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Episode Summary In this episode of Sunny Side Up, host Brian Hopper interviews Chris Clemente, a seasoned marketer and online marketing director. They discuss audience segmentation, content personalization, and the transformative impact of AI in B2B marketing. Chris emphasizes understanding the target audience and tailoring content to their needs. Data-driven segmentation, including sub-specialties, cohorts, regions, and age groups, is crucial for crafting effective messages. A/B testing is highlighted as a valuable tool to determine optimal strategies for different audience segments. Ethical considerations in AI marketing are explored, such as data privacy and transparency. Crafting relevant messages that drive engagement requires an audience-first approach, considering where people are in their customer journey. Technical writing's role in documenting processes and knowledge transfer is emphasized. Chris shares insights on balancing new technologies with expertise, and the importance of embracing AI responsibly. The interview also touches on Chris' background in web development and his recommended books. About the Guest Christopher is an Online Marketing Director. His background is in web development, but he has been working in email for the last 10+ years. He's worked with agencies and ESPs, and also worked with clients from the American Cancer Association to the Academy Awards, along with running the marketing channel at WebMD. At Medscape WebMD, he oversees the email channel health of physician and healthcare professional users. Connect with Chris Clemente Key Takeaways - Personalizing content based on audience data is essential for effective marketing campaigns. - Segmentation allows marketers to target specific subgroups and deliver relevant messages. - Understanding the customer lifecycle helps in crafting tailored content for each stage. - Documenting processes and defining target audiences can streamline content curation and distribution. - Adapting to new technologies is crucial for marketers to stay relevant and thrive in their field. - Introverts have valuable contributions and should be recognized for their unique perspectives. - Happiness cannot be solely achieved through money and fame; other factors play a significant role. - Autobiographies and biographies offer insights into personal growth and different life experiences. - Attention to design elements influences A/B testing outcomes and reader engagement. - Storytelling skills are valuable in both screenwriting and marketing contexts. - The impact of AI on industries raises concerns about ownership and creative expression. - LinkedIn provides an effective platform for professionals to connect and network. - The marketing industry is evolving and becoming increasingly complex, requiring ongoing discussions and resources. - The value of continuous learning and adapting to changes in the marketing landscape. Quote “With AI it's either adapt and succeed, or you're just going to fall by the wayside.” – Chris Clemente Recommended Resources Books Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain Friends, Lovers, and the Big Terrible Thing: A Memoir by Matthew Perry Cinema Speculation by Quentin Tarantino Podcast Scriptnotes Podcast by John August and Craig Mazin Shout-outs Fabio (Manuel) Carneiro – VP of Product at Nordstream John August – Writer Jordan Elliott - Director of Product at ieso Connect with Chris Clemente | Follow us on LinkedIn | Website | LinkedIn
Chris Clemente describes his extraordinary business transformation from homebuilding to mixed use development, quite the dynamic change!
Penn State faces the Auburn Tigers Saturday for its White Out game at Beaver Stadium, and to get a better sense for Bryan Harsin's squad, host Thomas Frank Carr brings in Christian Clemente from AuburnSports.com to give a preview of the team. First T-Frank gets Christian's view on how the White Out atmosphere is viewed by someone who has never been to Beaver Stadium and what he's expecting from the game. They then talk about the impact of Harsin and how he's changed the program since taking over for Gus Malzahn. Their offensive breakdown includes: Has Auburn's offensive line improved? Just how good is Tank Bigsby? Are there any other skill position players to know? What are Christian's impressions of Bo Nix as a passer in the new Auburn offense? Then they transition over to the defensive side of the ball and examine the strength of the team. Christian and T-Frank discuss whether or not you should take the production of the first two weeks seriously or not, their production at linebacker, before finishing on the strength of the defense, the secondary. SUBSCRIBE to Blue White Illustrated on YouTube and enable alerts - new highlights and videos uploaded regularly: https://www.youtube.com/c/bluewhiteillustratedvideo?sub_confirmation Bookmark our homepage: http://bluewhiteillustrated.com/ Subscribe to BWI Magazine and Newsletters: http://bluewhiteonline.com Download our podcasts: https://bluewhiteillustrated.podbean.com/ Like us on Facebook https://www.facebook.com/BlueWhiteIllustrated/ Follow us on Twitter https://twitter.com/BWIonRivals
In this episode, we sit down with Chris Clemente, the founder and CEO of Comstock Cos., a developer based in Reston, Virginia. Over beers at the Palm in Tysons, we talk about his first company, founded when he was in college, going through the Savings and Loan crisis and making the “contrarian play” by building multiple office buildings before signing a tenant at Reston Station.
Chris Clemente fa un mestiere difficile: agevola l'integrazione dei disabili deboli nelle aziende e nel mondo del lavoro. (prima parte)
Chris Clemente fa un mestiere difficile: agevola l'integrazione dei disabili deboli nelle aziende e nel mondo del lavoro. (seconda parte)
Chris Clemente fa un mestiere difficile: agevola l'integrazione dei disabili deboli nelle aziende e nel mondo del lavoro. (prima parte)
Chris Clemente fa un mestiere difficile: agevola l'integrazione dei disabili deboli nelle aziende e nel mondo del lavoro. (seconda parte)
This week guest hosts Rick Moyer & Chris Clemente cover the Planet of the Apes TV series. Thanks to then and enjoy the show!
This week, Rick Moyer and Chris Clemente take command and cover the TNG episode, "Booby Trap." They also cover some recent geek news about some guy named Affleck being the new Batman. Plus a special promo for our LIVE anniversary podcast, next weekend!
Ants have incredibly sticky feet. With them they can hang onto ceilings, while carrying 100 times their body weight. But if they are stuck down so successfully - how do they ever get them unstuck?? Chris Clemente is studying the mechanisms that ants and other insects (especially cockroaches) use to stick and unstick, and also to walk down as well as up walls. He also considers the applications that this might one day have to develop a 'supersuper glue' and to improve the movement of robots.