Authentic Influence

On today's episode of Authentic Influence, Adam Conner is joined by Alan Philips, the Chief Creative Officer of REEF. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, and is aiming to connect the world to your block. Today, you'll learn: What is REEF? What does "connecting the world to your block" mean? How the pandemic took REEF's vision for what might happen to neighborhood evolution over the next 5-10 years, and "accelerated positive change" to create that evolution in 5-10 weeks. How has the brand adapted to that acceleration? (For example, how have they quickly built so many neighborhood kitchens?) Other ways in which REEF plans to be helpful to communities with its modular neighborhoods: healthcare and first responders among them How REEF plans to amplify neighborhood stories through a content platform dedicated directly to it. Quote: "I'm a strong believer in the telling the story through the eyes of the person who's being impacted." Plus, REEF as a media company first What will REEF do next to unlock neighborhood entrepreneurship? As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Jordan Nathan, the Founder & CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Today, you'll learn: How a brush with teflon poisoning led Jordan to found Caraway Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook How the individual cook at home story is being told at scale today (and there's quite a few to choose from -- the brand has sold out of everything 10 times over this year) Caraway's newest product launch, and hopes surrounding it As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Lorna Sommerville, the Chief Marketing & Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand. Today, you'll learn: Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's Lorna's leadership values; what makes a truly good marketing team? How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of one of 54 trillion different hair care options. You read that right.) How consumers are encouraged to share (including shampoo selfies -- have you ever gotten a bottle at the store with your name on it?) As always, advice to build a more authentic brand. Notable quote: "Marketing is a tax for being unremarkable." Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020. Today, you'll learn: Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana Advice on becoming more authentic; specifically, how that translates to world-class leadership The differentiation between "Influencers" (upper-case I) and "influencers" (lower-case i) How 1:1 relationships have grown in importance over time; how it is truly beyond the traditional understanding of "personalization" How stories of "influencers" are leveraged to fuel growth What Dana is most excited about at Rakuten going forward Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA. Today, you'll learn: Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect How the Cavs encourage sharing of, and activate, authentic fan moments As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Heidi Zak, the co-founder and CEO of ThirdLove. ThirdLove is an American company producing and selling bras, underwear, loungewear and nightwear. It has pioneered the sizing of bras in half cups. Today, you'll learn: How a poor experience on a trip to Victoria's Secret led to Heidi founding the company The TL Effect: what is it? What was the inspiration for it? What does it benefit? How ThirdLove harnesses the lightning of its wearers, who can't find a better fit anywhere else; including a particularly notable story of a woman named Hope How Heidi defines "being purpose-driven"; how to properly invest in it As always, advice on how to build a more authentic brand Check out more about The TL Effect: https://blog.thirdlove.com/the-tl-effect/. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives. Today, you'll learn: What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is not a winning strategy," "make every dollar feel like 20," and "give people what they need, not what they necessarily want" How the brand's founder, Russell Wilson, "quarterbacks" the brand and guides its journey alongside Nancy The ways Good Man Brand leans in to "good" in multiple definitions How the brand directly fosters community to build out strategy, and how they amplify it As always, advice on how build a better, more authentic brand Check out Why Not You: https://whynotyoufdn.org/. Check out Good Man Brand's Everyday Hero initiative: https://thegoodmanbrand.com/pages/everyday-hero. Be sure to use #myeverdayhero on social media to participate! Check out "Work Freely: Love Your Job, Love Your Life" by Nancy Richardson & Rochelle Davidson: https://www.amazon.com/Work-Freely-Love-Your-Life/dp/1999187903. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Mike Raffensperger, the Chief Marketing Officer of FanDuel. FanDuel offers daily fantasy contests for cash prizes & legal wagering on sports betting markets for all major sports. Today, you'll learn: Why Mike joined FanDuel after stints within media, TV, and Amazon As an "unabashed geek," what Mike is geeking out about right now in the marketing world How Mike foresees the world of sports franchises coming together for official partnerships with betting partners (something which FanDuel is pioneering); plus, his expectations for how it will positively impact relationships with fans and players alike As always, advice on how to build a more authentic brand; specifically, a focus on "consumer delight" Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Drew Green, the CEO of Indochino. Indochino is the largest privately held custom apparel brand globally, specializing in made-to-measure clothing. Today, you'll learn: Why Drew came to Indochino; his thoughts on challenges and opportunities How Drew has adapted the brand given the pandemic; plus, how the model is actually suited well to it Given that personalization IS the brand, how that core value translates into the way consumers are encouraged to share about their experiences What's next for Indochino As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Leslie Emmons Burthey, the VP of Marketing at FabFitFun. FabFitFun is a subscription box of beauty, fashion, wellness, and fitness products which aims to deliver happiness and well-being to everyone, everywhere. Today, you'll learn: Why Leslie joined FabFitFun; what she loves about the brand How the leadership of a team to connect authentically with consumers has changed through the pandemic; what are some new learnings? The ways in which a community around FabFitFun has organically formed, even without the brand's active hand With influencers being a key piece of the marketing puzzle for the brand, how real consumers' voices are heard As always, advice on how build a better, more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Brad Charron, the CEO of ALOHA. ALOHA is a consumer goods brand offering lines of clean, plant-based protein products. Today, you'll learn: Brad's journey to ALOHA; how he focused the brand from a general marketplace to its current selection How ALOHA's focusing flowed through to its culture (even before the pandemic); how that has benefited the brand How ALOHA has leaned into the renewed importance on health during COVID, and has sought to redefined what "diet" means The persona of a brand which will allow it to survive post-pandemic, including transparency and the cruciality of purpose-driven brands to "show the receipt"; the steps ALOHA has taken here How ALOHA consumers are encouraged to share their stories, diet or no diet; the efforts ALOHA is actively taking to build community As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Daniella Yacobovsky, the co-founder of Baublebar. Baublebar is a jewelry and accessories company which designs products that help their community experiment with fashion and personal style. Today, you'll learn: The founding story of Baublebar; what it is, and why Daniella founded it after years in finance How Baublebar has navigated the ebbs and flows of social commerce and influencers through the ten years of its existence. How has it ridden the trends? What elements of the customer experience have changed the most? How personalization has come to the forefront for the brand Baublebar's Instagram reads: "The best accessory is a smile." How does Baublebar capture these "smiles": specifically, the authentic moments their customers have with their brand across commerce mediums and banners? As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food. Today, you'll learn: Why Scott ventured to Torchy's following years in CPG and large restaurant chain What is "craft casual"? How is Torchy's hoping to build that model out? The "Damn Good" mantra; how it overlaps with the way Scott thinks about building brands; how "damn good" extends to the customer experience and innovation therein How Torchy's has been contributing to the community amid the pandemic How Torchy's harnesses the stories of its passionate eaters to create a growth channel As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Burke Morley, the VP of Brand and Executive Creative Director at Purple. Purple is an American comfort technology company based in specializing in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases. Today, you'll learn: Burke's journey to Purple; with a number of industries' worth of experience, is there a common link between the jobs on Burke's resume? Burke's many hats at Purple; how he leans in to "getting as interesting as possible" As Purple grows up from its early viral-ad days, what is the brand's central "nugget of truth"? Burke's philosophy on how to make good ideas happen How Purple harnesses the stories of its sleepers; what's next As always, advice on how to build a better brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by TULA Skincare's founder, Dr. Roshini Raj, as well as its CEO Savannah Sachs. TULA Skincare is a personal wellness brand offering clean + effective probiotic skincare made with superfoods. Today, you'll learn: Why Dr. Raj founded TULA; the discoveries about probiotics' effects on skincare and the opportunity therein; Savannah's journey to join the brand How the brand leans in to the current trend of self-care during the pandemic How TULA works with influencers as a means of advancing the brand, given that personal care is huge for the influencer economy. How do real consumers fit in? Purpose at TULA: how important is it? Also coverage of TULA's "Masks for Masks" initiative As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products. Today, you'll learn: Amina's journey to Thrive Market; a description of the business Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-spreading How membership is prioritized at the brand; how to empower members to serve as brand ambassadors, including standout stories How Thrive Market is activating the voices of the over 100,000 new members they've gained since the pandemic broke out As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Sarah Bishop, the VP of Marketing for NYCFC. NYCFC, or New York City Football Club, is an American professional soccer club based in New York City that competes in Major League Soccer, the highest level of American soccer, as a member of the league's Eastern Conference. This is Sarah's first season at the helm. Today, you'll learn: Sarah's journey to NYCFC; why sports? How to market a sport right now: a product which cannot exist on the pitch Standout stories from fans impacted by NYCFC's efforts during COVID, how the club has created new content and leveraged its on-pitch talent off of it Given civil unrest, how NYCFC is leaning into taking action against racial injustice just as world football says no to racism What Sarah looks forward to as the MLS kicks back off in early July As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Bart Schaller, the CMO of Synchrony. Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. Today, you'll learn: Bart's steering of Synchrony from the GE days through its separation from the industrial giant; how that impacted its business How Synchrony shifted its model to become closer to B2B2C; how that translated to a purpose statement transformation into a more-encompassing vision statement How Synchrony's tagline, "Changing What's Possible," has extended into community efforts during the pandemic Bart's assertion that "There are no new ideas, just better timing, technology, and more money." What does this mean? Are there actually no new ideas? How do you innovate and implement through that stance, especially as Synchrony moves digital? How Synchrony leans into loyalty and "social volume" with its retail partners; the power of "proactive engagement" As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Minjae Ormes, the Chief Marketing Officer of Visible. Visible is a Verizon-owned prepaid wireless provider. Today, you'll learn: Minjae's journey to Visible How Visible strives to disrupt wireless and serve people in the simplest way possible The "actions before words" which Visible has taken given recent contexts, including supporting small businesses and entrepreneurs How culture plays a role every step of the way when it comes to building and defining the brand How Visible reaches out to / mobilizes people, either related to causes or mobile service As always, advice to build more authentic brands Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet. Today, you'll learn: After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM? Given pressures on the auto industry, how Deborah instills hope and inspires the same confidence and creativity which has allowed GM to shine -- including an important mantra: Be the Sun (inspired by a mentor of hers) How Deborah gets customers to share their stories and support causes Given recent civil unrest, how GM is contributing to progress As always, advice on how to build a more authentic brand Learn more about "Be the Sun, Not the Salt," a philosophy from Dr. Harry Cohen, here: https://www.bethesunnotthesalt.com/. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Melanie Chase, the Chief Marketing Officer of Next Insurance. Next Insurance is an online insurance provider for small businesses and contractors. This is also Melanie's first ever podcast! Today, you'll learn: Why Melanie joined Next after years in CPG and tech; how Next's offering makes it similar to a more stereotypical consumer brand COVID's undeniable inordinate impact on small business and entrepreneurs; what they'll learn the most from this crisis How Next is contributing to the community; in particular, their Built by Business campaign, which repurposed funds from big agencies to stand up small business How Next captures stories of its policy holders, and leverages them in its messaging As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Vanessa Meyers, Senior Vice President of Growth at Sun Basket. Sun Basket is a San Francisco-based subscription meal delivery service that ships members fresh organic and sustainable ingredients and recipes every month, allowing them to cook their own meals. Today, you'll learn: What Sun Basket is; what about food drew Vanessa in to the brand after working across consulting, hospitality, and transportation The importance of "service moments" to a brand; how Sun Basket taps into them; what has changed during COVID How Sun Basket leverages consumer stories, including a particular testimonial of interest As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Kenzie Hagan, the VP of Growth at VINEBOX and Usual Wines. VINEBOX and Usual Wines, which are linked brands, offer wine sampler and by-the-glass subscriptions. Today, you'll learn: What about wine, this business model, and growth as a function is of particular interest to Kenzie Ways in which the pair of brands listen to consumers (including the increasing importance of SMS. read: a wine hotline!) and share stories of their subscribers Given recent unrest and protests, the ways in which the brands are acting, not just speaking -- including the specific community contributions they're making (for example, to the NAACP Legal Defense and Educational Fund) Advice on how to make more authentic connections with your consumers You, too, can contribute to the NAACP Legal Defense and Educational Fund: https://www.naacpldf.org/support/. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Lawrence Scotland, Senior Vice President of Digital and Brand Marketing at Performance Kitchen. Performance Kitchen is a Vancouver-based nutritious frozen prepared meals brand focused on powering active lives inspired by the Mediterranean diet. Today, you'll learn: Lawrence's journey to Performance Kitchen; how the brand evolved based on consumer insights around health What is important to Lawrence when finding the right career move; specifically, the importance and priority of purpose as a part of that search; how Lawrence brings purpose to the brand Performance Kitchen's leveraging of high-profile ambassadors; how star power is incorporated into the broader message Alongside ambassadors, the ways in which the stories of "the average Joe" is layered into the overall marketing mix As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Jill Gregory, the Chief Marketing Officer of NASCAR. NASCAR, or The National Association for Stock Car Auto Racing, is America's foremost auto racing sanctioning body. It is also a sport of which this podcast's host is a lifelong fan. This interview was recorded on Thursday, June 11, the day after NASCAR banned the Confederate flag at its events and properties. Today, you'll learn: How Jill came to NASCAR; how she got to know the sport How NASCAR provides an unmatched experience to fans through access, both physically and digitally, to the sport and its talent -- even during a pandemic The ways in which NASCAR fans are mobilized, and the ways in which the story is told from their perspectives (including a cool initiative called 100k Cameras) The banning of the Confederate flag; the issues for which NASCAR stands; Jill's hopes for the future of fans' interactions with the sport As always, advice on how to build a more authentic brand Read NASCAR's full statement on the Confederate flag ban here: https://www.nascar.com/news-media/2020/06/10/nascar-statement-on-confederate-flag/. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Stuart Foster for a discussion on how service-based industries will need to rewrite their playbooks as the world reopens. Stuart was most recently Chief Marketing Officer of Topgolf, and previously spent years in the marketing leadership team at Hilton. Today, you'll learn: Stuart's thoughts on current marketing playbooks; why he believes they should be thrown out The years of marketing education currently being absorbed in weeks and months of time; the interim playbooks which service-based industries (travel, hospitality, restaurants, entertainment) will need to craft as they are forced to adapt to new models and, through reopening, a limited or staggered ability to serve its consumers The chapters currently being written which will stick around after the current context is past, and after nationwide re-openings are completed Brands which are (and are not) treating consumers right, right now Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Carl Daikeler, the CEO and Co-Founder of Beachbody. Beachbody is a platform offering home workout videos and nutrition guides. Today, you'll learn: Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy) The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth) Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand The balance between mega-influencers and regular people when it comes to being truly influential. In particular, how: "An influencer with millions of followers is not going to be nearly as influential as the person who's got 50, but has a real relationship with them." The outlook for Beachbody going forward As always, advice on how to build a more authentic brand: specifically, how it's okay to be flawed Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Ryan Boyko, the Founder & CEO of Embark. Embark offers dog DNA testing services to consumers, breeders, and veterinarians, and strives to be the world leader in dog genetics. Today, you'll learn: Why Ryan founded Embark; how it started with a passion for data and how a consumer-facing pet health brand was a by-product of that The stories of dog owners for whom Embark was a literal life-saver; how Embark takes advantage of these stories How Embark is also striving to stem the flow of dogs to shelters As always, advice on how to build a better brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Marissa Jarratt, the Chief Marketing Officer of 7-Eleven. With a total of 70,000 locations worldwide, 7-Eleven is the world's largest convenience brand. Today, you'll learn: How 7-Eleven's locations are propping up neighborhoods during quarantine The "mental second gear" that kicks in when thinking about 7-Eleven; the memories people associate with the brand. (Mine is getting ice as part of my yearly summer vacation -- did you know 7-Eleven started as an ice house?) Plus how that type of story drew Marissa in to join the brand What has surprised and delighted Marissa about 7-Eleven, since joining; how she defines brand authenticity (a passion point of hers) How to "activate awesome": stories about 7-Eleven that truly stand out, including a particular one about a remarkable franchise owner named Raman As always, advice on how to build a better, more authentic brand Read more about Raman here: https://www.7-eleven.com/blog/7-eleven-heroes/raman-saini. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Mauria Finley, the Founder & CEO of Allume. Allume is a personal styling and fashion service helping women feel more confident and their best. Today, you'll learn: Why Mauria founded Allume; how folks interact with a styling service right now given most folks aren't out and about How a high level of service develops loyalty beyond a simple string of transactions; the extent to which it will cement brands in consumers' minds going forward Notable stories about Allume consumers; Mauria's thoughts about not wanting to crowd consumer voice with branding. Is there a middle ground? As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Kathleen Hall, the Chief Brand Officer of Microsoft. True to form, Microsoft Teams was used for the recording, for which the show has its first video asset! Today, you'll learn: Kathleen's journey to Microsoft, and how going into advertising broke her dad's heart; why Kathleen loves advertising Kathleen's favorite moments with Microsoft thus far through her time from the Vista days to today How being more digitally connected is actually making conversations and interactions more intimate How Microsoft is harnessing the rich wave of at-home moments consumers are experiencing with the brand (including that Mother's Day spot!) How the increasingly visceral and relatable, less polished content we're seeing now might stick around after COVID As always, advice on building a more authentic brand Check out Microsoft's Mother's Day spot featuring real Teams users here: https://www.youtube.com/watch?v=-tXihZql624. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Julie Hall, the founder of Communitas Global. Communitas helps businesses connect with their authentic purpose, core values, and guiding principles to drive meaningful, sustainable growth.Today, you'll learn: Why Julie founded Communitas following 25 years in advertising in PR; the concept of "corporate conscience" The importance of practicing what you preach, as a company Given the current context, thoughts on brands fronting caring to gain value and share, versus actually practicing this same concern for workers before preaching it across the airwaves. Were brands operationalizing this care before the crisis, or did COVID force them to start? How the proportions of "social concern" marketing may forever change based on COVID. Will there be a new heightened floor for it? How brands leveraging consumers as a channel for growth will change (become more important) going forward What Julie envisions for the future of brands practicing what they preach with regard to values Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Casey Hurbis, the Chief Marketing Officer of Quicken Loans. Quicken Loans is America's largest lender. Today, you'll learn: Casey's journey to Quicken Loans; the mantras and principles which Casey carries with him every day, and instills in his team, to get better (specifically, the 19 "ism"s) Casey's recollections on his favorite moments with the brand, particularly their recent Super Bowl spot with Jason Momoa (which he noted as the toughest 60 seconds of a marketer's life) From the highest-profile moments to the most on-the-ground -- what happens on the other side of the storytelling coin; how Quicken captures the experiences of its millions of clients to meet its needs as a 24/7/365 marketing organization How capturing client experiences is useful for brand marketing as well as its "talent brand" Of course, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Fabio Barreto, the CEO of FARM Rio Global. FARM Rio is Brazil's most beloved clothing and lifestyle brand -- and Fabio is responsible for extending that brand love and lifestyle worldwide.Today, you'll learn: Fabio's journey to FARM Rio; how it has developed from a fashion brand to a complete lifestyle The Farmetes: who they are, how they interact with the brand, and how FARM elevates their stories Fabio's quest to take FARM beyond Brazil and stretch it worldwide; what it means to expand globally; what elements are carrying over well from home, and what new learnings come with new geographies How FARM approaches partnerships with other brands, and how it injects its own flavor into those partnerships; plus, how it assists with global expansions Advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Nicole Staple and Sonali Lamba, the founders of Brideside. Brideside is an all-channel concierge service providing peace of mind to bridal parties all over the world.Today, you'll learn: Why Nicole and Sonali founded Brideside The ways in which Brideside is "unapologetic" in the ways it goes to market The stereotypes about the bridal industry which Brideside is seeking to break The ways in which Brideside highlights its customers and prioritizes inclusivity As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Henrik Werdelin, the founder of BARK. BARK is one of the fastest growing pet brands out there today, creating products and experiences that foster the health and happiness of dogs everywhere.Check out Henrik's new book, "The Acorn Method: How Companies Get Growing Again" on Amazon: https://www.amazon.com/Acorn-Method-Companies-Growing-Again-ebook/dp/B086L2WKSL.Today, you'll learn: How Henrik came to found BARK, and how it all started on a cruise ship Learnings from building an unexpectedly blockbuster business The focus of, and inspiration for, Henrik's new book: "The Acorn Method: How Companies Get Growing Again" Tactics that haven't worked for the business, including "conversational content" How BARK has fun, including 4/20 toys Advice on how to build better brands Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Hadrien Delande, the Chief Marketing Officer of B.GOOD. B.GOOD is a farm-to-table restaurant chain committed to "Food with Roots."Today, you'll learn: Hadrien's journey to B.GOOD; community efforts in the current context including grocery delivery How B.GOOD builds relationships generally and tactically; how they amplify consumer voice Somewhat unique advice as to how to become a better marketer, given Hadrien's global experience Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes.Today, you'll learn: Don's journey to Saucony; what he loves about footwear Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth How Saucony highlights the stories of regular runners, amateur to professional How Don ramped up into running and how you can too; the ways Saucony can help As always, advice on how to be a more authentic marketer Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Tom Goedde, the CMO of DraftKings. DraftKings (Nasdaq: DKNG) is an American daily fantasy sports contest and sports betting provider.Today, you'll learn: Tom's journey to DraftKings, which involves a lot of video games! What about video gaming translates well (or doesn't) to online betting gaming How DraftKings is adapting to COVID, including how e-sports have come into the fold The games Tom most wants to see included in DraftKings' coverage As always, advice to be a more authentic marketer -- including advice on being "authentically cool" Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Allison Edgerton, the President for the US at Birchbox. Birchbox is a New York City based online monthly beauty subscription box for both men and women.Today, you'll learn: Ali's journey to Birchbox; what prior experience from disparate industries translated well into subscription beauty, plus what was brand new How Birchbox personifies its core, casual consumer (including an interesting name and character) How the brand differentiates conversations within its consumers and subscribers, even those within its core focus How Birchbox harnesses the experiences of its subscribers and amplifies them As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Scott Braun, the Chief Marketing Officer of Drizly. Drizly is an alcohol e-commerce platform operating in over 100 markets across the United States and Canada, known as the "Amazon for liquor."Today, you'll learn: Scott's journey to Drizly; why it's an exciting time for the brand The ways in which Drizly uses regulation to its advantage by purposely differentiating the conversations it has with its consumers Drizly's response to COVID Given the brand's recent growth, how it is harnessing the groundswell that is the collective experience of its new and loyal shoppers As always, advice on how to be a more authentic marketer Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, a bonus edition for Cinco de Mayo. Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships.Check out the Dano's virtual happy hours! Here's the link on Facebook https://www.facebook.com/events/1301923573330861/, and the link on Zoom https://zoom.us/j/651931228?pwd=c1ViaG9FaU9jZlZ5Y24yNk5YN2RQQT09.Today, you'll learn: Conley's journey to Dano's; why Conley kept coming back to spirits The uptick in craft spirits; the massive backings by A-list celebrities; how Dano's is trying to differentiate despite that (a-la Tito's) The ways in which a startup spirits brand builds relationships The ways in which Dano's is bringing value to consumers right now (including virtual happy hours!) As always, advice on how to be a more authentic marketer and build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Raj Pudipeddi. Raj is the Chief Product, Innovation & and Marketing Officer for Align Technology, the makers of Invisalign. In this episode, Raj talks about Align's ever-smiling patients and the lives the brand vastly improves -- while sharing stories along the way.Today, you'll learn: Raj's truly global journey across industries and roles on the way to Align The breadth of Raj's role, and all that it encompasses; how it has contributed to Align's speed of transformation The standout "authentic communications" that come to Raj's mind when considering his tenure so far; how Align personalizes relationships and storytelling globally The importance of purpose to Raj and Align; the company's response to COVID As always, advice on how to be a more authentic marketer Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Jessica Jensen, SVP of Marketing for Kayak and OpenTable. In this episode, we dream about where we'd like to eat and travel once COVID is behind us -- and learn about how the brands capture authentic moments.Today, you'll learn: Jessica's journey; specifically how she came to be at the helm of two different brands Jessica's guiding principles as a brand builder How Kayak and OpenTable are adapting to COVID, including grocery reservations and a "travel escape" hub, as well as learnings which have come from it How the brands capture and amplify consumer stories As always, advice on how to be a better marketer As a bonus, where Jessica can't wait to go and eat after the crisis Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam is joined by Coursera CMO Kim Caldbeck. In this episode, Kim describes how the online learning platform is supporting students during this time.Today, you'll learn: How Coursera is responding to COVID-19; free resources, including a class on happiness What Kim looks for in fellow tech leaders How Coursera captures and amplifies the examples of its students, including a few standout stories As always, advice on building more authentic brands Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam is joined by Jackson Jeyanayagam, VP and GM over DTC at Clorox. In this episode, Jackson talks about how Clorox approaches DTC differently and gives some world-class education on how to stay well-rounded professionally.Today, you'll learn: Jackson's journey to Clorox following extensive experience on the agency side as well as being a CMO in DTC How Clorox approached DTC different than other legacy CPGs; marrying the agile DTC style with the legacy CPG stereotype of slow-moving bureaucracy Balancing how to be professionally well-rounded while avoiding becoming a "jack of all trades"; how to career-map How to storytell through the Clorox customer experience Advice on the pitfalls to avoid whilst becoming a more authentic marketer Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School. In this episode, Brian teaches Adam the intricacies of marketing an educational institution, something which Adam hasn't learned before.Be sure to check out Brian's podcast, Cold Call from Harvard Business School. Check it out here: https://hbswk.hbs.edu/Pages/browse.aspx?HBSContentType=Cold%20Call%20Podcast.Today, you'll learn: Brian's journey to Harvard, which includes not ever intending to go into marketing and never having taken a marketing class Brian's experiences marketing Harvard through the financial crisis of 2008, and how it differed from the wave of entrepreneurship and bull market of the 2010s How do you sell or market Harvard? Do you even have to? How to take the incredible stories of students and alumni and weave them into the Harvard brand, similar to how a brand might activate its customers as a channel The common traits among HBS's biggest alumni successes As always, advice on how to build a better brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by John Occhipinti, the CEO of NatureBox. NatureBox is the ultimate resource for healthy and clean snacks including adaptogenics, functional food, and CBD snacks.Today, you'll learn: John's journey to NatureBox; his reasons for moving from board to exec team, and his thoughts on company values and how they get affected once injected with capital How NatureBox has adapted in COVID from DTC to DTE, and the benefits that direct-to-employee commerce could bring What are adaptogenics; the personal connection to why John became invested in CBD as part of NatureBox's product innovation and lineup How NatureBox leverages the stories and experiences of its consumers As always, advice on how to build a better brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Chris Hollander, the SVP of Marketing at Panera Bread.Today, you'll learn: Chris's journey to Panera; the values he hopes the cafés instill (hope, inspiration, etc) The importance of getting to know the consumer, generally, especially in fast casual The ways Panera encourages its consumers to share their story (especially an idea he encourages you to steal!) Ways Panera is building 1:1 relationships and activating its 19 million "e-marketable" customers As always, advice on how to be a more authentic marketer Also referenced today was our podcast with Burger King CMO Fernando Machado. Check that out here: https://www.podcast.vivoom.co/post/a-message-from-the-king-fernando-machado-cmo-of-burger-king.Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by Jamie Moldafsky, the Chief Marketing Officer of Wells Fargo.Today, you'll learn: Jamie's journey to Wells Fargo; how the journey to CMO was not always the plan The specific moments in Jamie's career which launched her to today; also, the most teachable moments The biggest thing Jamie learned during Wells Fargo's recent account fraud crisis The principles Jamie instills in her team to reach people authentically, given her experience across multiple crises The ways Wells Fargo leverages real consumer journeys in its marketing As always, advice on how to be a more authentic marketer Also referenced today was our podcast with Feeding America CMO Cathy Davis. Check that out here: https://www.podcast.vivoom.co/post/feeding-america-cmo-catherine-davis-how-to-unite-consumers-for-a-cause.Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, Adam Conner is joined by the CMO of NerdWallet, Kelly Gillease.Today, you'll learn: Kelly's journey to NerdWallet; her path through several successful internet companies; plus, what makes them successful The spectrum of offerings NerdWallet brings to market; insight on how NerdWallet offers value to consumers regardless of whether or not it directly benefits the bottom line NerdWallet's strengths and opportunities with regard to marketing through the voice of the consumer What Kelly envisions as trends in marketing change over the next few years Advice on how to be a more authentic marketer Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)