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In this episode, Seth Matlins, managing director of the Forbes CMO Network, talks with Jonny Bauer about his thesis on enterprise value creation, one formed by his years as Droga5's Chief Strategy Officer and Blackstone's Global Head of Brand Strategy and Transformation. Now, the founder and CEO of Fundamentalco, Jonny's insights into the upstream role of brand in driving business strategy and not just downstream marketing outputs are well worth every CEO, CFO and Board considering.Note:In the episode, Jonny refers to one of the earliest pieces of work to come from then new agency, Droga5. The 2006 spot for streetwear brand ECKO is known as “Tagging Air Force One.” See it here: https://www.youtube.com/watch?v=eP0iSJQLfJ4See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Guest: Ben Chestnut, Former CEO and Co-Founder of MailchimpIf you find yourself selling your startup, then Mailchimp co-founder Ben Chestnut has some important advice for you: Get a dog. When Intuit bought Mailchimp in 2021 for $12 billion, the company asked Ben if he wanted to stay on as CEO, but he chose to “walk off into the sunset” and let the new owners take over. After that, he estimates it took 6 to 12 months before he stopped checking his email, social media, and calendar with the same level of stress a CEO might have. Adopting a dog, he discovered, forces you to “get OK with the voices in your head."“After the acquisition, that's all I do, I walk the dog,” Ben says. “And the dog was good therapy ... No judgments from a dog.”Chapters:(01:09) - Growing slow (03:06) - The long journey (07:48) - Is money a burden? (09:35) - Building globally in Atlanta (11:22) - Ben's upbringing (12:59) - The first 10 years (17:58) - Scaling to one billion emails (19:22) - Freemium (23:32) - No equity (26:00) - Deciding to sell (33:55) - “I'm a sunset guy” (35:29) - Stress and support (37:25) - Time with the parents (39:07) - Get a dog (42:24) - The voices in your head (46:03) - Serial and “Mailkimp” (53:00) - Hiring interviews (57:14) - Fitness routines (59:27) - Lights off (01:01:46) - AI & reinvention (01:06:30) - The worst days (01:09:15) - What “grit” means to Ben Mentioned in this episode: Intuit, Wolt, DoorDash, LinkedIn, Dan Kurzius, Salesforce, ExactTarget, Pardot, Constant Contact, Rackspace, Free by Chris Anderson, Wired Magazine, Charles Hudson, the Freemium Summit, Drew Houston, Dropbox, Evernote, Phil Libin, TechCrunch, Brian Kane, Catalyst Partners, Georgia Pacific, Scott Cook, Bing Gordon, Vinay Hiremath, Loom, Joe Thomas, Caltrain, Flickr, Saturday Night Live, Droga5, Cannes Film Festival, Strava, Twitter, LinkedIn, Nvidia, Glean, Rubrik, Amazon AWS, and Mechnical Turk.Links:Connect with BenLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner Perkins
No 42º episódio do B IS THE NEW A - The Podcast, Davi Cury conversa com a Brisa Vicente. A Brisa, junto com o Felipe Simi, comandou a bem-sucedida trajetória da Soko, até o momento da fusão com a Droga5, onde ela ocupa o cargo de coCEO. Cultura, propaganda, negócios e até OVNIs são alguns dos temas do papo com ela. Não perca!
This week on Own It, we're talking to Tori Nygren of Hogwash Studios. Tori is an award-winning creative director, writer, and filmmaker who started her career learning from the best and the brightest at Droga5 and McCann. She has also worked in-house at tech giants like Uber as well, where she experienced first hand how creativity can transform a business narrative. Hogwash Studios is a production house that helps brands define their voice with video, experiential and social storytelling. We talked about her active lifestyle, her creative childhood and her journey to ownership. And, of course, we dove into her perspective on the gender gap in agency ownership. Tori is so fascinating and exciting to talk to. You'll enjoy this. Thanks for listening to this episode of OWN IT with Tori Nygren of Hogwash Studios. You can find links to her LinkedIn profile and company website in our show notes at untilyouownit.com. If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.
Pra começar bem a temporada de 2025, eu convidei os três profissionais de publicidade mais admirados pelo mercado de publicidade segundo a SCOPEN: Filipe Bartholomeu, CEO DA ALMAPBBDO, Marcia Esteves, CEO da Lew'Lara/TBWA e Felipe Simi CEO da Droga5. A gente conversou sobre três temas: Negócios, IA e Criatividade, e entendeu quais as expectativas desses profissionais nessas três áreas. Ouve aí que o papo tá muito legal.Se esse conteúdo te ajudou, ajude esse podcast a se manter de pé. Escolha entre:Picpay | Apoia.se | PixAssine a newsletter do projeto.Me segue no instagram e acessa o site do projeto.
Andrew Essex, a seasoned executive at Tata Consultancy Services on the future of business, creativity, and brands in an AI-driven world. The founding CEO of the award-winning agency Droga5 and CEO of the Tribeca Film Festival argues for the importance of human ingenuity and the need for brands to maintain their value, and gives us his vision of the evolving role of Madison Avenue. He predicts that excellence in craft and the hybridization of creativity and technology will be the way to thrive in an AI world, and says that continuous learning and curiosity is the way to navigate the changing landscape effectively. #business #leadership #advertising
Maisie McCabe, editor of Campaign UK and David Droga, founder of Droga5 and chief executive of Accenture Song, sat together on stage at Ciclope last month to discuss creativity, the evolving landscape of advertising and how to build meaningful connections between brands and audiences in the digital age."Creative to the bone," said Droga describing himself and how he feels holding a CEO role. He explained how the job of an advertising creative is to "do more" with the briefs they are given, creating transformative work.In the 50-minute chat they discuss why Droga took the "stupid job" as chief executive being a creative, how adland should let AI be a part of what we do and who inspires him today.Further reading:'Creative people make the world worth living in': David Droga on advertising's futureExpanding in-house production won't rescue ad agencies' drowning business modelsDroga5 appoints Mark Green as global CEO and adds The Monkeys to network David Droga on moving from being a creative in business to building a business on creativity Hosted on Acast. See acast.com/privacy for more information.
How does one lead a global agency through change and innovation? Bill Scott, CEO of Droga5, takes us on a journey through his career, sharing how resilience shaped his path, what drives award-winning campaigns, and how the advertising industry is evolving. From pivotal moments to navigating the hybrid work era, this episode is packed with insights and stories that will leave you inspired. Tune in for a masterclass in creativity and leadership!
Welcome to Start the Week, our Monday scene-setter for the week ahead.In today's audio-led edition, the government helps the ACCC muscle up against the platforms as Meta belatedly acts on scammy celeb ads; The Monkeys nostalgia as they rebrand to Droga5; acting on AI content kleptomania; and the end of the TV ratings year, but did anybody notice?If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn, REmade, Unlock, and Compass , all returning in 2025.* Member-only content and our paywalled archives; * Your own copy of Media Unmade.It turns out Meta thinks it can do something about scam celebrity ads after allIn today's conversation: the government says it will give the ACCC more powers to take on the platforms; a fortnight after promises of a duty of care law, Meta discovers that there is more it can do about scam ads on its platform after all; Disrupt Radio makes its monthly pledge that more funding is on the way; Seven claims victory in the annual TV ratings.Further reading:* Australian Financial Review: Labor targets Meta, Apple, Amazon and Google with tough new rules* The Australian: Labor grants ACCC new powers to crack down on digital platforms* Unmade: End of term, end of government?* The Guardian: Meta to force financial advertisers to be verified in bid to prevent celebrity scam ads targeting Australians* The Australian: Disrupt Radio in final talks to resume live broadcasting* The Australian: Seven gets the eyeballs, but not the advertising dollars* The Australian: The Monkeys: From congealed blood to the world stageToday's episode features Tim Burrowes, Abe Udy and Cat McGinnEditing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design, and podcast production.Time to leave you to start your week. We'll be back with more tomorrow.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
A Minissérie AFINIDADES vai debater temas importantes do mercado de publicidade, e cruzar esses debates com as vivências das Lideranças dos Grupos de Afinidade da SOKO, agora Droga5 São Paulo, uma empresa Accenture. Os grupos de afinidade são comunidades formadas por pessoas que se autodeclaram com os mesmos recortes de diversidade. E, além disso, espaços de acolhimento e engajamento dessas comunidades. Nesse episódio quem conversa com a gente é a Gabi Oliveira, Analista de Pessoas e Cultura na SOKO, e que junto do time de Pessoas e Cultura está muito próximo dos grupos no dia a dia. Esse conteúdo é oferecido pela Soko, agora Droga5 São Paulo, uma empresa Accenture.
Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creative work on the planet and what it's like to transition from a creative to a CEO.00:00 - Intro01:58 - How David Droga got into advertising07:36 - Working at Saatchi and Saatchi Singapore12:19 - Pushing boundaries and making yourself uncomfortable14:29 - Moving to Saatchi London20:32 - Why David Droga started Droga525:55 - Droga5's first campaign for Marc Ecko31:23 - The first idea Droga5 presented: GE Olympics Campaign38:30 - Droga's Unicef campaign43:25 - Droga's Newcastle Brown Ale work46:25 - Huggies Super Bowl Ad48:44 - The Coinbase QR Code Super Bowl ad52:22 - Characteristics of the best CMO's Droga has worked with56:23 - What it's like being CEO of Accenture Song
On today's episode of Great Minds we're pleased to welcome Andrew Essex, Senior Managing Partner of TCS Interactive, working with companies all over the world. Andrew discusses his career path from Droga5 to Tribeca to present.
Mary Dauterman is a writer-director. She is a Film Independent Screenwriting and Fast Track Fellow. Her debut feature, a body horror comedy called Booger, premiered at Fantasia Film Festival in 2023 and was supported by Tribeca Creators Market and Film Independent. She has written and directed projects for Adult Swim, published kids books that aren't for kids, directed some decent commercials, and co-invented a viral beach accessory, The Tortilla Towel (TM). A creative alum from Wieden + Kennedy, Droga5, and CP+B, she was recognized as an ADC Young Gun for her body of work. For more information about Mary, visit her website and go watch Booger in theaters soon! https://www.marydauterman.com/
Today's episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure. It is a fantastic opportunity to celebrate & support young creative talent in Ireland. I was delighted to go along to the winners showcase and chat to some of the amazing creative teams that participated and won. We need to celebrate creativity and we need to encourage the next generation of creatives to stay in this industry and help elevate Ireland's creative capabilities on the world stage. We are a nation of world class storytellers, artists, musicians - our creative outputs in marketing and advertising should be world class. These winners share the approach to tackling the brief, what it felt like to win and what they are expecting at Cannes. If you aren't inspired by the future of creativity - listen to this and you will be. 02:30 Shreesha Hedge introduces the IAPI Cannes Young Lions Competition10:29 Lorna Tutty & Georgia Murphy from Droga5 discuss their winning digital entry18:54 Hannah McGlynn & Lucy Mortell from Publicis discuss their winning film entry27:23 Meabh O'Mahony & Kelly Oglesby from Edelman discuss their winning PR entry37:00 Max Brady from Pull The Trigger talks about producing the winning film entry, why she does it and why Cannes is so important46:30 John-Mark McCafferty of Threshold chats about the inspiration the charity got from the Cannes Young Lions participantsListen, Learn Lead with That's What I Call MarketingThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.
Filmmaker Ross Haynes shares how his career making spots has grown and tells us about his short film "Around the Band". Ross got his start editing surf films in Hawaii, joined Beyoncé's team for her HBO feature doc, Life Is But a Dream and helped launch DC Shoes' internal film department. We discuss "Around the Band," as a visual poem comprised of vignettes, and shares stories from working with brands that include NIKE, FORD, TRAVELOCITY, RAM, LINCOLN MOTORS, JOSE CUERVO, FENDER, VANS, LEVI'S, GATORADE, and renowned agencies Droga5, BBDO, HUGE, R/GA, Edleman and Ogilvy. He also opens up about balancing personal projects with commercial work and his journey in the film industry. Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax. 4+ NEW BEHIND-THE-SCENES I've uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at Commercial Directing Masterclass. And you'll wanna check out the new courses, like Behind The Beard and Winning Director Treatments. FLOW Use the link plus code JB20 when you try MAGIC MIND - chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice. EVENTS Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word "transformational" in describing the past two years - because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2023 write-off. Limit 20 Filmmakers. My next in-person Commercial Directing Bootcamp is Saturday, April 27th, 2024. Limit 12 Filmmakers. Producer's Bootcamp is April 28th, 2024 use code DIRECTING100 for a $100 off! Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the Peacock. Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Thanks, Jordan This episode is 70 minutes. My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you. Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.
Jill Kramer has the unique challenge of marketing an organization as sprawling and complex as Accenture in ways that are simple to understand. Her combined role as chief marketing and communications officer gives her a unique purview to do so, leveraging the insight from Accenture's more than 700,000 global employees to better tell the story of its brand. In addition to her day job, Kramer is the head of Accenture's disability employee resource group. In the fall, she spearheaded Accenture's partnership with Disability:IN and TD Bank to bring together other marketing and communications leaders across the business world to put accessibility at the forefront of everything they do.In this episode, Kramer also chats about how Accenture's marketing and comms teams are structured and how the organization works with Accenture Song and Droga5 to spread its message. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
(Season 8 is in partnership with ADCOLOR. ADCOLOR champions diversity and inclusion in creative industries.) An award-winning creative, Courtney Richardson is currently Creative Director at Droga5 where she leads creative direction for iconic brands and icons including Sean Combs, Combs Enterprises, The Africa Center, Hennessy, Chase Sapphire and more. She credits her early beginnings watching her uncle direct music videos for the Wu-Tang Clan, Snoop Dogg, & Master P with igniting her passions and creative intuitions. Formerly Creative Director at PAPER Magazine, it was there she led original ideas and disruptive thinking for brands like Nike, Samsung, Hulu, HBO, VH1 and others; while working with celebrities including Zendaya, Issa Rae, Megan Thee Stallion, Lena Waithe, Taraji P. Henson, Tiffany Haddish, Laverne Cox, Michaela Coel, Colin Kaepernick and more. Recognized and inducted into the 2022 Creative Class of Black thought leaders by The Creative Collective as a ‘Culture Shifter,' Courtney was named 2021's ‘Creative of the Year' by ADCOLOR & The One Club and was recently honored as a ‘Trailblazer' by the Black Women in Media Awards, alongside esteemed social justice activist Dr. Bernice King and Grammy-award winning singer Deborah Cox. She has been featured by outlets including CBS Morning News, EBONY Magazine, AdWeek, Refinery29, Bustle, PopSugar and more. Her creative thinking has also been praised and sought after by none other than the one and only, Beyoncé Knowles-Carter. Courtney's life goal is to uplift humanity, particularly marginalized communities. She truly believes in radiating self-love and spreading positivity. The world needs more, so she aims to put forth that philosophy first in everything she does.
Created For Creatives | A Podcast by the London International Awards
Humour is back, AI is not King and work should be purpose driven. “Advertising has the power to create systemic change. We want tangible action and to make a difference.” - Pia Chaudhuri Courtney Richardson and Pia Chaudhuri told host Carren O'Keefe that the campaigns sparking conversation in their juries are ones that are unashamedly drilling into our emotions, that are pushing the boundaries and are driving societal change, not just in the industry, but in the real world. Courtney was on LIA's 2023 TV/Cinema and Online Film Jury and Pia Chaudhuri was on LIA's 2023 Transformative Business Impact and Creative Use of Data. Show notes: Only one in the room LINK: https://www.onlyoneintheroom.co/ Generational Queens LINK https://www.youtube.com/watch?v=-R_woK7LtHM&feature=youtu.be Work mentioned in the podcast:NRAChildren's museum LINK https://www.nrachildrensmuseum.com/press-release The Red Card #fabricofengland LINK https://www.theredcard.org/news/fabricofengland-an-unofficial-england-world-cup-shirt-celebrating-diversity/ Ubereats Don't Run Out campaign LINK https://www.youtube.com/watch?v=nJfMGntAs9k Honest Eggs campaign LINK https://honesteggsco.com.au/fitchix/ Mastercard where to settle campaign LINK https://2023.liaentries.com/winners/?view=icons&range=f&proceed_advanced_search=true&credits=Mastercard https://www.mastercard.com/news/europe/en/newsroom/press-releases/en/2023/mastercard-s-where-to-settle-platform-to-offer-new-features-job-listings-and-apartment-rentals/ Vanish campaign LINK: https://2023.liaentries.com/winners/?view=icons&range=f&proceed_advanced_search=true&credits=Vanish https://www.youtube.com/watch?v=DLuqZn_FMSg Credits: Guests: Courtney Richardson, Creative Director at Droga5, New York Pia Chaudhuri, Global Creative Lead – Play Inclusion, The Lego Group Host: Carren O'Keefe, Chief Creative Officer, Digitas UK Producer: Sarah Knights, Eardrum, Sydney Manager: Laurissa Levy, London International Awards Production Company: Eardrum, Sydney Music: Brian Yessian, Yessian Music
In this episode, we're joined by Lily Ng, Head of Data Strategy at Droga5. Lily started her career as a Data Analyst for the city government of New York before leaning on her network to find a more challenging role. Coming into advertising from an unconventional background, Lily committed to being a sponge, seeing every obstacle as a chance to expand her skillset and learn something new. As a first-generation Chinese-American and founder of Droga5's Asian and Asian American ERG, Lily is providing safe spaces and new opportunities for AAPI talent in the industry. Her dedication to nurturing the unknown and expanding her horizons proves that anything is possible when you embrace your curiosity. E-mail Us: asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://podcasters.spotify.com/pod/show/asiansinadvertising/support
Yahkeema is a writer and creative director at Wieden+Kennedy Portland and has helped create campaigns for TurboTax, Quilted Northern, Apple, Visa, Nike, The Grammys, and Facebook. Before W+K she created great work for Droga5, Facebook, Media Arts Lab and Brunner. She's been a finalist for AdAge's Creative of The Year. Enjoy the conversation! Watch the Podcast: https://www.youtube.com/watch?v=OJ6beIz2EUc Creative Megamachine Website: https://schoolofastonishingpursuits.com/ Yahkeema's Works: https://vimeo.com/yahkeema
At this week's Round Table, Hannah, Heba, and Maya spoke with Becky Wang, the CEO and CoFounder of Rabble.io, a social discovery platform for people to find purpose-driven events and actions that bring life back to communities and neighborhoods. For brand partners, they provide a way to sponsor and support people-focused sustainability programs led by the organizers of these live events in order to foster community building. Rabble is technology that operates at the intersection of social media and live events. Before creating this platform, Becky built the growth and sales functions for several seed & Series A companies; led transformation projects at Crossbeat New York, a digital design consultancy; and served as Head of Data Strategy at Droga5 and Senior Vice President & Global Head of Insights & Analytics at Saatchi & Saatchi. She is the author of Creativity & Data Marketing and has been featured at SXSW, the Financial Times, CBS, Co.Create/Fast Company on the future of media and impact of BigTech on culture & politics. Becky is also a proud Board Member of NALANDA, a Buddhist LGBTQIA+ organization supporting incarcerated queer youth. In our conversation, Becky talked us through what Rabble is as well as what drove her to start Rabble. We discussed food security at length as it's been the focus of Rabble's first activations and is a powerful way to bring together conservationists, justice advocates, and climate activists. We also engaged in fascinating exploration of what matters to various audiences in terms of perks, rewards, and incentives. Thank you for listening! --- Send in a voice message: https://podcasters.spotify.com/pod/show/nextgenpolitics/message
A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media.As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others & Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consultant on Ogilvy Consulting's UK Behavioural Science Practice, discuss what more can be done to better represent modern men.Campaign work and inspiration editor Imogen Watson and reporter Charlotte Rawlings discuss Saatchi & Saatchi's choice of Megaforce to direct its debut John Lewis & Partners Christmas campaign, and recent allegations BrewDog's “Beer for your grandchildren” bears a striking resemblance to creative pitched by former retained agency Droga5 London.Related articles:BrewDog's 'Beer for your grandchildren' faces claims over similarity to Droga5 pitchJohn Lewis & Partners picks director for Christmas adMayor of London's interactive 'Maaate' film challenges men to call out misogynistic behaviourMaaate…why are you so angry?How masculinity is shifting in advertising Hosted on Acast. See acast.com/privacy for more information.
Advertising legend David Droga, founder of Droga5 and now head of Accenture Song, explains why there should be more creatives in the C-suite — and why creatives should start seeing themselves as business leaders.
Hal Hershfield discusses how to make–and stick with–better decisions to enrich your future self. — YOU'LL LEARN — 1) Why you should build a relationship with your future self. 2) How to motivate yourself to do the hard things now. 3) The key to creating lasting habits. Subscribe or visit AwesomeAtYourJob.com/ep882 for clickable versions of the links below. — ABOUT HAL — Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA's Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management. His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University. Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He consults with the Consumer Financial Protection Bureau, many financial services firms such as Fidelity, First Republic, Prudential, Morgan Stanley, Merrill Lynch, and Avantis, and marketing agencies such as Droga5. The recipient of numerous teaching awards, Hershfield was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education website Poets & Quants. His book, Your Future Self: How to Make Tomorrow Better Today, will be published in June. • Book: Your Future Self: How to Make Tomorrow Better Today • LinkedIn: Hal Hershfield • Twitter: @HalHershfield • Website: HalHershfield.com — RESOURCES MENTIONED IN THE SHOW — • Study: “The End of History Illusion” by Jordi Quoidbach, Daniel T. Gilbert , AND Timothy D. Wilson • Book: A Visit from the Goon Squad by Jennifer Egan • Past episode: 090: Shocking Ways to Hack Your Habits with Maneesh Sethi • Past episode: 317: How to Form Habits the Smart Way with BJ Fogg, PhD • App: StickK See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Brandon is Co-founder and Chief Brand Experience Officer at Pike, a mapping and location technology company that allows people and brands to save, organize and socialize experiences that are unique to the diverse communities and sub-cultures they belong to. Brandon's career began through Interpublic Group's fellowship program where he worked at Octagon on their Insights & Strategy team, and then FutureBrand as a brand strategy consultant. The fellowship ultimately took him to R/GA where he stayed for nearly four years, spanning across their marketing transformation practice and later onto their brand design and consulting team. At R/GA, Brandon led strategy for Ad Council's Emmy-award winning Love Has No Labels, and worked on brands that include Samsung Global, Amazon, XFL, Dunkin, and American Express. Recently, Brandon worked across the Chase portfolio at Droga5 on their brand strategy team before leaving to start his own company. He is a former ADCOLOR Future and was recently named Business Insider's Rising Star on Madison Avenue. Outside of work, Brandon is a certified master of competitive intelligence professional and National Training Facilitator for the United Nations Child Friendly Cities Initiative. For fun, Brandon is an amateur skydiver and astrophotographer - always seeking to see the world from a new perspective.
EPISODE 1532: In this KEEN ON show, Andrew talks to Hal Hershfield, the author of YOUR FUTURE SELF, about how to escape the tyranny of the present and make tomorrow better today Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA's Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management. His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University. Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He consults with the Consumer Financial Protection Bureau, many financial services firms such as Fidelity, First Republic, Prudential, Morgan Stanley, Merrill Lynch, and Avantis, and marketing agencies such as Droga5. The recipient of numerous teaching awards, Hershfield was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education website Poets & Quants. His book, Your Future Self: How to Make Tomorrow Better Today, is published in June 2023 Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children. Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff's world and cover topics such as social media, finding your voice, and being ambitiously creative. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Cliff on LinkedIn: https://www.linkedin.com/in/cliffl/ More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook
First it was Droga5's Global CSO, Jonny Bauer, quickly followed by five CSOs from major creative agencies. So what's going on inside the ivory tower of investment banking in Midtown Manhattan? We talk with Tom Callard, former CSO at BBH and now Brand Transformation Lead at Blackstone.
Susie Nam's career trajectory isn't the typical one of an ad agency exec. Rather than bouncing around to different top-tier creative agencies before landing the gig, she was a journalist at George magazine and The New York Times, and an urban planner in London. She's been with Droga5 since the early days, rising up the ranks in her 14-year career there from an account director, to chief operating officer to CEO. Now she's leading the agency through its integration with Accenture Song, adding the operational rigor to support large clients while maintaining the agency's misfit culture.In this episode, Nam also chats about her personal experience as a Korean-American female CEO and how that has shaped her approach to talent and DE&I at the agency.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Grace Francis is the global chief creative and design officer at WongDoody, a creative experience agency with studios in the US, Europe and Asia. Previously Grace held roles at Droga5 and Grey. They guest lecture at University of the Arts London and Hyper Island.In this episode, we explore how seeing an Evian ad about saving a local lido inspired their to start a career in advertising and having to mask their working class background to achieve success. We also dive into their experiences of building allyship with marginalised people in the industry, commercial creativity as a force for good and the need to draw firmer boundaries between work and home. Where to find Grace: LinkedIn: https://www.linkedin.com/in/graciefrancis/ Hosted on Acast. See acast.com/privacy for more information.
The VP of Creative at Pinterest. Xanthe Wells leads all creative, concepting, design, experiential, writing and content for Pinterest advertising. Previously, Xanthe was Senior Director & Global Executive Creative Director for Google Devices & Services. At Google, she won a Grand Prix in Cannes for Real Tone on Google Pixel while leading agency partnerships with Wieden + Kennedy, Swift, GUT, Droga5, 72andSunny in addition to overseeing the Google Devices & Services Creative Team. Xanthe knows a lot. A lot, a lot. How to make award-winning work. How to succeed in both the brand and agency side of marketing communications. And, of course, how you can break into either side. Tune in! It can only help you wherever you're at in your career. Links Connect with Xanthe: here Connect with us: here Win a Crowbar to break into advertising: here --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support
As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that's focused on growing the agency's remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don't work for free. For Said, these are common sense things that often just don't happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com
Climbing the ladder is a goal for many professionals, but creatively-minded leaders look and move laterally to catapult themselves. Advertising industry icon David Droga built trailblazing creative agency Droga5 by making a series of unconventional leaps and spins, and is now applying those tactics as head of mega-agency, Accenture Song. By swinging through the jungle gym instead of sticking to the ladder — leaning into creative partnerships, programs, and perspectives — David has had outsize impact on the industry and accelerated his route to scale. Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtXSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi & Saatchi London, about what they thought of the ads.Super Bowl ads reviewed:M&M's "They're back for good" by BBDO New YorkMichelob Ultra "New Members Day" by Wieden and KennedyUber “One Hit” by Special GroupBud Light “Hold” by AnomalyPepsi “Great Acting or Great Taste?” by VaynerMediaDoritos “Jack's New Angle” by Goodby Silverstein & Partners Hosted on Acast. See acast.com/privacy for more information.
Justin Graham runs M&C Saatchi Group in Australasia. He started in management consulting then moved to Leo Burnett Sydney as an account planner. I sat next to him there, or at least in arms' reach. Like, I could annoy him if I wanted to without using my arms if I felt like it. After Leo Burnett, Justin moved to BBDO in New York to run Gillette before returning to the Australian offices of Droga5. He always struck me as a very intentional decision-maker so,now that he's running things, I wanted to find out how intentional he was, how set on becoming an advertising agency CEO he'd been when we worked together, and what he's learned along the way. I think this is the first interview I've recorded face-to-face for Sweathead. Out of 400+. We recorded this in Sydney at the M&C Saatchi offices. You can find Justin there most days of the week and also here: https://www.linkedin.com/in/justinalexandergraham/ ** Sweathead celebrates its fifth anniversary on January 20, 2023 with a live event "The Sweathead Get-Ahead". Join us for talks, case studies, and a chance to plan your year. Details at http://www.sweathead.com. **
In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook's Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY's City Tech, Manhattan's only full-time night high school, and with creative-preneurs at the New Museum's tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.
We're back with another installment of Standing Out in a Saturated Market 2022. On this episode, Workbook's Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir of Production Michael Kaminsky. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY's City Tech, Manhattan's only full-time night high school, and with creative-preneurs at the New Museum's tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.
Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022? In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma Worldwide). About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors. Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5. Jana Jarosz is a hybrid creative thinker, maker, designer. Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovation—from the post-it with the big idea to the social posts. After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNY's City Tech, Manhattan's only full-time night high school, and with creative-preneurs at the New Museum's tech incubator, New Inc. Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio. Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines. About the Moderator: Heidi Goverman began her tenure with Workbook in 2014 as the West Coast Regional Representative and is now Senior VP of Development and Client Relations. At Workbook Heidi introduced the popular FaceTime (now ScreenTime) portfolio events, produces panel events as well as the Workbook webinars Where Are We Now series and Minding Your Own Business. Heidi is a talker but also a good listener who likes to solve problems and connect people. About APA NYC: APA is a non-profit trade organization built by photographers for photographers. Now in our fourth decade, APA exists to provide business tools and creative inspiration which help photographic artists of all levels run a smarter, more creative, and profitable business.
Commercial director JJ Adler, of Rukus Films, is an award winning director and writer who helped create comedy spots for all kinds of companies including GEICO, P&G, SC Johnson, Virgin Mobile, Nestle, Coke, Verizon, McDonalds, Pepperidge Farms, etc., and with The Martin Agency, McCann, R/GA, Mother, Droga5, Ogilvy & Mather, Grey, DDB, VMLY&R, PKT, JWT, BBDO, and many more. She talks comedy, running…
Commercial director JJ Adler, of Ruckus Films, is an award winning director and writer who helped create comedy spots for all kinds of companies including GEICO, P&G, SC Johnson, Virgin Mobile, Nestle, Coke, Verizon, McDonalds, Pepperidge Farms, etc., and with The Martin Agency, McCann, R/GA, Mother, Droga5, Ogilvy & Mather, Grey, DDB, VMLY&R, PKT, JWT, BBDO, and many more. She talks comedy, running her own shoppe, and the secret to good spots. Check out my favorite - her Gain-iac commercial with Craig Robinson. EVENTS & COURSES My next Commercial Directing Bootcamp is January 7th, 2023 in Los Angeles. Save $100 once you've completed either Masterclass or Commercial Directing Shadow online courses. Voodoo Lounge is open 24/7. Are you longing for a community for us Commercial Directors? Join me in the Voodoo Lounge. It's free for filmmakers to ask questions, post cuts, share successes, comment and even gripe. Just stay positive and we'll help one another. I'll be doing a monthly AMA there over zoom. Again, it's free. Online Commercial Directing Masterclass as well as my Commercial Directing Shadow course have received 100% 5 star reviews. Plus you and me do a free filmmaker consultation call with either course. Win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Amazon Prime!! Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Here's the trailer. Thanks, Jordan This episode is 85 minutes. My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.
The Young Shits Awards. Ever heard of it? It's a monthly award show designed to help you get a job. YS provides a new brief every month, judged by excellent Creative professionals in the industry. We have the founders, Kathryn Kvas and Vignesh Seshadri, to tell their stories and speak about their award show and how it can help you. They both broke into Droga5 for their first jobs, so listening makes sense. Find their resources by visiting our IG @breakingandenteringpod or our website https://breaking-entering.com/ --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support
Can advertising's immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra are joined by Oriel Davis-Lyons, founder of the ONE School and Head of Creative (Podcast + Talk) at Spotify. Prior to joining Spotify, Oriel held roles at Droga5 and R/GA. He has won more than 100 awards including a D&AD Pencil in every colour except white, several Lions and three Webbys. Oriel discussed the dissonance between the way in which the ad industry has historically profited from Black culture, yet employed few Black creatives, and explained how the prohibitive financial cost of entering the advertising industry means it has failed to reach beyond a narrow slice of the vast potential talent pool at its disposal. He also talked about how a frustrated post on LinkedIn in June 2020 led to the founding of the ONE School and how the school empowers Black creatives with the skills required to work at the top agencies. Follow @oneschoolus on Instagram to be the first to know when Spring 2023 applications for Los Angeles and New York open. https://oneschoolus.com/apply
As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that's focused on growing the agency's remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don't work for free. For Said, these are common sense things that often just don't happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com
She's an Adweek Creative 100 and works at Droga5. There's your credibility to listen to Sara Muchnick teach you how to break into advertising. However, you will have to take my word when I say that she is incredibly passionate and caring; her advice will also help anyone reading this thrive in advertising for the long term. Check out our IG to see her recommended resources @breakingandenteringpod --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support
On this episode of DTC Pod, Oriel joins Blaine to discuss the role of creative direction in launching a new brand. They talk about brand formation and topics including coming up with a name, defining your brand's purpose, the power of copywriting, merchandise as a medium, language as a product, how to find your brand's voice, ways to minimize inventory costs, launching and testing new products quickly, the state of voice & podcasting, & much more.7:31Your Name Is EverythingI'm a big believer in naming an idea and the name being very important. And until you've got a name, you don't necessarily have an idea. That kind of came at a moment, it was kind of like a shower thought, that just popped into my head one day when I was thinking about athleisure. And I was like, well what's the opposite of athleisure? What do you wear when you're doing nothing but zoom calls? And “corpleisure” kind of brought that all together.10:26Starting A Business? Do This FirstFor me it really helps when you know your purpose. Right. I spend a lot of time in my day, whether I'm working on corpleisure or anything else, I'm thinking, okay, what is, what is the purpose of like this brand or this piece of communication? Um, and then what's the takeaway that I want people to take from it, you know?17:34Your Brand Starts Here.If I was just going to tell someone in a conversation about this product, how would I do it? And the chances are like, if you're going to tell a friend over drinks or something, or telling someone at a barbecue like that's kind of your natural voice. And probably somewhere within that is your brand. Because when you speak naturally, especially about your own brands and about your own product, that's when you talk with passion, right? And if you could potentially maybe record yourself doing that, you'd probably hear those words that you use when you're excited about telling someone about this new product that you've got, um, and that's kind of your voice and that could be your brand. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOriel Davis-Lyons - Founder of CorpleisureRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
The New York Times was targeted as "fake news" by the previous administration. This was their award-winning response and what led to record breaking subscription levels.
Ad agencies often claim to have no set style, that each campaign is created from scratch, bespoke for every client.It may be true for the mediocre ones, but not the great ones.Nobody used to confuse the work of AMV, BBH and GGT.The same with Wieden, Chiat and Fallon.Today, stick me in front of a tv and I'd fancy my chances at picking the Droga5.Or spotting the Uncommon on a tube platform.Because although ad agencies use the same ingredients, like chefs, they favour some more than others.We fight the idea of having a certain style in our business, ‘I thought that was one of yours' can feel like a slap in the face.Why?Most creative industries embrace it.Architects aren't chosen because they have no particular style.Clothes aren't bought because the designer covers the whole map.Does anyone confuse Quentin Tarantino films with Wes Anderson's?No, that's the point, their style is the attraction.Their philosophy, which has been honed over the years by everything they've consumed, the films, tv, magazines, conversations, experiences, comic books, even ads, that's what you're buying.It's the same with good Creatives.They have likes and dislikes, that creates a style.If asked you to spoof an ad by David Abbott, Tom McElligott, or John Webster, you probably could, because you'd recognise their patterns. Cabell Harris is the same.Whatever the agency or size of budget, he manages to create work that feels personal.Quirky, human with a hint of mischief.Take his One Show 1997 cover, (for my money – the best awards cover annual full stop).One Show Annuals are highly coveted by creatives, sometimes too coveted - getting coveted out of offices and are never seen again.Cabell came up with a great solution: a thief resistant cover.So dull it repels would-be Creative thieves.He spoofed a giant science book - The Giant Book of Spores'.Brilliant insight.Brilliant idea.Beautifully executed.We had a great chat about this and the rest of his work, and, by the end, I was even pronouncing his name correctly. (Cab-ell, not K-ball.)Hope you enjoy.
After stints at Leo Burnett and Droga5, Mara Rigney now helps brands work out what to do with Web3 at Accenture Song. "With Web3" is such a...non-specific thing. And, for those of us who've been around through Web 1.0 and Web 2.0, it's hard not to feel a little skeptical. Like, "Oh, here comes another Ponzi scheme." But, in this episode, Mara takes us through some of the fundamental concepts of Web3 and describes how she works with brands to get a handle on it. You can find Mara here: https://www.linkedin.com/in/mararigney/ ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ **
Here's a question. When you're the leader, where does your impact end? This week's guests are Laurie Howell and Toby Treyer-Evans. They are Executive Creative Directors at Droga5 New York and have been partners for a very long time. They have also been responsible for important and extremely impactful work, including the New York Times campaign called The Truth Is Worth It. But as their careers evolve and the world changes, it is their impact on people in the immediate vicinity that has their attention. It is a truism of the creative industries that the people who get recognized for coming up with the best ideas are eventually put into positions in which they are suddenly responsible for the professional well-being of others. Not everyone navigates that evolution successfully. And to add to the challenge, the bar has just been raised. Today, it's not enough to plan only for the professional development of the people that work for you. You have to worry about how their work is affecting their personal lives too. To use Laurie's language, how you lead affects the rhythms of the people that you lead. From how they feel to how they sleep. In a pre-pandemic, work-life relationship, the employee was responsible for adapting their rhythms to the needs of the job. Today, when you take on a leadership role, the need to adapt the job to the person falls on you. So if the question of what's keeping your employees up at night isn't keeping you up at night, perhaps it should - at least until you know the answer.
Besides ads, Oriel Davis-Lyons runs the One School portfolio program for Black creatives and is the creator of Corpleisure, a clothing line designed for working from home. Oriel is currently a creative director at Spotify and has previously worked at Droga5, R/GA, and other agencies. See his work at orieldavislyons.com or follow him on LinkedIn. And if you're interested in applying for the One School or learning more about it, check out oneschoolus.com. Shop Corpleisure at corpleisure.com. For more about Besides Ads or to place an ad in an upcoming episode, go to besidesads.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app