with Essex): Just the opposite. There's never been a better, more exciting time to be doing this thing we call advertising--as long as you understand how to do it right.Ad Age: Agency of the Futurehere. (Requires registration/whitelist...several annoying pop up ads, hilariously.)The Neilsen Study here. (See figure A for the tl;dr version...but-in the spirit of Study Hall-you really should read the entire thing!)

It was clear from watching Super Bowl 52 this past Sunday -- regardless of which team won -- that the tradition of companies spending millions of dollars for a 30-second Super Bowl advertisement to promote their brands is still going strong. ETrade, M----Ms, Avocados from Mexico, as well as Amazon and Netflix, all took the expensive plunge. Beer and cars, not surprisingly, were well-represented too. Perhaps the most controversial ad was for Dodge Ram Trucks, whose appropriation of a sermon by Dr. Martin Luther King, Jr., drew swift criticism online. Some ads were very funny, some much less so, and a few even used important global issues, such as scarce drinking water, to connect with audiences. Virtually absent from the ads yesterday were the frequent Super Bowl themes of sex and heavy social drinking.Tom's guest today calls the Super Bowl the “high holiday” of advertising, but he predicts that because of the many new ways we have to rid our lives of ads -- at least on all of the days that are not SuperBowl Sunday -- the advertising we know and love (or hate) today will soon be changing.Andrew Essex is the former CEO of Droga5, an advertising agency in New York that won multiple “Agency of the Year” awards. Its clients have included Under Armour, Google, and Hillary Clinton’s presidential bid. Essex, who is sometimes described as a ----recovering---- ad man, published a book last summer called The End of Advertising: Why it Had to Die, and the Creative Resurrection to Come (Penguin/Random House) Andrew Essex joins us on the line from Argot Studios in New York, and takes listener calls, emails and tweets.

LA Times columnist Patt Morrison speaks with Andrew Essex about the new era of advertising. 

Andrew Essex, CEO of TriBeCa Enterprises, author of The End of Advertising, and recovering ad man drops by ADLANDIA to talk missed opportunities for brands, building cult fandom and his advice for people early in their ad hustle. Plus Alexa and Laura talk IAB podcast upfronts and the future of audio subscriptions.

"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/end-of-advertising-andrew-essex

Shira Ovide, a technology columnist at Bloomberg Gadfly, talks about the technology rout and the expectations for Apple's next iPhone. Damian Sassower, a fixed income strategist at Bloomberg Intelligence, discusses the deteriorating credit quality in emerging markets. Jeff Korzenik, the chief investment strategist at Fifth Third Bank, talks about the divide between big business and small business. Finally, Andrew Essex, CEO of Tribeca Enterprises, discusses his new book, "The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come."

If Robert De Niro tells you you're hired then which of us would say no? Certainly not Andrew Essex, even if he'd had a couple of dream jobs--first as a Condé Nast editor and then as co-founder of boundary-breaking ad agency Droga5. But then Travis Bickle told him to become the CEO of TriBeCa Enterprises, home of the ubiquitous film festival. So why leave arguably the world's most interesting ad agency? Well, to begin with, according to Mr. Essex: "Advertising Is Dead." Or at least that's the title of his new book. From New York's media empires to the world's smartest ad agency and now New York's biggest film festival, Andrew Essex has created the best of what you read, what you buy, and now what you watch. Hear him open up, talk about his new boss, and swear a bit.

Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological platforms are creating an unstable context in which all communication must add value or risk falling on deaf ears. Essex will use Droga5’s award-winning “Decode Jay-Z” campaign as a blueprint for the sort of work that transcends characterization, delivers successful results for clients, and truly rewards consumers.Presenter:Andrew Essex, CEO, Droga5