Podcasts about Differentiation

How to Stop Competing on Price and Start Standing Out for Your True Value Many business owners feel pressure to drop their prices just to win clients. But the truth is, lowering your price rarely builds the kind of business (or life) you really want. In this final episode of The Brilliant Book Festival, I'm joined by David Gómez, pricing expert and author of Stop Competing on Price, as well as our brand new co-authored book, Connect. Lead. Succeed, who shares how entrepreneurs can stop competing on price and start standing out for all the right reasons. David has spent more than 15 years helping small businesses strengthen their pricing and profitability by focusing on differentiation, perceived value, and human connection. He explains why your ability to charge fairly for your work isn't about being the cheapest — it's about being clear, confident and meaningfully different. If you've ever found yourself second-guessing your prices or wondering how to communicate your worth without discounting, this conversation will open your eyes to what really creates value in your clients' minds. WHAT YOU'LL LEARN IN THIS EPISODE Why competing on price keeps your business stuck — and what to do instead The three questions that uncover your true differentiators How to find what makes you remarkable (even when it feels like everyone's the same) Simple ways to add value that make price irrelevant How to use connection and clarity to build trust — and win clients who pay what you're worth ...and much more!  

You see the brand name on the tag, but we found the company that powers everything behind it. PDS Limited is the Value-Focused global infrastructure powerhouse. Group CEO Sanjay Jain gives us a rare look into how major retailers define the single most important word in fashion: Value. He also shares a personal lesson from a favorite movie character and his bullish outlook on the "exploding" future of Indian retail. What You'll Learn: The Core Selling Point: Why "Value" is the one word that determines whether a piece of clothing sells, and how its definition changes based on the customer segment. The India Paradox: The "globally integrated, yet locally rooted" characteristics of the 18+ Indian youth, making a pan-India retail strategy a careful aggregation of clusters. From Landfill to Legacy: The circular economy innovations, including converting textile waste into anti-combustible bricks to actively combat clothes pollution. Scaling Secrets: The two qualities PDS seeks when investing in founders: Differentiation (disruptive idea/consumption) and Scalability.Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & more Watch full episodes right here on YouTube Explore more at ivmpodcasts.com Connect with Anupam Gupta: Twitter: @b50 Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM Podcasts We’re @ivmpodcasts on Facebook, Twitter & Instagram See omnystudio.com/listener for privacy information.

Order my new book Habits of High Performers here → www.thehabitbook.comIn this episode, I sit down with Barry LaBov, award-winning author of The Power of Differentiation and brand strategist who has worked with Harley-Davidson, Audi, and other global icons.What you will take from this episode:The #1 myth about personal branding and what to do insteadA simple way to uncover your unique differentiationWhy doing less, with focus, builds loyalty and trustHow Harley-Davidson turned customers into a global communityThe daily leadership habit to keep your brand energy aliveIf you want practical strategies to stand out and lead with authenticity, this conversation with Barry will equip you to discover what makes you truly different—and double down on it.Learn more about Barry here - https://www.barrylabov.comGrab a copy of Barry's new book here - https://www.barrylabov.com/booksConnect with Barry here - https://www.linkedin.com/in/barry-labov-6965241/If you're interested in having me deliver a keynote or workshop for your team contact Caroline at caroline@jjlaughlin.comWebsite: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at caroline@jjlaughlin.comSupport the show

I share the exact roadmap I use to hit 100+ Etsy sales fast. You'll learn the mindset shifts to survive the “valley of despair,” how to validate demand (inside and outside Etsy), what barriers to entry mean for your niche, and the simple ways to make your listings irresistible. I also cover building product lines that feed the algorithm, a weekly listing cadence that compounds traffic, how to “follow the breadcrumbs” in your stats, and when to pour fuel on the fire with promos, coupons, and ads (without burning cash).   What you'll get: • Mindset map of the entrepreneur journey (and how to push through lows) • Demand research on Etsy + external tools (including a quick URL tweak trick) • Barrier-to-entry decisions for POD vs. higher-skill niches • Differentiation playbook: photos, video, SEO, bonuses, value adds • Product-line strategy to scale winners (and train the algorithm) • Consistent listing schedule that keeps your shop analyzed and surfaced • Data loops: read your stats, double down on what works • Marketing stack: sales, coupons, recover carts/favorites, and when to run ads   #EtsyTips #EtsySEO #EtsySeller #SmallBusiness #PrintOnDemand #Ecommerce     Grow faster than 99% of Etsy shops

Jeff Berlin is the Founder and President of Bridge Industries & Chairman and CEO of TransTech Energy. Jeff's journey spans from his early days at Parker Hannifin to helping grow Hawk Corporation from a $20 million single-plant business into a $200 million global operation, and ultimately to founding his own company, Bridge — an industrial holding company anchored by TransTech — that has quietly scaled into a multi-hundred-million-dollar enterprise based in Chagrin Falls.In our conversation, we cover Jeff's conviction in the importance of American manufacturing and how it shaped his career-long commitment to building enduring businesses; the creation of Bridge Industries and his intentional choice of a permanent holding-company model over traditional private equity; the more than 25-fold scaling of TransTech into a diversified industrial platform with over 700 employees, up from just 35 a decade earlier; and the lessons learned along the way — the resilience and philosophy that guide him, how to weather downturns, usefulness as a true measure of value and success, culture across companies, and much more.00:00:00 - The Roots of American Manufacturing Belief 00:07:35 - Formative Experiences in Leadership 00:09:00 - Transformational Growth at Hawk 00:11:55 - Resilience in Business 00:13:10 - The Birth of Bridge 00:14:14 - Understanding Industrial Holding Companies 00:16:25 - Differentiation from Traditional Private Equity 00:19:00 - The Journey of Bridge 00:20:47 - Strategic Growth and Acquisitions 00:27:31 - Managing Geographic Expansion 00:30:01 - Introducing TransTech 00:31:28 - Building Infrastructure for Energy Solutions 00:35:59 - Strategic Growth and Acquisition Insights 00:38:10 - The Importance of Vertical Integration 00:42:51 - Cultural Dynamics in Business Integration 00:43:43 - The State of American Manufacturing 00:46:30 - Defining Success and Value Creation 00:48:10 - Future Ambitions for Bridge and TransTech 00:49:40 - Mentorship and Leadership Evolution 00:51:22 - Understanding the Nature of Industrial Work 00:54:40 - The Role of Infrastructure in Daily Life 00:55:56 - Excitement for Future Challenges 00:58:07 - Investing in Financial and IT Infrastructure 00:59:52 - Automation and Its Implications 01:01:53 - Guiding Wisdom and Philosophy 01:02:51 - Renewable Natural Gas and Environmental Impact 01:05:51 - Hidden Gem-----LINKS:https://www.linkedin.com/in/jeff-berlin-9b156a12/https://bridgeind.com/-----SPONSOR:Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company's passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Tom Drummond, Managing Partner at Heavybit, joins the show to break down what it takes to build and scale AI “picks and shovels” companies for the enterprise. We dive into the realities of selling into one of the hardest markets to reach, why differentiation matters more than ever, and how startups can wedge their way into massive opportunities despite fierce competition.Key Takeaways• Enterprise attention is more competitive than ever—breaking through requires clarity and category creation.• Cold email and traditional outbound are saturated—startups must iterate quickly on channels and messaging.• Landing enterprise deals often starts with developers and end users, not CIOs—grassroots adoption is powerful.• Narrow wedges matter—solve one painful, high-value problem better than anyone else, then expand.• Timing the industry cycle is critical—knowing when markets fragment and when they consolidate can define outcomes.Timestamped Highlights02:03 — Why enterprise attention has never been harder to win04:55 — Differentiation in a sea of lookalike AI infrastructure startups07:34 — Cold email vs content, billboards, and unconventional channels08:35 — The Pareto rule of enterprise revenue and why developer adoption is key11:47 — Competing with big tech incumbents: the power of the narrow wedge21:03 — Where the market is headed: cycles of expansion, contraction, and consolidationA line that stuck“You don't win by being another tool—you win by defining the category everyone else has to fit into.”Call to ActionIf you enjoyed this conversation, share it with a founder or tech leader who's navigating the enterprise market. Make sure to follow the show for more unfiltered conversations with people shaping the future of software and AI.

Send us a textReplay Episode: Python, Anaconda, and the AI Frontier with Peter WangPeter Wang — Chief AI & Innovation Officer and Co-founder of Anaconda — is back on Making Data Simple! Known for shaping the open-source ecosystem and making Python a powerhouse, Peter dives into Anaconda's new AI incubator, the future of GenAI, and why Python isn't just “still a thing”… it's the thing.From branding and security to leadership and philosophy, this episode is a wild ride through the biggest opportunities (and risks) shaping AI today.Timestamps: 01:27 Meet Peter Wang 05:10 Python or R? 05:51 Anaconda's Differentiation 07:08 Why the Name Anaconda 08:24 The AI Incubator 11:40 GenAI 14:39 Enter Python 16:08 Anaconda Commercial Services 18:40 Security 20:57 Common Points of Failure 22:53 Branding 24:50 watsonx Partnership 28:40 AI Risks 34:13 Getting Philosophical 36:13 China 44:52 Leadership StyleLinkedin: linkedin.com/in/pzwangWebsite: https://www.linkedin.com/company/anacondainc/, https://www.anaconda.com/Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a textReplay Episode: Python, Anaconda, and the AI Frontier with Peter WangPeter Wang — Chief AI & Innovation Officer and Co-founder of Anaconda — is back on Making Data Simple! Known for shaping the open-source ecosystem and making Python a powerhouse, Peter dives into Anaconda's new AI incubator, the future of GenAI, and why Python isn't just “still a thing”… it's the thing.From branding and security to leadership and philosophy, this episode is a wild ride through the biggest opportunities (and risks) shaping AI today.Timestamps: 01:27 Meet Peter Wang 05:10 Python or R? 05:51 Anaconda's Differentiation 07:08 Why the Name Anaconda 08:24 The AI Incubator 11:40 GenAI 14:39 Enter Python 16:08 Anaconda Commercial Services 18:40 Security 20:57 Common Points of Failure 22:53 Branding 24:50 watsonx Partnership 28:40 AI Risks 34:13 Getting Philosophical 36:13 China 44:52 Leadership StyleLinkedin: linkedin.com/in/pzwangWebsite: https://www.linkedin.com/company/anacondainc/, https://www.anaconda.com/Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Jared Hinton M.A, M.A.T, LCMHC is a psychotherapist in private practice in Asheville, NC. Jared is a husband, father, and a person in long-term recovery. His work focuses on helping individuals and couples heal from patterns of ancestral, familial, and relational trauma. Jared is a graduate of Naropa University's Contemplative and Buddhist Psychology program and a student of the Appalachian Gestalt Institute in Asheville. In this episode, Jared and I discuss the relationship dynamics of codependency, differentiation and autonomy in relationships. They're how people interact emotionally in a relationship, not just fixed traits or parts. Healthy relationships usually balance all three: less codependency, more differentiation and solid autonomy so nobody feels trapped or smothered. Connect with Jared Hinton: Jaredhinton.org Email:jaredhintonpsychotherapy@gmail.com Online Men's Work Program Fall 2025 Jared will be launching a 9-week Men's Work course later this year. The program will examine internalized conditioning around masculinity, question outdated roles and expectations, come to terms with new roles and functions as a man in today's world, and reconnect with parts of self that have been suppressed or forgotten.  The course will explore emotional awareness, male development, archetypes and initiation, honesty, vulnerability, grief and purpose. The aim is to anchor in sense of connection, community, and know-how that can create lasting change and build a consistent path forward through daily rituals and practices. Let's Talk About It! Thanks for tuning into this week's episode of Relationships! Let's Talk About It - the show to help you forge deeper, more meaningful connections and relationships with those around you. If you enjoyed this week's episode, please head over to Apple Podcasts, subscribe to the show, and leave us a rating and review.  Check out our Guided Audio Practices and Meditations at Relationships! Let's Learn About It. You can check out the original songs I have sung in my podcast at Pripo's Podcast Songs. Don't forget to visit our website and follow us on Twitter and Instagram. Share your favorite episodes on social media to help others build better, more meaningful relationships. And if our content has helped you forge deeper connections and more meaningful relationships, be sure to help support the show by visiting our Support the Podcast page! Theme music “These Streets” provided by Adi the Monk Sound Production by Matt Carlson

"You should be distinct enough and positioned just a bit enough that people go, 'Oh, I am caring about the value they're gonna bring to me, to the point where I wanna double click.'” -Etinosa Agbonlahor Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, shares how pricing is about more than numbers. She explains why understanding your value and talking to clients is key to building a profitable bookkeeping business. In this interview, you'll learn: Why most bookkeepers underprice their services How client conversations uncover real value Ways to position yourself so price isn't the only factor To learn more about Etinosa, click here. Connect with Etinosa on LinkedIn. Learn more about Decision Alpha. Download your free Behavioral Pricing Playbook here. Timestamps 02:32 – Etinosa's career journey in finance & behavioral economics 04:57 – Why businesses leave 11% profit on the table 07:56 – The number one mistake in pricing: not talking to customers 11:12 – How bookkeepers often copy pricing from competitors 13:55 – Should you show prices on your website? 15:30 – Positioning: are you in the bazaar or the premium store? 19:02 – Differentiation through unique processes or systems 21:15 – Telling your story to build perceived value This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who've already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!

What does it take to build a brand people actually believe in? Sean Barnes and Nader Safinya explore culture branding, executive coaching, and the future of leadership in a post-COVID world.   Podcast Show Notes – Episode 249 | 09.30.2025 Episode Title: Nader Safinya & Sean Barnes      Key Moments 0:00 - Introduction to Nader Safinya and Black Ribbit 1:05 - Welcome to The Way of the Wolf 1:33 - Culture branding and its challenges 2:42 - The impact of COVID-19 on workplace dynamics 5:10 - Employee vs. customer experience disconnect 6:02 - Importance of strategic questioning in business 7:22 - Company culture and job seeking 10:18 - Executive career transition coaching 13:20 - Implementing culture branding solutions 17:36 - Job descriptions tailored to lifestyle choices 21:51 - Quantifying culture: surveys and financial metrics 24:08 - Measuring workforce engagement qualitatively and quantitatively 25:52 - Rise of coaching and consulting post-pandemic 28:45 - Differentiation in coaching and consulting 29:03 - AI's role in human harmony 33:09 - Wealth redistribution and educational initiatives 35:42 - Networking events' impact on business 37:03 - Addressing toxic workplaces 38:02 - Communication's role in culture branding 41:24 - Balancing passion with practicality in leadership 44:33 - Black Ribbit's origins and leadership development 49:19 - The importance of early branding 51:17 - Vision for Black Ribbit's future growth 53:18 - Collaborative leadership and industry improvement 54:14 - Final thoughts on leadership and growth 55:22 - Closing remarks and thanks   Key Takeaways Culture branding bridges the gap between what a company says and what it does, aligning employee and customer experiences seamlessly. Effective communication and human-centered design in the workplace can transform company culture and positively impact employees' lives, creating a ripple effect beyond the office. Redistributing wealth and leveraging AI requires careful consideration of human skills and education to ensure a balanced and harmonious future.   Guest: Nader Safinya LinkedIn: https://www.linkedin.com/in/nadersafinya/ Website: http://blackribbit.com/ Apple Podcast: https://podcasts.apple.com/us/podcast/frog-talk/id1738770860 Spotify: https://open.spotify.com/show/2Yugp87LUkJiRLDeZTtiSO   Host: Sean Barnes Website: https://www.wolfexecutives.com   https://www.seanbarnes.com LinkedIn: https://www.linkedin.com/in/seanbarnes/ https://www.linkedin.com/company/wolfexecutives https://www.linkedin.com/company/thewayofthewolf/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7284600567593684993/ The Wolf Leadership Series: https://wolfexecutives.com/wolf-leadership-series/ YouTube: youtube.thewayofthewolf.com Twitter: https://x.com/the_seanbarnes https://x.com/wolfexecutives Instagram: https://www.instagram.com/the_seanbarnes https://www.instagram.com/wolfexecutives https://www.instagram.com/the_wayofthewolf TikTok: https://www.tiktok.com/@the_seanbarnes Email: Sean@thewayofthewolf.com Audible: https://www.audible.com/pd/The-Way-of-the-Wolf-Podcast/B08JJNXJ6C Spotify: https://open.spotify.com/show/2BTGdO25Vop3GTpGCY8Y8E?si=ea91c1ef6dd14f15

In this skills-focused episode, Travis and co-host Eric Kruczynski debate which core competency—sales, marketing, or operations—would make the biggest difference for young professionals and future entrepreneurs. With humorous banter and personal anecdotes, they lay out the case for each skill, reflect on their own career pivots, and highlight why both product-first thinking and communication are more critical than ever for making money in today's economy. On this episode we talk about:   The pros and cons of going deep in sales, marketing, or operations as a foundational skillset   Why Travis wishes he'd doubled down on marketing after cutting his teeth in sales   The hidden importance of learning to communicate and interact with adults from a young age   Why product-led growth beats everything (Naval's hierarchy: Product > Marketing > Sales)   Real examples: Savannah Bananas' ESPN deal, Manscaped, CarMax, and how big brands use these skillsets to win Top 3 Takeaways 1.  Sales is indispensable for young professionals to learn communication, persuasion, and how to speak “adult”—but marketing has the highest earning upside in most modern businesses.2.  Product is king: the greatest companies invest first in world-class product, then marketing, with sales as a fallback if needed.3.  Differentiation is critical—even brands with average products (like early Manscaped) can win if marketing is exceptional, but nothing replaces a truly great offering. Notable Quotes   “Sales is learning to speak the language of adults and persuasion; marketing is sales at scale.”   “Sales is what you do when you've failed at marketing; marketing is what you do when you've failed at product. Product is king.” (paraphrasing Naval)   “Build something so good that people can't help talking about it—organic always beats paid.” Connect with Travis Chappell:   LinkedIn: Travis Chappell on LinkedIn   Twitter/X: @travischappell   Instagram: @travischappell   Website: travischappell.com ✖️✖️✖️✖️

What drives real product growth—launching new features, or helping existing ones land? In this episode of The Effortless Podcast, Dheeraj Pandey and Amit Prakash sit down with Ken Rudin, former Head of Growth at Google, Facebook, Zynga, and ThoughtSpot, to unpack 15 years of lessons at the intersection of analytics and product.Ken shares the story of how a simple nudge doubled Google Search engagement, why retention curves are the truest measure of product–market fit, and how startups should think about growth before and after finding PMF. Along the way, he introduces frameworks like ARIA (Analyze, Reduce, Introduce, Assist) and MUD (Meaningful, Unique, Defensible) to help founders systematize growth instead of chasing hacks.From cross-selling in corner-store SaaS to the surprising power of changing a Google Ads hyphen into a vertical bar, this conversation shows why growth is less about tricks and more about rigorous, creative experimentation.Key Topics & Timestamps00:00 – Introduction: Ken's career journey across Zynga, Facebook, Google, and ThoughtSpot02:00 – The Google “Sports Scores” story: Nudges that doubled engagement08:00 – Launches vs. Landings: Why most features stall without growth focus15:00 – When to invest in growth: Signals post-PMF and small-team leverage22:00 – Corner-store SaaS case study: Cross-sell, pricing insights, and awareness gaps27:00 – Counterintuitive nudges: Google Ads and the “– vs. |” experiment32:00 – Growth as a scientific process: Hypotheses, experiments, and iteration35:00 – Retention curves as PMF: Engagement as the strongest proxy43:00 – Common traps: Acquisition obsession and vanity metrics55:00 – Differentiation with MUD: Meaningful, Unique, Defensible advantages01:03:00 – The ARIA framework: Analyze, Reduce, Introduce, Assist01:10:00 – Fun Q&A: TED Talks, awkwardness, posture, and Peter GabrielGuest:Ken Rudin – Growth and analytics leader with senior roles at Google, Facebook, Zynga, and ThoughtSpot. Advisor to startups on scaling growth and building data-driven teams.Hosts:Amit Prakash – Co-founder and CTO at ThoughtSpot, former engineer at Google AdSense and Microsoft Bing.Follow the Host and Guest:Amit PrakashLinkedIn – https://www.linkedin.com/in/amit-prakash-50719a2/Twitter/X – https://x.com/amitp42Ken RudinLinkedIn – https://www.linkedin.com/in/kenrudin/Share Your ThoughtsHave questions, comments, or ideas for future episodes? Email us at EffortlessPodcastHQ@gmail.comDon't forget to Like, Comment, and Subscribe for more conversations at the intersection of growth, analytics, and innovation.

In this edition of the Money Makers Investment Trusts Podcast, Jonathan Davis, editor of the Investment Trusts Handbook and winner of the 2024 AIC Best Broadcast Journalist Award, is joined by Bronwyn Curtis, chairperson of TwentyFour Income Fund (TFIF) and Aza Teeuwen, a fund manager from the same trust. This discussion was recorded on Tue 23 September 2025. *** Out now: The 2025 Investment Trusts Handbook *** The Investment Trusts Handbook is an independent educational publication designed to provide investors with a handy annual reference book that summarises all you need to know about investment trusts. Now in its eighth year, the Handbook is a high-quality, full-colour hardback of more than 340 pages, the largest yet, with reviews of the past year, extensive interviews and commentary, plus nearly 80 pages of “how to” information and performance data. Available to order from Harriman House (https://harriman-house.com/ithb2025) or Amazon. There is also a free e-book version you can read on a PC, tablet or smartphone, plus an audiobook version. *** Section Timestamps: 0:00:24 - Introduction 0:01:28 - TwentyFour Income Fund (TFIF) 0:04:22 - The history behind the launch of the trust 0:07:12 - Asset-backed securities 0:10:19 - Underlying risk 0:15:54 - The offering to private investors 0:24:13 - A short break 0:25:19 - Differentiation from the competition 0:29:06 - Freedom from capacity restraints 0:33:36 - The realisation opportunity 0:36:24 - The investment trust structure 0:40:23 - Close If you enjoy the weekly podcast, you may also find value in joining The Money Makers Circle. This is a membership scheme that offers listeners to the podcast an opportunity, in return for a modest monthly or annual subscription, to receive additional premium content, including interviews, performance data, links to third party research, market/portfolio reviews and regular comments from the editor. A subscription costs £12 a month or £120 for one year. This week, as well as the usual features, the Circle features a profile of Montanaro UK Smaller Companies (MTU). Future profiles include the Renewables Infrastructure Group (TRIG) and Polar Capital Global Financials (PCFT). Our new expanded weekly subscriber email includes a comprehensive summary of all the latest news plus the week's biggest share price, NAV and discount movements. Subscribe and you will never miss any important developments from the sector. For more information please visit https://money-makers.co/circle. Membership helps to cover the cost of producing the weekly investment trust podcast, which will continue to be free for the foreseeable future. We are very grateful for your continued support and the enthusiastic response to our nearly 300 podcasts since launch. You can find more information, including relevant disclosures, at www.money-makers.co. Please note that this podcast is provided for educational purposes only and nothing you hear should be considered as investment advice. Our podcasts are also available on the Association of Investment Companies website, www.theaic.co.uk. Produced by Ben Gamblin - www.bgprofessional.co.uk

How did Salesforce build a $200B company by declaring war on "software"? Branding expert Laura Ries (author of "Strategic Enemy") reveals why the world's best brands choose strategic enemies to dominate their markets.Laura explains the counterintuitive positioning strategy behind iconic brands like Tesla, Chick-fil-A, and White Claw. Learn why opposition creates clarity, how visual hammers make brands unforgettable, and why line extensions destroy established brands.KEY TOPICS:The strategic enemy frameworkVisual hammers that build brand memoryWhy line extensions fail (Bud Light case study)How to respond to market disruptorsPersonal branding for executives

How do you outshine your competition without the ads and billboards? In this episode, Kirk Behrendt brings back Adriana Booth, one of ACT's amazing coaches, to share one way to make your practice stand out from the crowd. To learn how to find your unique value proposition to get patients through your doors, listen to Episode 948 of The Best Practices Show!Learn More About Adriana:Join Adriana on Facebook: https://www.facebook.com/adriana.boothFollow Adriana on Instagram: https://www.instagram.com/adrimariebSend Courtney an email to learn more about ACT: courtney@actdental.com More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaDownload ACT's BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360Download ACT's BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_USJoin ACT's To The Top Study Club: https://www.actdental.com/tttGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 948: https://www.youtube.com/@actdental/videosRegister to ACT's BPA for their Differentiation tool: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Fdifferentiation-tool#emailRegister to ACT's BPA for their Creating a 6-Star Experience tool: https://join.actdental.com/c/practice-coaching-tools/6-star-experienceRegister for ACT's To The Top Study Club (October 17, 2025): https://www.eventbrite.com/e/climb-with-us-register-for-october-17-2025-ttt-study-club-tickets-1218436780209?aff=odcleoeventsincollectionRegister for ACT's To The Top Study Club (October 24, 2025):

Most CEOs miss the competitive edge blindspot—Barry LaBov reveals the two simple questions that uncover your true differentiation and give your company an advantage competitors can't copy!==============CEO Blindspots® Podcast Guest: Barry LaBov, Founder and CEO of LaBov Marketing.Barry is a two-time Ernst & Young Entrepreneur of the Year and founder of LABOV Marketing, Communications, and Training. He's helped global brands like Harley-Davidson, Audi, and The Macallan Scotch stand out and thrive. He's also the author of The Power of Differentiation, a #1 New Release in Marketing on Amazon, now distributed by Simon & Schuster and requested by top universities like Cambridge, Stanford, and Chicago Booth.   

In this episode, we catch up with Justin Giuffrida, CEO and co-founder of Citizens Coffee, to hear how the company's Australian-style café model is performing as it scales beyond New York into Texas. The update? Citizens is thriving. After record openings in Houston, the team has now launched Austin, which became the best-performing opening in company history—hitting profitability in just six weeks and trending toward Citizens' most profitable locations to date.Citizens runs a high-margin breakfast & coffee model, pairing chef-driven, fresh food with third-wave coffee, best-in-class hospitality, and local community partnerships. Their stores open at roughly $500K per unit—a fraction of the cost of many national chains—and achieve a 24-month payback period, with stores averaging 21% four-wall EBITDA. The company plans to scale to 40 locations in five years, targeting $120–$150 million in revenue, with CPG (retail) launching in parallel to expand the brand's reach and potential exit pathways.With the brand's strongest performance now outside NYC—specifically in Austin and Houston—Citizens is executing a scalable entry into Tier 2 markets with lower cost structures and equal (or better) unit economics. 02:14 – What's Brewing in 2025Justin shares current momentum and milestones—record openings in Texas03:36 – Proving Portability Beyond NYCHow Citizens performed in Houston and Austin vs. NYC; why Texas was the bet07:40 – The Risk of Scaling RetailChris on the risk of new locations; Justin on build costs ($500K), efficiency, and payback (24 months)10:26 – Local Marketing & “Local Legends”Citizens' launch playbook: grassroots, partnerships, and charity-based LRM14:01 – ICW AnnouncementChris plugs Investment Crowdfunding Week (Sept 29–Oct 2)14:46 – Differentiation vs. StarbucksAustralian café model: chef-driven food + third-wave coffee + hospitality & frequency19:42 – Growth Plan: 40 Locations in 5 YearsTexas expansion strategy and the path from 3 openings/year to 10/year22:31 – Managing Debt & Investor ProtectionHow Citizens balances debt and equity while remaining cash-flow positive25:16 – Why CPG (Retail) Fits the BrandCPG strategy to extend brand trust and boost exit optionality28:19 – Localization & Shelf StrategyChris on go-to-market for CPG; Justin on sequencing markets with brand equity29:50 – Projections & Exit Comps$120–$150M revenue target with CPG; comps like Blue Bottle & La Colombe31:55 – Final Message to InvestorsProof of concept in 3 major markets & the 5-year plan

Adweek just did a write up on Uber's new ad campaign and we found reasons to concur with the article and take what Uber is doing farther. In this episode of the Experience Strategy Podcast, hosts Aranzas Savas, Joe Pine, and Dave Norton discuss Uber's new advertising campaign, focusing on its storytelling approach and the importance of experiences in marketing. They explore how Uber positions itself as a service that enables meaningful experiences, the emotional, social, and systemic jobs it could fulfill, and the broader implications for brands in commoditized industries. The conversation also delves into the significance of modes and situations in user experience, and how universal storytelling can resonate with diverse audiences. Takeaways Uber's new campaign emphasizes storytelling over traditional advertising. Experiences are crucial for differentiation in a commoditized market. Uber positions itself as an enabler of meaningful experiences. The campaign highlights reliability and dependability as key selling points. Emotional and social jobs are opportunity areas for Uber experiences. The storytelling is both universal and situational--and Tiktokky Modes and situations play a significant role in Uber experiences. Chapters 00:00 Introduction to Uber's New Campaign 01:40 The Power of Storytelling in Advertising 04:00 Experiences as Differentiation in Marketing 07:28 The Role of Uber in Enabling Experiences 09:47 Promises and Expectations in Service 12:06 Social and Emotional Jobs of Uber 13:47 Aspirational and Systemic Jobs to Be Done 16:35 Modes and Situations in User Experience 20:17 Universal Storytelling in Advertising 22:24 Conclusion and Future Discussions Read more https://www.adweek.com/brand-marketing/uber-drives-home-the-power-of-showing-up-in-new-on-our-way-ad/ Podcast Sponsors: Learn how to inspire advocacy https://www.thecargoagency.com Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

David Senra is the host of the Founders podcast. For the past nine years, David has intensely studied the life and work of hundreds of history's greatest entrepreneurs. His new podcast, David Senra, showcases conversations with the best-of-the-best living founders and extreme winners.This episode is brought to you by:Cresset family office services for CEOs, founders, and entrepreneursOur Place's Titanium Always Pan® Pro using nonstick technology that's coating-free and made without PFAS, otherwise known as “Forever Chemicals”AG1 all-in-one nutritional supplementTimestamps:[00:00:00] Who is David Senra?[00:01:11] Brad Jacobs: Roll-up king and positive-driven billionaire founder.[00:02:26] Rare positive archetypes: Ed Thorp, Sol Price, Brunello Cucinelli.[00:06:04] Michael Dell as another exception; fear of failure and motivation.[00:06:47] Negative self-talk, excellence, and its ripple effects.[00:08:26] Jensen Huang story: “Why do you suck so much?”[00:08:54] Inspiration from Dan Carlin's Hardcore History.[00:10:00] Derek Sivers: unconventional, philosophical entrepreneur.[00:11:04] Learning equals behavior change, not memorization.[00:11:48] Jeremy Giffon insight: biographies as substitute mentors.[00:12:37] Reading biographies as one-sided conversations.[00:13:16] The chain of influence.[00:14:09] Podcasting as “relationships at scale.”[00:14:28] Coping with trauma and breaking cycles.[00:20:18] Note-taking process: books, Post-its, ruler, Readwise.[00:29:27] OCD tendencies and love of doing things the hard way.[00:31:04] Comparing our reading/re-reading workflows.[00:35:04] A family falling out and the randomness of student housing.[00:38:58] David's introduction to my work during his MySpace-era college years.[00:40:07] Podcasting influences: Jocko Willink, Kevin Rose's Elon Musk interview.[00:44:14] Five-and-a-half years of obscurity before breakthrough.[00:46:50] Graphtreon and experiments with subscription models.[00:49:25] Patrick O'Shaughnessy's endorsement sparks growth.[00:51:23] Sam Hinkie and Patrick connections fuel momentum.[00:52:19] Transition to ads and joining Patrick's network.[00:55:17] Edwin Land: patron saint of founders and Steve Jobs' influence.[00:57:02] Lessons from Sam Zell, Jay Pritzker, and William Zeckendorf.[00:58:48] Need a generous, well-connected person? You can't go wrong with Rick Gerson.[01:03:04] Edwin Land's philosophies: Differentiation and doing to excess.[01:04:30] Entrepreneurial archetypes and conflicting advice.[01:06:00] Daniel Ek as an alternative founder archetype and mentor.[01:10:59] Further founder archetypes and contrasts.[01:13:41] What is an anti-business billionaire?[01:19:55] Advice from “shark” Michael Ovitz about the value of truth in one's inner circle.[01:22:30] The hands-on approach of practical founders who live for the love of their business.[01:23:28] Doing one thing relentlessly.[01:23:51] “This can't be my life” as a powerful motivator.[01:26:57] Low introspection as a common trait among founders — and its implications about human nature.[01:30:15] Robert Caro: The only writer David believes should be allowed to write thousand-page biographies.[01:32:40] James Dyson's persistence vs. the risk of blind stubbornness.[01:34:22] Todd Graves (Raising Cane's) as an example of relentless focus on one idea.[01:35:41] Separating fact from fiction in biographies/histories.[01:41:55] Considering trainable vs. non-trainable attributes in potential role models.[01:46:11] Perusing Charlie Munger's library.[01:49:35] Dealmaking lessons on Eddie Lampert's superyacht.[01:55:34] The smartest person David knows.[01:56:55] David's obsessive craftsman approach to podcast creation.[01:58:51] Why David decided to begin a second podcast.[02:01:21] The economics of trust.[02:03:40] The benefits of cultivating a purposeful aloofness about current events.[02:07:11] Using the pulpit of publicity for good, not evil.[02:09:57] New show frequency/dynamic and how David plans to balance the burden of running two shows.[02:13:30] Teamwork with essence of turtle.[02:15:40] Adapting the Rockefeller “secret allies” strategy to podcasting.[02:17:56] Chris Hutchins: The mad scientist of podcasting?[02:18:30] Working with Rob Mohr and Andrew Huberman of SciComm.[02:20:54] Why David focuses on 24-hour cycles over long-term planning.[02:24:54] Does David worry the extra workload will disrupt his lifestyle?[02:30:18] What makes one potential guest more interesting to David than another?[02:34:34] Making an impact vs. happiness.[02:36:32] Playing the status game when your heart's not in it is for suckers.[02:44:23] Travel observations and the rarity of truly unique experiences.[02:46:26] Books as philosophical operating systems.[02:48:39] Parting thoughts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Financial advisors face the real challenge of proving their worth to clients who have more options and skepticism than ever before.  How do today's top advisors cut through the noise, establish credibility, and attract clients in a way that actually works? In this episode, Referral Coach Bill Cates interviews Michael Kitces, Chief Financial Planning Nerd … Continue reading #98 – The Crisis of Differentiation: Michael Kitces on What Actually Works for Advisors →

My guest today is Bill Cates.  His new book was released on September 16, 'The Hidden Heist'.  We had a great conversation about sales and parable that drives his new book.  In our conversation, we touch on: The 3 Rs that can help make you successful.  The challenges of drawing people's attention.  Strategy v. Tactics. Differentiation.  Reputation.  Tangible v. Intangible. Plus, more more more!!! Check out Bill at www.ReferralCoach.com I'm doing a survey of folks in the business of tickets, sports, and live entertainment.  I need your help to reach my goal of 400 responses.  Fill out the survey. It will take about 3 minutes.  https://s.surveyplanet.com/hog3tqkv Get 'Talking Tickets' at https://talkingtickets.substack.com Visit my site at www.DaveWakeman.com  

In this CME episode, Dr. Andy Cutler speaks with Dr. Manpreet Singh, the Robert H. Putnam Endowed Chair in Bipolar Research and Treatment at UC Davis, about the challenges of diagnosing and treating pediatric bipolar disorder. Dr. Singh shares evidence-based strategies for treatment, management of bipolar depression and medication side effects, and best practices for long-term care and transitioning youth into adult services.  NEI Members can earn CME/CE by participating in this activity here: https://nei.global/e264-cme Never miss an episode!

On Episode #182 of the PricePlow Podcast, Mike and Ben welcome back Max Fairchild alongside industry legend Chuck Letchman and marketing strategist Dan Pierce to explore the launch of Brew Shockalaka, a revolutionary zero-sugar coffee beverage that's redefining what functional drinks can be. This isn't your typical RTD coffee or energy drink - it's a complete reimagining of the category that combines dessert-inspired flavors with a powerful 1000mg nootropic matrix, all while maintaining zero sugar and zero dairy. Brew Shockalaka! Zero-Sugar Dairy-Free Nootropic Coffee That Tastes Amazing Max, who first appeared on the PricePlow channel back in 2018 during his Nutrex Research days, has partnered with distribution veteran Chuck Letchman to create what they call "the Deadpool of coffee" - a brand that refuses to take itself too seriously while delivering serious functional benefits. From the challenges of retort manufacturing to the strategic decision to launch in fitness channels first, this conversation reveals the complexities of beverage innovation and the power of industry relationships in bringing disruptive products to market. The team discusses their unique approach to product development, from sourcing natural caffeine from Colombian beans to incorporating CognatiQ coffee fruit extract and a strategic 560mg dose of potassium. With flavors like Salted Caramel, Caf̩ Mocha, and Maple Cinnamon Donut, "Brew Shock" is targeting the convergence of energy drinks, functional coffee, and nootropic supplements while building a brand identity that embraces music, comedy, and authentic consumer connections. https://blog.priceplow.com/podcast/brew-shockalaka-182 Video: Brew Shockalaka - The Coffee Revolution with Max Fairchild, Chuck Letchman, and Dan Pierce https://www.youtube.com/watch?v=1eDuXsHu2m0 Detailed Show Notes: Building the Zero Sugar Coffee Revolution (0:00) РIntroductions: Reuniting with Max Fairchild (2:15) РChuck Letchman's Industry Legacy and Partnership Philosophy (4:15) РDan Pierce: The Digital Marketing Strategist (6:00) РThe Genesis Story: From Powder to RTD Innovation (8:30) РManufacturing Challenges: The Retort Reality (12:00) РFlavor Development: Dessert-Inspired Innovation (17:00) РThe Science Behind the Buzz: Nootropic Innovation (22:00) РLabeling Strategy: Transparency as Differentiation (26:45) РThe Retort Advantage: Manufacturing as Competitive Moat (32:00) РThe Chuck Letchman Effect: Industry Relationships as Assets (38:45) РTeam Dynamics: Swiss Army Knife Approach (44:15) РStrategic Pacing: Growth Management Philosophy (50:30) РTarget Demographics: Coffee Culture Convergence (53:45) РBrand Personality: The Deadpool of Coffee (55:30) РAlcohol Collaborations: Expanding Usage Occasions (1:00:15) РStrategic Partnerships: Redefine Foods Collaboration (1:07:15) РDigital Marketing Revolution: TikTok Strategy (1:12:00) РInternational Expansion: Testing Global Waters Where to Follow and Learn More Brew Shockalaka: Company Website PricePlow.com/brew-shockalaka ...... Read more on the PricePlow Blog

I'd love to hear from you! Send me a text!Differentiation doesn't have to mean staying up late making three different versions of the same lesson. In this week's Teaching Middle School episode, I shared how you can use ChatGPT to quickly create scaffolds, extensions, and tiered questions—so every student has a way into the learning without you doubling your workload.From rewriting texts at multiple levels, to generating leveled questions, to modifying assignments without losing rigor, you'll walk away with practical strategies that save time and reduce stress. Best of all, you'll see how AI can handle the heavy lifting so you can focus on what matters most: connecting with your students.

Angelo Ponzi, a seasoned marketing strategist with over 30 years of experience, discusses the challenges of brand differentiation in the crowded managed services provider (MSP) and IT services market. He emphasizes the importance of moving away from company-centric messaging, which often leads to a homogenized market where all providers sound the same. Instead, he advocates for a customer-centric approach that focuses on solving specific problems and addressing pain points, thereby creating a unique value proposition that resonates with potential clients.Ponzi introduces the VRIO framework, which assesses whether a service is valuable, rare, and difficult to imitate. This framework helps businesses identify their competitive advantages and differentiate themselves from competitors. He also highlights the significance of understanding the market and conducting research, which can be as simple as interviewing current customers to gain insights into how they perceive the brand and its offerings. This understanding is crucial for crafting relevant messaging that can effectively attract new clients.The conversation also touches on the balance between long-term brand building and immediate revenue generation. Ponzi suggests that companies should have a clear and consistent message that aligns with their brand pillars. This consistency helps build a strong reputation over time, which is essential for attracting and retaining customers. He stresses the need for businesses to understand their identity and the problems they solve, rather than just focusing on their history or longevity in the market.Finally, Ponzi addresses the impact of artificial intelligence (AI) on marketing strategies. He notes that while AI is transforming the industry, many businesses are still grappling with how to effectively utilize it. The conversation concludes with Ponzi encouraging companies to leverage their unique strengths and relationships to stand out in a competitive landscape, ultimately driving growth and success. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this special segment of The Full Ratchet, the following Investors are featured: Rusty Ralston of Swell VC Godard Abel of G2 Han Shen of iFly.vc We asked guests to share the best question they've ever been asked by an allocator. The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. We're proud to partner with Ramp, the modern finance automation platform. Book a demo and get $150—no strings attached.   Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter.  

This week on Swimming with Allocators, Earnest and Alexa welcome Aram Verdiyan, partner at Accolade Partners. Aram shares his journey into venture capital and the principles behind Accolade's top-performing fund-of-funds strategy. The discussion also covers the importance of access to elite managers, the value of portfolio concentration over diversification, and how disciplined, conviction-driven investing leads to superior returns. Aram delves into Accolade's early and significant commitment to blockchain, the evolving landscape of liquidity and secondaries, and the firm's hands-on approach to supporting GPs. Key takeaways include the need for LPs and VCs to focus on long-term relationships, maintain discipline in strategy, and recognize the outsized impact of a few exceptional investments in venture capital.Highlights from this week's conversation include:Aram's Background and Career Path (0:32)Cold Emailing and Early Fund of Funds Experience (3:40)Accolade's Differentiation and Concentrated Approach (5:44)Venture Returns Dispersion and Benchmarking (8:39)Check Sizing and Manager Alignment (10:58)Re-Up Decisions and Evaluation Vectors (13:59)Identifying Gaps and New Strategies (16:45)Blockchain Investment Thesis (19:13)Advice for LPs Entering Blockchain (21:25)Blockchain and AI Intersection (24:45)Educating GPs and Staying Disciplined (27:59)Supporting Managers as They Scale (29:57)Liquidity Management in Venture (33:31)Connecting with Aram and Parting Thoughts (36:39)Accolade Partners is an alternative asset platform specializing in venture capital, growth equity, and blockchain fund investments. With $7B+ under management, Accolade targets top-tier returns through a highly selective approach to GP partnerships, focused on building concentrated portfolios of the 20-30 firms consistently delivering 3x net outcomes. Learn more at www.accoladepartners.com.Silicon Valley Bank (SVB), a division of First Citizens Bank, is the bank of the world's most innovative companies and investors. SVB provides commercial and private banking to individuals and companies in the technology, life science and healthcare, private equity, venture capital and premium wine industries. SVB operates in centers of innovation throughout the United States, serving the unique needs of its dynamic clients with deep sector expertise, insights and connections. SVB's parent company, First Citizens BancShares, Inc. (NASDAQ: FCNCA), is a top 20 U.S. financial institution with more than $200 billion in assets. First Citizens Bank, Member FDIC. Learn more at svb.com.Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the winter of 2023, Lyft was facing declining market share and financial pressures. Enter new CEO David Risher, who took the helm amid low morale and limited resources. His challenge: reignite innovation, refocus the culture, and find new ways to stand out in an industry dominated by Uber. Harvard Business School professor Ranjay Gulati joins host Brian Kenny to discuss the case “Lyft 2023: Roads to Growth and Differentiation.” They explore how Risher led during a strategic crossroads, making bold decisions, putting the customer front and center, and shaking loose old habits. Gulati also shares insights from his new book, “How to Be Bold,” illustrating how courage becomes a competitive advantage in times of uncertainty.

Do your marketing strategies keep you stuck in the past or position you for long-term growth? In today's episode with Mike Marut, discover how Revenova transformed its marketing approach, moving from outdated outreach and dormant social media into a people-first strategy powered by leadership visibility and authentic content!  You'll hear how their native AI gives them a true edge in the crowded TMS space, why conferences matter for brand awareness, and how empowering employees to create content fuels confidence and sales!  

In this episode, guest speaker, FW board member, and member of the Keep Calm community Lou Huesmann explains that self-differentiation requires clarity about what really matters to us. If we are not really clear on our values, we will be influenced and pressured by the values of everyone around us. According to Edwin Friedman, self-differentiation is the ability to claim your goals and values in the midst of surrounding togetherness pressure. To help make this concept more tangible, Lou wraps up by sharing some wonderful guiding principles - or values - from author Jenny Brown in her book Growing Yourself Up.This episode was recorded on September 12, 2025.

Ivan Vislavskiy, the CEO and Co-founder of Comrade Digital Marketing Agency, exemplifies the power of strategic thinking and collaboration in the ever-evolving digital marketing landscape. With a focus on local SEO and AI-driven content strategies, he emphasizes the importance of visibility and personalized engagement for businesses seeking to thrive. By developing comprehensive growth engines that integrate website optimization, reputation management, and targeted marketing efforts, Ivan helps clients differentiate themselves through specialization and quality, ensuring they stand out in a crowded marketplace. His approach to marketing is rooted in the belief that success requires a harmonious blend of technology and human insight. By leveraging AI tools alongside traditional marketing channels, businesses can enhance their strategies while maintaining authenticity. Ivan advocates for a collaborative culture, where shared vision and teamwork drive innovation and problem-solving, ultimately leading to better outcomes for clients. This philosophy is encapsulated in his motto, To go fast, go alone; to go far, go together, highlighting the importance of unity in achieving long-term growth. For those looking to elevate their marketing strategies and embrace the future of digital engagement, Ivan Vislavskiy offers valuable insights and services through his websites. Explore his speaking engagements and media presence here and discover the comprehensive digital marketing solutions provided by Comrade Digital Marketing Agency. Take action today to enhance your brand's visibility and drive sustainable growth in a competitive landscape. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

In “The M&A Playbook for Logistics Leaders”, Joe Lynch and Spencer Tenney, President & CEO of Tenney Group, discuss the current state of mergers and acquisitions in the logistics sector, offering key insights on how business leaders can navigate a more selective market, build value, and secure successful deals. About Spencer Tenney Spencer Tenney serves as President & CEO of Tenney Group, where he oversees the firm's day-to-day effectiveness and long-term vision. Spencer is a graduate of the University of Texas at Austin and holds the designation of Certified Merger & Acquisition Advisor through AM&AA. Prior to Tenney Group, Spencer worked as a Director at Merritt Hawkins, a healthcare recruiting firm in Dallas. He also owned a music publishing company. Spencer and his wife, Lauren, reside outside of Nashville in Franklin, Tennessee and have been married for 13 years. He has three amazing kids – 9,6, & 3. He enjoys writing country music, reading presidential biographies, and F3 (Fitness, Fellowship, Faith). He currently serves on the board of Franktown Open Hearts, a faith-based organization dedicated to equipping inner-city kids to free themselves from generational poverty. About Tenney Group Tenney Group are mergers and acquisitions advisors who work with business owners in the 3PL, trucking, and bus industry. These business owners are hardworking individuals or teams who have created and lead companies that are the backbone of America. Unfortunately, pitfalls unique to the transportation industry can threaten an owner's ability to sell their business for what they deserve or even threaten their ability to sell at all. Luckily, Tenney Group has developed an industry specialized process that enables business owners to navigate these pitfalls and maximize their ability to get a deal done. Ultimately, this allows owners to impact their family, employees, and community in profound ways while also giving them peace of mind that they made the best decision. The Tenney Group's unique expertise helps transportation business owners build and protect business value, grow through acquisitions, and optimize the sale of their businesses. The Tenney Group was established in 1973 and has completed over 200 transportation deals. Key Takeaways: The M&A Playbook for Logistics Leaders In “The M&A Playbook for Logistics Leaders”, Joe Lynch and Spencer Tenney, President & CEO of Tenney Group, discuss the current state of mergers and acquisitions in the logistics sector, offering key insights on how business leaders can navigate a more selective market, build value, and secure successful deals. M&A Activity Has Evolved, Not Ended: While the pace of M&A activity has slowed in recent quarters, the market remains active, albeit more selective. The prolonged freight recession and compressed margins have made buyers more cautious, leading to fewer, but more strategic, deals. Freight-Tech M&A Remains a Hotspot: Despite the broader slowdown in logistics M&A, the freight technology sector is seeing robust activity. Acquirers are focused on securing companies with innovative solutions in areas like artificial intelligence, automation, and real-time visibility to gain a competitive edge and build more resilient supply chains. Differentiation is the Ultimate Defense: In a challenging market, sellers must differentiate themselves beyond price. Building a "competitive moat" through specialized expertise—like a unique technology platform or a highly specific service offering—is essential for attracting serious buyers and securing a premium valuation. The "Flight to Quality" is Intensifying: Buyers are increasingly discerning. They are prioritizing companies with strong fundamentals, including clean financials, a proven track record, and a clear path to profitability. This trend means that well-managed, high-quality companies are still finding strong demand, while others may struggle to find a buyer. Strategic Growth Through Acquisition: The current market environment is pushing companies to seek growth through strategic acquisitions rather than organic expansion alone. Companies are looking to acquire new capabilities, expand into new markets, or integrate new technologies to navigate the challenging economic landscape and position themselves for the next growth cycle. The Importance of Owner Independence: A business that relies too heavily on its owner for daily operations and key relationships is a significant risk for a buyer. To maximize value and attract the best offers, logistics leaders must build a business that can run smoothly without them. Culture and Integration are Crucial for a Successful Deal: Beyond the financial numbers, the success of an M&A deal in the logistics sector often hinges on the smooth integration of the two companies. A thoughtful plan for merging company cultures and operational processes is essential to realize the intended synergies and ensure long-term success. Learn More About The M&A Playbook for Logistics Leaders Spencer Tenney | LinkedIn Tenney Group | LinkedIn Tenney Group | Homepage Spencer Tenney and the Tenney Group Story What's Driving the 3PL Industry Consolidation with Spencer Tenney Transportation M&A with Spencer Tenney The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

One of the most horrific and insidious consequences of coercive control and dv is the systematic way in which an abuser strips away their victim's sense of self and identity. One of the most impactful parts of the healing process is rebuilding that connection with the self and redefining your roles and identities. On this episode, I invited my friend and colleague, Erin Siegel to share how the framework of Human Design has been pivotal as she heals from her abuse and continued post separation abuse and how it could be a tool for your healing as well.Erin Siegel, Master Aesthetician, Certified High Conflict Divorce and Parenting Coach, and Human Design guide and Creatrix of Fortitude & Flourish, shares how this powerful system has supported her own transformation and how it can support yours, especially while navigating healing trauma and navigating the family courts.Books Mentioned:• A Modern Guide to Human Design by Rachel Lieberman• The Definitive Book of Human Design: The Science of Differentiation by Ra Uru Hu & Lynda BunnellHuman Design App:• HDesign App – Why we love it: You can add your children's charts and gain insights on how to parent and relate more consciously.Explore your unique blueprint and connect with community through one of our upcoming events:→ Human Design Social Gathering→ Divorce Unlocked Community GatheringsGIVEAWAY!Win a free pair of tickets to the Human Design Social GatheringText your name, phone number, email, and a brief note about how you've risen beyond power and control to 720-933-8848. Deadline: 1 week after this episode airs.The winner will be announced on IG and contacted directly!Book your complimentary coaching call with Erin here:https://calendly.com/fortitudeandflourish/holistic-coaching-complimentary-discovery-callPlease leave us a review or rating and follow/subscribe to the show. This helps the show get out to more people.If you want to chat more about this topic I would love to continue our conversation over on Instagram! @risingbeyondpcIf you want to support the show you may do so here at, Buy Me A Coffee. Thank you! We love being able to make this information accessible to you and your community.If you've been looking for a supportive community of women going through the topics we cover, head over to our website to learn more about the Rising Beyond Community. - https://www.risingbeyondpc.com/ Where to find more from Rising Beyond:Rising Beyond FacebookRising Beyond LinkedInRising Beyond Pinterest If you're interested in guesting on the show please fill out this form - https://forms.gle/CSvLWWyZxmJ8GGQu7Enjoy some of our freebies! Choosing Your Battles Freebie Canned Responses Freebie Mic Drop Moments Freebie ...

This is Part 11 of Steve Coughran's book Cash Flow. Steve covers the seventh lever of cash flow: strategy. He explains why profit is just the result of a good strategy, how ROIC is the scoreboard that proves whether your strategy is working, and the two main paths to long-term competitive advantage: differentiation or cost leadership.LinkedIn | YouTube coltivar.com

In this episode of Marketing Dilemmas, Liam sits down with Sarah Breathnach, VP of Marketing at Hunters and Founder of the Demand Gen London community. Together they unpack one of the toughest challenges in B2B right now: how to stand out in a crowded, copycat market without falling into the trap of gimmicks or feature wars. Sarah shares lessons from the cybersecurity industry, her “small teams, big impact” positioning, and why true differentiation comes from clarity, consistency, and customer experience - not monster trucks or marketing hype.

Courage is the strength to act in the face of fear, uncertainty, or adversity. This episode covers the final four types of everyday courage and how they relate to self-differentiation.Show Notes:6 Ways to Practice Everyday Courage by Alex BudakBecome a Patron for as little as $5/month.Subscribe to my weekly ⁠Two for Tuesday⁠ email newsletter.

Jeremy Au broke down how venture capital funds design LP decks, allocate capital, and differentiate themselves in competitive markets. The discussion covered portfolio construction math, capital call strategy, the role of opportunity funds, and how funds highlight unique value-adds like founder wellness programs. 02:12 Capital Calls and Timing Funds usually deploy half their capital in the first two years, with follow-ons between years two to five, balancing liquidity with legal cost efficiency. 04:15 Marking Winners and Power Laws Most of a fund's value, about 60 to 75 percent, often comes from one breakout company, driving the case for raising opportunity funds to double down. 07:27 Signaling with Follow-On Investors A strong follow-on rate signals quality to LPs. “If your companies are all Ds and shit, then nobody's gonna come in.” Watch, listen or read the full insight at  https://www.bravesea.com/blog/inside-lp-deck Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

This week on Swimming with Allocators, it's time for another debate, discuss, and question episode as Earnest and Alexa dive into the complexities of venture capital from both LP and GP perspectives, focusing on how fund managers can differentiate themselves and the art of due diligence. They also discuss the realities of fund and startup failure rates, the evolving importance of marketing and narrative in VC, and the challenges smaller LPs face in achieving true diversification. Listeners will gain insights into what LPs look for when selecting funds, the significance of relationships and track record, and practical advice for navigating the ever-changing VC landscape. Recommended podcasts and resources round out the episode, offering further learning for aspiring allocators and fund managers. You won't want to miss this one!Highlights from this week's conversation include:VC Lab Applications & Emerging Manager Interest (0:26)Commitment and Self-Belief in VC (1:41)Honesty in Startup vs. Fundraising Pitches (5:02)Pitching Preferences: Deck vs. Conversation (7:24)Differentiation in GP Pitches (9:07)Barriers for New GPs & LP Slot Scarcity (14:59)Portfolio Construction & Venture Alpha (17:28)Marketing, Narrative Control, and Full-Stack VC Firms (19:51)Thought Leadership and Brand Building in VC (25:05)AI Concentration and Diversification Challenges (30:01)Differentiation for Emerging Managers (32:33)Host's Fund Plans: Stresswood (36:17)Lessons Learned & Must-Listen Episodes (38:58)Recommended LP-Related Content (41:36)Final Thoughts and Takeaways (43:33)Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

Layton Cox (Senior Director of Competitive Intelligence & Strategy Consulting, Sedulo Group), who shared his experience and provided valuable insights on how to strengthen your B2B differentiation with competitive intelligence. Layton emphasized the importance of primary research over the reliance on secondary data, and elaborated on the value of internal data and direct competitor insights.

Aubrey Masango host Andisa Ramavhunga, Group Chief Advisor at Ntiyiso Consulting and they speak about how competition can push your business to evolve into a better version of itself. Tags: 702, Aubrey Masango show, Aubrey Masango, Andisa Ramavhunga, Ntiyiso Consulting, Entrepreneurs, SMME’s, Business strategy, value innovation The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Courage is the strength to act in the face of fear, uncertainty, or adversity. This episode covers six types of everyday courage and how they relate to self-differentiation.Show Notes:6 Ways to Practice Everyday Courage by Alex BudakBecome a Patron for as little as $5/month.Subscribe to my weekly ⁠Two for Tuesday⁠ email newsletter.

This is Part 11 of Steve Coughran's book Cash Flow. In this section, Steve covers the seventh lever of cash flow: strategy. He explains why profit is just the result of a good strategy, how ROIC is the scoreboard that proves whether your strategy is working, and the two main paths to long-term competitive advantage: differentiation or cost leadership.LinkedIn | YouTube coltivar.com/byfiq

It's not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake.That's the brilliance of Orange's Women's Soccer Ad, a mind-bending celebration of women's soccer disguised as a highlight reel of men's soccer. And in this episode, we're decoding its genius with the help of Angie Westbrock, CEO of Standard AI.Together, we explore what B2B marketers can learn from surprising your audience, staying true to both your brand and your customer, and not allowing biases to affect your content.About our guest, Angie WestbrockAngie Westbock's mission is to build high-performance, diverse teams that transform challenges into opportunities. With a solid background as COO and now CEO, she thrives on aligning our company's strengths to create impactful solutions, all while cultivating a culture that celebrates diversity and encourages groundbreaking ideas.Angie is currently serving as the CEO at Standard AI, a startup using AI and computer vision technology to help retailers and brands optimize operations and bottom lines through real-time insights into shoppers' in-store experiences. With a non-traditional background beginning in CPG and then moving into tech, her experience spans from stealth start-ups to IPO to Fortune 500 companies. Leveraging this expertise in commercialization strategy and growth, Angie is able to guide organizations through every phase of development. What B2B Companies Can Learn From Orange's Women's Soccer Ad:Surprise your audience. Great marketing can earn attention through clever misdirection, then deliver a powerful payoff. The Orange ad didn't just say women's sports deserve respect,  it showed it by tricking viewers into watching with existing bias, then rewiring their perception. Angie explains, “Had they not executed the deepfake as well as they did, you would've noticed it from the beginning, and it would've just validated any of the biases that were already there.” The same applies to B2B: stop announcing your message, design it to unfold in a way that surprises and engages.Technology isn't the story; the outcome is. Orange used advanced deepfake technology, but they never made that the headline. The ad wasn't about AI, it was about bias, identity, and respect. The technology was the tool, not the message. “We always try to  tie it to the customer's use cases and ROI versus just about the tech,” says Angie. This is a trap many B2B companies fall into. You're proud of your tech stack, your infrastructure, your proprietary model, and rightly so. But your buyer doesn't care. They care about what your product helps them become. Sell the before and after, not the engine.Don't let your biases affect your content. Too many B2B marketers create content for the people who already agree with them, existing customers, internal stakeholders, or the "safe" ICP. But powerful messaging challenges assumptions. Orange didn't make an ad to celebrate women's soccer for people who already love it, they made an ad to get skeptics to pause and rethink. Angie says, “It wasn't just to the women to honor them and to empower them. It was actually to the men also, to say, you need to revisit your thinking here.” In B2B, you're often selling change: a new workflow, a new tool, a new way of doing things. That means your messaging needs to meet people where they are, not where you wish they were. Quote“ We get so caught up in what we want to say that we don't take into consideration the very specific viewpoints of the customer that you're selling to and making sure that it's going to land with them in a way that aligns with how they're thinking.Time Stamps[00:55] Meet Angie Westbrock, [01:00] Why Orange's Women's Soccer Ad [01:50] What Standard AI Actually Does[05:33] Why Physical Retail Is Still Underrated[11:38] Designed for Rewatching and Social[13:51] Real Tech, Real Players, Real Impact[14:55] Messaging That Reaches the People Who Need to Hear It[21:59] B2B Marketing Takeaways from Why Orange's Women's Soccer Ad [34:38] Not a Cheap Trick — A Trusted Brand Moment[38:13] It All Starts With a Single Shift in Mindset[40:00] What Marketers Want From In-Store Strategy[47:41] Standard AI's Brand Strategy and Differentiation[52:40] Final Thoughts: Break Through the NoiseLinksConnect with Angie on LinkedInLearn more about Standard AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Welcome to episode 293 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Ron Latz, the Founder of LegalFenix, a legal marketing consultancy offering fractional CMO services to growth-minded law firms. With over 15 years of experience in legal marketing, Ron has helped hundreds of firms strengthen their strategy, hold vendors accountable, and create consistent growth. He shares how smaller law firms can stand out in saturated markets, avoid common SEO pitfalls, and use AI strategically without losing authenticity or trust.     What you'll learn about in this episode:   AI is reshaping legal marketing strategy - Law firms must learn how AI-driven search and content affects visibility - Firms that avoid AI tools risk falling behind in efficiency and reach Smaller firms can still compete with giants - Community involvement and personalized branding are powerful differentiators - Grassroots efforts like newsletters, and speaking gigs help smaller firms build trust Differentiation starts with messaging - Firms must clarify why a prospect should hire them instead of a competitor - Storytelling, clear positioning, and niche services help break through the noise AI is a tool- use it wisely - AI is great for content outlines and repurposing - but human oversight is essential - Abuse of AI can hurt search rankings and brand credibility Authenticity wins on social media - Static, outsourced posts often fall flat—audiences prefer real voices and stories - Ghostwriters can help lawyers find and refine their authentic tone for better impact Resources:  Website: www.legalfenix.com/ LinkedIn: www.linkedin.com/in/ronlatz/ Facebook: www.facebook.com/legalfenixmarketing YouTube: www.youtube.com/@LegalFenix Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this episode of the IoT For All Podcast, Liliane Paradise and Alex Raimondi, COO and CTO of Miromico respectively, join Ryan Chacon to discuss bringing LPWAN to industrial IoT. The conversation covers the shift towards wireless solutions in the industrial sector, the advantages of LPWAN, sustainable IoT solutions, energy harvesting, battery-free IoT devices, the challenges and strategies in building successful industrial IoT solutions, and the critical role of a strong partner ecosystem.Liliane Paradise is a dynamic tech leader and IoT innovator currently serving as Chief Operating Officer of Miromico. She holds a Master's in Mechanical Engineering from ETH Zurich and began her journey at Miromico as a hardware developer around four years ago. At Miromico, Liliane has driven several major breakthroughs—most notably the launch of the miro EdgeCard mioty®, a compact LPWAN gateway accessory enabling scalable, energy‑efficient deployments. She oversees global operations, focusing on bringing innovative IoT devices—such as rugged gateways and battery‑free sensors—to mass production while championing sustainability and Swiss engineering excellence.Alex Raimondi is an IoT and embedded systems expert with a Master's in Electrical Engineering and Information Technology from ETH Zurich. Since 2004, he has led the embedded design team at Miromico, developing everything from high-performance FPGA systems to ultra-low-power sensor devices. He is also a co-founder of the high-tech startup Chip-ing, which is pioneering next generation "Golf 3.0" products. A frequent speaker at IoT industry events like IoT Visions—where he has presented on topics such as scalable and sustainable LoRaWAN logistics—Alex combines deep technical leadership with entrepreneurial drive.Miromico AG is a Zurich-based high-tech company specializing in innovative IoT and wireless solutions. Founded in 2002 as a spin-off from ETH Zurich, Miromico develops and manufactures advanced devices such as sensors, gateways, and embedded systems for smart cities, industrial automation, logistics, and more. Known for its expertise in LPWAN technologies like LoRaWAN and mioty®, the company provides end-to-end services from design to mass production, combining Swiss engineering quality with a global impact.Discover more about IoT and LPWAN at https://www.iotforall.comFind IoT solutions: https://marketplace.iotforall.comMore about Miromico: https://miromico.ch/en/homeConnect with Liliane: https://www.linkedin.com/in/liliane-paradise-5ab212137/Connect with Alex: https://www.linkedin.com/in/alexraimondi/Our sponsor: https://www.hologram.io(00:00) Ad(00:29) Intro(00:41) Liliane Paradise, Alex Raimondi, and Miromico(02:14) The shift to wireless IoT solutions(04:44) What is LPWAN?(05:57) Why makes mioty stand out?(07:00) Building an industrial LPWAN solution with mioty(10:18) Sustainable IoT and battery-free devices(13:02) Challenges of designing for ultra low power(14:42) Getting to market faster(16:09) Balancing hardware and customer demands(19:48) Moving from proof-of-concept to deployment(20:57) Navigating competing demands in battery life(23:40) Regulations and certifications(25:00) Differentiation in IoT hardware(27:43) Learn more and follow upSubscribe on YouTube: https://bit.ly/2NlcEwmJoin Our Newsletter: https://newsletter.iotforall.comFollow Us on Social: https://linktr.ee/iot4all

On this episode of Count Me In, host Adam Larson sits down with Mike Jones, CEO and Managing Partner at Resound, for an eye-opening conversation about branding in the accounting industry. Mike shares his journey from helping his first accounting firm client rebrand to building the Remarkabrand index that tracks how firms stand out—or don't. The two get into why brand differentiation matters way beyond just picking a nice logo or color scheme, and Mike breaks down the real business impacts, from pricing flexibility to client loyalty and successful mergers and acquisitions. With insights on branding pitfalls (hint: acronyms and too much blue) and the impact of private equity on firm identities, Mike offers practical advice that's both actionable and inspiring. Whether you're in a solo practice or part of a big firm, you'll pick up fresh ideas on telling your firm's story, attracting new talent, and setting yourself apart in a crowded market. Buckle up for a unique take on accounting marketing you probably haven't heard before! Sponsor:Today's episode is brought to you by U.S. Bank. U.S. Bank is a trusted financial partner for our clients, businesses and communities. We believe in doing the right thing and putting people first. It's an honor to be recognized as one of the World's Most Ethical Companies® by the Ethisphere Institute for the tenth consecutive year. From commercial credit cards and program management tools to innovative payment technologies and transportation offerings, U.S. Bank Corporate Payment Systems has the right solution to help your organization reduce payment costs, enhance control and streamline your entire payment processing function. We'll partner with you to uncover your challenges and provide smart, clear and honest guidance to help you meet the financial goals for your business. Visit usbank.com/corporatepayments to learn more.

In this episode of Take the Stage, Brad Bialy sits down with Mark Whitby to explore how recruiters can escape the feast-or-famine cycle by building signature solutions, refining their target market, and creating a consistent, multi-channel approach to winning business. About the Guest Mark Whitby is the host of The Resilient Recruiter podcast and one of the most respected business coaches in the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries, helping many double or triple their billings and guiding firms to scale from small teams to hundreds of employees. He specializes in helping recruiting firm owners create consistent, predictable growth. Key Takeaways Stop selling recruitment—start selling solutions. Focus is a superpower in business development. Differentiation without value is meaningless. You never outgrow the need for marketing. Success comes from constant, deliberate improvement. Timestamps [00:13] – Why recruiters must stop selling recruitment. [02:40] – The three tests of a signature solution. [05:23] – Why many firms struggle with differentiation. [08:56] – How top recruiters keep innovating in 2025. [15:31] – Defining your market niche and dream 100. [19:04] – The power of segmentation over personalization. [22:27] – Building a multi-channel outreach strategy. [26:13] – Why multi-channel is essential in 2025. [32:23] – Breaking free from feast-or-famine cycles. [36:58] – Why you should never stop marketing. About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let's fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: bit.ly/Bialy30 For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they'll actually use and give your staffing firm a competitive edge. Learn more at BenefitsInACard.com.      

Differentiation can transform both your brand AND your internal culture.For over 40 years, Barry LaBov has helped iconic companies like Harley-Davidson, Audi, and The Macallan uncover the magic that sets them apart - and now he's bringing those lessons to the nonprofit sector. Barry walks us through his 5-step “brand re-engineering” process, which starts with a profound question: "What should we NOT change?" You'll hear why naming your unique approach is critical, how to avoid the trap of generic mission statements, and why launching your brand refresh should start with your most important audience: your team and supporters.These learnings from Barry's work at LABOV Marketing Communications and Training offer powerful parallels for nonprofits seeking emotional connection with supporters, and I just know this episode will challenge you to sharpen your language, simplify your message, and lead with confidence!Resources & LinksConnect with Barry on LinkedIn and learn more about LABOV on their website. Barry also has a book, The Power of Differentiation. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

If you want to build a sales engine that consistently turns interest into booked revenue, you need a system that works without you. In this episode, Mark Gordon—the “Rebel CRO”—shares his 4-part framework across messaging, lead generation, sales process, and technology to create sustainable, predictable growth. We dig into go-to-market strategy, marketing that works, AI in marketing, hyperlocal SEO, reviews & awards strategy, referrals, and how these play out for doctors in private practice and other professional services.If you've been searching for answers to why your marketing isn't working, this conversation gives you the solutions: how to fix unclear positioning, differentiate in a “commodity” market, and turn value-first offers into sales meetings. Mark explains how to use go-to-market frameworks to define your ideal customer profile (ICP), craft a unique value proposition (UVP) that lands, and balance demand creation with demand capture.By the end of this episode, you'll understand how to create a simple nurture cadence, boost pipeline velocity, build trust signals like Google reviews and local awards, and maintain CRM hygiene—so your sales engine doesn't rely on hustle, luck, or the founder. If your search intent is to find a proven path to higher conversions, fewer no-shows, and stronger market authority, Mark delivers the playbook you've been looking for.00:00 Intro: who Mark helps & why engines beat ad-hoc selling00:42 Mark's background and “Rebel CRO” approach02:05 Why marketing “isn't working” (and how to diagnose it)03:38 Differentiation in commodity markets; sub-category moves05:02 Value-first offers → capture → consult → close06:15 The 4 systems overview: messaging, lead generation, sales process, tech07:40 Follow-up cadence, pipeline hygiene, and CRM automation09:12 AI in marketing: where it helps vs. where trust is human10:34 Hyperlocal SEO, reviews & awards strategy, and trust signals12:28 “Mom test” messaging and category language that resonates14:03 Creating the “I never thought of it that way” sales moment15:20 Examples for doctors in private practice, lawyers, and local pros16:35 How to work with Mark; first steps to implement17:10 Final takeaways & next action17:54 End#BuildASalesEngine #Sales #GoToMarket #LeadGeneration #Messaging #SalesProcess #MarketingThatWorks #AIinMarketing #HyperlocalSEO #Reviews #Referrals #PrivatePractice #Doctors #Dentists #Lawyers #SmallBusinessGrowth #RebelCRO #BusinessPodcast #EntrepreneurshipTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025