Podcasts about marketing hall

Gabrielle Raymond McGee has over 18 years of proven experience in global scaling, transformative partnerships, driving record breaking results that have changed the game for sports, entertainment and fashion megabrands. This Little Star Light episode is hosted by Andrea Jaeger and Karen Vazquez. Powerhouse guest, Gabrielle is a three-time award winner Stanford Intellectual Contribution Award, Author of Wave Makers, Wharton MBA, Stanford GSB LEADer, Former Chief Operating Officer of the Tory Burch Foundation, Board Member of Dr. Sylvia Earle's Mission Blue and RISE, Elected into the Marketing Hall of Femme, Wife, Mom of 3 children under the age of 6, and furthering helping humanity, a very active community member. Gabrielle discusses, “Know Who You Are, Life Comes in Seasons, One of my Super Powers and more! Listen, watch and enjoy this special Little Star Light episode. Gabrielle is also featured in www.littlestar.organnouncement section. Learn more about Gabrielle Raymond McGee at @gabrielleraymondmcgee Learn more about Little Star Foundation www.littlestar.orgWelcome to the Little Star Light PodcastIt is exciting to have you as a listener of Little Star Light, a podcast dedicated to sharing stories of courage and inspiration with our hosts and guests during uplifting, entertaining and intriguing conversations. Thank you for joining us. Each of us have a great story to live, you included. Hear and learn from, be inspired by and benefit from respected industry experts, brave pathfinders, curious adventurers, determined innovators, creative warriors, experienced leaders, and caring people who have joined together for you.Your hosts are Andrea Jaeger, Karen Vazquez and Adriana Solarova. In addition we have special co-hosts and guests from around the world, also doing their best to bring their own amazing light to you. Get ready! Here we go!www.littlestarlightpodcast.com For more information about the work Little Star Foundation does, please visit: https://www.littlestar.org/

Malcolm Gladwell is an outlier in his own right, as a journalist, author and public speaker. His unique perspective and engaging writing style have made him a prominent sociology and popular culture voice. He has five New York Times bestsellers — The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. In addition to his best-selling books, Malcolm co-founded Pushkin Industries and hosted the hit podcast Revisionist History.  Malcolm shares his journey and offers many insights and lessons on what it takes to stand for and stand out in today's world.  I then bring back an interview with Alan Depencier, CMO from RBC, which is even more relevant today. Malcolm Gladwell is part of a series titled Legends Journey: Lessons in Leadership, which I am co-producing with the Toronto Chapter of the American Marketing Association. We celebrate the journeys of those who have been inducted into Canada's Marketing Hall of Legends. In my CTM library or the AMA's YouTube Channel, you can find our interviews with Joe Mimran, Angus Reid, Jeanne Beker, Miles Nadal, Arlene Dickinson, and Frank Palmer.                 

Frank Palmer is a character of immense character. Frank is a true icon, creative genius, thought leader, visionary and entrepreneur.  Frank is being featured as part of The Legends Journey, Lessons in Leadership series. A collaboration between Chatter that Matters and the American Marketing Association's Toronto Chapter. In this series, we interview inductees from Canada's Marketing Hall of Legends. To date, I have chatted with Arlene Dickinson, Joe Mimran, Angus Reid, Miles Nadal, Jeanne Beker and, coming soon, Malcolm Gladwell. In this episode, Frank Palmer shares invaluable insights from his 50-year career. From practical jokes to profound business and brand strategies, Frank's stories encapsulate the essence of a life rich with creativity, daring and extraordinary entrepreneurial prowess. Frank talks about personal integrity in business, the art of maintaining top talent, and the evolution of advertising in the face of emerging technologies like AI. Wherever you are in your career, this episode is a treasure trove of wisdom and frankness on surviving and thriving in our fast-paced world. 00:00 - Introduction to Frank Palmer 05:20 - Lessons from business and maintaining integrity 15:45 - Strategies for retaining top talent 25:30 - The role of humour: Pranks and workplace culture 35:10 - Overcoming industry challenges and client relationships 45:50 - The impact of COVID-19 on the advertising world 55:15 - Frank Palmer's views on AI in creativity 1:05:00 - Reflections on mentorship and the future of advertising 1:15:00 - Closing thoughts and Frank's offer to chat again

Today, I welcome Jeanne Beker, a global icon and an inductee into the Marketing Hall of Legends. Jeanne is also a dear friend and a trailblazer who has found success as a world-renowned fashion journalist, entrepreneur, author, keynote speaker, and, above all, a wonderful mom. At age 72, Jeanne continues to fashion her destiny with passion, creativity and talent. In this candid 'chat to me about anything' session, Jeanne shares many beautiful stories, life lessons we can all benefit from, and how, instead of burying the news she had breast cancer, she used her platform to raise awareness and to help raise much-needed funds to tackle the disease. Here is to the one and only Jeanne Beker. To pre-order Jeanne's new book, Heart on My Sleeve. https://www.jeannebeker.com The Leader's Journey: Lessons in Leadership is a collaboration between Chatter that Matters and the American Marketing Association Toronto Chapter. I interviewed legends who had been inducted into the Marketing Hall of Legends. A big shout out to Miles Nadal for making all this possible. To find out more about the Marketing Hall of Legends, https://ama-toronto.com/awards/legends-journey/      

I am hosting a series titled The Legends Journey, featuring interviews with individuals inducted into Canada's Marketing Hall of Legends. In this episode, I chat with Miles Nadal. I have known Miles for over twenty years, and he has always dared to dream and do so with extraordinary entrepreneurial capability, charisma, and conviction.  Miles's journey began with a camera at summer camp, and from there, he built several extraordinary businesses with no signs of slowing down. What I admire most about Miles extends beyond his entrepreneurial prowess to his curiosity and kindness. Miles Nada's journey is an incredible 'rags to riches' story marked by many words of inspiration and wisdom.   To connect with The American Marketing Association - Toronto Chapter: https://ama-toronto.com          

The number one fear in America is the fear of public speaking, but today's guest doesn't have that problem. We are joined from our Austin studios by Jim Cathcart, international keynote speaker, bestselling author, who is in both the Sales & Marketing Hall of Fame and the Professional Speakers Hall of Fame.

Sign up for my free weekly newsletter: https://benmumme.substack.com/subscribe? __ David Kincaid's rich corporate and consulting experience allows him to thrive in uncovering provocative insight and potential – in people, brands, and businesses. He has a proven strategic business sense and is both a world-class communicator and facilitator. As the Founder of Level5, David has had the opportunity to build a firm dedicated to creating value for client partners' most important asset: their brand. This has provided David with a unique insight into a global range of market sectors. As a result, he has been able to work alongside progressive, brand-driven business leaders in creating and delivering brands that have been successful financially, socially, and culturally. Prior to founding Level5 Strategy, David served as the CMO at Corus Entertainment where he helped set the organization's corporate vision, values, and positioning. He worked for Labatt as an SVP Marketing and Strategic Planning where he led the company's expansion into the United States, Mexico and the Caribbean – with successful turnaround and launches of brands such as Budweiser, Stella Artois, and Alexander Keith's. He also held senior brand management roles at American Express and General Foods.   David is also an adjunct Professor at the Smith School of Business at Queen's University and the Schulich Executive Education Centre at York University. In 2013, he was inducted of the American Marketing Association's Marketing Hall of Legends __ Host: Ben Mumme Twitter Medium YouTube Instagram __ Guest: David Kincaid LinkedIn Twitter Website Author of three books: The Brand-Driven CEO, The Value of a Promise Consistently Kept, and Brand Forward, Brand Back

This week on Saturday Night Jive we watched Old Dogs a confounding film from 2009 starring SNL hosts Robin Williams and John Travolta as well as Matt Dillon, I realize I'm just clinging to the fact that our podcast is tangentially SNL related anymore but we'll get back to the show next week when we watch John Travolta host the show.  But first, Old Dogs.  How to describe this movie?  It's like The Cat In The Hat on steroids.  Nothing makes any logical sense and then you're at boy scout camp playing prison rules ultimate frisbee with Justin Long.  Then before you know it you're being controlled by master puppeteer Bernie Mac.  Then you may have facial paralysis and eat a dead lady's pie.  That's basically the plot of Old Dogs.  All this plus an eternal question about John Travolta's balls.  Enjoy!Full archive of all podcast episodes available at saturdaynightjive.blogspot.comEmail us anything at saturdaynightjivepodcast@gmail.comDownload Here

Why is Taylor Swift the best marketer of all time? In this bonus episode, Kipp and Kieran dive into the world of Taylor Swift and what makes her not only a great artist but an amazing marketer. Press play to find out how you can learn from Taylor Swift - how she connects with her target audience, knows how to build anticipation to get people talking, a consistent fan experience, fully leans into video-first, and adapting to trends. If you like this episode, check out episode 56 on understanding Gen Z and Millennials https://link.chtbl.com/3_Hj0g-v  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

When Dani Reiss took over his grandfather's apparel business more than two decades ago, he gambled on Canada. He resolved to continue making high-end outerwear in Canada, at a time when others in the industry were moving production abroad.The bet paid off. Today Canada Goose is recognized around the world for its luxury clothing. Reiss credits part of that success to the decision to stick with a “Made in Canada” label. For international customers, he says, “a Canada Goose jacket made in Canada was like a Swiss Watch made in Switzerland. It's a quintessential Canadian product when the place of manufacturing cannot be separated from the product itself.”In conversation with Goldy Hyder on the Speaking of Business podcast, Reiss urges other Canadian businesses to “leverage the power of the Canadian brand.” He also reflects on being named to AMA Toronto's Canada's Marketing Hall of Legends, which honours business excellence within the marketing profession. 

Tony Chapman is one of the youngest individuals inducted into the Marketing Hall of Legends, a testament to a storied career in the ad agency world.  Tony has spoken around the globe on all topics related to marketing, advertising, and branding. In this EP, we chat about the worlds biggest brands, including many who are listed in the latest global brand rankings; influencer marketing and the rise of Tiktok; childhood education; critical forces of change in the wake of the pandemic, and more.    EP Sponsor: https://memberful.com/ 

Alan Middleton has been mentoring immigrants for quite some time. As an immigrant from England to Canada, he identifies with the struggles that newcomers face. In this episode, Alan shares his experience as a mentor as well as some valuable advice for new Canadians. Note: Due to issues with my microphone when recording, the audio on this episode is below the standard quality. I apologize for it; I hope you enjoy the episode. Subscribe to the Podcast If you enjoyed listening to this episode, don't forget to subscribe on Apple Podcasts, Google Podcasts, Spotify, or wherever you listen to your favourite podcasts. And make sure to follow the show on Instagram and LinkedIn. Lastly, if you're an immigrant and want to share your story on the show, go to immigrantsoftoronto.com/join and fill out the form. Thanks for listening, I'm Oscar Cecena, and this is Immigrants of Toronto. Learn more about Alan Middleton Alan Middleton Alan C. Middleton is a long-time professor at the Schulich School of Business, York University, independent consultant, author and speaker on marketing and mentorship. He was inducted into Canada's Marketing Hall of Legends in 2004 in the mentorship category and has been a long-time mentor and advisory committee member at the Mentor Exchange, operated by AMA Toronto. Recently, he released his latest book, Mentorship Matters: Now More Than Ever! that delivers a timely look at mentorship programs in the post-pandemic workplace. Middleton has experience empowering new Canadians by helping them understand local business culture, identifying employment opportunities, and enhancing their networking and interview skills. Get in touch with Alan LinkedIn: linkedin.com/in/alan-c-middleton-phd-8a253a9/Read Alan's book: Mentorship Matters: Now More Than Ever!

Welcome to episode #87 – today's guest is is widely recognised for her role as a Dragon and Venture Capitalist for 13 seasons on the multi-award-winning TV series, Dragons' Den. She is the General Partner of District Ventures Capital, a $100M venture capital fund focused on helping market, fund and grow entrepreneurs and their companies, in the food and health space. She's launched, operated and managed businesses for 35 years. Her strategies and business savviness are highly sought after, and she has helped businesses succeed from early stage startups, to multi billion corporations. She's also a three-time best-selling author and accomplished public speaker.     To make mention of some of her recognition, voted Canada's Most Powerful Women Top 100 Hall of Fame, the Pinnacle Award for Entrepreneurial Excellence, as well as PROFIT and Chatelaine's Top 100 Women Business Owners. She's a Marketing Hall of Legends inductee and a proud recipient of the Queen Elizabeth Diamond Jubilee Award. She's even served as an Honourary Captain in the Royal Canadian Navy. On top of that, she's a mother of four and a grandmother of 5.   Some of the topics we spoke about include: How to navigate the ups and downs Characteristics of a great entrepreneur How to assess risk How to prove or disprove a market need What world class marketing look like What makes a standout pitch and so much more.   So if you're someone that's interested in reaching hard and reaching high as an entrepreneur, then this episode is for you. Now a quick note, if we aren't connected yet on Instagram, I invite you to follow me on my handle @TheGiantThinker as I share daily posts and stories on helping decision-makers, business owners and leaders get unstuck lightning fast through human-centred design methodologies, creative strategies and personal experiences. Send me a DM I'd love to hear from you! You can find me on my handle @TheGiantThinker.   Alright, let's dive in. I present to you … the courageously transparent, kind and thoughtful … Arlene Dickinson!     More on Arlene can be found via the links below: Instagram.com/arlenedickinson Linkedin.com/in/arlenedickinson ArleneDickinson.com VenturePark.ca Subscribe to The Giant Thinkers Podcast on iTunes.     Want to know the most productive tool that has helped me accelerate my progress? It's the Five-Minute Journal; the simplest, most effective thing you can do everyday to be happier. It's a physical journal that gives you a positive quote, followed by three questions you answer in the morning and two questions to answer in the evening before bed. It basically anchors your mind in a positively focused, intentional and grateful mindset, in less than 5 minutes a day. Grab yours here: GiantThinkers.com/fiveminutejournal  

Originally aired: Dec 2, 2020 Tony Chapman is one of the youngest individuals inducted into the Marketing Hall of Legends, a testament to a storied career in the ad agency world.  Tony has spoken around the globe on all topics related to marketing, advertising, and branding.  In this EP, we cover the latest Forbes global brand rankings; we also discuss the latest trends in retail; the importance of attention, and selling into "moments"; #Bezos, and more. 

Seth Godin discusses the value of customer service. Episode 133: What is Customer Service For by Seth Godin on Creating A Loyal Customer Environment Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2015/03/what-is-customer-service-for/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group For three months free with Gusto, to gusto.com/​osd​ Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Seth Godin discusses the value of customer service. Episode 133: What is Customer Service For by Seth Godin on Creating A Loyal Customer Environment Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2015/03/what-is-customer-service-for/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group For three months free with Gusto, to gusto.com/​osd​ Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

SETH GODIN is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip  and Purple Cow. His latest book, This Is Marketing, was an instant bestseller around the world.In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken his powerful Akimbo workshops, including the altMBA and The Marketing Seminar.In this episode, the subject is Social Health, “Contributing to Community”. Seth and I discuss how we are capable of doing our best work - work that matters - to create meaningful change in our communities, thereby creating a healthier society.Resources:https://www.akimbo.link/https://www.akimbo.com/ Music:The YOGI MD Podcast Theme Music by Lisette Kelly (bass and guitar), Maya Bishop (vocals), & Nadine Kelly (percussion); Produced by Tim Buell.

Seth is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the Marketing Hall of Fame. His newest book is The Practice: Shipping Creative Work. Top 3 Value Bombs: 1. Being generous is to charge somebody to do what you do and give more than expected. 2. Once you accept that attitudes are skills, you can learn a new attitude the same way you can learn anything else. 3. Please do not waste it: the leverage, the trust, the benefit of the doubt, the opportunity. Get Seth's book on Amazon - The Practice: Shipping Creative Work Sponsors: Thinkific: Join Thinkific’s first ever 5-day Course Challenge and walk away with a complete blueprint for your online course that you’ll be ready to put into action! Sign-up for this FREE challenge today at Thinkific.com/fire! Thrivetime Show: Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!

Seth Godin discusses scarcity in his first post with OSD. Episode 072: Scarcity by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/07/scarcity/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group and Join the Ol' Family to get your Free Gifts! For three months free with Gusto, to gusto.com/​osd​ Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Seth Godin discusses scarcity in his first post with OSD. Episode 072: Scarcity by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/07/scarcity/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group and Join the Ol' Family to get your Free Gifts! For three months free with Gusto, to gusto.com/​osd​ Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Seth Godin (@thisissethsblog) is an entrepreneur, a teacher, a Marketing Hall of Fame inductee, a daily blogger, the host of the Akimbo podcast, and the author of 20 (or so) international bestsellers. His latest is The Practice: Shipping Creative Work. What We Discuss with Seth Godin: Why trust is really the heartbeat of the creative process. Why writer's block is a myth. What's a success trap, and why do creators fall into them? What can we do when what we do is never enough to make us happy? How regularly asking yourself the question "What would I do if I knew I could not fail?" might just help you divorce yourself from outcome dependence. And much more... Full show notes and resources can be found here: jordanharbinger.com/445 Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Sign up to the bookmark newsletter: https://mailchi.mp/1119b1358a84/thebookmark   About the Book The Practice Creative work doesn’t come with a guarantee. But there is a pattern to who succeeds and who doesn’t. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer’s block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you’re a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you’ve been seeking to share all along. With this book as your guide, you’ll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy. Source: https://www.amazon.com/ Buy the book from The Book Depository - https://www.bookdepository.com/The-Practice/9780593328972/?a_aid=stephsbookshelf Would you like to take better notes from the books you read?  Get your copy of Archley's beautiful book journal, the Book of Books here: https://www.archleys.com/?ref=JamVyS-U4mVR   About the Author Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He’s a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing “seth” into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.   LINKS Previous Seth Godin books covered on the podcast Seth on Tim Ferriss talking about The Practice https://tim.blog/2020/10/26/seth-godin-the-practice/  Seth on Tim Ferriss talking about how how he manages his life, rules, principles and obsessions: https://tim.blog/2016/02/10/seth-godin/    BIG IDEA 1 (6:02) – Build a practice. Build a practice of your work, and practice it everyday with the mindset of a professional. Practice it even when you don’t know what the result will be. Success or good results are not guaranteed but it doesn’t mean we shouldn’t work towards it on a daily basis. We need to show up.  Seth doesn’t believe in writer’s block. He believes that inspiration doesn’t show up unless we do. We have to turn up professionally, take things seriously on a daily basis, and that momentum and practice will avoid us feeling stuck. We need to start with a problem that we need to solve and then find out what the answer is. Without having an assertion or point of view we won’t do anything.  By putting creative work out on a schedule, things like writer’s block don’t have time to exist, because we are showing up. BIG IDEA 2 (8:16) – Don’t be a hack. It’s not just about empathy or deeply knowing your customer but knowing WHO you’re even aiming to create value for. Because if you aim for the masses, you lose your point of view, your authenticity and quickly become a hack. So you need to know what market you’re in. You need to have a voice. You need to constantly ask who it is you’re creating for, and what will help your work become more appropriate for your audience. Don’t be a hack, know who you’re talking to and don’t worry about the rest.  BIG IDEA 3 (10:24) – Be generous. Worry less about what other people think. Many of us allow our output or work to define us, meaning that any criticism of our work becomes a criticism of us personally. We need to become like lifeguards, they are not worried about what others think or say or worry about imposter syndrome when they jump into the ocean to save someone. They just do the work they need to do and do it in a generous way. It is also about not hiding yourself because you will miss the opportunity to be generous. We need to embrace discomfort, show up and do the difficult work. Just put yourself out there so others can benefit.   LINKS Also listen to Whatcha Gonna do With That Duck: Just keep shippin’ Seth on Tim Ferriss talking about The Practice https://tim.blog/2020/10/26/seth-godin-the-practice/  Seth on Tim Ferriss talking about how how he manages his life, rules, principles and obsessions: https://tim.blog/2016/02/10/seth-godin/    Music By: Is It Hip Hop by LightBeats Let’s Connect LinkedIn: www.linkedin.com/in/steph-clarke Instagram: @stephsbizbookshelf Enjoying the show? Please hit subscribe so you don’t miss an episode and leave a review on iTunes to help others find us. See omnystudio.com/listener for privacy information.

Tony Chapman is one of the youngest individuals inducted into the Marketing Hall of Legends, a testament to a storied career in the ad-agency world.  Tony has spoken around the globe on all topics related to marketing, advertising, and branding.  In this EP, we cover the latest Forbes global brand rankings; we also discuss the latest trends in retail; the importance of attention, and selling into "moments"; #Bezos, and more.  EP Sponsor: Bruush https://bruush.com/ - use the code  E215 for a 15% discount

#287: Seth Godin is the author of 19 bestselling books on mastery, creativity, business and marketing. His books have been translated into 35 languages, and one of his books was the top bestselling marketing book of the last decade. He’s an inductee to the Marketing Hall of Fame (yes, it exists). Seth joins us today to talk about creativity, the importance of practice, and how to overcome your limiting ideas. For more information, visit the show notes at https://affordanything.com/episode287

What is marketing? It's anything you do to interact with the market; and while many think marketers are also advertisers, they're not! Today's guest is Seth Godin -- he is an entrepreneur, author, speaker, Direct Marketing Hall of Fame and Marketing Hall of Fame inductee. This dynamic interview addresses the 3 steps that will take your marketing campaign to the next level, how to overcome creative road blocks and why consistency is better than authority. We also talk about Seth's new book (and one of 20 best-sellers in a row), The PRACTICE: Shipping Creative Work. Connect with Seth: https://www.sethgodin.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you create work that matters and makes a difference? Seth Godin, bestselling author, entrepreneur, blogger, teacher, and Marketing Hall of Famer is back to guide you through the pinnacle lessons of his newest book, The Practice. He teaches you how to trust your inner voice, embrace the practice, ship creative work without the need to be perfect, start telling your story, and serve with generosity. - Get Seth Godin's new book, The Practice http://trustyourself.com/ - Listen to Seth's podcast, Akimbo at https://www.akimbo.link/ - More info on Seth, Akimbo and his workshops at https://akimbo.com/ - Read Seth's blog by searching "Seth" on your preferred search engine - Listen to Seth's previous episodes on Don't Keep Your Day Job! https://bit.ly/2TYtZdW and https://bit.ly/34WEpkI

“What it means to have a practice is that you show up tomorrow even if it didn’t work today.”That is what Seth Godin, entrepreneur, best-selling author, guru, and marketing hall of famer, has to say about The Practice, his methodology on finding your true voice. The Practice is not about making art, writing a book, or working as a manager. It is about being an artist, a writer, and a leader. What is it that separates those who have creative hobbies and those who fully embrace their creativity? It is the work and not the outcome. It is finding and listening to the uninhibited inner genius. It is being generous and it is moving forward without guarantees. And it is about giving yourself the grace and forgiveness to be unsure, to feel like an imposter, and to fail. Because once you start The Practice, it doesn’t become easier, it becomes normal. About the Guest:Seth Godin is an author, entrepreneur and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). By focusing on everything from effective marketing and leadership, to the spread of ideas and change, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.About The Practice:Seth Godin’s new book launches today, November 3rd, 2020.This elegant little book will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.Finding Seth Godin: Buy his book: The PracticeWebsite: https://www.sethgodin.com/ Blog: https://seths.blog/ Twitter: @ThisIsSethsBlog Listen to his podcast: Akimbo: A Podcast from Seth GodinCheck out his Akimbo Workshops: https://www.akimbo.com/ To inquire about my coaching program opportunity visit https://mentorship.heathermonahan.com/ Review this podcast on Apple Podcast using this

As Chief Marketing Officer, Susan Vitale is responsible for the iCIMS brand and driving company growth. Vitale joined iCIMS in 2005 and has helped build iCIMS to become the world's leading talent cloud company that empowers organizations to attract, engage, hire, and advance the right talent. Actively involved in the HR technology community, Vitale regularly speaks on talent best practices and technology trends. She built her career at iCIMS and is a member of several mentorship groups that provide career advice to young professionals, as well as communities of women leaders. Vitale has twice been recognized as a Stevie Award winner for Women in Business, was included on the Marketing Hall of Femme, and is one NJBIZ's Best 50 Women in Business. She holds a bachelor's degree from Lehigh University. On this episode, we discuss the iCIMS brand refresh journey. Topics: - Branding vs Marketing vs PR - How to discover your brand identity - Keys to refreshing your brand - Empathy and continuous innovation To learn more about iCIMS and iCIMS' Talent Cloud, a unified, AI-powered platform that empowers employers to attract, engage, hire, and advance the right talent that builds a diverse, winning workforce, visit www.icims.com Connect with Susan: Linkedin | Twitter  

Bestseller Seth Godin has unlocked the secrets to finding mindfulness as a writer. Through various publications, workshops, and podcasts, he sheds light on mental concepts often overlooked in pursuit of a professional career and preaches the ideas of beating resistance, accepting genre, disregarding authenticity, and choosing passion rather than chasing it. Seth is a renowned author and entrepreneur with nineteen bestselling books and guides, an internationally recognized blog, and a spot in the Marketing Hall of Fame. His latest book, The Practice: Shipping Creative Work, will be available tomorrow.From Amazon.com:Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins. Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.In this episode, you’ll discover:How Seth beats resistanceWhy to choose passion rather than chase itThe importance of defining your genreWhy authenticity is a lieHow to push through “the dip”Links:J. D. Barker - http://jdbarker.com/J. Thorn - https://theauthorlife.com/Seth Godin - https://www.sethgodin.com/The Practice: Shipping Creative Work by Seth Godin - https://mybook.to/thepracticePurple Cow: Transform Your Business by Being Remarkable by Seth Godin - https://mybook.to/purplecowThis Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin - https://mybook.to/thisismarketingMusic by Nicorus - https://cctrax.com/nicorus/dust-to-dust-ep Voice Over by Rick Ganley - http://www.nhpr.com and recorded at Mill Pond Studio - http://www.millpondstudio.comContact - https://writersinkpodcast.com/contact/ “Muggable” quote by Harley Christensen - https://www.mischievousmalamute.com/*Full disclosure: Some of the links are affiliate links. See acast.com/privacy for privacy and opt-out information.

Episode 130 features Seth Godin, Author of 19 best-selling books, and his new book The Practice: Shipping Creative Work covers intentional action (a better way to discuss ‘design thinking’), writer’s block (there’s no such thing), and criticism (most of it comes from fear and should be regarded with kindness). It helps people understand genre (not at all like ‘generic’) and the trap of becoming a hack (we must not sacrifice our standards simply to be heard).Find Seth Online:Website: https://seths.blog/New Book: The Practice: Shipping Creative Work - Link to buy -> https://geni.us/kD6UWdpAbout SethHi. I’m Seth Godin. I’m a teacher, and I do projects.For more than thirty years, I’ve been trying to turn on lights, inspire people, and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.I’ve spent most of my professional life as a writer. I’ve published 19 bestselling books. These books are a great way to go deep into a concept, and I think many of them stand the test of time.Along the way, I’ve found countless detours, interesting projects designed to inspire and entertain you as you continue to do your work.My latest book is called THIS IS MARKETING. It’s a bestseller.The one before that was called Your Turn. It’s illustrated and shareable and provocative. I hope you’ll invest a few minutes to see what you’ve been missing.In 2015, I created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life.More than 60,000 people have taken my online courses, including The Marketing Seminar and several on Udemy.I’m in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.You can read my free ebooks on the placebo effect and education. And there are five TED talks.Go, make a ruckus.........Follow the Just Get Started Podcast on Instagram at @justgetstartedpodcast or Facebook https://www.facebook.com/justgetstartedpodcast and to learn more about me and what’s going on in my world check out https://www.brianondrako.com/now/ or find me on Instagram at @brianondrako or twitter @brianondrako As always, I’d appreciate a 5-star review on Apple Podcasts if you believe I’ve earned it. -> Leave a Review See acast.com/privacy for privacy and opt-out information.

Mama Mia, today on the show we are joined by Seth Godin. This is perhaps one of the biggest coups we’ve had on the show. Seth is a giant of reason, of intellect and of knowhow. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn. Seth’s most recent book This is Marketing, is now joined by his even newer book: ‘The Practise’ which you can buy here: https://amzn.to/3mEq5TR Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).  In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. In this episode, we discuss the myth of passion, professionalism, creativity and excellence. I hope you enjoy this conversation with a titan of the business world - Seth Godin. Links: https://www.youtube.com/c/FreedomPact (video interviews) https://freedompact.co.uk/newsletter (Healthy, Wealthy & Wise Newsletter) https://instagram.com/freedompact https://www.akimbo.com https://www.sethgodin.com https://seths.blog

If you don’t know who Seth Godin is, just type “Seth” into Google or DuckDuckGo. The first entry will lead you to his blog, where he writes—every day—about marketing, design, writing, how being a better human will make you better at your job. Once you’ve started to read his blog, you’ll probably be hungry for more of his wisdom. He’s written over eighteen bestselling books on business and marketing, including Linchpin, Purple Cow, and The Dip. We’ve been following Seth for a long time, and his writing and speaking have influenced how we think about creating and marketing products. So it was a huge honor to have him on our show, where we spoke about subjects ranging from how to take risks in your career, to why being creative is an act of generosity, to the idea of “creative destruction.” We hope you enjoy our conversation with Seth as much as we did, and after you finish, we encourage you to go make a ruckus.   Takeaways: Why the counterintuitive idea of “surplus” means that, despite everything going on in the world, we all have access to more resources than the last King of France did. Why writing is often the best starting point for almost any type of creative work. Why a company is more like an organism than an organization   Bio Seth is an entrepreneur, best-selling author, speaker and teacher. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth created the altMBA and Marketing Seminar to transform online education and help people connect with their audience.

Seth Godin is one of the world’s most respected business and marketing visionaries. A member of the Marketing Hall of Fame, Seth is the author of 19 bestselling books, the creator of one of the world’s most popular blogs, and the founder of the altMBA and The Marketing Seminar, which have transformed thousands of lives.

Okay, so do you stand out in your niche? I mean really, do your customers see you as the best choice? And how are you distinguishing yourself from everyone else who's looking to serve your customers? We're going to talk about that on today's Mindshare Mindcast with our guest, Scott McKain, a globally recognized authority on how organizations and professionals like you can create distinction to stand out, attract, and keep customers in this hypercompetitive marketplace. Scott's recent book, Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction, was recently named on Forbes as a top 10 best business book for 2018. Another one of Scott's books, Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business, was named by 30 major news organizations including the Miami Herald as one of the 10 best business books of the year. In fact, Scott is frequently quoted in USA Today, The New York Times, Wall Street Journal, and the International Herald Tribune, to name a few. His commentaries were syndicated weekly for over a decade to 80 television stations in the US, Canada, and Australia. This guy has no free time, clearly. You'll love the interview with Scott. He's unique and his ability to captivate with his speaking style has earned invitations to present his unique gifts from celebrities like Arnold Schwarzenegger, who booked him for a presentation at the White House, which the President was in the audience, to even playing a villain in a Werner Herzog movie. We've got to talk about that. Roger Ebert actually considered it one of the 50 greatest movies in the history of cinema. Oh my God. Well, because of his success and helping some of the world's most distinctive brands - these are companies like Apple, SAP, Merrill Lynch, BMW, Cisco, Fidelity. You recognize the brands ... hundreds more. Scott was honored with the induction into the Sales and Marketing Hall of Fame alongside other fellow visionary leaders like Zig Ziglar, previous guest Seth Godin, and Dale Carnegie, and also into the Professional Speakers Hall of Fame. I feel like I'm talking to an all-star. This is going to be awesome. You're with us today, Scott. Welcome to the Mindshare Mindcast.

What would it look like for you to pitch a winery on Dragon's Den versus The Big Decision? What are the creative similarities between writing a book and making a wine? What's the difference between being financially versus creatively invested in a company? What are the three pillars of principled persuasion in business and life? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Arlene Dickinson, one of Canada’s top entrepreneurs who has had phenomenal success in many fields, from television to books and consultancy to consumer products.   Highlights How can you use the three pillars of principled persuasion? What huge advantage do women have as entrepreneurs? Why is it especially important to take yourself seriously as a young woman in business? What would it look like for you to pitch a winery on Dragon's Den versus The Big Decision? How can the Canadian wine industry market itself more effectively? How do Arlene's products afford you access to small indulgences? What would Kevin O'Leary be like as a wine? Can you make any parallels between the creative processes of writing a book and making a wine? Would you see a contrast between how men and women buy wine? What's the difference when you are financially versus creatively invested in a company? Why did Arlene choose to start with a Cabernet blend for Persuasion? What can you expect from the Persuasion tasting profile? What broad differences has Arlene observed in how men and women present themselves in business? Why does Arlene believe her biggest influence in business didn't come from a mentor? How did Arlene learn about high-end wine? Which parts of the wine world are Arlene's favourite?   About Arlene Dickinson Arlene Dickinson is the General Partner of District Ventures Capital, a venture capital fund focused on helping market, fund and grow entrepreneurs and their companies, in the food and health space. She is a three-time best-selling author and accomplished public speaker. Dickinson is widely recognized for her role as a Dragon/Venture Capitalist for over 12 seasons on the multi-award-winning television series, Dragons Den. Ms. Dickinson’s leadership has been recognized many times, including Canada’s Most Powerful Women Top 100 Hall of Fame, the Pinnacle Award for Entrepreneurial Excellence, as well as PROFIT and Chatelaine’s Top 100 Women Business Owners. She is a Marketing Hall of Legends inductee and a proud recipient of the Queen Elizabeth Diamond Jubilee Award. Dickinson has served for many years as an Honourary Captain in the Royal Canadian Navy. She sits on several public and private boards and is actively involved in supporting the community and country.         To learn more about the resources mentioned in this episode, visit the https://www.nataliemaclean.com/94.

Dave Kurlan is a Top-Rated Keynote Speaker at conferences like Inc. Magazine's Conference for Growing the Company, Sales & Marketing Management Magazine Conference, Fortune Sales & Marketing Summit, Inbound, and hundreds of industry conferences and events. Featured in countless newspapers, magazines, radio shows, and television programs. Baseline Selling was his best-selling book and his Award-winning Blog has won dozens of awards and he has published more than 1,800 articles there. He was inducted into the Sales & Marketing Hall of Fame in 2012.

Seth Godin (@ThisIsSethsBlog) is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. His latest book, This Is Marketing, was an instant bestseller around the world.In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken his powerful Akimbo workshops, including the altMBA and The Marketing Seminar.Join our new Growth Mindset University group on Facebook and meet other listeners: https://www.facebook.com/groups/growthmindsetuniversityThis episode is sponsored by Tonor Microphones.

Welcome to the What's Next! podcast with Tiffani Bova.   This week I am thrilled to bring you our third What’s Next! Bonus Episode with the incomparable Seth Godin! For this special episode, I'm sharing my recent LinkedIn Live chat with the best-selling author of Purple Cow: Transform Your Business by Being Remarkable!  Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.  In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well.    THIS EPISODE IS PERFECT FOR… everyone! Also, anyone interested in or working in marketing, as well as anyone working in or around education and/or who is concerned with their children’s education.    TODAY’S MAIN MESSAGE… Would we miss you if you didn’t show up? Life is too short to work on things that don’t matter! Let’s talk about impact and being remarkable, let’s find the things that are worth our time, let’s introduce truth and true value into the marketing industrial complex! People should show up like people–it’s been in short supply... Life shouldn’t be a race to get the most zeros on your electronic ledger. So, how are you going to show up as a human for other humans? Seth also takes this time to talk about the democratization of education and how the virtual and modern classroom could stand to be flipped and reimagined for true innovation and improved impact!    WHAT  I  LOVE  MOST… Seth Godin! How kind and generous Seth is with his time and knowledge!    Running time: 34:36      Subscribe on iTunes      Find Tiffani on social:   Facebook   Twitter   LinkedIn   Instagram      Find Seth online:   Seth’s Blog  LinkedIn   Facebook   Instagram   Twitter     Akimbo Podcast  THIS IS MARKETING Book 

In this episode of Contractor Radio, we will be talking with Sales Performance Expert, Dave Kurlan, the founder of Objective Management Group. Dave has not only created the most accurate sales skill and talent assessment ever but he is a master in the art of sales. Dave was inducted into the Sales and Marketing Hall of Fame in 2012!A Top-Rated Keynote Speaker at conferences like Inc. Magazine's Conference for Growing the Company, Sales & Marketing Management Magazine Conference, Fortune Sales & Marketing Summit, Inbound, and hundreds of industry conferences and events.Author of the best selling book, "Baseline Selling" and dozens of other accolades as an author, blogger, and just about everything on sales performance.2:04 Introduction10:45 Introverted Salespeople vs Extroverted Salespeople17:05 Will to Sell, Desire, and Motivation24:54 Sales DNA and Selling Competencies32:23 Door-to-Door Selling, Relationship Building, and Qualifying40:20 Objection Defeating Questions and The "I Need to Think About It" Objection43:15 Assessment Accuracy 46:25 Get in touch with Dave: http://www.omghub.com/salesdevelopmentblog47:30 What is Your Greatest Achievement?50:36 How Do You Want to Be Remembered?

Hey everybody. Welcome to this week's episode of the Mindshare Mindcast. Today, we have got somebody I have looked up to for years, Seth Godin. He's the bestselling author of 19 bestselling books that have been translated into more than 35 languages. He's also the founder of the AltMBA and The Marketing Seminar. These are online workshops that have transformed the work of thousands of people. Seth writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all changing everything - the way you think about everything. If you love marketing like we do, you might already be familiar with his books: Linchpin, Tribes, The Dip, and Purple Cow. Seth's latest book, This is Marketing, was an instant worldwide bestseller. In addition to writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog, which you can find just by typing Seth in Google (that's how ubiquitous it is) is one of the most popular in the world, and in 2018 Seth was inducted in the Marketing Hall of Fame. Shocker there. More than 10,000 people have taken his powerful workshops including the AltMBA and The Marketing Seminar. JJ and I are both huge fans, big followers. So honored that you’d spend some time with us today, Seth. Welcome to the Mindshare Mindcast.

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. More places you can find Seth: Twitter - @ThisIsSethsBlog Instagram - @sethgodin Facebook - Seth Godin Website - https://www.sethgodin.com/

Tony Chapman won a multi-million dollar agency pitch with 40 pictures and a monologue. I was there to witness it, and ever since, have marveled at this marketing guru who is also one of Canada's leading communication experts and one of the youngest members inducted into the Marketing Hall of Legends (2008). In this episode, Tony and I discuss the best ways to succeed, whether you are a large multinational or a small, local entrepreneur. Some of Tony's most important pieces of advice resonate across all verticals and businesses. He has many insights and thoughts on culture, the role of digital, and which brands are winning in today's world competing for customers and their constant attention.Some highlights of Tony's advice include:"Stop telling your story, become part of theirs" "Give the customer more of what matters to them, their life, their livelihood, their family, and do it with less friction""I think you can, especially with digital nowadays, have an incredibly purposeful career that will bring profit to you versus a profitable career that lacks purpose"Listen in to Tony Chapman as he shares his stories and opinions as an authority on how to build brands and sell strategically and profitably in today's volatile marketplace. Then, listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don't hesitate to let me know.

This week on Remarkable People, Guy Kawasaki interviews David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet, a global marketing and branding consultancy. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing.

Chris Ryan and Reese Harris have known each other for years. I was lucky enough to get them both in the studio (2019) to talk about “brand equity” and so much more. We covered these topics in our conversation: Where Chris and Reese Met Brian Wilson’s movie Love and Mercy Tom Grant Jeune et Jolie's sound system Rhythm and Roots Concert Series in Tucson, AZ The band Calexico in Tucson, AZ KCXI Radio in Tucson, AZ Reese’s website Ree-Source.com What is branding? Examples of “genericized” brands: How Kleenex, Jacuzzi, and other big brands became generic names Andres Mendoza Pena - branding expert @ A.T. Kearney The brand has to create or reshape a category or product type The brand cannot be bigger than the product Be 1st or Be The Best Social Media and Privacy Brand Equity Dawn Herscher from Elegant Word (TEDx) Simon Sinek’s Start With Why TED talk Lee Clow 2018 Marketing Hall of Fame Inductee Tim Ferriss TED talk The Psychedelic Salon Gary Vaynerchuk Ken Nordine - Word Jazz 3 Video Simon Sinek’s Most Leaders Don't Even Know the Game They're In Culture devourers strategy Reese and Chris’s recommendations and top tips Guest Contact Information Reese HarrisRee-Source.com Chris RyanRyan Video Productions  "Branded" Podcast Contact Info John BiethanContact the show ALL MAVEN a Full-service Digital & Creative Agency Intro/Outtro music credit Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

The Coronavirus has presented Canadian businesses with unprecedented challenges. There is no compass for these uncharted waters. New approaches to customer, supplier and employee engagement require consideration and businesses underlying “operating systems” need to be updated and re-written. In this episode, Tony Chapman a luminary of Canada’ Marketing Hall of Legends (2008) discusses these challenges with two fellow CMHOL Legend inductees, David Kincaid (2013) and Ken Wong (2006). Together they explore effective leadership through adversity and possible solutions Canadian businesses, in particular small businesses, need to consider as they manage through these uncertain times. Organizational culture during Coronavirus (03:18) During these unprecedented times, organizations are afforded an opportunity to step back and reappraise their cultures. David shares his points of view on culture as a driver for business transformation - “..culture acts as an enabler to creating competitive advantage.” Recovery - big box vs small business (06:52) Ken believes price will be the key lever for large enterprises in their recovery strategies. However, small to medium businesses can’t compete on this basis and need to find what’s in their wheelhouse. During this time it will be clear which businesses have true relationships with their customers. CEO’s challenges (09:21) CEO’s are facing numerous challenges in this environment. Maintaining profit, managing costs, narrowing their focus on what matters most, and doing enough to preserve today so when the times come they can rebuild. Ken and David share their insights and advise to CEO’s - take the time to plan & widen your focus. Advice for small/medium business (13:45) Truly understand what business you are in and identify what problem you will solve for your customers. Engaging with suppliers, key customers and local business associations to be part of the conversation is also key to addressing these challenges. David highlights the potential impact of e-commerce could have on small business. Advice to leaders (18:54) During these trying and uncertain times, what level of transparency is required from leaders? The panel provides their guidance highlighting the need to engage frontline staff - as they influence customer satisfaction - and engaging with team members at all levels to understand how things have changed and how this has impacted customers motivations. Getting your house in order (22:23) Creating a safe environment for consumers through rigours sanitation protocols and communicating this to your consumers is critical to establishing trust with your consumers. Communicate, communicate, communicate! Closing (25:21) Tony Chapman shares his insights and learnings: - Know what business you’re actually in, where you add value and why you matter. - Understanding what lane you are in - focus on the things you can stand for - Communication and transparency is critical when you're dealing with customers, employees and suppliers - we’re all in this together   Links and References Ken Wong - https://www.linkedin.com/in/ken-wong-4453892 David Kincaid - https://www.linkedin.com/in/david-kincaid-125b851 CMHOL - https://www.amamarketinghalloflegends.ca AMA Toronto - https://www.ama-toronto.com/ Zellers - https://en.wikipedia.org/wiki/Zellers Galen Weston - https://en.wikipedia.org/wiki/Galen_Weston Loblaws - https://www.loblaws.ca Harvard Business Review - https://hbr.org Costco - https://www.costco.ca Tom Peters - https://tompeters.com Follow Tony Chapman Website - https://tonychapmanreactions.com Twitter - https://twitter.com/TonyChapman Linkedin - https://www.linkedin.com/in/tonychapmanreactions/   About Canada’s Marketing Hall of Legends (CMHOL) Founded in 2004, Canada’s Marketing Hall of Legends honours Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing. The award, created to spotlight the stories, people and brands behind Canada’s greatest marketing successes, recognizes a noteworthy body of work and a lifetime of achievements. Nominations for induction are held annually. An independent selection committee of top marketing professionals evaluates each year’s list of nominees. Contact: Xzavier - xzavier.ramphal@ama-toronto.com About AMA Toronto
 The Toronto Chapter of the American Marketing Association (AMA) is a not-for-profit community of volunteer marketers who have been creating opportunities for personal and business growth for more than 60 years in Canada. The AMA, with more than 20,000 members and 70 chapters across North America, is the largest marketing association in the world serving organizations and individuals who practice, teach and study marketing. To learn more about the Toronto chapter of the AMA visit AMA-Toronto.com

Tony Chapman is one of Canada's leading communication experts. The media has labelled him a Marketing Guru and he is an authority on how to build brands, and sell strategically and profitably in today's volatile marketplace. Tony has been at the forefront of pioneering innovative marketing and sales tactics, including social media, and many consider him a trailblazer for the strategies he has deployed to reinvent how companies engage with their consumers and customers and navigate the changing landscape. He has founded and successfully sold two internationally renowned advertising agencies, Communique and Capital C, and co-founded Fresh Intelligence. Tony was the driving force behind such campaigns as Land of Cadbury, Pepsi Pop Life, PepsiCo Wal-Mart USA Growth Strategy, Bridezilla, Kraft Hockeyville, Dove Sleepover for Self Esteem, Sun Life Money for Life and the Nissan Innovation Challenge. His agencies have collectively won over 100 national and international awards including the much-coveted Agency of the Year. Tony has worked with organizations locally and globally, in the private, public and not for profit sectors. Beyond his role as a Founder and CEO, Tony's body of work includes being a host, facilitator, strategic creator, provocative debater, ideator, and keynote speaker at conferences around the world. He is also a noted contributor on television and radio, with weekly appearances on prime time television and radio, and has been featured in documentaries on the CBC, the BBC and Australian Television. Passionate, provocative, opinionated and relevant, with an engaging personality, he speaks on a range of issues including consumerism, business strategy, politics, the economy, as well as branding and marketing. He is a mentor who shares his knowledge with students and invests in the next generation of media entrepreneurs. A visionary and builder, Tony's cumulative contributions to the industry over three decades were recognized when he was inducted as one of the youngest members into the Marketing Hall of Legends (2008).

Seth Godin is een grote naam in de marketingwereld. In 2009 plaatste Time zijn blog in de top 25 van de beste blogs. De Amerikaanse ondernemer behoort sinds 2018 tot de American Marketing Association’s Marketing Hall of Fame en schreef al 19 boeken. Straffe cijfers, maar ik wilde de persoonlijkheid achter deze goeroe leren kennen. Of ik daarin geslaagd ben? Oordeel zelf maar!

Seth Godin needs no introduction but I am going to give him one anyway. He is the author of 19 books, and over 8,000 blog posts. He’s a pre-eminent name in the world of entrepreneurship and marketing. He has founded several companies including altMBA, The Marketing Seminar, Squidoo, and YoYoDyne which he sold to Yahoo! For US$30M. In 2018, he was inducted into the Marketing Hall of Fame. With such an enormous body of work, it was hard to know where to start preparing for this interview, but I spent our 45 minutes together trying to shine a light on apparently conflicting beliefs. How do we strive for more, while also accepting who we are? Does having a Plan B mean that we don’t go all in on Plan A? Does hiring for culture fit mean that we destroy creativity? We explored questions like these that transcend both life and business, so strap yourself in for some rapid-fire learning with the one, the only, Seth Godin. Topics Discussed: Striving for more versus acceptance of self Having a Plan B versus going all in on Plan A Navigating uncertainty Overcoming rejection and adversity Build an MVP or build something remarkable? How to identify your smallest viable market How to save time for rewarding pursuits Persist or quit in the face of negative feedback? Hire for culture fit or diversity of thought? Does setting up shop in Silicon Valley kill creativity? Why Netflix and Apple don’t make good benchmarks for early-stage entrepreneurs Kevin Kelly’s 1,000 true fans The K12 school system and what’s broken with education Signaling: good signal v bad signal? Why social media followers aren’t real followers Why depriving employees from the ability to make decisions is wrong Show Notes: Web: seths.blog IG: @sethgodin Biz: AltMBA, TheMarketingSeminar Pod: Akimbo.me The Growth Faculty Seminar: SYDNEY 15 May 2020 International Convention Centre 9:00 - 1:15   MELBOURNE 18 May 2020 Melbourne Convention and Exhibition Centre 9:00 - 1:15   Tickets at thegrowthfaculty.com ---------- Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0 Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski Steve's book: www.employeetoentrepreneur.io NEW Facebook group: www.facebook.com/groups/futuresquared/ Watch on YouTube: https://bit.ly/2N77FLx  

On today's episode of All in the Industry®, host Shari Bayer's guest is Mary Rodgers, Director of Marketing Communications for Cuisinart and Waring, where she oversees all consumer communication touch points for the brand portfolio. With more than 20 years of experience in the housewares and tabletop industry, Mary has been with Cuisinart since 1996, and since then has significantly expanded the marketing communications department, while spearheading industry-first initiatives that have given the company even greater stature as an innovative leader. In addition to her commitment to company growth at Cuisinart where she is accountable for a commercial product line with significant annual revenues, Mary finds time to be an active member in numerous community and industry associations, including the Association of National Advertisers, the James Beard Foundation, the International Housewares Association, the International Association of Culinary Processionals, and more. She was recently inducted into Les Dames d' Escoffier International, chosen as a Marketing Hall of Femme Honoree, and was named a top woman in digital by Cynoposis Media. Today's show also features Shari's PR tip, Speed Round, Industry News discussion about the power brokers of NYC dining, and Solo Dining experience at Bread and Salt in Jersey City, NJ. Listen at Heritage Radio Network; subscribe/rate/review our show at iTunes, Stitcher or Spotify. Follow us @allindustry. Thanks for being a part of All in the Industry®! --- We are also thrilled to announce H.O.S.T. SUMMIT + SOCIAL, a new conference for, and about, the hospitality industry, based on our podcast, taking place Monday, January 27, 2020 at The William Vale in Williamsburg, Brooklyn, NYC. H.O.S.T. (Hospitality. Operations. Services. Technology.) will feature hospitality leaders from some of our most popular episodes on intimate panels, one-on-one interviews, industry news discussions, curated lunch conversations, and more! We're proud to have Cuisinart as one of our partners. For information and tickets, visit allintheindustry.com. #hostsummitsocial #host2020 #allin #allindustryPhoto courtesy of Mary Rodgers.All in the Industry is powered by Simplecast.  

“The Wizard of Oz” is one of the most watched films of all time. When a tornado whisks Dorothy and her dog Toto from their Kansas home to the magical Land of Oz, Dorothy has to seek out its wizard to find a way home. Along the way, she makes new friends and encounters all sorts of obstacles — all made delightful by the movie’s iconic original music and use of color, which was groundbreaking at the time. Entrepreneur Seth Godin says the movie made a strong impression on him as a child: Seeing a young person take action inspired him to do the same. “It’s up to us,” he says, “and we could do it if we wanted to.”Seth Godin writes the wildly popular daily, Seth’s Blog. His podcast is Akimbo. He’s the author of many best-selling books, online and in print, including This is Marketing, Purple Cow, The Dip, and Linchpin. In 2018 he was inducted into the Marketing Hall of Fame.Find the transcript at https://onbeing.org/series/this-movie-changed-me/Subscribe to our weekly newsletter at https://onbeing.org/tmcmletter/

We know we need to be generous, and we want to be generous. Seth Godin joins us today and shares a deeper understanding of how we can do that. He also reminds us what people need and don’t need from us as leaders. SETH GODIN is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip  and Purple Cow. His latest book, This Is Marketing, was an instant bestseller around the world. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken his powerful Akimbo workshops, including the altMBA and The Marketing Seminar.   Connect with Seth: www.akimbo.com QUESTIONS ASKED: How can we make deeper connections online? How do we show up consistently even when we don’t feel like it and still be authentic? How do we maintain boundaries when sharing online?   FROM TODAY’s EPISODE: Accepting that not everyone sees things the way you do Breaking down the meaning of “friends” and “followers” Hobbies vs. being a professional How to connect and build trust online Setting up boundaries in a digital world Why authenticity is “a trap”   RESOURCES: UL Academy: https://academy.heatherparady.com/ Join our Private Facebook Group: https://bit.ly/2lPut5A Youtube Channel: https://www.youtube.com/heatherparady

Marketing Hall of Femme presents Women in Marketing

Movies can be whimsical, terrifying, life-altering, culture-changing experiences where the big ideas we take up at “On Being” show up in the heart of our lives. This hour we experience this through seven lives and seven movies — from “The Wizard of Oz” and “Black Panther” to “The Exorcist.” Get out the popcorn for this upcoming flavor of the new season of our On Being Studios podcast “This Movie Changed Me” — a love letter to movies and their power to teach, connect, and transform us. Naomi Alderman is a professor of creative writing at Bath Spa University. Her books include “The Power” and “Disobedience,” which was adapted into a feature film starring Rachel Weisz and Rachel McAdams. She's also a game writer whose work includes the alternate-reality game “Perplex City” and the fitness game “Zombies, Run!” Drew Hammond is an English teacher at Eagan High School in Eagan, Minnesota. He’s also an award-winning public speaking coach, a published playwright, and a former stand-up comedian. He is featured in the documentary “Figures of Speech,” which is out on Netflix. Mark Kermode is the chief film critic for “The Observer,” host of the podcast “Kermode On Film,” and co-host of “Kermode & Mayo's Film Review” on BBC Radio 5 Live. His books on film include “Hatchet Job,” “It’s Only A Movie,” and “How Does It Feel? A Life of Musical Misadventures.” Zahida Sherman is the director of the Multicultural Resource Center at Oberlin College. She was formerly the assistant director of black student success at University of the Pacific. Find her writings on race, gender, and adulthood in “Bustle and Blavity.” Seth Godin writes the wildly popular daily, “Seth’s Blog.” His podcast is “Akimbo.” He’s the author of many best-selling books, online and in print, including “This is Marketing,” “Purple Cow,” “The Dip,” and “Linchpin.” In 2018 he was inducted into the Marketing Hall of Fame.

Seth Godin (@thisissethsblog) is an entrepreneur, a teacher, a Marketing Hall of Fame inductee, a daily blogger, the host of the Akimbo podcast, and the author of 19 international bestsellers. His latest is This Is Marketing: You Can't Be Seen Until You Learn to See. What We Discuss with Seth Godin: Why it's possible to suffer from imposter syndrome simultaneously with entitlement. Why the market for media is so fragmented today, and what it means for content creators, advertisers, and consumers. Why you can trade for attention, but you can't trade for trust. The simple sentence you can use to remind yourself that you're not going to do better work by heeding your one-star reviewers. Why Seth considers the idea of hustling selfish and akin to bullying. And much more... Full show notes and resources can be found here: https://jordanharbinger.com/234 Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! Get two months of Skillshare -- unlimited access to over 18,000 classes in design, business, technology, photography, entrepreneurship, film, writing, and more -- for free at skillshare.com/harbinger! Need custom graphics, logos, or Web design? Access a community of 600,000+ designers by registering at designcrowd.com/jordan and enjoy up to $100 off with The Jordan Harbinger Show bonus offer! Don't let a botched below-the-belt trim snag your summer plans -- Manscaped has precision tools for your family jewels! Go to Manscaped.com and get 20 percent off with free shipping by using code JORDAN at checkout! Better Help offers affordable, online counseling at your convenience. If you're coping with depression, stress, anxiety, addiction, or any number of issues, you're not alone. Talk with a licensed professional therapist for 10 percent off your first month at betterhelp.com/jordan! Saving money on your car insurance is easy with Progressive. It's an average savings of $699 a year for customers who switch and save! Get your quote online at Progressive.com and see how much you could be saving today! Smart Passive Income with Pat Flynn is the podcast where it's all about working hard now so you...

Podcast Notes Key Takeaways One of the biggest failures in life is the failure of inactionWhen something is worth doing, take the risk and go for itThere will always be people who don’t like your productRemember – Not every product is for every personImpostor syndrome is a common occurrence for many, even Seth“If you don’t feel insecure, you’re a psychopath”“When you feel like an impostor, it means you’re on to something”Don’t trade trust for attentionThe most important thing you can teach is the desire to learn“Once you want to learn, the amount of things you can learn goes to infinity” Most Kindle books sell 0 copies a year and the average podcast only has about 145 listeners“The number of people who see what you do is not related to the good that you do”The more you create content for the masses, the more average your content becomes Read the full notes @ podcastnotes.orgSeth Godin (@thisissethsblog) is an entrepreneur, a teacher, a Marketing Hall of Fame inductee, a daily blogger, the host of the Akimbo podcast, and the author of 19 international bestsellers. His latest is This Is Marketing: You Can't Be Seen Until You Learn to See. What We Discuss with Seth Godin: Why it's possible to suffer from imposter syndrome simultaneously with entitlement. Why the market for media is so fragmented today, and what it means for content creators, advertisers, and consumers. Why you can trade for attention, but you can't trade for trust. The simple sentence you can use to remind yourself that you're not going to do better work by heeding your one-star reviewers. Why Seth considers the idea of hustling selfish and akin to bullying. And much more... Full show notes and resources can be found here: https://jordanharbinger.com/234 Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! Get two months of Skillshare -- unlimited access to over 18,000 classes in design, business, technology, photography, entrepreneurship, film, writing, and more -- for free at skillshare.com/harbinger! Need custom graphics, logos, or Web design? Access a community of 600,000+ designers by registering at designcrowd.com/jordan and enjoy up to $100 off with The Jordan Harbinger Show bonus offer! Don't let a botched below-the-belt trim snag your summer plans -- Manscaped has precision tools for your family jewels! Go to Manscaped.com and get 20 percent off with free shipping by using code JORDAN at checkout! Better Help offers affordable, online counseling at your convenience. If you're coping with depression, stress, anxiety, addiction, or any number of issues, you're not alone. Talk with a licensed professional therapist for 10 percent off your first month at betterhelp.com/jordan! Saving money on your car insurance is easy with Progressive. It's an average savings of $699 a year for customers who switch and save! Get your quote online at Progressive.com and see how much you could be saving today! Smart Passive Income with Pat Flynn is the podcast where it's all about working hard now so you...

It's Pro Football Hall of Fame enshrinement weekend here in Canton, and businesses all over town are hoping to bring in some extra business because of it. But how? This week we talk about how companies can rally around local community events and use them as marketing fodder to drive foot traffic.

In 2018, Unilever brands that took action to support positive change for people and the planet grew 69 percent faster than the rest of the business. They also delivered 75 percent of the company’s growth. Jim Stengel, a former global marketing officer at P&G and a member of the Marketing Hall of Fame, knows all about the power of purpose. In this episode of Beyond Profit, Stengel, president and CEO of The Jim Stengel Company, discusses life at P&G, why purpose isn’t easy, the missing piece of the purpose puzzle, and much more.

Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit. Lindsay is the mastermind of ONWARD, Yext’s award-winning annual flagship conference. In 2018, ONWARD brought together nearly 6,000 in-person attendees and over 1,000 virtual ones. Lindsay is a Salesforce alum and was named to the 2018 list of DMN’s Marketing Hall of Femme & Women to Watch. IN-PERSON tells the stories behind the world's most daring events and the people who make them happen.

About the Author Seth Godin is an Author, Entrepreneur and Most of All, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Source: https://www.sethgodin.com/ Click here to buy on The Book Depository https://www.bookdepository.com/Whatcha-Gonna-Do-With-That-Duck-/9781591846093/?a_aid=stephsbookshelf About the Book ‘Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue’. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: A marketing lesson from the Apocalypse  No, everything is not going to be okay  Organized bravery  Choose your customers, choose your future Paying attention to the attention economy  Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.   Made for dipping into again and again, Whatcha Gonna Do with That Duck? is a classic for fans both old and new. Source: https://www.goodreads.com/book/show/15843039-whatcha-gonna-do-with-that-duck BIG IDEA 1 (5:03) – Just ship. Moving past the idea of perfectionism – this is progress not perfection. This is about putting things out that are not done or perfect. Seth Goding’s altMBA course teaches the idea that every 48-72 hours you should ship something or move forward even if you are not 100% happy with that product as it is. He is a big advocate of minimum viable product. It’s about just getting things done, learning and moving as you go. He also said that it’s the process that is important and not necessarily a perfect finished product. This is also about doing the work and getting things done. It’s about putting things out into the world and getting better. Every single day for many years Seth has been posting and writing every single day, shipping and getting things out even if it’s just a couple of lines.  BIG IDEA 2 (7:07) – Be human, be different. This idea is focused on connection and caring. It is about understanding who you’re talking to and what change do they want to see in themselves. It’s getting so close to your customers and finding out what matters to them or what does not matters to them. What do they like about themselves, the situation, the product or the service, whatever it is that you’re marketing. It’s about standing out and being remarkable. He is very big in challenging the status quo – especially in education. You can see it clearly in all of his content as he challenges the way that we are taught not just in education but also in organizations. He sees that a lot of potential not being tapped into because we are so busy adhering to the rules. Many organizations are not designed to allow people to do what they could do and be remarkable. This can come from the brand perspective by using your brain to stand out or your product and services. This way you can create differentiation with your customers, create tribes or connections and have an ongoing conversation. BIG IDEA 3 (10:28) – Consistency is key. This links to the idea number one – just ship. All the ideas Seth talks about comes down to the idea of consistency, especially when paired with connection. Getting things done or shipping almost daily, moving forward and getting better. Continuous connection with your customers, tribe and the people around you.  This is also about overcoming the fears. One example is not doing anything because of fear.  Ask yourself; which is the bigger fear, doing something and making a mistake or not doing anything. Consistency is also how you get good and Seth is testament to this by being so well renowned in his field after thirty years of being consistent and getting better. Music By: Soar – Instrumental Version ByJordan Copas   Let’s Connect LinkedIn: www.linkedin.com/in/steph-clarke Instagram: @stephsbizbookshelf Enjoying the show? Please hit subscribe so you don’t miss an episode and leave a review on iTunes to help others find us.

Today, Maria interviews Seth Godin, a Stanford Business School graduate, international bestselling author and host of the Akimbo podcast. Seth has written over 7000 blog posts read by more than a million people and was inducted in the Marketing Hall of Fame in 2018. Seth shares his learning journey that led him to create the Akimbo workshops, a set of online community-based learning spaces that help thousands of people address their fear for change and create meaningful work in our fast-changing world. Production team: Host : Maria Xenidou Producer: Julie-Roxane Krikorian Introduction Voice: David Bourne Contact us: impactlearningpodcast@gmail.com Music credits: Like Lee performed by The Mini Vandals Transition sounds: Swamp Walks performed by Jingle Punks Mentioned in this episode Seth’s Blog Seth's Books Akimbo Workshops The altMBA The Marketing Seminar The Podcasting Fellowship The Akimbo Podcast Listen to this episode and explore: Seth’s childhood (4:17) Seth’s experience at Stanford University (7:18) The Akimbo Workshops (8:52) The importance of seeing the end of the journey before you start (12:04) Addressing the fear of change (16:02) About the generosity in the Akimbo workshops (20:33) Seth’s view on the bigger problems of the world today (23:54)

All businesses have different strategies that work for them. That said, it all boils down to getting customers engaged and increasing profits. What could be the strategy that stands out? It is undoubtedly an emotional connection, and Scott McKain would totally tie in. The bestselling author of ALL Business is Show Business, Scott gives us a sneak peek of what entrepreneurs and business owners can take away from his book to create an impactful strategy that would win the hearts of customers. Having been part of Sales and Marketing Hall of Fame and Professional Speakers Hall of Fame, this legend shows the ropes of the show business philosophy – building an emotional connection with customers, delivering your high concept, and creating an ultimate customer experience. On the side, Scott touches on the power of leading by example and the five factors of an iconic performance. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz

Seth Godin is a teacher, an author, marketing guru, a podcast host and has one of the longest running and revered marketing blogs on the internet. He has written an astonishing 19 bestselling books, most of which have stood the test of time. He’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. In this episode Seth explains: How one bad decision cost him more than $1B dollars Why advertising doesn’t work anymore How to know when facebook sucking you and your money into a vortex Why you need to target the smallest viable audience The purpose of his famous Purple Cow (the answer may surprise you) Why winners quit all the time That his ability to write best selling books is not a gift That if he wanted to tell untruths he could 10x the sales of his workshops The relationship between the Cuban Missile Crisis and the myth of rational choice That the chance of success for a company selling an average product for average price is zero That private 4 year colleges are using tension, fear, and the myth of status to run a really huge scam that is ending now Why parents that know its a scam are still encouraging their kids to go to college Why parents should encourage kids under the age of 8 to participate in acts of non-compliance in service of the community His ideas about the role of schools and parents in a child's education Why Marketing is everything You can contact Seth at:Website: https://www.sethgodin.com/ Podcast:  https://www.akimbo.me/ Please do not hesitate to reach out to me. I’d love to hear your thoughts, comments, and stories, or just make a connection.Email tim@screwthenaysayers.comFacebook- https://www.facebook.com/stnwithtimalison/ Instagram- https://www.instagram.com/screwthenaysayers/ LinkedIn- https://www.linkedin.com/in/tim-alison/ Screw The Naysayers- www.screwthenaysayers.com

Seth Godin needs no introduction, but for those of you who want details, Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2018, he was inducted into the Marketing Hall of Fame. His latest book, This Is Marketing, came out in November 2018. Also, I'm a huge fan. :) If you listened to episode 109, you heard why I love him. In episode 110, Mark Metry and I talk about interviewing him. And now, here he is!  On today's episode, I make a big announcement and we talk about: -how Seth decides what to write and speak about  -how Seth deals with fear when it pops up and what it means -what makes a speaker good and what makes a speaker remarkable -Seth's process for putting a speech together and what he has learned about himself through writing and speaking -parenting wisdom and how it compares to entrepreneurship ...and so much more! Subscribe to Seth's blog here. Watch my mini course, The Five Secrets to Becoming a Paid Speaker here. Get my book, The Secret Life of Speaking Up Prequel: 30 Tiny Speaking Adventures, here.  This episode was sponsored by Speaking School for Women. This online course is for women who want the steps and guidance to becoming a professional speaker and it’s relaunching March 6th. Get on our mailing list to get updates about bonuses and specials during the limited launch period.  We are also sponsored by Told Video: Original, thoughtful storytelling for your brand. Here to help you with your next step in marketing: a meaningful video. Let your story out into the world - get it Told. Learn more at Toldvideo.com. Contact Told before March 1st for 15% off a video project.  

In this powerful interview, globally recognized author Scott McKain shares the secrets behind brands and leaders who go beyond differentiation to become iconic. Does your brand stand out in meaningful ways? Everyone knows iconic brands like Apple, Amazon, and Porsche. They stand out in ways that not only differentiate them from competitors, but make them iconic. But these brands only represent a fraction of those who struggle to make their mark. Is your brand one of them? “Sometimes we need something to shake us up to move us to where we need to be.” -Scott McKain Being different is one thing, but differentiating in ways that have powerful meaning to customers is another thing entirely. It’s not a simple thing that can happen by introducing some gimmick or flashy design. And it’s not something you can come up with by simply researching your competition. It is a delicate and often risky matter with lots of things to consider. In fact, it sends many brands in the wrong direction, and leaves others frozen in sameness. “Familiarity breeds complacency.” -Scott McKain Going beyond differentiation to make your brand iconic is a vexing initiative. But as we love to do on this show, we want to help you crack this code! So we brought in bestselling author Scott McKain to help you understand what really has to come together before transcending that barrier in ways that make your brand a name everyone knows and trusts. “We have to find the strategies that fight these destroyers of differentiation.” -Scott McKain Sharing incredible highlights and spoilers from his new book, Scott uncovers how the most iconic brands bring together all the delicate pieces that matter most to customers to stand out in ways that are simple but powerful. Learn how your culture, your storytelling, and your perspective on the true customer experience can dovetail with the concept of differentiation in ways that get your brand noticed, remembered, and even celebrated! Here are some highlights from the interview: What are the biggest “destroyers of distinction?” [5:00] Scott shares two factors that blind leaders to these challenges, then we discuss great examples of how iconic brands get past them. [9:15] Creating a bold distinction is risky. So, what are some ways to overcome these fears and build confidence, and what should you look out for? [14:20] Spoiler alert! Scott shares generous descriptions of the four cornerstones of distinction from his book. [17:25] How do iconic brands work on being iconic to multiple customer archetypes, and more importantly, staying iconic for repeat business and referrals? [23:38] About our guest Scott McKain is a globally recognized authority on how iconic organizations and professionals create the distinction required to attract and retain customers and employees — and stand out in a hyper-competitive marketplace. His latest book, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction” was recently released to rave reviews. Scott’s expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,”. With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” And of course he is also a member of “Professional Speakers Hall of Fame.” Scott is broadly recognized as one of the most iconic platform presenters in the world — moving his hometown of Crothersville, Indiana to recently announce they are renaming the community’s main street as “Scott McKain Way.” Connect with Scott Twitter LinkedIn Website Special offers and more about Scott’s latest book! Related Content 360Connext® post, Is Your Mission Customer-Focused, or an Empty Promise? Customers That Stick® post, How to Get Your Team to Deliver Consistent Customer Service Episode 301: Will Experience Be Your Difference This Year? Episode 347: Jay Baer, Talk Triggers We’re on C-Suite Radio! Check it out for more great podcasts   Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to some legendary advice about life overall from three legends: Naveen Jain, Seth Godin and David Meltzer.Naveen Jain is a Billionaire and philanthropist driven to solve the world's biggest challenges through innovation. A man who knows no limits, Naveen pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspires others to follow what feels impossible.The founder of Viome, Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace, Naveen sees beyond the current business and technological landscape, creating companies that make a true impact.Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.Dave Meltzer is the CEO of Sports 1 Marketing, one of the world’s leading sports & entertainment marketing agencies, which he co-founded with Hall of Fame Quarterback Warren Moon. Prior to S1M, he was CEO of the world’s first smartphone, the PC-E Phone, and later became CEO of the world’s most notable sports agency, Leigh Steinberg Sports and Entertainment. Dave is an award-winning humanitarian, an international public speaker, best-selling author, and is profiled by national publications such as Forbes, ESPN, Bloomberg, CNBC, Yahoo, SB Nation and Variety. Forbes “Top 10 Keynote Speaker“, award-winning humanitarian, and two-time national best-selling author, with 25 years of experience as an entrepreneur and executive in the legal, technology, sports, and entertainment fields. With expertise across many industry verticals, he is uniquely positioned as a world-renowned thought leader, business strategist and leading humanitarian.Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Creativity by itself doesn't owe you anything. But how can creativity help you be the best leader for your tribe? And what are you even marketing to your tribe in the first place? Seth Godin knows. Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). TED speaker, founder of altMBA, and in May 2018, Seth was also inducted into the Marketing Hall of Fame! Seth joined KiKi L'Italien to discuss creativity for associations in this episode of Association Chat. Please enjoy! #80 SETH GODIN'S MARKETING ADVICE FOR ASSOCIATIONS IN 2019| Seth Godin Guests | Association Chat with KiKi L'Italien

You're listening to the 64th episode of the Humans 2.0 podcast, solo-series, FLOW! I’m recording today’s episode on what I learned from my Seth Godin experience. Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Today, Seth Godin, a 19 time bestselling author and long-time marketer, joins me on In the Trenches. Seth Godin has been featured in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, the Marketing Hall of Fame, and was recently quoted on the TV show "Billions" (which is braggable, so I had to add that). A self- proclaimed teacher, Seth inspires and teaches others how to level-up their life and business.    In today's conversation, we talk about the state of marketing, what is working and what's not, and this critical idea of "the smallest viable audience." Seth and I also dive into some more contentious marketing topics like growth hacking (good or bad), how we can do meaningful work while avoiding the race to the bottom, how to be an agent of change, and more.   Oh, and if you enjoyed today's interview, please do me a favor and share! This podcast spreads through word of mouth alone (I don't advertise). So thank you in advance for your support.   In this broadcast, Seth Godin and I talk about:   Why a Marketer is a change agent The difference between self-publishing books and going through a publisher How Seth shifted from blog writing to book writing Why Seth doesn't market his writing to people but with people The two key characteristics that are important in growing your new business Why growth hacking isn't about shortcuts but something much more important How and why systems thinking and network effects are key in growing your business There are no shortcuts in marketing Why there is power in shifting from writing to grow an audience to writing for an audience Why marketing for the smallest viable audience is a new way to think about succeeding at marketing How to focus on your smallest viable audience and succeed doing it   And much more...   How to connect with Seth Godin Online:   Seth Godin This is Marketing by Seth Godin   Get the Latest Broadcasts of In The Trenches   Subscribe to In The Trenches on iTunes   How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.  

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin has the eyes and ears of marketers throughout the world. He is the writer of the world’s most read marketing blog, and has written several best-selling books on marketing, business and personal development. He is also an entrepreneur and a marketer of significant note, taking his place in the Marketing Hall of Fame, an induction no doubt helped by a stint as Yahoo VP of direct marketing in the 90s. In a wide-ranging interview Godin discusses: Why his advice for young marketers is “Do marketing”. The limitations of 'big data' and why it will only ever lead to incremental gains. What marketers can learn from The Grateful Dead about targeting and segmentation. The battle between good and evil that will define the future of marketing. How marketing helped end the cold war. Why more focus should be on the customer’s purpose and not the company’s.

What story does your marketing tell about you? And why should people care? My name is Christian Rodwell and today I’m talking with Seth Godin. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. In this episode you’ll learn… The difference between a Freelancer and an Entrepreneur 3 common pitfalls that aspiring entrepreneurs face when starting out Seth’s simple definition of what ‘Marketing’ actually means Why one of your goals as a business owner is to become the monopoly in your industry The #1 thing a solopreneur should focus on to build their business Seth’s answer to whether life as an entrepreneur becomes easier or more difficult as time passes Quotes: ‘I am trying very hard to spread a big basket of ideas, and I am lucky enough to be able to teach a million people a day - but those people are the ones that are taking that work to the world’ ‘Marketing is everything we do and how we do it. It’s the story we tell, and mostly it’s the change we seek to make’ ‘If you’re a freelancer but you think you’re an entrepreneur you’re going to be stressed out of your mind’ ‘What you really need to worry about is not failing, it’s almost succeeding’ ‘I had the opposite: it wasn’t ‘take this job and shove it’, it was ‘how do I take this job and replicate this environment for the rest of my life’’ ‘No one cares about your ‘why’. They care about what they think your ‘why’ is’ ‘I think when making important life decisions you better be really clear about your motivation, but marketing is about what we hear - not what you say.’ ‘Human beings are always looking for something that’s worth doing, and avoiding things that they think aren’t worth doing’ ‘That fear that we all have is really getting in the way of what we could be creating’ ‘This whole passive income thing is so ridiculous. How about active income as a result of extraordinary care and effort.’ ‘Do not try to sell to strangers, try to sell to sell to people who already trust you - even if it’s only 5 people’ ‘If you’re not paying Facebook then you’re not a customer, you’re the product - and that’s worth thinking about for a minute’ Links & Resources mentioned in this episode: Seth Godin - This Is Marketing: You Can’t Be Seen Until You Learn To See [Book] Guest Details: Seth Godin Website Seth Godin Facebook Page Seth Godin Twitter Connect with Escape The Rat Race...within 12 months: Official Website Private Facebook Group BRAND NEW BOOK: SACK YOUR BOSS: The Ultimate Guide To Escape Your 9-5, by Christian Rodwell. Click Here To Order From Amazon Thanks so much for joining us this week. Have some feedback you would like to share? Send us a message If you enjoy listening to our show every week, please leave us a review on iTunes! (It really helps spread the word ;)

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.He writes about (https://www.sethgodin.com/) the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His latest book is This Is Marketing (https://amzn.to/2JzNkMD).In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog is one of the most popular in the world and in 2018, he was inducted into the Marketing Hall of Fame.Beyond all of this, Seth is just a straight up good human with wise things to share about everything from education, work, meaning and craft to chocolate, creativity, curiosity and so much more. In this wide-ranging conversation, we touch on all of this and more.In addition to this week's podcast, we filmed an episode of Good Life Project TV with Seth as a few years back, which you can check out here (http://www.goodlifeproject.com/podcast/the-best-of-seth-godin/)QUICK CORRECTION: Early in the conversation, Seth mentioned that John Scharffenberger had passed away. It was actually his former business partner, Dr. Robert Steinberg, who is no longer with us. In the speed and joy of the conversation, Seth conjoined them and neither of us picked it up until after the final edit. Apologies for any confusion. We appreciate your kind understanding.Check out our offerings & partners: Talkspace: Go to Talkspace.com/GOODLIFE and use the code GOODLIFE to get $45 off your first month.Trupanion: Medical insurance that helps protect your pet and your finances. Go to Trupanion.com/GOODLIFEto learn more and get a quick quote.23andMe: Order your 23andMe Health + Ancestry Service kit at 23andme.com/goodlife

We are truly honored to have Seth Godin on the show this week! Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). Though renowned for his writing and speaking, Seth is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Learn more at SethGodin.com Pick up Seth's new book! This Is Marketing: You Can't Be Seen Until You Learn to See Looking for downloads or have you found some value in the show? Click here to support us through Patreon! Please subscribe through iTunes or your favorite podcast app! If you like what you hear please give us a rating, like, and share. It really helps the show grow. iTunes: http://bit.ly/REIrookiesOniTunes Google Play: http://bit.ly/REIRookiesOnGooglePlay YouTube: http://bit.ly/REIRookiesOnYouTube Stitcher: http://bit.ly/REIRookiesOnStitcher SoundCloud: http://bit.ly/REIRookiesOnSoundcloud Facebook: http://bit.ly/REIRookiesOnFacebook Patreon: https://www.patreon.com/reirookies Follow Josh Koth and Jack Hoss on their journey towards financial freedom using the power of Real Estate through the REI Rookies Podcast (Real Estate Investing Rookies Podcast). We share our experiences as we acquire rental properties, build net worth, and work towards financial freedom. We are focused on creating wealth through conventional and creative real estate investing while improving our financial education. If you are a fan of Rich Dad Poor Dad by Robert Kiyosaki and Millionaire Real Estate Investor by Gary Keller or are looking for an alternative to the Dave Ramsey, Jim Cramer, Motley Fool or Suze Orman shows we invite you to subscribe today!

It seems like a waste of time to introduce Seth Godin. Just search his name, "Seth" to Google is Seth Godin. He's founded several companies including Yoyodyne and Squidoo. He is the author of 18 best-selling books that have been translated into more than 35 languages. They include perennial classics like Permission Marketing, written in 1999 that elucidated the [then] new idea of delivering relevant, personalized messages that people agreed to receive. Practiced everywhere now but in 1999 it was controversial, and it birthed the  dollar permission-based email marketing industry.  The book most of you probably know him by is Purple Cow, his thesis about attention being the game. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In 2018, he was inducted into the Marketing Hall of Fame. His new book, This Is Marketing, which is more or less the focus of this episode is the first, in his words, "real book from a real publisher about marketing" that he's done in more than seven years. You don't have to be in business or into marketing to benefit from this episode. It's about how to make change happen or as Seth puts it, to cause a change you'd like to see in the world. I think work and business dilemmas usually focus on the tactical, what's step #1 step #2 which is also true personally and in relationships. How can I get Jim or Jane to do x? What's the technique? Seth proposes the answer to many questions we have about work - and I'll add life in general - is really the answer to "who can you help"? Answer all the who, what, where, why questions that way; who can I help, what can I help with, where can I help - and you win, no matter what happens with the business, the campaign, the interview. Seth exceeded my high expectations. I could write 50 things I learned from our chat, but I will spare you. So here are just a few highlights of what we talk about.  How to make a change  How to deal with resistance and fear What marketing has to do with culture What a brand really is Why he doesn't use Facebook and how to look at Social Media in regards to marketing   Where optimization lives  The long tail The biggest idea in his book  It's well worth your time at approximately 38 minutes. Enjoy!   

Leadership starts with self! bottom Line: If you aren’t leading you, you’re not really leading anyone else. But where do you start? Well Stay tunes…Our guest on this episode is: Jim CathcartJim Cathcart is arguably the most award winning professional speaker on Earth! Past president of the National Speakers Association, Speaker Hall of Fame, Sales & Marketing Hall of Fame, Golden Gavel Award, The Cavett Award and he's the author of 18 books including 3 international best sellers! Starting as a government clerk struggling to make it in Little Rock, Arkansas he has gone on to the top of his profession. With 3,100 paid speeches worldwide and in the top 1% of TEDx speakers.Author of many bestsellers including: The Acorn Principle, Relationship Selling, The Self Motivation Handbook! Jim is also a professional singer/songwriterOn this episode we'll discuss:How everyone wants to win, but not everyone has the will to earn itUnderstanding that sales is a helping art, not merely an act of persuasionSelf Motivation: what is it, why does it matter, how can you do it? How can you get others to?How he came to shared the stage with many of the greats of today and yesterday Zig Ziggler, Dennis Waitley, Tony Robins to name a fewlove of Motorcycles and mountain trail runnerMore on Jim Cathcart: www.Cathcart.comTo find out more about hiring the host Dov Baron as a speaker or strategist: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speakingRemember you can now also find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcastsAnd on traditional radio stations across the US every Monday and Thursday on: 99.5 FM & 1520 AM Las Vegas102.1 FM & 1640 AM Lancaster, Philadelphia87.9 FM & 810 AM Macon, Gorgia 92.1 FM & 1630 AM Tampa, Florida97.7 The Villages, Florida96.3 FM Boulder ,Colorado90.3 FM Milwaukee, Wisconsin 94.7 FM Pittsburg, Philadelphia87.9 FM Colorado Springs, ColoradoAlso look for us on ROKU TV where there’s 100K subscribers. If you are a regular listener, then a big thank you to you for making us the #1 podcast Globally for Fortune 500 listeners! And with a potential reach of 2.5 to 3 million listeners for every show, we’re honoured and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. By the way you can now listen in via “Google Home” or “Alexa” Find us there by just saying: “Play Dov Baron’s Podcast” See acast.com/privacy for privacy and opt-out information.

“We are flying too low. We built this universe, this technology, these connections, this society, and all we can do with it is make junk? All we can do with it is put on stupid entertainments? I’m not buying it.” Seth Godin is wise and infectiously curious about life, the internet, and everything. He was one of the first people to name the “connection economy.” And even as we’re seeing its dark side, he helps us hold on to the highest human potential the digital age still calls us to. His daily blog is indispensable reading for many of us. He’s a long-time mentor to Krista. This interview happened in 2012. Seth now has a new podcast, “Akimbo,” and a new book coming out, “This Is Marketing: You Can’t Be Seen Until You Learn to See.” Seth Godin writes the wildly popular daily, Seth’s Blog. He’s the author of many best-selling books, online and in print, including “Purple Cow,” “The Dip,” and “Linchpin.” In 2018 he was inducted into the Marketing Hall of Fame. This interview is edited and produced with music and other features in the On Being episode “Seth Godin — Life, the Internet, and Everything.” Find more at onbeing.org.

“We are flying too low. We built this universe, this technology, these connections, this society, and all we can do with it is make junk? All we can do with it is put on stupid entertainments? I’m not buying it.” Seth Godin is wise and infectiously curious about life, the internet, and everything. He was one of the first people to name the “connection economy.” And even as we’re seeing its dark side, he helps us hold on to the highest human potential the digital age still calls us to. His daily blog is indispensable reading for many of us. He’s a long-time mentor to Krista. This interview happened in 2012. Seth now has a new podcast, “Akimbo,” and a new book coming out, “This Is Marketing: You Can’t Be Seen Until You Learn to See.” Seth Godin writes the wildly popular daily, Seth’s Blog. He’s the author of many best-selling books, online and in print, including “Purple Cow,” “The Dip,” and “Linchpin.” In 2018 he was inducted into the Marketing Hall of Fame.

Have you ever found yourself stumped by the question, "Why are we doing this, for?" or have you ever been graced with the inevitable "Is this on the test?" query? In this very special episode, I talk to the one and only Seth Godin about disrupting the industrial model of education, helping students to get comfortable with struggle of learning and the venture beyond the pull of wanting to fit in. We also discuss the real purpose of school and how we can best prepare our students for the uncertain future. Finally, we explore the best way to provide feedback and advice to our learners, so that they may become the fullest expressions of themselves. SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2018, he was inducted into the Marketing Hall of Fame. His latest book, What To Do When It’s Your Turn is now in its fifth printing. You can find it at yourturn.link (and the new book, This Is Marketing, comes out in November 2018). Here is a link to his FREE PDF Education Manifesto (it's so good... consider checking it out or using it for a book club.) Here is a link to his Akimbo Podcast and he always loves hearing how his work has impacted you, so send a voice message or ask a question about his episodes on his Akimbo website. Please let me know how you enjoyed the episode and feel free to comment on my blog or website smallactbigimpact.com Thank you for listening!

I flew down to New York to uncover and discuss the most formative books of the one and only Seth Godin (@ThisIsSethsBlog) from his Hastings-On-Hudson studio. Seth is the bestselling author of Linchpin, Purple Cow, Tribes and many more books and is known as one of the world's biggest thinkers in communities such as TED and the Direct Marketing Association. This year he is being inducted into the Marketing Hall of Fame. And did I mention he writes one of the most popular blogs in the world?  In this interview we discuss where Seth sees publishing going and his thoughts on the changes we're seeing in how people read and spend time. Seth shares his opinions on blurbs, acknowledgments, and his unique perspective on work-life balance. He also gives insights into how we can change our own world by changing the narrative inside our heads. And that's just a taste. I sat in Seth's studio transfixed, mesmerized, and hypnotized by one of the world's best brains.  I hope you enjoy it as much as I did. Big thank you to the kind, generous, and indispensable ... Seth Godin. What you'll learn: What strange lesson did Seth learn when he gave away 3000 of his own books? How and why does Seth think the publishing industry is a mess? How does Amazon and the “long tail” change the game?  What counterintuitive benefit does Seth see in book blurbs? How do we change our world by changing the story we're telling ourselves?  How do you build trust? What is "post-religious positive business-oriented evangelism?" (And who started it?) What framework does Seth use to decide which "lines of business" he monetizes? Which of Seth's books did The Tipping Point inspire? What happened to Seth on a grounded United Airlines flight which prompted one his most remarkable insights into human nature? (And what is that insight?) How did Seth discover his ultimate mission ... and what is it? Why does Seth think work/life balance is a lie? Leave us a voicemail! Your message may be included in a future episode: 1-833-READ-A-LOT You can find show notes and more information by clicking here: https://www.3books.co/chapters/3 Sign up to receive podcast updates here: https://www.3books.co/email-list/

On today’s edition of the Grow My Revenue podcast, I speak with Jim Cathcart who is not only the author of 18 books, he was also inducted into the Sales & Marketing Hall of Fame in London, England, as well as the Speaker Hall of Fame. Jim shares that "every business has a reason for existing, but it's never money." He further adds that "if our people understood clearly that the purpose of business is to make life better, then everything would be communicated in a different way and every employee, no matter what their position, would have more of an emotional investment into the meaning of what they do..."

Two of the top speakers and authors discuss sales, marketing, and innovation. Scott McKain is a Sales and Marketing Hall of Fame speaker and best-selling author. His expertise has been quoted multiple times in USA Today, Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Two of the top speakers and authors discuss sales, marketing, and innovation. Scott McKain is a Sales and Marketing Hall of Fame speaker and best-selling author. His expertise has been quoted multiple times in USA Today, Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Two of the top speakers and authors discuss sales, marketing, and innovation. Scott McKain is a Sales and Marketing Hall of Fame speaker and best-selling author. His expertise has been quoted multiple times in USA Today,   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. […]

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” His expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he’s appeared multiple times as a guest on FOX News Network. With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.”Learn more: www.scottmckain.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” His expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he’s appeared multiple times as a guest on FOX News Network. With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.”Learn more: www.scottmckain.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers. His expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune.   In addition, Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.”