Podcasts about studiopress

Síguenos en: Celebramos 10 años dedicándonos profesionalmente a WordPress hablando de lo que más nos gusta: plugins, estilos de bloques, grupos de sostenibilidad y meetups. ¿Qué tal la semana? Semana esther Solucionado los paddings de las secciones de estilo. Preparando la presentación de la Meetup. Semana Nahuai Dedicando bastante tiempo a crear el plugin que permita cambiar de paleta de colores y tipografía en las demos de los temas de OsomPress. Investigando si se pueden registrar patrones como se hace en temas (la carpeta /patterns) El grupo de sostenibilidad de la W3C pasa a ser “Sustainable Web Interest Group” (antes era un grupo de comunidad), que puede ofrecer notas de sostenibilidad (notes vs statement) Community Group -> Interest Group Cerramos felizmente nuestro WP Drama particular con todos los plugins heredados de StudioPress siendo ya de nuestra propiedad. Se cumplen 10 años desde que empecé a usar WordPress a nivel profesional. Contenido Nahuai Tema de la semana: Dryden (de Ecoping) comparte 8 elementos clave para una buena web: Tiene una jerarquía visual clara. Tiene menos de 2 MB y se carga en menos de 2 segundos. Produce menos de 0,8 gramos de CO2 por vista de página. Por encima de 90 en rendimiento, accesibilidad, mejores prácticas y SEO FCP < 1800ms, LCP < 2500ms, CLS < 0.1, INP < 200ms. Es «responsive». No modifica la barra de desplazamiento o el cursor. Trasmite de forma clarar y concisa lo que la persona/empresa hace. Novedades Rediseño del logo de WooCommerce presentado en el WooShesh, lanzamiento para principios del 2025. https://dothewoo.io/blog/the-new-woo-logo-set-for-early-2025/ Menciones Elías nos comenta que justo terminó de escuchar nuestro último episodio cuando terminó de fregar.

In this episode of the WP Minute+, Matt Medeiros interviews Rafal Tomal, co-creator of the new Rockbase WordPress theme. Tomal, a renowned designer in the WordPress community, discusses his journey from working at Copyblogger and StudioPress to founding his own agency and eventually creating Rockbase with his partner, Chris Hufnagel.Tomal shares his experiences working with clients, noting that the industry has evolved to better understand the distinctions between design and development. He highlights the importance of providing a complete service to clients, rather than just delivering a final product.The conversation also touches on the rise of AI tools and their impact on the WordPress ecosystem. Tomal believes that while these tools are valuable for smaller websites and businesses just starting out, there will always be a need for custom design and development services as companies grow and require more advanced functionality.Tomal explains the concept behind Rockbase's "playbooks," which are designed to provide users with a complete mini-website rather than just a child theme. He also shares his hopes for the future of the WordPress editor, emphasizing the importance of simplicity and user experience improvements without overloading the core with unnecessary features.Key Takeaways:The WordPress industry has matured, with clients better understanding the distinct roles of design and development.Providing a complete service, including communication and guidance, is crucial for client satisfaction.AI tools and advanced WordPress themes are valuable for small businesses, but custom design and development remain essential for growth.Rockbase's "playbooks" offer users a complete mini-website solution, going beyond simple child themes.The WordPress editor should focus on simplicity and user experience improvements while avoiding feature bloat.Important URLs Mentioned:Rockbase: https://rockbase.co/Rafal Tomal's previous interview on the Matt Report: https://www.youtube.com/watch?v=a5MhogzU0Y4 ★ Support this podcast ★

Síguenos en: A ver cuando llega el día que un Copilot nos ayuda a vaciar la caché del móvil de un cliente… mientras tanto.... ¿Qué tal la semana? Semana esther Followup - favicon misterioso Problemas envío correos WooCommerce Modificaciones interminables (la caché del móvil no ayuda) Semana Nahuai Meetup de Terrassa Investigando cómo eliminar el campo de web de los comentarios en un tema de bloques. Trasteando con Github Copilot y viendo hasta donde puede ayudar. Contenido Nahuai 2 nuevos tutoriales en Código Genesis: Mostrar el total de escuchas en Seriously Simple Podcasting Publicado el cuarto episodio de Sustain WP en que hablamos del pilar eco de la sostenibilidad. Último post sobre mi experiencia en la beca de Green Web Foundation: Novedades WooCommerce (la compañía) ahora es Woo https://wptavern.com/woocommerce-rebrands-as-woo Automattic compra la app Texts Automattic Acquires Texts, An All-in-One Messaging App Nick Diego desarrolla un plugin para incluir iconos en bloques nativos https://wptavern.com/add-icons-to-wordpress-core-button-block Novedades en el handbook de creación de temas de bloques https://wptavern.com/wordpress-theme-handbook-updates-chapter-on-block-templating Menciones Gonzalo Navarro menciona, en WordPress Semanal, el plugin de Social Simple Icons y explica la historia detrás del cambio de manos de StudioPress a OsomPress.

Síguenos en: A ver cuando llega el día que un Copilot nos ayuda a vaciar la caché del móvil de un cliente… mientras tanto.... ¿Qué tal la semana? Semana esther Followup - favicon misterioso Problemas envío correos WooCommerce Modificaciones interminables (la caché del móvil no ayuda) Semana Nahuai Meetup de Terrassa Investigando cómo eliminar el campo de web de los comentarios en un tema de bloques. Trasteando con Github Copilot y viendo hasta donde puede ayudar. Contenido Nahuai 2 nuevos tutoriales en Código Genesis: Mostrar el total de escuchas en Seriously Simple Podcasting Publicado el cuarto episodio de Sustain WP en que hablamos del pilar eco de la sostenibilidad. Último post sobre mi experiencia en la beca de Green Web Foundation: Novedades WooCommerce (la compañía) ahora es Woo https://wptavern.com/woocommerce-rebrands-as-woo Automattic compra la app Texts Automattic Acquires Texts, An All-in-One Messaging App Nick Diego desarrolla un plugin para incluir iconos en bloques nativos https://wptavern.com/add-icons-to-wordpress-core-button-block Novedades en el handbook de creación de temas de bloques https://wptavern.com/wordpress-theme-handbook-updates-chapter-on-block-templating Menciones Gonzalo Navarro menciona, en WordPress Semanal, el plugin de Social Simple Icons y explica la historia detrás del cambio de manos de StudioPress a OsomPress.

(Note: I had to record on Zoom and the audio quality isn't the greatest. Sorry about that!)In this podcast episode, Matt and Clifton discuss Clifton's role as a web expert and his journey with WordPress. They talk about Clifton's YouTube channel and his approach to teaching WordPress step by step. They also touch on the evolution of website building using WordPress, the benefits of themes like StudioPress, and the introduction of Gutenberg. They discuss the future of WordPress, the concerns of agency owners, and the power of the WordPress developer ecosystem. Clifton shares his motivation for creating educational videos on his YouTube channel and his plans for the future. They also discuss video production techniques and the importance of prioritizing education in content creation. ★ Support this podcast ★

Síguenos en: En una reunión de Genesis Shapers de abril de 2022, Nathan Rice (cofundador de StudioPress) comentó que estaban pensando en traspasar algunos de los plugins de StudioPress a otros autores de confianza. Los plugins que elegimos: Genesis Portfolio Pro (+10.000 instalaciones activas) Genesis Author Pro (+3.000 instalaciones activas) Simple Social Icons (+100.000 instalaciones activas) Genesis Simple Share (+30.000 instalaciones activas) Pasos a realizar por ellos Poner al día los plugins (revisar warnings PHP etc) Añadir a OsomPress como «committer» en los plugins del repo de WordPress (visible desde la pestaña de «Advanced view» Traspasar los repositorios de Github Pasos a realizar por nosotros Eliminar los assets con la marca de StudioPress (en SVN) Explicar el cambio de propietario en el changelog del plugin Cambiar el autor de StudioPress por OsomPress Dejar los contribuidores y añadir nuestros perfiles Eliminar Circle CI de los repositorios Escribir un post para explicar el cambio en el blog de OsomPress Realizar primero todo el proceso con el plugin que menos instalaciones activas tiene. En este caso, Genesis Author Pro con 3.000. https://profiles.wordpress.org/osompress/#content-plugins

Síguenos en: En una reunión de Genesis Shapers de abril de 2022, Nathan Rice (cofundador de StudioPress) comentó que estaban pensando en traspasar algunos de los plugins de StudioPress a otros autores de confianza. Los plugins que elegimos: Genesis Portfolio Pro (+10.000 instalaciones activas) Genesis Author Pro (+3.000 instalaciones activas) Simple Social Icons (+100.000 instalaciones activas) Genesis Simple Share (+30.000 instalaciones activas) Pasos a realizar por ellos Poner al día los plugins (revisar warnings PHP etc) Añadir a OsomPress como «committer» en los plugins del repo de WordPress (visible desde la pestaña de «Advanced view» Traspasar los repositorios de Github Pasos a realizar por nosotros Eliminar los assets con la marca de StudioPress (en SVN) Explicar el cambio de propietario en el changelog del plugin Cambiar el autor de StudioPress por OsomPress Dejar los contribuidores y añadir nuestros perfiles Eliminar Circle CI de los repositorios Escribir un post para explicar el cambio en el blog de OsomPress Realizar primero todo el proceso con el plugin que menos instalaciones activas tiene. En este caso, Genesis Author Pro con 3.000. https://profiles.wordpress.org/osompress/#content-plugins

Síguenos en: Hoy tenemos a David Perez y Javier Casares para hablarnos de WP Autotranslate el plugin que han creado para facilitar las traducciones cuando utilizas MultilingualPress. ¿Cómo surgió la idea?¿Cómo funciona el plugin?¿Qué ventajas ofrece frente a sus competidores?¿Qué servicios de traducción están integrados?¿Qué modelo de precios tenéis?¿Cómo estáis dando a conocer el plugin?¿Cómo surgió el acuerdo con MultilingualPress? https://multilingualpress.org/how-to-automatically-translate-website-content-with-multilingualpress/ ¿Qué mejoras tenéis pensadas para las próximas actualizaciones? Encuentra a David y Javier en;: @davidperezmk @JavierCasares Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Hoy tenemos a David Perez y Javier Casares para hablarnos de WP Autotranslate el plugin que han creado para facilitar las traducciones cuando utilizas MultilingualPress. ¿Cómo surgió la idea?¿Cómo funciona el plugin?¿Qué ventajas ofrece frente a sus competidores?¿Qué servicios de traducción están integrados?¿Qué modelo de precios tenéis?¿Cómo estáis dando a conocer el plugin?¿Cómo surgió el acuerdo con MultilingualPress? https://multilingualpress.org/how-to-automatically-translate-website-content-with-multilingualpress/ ¿Qué mejoras tenéis pensadas para las próximas actualizaciones? Encuentra a David y Javier en;: @davidperezmk @JavierCasares Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Hace unos meses Google anunció que a partir de una fecha el Analytics Universal dejaría de funcionar y habría que migrar a GA4. Hemos traído a nuestro colega Pablo Moratinos para que nos aclare las dudas al respecto. ¿Nos puedes dar un poco de contexto?¿Qué diferencias/mejoras trae GA4?¿Cuándo ocurrirá el cambio?¿Hay una manera sencilla de migrar los datos?¿En qué casos crees que merece la pena buscar una alternativa a GA4?¿Dónde podemos aprender a realizar el cambio? Episodios anteriores con Pablo Moratinos: #21 – Podcasteando con Ana Cirujano y Pablo Moratinos #128 – Microlearning con Ana Cirujano y Pablo Moratinos #136 – Presentando la WordCamp España 2021 con Pablo Moratinos Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Hace unos meses Google anunció que a partir de una fecha el Analytics Universal dejaría de funcionar y habría que migrar a GA4. Hemos traído a nuestro colega Pablo Moratinos para que nos aclare las dudas al respecto. ¿Nos puedes dar un poco de contexto?¿Qué diferencias/mejoras trae GA4?¿Cuándo ocurrirá el cambio?¿Hay una manera sencilla de migrar los datos?¿En qué casos crees que merece la pena buscar una alternativa a GA4?¿Dónde podemos aprender a realizar el cambio? Episodios anteriores con Pablo Moratinos: #21 – Podcasteando con Ana Cirujano y Pablo Moratinos #128 – Microlearning con Ana Cirujano y Pablo Moratinos #136 – Presentando la WordCamp España 2021 con Pablo Moratinos Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: A petición de uno de nuestros oyentes hoy traemos un episodio en el que hablaremos de sobre cómo tenemos montado nuestro setup de trabajo. Hemos traído a nuestra colega Marta Torre que además de ser desarrolladora full-stack es una «friki» de los setups y la ergonomía. Ordenador - soporte?MonitorRatón (Logi MX Master 2S, Logi MX Vertical - AlfombrillaTeclado (Mecánico https://www.wasdkeyboards.com/)Otros periféricosWebcam (LG Brio 4K)Micrófono (Samson Q2U, Rode Procaster) - Brazo.Iluminación (Aukey - El Gato)MesaSilla (Markus - Ikea) Hablemos de ergonomía. Episodios anteriores con Marta Torre: https://www.freelandev.com/podcast/entrevista-a-profesional-wp-marta-torre/ #154 – Consejos de WPO en WordPress con Marta Torre y Bohdan Shila Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: A petición de uno de nuestros oyentes hoy traemos un episodio en el que hablaremos de sobre cómo tenemos montado nuestro setup de trabajo. Hemos traído a nuestra colega Marta Torre que además de ser desarrolladora full-stack es una «friki» de los setups y la ergonomía. Ordenador - soporte?MonitorRatón (Logi MX Master 2S, Logi MX Vertical - AlfombrillaTeclado (Mecánico https://www.wasdkeyboards.com/)Otros periféricosWebcam (LG Brio 4K)Micrófono (Samson Q2U, Rode Procaster) - Brazo.Iluminación (Aukey - El Gato)MesaSilla (Markus - Ikea) Hablemos de ergonomía. Episodios anteriores con Marta Torre: http://freelandev.com/podcast/entrevista-a-profesional-wp-marta-torre/ #154 – Consejos de WPO en WordPress con Marta Torre y Bohdan Shila Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: ¡Buenos días! Hoy estrenamos agosto con un tema muy veraniego y práctico, ¿Cómo preparamos las vacaciones de verano? Objetivo: desconectar al máximo sin dejar de ofrecer buena atención al cliente. No creerse demasiado el tópico de «los autónomos no tienen vacaciones»Planificarlo con antelación y coger menos proyectos de clientes Notificación a clientesMantenimientosProyectos / horas Crear un buffer de contenidos (podcasts, tutoriales Código Genesis...)Gestión correo / urgenciasDiferencias entre tener solo servicios/productos puntuales o recurrentes Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: ¡Buenos días! Hoy estrenamos agosto con un tema muy veraniego y práctico, ¿Cómo preparamos las vacaciones de verano? Objetivo: desconectar al máximo sin dejar de ofrecer buena atención al cliente. No creerse demasiado el tópico de «los autónomos no tienen vacaciones»Planificarlo con antelación y coger menos proyectos de clientes Notificación a clientesMantenimientosProyectos / horas Crear un buffer de contenidos (podcasts, tutoriales Código Genesis...)Gestión correo / urgenciasDiferencias entre tener solo servicios/productos puntuales o recurrentes Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Aunque no es el tema más veraniego posible, nos guste o no las cuestiones administrativas y de gestión de nuestro negocio son importantes y nos pueden dar más de un dolor de cabeza y disgusto si no lo cuidamos como el resto de temas. Hoy repasamos un poco cómo lo hacemos nosotros, en cada caso como autónomo y administradora de sociedad limitada. Pero antes, como siempre... ¿Qué tal la semana? Semana esther Duo satánico Divi Builder + Visual Composer Semana Nahuai Investigando el problema con la actualización de Restrict Content Pro en Código Genesis. Sorprendiéndome de que a pesar de que WooCommerce tiene muchos filtros no tenía el que necesitaba para añadir un campo a la dirección en la página de mi cuenta. Entrevista con una empleada de WPE para tener acceso a la versión alfa de la herramienta FSE Studio. Mejorando algunas políticas de indexación en alguna webs (disallow en robots.txt vs X-Robots-Tag). Contenido Nahuai 3 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: nahuai Autónomo (pago de la cuota mensual 300€ aprox)Cuenta separada de negocios (sin separar IVA)Programa de facturación: Factura DirectaServicios: Creación de webs, bolsas de horas y mantenimientosProductos (Código Genesis): Automatización -> Restrict Content Pro + Stripe + Zapier + Factura DirectaConectado la cuenta de negocios -> permite ver ingresos de afiliadosIngresos de patrocinio del podcast Freelandev. Balance con ingresos de OsomPress.Asistente virtual (Celi) para a sistema de facturación de la asesoríaExportación de facturas en PDFs ingresos de Factura DirectaSubir facturas/gastosAsesores fiscales se encargan de revisar todo y presentar los impuestos trimestralmente esther Autónoma hasta 2017 -> Luego S.L.Cuenta separada siempreFacturación: Factura Directa - Series de facturación distintasServicios -> Facturas directamente en FDTranquilidad WP -> EDD + Stripe + FDZona DPW -> RCP + Stripe + FDOsomPress -> EDD + Stripe + FD ($)Asesoría / Gestoría para contabilidad y fiscal. Novedades Follow up adquisición de ACF por parte de WPE, ventajas para combinarlo con Atlas y ofrecer una experiencia headless más completa. Solo el 1-2% de los usuarios de StudioPress o Local usan WPE. WP Engine explica el futuro de Genesis y FSE en un post en su blog. Tip de la semana Follow up, las fuentes de Bunny son las Google Fonts realojadas en sus servidores/CDN. https://wordpress.org/plugins/local-google-fonts/ Menciones Israel se pasa por comentarios para dejarnos un enlace donde se pueden descargas las fuentes Google Fonts en todos los formatos.

Síguenos en: Aunque no es el tema más veraniego posible, nos guste o no las cuestiones administrativas y de gestión de nuestro negocio son importantes y nos pueden dar más de un dolor de cabeza y disgusto si no lo cuidamos como el resto de temas. Hoy repasamos un poco cómo lo hacemos nosotros, en cada caso como autónomo y administradora de sociedad limitada. Pero antes, como siempre... ¿Qué tal la semana? Semana esther Duo satánico Divi Builder + Visual Composer Semana Nahuai Investigando el problema con la actualización de Restrict Content Pro en Código Genesis. Sorprendiéndome de que a pesar de que WooCommerce tiene muchos filtros no tenía el que necesitaba para añadir un campo a la dirección en la página de mi cuenta. Entrevista con una empleada de WPE para tener acceso a la versión alfa de la herramienta FSE Studio. Mejorando algunas políticas de indexación en alguna webs (disallow en robots.txt vs X-Robots-Tag). Contenido Nahuai 3 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: nahuai Autónomo (pago de la cuota mensual 300€ aprox)Cuenta separada de negocios (sin separar IVA)Programa de facturación: Factura DirectaServicios: Creación de webs, bolsas de horas y mantenimientosProductos (Código Genesis): Automatización -> Restrict Content Pro + Stripe + Zapier + Factura DirectaConectado la cuenta de negocios -> permite ver ingresos de afiliadosIngresos de patrocinio del podcast Freelandev. Balance con ingresos de OsomPress.Asistente virtual (Celi) para a sistema de facturación de la asesoríaExportación de facturas en PDFs ingresos de Factura DirectaSubir facturas/gastosAsesores fiscales se encargan de revisar todo y presentar los impuestos trimestralmente esther Autónoma hasta 2017 -> Luego S.L.Cuenta separada siempreFacturación: Factura Directa - Series de facturación distintasServicios -> Facturas directamente en FDTranquilidad WP -> EDD + Stripe + FDZona DPW -> RCP + Stripe + FDOsomPress -> EDD + Stripe + FD ($)Asesoría / Gestoría para contabilidad y fiscal. Novedades Follow up adquisición de ACF por parte de WPE, ventajas para combinarlo con Atlas y ofrecer una experiencia headless más completa. Solo el 1-2% de los usuarios de StudioPress o Local usan WPE. WP Engine explica el futuro de Genesis y FSE en un post en su blog. Tip de la semana Follow up, las fuentes de Bunny son las Google Fonts realojadas en sus servidores/CDN. https://wordpress.org/plugins/local-google-fonts/ Menciones Israel se pasa por comentarios para dejarnos un enlace donde se pueden descargas las fuentes Google Fonts en todos los formatos.

Síguenos en: Aunque hace tiempo que no lo comentamos y quizás los más nuevos no lo sepáis, en Freelandev somos 3, y el tercer 50% en la sombra no es otra que Celi Garoe, copywriter especializada en negocios sostenibles y asistente virtual, con la que tenemos hoy el placer de compartir un ratito hablando de esta profesión. Pero antes, como siempre... ¿Qué tal la semana? Semana esther Batallando con Cdmon de nuevo

Síguenos en: Aunque hace tiempo que no lo comentamos y quizás los más nuevos no lo sepáis, en Freelandev somos 3, y el tercer 50% en la sombra no es otra que Celi Garoe, copywriter especializada en negocios sostenibles y asistente virtual, con la que tenemos hoy el placer de compartir un ratito hablando de esta profesión. Pero antes, como siempre... ¿Qué tal la semana? Semana esther Batallando con Cdmon de nuevo ????????‍♀️ Semana Nahuai Recuperando ritmo poco a poco Contenido Nahuai 3 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: ¿Qué es un asistente virtual? ¿Qué tareas puede hacer? Ejemplos de distintos proyectos Precios ¿Colaborador o en nómina? Menciones Vicent se pasa por los comentarios Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Después de la reciente WordCamp Europe, de la que Nahuai todavia está recuperándose, y siendo lunes festivo para muchos de la zona, hoy traemos un episodio cortito y ligero para los que estéis en nuestra misma situación. Tema de la semana: Enlace a emailFormularios de contacto: Solicitud de informaciónSolicitud y/o cálculo de presupuesto: formularios avanzadosEnvío mensaje audio (Speakpipe)Envío de video (Gravity Forms + Pipe Video Recording)Whatsapp web: Join.chat (anteriormente WhatsApp me, o WAme)Plugin de chat:LivechatTidioWP Live chat supportZendeskDrift Métodos para ofuscar el email en la web con CSS Método A CSS: HTML: Método B CSS: HTML: Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Después de la reciente WordCamp Europe, de la que Nahuai todavia está recuperándose, y siendo lunes festivo para muchos de la zona, hoy traemos un episodio cortito y ligero para los que estéis en nuestra misma situación. Tema de la semana: Enlace a emailFormularios de contacto: Solicitud de informaciónSolicitud y/o cálculo de presupuesto: formularios avanzadosEnvío mensaje audio (Speakpipe)Envío de video (Gravity Forms + Pipe Video Recording)Whatsapp web: Join.chat (anteriormente WhatsApp me, o WAme)Plugin de chat:LivechatTidioWP Live chat supportZendeskDrift Métodos para ofuscar el email en la web con CSS Método A CSS: HTML: Método B CSS: HTML: Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: La funcionalidad de caché para mejorar la velocidad de carga de una web es una de esas cosas que nos tienen atrapados entre el amor/odio por lo práctico que es y a la vez los dolores de cabeza que llega a darnos a los desarrolladores. Por eso a menudo nos viene a la cabeza ese reclamo publicitario de keep calm and clear cache. ¿Sómos los únicos? ¿Qué tal la semana? Semana esther Semana a medio gas Persiguiendo un cobro fantasma en Stripe Preparando la adaptación de Uprising para EDD Semana Nahuai Reunión de Genesis Shapers: FSE + WordPress 6.0... Y el delicado equilibrio entre aprovechar las características del FSE pero ofrecer un tema robusto y estable. Están preparando algo muy chulo que nos darán acceso beta en breve: Explorando un poco más con la REST API. Contenido Nahuai  2 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: 3 niveles de caché: Navegador, web y servidor Navegador: el propio navegador (Chrome, Edge, Firefox… ) guardan los elementos como imágenes, css, archivos js, etc… para cargar la página más rápido.Web: plugins de cache (y optimización) con opciones para precarga, caché de archivos, imágenes, fuentes, caché dinámica, vinificación, etc…Servidor: caché propia del hosting (SG, Varnish, LiteSpeed…) Plugins populares de caché: Super CacheWP RocketFastest CacheW3 Total Cache Expedientes X caché: object-cache.phpVarnish caché a nivel de servidor Novedades Ya está disponible la primera beta de WordPress 6.0. Tip de la semana Recurso de ilustraciones. Menciones Jordi nos dice en iVoox: Que tal Nahuai y Ester. Si algún día cambiáis de patrocinador, ¿los episodios antiguos quedarán grabados con la mención a StudioPress? o los editareis para meter el nuevo anunciante? Esto me hace pensar... ¿el patrocinador paga por estar presente en el podcast, únicamente mientras pague? ¿o puede seguir estando presente cuando ya ha dejado de pagar?

Síguenos en: La funcionalidad de caché para mejorar la velocidad de carga de una web es una de esas cosas que nos tienen atrapados entre el amor/odio por lo práctico que es y a la vez los dolores de cabeza que llega a darnos a los desarrolladores. Por eso a menudo nos viene a la cabeza ese reclamo publicitario de keep calm and clear cache. ¿Sómos los únicos? ¿Qué tal la semana? Semana esther Semana a medio gas Persiguiendo un cobro fantasma en Stripe Preparando la adaptación de Uprising para EDD Semana Nahuai Reunión de Genesis Shapers: FSE + WordPress 6.0... Y el delicado equilibrio entre aprovechar las características del FSE pero ofrecer un tema robusto y estable. Están preparando algo muy chulo que nos darán acceso beta en breve: Explorando un poco más con la REST API. Contenido Nahuai  2 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: 3 niveles de caché: Navegador, web y servidor Navegador: el propio navegador (Chrome, Edge, Firefox… ) guardan los elementos como imágenes, css, archivos js, etc… para cargar la página más rápido.Web: plugins de cache (y optimización) con opciones para precarga, caché de archivos, imágenes, fuentes, caché dinámica, vinificación, etc…Servidor: caché propia del hosting (SG, Varnish, LiteSpeed…) Plugins populares de caché: Super CacheWP RocketFastest CacheW3 Total Cache Expedientes X caché: object-cache.phpVarnish caché a nivel de servidor Novedades Ya está disponible la primera beta de WordPress 6.0. Tip de la semana Recurso de ilustraciones. Menciones Jordi nos dice en iVoox: Que tal Nahuai y Ester. Si algún día cambiáis de patrocinador, ¿los episodios antiguos quedarán grabados con la mención a StudioPress? o los editareis para meter el nuevo anunciante? Esto me hace pensar... ¿el patrocinador paga por estar presente en el podcast, únicamente mientras pague? ¿o puede seguir estando presente cuando ya ha dejado de pagar?

Síguenos en: ¡Buenos días! En esta Semana Santa traemos un tema muy meta que os puede interesar si tenéis en marcha algún podcast o estáis pensando en lanzar uno, y no es otro que el tema de la monetización a través de patrocinios. Pero antes, como siempre... ¿Qué tal la semana? Semana esther Migraciones y bbdd corruptas Meetup WordPress Granollers Semana Nahuai Trasteando con la API REST de WordPress. Asistir a un workshop sobre sostenibilidad en la industria tecnológica. Segunda charla en un semana en Meetup Granollers. Llamamiento a que la gente se anime a atender a eventos presenciales de nuevo. Contenido Nahuai 3 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: Nos pusimos en contacto con StudioPress cuando llevábamos casi 1 año con el podcastEra el patrocinio perfecto porque ya hablábamos habitualmente de Genesis y trabajamos a diario con la herramientaContacto más estrecho porque formar parte de Genesis ShapersPreparamos un dosier con el número de escuchas, valoraciones y posición por temática en las distintas plataformasOfrecimos 2 opciones, patrocinio exclusivo o compartido -> eligieron la opción exclusivaEl episodio 64 fue el primero con patrocinio (junio 2020)Llevamos algo más de 100 episodios patrocinados (entrevistas a profesionales WP).Hace unos meses nos contactaron para revisar las condicionesDesde el lanzamiento de Genesis Pro menos conversionesReunión con los responsables del departamento de afiliados de WPECambios introducidos para mencionar más productos bajo el «paraguas» de WP Engine -> nueva página de recursosRevisión cada varios mesesDificultades para medir conversión en los podcastsDificultades para medir de forma fiable la audienciaEstar presente en la mente de tus potenciales clientes vs números concretosOtros patrocinadores interesados Novedades Ya tenemos un vídeo con la visión preliminar de WordPress 6.0 Tip de la semana Capacities herramienta para crear un «segundo cerebro» (gestión de conocimiento). Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: ¡Buenos días! En esta Semana Santa traemos un tema muy meta que os puede interesar si tenéis en marcha algún podcast o estáis pensando en lanzar uno, y no es otro que el tema de la monetización a través de patrocinios. Pero antes, como siempre... ¿Qué tal la semana? Semana esther Migraciones y bbdd corruptas Meetup WordPress Granollers Semana Nahuai Trasteando con la API REST de WordPress. Asistir a un workshop sobre sostenibilidad en la industria tecnológica. Segunda charla en un semana en Meetup Granollers. Llamamiento a que la gente se anime a atender a eventos presenciales de nuevo. Contenido Nahuai 3 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: Nos pusimos en contacto con StudioPress cuando llevábamos casi 1 año con el podcastEra el patrocinio perfecto porque ya hablábamos habitualmente de Genesis y trabajamos a diario con la herramientaContacto más estrecho porque formar parte de Genesis ShapersPreparamos un dosier con el número de escuchas, valoraciones y posición por temática en las distintas plataformasOfrecimos 2 opciones, patrocinio exclusivo o compartido -> eligieron la opción exclusivaEl episodio 64 fue el primero con patrocinio (junio 2020)Llevamos algo más de 100 episodios patrocinados (entrevistas a profesionales WP).Hace unos meses nos contactaron para revisar las condicionesDesde el lanzamiento de Genesis Pro menos conversionesReunión con los responsables del departamento de afiliados de WPECambios introducidos para mencionar más productos bajo el «paraguas» de WP Engine -> nueva página de recursosRevisión cada varios mesesDificultades para medir conversión en los podcastsDificultades para medir de forma fiable la audienciaEstar presente en la mente de tus potenciales clientes vs números concretosOtros patrocinadores interesados Novedades Ya tenemos un vídeo con la visión preliminar de WordPress 6.0 Tip de la semana Capacities herramienta para crear un «segundo cerebro» (gestión de conocimiento). Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: ¿Qué libros nos han marcado a lo largo de nuestra carrera profesional? ¿cuáles tenemos de referencia para consultas, recordamos como una revolución o estamos esperando el momento para empezar? Hoy os traemos un repaso a aquellos libros que más recomendamos, tanto de código como de emprendimiento, marketing y gestión. Pero antes, como siempre... ¿Qué tal la semana? Semana esther Solucionando errores de Sitemaps y optimizaciones varias. Semana Nahuai La semana le pasa por encima. Meetup de Terrassa, las diapositivas ya están disponibles. Mañana en la Meetup de Granollers hablando sobre plugins para ecommerce. Nueva página con enlaces directos para escuchar Freelandev en cualquier plataforma/podcatcher. Contenido Nahuai 3 nuevos tutorial en Código Genesis, de los cuales destaca: Tema de la semana: Negocios Online. Data Driven marketing - Pablo MoratinosPodcasting así lo hago yo y así lo puedes hacer tú - Emilio CanoCompany of one - Paul Jarvis. Episodio que le dedicamos.Growth Hacking - Luis Díaz del DedoWordPress Plugin development - Brad Williams, Justin Tadlock y John James JacobyEl año sin pantalones - Scott BerkumWordPress 1001 trucos - Fernando Tellado Branding basics for small business - Maria RossWordPress diseño y desarrollo - Brad WilliamsBuilt to sell - John WarrillowPermission Marketing - Seth GodinClean Code - Robert C. Martin Novedades Mencionan Karma en uno de los últimos posts del blog de EDD. Se está planteando activar el formato WebP por defecto en WordPress 6.0. Tip de la semana DeckDeck Go, herramienta Open Source para crear presentaciones online. Menciones Emilcar nos felicita por el episodio de Stripe y de paso nos avisa de que no se ven las notas del programa completas en los reproductores de podcast. Ángel confirma que se refería a lo que entendió Esther. Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: ¿Qué libros nos han marcado a lo largo de nuestra carrera profesional? ¿cuáles tenemos de referencia para consultas, recordamos como una revolución o estamos esperando el momento para empezar? Hoy os traemos un repaso a aquellos libros que más recomendamos, tanto de código como de emprendimiento, marketing y gestión. Pero antes, como siempre... ¿Qué tal la semana? Semana esther Solucionando errores de Sitemaps y optimizaciones varias. Semana Nahuai La semana le pasa por encima. Meetup de Terrassa, las diapositivas ya están disponibles. Mañana en la Meetup de Granollers hablando sobre plugins para ecommerce. Nueva página con enlaces directos para escuchar Freelandev en cualquier plataforma/podcatcher. Contenido Nahuai 3 nuevos tutorial en Código Genesis, de los cuales destaca: Tema de la semana: Negocios Online. Data Driven marketing - Pablo MoratinosPodcasting así lo hago yo y así lo puedes hacer tú - Emilio CanoCompany of one - Paul Jarvis. Episodio que le dedicamos.Growth Hacking - Luis Díaz del DedoWordPress Plugin development - Brad Williams, Justin Tadlock y John James JacobyEl año sin pantalones - Scott BerkumWordPress 1001 trucos - Fernando Tellado Branding basics for small business - Maria RossWordPress diseño y desarrollo - Brad WilliamsBuilt to sell - John WarrillowPermission Marketing - Seth GodinClean Code - Robert C. Martin Novedades Mencionan Karma en uno de los últimos posts del blog de EDD. Se está planteando activar el formato WebP por defecto en WordPress 6.0. Tip de la semana DeckDeck Go, herramienta Open Source para crear presentaciones online. Menciones Emilcar nos felicita por el episodio de Stripe y de paso nos avisa de que no se ven las notas del programa completas en los reproductores de podcast. Ángel confirma que se refería a lo que entendió Esther. Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Cada semana tenemos que gestionar numerosas tareas de distinto tipo: soporte y desarrollo para clientes, proyectos propios, mantenimientos, contenidos... Hoy comentamos cómo lo organizamos cada uno de nosotros para intentar que el día a día y las tareas de clientes nos dejen tiempo para otro tipo de proyectos. ¿Qué tal la semana? Semana esther Batallando con una base de datos corrupta Directo NED Semana Nahuai Comparten en el Twitter de WordPress una de sus fotografías para compartir el proyecto de WordPress Photo. Preparando la Meetup Terrassa el próximo martes. Contenido Nahuai 3 nuevos tutorial en Código Genesis, de los cuales destaca: Tema de la semana: Nuestra rutina semanal según el tipo de trabajo y proyectos que gestionamos: Freelandev lunes (semanal)Genesis Shapers martes (mensual)Directo NED miércoles (mensual)Mantenimientos (actualizaciones)Horas agendadas para desarrollos, cambios, etc..Soporte y consultas por emailUrgencias y erroresTutoriales Código Genesis Proyecto clientesOsomPress Novedades New pattern creator: https://wordpress.org/news/2022/03/get-creative-with-the-all-new-pattern-creator/ Tip de la semana Directorio de patrones https://wordpress.org/patterns/new-pattern/ Menciones Luca nos comparte un método para optimizar los estilos de bloques de ACF. Ángel nos comenta que Stripe permite tener dos series de facturación. Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Cada semana tenemos que gestionar numerosas tareas de distinto tipo: soporte y desarrollo para clientes, proyectos propios, mantenimientos, contenidos... Hoy comentamos cómo lo organizamos cada uno de nosotros para intentar que el día a día y las tareas de clientes nos dejen tiempo para otro tipo de proyectos. ¿Qué tal la semana? Semana esther Batallando con una base de datos corrupta Directo NED Semana Nahuai Comparten en el Twitter de WordPress una de sus fotografías para compartir el proyecto de WordPress Photo. Preparando la Meetup Terrassa el próximo martes. Contenido Nahuai 3 nuevos tutorial en Código Genesis, de los cuales destaca: Tema de la semana: Nuestra rutina semanal según el tipo de trabajo y proyectos que gestionamos: Freelandev lunes (semanal)Genesis Shapers martes (mensual)Directo NED miércoles (mensual)Mantenimientos (actualizaciones)Horas agendadas para desarrollos, cambios, etc..Soporte y consultas por emailUrgencias y erroresTutoriales Código Genesis Proyecto clientesOsomPress Novedades New pattern creator: https://wordpress.org/news/2022/03/get-creative-with-the-all-new-pattern-creator/ Tip de la semana Directorio de patrones https://wordpress.org/patterns/new-pattern/ Menciones Luca nos comparte un método para optimizar los estilos de bloques de ACF. Ángel nos comenta que Stripe permite tener dos series de facturación. Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Stripe se ha convertido en unos años en un estándar en cuanto a pasarelas de pago, especialmente útil para pagos recurrentes y suscripciones. Hoy echamos un repaso a sus características y algunos trucos prácticos. ¿Qué tal la semana? Semana esther De esas semanas anómalas y con temas familiares que nos sacan de nuestra rutina, pero siguiendo con actualizaciones de instalaciones de WordPress muy desfasadas. Semana Nahuai Retomamos las charlas en persona de WordPress Terrassa https://www.meetup.com/es-ES/Terrassa-WordPress-Meetup/ Contenido Nahuai 3 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: Stripe es una de las pasarelas de pago más populares y que se caracteriza por tener una API muy potente con unas comisiones razonables. Prácticamente todos los plugins de eCommerce de WordPress lo soportan (WooCommerce, Easy Digital Downloads, Restrict Content Pro, Gravity Forms....). A su vez muchas plataformas de facturación ofrecen integración con Stripe (Factura Directa, Quaderno...) Crear una cuenta de Stripe y dar acceso a tu desarrollador web (a veces necesario perfil de admin)Tarjetas para realizar pagos de prueba https://stripe.com/docs/testingElegir cada cuanto se envían los pagos a tu bancoAñadir días gratis a un suscriptor (desde la suscripción) - Ajustar también los días en el pluginForzar pago de nuevo (desde la factura)Enviar una factura para que realicen un pago puntual (práctico cuando la actualización de tarjeta no funciona bien a través del plugin)Ajustar saldo cuando no hace bien el cambio de membresía o similaresEnviar metadatos a Stripe (plugin o código)Soporte para adeudo domiciliario SEPA (comisión de 0,35€)Utilizar payment linksComisión reducida para micro-pagos (menores a 5€, contactar con ellos)Stripe ofrece comisiones reducidas a organizaciones sin ánimo de lucroStripe Climate (1% de ingresos)Stripe Radar Novedades Digital Ocean adquieres CSS-Tricks.  Newfold Digital adquiere Yith.  Gravity Forms consigue el dominio gravity.com. Menciones Antonio nos comenta que usa un pantallazo de Lighthouse en Google Chrome Ragose comparte el episodio de WPO Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Stripe se ha convertido en unos años en un estándar en cuanto a pasarelas de pago, especialmente útil para pagos recurrentes y suscripciones. Hoy echamos un repaso a sus características y algunos trucos prácticos. ¿Qué tal la semana? Semana esther De esas semanas anómalas y con temas familiares que nos sacan de nuestra rutina, pero siguiendo con actualizaciones de instalaciones de WordPress muy desfasadas. Semana Nahuai Retomamos las charlas en persona de WordPress Terrassa https://www.meetup.com/es-ES/Terrassa-WordPress-Meetup/ Contenido Nahuai 3 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: Stripe es una de las pasarelas de pago más populares y que se caracteriza por tener una API muy potente con unas comisiones razonables. Prácticamente todos los plugins de eCommerce de WordPress lo soportan (WooCommerce, Easy Digital Downloads, Restrict Content Pro, Gravity Forms....). A su vez muchas plataformas de facturación ofrecen integración con Stripe (Factura Directa, Quaderno...) Crear una cuenta de Stripe y dar acceso a tu desarrollador web (a veces necesario perfil de admin)Tarjetas para realizar pagos de prueba https://stripe.com/docs/testingElegir cada cuanto se envían los pagos a tu bancoAñadir días gratis a un suscriptor (desde la suscripción) - Ajustar también los días en el pluginForzar pago de nuevo (desde la factura)Enviar una factura para que realicen un pago puntual (práctico cuando la actualización de tarjeta no funciona bien a través del plugin)Ajustar saldo cuando no hace bien el cambio de membresía o similaresEnviar metadatos a Stripe (plugin o código)Soporte para adeudo domiciliario SEPA (comisión de 0,35€)Utilizar payment linksComisión reducida para micro-pagos (menores a 5€, contactar con ellos)Stripe ofrece comisiones reducidas a organizaciones sin ánimo de lucroStripe Climate (1% de ingresos)Stripe Radar Novedades Digital Ocean adquieres CSS-Tricks.  Newfold Digital adquiere Yith.  Gravity Forms consigue el dominio gravity.com. Menciones Antonio nos comenta que usa un pantallazo de Lighthouse en Google Chrome Ragose comparte el episodio de WPO Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Por muy polifacéticos que seamos, no dominamos todos los temas ni mucho menos, por eso es un lujo poder contar con dos expertos en WPO como son Marta Torre y Bohdan Shila para poder comentar un poco más a fondo el tema. Tema de la semana: En el episodio de hoy hablamos de WPO, Web Performance Optimization. ¿Cuándo fue la primera vez que oíste hablar de WPO?¿Qué engloba para ti WPO?¿En qué factores relacionados con WPO sueles centrarte a la hora de crear webs?Si tuvieras que elegir solo una medida para mejorar el WPO ¿cuál sería?¿Qué es lo último truco que has aprendido?¿Tienes algún plugin predilecto para WPO?¿Cómo crees que afectan maquetadores como Elementor en la velocidad de carga?¿Qué themes recomendarías y cuales das por imposibles?¿Qué importancia le das al resultado del test de pagespeed? Enlaces de interés: Marta Torre: https://martatorre.dev/ Bohdan Shila: https://empresiona.com/ WebPageTest Perfmatters Asset CleanUp: Page Speed Booster Entrevista a Marta Torre Episodio con Bohdan Shila Menciones Manolo nos avisa de que Eagle Filer está de oferta junto a otras apps de MacOS. Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Por muy polifacéticos que seamos, no dominamos todos los temas ni mucho menos, por eso es un lujo poder contar con dos expertos en WPO como son Marta Torre y Bohdan Shila para poder comentar un poco más a fondo el tema. Tema de la semana: En el episodio de hoy hablamos de WPO, Web Performance Optimization. ¿Cuándo fue la primera vez que oíste hablar de WPO?¿Qué engloba para ti WPO?¿En qué factores relacionados con WPO sueles centrarte a la hora de crear webs?Si tuvieras que elegir solo una medida para mejorar el WPO ¿cuál sería?¿Qué es lo último truco que has aprendido?¿Tienes algún plugin predilecto para WPO?¿Cómo crees que afectan maquetadores como Elementor en la velocidad de carga?¿Qué themes recomendarías y cuales das por imposibles?¿Qué importancia le das al resultado del test de pagespeed? Enlaces de interés: Marta Torre: https://martatorre.dev/ Bohdan Shila: https://empresiona.com/ WebPageTest Perfmatters Asset CleanUp: Page Speed Booster Entrevista a Marta Torre Episodio con Bohdan Shila Menciones Manolo nos avisa de que Eagle Filer está de oferta junto a otras apps de MacOS. Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

I've known today's guest before I even ventured into the professional WordPress industry. In fact, it wasn't his themes that revolutionized my thinking, it was the checkout process. Brian Gardner launched a theme company using a payment portal and delivery tool called e-junkie. I just checked, they still exist, they were the Gumroad before Web 3.0 was even a thought in Web 2.0's mind. I couldn't believe it. Someone could zip up WordPress code, put it on a website, set a price, and someone could buy it?! I wanted to do the same thing. But until then, I had an agency to run so I used Revolution Themes, then Genesis, then to the whole StudioPress suite to make that happen. Fast forward, Gardner not only sold SP to WP Engine, but he left the gig shortly after, only to make a return with his latest product, Frost. Enjoy today's conversation with Brian Gardner, Principal Developer Advocate at WP Engine, creator of many things and many blogs. Find his newly redesigned blog at briandgardner.com. If you fancy supporting the show, buying me a digital coffee or joining my fantastic private Discord server, head on over to buymeacoffe.com/mattreport — I'll shout your name from the Twitter rooftops. Episode Transcript [00:00:00] Matt: so many folks who sit on the sidelines and Monday quarterback like me I see folks sell their business and , and they joined the team and I know in my heart that as a builder, as an entrepreneur, , they won't be there that long.[00:00:14] And they're there for a year. I think roughly you were at WP engine for a year after selling studio[00:00:20] Brian: press to them longer than that. But it sort of been to which in and of itself as a piece of conversation. Go ahead.[00:00:26] Matt: And then I saw you sort of leave P and L I was like, yep. I knew it. And there's nothing wrong with that because God that we have such a passion to build something, but I don't know of anyone who's who sells it to the company, leaves built something else, sells it back to the company and.[00:00:41] You're going for a hat trick question, mark.[00:00:44] Brian: No. No. And in fact, it's, it's funny, you are the only person who, with the exception of Bob Paul, Lacey, who had months ago made a kind of comment about that. You're the only person in this round when I got hired and when Frost was acquired to actually have.[00:01:01] Pointed that out. And of course I took that bait and this is why we're on the show today. But I talked to our PR team and I was like, look, this is just something that could be a thing that people might talk about or in this context. And surprisingly, and that's fine because it's really, it really was a news event.[00:01:16] This time around Yeah. I was just like, okay, what are the possible negative reactions? People might have to something like this. And I was like, that's about the only thing I can come up with. Well, people may point out that this happened and it, whatever, it's all good. Everyone's happy. You've built a[00:01:31] Matt: lot of stuff from digital products to courses, to eBooks, to blogs, to knit mail email lists and newsletters, like all things that were in some form or fashion, a business, a micro business.[00:01:43] When I saw you. Go back to a WP engine and they had acquired frost in my head. I started thinking, you know what, these, and this is my words, not yours. And I hope it doesn't offend you. But these micro products are almost like a fantastic calling card to get an awesome gig. Right. Ha had it not been you, but somebody else in this position, it could be like, I built an awesome little product.[00:02:11] And sometimes the weight of that is like, oh God, I got to S I get up market. I gotta sell it. I gotta promote it. I gotta support it. I got to take over the world. But then sometimes it's like, no, I can actually use this in place of a resume and get an awesome job somewhere. Is that a fair statement?[00:02:27] Brian: I would think so.[00:02:28] I don't think that that necessarily applies to everybody. We know right now, Matt, that the competitive landscape in WordPress is off the charts, especially in light of the behemoths. And, and we're one of them, right? WP, engine, GoDaddy, liquid web, all those it's really difficult to, and I'll conversely, make a counter argument here after this.[00:02:47] It's very difficult to like create and launch something new and have it be successful and widely adopted and so on now, conversely. That is also, if you have the idea, something really, really brilliant, that really solves a problem that catches a lot of users and stuff like that. Then it becomes because of aforementioned behemoths, a very interesting acquisition piece, right?[00:03:07] Go to liquid web. They've bought a lot of things lately. None of them have been, well, that's not true. Some have been larger, right. Eye themes and so on. And then some of them are just like smaller pieces that kind of fill a niche that allow them to use their sort of their. The abilities to reach and build and support from an infrastructure standpoint, a subset of people.[00:03:28] And so it can work. It can be, I wouldn't necessarily say that should be someone's business plan. Just given my tenure in the industry and the success I've had, it's been helpful to have that sort of be true.[00:03:41] Matt: Web hosts, obviously WP engine being one of the largest, if not the largest managed WordPress hosts in the industry GoDaddy liquid web.[00:03:49] I think a lot of folks myself included have sort of illustrated this picture, that well, we all kind of hypothesized that they're all looking to build and curate their own WordPress experience. Without giving away the secret meetings, maybe at WP engine and the secret sauce. Is that, is that something that you see coming down the pipe, maybe if not WP engine others, and maybe why they acquire fros and studio presses to sort of put these pieces in place.[00:04:19] So when you come to a WP engine, you experienced WordPress. You go to liquid web, you experience it that way. Is, is that something that you see as holding true in the year 20, 20[00:04:28] Brian: a hundred percent, a hundred percent. I think we see it on several levels. And even outside of the WordPress market, just the, sort of the consolidation, the platform building, go daddy sold domains back in the day.[00:04:39] Then they went to hosting. And then when they realized that the people who are buying those things would buy other things or are doing other things. Then all of a sudden they're an email marketing company and then, oh, WordPress explodes. Now we're going to be a WordPress hosting email, but like, like, and so yes, it makes sense.[00:04:54] And everyone's good at what they do. And when you really find what you're great at, then you sort of, I wouldn't say exploit, but then you really sort of double down on that by looking around in the space and saying, Hey, are there products that align with what we're trying to do? And is it, is it better for us to acquire those products?[00:05:10] Because it takes us less time to build. We can go right to market. We can, there's an existing audience as studio press was a huge audience that WP engine picked up and things like that. So yeah, I would say that's a fair state. Do you know,[00:05:21] Matt: there's in the news and the courting eh, in the week of this week, it's January 13th.[00:05:27] And we've seen over the last week, just a lot of discussion of paying contributors in the WordPress space. It's something that I've always thought of too, like going way back, like how. All these folks volunteer. They all have to go through the stress of like a theme developer. Like I was way, way, way back in the day, asking them why didn't this team get approved?[00:05:47] Why are you telling me I have to adjust this tab space in the functions file. Like it's so subjective. I should just be like, lots of stress. That folks don't really need to go through as volunteers now resurfacing again, how to get people paid. I think hosting companies are in a good position since.[00:06:06] Winning off of the back of WordPress, that there could be something there, more sponsored contributions more ways to it doesn't doesn't maybe always have to be about payments. It could be about featuring or highlighting or spotlighting folks because not everybody wants to make money off their volunteer ism with WordPress.[00:06:25] Is, are there any efforts or maybe. Contributing more to core with paid positions, let's say. Is that kind of a topic fall under a principal developer advocate at WP engine? Are those the kinds of things you hear in field for the company?[00:06:41] Brian: Yes. WP engine did not hire me so that I could go write code for WordPress.[00:06:45] Let's let's be clear about that. Damn they did. However, Hire me because of my expertise, my tenure in the field, my ability to understand the value that I could bring through the WordPress and WP engine sort of relationship. And as part of the leeway and the latitude I've been given to go do my thing. I brought on Nick Diego, who is an engineer.[00:07:07] And I learned V and he, he actually was supposed to backfill me with frost before the acquisition for us was going to be a side project. And because of my job, I brought in Nick to help sort of carry the load until I realized how much Nick and I aligned and what a resource he could be. And so I made the recommendation that we hire him as part of a developer relations so that we could do the very thing, right.[00:07:28] Part of his responsibilities and part of what I pitched was. There is an opportunity for us to sort of lead the space from a thought leadership perspective to help contribute code as he and I were both knee deep and code following along, the Gutenberg development where press 5.9 and stuff.[00:07:43] And I said, there's a lot of things that we're finding as we're working through building our thing that instead of just trying to like make a fix or a hack inside of our product Contribute that code or that patch or the fix, or the suggested way of doing things upstream back to WordPress.[00:07:59] And so a lot of the work that we're doing now is in fact core contribution stuff. Nick is also going to be doing some stuff with learn. And so w. WP engine just really understands the value of sort of the five for the future stuff. We've got several members committed to that. We just recently did it contribute to WP day where we really encouraged a lot of the folks in the community to do stuff like that.[00:08:20] And so I'm because like you said, I have one with WordPress for 15 years now. Right. It helped me leave my day job. Provides for my family and stuff like that. So I always have a place in my heart. It's easier now because I have the backing and support of WP engine and our resources to kind of make that move.[00:08:38] And I'm not getting any resistance from the higher ups there. They, I think they see the value and the contributions and sort of the, the PR that comes from that. There's some, there's some benefit there. But we just want to see WordPress get better. So our products and our customers experience.[00:08:54] Matt: How does frost fold into speaking of customer experience? How does frost fold into the. The existing suite of softwares that you sold them studio press. How does that merge? Is, are we still too early on, on those days for those, for those discussions, but how does it fold into the experience of WP engine users or potentially even studio press users?[00:09:15] So[00:09:15] Brian: this pet, let me give some context. So th this past summer after a sort of a failed attempt at doing something in the real estate space I came across an article. Written by Justin tablet on WP Tavern. And in that article, he was talking about block patterns and this is sort of as like the patterns kind of were hitting their infancy and they talk about there being a pattern directory and stuff like that.[00:09:38] I've obviously followed WordPress even while I was sort of away doing some things with real estate. I was like, okay, we sold studio press in part because I had no idea what the future of WordPress was going to be. Right. That was part of the reason we just didn't have the resources. We weren't sure we, we didn't want to compete.[00:09:52] And so we sold that.[00:09:58] We talked, I'm a creator. I'm always thinking I always want to build and do stuff like that. And so, so when I was on this article, I went over to the, the pattern repository or the directory and it, there was like a little tile of patterns and there's a button that said click to copy code or whatever, copied it.[00:10:13] I went into my blog, so I was doing something and I just hit paste. And like this thing showed up like this arrangement of design. And I was like, wait a second. I like that. That's like a theme agnostic design agnostic thing. And I think it was like, at that point was when sort of, it was very, very like original epiphany that kind of backed the frost project.[00:10:33] When I was like, wait a second. Now I understand where we're presses going. Right. These idea of blocks and styles and patterns and layouts that like kind of all these words being thrown around. And I was like, wait a second. So I can create these sections of. Website and in one click allow people to import them into a page.[00:10:50] And like, if you did that five or six times, you could essentially allow people to build a homepage and like literally 20 seconds. And I was like, okay, so that that's sorta was the, the original fire that was lit around frost. And so, because at the time it just made sense. I built frost originally as a Genesis child theme, just because right.[00:11:08] Part of the family. It was what I've always known. And so we launched a paid product called frost and it was a theme and it was a corresponding plugin that had all of the designs and the patterns and stuff like that. And then full site editing started to become more of a thing. And so I installed Gutenberg and realized.[00:11:25] There's going to be life after Genesis the framework, because a lot of what full site editing does is what Genesis did it handled markup and the ability to move things around. And so I said, well, Let's do what I did back in 2006, let's open up a bunch of blank files and start writing a theme from scratch.[00:11:43] And so current version of frost, probably three months ago was literally just sort of modeled after stuff I saw. I think it was on Carolina's full site editing or some tutorial on like, what is. Full site editing theme, look like it's got to have these files, the structure, it's a complete paradigm shift from where it was.[00:12:00] And I was like, let's just see if I could do this. And so I basically replicated the design of the Genesis child theme version of frost and started building out current version of frost. So that became a thing. And we launched it, started selling it. I was trying to extend a little bit of financial runway so that I could keep playing around with what I was doing.[00:12:17] So I reached out to Heather Bruner, our CEO just to say hi to check in and just see if she knew of anybody in the industry who might be looking for some contract work. And at the same time internally, they were talking about WordPress developer relations. And she says, funny, you should ask because we've been thinking of this position and I don't know.[00:12:34] That there's anybody better suited for it than you, which is the intersection of what I told her design community and WordPress. And so, we worked out something that made a lot of sense at the time frost was on the outside which I felt conflicted about because a lot of the work I was going to be doing was around WordPress and building and stuff like that.[00:12:50] And so, ultimately I made the recommendation that we just bring it into. Into the fold so that I can work on it. Full-time we can use that as a way to demonstrate where WordPress is going to teach folks in the community what's going on. And so on.[00:13:02] Matt: So it doesn't detach from you. It's not like, okay, now it's gone into the abyss of WP engine.[00:13:07] My[00:13:07] Brian: is not. And Nick and my F yeah, no, it's under our full control. It's a developer relations project.[00:13:13] Matt: Yeah. Did you, when you sat back, did you have those same feelings of okay. I going to do this again. I have to build, well, you already have a headstart with your brand and recognition and followers and all that stuff.[00:13:26] But even that, I'm sure you're still like, oh God, I gotta, I gotta do this all over again. I gotta set up a checkout system. I have to set up a licensing system. I, I have to market this thing. I gotta support. And I[00:13:36] Brian: gotta do all this stuff a hundred percent.[00:13:38] It was exciting just because it had been since studio press formed way back in the day where I was really fully in control, as we merged into Copyblogger in 2008 or nine, and then for like 10 or 12 years, we had sort of the infrastructure of the company and stuff like that.[00:13:52] So I didn't have to like, bear that load independently. As I had at the beginning of studio press. And so like, it's a different space than it was back then. And, and thankfully I have the cloud, the email lists sort of the reach, the exposure to WordPress. So it made sense. It didn't quite hit the way I was hoping that a studio press did back in the day, but again, we're in different times and that's okay.[00:14:16] But you know, like at the end of the day, what it came down to was for the last 15 years I've been doing sort of the self-employment entrepreneur things start up, you feel sort of a thing. And even like early on into frost, I was like, this is going to be another long thing and that's fine. I like this kind of thing.[00:14:33] And I think it would have done well on its own. But I was just ready. I was ready for, and I wrote about this on a torque article about seasons change. I was just ready to finally work for somebody else to, to have access to team members, to be fully supported, to get good benefits, pay, like all of those things.[00:14:48] I just, I needed a mental break and, I foresee this break being of several years, not just like a couple months, so[00:14:54] Matt: you said, I feel like frost didn't hit. Maybe like studio press fell, but different times, is that a gut feeling?[00:15:02] Did you measure it , instinctually as somebody who's launched so many things, did you just kind of know like, okay. I'm not feeling that momentum as I maybe did 10 years ago, Yeah.[00:15:13] Brian: Like when you sell something, when you build something and sell something, like you kind of get into this mindset, like, oh, I could do it again.[00:15:19] Right. Once lucky, twice. Good. And, and had I stuck with it, like just me and or Nick at that time, it would have taken probably some time to really get it to a point where it was humming WordPress itself sorta was getting in the way, because it just, it wasn't delivering things that we were looking forward to using and stuff like that.[00:15:35] So it was part gut. , okay, this isn't going to make me a hundred million dollars. Like maybe even a hundred dollars would be great sort of a thing. But I just, as like, like I wanted, I wanted power behind it, not just to have to rely on me. And like I said, I was ready, it was serendipitous me reaching out to Heather, her coming back to me, presenting the offer.[00:15:55] And it's kind of like, she was like, basically let you do what you want to be doing and what you've been doing for 15 years, just under the guise of WP engine and, having gone through the acquisition and the transition for the year afterwards. I had a ton of insight into their culture. And that made it a really easy decision to make, because that was not, is this a company I want to work for?[00:16:15] Cause the answer is hell yeah, I knew, I know how the cultures there. I think a lot of people on the outside don't understand how, how cool and great it is, especially we're 1200 strong. But I was like, wow, this is like almost a dream.[00:16:26] Matt: Yeah. I remember people talking about WP engine, just like when, when they hit 400 people, they, wow.[00:16:32] Like, that's amazing. And now it's like triple and probably just chasing automatic, which I, I think just hit the 2000 mark or just under 2000. So, it's pretty amazing to see like pure. Play companies. Because again, WP engine is only doing WordPress, right? You haven't introduced at other CMS yet.[00:16:50] Right? There's nothing they're getting into headless that might introduce some stuff that might be outside of the realm of WordPress, but you're certainly not hosting Drupal anytime soon,[00:16:59] Brian: correct? Correct.[00:17:01] Matt: That's awesome. Can we chat about the real estate endeavor for a moment? You said it fair.[00:17:09] Anything that you can point to as to maybe why wrong time global pandemic, what was going on with that, with that real estate endeavor of yours. And why did you decide to just exit it?[00:17:21] Brian: So I've always been interested in real estate. We've bought and sold houses over the years, probably 10 over the last 20 years and an agent press, which you may remember was a thing that we did a copy of.[00:17:31] For a few years. So we dabbled in it and I realized just how bad design and marketing is in that space. Generally speaking compass being the exception and maybe a few others. And so I was like, okay, well I have, through the years, I've made several relationships with people sort of higher up in the real estate industry.[00:17:50] So I knew I'd kind of have like an easy launch pad. I get design. I could build it on a WordPress. I've got some spokespeople people who could sort of be advisers to the company who are, experiencing Zillow and all that kind of stuff. And then the pandemic hit and what happened really was probably a couple of things.[00:18:04] One, it probably just wasn't built in packaged the right way. But number two real estate agents got really, really busy because of the housing. They, they, everyone, you would follow it. Oh, I have 36 offers today. Like nobody has time or at the time they didn't feel the need to have a website because their business was exploding.[00:18:24] I don't have time for a website I'm standing in line at open houses. Like, and the sad thing is like in six months or a year, whenever the housing market comes back to earth. Done dental need it, then they'll be like, oh crap. Cause now that you've got a bunch of new agents, people who jumped into the market because of all of what was going on.[00:18:41] So then like the, the demand will go down, but like the supply of agents then is there. And so there's more competition, but I was like, I, I don't have time to weather, all of that. And then frost kind of came up and, things with agent engine, just kind of, weren't really doing its thing. And I was like, I was okay with that.[00:18:55] It was a good college try[00:18:57] Matt: because it was more like it was more agency. Experience than just a product, right? Cause[00:19:02] Brian: you were, I know it was more product based. It was more, we call it digital spaces where we sort of built Jason Schuler of WordPress fame sort of built this profile management system, which I thought was really gonna take off with like associations or, brokerages that had teams of people that wanted to sort of showcase them individually.[00:19:21] Like the idea on paper was really, really good. I think we just poorly executed at the wrong time. So. But I'm okay with that. Like lessons learned, right. We're here where we are.[00:19:29] Matt: Yeah. Yeah. I tell you it's what an interesting time, because you had real estate agents who, you know, probably whatever, maybe not immediate at the pandemic hitting, but a couple months in just being just the fish were jumping into the boat.[00:19:44] You didn't even have to cast a line in they're like website. I don't have time for a website, but then. This whole range at an opposite end of an industry restaurants who are like, oh, we never launched that website. And now we have to do takeout a hundred percent of the time. I know I had, I haven't been in the, my data.[00:20:04] I, my dad runs the agency. I'm well beyond that at th at this point, but it still runs. And I had tons of people calling me at that moment. Literally watching the news restaurants are shutting down, calling me up. Like, I need that website, Matt. , where, where are you? Five 10 years ago when we were telling you to do this a crazy, crazy time for web and for people who haven't caught up at that point.[00:20:26] When I look at. You were saying before, like one of your aha moments with Gutenberg was I copied and pasted and it was kind of like, wow, I can see where the vision is going. Matt Mullenweg could always talk, has always talked about WordPress being like the operating system of the web. That was something that was always interesting to me is what really kept me motivated with WordPress.[00:20:48] I now see this hearing him say that Gutenberg is bigger than WordPress, sort of, kind of nonchalantly in the state of the word. I kind of see maybe that same thing of fusing, like the operating system with code. So Genesis studio press remember back in the day, you're building it all through the functions.[00:21:06] PHP file. I can imagine a world where now you're just copy pasting snippets of code, like the query blocks and stuff like that. Pre pre queried for you. Like all the codes there. Boom, copy paste it. And now I'm developing air quotes to the listener. Who's only listening to audio. Developing by copying pasting snippets of code and dropping blocks in do you have any other future out look on, on where Gutenberg might be going?[00:21:31] Maybe things you might be looking at to build into Gutenberg. Into frost that would push the boundaries.[00:21:38] Brian: Nothing monumental. I We're just obviously following along where WordPress is going, this it's taken us three years to get here. We're working through this now full site editing thing, which I th I think is still gonna take some time.[00:21:50] Right. Which we've already seen the delay from December to January. And I was in full support of that. Cause I didn't think it was going to be ready and I'm more than okay. Especially now that I don't have to. Like obsess over building a product and like put food on the table based on what I sell. Now it's like kind of a kickback and just follow along as it's happening.[00:22:09] And, Nick and I are on get hub and select daily, oh, do you see this commit? Do you see this change? And I'll be honest. I don't know that there are many people in the group of people who are at the forefront of what's going on with WordPress. Then he and I right now, because we are so. We practically have alerts going off, in our own heads.[00:22:27] I just posted 30 seconds ago. How would I see that? Because we, we love it so much. We, we absolutely are infatuated. We call ourselves black editor, fanboys. Like it's, it's kinda crazy and almost embarrassing the extent, but 15 years later, I'm still in love with WordPress. The way that I was and even more so now, because I'm starting to see.[00:22:46] WordPress itself, starting to solve the problems that we tried to solve back in the day with like magazine style themes and stuff like that. It's so easy to want to still primarily build your own thing and around it. And, we're presses now making it so easy with where it's going. It's not perfect and never will be, but they're doing things in a way that make it really easy for people like me to sort of identify where the opportunities are.[00:23:10] And especially those who love design. I could do so much with just WordPress core and a simple theme so much. And that's how I felt back when I launched revolutions. Like, Hey.[00:23:20] Matt: And as a product owner and business owner, software developer, you kind of get that this stuff iterates over time.[00:23:28] And when Gutenberg first launched and everyone just like flipped the table, which, I was one of those folks too, but it was more about how, it was being communicated, how it was being like, whatever the Pictet at the time and enrolled that it had nothing to do about. You know the features of Gutenberg.[00:23:43] Although I still struggle with trying to like grab a block and put it in between two columns is like still a thing that I have to like wrestle and throw my computer with. I always knew like, Hey, this thing's going to get better.[00:23:54] It's just version 0.0 0, 0 1 that we're at like, don't we all like, there's so many software people in this space. Why was everybody losing their mind? That it wasn't good enough yet? This software's never good enough day one. It always gets better over time. Any thoughts on like the iteration of Gutenberg or how you looked at the launch of Gutenberg when that.[00:24:12] Yeah,[00:24:12] Brian: I was the same way. I wasn't sure it was very clunky. I think it kind of got rushed out back in that, that one December. But I think it had to be, I at some point we met that's written before about 1.0 and shipping and iterating and stuff like that. And so I think it was a necessary evil I think Gutenberg, the plugin being a thing now sort of, kind of pulls up.[00:24:30] From the core and like the general consumer standpoint, like seeing these sort of iterations and breaking changes and things like that, they've put it in the plugin, which, which is helpful because it allows people who are developing for WordPress to see what's coming to know how to address it. When it looked like a lot of people, when 5.9 launches, they'll be like, oh, w what's changed since 5.8.[00:24:50] Oh, my God, if you even knew, like so much has changed, but like, we'll be ready for it. Like frost will be 100% production ready when five, it is already, but you know, when 5.9 ships will be fully taken advantage of all the things. Cause we've been on the Gutenberg daily trail ever since then.[00:25:06] But speaking of Sarah McLaughlin, one of the 11 tweets I've favorited in my 15 years of Twitter was her response. She did ask me anything and I said, what's your favorite quote? And she quoted Gandhi's be the change you want to see in the world. And , obviously that that's sort of ubiquitous and we see it all the time.[00:25:21] But when it comes to WordPress and the direction, and this is sort of like Nick and my north star, which is, oh, this isn't working, we're frustrated with how this works. Well, you could do two things. You could piss about it and like, go on Twitter and talk about how bad it is. Or you can roll up your sleeves and figure out how to make it better.[00:25:36] And that is a lot of what we're doing. With developer relations at WP engine, we're teaming up with people on automatic side where other people's sides, rich Taylor is a good friend and we're trying to figure out how do we, universalize some things and just like really be that change.[00:25:50] And, we hope not only will that make WordPress better, maybe some of the people on the sidelines, these Monday quarterbacks as you call them, maybe it'll say, Hey, maybe there's something to like, Approach that they're taking, and maybe it's less about, dogging the platform that helped us win and helping it when, when, when for others and stuff like that.[00:26:09] Matt: Yeah. I can tell you that the one thing that Sort of afraid of is just the the pollution, I guess, of the block directory and what that potentially leads to in a customers. I say customer, I'm thinking I have agency on my mind, but thinking of you logging into somebody's website, who's not a WordPress aficionado.[00:26:28] And then. You have a thousand plugins installed. What's wrong with you? I can see that same thing happening with like the block directory, especially some of the things I've already starting to see where product companies are starting to inject their icon into like a, I don't know. I'll call the task bar.[00:26:46] I don't know what the official WordPress name is for that tray that sits above the editor where you can expand in different. And then, like I w installed a couple of themes the other day on one of my test sites. And it was just like, it looked like the bottom of my windows machine. Like all these icons, , oh, crazy.[00:27:01] We go again. , I don't want this. I can see some people doing like animated gifts now. And , oh, come on. , this is bad enough. Notifications already bad enough. Those types of things that you, you hope to maybe standard eyes across other product companies, is there like an official place you start to document this kind of thing to get everybody together or in a perfect world.[00:27:20] Is there a place you'd like to have for folks to rally around these types of things?[00:27:26] Brian: A good question. W we are guilty of that. Nick, Nick built a black pattern Explorer plugin. That adds a very I think we just recycled one of the core icon components that are part of WordPress. So again, we're not trying to do anything proprietary, so, we've created.[00:27:41] Block pattern, explore that very much is maybe maybe inspired what WordPress itself did in core. And we're looking to sort of expand on that and use that sort of in an experimental sense to help inform how things work, how it can be used, and then to take the things that we're building and push them upstream into WordPress, via pull requests.[00:28:01] And so, we are trying to, again, it's easy because for us, it's not a product that will. WP engine over any kind of metric. Like this was sort of brought in with the intent of, it's not gonna make any money, just use this to help go and grow and do all these things. And so, we've always back when Nathan and I Nathan Rice and I built Genesis, like we always sort of defaulted to WordPress core practices and standards and design and UX and all that kind of stuff.[00:28:28] And so. It's just an eight and eight at this point, for whatever we're working on to not be like a blinking Marquis across an admin notice thing. But I understand that it happens and why it happens. And, I think WordPress adding more capabilities to the core software, kind of. To be perfectly honest, that it knocks out the need for a lot of things.[00:28:49] Some of the black libraries that exist and things like that, like we're pressing now has that in core. So like, I'm hoping to, like, as we're press gets stronger with functionality that some of the needs to, to like to do what you said, won't be there. And I don't know if I answers the question, but are you happy to see the customized.[00:29:08] 1000%. I, I hated it from day one. I hated it from day one. I know we did some stuff with it and studio press. I was never a part of that. Cause I refused I've used it for a few things like custom CSS when I was in an emergency or, header, photo, script kind of stuff. But like I hated it. I never liked it.[00:29:27] I'm thrilled.[00:29:28] Matt: Yeah. . Amazing times, Ryan, what would help you and your role at WP engine call to action? Where can folks find you to connect with you to help the cause to join you at WP engine?[00:29:41] Anything or anywhere you want to point people[00:29:42] Brian: to a yes, the Twitter is probably the place that I'm most I'm most active and most available. At B Gardner, you could put that in the show notes, if you want. Tweet me, follow me, DME, whatever. Twitter is usually where we hang out. I'm on Instagram, that's more personal Starbucks shots and baseball things.[00:30:00] So that's less interesting to people in the space might not be tweeting about baseball. Yeah, no kidding. I'm on LinkedIn and I think it's B Gardner 27 and I was late to that party, so I didn't get the handle I wanted, but but Twitter is the place. I'm, periodically dunking around@briangardner.com actually working on a new design, kind of using that as a sandbox.[00:30:19] Yes. Oops. I'm doing it again was always sort of the tweet when you saw that tweet, I redesigned it. And so people have, I've trained people to never, ever think that there's going to be the same design as, as was there the last time, but that that's how products get built because I use my own site as a sandbox.[00:30:34] So, but yeah, Twitter is the best place. Obviously or for WP engine, we're always looking to build our team, not necessarily developer relations quite yet, but The Genesis team is hiring for an engineering person. And just whether it's support. I We see a number of people come up through the Genesis community who are now working there, lots of rock stars.[00:30:52] Like it's just a great place. So, if you're a WordPress person and you're looking for a job, hit me up on Twitter and I'll see if there's something that's Always hiring great people. I think David Vogel, Paul once said we don't hire something to the effect of, we don't hire qualified people. We've hired great people.[00:31:07] Like it kinda just works itself out that way. So, or we don't hire out. I can't remember what he said. I don't, I don't wanna mess up that quick, but it was really, really good. And I was like, wow, that's really cool. So quote here[00:31:17] Matt: pretty much. My report.com maryport.com/subscribe. Join the mailing list.[00:31:22] Number one way to stay connected. If you want to support independent WordPress content like. Buy me a coffee.com/maryport. Not only do you support the show, you can join as a member for $79 a year. Get access to the private discord and join our Merry band of WordPress Newsies, which we chat about. The WordPress news that goes out every Wednesday.[00:31:41] Five minutes is your favorite five minutes of WordPress or on the WP minute.com. Check it out. Join the. Get your name heard in the credits of the show. Talk about WordPress news. That's fun stuff. Thanks for hanging out today, Brian. I'll see everyone else in the next episode. ★ Support this podcast ★

Kellen and Grace bring in WPEngine's new Developer Relator Brian Gardner, Founder of StudioPress, Co-creator Genesis, to talk about building development communities. Links:briangardner.comTwitter @bgardner

Technology and social media have completely changed the landscape for buyers, sellers, and agents, causing a seismic shift. On the one hand, younger entrepreneurs are entering the real estate market and bringing their digital expertise with them. Simultaneously, millennials have become the single largest buyer demographic, accounting for nearly 25% of all sellers, and relying on the Internet to get things done. If you, as a real estate agent, aren't keeping up with this shift, you run the risk of fading to the background and not being seen. Personal branding and branding in general are now more important than ever. Your competition is moving quickly building out their websites and social media presence and making a name for themselves. Brian Gardner is co-founder of Agent Engine. They assist real estate agents and other industry professionals in establishing a digital presence, utilising the power of technology and social media to build (and grow) their business. He's previously the co-founder of StudioPress (sold to WP Engine in 2018) which powers hundreds of thousands of WordPress websites. Brian joins The Weekly Boost to discuss his personal branding expertise as well as his thoughts on the future of the real estate industry and developing a strong online presence. 00:00 Introduction2:06 Who is Brain Gardner?4:56 Why Agent Engine? Why Real Estate?7:06 Why build a personal brand?8:50 When you decide to build a brand, where do you start?10:44 Designing a personal brand and website that works13:33 Should content come first?15:51 Choose the medium that works best for you and your consumers17:15 Be authentic, be consistent20:03 How does Agent Engine revolutionize the real estate industry23:48 Advice to people just getting started in to the real estate business25:32 Mistakes to avoid when building your personal brand31:02 How do you quantify how your website is performing35:49 Leverage what you can in the beginning or you run the risk of wasting too much money Other ways to listen: Listen on iTunes: https://podcasts.apple.com/us/podcast/the-weekly-boost/id1506520257Listen on Spotify: https://open.spotify.com/show/2nvMtw4gn5qm0Wrv3DqWbM Subscribe to the newsletter & get future episodes sent straight to your inbox: http://www.ricardobueno.com/boost/ To learn more about Agent Engine:Website: https://www.Agentengine.comInstagram: https://www.instagram.com/agent.engine/ To connect with Brian: Website: https://www.BrianGardner.comInstagram: https://www.instagram.com/bgardner/Twitter: https://twitter.com/bgardnerFacebook: https://www.facebook.com/bgardner/ To connect with Ricardo Bueno:Website: https://www.ricardobueno.com/Instagram: https://www.instagram.com/ribeezie/Twitter: https://twitter.com/ribeezie

In this episode, I was lucky enough to join someone I've admired for a very long time: Brian Clark of Unemployable, Further, Copyblogger, StudioPress and more. We talk about the lessons we've each learned about building sustainable success in the ever changing creator economy.

Nella settima puntata del podcast Diventando Freelance proviamo a vedere insieme come può essere realizzato un Sito Web a livello tecnico e i costi di base per averne uno.Piattaforme per costruire siti "fai-da-te":- Wordpress.com → https://wordpress.com/- Wix → https://it.wix.com/- Squarespace → https://it.squarespace.com/CMS:- Wordpress.org → https://wordpress.org/- Joomla → https://www.joomla.it/Società di Web Hosting:- Serverplan → https://www.serverplan.com/- TopHost → https://www.tophost.it/- SiteGround → https://it.siteground.com/- Aruba → https://www.aruba.it/home.aspx- Go Daddy → https://it.godaddy.com/- Bluehost → https://www.bluehost.com/Sito per acquistare temi Wordpress premium:- Themeforest → https://themeforest.net/Builder di temi Wordpress:- Elementor → https://elementor.com/Framework gratuito:- Gantry → http://gantry.org/Framework che ho utilizzato per il mio sito:- Genesis Framework di StudioPress → https://www.studiopress.com/Tema figlio che ho utilizzato per il mio sito:- Mai Achieve Theme di BizzBudding → https://bizbudding.com/products/mai-achieve-themeSoluzione per Privacy e Cookie Policy e Cookie Solution che ho scelto per il mio sito:- Iubenda → https://www.iubenda.com/it/Libro che consiglio per iniziare a studiare WordPress → "WordPress. La guida completa: Creare Blog e siti professionali" di Bonaventura Di BelloIl mio sito → https://francescagimelli.it/freelanceIl sito del Podcast → https://diventandofreelance.itYouTube (canale principale) → https://www.youtube.com/@fragimelliNewsletter "Grafica Semplice" → https://graficasemplice.substack.com/welcomeInstagram → https://instagram.com/fragimelli/

When you just aren't feeling up to writing blog posts, but you do want to do something for your blog, use this list to guide you through some essential blogging tasks that can help keep you moving forward. Don't let creative blocks keep you from working on your blog! BGC ANNOUNCEMENTS * Welcome to the 147th episode of the Boss Girl Creative Podcast!! Today's topic is all about blogging tasks that you can do when you just don't feel like writing. * Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL * Support Boss Girl Creative endeavors by joining the BGC Crew! * Join me in the Facebook Group on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram * Want a direct link to the podcast feed? Click here. * Use these Hashtags on Social Media: #bossgirlcreative #bossgirlchat **Today's show is sponsored by TextExpander. Receive 20% off a year of service by signing up through this link!** INSIDE THIS EPISODE * Promoting Old Blog Posts * Connect with Other Bloggers * Check for Broken Links * Respond to Comments * Create Pinterest-friendly Graphics * Update archives * Planning your editorial calendar * Brain-dumping Ideas * Research Trends * Working on Ads: Facebook, Instagram, Pinterest * Brand Pitch Emails * Updating Media Kit * Read Blog Posts & Comment * Guest Post Contributors * Customizing Your Sidebar * Affiliate Programs * Creating Business Cards/Marketing Cards * New Blog Theme * Backlinking Your Posts (and Forward Link!) * Write a Newsletter * Updating Plugins * Updating Categories, Tags, Menu Bar/Navigation Bar * Keyword Research * Do nothing RESOURCES MENTIONED **Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.** * Here's my Course!!! Unlocking Your SEO Potential * Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl * Broken Link Checker * Dead Link Checker * Must Read Books for Spring * BC Content Replay Plugin * Bloglovin' * StudioPress.com EPISODES YOU MIGHT ALSO ENJOY BGC EPISODE 146 - IMPROVE YOUR WEBSITE WITH GOOGLE ANALYTICS EPISODE 131 - NITTY GRITTY SERIES WITH LIZ MARIE GALVAN BGC EPISODE 118 - HOW TO MAKE MONEY AS A BLOGGER FIND TAYLOR ONLINE Blog - taylorbradford.com Instagram - @taybradfordblog Facebook - taybradfordblog Pinterest - taybradfordblog Twitter - @taybradfordblog HELP SPREAD THE BOSS GIRL LOVE! It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love! If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe! WAYS TO SUBSCRIBE TO THE BOSS GIRL CREATIVE PODCAST Click here to subscribe via iTunes Click here to subscribe via Boss Girl Creative Newsletter Click here to subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions and leave your comments by either calling (707) BOSS-GIRL, emailing hello@bossgirlcreative.com or go to the Boss Girl Creative Facebook group!

[smart_track_player url=”http://traffic.libsyn.com/7figureceo/7CEO_047-Building_Your_Target_Audience_With_Brian_Clark.mp3″ title=”7CEO 047: Building Your Target Audience With Brian Clark” artist=”Casey Graham” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ] Brian Clark is the CEO and Founder of Rainmaker Digital which “provides tools and training for content marketers and digital entrepreneurs”. They're the company behind Copyblogger, StudioPress, and Rainmaker Platform. Initially, they built individual companies that reached 7 figures or more that were eventually rolled into one company (Rainmaker Digital) in order to provide a holistic solution for entrepreneurs and content marketer. They currently have 65 employees, most of them virtual, and they ran $12 million in 2015 revenue. Brian is an 18-year veteran of online businesses. He started out as a business lawyer, but didn't enjoy his profession and quit to start his own company in 1998. He realized the potential of the internet and combined it with his passion for writing. He grew an audience and email list by writing about pop culture and things he loved, but didn't know how to monetize what he was doing. So, he transferred his efforts and created content and a service-based business around his business law skills. He was doing content marketing before it was called that. He learned by watching other businesses and marketers, teaching himself marketing and copywriting. By 2005, he was well over 7 figures, but was burned out and doing all the work himself.   LINKS Email your top take-aways and learnings to Casey@CaseyGraham.com Rainmaker Digital: http://rainmakerdigital.com/ Permission Marketing by Seth Godin: http://www.sethgodin.com/permission/ MyCopyblogger (free training for content marketers and entrepreneurs): http://my.copyblogger.com/ Rainmaker Platform: http://rainmakerplatform.com/ Apply for a Breakthrough Call with Casey: CaseyGraham.com/Action   LEARNINGS Building A Company That Will Last You have to be willing to say “No” to 98% of opportunities that come to you so you stay true to your long-term success of really helping solve the problems of your audience. There will be plenty of opportunities that come along that seem like good options and could generate quick profits, but may ultimately hinder the bigger vision of your company. You must determine what you're motivated by and stay true to what you want to build. Begin with the end in mind. Having Low Employee Attrition The majority of Brian's employees and partnerships came from the audience he created with the valuable content they continued to release. All but three of his hires have worked out in the last 18 years and he credits that rare success mostly to how well-aligned people are with the values of the company when they're hired. People knew what they were getting when they were hired because they already knew so much about the company and culture Brian built. Process-Driven Business Most entrepreneurs are not process-driven. In order to scale a business, you'll need to create processes and often times that requires bringing in someone who it process-oriented. As the entrepreneur, you'll need to be willing and open to adopt a new way of doing business. Getting Your Business Growth Unstuck Often many businesses get stuck because they try to use the same marketing message and strategies that got them to their current success. Oftentimes, to continue growing, you must change and pivot your message to reach a different crowd. You often can sell to the “low hanging fruit” one way, but will have to change your message to reach the next sphere of potential customers. You should start with this smaller change before you scrap your product and try to reinvent what you're doing. Email Is Not Dead The stats still show the most effective sales engine is email. Email marketing is not going away anytime soon. So the most important activity of your business regardless of industry is collecting email addresses. Who Is Your Target Audience? You need to narrow down your audience to a small group of people who relate with what you're talking about. Your message should be polarizing to attract the exact right person and the rest of people should either ignore your message or be turned off by it. If you try to appeal to a broad audience you will fail.   Feeling Stuck In Your Business? I'm currently offering free 30-minute Breakthrough Calls to help business owners, presidents and CEOs with their current business challenge. If you have over $400K in annual revenue and would like help, schedule your free Breakthrough Call today.

Edit of the Week: a stress-free process for producing your best work. The Show Notes Lauren Mancke – Head of StudioPress at Rainmaker Digital Rafal Tomal – Lead Designer at Rainmaker Digital Why Content Marketers Need Editors A Simple Plan for Writing One Powerful Piece of Online Content per Week

Brian Gardner is the founder of StudioPress, which makes WordPress themes based on their Genesis framework. Brian grew StudioPress from nothing into a multi-million dollar business. In 2010, Brian merged StudioPress and several other companies with Copyblogger to create Copyblogger Media. Brian is a founding partner of Copyblogger Media and also its Chief Product Officer. Links & Resources Mentioned StudioPress Copyblogger Rainmaker Platform Synthesis Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

"How do I really start my own online business?" This is a question I hear pretty often. Recently I found myself saying, "Well, it's pretty simple. You just need to…" and then I heard myself spewing out a long list of stuff that was anything but simple. Clearly I needed a simpler, more cohesive answer to this question. That's what this episode is all about. Announcements: If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. A big thanks to Ben Wally and Matt McWilliams for giving us a review on iTunes last week. I'm speaking at the Platform Conference in November. Register using this link, and as you check out enter the promo code RAY to save $100 on your ticket. Tip Of The Week This week I'm recommending another book, Ryan Holiday's The Obstacle Is The Way. In life we are often frustrated by the obstacles we face. Throughout history, there has been a different way of viewing obstacles. A way that was familiar to John D. Rockefeller, Amelia Earhart, Ulysses S. Grant, and Steve Jobs. A belief that the obstacle is not in the way, but that it is the way. The philosophy behind this belief was articulated by the Roman emperor Marcus Aurelius, who struggled to define the way of excellence in any circumstance. In this book, Holiday spells out in simple language that very philosophy. "The impediment to action advances action. What stands in the way becomes the way." — Marcus Aurelius Spiritual Foundations What do you trust God with? Over the last few weeks, my life has been deeply impacted by an insight I received from my wife Lynn. In this section of the show, I explain the insight and how to put it to work in your own life. Feature Segment: How To Really Build An Online Business The Right Mindset. This is the crucial foundation you must build on if you want a sustainable business. Something To Say Or Sell (Book & Speech). You must find your own Unique Wisdom Message, and distill that into a Signature Book, Signature Speech, and Signature Product Line. "Platform" Website. These days we don't wait to be invited to the platform, we build our own. Email List. Your most important asset is your email list, and the relationship you cultivate with those people. Social Media System. It's crucial to find a way to market with Social Media without allowing it to consume your time. Content. The currency of marketplace preeminence is the creation and distribution of valuable content that solves a problem people actually have. Traffic. A store with no people in the door is a store that soon will be no more. Conversion. You must convert browsers into buyers if you want to produce profits. Cash Register. The simple but vital matter of how you will be paid. In the audio, I explore each of these in depth, and provide the actual resources I use and recommend for each part of the system. Here are links to the products and services I mentioned in this episode. Content Creation and Other Training Rapid Writing System. Our training program that teaches you how to write and publish your book in 30 days or less. How to Profit From What You Already Know. Our comprehensive course on building a business based on your knowledge, experience, and wisdom. 3-Day Live Intensive. Our 3-day seminar where I share the very latest tactics and tool that are working right now, today. Dreamstorm Workshop. Currently our most exclusive training, where I personally help you discover your Unique Wisdom Message, and turn that into a book, speech, and integrated product suite. (Limited seats available for the July 8-10 event, click here to apply. Acceptance not guaranteed.) Platform. The book by Michael Hyatt that is a must-read. Platform University. A highly recommended membership community. Website Building WordPress. Framework for building your web site. Just use it. Bluehost. This is our recommended hosting company. Get Noticed! Theme. The WordPress theme I currently use and recommend. Studiopress. Very reliable, highly recommended themes for WordPress. Email Marketing Aweber. Email marketing software service. Mailchimp. Email marketing software service, free for the first 2,000 subscribers. InfusionSoft. Handles your email marketing, customer relationship management, and commerce (shopping cart). Conversion and Cash Register Rapid Copywriting. Our course that teaches how to write sales copy fast & easy, including templates. Writing Riches. My book about sales copy. Wishlist. Plugin that turns your WordPress site into a members download area, or full-fledged membership site. LeadPages. Easy software for making landing pages of all kinds. Paypal. Take payments online. PowerPay. Accept credit cards directly on your site. Other Recommended Sites Michael Hyatt Amy Porterfield Cliff Ravenscraft Stu McLaren What To Do Now Here are some steps you can take to put this week's episode content to work for you: Review my 9-item checklist for building your online business and determine what you're still missing. Decide what the next logical step is you can take to fill in your first gap – and take that action immediately. Schedule the remaining actions over the next 90 days. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed. Question: What part of the system do you still need to fill in to make your business complete? Click here to leave your comments.

Fan favorite Carrie Dils joins the show today to talk about GiggleSnort — I mean WordPress freelancing. Carrie brings us through some amazing stories, from bootstrapping a greeting card service to working at StarBucks and how both experiences impacted her career.  If you're just starting out or working a day to day that you're trying to get out of, this episode is for you! Carrie Dils Genesis Developer Listen to the audio Lessons from GiggleSnort   I love stories about people beating the street to earn a living. I'm a solid believer in learning the “cold call” before launching yourself into the entrepreneurial journey. Carrie ran a greeting card company called GiggleSnort that quickly exposed her to the hard lessons of small business. Failure is great. You learn from it, get thicker skin, and find new opportunities. Fail fast, if you can. Finding Genesis Once Carrie found StudioPress & Genesis there was no looking back. She has leveraged the product to build custom solutions for her clients, while continuing to elevate her expertise over the years. You can find her as one of the recommended Genesis developers and recently launched two commercial themes. Utility can be found in her store and Winning Agent over at StudioPress. Aside from all of the great WordPress code Carrie develops, she's also an awesome person. I've been a fan for quite a while and wish her the best of luck in her business. Matt Report Pro It just so happens that Carrie and Tom McFarlin taught a course about starting and running a WordPress theme business in the Pro forum of the site. Become a member and get access to that and a lot more! Join Matt Report Pro (updated for iTunes) ★ Support this podcast ★

Well, it's finally happened. I interviewed Brian Gardner. If you don't know who Brian is, where the heck have you been? He's the first WordPress entrepreneur to pioneer the premium theme business as we know it today. He started StudioPress over six years ago as a passion project and soon became the de facto site to purchase premium WordPress themes. We're not just talking selling themes in this interview. We're talking about becoming an “accidental business owner” and team leader to a large distributed staff. See, Brian didn't set out with plans to scale, grow a a multi-million dollar business or partner with Copyblogger media. These pieces of the puzzle sort of fell together and we're going to learn what that ride is like. Interview with Brian Gardner of Copyblogger founder of StudioPress Listen to the audio version Subscribe on iTunes Matt Report - A WordPress podcast for digital business owners Episode 54: Brian Gardner of Copyblogger founder of StudioPress Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window Can there be another StudioPress success story? There's no doubt about it, the theme market is a big scary place. With the likes of Woo and Brian's CopyBlogger market cache, how can you compete? Brian provides some great advice to those of us up to (crazy enough) for this challenge. One key takeaway, that I feel gets overlooked often, is partnering with other shops. Either designing child themes for a framework like Genesis or getting a helping hand from another designer/developer type if you need it. But what about the customer? Can we find a niche to exploit? The answer is, yes. Even CopyBlogger's audience is fairly diverse, so pinning down a vertical is still a totally acceptable strategy. Finding Inspiration Spoken like a true founder, Brian says anything is possible with Genesis. That makes starting a new canvas to a design much more attractive. Couple that with a desire to publishing his thoughts and getting bored of looking at the same old website, he's constantly under the hood tinkering with his theme. When asked if he looks to any other designers for inspiration, he confessed he tries to keep his blinders on. He doesn't want to get labeled as too inspired or down right copy another design. The power of a personal blog Being transparent is healthy. For those of you following Brian, you know he wears his heart on his sleeve and that's a good thing. His passion for writing isn't that of his partner Brian Clark either. This is growing an audience for other reasons than just business. If you're not focused, you're not efficient It's an outlet for any form of emotion, be it creative or personal. It's an audience for the gut check you might ask for from time to time. I love this concept and I think it's over shadowed by the typical web marketing crowd blogging for dollars. I really enjoyed talking to Brian in this episode and I hope you feel the same. Take a moment to subscribe to my e-mail newsletter and share this with a friend. ★ Support this podcast ★

At the MattReport, we're always looking for new and interesting ways folks have launched their WordPress business. Some people believe that there's no difference in a WordPress business, than say, a banana stand — I disagree. Enter Eric Hamm creator of the Catalyst framework and the Dynamik Website Builder to challenge just that thought. Eric has a tremendous story about starting out as a web marketer who taught himself how to develop a free WordPress theme that matured to a $20k monthly revenue business. WordPress entrepreneurs unite! Let's dive in… Interview with Eric Hamm of CobaltApps.com Matt Report - A WordPress podcast for digital business owners Episode 43: How CobaltApps found a way to $20k in monthly revenue Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window (upset there's no video? Sorry! My laptop died last week and good ol ex-IT manager forgot to backup his files! So potentially I've lost my last 5 interviews and that's going to cause quite a headache for my past guests. Here's to Apple being able to fix everything…) Eric and I had a chance to chat before the interview and it was clear that he had a TON of stuff to talk about. We fly through the history of his WordPress career starting from consulting on WordPress sites with bigger name bloggers like Leo Babauta of ZenHabits.com and others that are popular today and saw tremendous growth back in 2008. The concept of Frugal Site Design was born and Eric quickly realized he needed to shift to a digital product. Not only was his own brand name hurting him, but he wanted a more consistent passive income. Thus, Frugal theme was born and received a good boost from the connections he made in the internet marketing space. I love the idea of connecting with folks that have a larger audience to get your name out there. Service is like running; Product is like riding a bike I loved this little analogy that Eric brings up. Think about running up a hill on a hot summer day. It sucks right? If you're on a bike, once you get to the other side of the hill you can coast a bit. That doesn't mean you can give up on peddling, but to gain momentum is going to be a lot easier. On the flip side, as someone who enjoys to run, finishing that 5 mile run and tackling the hills can feel really rewarding. What do you prefer? Finding a new audience So I don't want to ruin all of the surprise, but there's a big lesson in cultivating an audience in this episode. That's exactly what Eric is leveraging by moving his Catalyst customer base of around 6,000 to StudioPress more dominate pool of 90,000. Find the right audience for your product or service and capitalize. I hope you enjoyed the first audio only episode of the MattReport — if you did consider subscribing to my newsletter or tweeting this out to other folks who might find it interesting. Thanks! What's in your toolbox: Forklift 2 Outro music: Pain and Jeopardy by Just Plain Ant   ★ Support this podcast ★

Do you know how hard it is to craft a headline about a guy who spends his time writing headlines? Introducing Brian Clark, founder of Copyblogger Media, is down right nerve wracking. I don't even want to type anymore, that's how badly I think I'm going to get criticized. I digress. Here are a few headlines that danced around my head: “Episode 30: Watch Brian Clark ride a Unicorn and throw a kitten” or “Episode 30:  Jeff Bridges as Copyblogger founder Brian Clark” and lastly “Episode 30: Guy blogs, builds million dollar WordPress company” Enough! Let's get to the show! Interview with Brian Clark founder of Copyblogger Media Watch on YouTube Listen to the audio version Matt Report - A WordPress podcast for digital business owners Episode 30: The Genesis of Copyblogger Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window Know, Like and Trust Know, like and trust. This is the mantra of the Copyblogger team and my takeaway from this interview. It's not your PHP chops, Photoshop skills or the size of your WordPress team — it's that folks know you, like you and trust you. Forget sales revenue for a moment. Forget building a massive WordPress website. It's about forging the relationship of a client that will stay with you and work with you for years to come. Not just a one off project. Here's the way I see it — if you're spending time applying this mantra, chances are you're also going feel the same way about the client. Working together will be frictionless. There won't be awkward talk about payment or timeline. You won't have that weighted feeling when the client e-mails in for a new project update. The relationship you created doesn't have room for negative feelings — this is how you do business now. What's the best way to let client's know about the new you? Content marketing! Copyblogger is different This interview isn't about how StudioPress themes are designed or how they run their support forums — it's a look into their diversified products and services. Personally, I'm really excited to see where they go with the Scribe software they produce. I think it's smart, possibly necessary,  to diversify yourself beyond WordPress to achieve higher levels of scale and growth. There's no surprise that with a recent redesign of their website, they are all in on content marketing. I've said it before and I'll say it again: We're in an interesting phase of the WordPress growth spurt. It's only a matter of time until we see some larger WordPress companies really break away from the pack and follow the traditional path of a silicon valley startup. Could Copyblogger be the first? (I'm speculating here, but someone's gotta do it.) This interview You know I like to pop in from time to time and share my feelings about my progress as the host of the podcast. If you couldn't tell I was nervous in this interview. Brian's just one of those super smart guys that should be on a Wheaties box. Interviewing a guy like him as a newbie podcast host and then having to write about him in this blog post as someone who sucks at writing — not fun. I want your feedback. Did you like this episode? Do you want something different? I'm grossly behind on publishing episodes, but it's because I want the lessons to properly sink in. This was recorded almost 2 months ago and I have 15 to publish. I'm working on it.   ★ Support this podcast ★

Have you ever had that mouth wide open, I just met a celebrity feeling? That's the way I felt when I interviewed Rafal Tomal lead WordPress designer at Copyblogger. Ok, you might not love WordPress themes as much as I do, but if you do, I bet you love the stuff Rafal has put out. If you're a fan of his work and you want to dive into the mind of lead designer — don't miss this episode! Matt Report Interview with Rafal Tomal Watch on YouTube Listen to the audio version Matt Report - A WordPress podcast for digital business owners Episode 29: Rafal Tomal lead WordPress designer at Copyblogger Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window What it's like designing WordPress themes at Copyblogger I enjoyed learning how some of my favorite WordPress themes are being designed over at StudioPress. Brain Gardner refers to Rafal as his diamond in the rough and I don't disagree. This opportunity at learning the process, thoughts, tools, time and fun they have putting into building themes is just great. Aside from working at Copyblogger, we talk about supporting customers, looking for inspiration and some of his future plans — including a book! I hope you enjoy this episode as much as I did. If you have questions, post below!   ★ Support this podcast ★

In today's podcast, I am spending a lot of time answering one of the most common questions I receive: "Ray, what online business tools or software do you use to run your Internet based business?" I'll go into detail about what online business tools I use, why I chose them, and also be very candid about whether I would make the same choice if I were starting over again today. Specifically, in this episode we will cover the following: I will share my new favorite iPad app, which is a notetaking app with a twist. In Spiritual Foundations, will discuss God's will to heal in all areas of your life. I will go in-depth on the subject of online business tools. I'll get specific, and name names. Stu McLaren shares exactly how frustrations can be the source of million-dollar business ideas. And I will share a few special announcements. Tip Of The Week Some of my own Paper doodles. This week's tip is for another iPad app. This one is called simply Paper. What makes it different from the app I reviewed last week? Paper is more than a notetaking app. It is really intended for artists. It works and feels like, well… paper. Hence the name. Check it out. Spiritual Foundations God's nature is to heal you in every way: "…God anointed Jesus of Nazareth with the Holy Spirit and with power, who went about doing good and healing all who were oppressed by the devil, for God was with Him." Acts 10:38 Don't fall for the lie that says God made you sick to "teach you something". That's not who He is! The Best Online Business Tools In the course of running an online business, there are many tools and applications to choose from. I use a lot of different tools in my own business, and I am frequently asked for recommendations about what the best tools to use might be. I am going to supply some very specific answers, and share some of the tools that I use most in my own business. Before I do, however, I want to make a couple of things very clear. First of all, it is rarely the case that the lack of a tool creates the lack of success. In my experience, successful people are successful despite not having the "right tools". This may sound counter-intuitive. I am not saying that it's wrong to have the best tools available to get the job done. That would be ridiculous. What I am saying is this: if you are using your search for the "perfect tools" as an excuse not to act, you will almost certainly encounter disappointment. Perhaps outright failure. There is no such thing as a "perfect tool". It's better to start with what you have, from where you are, and do the best job possible. That is what being an entrepreneur is all about. Creating value out of the available resources. The second thing you should be aware of is that I do receive a commission for recommending most of the tools listed here. If that bothers you, feel free to disregard my advice. However, I will say this: I do not recommend any tool that I have not used myself, or that I do not feel will help you. Here is my list of recommended tools, software, and websites. These have helped me build a successful online business, and I believe they can help you do the same. What I'm Using Now… And Most WordPress.org – This is what I recommend almost everyone use to build their website. It's about more than just "blogging", it is a rocksolid architecture for constructing any website. There is a reason why so many Fortune 500 companies choose to build their website on the WordPress framework. Plus, because of the ability to apply different "themes" to your WordPress site, you can change the look and feel of your website with the touch of a button (or, in this case, the click of a mouse). Just make sure you are running the self hosted version of WordPress, which will be found that WordPress.org. You don't want to build your website on WordPress.com, because you lose a certain amount of control, and also it just looks less professional. DIYthemes.com – This is the company that sells the thesis WordPress theme. Devotees of thesis are almost fanatical in their enthusiasm for this very solid, lightning fast, SEO optimized WordPress theme. While it is very powerful, and very sophisticated, it also comes with a bit of a steeper learning curve than other WordPress themes. But if you are looking for a rock solid framework for your website, this is the place for you. StudioPress.com – The folks at StudioPress are producing some of the most elegant and beautiful WordPress themes available today. They all work with the Genesis framework, which means your WordPress site will be running on a solid foundation that is optimized to get you search engine love. This is a great option for short-cutting the design phase of your website-these things look great right out of the box. InfusionSoft.com – We just switched! This is a very robust and powerful CRM (or customer relationship management) software system, including email followup, direct mail, shopping cart functionality, and more. Infusion allows you to do some very sophisticated marketing, using behavior-based rules, analytics, and automation sequences. If you have a business that is doing $1 million or more in revenue per year, you might well want to consider using this system. It is not cheap, and there is a learning curve to get the most out of it, but it is well worth both of these costs. PayPal – This is the easiest and best way to start taking payments online. PayPal is an established, trusted payment processor, thanks mostly to their very close association with eBay. It's easy to set up an account, and you have direct access to the money as soon as someone pays you. This is where I recommend you start when you're ready to start taking payments online. iPowerPay.com -At some point, you're going to need a real, honest to goodness merchant account. This is an account that lets you take credit cards directly as a means of payment for your products and services. The customer pays using their credit card, and the money is automatically deposited in your bank account a couple days later. The problem is, it's not exactly easy to get a true merchant account for online business. Especially if you're just starting out. This company is the company I use for my own merchant account. It's very inexpensive to get started, and they have a 98% approval rate for all applications (sometimes it feels like other companies have a 98% rejection rate!). These folks truly understand the business of Internet marketing, so you'll never have to feel like you're forced to explain your business to someone who just doesn't "get it". Highly recommended. BlueHost – This is the place to start when you initially build your website. You will not outgrow this quickly in all likelihood. Even if you experience huge success with your new website, blue host can accommodate your growth a long way down the road. Their prices are excellent (starting at about 7 bucks a month), and their service is just as good. This is where I recommend all beginners start for their web hosting-and more than a few "seasoned veterans" should be able to do quite well with an account at blue host. Opt-in Skin – This is a WordPress plug-in that allows you to design beautiful and response-enhancing opt-in forms for your WordPress powered site. It has many built-in features, including the ability to split test different designs see which will get the most registrations. I've been using it for a while now, and the only criticism I have is that it runs a little slowly when you're trying to design and generate a new form. That, however, is a small price to pay for what this plug-in will do. Scribe Content – This plug-in helps me optimize my blog posts and site content for better placement in the search engines. This is really the only SEO work that I do on my site. Evernote – My absolute favorite app that defies description – but I'll try: your new omnipresent, universal, non-corporeal notebook. Yep, can't describe it. Try it. You'll understand. LastPass – The last password you will ever need. Remember a single password, and access all of your accounts and sites. DropBox – This vital service allows me to synchronize the folder on my computer with an identical folder in the cloud. What this means is, I can have access to my files anywhere I can access the Internet. I can also share with others. Indispensable tool! Backblaze – This automated backup service makes a complete up-to-the-minute backup of my computer "in the cloud". That means even if my computer catches on fire and burns to ashes, I can still duplicate it at the click of a button later. Screenflow – I use this tool to make a screen cast recordings that are responsible for so much of my revenue. For instance, when I make sales videos for my own products, I knew Screenflow. When I create the products themselves, I used Screenflow to create the content. And when I am paid to create sales videos for clients, this is the tool that I use. ByWord – A simple, distraction free writing environment that I love. I learned about this gem from Michael Hyatt. Word – I wish it were not so, but sometimes you just have to have Microsoft Word to get the job done. Usually, the "have to" part is because someone else is using it and thus I am forced to use it also. Pages – In my opinion, a much better word processing and page layout program than Microsoft Word. Lean, sleek, and easy-to-use, everyone should just switch now. So I can stop using that other program altogether. OmniFocus – Hands-down the best implementation of GTD I've ever seen in software. I use this every single day. Synthesis – I'm not currently using synthesis WordPress hosting, but I'm very close to making the move. It's mostly a matter of time for me. Their hosting is designed and optimized for WordPress sites. Meaning you get better security, fewer crashes and other problems, and speed. All very important. GetNoticed! WordPress Theme – I am looking forward to testing Michael Hyatt's upcoming WordPress theme. Based on the design of his own popular website, this team is optimized for experts, authors, thought leaders, life coaches, and others who wish to build an online platform for themselves. The theme has not yet been released, but you can sign up to get notified when it is by clicking here. WishlistMember – Plugin that turns WordPress sites into recurring revenue! Online Business Tools I Don't Use, But Do Recommend Here are a few recommendations for services that I don't currently use in my business, but that I have tested and believed to be very useful. In some cases, I am using these tools and services on behalf of clients. In all cases, I believe these to be of the utmost quality and worth your consideration. SquareSpace.com – Until very recently the only platform are recommended for building a website was WordPress. That was until I gave square space a try. While there are many website building services available these days, this is the only one that I would recommend as a way to build your platform website. Their hosting is incredibly sophisticated, and you will probably never outgrow it. It's virtually impossible for you to generate enough traffic to bring one of their websites down. Their built-in design templates will make your site look like a million bucks. Their drag-and-drop interface makes it easy to design your website yourself. If using WordPress intimidates you, and if you don't need to build sophisticated paid membership site, this is worth considering. Not to mention it is very reasonably priced. BigCommerce.com – If I were starting my business again from scratch today, it is very likely that this is the shopping cart system that I would use. But this service is much more than merely a shopping cart, as they offer help with all phases of building a profitable website. If you take full advantage of everything they have to offer, you will end up spending more than a few dollars, but they do very good work. Highly recommended. AWeber – There are many options to choose from for building your e-mail list, delivering messages to them, and tracking the results of your e-mail marketing. This is my top recommendation for anyone just getting started out. These guys take all the hard stuff and do it for you, in the background. They make sure you stay off the spam lists, and they make sure your e-mail gets delivered. They're also relatively inexpensive. You can get started for about 20 bucks a month. 1 ShoppingCart – This is the shopping cart system that I have used for taking online orders and automating product delivery since about 2004. Not only is it a shopping cart, it also features integrated e-mail marketing functions, handles shipping, taxes, and a lot more. This system is relied on by many online marketers, and the folks who own it have worked hard to keep updating it with the features we need to run our businesses. Highly recommended. Woothemes.com – WordPress themes that are stunning to look at, attractive to search engines, and completely easy-to-use. I've worked with a lot of websites that are built using themes from this company, and this is my number one recommendation for you if you are just starting out. I also highly recommend these themes to you even if you're a seasoned pro. MarketSamurai – For doing market research, and finding those profitable keywords for your website to focus on, this is the software you need. It runs on all computers (Mac, PC, and even Linux) and while it is simple to use, it is also very powerful. The Lifestyle Business Segment Stu McLaren returns as our "lifestyle business correspondent", and this week Stu is sharing his thoughts on how frustration can be the source of million-dollar product ideas. Special Announcements I will be making an appearance onstage at James Malinchak's "Big Money Speaker Bootcamp" December 6-9 in LA. I'm super-excited about this event! I don't know if you saw ABC's hit TV show, "Secret Millionaire"… James was featured on the show. At the Boot Camp, he shares his strategies and tips on how to become a Big Money Speaker. I'm attending the Platform Conference in Nashville. If you do business online, you MUST attend this conference that helps you "get noticed in a noisy world." It's being put on by Michael Hyatt and Ken Davis. My friends Stu McLaren and Carrie Owensby Wilkerson are speaking. I'm also looking forward to meeting Jeff Goins, Cliff Ravenscraft, Pat Flynn, Ken Davis, John Saddington, Michele Cushatt, and Andrew Buckman. Unlike most conferences, there's not a single speaker I'm not excited to hear and to meet. Get a ticket while you can! Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question: What online business tools could you not live without in your business? Leave your tips in the comments below.

EPISODE OUTLINE Welcome to our "product creation" episode! This time around I'll share rapid product creation methods you can use to create your own product in a day or less. Announcements If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Free book promo for April; top 10 commentators Congrats on latest students – over 200 new students in WITS and PLATFORM! Follow Ray on Twitter and friend Ray on Facebook This Week's Bluehost Hosting Plug Thanks and congratulations to Wendell Saunders of WendellSaunders.com on his new website! This Week's Tip(s) Convert your old VHS tapes to digital with iMemories, and your old cassettes to digital with Southtree Spiritual Foundations God's grace looks like SUPPLY… "And this same God who takes care of me will supply all your needs from His glorious riches, which have been given to us in Christ Jesus." Philippians 4:19, NLT Feature Story: 7 Ways To Create Your Own Product In Less Than 24 Hours Product creation is easy! Writer: Type up a how-to. Interviewer: Interview an expert. Expert: Have someone interview you. Teacher: Teach something on video. Encourager: Make an audio recording. Researcher: Assemble information. Reporter: Document your experience. LISTENER QUESTIONS I answered questions from these listeners: Steve Hawk had nice things to say about me, Shel Horowitz made a pitch for going green. Fleetwood Gruvver wants Joomla themes. Tom makes a point about mobile websites. Christy Sales asks about "the long copy debate". EPISODE RESOURCES Links to resources I mentioned in the show: Joomla themes by RocketTheme. WP Touch mobile theme. Responsive themes from Studiopress and Woothemes. SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What's your favorite "quick product creation" method? What has worked for you? Comment below, or call in at (509) 713-2679