Podcasts about Differentiation

Seth LaReau is a trail runner and finance professional working in the technology industry. On the side, he publishes an informative newsletter called Trail Waves, which has become a key part of my information diet. Trail Waves analyzes the business, economics, and culture of trail running, bringing an informed editorial perspective to contextualize industry news in the sport. This is his first appearance on the podcast.   SUBSCRIBE TO TRAIL WAVES   Chapters: 02:51 Introduction to Seth LaReau and his Career 05:38 The Birth of Trail Waves Newsletter 08:30 Analyzing Saturation in Trail Running 11:19 Differentiation and Demand in the Market 14:17 The Role of Brand in a Saturated Market 17:09 Cultural vs. Commercial Impact of Trail Running 19:58 Media Landscape and Monetization Challenges 22:36 The Future of Trail Running Media and Ownership Dynamics 32:45 The State of Strava and Its Future 40:03 The Growth of Trail Running 47:28 Coaching Opportunities in Trail Running 53:10 Reviving the North Face 50 Mile Championship REGISTER FOR THE BIG ALTA   REGISTER FOR GORGE WATERFALLS   Sponsors:   Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ   Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

Dr. John Fleetham chats with Dr. Barbro N Melgert and Dr. Chris Carlsten about their articles, "Inhalable Textile Microplastic Fibers Impair Airway Epithelial Differentiation" and "Inhaled Microplastics and Airway Development: Concerning Evidence from Organoids."

A relationship that has never been stress-tested does not qualify as stable. It qualifies as unverified. Absence of visible rupture does not equal strength. It equals absence of data. Tonight's episode challenges the cultural reflex that treats raised voices, anger, and fierce disagreement as automatic indicators of toxicity. That reflex confuses discomfort with danger and quiet with health. Constructive conflict operates as a load test. Not to glorify chaos. Not to normalize cruelty. Not to excuse disrespect. A real load test asks one question: Can this bond bend without snapping? When two people enter a heated, non-violent confrontation and later return with intact respect, restored access, and altered behavior, something measurable occurs. The bond acquires memory. Not memory of pain. Memory of survivability. Memory that disappointment does not equal abandonment. Remember that anger does not equal exile. Memory that rupture does not end belonging. That memory changes the future nervous-system response.

A relationship that has never been stress-tested does not qualify as stable. It qualifies as unverified. Absence of visible rupture does not equal strength. It equals absence of data. Tonight's episode challenges the cultural reflex that treats raised voices, anger, and fierce disagreement as automatic indicators of toxicity. That reflex confuses discomfort with danger and quiet with health. Constructive conflict operates as a load test. Not to glorify chaos. Not to normalize cruelty. Not to excuse disrespect. A real load test asks one question: Can this bond bend without snapping? When two people enter a heated, non-violent confrontation and later return with intact respect, restored access, and altered behavior, something measurable occurs. The bond acquires memory. Not memory of pain. Memory of survivability. Memory that disappointment does not equal abandonment. Remember that anger does not equal exile. Memory that rupture does not end belonging. That memory changes the future nervous-system response.

Christine Malfair is a lifelong hotelier turned independent-hotel marketing fixer, with a career spanning cruise ships, GM roles, and 15 years building Malfair Marketing as an early "remote fractional CMO." She helps independent hotels cut through AI noise and get found by guests and machines without losing their minds. Susan and Christine talk about clarity, consistency, and competitive courage. • Employee use of ChatGPT and real risks to proprietary hotel data • Guardrails for AI use inside hotel teams without banning innovation • Remote hotel leadership before "remote" was normal • Building a marketing function when no department exists • "AI-ready" as an ecosystem, not a shiny new tool • Why vague hotel language disappears in AI discovery • Team buy-in as the difference between tech adoption and rebellion • AI as an intermediary, not a channel • Why independent hotels can win without the biggest budgets • Standing tall in what guests already love you for *** Our Top Three Takeaways AI rewards clarity, not complexity Being "AI ready" isn't about adopting new tools or chasing the latest platform. It's about tightening what already exists. Hotels that are specific, consistent, and clear across their websites, listings, reviews, and social content will be easier for AI to understand and recommend. Generic language and inconsistencies create friction and invisibility. 2. Simple systems outperform heroic effort Christine's experience, from cruise ships to strata hotels, reinforces the same truth. Well-designed systems reduce chaos and conflict, even in complex environments. The same applies to marketing and AI. Progress comes from manageable, repeatable steps, not massive overhauls or one-time pushes. 3. Differentiation matters more than budget AI acts like a digital intermediary, deciding what gets surfaced and why. In that environment, sameness is a liability. The independent hotels that win won't be the ones with the most spend or the most content. They'll be the ones that are clear about who they are, what guests love about them, and how they stand apart. Christine Malfair on LinkedIn https://www.linkedin.com/in/christine-malfair/ Malfair Marketing https://malfairmarketing.com/ Other Episodes You May Like:  69: Our First AI Guest with Josiah Mackenzie https://www.topfloorpodcast.com/episode/69 127: Job Interview Subterfuge with Michael Goldrich https://www.topfloorpodcast.com/episode/127 71: Public Restroom Couple with Susan Barry https://www.topfloorpodcast.com/episode/71

Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels. TackleboxPopup Bagels 00:00 Tacklebox00:33 Differentiator intro04:00 What do you hire a differentiator to do?05:44 The Attention Pie09:03 Smooth Jazz09:28 Popup Bagels16:30 Five Prompts for Your Differentiator

EPISODE SUMMARYMost roofers chase leads. The best roofers build a brand.In this episode, Dave and Crystal Williams explain why branding—not just ads—is what makes leads cheaper, customers more loyal, and businesses more valuable over time.EPISODE DESCRIPTIONRoofers are obsessed with leads.But leads get more expensive every year — unless you build something that makes people remember you, trust you, and look for you by name.That's called branding.In this episode, Dave Sullivan sits down with Crystal Williams of Lemon Seed Marketing to explain what branding actually means for roofing companies — and how to build it while still generating leads today.They break down:Why most roofers look the sameHow differentiation keeps you out of price warsHow mascots, billboards, trucks, and storytelling really workWhy “direct search” is the real scorecard for brandingAnd why marketing cannot fix broken operationsCrystal also shares the real-world case study of Eminem Roofing and Rufus the Armadillo, showing how consistent branding helped turn a small roofing company into a dominant regional player.If you want cheaper leads, better customers, and a business that's worth more than its trucks — this is where it starts.YOU'LL LEARNWhat branding actually means (it's not your logo)Why differentiation lets you charge moreHow branding and lead gen should run togetherWhy mascots work — if you commitHow to measure branding using direct searchWhy marketing exposes bad operationsWhen it's time to rebrandHow consistent branding lowers your cost per leadTIMESTAMPS00:00 – Why branding matters01:16 – What branding really is03:45 – Storytelling and emotional connection06:45 – Differentiation vs being a commodity09:02 – Brand personality and origin stories13:29 – Eminem Roofing case study17:16 – Rufus the Armadillo and mascots23:24 – When mascots work (and when they don't)29:47 – Ideal customer avatars and audits35:21 – How to measure brand ROI41:14 – Branding is a long-term commitment43:09 – Why marketing can't fix bad operations48:15 – When to rebrand53:45 – Final takeaways54:19 – How to reach CrystalRESOURCESLemon Seed Marketinghttps://lemonseedmarketing.comEmail: hello@lemonseedmarketing.comEmail: crystal@lemonseedmarketing.comLINKSWork with...

In this Podcast Extra episode, John Kempf delivers his keynote address from "The Quality Edge: Market Differentiation Through Regenerative Wine Growing," an event hosted by Grgich Hills Estate in Rutherford, California. Speaking to an audience of professional wine growers, John explores how regenerative agriculture is becoming the ultimate differentiator in a crowded global market. He details how focusing on soil biology and plant physiology not only restores ecosystems but drives the production of wines with distinct character and superior quality that today's consumers demand. Key Topics Discussed: Why wine grapes are one of the few crops where microbiome integrity translates directly to harvest quality and financial return. The "Rhizophagy Cycle" and how plant roots absorb entire microbial cells to extract nutrients. Recent discoveries that microbes act as "truckers", transporting lipids and nutrients into plants before returning to the soil. The concept of "quorum sensing" and how microbial communities behave as a superorganism once they reach a critical threshold of diversity. How trees and plants demonstrate intelligence and support one another through fungal networks, including the "Mother Tree" concept. The three major suppressors of soil biology: bare soil, high-salt fertilizers, and synthetic fungicides. Why synthetic fungicides are often more damaging to soil structure and biology than tillage or herbicides. Introduction to Pinion, a new biocontrol product from AEA that influences plant redox environments and activates immune pathways. The critical role of Manganese and Boron as bottlenecks for photosynthesis and sugar translocation. Additional ResourcesTo learn more about Pinion, please visit: https://advancingecoag.com/product/pinion/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com

Kyle breaks down why most restaurants don't have a tech stack, instead they have a “subscription drawer.” He gives a simple filter for every tool you're paying for: it must lower labor, increase throughput, prevent waste, or improve acquisition efficiency. If it doesn't, it's probably not helping your EBITDA it's just adding friction, and expense.Chapters00:00 Understanding the Tech Stack in Restaurants01:47 Evaluating Software Effectiveness03:32 The Four Buckets of Tech Evaluation06:02 Differentiation vs. Utility in Tech08:10 Measuring Financial Leverage of Software10:10 The Importance of Data Ownership12:33 Streamlining Operations and Reducing Friction14:38 Actionable Steps for Tech Optimization

Send us a Positive Review!In this episode I respond to your requests to explore President Dallin Oaks' desire that LDS girls get married younger.  As a bonus, I propose a counter-solution to. the current LDS mixed-faith marriage crisis that does not involve pressuring younger marriage (and its well-documented risk factors) on LDS young adults.  Please share this episode if it resonates!  Timestamps:00:00 Introduction and Overview00:18 Valerie's Analysis of Early Marriage02:00 President Oaks' Comments and Valerie's Response09:10 Exploring the Motivations Behind Encouraging Early Marriage13:50 Risks and Drawbacks of Early Marriage25:04 Correlation Between Temple Marriage and Divorce Rates28:40 Concerns of Church Leadership31:34 The Marriage Crisis in the Church32:22 Challenges of Mixed Faith Marriages33:30 Theological Strain and Parenting in Mixed Faith Marriages34:44 Historical Context and Faith Crises36:42 The Push for Early Marriage39:24 Differentiation of Self and Its Importance45:06 The Impact of Early Marriage on Development57:43 Proposing a New Approach to Faith Journeys01:01:15 Final Thoughts and Call to ActionSupport the showSupport the show Listen, Share, Rate & Review EPISODES Friday Episodes Annual Access $89 Friday Episodes Monthly Access $10 Valerie's Support & Processing Groups Gift a Scholarship Download Free Resources Visit our Website

Whether you're a parent, pastor or president, favoritism is unhealthy. Here's the research behind it and four things you can do to interrupt the pattern.Show Notes:Do Parents Have Favorite Children? Of Course They Do. - The New York TimesBecome a Patron for as little as $5/month.Subscribe to my weekly ⁠Two for Tuesday⁠ email newsletter.

In this week's episode, David and Ian discuss how mega cap growth names are lagging behind, while small caps and international equities continue to outperform. Does this mean 2026 will be a year of differentiation? They also discuss precious metals, crypto, interest rates, and some market relationships they find interesting. 

Creativity involves bringing one's inner nature into being, a task unique for each individual. It must arise from your innermost self, not from fulfilling the expectations of others. One of the most destructive things, psychologically, is unused creative power. If someone has a creative gift and, for some reason (fear, laziness, or conformity), does not use it, the psychic energy turns inwards and becomes poisonous. That is why we often see neuroses or psychoses as expressions of not-lived possibilities.Creation always comes at a cost, a sacrifice that brings about suffering. Growth requires enduring inner conflict and moral burden. Without confrontation, there is no transformation, and hence no individuation. Creativity takes great courage, because an active battle with the gods is occurring. Genuine creativity is characterised by a heightened consciousness. The artist experiences joy, in contrast to fleeting happiness. Joy is the emotion that goes with heightened consciousness, the mood that accompanies the experience of actualising one's own potentialities.

In this conversation, Stephan Livera and Matt Cole discuss the rapid growth and strategic developments of Strive, a Bitcoin treasury company, particularly following its merger with Semler Scientific. They explore the implications of this merger, the importance of institutional interest in Bitcoin, and the strategies for managing debt and generating yield. The discussion also touches on the competitive landscape of Bitcoin treasury companies, the role of digital credit, and the future outlook for Bitcoin in the context of increasing institutional adoption and market dynamics.Takeaways:

“Founder-led selling is still the most powerful kind of selling.” — Dave GulasIn this week's episode, Carol Schultz sits down with Dave Gulas, Co-Founder and President of EZDC 3PL, to talk about what sales teams must lean into as 2026 approaches: visibility, authenticity, and relationship-driven selling in a world flooded with AI-generated noise. Dave explains why generic cold pitches on LinkedIn are failing, and how personal branding and real opinions help salespeople differentiate and build trust.Dave also shares the origin story of EZDC 3PL, built after seeing “big box” logistics providers become complacent during and after the supply chain chaos of COVID. He breaks down why customer service, communication, and accountability are the real advantage in a market where thousands of 3PLs offer similar “space and labor.”The conversation begins with a timely real-world issue in freight: theft and “burning an MC number,” where bad actors exploit carrier identity loopholes to steal loads fast before anyone can respond. From there, they move into scaling a logistics company, managing a remote warehouse team from a different state, and why hiring the right people (and learning from the wrong hires) is core to building a strong workplace culture.Finally, Dave talks about launching the Beyond Fulfillment podcast as a learning tool during the hardest early stages of growth — and how consistency turned it into 220+ episodes, a growing YouTube channel, and high-level founders reaching out to be guests.Takeaways:Authenticity and visibility are essential for sales in 2026.Cold pitching without relationships is not real selling.AI is making generic outreach worse, not better.Differentiation comes from real opinions and human connection.Great customer service and over-communication build long-term trust.Founder-led selling is difficult to replace at high-stakes moments.Early growth mistakes help define your ideal customer profile.Remote teams work best with strong leaders and clear systems.Hiring the right people is a growth multiplier.Consistency in content can create unexpected opportunities.Chapters:00:00 Welcome + Why sales teams need this in 202600:32 What EZDC 3PL does (warehousing, fulfillment, transportation)01:04 Real-time supply chain theft and diverted freight02:27 How freight theft happens + “burning an MC number”03:22 The #1 sales strategy for 2026: visibility and authenticity04:33 Why cold pitching on LinkedIn is broken05:11 The “fake compliment → wild promise → demand a meeting” script06:01 How AI reinforces bad sales outreach06:48 Why Dave founded EZDC 3PL08:17 The meaning behind the name EZDC 3PL09:23 How COVID changed logistics and created complacency10:29 Customer service as the real differentiator12:50 Why Kentucky is a strategic warehouse location13:15 Managing a remote warehouse team as a founder14:21 Founder's “zone of genius” and role clarity15:40 Why 3PL isn't just “space and labor”16:37 Early mistakes: taking the wrong clients18:06 Bottlenecks to growth: space, timing, inventory transfers20:34 Will Dave always lead sales?21:53 Founder presence on sales calls (even at billion-dollar scale)24:11 Why sales hires often fumble the message27:56 Building culture through hiring lessons30:13 Why Dave started the Beyond Fulfillment podcast31:29 Consistency results: 220+ episodes and 13K YouTube subscribers32:58 Where to learn more about EZDC 3PL + closingConnect With Host Carol SchultzFind more information about our host Carol Schultz and her company at

In this episode, Kristen explores emotional fusion vs. differentiation and how family systems influence anxiety, people-pleasing, and emotional reactivity. She offers insight into becoming more grounded, secure, and true to yourself while staying emotionally connected in your relationships. Subscribe and get a free 5-day journal at www.kristendboice.com to begin closing the chapter on what doesn't serve you and open the door to the real you. This information is being provided to you for educational and informational purposes only. It is being provided to you to educate you about ideas on stress management and as a self-help tool for your own use. It is not psychotherapy/counseling in any form. This information is to be used at your own risk based on your own judgment. For my full Disclaimer, please go to www.kristendboice.com. For counseling services near Indianapolis, IN, visit www.pathwaystohealingcounseling.com. Pathways to Healing Counseling's vision is to provide warm, caring, compassionate and life-changing counseling services and educational programs to individuals, couples and families in order to create learning, healing and growth.    

Recorded live at CiderCon, this episode brings listeners into a rare, in-depth conversation about Chile's living cider tradition—one shaped by more than 450 years of apple fermentation, deep regional biodiversity, and community-based agriculture. Moderated by Eli Shanks, this panel features cider makers, cooperative leaders, and academics from southern Chile who explore how apples arrived, adapted, and endured across Araucanía, Los Ríos, and the Chiloé archipelago. Rather than a "new" cider movement, Chile offers something far rarer: a cider culture that never disappeared. At the heart of the discussion is Chicha—the traditional name for fermented apple beverages in Chile—and the cultural weight that language carries. Panelists unpack how Chicha and cider share the same roots, why heritage orchards matter, and what's at stake as aging farmers, development pressure, and climate change threaten seed-grown apple diversity. Listeners will also hear about: Heritage apple orchards over 100 years old, many grown from seed The role of women as primary stewards of orchards and biodiversity Native fermentation vessels made from Raulí and other Chilean woods Cooperative cider making on the island of Chiloé The challenges of valuing cider beyond "cheap, rural" perceptions The future of Chilean cider on the global stage, including education, competitions, and potential export This episode offers an essential perspective for anyone interested in cider as culture—not trend—and in how place, people, and history shape what ends up in the glass. Panelists & Contributors Eli Shanks – Co-founder, Punta de Fierro Fine Cider; Head Cider Maker, Western Cider Gicella – President, Cooperative Chilwe (Chiloé) René Galindo – Third-generation cider maker, Araucanía Carlos Flores – Co-founder, Punta de Fierro Fine Cider; Orchardist, Valdivia Fabián Lara – Cider & beer consultant; INDAP (Chilean Ministry of Agriculture) José Antonio Aldea – Professor and fermentation educator Key Themes Chilean cider and Chicha traditions Heritage apple orchards and seed-grown ecotypes Women's roles in orchard preservation Cooperative models and island agriculture Native materials and spontaneous fermentation Preserving cider culture in a changing landscape Timestamps ⏱️ Detailed timestamps are listed above to help you jump to specific topics, speakers, and cider discussions. 00:00 Introduction to Chicha and Cider 00:26 News Out and About  Ciderville  00:43 Episode Overview: Chilean Cider Panel 03:30 Upcoming Events and Announcements 07:42 Introduction to the Chilean Panel 10:44 Chilean Cider Regions and History 16:11 Traditional Cider Making in Chile 18:11 Modern Chilean Cider and Future Prospects 20:16 Cider Tasting and Panel Discussion 29:32 Consumer Perception of Cider in Chile 30:07 Challenges and Efforts in Differentiation 30:34 Traditional and New World Ciders 31:13 Exciting Apple Varieties and Characteristics 32:19 Naming and Regional Varieties 35:40 Incorporating Local Fruits into Cider 38:09 Historical Context and Apple Lineages 41:47 Fire Blight and Disease Resistance 42:57 Modern vs. Traditional Cider Making 44:15 Collaborations with Winemakers 47:12 Preserving Heritage Apple Orchards 52:10 Forming a Cooperative in Chiloé 54:53 Market Development and Sales Strategies 57:03 Generational Gaps and Preservation Efforts 59:08 Future Goals and International Connections Support Cider Chat® If you value independent, long-form conversations that preserve cider history and amplify global voices, consider supporting Cider Chat® on Patreon. Your support helps keep these stories accessible and the podcast on the air.  

What distinguishes a leading brand from the rest of the market? In this episode of Predictable B2B Success, Vinay Koshy interviews Barry LaBov, a multi-award-winning entrepreneur and author of "The Power of Differentiation." Barry shares insights on principled entrepreneurship, his transition from musician to founder, and how successful companies are built on more than revenue alone. This episode explores why many businesses miss their true differentiators, how leveraging team strengths can drive engagement and profitability, and why striving for perfection may hinder brand success. Barry shares lessons from working with brands like Harley Davidson and offers practical frameworks to help any company stand out, even in traditionally less dynamic industries. Are your employees engaged with your brand's mission, or are they simply completing tasks? This episode provides actionable insights for organizations of any size. Learn why differentiation is essential for predictable B2B success. Some topics we explore in this episode include: Barry LaBov's accidental entry into entrepreneurship and the founding of his firm.The actual value of business awards and recognition.Lessons from music applied to business leadership and teamwork.Identifying and celebrating employees' unique strengths.The impact of employee engagement on revenue and business health.The importance and challenge of differentiation in business.Real-world examples of successful differentiation (Harley Davidson, Copperworks).Building a passionate company mission and community.Barry LaBov's five-step framework for uncovering differentiators.Key metrics for tracking the success of differentiation strategies.And much, much more...

In this episode we welcome Dr. Sharon Walpole, a professor at the University of Delaware. We explore the challenges teachers face in addressing varying student needs, Dr. Walpole’s pragmatic approach to differentiation, and the developmental roadmap for reading proficiency. Dr. Walpole shares insights on the importance of grade-level instruction, the flaws of certain assessment systems, and practical classroom applications. Make sure to check out Dr. Walpole’s books with Guilford Press! https://www.guilford.com/author/Sharon-Walpole00:00 Introduction to Differentiation01:03 Meet Dr. Sharon Walpole02:15 Defining Differentiation03:23 Acceleration vs. Remediation04:45 Pragmatic Approaches to Differentiation08:03 Challenges with Guided Reading16:46 The Science of Reading and Differentiation23:51 The Stairway to Proficiency Model35:47 Maximizing Instructional Impact36:03 The Importance of Dosage in Education36:38 Resources for Differentiated Reading Instruction37:35 Grouping Students for Effective Learning40:20 Aligning Small Group and Whole Group Instruction48:57 Tiered Instruction: Strategies and Misconceptions56:40 Effective Use of Paraprofessionals01:01:32 Curriculum and Instructional Materials01:03:51 Conclusion and Final Thoughts

Standing out starts with choosing to see, think, and act differently from the default, and then designing your work, relationships, and systems around that choice. This means intentionally questioning "how things are done here" and repeatedly experimenting with better ways that reflect who you are and what you care about.youtube​ Why being different matters Most environments quietly push people to conform, to not make waves, and to follow existing templates for success. If you obey those pressures blindly, you become invisible, even when you are talented and hardworking.youtube​ Being different is how you become memorable in a noisy world of similar profiles, pitches, and products.youtube​ Differentiation is not about being weird for its own sake; it is about being meaningfully useful in a way that others are not.youtube​ Think differently Thinking differently begins with the questions you allow yourself to ask. Instead of accepting constraints as fixed, you look for hidden assumptions and test them.youtube​ Ask "Why do we do it this way?" and "What if the opposite were true?" in your work, business, or projects.youtube​ Study patterns in your industry and then deliberately look for ideas at the edges or in completely different fields.youtube​ See differently Seeing differently is about changing the lens through which you view people, problems, and opportunities. Two people can look at the same situation and one sees inconvenience while the other sees an opening.youtube​ Practice empathy: observe what your customers, colleagues, or audience actually feel, not only what they say.youtube​ Train yourself to spot non-obvious insights in everyday situations—how people queue, complain, improvise, or work around bad systems.youtube​ Hire and collaborate differently Who you surround yourself with determines the ideas you are exposed to and the standards you normalize. If you pick only people who look and think like you, you guarantee average outcomes.youtube​ Seek collaborators who challenge your thinking and bring complementary skills instead of clones of yourself.youtube​ Value mindset, learning agility, and character at least as much as credentials or years of experience.youtube​ Design and execute differently Difference must show up in how you design and execute, not just in slogans. Many people talk about innovation but run projects exactly like everyone else.youtube​ Simplify where others complicate: remove steps, jargon, and friction from your processes and experiences.youtube​ Obsess over small details that signal care and craftsmanship, because they compound into a distinctive experience over time.youtube​ Engage differently Engagement is where your difference becomes visible and felt by others. If your ideas stay in your head or your hard drive, they cannot set you apart.youtube​ Show up consistently on platforms where your audience is present—through writing, video, audio, or conversations—and share real, unfinished thinking.youtube​ Replace generic, broadcast-style messages with personal, specific, and generous interactions that make people feel seen.youtube​ Making "different" a daily practice Standing out is not a one-time campaign; it is a daily habit of choosing intentional over automatic. Over time, these small choices build a personal or professional brand that is hard to ignore.youtube​ Regularly review where you have quietly slipped into default mode and pick one area each week to experiment with a different approach.youtube​ Measure your success not only by results, but by how authentically you showed up and how courageously you chose to be different.youtube​

In this episode we welcome Dr. Sharon Walpole, a professor at the University of Delaware. We explore the challenges teachers face in addressing varying student needs, Dr. Walpole’s pragmatic approach to differentiation, and the developmental roadmap for reading proficiency. Dr. Walpole shares insights on the importance of grade-level instruction, the flaws of certain assessment systems, and practical classroom applications. Make sure to check out Dr. Walpole’s books with Guilford Press! https://www.guilford.com/author/Sharon-Walpole 00:00 Introduction to Differentiation01:03 Meet Dr. Sharon Walpole02:15 Defining Differentiation03:23 Acceleration vs. Remediation04:45 Pragmatic Approaches to Differentiation08:03 Challenges with Guided Reading16:46 The Science of Reading and Differentiation23:51 The Stairway to Proficiency Model35:47 Maximizing Instructional Impact36:03 The Importance of Dosage in Education36:38 Resources for Differentiated Reading Instruction37:35 Grouping Students for Effective Learning40:20 Aligning Small Group and Whole Group Instruction48:57 Tiered Instruction: Strategies and Misconceptions56:40 Effective Use of Paraprofessionals01:01:32 Curriculum and Instructional Materials01:03:51 Conclusion and Final Thoughts

Edge cases don't happen often, but they are predictable. This episode unpacks what that looks like and offers five steps to help you grow as a non-anxious presence.Show Notes:Why the Best Communicators Prepare for the Edge Cases - Matt NormanBecome a Patron for as little as $5/month.Subscribe to my weekly ⁠Two for Tuesday⁠ email newsletter.

From a swimming pool anecdote to differentiation - sunset blablabla

Episode Overview In this timely and thought-provoking episode of the John Kitchens Coach Podcast, John Kitchens is joined by returning guest Eric Post, AI strategist, founder of Huzi.ai, and one of the sharpest minds at the intersection of technology, consumer behavior, and real estate. This conversation goes far beyond "how to use AI." John and Eric unpack the real threat and opportunity in the market today: the AI-powered consumer. As consumers gain instant access to information, agents can no longer win by being the knowledge holder. Instead, success now belongs to the wisdom worker—the advisor who brings clarity, discernment, experience, and trust. They explore how the internet has shifted from a place of search to a place of conversations, why SEO alone is no longer enough, and how agents must rethink branding, content, leadership, and customer experience to stay relevant in 2025 and beyond. This episode is a masterclass in AI, leadership, consumer psychology, and designing unforgettable client experiences in a rapidly changing world. Key Topics Covered The Rise of the AI-Powered Consumer Why the #1 consumer complaint is no longer lack of communication—but "I know more than my agent" How AI has shifted the internet from search to conversation What it means when 90%+ of AI interactions never click through to a website Why Zillow is no longer the real threat—and what is From Knowledge Worker to Wisdom Worker Why memorizing contracts, stats, and processes is no longer a competitive advantage The difference between information and discernment How top agents win by understanding people, not just data Why "good enough" agents are the most vulnerable in an AI world Trust, Purpose, and the New Agent Value Proposition Defining your role when consumers already have the answers Why agents must become guides, not order-takers The importance of emotional intelligence, intuition, and presence How trust is built through personalization, not speed alone Content, Branding & Being Found in an AI World Why agents must start writing content for both humans and AI The difference between SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) Why upstream life events (death, divorce, debt, downsizing) matter more than listing searches How to position yourself as the authority AI pulls from—not just another result Efficiency vs. Experience: Choosing Your Lane Why the "middle ground" is the most dangerous place to operate The difference between budget efficiency and premium experience Why memorable, designed client experiences create defensibility How "unreasonable hospitality" becomes the ultimate moat AI as a Force Multiplier (Not a Crutch) Why AI should augment thinking—not replace discipline How tools like Zi.ai, Spark Pad, and Halo help agents scale wisdom Using AI to clarify niche, ICP, and proprietary processes faster than ever The danger of letting AI lead instead of using it intentionally Resources & Mentions Huzi.ai – Purpose-built AI for real estate professionals Spark Pad – AI workspace for clarity, messaging, and strategy Halo – AI visibility and monitoring across ChatGPT, Gemini, Claude, Perplexity, and more CoachKitchens.ai – Custom AI tools built for Agent to CEO operators The Empty Room by Eric Post – Manifesto on wisdom, creativity, and AI Unreasonable Hospitality by Will Guidara Rick Rubin – Creativity, taste, and intuition references Final Takeaway AI isn't replacing real estate agents—but it is replacing average ones. In a world where consumers have instant access to information, the agents who win are those who bring wisdom, clarity, trust, and experience to the table. Speed and efficiency are now table stakes. Differentiation comes from insight, personalization, and the ability to guide people through complex, emotional decisions. As Eric Post makes clear, the future belongs to those who design memorable experiences, understand the AI-powered consumer, and intentionally evolve from knowledge workers into true advisors. "You can't compete with AI on speed or memory. You win by being human—by bringing wisdom, taste, and discernment." – Eric Post Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Tobias built Altitude Finance after running into the classic DeFi lending trade-off: either borrow conservatively and unlock very little capital, or borrow aggressively and risk liquidation when markets move fast.In this episode, we break down how Altitude makes loans more capital-efficient while keeping users at a safer LTV, how their vault automation rebalances positions during volatility, and why their best users love the “self-repaying loan” experience.We also cover Tobias' take on what changes in DeFi to watch in 2026—especially around token value being tied more tightly to protocol value, and why “stablecoins backed by risky strategies” could be the next blow-up.Key Timestamps[00:00:00] Intro: Altitude traction, TVL, DeFi trends for 2026[00:01:00] Tobias' journey: Ethereum → DeFi Summer → full-time crypto [00:02:00] The lending trade-off: capital efficiency vs liquidation stress [00:03:00] What Altitude does: low LTV + protocol adds leverage to ~60% [00:04:00] Differentiation: efficiency, peace of mind, simplified UX [00:06:00] 2025 recap: whitelisted → public vaults, surviving volatility [00:07:00] 2026 focus: simpler onboarding, wallets, on/off-ramps [00:08:00] Automation: rebalances as prices move, keeps vaults healthy [00:09:00] 2026 DeFi trend: tokens aligning more with “common stock” value [00:10:00] Stablecoin warning: risky strategies behind “stable” pegs [00:12:00] Adoption driver: the “self-repaying loan” dopamine [00:14:00] Real-world use cases: Tesla, land, iPhone, engagement ring [00:18:00] Founder advice: simplify, avoid overwhelming choice [00:22:00] AI in DeFi: useful for insights, not autonomous execution (yet) [00:26:00] GTM: reach long-term BTC/ETH holders across better channels [00:29:00] Roadmap: wallets + off-ramps + mainstream user journey [00:31:00] Ask: try the product, give feedback, help simplify onboardingConnecthttps://app.altitude.fi/https://www.altitude.fi/https://www.linkedin.com/company/altitude-labs-defi/https://www.linkedin.com/in/tobiasvanamstel/https://x.com/AltitudeFi_https://x.com/tobiasvanamstel?lang=enDisclaimerNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Get featuredBe a guest on the podcast or contact us – https://www.web3pod.xyz/

The bar for small businesses has been raised — and a lot of people don't realize it yet.In this episode, we break down why the next 24 months are going to be brutal for many small business owners, especially the ones still doing things the old way. We talk about attention, visibility, AI, and why “just being good” or “having great service” isn't enough anymore.We get into how AI is actually leveling the playing field while also exposing average businesses, why so many owners are stuck as employees in their own company, and what it really takes to stand out in an oversaturated market.This isn't theory or recycled business advice — it's what we're seeing firsthand every day.If you're building, scaling, or trying to figure out how to stay relevant, this conversation matters.--00:00 - Intro Banter and Vape Joke00:21 - Podcast Hiatus and Consistency Issues01:35 - Burnout and Personal Well‑Being04:00 - AI Impact on Small Businesses Overview05:37 - AI Leveling the Marketing Playing Field06:48 - Challenges for Small Businesses in AI Era09:44 - Case Study: Small Business Staffing Issues11:00 - AI Boosting Email Productivity13:03 - Quantifying Time Saved with AI15:26 - Adoption and Differentiation with AI16:52 - Authenticity vs AI‑Generated Content18:19 - AI‑Generated Hunting Content Debate20:11 - AI in Film and Actor Replication23:04 - Authenticity Concerns on Social Platforms24:24 - Brand Identity and Business Visibility25:49 - Overall AI Impact on Business Landscape27:05 - AI Tools for Business Operations28:15 - AI and Content Creation Strategies29:25 - Validity and Trust in AI Outputs31:34 - Future of AI in Media and Entertainment33:06 - Social Media Authenticity and AI35:00 - AI Integration and Robotics Outlook37:04 - Robots, AI, and Content Creation38:37 - Detecting AI‑Generated Material39:42 - Authentic Content vs Synthetic Media41:51 - AI Content Filtering Preferences43:25 - Podcast Authenticity in AI Age45:00 - Strategic Business Advice with AI46:15 - News Authenticity and AI Misinformation48:22 - Social Media Dynamics and AI50:33 - AI's Role in Personal Branding51:56 - AI Influence on Business Practices53:10 - Business Growth and AI Utilization54:37 - Practical Business Takeaways55:40 - Wrap‑Up and Future Topics56:34 - Continued AI Discussion57:59 - AI on Social Platforms58:57 - Robotics and AI Future60:32 - Robotic Assistance and AI61:37 - Final Thoughts on AI Impact62:43 - Robots vs Humans in Content63:58 - Closing Business Recommendations65:00 - Closing Remarks and Call‑to‑Action--Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/Facebook - https://www.facebook.com/MossMarketingGroupWebsite -  https://www.mossmarketinggroup.com/#Marketing #Business #Podcast

Self-differentiation is acting in accordance with your goals and values, especially in anxious moments. This episode shows you how, as well as what to do when you don't.Show Notes:Anxious Church, Anxious People: How to Lead Change in an Age of Anxiety If You Met My Family, You'd Understand: A Family Systems PrimerBecome a Patron for as little as $5/month.Subscribe to my weekly ⁠Two for Tuesday⁠ email newsletter.

In this week's episode, Blood editor Dr. Laurie Sehn interviews three of the latest Blood authors: Drs. Vijay Sankaran, Ruud Delwel, Françoise Kraeber-Bodere. Two studies on the MECOM gene have been paired in this episode, analyzing new groundwork for potential novel myeloid differentiation therapies via repression of MECOM restoring enhancer mediated CEBPA expression. We'll also hear about the results of CASSIOPET, imaging companion study of the CASSIOPEIA trial, and how achieving negativity in PET before starting maintenance therapy is significant even in patients who still show residual disease in the bone marrow.Featured ArticlesCEBPA repression by MECOM blocks differentiation to drive aggressive leukemiasMECOM is a master repressor of myeloid differentiation through dose control of CEBPA in acute myeloid leukemia Prognostic value of premaintenance FDG PET/CT response in patients with newly diagnosed from the CASSIOPEIA trial

More money. More time. Or both.If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.In this episode, you will learn how to:Translate features into outcomes buyers actually care aboutClarify whether your offer makes money, saves time, or does bothSimplify messaging so decision makers instantly understand the valueFix marketing that looks polished but fails to convertImprove customer experience through small, intentional momentsAlign product, marketing, and leadership around one clear value storyThis episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.Beyond The Episode Gems:Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Dr. Martin Picard, PhD, is a professor of behavioral medicine at Columbia University and an expert on how our behaviors and psychology shape cellular energy production and rates of aging. He explains that your mitochondria don't just “make energy”; they translate what you do—your mindset and your relationships—into the energy you experience as vitality or lack thereof. He explains how exercise, nutrition, sleep, meditation, and even certain thought patterns and our sense of purpose can charge our cells like batteries. He also shares findings that hair greying is the result of cellular stress and is reversible. This episode links physical and mental ‘energy' with cellular energy and provides science-supported tools to improve your physical and mental health. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Helix: https://helixsleep.com/huberman Lingo: https://hellolingo.com/huberman Function: https://functionhealth.com/huberman Waking Up: https://wakingup.com/huberman Timestamps (00:00:00) Martin Picard (00:03:50) What is Energy?, Energy Flow & Transformation (00:07:53) Energy, Vitality, Emotions, Sensory Perception (00:14:18) Sponsors: Helix Sleep & Lingo (00:17:19) “Mito-Centric” View of World, Mitochondrial Energy & Information Patterns (00:25:26) Organelles, Mitochondria & Energy Transformation; Maternal Genes (00:31:12) Mitotypes & Differentiation, Mitochondria as “Social Organisms” (00:36:52) Food & Dysfunctional Energy Transformation (00:40:02) Lifestyle Choices & Interests, Physiological Growth (00:46:39) Pregnancy, Amenorrhea; Illness & Tiredness (00:51:07) Sponsor: AG1 (00:52:29) Energy Transformation & Distribution; Body's Wisdom, Feeling Sick (00:56:27) Tool: Feel Your Energy; Breath & Energy (01:02:31) Flow of Energy; Trade-Offs, Life Purpose & Enjoyment (01:10:15) Biology, Meaningful Experiences & Energy Flow (01:16:27) Sponsor: Function (00:18:15) Inflammation, Energetic Flow (01:20:43) Child Prodigies, Species Lifespan & Mitochondrial Metabolism; Aging (01:28:56) Lifestyle & Aging: Exercise, Fasting; Inflammation, Sleep, Stimulants (01:37:06) Energetic Stress Signals, GDF-15, Cancer, Heart Failure (01:42:18) Genes, Lifestyle & Aging (01:47:54) Gray Hair Reversal, Stress; Inflammation & Aging (01:57:37) Energy Recovery, Sleep & Mitochondrial Function, Stress, Meditation (02:05:16) Tools: Yoga Nidra, NSDR; Pre-Sleep Relaxation, Energy & Restorative Sleep (02:10:58) Diet & Individualization, Clinical Trials; Mitochondria & Nutrition, Keto (02:20:14) Alcohol & Energy Budget; Stress (02:25:02) Exercise, Increase Mitochondria, Overtraining; Resistance & Growth (02:33:06) Sponsor: Waking Up (02:34:41) Supplements & Mitochondria Health, Deficiencies, SS31, Methylene Blue (02:41:31) Energy Flow & Experiences, Balance (02:49:13) Transform Through Resistance, Energetic Awareness, Connection (02:56:05) Food Overconsumption & Mitochondria Disruption; Tissues & Mitochondria (03:01:02) Mitochondrial Health Test; Tool: Ways to Increase Energy; Meditation (03:06:10) Peptides; Fertility Supplements, Urolithin A; Electromagnetic Fields (03:12:16) Acknowledgements (03:14:15) Zero-Cost Support, YouTube, Spotify & Apple Follow, Reviews & Feedback, Sponsors, Protocols Book, Social Media, Neural Network Newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Notes: Bruno Strunz, lawyer, keynote speaker, and author of How to Sell Value in the Legal Market, shares his background, including his career path as a lawyer, including making partner and working for Volkswagen, and his extensive experience working with various companies and firms in both the legal departments and sales departments.  Business Development for Professional Services Firms Bruno discusses his focus on business development for professional services firms, by selling in a structured and data-driven manner. Since 2018, he has been helping firms with what they have called the commoditization of quality and how to stand out in this competitive landscape. Bruno explains that his company initially focused on working with law firms for the last two years; they also started working with different types of professional services firms, including law firms, service orientated businesses,  and consultancy companies. A Bespoke Approach to Business Development Bruno explains his approach to business development, starting with a diagnostic to understand the client base, churn, revenue generation, and distribution channels over the previous three years. He highlights the importance of expanding within existing client bases rather than focusing solely on new client acquisition. Bruno discusses the common challenges law firms face, such as low CRM adoption and the need for better data-driven decision-making. He emphasizes the importance of using CRM platforms effectively to improve sales processes and decision-making. Best Practice Approach for Growth Bruno outlines a best practice approach for growing within existing clients, starting with an 80/20 analysis to identify strategic clients. He looks at each business unit and asks if they have an account management plan for each unit, which means power mapping, stakeholder mapping, who's part of the decision-making process, assessing relationships, and understanding client goals for 2026. Bruno discusses the need for a SWOT analysis within specific accounts and the importance of looking for expansion opportunities. He highlights the challenges of client feedback in Latin America and the importance of guiding clients through their decision-making process. Differentiation in a Commoditized Market Bruno addresses the issue of differentiating in a commoditized market, where technical quality is no longer a competitive advantage. He emphasizes the importance of early engagement in the B2B buying cycle to avoid commoditization. Bruno discusses the role of relationship management, networking initiatives, and top-of-mind awareness in becoming the vendor of choice. He highlights the importance of bringing new insights and improving client experience to stand out in a competitive market. Client Success Stories Bruno shares a success story of working with a client in crisis management, focusing on educating the market and reframing their storytelling. He explains how the client successfully converted a multi-million dollar project during a major crisis. Bruno discusses another success story involving a proprietary framework to deep dive into client offerings and identify specific pain points. He highlights the importance of segmenting target lists, prioritizing outreach efforts, and bringing new ideas to clients. Bruno emphasizes the importance of consistency and discipline in business development strategies. Timestamps: 04:11: Business Development Strategies for Law Firms 10:43: Building a Programmatic Approach to Client Growth  14:49: Differentiating in a Commoditized Market  20:01: Success Stories and Client Impact 29:34: Final Thoughts and Contact Information  Links: LinkedIn: https://www.linkedin.com/in/brunostrunz/ Website: https://strunz.com.br/ This episode on Umbrex: https://umbrex.com/unleashed/episode-628-bruno-strunz-how-to-sell-value-in-professional-services/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

In this episode of The Produce Moms Podcast, host Lori Taylor welcomes back Ashley Finster, Vice President of Marketing at Naturipe Farms.   They discuss the evolution of Naturipe's brand, the "Berries Bring It" campaign, and the company's commitment to innovation, sustainability, and collaboration with growers and retailers.

The emotional intensity that comes from being super-serious can turn a challenge into a problem. Likewise, when we react automatically to the anxiety of others, it can make a bad situation worse. This episode digs into why this is the case and what you can do about it.Show Notes:Anxious Church, Anxious People: How to Lead Change in an Age of Anxiety If You Met My Family, You'd Understand: A Family Systems PrimerTriggers: Creating Behavior That Lasts–Becoming the Person You Want to Be by Marshall GoldsmithBecome a Patron for as little as $5/month.Subscribe to my weekly ⁠Two for Tuesday⁠ email newsletter.

This edWeb podcast sponsored by Learn It Academic Services.The webinar recording can be accessed here.In this edWeb podcast, listeners explore how small-group teaching fosters differentiation, builds student engagement, and supports academic growth. Through interactive activities and classroom scenarios, teachers leave with actionable strategies to design, manage, and assess small-group instruction that meets the needs of all learners.The presenters address how small-group instruction can be used to differentiate learning and meet individual student needs, as well as effective strategies for forming and managing small groups in a classroom setting.By the end of the edWeb podcast, listeners are able to:Identify the benefits of small-group instruction, along with potential challenges and ways to overcome themDesign flexible grouping strategies based on student learning goalsLearn ways to implement instructional techniques that promote engagement, equity, and academic rigor in small groupsThis edWeb podast is of interest to K-12 teachers, school leaders, and district leaders.Learn It Academic ServicesWe use data to identify trends and develop best practices for educatorsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Learn more about viewing live edWeb presentations and on-demand recordings, earning CE certificates, and using accessibility features.

Welcome to episode 309 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Seth Deutsch, founder of Samson Partners Group, a seasoned operator, board member, and growth leader with deep experience in private equity, alternative business structures, and multi-market professional services. Seth has architected nine buy-and-build platforms, executed more than 70 acquisitions, and served as CEO and operating partner across public, private equity-backed, and founder-led companies. His firm advises legal organizations on the evolving ABS landscape across seven submarkets, helping practices navigate consolidation, competition, and long-term value creation. What you'll learn about in this episode:   1. Differentiation in Competitive Markets - Why "yelling louder" or copying competitors fails - How authentic brand positioning can outperform large market spenders 2. Understanding What Clients Actually Value - Extracting insights from real client sentiment - Identifying the traits that truly set your practice apart 3. Avoiding the "Gimmick Trap" - Why catchy nicknames and flashy identities rarely sustain long-term value - Ensuring your brand reflects who you really are 4. Smarter, Not Louder, Marketing - Building a media plan that generates revenue, not just impressions - Choosing channels based on audience, message, and ROI 5. Growth Through Mergers & Acquisitions - How to evaluate whether and how to merge brands - When to integrate two practices and when to keep identities separate Resources:  Website: samsonpartnersgroup.com Book: a.co/d/08LZUUB LinkedIn: linkedin.com/in/sethdeutsch Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Ken Tropin is a legend in the macro space. He is the Chairman and the founder of Graham Capital Management (GCM) - $20bn fund. Ken founded GCM in 1994 and has grown the firm into an industry leading alternative investment manager focusing on global macro discretionary and quantitative hedge fund strategies. Prior to founding GCM, Ken had significant experience in the alternative investment industry, including five years (1989 to 1993) as President and Chief Executive Officer of John W. Henry & Company, Inc. and seven years (1982 to 1989) as Senior Vice President and Director of Managed Futures at Dean Witter Reynolds. In this podcast we discuss:  Investment philosophy  Differentiation from multi-strat funds  Talent recruitment strategy; NY office  Fed outlook   Term premium as underpriced   US deficit concerns and duration risk in long-end rates  AI and technology   Global central bank divergence   Inflation pressures  Private credit   Dollar view  Geopolitical risks  Robin Hood Foundation  

In this episode of My EdTech Life, Jeff Riley breaks down the mission behind Day of AI and the work of MIT RAISE to help schools, districts, families, and students understand artificial intelligence safely, ethically, and with purpose.Jeff brings 32 years of experience as a teacher, counselor, principal, superintendent, and former Massachusetts Commissioner of Education. His transition to MIT RAISE reveals why AI literacy, student safety, and clear policy matter more than ever.Timestamps00:00 Welcome & Sponsor Shoutouts01:45 Jeff Riley's Background in Education04:00 Why MIT RAISE and Day of AI06:00 The Challenge: AI Policy, Safety & Equity08:30 How AI Can Transform Teaching & Learning10:30 Differentiation, Accessibility & Student Support12:30 Helping Teachers Feel Confident Using AI15:00 Leading AI Adoption at the District Level18:00 What AI Literacy Should Mean for Students20:00 Teaching Healthy Skepticism & Bias Awareness23:00 Student Voice in AI Policy26:00 Parent Awareness & Common Sense Media Toolkit29:00 Responsible AI for America's Youth31:00 America's Youth AI Festival & Student Leadership34:30 National Vision for AI in Education37:00 Closing Thoughts + 3 Signature Questions41:00 Stay TechieResources MentionedDay of AI Curriculum: https://dayofai.orgMIT RAISE: https://raise.mit.eduSponsors

Dr. Gregory T. Obert is a clinical psychologist and the founder and CEO of the Royal Oasis Psychotherapy Institute, a premier telehealth practice delivering elite, discreet, evidence-based psychotherapy. He brings over 15 years of experience helping thousands navigate anxiety, depression, trauma, and life transitions. He specializes in veterans' issues, PTSD treatment, and fostering resilience through personalized, holistic care. Additionally, he is the author of The Man on the Bench, a novel about hope amid loss, and the host of the podcast Meditations by Gregory T. Obert, featuring guided meditations for wellness.In today's episode of Smashing the Plateau, you will learn how to move from structure to self-direction—reframing fear, narrowing your focus, pricing with confidence, and using real community to shorten your path to traction.Gregory and I discuss:Why Gregory chose to start his own practice [05:18]Why many keep private practice as a side gig—and the bigger opportunity [05:46]The two biggest barriers: fear of variable income and insurance constraints [07:20]Referrals, pipelines, and the internal conflict about charging [10:47]A simple first step to strengthen your pricing mindset [13:44]The hidden knowledge gap: marketing, visibility, and “putting yourself out there” [15:12]Differentiation through a few clear specialties (and why it works) [17:50]Community as a necessity: one hour > months of Googling [20:04]Learn more about Gregory and receive premium psychotherapy at www.royaloasispi.com.Follow him on social media:Website:https://gregorytobert.com/ Locals: https://drgregorytobert.locals.com/ Twitch: https://www.twitch.tv/drgobert Tiktok: https://www.tiktok.com/@docgobert LinkedIn: https://www.linkedin.com/in/gregorytobert YouTube: https://www.youtube.com/@DrGOBERT Libsyn: https://meditationsbygto.libsyn.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/meditations-by-gregory-t-obert/id1168490615Spotify: https://open.spotify.com/show/0esz5sbFAeAmJzPp5NJbz9Thank you to our sponsor:The Smashing the Plateau Community______________________________________________________________About Smashing the PlateauSmashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who've left corporate life to build something of their own.Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a sustainable, fulfilling business on your terms, with practical insights on positioning, growth, marketing,...

Kevin and Sylvia launched iRide Arusha in July 2024, offering motorcycle tours and rentals in Tanzania. Within 18 months they scaled across four East African cities through a franchise model called iRide Africa, with partners operating in Rwanda, Nairobi, and Mombasa. The franchise structure allows riders to cross borders and book multi-country tours.The episode covers operational realities: importing equipment across borders, navigating tourism regulations, managing multi-country payment processing, and running rentals and guided tours as two distinct businesses with different customer profiles and sales cycles. Kevin and Sylvia share how they find customers through motorcycle clubs, price for premium buyers, and use immediate response times as a competitive advantage.TOP 10 TAKEAWAYS1. Test adjacent niches when your market is saturatedRather than launch another safari company in an oversaturated market, Kevin and Sylvia identified motorcycle touring as an underserved adventure niche in East Africa. Consider what adjacent experiences your destination supports that competitors aren't offering.2. Franchise models can scale faster than going soloWithin 18 months, iRide expanded across four East African cities through franchise partnerships. Partners share mechanics, bikes, marketing resources, and customer referrals. This creates a network effect where riders can start in one country and end in another, adding value no single operator could deliver alone.3. Target communities, not just individualsKevin reaches out directly to motorcycle clubs in major US cities. One Chicago BMW Riders club is bringing eight people in February. Booking one club creates the revenue of eight individual customers with a fraction of the acquisition cost. Find the clubs, associations, or communities that match your experience type.4. Customer service is a competitive advantage in developing marketsTheir immediate response times and willingness to hop on Zoom calls builds trust fast, especially for customers who've never been to Africa.5. Platform diversification requires testing, not guessingiRide is on Get Your Guide, Viator, Klook, WeTravel, and fielding Facebook messages, but hasn't found the magic channel yet. Test widely, track what converts, double down there.6. Price for the experience you're actually delivering, not your self-doubtKevin admits they severely underpriced at launch. Beginner business owners often can't see their own value clearly. If you're offering wow moments and authentic connections, charge accordingly.7. Guided vs. rental requires different marketing and operationsRental customers (experienced, self-sufficient, quick decision makers) need less hand-holding than guided tour customers (more questions, longer planning cycles, higher price points). These are functionally two different businesses with different messaging, pricing, and customer profiles.8. Gross revenue and net income are very differentVehicle maintenance, cross-border parts sourcing, and insurance eat into margins constantly. Build cash reserves and expect hidden costs, especially in asset-heavy businesses.9. Local language fluency unlocks competitive advantagesSylvia's Swahili fluency helped navigate Interpol holds on imported bikes, handle tourism police complaints from competitors, and build long-term supplier relationships. Language access isn't just customer-facing—it's operational power.10. Differentiation isn't just what you do, it's how guests connectGuests consistently cite the vastness of the landscape and local interactions (like lunch with Sylvia's 88-year-old farming grandmother) as their standout memories. Design for connection points your format uniquely enables.

Recognizing emotional process will not only help you avoid getting stuck, it will enable you to persist through the inevitable sabotage that comes when you are leading change.Show Notes:Anxious Church, Anxious People: How to Lead Change in an Age of Anxiety If You Met My Family, You'd Understand: A Family Systems PrimerBecome a Patron for as little as $5/month.Subscribe to my weekly ⁠Two for Tuesday⁠ email newsletter.

In this episode of "The Free Lawyer," host Gary interviews Eric Ritter, CEO of Digital Neighbor and digital marketing professor, about law firm growth through effective SEO and branding. Eric shares his journey into legal marketing, the importance of defining an ideal client, and how law firms can stand out in a crowded market. They discuss AI's impact on legal marketing, the value of continuous learning and coaching, and practical strategies for work-life balance. Eric emphasizes building authentic brands and sustainable marketing systems, offering actionable advice for lawyers seeking fulfillment and long-term success.Eric Ritter is the CEO & Founder of Digital Neighbor, a nationally recognized SEO and digital marketing agency specializing in law firm growth. With over a decade of experience, Eric is a leading authority in legal marketing and AI-driven client acquisition. Known as "The SEO Sommelier," he simplifies complex digital strategies to drive growth for law firms.Eric is an adjunct professor at the University of South Florida, teaching digital marketing. He has also been featured in Authority Magazine, Search Engine Watch, and Porch. He hosts The Search Bar Podcast and leads Sip & Search, a networking series for attorneys.In addition to his professional work, Eric is actively involved in the community, serving on multiple nonprofit boards in the Tampa Bay area.Eric's Journey into Legal Marketing (00:02:10) The SEO Sommelier Concept (00:03:07) Myth 1: The Ideal Client Profile (00:04:28)SEO Focus and Resource Allocation (00:06:11)Standing Out in a Crowded Market (00:06:56) Myth 2: All Cases Are the Same (00:09:08) Consistency and Lawyer Involvement in Marketing (00:10:48) Digital Neighbor's Differentiation (00:12:44) Teaching and Staying Current (00:13:46) AI's Impact on Digital Marketing (00:15:06) The Future of Digital Marketing (00:16:58) Answer Engine Optimization (00:20:17) Sustained Law Firm Growth vs. Burnout (00:21:15) The Value of Coaching and Professional Development (00:22:44) Lawyer Fulfillment and Avoiding Burnout (00:24:19) First Steps for Established Law Firms (00:25:04) Work-Life Balance and Delegation (00:26:16) Recharging and Hobbies (00:28:02) Transformation Through Marketing (00:29:44)Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-freeYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessment

Two quick questions:    ONE Are the books you're reading actually making you a better leader? Or are they just filling space on your shelf?   TWO Are you reading the same books as everyone else, putting yourself at risk for thinking like everyone else?   In this episode, host Bradley Hartmann shares the six most essential books he read this year—each selected for their impact on construction leadership, strategy execution, innovation, and driving real accountability. Whether you're managing teams or steering your company toward greater differentiation, these unconventional books are tools, not trophies.   In this episode you will:  Discover practical strategies for balancing ambition with reality in your project planning Learn how to break away from mind-numbing industry conformity and spark original thinking Understand the true difference between leadership and management (and why most get it wrong)     Listen now to upgrade your leadership mindset with the six most unconventionally transformative books of the year.   The Construction Leadership Podcast dives into essential leadership topics in construction, including strategy, emotional intelligence, communication skills, confidence, innovation, and effective decision-making. You'll also gain insights into delegation, cultural intelligence, goal setting, team building, employee engagement, and how to overcome common culture problems. Whether you're leading a crew or managing an entire organization, these conversations will equip you with tools to lead smarter and build stronger teams.     This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.  

December is here, and we're kicking off the month by bringing back your most-loved, most-listened-to episodes of Secondary Science Simplified to make the holiday chaos feel a little lighter! This week's replay dives into practical, high-impact ways to differentiate for high achievers - without busywork or burnout. You'll learn how to craft more challenging assessments, build a classroom culture that fosters autonomy and peer support, and weave in student choice, inquiry, and meaningful extensions that keep advanced learners truly engaged.➡️ Show Notes: https://itsnotrocketscienceclassroom.com/episode211Resources Mentioned:Take the 2026 Secondary Science Simplified Podcast Survey! Be a guest in 2026 on the SSS podcast. It's Not Rocket Science® Complete Units Biology Curriculum Full Year Bundle Chemistry Curriculum Full Year Bundle Anatomy Curriculum Full Year Bundle Physical Science Curriculum Full Year Bundle PBL Packs Culture Mini Course Download your FREE Classroom Reset Challenge.Take the Free Labs When Limited virtual PD courseSend me a DM on Instagram: @its.not.rocket.scienceSend me an email: rebecca@itsnotrocketscienceclassroom.com  Follow, rate, and review on Apple Podcasts.Follow, rate, and comment on Spotify.Related Episodes:Episode 29, Student-Centered Pedagogy: What It Is Episode 96, Why I Stopped Assigning Homework (And 6 Surprising Results)Episode 168, Differentiation In Your Science Classroom – Simple Tips to Decrease OverwhelmEpisode 170, Differentiating for Lower Achieving Students (Without Lowering the Bar)Save 25% on It's Not Rocket Science's resources, full-year curricula, and virtual PD with code: CYBER25! The sale runs Monday, December 1st, and Tuesday, December 2nd, and is your LAST CHANCE in 2025 to save BIG on INRS resources! https://shop.itsnotrocketscienceclassroom.com/

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler break down the biggest shifts shaping tech, entertainment, and personal branding. They explore emerging trends, from real-world experiences like Beastland, to the growing influence of spatial computing, and why authentic human content is becoming a premium as AI saturation rises. In the second half, Cathy sits down with David Cash, Founder and CSO of Cash Labs, Founder and Executive Producer of Catalyst Content Haus and Head of Marketing and acting CMO of DeLorean Labs, to discuss building a future-proof personal brand, repurposing content at scale, and why founders must take ownership of their digital presence now. Together, they reveal practical strategies for standing out and earning trust in an AI-driven media landscape.Come for the tech and stay for the magic!David Cash Bio:David Cash is the Founder of Cash Labs and Catalyst, recognized as a leading force in bringing Web3 and emerging technologies to market. After a 12-year acting career and seven years running a production company, working on campaigns for brands like Brisk, Gaviscon, and Netflix, David became an early leader in Web3, authoring the first Master's thesis on NFTs and producing Metaverse Fashion Week. Through Cash Labs, his work has driven billions of impressions and major revenue for global brands. His newest venture, Catalyst, helps executives create high-impact, future-ready content.David Cash on LinkedInKey Discussion Topics: 00:00 Intro: Tech Magic Returns from the Middle East00:03 Beastland: MrBeast's Pop-Up Amusement Park Phenomenon in Riyadh00:08 Apple Vision Pro & Real Madrid: The Future of Immersive Sports Content00:12 Tim Cook's Potential Departure and Apple's Need for Disruption00:16 Meta Quest 3S at Costco for $200: The VR Hardware Game Heats Up00:20 Meet David Cash: From Child Actor to Web3 Pioneer and Content Strategist00:24 Why Business Leaders Must Own Their Content Strategy Now00:27 Catalyst: Productizing Executive Content Creation Into a Luxury Service00:30 How to Build a Personal Brand Session in One Day00:33 The Dead Internet Theory: Why Authentic Voices Are Your Competitive Moat00:36 Syndication Strategy: Turn One Piece of Content Into 1,000 Assets00:37 Legacy Media Still Matters: Why Adweek and Vogue Amplify Personal Brands00:40 The Evolution of Entertainment: From Broadway to Authentic Vlogging00:43 Human-Crafted Content as Luxury: The OnlyFans to OnlyWalks Future00:44 The Metaverse Isn't Web3: Redefining Virtual Spaces and Digital Identity00:48 How Your Content Choices Today Shape Your XR Future Tomorrow00:52 AI as a Tool: When to Use Generative Tech and When to Create Authentically00:53 The "Human Authored" Label: Why AI Slop Is Making Credibility Scarce00:57 Silicon Valley's Billion-Dollar Paradox: Oracle, SoftBank, and Unsustainable Bets01:00 Hardware Matters: Why Lam Research Is the Invisible Infrastructure Winner01:03 Key Takeaways: Personal Branding, Content Strategy, and the Human Edge Hosted on Acast. See acast.com/privacy for more information.

BUILD YOUR BRAND w/ Brand Builders Group Rory Vaden joins the show to break down why differentiation is dead — and why your real advantage is your uniqueness. If you've ever struggled to build an authentic personal brand because you've spent years people-pleasing, fitting in, or carrying an identity that wasn't truly yours, this episode is a reset. Rory shares how he reinvented himself overnight, why nobody is thinking about your brand as much as you think they are, and the simple shift that helps you build a brand rooted in service, not ego. We also dive into his Trajectory Test, becoming rejection-proof, and the real reason most people aren't making the money they want. If you're a creator, expert, entrepreneur, or anyone building a personal brand, this episode will change how you think about growth, identity, and visibility. Watch all episodes on YouTube What You'll Learn Why uniqueness > differentiation How to reinvent yourself instantly ("plant, pivot, and go") Why personal branding is not about you — it's about who you serve The Trajectory Test for long-term success The real reason you're not making money yet How to overcome the fear of rejection Links Free personal brand strategy call: freebrandcall.com/mattlebris Free audiobook of Wealthy & Well-Known: freebrandaudiobook.com/mattlebris Connect with Rory Instagram: https://www.instagram.com/roryvaden/ Website: https://roryvaden.com/

Hyper-targeting is paying more to ignore your future customers. That's the reality most brands face today. They've optimized themselves into tiny corners while competitors copy each other into oblivion. That's just one tip of many in this week's episode.Elena, Angela, and Rob tackle why marketing feels so bland and how to fix it. They share 10 research-backed strategies to stand out in 2026, from expanding your audience to investing in underpriced media. Plus, hear which brands broke through the noise this year and what marketers can learn from their bold moves.Topics covered: [01:00] Why brand conformity is killing differentiation[05:00] Building AI agent teams for creative breakthrough[11:00] The 60/40 rule for brand vs performance spend[14:00] Hunt for underpriced media to boost efficiency[16:00] Why emotional campaigns outperform rational ones[21:00] Brands that stood out in 2025  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Brand Strategy Insider Article: https://brandingstrategyinsider.com/competing-on-sameness-the-marketing-mistake-of-our-times/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

From a swimming pool anecdote to differentiation - sunset blablabla

Welcome to another thought-provoking episode of Build a Better Agency! Host Drew McLellan sits down with Robin Bonn, agency veteran and founder of Codefinery, for a candid conversation that tackles one of the agency world's biggest challenges: true differentiation. Drawing on over two decades of industry experience and insights from his new book, Market of One, Robin unpacks why even the most creative agencies struggle to set themselves apart and how owners can reimagine their businesses for lasting competitive advantage. Drew and Robin delve deep into the heart of agency positioning, debunking the myths and tired tropes that so many firms rely on to claim they're "different." From generic claims about people and creativity to the pitfalls of "category norms," Robin shares why most agencies' attempts at standing out fall flat—and what it really means to create a business model that's as unique as a fingerprint. Listeners will hear practical advice for moving beyond superficial branding tactics and start building what Robin calls a "market of one"—where your agency's true value is clear, tangible, and uncopyable. The episode also explores the often-overlooked role of pricing as a key differentiator, the pervasive fear and herd mentality that keep agencies stuck, and the transformative impact of AI on agency business models. Robin challenges listeners to rethink everything from service offerings to client fit—encouraging leaders to embrace strategy, redefine success beyond just growth, and make bold choices that align with both financial health and personal fulfillment.   Tune in if you're ready to move past the sea of sameness and face the future with optimism and intention. By the end of the episode, you'll walk away with actionable questions, a fresh strategic lens, and the inspiration to reshape not just what your agency does, but how—and why—you do it.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why true agency differentiation is so difficult—and why most agencies still struggle with it   Common pitfalls that lead agencies into the "sea of sameness" Distinguishing between superficial distinctiveness and authentic, business-model-driven differentiation The critical role of clear positioning and deep strategy in agency growth How fear, herd mentality, and legacy habits hold agencies back from standing out The power of pricing as an underutilized differentiator Embracing change, enjoying the business, and defining what success means for your agency  

Send us a Positive Review!Series Title: Unpacking LDS Polygamy Developments in 2025 [Part II of II]Join Valerie and Jana Spangler as they finish their conversation about the fascinating currents of 2025 surrounding polygamy in the Church of Jesus Christ of Latter-Day Saints. In this episode they dissect the release of a new gospel topic essay solidifying Joseph Smith's role as the originator of polygamy, the provocative digitization of a John Taylor revelation, and analyze President Oaks' recent mentions of Heavenly Mother(s) in a public address. With insightful analysis and a call for self-discernment, they offer listeners both a historical exploration and a heartfelt guide to navigating these complex issues.Timestamps:00:00 Introduction and Welcome00:21 Discussing Polygamy in 202501:44 New Gospel Topic Essay on Polygamy03:52 Joseph Smith and the Origins of Polygamy07:42 The Church's Narrative and Modern Movements14:14 John Taylor's Revelation on Polygamy20:33 Polygamy in Church History22:21 Transparency and Church History26:40 Gender Equality in the Church31:47 Heavenly Mother and Polygamy36:09 Differentiation and Personal Faith41:22 Embracing Complexity and Holiness43:28 Final Thoughts and EncouragementSupport the showSupport the show Listen, Share, Rate & Review EPISODES Friday Episodes Annual Access $89 Friday Episodes Monthly Access $10 Valerie's Support & Processing Groups Gift a Scholarship Download Free Resources Visit our Website

With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways. Today, we're going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It's a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I'd like to welcome, Renaud Delaquis, Head of Product Marketing at Coastline Academy. About Renaud Delaquis Renaud Delaquis is the Head of Product Marketing at Coastline Academy, the nation's largest driving school. With a strong background in e-commerce, digital marketing, product scaling, and SEO, Renaud leads the company's marketing and growth strategies. Specializing in developing and executing marketing plans across a variety of paid and organic channels, Renaud has helped Coastline achieve rapid growth in a slow-moving industry. His experience creating grassroots marketing campaigns at scale in a business spanning over 500+ cities gives him unique insight into both local and national marketing.  Renaud Delaquis on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/ Resources Coastline Academy: https://coastlineacademy.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company