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Episode 339 of the PetaPixel Photography Podcast. Download MP3 -  Subscribe via iTunes, Google Play, email or RSS! Featured: Entertainment and celebrity photographer, Noam Galai In This Episode If you subscribe to the PetaPixel Photography Podcast in iTunes, please take a moment to rate and review us and help us move up in the rankings so others interested in photography may find us. Show Opener:Entertainment and celebrity photographer, Noam Galai.  Thanks Noam! Sponsors: - Fujifilm's 52 weeks of FREE education.  Build Your Legacy with Fujifilm- Get 20% off at PhottixUS.com with offer code PetaPixel20- Get the new CineEye2 and more at AccsoonUSA.com.- Get FreshBooks cloud accounting FREE for 30 DAYS by entering PetaPixel in the "How Did You Hear About Us?" section at FreshBooks.com/PetaPixel - More at LensShark.com/deals. Stories: Nikon's Z6 II, Z7 II and the feature I predicted they'd have. (#) Fujifilm adds another great feature via firmware to the X-T3. (#) Lightroom Classic gets sweet new AI-based features. (#) Adobe Photoshop gets useful new features. (#) Manfrotto adds higher-capacity camera batteries and chargers to its lineup. (#) This grip adds the ability to shoot vertically to Nikon's first tries. (#) Fujifilm's new XF10-24mm f/4 R OIS. (#) Connect With Us Thank you for listening to the PetaPixel Photography Podcast! Connect with me, Sharky James on Twitter, Instagram and Facebook (all @LensShark) as we build this community. We’d love to answer your question on the show. Leave us an audio question through our voicemail widget, comment below or via social media. But audio questions are awesome! You can also cut a show opener for us to play on the show! As an example: “Hi, this is Matt Smith with Double Heart Photography in Chicago, Illinois, and you’re listening to the PetaPixel Photography Podcast with Sharky James!”

A guest drops by Echo Base this week to talk about the new Thrawn novel! Maria Mayr keeps the guys in check as they discuss Thrawn: Treason (no spoilers!), the DVD release of Resistance Season 1, and much more! Follow Maria on Twitter! — @mayrofthegalaxy Download or Subscribe! Download MP3 ♦ Subscribe via iTunes ♦ Subscribe via Google Play ♦ Subscribe via RSS ♦ Subscribe via Email ♦ Listen via Stitcher Get all of our Star Wars podcasts by subscribing to the ForceChatter Network! RSS ♦ iTunes ♦ Google Play ♦ Stitcher ♦ Email Subscribe to the entire RandomChatter Network here: RSS ♦ iTunes ♦ Google Play ♦ Stitcher ♦ TuneIn ♦ Email Follow or Contact Us! Email: echobase@randomchatter.com Twitter: Echo Base ♦ RandomChatter ♦ Lou (@LouSkywalkr) ♦ QuiGon Timm (@QuiGonTimm) ♦ Erik (@ErikBlythe)

Once you’ve made the big decisions about who your course is serving and what transformation your course will deliver (our topic last week), it’s time to get down to the nitty gritty of determining how you will actually execute your lessons. In this episode, we discuss three important questions you need to ask yourself to be sure that you are moving forward in the direction that serves your big picture goals for your course. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

Once you have your website up and running, and you re consistently publishing good content and connecting with your audience, it s time to ponder whether creating an online course would be a smart next move. There are many different ways — both big and small — to incorporate an online course into your content and product mix. In this episode, we run down a few of them and then explore three questions that will help you plan your online course in a smart way from the beginning so you avoid major missteps later on. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: The Showrunner Podcast Positioning Course: showrunner.fm/podcast-positioning Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

The best way to navigate the crowded marketplace for online content is with a smart positioning strategy. What makes you stand out? Why will people pay attention to you and your content with so many other options out there? In this episode, we take a high-level look at how to reassess, and improve, the positioning of your content and offers. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: The Showrunner Podcast Positioning Course Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

This week, as our series on SEO continues, we re talking about getting more links — which remain one of the most important and influential ranking factors that search engines look at. In general, what should you be doing to get more links? Here are three questions to ask yourself … Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: Why you shouldn’t overlook the most basic link strategy question of all The power of a network when it comes to getting links Why any link strategy should actually start on your own site Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: How to Build a Diverse & Healthy Link Profile Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

How do you attract more search visitors to your site? And more importantly, how do you make sure that the majority of those visitors are members of your target audience? Your keyword strategy will play a huge role in this, and this episode you will discover three areas of focus that will optimize your keyword strategy for success. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: A recap of our SEO series thus far Why you need to trust your intuition, but also inform it further The power of creating cornerstone content to target short-tail keywords Why long-tail keywords shouldn’t be overlooked — and why they can sometimes be even more valuable than the short-tail ones Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

As we continue our series on SEO, we’re diving into local SEO this week. And we have a special guest to help out with this week’s lesson — and it’s a voice you know well: Sean Jackson. He provides insight on what NAP means, how to harness the power of reviews, and why images make such a big difference for local SEO. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: Who needs to pay attention to local SEO What NAP is and why consistency is so important The difference that reviews make, and strategies for how to get more of them The power of encouraging an open feedback loop How to harness the power of images for local SEO success Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

Now that you have a live website, and you re publishing posts, and you re building community and gathering subscribers, it s time to start optimizing what you ve got. And there is no better place to start your optimization than with search engine optimization. This episode begins a multi-part series on improving your SEO, and we start this week by discussing how to optimize your website’s performance. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: A description of why optimizing for search engines is actually just optimizing your human users How to find out some “low hanging fruit” in terms of ways to make your site load faster How to determine if your site is delivering an optimal mobile experience Why you should be making the most of Google Search Console Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: Google’s Mobile-Friendly Tool Pingdom Tools Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

Brian Clark has written a lot of headlines. And the vast majority of those headlines have been very effective in achieving their simple goal of getting you to click on a post and read it. In this discussion, we tease out Brian’s best and latest advice on how to write magnetic headlines that readers won’t be able to resist clicking on. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

You can waste a lot of time creating amazing content if you don’t invest similarly in writing irresistible headlines. What’s the point of great content if you can’t get anyone to click on it in the first place? In this episode, we walk you through the mindset and techniques you need to write the kind of headlines that will fill your audience funnel with the kind of people you need so that your content can work its long-term magic. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: A review of the section in Episode 50 where we discussed headlines, including: the 50/50 rule, the 80/20 rule, and the four U’s. Why your headline has to make a promise, and why that promise needs to be benefit-driven An explanation of explicit and implicit benefits (and when you need to use one or the other) Additional questions you should ask yourself (see below) once you’ve arrived at a headline you’re satisfied with Why your content absolutely must deliver on the promise that your headline makes Jerod’s unexpected mini-rant on why delivering on your headline’s promise is so important Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: [50] 3Q Before You Publish Your First Piece of Content Writing Headlines That Get Results — by Brian Clark How to Write Magnetic Headlines Here are the additional questions you should ask yourself about your headline: Have you looked at templates for successful headlines to see if one might fit your content a little better? Look at your recent headlines — are you falling into familiar patterns? Do you need to shake it up a bit? Do you have two competing ideas that might be worth testing? Have you spent a few minutes wordsmithing it to see if you can get the main keyword closer to the beginning? (Not just for SEO, but to make sure it s visible in search and podcast directories)? Is there a verb to make it more kinetic? Are you using the passive voice? Don t! Is your headline as short and to-the-point as it can possibly be (while still including main keywords, clearly articulating a promise, and describing a benefit)? Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

How do you build a community up from nothing, attract the right kind of people, and repel the kinds of fanatics and fools who threaten to derail all of your hard work? In this edition of Site Success, Sean Jackson and Jerod Morris discuss some of the fundamental elements of building a community the right way … from the start. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

As you start building your audience, you may find yourself wondering how you can increase connection and give people more reason to interact with you and your ideas. One great way is to establish a community around your content. But don’t just jump into it head first. Consider these questions to make sure you start a community in a smart and sustainable way. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: The importance of understanding how serious you are about building a community … or if it just sounds good Why defining the purpose for your community — for members and for yourself — is essential to getting it right long-term Why you should not leave the values, norms, and rules of your community to chance The hidden potential for your early adopters and most loyal fans to become your community helpers and ambassadors A discussion of the pros and cons of four different types of communities Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: Mighty Networks Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

Social media is a great way to extend your reach and influence … if you know how to do it right. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Social media channels play an important role in driving visitors to your WordPress site. And if you are persistent, reaching influencers on social media can dramatically expand your online reach. In this 26 minute episode, Sean Jackson interviews Katy Katz on the tactics and techniques you can use right now to expand the reach and influence of your WordPress site. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

Now that you have everything in place to build your email list, and you are publishing content, it s time to start getting some attention, driving traffic, and building community. Social media is a great place to do this — but, as with anything else, you should have a smart, coherent strategy to make sure that you aren t wasting your time. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! And one of the questions I m going to propose that you ask yourself may be a bit surprising, because it takes a different view of social media than how we usually think about it … Here is a quick rundown of what you’ll find in this episode: Why determining which social media channel you NEED to be on is the clear first step The importance of being prepared to listen, interact, and offer value more than just posting links Why listening to your audience in their natural habitat is one of the greatest, and most underrated, features of social media What can you automate? And what should you use to do it? Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

You’ve done a lot of work to get to this point. Now it’s finally here! You’re about ready to do what you, presumably, are launching a website to do: publish content so that you can build a relationship with an audience. But before you hit publish on that first piece of content, here are three important questions to consider first. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: An explanation for why it took us so long to get to actually publishing content Why the pursuit of perfection can actually do more harm than good for your audience-building efforts The tricky balance you have to strike when it comes to creating publish-ready content Why it’s so important that your headline be more than just good The 50/50 rule, the 80/20 rule, and the 4 U’s Why you need to stop and assess the reader experience before hitting publish, and how to do it properly Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: Writing Headlines That Get Results — by Brian Clark Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

This is the second part of our interview with Chris Garrett, Chief Digital Officer of Rainmaker Digital, on the best messaging for your site’s opt-in forms so you can build your subscriber base as big (and attentive) as possible. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Creating a compelling offer is an essential part of the opt-in process. The right calls to action can drastically improve your response rates, if you know the right way to do it. In this episode, Sean Jackson and Chris Garrett discuss the messaging and methods for promoting your opt-in forms with specific tactics and terms that can make a huge difference. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Joanna Wiebe’s articles on how to improve response rates The Right Way to Add Opt-In Forms to Your WordPress Site, Part One Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

Last week, we discussed three key components for adding opt-in incentives to your website. But an opt-in form is only going to be as effective as the incentive you are promising. This week, let s discuss three questions you should be asking yourself to make sure your opt-in incentive is irresistible to your audience. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: A recap of last week’s three questions Why a boring opt-in incentive that doesn’t address an audience problem is doomed to fail The importance of addressing problems that are glaring and common with your general opt-in incentive Why you need to be honest with yourself, and your audience, about what you can commit to doing remarkably well Why describing your opt-incentive in terms of benefits, not just features, is essential Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: Quick Copy Tip: Boost the Relevance of Your Content with Benefits and Features — by Sonia Simone How to Locate and Define Benefits that Turn Prospects into Buyers — by Kelton Reid Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

In this discussion with Chris Garrett, Chief Digital Officer of Rainmaker Digital, we explore best practices for adding opt-in forms to your WordPress website that help you maximize subscriber growth. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Opt-in forms are an essential part of the online marketing experience. Executed well, your subscriber base can grow dramatically. But if you are not careful, you could alienate your audience, or worse — and see no return on your efforts. In this episode, Sean Jackson and Chris Garrett cover the basics of where to place your opt-in forms and discuss several tools you should consider. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

We want to prepare for success, and that means being ready to capture subscribers from the first moment such capture is possible — which means from your very first blog post. And that means you must have two things in place: opt-in forms, so people have the opportunity to subscribe to your email list; and a strong opt-in-incentive, so people have a compelling reason to actually give you their email address. In this two-part series, I ll give you advice to help you choose the right kind of opt-in forms for your site, and then combine them with an irresistible opt-in incentive to drive major subscriber growth. This week, we begin with three questions to help you add the right opt-in forms to your site … without incurring dreaded Google penalties. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: A quick review of where we are in our journey toward a successful WordPress website. An explanation for why opt-in forms are the next logical topic. A description of the three types of prospective subscribers your website needs to be catering to. Advice to help you avoid being penalized by Google for pop-up ads. Ways to reduce friction and fear that will help you maximize subscriber numbers. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: 7 Tips for Using Pop-ups Without Harming Your SEO — by Aleh Barysevich, Search Engine Journal Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty — by Myriam Jessier, Smashing Magazine Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

Rafal Tomal – Creative Director for StudioPress – shares his deep insight on everything you need to know about WordPress design. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! The right design for your WordPress site is essential. It helps build instant authority and trust from your audience while providing the canvas for your online marketing. But too often, people approach selecting a design for their site the wrong way. In this 25 minute episode, Sean Jackson and Rafal Tomal discuss the most essential factors you must know when selecting a design for your WordPress site. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

Once you have chosen your WordPress theme, there are some immediate items that need to be placed atop of your to-do list. Two of them have to do with the emotions your site will evoke, and the other has to do with how users will interact with your site. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: A quick reminder about why you need to be considering these questions in order Why your choice of brand colors and the color scheme for your site is worth being extra intentional about How fonts complement colors by helping you evoke the right kind of emotions in your website visitors What to think about when you start planning how you’ll organize your homepage content and navigation bar Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: Color Theory for Designers, Part 1: The Meaning of Color — Smashing Magazine Why Fonts Matter, and how they impact your mood — It’s Nice That Typespiration Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

This episode begins a short two-part series about getting your initial design ready to go. We start this week with three macro questions that will help you determine the right kind of design to move forward with. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: A reminder of why knowing what content you’re going to create first is so important Why you need to outline the essential elements your website’s design will need to have How to decide if you should go with a free theme or a premium theme If you do choose a premium theme, whether you should hire a custom developer or choose a child theme for an existing theme framework Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

Pamela Wilson — author of Master Content Marketing — joins the show to share her framework for creating compelling content on your site. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Create a content plan for your website is not hard — if you know the right way to put it all together. Lucky for you, we have a true expert in the field to walk you through all the elements you need to succeed. In this 29 minute episode, Sean Jackson and Pamela Wilson walk you through every stage of creating a content plan for your site — from a high level to the tactical execution. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Master Content Marketing by Pamela Wilson A Simple Plan for Writing One Powerful Piece of Online Content per Week Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

Content is the lifeblood of your audience building. No one is going to flock to your website just because you launch it. You have to give them reasons to come, compel them to stay, and earn their loyalty. The only way to do that is through content, which is why investing time now to make smart choices about what content you’re going to create is time well spent. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: Why it’s essential to invest time now creating a smart content gameplan Why this step is necessary before you choose your design How to go about whittling down the list of possible content options to the ones that are legitimate options for you (at least right now) Why you need to figure out where your audience consumes content naturally, and make sure you are there to attract some attention What you can do to find content gaps that you are uniquely qualified to fill Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

Email marketing is an essential tool for online marketers. But picking the right email provider can be a challenge — unless you know what to look for. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Ed Bardwell, President of Rainmaker Digital Solutions, is a 22 year veteran of email marketing. Ed shares his insights on how to select the “right” email provider using a 5 step process to evaluate them against their peers. So, while there are many options for email service providers, not all of them are equal; and Ed’s insights will help you decide the best one for your needs. In this 31 minute episode, Sean Jackson and Ed Bardwell provide a comprehensive overview of the key factors you should use when selecting an email service provider. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

Building an email list remains the preeminent way to build an audience asset that you own and can access whenever and however you choose. Which is why the choice you make for an email marketing service provider is an important one. In this lesson, Jerod Morris provides three questions that will help guide you toward making the correct choice. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: A brief list of the “obvious” considerations you’ll need to make when choosing an email marketing provider. Why it’s essential that you start with an understanding of what kind of emails you’ll be sending and, thus, what features you need. How your choice of organizing contacts by tag or by list will impact your options (and cost). The benefit of taking an “official visit” with your finalists before making your ultimate choice. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: MailChimp ConvertKit Elevatr Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

WordPress hosting can make or break your site. So if you are serious about WordPress then you will want to know the right ways to pick one. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Admittedly, we have a bias about WordPress hosting. But a big part of the reason we started a WordPress hosting company was based on the fact that we could not find one that met all our needs. And as this episode will illustrate, there is a LOT that goes into selecting the right hosting environment for your WordPress site. In this episode, Sean Jackson interviews Matt Lawrence and details the most important questions you should ask when choosing the right hosting provider. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

Above all else, you want to make a hosting choice that gives you peace of mind. And that means rushing the choice is probably not a smart move. There is plenty to consider — more than we can dive into in just one podcast episode. But the three questions I ve prepared for you here should move you in the right direction toward picking the right host for your website. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: Why picking a host is such a big commitment The potential long-term costs of going cheap in the short-term Why you need to understand what host s plans fit your needs the best to give you the most value for your dollar The importance of gauging who is going to have your back when problems arise Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: StudioPress Sites hosting Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

Should you still worry about getting the .com extension? Does protecting your brand by buying non-.com extensions still matter? And how did an impulse domain purchase allow Brian Gardner to hang out with a former contestant on The Bachelor? All of that and more in this discussion between Brian and Sean Jackson. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: One incredible story from Brian Gardner s secret background as a domain squatter (and fan of The Bachelor) Why Brian doesn t go with anything but .com (outside of a few very rare exceptions) — and will even think of another name if he can t get the .com Why extensions like .blog, .fm, and .tv can work if it s the right fit for your content The importance of protecting your brand by buying the non-.com extensions What do you do if the domain you want is registered but isn t being used (as actually happened with StudioPress.com!) and why sometimes a cold email actually works best When you should be prepared to shell out money for the .com domain you really, really want The step-by-step process Brian goes through to determine the best available domain for website/brand ideas that he has What to do when the domain you want is available, but the corresponding social handles are not Should you augment your URL idea with hyphens, the, etc. — and what The Social Network taught us about this question What to do if you re sitting on a bunch of domains that you re never going to use And then Brian closes with his Starbucks domain story what, you thought this episode would end without Brian talking about Starbucks? Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes And if you like this episode, don’t miss episode 35 in which Jerod Morris gives you three questions to answer that will help you choose the right domain name for your site. Resources and links mentioned in this episode: NoSidebar.com Authentik.com StudioPress.blog Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Sean Jackson on Twitter Contact Jerod: jerod@copyblogger.com

Settling on a domain name for your website can be a difficult process. Your ideal choice probably isn’t there, and you probably want to balance picking something clear and easy to remember that also gives you some kind of keyword or branding benefits. Fear not — Jerod is here with three questions (and a mindset shift!) that will help you make this a smooth process that propels you forward, rather than hold you back. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: An important reality check on choosing domains Why every domain search needs to start with you understanding the essence of your site How to think about and factor in the ways people will be most likely to discover your site What matters when trying to choose a domain that is memorable What’s more important: keywords or branding? Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

If you have a WordPress website and are looking to grow your audience through content, then this episode will help. Sonia Simone is one of the most accomplished content marketers in the world, and she stops by to discuss smart, winning content strategies with Sean Jackson. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: Sonia s one essential tip for avoiding overwhelm The importance of understanding what your website is going to do Why marketing matters for all sites, not just websites that are selling stuff How your blog can be a tool to create important stepping stones for your audience Sean goes knee-deep : what is the first step to take when it s time to start publishing content? The evergreen power of simply answering questions Why you should think about things you love AND things you hate about your topic Are you getting to the point quickly enough? (And doing it simply enough?) Why you should never, ever build your online platform on land that is owned by somebody else — but — how you can leverage social media tools to your advantage Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: The advantages of starting out small Beware of Digital Sharecropping How to write an About Page Marcus Sheridan, “The Sales Lion” How to Connect the Dots that Can Make You a Star Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Sean Jackson on Twitter Contact Jerod: jerod@copyblogger.com

This week, Jerod Morris walks you through the next step after defining your ideal audience: putting together your initial content marketing strategy, which help propel you and your content forward in the direction of specific goals. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of the questions Jerod walks you through in this episode: Why is it so important to figure out your content marketing strategy? What does your ideal audience member need to know in order to do business with you? How can you position your content to be different than what people are already seeing? What will allow your content to engage people in a deeper way that will make you and your site indispensable? Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: Authority Pro Theme by StudioPress The Simple 3-Step Process for Creating a Winning Content Marketing Strategy — by Brian Clark Downloadable empathy map Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

From 2009: In this eighth episode of the Maiden Fan Podcast - and the first of 2009 - I take a look at the third voice of Maiden, Blaze Bayley. Download MP3Subscribe to The Maiden Fan Podcast on iTunesSubscribe to The Maiden Fan Podcast on PodTailSubscribe to The Maiden Fan Podcast on Google Play MusicSubscribe to the Maiden Fan Podcast RSS FeedFollow @MaidenPodcast on Twitter --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

It is more important to have some people love you than everyone to be indifferent. In this episode of Site Success, Brian Clark joins Sean Jackson to describe three key elements of a framework for choosing who you want your audience to be. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: Why thinking seriously about your audience is truly where the battle of building a platform is won or lost. The importance of choosing your ideal audience, rather than pandering to anyone who shows up. The three key elements of a framework for choosing who you want your audience to be. Why the topic, not demographic factors, is what brings people together online. Hey — what s up with naked mole rats? What authenticity actually means (and why it s essential). The story of Apple, and what it can teach us about the importance of core values. Brian s cocktail party analogy — which will help you find more of the people you want to talk to, and fewer of the people you d rather avoid. What it means to find your voice and why it s fundamental to building a close relationship with your ideal audience members. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: Brian Clark on Twitter Meet the Perennials Seth Godin on Defining Authenticity Duct Tape Marketing Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Site Success on Apple Podcasts Sean Jackson on Twitter Contact Jerod: jerod@copyblogger.com

The Sites podcast is back! And with a brand new name, plus a new format and schedule. Jerod Morris discusses what all the changes mean, and then dives right into our first topic of 2018 — how to define your ideal audience. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Here is a quick rundown of what you’ll find in this episode: 00:38 What you get when you sign up for a StudioPress Site 01:41 Jerod explains why we changed the name of the podcast from Sites to Site Success, plus what you can expect from the show as we move forward in 2018 06:02 Jerod provides you with questions #1 and #2 that will help you define your ideal audience: 1) who is your ideal audience member, and 2) what are they seeing/thinking/feeling/doing? 15:54 Jerod delivers question #3, which requires a bit more explanation than the first two. He shares some examples from his own projects for how he goes about answering this one Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Resources and links mentioned in this episode: Authority Pro Theme by StudioPress Blog post by Brian Clark: The Simple 3-Step Process for Creating a Winning Content Marketing Strategy Downloadable empathy map Empathy Maps: A Complete Guide to Crawling Inside Your Customer s Head Other links of note: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Contact Jerod: jerod@copyblogger.com

In this episode Brandon (@WrestleBrand) and Mike (@WrestleWatcher) talk about the 2018 WWE Royal Rumble, NXT Takeover, RAW 25, XFL, and Enzo.... Well, at least that was the goal. Download MP3Subscribe via iTunesListen on StitcherSubscribe to the WrestleFania RSS FeedFollow @WrestleFaniaPod on Twitter

From 2008: I am a horrible podcaster that hasn’t posted anything in almost 6 months. This show is also an apology to all you listeners. Up The Irons! Download MP3Subscribe to The Maiden Fan Podcast on iTunesSubscribe to The Maiden Fan Podcast on PodTailSubscribe to The Maiden Fan Podcast on Google Play MusicSubscribe to the Maiden Fan Podcast RSS FeedFollow @MaidenPodcast on Twitter --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

From 2008: I am going to see Maiden TONIGHT! Part 1 or a 2 part episode. Up THE IRONS!!! Look for the fat guy in section 4, Row J. Download MP3Subscribe to The Maiden Fan Podcast on iTunesSubscribe to The Maiden Fan Podcast on PodTailSubscribe to The Maiden Fan Podcast on Google Play MusicSubscribe to the Maiden Fan Podcast RSS FeedFollow @MaidenPodcast on Twitter --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

From 2008: Hey, look who’s back from the dead! In this episode I discuss Iron Maiden’s 1984 classic, Powerslave. Download MP3Subscribe to The Maiden Fan Podcast on iTunesSubscribe to The Maiden Fan Podcast on StitcherSubscribe to The Maiden Fan Podcast on Google Play MusicSubscribe to the Maiden Fan Podcast RSS FeedFollow @MaidenPodcast on Twitter --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

With major changes coming to WordPress core in 2018, web designers will have a new set of challenges. Are you ready for them? Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! With the coming introduction of Gutenberg in 2018, WordPress designers and developers will be presented with new functionality that has direct impact on their effort. To help you plan for 2018, we discuss a number of changes that StudioPress will be introducing for themes. We also touch base on a few of the key performance enhancements you should be thinking about, including Google AMP, and website performance. So if WordPress design is important to you, then you will want to listen to this year-end episode. In this 23 minute episode, Brian Gardner, founder of StudioPress, shares his thoughts on WordPress design trends for the coming year. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

The actual real Brandon (@WrestleBrand) hosts his very own Christmas Special. If you haven't lost all respect for us yet, give it a listen! And Merry Christmas from WrestleFania! Download MP3Subscribe via iTunesListen on StitcherSubscribe to the WrestleFania RSS FeedFollow @WrestleFaniaPod on Twitter

Nathan Rice, the creator of the Genesis Framework, shares his insights on maximizing the power of Genesis for WordPress. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! In 2009, Nathan Rice, along with Brian Gardner, released the Genesis Framework for WordPress — fundamentally altering the way themes are designed and implemented on WordPress. The Genesis Framework continues to evolve and in this episode, we discuss the history of Genesis, what issues to avoid when designing a new WordPress theme and where Genesis is going in 2018. In this 28 minute episode, Nathan Rice from StudioPress shares his unique insights into the evolution of Genesis and where the framework is going. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: WordPress Plugins developed by StudioPress Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

From 2007: "It took my long enough, but finally episode two is up - dedicated to Iron Maiden’s frontman, Bruce Dickinson. Thanks to everyone listening and especially to those who emailed me. UP THE IRONS!" Download MP3Subscribe to The Maiden Fan Podcast on iTunesSubscribe to The Maiden Fan Podcast on StitcherSubscribe to The Maiden Fan Podcast on Google Play MusicSubscribe to the Maiden Fan Podcast RSS FeedFollow @MaidenPodcast on Twitter --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Got 5 minutes to spare? Then do I have the podcast for YOU! There's singing! There's laughter! There's magic in the air when Mike (@WrestleWatcher) goes solo and "talks" about his WWE Clash of Champions predictions. And no, you won't have to hear Brandon (@WrestleBrand) at ALL in the next 5 minutes. We promise. Download MP3Subscribe via iTunesListen on StitcherSubscribe to the WrestleFania RSS FeedFollow @WrestleFaniaPod on Twitter

Are you having technical issues with your WordPress site? Then this podcast episode is for you. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! WordPress is a great platform for publishing content online. But sometimes we all run into technical challenges that need our attention. This episode focuses on helping you address the most common technical issues with WordPress, including 404 errors, SSL certificates, the “white screen of death,” and improving a slow loading site. In this 23 minute episode, Matt Lawrence from StudioPress discusses how you can address the four most common technical issues with WordPress. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

From 2007: "Welcome to The Maiden Fan Podcast and my first episode, “Maiden & Me.” This podcast is brand new and this episode is basically how Iron Maiden has been a part of my life for seventeen years." Download MP3Subscribe to The Maiden Fan Podcast on iTunesSubscribe to The Maiden Fan Podcast on StitcherSubscribe to The Maiden Fan Podcast on Google Play MusicSubscribe to the Maiden Fan Podcast RSS FeedFollow @MaidenPodcast on Twitter --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Affiliate marketing is a great way to enhance the income from your site — if you know how to do it right. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! At StudioPress, we have a lot of experience with affiliates — seeing the tactics that work and those that don’t. And the affiliates that are successful focus on helping people at different stages of their personal journey to find solutions to their problems. In this 26 minute episode, Chris Garrett from StudioPress joins the show to share his insights and tactics for successful affiliate marketing. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

The Crash Couch will no longer be posted on the RandomChatter Network. We are now apart of When Nerds Attack. Chris, Lou, & Andrea discuss these changes on this episode, and also share a brief interview with Cas Anvar that was recorded for them by Mike Templeton & Ernie Garcia at Stan Lee’s LA Comic-Con! If you have questions about the transition, please send us a message on our Twitter! Download or Subscribe!Download MP3 Subscribe via iTunes Subscribe via Google Play Subscribe via RSS Subscribe via Email Subscribe to the entire RandomChatter Network here:iTunes RSS Stitcher Email Contact Us! Email: crashcouch@randomchatter.com Facebook: http://facebook.com/randomchatternetwork Twitter: Crash Couch RandomChatter Chris McGuffin Andrea Cardama Lou Secki

Chris Lema shares his insights and ideas on the best way to leverage membership plugins on WordPress. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Creating successful membership sites takes work – from picking the right WordPress plugins to how you reduce the number of people leaving after buying. But there is one key ingredient most people overlook when they create their membership site — an ingredient that is crucial for long-term success. And in this episode, Chris Lema shares what that “secret ingredient” is! In this 24-minute episode, Sean Jackson interviews Chris Lema to discuss his views on membership plugins for WordPress and the one thing that can make a membership site a success. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: The definitive guide for Membership Plugin Reviews for WordPress Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter

Joost de Valk — the creator of WordPress SEO by Yoast — joins us for an in-depth discussion on the future of WordPress SEO. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! If you are using WordPress, then you are probably familiar with the extremely popular WordPress SEO by Yoast. More than 7.5 million WordPress sites trust this plugin to help manage their on-site SEO. But for all that Joost and his team have accomplished, there is much more coming from them — and this interview provides an insiders view of what is to come. In this 21 minute episode, Sean Jackson interviews Joost de Valk — the creator of WordPress SEO — to discuss his views on the state of WordPress SEO and its future. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts Connect with Sean on Twitter