Podcasts about esps

In this episode of Future Fuzz, Justin welcomes Margaret Sikora, CEO of Woodpecker, and Jakub, Customer Success Manager, for a deep dive into the rapidly evolving world of cold email outreach. Together, they unpack why infrastructure is now a critical factor in successful campaigns, how outdated practices like "spray and pray" are sabotaging sender reputations, and why personalization without true market-fit is a waste of effort - even in the AI age. They also critique outreach tactics, explore the “poke the bear” strategy, and share real-world examples of reply rates as high as 95%.TakeawaysCold email infrastructure matters more than ever; diversify your domains and ESPs.Never send from your main domain - burning it could wreck your business reputation.AI can't fix poor product-market fit; it will just “multiply by zero.”Subject lines work best when they're short, casual, and human.Reply rates can soar with strong targeting and thoughtful strategy (even up to 95%)."Poking the bear" can be effective - but only if you can back it up.Don't test campaigns too narrowly; large samples yield better data.Outreach is about value and relevance, not gimmicks or over-promising.Chapters00:00 Welcome to Future Fuzz00:45 Meet Margaret and Jake from Woodpecker01:42 Why Email Infrastructure is Critical in 202504:05 The Role of Backup Domains and Mailboxes06:29 Tools for Planning Cold Outreach Infrastructure07:22 Average Reply Rates & What Influences Them08:23 AI is Not a Fix for Bad Fit09:48 Casual, Value-Focused Subject Lines10:06 Campaigns with 95% Reply Rates - How?11:34 Why Spray-and-Pray Tactics Are Dying12:05 What is “Poking the Bear” in Sales?13:09 Why Testing Strategy Beats Guesswork14:22 Scaling Tests Without Losing Insight16:13 Cold Email Techniques Rated Rapid-Fire20:43 The ROI of Knowing Your Audience23:38 Where to Connect with Margaret and JakeLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Margaret on LinkedIn Follow Woodpecker on Linkedln⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn

The Take It Down Act will protect victims of digital exploitation, hold internet platforms accountable by requiring them to remove such imagery from their platform and provide justice for victims by allowing prosecutors to go after those who publish nonconsensual explicit images online," White House Press Secretary Karoline Leavitt told reporters (as reported in USA Today Network). May 19th President Donald Trump signed a bill that had been promoted by Melania Trump to help protect minors from online exploitation. The bill does many things including requiring Electronic Service Providers (ESP) to scrub their platforms and take down any non-consensual intimate imagery upon notice from the victim within 48 hours of the verified request.Million Kids celebrates this achievement. Certainly, there is much more to be done. Few parents, teachers, pastors, civic leaders and parents and grandparents recognize the magnitude of the issue.In 2024, National Center for Missing and Exploited Children (NCMEC) processed more than 20 MILLION reports of possible online exploitation. This is with only 15% of ESPs reporting. And Million Kids believes the number is much greater because of some manipulation in reporting.Even more terrifying is to recognize that 84% reports of child sexual exploitation online resolved outside the U.S., meaning that our kids are on the global front line of exploitation. It is important to understand that there was a 1,325% increase in CyberTipline Reports that involved Generative AL Technology (GAI).Be sure to join this podcast as we sort through the upside of this new legislation and challenge all of us to do more to keep our kids safe from predators.

In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them.=================================================================Best Moments:(01:03) Introduction to spam traps – a topic that causes marketers to “freak out”(02:28) Spam traps affect everyone – B2B and consumer marketers alike(02:49) Pristine spam traps explained – email addresses created specifically as traps(06:46) Recycled spam traps – abandoned accounts converted into traps(08:18) The importance of recency in email marketing practices(09:57) How often should you be validating your email lists?(12:33) Why email validation is critical when switching ESPs(13:39) The “switch” ESPs pull – how they categorize senders into quality tiers(15:12) Resources available through ZeroBounce=================================================================Guest BioBrian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He's particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges!=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos...

Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, essential features for businesses of all sizes, and the AI innovations changing the email marketing landscape. No fluff, just practical advice you can implement today. https://www.theagentsofchange.com/581 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

What's up everyone, today we have the pleasure of sitting down with Ruari Baker, Co-Founder and CEO of Allegrow. Summary: Your fancy AI personalization messaging strategy doesn't mean anything if you don't also have a strategy for email deliverability. Ruari busts long-standing myths about HTML vs plain text, why open rates died with Apple's 2021 privacy changes, and why the spam complaints visible in your marketing platform represent a fraction of reality. You'll walk away with 3 deliverability tactics that will help you reach the inbox and stay there: implement multi-subdomains to isolate high-risk traffic, adopt contact risk scoring that transcends basic validation and start using Google Postmaster to see your actual reputation metrics. Escape the promo tab without sacrificing design, resurrect damaged domains, and find out why traditional seed testing is worthless. If you depend on email, this might be the best 40 minutes you'll spend this month. About RuariRuari started entrepreneurship early (at 18 years old) and joined a startup accelerator where he received mentorship from top tech founders in the UK as well as his first investmentHe co-founded Direct Software, a GDPR-first marketing automation solution where he gained a deep understanding of email deliverabilityToday, Ruari is Co-Founder and CEO of Allegrow, an email deliverability platform to help emails reach the primary inbox, not the spam folderPlain Text Emails Will Always Outperform HTML Emails When it Comes to Inbox PlacementThe HTML vs text email question hangs over every marketer's campaign planning session like a dark cloud. Ruari slices through this persistent debate with razor-sharp clarity. Context dictates winners here, not blanket rules. For outbound sales, plain text creates an authenticity that HTML instantly kills. Think about it—you craft personal emails without fancy formatting. The second your recipient spots that polished design, their brain categorizes your message as "marketing material," and your personalization efforts crumble.> “You can't just simply say 'always plain text, that's better.' The reality is there are still good business reasons for using Rich HTML, and that's why it is such a popular way to send emails from a marketing perspective.”Email providers have learned to associate complex formatting with promotional content that users often ignore. Your deliverability suffers accordingly. Yet HTML emails persist for good reason:Large subscriber lists benefit from HTML's clickthrough tracking capabilitiesE-commerce companies generate higher engagement when customers see products directlyVisual brands communicate their identity more effectively through designed templatesData-heavy messages become more scannable with proper formatting and hierarchyThe winning strategy lives somewhere in the messy middle. "If you're using HTML for legitimate marketing emails to an opted-in list, implement these practices to maintain deliverability," Ruari advises. Clean your entire list monthly—remove invalid contacts, keep bounce rates low, and eliminate potential spam trap subscriptions. This simple 30-day hygiene ritual dramatically improves your sender reputation with both ESPs and inbox systems.HTML devotees should strategically incorporate plain text messages at key points in the subscriber journey. These unadorned communications slip past promotion folder algorithms, landing you in the primary inbox. This placement success creates a virtuous cycle, improving future message placement—even for your HTML campaigns. You must also implement a sunset policy for engagement maintenance. When subscribers show zero activity over your predetermined period, place them into a final-attempt workflow. No response? Remove them proactively. This keeps your engagement metrics healthy, the exact data points email providers scrutinize when judging your sending quality."I once worked with an e-commerce client who switched half their abandoned cart emails to plain text," Ruari shares. "Their revenue per email jumped 22% because more messages reached the primary inbox." The results speak volumes about matching format to objective rather than defaulting to what looks prettiest in your marketing dashboard.Key takeaway: Match email format to specific objectives. Use plain text for sales outreach and relationship-building. Deploy HTML strategically for e-commerce and visual campaigns. Maintain ruthless list hygiene by removing invalid contacts monthly, sending occasional plain text messages regardless of your primary format, and cutting unengaged subscribers after final reactivation attempts. Your deliverability—and ultimately your results—depend on this discipline.Create a Sunset Policy Based on Your Specific Industry Engagement PatternsYour email list contains a ticking time bomb of disengaged contacts that silently damage your sender reputation with every campaign. When asked about the right timeframe for removing inactive subscribers, Ruari offers a refreshingly nuanced take that shatters the "six-month rule" most marketers blindly follow. The optimal sunset policy timing depends entirely on your industry and baseline engagement metrics. Smart marketers look to identify and remove the bottom quartile or decile of subscribers based on engagement patterns specific to their audience.High-engagement industries demand different standards than low-engagement sectors. Imagine running email marketing for a compliance software company—a field few people find "sexy." Your engagement metrics naturally run lower than consumer brands, but those rare engagement spikes matter tremendously. When someone suddenly engages with your SOC 2 audit content after months of silence, that signals a critical buying window. Cutting them off after six months of inactivity would sacrifice valuable revenue opportunities unique to your industry cycle.You must establish internal benchmarks that reflect your specific business reality. Study your engagement patterns over 12-18 months. Look for natural dropoff points. Analyze which inactive subscribers eventually reactivate and what triggers that behavior. Create segments based on these findings, then craft sunset workflows that reflect the actual customer journey in your space. For some businesses, 90 days makes sense. For others, 12 months barely captures their sales cycle.> “At least having some sunset policy in place would already put you leaps and bounds ahead of the majority of your peers.”The mere existence of a sunset policy puts you "leaps and bounds ahead of the majority of your peers," Ruari points out. Most marketers obsessively protect their list size, treating subscriber counts as a vanity metric rather than focusing on engagement quality. They hoard inactive emails like digital dragons, destroying deliverability in the process. Your sunset policy doesn't need to be perfect—it simply needs to exist and run consistently. Start by removing obvious dead weight: bounced addresses, spam complaints, and truly inactive accounts. Then refine your approach as you gather more data about your specific audience patterns.Key takeaway: Create a sunset policy based on your specific industry engagement patterns rather than arbitrary timeframes. Identify your bottom-performing subscriber segment (by quartile or decile) and implement an automated workflow to either re-engage or remove them. Even an imperfect sunset policy executed consistently will dramatically improve your deliverability metrics and campaign effectiveness compared to never removing inactive subscribers.How to Escape Google Promotions Tab Prison Without Sacrificing DesignYou send a gorgeous HTML email campai...

This episode critically breaks down the differences between email campaigns and email workflows for business marketing. I emphasize that email marketing is directly linked to sales and aims to clarify the fundamental differences between these two strategies. Email campaigns are presented as scheduled, frequent communications for broad audiences, akin to newsletters, while email workflows are described as automated, personalized sequences triggered by specific user actions, resembling sales funnels. The discussion further covers the importance of email deliverability and domain authentication, and touches upon the value of understanding audience preferences through feedback mechanisms like polls. I conclude by highlighting the long-term impact of effective email marketing in building trust and fostering customer relationships.Frequently Asked Questions: Email Marketing for Business Growth1. What is the fundamental difference between email campaigns and email workflows for business marketing?Email campaigns are typically one-off or regularly scheduled messages sent to a broad segment of your audience to promote a specific offer, share news, or provide updates. Think of them as broadcasts with a defined start and end, like a weekly newsletter or a promotional announcement. Email workflows, on the other hand, are automated sequences of emails triggered by specific actions or behaviors of an individual subscriber. These are designed to nurture leads, onboard new customers, or provide personalized experiences based on their engagement. Workflows operate based on conditional logic and are designed to guide subscribers through a specific journey.2. Why is understanding the difference between email campaigns and workflows crucial for business growth in 2025?Understanding the distinction allows businesses to communicate more effectively and strategically. Campaigns help maintain consistent communication and reach a wide audience with timely information. Workflows enable personalized and targeted communication, ensuring subscribers receive relevant information based on their interests and stage in the customer journey. This leads to higher engagement, better lead nurturing, increased sales conversions, and stronger customer relationships, all vital for sustained growth.3. How do email service providers (ESPs) view email campaigns versus email workflows, and why does this matter?ESPs like Gmail, Yahoo Mail, and Apple Mail assess emails based on factors like sender reputation, engagement metrics (opens, clicks, replies), and spam complaints. Well-executed workflows often result in higher engagement rates because they are more targeted and relevant to individual subscribers. This positive engagement signals to ESPs that the emails are valuable, improving deliverability and inbox placement. Poorly managed campaigns or irrelevant mass emails can lead to lower engagement and potentially damage sender reputation, causing emails to land in spam folders.How to stay connected with me

The 126 members of the Akron Association of Classified Personnel - one of five unions representing educators in Akron - have their work cut out for them when it comes to overcoming challenges in their district and community. But, they understand the power of standing together. And, they're willing to try new strategies to connect with stakeholders and build their strength. AACP Vice President Lola Booker-Brewer joins us for this episode to talk about some of the many new community and member engagement opportunities the local has created in the last year or so alone.  SUBSCRIBE | Click here to subscribe to Public Education Matters on Apple Podcasts or click here to listen on Spotify so you don't miss a thing. You can also find Public Education Matters on many other platforms, including YouTube. Click here for links for other platforms so you can listen anywhere. And don't forget you can listen to all of the previous episodes anytime on your favorite podcast platform, or by clicking here.SHARE YOUR LOCAL'S STORY | Public Education Matters continues to lift up the good work of OEA members and OEA locals across the state. Help us tell your local's story! Please send us an email at educationmatters@ohea.org to let us know about what educators you know are doing to help their schools, students, co-workers, and communities.Featured Public Education Matters guest: Lola Booker-Brewer, Akron Association of Classified Personnel Vice PresidentConnect with OEA:Email educationmatters@ohea.org with your feedback or ideas for future Public Education Matters topicsLike OEA on FacebookFollow OEA on TwitterFollow OEA on InstagramGet the latest news and statements from OEA hereLearn more about where OEA stands on the issues Keep up to date on the legislation affecting Ohio public schools and educators with OEA's Legislative WatchAbout us:The Ohio Education Association represents nearly 120,000 teachers, faculty members and support professionals who work in Ohio's schools, colleges, and universities to help improve public education and the lives of Ohio's children. OEA members provide professional services to benefit students, schools, and the public in virtually every position needed to run Ohio's schools.Public Education Matters host Katie Olmsted serves as Media Relations Consultant for the Ohio Education Association. She joined OEA in May 2020, after a ten-year career as an Emmy Award winning television reporter, anchor, and producer. Katie comes from a family of educators and is passionate about telling educators' stories and advocating for Ohio's students. She lives in Central Ohio with her husband and two young children. This episode was recorded on February 18, 2025.

Senate Bill 295, which is being rushed through the Ohio General Assembly in the final days of Lame Duck, represents a state overreach that punishes communities for their poverty and hurts public school students and educators. Ohio educators must act now to help our lawmakers understand why it must be stopped. OEA's Director of Government Relations joins us for this episode to explain what's in SB 295, and the president of the East Cleveland Education Association explains how SB 295 doubles down on the failed policies of state takeovers under House Bill 290, rather than focusing on the real needs of the students who need the state's support the most. TAKE ACTION NOW | Click here for the OEA Action Alert to help contact your state lawmakers and express your opposition to Senate Bill 295TELL YOUR STORY | Click here to record a short video to share on social media to help Ohioans understand why SB 295 is bad for Ohio's students, educators, and communities. WATCH THE SENATE HEARING | SB 295 got its first, and possibly only, hearing in the Ohio Senate Education Committee on Tuesday, December 10, 24. Watch it here, with discussion on SB 295 starting about 24 minutes into the recording.Featured Public Education Matters guest: Dan Ramos, OEA Director of Government RelationsDan Ramos is from Lorain, Ohio, where he attended school at St. John the Baptist and Lorain Southview High School.  After graduating high school in 2003, Dan obtained a Bachelor's Degree in Political Science, International Affairs and Philosophy from Baldwin Wallace College in Berea, OH in 2007.  Through the 2008 presidential election cycle, he joined the Obama for America campaign, working to help elect President Obama in northeastern Ohio.  In 2009, Dan was hired by the Service Employees' International Union (SEIU) District 1199 WV/OH/KY.  Initially working with SEIU as an Administrative Organizer, representing and negotiating contracts for SEIU's state employees' division, he became SEIU 1199's Political and Legislative Liaison in late 2010.  In 2011, Dan worked with fellow labor lobbyists and attorneys in the effort to stop Senate Bill 5 while it was in the General Assembly, and then lead SEIU's efforts field in Central and Northeast Ohio to collect signatures referendum and then defeat SB 5 on the November 2011 ballot.  In 2012, Dan moved to the Ohio Education Association. Dan has served as OEA's Political Advocacy Consultant, where he was responsible for growing OEA's member political action and legislative advocacy, increasing OEA's PAC membership, the Fund for Children and Public Education, and assisting in OEA's political coalitions, such as LEAD Ohio and the America Votes Coalition. In 2018, Dan Ramos moved to Cincinnati, Ohio where he served as a Labor Relations Consultant for the Warren County Leadership Council, representing over 2,400 certified and classified K-12 teachers and ESPs.Dan returned to his political role with OEA in 2021, returning as a UniServ Political Advocacy Consultant and then moving into his current role as the Manager of Government Relations in May of 2022. Now, as the Director of Government Relations, Dan heads up OEA's efforts to engage the Ohio General Assembly and Members of Congress to advance OEA's legislative policy priorities, build relationships with Ohio's elected officials, and engage members in advocacy and accountability programs.  Dan also helps coordinate OEA's political, coalition, and electoral programs.  Lillian Tolbert, East Cleveland Education Association PresidentLillian M. Tolbert is a dedicated educator with over three decades of service in the East Cleveland City Schools. A proud Shaw High School alumna, class of 1987, she pursued her undergraduate education at Hampton University in Hampton, VA, and earned her graduate degree from the University of Akron before returning to East Cleveland to teach. Lillian has taught grades 4-6 and currently serves as an ELA Instructional Coach and Lead Teacher for grades K-5. As the president of the East Cleveland Education Association, she is a passionate advocate for educators and students. Above all, she is a proud mother to three wonderful children—Arin, Jacques, and Nyzier—who each experienced part of their educational journey in East Cleveland City Schools. Lillian looks forward to continuing her positive impact on the East Cleveland community before retiring in June of 2026.Connect with OEA:Email educationmatters@ohea.org with your feedback or ideas for future Public Education Matters topicsLike OEA on FacebookFollow OEA on TwitterFollow OEA on InstagramGet the latest news and statements from OEA hereLearn more about where OEA stands on the issues Keep up to date on the legislation affecting Ohio public schools and educators with OEA's Legislative WatchAbout us:The Ohio Education Association represents nearly 120,000 teachers, faculty members and support professionals who work in Ohio's schools, colleges, and universities to help improve public education and the lives of Ohio's children. OEA members provide professional services to benefit students, schools, and the public in virtually every position needed to run Ohio's schools.Public Education Matters host Katie Olmsted serves as Media Relations Consultant for the Ohio Education Association. She joined OEA in May 2020, after a ten-year career as an Emmy Award winning television reporter, anchor, and producer. Katie comes from a family of educators and is passionate about telling educators' stories and advocating for Ohio's students. She lives in Central Ohio with her husband and two young children. This episode was recorded on December 10 and 11, 2024.

Public school educators are called to the profession by a dedication to serving their students. And, before their careers in the classroom, quite a few teachers served their country in the US Military. But not every veteran-turned-teacher knows their years of service in the military counts toward years of service for a higher initial placement on the salary schedule when they begin working for a school district in Ohio. That can mean missing out on a significant amount of money they should be receiving! Delaware City Education Association Member Josh Caslow shares his story of getting the credit he was owed for his time in the Army and National Guard, and his message to other veterans in the education profession.KNOW THE LAW | Under Ohio Revised Code Section 3317.13 (Minimum Salary Schedule for Teachers), "years of service" includes: "All years of active military service in the armed forces of the United States, as defined in section 3307.75 of the Revised Code, to a maximum of five years. For purposes of this calculation, a partial year of active military service of eight continuous months or more in the armed forces shall be counted as a full year." Unfortunately, since there is no minimum salary schedule in statute for Education Support Professionals in Ohio, years of military service does not necessarily impact salary schedule placement. But, just like teachers in Ohio, military veterans who become ESPs have the ability to purchase service credit in SERS/PERS, and also have licensure fees waived, if applicable to their position. GET HELP | If you are an educator who previously served in the US Military, and you think you should have been credited for years of service that you have not received, please contact your Labor Relations Consultant. SUBSCRIBE | Click here to subscribe to Public Education Matters on Apple Podcasts or click here to listen on Spotify so you don't miss a thing. You can also find Public Education Matters on many other platforms, including YouTube. Click here for links for other platforms so you can listen anywhere. And don't forget you can listen to all of the previous episodes anytime on your favorite podcast platform, or by clicking here.Featured Public Education Matters guest: Josh Caslow, US Army Veteran, Delaware City Education Association member"I've been an educator for the last 11 years, teaching grades 5, 6 and 7 math to students at all ability levels.  Prior to education, I served in the United States Army for 6 and a half years, half being active duty and half in the Ohio National Guard.  I have two children, 10 and 13, that I raise with their bonus mom, Natalie Geer."Connect with OEA:Email educationmatters@ohea.org with your feedback or ideas for future Public Education Matters topicsLike OEA on FacebookFollow OEA on TwitterFollow OEA on InstagramGet the latest news and statements from OEA hereLearn more about where OEA stands on the issues Keep up to date on the legislation affecting Ohio public schools and educators with OEA's Legislative WatchAbout us:The Ohio Education Association represents nearly 120,000 teachers, faculty members and support professionals who work in Ohio's schools, colleges, and universities to help improve public education and the lives of Ohio's children. OEA members provide professional services to benefit students, schools, and the public in virtually every position needed to run Ohio's schools.Public Education Matters host Katie Olmsted serves as Media Relations Consultant for the Ohio Education Association. She joined OEA in May 2020, after a ten-year career as an Emmy Award winning television reporter, anchor, and producer. Katie comes from a family of educators and is passionate about telling educators' stories and advocating for Ohio's students. She lives in Central Ohio with her husband and two young children. This episode was recorded on September 10, 2024.

In this episode of Numbers and Narratives, we speak with Naomi West, a seasoned email and lifecycle marketer (currently at Parcel). Naomi shared insights from her extensive experience in the email marketing space, including her work with various ESPs and her recent venture into course creation. The conversation delved into the intricacies of email marketing, its importance in the digital landscape, and strategies for effective customer engagement.Key takeaways from the discussion:- Email's role in customer relationships- Common mistakes in D2C email marketing- How to start an email program from scratchNaomi emphasized the enduring power of email marketing in an era where social media algorithms constantly change. She highlighted the importance of testing, personalization, and understanding your audience's preferences. The conversation also touched on the challenges of creating and marketing an online course, reflecting the ever-evolving nature of digital content creation.Listeners interested in deepening their email marketing knowledge can explore Naomi's course, "Email Marketing: Everything You Need to Know," which covers a wide range of topics from basic concepts to advanced lifecycle strategies.Find Naomi's course on her website: https://www.naomiwest.ca/shop-and-learn

This session shares the Franklin (MA) School Committee meeting held on Tuesday, Sep 10, 2024. 7 members participated, 6 in chambers, 1 was remote (Gallagher).Quick recap:The meeting had an Executive Session to review a grievance and discuss negotiation strategy. While it was anticipated to be short, the session did extend 85 minutes before the meeting resumed in public session. (Note: the executive session 85 minutes of nothing was removed from the audio and replaced with a brief musical piece to indicate the transition)The District Improvement Plan was presented and approved (by a 7-0 via roll call vote)Redistricting update - proposed district alignment scheduled to be shared via a "Storymap" before the next meeting and then explained fully during the Sep 28 meeting with a vote to approve the alignment of the new schools scheduled for the first October meeting. Email and multiple methods of communication to share the storymapThe appointment of Rose Turco to represent the Schools to the Franklin TV Board of Directors was approved (by a 7-0 via roll call vote)Hiring update filled 57 positions, 4 teacher vacancies, 8 additional resignations (since the August 27 meeting). Mostly from building subs and ESPs. Not usual to have this many early in the school year. Instability of budget is a factor in the leaving and hiring processConsent agenda was approved (by a 7-0 via roll call vote)The recording runs about 1 hour & 45 minutes, so let's listen in.--------------The Franklin TV video is available for replay -> https://www.youtube.com/watch?v=PQzZjD3f45k Note: the SchCmte enters Executive Session at about 17:50 and return to open session at 1:42:00The agenda doc ->https://core-docs.s3.us-east-1.amazonaws.com/documents/asset/uploaded_file/4780/FPSD/4809590/SCAGENDA_9-10-24.pdf Meeting packet folder -> https://www.franklinps.net/documents/departments/school-committee/meeting-packets/2024---25-meeting-packets/september-10%2C-2024-meeting-packet/701015 The photo album capturing the slides shared can be found -> https://photos.app.goo.gl/FcT4bkT37XE4sqK28 My notes captured in one PDF can be found -> https://drive.google.com/file/d/1BKsnE9XEkWJGWXtfDt2V_fNS-FOe84jd/view?usp=drive_link -------------We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.How can you help?If you can use the information that you find here, please tell your friends and neighborsIf you don't like something here, please let me knowThrough this feedback loop we can continue to make improvements. I thank you for listening.For additional information, please visit

Send us a Text Message.Discover the power of seamless integration with Shopify and Klaviyo, enhancing efficiency and personalization in your email marketing strategy. It's all about leveraging tech to amplify your brand's reach. The importance of regular email communication and the potential benefits of using the recommended tool for efficient, cost-effective email marketing.In this episode, Jordan West shares his excitement about the tool and walks listeners through its features and benefits, offering insights on how it can enhance brand marketing strategies. He also discusses his personal experiences and provides a glimpse into the potential impact of this game-changing tool on the ecommerce landscape. Listen and learn in this episode!Key takeaways from this episode:The tool is an AI email builder that allows for almost instant creation of emails, making it simple and quick to design and generate campaigns.It requires integration with Shopify and Klaviyo for seamless connectivity with your eCommerce platform, but it also has the option to use other ESPs like SendLane or Mailchimp.The tool offers different campaign types, including product features, review highlights, sales, collection features, and more, making it suitable for various marketing purposes.Emphasizes the importance of consistent email marketing, stating that sending at least two emails per week is crucial to maintain engagement and avoid landing in spam filters.Highlights the potential cost-effectiveness and time-saving benefits of using a tool like Ripple.ai, as it can significantly reduce the design costs and workload associated with email marketing campaigns.The potential for advisory involvement with Ripple.ai, showcasing the host's interest in building relationships with innovative companies in the eCommerce space.Recommended Tools/Apps:Getripple.ai: https://getripple.ai/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink email strategies, and the changing landscape of DTC.Key topics explored:-The critical distinction between marketing to prospects versus customers, and understanding when to “hammer” and when to “nurture.”-Why sending more frequent emails can counterintuitively improve deliverability and engagement.-The growing importance of financial literacy and data-driven decision-making in the DTC space, with examples of brands excelling in this area.-How to effectively leverage click data as a powerful feedback loop for understanding customer preferences and refining your marketing messages. Most brands think they are utilizing click data, but they aren't.-The benefits of an omni-channel approach and why successful brands are expanding beyond pure DTC to include retail and marketplace presence.

go to the Episode page on EmailGeeks.Show to learn more and watch video clips from the show. Listen to the podcast in Hebrew Chris Marriott discusses the challenges brands face when choosing an email marketing vendor. He emphasizes the importance of understanding specific needs and complexities in selecting the right platform. The process of email platform migration is also discussed, highlighting the need for guidance and considerations involved in ESP migration. The speakers also talk about the significance of marketing automation and multichannel capabilities in modern ESPs and the difficulties organizations encounter in finding the right email platform. Integration partners are highlighted for ecommerce businesses selecting an ESP, with advice on negotiating transparent pricing and avoiding complex structures. The discussion also covers the integration of CDPs within ESPs, the changing landscape of ESPs and CDPs, and provides insights on navigating the ESP selection process. https://uppbeat.io/t/reakt-music/deep-stoneLicense code: TPPQ0BDS5ZP1NWZLSee omnystudio.com/listener for privacy information.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band.=================================================================Best Moments:(05:06) In-person conferences and events have rebounded to pre-pandemic levels in terms of enthusiasm and attendance(07:02) Over 75% of events Campaigner exhibits at provide value and ROI to justify the investment(08:26) Top questions from email marketers are around deliverability and inbox placement with recent Gmail and Yahoo policy changes(10:11) 3 tips to improve email deliverability: cleaning contact lists, relevant subject lines/content, monitoring engagement metrics(12:25) Hard bounce rate is an important but often overlooked factor in reputation with ESPs and inbox providers=================================================================Guest Bios:Kevin Vaudry - Senior Director, Sales & Marketing at Campaigner=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. Please subscribe now for as little as 5$ and gain access to a community of over 700 awesome, curious, kind, funny, brilliant, generous souls Check out StandUpwithPete.com to learn more  On today's show I have a great news recap and at 36 minutes I get to speak with my friend Sean Mckillop and 5 amazing Education Support Professionals from the Maryland State Education Association  From instructional assistants to cafeteria workers to custodians, bus drivers, secretaries, and more, MSEA has a proven track record of helping you win decent wages, better working conditions, and more respect for the important role you play every day at your school or worksite. Education support professionals (ESP) are the backbone of every public school in the state. Their dedication to the total student learning experience is seen every day in noisy buses, bright hallways, busy classrooms, welcoming school offices, and bustling cafeterias.  Our education support members include paraeducators, administrative assistants, custodians, bus drivers, security and technology staff, food service workers, and other school employees vital to student and school success. Nationally, support professionals make up more than 40 percent of the total K-12 education workforce and more than 80 percent live in the same school districts where they work. In Maryland and across the nation, ESPs are a critically important part of the school community. Education support professionals take care of our children every day and make sure they have the tools they need to succeed in our schools and classrooms. FIGHTING FOR THE ESP BILL OF RIGHTS With continuing staff shortages, escalating student behavioral challenges, increasing respon­sibilities, a continuing lack of respect, and the rising costs of healthcare benefits, ESPs are being asked to do more—too often without the resources they need and the compensation they deserve. These are workload, morale, and stress issues that cause burnout and resignations. Some school board members and community and state officials have refused time and again to rec­ognize support staff and their con­tributions or to provide adequate, living wages. While the Blueprint for Maryland's Future provides funding to add staff in some ESP positions, there is more to do. With recruitment and retention so difficult, the welfare and safety of students and fellow staff is at risk. Following information and listening sessions across the state, ESP member-organizers have developed an ESP Bill of Rights. Click here to learn more about the Bill of Rights and get involved. Pete On Threads Pete on YouTube Check out all things Jon Carroll Follow and Support Pete Coe Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page  

Matt Paulson is the founder and CEO at MarketBeat. He is the author of Email Marketing Demystified. Top 3 Value Bombs 1. The goal for your ESPs is to show that people actually want your email and they will put your emails in the inbox, not in the spam folder. 2. In terms of who can get your message to the inbox, it's more about you and what type of email you're sending and who's sending it for you. Your reputation will be your reputation. You can do that in any ESP. 3. Most people don't send enough email. If you have a list, you should be emailing once a week at a minimum. For a highly-engaged list, you can send as much as once every day. Build a Massive Mailing List, Write Copy that Converts and Generate More Sales. Get the book for 0.99 dollar in Amazon - Email Marketing Demystified Sponsors HubSpot With HubSpot's customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot's customer platform can help you grow your business BuckedUp Do you feel tired often, have low energy, or struggle with focus throughout the day. Then check out BuckedUp's Rut Testosterone Booster! They're currently doing a Buy One Get One Free offer that is not available on the website. Claim it today by texting FireNation to 312345, or go to GetRut.com/fire Shopify From their all-in-one ecommerce platform, to their in-person POS system, Shopify helps you sell from everywhere! Sign up for a 1 dollar -per-month trial period at Shopify.com/onfire

Matt Paulson is the founder and CEO at MarketBeat. He is the author of Email Marketing Demystified. Top 3 Value Bombs 1. The goal for your ESPs is to show that people actually want your email and they will put your emails in the inbox, not in the spam folder. 2. In terms of who can get your message to the inbox, it's more about you and what type of email you're sending and who's sending it for you. Your reputation will be your reputation. You can do that in any ESP. 3. Most people don't send enough email. If you have a list, you should be emailing once a week at a minimum. For a highly-engaged list, you can send as much as once every day. Build a Massive Mailing List, Write Copy that Converts and Generate More Sales. Get the book for 0.99 dollar in Amazon - Email Marketing Demystified Sponsors HubSpot With HubSpot's customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot's customer platform can help you grow your business BuckedUp Do you feel tired often, have low energy, or struggle with focus throughout the day. Then check out BuckedUp's Rut Testosterone Booster! They're currently doing a Buy One Get One Free offer that is not available on the website. Claim it today by texting FireNation to 312345, or go to GetRut.com/fire Shopify From their all-in-one ecommerce platform, to their in-person POS system, Shopify helps you sell from everywhere! Sign up for a 1 dollar -per-month trial period at Shopify.com/onfire

In this episode, we explore the invaluable partnership between Education Support Professionals (or ESPs) and new and aspiring educators in schools. Our guests, Joie Moore, an ESP from Ohio, and Demetrius Dove, an aspiring educator from Georgia, share their insights and experiences in fostering strong partnerships within the school community.

Educators need to have a seat at the table when policy decisions are being made, whether that's in their local community or in our statehouse in Columbus. But, for many educators considering a run for public office, it may be difficult to know where to begin. That's where NEA's See Educators Run program comes in. On this episode of the podcast, we hear from Orange Teachers Association member Ship Collins about what he's taking away from his time in the See Educators Run program, whether he ends up running for office or not. We also check in with OEA's Manager of Government Relations Dan Ramos about where a bill that's better known as the Higher Education Destruction Act stands in the Ohio General Assembly and why OEA members cannot let up any of the pressure on their local legislators to block this dangerous legislation. LEARN MORE | For more information about the National Education Association's See Educators Run program, you can read a recent NEAToday story on it, watch a video from NEA featuring educators who have been through the program, or click here for more details about the program and how you can get involved. TAKE ACTION | Your voice is critical when it comes to fighting back against Senate Bill 83. Use this link to contact your state representative to urge them to stop this bill. SEE HOW OHIO'S LEGISLATORS STACK UP | Click here to explore OEA's new Legislative Scorecard and to see where your legislator, and other Ohio legislators, stand on public education and labor rights issues.SUBSCRIBE | Click here to subscribe to Public Education Matters on Apple Podcasts or click here to subscribe on Google podcasts so you don't miss a thing. And don't forget you can listen to all of the previous episodes anytime on your favorite podcast platform, or by clicking here.Featured Public Education Matters guests: LeShun "Ship" Collins, Orange Teachers Association MemberFor over two decades, LeShun “Ship” Collins has been empowering young minds and challenging his peers to transcend the common and accepted thought of social confines. A highly accomplished educator and innovator, Collins is leading the conversation and ultimately the transformation of social injustice by breaking down its barriers. Collins' expertise is grounded in real-world experience. As a practitioner in health and physical education, he spent over 20 years in the school system building positive relationships and cultivating student growth. He has published two articles in the National Administrative Council Forum and The National Council of Multicultural Forum. Collins is sought after by universities and other educational institutions for his keen insight and perspective and for raising awareness of a flawed system that benefits some, but not all students. His mission to provide a voice to the marginalized and underrepresented inspired the release of “Considering Sensemaking as Artmaking in Promoting Social Justice-Oriented Work in Schools,” an article written by Collins and his colleagues and published in the University Council for Educational Administration journal.To learn more about Ship's work with the Male Minority Leadership Group at Orange High School, click here to watch the Ohio School Spotlight video featuring that program. Dan Ramos, OEA Manager of Government RelationsDan Ramos is from Lorain, Ohio, where he attended school at St. John the Baptist and Lorain Southview High School.  After graduating high school in 2003, Dan obtained a Bachelor's Degree in Political Science, International Affairs and Philosophy from Baldwin Wallace College in Berea, OH in 2007.  Through the 2008 presidential election cycle, he joined the Obama for America campaign, working to help elect President Obama in northeastern Ohio.  In 2009, Dan was hired by the Service Employees' International Union (SEIU) District 1199 WV/OH/KY.  Initially working with SEIU as an Administrative Organizer, representing and negotiating contracts for SEIU's state employees' division, he became SEIU 1199's Political and Legislative Liaison in late 2010.  In 2011, Dan worked with fellow labor lobbyists and attorneys in the effort to stop Senate Bill 5 while it was in the General Assembly, and then lead SEIU's efforts field in Central and Northeast Ohio to collect signatures referendum and then defeat SB 5 on the November 2011 ballot.  In 2012, Dan moved to the Ohio Education Association. Dan has served as OEA's Political Advocacy Consultant, where he was responsible for growing OEA's member political action and legislative advocacy, increasing OEA's PAC membership, the Fund for Children and Public Education, and assisting in OEA's political coalitions, such as LEAD Ohio and the America Votes Coalition. In 2018, Dan Ramos moved to Cincinnati, Ohio where he served as a Labor Relations Consultant for the Warren County Leadership Council, representing over 2,400 certified and classified K-12 teachers and ESPs. Dan returned to his political role with OEA in 2021, returning as a UniServ Political Advocacy Consultant and then moving into his current role as the Manager of Government Relations in May of 2022. As the Manager of Government Relations, Dan heads up OEA's efforts to engage the Ohio General Assembly and Members of Congress to advance OEA's legislative policy priorities, build relationships with Ohio's elected officials, and engage members in advocacy and accountability programs.  Dan also helps coordinate OEA's political, coalition, and electoral programs.    Connect with OEA:Email educationmatters@ohea.org with your feedback or ideas for future Public Education Matters topicsLike OEA on FacebookFollow OEA on TwitterFollow OEA on InstagramGet the latest news and statements from OEA hereLearn more about where OEA stands on the issues Keep up to date on the legislation affecting Ohio public schools and educators with OEA's Legislative WatchAbout us:The Ohio Education Association represents about 120,000 teachers, faculty members and support professionals who work in Ohio's schools, colleges, and universities to help improve public education and the lives of Ohio's children. OEA members provide professional services to benefit students, schools, and the public in virtually every position needed to run Ohio's schools.Public Education Matters host Katie Olmsted serves as Media Relations Consulta...

Every day, it takes a whole team of educators to help Ohio's public school students succeed, and Education Support Professionals (ESPs) are a vital part of that team. On this episode of Public Education Matters, we hear from three ESP leaders about the challenges faced by their ESP colleagues and the value of union membership for ESPs. We also hear from the editor of OEA's "Ohio Schools" magazine about the first-ever digital edition of that publication and the cost savings the move will achieve.  SUBSCRIBE | Click here to subscribe to Public Education Matters on Apple Podcasts or click here to subscribe on Google podcasts so you don't miss a thing. And don't forget you can listen to all of the previous episodes anytime on your favorite podcast platform, or by clicking here.CATCH UP ON OHIO SCHOOLS | Click here to read past issues of OEA's "Ohio Schools" magazine and see new editions as they are released.LEARN MORE | For more information about the Ohio Association of Education Support Professionals (OAESP), a department within OEA, or for more information about ESP career families and the vital work ESPs do in Ohio's public schools, click here. Featured Public Education Matters guests: Tammy LaPlante, Ashtabula Association of School Employees "I am Tammy LaPlante, your OAESP Chair. I am a 17 year middle school custodian for Ashtabula Area City Schools, taking on a majority roles on the executive team within my first year. I am currently my locals Vice-president. A 2023 Graduate of the NEA ESPLI program. I advocate for members to create better working conditions that benefits their students' learning environment. I am on the OEA Board and enjoy the learning experience it has given me to shape the person I am. They are a family environment. Watching the students grow up was like watching my own children. I have seen the changes in them and them seeking me out just to say “Hi” when they realize I'm in their building. I'm pleased to be part of “My Union Family”! I am furthering my education taking online classes in Business Management Operations.  Ironically it aligns with a lot of my union involvement."Tammy LaPlante was recently featured by the National Education Association in a Member & Activist Spotlight. Read the story here:  'Keep moving forward – together' Joie Moore, Pickerington Support Staff AssociationJoie Moore serves as the president of the Pickerington Support Staff Association, as a board member of Central OEA/NEA, and as an OEA board of director, Central Unit 2.  She is a participant in the OEA ESP Educator Voice Academy and a 2023 NEA ESP Leadership Academy graduate.  Joie is married to Greg, a fellow OEA member, for almost 24 years.  Joie and Greg have two adult children, who both graduated from Pickerington Schools, Frankie (22) and Nick (19).  In her downtime Joie enjoys spending time with her family, crafting and reading. Cheryl Williams, Dublin Support Association Cheryl Williams began her career in public education in 2001. She has been an Administrative Secretary for the past 19 years. Prior to joining Dublin City Schools, she spent 5 years in Southwestern City Schools in a variety of education support positions such as cook, paraprofessional, clinic aide and also as an attendance secretary. An advocate for education support professionals (ESPs), Cheryl is a member of the Ohio Association of Education Support Professionals (OAESP) where she serves as treasurer and the National Council of Education Support Professionals (NCESP). She is in her third term as president of her local. Cheryl is member of several committees at the local, state, and national levels of the association including an appointment to the NEA Resolutions committee by President Becky Pringle. Cheryl has been a delegate to the OEA and NEA annual Representative Assemblies since 2014. She also graduated from the NEA's Education Support Professional Leadership Institute in 2023. Cheryl was selected from among hundreds of applicants to take part in that yearlong program that brings together 40 ESPs from around the country to focus on developing leadership skills.  Cheryl also has served on the OEA Education Foundation as a member of the board of directors.Julie Newhall, Writer and Publications Editor, Ohio Education Association The daughter of a NE Ohio art teacher and a graphic designer, Julie Newhall grew up with a deep appreciation for art, history, and literature, passions boosted by high school art, Latin, and journalism studies and co-editing the school newspaper. As an undergraduate at the University of Akron, Newhall studied print journalism and design and was a writer for the university's alumni magazine and faculty and staff newspaper. She spent several years as a marketing manager for a magazine publishing company before heading to Northwestern University where she earned a master's degree in journalism. After working as an editor for the University of Chicago, she joined OEA as editor of Ohio Schools Magazine in September 1997, a role that combined her love of education, editing, and publications. In 2015, she was recognized with the George Badner Award for Excellence in Editing and honored as Editor of the Year among NEA state affiliates. For Newhall, the most meaningful part of her work is sharing the stories of OEA members and having the opportunity to see firsthand the difference they make in the lives of so many students. Connect with OEA:Email educationmatters@ohea.org with your feedback or ideas for future Public Education Matters topicsLike OEA on FacebookFollow OEA on TwitterFollow OEA on InstagramGet the latest news and statements from OEA hereLearn more about where OEA stands on the issues Keep up to date on the legislation affecting Ohio public schools and educators with OEA's Legislative WatchAbout us:The Ohio Education Association represents about 120,000 teachers, faculty members and support professionals who work in Ohio's schools, colleges, and universities to help improve public education and the lives of Ohio's children. OEA members provide professional services to benefit students, schools, and the public in virtually every position needed to run Ohio's schools.Public Education Matters host Katie Olmsted serves as Media Relations Consultant for the Ohio Education Association. She joined OEA in May 2020, after a ten-year career as an Emmy Award winning television reporter, anchor, and producer. Katie comes from a f...

 In today's show, I'm thrilled to introduce you to Kris Daria, a Klaviyo email marketing expert who I had the pleasure of meeting during a Clubhouse session back in 2020. Kris has an incredible knack for making email marketing approachable and I can't wait for you to learn from her expertise.1. Google and Yahoo are implementing stricter email spam prevention measureson February 1, 2024.This marks the first time in two decades that such significant changes will be made Kris gives a ton of tips that you can implement NOW to make sure your emails stay in the inbox vs. the junk folder.2. Kris's experience started with large ecommerce brands before she became a Klaviyo expert.Kris left her corporate job for life flexibility and to focus on helping businesses impacted by the pandemic. Whether through one-on-one services or her group program, the Flow Set-Up Toolkit, Kris's main focus is on email automations.3. Kris's tips for smaller brands when it comes to email marketing:Personalize emails and utilize segmentation features.Nurture stronger, more meaningful relationships with our customers with emails Sending out a consistent weekly email newsletter to your audience. Listen for her FIRE tip for sending a second email in one week.4. Definitions of email terms:There's a difference between email campaigns  and email flows.Leverage your ESPs automation capabilities to personalize the customer journey.Use a professional domain for sending emails. Capture explicit consent before emailing. Clean and maintain a quality email list to ensure better deliverability. Avoid spam words in email subject lines. And many more tips you can implement right away!Connect with Kris:Website + Free Klaviyo Email ResourcesKlaviyo ChecklistCheryl Rerick's deliverability webinarWhat to expect in this 3-Day SEO Challenge? You will receive a short video that will explain a key concept and provide you with your daily task at 6 am Eastern on each day of the challenge. Don't worry, your task won't take long at all, and it will be well worth it!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Exploring 2023's Best Emails with Naj Salam Host: Hillel Berg Special Guest: Najmah Salam Sponsor: Kombai – Revolutionizing email design with their innovative Figma plugin that converts any email design to HTML code that works across ESPs and clients, including Outlook. Episode Overview: Join us in this special episode of Inboxing, where we host Najmah Salam. Known for her insights in email marketing, Najmah helps us explore some of the most impressive emails of 2023, selected from the #emailgeeks community. We aim to crown the "Email of the Year 2023" (EMOTY). Najmah's expertise in uncovering the ‘WOW' factors in email designs sets this episode apart. She shares insights on what makes these communications stand out. Email Designs Discussed: First Design - Email Camp by Email on Acid Second Design - BBC Planet Earth Third Design - Intuit Turbotax Submit Your Design: Have an email design for review? Submit your designs here and win swag from Kombai. Stay Tuned: Follow Inboxing on Spotify to not miss an episode. Engage with the #emailgeeks community and be part of our conversation.

In Episode 136, Ruth Brennan Morrey, Mental Performance Coach with RBM Performance Coaching, Ironman and amateur World Champion Triathlete, former University of Wisconsin-Madison and semi-pro footballer, talks with Phil and Paul about her journey from college and semi-pro soccer to the Olympics to Ironman Triathlons, and what she has learned about life and leadership on her journey, the importance of unstructured free play, building confidence through “ESPs,” reaching our “true potential,” her work with RBM Performance Coaching, building an “Ideal Team Family,” and much more. Specifically, Ruth discusses: ·      Her personal story, including how she grew his passion for soccer, leadership, triathlons, and mental performance coaching (3:50) ·      The impact John Wooden has had on her life and work, and why it is important to apply some of the “Wooden Principles” in our coaching today (12:24) ·      Her trip to Guatemala with Warrior Way and how it impacted her life (15:25) ·      Her personal why/life purpose and how she is living it out (18:05) ·      The benefits of unstructured free play and all that our kids miss when they don't have it in their lives on a regular basis (22:15) ·      RBM Performance Coaching, how it came to be, and what she is doing with it (32:08) ·      How we can coach our players to be more confident (34:26) ·      How she defines “True Potential” (40:15) ·      The concept of “Ideal Team Family” and why it is so important (47:39) ·      Life and leadership lessons she has learned during her time as a triathlete (58:52) ·      How she has used lessons learned from soccer in her marriage and parenting (1:02:10) ·      Her recommendations (1:04:27) Resources and Links from this Episode ·      RBM Performance Coaching website ·      Video of the Episode ·      HSEL Facebook Group ·      Warrior Way Soccer ·      Providence World (Donations to HSEL Podcast) ·      Coaching the Bigger Game Program ·      Phil's email for DISC Training ·      Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes, Alfie Kohn ·      The Confident Mind: A Battle-Tested Guide to Unshakable Performance, Dr. Nate Zinsser ·      Clear Coaching: Harness Clarity to Drive Development, Todd Beane ·      Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, James Clear The Coach's Guide to Teaching, Doug Lemov

Marietta Education Association member Alex Myers is on a mission to make sure every child can get the benefits of great physical education classes in welcoming environments that embrace differences in kids' abilities, and he wants to make sure educators have training about how to adapt their phys. ed. lessons to meet the needs of students with disabilities. Now, he's asking other educators to join him. Plus, now that OEA's revamped Legislative Scorecard has officially been launched, we're taking a deeper dive into the tool's features and how it can help ensure the best pro-public education lawmakers serve in Ohio's General Assembly.SHARE YOUR IDEAS AND EXPERIENCES | If you'd like to join the growing community of Ohio educators who are coming together to help each other create welcoming adaptive physical education classes, please email Alex Myers at myersa@oeaone.orgSEE HOW OHIO'S LEGISLATORS STACK UP | Click here to explore OEA's new Legislative Scorecard and to see where your legislator, and other Ohio legislators, stand on public education and labor rights issues. SUBSCRIBE | Click here to subscribe to Public Education Matters on Apple Podcasts or click here to subscribe on Google podcasts so you don't miss a thing. And don't forget you can listen to all of the previous episodes anytime on your favorite podcast platform, or by clicking here.Featured Public Education Matters guests:  Alex Myers, Marietta Education Association member Alex Myers is a K-2 Physical Educator currently in his 9th year at Marietta City Schools. He is also a current Ohio's New Educators (ONE) Member Ambassador. He is currently working to expand awareness and comfort in educating our students on IEPs in Physical Education. He believes that every student deserves to feel welcome in the Physical Education environment and we need to destigmatize the intimidation factor of students with disabilities in inclusions settings. Jeff Wensing, OEA Vice President A high school math teacher in Parma City Schools, Jeff Wensing has been a public education advocate and leader for more than 30 years. Jeff served as President of the Parma Education Association from 2012-2018 and as President of the North Eastern Ohio Education Association (NEOEA) from 2016-2018. One of Jeff's accomplishments as a local and district leader was organizing members and the community to elect a new Parma Board of Education majority in 2017. Jeff has served on OEA's Constitution and Bylaws Committee and President's Cabinet, as Vice Chair of OEA's District Leaders Council, and as a member of the Fiscal Fitness Review Committee and Systemic Practices Committee. Since his election as OEA Vice President in 2019, Jeff has continued to emphasize the importance of organizing members throughout the state. He believes the OEA must support locals in order to both maintain and grow membership. Jeff believes it is critical to listen to members before decisions are made, ensure communication throughout the process, and engage in full transparency. In his second term as Vice President, he has continued to focus on the OEA's strategic issues, shared values, and the students members work with each day. Dan Ramos, OEA Manager of Government Relations Dan Ramos is from Lorain, Ohio, where he attended school at St. John the Baptist and Lorain Southview High School.  After graduating high school in 2003, Dan obtained a Bachelor's Degree in Political Science, International Affairs and Philosophy from Baldwin Wallace College in Berea, OH in 2007.  Through the 2008 presidential election cycle, he joined the Obama for America campaign, working to help elect President Obama in northeastern Ohio.  In 2009, Dan was hired by the Service Employees' International Union (SEIU) District 1199 WV/OH/KY.  Initially working with SEIU as an Administrative Organizer, representing and negotiating contracts for SEIU's state employees' division, he became SEIU 1199's Political and Legislative Liaison in late 2010.  In 2011, Dan worked with fellow labor lobbyists and attorneys in the effort to stop Senate Bill 5 while it was in the General Assembly, and then lead SEIU's efforts field in Central and Northeast Ohio to collect signatures referendum and then defeat SB 5 on the November 2011 ballot.  In 2012, Dan moved to the Ohio Education Association. Dan has served as OEA's Political Advocacy Consultant, where he was responsible for growing OEA's member political action and legislative advocacy, increasing OEA's PAC membership, the Fund for Children and Public Education, and assisting in OEA's political coalitions, such as LEAD Ohio and the America Votes Coalition. In 2018, Dan Ramos moved to Cincinnati, Ohio where he served as a Labor Relations Consultant for the Warren County Leadership Council, representing over 2,400 certified and classified K-12 teachers and ESPs.  Dan returned to his political role with OEA in 2021, returning as a UniServ Political Advocacy Consultant and then moving into his current role as the Manager of Government Relations in May of 2022. As the Manager of Government Relations, Dan heads up OEA's efforts to engage the Ohio General Assembly and Members of Congress to advance OEA's legislative policy priorities, build relationships with Ohio's elected officials, and engage members in advocacy and accountability programs.  Dan also helps coordinate OEA's political, coalition, and electoral programs.     Connect with OEA: Email educationmatters@ohea.org with your feedback or ideas for future Public Education Matters topics Like OEA on Facebook Follow OEA on Twitter Follow OEA on Instagram Get the latest news and statements from OEA here Learn more about where OEA stands on the issues  Keep up to date on the legislation affecting Ohio public schools and educators with OEA's Legislative Watch About us: The Ohio Education Association represents about 120,000 teachers, faculty members and support professionals who work in Ohio's schools, colleges, and universities to help improve public education and the lives of Ohio's children. OEA members provide professional services to benefit students, schools, and the public in virtually every position needed to run Ohio's schools. Public Education Matters host Katie Olmsted serves as Media Relations Consultant for the Ohio Education Association. She joined OEA in May 2020, after a ten-year career as an Emmy Award winning television reporter, anchor, and producer. Katie comes from a family of educators and is passionate about telling educators' stories and advocating for Ohio's students. She lives in Central Ohio with her husband and two young children. This episode was recorded on November 27 and December 12, 2023.

In this episode, host, Elena Melchert, interviews Carol Grande about their Ziton, the voltage measurement technology, and the founding of the Electric Submersible Pump Symposium as the “mother of ESPs” recorded live at the 2023 SPE Gulf Coast Section Electric Submersible Pump Symposium.This episode is made possible by Oliva Gibbs LLPClick here to take it one question survey and receive OGGN hardhat and laptop stickers.Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.Sign up for OGGN newsletters here.More from OGGN ... PodcastsLinkedIn GroupLinkedIn Company Page

Brook is a solo host today, but he has two great guests: Tyler and Lina Kitson, the Kansas School Psych power couple. The Kitson's talk about some of the great efforts going on in their psych world, including the ESPS program, and lobbying for the removal of the term Emotional Disturbance. Don't forget to register for the 2023 TASP Fall Convention. This year's event will be in Frisco, TX from November 2-4. Got a question or comment? reach us at podcast@txasp.org Intro/Outro Music by Shane Ivers - https://www.silvermansound.com

In today's episode of the ‘For The Love Of Emails' podcast, we welcome Atro Tossavainen, Founder at Koli-Lõks OÜ, with host Matthew Vernhout - VP, Deliverability, Netcore. Atro brings over two decades of experience as a GNU/Linux/UNIX systems administrator specializing in IT security, backup, and mass storage. With a remarkable background as an anti-spam activist, his insights are invaluable.  In this podcast, they discussed: What is the distinction between recycled spam traps and pristine spam traps? What factors differentiate bulk emails from targeted ones? How important are authentications like SPF, DKIM, and DMARC? What factors should marketers consider when registering domains? Why is it crucial to keep using your email list? How do different ESPs vary in the types of emails they send?   Resource Links: Netcore's social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Atro Tossavainen's linkedIn: https://www.linkedin.com/in/atrotossavainen  Koli-Lõks website: https://www.koliloks.eu/ 

Join Branden Pronk, the president and co-founder of Xstream Lift, as he talks about artificial lift and the innovations reshaping the oil industry.Highlights: High Pressure Gas Lift: Dive into the evolution and mission of Xstream Lift. Learn how their unique approach to high pressure gas lift stands out in the market. Branden's Oilfield Background: Explore Branden's extensive background in artificial lift, production, and his time in North Dakota. Understand the hands-on experiences that lead to Xstream Lift. Navigating the Complex World of Electric Submersible Pumps (ESPs): Delve into the intricacies and challenges of ESPs in the oil industry. Grasp the factors driving the search for alternative solutions. Pioneering Green with Ultra Low Methane Technology: Uncover Xstream Lift's patented Ultra Low Methane technology. See how this innovation champions environmentally sustainable solutions, especially in remote locations. The Ascent of Xstream Lift: Track the growth trajectory of Xstream Lift. Envision a sustainable and efficient future in the oil industry with Brandon's insights. For anyone eager to understand the innovations and future of oil production technology, this episode is a must-listen. Dive in and be part of the conversation with Branden Pronk!https://www.xstreamlift.com/https://www.linkedin.com/in/branden-p-a477b112 Learn more about Fuze | The Future of Energy: https://bit.ly/3DbZisDLearn more about EnergyX: https://bit.ly/3pedpdCGet Pre-Vetted Profiles and Claim 5% off Your First Hire: https://bit.ly/hirewithnearxdw

In this episode, we'll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena.

With the new school year underway, MPS Interim Superintendent Rochelle Cox talks with MPS Voices and Jazz88's Manny Hill about welcoming the students back, and also shares important information regarding Educational Support Professionals around the district. Also, how's the new Career & Technical Education Center at North High coming together?

Do you know how many of the email addresses on your list are invalid? What happens when your subscribers mark your emails as spam rather than unsubscribing? How can you improve your sender reputation and your email deliverability? And did you know that you're losing approximately 22% of your subscribers every single year? We discuss this (and more!) with Brian Minick from ZeroBounce. And we guarantee you - you want to know what Brian has to say here. So listen or read on, and you can thank us later! SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. (3:10) Check out our sponsor ZeroBounce. (4:58) Did Brian really jump from the side of a cruise ship?(6:20) What is email validation and why do you want to do it?(9:44) Why deliverability rates aren't accurate.(11:43) The truth about disposable email addresses.(16:08) How to deal with typos.(19:50) Other reasons why email addresses aren't valid.(24:33) How to build an email list based on quality and not quantity.(26:47) Make informed business decisions with ZeroBounce.(31:40) Subject line of the week.[podcast_subscribe id="7224"]What is email validation and why do you want to do it? Having validated over 18 billion email addresses over the years to check if emails to those addresses are deliverable, ZeroBounce did some research back in 2022. And they found that, on average, about 22% of email lists are decaying year on year. This means that next year you won't be able to deliver 22% of the emails you delivered this year.And part of the reason why is because of job shifts and email addresses getting shut down or abandoned. But there's more, and we're going to go into details with Brian a little later. But for now, let's let that number sink in - it's a terrifying statistic! Sure, if you have more personal accounts on your email list (rather than business ones), you're looking at a slightly slower decay. But that number could be higher if you're B2B. Brian confirmed that ZeroBounce (who are B2B) are seeing their own database reduce by 32% every year!If you've been following our work for a while, you'll know that our approach to email marketing is based on building a list over time and nurturing those people. We make offers from the start, but not everyone will buy straight away - some people can take a couple of years before they become customers. And if these people aren't even going to be on your list next year, you definitely want to sell to them quickly! You want to turn them into paying customers to keep them in your world. Because when they become customers, they're more likely to get in touch and let you know if they changed their email address, for example.But let's get into more detail... Why deliverability rates aren't accurateWhen your emails aren't getting delivered, you might see your bounce rate increase. However, Email Service Providers (ESPs) don't do a great job of explaining why that is. ZeroBounce, in their analysis, focuses on deliverability. When your emails are delivered, it means they've landed in someone's inbox. ESPs, on the other hand, will consider an email as delivered when it's left their system and has gone somewhere. In reality, it could be in someone's spam folder (blocked by a spam filter) or the Promotions folder. All it means is that the email has been sent.The reason why ESPs report on 'sent' rather than 'delivered' is that they can't tell the...

Episode Summary In this episode of Sunny Side Up, host Brian Hopper interviews Chris Clemente, a seasoned marketer and online marketing director. They discuss audience segmentation, content personalization, and the transformative impact of AI in B2B marketing. Chris emphasizes understanding the target audience and tailoring content to their needs. Data-driven segmentation, including sub-specialties, cohorts, regions, and age groups, is crucial for crafting effective messages. A/B testing is highlighted as a valuable tool to determine optimal strategies for different audience segments. Ethical considerations in AI marketing are explored, such as data privacy and transparency. Crafting relevant messages that drive engagement requires an audience-first approach, considering where people are in their customer journey. Technical writing's role in documenting processes and knowledge transfer is emphasized. Chris shares insights on balancing new technologies with expertise, and the importance of embracing AI responsibly. The interview also touches on Chris' background in web development and his recommended books. About the Guest Christopher is an Online Marketing Director. His background is in web development, but he has been working in email for the last 10+ years. He's worked with agencies and ESPs, and also worked with clients from the American Cancer Association to the Academy Awards, along with running the marketing channel at WebMD. At Medscape WebMD, he oversees the email channel health of physician and healthcare professional users. Connect with Chris Clemente Key Takeaways  - Personalizing content based on audience data is essential for effective marketing campaigns. - Segmentation allows marketers to target specific subgroups and deliver relevant messages. - Understanding the customer lifecycle helps in crafting tailored content for each stage. - Documenting processes and defining target audiences can streamline content curation and distribution. - Adapting to new technologies is crucial for marketers to stay relevant and thrive in their field. - Introverts have valuable contributions and should be recognized for their unique perspectives. - Happiness cannot be solely achieved through money and fame; other factors play a significant role. - Autobiographies and biographies offer insights into personal growth and different life experiences. - Attention to design elements influences A/B testing outcomes and reader engagement. - Storytelling skills are valuable in both screenwriting and marketing contexts. - The impact of AI on industries raises concerns about ownership and creative expression. - LinkedIn provides an effective platform for professionals to connect and network. - The marketing industry is evolving and becoming increasingly complex, requiring ongoing discussions and resources. - The value of continuous learning and adapting to changes in the marketing landscape. Quote   “With AI it's either adapt and succeed, or you're just going to fall by the wayside.”  – Chris Clemente Recommended Resources Books Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain Friends, Lovers, and the Big Terrible Thing: A Memoir by Matthew Perry Cinema Speculation by Quentin Tarantino Podcast Scriptnotes Podcast by John August and Craig Mazin Shout-outs Fabio (Manuel) Carneiro – VP of Product at Nordstream John August – Writer  Jordan Elliott - Director of Product at ieso ⁠⁠Connect with Chris Clemente | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠Website⁠⁠⁠⁠ | LinkedIn

One of the biggest objections I hear from voice actors is I don't want to be spammy in my email marketing. And I get what people are saying here, and they're right. They don't want to be perceived as sending irrelevant, salesy, sleazy messages to poorly targeted, or not targeted at all, people. In other words, if they reach out to prospects, they want that to be a quality engagement and I 110% support that philosophy. BUT there's another kind of spam. And it's this second kind that you may be sending and not even know it. It's unintentional spam. It's messaging that you've taken the time to craft, taken the time to target your prospects, taken the time to try to do all the things right, and yet it's not even making it to your prospect's inbox, because the ESPs, the email service providers are marking it as spam and culling it from the system before you've ever had the chance to say Hello. Today, we're gonna break down email deliverability, and at the end, we're gonna give you resources to give yourself the best chance of getting that email delivered safely and soundly. _____________________________ ▶️ Watch this video next: https://youtu.be/wfArLJckLiM EMAIL DELIVERABILITY RESOURCES: https://welcome.paulschmidtpro.com/email-deliverability-resources-yt SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1 The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/move-touch-inspire-youtube 7 Steps to Staring and Developing a Career in Voiceover: https://members.paulschmidtpro.com/7-steps-yt Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/paulschmidtvo https://www.tiktok.com/@paulschmidtpro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.):  Recommended Book List with Links: https://amzn.to/3H9sBOO Gear I Use with Links: https://amzn.to/3V4d3kZ As an Amazon Associate I earn from qualifying purchases. For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro  

Email remains one of the oldest and most popular digital communication channels, yet content creators struggle to stand out in their audience's email inboxes. The explosion of ChatGPT has prompted questions about AI's role in the deliverability space. Should AI be integrated into email marketing strategies, and if so, in what capacity?  In this episode, Alyssa and Melissa talk with email marketing expert Naomi West about her relationship with AI. Naomi is a seasoned SaaS Lifecycle Marketer and creator of Email Characters, a Google Chrome extension designed to optimize email content. Naomi is not only an email enthusiast, but also an email expert, having earned the “Email Whiz Award” in 2021 at EiQ's email marketing conference. Together, Alyssa, Melissa, and Naomi delve into the pros and cons of using ChatGPT for content creation, the future of AI, and Naomi's advice for creators running their own businesses.Key Takeaways [04:00] - Who is Naomi West? [10:33] - Naomi's relationship with AI. [12:33] - The pros and cons of using ChatGPT for content creation. [24:53] - Where is AI headed? [32:49] - How AI could affect ESPs. [39:06] - Naomi's tips for creators running a business. [41:45] - Where to find Naomi (@emailfromnaomi) Quotes[08:18] - “I tried to get into marketing in university for three years straight. And the business school of my university rejected me for three years straight. And I was like, ‘Well, I guess I'll do an arts degree and I will write a lot of papers. And then I graduated and I immediately did marketing. And here I am.” ~ @emailfromnaomi[39:41] - “[Email] is this completely interconnected space. When you are sending email you have to be cognizant of what's going on on your other channels as well as recognizing that email is not just you. The inbox is so overwhelmed these days with senders, everyone's doing email. So just be aware that you're not the only individual in the space, but you can still provide unique value.” ~ @emailfromnaomiLinks Naomi West | Twitter | @emailfromnaomi Naomi West | Website Naomi West | LinkedIn Parcel.io Slow emails volume 8 Email Characters ChatGPT Grammarly Notion  Loom Spreadsheet Girl (@spreadsheetgirl) | TikTok Klaviyo Amnesty International Subscribe to the Marketing Design Dispatch Subscribe to the monthly Deliverability Defined newsletter! Ask Alyssa & Melissa questions or suggest content for our next monthly newsletter! Connect with our hosts Alyssa Dulin Melissa Lambert Stay in touch Apple Podcasts Spotify Twitter Facebook Instagram Deliverability Defined Website Try ConvertKit's deliverability in actionIt's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing. 

Each year, the NEA searches the country for school support staff who are going above and beyond for their students, their school, and their communities, and names one outstanding member as the National Education Support Professional (ESP) of the Year. Pamella Johnson, a Behavioral Interventionist from Washington state, was given this prestigious honor in 2023. Learn about the path that led to her career in education, how she became NEA's ESP of the Year, and what she'll be focused on this year as a spokesperson for ESPs and issues affecting ESP nationwide.

Corey is back! The boys break down all things Phillies, Mets and Yankees… have the fans falling out of love with Philly Rob.. Skip bayless issues public apology to his wife… Josh hart Brest milk comments.. (Mike feels like it's an attack on almond milk fans!) Ed Sheeran and Ted lasso?? Aaron Rodgers is a swiftie??? Also exciting news as the divide announces a new event taking place to raise money for the TR Field of Dreams.. plus more..For info on the event click here:1st Annual Cornhole Tournament - RWJBH Field of DreamsLISTEN: Fans can listen to “The Divide Live” on Fox Sports The Gambler on 102.5 FM and 1480 AM in Philadelphia as well as on 104.1 FM in Trenton, New Jersey. In addition, the show can also be heard on the station's website, on https://iheart.com/live/fox-sports-the-gambler-3405/ and anywhere listeners are on through the iHeartRadio app.

Creators hope to grow a following, but communicating with an audience at scale is challenging. Technology can help facilitate communication with your subscribers, especially if you're seeking analytics on email performance and engagement.  Email service providers, or ESPs, are services that allow you to send campaigns to subscriber lists. Different ESPs have different features, such as automation, audience segmentation, template builders, A/B testing, and customer support. Not all ESPs are created equally, and the type of ESP that is right for you can vary depending on your goals.In this episode, Alyssa and Melissa discuss what the decision-making process looks like when moving to a new ESP (email service provider). Together they discuss how to choose the right ESP depending on your goals, how ESPs impact email deliverability, and what actually happens when you switch ESPs.Key Takeaways [03:05] - How to look for a new ESP. [05:42] - Why ESPs can't solve all of your problems. [08:47] - How the “right” ESP for you changes depending on your goals. [10:21] - How different ESPs impact email deliverability. [16:12] - What switching ESPs actually looks like. [23:09] - Why price shouldn't be your only consideration when choosing an ESP. [25:47] - How switching ESPs affects your IP address and domain. [28:22] - Why creators might want to switch ESPs? Quotes[04:19] - “Find creators who are using the ESP and ask them their opinion. Do your shopping. Sign up for a free trial if they have a free trial. What works for one person is not gonna work for someone else.” ~ @mel_lambert_ [06:29] - “Is the problem something that switching to a new ESP can actually help with? Or are you beating around the bush on whatever the actual root issue is?” ~ @alyssa_dulin[09:42] - “You could be in the same exact space as another creator, and your needs at an ESP are completely different.”   ~ @mel_lambert_ [22:22] - “Don't switch ESPs for a feature or price at the risk of a deliverability issue.” ~ @alyssa_dulinLinks ConvertKit Creator Network Subscribe to the weekly Deliverability Dispatch Newsletter! Subscribe to the monthly Deliverability Defined newsletter! Connect with our hosts Alyssa Dulin Melissa Lambert Stay in touch Apple Podcasts Spotify Twitter Facebook Instagram Deliverability Defined Website Try ConvertKit's deliverability in actionIt's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing. 

This is an update on my never ending saga with ESPs. From accounts being closed to what I'm using now. Go to minute 22 if you just want to hear the updates. Here is the link to the Google Doc where I share all the screenshots and links. __________________Attention, savvy online entrepreneurs! Expand your Shopify and Etsy product lines with our $30 membership (cancel anytime). Get instant access to 6 courses and 10 workshops, teaching you how to create and sell beautiful, ready-to-use digital planners, journals, stickers, and printables. All templates come with a PLR license, so you can resell it – click the link below to learn more!✨ Join Selling Digital - All Access

Didn't preprogram the mannequin or fully brief your team? Now your patient's vitals are going haywire and the Embedded Simulation participants are in full improv mode? Join us for what to do next and next time in this weeks "SimFails."

Michael Cabral, a seventeen-year veteran in the email management space and the Senior Manager of Email Operations and Strategy at J.Jill, walks us through a step-by-step checklist for migrating ESPs. Plus, he'll share J.Jill's go-to strategies for keeping subscribers engaged through email and SMS marketing.

Everett Perry has been with Canyons District before it officially began in 2009. He was the 23rd employee hired by the fledgling school district, which has blossomed since becoming the first new District in Utah in nearly a century. As a Human Resources Administrator, Perry's job now involves hiring ESPs and helping to enhance their work experiences. In this episode of the Connect Canyons podcast, he gives an overview of the importance of the 4,400 ESPs who are currently employed by CSD. Simply put, they're the bus drivers, secretaries, custodians, plumbers, electricians, IT personnel, nutrition staff and so forth. “Our ESPs, they are here. They are dedicated, they're loyal, they're working their hearts out,” Perry said. “They're helping kids.”

What would you get if you put the heaviness of Converge, the industrial sounds of Nine Inch Nails and Type O Negative, the catchiness of '90s metalcore, the frantic delivery of Black Flag, and the sampled-chopped-and-glitched production of hip-hop into a blender and hit liquefy? You'd get 100 percent of your daily intake of Code Orange. The band was formed—as the Code Orange Kids—in 2008 in Pittsburgh, Pennsylvania, by Eric “Shade” Balderose (vocals, keys, programming, and guitars), Reba Meyers (guitars and bass), Jami Morgan (drums and vocals), and guitarist Greg Kern (who left in 2010). The current lineup also includes bassist Joe Goldman and guitarist Dominic Landolina. They've always played heavy and fast, rising quickly in the hardcore ranks with 2012's Love Is Love/Return to Dust and 2014's I Am King, but things took a dramatic, dense turn in 2017. (The band shortened their name ahead of the 2014 release.) Their Grammy-nominated, critically-acclaimed third and fourth albums, 2017's Forever and 2020's Underneath, incorporated all hues of heavy—drawn from all corners of crunch. In a https://www.premierguitar.com/artists/code-orange-attack-of-the-sonic-cyborgs (2020 interview with PG), Meyers explained the progression: “We took as much of it into our own hands that we could—writing, recording, mixing, mastering—and it drove us crazy, but we knew if we really did this record how we imagined it, it could become something that we're extremely proud of and is recognized by people beyond the niche world of hardcore that we come from. That was proven to us a little bit on Forever, because of the Grammy nod. We realized that if we really took what we do to the absolute fucking edge, we could make something important and bigger than ourselves. Especially bigger than our individual selves, because it's a full-band effort.” Creativity and performance are one thing, but how does a guitarist convey all the ideas in his or her head into a specific sound and where does that explorer mentality arise? “We didn't have shit growing up. I would borrow people's old Carvin amps that barely worked, and through that you'd learn what really mattered. The crap gear sometimes would produce cool sounds that you wouldn't expect, and your ears grow and evolve,” recalls Meyers. “Bottom line, what matters most is your hands, your creativity, and your performance. For that reason, I pick pedals that are loud and proud to speak in my language and Code Orange's language.” The afternoon before Code Orange's middle slot for hip-hop duo $uicideboy$'s arena tour stop at Nashville's Municipal Auditorium, Meyers pulled her gear aside and invited PG's Chris Kies backstage to catalog her eviscerating setup. In this RR, she details her signature ESPs (and why they no longer have EMGs), shows how she breaks down the digital-versus-analog wall by pairing an Axe-Fx III with a 100W 5150, and chronicles the “toys” she enlists to converse in the band's dialect. Brought to you by https://ddar.io/xpnd.rr (D'Addario XPND Pedalboard).

Welcome back to another episode of Imperfect Marketing! In today's brief, we will be talking about two things you should be working on right now.First, we will talk about the increasing interest rates—which is good for your marketing. Then we'll discuss engagement and how important that is for you.Interest RatesSo, let's start with why rising interest rates are good for you. I was listening to a podcast—I can't remember which one—but they said that the market is going to get less competitive as big businesses cut back.AWESOME!I love this point, and it is so true. Having worked in big business before, I know from experience that larger companies tend to go a bit into survival mode and start cutting back. What does that mean for you? Well, the ads you run, the content you create, and all of your marketing will have less competition. When I worked at Burns & Wilcox, since it was family-owned, the CEO invested in marketing when everyone else was pulling back, and he won a ton of market share for the company that the others who cut back were never able to reclaim.It's a different perspective, but it is totally true. So, how can you start increasing your marketing efforts to break through better and build your market share or niche?EngagementNext up is engagement. Engagement is the key to everything!I do love growing my email list, but I only want to add engaged subscribers. An engaged subscriber will reply to my email, download the images, click on a link, file it to read later, OR even unsubscribe. I want them to DO SOMETHING and interact with the email I sent—anything will do.This is one of the things that will keep your email in the inbox. Email service providers (ESPs) have become smarter and more attuned to the content recipients want in their inboxes. A clean list is a must for getting your emails delivered to your subscribers' inboxes. ESPs are digging deep into the emails you're sending and the engagement recipients are having with those messages.How do you do this? It's called List Hygiene. If you are not cleaning your list regularly, you are doing yourself a disservice. Help your audience see your emails and get your message by cleaning up your list regularly!Related Links:Click here to listen to the next Imperfect Marketing Brief where I explain the steps to use to clean your list.Make email marketing personalization easier.Click here to identify your target audience. Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

An email service provider (ESP) is a company that enables organizations to send out mass emails.  If you've ever signed up for a newsletter or clicked "subscribe" to receive updates from a website, chances are you've used an ESP. In the fundraising world, ESPs are commonly used to send out donor communications, like appeals and stewardship reports.  There are a lot of ESPs on the market, which can make it difficult to decide which one is right for your organization. In this podcast, we'll break down what you should look for in an ESP and provide step by step instructions for how to select the right email service provider. By the end, you'll have a good sense of what's available and be armed with the knowledge you need to choose an ESP that's a perfect fit for your organization.  

A threefer for today we have Coggin Toboggan on to talk about Diner en Blanc and his hatred for the event. We then switch gears to Bob Wankel who details a little about the upcoming Phillies/Mets series. We also breakdown the Seahawks Twitter account tweeting out a JJAW highlight while finding where and when every catch took place - including one in preseason. Finally, Russ comes on to talk about ESPs packing spaghetti on road-trips and the new B1G TV deal. Crossing Broadcast is livestreamed every Tuesday and Thursday at 12pm on YouTube. Subscribe to the YouTube feed here: https://www.youtube.com/crossingbroadsports Please subscribe to the show ([Apple Podcasts] [Spotify] [Amazon Music] [Google Play] [Stitcher] [iHeartRadio] [RSS]), leave a 5 star review, and follow us on Facebook and Twitter: @CrossingBcast Check out the other shows on the Crossing Broad Podcast Network including: Crossed Up: A Phillies Podcast, Snow the Goalie: A Flyers Podcast, and It's Always Soccer in Philadelphia. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 55: The Lead Generation Squeeze Funnel Every B2B Business Should Be Using To Get More Leads ____________________ VALUE BOMBS Whether you're a B2B or B2C business owner or leader, you know that you should be using sales funnels, but you kind of sort of don't get it kind of, sort of, but not really. Today, I'm going to walk you through the ultimate lead generation squeeze funnel. Let's get to it. ____________________ SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL Active Campaign - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Instapage - Everything you need to build and optimize landing page experiences for higher conversions. TypeForm - Create forms, surveys, and quizzes that people enjoy answering. Jasper - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews. SalesMessage - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online. Pipedrive - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople. Wavve - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media! Descript - All-in-one audio & video editing, as easy as a doc. OptinMonster - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world. Monday - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization. SproutSocial - A powerful solution for social media management. Creative Market - Accelerate your projects with millions of ready-to-use template products. New Old Stamp - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management. CallRail - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not. Adobe Creative Cloud - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud. Miro - The online collaborative whiteboard platform to bring teams together, anytime, anywhere. Slack - Stay on the same page and make decisions faster by bringing all of your work communication into one place. Apple Keynote - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices. Feedly - Track insights across the web via RSS feeds without having to read everything LinkedIn Sales Navigator - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions. Grammarly - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails. Evernote - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place. Vimeo - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best. Libsyn - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen. Avid Pro Tools - The industry-standard audio-production software for songwriters, musicians, producers, and engineers. ____________________ SUBSCRIBE Apple  |  Spotify |  Pandora  |  Google  |  iHeart Radio |  Deezer  |  Stitcher  |  Amazon Music  |  (SoundCloud Coming Soon) ____________________ HELPFUL LINKS The Ultimate 97 Point Marketing Audit Checklist ____________________ TRANSCRIPT Brian Webb: Whether you're a B2B or B2C business owner or leader, you know that you should be using sales funnels, but you kind of sort of don't get it kind of, sort of, but not really. Today, I'm going to walk you through the ultimate lead generation squeeze funnel. Let's get to it. This is The Learn More, Earn More Business Growth Podcast. Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.             Hey everyone. Welcome back to The Learn More, Earn More Business Growth Podcast. I'm always excited to have you come back and hear what's going on week after week. But before I jump into today's episode, I want to tell you about something. Just one month ago, I launched a brand new newsletter and it's on LinkedIn. And if you go to learnmoreearnmorenewsletter.com, it will take you right there. I've already published several articles and by the way, it's a month old, and we're just shy of 800 CEOs, vice presidents, business owners, and entrepreneurs who have already subscribed and it just keeps growing every week. So go to learnmoreearnmorenewsletter.com. Enter that into your browser. It will redirect you to the actual newsletter on LinkedIn. And it's just another channel where I can help you grow your business smarter and faster for free. So one subscribe today, learnmoreearnmorenewsletter.com. And you know what? Newsletter is a bit of a misnomer. And let me explain.             It's not a newsletter as in go somewhere to get more information that you don't care about that's totally ignorable. No, newsletter is just the engine that LinkedIn uses to distribute the content. But really it's more like a multimedia experience that visually reinforces some of the same principles that I teach here on the podcast. You might recognize some of these titles. The Top Reasons You're Wasting Money On B2B Marketing That Does Not Work. You're Known, But Are You Being Noticed? Three Steps To Easily Choose The Perfect Brand Color Palette For Your Business. Why Active Campaign Is My Favorite Marketing Automation Platform For Growing Businesses Smarter And Faster. The B2B Shock, An All Sales Funnel To Attract High-Value Customers And Add Millions To Your Business In 2022. And there are plenty of great articles that are in the works for the weeks to come. New articles published every Monday, go check it out, learnmoreearnmorenewsletter.com and it will take you right to the newsletter on LinkedIn. I'll hope to see you there and become a part of that community of other like-minded business professionals, just like you.             So, as I said, you're a business owner, you're a business leader. You know that you need sales funnels. You keep hearing us crazy marketers talk about them all the time, but you don't really understand what they are. You kind of do. Most people think that a sales funnel is just a sequence of emails when in reality, it's way, way, way more than that. And there are a lot of tactics that get involved and certainly strategy. So today I'm going to walk you through what I call the ultimate B2B lead generation squeeze funnel. The more expensive your products or services are, meaning the more high ticket that you are, the more education it requires for someone to understand the nuance of your value proposition, you've got to use sales funnels. Even if you don't face those two challenges, sales funnels are still the best way to generate leads online. It takes numerous, dozens of interactions with your brand before your prospective audience will ever go through the three natural phases of a relationship with you. By the way, the same phases that you go through before you adopt someone else's products and services.             One, curiosity, maybe awareness.             Second, you build trust over time through enlightenment.             And third, you finally get to that engagement or that commitment.             And by the way, we call this a squeeze funnel because what you're trying to do is squeeze information. Their name, their email address, maybe their cell phone number. You're trying to squeeze information from somebody so that you can nurture them over time. The vast majority of your website visitors, go look at your own Google Analytics, most of them show up and leave without clicking on a single button. And the rest that do are typically there for a minute or less then they go. And once they leave, you've lost them. So what we want to do when you have people come to your website, your prospective customers, we want to invite them into your story, we want to bring them into a journey where you can slowly over time, help them to understand that you have the solution to their problem.             So step number one of this funnel is identifying your ideal customer avatar. I'm not going to go deep here, but there's a process and a framework that we have for that at What Box Digital. You need to know who you're going after so that you know where to find them and how to speak to them.             Step number two, you need to choose your five sources of traffic that you are going to compel and attract and invite into this funnel. And you're thinking five types of traffic, what in the world does that mean? Well, let me break it down to you.             First, let's talk about paid traffic. You can use Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok. Depending on your vertical, maybe you're running print ads in periodicals, or maybe you're running television ads or radio spots. Maybe you're sponsoring a podcast that has your audience. Paid traffic is only one of the five types of traffic that you can use to drive into the sales funnel.             The second is organic traffic. Organic traffic could be you coming up in a Google search, or maybe there was a news report or a press release done on your behalf. Maybe you're in a business directory.             So you've got paid traffic, organic traffic. And of course, let's talk about your own traffic, the most valuable. These are people that you have on your email list or your text message list. You can absolutely take everyone that's in your CRM, customer relationship management software, and you can bring them into the funnel as well. And you don't have to pay to bring them into the funnel. That is a traffic that you own. And I've covered traffic in a previous podcast episode so I'm going to keep this light, but let's cover just two more types of traffic.             We'll get back to the show in just a moment. But first, a quick word from our sponsor: What Box Digital.             Did you know that most marketing doesn't work at all? Did you know that most business owners and leaders are making the same mistakes over and over and over again? Like so many others, you are likely tired of relying on hope, which is a failed marketing system. This is when you're spending valuable time and money on marketing, and then hoping it works. You've thrown tons of money towards marketing mistakes and failures. And you wish you could get that money back. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth, but it doesn't have to be that way. I'm Brian Webb, the CEO and senior guide at What Box Digital, and I've had the privilege of owning and leading a successful marketing agency in the greater Houston metroplex for over 18 years.             Having worked in over 60 industry verticals, I've led my team and clients to achieve business growth, time and time again. And I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it'll only take you about 10 or 15 minutes to go through it. Think of it like an MRI for your marketing, without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your inbox, simply go to getmymarketingchecklist.com, provide your info, and we'll get it out to you right away. And again, it's totally free. I'd encourage you to walk through this checklist with your team and honestly discuss and evaluate every action item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time.             Don't waste another day or another dollar on failed hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, it's totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing.             And I've covered traffic in a previous podcast episode so I'm going to keep this light, but let's cover just two more types of traffic. We've talked about paid. We've talked about owned. We've talked about organic. What about earned traffic? One way that you can earn your traffic is through a podcast just like this one. If you do, you've got an audience. If you've got an audience, you can push them into a sales funnel, into your offer. Maybe you don't have a podcast, but you can go and guest appear on other people's podcasts. Those are ways of earning your traffic and not paying for your traffic.             And last, let's talk about, what I call leased traffic. As in when you lease a home or when you lease a vehicle. This is the organic side of Facebook, Instagram, LinkedIn, YouTube, TikTok, and the list goes on. And the reason that I call it leased traffic is because you don't own it. And if any of these major platforms decide to shut down your account or suspend your ad account, you're done. You don't own that audience, the platforms own the audience. You just get to lease it temporarily, as long as you comply with all of their terms of service and the beings in power who get to decide whether you get to keep leasing that traffic or not.             So step one, we chose our ideal customer avatar.             Step two, you went and designated all of your traffic sources, paid, owned, organic, leased, and earned.             Step three, we need some irresistible offer, a lead magnet or a lead generator, also known as that big juicy carrot. What is something that your ideal customer would find valuable enough that they'll give you their name and their email address, even though they know that you might bug them in the future? And to save time talking about lead magnets in this episode, go back to episode number 44, where I cover 13 lead magnets you can create in 30 minutes or less. Episode number 44, it launched on November 15th, 2021. So we've chosen our ideal customer that we want to go after. We have chosen all of our traffic sources for how we want to go after them and get them to the landing page with our offer. You have learned per the previous podcast episode how to create a lead magnet, that special offer that allows them to opt into your final. And now I'm going to briefly take you through what this funnel looks like.             So first, whether you have a post on social media, an email blast, a text message blast, whether you're buying traffic on LinkedIn or Facebook, you are promoting this thing, this resource that's valuable that you want to give away. And the reason that you want to give it away is because they're not ready to buy your high ticket services or products yet. So we've got how to get them to make a micro-step in your direction. Then when we do, we're going to drive them to that landing page. And that page is going to have no menu at the top, it's going to only have that one offer. You can have your primary call to action, which is give us your info, let us send you this asset or this resource. And you can have a secondary call to action. Maybe like watch this video or follow me on a social media platform or join a webinar next week.             Then from there, once they've done that, here's what's going to happen. And again, this is going to be brief just because it's hard to go deep on a podcast platform. But I want to give you the idea and then I've got a tip for you at the end that's going to reinforce everything that I'm teaching you here today. So now that your ideal customer has said, yes, give me that resource that's going to help me save money, move away from pain, move towards pleasure, achieve a specific goal in a short period of time, learn how to be more efficient. Whatever that resource is, they've opted in. Once they opt-in, you are going to send them an email, not with the resource. You're going to send them the email that takes them to the page where they can get the resource. Here's why.             If you send that resource in the email, that's kind of all you can do. When you make them click in the email to go to the landing page to get that asset, there are two benefits that you gain by taking this approach in this framework. One, you are training them to open your emails and to click. A lot of people don't realize that there's this thing called sender reputation. That is what the email service providers, ESPs, use to determine the value of your email. The lower your sender reputation is, the more your emails are going to make it into a spam folder, or it's going to end up in a promotions folder on Gmail. So long story short, it just means fewer people are going to get your emails. The more you teach people to open and click through your emails, the higher your sender's reputation.             But the other reason is when they come to that landing page, you can have other assets there. You can have videos, you can have checklists, and you can have other offers. It's hard to get that into the email. So that's the two big reasons that you want to do it that way. Then we're going to take them through five phases in this funnel.             First is what I call the problem and solution sequence. You're going to send out one, two, three, a few emails that illustrate, here's a problem that you have. Here's a solution that we have for it. Here's another problem that you're facing. Here's another solution that we have for it. In phase one, you're going to take them through a problem and solution sequence. And by the way, you are not selling and you are agitating pain. I can't reinforce that enough. Our human lizard brain loves the status quo. We love to not change. We love to remain where we are because moving forward feels risky. It's your job to agitate pain and to let them see that they have problems and that you have solutions. But in this sequence, you are never asking for a thing. You're just showing up and delivering value.             Phase two, social proof sequence. You're going to send them one, two, three, four, a handful of emails that gives them social proof that you are credible. Again, you're asking for nothing. This could be a case study. It could be a testimonial. It could be screenshots of online reviews. This is just your opportunity to demonstrate and to illustrate definitively that you are good at what you do, that your products work, that your services are actually beneficial, that they'll get that return on investment. Phase one, problem and solution. Phase two, social proof.             Phase three, the objections sequence. You're going to send out a few emails that cover every single objection that you believe your prospect might have in their brain as to why they shouldn't be doing business with you. Face all of those objections head-on. And one at a time, per email. I think I can't afford this. Show them that they can't afford it. This won't work for me. Show them how it is going to work for them. It's too complicated, I don't know if I'll understand it. Show them how to understand it. Give them clarity.             Phase four, paradigm shift sequence. This is where you're going to show them the before and after of what it's like to engage with you. Right now, you're stressed because you can't get enough leads for your business. When you have systems in place, you don't have to have that stress anymore. You'll have your own before and after sequences that show them how you can change their paradigm, that their life will be different when they partner with your products, your services, your brand, and your business. And again, do this one at a time.             And the final phase, phase five, kind of the final phase, I'll explain in a minute, is your sales sequence. This is where you are not pushy, but you are extraordinarily direct. This is where you are inviting them to go to lunch with you, set up a sales call, attend a webinar, and grab a happy hour with you. It's a very specific call to action. You have shown up for a few weeks now, you have fielded their objections, and you have shown them what life was like before and after engaging with you. And let me shoot the elephant in the room. Most people are not going to respond. At least not yet. Maybe they will be three months or six months or a year from now, but you can absolutely grow your business with the number of people that will say yes.             By the way, that's why we call it a funnel. The top, the open mouth of the funnel is huge compared to the bottom. And that's where the funnel metaphor comes into play. We're going to push as many people as we can into the top of that funnel. And then a small percentage of them will end up coming out of the bottom. You can grow your business with what comes out of the bottom of that funnel.             That's it. And again, there are some tactics, there are some specifics when it comes to technology, what you say, how you do it, how you structure automation, but that's the high-level view of a squeeze funnel that generates leads for your business every single week of the year. Now, when we got to phase five, I said that's kind of the last phase, but it's not necessarily the last phase because now that we have brought these people to your landing pages, we've [inaudible 00:17:38] them, we can track them, which means now you can run retargeting ads on Facebook, Instagram, LinkedIn, Google, all over the place, YouTube, that can continue to tell your story, or at least create brand awareness even though they're done with that funnel. So what do we do with them now? Are we done?             Some people will just unsubscribe. And by the way, beautiful, they don't want to do business with you, you don't want them crushing your sender reputation anyway because that means that they're going to be causing you to not be able to reach the people who you can help, that want to hear from you because your sender reputation is suffering. So unsubscribing is a good thing, but are we done? No, no. Now what you're going to do is give them another offer. We call this funnel stacking by the way. Maybe they started off going through this funnel. Maybe the next funnel that you can invite them into is a webinar funnel. They don't know it's a funnel. They just think it's an offer. And it is an offer. It's legitimately an offer. You're going to do something that's generous that helps you to show up and provide value. You're going to extend your runway by stacking one funnel on top of another, of allowing yourself to continue to demonstrate authority, to show generosity, and to show empathy towards their pain.             Some people will build trust in you in a week. Some will do it in a few meetings. Some, it'll take two years. But as you show up, as you provide value, that's how you generate leads over time. And this is how you build systems. And these systems are just like adding propellers to the wings of your business. Every time you have another funnel up and running, you added another propeller or another jet engine that just gives your business more thrust and more lift. So that's it.             Remember at the beginning of this podcast, I told you go check out the newsletter, The Learn More, Earn More Newsletter on LinkedIn. Probably as you're listening to this podcast episode, it just feels like there's so many abstractions. Well, if you go to the newsletter. Again, the URL, just type into your web browser, learnmoreearnmorenewsletter.com, and it will redirect you. And you can actually go and hear this, see this, watch a video and see this entire sales funnel fully diagrammed. So that's it. Go check out thelearnmoreearnmorenewsletter.com newsletter. Go and subscribe, by the way, join the community, and be a part of the tribe. It's a bunch of leaders that are all subscribing to it. I'd love to have you there too. I hope you've enjoyed today's episode. It's always my goal to give you as much value as possible to grow your business smarter and faster. Let's keep going and growing together. I will see you on the next episode.             Thanks for joining me today and listening to this episode of The Learn More, Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @brianwebb and the show sponsor, What Box Digital, can be found at, as you might guess, @whatboxdigital. You can also find me and What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of The Learn More, Earn More Business Growth Podcast.             And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode. ____________________ FIND & FOLLOW WHATBOX DIGITAL Website Linkedin Facebook Instagram ____________________ CONNECT WITH BRIAN WEBB Email Linkedin Facebook Instagram ____________________ DESCRIPTION The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster. #55: Season 2: Episode 10

To most people, WWJD spells out “What Would Jesus Do?” But in the case of sworn shred disciple Diamond Rowe of Tetrarch, it stands for “What Would James (Hetfield) Do?” “The longer you talk to me, you're going to find out that I'm super old school with my rig,” admits Rowe. “We'll go on tours and play festivals and people will approach us and ask, ‘why aren't you doing this' or ‘why aren't you doing that' and I'm just like, I don't know … because Metallica did it this way [laughs].” Tetrarch was founded in Atlanta during 2007 by friends (and guitarists) Diamond Rowe and Josh Fore. (Fore is also the band's lead singer and handled drums for their 2013 EP Relentless). Ryan Lerner has been locked in at bass since 2009 and drummer Ruben Limas has been onboard since 2015. The band hustled and self-released three EPs and their debut album Freak over the course of 10 grinding years. During that time, their thrashy roots broadened to incorporate nu-metal sounds delivered in a polished, more melodic, hook-laden package. That growth resulted in a deal with Napalm Records, where they released a LP (Unstable) and EP (Addicted) last year. The evolution of their sound and songcraft also saw a progression in gear. “On the [early] EPs, I never did anything with delay pedals, phasers, or whammys—nothing—and I really wanted to try it,” https://www.premierguitar.com/artists/tetrarchs-diamond-rowe-flamethrower (Rowe told PG in 2017), around the recording of Freak. “Some of my all-time favorite bands have textural stuff like that. A lot of it came out sounding cool and we kept it. I was pretty happy about that. It's fun to do live, too.” Ironically, as the size of stages they played grew, Rowe's gear footprint decreased. “I am one of those types of people,” she told PG. “I get emotional connections to my gear. The idea of switching my rig around gives me so much anxiety.” The simplification of their rigs has only helped sharpened Tetrarch's collective blade. And, specifically, Rowe's reduction in pedals onstage has allowed the young flamethrower to torch crowds with a more immediate, powerful, direct punch to the gut. Before Tetrarch's opening slot for Sevendust at Nashville's Wildhorse Saloon, PG's Perry Bean stopped by to inspect the condensed-but-crushing setups of guitarists Rowe and Fore. Rowe shows off a sneaky upgrade—you'll get plenty of clues in these captions—to her ESPs, allowing them to handle severely dropped tunings. Fore reveals how straight-forward his setup is so he can pull off riffing and singing. And both pile on the praise for their EVH bedrocks of gain. [Brought to you by https://ddar.io/xpnd.rr (D'Addario XPND Pedalboard).]

We analyze the WTF moments from BuzzFeed's first earnings report – including the negative effect of Facebook's audience declines. Plus: We dive into Google Ad Manager's acronym soup and share an audio TL;DR on Google's publisher-focused signals, including PPIDs and ESPs.