POPULARITY
Categories
CEO & Founder of Hedy & Hopp Jenny Bristow is joined by Senior Digital Producer Suzie Schmitt to discuss a real-world example of AI and automation in healthcare content marketing: the creation of Hedy & Hopp's in-house tool, Hoppywriter. They explore the tool's purpose in increasing efficiency and quality for healthcare marketing blogs, the technical and ethical considerations in its development, and how it ensures humanity remains at the center of content creation. The conversation highlights practical applications of AI to enhance—but never replace—human writers and the efficiency of their processes.Episode notes:Enhancing Human Output with AI: Hedy & Hopp's core philosophy for leveraging AI and automation is to enhance human output and efficiency—not to replace the creative work of humans.The Hoppywriter Tool: A custom-built tool designed to streamline the delivery process of healthcare marketing blogs. It empowers writers by providing all necessary information—high-value keywords, client voice, doctor information, and awards—in one centralized Google Sheet, using a Google App Script as the backend.Efficiency Pipeline for Content Creation: Hoppywriter integrates with tools like Wrike (project management) to pull in SEO keywords and client data, then pushes a fleshed-out brief to the writer, significantly cutting down the time required for editing and writing.Guardrails and Data Safety: Discussion on the critical guardrails for AI tools, including rigorous stress testing with edge cases and ensuring all client data is secure. Hedy & Hopp uses a custom Gemini ecosystem in a Google Cloud account, covered by a Business Associate Agreement (BAA), ensuring data is never used to improve the models and never leaves their data silo.Combating Content Repetition with the Jaccard Index: The Jaccard Index (a metric of similarity between objects) is used to establish a threshold for each client and campaign. This system automatically flags any blog topics or paragraphs that are too similar to past content, ensuring content freshness, which is crucial for complex healthcare topics that can easily become repetitive, like orthopedic surgery.Advice for Incorporating Technology: Organizations seeking to set up similar processes should utilize existing tools, recognize the power of low-code solutions like Google App Script, adhere to strict security protocols for API keys, and hold AI tools to the same fundamental requirements as any other vendor (e.g., antivirus software, web hosting).Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Suzie:LinkedIn: https://www.linkedin.com/in/suzie-schmitt/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
I podden Samhällspulsen möter vi Nedhal Pirababi, som kom till Sverige som flykting 1982 och sedan dess har ägnat sitt yrkesliv åt arbete med migration, integration och stöd till utsatta människor. Han är utbildad socionom och har haft ledande roller inom kommunal verksamhet samt arbetat som rådgivare på Brottsofferjouren. Nyligen besökte han oss i Tyresö, där han berättade om sitt liv, sina erfarenheter och sitt författarskap. Han är aktuell med romanen Den obarmhärtige förkunna-ren, som skildrar kvinnors liv i patriarkala samhällen, barnäktenskap och svåra prövningar men också kärlek, styrka och försoning. Programledare: Rachid El Mounacifi
Zweiter und letzter Teil mit dem Nationaltrainer sowie dem Chefcoach einer Vereinsmannschaft in Vanuatu im Südpazifik, Lars Hopp. Wie sich der Fußballlehrer direkt nach kurzer Zeit schon unsterblich machte und dem Land nach einem schweren Erdbeben mit Todesopfern wieder neue Hoffnung schenkte.Außerdem reden wir darüber, wie er eine Mannschaft führt, warum er beispielsweise die zuvor vorhandene Distanz zwischen Spielern und Trainer verringern möchte.Aber auch, welche grundsätzlichen und strukturellen Herausforderungen Hopp überwinden musste. Und wir reden über seinen FIFA-Job in Usbekistan, seine Arbeit als U-Nationaltrainer in Estland.___Gefällt Dir das Format und möchtest Du auch einmal mit Bundesligatrainern am virtuellen Stammtisch reden? Dann unterstütze uns bitte, IKDT am Leben zu erhalten, kommin den PREMIUM SUPPORTERS CLUB und sichere Dir als Dankeschön exklusive Vorteile. Alle Infos dazu erhältst Du in Podcastfolge #165.Für weitere Informationen zu Gesprächspartnern, Gewinnspielen oder dem direkten Draht in die Sendung folge einfach unseren Social Media Kanälen:Youtube: Im Kopf des TrainersTik Tok, Instagram & Facebook: @imkopfdestrainersTwitter: Stephan Schäublewww.imkopfdestrainers.dewww.schaeuble-tv.dewww.das-prisma.deHerzlichstDein Stephan
Under rubriken En del av det hela får du ta del av tankar som väcks under mitt arbete med boken med samma namn, möta några av de personer jag intervjuar för den och även göra återbesök hos tidigare poddgäster som jag pratat med på angränsande teman. Det sjätte poddavsnittet är en inspelning av mitt blogginlägg om skillnaden mellan ett passivt "trisslottshopp" och ett konstruktivt, radikalt, aktivt, trotsigt hopp som vi själva skapar genom att agera för den värld vi tror på, liksom om sambandet mellan det trotsiga hoppet och vår existentiella hälsa. Inspirationstips på temat hopp: Boken Aktivt hopp av Joanna Macy & Chris Johnstone Boken Hopp av Rebecca Solnit Filosofiska rummet, avsnittet Hoppets filosofi – har vi en plikt att hoppas? Podcasten I tolfte timmen, avsnitt 2 (Att lyfta handen från plattan) Podcasten Jord är du, särskilt avsnitt 120 (Världsfrånvänt eller rimligt hopp) och 138 (Hopp eller inte hopp) Podcasten We are the great turning med Joanna Macy & Jessica Serrante Vetenskapsradion Klotet, särskilt avsnittet Så stärker vi hoppet om framtiden – genom handling
Reach out to Tad Hopp Sober Coach Podcaster and YouTubeCreator Person in Long Recovery:https://www.instagram.com/magicaltadrigal/What That Drink Cost Me:https://podcasts.apple.com/us/podcast/what-that-drink-cost-me/id1829187266Recovery literature (quit-lit) recommendation:Blackout: Remembering the Things I Drank to Forget by Sara Hepola- https://a.co/d/01aMU1qE Best piece of Recovery Advice: Don't quit until the miraclehappens! Song that symbolizes Recovery to Tadd: Fight Song by Rachel Platten - https://youtu.be/xo1VInw-SKc?si=48NquIBaU6mEeQsz TakeawaysTad Hopp has over eight years of sobriety.He serves the recovery community as a sober coach and podcaster.His podcast, 'What That Drink Cost Me,' discusses the impact of alcohol.Community and connection are vital for recovery.Tad's Thanksgiving incident was a turning point in his sobriety journey.He emphasizes the importance of vulnerability in recovery.Tad found running as a healthy outlet in sobriety.He met his husband through a sober softball league.Forgiveness of past actions is a work in progress for Tad.Tad's story highlights the transformative power of recovery. SummaryIn this episode of The Way Out Podcast, Tad Hopp shares hisjourney of recovery from alcohol addiction, highlighting the importance ofcommunity, vulnerability, and personal growth. With over eight years ofsobriety, Tad discusses the pivotal moments that led him to seek help,including a Thanksgiving incident that served as a wake-up call. He emphasizesthe role of connection in recovery, the challenges he faced, and the successeshe has achieved, including finding love and launching a recovery podcast. Tad'sstory is a testament to the transformative power of sobriety and the importanceof sharing one's journey to inspire others.Don't forget to check out “The Way Out Playlist” available onlyon Spotify. Curated by all our wonderful guests on the podcast! https://open.spotify.com?episode/07lvzwUq1L6VQGnZuH6OLz?si=3eyd3PxVRWCKz4pTurLcmA (c) 2015 - 2026 The Way Out Podcast | All Rights Reserved. ThemeMusic: “all clear” (https://ketsa.uk/browse-music/)byKetsa (https://ketsa.uk)licensedunderCCBY-NC-ND4.0(https://creativecommons.org/licenses/by-nc-nd)
I det här avsnittet öppnar vi telefonslussarna för allt som hör kärleken till den spirande, den svåra, den saknade och den varma vänskapskärleken. Lyssna på alla avsnitt i Sveriges Radios app. Vem vill du skicka en kärlekshälsning till? Inför Alla hjärtans dag pratar vi kärlek. Om hur vi håller hoppet uppe när det känns långt till tvåsamhet, om modet att fortsätta tro på möten, och om styrkan i att finnas för varandra.Visste du att dagen i Finland kallas Alla hjärtans dag för vänskapsdagen – ystävänpäivä? Där firas inte bara den romantiska kärleken, utan också vänskapen och omtanken. Det inspirerar oss! I en tid när nyhetsflödet ofta är tungt behöver vi hjälpas åt att sprida ljus, lyfta varandra och dela berättelser som värmer. Så ring in och skicka din kärlekshälsning!Om vänskap, kärlek och pepp med Pia HerreraRing eller mejla oss, på karlavagnen@sverigesradio.se eller skriv till oss på Facebook och Instagram. Telefonslussen öppnar kl. 21.Programmet startar ca kl. 21:40.
Fußballlehrer Lars Hopp ist Nationaltrainer und Vereinstrainer in Vanuatu, nordöstlich von Australien.Davor arbeitete er u. a. für den Bundesligisten FC St. Pauli oder den VfB Lübeck, war viele Jahre U- Nationaltrainer in Estland und FIFA Entwicklungscoach in Usbekistan.In der ersten von zwei Folgen reden wir über seine Doppelrolle in Vanuatu. Einen der beiden Jobs hat er direkt wieder gekündigt, aber diese Kündigung widerrufen. Was alles passiert ist, erzählt Hopp ausführlich.Was grundsätzlich die größten Hürden sind, um überhaupt Spiele in der OFC Professional League absolvieren zu können. Wie er mit seinem Team, das jetzt auch über Profi-Bedingungen verfügt, gegen Teams aus Neuseeland und Australien mithalten will. ___Gefällt Dir das Format und möchtest Du auch einmal mit Bundesligatrainern am virtuellen Stammtisch reden? Dann unterstütze uns bitte, IKDT am Leben zu erhalten, kommin den PREMIUM SUPPORTERS CLUB und sichere Dir als Dankeschön exklusive Vorteile. Alle Infos dazu erhältst Du in Podcastfolge #165.Für weitere Informationen zu Gesprächspartnern, Gewinnspielen oder dem direkten Draht in die Sendung folge einfach unseren Social Media Kanälen:Youtube: Im Kopf des TrainersTik Tok, Instagram & Facebook: @imkopfdestrainersTwitter: Stephan Schäublewww.imkopfdestrainers.dewww.schaeuble-tv.dewww.das-prisma.deHerzlichstDein Stephan
Die TSG Hoffenheim ist das Team der Stunde – dennoch müssen wir einiges Unschönes besprechen: Was ist in der Vereinsführung schon wieder los? Geht Andi Schicker doch? Außerdem analysierten wir Andrej Kramarics Behauptung, die TSG habe den „besten Kader der letzten zehn Jahre“.Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.
Die TSG Hoffenheim ist das Team der Stunde – dennoch müssen wir einiges Unschönes besprechen: Was ist in der Vereinsführung schon wieder los? Geht Andi Schicker doch? Außerdem analysierten wir Andrej Kramarics Behauptung, die TSG habe den „besten Kader der letzten zehn Jahre“.Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.
Yra utlovas, värre än vanligt. Hopp in! Hosted on Acast. See acast.com/privacy for more information.
100-åriga fanor i arkiven skildrar hur konstfullt hantverk, ideologier och gemenskap gav människor kraft att stå upp för värderingar och förändring. Lyssna på alla avsnitt i Sveriges Radios app. Följ fanornas väg från slagfältets maktsymbol till folkrörelsernas gemenskapsbärare. I ett arkiv i Gävle öppnas ståldörren till ett magasin med över 800 föreningsfanor, standar och banderoller – textila konstverk i siden och ylle, målade och broderade för att bäras i tåg, möten och högtider.Här förklaras skillnaden mellan fana och standar, hur stångens placering styr hur motivet syns, och varför materialitet spelar roll när en gemenskap behöver något fysiskt att samlas kring.Forskaren Karin Tetteris på Armémuseum har skrivit en avhandling om militära fanor på 1600-talet, som fungerade som delegation av makt från regent till förband, med heraldiska vapen och också hade en psykologisk funktion på 1600‑talets slagfält – fanan skulle alltid synas för att inge hjärta och mod.I arkivet finns också föreningslivets symboler: arbetarrörelsens motiv, en textilarbetarfana målad av Ida Mellgren och ett standar från rörelsen för kvinnors politiska rösträtt, där Justitia med vågskålen blir bild av rättvisa och målmedveten organisering. Protokoll från 1916 visar hur material beställdes och broderiet gjordes tillsammans – ett tidsdokument över kollektivt arbete och demokratiska landvinningar.Reporter: Joacim Lindwalljoacim.lindwall@sr.seProducent: Lars Broströmlars.brostrom@sr.se
Jenny Bristow, CEO & Founder of Hedy & Hopp, is joined by Ben Riggs, Content Manager at Kettering Health, to discuss the current state of AI and content marketing in healthcare. They explore the healthy tension between the excitement and fear of rapidly advancing AI tools, how marketers are leveraging Large Language Models (LLMs) for content creation and strategy, and the importance of centering consumer trust in an age of AI-generated content.Episode notes:The AI Tension in Healthcare Marketing: Discussion on the "mind-blowing" capabilities and "alarming" risks of new AI video tools (like Arcads), and the fear of increasing distrust in the medical community due to easily generated, inauthentic content.Decreasing Consumer Trust Online: A new eMarketer report shows that consumer trust in online content is decreasing due to the quick growth of AI-generated content in written, video, and image formats.The Evolution of AI Application: Ben details moving from using AI for basic research and data aggregation to leveraging Large Language Models (LLMs) to investigate existing content and strategically find the "consumer gap" for new, relevant content.NotebookLM as a Productivity Booster: Highlighting NotebookLM as a helpful tool for content writers, describing its utility for safe, precise, investigative thought-partner conversations, writing long-form content, and creating podcasts to help easily digest materials.Prioritizing Foundational Marketing: Emphasizing the importance of strong basic SEO and practitioner practices (keywords, schema) before focusing solely on optimizing content for new AI strategies like GEO (Generative Engine Optimization).The Strategy of Dual Optimization: The Kettering Health team's strategy is to "write both for humans and for humans using AI," prioritizing human-readable, scannable content that is informative and front-loaded with value.Re-Energizing Audience-Centric Content: The shift towards phrase-based search in LLMs has reinforced the need for robust persona development and audience-oriented messaging, proving that the foundation of effective content marketing remains "basic marketing" (user journey, messaging strategy).Looking to a Future of Trust and Responsible AI Adoption: Looking ahead, the hope is for the healthcare industry to adopt a definitive posture on responsible AI engagement, focusing on infrastructure and clear conversations about limits to ensure that AI utilization cultivates and maintains consumer trust.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Ben:LinkedIn: https://www.linkedin.com/in/bendriggs/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
Ellen Wangerheim är klar för Manchester United. Hammarby får runt sju miljoner kronor, ett nytt transferrekord i OBOS Damallsvenskan. 23 svenskar spelar nu i WSL, fler än från något annat land. Det säger något om var pengarna finns och var framtiden byggs. Men vad händer här hemma i Sverige? Hur använder klubbarna sina pengar? Investerar de för att växa, eller säljer de bara vidare? Kan ligan helt enkelt bli det den en gång var? En liga där vi inte bara fostrar, utan också behåller och lockar stjärnor. Med: Amanda Zaza Programledare: Demir Lilja
Finns något hopp om bättring på SiS-hemmen? Jessica Söderstrand och Michael Himmlegaard har tidigare jobbat på SiS-hem och varnar nu för allvarliga missförhållanden. Vi pratar om vad hemmen som Statens institutionsstyrelse ansvarar för är och bör vara, övergrepp på barn, hur visselblåsare systematiskt tystas, vad som krävs för att förändring ska ske och mycket mer. Följ Michael Himmlegaard via @himmlegaard på Instagram och Jessica Söderstrand på LinkedIn för mer om ämnet. Yoshi's Podcast hittas på Spotify, Apple Podcasts, YouTube och andra poddplattformar. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aljosja.substack.com
Well the dust has settled and the whole gang has finally indulged in the finale of one of Netflix's Premiere shows in Stranger Things. There is lots of argument online whether the ending was perfect, fraught with bad acting, rushed, full of plot holes or just overloaded with easter eggs and classic references to the time in which this is all supposed to be happening. How will the boys here at Good Enough Gaming proclaim their feelings on the final season?! Will it get a Max score, like an Eleven out of ten? Will we scream into the Mike with anger and confusion? Take a Luc-as we give the Upside Down a good Dustin to uncover all the secrets and theories abound, and maybe offer a few of our own. So, Hopp and Re-Joyce as it is time for the final Stranger Things episode to begin!
Wir haben Andrej Kramarics 10-jähriges Jubiläum gefeiert, den Sieg gegen Leverkusen analysiert und außerdem aktuelle Gerüchte rund um Grischa Prömel eingeordnet. Diese Folge wurde am 20. Januar aufgezeichnet.Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.
Tíz évvel ezelőtt még Kiss Ádámnak tartotta a súgótáblát, ma a Hoppá! Show alapítója. Egy beszélgetés Hamar Donáttal önismeretről, karrierről, fiatalon kötött házasságról és egy országos műsor születéséről.Bővebben a vendégről: https://hoppashow.hu/
Wir haben Andrej Kramarics 10-jähriges Jubiläum gefeiert, den Sieg gegen Leverkusen analysiert und außerdem aktuelle Gerüchte rund um Grischa Prömel eingeordnet. Diese Folge wurde am 20. Januar aufgezeichnet.Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.
Jenny Bristow and Vice President of Data & Technology Mark Brandes of Hedy & Hopp discuss their proprietary solution, Epic UTM Connect*, developed to help healthcare marketers bridge the long-standing data gap between digital marketing campaigns and patient acquisition and revenue within their Electronic Health Record (EHR) system. They explain the challenges of achieving true marketing ROI in a privacy-forward world and detail how this one-time project allows for patient-level attribution and improved performance measurement.Episode notes:The Data Disconnect: Hedy & Hopp created Epic UTM Connect to help healthcare marketers overcome the persistent struggle to access and show true business impact data (patient appointments, revenue) versus engagement metrics marketers can break down by UTM parameters.What Epic UTM Connect Is: A tool that captures UTM parameters from digital campaigns, packages them, and securely inserts them into the Epic patient record.Achieving True ROI: The ability to track a patient's journey from a marketing touchpoint all the way through appointment and fulfillment to calculate the return on investment (ROI).Easy & Fast Implementation: The tool is fast and lightweight to implement and doesn't require Hedy & Hopp to gain analyst access to Epic. Implementation only requires access to website analytics and the CMS.Technology & Compliance: The solution is HIPAA compliant and secure, leveraging the healthcare organization's existing Business Associate Agreement (BAA) with Epic. It works with any web analytics platform (Google Analytics, Adobe Analytics, Site Improve, etc.) by pulling data directly from the website.Use Case Requirements: The solution's effectiveness is dependent on the organization having a consistent and well-defined UTM parameter strategy in place.Attribution Limitations: The tool primarily provides last-touch attribution, meaning it will not capture the source of every conversion and will show gaps in the full multi-touch patient journey.Standalone Value: Epic UTM Connect is a standalone, one-time implementation that is valuable for improving visibility and does not require healthcare marketing teams to use other Epic marketing tools.Learn more about Hedy & Hopp's Epic capabilities: https://hedyandhopp.com/our-expertise/epic-for-healthcare-marketing/ Contact Hedy & Hopp to chat with us about how Epic UTM Connect can support your marketing efforts: https://hedyandhopp.com/connect-with-us/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Mark:Email: mark.brandes@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/markbrandes/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.*Epic®, Epic Systems, and related product names and logos are trademarks or registered trademarks of Epic Systems Corporation. This content is not affiliated with, sponsored by, or endorsed by Epic Systems Corporation.
Den 12 september 2023 mördades 23-årige Mogos utanför sitt hem i Uppsala. Utredningen kom till vägs ände och blev kallt men polisen sätter nu hoppet till ett outrett DNA-spår. Lyssna på alla avsnitt i Sveriges Radios app. Kalla fall förknippar många kanske med mord som skedde för länge sedan men så behöver det inte vara. Flera mord från ”svarta september” 2023, då tolv personer dödades av gängrelaterat våld, är ouppklarade och ligger hos polisens Kalla fall-grupper eller är på väg att överlämnas dit. Ett av dem är mordet på 23-årige Mogos i Uppsala. Han sköts ihjäl i sitt trapphus i Sala backe en tidig morgon. Polisens teori är att Mogos inte var den egentliga måltavlan. Den dagen skulle han som vanligt till jobbet i hemtjänsten. ”Han skulle börja klockan sju men han kom inte, jag ringde och ringde och blev orolig för det var inte typiskt honom”, säger Mogos chef Helena Tyrland på Sävja hemvård. En person har suttit häktad misstänkt för medhjälp till mordet men i nuläget är ingen misstänkt och i somras lämnades utredningen över till Kalla fall-gruppen. Men det finns hopp om att komma vidare. Just nu testar polisen ett tidigare outrett DNA-spår från brottsplatsen från en okänd person. ”Det skulle i alla fall kunna vara ganska så sannolikt att den personen har någonting med mordet att göra”, säger Mikael Eriksson, chef för Kalla fall i Region Mitt. I avsnittet medverkar också Degol Embaye, målsägandebiträde för Mogos familj. Programledare: Petra Berggren och Linus LindahlProducent: Jenny HellströmReporter: Fanny HedenmoLjudtekniker: Johan HörnqvistKontakt: p3krim@sverigesradio.seTipstelefon: 0734-61 29 15 (samma på Signal)
Climate fiction skildrar hur människor och samhällen hanterar en uppvärmd värld. Maja Lundes böcker är ofta mörka, men söker efter hoppet i oss alla. Lyssna på alla avsnitt i Sveriges Radios app. Berättelser om anpassning och överlevnad kan ge oss smarta lösningar och inge hopp i en värld där vi förändrar klimatet. Men climate fiction har också kritiserats för att måla upp dystopier som skapar klimatångest hos läsaren. I Klotet träffar vi den norska cli-fi-författaren Maja Lunde, som menar att det är skönlitteraturens uppgift att spegla dom känslor vi har när det kommer till klimatkrisen. Vi hör också Paul Tenngart, litteraturvetare vid Lunds universitet, och Sara Sällström, vetenskapsreporter.Programmet är en repris från 29 oktober 2025.Reporter: Karin GyllenklevProducent och programledare: Peter Normark
Schon zum dritten Mal fand in Romanshorn TG ein Christbaumwerfen statt. Die Teilnehmenden dürfen ihren Christbaum mitbringen oder einen ausleihen und diesen dann so weit wie möglich werfen. Weiter: · Jahresrückblick 2025: In Brienz GR mussten sich die evakuierten Berwohnerinnen und Bewohner fragen, ob sie definitiv aus ihrem Dorf wegziehen wollen.
Det är slutet av december, och 2025 går mot sitt slut. Snart kliver vi in i ett nytt år, fyllt av nya möjligheter. Många bär med sig nyårslöften och drömmar inför det som väntar. Hopp om förändring. Om nystart. Men för vissa räcker det inte. Vissa vill ha mer.Tänk om du kunde utföra en dödlig lek — en ritual som ger dig svaret på vilken fråga som helst. Stor eller liten, banal eller livsavgörande. Allt du behöver göra är att tillkalla en varelse så skräckinjagande att blodet i dina ådror fryser till is. Och detta måste ske på självaste nyårsafton.Frågan är: skulle det vara värt det?Fall: Nyårsleken[REKLAM] Länk Patreon: https://www.patreon.com/spoktimmenKontaktInstagram: @spoktimmen@linnek@jennyborg91 Facebook: Spöktimmen Mail: spoktimmenpodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.
Ett specialprogram med julvärden Lena Nordlund. Från Roy Orbison till Stevie Wonder julmusik som speglar samhällsfrågor och önskan om ett bättre år. Lyssna på alla avsnitt i Sveriges Radios app. Julmusik är mer än bjällror och glittrande melodier. I det här specialprogrammet möter Lena Nordlund Magnus Carlson från Weeping Willows, en artist som tar högtiden på allvar och ser musiken som en spegel av både glädje och sorg. Samtalet rör sig från klassiska ballader med stråkar till punkens råa realism och vidare till låtar med starka samhällsbudskap. Här finns Roy Orbisons enda julsång, Frank Sinatras stämningsfulla klassiker och Stevie Wonders vision om fred under Vietnamkrigets dagar. Julen är en tid av kontraster – förväntan och fest blandas med ensamhet och eftertanke. Därför blir de mest minnesvärda jullåtarna ofta de som bär på ett stråk av melankoli och hopp. Programmet utforskar varför sentimentala toner och allvarliga texter fortsätter att beröra, och hur julmusik kan bli en plats för både tradition och reflektion.Programledare: Lena Nordlundlena.nordlund@sr.se
Nyheter och fördjupning från Sverige och världen. Lyssna på alla avsnitt i Sveriges Radios app.
Jenny Bristow and Senior Digital Producer Suzie Schmitt of Hedy & Hopp discuss the pervasive, yet often misunderstood, risks of tech dependencies for healthcare marketers. They explain what happens when single points of failure like AWS and Cloudflare experience outages, examine the instability of the internet's open-source foundation, and explain why these issues uniquely impact healthcare organizations. Learn actionable steps to create, document, and execute a disaster plan to mitigate operational and compliance risks.Episode notes:Understanding Tech Dependency Risks: How the internet's "Jenga tower" of dependencies creates massive ripple effects from a single breakCloud Monopolies and Backup Strategy: The risk of relying on three major cloud providers (AWS, Azure, GCP) and the need to have your website backup on a separate infrastructure from your production environmentThe Open-Source Developer Issue: The unsustainability of large enterprises depending on unpaid, volunteer open-source developersCloudflare Explained: How this intermediary service facilitates a secure and faster internet, and what happens when it failsThe Responsibility of Covered Entities: The HIPAA breach notification clock starts when an outage occurs, so it's important to clearly document the timeline of eventsCreating a Disaster Plan and Crisis Communication Strategy: The necessity of defining roles and establishing a communication plan for an inevitable failureDocumenting Dependencies: Steps to list and track all dependencies so that you can quickly assess if an outage impacts your websiteMarketing's Role in Security: Why outage communication falls to the marketing team and the need for close alignment with IT on the disaster planConnect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Suzie:Email: suzie.schmitt@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/suzie-schmitt/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
Barndiabetes: vardag, kunskap & hopp. Hur är det egentligen att leva med barndiabetes – både som familj och som vårdpersonal som följer barnets resa?I veckans avsnitt möter vi en erfaren diabetessjuksköterska och en förälder till ett barn med diabetes, i ett varmt och öppet samtal om livet före och efter diagnosen.Vi pratar om:✨ De första tecknen – när något inte känns riktigt som vanligt✨ Hur diagnosen förändrar vardagen✨ Hur man som familj hittar sina rutiner, sitt mod och sin styrka✨ Vad som faktiskt gör skillnad i barnets behandling och trygghet✨ Hur vården och familjen tillsammans skapar en trygg väg framåtDet är ett avsnitt fyllt av både praktisk kunskap, igenkänning och hopp – för dig som själv är förälder, möter barn i ditt arbete eller bara vill förstå mer om en av de vanligaste kroniska sjukdomarna hos barn.
Yaron Orenstein is the Co-CEO of Hopp.co, a Wix company that provides a next-generation “link-in-bio” and online presence platform for creators, professionals, and SMBs. He's a seasoned executive with over 20 years of experience across consumer, mobile, enterprise, and IoT businesses. Yaron is also a serial entrepreneur (CEO at Olibya Labs, previously at POPS) and deeply passionate about the creator economy. This show is brought to you by HighLevel get 30 days for free using the link below: https://lnkd.in/gytNmse2
Denhär veckan pratar vi om:• Vad ett fredsavtal i Ukraina kan betyda: Vad händer med försvarsbolagen och vilka aktier kommer att dra? • Hur Nvidia krossade förväntningarna och lättade en aning på oron om att vi befinner oss i en AI-bubbla. • Tre faktorer under december och januari – som nästan alltid ger kursrally under året.
Nyheter och fördjupning från Sverige och världen. Lyssna på alla avsnitt i Sveriges Radios app.
Avsnitt 307 är här och Emma har haft en planlös helg. Anna har varit på konsert och haft en betydligt mer livlig helg! Vi pratar lite om vinterns planer med hästarna, Anna får beröm av Emma och vi bjuder på en veckans Hans. Ni får en uppdatering om Bella, som gjort något RIKTIGT busigt när Emma kvällsmockade i hennes och Vildas box... Vi tar dessutom upp en orättvis uteslutning frånMissa inte ZacZess BLACK WEEK: https://www.zaczess.com/KOD: elfstrand ger extra rabatt till och med 2025-11-26Ni hittar oss på Instagram: @systrarnaelfstrand @emmaelfstrand @annaelfstrand Vår TikTok: https://www.tiktok.com/@elfstrands?_t=ZN-8wH0W5fzlPm&_r=1Vår Youtubekanal: https://www.youtube.com/user/EmmaElfstrandEftersnacksgruppen på Facebook: https://www.facebook.com/groups/2188017021356231Länk till vår merch: https://shirtpod.se/collections/systrarna-elfstrands-hastpodd/Systrarna-Elfstrands-H%C3%A4stpodd?fbclid=IwAR1tE0cWUz5YGnsO-FxwapBXitw_Cim-cC6mKU7zy3RT6HlBOrK3j3khFX4 Hosted on Acast. See acast.com/privacy for more information.
Nu lovar techjättarna återigen att de ska rädda världen. Men baksmällan från 10-talets teknikoptimism har lärt oss något som gör att det kan gå bättre den här gången, skriver entreprenören och föreläsaren Judith Wolst. Inläsare: Jörgen Huitfeldt
Hedy & Hopp CEO & Founder Jenny Bristow, Director of Growth Marissa Gurrister, Senior Account Manager Shelby Auer, and Growth & Operations Manager - Practice Division Abby Davis recap the key trends, popular sessions, and main takeaways from The Healthcare Interactive Conference (HCIC) 2025 in Las Vegas.HCIC 2025 was full of energy and innovative content, with a major buzz surrounding Jenny's Learning Lab covering marketing and ROI tracking tools available within Epic. Several sessions stood out, including the CMO panel that included Stuart Dill from Vanderbilt. He spoke about brand preference, awareness, and consideration, emphasizing that marketers need to position campaigns differently for each phase. The Mount Sinai social media team, including manager Brian Crowley and coordinator Suzy Qiu, presented a highly praised, interactive session titled "The Camera-Ready Physician" that detailed their boot camp method for coaching physicians to create unscripted, organic short-form video content. Vanessa Hill from Beth Israel Lahey Health and Reba Thompson from WG Content shared their story of replatforming 17 websites, which they creatively framed as a "choose your own adventure" for the audience. Another speaker who creatively presented was Kevin Snyder, CMO at Nicklaus Children's Hospital, who showed up to his Automation Meets Empathy session in a superhero cape.Beyond the sessions, key industry challenges discussed on the conference floor included the complexity of navigating patient privacy and compliance when teams are siloed, and the urgent need for new strategies in content optimization to rank highly in the difficult landscape of SEO, GEO, and zero-click search results.Looking ahead, the biggest takeaway overall from attendees, as noted by Jenny, is that healthcare marketers are being continuously asked to do more with smaller budgets, requiring teams to develop creative solutions and maximize assets as they look ahead to 2026.For those who missed it, Hedy & Hopp's popular Learning Lab "Epic for Marketers" will be presented as a webinar on November 20. Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Marissa:Email: marissa.gurrister@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/marissa-gurrister/ Connect with Shelby:Email: shelby.auer@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/shelby-wanne/ Connect with Abby:Email: abby.davis@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/adavis513/ Register to attend “Unlocking Epic for Marketers,” a free webinar on November 20 hosted by Jenny: https://hedyandhopp.com/Epicwebinar/ Purchase a hand painted sweatshirt created by our former Artist in Residence Lauren Younge: https://www.laurenyounge.com/store-lauren-younge-art/painted-crewnecks Follow floral artist Annie Kuhn with Verde Designs: https://www.instagram.com/verdestl/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
11/05/2025 - Brad Hopp -on how his tea and coffee company funds anti-human trafficking efforts
Zachary Hopp is the Director of Analytics & Strategy for Arkansas State's Ryan Pannone. In this film session episode, he shares small-sided games and teaching points for improving players' skills and decision-making for free-flowing offense.Click to watch the film sessionThis episode is sponsored by the Dr. Dish Basketball Shooting Machine. Mention "Quick Timeout" and receive $300 off on the Dr. Dish Rebel, All-Star, and CT models. Get $100 off the IC3 Basketball Shot Trainer with the code TONYMILLER (or click this link).If you're already using tools like FastDraw, FastScout, or FastRecruit—you know how essential they are to your workflows. And now that they're fully part of the Hudl ecosystem, they're more powerful than ever. From film and play diagrams to scouting reports and custom recruiting boards, everything flows together. One system. Built for high-performance programs. Learn more at hudl.com/aquicktimeout. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Join Brad Hopp and Richard Harris on Truth & Liberty as they expose the horrors of human trafficking and share how faith, action, and Teshuah Tea are rescuing lives. Discover how you can stand against evil and empower survivors today. Subscribe to our newsletter: https://www.truthandliberty.net/subscribe Get "Faith for America" here: https://store.awmi.net/purchase/tal102 Donate here: https://www.truthandliberty.net/donate Original Air Date 10-17-25
Join Brad Hopp and Richard Harris on Truth & Liberty as they expose the horrors of human trafficking and share how faith, action, and Teshuah Tea are rescuing lives. Discover how you can stand against evil and empower survivors today.Subscribe to our newsletter: https://www.truthandliberty.net/subscribe Get "Faith for America" here: https://store.awmi.net/purchase/tal102Donate here: https://www.truthandliberty.net/donate
Hedy & Hopp CEO & Founder Jenny Bristow, Marketing Manager Brenda Cross, and Director of Growth Marissa Gurrister recap SHSMD Connections 2025, sharing key takeaways and memorable sessions.Brenda highlights the agency's standout conference booth, featuring art prints by Hedy & Hopp's 2025 Artist in Residence H. Ward Miles, fresh florals by Annie Kuhn with Verde Designs, and custom painted sweatshirts for the team by Lauren Younge.Marissa discusses common challenges in healthcare marketing, like measuring performance and fostering innovation, drawing insights from Tucker Bryant's keynote on the power of erasure poetry. Jenny praises Washington University's session on integrated data, led by Verna Ehlen and Molly Bailey, for its practical approach. Brenda's favorite session "Beyond the Campaign Launch: Why Your Experience IS Your Marketing” emphasized the crucial relationship between marketing, clinical leadership, and operations, stressing that the patient experience dictates your brand. Key strategies included journey mapping and unbiased mystery shopping.The Hedy & Hopp team also led a pre-conference workshop on advanced patient privacy.The overarching theme from SHSMD 2025 was the power in prioritization, focusing on initiatives that truly drive progress for healthcare organizations.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Brenda:Email: brenda.cross@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/brendaecross/ Connect with Marissa:Email: marissa.gurrister@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/marissa-gurrister/ Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/. If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
00:00:00 - Képregények00:01:45 - Itt a hideg00:04:12 - EU-s törvényjavaslat az üzenetküldő alkalmazásokra00:08:35 - End-to-end encryption00:10:35 - Encrypted telefonok és beépített akkumulátorok00:18:33 - USB-C az iPhone Air-en és ProRes videó00:23:52 - Hoppá! Show00:26:58 - Vágott tartalmaink, változások és interakciók hiánya00:47:54 - YouTube Premierek00:52:07 - Befejezés
Fredsaktivisten Mika Almog tror att en lösning är nära. Palestinas ambassadör i Sverige hyllar Trumps plan. Tusen miljarder till tåg och vägar. Krav på lagändring kring strypsex. Och imam sparkas efter avslöjande. Programledare: Staffan Dopping.
Hedy & Hopp CEO & Founder Jenny Bristow, along with Director of Data & Technology Mark Brandes, Director of Activation Lindsey Brown, and Marketing Analyst Cassie Haxton, discuss Hedy & Hopp's experience becoming the first marketing agency to achieve Epic certification and the various opportunities for healthcare marketers to leverage Epic tools in their daily work.Our Epic certification journey, spanning four years of relationship-building with Epic, was driven by Epic's recognition of marketers' importance in patient experience and the demand from clients for certified partners. Marketers can effectively use Epic tools to enhance patient experience and communication strategies, with messaging capabilities that engage both current and prospective patients. Epic offers a wealth of data for demonstrating ROI, tracking patient acquisition, and showing the impact of marketing campaigns. While the platform itself has a visually-outdated interface, its structure and depth is highly sophisticated. Implementing features in Epic is not an easy undertaking, but having an overall understanding of the system has the potential to be extremely valuable to healthcare marketers.If you are interested in learning more about using Epic for your marketing, we are hosting an in-person Learning Lab on Epic and marketing analytics at The Healthcare Interactive Conference (HCIC), with registration opening soon. We are also offering a free virtual session covering the same content from HCIC shortly after the conference. Sign up at HedyandHopp.com/EpicWebinar. Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
Hedy & Hopp CEO & Founder Jenny Bristow chats with Hedy & Hopp's new Director of Growth Marissa Gurrister about how to strategically implement influencer marketing as a tactic in your campaigns, offering insights into case studies, challenges, and best practices. The discussion covers understanding various types of influencers in healthcare marketing, exploring how it differs from traditional social media influencing, and discovering the power of patient advocates (parents/family), physicians, and micro-influencers in healthcare campaigns. Marissa and Jenny highlight campaign successes, including case studies that humanized care and built community trust through patient and patient advocate stories, drove engagement with preventative services using traditional social influencers, and addressed public perception to increase appointment bookings through physician-led content. The conversation also delves into navigating challenges and risks, including HIPAA compliance and best practices for paying influencers. Finally, Marissa and Jenny share best practices for campaign development, emphasizing the importance of vetting influencers, balancing brand messaging with authenticity, and diversifying influencer voices.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
Det som händer i Gaza är ett folkmord. Det säger nu en oberoende grupp inom FN. I deras nya rapport skriver de att israeliska myndigheter och dess säkerhetsstyrkor har begått flera brott inom ramen för det som klassas som folkmord. Israel själva nekar till anklagelserna och anser att FN-gruppen borde upplösas. Samtidigt så har Israel i veckan gått in med en markinvasion i Gaza stad, med stöd från USA. Den amerikanske utrikesministern Marco Rubio tror att den nya invasionen kan leda till vapenvila inom några veckor. Hur kan FN-gruppens rapport påverka det som sker i Gaza? Vad innebär den nya markinvasionen och kan den leda till en ny vapenvila? Gäst: Nivette Dawod, utrikesreporter på Aftonbladet. Programledare och producent: Jenny Ågren. Klipp från: BBC News, CNB News. Avsnittet är inspelat under förmiddagen den 17/9.
Jenny Bristow of Hedy & Hopp offers practical tips for healthcare marketers to enhance their professional presence and credibility by enhancing their setup and background for video conference calls on Zoom, Google Meet, and other platforms. Learn ways to optimize your video background, lighting, and camera setup to best represent the brand and the personality that you want people to remember. There are many simple, cost-effective ways to improve your video call background, no matter how small or large your space. Try creating visual depth with plants or frames of varied heights, or even try adding peel-and-stick wallpaper. Play with your lighting—experiment with natural light, lamps, and even a second monitor displaying a white screen to achieve the best lighting setup. Always ensure your camera is at eye level and that you're looking directly into it for a more engaging interaction, and make sure your camera lens is clean. To avoid a monochrome look, try incorporating art, photos, or even sophisticated posters to add visual interest and personality. For back-to-back professional meetings, it's helpful to keep a jacket or blazer within reach for quick changes or to add layers to your look.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
It's been one year since Hedy & Hopp acquired iHealthSpot, and in this episode, we're celebrating the milestone by diving into how the practice marketing team has evolved. Jenny is joined by Kristin Wiedman (Project Management Lead), Phil Terry (Account Manager), and Yenny Rojas (SEO Marketing Specialist) to share what's changed and what's working.They discuss how renaming packages around goals like patient volume and brand reputation has made services easier to navigate, and how the new Foundation Package brings strategic, data-driven support to smaller practices. They also talk about how account management has become more proactive and flexible, and how SEO efforts have shifted toward AEO (Answer Engine Optimization) to increase visibility in AI-generated summaries and voice tools.Connect with Kristin:https://www.linkedin.com/in/kristinweidman/ Connect with Phil:https://www.linkedin.com/in/thephilipterry/ Connect with Yenny:https://www.linkedin.com/in/yennyrojas/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
We're back with part two of our brand strategy conversation with Madison Molho, Director of Strategy at Hedy & Hopp. Last week, we explored how to build a strong brand foundation. This week, we're moving into activation and talking about how to actually bring that brand to life in a way that connects with audiences and drives results.Jenny and Madison dig into the engagement framework, a tool we use to guide strategic execution. They walk through how it maps the audience journey, defines messaging by stage, aligns with the right channels, and sets clear KPIs. They also talk about how to approach activation for both brand-level and service-line campaigns, how to make space for local brand equity in larger systems, and why brand architecture matters more than people think.Connect with Madison:https://www.linkedin.com/in/madison-molho-she-her-30b2279a/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
What happens when a powerhouse in media and communications retires—but doesn't slow down? In this episode, we welcome Deb Hopp, recently retired president of Minneapolis–St. Paul Communications, as she reflects on a remarkable career spanning publishing, advertising, and board leadership. Deb shares stories from her small-town beginnings to becoming a force in Twin Cities media, including the challenges of working through personal tragedy, building women-centric sales teams, and navigating massive changes in the publishing world. Now in her “third chapter,” Deb opens up about life after loss, becoming a first-time grandmother, and the unexpected joys of strength training at 70. Whether you're thinking about what comes after your career—or want to understand how women lead with compassion and competence—this episode is filled with practical wisdom, heartfelt moments, and plenty of humor. Our Non Profit Spotlight is Center for Broadcast Journalism _ Katie Harms: katie@katieharms.com, www.katieharms.com Lisa Rubin: lisa@wardrobeconsulting.net, www.wardrobeconsulting.net . Follow Us On: Instagram LinkedIn Facebook YouTube Please take a moment to rate our podcast wherever you are reading or listening to this! Thank you! We are thankful to our sponsors Sweet Ivy and Jester Concepts (new owner of Rustica Bakery)
Ashton Hopp, Director of Basketball Operations for Arkansas State men's basketball, shares insights on navigating the complexities of adapting to a new coaching staff and program. She dives into the crucial process of building trust within a team and emphasizing the importance of getting to know each other beyond the court. Plus, Ashton highlights how a head coach's genuine interest and care for their staff can make all the difference in fostering a cohesive and successful environment.Coach Portal is changing the job search process for basketball coaches at every level! With Coach Portal, you can build and expand your professional and network in a more authentic way. You can see mutual connections, get endorsements from trusted colleagues, and engage with hiring coaches directly. Signup for Coach Portal with the signup code COACHMILLER for the incredibly low price of $2.99/month: https://coach-portal.com/