Podcasts about shebrand

Today's episode is a special one... Brand Strategist and Founder of SheBrand, Liz Dennery is here to talk to us about branding and marketing - why it's more important than ever and what is hurting a lot of entrepreneurs in that regard. We cover the basics (What is a brand?) to the more advanced (How many content pillars should you have? And why is critical thinking so important when creating content?). Listen in to hear more of our conversation and find out the two things you can do right now for a more compelling brand. -----  ** If you enjoyed this episode, make sure to hit that subscribe button and/or rate and review. I appreciate each one! **  -----  Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/0WeBlW956uA - transcripts available there and on Apple Podcasts. ----- To learn more about Liz and SheBrand, head to shebrand.com, or connect with her on social. To join the waitlist for her next masterclass, visit shebrand.com/masterclass. ----- To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans… Sign up for my weekly newsletter, The Playbook: https://caryngillen.activehosted.com/f/25 Connect with me on social: I'm @caryngillen in all the places Get FREE coaching by taking my 30 Days of Powerful Questions journey: https://caryngillen.com/ (30-Days to Clarity box) If you think I'm the coach for you, you're probably right! Message me to connect and we can figure out together where you fit. 

Do you have a fantastic product, but you’re looking for the right branding company to get your product out there? Or do you have a passion for marketing and elevating the voices of others? If so, join me for today’s episode, where I talk with Liz Dennery, a brand consultant, creative director, and founder of SheBrand. Bringing her 20+ years of experience in branding, marketing, and public relations to the table, Liz shares with listeners tips on branding, how to launch a re-brand, and how to give your brand a compelling voice.    Liz begins our conversation by talking about how she discovered her passion for her work. She explains that through the philanthropic and volunteer work she was involved in, she realized she was most motivated and fulfilled by helping to give women and girls a voice and teaching them how to use it more powerfully. With this revelation in mind, she created SheBrand, a creative brand consultancy dedicated to elevating the voices of women.   For listeners who may be interested in marketing or branding work, Liz offers advice on the best ways to first enter into the fields, specifically addressing the importance of internships and how they can offer valuable, practical experience. She also recommends reaching out to those in the business you’re interested in working with and to not be afraid of asking for a meeting or conversation. She explains that getting a job in the marketing field often requires more than just sending in one’s résumé, emphasizing that persistence and enthusiasm can often go a long way.   Liz and I then move into talking more about the work she’s involved in and what she’s learned from her work in branding. She discusses the importance of taking the time to start with a brand’s foundational work first, asking her clients to consider who am I, what do I stand for, what is most important to me, why am I doing this work, and why should people care about it? By taking the time to answer these questions, an individual or company is then better able to create an effective message when communicating with an audience.    Finally, Liz and I discuss the differences between individual or personal brands and those of bigger companies or corporations, her advice for digital influencers, and her thoughts on re-branding. Above all, Liz stresses the importance of connecting to one’s audience, whether that means allowing for one’s brand to evolve or openly communicating in the event of a crisis. To learn more about these strategies and Liz’s expertise, be sure to tune in!    What You’ll Learn in This Podcast Episode: In today’s episode, Liz Dennery offers listeners advice on branding, re-branding, and best communicating with one’s targeted audience. She also offers tips to those looking to enter the marketing field, suggesting strategies for how they can best get their foot in the door.    Helpful Links: To learn more about Liz and SheBrand or to get a copy of her book, check out her website at: https://shebrand.com/   You can also follow Liz on Twitter or Instagram: @SheBrandLiz

Today, everyone seems to have a brand, but in an ever-increasingly crowded marketplace, how do successful brands communicate their stories and engage their audience? Liz Dennery Sanders, founder of SheBrand, has some answers. 

Why do you love some of your favorite brands? Is it because of their funny commercials, the fact that they give back, or because they truly care about their customers? And, what can companies - big or small - do to convey their brand accurately? How can they make sure their message is getting across? As an individual, what is YOUR personal brand? Today’s guest is an expert on branding, especially for women. Liz Dennery is the founder of SheBrand, where she and her team support companies with their brand development and positioning. They also help with creative direction, website development, social media marketing, and celebrity and influencer outreach. Liz has worked with brands like Escada, Hale Bob, Anastasia, Blue Cult, Bejeweled, Avia Spa, Paulina Maternity, The Tiger Woods Foundation, Elyse Walker, The Pink Party and Cedars-Sinai Medical Center. She’s also a huge supporter of non-profits that help women like Girl Up!, WriteGirl, Step Up Women’s Network and Kiva. Learn more about Liz at www.SheBrand.com and follow her on social media on Instagram, Twitter, and Facebook.

I don’t think there is anyone more qualified on this planet to talk about branding and helping women get exactly what it is they want out of life. I’m so excited to bring you Liz Dennery Sanders, founder of SheBrand. Listen in on our conversation and discover what might be holding you and your business back. Liz has such wonderful insights into how to find your voice, the right audience, and how to use these things to make the kind of living that you dream of. Get full show notes and more information here: https://loveyourlivingonline.com/55

Liz Dennery Sanders is the Founder and CEO of SheBrand, a boutique branding and marketing firm specializing in women and women-owned businesses. Liz is also the author of a newly published book called Style & Substance: How to Create a Compelling Brand. For 20+ years Liz has worked in fashion, marketing and public relations. Before launching SheBrand, she owned and ran a successful PR agency, Dennery Marks Inc. In this episode, Liz shares how she has put her belief in women into action. SheBrand help women cut through the noise and present a focused narrative about their brands. With the release of Style & Substance: How to Create a Compelling Brand, women everywhere can learn from her expertise. Liz is a fountain of sage advice. From slowing down in order to grow to understanding how to channel your anger for good, this podcast is filled with branding and life wisdom. You can follow Liz at @shebrandliz on Instagram and Twitter. Be sure to go to https://shebrand.com/book/ to get your copy of Style & Substance and all the additional downloadables Liz is offering for a limited time! Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #LIBERTYSessions and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

A lot of entrepreneurs get all twisted up about branding. Either they think it is some huge, expensive thing that is only for large companies, or they get obsessed with nailing a complete brand strategy before taking the first tiny step in building a business. Neither extreme is true. In this podcast conversation with brand expert Liz Dennery-Sanders, we discuss what branding is and isn't, what is critical to know about branding at any stage of business, and how you must pay attention to every part of how you do business if you want your marketing efforts to be effective. To illustrate what we talked about in the interview, Liz shares this post: The dirty little marketing secret no one is telling you By Liz Dennery Sanders Why is it that some entrepreneurs have clients lining up outside their door and a waiting list a mile long, while others are struggling to pay the rent? Why is it that most entrepreneurs are busy, busy, busy with their marketing tasks, but only a handful are truly effective? There’s a dirty little secret in the marketing world that no one’s telling you. Until now. Think about it. You’ve put up a website, jumped on every social media platform that’s come along, signed up for all the “important” conferences and even invested in a cool new logo and business cards. But your phone is gathering dust and other than a gazillion unwanted solicitations, your inbox has seen better days. You’ve been doing everything you think you’re “supposed” to be doing to market your business, but you’re still not attracting your ideal clients. Well, here’s the Truth with a capital T: If you don’t have a strong brand, your marketing will never work. In order for a marketing strategy to be successful, you’ve got to have a solid brand foundation. This means: You are clear about who you are, what you offer and why you do it You intimately understand your target market and position yourself as the solution to their problems You know your superpowers and you use them daily You communicate your value with ease You lead with your heart and your passion, which enables others to make an emotional connection with you In other words, we need to see and FEEL your awesome in order to connect with you in a meaningful way. Let me tell you about my client, Margaret. A self-proclaimed business coach, Margaret came to me because she was unclear as to why she wasn’t attracting clients, even though she was “doing everything right” from a marketing stand point. To her, doing everything right meant putting up a website, getting on every social media platform possible, attending networking events and conferences and working 60+ hours a week. Watching her made me dizzy. Margaret was making the mistake that so many women entrepreneurs are making today: she put the marketing cart before the brand horse. When we drilled down to WHY Margaret became a business coach in the first place, I found out that, because of her own experiences, she has very strong desire to help other women become successful, especially women over 40 who are either just starting a business or are completely reinventing themselves. Margaret struggled with a slew of nasty bosses in her 20’s and 30’s, went back to school to get her coaching certification in her early 40’s, and now at 46, has claimed her independence and wants to help others do the same. Bingo. When I shared with Margaret that this was one of the keys to becoming more successful – positioning herself to work with a specific group of people – she was initially fearful and concerned. “But I don’t want to exclude anyone from working with me,” she said, “I’m afraid I won’t have enough clients.” My response: “Well, how’s that working for you so far?” Margaret thought that by being available to anyone and everyone, she would certainly attract more clients. Instead, it was actually repelling them. A confused mind never buys. On the other hand, a crystal clear, passionate message, directed at the right people, makes an emotional connection that leads to a relationship. And a relationship is the first step toward building brand evangelists. When someone would ask Margaret what she did for a living, she used to say something like, “I’m a Business Coach,” or “I help entrepreneurs thrive in their business.” Her website and marketing materials had more of the same: Non-committal and often confusing content that was trying to be all things to all people. Not exactly a client magnet. Now Margaret’s response is something like this: I help women over 40 either start a business or completely reinvent themselves – sometime it’s both! As a Business Coach, Entrepreneurial Evangelist and someone who has gained my own independence from the corporate world, I will help you find the passion AND the profit in your business and help you grow. The next time you find yourself whiplashed by the latest and greatest bright, shiny marketing tools, first make sure you are clear about your brand and confident about the value you provide. This is a necessary step to make sure your marketing will be effective. --- Liz Dennery Sanders is a brand and creative strategist, personal development coach and the founder of SheBrand.com, a global online business dedicated to helping women entrepreneurs build their confidence, their brands and their bank accounts. Previously, Liz garnered millions of dollars in press value for brands such as Escada, Hale Bob, Anastasia, Blue Cult and Elyse Walker, and connected them directly with A-list celebrities such as Angelina Jolie, Halle Berry, Sharon Stone, Kelly Rutherford, Gwyneth Paltrow, Jennifer Garner, Cindy Crawford and Marcia Cross. A member of the Vogue 100, a hand-selected group of 100 influential decision makers and opinion leaders across the country, Liz is known for her distinctive taste in style, design and culture. Liz is offering a brand new class to help you unlock your brand superpowers. It starts Monday, June 18 - Details here: http://theawesomebrand.com/

"You either have excuses or you have results. Which one do you have today?" This was a tweet posted by a former Platinum client of mine, Liz Dennery Marks, owner of SheBrand.com and Dennery Marks Inc., a very successful brick-and-mortar branding and celebrity outreach firm in Beverly Hills.