Modern Marketing Podcast

If you're curious about how we help agency owners grow, get clients, and build 6 and 7-figure agencies you can learn more by clicking the link below. There's no email opt-in, no webinar, and no nonsense. Check it out here: https://join.agencyaccelerator.io/vsl-page?el=podcast

If you're curious about how we help agency owners grow, get clients, and build 6 and 7-figure agencies you can learn more by clicking the link below. There's no email opt-in, no webinar, and no nonsense. Check it out here: https://join.agencyaccelerator.io/vsl-page?el=podcast

If you're curious about how we help agency owners grow, get clients, and build 6 and 7-figure agencies you can learn more by clicking the link below. There's no email opt-in, no webinar, and no nonsense. Check it out here: https://join.agencyaccelerator.io/vsl-page?el=podcast

If you're curious about how we help agency owners grow, get clients, and build 6 and 7-figure agencies you can learn more by clicking the link below. There's no email opt-in, no webinar, and no nonsense. Check it out here: https://join.agencyaccelerator.io/vsl-page?el=podcast

If you're curious about how we help agency owners grow, get clients, and build 6 and 7-figure agencies you can learn more by clicking the link below. There's no email opt-in, no webinar, and no nonsense. Check it out here: https://join.agencyaccelerator.io/vsl-page?el=podcast

Good marketing comes from good ideas. But good ideas can often feel hard to come by. Especially today when it's all been said before, seen before, and done before. In fact now that I think about it, is even trying to come up with a new and innovative marketing idea completely pointless? I don't think so! ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Digital Marketing Academy: https://adamerhart.com/academy 3) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

In this episode I'm going to show you the top 5 digital marketing chrome extensions you need to be using right now if you want to make better marketing faster, grow your business, and have fun doing it. And narrowing this list down to the top 5 was no easy task. Because did you know there are over 137,345 different Chrome extensions available for installation from the Chrome Web Store? And even though most people don't spend years researching chrome extensions cause that'd be weird... They still waste a ton of time by not getting their hands on the best extensions, or worse, using the wrong extensions which are only making things harder and more complicated. ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Digital Marketing Academy: https://adamerhart.com/academy 3) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

In this episode, I'm going to share with you 15 of the most useful digital marketing tools to use in your business when you have no team. Whether you're just getting started, you're a solo entrepreneur who's doing it all on your own, or a solo marketer who everybody is counting on one thing is certain. Marketing can often feel like a complicated and overwhelming process, and hiring people can be expensive and time-consuming. Fortunately, there are tools available that you can use to create better marketing campaigns, faster than ever before. So I'm gonna walk you through 15 of my favorites now that you can get started with today, and that work with pretty much any budget. ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Digital Marketing Academy: https://adamerhart.com/academy 3) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

The reason that nobody is responding or even reading your cold emails right now is simply because your email screams “marketer” your introduction reads like a formal passage from a textbook instead of like an actual email that they would get from a friend. And you're missing a few other secret ingredients that I'm going to be sharing with you here in this episode. So, let me show you how it's done. ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/ 3) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

There are 3 things you need to know if you want to create effective, high converting, and profitable Facebook Ads. First, you need to nail MARKET MESSAGE MATCH. Get this wrong, and it doesn't matter how smart, funny, or creative your Facebook Ads are. They're not gonna work. Next is something called the 40/40/20 Rule. Every great direct response marketer and advertising legend lives and dies by this rule. But don't worry if you've never heard of this before, most haven't, so I'll show you exactly what it means and how to use it in your ads. And lastly, you need to use something called The Marketing Rule of 7. Not just with your Facebook Ads, but with any and all marketing and advertising you create from this day forward. So, let me show you how it's done. ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/ 3) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

This episode is about the Tamagotchi, a handheld digital pet that pretty much every kid growing up in the 90's is familiar with. What's really interesting though is how this tiny little toy created a franchise that was able to generate nearly 6.2 billion dollars in sales, and become one of the most successful products of all time. So in this episode, I'm going to show you the secrets behind how Tamagotchi was able to capture the hearts, minds, and wallets of a generation and the business, marketing, and psychological principles behind their genius strategy and design. So, let me show you how it's done! ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/ 3) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

If you want to discover how to grow your business, get more attention, and stand out from the crowd, then you need a different approach.  A creative approach. An innovative approach. Maybe even an approach that's a little strange and a little different. One that shakes things up a bit and makes people stop, look, think, and ask “what's this about?” And that's what this episode is about.  So, let me show you how it's done! ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/ 3) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

When it comes to marketing, not all things are created equal. Some products or services you sell will have a higher profit margin and make you more money. Some customers will buy more, and more often than others. And some marketing campaigns will far outperform others that break even or maybe even lose money. Your job then is to focus on finding the top performers so you can scale them up, while ruthlessly identifying and cutting any losing campaigns that are doing more harm than good. And that's what this episode is all about. So, let me show you how it's done! ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/ 3) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

When I think of Disney, the first thing that comes to mind is fun, excitement, family-friendly entertainment, and maybe a little bit of magic. But the one thing that never occurs to me is just how close Disney was to complete and utter destruction and failure and how they were able to save themselves thanks to a clever, but incredibly unlikely marketing and branding campaign. And that's what this episode is about. So, let me show you how they did it. ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/ 2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

If you want to discover how to stand out from the crowd, make a bigger impact, and grow your business then you need two things. First, you need to be using one of the oldest, and most effective marketing strategies of all time, content marketing. Next, you need a system and strategy for how to create high quality content that grows your business. So, let me show you how it's done! ***PS - Whenever you're ready, here are the 3 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) Premium Marketing Newsletter: http://joinmarketinginsiders.com/ 2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

In this episode I'm going to walk you through 3 different decision-making frameworks and models that I use to help make tough decisions in business and in life on a daily basis. Because we all have to make decisions, from the small and seemingly unimportant things like what to wear or what to eat, to the bigger and more important ones like what business or career opportunities to pursue, who to partner with, or what goals and priorities to focus on. And one of the most interesting things about success that nobody talks about, is how the more successful you become, the more opportunities you're going to be presented with, and the more decisions you're going to have to make. So let me show you how it's done ***PS - Whenever you're ready, here are the 2 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

If you want to learn how to actually create effective, high-converting, and profitable digital marketing campaigns then you need to start with strategy first. Period. Gone are the days of being able to just hop into any old digital marketing tool, platform, or channel and expecting to be able to create customers and make money overnight just by clicking a few buttons, tossing up a couple random ads, or just creating as much free SEO optimized content as possible.  But fortunately, there is still a way to succeed with digital marketing today.  The fact is it is NOT too crowded or oversaturated and there's still plenty of room for you, your content, and your business. BUT, you need to do it right. So let me show you how it's done ***PS - Whenever you're ready, here are the 2 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

If you want to discover how to get more likes, comments, and shares on social media, then you need to understand the exact types of content you need to create in order to trigger those actions. And make no mistake, triggering those actions is exactly what you need to do. Both for the people you're trying to get to like, comment, and share, but also for the social media algorithms whose job it is to put the perfect piece of content in front of the perfect person at the perfect time. Which I appreciate, sounds like an impossible task. And if you're struggling to get more reach and engagement on your content then it probably looks and feels this way to. That's why in this episode I'm going to show you social media content ideas that will help your content break through the noise so you can attract more likes, increase your organic reach, and get more engagement on everything you post from this day forward. So let me show you how it's done.  ***PS - Whenever you're ready, here are the 2 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

If you want to discover why some people buy, and others don't, then you need to understand how your customers brains work in order to process information and make buying decisions.  And the better you understand the invisible forces at play, the better you'll be able to create compelling, engaging, and high converting marketing campaigns .that break through and make an impact. ***PS - Make sure to download a free copy of "The One-Page Marketing Cheatsheet" here: https://adamerhart.com/cheatsheet

If you want to discover how to grow your business 10X faster then it helps to know what other successful entrepreneurs and business owners have done in the past. Because by looking at, studying, modeling, and then most importantly taking action and incorporating some of their best strategies into your business, you give yourself what could almost be considered a kind of unfair competitive advantage. ***PS - Whenever you're ready, here are the 2 best ways I can help you… 1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet 2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/

To ask a question about this weeks episode please visit modernmarketingpodcast.com and click the button. 

-I’ve seen the good marketing that works -I’ve seen the bad marketing that doesn’t work -And I’ve seen the ugly marketing which is the worst kind of all. Ugly is the kind of marketing that people think is working, but is actually losing them sales and damaging their brand in the process. So my goal here today for you is simple, to give you the one strategy that I have seen proven to work time, and time again. Let´s dive in!

In this video I’m going to share with you one the biggest mistakes I see both new and experienced entrepreneurs making when it comes to their marketing right now. So I’ll give you the simple solution for how to fix it once and for all. Because the reality is that making this mistake is costing you sales, losing you customers, and damaging your brand and business. So lets dive in now.

In this episode I’m going to be sharing with you the secrets and strategies behind the worlds most successful entrepreneurs that are responsible for their fame, their fortune, and what looks their seemingly mystical ability to never lose, so that you can copy their attitudes and actions and give yourself and your business the greatest possible chance of success. So why is it that some entrepreneurs just always seem to win? Let´s dive in! 

Avoid just 1 of these marketing problems and your business will improve, avoid all 5 of these marketing mishaps and there’s no telling just how much more profitable all of your marketing will become from this day forward.

So how do you choose the best name for your YouTube channel? In this video I’m going to be sharing some of the best tools, ideas, and strategies as well as 3 huge mistakes you absolutely need to avoid so you can come up with the best name possible for your YouTube channel. Let’s get to it!

In this video I’m going to show you the simple math behind how to generate a million dollars a year in your business. Whether your goal is to hit a million dollars, 10 million dollars, or even just your first hundred thousand dollars this video will break down the simple math and system I use in every single businesses I’m involved with to scale them up and build profitable money making machines. Let's get to it!

You probably already know that starting and growing your influence and authority on YouTube is one of the most powerful things you can do for your brand or business. Which is why in this episode I’m going to be showing you how to start a successful YouTube channel so you can grow your business, build your brand, and have a whole lot of fun doing it. Alright let’s talk YouTube, specifically how to start a successful YouTube channel. One that will get you views, subscribers, and ultimately revenue. Because while things like more views and subscribers look cool and may make you feel great, you can’t build a business on likes alone. You need revenue. And that comes from doing YouTube the right way and setting yourself up for success right from the beginning. But what do you do if you’re brand new and don’t know where to start? Well that’s what I’m here to help you do, by sharing the tips and strategies I wish I knew when I was first getting started on YouTube. So let’s dive in!

To succeed in today’s saturated and competitive market it’s all about getting discovered, getting noticed, and getting attention. Because people can’t buy from you if they don’t even know you exist. So today I’m going to share with you some of the best strategies and tactics for you to stand out from the crowd and be heard above the noise of today’s crazy competitive market. But I’m not only going to be sharing with you the exact strategies I’m using and suggesting to my clients in order to help them build, scale and grow 6, 7, and 8 figure businesses, but at the end I’m also going to tell you exactly what I think you should be focusing on if you really want to succeed with your marketing. So with all that said, let’s dive right into the good stuff!

There’s no time to waste so let’s dive right in and uncover one of the biggest myths around YouTube today, and one of the biggest reasons that keeps people from starting what could be really profitable YouTube channel. After all, if the believed barrier, or perceived level of success on YouTube is 100,000 or a million or 5 or 10 million subscribers it can feel kind of overwhelming, like why would I even start when the odds of success are so low. So let’s bust that myth now.

In this video I’m going to show you my 5-step system and the most effective way I know to get your first 1000 YouTube subscribers fast. So my goal here today is to give you the tools and strategies you need so you can make sure your time here on YouTube is well spent and all that work you put into making great videos actually pays off. Let's dive in!

In this video I’m going to show you 5 fast and easy but most importantly incredibly effective market research strategies that you can use right now. Because in today’s hyper competitive business world it’s the business who understands their customer best, that wins. Making market research one of the most important, and profitable activities you can do. I appreciate this isn’t the sexiest of topics. I mean, research? Sounds boring. At least that’s what I used to think until I discovered the true power of knowing EXACTLY what my customers wanted so I could position my business as the only logical solution to that problem. But to figure out what that looks like for your business, you’re going to need to do some research. So let’s dive in!

Let’s talk social media, specifically, how to create a social media marketing plan so you can get more leads, clients, customers, and sales without having to waste all day on a million different platforms. Because when it comes to social media marketing there are 2 major issues I see most entrepreneurs and business owners making 1) Not having a clearly defined plan, strategy, or system which leads them to doing too many different things on too many different platforms 2) Getting stuck on the social media hamster wheel constantly needing to grind out more and more content to feed the beast, aka, the social media algorithms So let’s fix both of those right now.

People don’t like doing business with businesses, they like doing business with people, so having a rock solid personal brand is incredibly important. With that said, let´s dive in!

I remember when I first learned about marketing. I really had no idea what it was. Like not a clue. I thought it was maybe something to do with sales, or possibly advertising, but that was as far as my knowledge went. But over the years as I became addicted to the art and science of influence and persuasion I started to read, watch, and listen to anything and everything I could get my hands on. Well, nearly a decade later, with thousands of campaigns run, hundreds of thousands invested in training and mentors, and millions of dollars generated for my clients, as well as the odd failed campaign here and there too, I’ve distilled down into an easily digestible nice short video, 10 of the most important marketing lessons you could ever learn. So if you’re brand new and looking for a crash course on everything you need to do, or a seasoned veteran looking for a refresher, this episode will help.

If your business is only using traditional marketing then you’re missing out on a valuable opportunity to stand out and get more leads, customers, and sales. That’s why in this episode I’m going to be breaking down exactly what is guerrilla marketing, and how it works so your business can finally get the attention it deserves. Lets dive in!

It’s no secret that the world of digital marketing changes fast – which is why in this episode I’m going to be breaking down 5 of the most important digital marketing skills you need to master for 2020 and beyond if you want to stay on top of your game.  

If you want to learn how to get truly get better results from your digital marketing then it’s not about the latest funnel, or advertising hack, or social media network. But the psychology behind them that’s what really matters.

I want to share with you 7 of my top tips into what’s working right now, including an advanced tip right at the end that almost nobody is using, so make sure to stick around for that. Let´s get to it!

Your ability, or inability, to sell is one of the single biggest predictors in the level of income you can generate. Which is why in this episode I want to share with you a new way of looking at the 4 P’s with strategies I’ve learned after decades of selling everything from hockey nets to business jets. Let’s get to it.

Marketing is the single most important element to your businesses success which is why on this episode I’m going to be sharing 5 of my most important marketing tips for small business owners so you can get more leads, customers, and sales. Because if you’ve got a small business then this is one of the most important things you can learn. Because the statistics ain't pretty. With somewhere around 80-90% of small businesses failing at some point, the odds aren’t in your favor. So how can you fight back? And turn the tables, and make things move in your favor? You can watch this video, because in it I’m going to be sharing 5 incredibly important small business marketing tips that I’ve used to help my clients and students create thousands of profitable campaigns and generate millions and millions of dollars for their businesses.

Social media is more competitive today than ever before which is why if you don’t follow the 5 tips I’m about to share with you, you might as well pack it in and give up now because you’re just going to be wasting your time, energy, and money. With billions and billions of people on it every single day and more people joining every second it’s easy to see why so many businesses get frustrated, swear it off, and give up on it completely before ever seeing success. I don’t want that for you. Which is why in this episode I’m going to be sharing 5 tips to help you dominate your social media. Tips that I’ve learned first hand after thousands of campaigns run for clients from hundreds of different businesses, markets, and industries.

In this episode I’m going to be breaking down the 4 essential pieces you must have if you want to be successful marketing your company. Because the biggest problem with marketing today is that it’s overwhelming. So much to do. So many new strategies to try. So many new tools and tactics to unleash. But at the end of the day it’s actually a whole lot more simple than you may have been sold. You see... There are 4 key pillars, fundamentals, or essential pieces of the puzzle you must have in place if you want to be successful marketing your business today. And that's what this video is all about.

The biggest problem with marketing today is that it’s overwhelming. So many different strategies, tactics, and tools to try – with everybody screaming that their way is the best way, if not the only way to get results. That’s why in this episode I’m going to help you cut through the clutter and focus on 10 key marketing basics and fundamental principles you must know to succeed with marketing today. It’s no secret that marketing can be a pretty intense and tricky subject, but like most things in business there are the tactical, shiny object, tricks and hacks that come and go, and then there are the foundational marketing principles that stand the test of time and ultimately hold the keys to success. That’s why in this episode I’m going to reveal 10 fundamental marketing basics you must know, learn, and live to love if you want to create profitable and effective marketing campaigns.

In this episode I’m talking all about features vs benefits and I’m going to save you a ton of time, money, and energy, by breaking down one of the biggest reasons customers don’t buy from you so you can avoid this trap, and never make this mistake again. You see... One of the biggest sales killers in all of marketing comes down to failing to do 1 simple thing. And that simple thing is, failing to clearly communicate why your customer or prospect should care about what you’re selling. That’s it. Because if they don’t care, they’re definitely not going to buy. And this is where so many businesses go so wrong, spending too much time on features and not enough on benefits. But I’m getting ahead of myself, and I don’t want to totally trash features here because they are important, but like everything, there’s a time and a place for them. So with all that said, first let me uncover the key differences between a feature and a benefit.  

If you don’t properly identify your target market then none of your marketing will work. Period. Not your ads, not your content, not your website, not your social media, nothing. It will all fail miserably. And I don’t want that for you. So in this episode I’m going to be breaking down exactly how to identify your target market and give you a few examples of what that might look like for your business.

If you try to market your service based business just like any other business you’re going to be disappointed. Because service based businesses require a unique and very different approach to generating more leads, clients, and sales. That’s why in this video I’m going to be sharing 5 things you need to know if you want to have success marketing your service business. Let’s get to it.

In this episode I’m going to be sharing one of the most important lessons you could ever learn in business – how to get customers. Because without customers you don’t have a business, you just have a really expensive hobby. So let’s go get you those customers now.

If you've got a small business then marketing is one of the single most important (if not THE single most important) things you need for business success. Which is why in this episode I'm breaking down 5 of my best social media marketing tips to help your small business generate more leads, customers, and sales. Let´s dive in!

If you’ve ever wanted to know what marketing is? How it works? And how it applies to you and your business then stick with me, because in this episode I’m going to be breaking down exactly what marketing is, how it works, and why it’s such an important, if not THE most important element of business success. Let’s get to it.