Podcasts about my founder story

Your why is what will help build the emotional connection that will make people trust you and want to buy from you. Knowing you why, your purpose, is a critical part of building a strong foundation for a successful business. Simon Sinek speaks about the importance of knowing your why and starting with why in his TED Talk. About Chris Olson Chris Olson is the master of knowing your why. After more than a decade working in broadcast media, Christ founded a communications consultancy and began leveraging her behind-the-scenes media expertise to benefit clients. Through that work, Christ realized her why - to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She is the founder of the My Founder Story platform. Chris is the author of Whyography, Building a Brand Fueled with Purpose. Knowing your why is important for confidence and funding Women get about 4% of venture capital. Similarly, only 25% of women who apply for business loans receive the loans. This is not because of bad credit or poor ideas. Most likely, it is a lack of confidence or inability to show the impact you will have through your business when pitching to investors. Knowing your why is critical for conveying confidence. To learn more about women in business and funding for women-owned businesses, listen to episode 112 with Maureen Borzachiello.  Clarity comes from knowing your why (purpose) Getting clear on your brand is the foundation for your business. Clarity on your why, your purpose, what is trigging the emotions inside of you to create your business. If struggling to find clarity around your why use Robyn's purpose equation: values + visions + passions = purpose (knowing your why). Likewise, when you have clarity and are focusing on your why, you will feel more fulfilled. The Why Journey Map Values are a huge part of your why. Start with the values that resonate with you. Sometimes, people choose values that are aspirational but aren't how you are showing up in the world. Choose values that you are actively living. You can look at where and how you are spending your money. Most likely, you are purchasing from brands and companies that align with your values. Similarly, evaluate how your values show up in your everyday life. The first step is getting clear on your values. Narrow your values down to five that show up in your life in action every day. The tiny why statement There are 20 power verbs are works like education, empowers, advances, the words that indicate a powerful action. What power verb would you choose for your business and connect that to the person you serve? For example, Chris's tiny why statement is: I empower women-owned businesses. To grow confidence in your business, practice saying your tiny why statement. The impact statement Now, to make your tiny why statement your why statement, add the impact you have on your ideal customer. For example, Chris wants to help other women make an impact by confidently communicating how they serve others. Shoppers want to purchase from purpose-driven businesses. Likewise, people want to work for purpose-driven businesses. Therefore, there are a lot of reasons to have clarity around knowing your why and your purpose. Be sure that your why is about how you are making an impact in the world. Leading with why instead of what From a young age, we are taught to lead with what. But leading with your why is much more impactful for building connections and keeping the conversations moving forward. Eventually, you get to your what, but it is best to lead with your why. Likewise, starting with your why will hook people because of an emotional connection. Similarly, your why is rooted in who you are so you don't have to remember buzz words or bullet points, you are speaking from your heart and with confidence. What is whyography? Whyography is writing about your why. Your why is your natural differentiator. The concept of whyography is the art and science of telling your story. Think about how the human brain reacts to stories. Whyography touches on telling your story to really engage the senses of your audience. Start with the big moment of wanting to start your business. Next, explain how you pursued the path to do this, and the climax is taking the leap and starting your business. Then, encapsulate what you are doing in your business and your why. The conclusion is your vision for the future, what you hope your business is doing five years from now. Whyography captures the principles of storytelling and the power of purpose. Your why is your compass When feeling stuck, pivoting, rebranding, or feeling confused, come back to your purpose to regain clarity. Your why may shift slightly, but if you think of it as a compass, you will be able to redirect yourself by regaining clarity.  If you feel like you are floundering, or your business is floundering it is because you aren't aligned with your purpose. Do the exercise of the tiny why statement to bring yourself back to a place of clarity. Likewise, ask yourself if you are doing something to serve your clients? Ask yourself what impact you want to have. When you look at your why think about the moments in your life that were big moments? Look at the moments good and bad, that have guided you to what you want to do. For example, does empathy drive you? And what did you do next? Your values will show up in what you did next. Learn more about Chris by visiting her website. Learn more about your host, Robyn Graham. Download the free eBook, How to Build a Solid Foundation for Long-Term Brand and Business Success

Chris Olsen and Julie Burton knew when they met that they wanted to find a way to work together. Their combined passions of writing and helping women tell their stories was key. Chris Olsen is dedicated to amplifying women's voices through her social enterprise My Founder Story. Julie Burton is an author, co host of Her Next Chapter podcast and founder of ModernWell, the first female-centered co working collaborative space in Minneapolis. The two share their individual ventures and their new joint collaboration, Publish Her Press, a female founded hybrid publishing company that recently published "Her Path Forward: 21 Stores of Transformation and Inspiration".Buy the Book: Her Path Forward: 21 Stories of Transformation and Inspiration Modernwell | My Founder Story | Her Next ChapterChris and Julie recommend: Still Writing | On Writing | Bird by BirdChampion YOU Group Coaching

On the show today, we have Chris Olsen, a founder and chief consultant at My Founder Story, a radio veteran turned communications consultant, educator, and author. Through her work as a consultant partnering with startups, Chris realized her WHY—to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. Chris explains her “why” as the ability to support women in businesses to confidently communicate their purpose and impact. In this episode, we talk about the impact of women-owned businesses on the US economy and why they need to be supported. Listen in to learn why you need to share your authentic story even in the corporate world to stand out and be more vulnerable.  Pivotal Questions Asked: [5:06] Was your cancer diagnosis the catalyst for what you're doing now? [6:44] Where did the idea of doing this type of work that is completely aligned with you come from? [17:08] When did you know that you needed to write this book? [19:47] When you're connecting people to their why, what's your why? [36:50] If you could tell the world one thing, what would it be? In This Episode You Will Learn: [3:12] Chris narrates her career in radio and when she discovered her purpose and started My Founder Story. [12:20] The importance of knowing your purpose to get confident in what you're offering your clients. [14:02] Chris in her book Whyography: Building a Brand Fueled by Purpose, and why it's targeted at purpose-driven women in business. [19:52] The Tiny Why statement – connecting a power verb with your ideal customer. [34:44] The power of sharing your authentic story to be vulnerable and stand out even in the corporate world.  Quotes:   “The most immediate thing that you can do to help yourself, is to really get clear on your values and your purpose and the impact that your business has, and how you're communicating that to potential investors.”- Chris [12:37] “Where you spend money is really a great indicator of your value.”- Chris [20:56] “There's room for everybody even in corporate America to tell their real story.”- Chris [35:12] Connect with Chris: https://bit.ly/3uM0Sw1 -------------------------------------------------------------   What can you do today? To Be Productive. Effective. Perform at your best. Even now. Are you struggling to stay focused? If you have the right framework, it takes the guesswork out of Productivity. Get our FREE mini-series 4 Steps: Doing More in Less Time. Visit pivot-me.com/4Steps to get it TODAY!

“Transformation comes from leading with your WHY instead of WHAT.” - Chris OlsenChris Olsen is the founder of Chris Olsen Communications and the Founder and CEO of My Founder Story. She helps women business owners develop their stories of why they do what they do which better sets them up for success. Consider it a competitive edge. She recently released her first book “Whyography: Building Brands Fueled By Purpose”. Hear how her experiences led her to create My Founder Story where she empowers womxn business owners in clarifying their WHY, developing their purpose-driven brand story, and confidently sharing it with the world, providing a foundation for entrepreneurial success. Listen to Chris’s story on the Champions of RISK podcast today!Learn more about My Founder Story“Whyography: Building Brands Fueled By Purpose”

Another great My Founder Story on deck with Dre Barthel, founder of luxury full service event management and production company, Covey Events, and Chris Olsen from My Founder Story. My Founder Story, empowers female leaders to lead with their WHY and communicate it with conviction, providing the foundation for entrepreneurial success. Dre Barthel has developed her love of entertaining and creating inspired events into helping others do the same. From the invitation to the thank you note Dre and her Covey Crew will craft each event detail with intention. MakersofMN welcomes My Founder Story as a podcast sponsor and we will feature a Founder story once a month. (ep. 130) Support the show (https://www.patreon.com/StephanieHansen)

Another great My Founder Story on deck with Dre Barthel, founder of luxury full service event management and production company, Covey Events, and Chris Olsen from My Founder Story. My Founder Story, empowers female leaders to lead with their WHY and communicate it with conviction, providing the foundation for entrepreneurial success. Dre Barthel has developed her love of entertaining and creating inspired events into helping others do the same. From the invitation to the thank you note Dre and her Covey Crew will craft each event detail with intention. MakersofMN welcomes My Founder Story as a podcast sponsor and we will feature a Founder story once a month. (ep. 130) Support the show (https://www.patreon.com/StephanieHansen)

Another great My Founder Story on deck with Dre Barthel, founder of luxury full service event management and production company, Covey Events, and Chris Olsen from My Founder Story. My Founder Story, empowers female leaders to lead with their WHY and communicate it with conviction, providing the foundation for entrepreneurial success. Dre Barthel has developed her love of entertaining and creating inspired events into helping others do the same. From the invitation to the thank you note Dre and her Covey Crew will craft each event detail with intention. MakersofMN welcomes My Founder Story as a podcast sponsor and we will feature a Founder story once a month. (ep. 130)Support the showFollow the Makers of Minnesota on Facebook, Twitter, and Instagram @MakersofMN. Send story ideas to Stephanie@stephaniesdish.com If you appreciate the work we do here, please subscribe on Patreon Please subscribe to My newsletter at https://stephaniehansen.substack.com/ so you don't miss an epiosde of the Makers of Minnesota This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe

Liz and Sarah discuss the importance of doing press for their new show The Fix, and their recent Television Critics Association experience. Their advice? Be yourself... and Drybar! Also — know your talking points. Then they answer a listener question about building a social media presence. This week’s Hollywood Hack helps you find your favorite show online: JustWatch! Finally, Liz and Sarah (and Mary) share the many stars they saw at the Television Critics Association including Eva Longoria, Dax Shepard, Scott Foley, Lauren Cohan, Pam Grier, and Demian Bichir! Links: Happier in Hollywood Writer’s Retreat: Will be up Thursday! The Fix: https://abc.go.com/shows/abc-new-shows/news/shows/the-fix-coming-soon-to-abc Marcia Clark: https://www.imdb.com/name/nm1133849/ My Founder Story: myfounderstory.com Pepper Reed: https://www.imdb.com/name/nm4213808/ Television Critics Association: http://tvcritics.org/ Drybar: https://www.thedrybar.com/locations/?gclid=CjwKCAiA767jBRBqEiwAGdAOr56ltxmBRQjMz0xFQE6Hc5UnsTddQsfaYqnPur58fgPMw1tGECy67hoCQ9gQAvD_BwE JustWatch: https://www.justwatch.com/us/apps Eva Longoria: https://www.imdb.com/name/nm0519456/?ref_=nv_sr_1 Dax Shepard: https://www.imdb.com/name/nm1009277/?ref_=nv_sr_1 Scott Foley: https://www.imdb.com/name/nm0004930/?ref_=nv_sr_1 Lauren Cohan: https://www.imdb.com/name/nm1659348/?ref_=nv_sr_1 Pam Grier: https://www.imdb.com/name/nm0000427/?ref_=nv_sr_1 Demian Bichir: https://www.imdb.com/name/nm0065007/?ref_=nv_sr_1 Colton Underwood: https://www.imdb.com/name/nm9846206/

My Founder Story empowers female leaders to lead with their WHY and communicate it with conviction, providing the foundation for entrepreneurial success. The founder, Chris Olsen joins us with Junita Flowers, founder of Junita’s Jar cookies who developed her mission driven business to bake hope into every cookie purchase helping women live their best lives and put an end to domestic violence. MakersofMN welcomes My Founder Story as a podcast sponsor and we will feature a Founder story once a month. (ep. 127) Support the show (https://www.patreon.com/StephanieHansen)

My Founder Story empowers female leaders to lead with their WHY and communicate it with conviction, providing the foundation for entrepreneurial success. The founder, Chris Olsen joins us with Junita Flowers, founder of Junita’s Jar cookies who developed her mission driven business to bake hope into every cookie purchase helping women live their best lives and put an end to domestic violence. MakersofMN welcomes My Founder Story as a podcast sponsor and we will feature a Founder story once a month. (ep. 127) Support the show (https://www.patreon.com/StephanieHansen)

My Founder Story empowers female leaders to lead with their WHY and communicate it with conviction, providing the foundation for entrepreneurial success. The founder, Chris Olsen joins us with Junita Flowers, founder of Junita's Jar cookies who developed her mission driven business to bake hope into every cookie purchase helping women live their best lives and put an end to domestic violence. MakersofMN welcomes My Founder Story as a podcast sponsor and we will feature a Founder story once a month. (ep. 127) Support the showFollow the Makers of Minnesota on Facebook, Twitter, and Instagram @MakersofMN. Send story ideas to Stephanie@stephaniesdish.com If you appreciate the work we do here, please subscribe on Patreon Please subscribe to My newsletter at https://stephaniehansen.substack.com/ so you don't miss an epiosde of the Makers of Minnesota This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe