Go-To Gal with Jaclyn Mellone

Episode #264.About Megan Yelaney:Megan Yelaney is a business mentor, podcaster, and speaker whose passion truly lies in helping women build businesses that allow them to thrive in their marriages as much as their bank. She is an expert in unique framework development, something that makes her clients stand out in their niche by being their 100% authentic selves. Meg is also a wife, fur mom to her mini Goldendoodle Luna, actress, and singer, and a die-hard Harry Potter fan. She truly hopes to help as many women as possible build wealth for themselves and their families in a way that lights them up every single day.Connect with Megan YelaneyWebsiteInstagramFacebookMastering Sales Through StorytellingFavorite Quotes"The beginning of the remodel was realizing something's gotta give. I just need space to make a plan. And I'm so glad I did it.” - Megan Yelaney“Everyone goes through creative ruts. It's just part of it. It's because you're probably exhausted and you need space to let all the downloads come.” - Megan Yelaney“It's not about the money. It's about what the money can bring you and the ripple effect it has on other people. It just really came full circle for me and I feel so much happier in this model than I did before. “ - Megan YelaneyIn This Episode You'll Learn:Building your business model around a deeper purpose that fuels what's important in your lifeIndicators to watch out for that says it's time for a business remodelGoing through an audit of what your business actually needs to avoid burnout, anxiety or even the perils of over-remodelingThe mindset shift of prioritizing natural talents over ego in doing your business remodel without sacrificing your revenue streamRemodeling your business to create an impact and ripple effect on othersLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #263.About Alessandra Caprice:Alessandra Caprice is an Energetic Business Mastery Coach who has founded a unique combination of business strategy and breathwork in her Money Breathwork method. She is a former private practice psychotherapist who, after 3 years as an online business strategist for mentors, coaches, changemakers, and healers, realized there was something missing from the business growth and development sector.She believes that in order to advance in business and actually sustain big money months, own their bigness, and make more money, women need to heal their limiting beliefs and money traumas and take off their, what she calls, Armors of Smallness™ while simultaneously expanding into what is possible. She is paving the way for the use of breathwork as a business expansion tool, being one of the first to do so.She grew her online coaching business to multi-6-figures while having children (3 active kids under 6 and currently pregnant with their fourth) with her husband and prioritizing family life. They currently live in Arizona, and they travel as often as they can.Connect with Alessandra CapriceWebsiteFacebook PageFacebook GroupInstagramLinkedinFavorite Quotes"I believe our thoughts are coded by our bodies. So if our bodies are telling us our thoughts, and we're dropping into our bodies, we have a new awareness of even deeper thoughts."  - Alessandra Caprice"I want to show up. I want to be on the big stage. But then there's that part of me that needs healing, softness, love, and it needs to heal the things that maybe kept me smaller than I could have been. It really honors all parts of you." - Alessandra Caprice"Grief is something that we just heal and get over. We hold it, and then we can move and expand. This modality really gives you that opportunity to hold life, to heal the things you need to heal, to function." - Alessandra Caprice"We feel safe in being small and not being seen or being at the level where we are at because that's ‘safe' and getting bigger is ‘unsafe.' It's scary, but being bigger is going to activate you. It's going to be exciting." - Alessandra CapriceIn This Episode You'll Learn:The basics of breathwork and how it helps in overcoming limiting beliefs and boosting growth and expansionWhy breathwork is transformational and how money is the product of this deep transformationDefining “bigness” vs the armors of “smallness”The context and conceptualization of "Money Breathwork"How to heal traumas without getting stuckJournaling, meditation, and breathwork and how they differSteps to take when you want to engage in breathworkLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #262.About Kimberly Crossland:Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys.Connect with Kimberly CrosslandInstagramFacebookWebsiteFavorite Quotes"Time freedom, being disconnected from your phone, and not sacrificing life for work is something I want to build." - Jaclyn Mellone"Disappointment usually stems from missed expectations. Shift those expectations and establish that clear communication that allows us to be on the same page and have those healthy boundaries."  - Jaclyn Mellone"If you can have an approach where you set up your business to do things like batch blogging, you can now plan one day a month to write all this. As a result, having recurring revenue is critical. But limit when and how you're showing up." - Kimberly Crossland"A lot of times, what we don't realize is that the recurring revenue concept can be translated in a way that it's more of a funnel concept, and that requires you to really adopt the customer journey map and really understand what that customer journey looks like."  - Kimberly CrosslandIn This Episode You'll Learn:Time freedom as a core desire for entrepreneursSetting up recurring and diversifying revenue Automating and systematizing your business while you're on the roadChoosing platforms that align with your business' values and goalsSystems to build your lifestyle businessHow streamlining processes can make life easierModels to strengthen business stabilityLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #261.About Heidi DeCoux:Heidi is a serial entrepreneur who's built four businesses to high-six-figure status with 50%+ profit margins, sold three of them, one of which was a 7-figure exit, appeared in magazines and websites like Forbes, and is the author of an Amazon best-selling book on marketing. She's become known as "The Optimizer" because she's passionate about helping entrepreneurs optimize their businesses and lives.She combined her passion for optimization with her marketing and business skills to launch her newest company, Alchemized Teams, which is designed to help small businesses increase revenue and profit margins by transforming their teams and leveraging AI.Connect with Heidi DeCouxWebsiteFacebookTwitter InstagramFavorite Quotes“When you have a role open in your company, you post it in several places and you've got an online vetting funnel. So, you get a lot of candidates that are good quality candidates and you can be matched with the right person.” - Heidi DeCoux“We tend to like people that are like us. Those are not necessarily our best employees. In fact, oftentimes they're not— because we don't actually need another us. We need somebody that compliments us and that brings other things to the table. We already have our energy and bring our magic. We need people to bring THEIR magic. And so it's about two puzzle pieces that look very different. They're shaped very differently, but they sink in together.” - Heidi DeCoux“You need to go with a set of questions and a set of assessments that are really right for your small business, for what your business is, and for the type of people that you're hiring.” - Heidi DeCoux“You want to keep the interview a little more informal and conversational, so you can really get to know each other on a personal level.” - Heidi DeCoux“If this is not a new role that you're hiring for, if you've had somebody in this role in the past, even if they did work out and they left on good terms, you still wanna assess what wasn't perfect.” - Heidi DeCouxIn This Episode You'll Learn:How technology can either make or break small businesses Importance of a user manual in establishing the compatibility of the applicant to the companyHow transparency plays a vital role in the interview processBeing clear on what your deal breakers and non-negotiables are What it entails to personally know your job candidate Mentioned on the Show:Alchemized TeamsLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #260.Molly Keyser:Molly's first business was a photography studio. It was a massive success, and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2 million-per-year business, and people started asking her how she did that. Today, Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world! Molly currently lives in New Mexico with her husband Aaron and dog Franklin. You can often find them camping in the mountains, road-tripping the southwest, or traveling Europe.Connect with Molly KeyserWebsiteFacebookTiktok InstagramYoutubeFavorite Quotes“I didn't invent paid challenges. I've heard a lot of other creators talking about it, so I definitely don't take credit for the invention or anything, but it just really makes a lot of sense. Essentially, what you're doing is using the fact that when people pay attention, they pay attention, which does work.” - Molly Keyser“If the videos are easy to consume and the homework is easy to do, then, they're more likely to do the challenge. When they actually do the challenge, they're going to get results, be happy, and they're going to end up buying the thing that you're pitching at the end.” - Molly Keyser“I definitely think it's worth the money that people are spending. And ultimately, I also know that because people put that money down, they're more likely to actually do the work.” - Molly Keyser“You will never want to be unfair to people who've already paid, because that never feels good.” - Molly Keyser“If you want handholding, coaching, scripts, templates, keep watching and you can see what is all inside my program.” - Molly KeyserIn This Episode You'll Learn:Turning passions into one's own digital products that can generate passive incomeSoftware is one of the hardest businessesDifference of paid challenge vs free challengePrioritizing organic marketing instead of adsAds are expensiveDiscord as great choice for community building or hostingWhat the Course Kickstart Challenge is about Mentioned on the Show:How to Grow an Audience FAST with Molly KeyserLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #259.About Amy Porterfield:Amy Porterfield is an ex-corporate girl turned online marketing expert and CEO of a multimillion-dollar business. During her corporate days, she worked with mega-brands like Harley-Davidson as well as Peak Performance Coach Tony Robbins. After one fateful boardroom meeting and witnessing the lifestyle, financial, and work freedom an online business has to offer, Amy developed her nine-to-five exit plan and never looked back. Through her best-selling courses and top-ranked marketing podcast, Online Marketing Made Easy, Amy has helped hundreds of thousands of entrepreneurs turn in their two weeks' notice and trade burnout for freedom, income, and impact. Amy's action-by-action teaching style provides aspiring business owners with the tools they need to bypass overwhelm and build a business they love. Amy empowers women across the globe to take their futures into their own hands and find professional autonomy, independence, achievement, and success far beyond what a corporate glass ceiling would traditionally allow. Connect with Amy PorterfieldWebsiteInstagramTwitter LinkedInYoutubeFavorite Quotes"There are over 7 billion people in this world, and there's room for everybody." – Amy Porterfield "Whatever you create in your business, whatever you teach, whatever you make, whatever you create, you have to have gotten results so that you can teach other people how to get those results." – Amy Porterfield "You don't need to be more; you already have what you need inside you to create this business that you want to create or teach. You just need a 10% edge so you can show people the way." – Amy Porterfield "If you just take action little by little and keep going, you'll find your sweet spot, which can actually help the business explode." – Amy Porterfield "Feeling unworthy or not enough makes you play small and makes you be something in your business you don't want to be." – Amy Porterfield In This Episode You'll Learn:Amy's shift from being a corporate girl to an online marketing expert and CEO of a multimillion-dollar businessWhy starting a business is possible for everyoneWriting "Two Weeks Notice," a step-by-step guide to help people transition from being employees to business ownersHow to find your 10% edge in businessBuilding a business allows people to create a lifestyle that suits their needs and desiresWhat successful online business owners have: freedom to work in any way they wantWhat boss traps are and how to get away from it Mentioned on the Show:Two Weeks Notice by Amy PorterfieldLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #258.About Rachel Luna:Rachel Luna is a highly sought-after international speaker, best-selling author, and Certified Master Neuroscience Coach to 6 and 7-figure earning entrepreneurs. Named by Forbes as one of The 11 Most Inspiring Female Entrepreneurs To Follow On Instagram, this former US Marine has a reputation for inspiring confident action and helping her clients double, triple, and quadruple their income.  Her clients often referred to her as their “secret weapon.” Through her top-rated podcast, Permission to Offend - which has listeners in over 90 countries around the world - social media platforms, email list, courses, her live event Confidence Activated, and journaling membership - The Faith Activated Journaling Experience, Rachel is on a mission to help 11 million women step into faith, worth and wealth.If you're ready to return to your truth, own it, and live fully self-expressed without fear of judgment, rejection, or defamation - so that you can step into your next level of elevation, Rachel Luna is the girl you call.Connect with Rachel LunaWebsiteFacebookFavorite Quotes“The fastest way to build your business is to build your confidence. I can give you all of the strategies from A to Z. But if you don't have the confidence to execute that strategy, it does nothing. ”“Everything looks one way on Instagram, Facebook, and YouTube, but behind the scenes, it's a hot mess. What helped them overcome that hurdle was not continuing to live on someone else's framework. It was rather them connecting to their truth and aligning with their values.”“You have to give yourself permission to offend in support of your dreams because the truth is, there are going to be some people who are not offended that you're asking for the sale or that you're pursuing your dreams. They're offended that you even have the dream in the first place.”In This Episode You'll Learn:What it means to give yourself the permission to offendTaking your confidence to the next level to execute the best business strategies effectivelyWhat it means to connect and align with your own truthWhy success is not exactly what it looks like in social mediaGiving yourself the permission to offend means risking your reputationUnderstanding how tolerant you are to being offendedJournaling as an important daily business practiceThree steps in journaling: right, shift, and script Mentioned on the Show:Permission to Offend: The Compassionate Guide for Living Unfiltered and Unafraid by Rachel LunaLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #257.About Nicole Miller:Nicole Miller helps Agency Owners delegate client work, remove themselves as the bottleneck and step into the CEO role of their agency.Her podcast, Uplevel Your Agency, is the go-to resource for Agency Owners or any Service Provider who's looking to get better at delegating client work, improving operations and leading their company.Nicole brings her experience in managing million-dollar television projects, growing a successful multi-six figure agency herself, and helping dozens of business owners scale with an agency model businesses.When she's not supporting business owners, you can find Nicole outdoors with her son, Owen, singing and playing piano, flying a plane (yup, she has a pilot's license), or walking her dog Scout.Connect with Nicole MillerInstagramFacebookLinkedInFavorite Quotes“Go back to the foundations to make management a lot easier. Whether you decide to continue being in the management or you actually want to delegate, it comes back down to the agency foundations that are so important to not just implement once, but to continue to implement as you continue to grow.”“We create a team to have diversity of thought and experience. But they still need guidelines to make sure that they're delivering based on the standards of your company and the quality that you really desire.”“It's not about doing things all right away or doing it perfectly by any means.  It's more about the small incremental changes that are made versus the big changes that sometimes aren't super sustainable.” In This Episode You'll Learn:How to help Agency Owners learn to let go and actually delegate client workHow boundaries help great clients from becoming nightmare clientsCreating processes for the art of delegationHow brand strategies and guidelines help businesses thriveCreative vs. process-oriented roles in the agency Why a not-so-perfect system for keeping processes, systems and guidelines still work (or work even better)Love the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #256.About Jordan Linda Sidhu:Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot.As a result of her success as a top-ten pharmaceutical sales rep, Linda designed a framework for personality quizzes that converts views to leads at seventy percent. She also personalizes marketing for her customers, many of whom have grown their email lists by the thousands and have had six-figure course launches.There isn't a better way to grow your email list than with a personality quiz because if you know your client's personality type, you can understand their buying decisions and better serve them as a whole.Linda has been featured in Forbes and on the Cubicle to CEO Podcast with Ellen Yin.Connect with Linda SidhuInstagramFacebookQuiz Creator GroupFavorite Quotes“Personality quizzes are incredible for business owners because they can segment your list based on someone's personality. And what that does for you as an entrepreneur is it helps you better understand your clients and it also helps you communicate with them.”“There's no right or wrong way to do things. As long as you're confident in your offer and your business, that's all that matters, really.”“Once people take a quiz, they're really engaged.”“The amount of research that goes into anything, not just your quiz, is really important for you to have success.”In This Episode You'll Learn:How personality quizzes bring in quality leads for businessesDISC (Dominant, Influencer, Steady, and Conscentious) as the basis of personality quizzesThree reasons to use personality quizzes for your businessTips in writing personality quizzes that converts salesMistakes to look out for when writing personality quizzesMentioned on the Show:DISC Personality TypeNine Enneagram TypeLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #255. About Jordan Schanda King:Jordan Schanda King is a serial entrepreneur and expert on all things scaling and operations. Since first diving into entrepreneurship a decade ago, she has published a book, founded multiple businesses, successfully sold a business, and built a multiple-six-figure agency from scratch in less than a year. Jordan's agency, Easy Scaling, employs a team of over twenty expert implementers specializing in tech, design, copywriting, and more. Together they help female coaches, agency owners, and service providers scale without burning out so that they can build a sustainable business that they love.Connect with Jordan Schanda KingWebsiteInstagramFacebookFavorite Quotes“The first step for creating an SOP is always figuring out what's the purpose of this SOP.”“SOP isn't usually for you, it's for them. So create it in a way that's gonna be intuitive and easy for them to follow.”“The biggest pitfall that I see with SOPs and systems in general is that people try to make it too complicated if it's not functional, not effective, and not serving its purpose.”In This Episode You'll Learn:What an agency specializing in strategies and implementations look likeSOPs as a handy implementation tool to your businessWhy SOPs are critical for scaling your businessWhere to write and keep your SOPsChecklists as an approach to build quality controlWorkflow vs SOP: do they differ?Love the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #254.  About Merel Kriegsman:Merel Kriegsman, Women's Wealth Advocate, is dedicated to helping you create millions on your terms and become the wealthiest woman in your lineage.Her insights, based on helping 1000+ female entrepreneurs step into SELF-FUNDED wealth, with countless alumni experiencing (multiple) 7-figure realities after working with her, have been featured in publications like Forbes, Fast Company, Entrepreneur and TEDx.Spot her in the wild harvesting medicinal herbs with her 3 daughters and husband on their biodynamic farm in the Canadian countryside, or in the haystack, reading erotic fiction in a 1920s lace dress and rubber boots.Connect with Merel KriegsmanWebsiteInstagramFacebook PageLinkedInFacebook ProfileFacebook GroupFavorite Quotes“When we create content that speaks to the intellect, it reaches a certain level. But when you create poetry, it just reaches on a much deeper level, and what people say is that they feel like it has deeply moved them. It has stirred something up for them and it ripples.”“It's so deeply ingrained that we only have one chance. That the world's only going to give us one opportunity to succeed. We don't give ourselves second, third, fourth, fifth and sixth chances. [But] for example, Richard Branson, he gave himself a lot of chances. He had some really big failures, but he just keeps going… And that creates internal safety—this sense that it's not necessary for me to always succeed, to always have a payoff. Because I can try again, I can experiment, I can get better at something.”“It's really important to equip yourself with a toolbox or a medicine cabinet, however you wanna picture it, of things that you know get you into the frame of mind, and not because somebody told you that you had to be in your 10x courage.”In This Episode You'll Learn:Intersecting creative pursuits with business and wealthHow to strategically use creative content to achieve business goalsWhat 10X courage meansUnderstanding your risk toleranceHow to design your mood to have 10X courageMentioned on the Show:The Human Design SystemHamilton by Lin-Manuel MirandaLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #253.  About Michele Caruana:Michele Caruana, on her main course and coaching platform, helps business owners launch and operate indoor playgrounds or family entertainment centers with more joy and ease through simple and streamlined systems, templates, processes, and training. She is also passionate about sharing her online business processes and marketing strategies with other industry experts looking to launch their own online courses or coaching platforms just as she has done with Profitable Play.Connect with Michele CaruanaWebsiteFacebookFavorite Quotes“It's important to play to your size, use your small size as an advantage, but also be receptive to growth and say, “Okay, my business looks different now and that means that my relationship with my community needs to look a little bit different.” And that's okay. We need to give ourselves permission to grow like that.”“As business owners, a really important takeaway is that it's okay if you put something out there and it doesn't hit the way you expected the first time. But as long as you are receptive to that feedback, as long as it's in a healthy way, and you still have those boundaries, if you listen to what your fans, or your audience, or your subscribers, or customers are saying, and make those changes, you can re-release content, you can pivot, you can change your strategy.”“You are not just putting out content to put out content or creating courses and offers just for the sake of doing it. You need to be really intentional and strategic, and a lot of that comes from seeing what's worked, and more importantly, what hasn't worked for you in the past.”In This Episode You'll Learn:How Taylor Swift is a marketing mastermindTaylor's album launches and what you can learn from them as a business ownerEngaging with your business community but also set boundaries the Taylor Swift wayBeing intentional with your merch, offers, sale, promotion, or customer incentivesEaster eggs in the business worldHow to apply Taylor Swift's strategies to your businessMentioned on the Show:Say Yes to the DressLove After LockupLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #252. What's the best way to start off the new year? I keep going back to an exercise I walked through in our Best Quarter Ever workshop and today I'm excited to share it with you here. If you've ever found that a vision board doesn't quite get you to your goals or you just really need an extra boost of inspiration, this one's for you!In This Episode You'll Learn:Why a vision board can get you in a state of disconnectThe visualization exercise to get you more in alignment How to manage the negative feelings around your goals A backward way to look at your goals for a big mindset shiftFavorite Quotes“A vision board is all about the things that you want. It's acknowledging that you're in a state of want and lack. That resistance is not helping you get there any faster.” “In 2020, my word of the year was ‘No'. I'm very sorry and yes, I have a lot of regrets about that. So I'm not doing anything like that this year, but I'm feeling the good year energy, and I hope you are too.”“What were you feeling after achieving your goals? Were you feeling excited? Were you feeling proud? Did you wonder if it would ever happen again or feel overwhelmed? Sometimes when we have our best month or best quarter ever it brings up negative things too.”Discussed on the ShowGo-To Gal's 200th Episode

Episode #251. Goal planning on your mind? Whatever goal-setting system you use, make sure you aren't making these mistakes!I'm going to share several goal-setting tips that you can implement whether you're simply writing goals on a piece of paper or following a step-by-step framework. I'll also be sharing goal-setting mistakes I'm seeing clients, students, friends, and all of the above make when it comes to dreaming up all the incredible things they want to accomplish. Learn the mindset that's unknowingly keeping you stuck and the keys to connecting with your goals in a way that makes them happen.Listen now to get excited about setting goals and achieving them and get on the right track for all the amazing things you're going to bring to life this year!In This Episode You'll Learn:The big-picture perspective you need to approach goalsWhy you can say goodbye to guilt and go bigger than everHow to open your mind to all the opportunities around youWhy commitment + belief is the spark that makes things happenHow you might get stuck doing business the same as alwaysWhat to do with your goals after you write them downThe key to forming a deeper connection with your goalsHow to tap into the real power of a vision boardFavorite Quotes“Business moves at the speed of your beliefs.”“Why are we so afraid of our hopes? We have been through enough disappointment this year that I feel like we've been working those disappointment muscles and we could handle it.” “If you're not open to certain opportunities, you might miss them because you simply are not aware of them.”“The thing I see the most is people that don't even set the goal because they can't see how to achieve the goal.” “Where I see people struggling with their goals is that they write them down, or they put them in a pretty planner, and then nothing.”“Whatever you're doing, you're in the business of inspiring others.”Discussed on the ShowBest Quarter Ever WorkshopLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #250.  About Fabi Paolini: Fabi Paolini is a Brand Strategist who helps coaches, consultants, and experts position themselves as premium brands that attract high-end clients by upgrading their marketing with magnetic messaging.Fabi is a leading authority on messaging, brand positioning, and premium brand design. She's helped hundreds of entrepreneurs build premium businesses. Fabi has generated over $1.5 Million in the last 3 years working with transformational coaches and consultants from all over the world.As an immigrant from Venezuela, wife, and mom of 3 girls, Fabi values freedom, spirituality, and flow as a way to build a sustainable, aligned business that generates a ripple effect on other people's lives and success.Connect with Fabi PaoliniWebsiteInstagramFacebookTikTokLinkedInFavorite Quotes“Understanding the audience is not just something that you do when you launch your business. This needs to go on forever.”“Instead of focusing so much and communicating on your audience's pain, start leading with what they are here to gain.”“What you need to understand about messaging is that it's everything. It's an ecosystem. It's all of the different pieces of who you are.”In This Episode You'll Learn:How design and messaging intersectWhy branding should be tailor-fitted to your brand's personality and messageWhat is messaging and why it's important for your businessThree crucial part of your message: Who you are as a brand, who your audience is, and what do you doYour message as the foundation of everything—marketing, copy, post, emailWhy you should put yourself in your audience's shoeGoing beyond surface level in your contentLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #249. About Dara Sklar: Dara Sklar is a lifelong entrepreneur. No, really - from selling kisses to her parents at six years old, to becoming self-employed at twenty-six - Dara has been through a lot! You may know her as the Google Guru, with over 3500 students in her wildly popular course "Get Productive with G Suite".And with all that perspective and experience, it's no wonder she loves to help other small business owners get and stay organized so they can run more efficiently, using the Google suite of tools they already know, love, and are (probably already) paying for!She's also the friend you call for tech help - excited to jump in and show you time-saving tips and hacks that you'll wish you knew sooner.When she's not at her computer, you can find her on the squash court, mountain bike trails or ski hill... or sipping a good glass of wine or craft beer!Connect with Dara SklarWebsiteInstagramFacebookFavorite Quotes“There was no way I could have set my business up right the first time. And so I kind of had to roll with the punches. And then sometimes you get busy and things get messy. So my best piece of advice for people in that scenario is to just actually say, okay, who am I today? What are the needs of my business today?”“One of my favorite things to do is to keep the inbox an action-oriented place. Meaning when there are emails in the inbox, it's because I have to do something with them.”“We need to keep it a little bit of a sacred space and ask: what's the point of our businesses? Are we here to make money? Are we here to serve the world? We're not necessarily here to consume or to read newsletters or whatever. Those can be secondary activities. And so the action-orientedness comes with anything that moves your business forward or serves the people that you're here to serve.” In This Episode You'll Learn:Common mistakes when using GoogleThe beauty of data and storageHow to get rid of the visual clutter in your digital workspaceUsing your Gmail inbox as a task for project managementTaking ownership of your inbox through labels and archivingHaving an overall business philosophy of what data and systems you need to take away, retain and absorbMentioned on the Show:Top 40 Google Hacks You'll Wish You'd Been Using All AlongLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #248. Feeling a little FOMO this year? Wish things were different (don't we all!)? I'm here to share with you a twist on gratitude that will have you feeling truly grateful no matter what's happening at home. Listen now for a mindset makeover that will open your eyes to the opportunities all around you.In This Episode You'll Learn:A unique perspective on gratitude to focus on this seasonThe huge comparison trap we fall into all too oftenHow to step up your gratitude and dive into new possibilitiesHow to bring an “explorer mindset” to your business and personal lifeFavorite Quotes“In this world we're in now, it's so easy to get caught up in the comparison trap. The grass is always greener through Instagram filters!”“What if we already have everything that we want and we just haven't uncovered it yet?”“Lean into gratitude. Just trust that it's all there and that it's all happening.”Discussed on the ShowChris Winfield on the Go-to Gal podcastLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #247. About Veronica Romney: Veronica Romney is a Dream Team Architect who helps online entrepreneurs build their dream teams and train their rainmaking marketing leaders. She's a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. She's no stranger to the stage and has been in the online marketing world for over 15 years, having been featured in places like Forbes, Inc, HuffPost, ABC News Radio, and more. When she's not helping her visionary clients scale to 8-figures plus, you can find her wrangling her two-man cubs in the beautiful oak trees of North Carolina.Connect with Veronica RomneyWebsiteInstagramFavorite Quotes“Most of the time we're building still bottom to top because we're all self-funded. So these CEOs start bringing in doers. It's a lot of vendors, contractors, part-timers, assistants. When you start adding all of the knives to your knife set, somebody actually has to put them in a holster. And that's where the CEO will feel the constraint. They're like ‘I need to go be on stage and not have to worry about what's happening behind the curtain.' And that's where you start to feel the tension. ”“The rainmaker's job is to convert $0 to $1. The rainmaker is not responsible for the product. ”“If it's not our zone of genius, we could outsource it to somebody else. But if you're really serious about entrepreneurship, there are just certain lessons that you can't shortcut and get away from learning. ”In This Episode You'll Learn:The pain point of building a team around you that you trustKnowing the two separate lanes of a businessWhen to be a customer-centric team, product-centric or revenue-centricWhat a rainmaker's job isAmbitiously scaling your businessMentioned on the Show:Traction: Get a Grip on Your Business by Gino WickmanLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #246. About Lisa Benavidez: After years of helping coaches and experts take stages and share their message, Lisa was diagnosed with rheumatoid arthritis and forced to completely change her lifestyle. This required her to redefine what success looked like, and it ignited her drive to live a life of purpose.Now she teaches women entrepreneurs how to successfully grow a business they love without sacrificing their values, boundaries, and life goals. Through the power of social media and online visibility opportunities, Lisa helps you discover your impactful message and helps you show up to share it with the people you're meant to transform.When you combine her leadership, years of experience in the online business world, and her loving compassion to meet you where you are, you'll find Lisa will be the answer to building the business and life of your dreams!Connect with Lisa BenavidezWebsiteInstagramFacebookFavorite Quotes“If social media and being present online in any capacity drains you, create a system around it so that you're not having to be there every day, but your value is showing up every day so you're continuing to make that impact in sharing your knowledge and your gift.”“Your main content is this one place that you like to show up, that you're gonna give all the goods in one place once a week. Whether this is a podcast, a video kind of series, on Facebook, YouTube or a blog. Depending on your strengths, you can decide what your main content is going to be each week where you're going to deliver.”“Consistency to me means that your message is consistent over and over and over again, and the amount of time you are showing up is also pretty consistent.”In This Episode, You'll Learn:What the Visibility Stack System is and how you can use it for your businessUsing a Content topic matrix to optimize content creationHow to not get stuck on the mindset side of implementingPutting out the right offer and messaging to engage your audienceStaying accountable and committed to be consistent with your contentBeing mindful of your energy to create and stay authenticMaking sure your platforms are in alignment with your main content and business goals Mentioned on the Show:Alter Ego by Ted HermanLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #245.  About Lacy Boggs: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the mastermind behind the "Ace Stone, Marketing Detective" podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.Connect with Lacy BoggsWebsiteInstagramInstagram for Marketing Agency Facebook Favorite Quotes“There are so many more channels and so many more platforms that we are all expected to be on at any given time. And we've gotten into this weird place where marketers are starting to think that more is better, more is better, more is better. But more is not better. Better is better.”“If collaboration brings joy to you, that's where your brainstorm should start. How do you bring that essence and that energy of collaboration to something you want to do?”“Often we think of marketing as a separate silo from the work we do in our business, but it doesn't have to be. Guess what: there's content there that somebody else can help you tease out. Everything is content.”In This Episode You'll Learn:How increasing visibility doesn't involve adding more platforms and channelsWhy working from a place of joy when creating content never failsHow to avoid silo-ing your marketing in your businessThe challenges of organic social media traffic (and if it's even still possible!)How podcasts can be a discovery tool for your businessWhy resonating with your audience is the best path forwardLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #244.  About Nikki: CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way.Today, entrepreneurs and small business owners hire Nikki to show them how to sell successfully and authentically.An engaging speaker, she shares the secrets of her sales success through keynote speeches and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.Connect with Nikki Rausch:Website Instagram Facebook LinkedIn Favorite Quotes“People who know you who like and trust you are willing to make introductions on your behalf, but they won't do it until you ask them because they don't even think about doing it. So don't be afraid to reach out to somebody who has some kind of relationship or rapport with.”“ I have a rapport bank account with everybody I come into contact with. I'm always trying to make deposits in the rapport bank account. And when I make a misstep and there's a withdrawal, there's still some type of a balance.”“Decide for yourself. What resonates with me? What can I take away from what I just heard? What am I willing to just test out and see if it works? Does it not work? Either way is okay. Most things in our business is a test anyway. You might as well be willing to test it. ”In This Episode You'll Learn:The importance of relationships and your networkHow to have your rapport bank accountBeing okay with resistance when sellingHow many questions is too many questions in conversationsAllowing more flexibility in the way they communicateNot being afraid to AB test it!Love the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #243. About KellyKelly Roach is an award-winning 8-figure entrepreneur, sought-after speaker, best-selling author, and top-rated podcast host seeking to transform the world of business and leadership education across the globe.Connect with Kelly RoachWebsite FacebookFavorite Quotes“Make sure that you're really reinforcing that your products, program, services, and messaging are really, truly hitting the intersection of someone's urgent need and their deep desire. And there's usually a little bit of realignment there just in messaging and positioning in order to speak to where people are.” “There's a wide-open playing field right now for true thought leadership. It's not about being positive or negative. It's about assessing the situation and understanding how to navigate it and how to be successful winning in it.”“Make sure that you're actually delivering real value that helps the person create a breakthrough for free. So many people have been burnt by so many horrendous people in the online space at this point that they're already coming to you skeptical.”In This Episode You'll Learn:Tackling the big question: are we in a recession?Realigning your offers to speak to where your audience isEconomic landscape: intelligent assessment vs. scaremongeringOffering real value to people already hurt with overpromising and underdeliveringHow being consultative helps both you and your client avoid overwhelmLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode # 242. About Haley: Haley Burkhead is the creator of Recurring Profit where the mission is to bring a simple and automated approach to online businesses all over the world. She quit her job with $12 and turned that into a multi-million dollar company where her team and her help scale online course and membership sites.Connect with Haley BurkheadWebsiteInstagramFavorite Quotes“What if we could access audiences that someone has already built online? And then we have built our sales machine so strong to convert cold people that have never met you before. Awesome.”“Who wants to sit on a weekly newsletter? Let's be honest. We're tired of that beat-around-the-bush way. We are not really doing the three-month warmup and then live launch because it's inconvenient for people.”“A podcast is like an Instagram account. Even when you're not posting, it's a valuable resource that people can binge in one sitting. You're creating it once and it's working forever instead of you having to create something new every week.”In This Episode You'll Learn:How to turn your knowledge and skill into a consistent monthly incomeDebunking the beliefs that are holding you back from building your audience and businessWhich stage of your sales funnel creates a profit-stacking effectPodcasting as a binge-able, valuable commodityHow to avoid the endless loop of content creationLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #241. About Kate: Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.Connect with Kate WebsitePinterestInstagramFacebookLinkedInFavorite Quotes“An educator teaches and then it's up to the other person to implement. But as an agency service provider, it's my responsibility to implement that for my clients and take on ownership of the success of their business.”“One of the things multiple owners do is get stuck on creating the system because they're really, truly afraid to get rid of it. The real issue is you have to be willing to kind of unclench your hands to let somebody else do it.”“The part of onboarding that is often missed is that you are taking over a piece of responsibility in somebody else's business and you are acting on behalf of them.  That takes time. That takes study. I have to understand what your goals are and what your purpose is and what your brand is in order to accurately reflect you. Build that into your onboarding process.”In This Episode You'll Learn:What it takes to be a customer-first-based businessBeing an agency service provider vs. an educatorCreating repeatable systems that actually workDifferent types of agency business modelsThe crucial part of onboardingMentioned on the Show:Do Scale by Les McKeownThe Empowered Agency Podcast Love the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode # 240. About Sophia: Sophia is a social media strategist with a proven record for increasing a brand's following, engagement, and reach.Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages...She's also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin' DM strategy on Forbes.Connect with Sophia Getsocial.comWhatthehecktopost.com  InstagramFavorite Quotes“There's a lot of messaging that says content is king. right. And this is why where burnout comes from. We're showing up every single day to pump out a bunch of different content. But what we are forgetting is without the relationship, without someone feeling comfortable enough to talk to you,  your conversion rate after a period is going to start to dip.”“The job of the algorithm is to keep someone on the platform as long as possible. That's why the algorithm exists.  It serves people content based on what they've shown interest in.”“So much of the content and how we're leveraging the algorithm - not all of it is measurable. Loosen up. Don't take your engagement personally because there's a lot that you're not even aware of.”In This Episode You'll Learn:A fresh perspective on social mediaGetting to know your followers better through your postsThe relationship between the algorithm and relationships with your audienceWhy you shouldn't obsess with engagement statsUsing your branded language without over-commoditizing what you doDiscovering where to get active conversionsMentioned on the Show:jaclynmellone.com/galpalsLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #239.  It's the dawn of a new decade! In light of that, I want to highlight a few things you can reflect on that will bring you into the new year in the best possible way. Listen to this episode for a powerful mindset exercise you can use for the new year and every day, month, or quarter after that. I can't wait to hear what you think!Favorite Quotes:“The belief systems we have holding us back are not going to serve us in this new decade.”“You have to be willing to get messy and challenge the status quo.”In This Episode You'll Learn:What you need to consider as you look back at your yearThe important question you need to ask when you achieve your goals Why *this* simple exercise will make a big difference in your businessLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #238. Are you having trouble defining what you do? In this episode, Jaclyn shares a method of selling yourself in an introduction.Favorite Quotes“There are so many different things that can come from people who are asking you to be on podcasts. So many different opportunities have happened from those sidebar conversations.”“Take the time to connect. Talk about what you do in a way that lets people see more, keep the conversation going, and go deeper than just the surface.”“Starting to talk about this is going to draw in your dream clients or people who can be referring dream clients.“In This Episode You'll Learn:The Story-Sell-intro Formula and how to use itWhy you should prioritize connecting over “selling”Knowing who it is you want to helpBeing confident with what you're offeringTalking about the results and benefits of working with youLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #237. About Jaime: Jaime Slutzky is an experienced and knowledgeable online technology strategist who works with music teachers who have caps on their income or time to create scalable online products and services.With her degree in Computer Science, 11+ years in corporate IT, and over a decade supporting online businesses, she has the expertise, insight, and grit to help music teachers take what they do in private lessons and create online courses, programs, workshops, and memberships.After about 8 years of working with anyone who wanted to hire her, she chose to work exclusively with music teachers because of the opportunities that they offer their students. As she says, she is in awe and inspired by music educators' creativity and dedication to their craft.Connect with JaimeWebsiteFacebookInstagramFavorite Quotes“The zone of genius is where the skillset and passions collide.”“When niching, you really should be clear on who you're serving and how you're serving them. It can be you're niching your expertise or you're niching who you are selling to. The best and fastest results are if you niche both of those down. ““There are a lot of people who are passionate about making money and that is their driving force. And I swear those businesses are the flash-in-the-pan type businesses. They're not sustainable in the long run. You gotta go deeper. You gotta understand the person that you're making an impact on.”In This Episode You'll Learn:How to niche down the right wayThe two components that make the zone of geniusWhy passion should be the driving force, not just profitHow zone of genius and business model are two totally different thingsDefining passion through the success of your clients or studentsMentioned on the Show:Viral Post GeneratorLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #236. About Sage: Sage Polaris has written high-converting copy for more than 400+ clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.She has worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet-famous” people we all look up to.Connect with SageWebsiteFacebookFavorite Quotes“It takes time to build that audience, to be able to offer something at a lower cost and to have it be profitable.”“It's about understanding the strategy that underpins the page before you make all these choices about your copy. Because if you don't understand the audience and you don't know that the offer is gonna land with them, the copy really won't do you much.”“The thing that's often missing is listening to your audience. You really need to know your audience and appeal to what they specifically want from you. That way they feel seen and heard. And at the end of the day, that's what everybody wants in your copy.” In This Episode You'll Learn:The four different buyer types and how we all buy based on our personalityHow to create deep connections even before you start sellingWhy personification is a great copywriting hack to increase sales conversionsHow to make your audience feel seen and heard through your copyMentioned on the Show:Sage's free gift: Triple Your Open Rate (The Email Template)Which Movie Villain is Sabotaging You? Take the quiz!Love the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #235. About Jessica: Jessica Stansberry helps entrepreneurs grow and scale their income by teaching them how to create content that sells FOR them so they can sell more and work less. Jessica's YouTube channel, email list, and Instagram account are FULL of helpful nuggets to help entrepreneurs scale their businesses and become true CEOs.Connect with JessicaWebsiteYouTubeInstagramFacebookTwitterTikTokFavorite Quotes“People normally look at passive as they don't have to do any work, which is absolutely not true. Because almost every stream of passive income still requires quite a bit of work upfront.  Passive income (to me) is all the work happens upfront. After the delivery, there's no work.”“Building an audience is the hardest part with affiliate marketing because one or two clicks per month are not gonna pay the bills. But as you build up your audience, they will.”“I wouldn't say there's a minimum viable audience, but a very specific audience. If you can gather even a small amount of very specific people, then you could start making really good money pretty early on.”In This Episode You'll Learn:What earning passive income really meansHaving the right audience for your passive income streamsUsing integrated content and discovering what type of content converts the best for your businessFinding the right brand for an affiliate partnershipPlaying the long game for passive incomeMentioned on the Show:Jessica's Amazon StoreJessica's Affiliate Marketing PlaybookAmazon's Influencer ProgramLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #234. About Liam: Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high-impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.Connect with LiamWebsiteYouTubeFacebookEntrepreneurs HQ FacebookTwitterFavorite Quotes“The quickest, easiest way to think about these is summits, at one end of the spectrum, big impact, big project. The other end of the spectrum is the quick workshop wins that we create. They're like a 90-minute training session that you can set up in just the space of a few days.”“The idea for virtual summits and events is let's build your authority. Let's showcase your expertise to the world, build your email list. So people see you as that go-to expert so they come to you. You're their number one choice that they wanna work with to get more help.”“Ideally, depending on what your business is like with our business, with our main program is predictable income, freedom. We teach people how to turn these virtual events - whether it's a workshop, summit, challenge, seminar, retreat, boot camp - into an automated event.”“Spend time to really identify the right topic, the right niche, the right results, the right headline, the call to action. It's gonna have the product name right for the workshop. And we're gonna actually attract people in.”In This Episode You'll Learn:Summits vs. workshops and when to use them strategicallyMaking the small tweaks and changes that have a high impact or promiseWhat types of offers work for quick and easy winsThe key to high ticket offers that are highly scalable and profitablePricing to properly frame virtual eventsMentioned on the Show:win.comvirtualsummitclass.comLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode # 233. About Nora: Nora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She's also designed several courses, coaching and certification programs that have generated millions more.Connect with NoraWebsiteLinkedInFacebookFavorite Quotes“The one thing every consumer is gonna look for before they put that credit card down is the increased likelihood of success or certainty.  How certain am I that this investment is going to pay off? Because I'm looking at the trade-off and the return on investment.” compared to what I know I'm spending on gas and groceries. As a business owner or creator, you need to convey that higher likelihood of certainty. And how do you do that through these stories?”“I think private podcasts could be the new inbox. There's less noise in someone's podcast app and people are more likely to look at it. But you need to make that headline compelling.”“Private podcasts work really well for any time you're delivering a result. This is an effective use of being able to share those customer stories in order to either help provide reassurance and increase the likelihood of success for that perspective investor or prospective buyer.”In This Episode You'll Learn:How to make client success stories relatable and relevant for your audience baseUsing testimonials to gain valuable feedback from usersHow these types of stories help in understanding the emotional components of customers' decisionsPrivate podcasts as effective and authentic tools for selling vs. sales pagesApproaching testimonials, not through the lens of success but through ideas and connection What you should be looking for in a success storyMentioned on the Show:jaclynmellone.com/galpalsLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #232. About Courtney: Courtney Chaal is a copywriter turned business coach obsessed with making complex concepts (like business models and sales copy) simple and tangible to help regular people get big results.In 2012, she launched my copywriting services with zero experience and a desire to never have to get a “real job.” Since then, she has evolved from writing custom proposals for clients to creating a booked-out signature service (Sales Page CPR®) to launching digital products and programs like The Sales Page Kit™, Yay for Clients™, and her signature high ticket coaching program, Yay for 100K™.Since then her business has been featured on FastCompany.com, Inc.com, the CreativeLive blog, and on dozens of podcasts.Courtney is a BIG believer in the power of offering a signature service as the best way to start making a full-time income online. She's taught more than 400 entrepreneurs how to make a full-time income from 1:1 services work. Now, she coaches entrepreneurs on how to streamline their services into a signature program so that they can blast the lid off of their income potential.Connect with CourtneyWebsiteInstagramFavorite Quotes“Everything has consequences that are desired and undesired. If I'm gonna spend all my waking hours working on my business, I might hit my goal faster, but I also might deteriorate my health. You need to accept the consequences that come with the benefits of what you want.”“I think everyone is creative. I just have a very extreme, particular type of creativity. That is my superpower. This is what helps me create all the things that I create. I'm not known for being organized. So I'm trying to become organized. Not only is it hard for me, but it is also stealing from my strength. And that was the aha! I needed to have. It's not just like, oh, you're not gonna get good at that. Me focusing on that is not only an opportunity cost. It is actually, absolutely stealing from the thing that makes me really brilliant at what I do.”“Make sure to surround yourself with people like us (with neurodiversity) who get it. Because it can get really, really bad for your self-esteem. And if you grew up that way, just have a lot of compassion for yourself.”In This Episode You'll Learn:Focusing on the positives of being diagnosed with ADHDThe mindset shift of looking at neurodiversity as a superpowerThe opportunity cost that comes with forcing yourself to be organizedPractice self-compassion and be around people who understand and are supportiveMentioned on the show:Creating Services That Are Easy to Sell with Courtney ChaalLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #231. Ready to take on your comfort zone? Something big has been brewing in my mind and I am so excited to share it with you. This has been a recent aha moment of mine and it delivered a major perspective shift.If you're ready to give up your comfort zone, listen now for actionable new steps that will totally change your perspective. I dare you!In This Episode You'll Learn:Why the comfort zone isn't what you think it isHow to shift your thinking from autopilot to crushing those goalsThe signs that your current perspective is keeping you stuckWhat it really means to get outside your comfort zoneLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

About Eleanor: Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission to double the number of women entrepreneurs who scale past $1M in revenue by 2030.Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women's Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine, and more.Connect with EleanorWebsiteSafi Media WebsiteEleanor's InstagramSafi Media InstagramLinkedInFacebookFavorite Quotes“As women, we need to have these conversations and stop taking the bake sale approach: bake the cookies and sell them. No. How about we start really creating assets and thinking about an ecosystem of growth rather than putting it all on our own back and growing through our labor?”“The key to a sustainable business is packaged standardized offerings. So a business will start with a lot of bespoke services. And I think that's really a powerful way (to start) and you can always have a portion of your business be bespoke. But if you truly wanna scale, you're going to need to start standardizing through group programs, courses, or standardized services.”“We're living through this epidemic of overwhelm. There can certainly be a huge amount of ease and flow. But the reality is there are parts of a business that are hard. And sometimes you just have to choose your hard.”In This Episode You'll Learn:What's holding female entrepreneurs back from meeting their revenue goals and milestonesHow to build an ecosystem that supports your business minus the overwhelmScaling through standardized vs. bespoke servicesThe ability to “choose your hard” in the times there's lack of ease and flowAvoiding the trap of comparisonitis with everyone else's Instagram highlightsLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

About Jo-Ná: Jo-Ná A. Williams, Esq. is an award-winning attorney, founder, advisor, and Instructor who founded J.A. Williams Law P.C. in 2011 to provide artists, entrepreneurs, and thought leaders with ways to successfully navigate their careers, secure their companies, and provide assistance with business and intellectual property matters. She is dedicated to issues regarding the rights of entrepreneurs because she believes they are a population highly vulnerable to exploitation without proper knowledge. She founded her coaching company in 2013 to advise creatives and business owners on entrepreneurship. She's been featured in Forbes, Entrepreneur, Fortune, Black Enterprise, Marie TV, and The Root. She has spoken on Facebook, LinkedIn, NYU, and Rent The Runway, amongst others. She was recently named one of the Top 40 Lawyers under 40 in the country by the National Black Lawyers and Intellectual Property & Business Attorney of the Year by Acquisition International in 2019. She's an instructor for LinkedIn Learning and Learn@Forbes. She's licensed to practice law in New York.Connect with Jo-NáJA Williams WebsiteJA Williams InstagramJo-Ná Williams WebsiteJo-Ná Williams InstagramTwitterFavorite Quotes“I went to connect with myself, with my spirit. I made that boundary for myself. I focused on myself and my well-being. And there was freedom in that.”“ I did not plan what I would do during burnout. I had no idea how long it was going to take for me to get out of it. I had no idea what was going to happen along that journey. All I knew is that I needed to stop what I was doing.”“When you're first starting a business, you're thinking like you've got to say yes to everything, to all these opportunities, because they might not come your way again. But I got very intentional about saying yes. And I may say no. And when I said, no, my yeses felt really good. The things that I said yes to were juicy because I wasn't saying yes to everything.”In This Episode You'll Learn:Creating businesses to scale doesn't have to bring you on the brink of burnoutThe different facets of burnoutGiving yourself permission to pause - or even take a full stop!How to avoid draining your energy so your business doesn't sufferHandling the external pressures that can trigger usHandling the fear of “not knowing everything”Building a business that's actually sustainable Mentioned on the show:SalsaLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

About Kendra: Kendra Hennessy is a home management expert and positive motherhood enthusiast. She is a podcast host and founder of Mother like a Boss™, where she puts reluctant homemakers back in the driver's seat of motherhood through bite-size and practical routines and mindset shifts. Her mission is to empower moms through no-nonsense, realistic changes that they can stick with.Kendra lives in upstate NY with her husband Adam, raising their daughter AC and son Everett. She loves all things coffee, and chocolate and can usually be found in her off time binge-watching something on TV. She loves giving support and encouragement to the moms of the world and helping them make motherhood feel easier in every season.Connect with KendraWebsiteFacebookInstagramFavorite Quotes“There is a disconnect with what we think and believe about homemaking and home management. The tasks we're doing - cleaning, cooking, laundry - and all of those things, are components of it. But homemaking is also about the things you're cultivating within your family.”“Urgent and important are two different things. The problem is we've confused the two in our brains, and now it's hard to prioritize because everything feels like it should be important instead of sitting down and deciding what's actually important for you.”“Breaking something down into its absolute simplest form is the greatest way to take away the overwhelm and actually turn it into something productive.”In This Episode You'll Learn:How it's possible to start a business amidst managing your homeTips for removing the friction points in your business and home lifeWhy mompreneurs shouldn't feel shame and stressHaving the right mindset and beliefs to avoid the overwhelmThe art of distinguishing between urgent and importantLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

About Laura: Dr. Laura DeCesaris is a functional medicine doctor who serves as a health and performance coach for busy, driven women. She helps female entrepreneurs align their brain and body for optimal health so they can maintain their high-performance lifestyle without burning out.Connect with LauraWebsiteFacebookInstagramLinkedInFavorite Quotes“As women, when it comes to our health and our body, we've grown up in a way that's very disconnected with them.”“So many of the women I work with who are very driven, motivated entrepreneurs, their level of normal, what they can handle, is so much more than the average person's. It's all relative. So from person to person, burnout can feel very different.”“ Don't be afraid to make sure you're doing things that really light you up and keep you excited.”In This Episode You'll Learn:How our own health - mental and physical - is crucial to effectively run our businessesHow health shouldn't be a standalone bucketTrusting your intuition and how your body responds to situationsAvoiding burnout by understanding not every person's level of productivity or intensity is the sameWhy burnout and depression can go hand-in-hand (and how to avoid both!)Daily routines to help you get into a healthier stateLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

About Veronica: Veronica is a product manager, podcaster, and technology evangelist living in San Francisco. At Adobe, she is a senior product manager and evangelist on the Creative Cloud Express team, where she works to help social media creators, marketers, and influencers bring their brands and creative ideas to the masses. Veronica has also worked extensively as a public speaker, startup advisor, and presenter for companies of all sizes, including IBM, Intel, Sony, AOL, Discovery Digital, and more.Connect with VeronicaFacebookTwitterInstagramMentioned on the ShowAdobe ExpressUrban DecayGlossierDr. BeckyDiscordFavorite Quotes“All brands have a story to tell. It might be what their mission is, who they're trying to help, what problem they're trying to solve, or even what products they're trying to advertise. Having that consistency, both visually and in the brand voice, is gonna really help customers understand who you are, what you're trying to do, and what you're trying to put out there.” “Knowing where your customers are is a big thing. Depending on what story you're trying to tell, a different platform might be better suited for that particular conversation. Your customers will tell you where they want to engage with you the most.”“The one thing that stays consistent across all social platforms is finding a niche, sticking to it, and having that be what you're known for. It's almost like the smaller, the better because you're always going to find your people on social. You're always going to find people who love hearing or relate to that story.  So being consistent there is going to really help.”In This Episode You'll Learn:Mistakes we're constantly committing in creating contentWhy telling your brand story helps reign people inThe disconnect in creating vs. sharing contentCreating a visual that lends itself to your brand storyVideo trends that make it oh-so-easy to put out contentShareable assets to create for your podcastHow having a content plan (and sticking to it) makes life easy  Love the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

About Violet: Violet Rainwater is a catalyst for healthy workplaces and helps teams thrive through her interactive keynotes and Innovative workshops. As a high-achieving, top-performing sales professional, Violet experienced a complete mental collapse because of debilitating anxiety from decades of running on empty. From this experience, Violet has dedicated her life to empowering entrepreneurs, sales teams, and leaders with the tools and resources she discovered that transformed her life and business.Violet brings a powerful framework for operating at our highest level. With a background in corporate sales in the financial service industry,She's been a rainmaker from early on in her career. She is a multi-time, Million Dollar Round Table Qualifier - a designation held by less than 8 percent of all financial professionals. Now, Violet is a transformational speaker and sales architect, delivering impactful and engaging keynotes and training that fuse human behavior, real-world experience, and high-energy fun. Professionals walk away equipped, engaged, and energized with an innovative toolbox to operate at peak performance - without sacrificing wellbeing.Connect with VioletWebsiteFacebookFavorite Quotes“I can choose what I want to think about, but in reality, it's not that simple. So the mindset is not the cause - it's the effect. The cause is how we were programmed. I like to call it your vibe set: how your energy was set at a really young age.”“When we're triggered, we are not in a peaceful state. And a peaceful state is our natural state and that's the state we want to respond to. We never want to respond when we're triggered, angry or terrified.”“People are suffering every day and they don't have to. And not only are they suffering, but they're also not sharing their gifts. They're not shining their light. And that's what the world needs. We need more people to shine in the light.”In This Episode You'll Learn:What's holding us back from being our best selvesEveryday triggers that can negatively impact our businessesMindsets that we need to mend - or unleashActionable steps towards the journey of healingLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

About BeccaBecca Harpain is the self-taught website designer turned educator behind InsideTheSquare. She helps entrepreneurs get started with Squarespace, offering free training and tutorials on her YouTube channel. Her videos have been viewed over one million times in just three short years! From creation to customization, she is the go-to gal for all things Squarespace.When she's not creating new codes or tutorials to share with the world wide web, you can find her running, hiking, and backpacking her way across the trails of the Pacific Northwest.Connect with BeccaWebsiteInstagramFacebookYouTubeFavorite Quotes“About 80% of consumers visit a website for a business before doing business with them. You really do need to have a website that has a positive impact on people who might be interested in working with you. It's not something that you can just throw up there and call it good to go. It's going to be the first impression. And it's so important to remember this first impression.”“Give every page on your website a purpose, a specific call to action, or the next step for the person seeing that actual page. They need something to do next, so make sure you actually explicitly state that on your website.”“Don't be afraid to get started with these website builders. Even if you have no experience with web design, they are so incredibly easy. These days, you don't have to spend. $30,000 hiring some professional to build the most amazing website in the world.”In This Episode You'll Learn:Building our site as a tool to support growing our business How we can get our sites to convert betterKeeping your website content aligned with your current offer, whether you're starting fresh or just doing some little tweaksHiring the right professional to work on your siteWhy every page has a purpose and a call to actionMentioned on the Show:SquarespaceWordPressLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

About TracyTracy Sherriff is a coach who helps entrepreneurs, experts, and service-based professionals scale their businesses online. Her podcast, Scale Your Course, focuses on helping her audience in the process of designing and delivering impactful learning experiences for their tribe.A lifespan educator, with experience teaching and consulting learners from birth through adulthood, Tracy has a background rooted in early childhood education and an MA in Education from Central Michigan University, where she developed extensive knowledge, specifically in the area of adult education. Her expertise guides her work with clients to ensure the curriculum of their courses and online programs are effectively designed and ready to be efficiently delivered for maximum impact.Connect with TracyWebsiteInstagramFacebookLinkedInFavorite Quotes“When people get into your course and struggle, we can't always figure out the reasons why. There are gaps and all kinds of things are going on there. But what it has a lot to do with is planning. We need to really, intentionally think this through, pause a bit, stop rushing our products out into the space, and follow the process of getting a product out and testing it.” “There can be gaps in motivation. There are so many places where people might get stuck in the process. When we look more deeply at our audience, the problem, and the solution, we realize that sometimes what we think they need isn't what they actually need.”“I have probably realized as a learner that frameworks really helped me make sense of information that's being given.”“Course and content creators stop at the knowing and understanding. They want to give lots of information,  but they don't necessarily create objectives or outcomes that are actually applying that information.”In This Episode You'll Learn:Lack of planning results in the learning and motivating gaps in the course The beauty of teaching a course liveHow to avoid the slap-it-together methodologyHot seats, Q&As, and other facilitation tools to have in your arsenalWhy having an empathy map is keyBuilding out a curriculum with flexibilityHow frameworks enhance information for learningIdentifying potential barriers to action (and how to remove them) Mentioned on the Show:Pays To PodcastHow to Turn Your Expertise into a Course or Program with Tracy SherriffLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #222. Looking to grow your online community and following but can't seem to keep up the balancing act between business and life (or worse: work and more work)?You want to build your following and foster an online community that's engaged and energized. And you know you need to show up for them - and keep showing up - and offer products and services to help meet their needs.But there are just some days where you either don't have that level of energy to put out valuable content or maybe have the resources and energy but just don't know where to start. This week, we have Ellie Diop talking to us about the core of how she quickly grew her community that takes out their wallets, joins her programs, and pays for her variety of offerings. Ellie breaks down the framework she uses for her funnel and the process for how she's built her community and turned content into cash.In This Episode You'll Learn:How being consistent and showing up without fail helped establish Ellie's brand and businessDoing lives on social platforms creates direct relationships with your audience and expedites the trust factorHarnessing the different levels of audience engagement through value-adding content that inspires, educates, and convertsOffering a diversity of options and having something new and fresh for your audience Pricing techniques that allow you to scaleHaving a diverse of a diversity of channels to contact your audienceFavorite Quotes“One of the biggest things that played a part in my success is just remaining consistent. When I look back at what I did, that made the most difference. Sometimes it takes people a while to really know, “Oh, do I want to buy from this person? Do they really have the solution to my problem?” Having that interaction with them online really helped to solidify that relationship. And then it just grew from there.”“Be bold and just try it. As business owners, we may overthink or stop ourselves from trying something because we already tell ourselves it's not going to work. If we don't decide to just let go, we might miss the chance to discover what our audience needs.”“Imposter syndrome can be very real. Self-doubt can be very real. It's one of the first hurdles we must overcome to even get to the place of feeling confident and consistent in our businesses.”More about Ellie:Ellie Diop is the Founder of Ellie Talks Money & Ellievated Academy. She is a business strategist, author, and transformational speaker who built a multi-million-dollar business in one short year.After losing her corporate job during the pandemic, Ellie used her $1,200 stimulus check to build a multi-million dollar online coaching business in one year. Entrepreneurship changed Ellie's wealth trajectory, and she wants to help other women experience the freedom that starting her business has provided her. She is committed to assisting women to overcome their circumstances to build successful businesses so they can live the life of their dreams. Ellie has built an online community of close to 350,000 people and educated over 40,000 students through her business coaching and online curriculum.She is a mother of four who has taught thousands of women how to start their business, build their business credit and scale up using digital marketing strategies. Ellie leveraged her years of corporate experience in Sales, Marketing, and Leadership Development to start her business after being laid off right before the most recent pandemic.Find Ellie:WebsiteFacebookInstagramTwitter

Episode #221. Thinking about launching a new offer or even a whole new business? Wanting to scale but beyond frustrated about being the bottleneck? Or just oh so ready to get out from the daily grind and step into CEO status? You are precisely why we had Abbey Ashley come back on the Go-To Gal podcast! Abbey, founder of The Virtual Savvy, has scaled her business from being a virtual assistant to building a company that brings in $3M+ ARR (Annual Recurring Revenue) with a team of 20 fully remote employees! AND…she is about to launch HelloSavvy, a new freelancer marketplace. Abbey is here to share with us the ins and outs, the messy middle, and behind the scenes of how she is juggling it all in real-time!In This Episode You'll Learn:What it looks like to scale your team and drop your workload down to a fraction of the size. Behind the scenes with how Abbey is keeping her ‘bread and butter' business running and growing, while preparing to launch something new. Discipline vs distraction, what it actually looks and feels likeThe key trait Abbey looks for in her team membersHow to build a team culture that supports your business mission, even if everyone is working remotelyFavorite Quotes“When business starts to get boring, that's when you can make something really magical happen. But so many of us just quit because they think it's not their passion anymore. When business gets boring, it's starting to get repeatable, which means it can be processed and you can now have systems for the business to run itself.”“By choosing my swim lanes in the business, I chose the things that really did give me life.”“It's not always going to be comfortable to operate inside of your values. It's going to grate against you at times. But at the end of the day, it's truly what you believe and how you want to treat people.“Mentioned on the Show:How to Make Money Online – From VA to Course Creator with Abbey AshleyMore about Abbey:Abbey Ashley is a passionate online educator, multi-7-figure business owner, and influencer in the work-from-home space.In 2016, she started her online business journey as a virtual assistant from a used craigslist laptop. She has since built that company to $3m+ ARR. and learned how to position herself as "CEO" through hiring a team of 20+ fully remote employeesThrough her free content and paid programs at The Virtual Savvy, Abbey teaches others how to start, grow and scale a virtual assistant business from scratch using her value first philosophy.At HelloSavvy, a new freelancer marketplace, Abbey helps business owners find mission-minded freelancers through personalized vetting and her signature hiring system built into the platform.Find Abbey:WebsiteFacebookInstagramInstagram (Personal)

Episode #220. “Storytelling is our oldest form of communication. Studies show that parts of the brain literally light up when stories are being told and that people tend to absorb information better. With a story, it's an easier pill to swallow.”So HOW do we tell stories that captivate and convert our communities? That is why I invited Marisa Corcoran to join us! I'm a big fan of frameworks, but with storytelling, sometimes frameworks can be too stifling or complicated. Marisa's approach, the story strip-down method makes it easy to figure out which stories to tell and how to tell them! PLUS…I ever-so-bravely volunteered to workshop a story using this method! You can hear us in real-time working through it and bringing it to life! In This Episode You'll Learn:The must-have tool to help streamline (and uplevel) your copyMarisa's philosophy on copy (hint: it's EVERYTHING!)The actor-training technique you can apply to your own storytelling The step-by-step framework for telling compelling stories that convert! How to figure out which stories to tellFavorite Quotes“Copy isn't the icing on the cake. It is the cake. It's the butter, the flour, the eggs. It's how all these other things that we want to make come to life in our business happen.”“Storytelling is our oldest form of communication. Studies show that parts of the brain literally light up when stories are being told and that people tend to absorb information better. With a story, it's an easier pill to swallow.”“Writing is a skill that'll really serve you no matter what stage you're in. Especially if you don't want to hand your work over to a copywriter, at some point, you're going to be more well-versed in your own voice and what you want it to sound like and have a way better relationship with that.”More about Marisa:Ready to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner...In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message inside her signature program, The Copy Confidence Society.Marisa lives in Atlanta with an M.F.A. from Harvard University. When not click-clacking on her laptop, you can find Marisa analyzing a Real Housewives episode like it's government policy and consuming inappropriate amounts of Nutrageous bars.Find Marisa:WebsiteFacebookInstagram

Episode #219. How *do* you build an online community from scratch? Or once you have a community, how do you keep them engaged? And what if engagement dies down - can you revive it? Our guest today, Jordynn Wynn, has built an incredible community in an unexpected niche, and she is here to take us behind the scenes of her 8-figure business to show us how it's done! What's the niche? Jordynn is the cofounder of Insert Name Here, an LA-based premium hair extension brand, offering high-quality pieces at an affordable price point. You don't think hair extensions and hyper-engaged community - but it's the driving force behind their viral multi-million dollar business! And the best part - Jordynn's implementable strategies for growing an engaged community would work for pretty much any industry or niche! This is the part where I feel like I should make a just-for-men joke… Listen, sometimes I daydream about having a closet app like in Clueless- and maybe eventually a Moire Rose wig wall! (Shoutout to my fellow Schitt's Creek fans!) I traded in my real bangs for clip-in bangs a month into the pandemic. (Cutting my own bangs was NOT an option! lol) And for the past few weeks I've been rockin' (and loving!) the Zooey bangs from INH in dark brown! Thinking about bangs, extensions, or a clip-in pony for yourself? Check out their website and get a 20% discount when you use code: JACLYN20.In This Episode You'll Learn:An alternative strategy to position yourself (hint: you don't have to be the ultimate expert!) How to get started growing a community onlineWhat the ‘stickiness factor' is and how to create itHow to revive a community when engagement dies offWhat strategies, tactics, and systems INH use to continue to grow and nurture their community. Favorite Quotes“Originally the brand was very heavy in experimentation transformation. But what we've realized with our product and our community is that hair can cause so much insecurity. Our products gave them so much confidence and this was life-changing.”“Humanizing the brand is a really important factor of stickiness. Loyalty to individual brands has lost out to experimentation and exploration. So any opportunity that you have to create a deeper connection, even just beyond product, sales, and revenue, is really important.”Mentioned on the Show:Plug-N-PitchMore about Jordynn:Jordynn Wynn, the Co-Founder of Insert Name Here, is a visionary entrepreneur whose expertise in brand-building and influencer marketing has turned a niche idea into a multi-million dollar business. Jordynn's career began at ColourPop Cosmetics, where she helped concept and launch the brand, led collaborations with big names such as Disney and Sailor Moon, and rose from intern to Marketing Director. In 2018, Jordynn and ColourPop colleague Sharon Pak joined forces to found Insert Name Here, an LA-based premium hair extension brand that offers high-quality pieces at an affordable price point. Their brand has revolutionized the way Millennials and Generation Z interact with hair extensions, accessories, and self-expression. Find Jordynn:WebsiteInstagramTwitter

Episode #218. Are you leveraging your strengths in your business? I'm passionate about building a business based on our strengths and our guest today, Natalie Gingrich shares this mission with me. While many may nod their heads in agreement with this sentiment, I've noticed it's easy to get swept up in what is working for OTHER people and not even realize that this course and that coach have pulled you away from leveraging your OWN gifts. In this episode, Natalie takes us behind the scenes of her business to show how she was able to leverage her own strengths while creating an opportunity for other leaders with similar skills to do the same.  If you are looking for more ease and flow in your business, this episode is for you! In This Episode You'll Learn:How to optimize your business that really leans into your strengthsNatalie's mission of matching businesses with people who are aligned with their passion and valuesLeveraging your strengths more in order to scale and create more ease and flow in your businessFavorite Quotes“Every single one of us has natural skills and talents. And I'm literally on fire to help women find what those skills are and see how they can monetize them. I truly believe that when we find the skills that just come most naturally to us, it brings ease and confidence to see our own value and know how to market it. And it starts at really finding the place where you shine.”“When we're able to put the pieces together and leverage those natural gifts, that's when we can start to create projects and provide a structure that moves ideas forward.”Mentioned on the Show:How to Turn Your Business Into a Wealth-Building Asset with Erin AustinThe Secret to Scaling with Natalie GingrichMore about Natalie:Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them.She spent 15 years in corporate operations and leadership. Her entire professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver and her kids getting older, Natalie left corporate America in search of balance. She matched her drive, leadership, and operational skills to create her own business.In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.She continuously pours into operations experts on her weekly podcast, The Ops Authority.Find Natalie:WebsiteFacebookInstagram

Episode #217. As experts, we don't typically think about selling our business, especially if it's a personal brand! However, the same foundation that goes into creating a business that is saleable goes into creating one that is SCALABLE.  In this episode, Erin Austin breaks down for us how to shift our business from an income-generating hustle to a wealth-building asset. In This Episode You'll Learn:What are intellectual assets?Defining Saleable vs. sellable How to uncover your “Rembrandt in the attic” What needs to be in place to have a certification program.How to button up your intellectual property rights.How to establish a strong business foundation (both internally and externally) Favorite Quotes“Add leverage to your business so that you can either increase profits through a more efficient use of time or more efficient delivery of services.”“Contracts do not have to be complicated. I don't want anyone to think this is the point of friction because it's going to be this big, complicated thing that's going to scare people.  They can be written in plain English and standardized so that you can use them again and again.”More About Erin:A graduate of Harvard Law School, Erin Austin is a consultant and lawyer who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies, including Warner Brothers, Lionsgate (formerly known as Artisan), MGM, Teaching Strategies, and M3 USA Corp, to help female founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Erin's experience as a lawyer and as an executive--at the intersection of business and the law--informs the elevated legal and strategic business advice she provides to her clients. Erin is passionate about using her expertise to create an economy that works for everyone.Through her Hourly to Exit podcast and her consulting practice, Think Beyond IP, Erin guides women on the journey of transforming their business from an unscalable expert-focused income-generator to a saleable wealth-building asset. In her spare time, Erin likes to clear brush on her farmette, search for the perfect gluten-free baguette (all leads are appreciated!) and work on her backhand.Find Erin:WebsiteTwitterLinkedIn

Episode #216. Whether you're an entrepreneur, professional, or coach, writing a book is one of the most powerful ways to anchor in your authority. But…how??????? Just thinking of writing a book can feel daunting!That is why I'm so excited to have Stacy Ennis join us in this week's episode! Stacy breaks down her book development process and reveals the behind-the-scenes of what it takes to write a book. She also shares how she and her students have been able to leverage writing a book as an ‘entry ticket' to more opportunities. In This Episode You'll Learn:Shifting to being a specialist helps you skyrocketLeveraging the book, launch, and have that momentum from a launchThe most profound internal benefit: the journey of writing a bookWriting a book can align with your business goals and visionSpend a good amount of time planning and thinking of a great book ideaHave at least the seeds of a book idea that's worth exploringBe a couple of steps ahead of the person who needs the books you're writing right nowFavorite Quotes“A book is like an entry ticket to so many opportunities: podcast interviews, keynote speaking, and other media opportunities. It's just so much easier to get in the door for the kind of things that you want to do when you have this credibility anchor of a book.”“Don't worry about over-delivering value in a book. Keep more focused on what your one reader needs at the place that they are in their journey and write a book that is in and of itself powerful, profound, transformative, meaningful mindset shifting”Mentioned on the show:jaclynmellone.com/authorRun Like ClockworkProfit FirstThe 5 Second RuleWe Should All Be MillionairesStoryBrandInterested with Stacy's Program?Sign up for her 5-Day ChallengeLearn more about Nonfiction Book SchoolMore about Stacy:Stacy Ennis is a best-selling author, coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Along with being the founder of Nonfiction Book School, an accelerated author program, her background includes ghostwriting for a Nobel Prize winner in medicine and leading as executive editor of Sam's Club's Healthy Living Made Simple, a publication that reached around 11 million readers. Her best-selling book, cowritten with Ron Price, is Growing Influence: A Story of How to Lead with Character, Expertise, and Impact. Learn more at www.stacyennis.com.Find Stacy:WebsiteInstagramFacebookLinkedInTwitter

Episode #215. I have to be completely honest: hearing the word “consistency” makes me want to break out in hives! It's safe to say it's not my favorite thing in the world - especially when it comes to the things that I don't enjoy doing or don't necessarily excite me. Thankfully, I've hacked my brain into doing the things I would normally dread. In this episode, I'm sharing four strategies that helped me with whatever I'm trying to be consistent with. And would you believe these are born out of my newfound obsession with Wordle?   In This Episode You'll Learn:Being really specific about what you want to be consistent about and adding some constraint to itAdding in a community element, whether it's sharing on social media or an accountability buddyTracking your streak so you can create momentum Making it more fun and enjoying the process to itReally being intentional to help anchor in that habit Favorite Quotes“It's unrealistic to expect ourselves to be consistent every single day when our bodies are not consistent every single day.”“I create my business activities and business model in ways where it works with the things that I want to do so I'm not constantly on this uphill battle of things that I don't want to do.““There's just extra life and energy that's breathed into the things we do when we go about it with community.”

Episode #214. Paid ads. Click-through rates. Web traffic. We love to integrate these marketing terms when planning to promote our businesses. But how do we really make sure that we get our message in front of the right people at the right time? Vix Reitano shares the secret behind great marketing campaigns - and it's not the tech! She also talks about what every business should actually prioritize: creating impactful change that will leave a lasting legacy to their customers.In This Episode You'll Learn:Humans, habits and quirks: the keys to connectingWhat pay-per-click means for your business and growthConverting clicks by actually knowing what your customer needsHow SEO can be a short game with the right keywordsWhere you can get some quick wins and optimize from thereWhy micro testing your ads worksThe wonder that is Google toolsWhy personalization and contextualization is the big trend in contentFavorite Quotes“You can't scale if you don't target.”“Our mission as a company is to put humanity back into advertising because I'm not looking at the audience as a conversion pixel.”“When you learn what people are searching for,  you actually have a better sense of what their true objective is and what their true fear is, as opposed to just looking at them as an avatar.”More about Vix:Vix Reitano is the Founder + CEO of Agency 6B, a Forbes #Next1000 2021 Honoree, member of the Forbes Agency Council and an expert in marketing, advertising, social media, digital marketing and disruptive solutions for an evolving world. Reitano founded Agency 6B in 2015 as a six-figure business in six weeks after managing brands at ABC's Live with Kelly Ripa and Michael Strahan, Telepictures' Bethenny Frankel Show and NBC's The Meredith Vieira Show.Dubbed Vix the Fix, Reitano is an International Speaker, Published Author, prolific Contributor to online publications of all kinds, and is proud to be a Keap Ignition Partner as well as a Society of Professional Journalists Google News Initiative trainer. Additionally, Reitano has a business coaching practice with a monthly membership program and a VIP mastermind for solopreneurs ready to accelerate their success.Find Vix:WebsiteInstagram (Personal)InstagramFacebook (Personal)Facebook