Podcast appearances and mentions of seth godin why

Seth Godin (@thisissethsblog) is an entrepreneur, a teacher, a Marketing Hall of Fame inductee, a daily blogger, the host of the Akimbo podcast, and the author of 20 (or so) international bestsellers. His latest is The Practice: Shipping Creative Work. What We Discuss with Seth Godin: Why trust is really the heartbeat of the creative process. Why writer's block is a myth. What's a success trap, and why do creators fall into them? What can we do when what we do is never enough to make us happy? How regularly asking yourself the question "What would I do if I knew I could not fail?" might just help you divorce yourself from outcome dependence. And much more... Full show notes and resources can be found here: jordanharbinger.com/445 Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

I am a very big Seth Godin fan. The wait-in-line-for-a-photo-op kind of fan. But during his keynote at the Archangel Summit, something Seth said made me cringe! Where did Seth get it wrong? Listen to this episode for a new perspective! In This Episode You’ll Learn: My Archangel Summit experience with Seth Godin Why there’s […] The post Episode 73. Seth Godin Got This Part Wrong appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Seth Godin (@thisissethsblog) is an entrepreneur, a teacher, a Marketing Hall of Fame inductee, a daily blogger, the host of the Akimbo podcast, and the author of 19 international bestsellers. His latest is This Is Marketing: You Can't Be Seen Until You Learn to See. What We Discuss with Seth Godin: Why it's possible to suffer from imposter syndrome simultaneously with entitlement. Why the market for media is so fragmented today, and what it means for content creators, advertisers, and consumers. Why you can trade for attention, but you can't trade for trust. The simple sentence you can use to remind yourself that you're not going to do better work by heeding your one-star reviewers. Why Seth considers the idea of hustling selfish and akin to bullying. And much more... Full show notes and resources can be found here: https://jordanharbinger.com/234 Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! Get two months of Skillshare -- unlimited access to over 18,000 classes in design, business, technology, photography, entrepreneurship, film, writing, and more -- for free at skillshare.com/harbinger! Need custom graphics, logos, or Web design? Access a community of 600,000+ designers by registering at designcrowd.com/jordan and enjoy up to $100 off with The Jordan Harbinger Show bonus offer! Don't let a botched below-the-belt trim snag your summer plans -- Manscaped has precision tools for your family jewels! Go to Manscaped.com and get 20 percent off with free shipping by using code JORDAN at checkout! Better Help offers affordable, online counseling at your convenience. If you're coping with depression, stress, anxiety, addiction, or any number of issues, you're not alone. Talk with a licensed professional therapist for 10 percent off your first month at betterhelp.com/jordan! Saving money on your car insurance is easy with Progressive. It's an average savings of $699 a year for customers who switch and save! Get your quote online at Progressive.com and see how much you could be saving today! Smart Passive Income with Pat Flynn is the podcast where it's all about working hard now so you...

Podcast Notes Key Takeaways One of the biggest failures in life is the failure of inactionWhen something is worth doing, take the risk and go for itThere will always be people who don’t like your productRemember – Not every product is for every personImpostor syndrome is a common occurrence for many, even Seth“If you don’t feel insecure, you’re a psychopath”“When you feel like an impostor, it means you’re on to something”Don’t trade trust for attentionThe most important thing you can teach is the desire to learn“Once you want to learn, the amount of things you can learn goes to infinity” Most Kindle books sell 0 copies a year and the average podcast only has about 145 listeners“The number of people who see what you do is not related to the good that you do”The more you create content for the masses, the more average your content becomes Read the full notes @ podcastnotes.orgSeth Godin (@thisissethsblog) is an entrepreneur, a teacher, a Marketing Hall of Fame inductee, a daily blogger, the host of the Akimbo podcast, and the author of 19 international bestsellers. His latest is This Is Marketing: You Can't Be Seen Until You Learn to See. What We Discuss with Seth Godin: Why it's possible to suffer from imposter syndrome simultaneously with entitlement. Why the market for media is so fragmented today, and what it means for content creators, advertisers, and consumers. Why you can trade for attention, but you can't trade for trust. The simple sentence you can use to remind yourself that you're not going to do better work by heeding your one-star reviewers. Why Seth considers the idea of hustling selfish and akin to bullying. And much more... Full show notes and resources can be found here: https://jordanharbinger.com/234 Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! Get two months of Skillshare -- unlimited access to over 18,000 classes in design, business, technology, photography, entrepreneurship, film, writing, and more -- for free at skillshare.com/harbinger! Need custom graphics, logos, or Web design? Access a community of 600,000+ designers by registering at designcrowd.com/jordan and enjoy up to $100 off with The Jordan Harbinger Show bonus offer! Don't let a botched below-the-belt trim snag your summer plans -- Manscaped has precision tools for your family jewels! Go to Manscaped.com and get 20 percent off with free shipping by using code JORDAN at checkout! Better Help offers affordable, online counseling at your convenience. If you're coping with depression, stress, anxiety, addiction, or any number of issues, you're not alone. Talk with a licensed professional therapist for 10 percent off your first month at betterhelp.com/jordan! Saving money on your car insurance is easy with Progressive. It's an average savings of $699 a year for customers who switch and save! Get your quote online at Progressive.com and see how much you could be saving today! Smart Passive Income with Pat Flynn is the podcast where it's all about working hard now so you...

  “Differentiation” and “positioning” are two of the most common marketing terms. So how do they apply to your business? This episode focuses on actionable and practical tips to help your business stand out from the crowd and away from the competition.     [02:02] "In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”  " - Seth Godin Why are customers going to pick you over your competitors? Being different in the right ways has spawned new ideas, new companies, and new industries.   Being average is the mark of a dying company. The world needs your creativity, insight, and inspiration. "If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.” -Seth Godin Modern Marketing Meaning:  If a products future is unlikely to be remarkable, you're better off doing something else. If your customers are confused and uncertain of why to choose you over someone else, your odds of success go down dramatically. [04:33] How do you make sure your business is remarkable enough to be heard above all other businesses? Positioning: An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind.  Business Dictionary   Modern Marketing Meaning:  How the customer sees you. Where do you sit in the customer’s mind when they think about a product or service that you offer? It is crucial to be aware of your positioning and to know where you currently sit and where you'd like to sit. This ensures you maintain consistency and you end up where you desire.   [05:52] Differentiate to Dominate. "Conformity is the jailer of freedom and the enemy of growth.”-JFK   This can be applied to business. With 28 million small businesses in the U.S. alone, fitting in is not going to be a profitable and long-lasting strategy.  [Forbes.com]   [06:55] When establishing a form of differentiation, there are two big traps that businesses fall into.   Deficient differentiation: Not being different at all. Born out of fear, resistance to change, uncertainty in a business’s true value to its customers. Find a way to clearly define the differences between yourself and your competitors or risk being seen as a commodity. Defective differentiation: Being different in a way nobody actually cares about. A common trap for businesses first trying to stand out from the masses. Key point: See what customers value rather than finding something to be different about. Identify what factors, traits, and benefits your target market values and shift your attention accordingly.    "Being different is great, just make sure you’re being different in a way that actually matters to your customers."   [10:58] The key to differentiation and to standing out in your market place is to first know where you stand in relation to your competitors in regards to price, quality, and value or "positioning". Next: Focus on the one thing your customers care most about that best aligns with your business and then go about making that your businesses primary driver, differentiator, and unique selling proposition.  

Seth Godin joins Art of the Kickstart today for an enlightening and inspiring break from our typical crowdfunded creation saga. In today's interview with author, entrepreneur, icon and all-around great guy, Seth and I breakdown his views on success, sustainable business and building a legacy to be remember and loved by. I was personally shocked by some of Seth's views but in retrospect agree with most all of what he shares and think entrepreneur and Kickstarters are in need a massive wake up call. Ps. Sorry about the slight echo, recent move to Vietnam but will solve for future episodes. Startup Gold From Mr. Seth Godin: Why hustling's the wrong way to get ahead in business and why hustlers never win. The delusion of Kickstarter and why successful campaigns fail What it means to really think bigger Why "winners never quit" is a BS mindset How to have an overnight success and the Raman woes behind the scenes Why most products on Kickstarter are pointless How to build a business and following the right way Why Seth's Kickstarter raised over $250k and fully funded in just 3 hours The concept of the Dip and planning for pain before starting your startup Seth Blogs Daily, Worth Checking Out: Seth's Blog sethgodin.com Find Seth on Twitter @thisissethsblog A Few Great Books by Seth Permission Marketing: Turning Strangers into Friends and Friends into Customers Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter The Dip: A Little Book That Teaches You When to Quit (and When to Stick) All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All What to Do When its Your Turn (and its Always Your Turn) Transcript Matt Ward: Art of the Kickstart, Episode 102. Welcome to theartofthekickstart.com, where entrepreneurs are constantly pushing the envelope to build businesses of greatness. Inventors are innovating, creating the products of the future, and backers stand strong for what they believe. These are some of the great thinkers, investors, and leaders of our time. Here are their stories. Welcome to Art of the Kickstart guys. Today I am absolutely thrilled. We have an incredible guy on the line. We've got Seth Godin, someone who needs no introduction. We'll give him a little one anyways. He's an author, businessman; I'm pretty sure you know what he's done. Thanks for coming today Seth. Seth Godin: It's a pleasure. I will be as helpful as I can. Thanks for doing this. Matt Ward: I imagine you're going to be pretty helpful. I've read a couple of your books. They've been very impactful, and that's why we're reaching. First with Art of the Kickstart, we like to start with a life quote, a success quote, but they a get a bit bland, and I think that you can go a little bit deeper than that. What's the worst piece of advice that you hear pushed around the business circles that founders fall for? Seth Godin: Twenty-five sure fire ways that you can guarantee succeed tomorrow by deceiving people, finding shortcuts, hustling, putting yourself out there, and generally being selfish. Matt Ward: Hustling, I think that's absolutely true. We talked about this before. I think you take a long ball approach to this, that a lot of founders, I mean it's tough. Let's face it, you're in a situation where you're financially set. How does someone coming up in the ranks take an approach like this and become successful? Seth Godin: I'm sure that was a deliberately provocative... Matt Ward: Oh absolutely. Seth Godin: Thought which I truly appreciate, here's the deal. If you don't have time to do it right, when exactly are you going to find the time to do it over? I was on the edge of bankruptcy for almost eight years. I, at one point my company had to send somebody by car to pick up a check, because if we had waited for Federal Express we woul...

In this episode, Starve the Doubts host Kimanzi Constable, along with co-host Jody Maberry from ParkLeaders.com, interview Shawn Coyne. Jared Easley got a much-needed vacation. Shawn Coyne is an author and editor. The books he has worked on have grossed over 150 million dollars in North America. His longest collaboration has been with writer Steven Pressfield. He’s edited a number of Steve’s books including The War of Art, Gates of Fire, Turning Pro,Tides of War, and The Authentic Swing. He's also Steve’s literary agent, manager, and his business partner in Black Irish Books. You can find him at storygrid.com. In this episode, you will learn about: · What it’s like working with Seth Godin · Why authors without a large platform should self-publish · A mistake too many authors make · Whether or not an author needs an agent for a traditionally published book · What Shawn sees as an editor with a lot of books · Why podcasters should repurpose their podcast episodes into a book · The book to help writers edit their own books · A unique idea to market your book · What it like to own a publishing company · Some mistakes Shawn and Steven have made · What authors can do to consistently sell books Items mentioned: · Story Grid · Story by Robert McKee · The One Who Hit the Hardest · Permission Marketing · Tribes Podcasters repurposing their podcasts as books: · Specific episodes can be a book series · Your guests initial reactions are what would make an authentic book · Writers struggle with getting to that moment of honesty while writing What Shawn does on interview: · Whenever Shawn does an interview, he has it transcribed on his own and shares it on his blog Getting a book contract: · Publishers are large businesses that look to make profits · The five major publishers and who owns them · They are looking for the big hits, not to sign many authors Amazon: · What it’s done for authors · It’s the best way to get your book out in front of an audience Kimanzi: · Why he self-published · What lead to the book deal · What it’s been like getting a book deal Marketing your book: · Got to market to the right target audience · Your marketing efforts have to be focus · Who cares about what you care about? · Create content and give it to away for free Who interest Shawn? · The Performance Enhancement Center- Help veterans get over their inner wars Connect with Shawn Twitter @BlackIrishBooks or on his Facebook page Black Irish Books. Shawn’s final thoughts for the listeners: “You have to love what you do, work hard, and don’t expect anything in return.” “Everyday when you work hard, and you don’t see results, you have to remember who you do this for: other people. What’s important is to remember that we all are on this planet for something.” Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=CQWQVRBGQCK7E&source=url)