Podcast appearances and mentions of craig elbert

Fresh off the plane from this year's SHSMD, Jenny and Shelby Auer, account manager at Hedy and Hopp, share their highlights from the conference in Chicago. They discuss various sessions and speakers, including insights on rural healthcare, brand management, internal communications, data-driven decision-making, and improving the patient experience. They also speak about the importance of learning and sharing experiences within the healthcare marketing industry to make a positive impact.  Connect with Jenny: https://www.linkedin.com/in/jennybristow/  Connect with Shelby: https://www.linkedin.com/in/shelby-wanne/ Connect with our favorite SHSMD speakers: Brad Montague, Keynote Speaker: https://www.linkedin.com/in/brad-montague/ Dr. Pauline Hoffman, St. Bonaventure University and Cattaraugus County Health Department: https://www.linkedin.com/in/pwhoffmann/  Karen Brodbeck, OSF Healthcare: https://www.linkedin.com/in/karenbrodbeck/  Pamela Riddell, Lehigh Valley Health Network: https://www.linkedin.com/in/riddell/  Jeff Stewart, CHRISTUS Health: https://www.linkedin.com/in/jstewart1759/  Ashlie Hilbun, Arkansas Children's: https://www.linkedin.com/in/ashliehilbun/  Tracey Bradley-Simmons, Arkansas Children's: https://www.linkedin.com/in/tracey-bradley-simmons-msn-rn-ccm-31760720a/  Clay Shuffield, Arkansas Children's: https://www.linkedin.com/in/clay-shuffield-548581a6/  Kelly Jo Golson, Advocate Health: https://www.linkedin.com/in/kelly-jo-golson/  Jamey Shiels, Advocate Aurora Health: https://www.linkedin.com/in/jameyshiels/  Mary Cronin, St. Luke's Health System: https://www.linkedin.com/in/mary-cronin-4098a0197/  Joel Philippsen, Columbus Regional Health: https://www.linkedin.com/in/joel-philippsen/  Beth Dawson, Columbus Regional Health: https://www.linkedin.com/in/beth-dawson-3585ba77/  Craig Elbert, Children's Mercy Kansas City: https://www.linkedin.com/in/craig-e-991aa1b/ 

Let's talk about the business of wellness...   My guest today is Craig Elbert, the Co-Founder and CEO of Care/of, a personalised direct to consumer supplement and vitamin brand that helps people build healthy habits. With $12 million in funding under their belts, Craig and his Co-Founder Akash are now on a mission to solve real consumer problems in the category.    In this episode, we talk about finding a Co-Founder that compliments your skillset and what to do when you don't agree on the best launch strategy – create a bootstrapped MVP and iterate, launch the perfect brand with some noise, or... do both?! We also dive into the world of operating a DTC brand, the importance of aesthetics and design, and the impact of COVID-19 on the business, and the wider vitamin and supplement category.   Thank you to our sponsors: The go-to legal firm supporting the wellness industry, Bird & Bird. Modern accountancy firm dedicated to saving you money, GrowFactor. Software booking experts, Mindbody.   To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

In this podcast, Craig Elbert and Mayra Ceja discuss how his experience at Bonobos shaped his leadership style, why his commitment to the lean startup methodology led him to launch a fake company and how he turned plain old vitamins into an instagrammable DTC brand. Care/of raised over $40m from Goodwater, Tusk Ventures, RRE Ventures, and Juxtaposed. -----This episode is sponsored by eToro, the smartest crypto trading platform, and one of the largest in the world. Join myself and 11 million other traders and create an account at eToro.com and build your crypto portfolio the smart way. ------This episode is sponsored by Qtum, the first proof-of-stake smart contracts blockchain. If you're tired of paying high fees on other smart contracts platforms, head on over to http://Qtum.org and start building today your own low fee, solidity smart contract today! -----If you enjoyed this conversation, share it with your colleagues & friends, rate, review, and subscribe.This podcast is presented by BlockWorks Group. For exclusive content and events that provide insights into the crypto and blockchain space, visit them at: https://www.blockworksgroup.io

This week we are lucky enough to have someone on the show, who basically pioneered one of the biggest trends in today’s health & wellness world: personalized vitamins. Craig Elbert, a double Ivy League graduate, has co-founded Care/of, the first personalized vitamin company in 2016 and has changed the way we all think about vitamins and supplements. In less than 4 years, Care/of has grown into a worldwide known brand with millions of customers. Listen on to hear about Craig’s story, why he decided to found Care/of and their overall mission that goes way beyond vitamins!Three Things You Will Learn1) Why Care/of Was BornTraditionally the thought of buying vitamins and supplements was nothing fun or pleasant. It was more of a miserable experience of walking into a store and grabbing something off the shelf with no idea whether it would work or not. This is exactly how Craig felt about vitamin shopping as well, until one day he realized that he could actually change this. Craig figured that the vitamins & supplements industry is perfect for e-commercialization and that he could apply his knowledge in user experience design to create something much better. Which is exactly what he did by building Care/of. From this week's episode, you can learn more about the Care/of experience and how they personalize every users' vitamin pack. Press play now!2) How Care/of Fixes A Broken IndustryThe vitamin and supplement industry has always been quite self-regulating. Meaning that vitamins don't have to go through FDA approval to get on the shelves. Which, unfortunately, leads to companies cutting corners here and there and not being transparent with their customers. Care/of has decided to take a different approach. Their local supply chain team have decades of experience and connections all over the world. They source their ingredients globally, aiming for nothing but the best quality. These ingredients are then shipped to their US manufacturing plants, where they go through several rounds of testing, which is crucial in the process. Listen to the interview with Craig to learn more about Care/of's vitamin "menu" and where they source their ingredients from!3) The Evolution Of Care/ofCraig and his Co-Founder started Care/of as a simple online vitamin company, but it quickly turned out that it will grow into something much bigger. The Care/of team knows that vitamins and supplements are just a piece of the healthy living puzzle. And as they're putting the customer at the heart of the company, they decided to provide support on other fronts as well. Besides selling their products and educating their customers about vitamins and supplements, Care/of also creates content around other aspects of health & wellness. Their ultimate goal is to build an ecosystem where their consumers can get continuous preventive health guidance. Including topics around nutrition, fitness and the science of habit building. Tune in to hear all about the Care/of initiatives and how they are planning to perfect their services in the future!

Craig Elbert, Co-Founder and CEO of direct-to-consumer company Care/of, joins Aaron to discuss the personalized vitamin subscription service.  Aaron and Craig talk about the best and worst parts of entrepreneurship, the improbable journey of making compostable packaging, and having a kid and starting a company at the same time.  Hear what Craig has to say about the future of vitamins and why CBD vitamins are more likely to hit the market before a catch-all super-pill.  Sign up for Care/of at takecareof.com and follow on Instagram @careof. Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt Szatkowski, Jake Honig, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re discussing with another professional with a very impressive career background. In this episode, Kiri talks to Craig Elbert, the co-founder of Care/of, a direct-to-consumer brand specializing in vitamins and supplements. Craig was previously the VP of marketing at the direct-to-consumer men's wear company, Bonobos. Both Care/of and Bonobos are direct-to-consumer companies that don't sell on Amazon and in today's episode, Craig explains what it takes for brands to be in a position where they don’t have to sell on Amazon and he talks about what's special and different about Bonobos and Care/of, that allows them the luxury of not being active on Amazon. Contact Craig Elbert on LinkedIn Learn More about Care/of Use the code BOBSLED for 25% off your first Care/of order. Learn more about Payoneer   Bobsled Marketing Upcoming Events  

Craig Elbert is Co-Founder and CEO of Care/of. Since launch, the company has made it easier and more gratifying for hundreds of thousands of customers to build healthy habits. Prior to Care/of, Craig led marketing at the men’s apparel brand Bonobos. He has an MBA from Wharton and a BA in English Literature from Dartmouth College. Currently, he lives in Brooklyn with his wife, Lauren, and kids, Whit and Bix.Check out what Craig is up to at: https://www.linkedin.com/in/craig-elbert-6978346/

Listen in to learn how Craig raised his chance of success for his startup through clever market research and using what he learned from the Bonobos team. "[Care/Of] came out of an experience of shopping for vitamins and supplements and finding it to be overwhelming, confusing, and at times manipulative. I really just wanted to make it easier for customers to figure out what's right for them." - Craig Elbert. Learn more about this episode of The Mentor Files with Monica Royer at www.monicaandandy.blog/49

Dr. Devgan sits down with Craig Elbert, co-founder and CEO of Care/of. Care/of brings a refreshing honesty and personalization to the vitamin experience. Care/of delivers personalized daily supplement packs to your door monthly. Inside each pack is a mix of vitamins and supplements unique to you and based upon your goals, lifestyle and values. Prior to founding Care/of, Craig Elbert led marketing at Bonobos, where he helped grow the company from 10 employees to over 250. Craig has an MBA from Wharton, where he graduated as a Palmer Scholar, and a BA from Dartmouth College. He lives in New York with his wife and son. Because raising a newborn and launching a company in the same year is maybe a bit draining, he is a fan of the herb Rhodiola Rosea.

Dr. Devgan sits down with Craig Elbert, co-founder and CEO of Care/of. Care/of brings a refreshing honesty and personalization to the vitamin experience. Care/of delivers personalized daily supplement packs to your door monthly. Inside each pack is a mix of vitamins and supplements unique to you and based upon your goals, lifestyle and values. Prior to founding Care/of, Craig Elbert led marketing at Bonobos, where he helped grow the company from 10 employees to over 250. Craig has an MBA from Wharton, where he graduated as a Palmer Scholar, and a BA from Dartmouth College. He lives in New York with his wife and son. Because raising a newborn and launching a company in the same year is maybe a bit draining, he is a fan of the herb Rhodiola Rosea.  

Forgo the vitamin aisle. Care/of is the brand that let's you build daily vitamin packs made to suit your needs. Tune in as we chat Craig Elbert, Care/of's Founder, about their beginnings and the five non-negotiable factors that the team vowed to keep while building the brand.

For two years, Craig Elbert was the Vice President of Marketing at Bonobos, and now he runs a vitamin company. So, what's the connection between great trousers and daily vitamins? Besides Craig, it's the category of Vertical Commerce Brand. Craig experienced first hand the overwhelming lack of clarity in vitamin and supplement stores. With his background at Bonobos, he saw this as an opportunity to use the direct-to-consumer, VCB model to build a brand that people loved. In this episode of Well Made, Stephan talks to Craig about and the first few months of launching of Care/Of and how he's brought his marketing experience to the world of vitamins.