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In a climate where uncertainty reigns, Fiona Blayney stands as a beacon, redefining resilience in property management, delivering a masterclass in talent acquisition and revenue growth that turns challenging conditions into a launching pad for business success.
According to the recipient of this year's REB Awards Industry Thought Leader of the Year, the global pandemic has provided the real estate industry with the opportunity to really showcase its value. In this episode of Secrets of the Top 100 Agents, the founder and CEO of Real+, Fiona Blayney, joins host Grace Ormsby to share how it felt to receive the prestigious award, what the country's best agencies are implementing right now, and how she expects the industry to evolve over the coming year. Fiona reveals: - How travel bans have affected her work practices - What have been the key focuses of her business over the last 12 months - How the Australian real estate market compares to its international counterparts
Welcome to Episode 41 of our podcast, Courageous Conversations, hosted by Leanne Pilkington.In this episode, our guest is Fiona Blayney, Founder and CEO of Real Plus. She talks about her foray into the real estate industry, how launching her business led to self-discovery, how she balances running her company with her family life, how she maintains high energy and what she believes is the greatest gift we can give to ourselves is.Don’t forget to subscribe to the podcast via Apple Podcasts, Stitcher or Spotify.
Welcome to Episode 41 of our podcast, Courageous Conversations, hosted by Leanne Pilkington. In this episode, our guest is Fiona Blayney, Founder and CEO of Real Plus. She talks about her foray into the real estate industry, how launching her business led to self-discovery, how she balances running her company with her family life, how she maintains high energy and what she believes is the greatest gift we can give to ourselves is. Don't forget to subscribe to the podcast via Apple Podcasts, Stitcher or Spotify.
How many property management models are out there today? It’s an interesting question because most people in PM only think in terms of one model - the traditional, full-service approach to managing properties for clients. But there are more options on the table for our customers now, with the vast array of technology available and new ways of providing services that clients can actually do - at least partly - for themselves. This episode features Fiona Blayney of Real+ - a highly successful recruitment, consultancy, coaching, and training business for the real estate industry. She’s also an integral part of the organisation and planning of ARPM - one of the best training and networking events in the industry. Episode Sponsor: This episode is with thanks to connectnow. To find out more about how connectnow can make moving easier for your clients by sorting their home moving needs email partnersupport@connectnow.com.au or visit connectnow.com.au. Outline of This Episode [2:41] Most ideas our industry needs are at work in other industries already [4:01] Why we should be building our business for the customer of 2025 [5:42] 4 different property management models to consider [12:21] We’ve all been competing on the wrong themes as Property Managers [18:46] What to expect from ARPM this year [23:34] The Leadership Diaries [38:50] Change is always happening, calm your mind so you can succeed Which of the 4 Property Management models will you follow? Those of us working actively in the PM industry are used to the traditional, full-service model. But things are changing - in fact, things have already changed. The models we discuss in this episode are already in play and every PM company needs to determine what type of business they are. This recognition could not only change the way you serve your customers but could also increase and diversify your revenue streams. #1 - The traditional real estate model We all know what this one is about. It’s handling everything from finding and placing tenants to managing repairs and collecting rent. This will remain an option for clients in the future. #2 - Franchise-style, boutique, micro property management Imagine a freelance sort of property manager, sitting at her kitchen table, using a property management company’s name, a piece of software, and their industry knowledge to manage properties in a geographic area. If you can picture it, you've got a good idea of what this model can look like. #3 - The landlord self-serve model This property management model is one where the tech is provided to an individual landlord so that THEY can more effectively manage their own properties. It’s essentially a “software as a service” model (SaaS), applied to the Property Management industry. #4 - Online offering with fee-for-service roles This is very much a hybrid property management model, offering DIY type elements but also individual services (repairs, for example) that can be contracted out for a fee on an as-needed basis. Listen as Fiona dives deep into each of these, explains why they are important to understand, and why offering them through your PM company can expand your income streams and improve your customer experience. Disruption is a ‘yesterday’ term - consumers now have serious choices For some years now we’ve heard the word “disruption” used in an effort to explain how the property management industry is changing. Fiona says the word is beyond any meaningful use these days because the disruption has already happened. In today’s PM industry consumers have a wide variety of choices of how they can have their properties managed. The four property management models mentioned by her in this episode may just be the tip of the iceberg. Do you offer your clients the wide array of choices now possible? If not, can you see how you are limiting both the choices you can offer customers and the opportunities for diversifying the revenue streams of your firm?
Fiona Blayney joins Voices of Value this week to talk about designing the life you want, and working out the strategies by which to get there. Also - a discussion on the complex relationship between social media and mental health.If you or someone you know is in need of support, contact Lifeline on 13 11 14 or Beyond Blue on 1300 22 46 36. Episode Notes Web Links Real+ ARPM Connect with us Facebook Our Website
Fiona Blayney provides with invaluable strategies for exploding your real estate business.
Fiona Blayney provides with invaluable strategies for exploding your real estate business.