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When you’re in the process of expanding and growing as a stellar human being trying to live out their purpose, you’re inevitably going to ruffle a few feathers. I’m a big believer that conflict is change just trying to come through. So Instead of rattling off an angry text message or shrinking down to make the other person feel better, listen to this episode to learn my five steps to productive conflict resolution. In this episode, you’ll hear: What it means when you trigger someone and why it’s so confusing when you do What you should (and shouldn’t) do when someone’s made up an inaccurate story about you inside their head How to turn a triggering moment into a moment of healing What co-dependent people need to look out for specifically when it comes to conflict resolution Why you should seek to understand during conflict, but not assume full responsibility for it My 5-Step Productive Conflict Resolution Process (including the ONE step almost everyone forgets to do) How avoiding conflict will keep you from experiencing peace, happiness, and joy And my favorite style of relationship therapy that I’ve used to heal many conflicts in my life Coaching Questions & Thoughts:Is there anyone in your life right now who might be triggered by you changing? If so, how is that conflict showing up, and what could it be a call to heal? In this conflict (or a past, recent conflict), did you allow yourself to speak authentically about how you were affected? If you didn’t, how would you now? Have you ever experienced what it was like to “make it right” after a conflict was resolved? If so, what did that look like? What are some ways you could close the loop on a current or recent conflict? Quotes: “When somebody’s triggered, there’s not much reasoning to it.” - Shereen Thor “When you’ve triggered someone, it’s likely triggering their past trauma. So they’re seeing you through the lens of their past trauma.” - Shereen Thor “It’s always a good idea in conflict to seek to understand and to seek to listen.” - Shereen Thor “If you do it right, triggers can be really beautiful because you can trigger healing.” - Shereen Thor “When you cut yourself off from sad, you also cut yourself off from glad. They’re two sides of the same coin.” - Shereen Thor “Things are not black and white. Things are not right and wrong. Things are more gray than we’d like to admit when you’re navigating through conflicts.” - Shereen Thor Resources: Download the free happiness cheat sheet at: www.awakentherebel.com - stop keeping up with the Jones’ and learn all the science-based tips I learned from Yale on what actually makes us happy. ❤️
Still missing your customer? Then lead generation is the key for you. Start lead generation to get your targeted customer. Is Lead Generation worth it? First of all lead generation is the process to grab your customer as lead in your list. But why? To target them to encourage them to purchase your product. If you grab your customer as a lead it has two benefits. You can target them through sales funnel If you are new to customers then they don't like to buy your product for the first time. So Instead of losing them try to opt in as lead. If you grab customers as a lead then you can target them according to what you want. You have your own audience base. Which is much better than social media channels and other platforms. In such platforms you have restrictions for you. Here's how you can follow them on lead generation. Also Here I share 3 effective steps for lead generation that you need to know. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/bhavesh-barhate/message
You CANNOT come to my birthday party at my house. SO INSTEAD: you’re invited to my birthday party in THE PHOOLEOUT SHELTER. INVITE FRIENDS. Everyone fits! Originally broadcast Friday 24 July 2020 6pm Central US time at https://datatransmission.co/radio/livetv! Upbeat tunes about birthdays, friends, togetherness, love, and, um, death. But it’s a good time! https://linktr.ee/phoole
You CANNOT come to my birthday party at my house. SO INSTEAD: you’re invited to my birthday party in THE PHOOLEOUT SHELTER. INVITE FRIENDS. Everyone fits! Originally broadcast Friday 24 July 2020 6pm Central US time at https://datatransmission.co/radio/livetv! Upbeat tunes about birthdays, friends, togetherness, love, and, um, death. But it’s a good time! https://linktr.ee/phoole
You CANNOT come to my birthday party at my house. SO INSTEAD: you're invited to my birthday party in THE PHOOLEOUT SHELTER. INVITE FRIENDS. Everyone fits! Originally broadcast Friday 24 July 2020 6pm Central US time at https://datatransmission.co/radio/livetv! Upbeat tunes about birthdays, friends, togetherness, love, and, um, death. But it's a good time! https://linktr.ee/phoole
There's is so much going on in thee world right now. So much I want to ask, or say and I just don't feel like I have the words to. So Instead, I asked you guys how YOU are feeling right now.
Fresh on the heels of Iann's masterful covering of the Previews catalogs, this week's CREAM (Comics Rule Everything Around Me) brings Jaimie back into the fold. Our intrepid comic reporters could not sit across from each other this week SO INSTEAD each man has recorded a look at what moved him this week and now that is combined for your listening pleasure. CHECK IT OUT!BOOKS THIS WEEK: Savage Avengers #2, Silver Surfer Black #1, Batman #71, Immortal Hulk #19, Megaghost #5, Classic Monsters Of Pre-Code Horror Comics Swamp Monster Trade, Cemetery Beach Trade, Moonshadow Hardcover Definitive Edition, and more!!FOLLOW US ON INSTAGRAMCREAM @creampodcast513IANN @grumpyoldman513JAIMIE @jaimie_filer
We were SUPPOSED to have an interview with Florida Soccer Soldiers goalkeeper Bryant Martin, but the audio did not come out as we hoped SO INSTEAD we discussed Andrew's possible plans for the Champions League Final, decided we weren't worried about the Courage's season yet, and recapped our Premier League predictions (spoiler alert: 1 of us made more correct predictions than the other). Donate now to the Florida Soccer Soldiers and their US Open Cup travel! https://www.gofundme.com/traveling-fund-for-soccer-soldiers?utm_medium=copy_link&utm_source=customer&utm_campaign=p_na+share-sheet&rcid=950a5069edde42cb996795b6c51f237a EPISODE NOTES outsidethe18.com outsidethe18pod@gmail.com @OutsideThe18Pod www.facebook.com/OT18Pod/ You can help us by completing this short, anonymous survey. It should take no more than 10 minutes. Your answers will help us to match our podcast with advertisers that best fit the sensibilities of each show and its listeners, like you. bit.ly/ot18survey Music provided by Coyote Kisses We would very much enjoy a review from you on iTunes!
Having a positive mind is so powerful but let's all be REAL now. It is impossible to stay positive as often as possible if we have hardly any real techniques on how to do this... WHAT!? - YES, this can sound absolutely bizarre, but hear me out. It does not matter how good your intentions are, everyone still has to fight with their own personal procrastination fairy, negative nancy, or personal judgment court. To make matters worse if you an entrepreneur, you will have this on a greater scale. So Instead of just pointing out the obvious, I decided to help you all out. In today's episode, I will be interviewing the amazing Denay Nicole. She is an intuitive lifestyle coach packed full of amazing tips that you can implement today. If you're ready to make a change - whether in your personal or professional life - Denay will work with you to identify the steps, gain the confidence and take action towards achieving your goals. Each person's situation is unique. Denay spends the time to understand the specific areas you want to change, why you want to change (or haven't yet made progress), and how to get you to where you want to be. It is easy at times in life to feel stuck, unclear and unsure, and it is her job as a coach to help you get unstuck and gain the clarity and focus to achieve your goals and reach your aspirations. Follow Denay Nicole: Instagram- @_denaynicole_ Facebook- www.facebook.com/DenayNicole Twitter- @denay_nicole YouTube- Denay Nicole The Intuitive Life Coach Instagram- @so_youre_an_empath ★/ Recommendation: Visit the official MBMPlatfrom.com, Join MBMMembership.com, and start strategically building your business ★/ Follow The Scherise Saskia Podcast YT channel HERE!
Happy Giving Tuesday! Since starting Nonprofit Tangent, I've ended almost every interview with a simple question: What have you learned? This episode we get to hear those answers. So Instead of stories, I present the collected wisdom from (most of) the volunteers, founders, executive directors, and others I have spoken with over the past year and a half. To help me sort through the excellent and diverse advice is Elizabeth David Dembrowsky, herself a founder of Good Counsel Services which provides organizational and legal guidance to nonprofit organizations, as well as Executive Director of Keren Or which helps blind children in Jerusalem. The pearls of wisdom will come at you very fast this episode so I've assembled this quick listeners guide to help you keep track of who might be talking at any one time. Be sure to click the links to their appearances on Nonprofit Tangent as well! Get Help Carmin Caterina (Lessons for my Daughters) Ambassador Rubina Ali (Global Learning Trust) Ivan Dimov (Single Step) Focus on the Mission Ken Trush (Daniel's Music Foundation) Erin Dinan (One Sandwich at a Time) Melissa Zuk (Purses for Nurses) Kelley Louise (Impact Travel Alliance) Nezry Bastien (Brooklyn Center for Quality Life) Talent Management Ben Abdallah AbdelKarim (BIL Tunisia) Daniel Trush (Daniel's Music Foundation) Rami Abouemira (Identify Yourself) Labor of Love Sister Bisi (Imani House) Robert Sanfiz (Spanish Benevolent Society/La Nacional) Phi Pham (Building Beats) Katie Kerr (The Impact Network) Nelson Vilaruba (Trees NY) I would like to send a big thank you to Ole Kirkeng for lending us his music for this episode. Be sure to follow this obviously talented NYC musician on his Instagram and Facebook pages! Want to stay updated on all things Nonprofit Tangent? Be sure to sign up for our mailing list. Get monthly updates on new episodes, our new meetup as well as other events an opportunities to connect with this site! See you next month for the Environment Episode!
LISTEN TO THE EPISODE OR READ THE POST BELOW One of the misbehaviors many parents can’t stand, is when their children treat them disrespectfully. It’s completely appropriate that disrespectful behavior irritates parents and it’s not wrong to want it to stop. The question is HOW DO WE GET OUR KIDS TO TREAT US RESPECTFULLY? Mike Fitch, CMHC What Parents Need to Know First You do not have to put up with disrespectful behavior. It is OK to expect those in your life to talk to you kindly and to treat you with respect. The tough thing is training others how to treat you. It takes a lot of work, a lot of patience, and choosing to be 100% firm with others about the way they interact with you, but it is possible. If you want to know how, keep reading. Step #1 Get clear with your family about what respect sounds like/looks like/feels like Our kids are not born knowing what the difference between respect and disrespect is. They need us to teach them and be EXTREMELY clear with them about what respect sounds like/looks like/ feels like, etc. Find different moments to teach your kids how to speak to/treat you and others. Use moments when they’ve slipped up to say “That’s a good example of being disrespectful.” Then find times they’ve done well and say “That’s a great example of being respectful.” Point out respect and disrespect in TV shows, on the radio, in the books you read, when you’re running errands, etc. Do whatever it takes to help your kids develop a clear understanding of the differences between respect and disrespect. Then let your family know that treating each other with respect is what a family does and that disrespectful behaviors will no longer be allowed. Step #2 Come up with a phrase that tells your kids they just treated you disrespectfully and they need to try again This step has two parts: Part 1 If you’ve completed Step #1, your kids now have a clear understanding of how to treat you and each other. It’s good to remember that your kids may be really used to speaking to you in a certain way and they may need some help remembering to treat you kindly. This next step is to help them develop the new habit of treating you respectfully. Create a phrase that will tell your kids that what they just did/said was disrespectful and they need to try again. Some examples are: “Try again.” “Rewind” “I’ll listen when you say that kindly” Choose one that is easy for you and will work for your kids. Then teach your kids this phrase, what it means, and what you expect them to do when you say it. Part 2 After you have taught your child the phrase, use it EVERY time they do something disrespectful. Then do not engage with the child again until they try again in an appropriate way. Doing this consistently will be the best way for them to learn which behaviors are going to be OK and which aren’t. You may have to prompt them quite a bit at first, but with time, you won’t have to do it very often. Step #3 Teach your children how to express themselves appropriately This step overlaps with Step #1 where you are getting clear with your kids about what behaviors are respectful and which ones aren’t. But we’re going to dive a little deeper. Expressing negative emotions SOME of the time, kids will say something disrespectful because they are struggling to express feelings of frustration, anger, hurt, or embarrassment in a productive way. So Instead of saying appropriately saying what’s on their minds or their hearts, they’ll yell out things like: “Stop being a jerk!” “You’re being rude right now.” “You’re acting like a brat.” “That person was so mean.” It’s important for your child to learn of to express their feelings, but they are going to need you to teach them how and model this behavior for them. You can do this by teaching them how to share what’s bothering them instead of saying rude things.
SCARY MYSTERIES - TWISTED TWO's: The Springfield 3 & The Eyeball Killer Tales of hauntings, murder and scary mysteries, Every week Twisted Two's dives into a pair of uniquely terrifying true stories that are worthy of a more in depth look. Please support Scary Mysteries! Check out our Patreon at https://www.patreon.com/scarymysteries... - There's a lot of cool access, giveaways and even a custom episode! Buy awesome original shirts made by Scary Mysteries https://newdawnfilm.com/scary-mysteri... Subscribe for Weekly Videos here: https://www.youtube.com/channel/UCiE8... _________________________________________________________ For this week our stories focus on the mysterious disappearance of three Young women and the murderous acts of a serial killer with a fascination for eyeballs. Get ready for Scary Mysteries, Twisted Two’s #1 The Springfield 3 Graduation day festivities were underway on June, 6th 1992. two Missouri friends, 18 yr old Stacy McCall, and 19 year old Suzanne Streeter, 19, were fresh graduates from Kickapoo High School and That night, the two bounced from one graduation party to another - having fun and enjoying themselves. When it was time to go home, they were supposed to stay at a friend's house but decided against it after realizing "it was too crowded." So Instead, they chose to drive back to Suzanne’s house. Sherrill Levitt, 49, was a single mother who was close to her daughter Suzanne. She had been working as a cosmetologist for a salon. Between the hours of 2:00 AM to 8:00 AM on June 7th, all three women disappeared from Levitt's home. It's assumed that both Stacy & Suzanne made it there because their cars were found in the driveway. On the morning of June 7th, their friends came looking for them because the two didn't show up to go to the waterpark. When they arrived they saw that the front door of the house was open and one of the globes of the front porch light was smashed, but the bulb was still intact. All of the women's purses were inside including their cigarettes and The beds looked like they were slept in. #2 Charles Albright “The Eyeball Killer” Also known as the "Dallas Ripper" or the "The Dallas Slasher," "The Eyeball Killer" is the one nickname that has stuck with Charles Albright. Born in Texas in 1933 he was the adopted son of Delle and Fred Albright. From a young age, Charles would kill animals and bring them home where his mother would help him in stuffing it, thinking he may be interested in taxadermy. By just 15 he was able to graduate high school and expressed interest in medicine so he started pre-med training but was unable to complete it. At 16, he was caught for petty theft and sentenced to one year in jail. Once he got out, he went to college for pre-med studies but was again caught stealing and this caused him to get expelled. Albright didn’t go to jail because he wasn;t prosecuted. But he began falsifying documents and forged signatures stating he had graduated with a bachelor's and master's degree in medicine. He got married and Using the forged certifications secured a teaching job. He was caught forging checks however and placed on probabtion. His marriage soon fell apart and he then started stealing merchandise from various businesses. One he frequented was a local hardware store and he was again caught and served two years in jail for the crime. So there were a two of the most mysterious & scary stories around. The world can be a crazy place and Twisted Two’s is sure to show you why.
What area in life are you struggling with today?… Good marketing will solve EVERY problem. On this episode, Russell talks about good marketing, and why it can solve every problem in your life. He also goes over why bad marketing is destroying the Boise State Wrestling Program and how good marketing could fix it. Here are 3 cool things you’ll learn in today’s episode: Why Russell isn’t currently donating time or money to the Boise State Wrestling Program. How good marketing has the potential to save the Boise State Wrestling Program. And how applying good marketing into every aspect of your life (yes marriage, relationships, finances, business, etc…) will make it better. So listen in below to discover how to solve problems in all aspects of life with the power of good marketing. ---Transcript--- Hey everyone, right now I’m actually in the middle of a carwash and this is a first for Marketing In Your Car. Alright everyone, if you guys can hear me or not, we are in the middle of a carwash. I hope you can hear this; it’s kind of loud outside. I got car washed a week ago and then I had it the other day and it rained, just drizzled a little bit, and then my cars been spotted for the last week and I’m like, you know what I’m going to go and get this washed so that it doesn’t look like I’m driving a car that’s been sitting out for the last 2 weeks or whatever. That’s where we are at, that’s the water going over us if you can hear that. Now we’re moving to the extreme polish section. Sweet, it’s dumping tons and tons of suds all over me and there’s all these crazy lines of red, green, I feel like I’m in a disco right now. This looks awesome from the inside. This is one of those carwashes you drive in and put your car in neutral and it pulls you through the whole thing while it’s washing everything. I think my wife might be behind me. There’s a car that’s just like my wife’s behind me, which would be really weird. Who knows? Maybe she’s getting her car washed today too. I’m driving the Corvette, so the guy was staring at me, looking at me he’s like, “Nice car.” I’m like, “Thanks.” Anyway, I have some serious stuff to talk about, but I want to wait til I can hear you and you can hear me. We’re about to pass through to the end. The final scrubbing and wax It says the element of protection is going through, now it’s rinsing off all the bubbles. And now we’re about to go through the part where they crank on the heat and the air, and it’s going to blow all this water away. And here it comes. This is my favorite part. Right now all the water is being blown up the windshield so it feels like, it’s awesome. And check that out you guys, I’ve got a car now that is clean. It’s not completely dry but it’s mostly dry. Oh here comes the last phase, oh, I see flames. Alright you guys, now we’ve experienced a carwash on Marketing In Your Car. It doesn’t get any better than that. What I’m doing right now, it’s getting loud again. So I’m going to actually pause it for a second, because I gotta go vacuum out the inside real quick, then I got something very important to talk to you about. So that’s the game plan, I will see you guys in a few minutes here. We will pick up where we left off. Alright, alright, we are back on the road, and ready for an amazing day. So what I want to talk about today is a very important subject, in fact it is the most important subject, arguably that you will have to learn about or think about in your life. And that is very broad, but it’s important and I’ll explain why here in a second. It’s marketing. Marketing matters. I was going to say that it’s the only thing that matters, but that’s not quite true, but it’s the only thing that matters if you want anything in life. So there you go. Now kind of to explain this; most of you guys know, if not you need to go back and listen to all the other 5000 episodes to catch up with who I am. But, I’m a wrestler. I grew up, was a wrestler in high school, was a state champ, took 2nd place in the country, was an all American. I went to Brigham Young University for a year, wrestled there. They dropped the wrestling program, transferred to Boise State, wrestled here, finished up my wrestling career here and then later went and tried to try out for the Olympics. We kind of built an Olympic training center here in Boise Idaho. I employed half the Olympic team to wrestle when our company was at a big peak, and then the company kind of collapsed, I had to cut the program and that really sucked. But, there’s my wrestling background in a nutshell. So I love it more than probably everyone on earth. I spent over $600,000 that year on the wrestling program and it didn’t go anywhere, which is a lot of money to throw away. But that’s how much I love wrestling. So yesterday morning I get an email from some of the wrestlers on the team and they’re talking about the Boise State coaches. I wrestled Boise State and we had two coaches. The head coach and assistant coach. The head coach, while he was a really nice guy, horrible marketer. Worst marketer on planet Earth. Can’t recruit, can’t train, can’t sell anybody in anything, somehow he got the head coach job. He’s kind of been there forever so when the old coach left they let him come in there. He’s kind of run the program into the ground, and instead of noticing that and being like, “Hey I should surround myself with great people.” He did the other thing, which is “Let me get rid of everyone around me who knows what they’re doing to make me look better.” And I had that same thing happen……. It’s something that’s common among wrestlers and among leaders who aren’t necessarily great leaders. So instead of trying to up their skills they fire and they cut the people around them and make them look better. Which by the way, horrible management idea. To anyone that’s followed my podcast, or what I believe. I’m the other way, I surround myself with A player geniuses that are smarter than me, because they make me look good. That’s kind of the opposite. But for him the idea was, “Hey, I’m gonna cut people around me who are doing good stuff because it’ll make me look better.” So yesterday he actually fired the assistant coach, which is insane because the assistant coach ran the whole program, did all the recruiting, did everything. But because of that, it made him look bad, so instead of being grateful and appreciative to that person like he should have been, he instead fired him, so that it would make him feel more secure in his role. Now there is a huge uproar in the wrestling community here. So I got on this email chain that went on back and forth and back and forth all day long with people who want to get our coach fired. Trying to talk to the administrator and all sorts of things. Reinstate the assistant coach in place of the head coach and all sorts of crazy things. I just mentioned really quickly, “Okay, I agree there needs to be a change. I don’t invest money in the Boise State wrestling program anymore, because of some issues. And I would love to invest money back in the program. I love wrestling, I love Boise State, but I haven’t because a lot of the issues that everyone is talking about right now.” So one of the guys messages me and he’s like, “Well as a potential investor, what things would you like to see that would make it so you would be willing to give money.” They said, “Please be brutally honest.” So that should be an entrance way to give me the ability to say what I really believe, and then should listen, they should shut their mouths, listen because you asked me to be brutally honest. So I went through and I was brutally honest. “These are the reasons I would not give money to the Boise State Wrestling program today.” And I gave the reasons, boom, boom, boom, boom. A marketer would have looked at that and said wow, if you guys came to the funnel hacking event, it talked a lot about how, “Here’s the 3 step process to build the business. Step 1 find a market, step 2 ask them what they want, step 3 give it to them.” So you’re trying to figure out how to get money from me, so I say here are the reasons I’m not giving you money. The smart thing a marketer would say, “Wow, he told me exactly how to sell him.” And you come back and say, “Russell, sweet. You want this, I will do this.” And you would give me what I asked you for, and I will give you money. It’s so simple. All you need to do is just listen to what I said, and then give it to me and you get free money for doing nothing. That was what should have happened. Instead, this guy, bless him he’s a wrestling coach….I don’t know. I love wrestlers, but…….anyway, he came back on every one of the reasons why I said I don’t currently invest and instead of saying “wow, let me fix that so you will give me money for free. Came back and fought me on every single one, and insulted me on multiple of them. I was just like, “Are you freaking kidding me.” I am telling you what it will take for me to give you money and instead of saying, wow let’s do that so you will give me money. He came back and fought me on every single point, insulted me on multiple ones and basically told me I wasn’t a true wrestling fan. I was like, “Are you freaking kidding me. Four years ago I spent 600,00 on wrestling here in Boise to make Boise wrestling better. In the last 12 months I’ve spent I probably won’t say, but insane amounts of money. More than the entire budget of the Boise State wrestling team for the next five years on my own wrestling room. I love wrestling more than anyone. Period. The end. For you to come in and attack me and insult me like that, now I sure as heck don’t want to give you money first off, second off, your problems are all business issues you’re struggling with. And you’ll have a bunch of wrestlers that don’t know anything about business trying to solve these business issues. There are a couple of people in our little community who are business owners who actually know how to build a business and help solve these problems, but instead of listening to people who actually know how to run big organizations and made tens of millions of dollars doing it, you insult them because we don’t agree how it’s been run up to this point, which obviously hasn’t been a good job and that’s why it’s gotten to the point it is today. It was just kind of interesting to me. In all of my points, the things that I wanted so I would give them more money, were nothing like, “Russell needs a statue of himself in the wrestling room.” Although that would be pretty dang cool. All of them were like, “I didn’t know about any of the events last year. I only went to one match because I didn’t know about it. We don’t market to our own people. If me, Russell, who is obsessed with wrestling, who spent $150,000 to build his own wrestling room in his backyard, doesn’t know there’s a match coming up, there’s a problem there. Instead of saying, “Wow, you’re right Russell. As someone who’s marketing and sold tens of millions of dollars a year in your own products and services, would you mind giving us some advice on how to market this?” I would say, “I would love to donate my time and my energy to a cause I believe in which is wrestling.” But instead they come back and say, “All the true fans know when the matches are, those who don’t we should probably try a little harder to let you guys know about it.” Are you kidding me. I’m saying I will give you more money if you will effectively market your business, that’s what I told them and instead of asking me the best way to do that, they fought back on every single one. My dad started this All-star Match in Utah to be able to fundraise for Utah Valley Wrestling. When BYU dropped the wrestling program, I was there, they dropped the program and my dad came back and built the coalition and teamed it, “Save wrestling in Utah” and they actually started a new wrestling program called Utah Valley Wrestling at UVU. My dad’s All-star match is running for 18 years, makes about $25,000 a year through this All-star match for the thing. I said, “You guys should run an All-star match.” I told them this a couple of weeks ago, and they’re like, ”We have. We’ve run one for two years in a row.” I’m like, “Really, how much money did it make.” “Last year it did $3 grand and this year $4 grand.” And I asked how they ran it and they were running everything wrong. So I asked my dad, “This is what’s happening in the program. You’ve been running one for 19 years, what would you do differently?” and he told me, “Here’s all the issues. First off, you guys are doing it after the wrestling season, which means…..this issue, this issue….” And he went on all the issues and he talked about how he marketed it and how he got coverage in the newspapers and all this stuff. And my dad marketed it and successfully. It has become a huge fundraiser. Raised over a quarter of a million dollars for the wrestling program through this thing he did. So one of my things was like…and Boise State, they fundraise every year by doing a golf tournament, I was like, “We’re wrestlers, we should do wresting stuff to raise money for wrestling. I’m not going to go to a golf tournament and give my money to wrestling. That’s stupid. We need to use wrestling. We need wrestling camps, with junior wrestlers coaching these camps. That’s just common sense. Things that revolve around wrestling to raise money for wrestling. We had an All-star match, apparently you guys from last year, has been a complete bomb. If you want my money we need someone to run a good allstar match. My dad has run one successfully for 19 years in Utah and raised $25,000 a year. Not one person has ever asked him how he did it. If you want me to donate my money, we’ve gotta become business owners and marketers and focus on those things.” So Instead of him saying, “Wow, can I talk to your dad” He comes back and says, ”First off, we’ve run this thing two years in a row and it has not been a failure, it’s been a huge success.” Then he starts going and getting defensive and talking about all the reasons this thing was a big success. I didn’t even respond. I just pushed it off. I’m using this podcast as my way to vent because I was frustrated. But I was like, Okay, what constitutes success for you? Was it a good wrestling match? Probably was. Did the athletes have a good time? Yeah, probably did. Did the few people who actually knew about it have a good time? Yes, they did. So from your standpoint as a wrestling coach it was a huge success. As a business owner, making $3000 from an event like that is a huge failure, horrible failure. If my employees ran that, I would have fired them. I’m not saying from a, we ran a good event standpoint, it wasn’t a good, I’m sure it was. But as a business venture, it was ran horribly. And just from my 5 minute conversation with my dad I know 8 things they did wrong. If they just would have asked they would have known. I didn’t even know that we had an All-star match in Idaho until I told them they should start one. Oh we have for two years. How have I never heard about it? These guys are missing the whole point. So what I’ve found in my life, and I think its true is almost every single problem in life can be solved with good marketing. That’s it. And until people understand that and embrace that, they’re going to continue to suffer from mediocrity. Think about any aspect of your life. Let’s say you’re like, “I don’t have a girlfriend. My life sucks.” How do you fix that problem? You learn how to market yourself. That’s it. If you don’t have a girlfriend or a wife or a spouse or a husband, or whatever the issue is, it’s because you suck at marketing yourself. That’s it. Any other excuse you give yourself is just BS, you suck at marketing yourself. “No one’s coming to my business. No one’s buying my products.” There’s only one problem, you suck at marketing your products. That’s it. That’s why nobody’s coming to buy your thing. “No one’s coming to my wrestling tournaments.” Because you suck at marketing. “No athletes want to join our team. “ Because you suck at marketing. Every problem in life can be fixed with good marketing. I’m convinced of it. I don’t care what it is. You give me any problem, anything, it’s because you suck at marketing. That’s the issue. That’s the overlying issue. I look at the problems I have in my life, even in the ones in my personal life. If I was to be completely honest and look back at myself and ask myself a question, my question was, “Russell, why are you horrible at this aspect of your life?” and if I was honest with myself it’s because I sucked at marketing myself in that aspect of my life. That’s it. So for you guys, who may not be wrestling coaches or people who care about that, but care about other aspects of your life? If you are not successful at anything that you want to be successful today, it’s because you suck at marketing, and it’s time to up your game and start becoming a student of marketing. Someone told me one time, “Russell, you are so smart. That’s how come you’re a multimillionaire.” And I was like, “It has nothing to do with being smarter.” This guy was a doctor. I’m like, “You are a million times smarter than me, infinity times smarter than me, maybe ten infinity times smarter than me. The only difference between me and you is I focus my time and energy on something that produces cash. Marketing. You focus the same amount of effort on how to become a doctor. Unfortunately while doctors get paid a lot, you don’t get paid nearly as much as someone who focuses on marketing. It’s just how the world works.” So for those of you guys out there who want to solve any area of your life, business, relationships, everything, the most important thing you can do is up your game in marketing. It’s time to become a student of it. It’s not time to quit dabbling like, “I read an e-book, I read the blogs…” It’s time to become a student of marketing. If you come into my office, you will see ten walls wrapped in books from top to bottom, every marketing and sales book known to man. I’ve upped my game. It’s important to me. I love marketing and if you don’t love marketing yet, it’s time to step up your game and become a student of it and to become someone who loves it. If you love marketing, you love this game; it’ll transform your life in all aspects. Business, financially, if you want to raise money for charity, whatever it is that you want to accomplish in life, all those problems, the issues, the headaches that you’re struggling with will all be solved with good marketing. So that is my message and my rant for today. I’m hoping that the wrestling team will see the light of day. A bunch of guys are going to talk to the administrators. My goal, what I hope happens, is that they clear house, let go of everyone, bring in a new team and allow people like me and a couple of other people who run successful businesses to come in and run this thing like a business. If we do that Boise State Wrestling will be saved and become an amazing program. And guess what? Our athletes will win. And they’re not going to win by having better wrestling coaches. They’re going to win because they have better marketing. That’s how you get good recruits. You get good recruits with good marketing. You get people to show up to your matches because of good marketing. Everything comes around with marketing. I look at guys like Dan Gable the greatest wrestler in our sport. Not only was he one of the best athletes of all time, he’s the best coach of all time. After he won the Olympics, he went and started at Iowa State became head coach of the Hawkeyes, won 23 national titles in a row. Something crazy like that, and if you go to an Iowa Hawkeye event, there’s the entire auditorium is completely filled and you’re like, “Man, How did Dan Gable do that? He must have been a really good wrestler.” Yes, he was but that’s not how you fill events. You fill events by being good marketers. You become national champs by being good marketers and recruiting the best talent in the world to where you are at. I would say Dan Gable was probably the best wrestling coach in the world, and he was definitely the best wrestler marketer in the world. I was talking to a bunch of the guys and they talked about how a lot of schools will wrestle and they’ll ride people, they’ll turn them over and pin them. While that’s good from a wrestling standpoint, it’s not fun to watch. If they drilled them like…..if we want to get fans to show up we have to have a wrestling style that’s fun to watch. We need to dominate people; we need to push them over. If we’re going to get people to show up, this is a show. This is show business; we gotta give them a good show. You give them a good show and people show up. So I did that, and they went from being this sport that nobody cares about, if you go to an Iowa Hawkeye event, you’re looking at 30 or 40,000 fans going nuts, because they built it as a show because Dan Gable is a good marketer. That’s it you guys. Good marketing solves all problems. Not some problems, solves all problems. That’s how I really feel. So there you go, you guys. Rant over. I’m heading into the office, get some stuff done. Go up my game with some more marketing. I gotta learn, I gotta educate and prepare. I gotta be good enough to accomplish my tasks. That’s my plan for today; I hope it is for you as well. That’s it you guys. Talk to you all again soon.