Podcasts about why russell

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Play Episode Listen Later Jan 1, 2020 8:02

How to shortcut 10 years of growth into one year. On this episode Russell discusses how he has been strategically planning the big domino move to propel Clickfunnels forward 10 years. Here are some of the awesome things you’ll hear in today’s episode: Find out who Russell learned the big domino technique from and how it differs from his own technique. Why Russell had to look at the question from a new perspective to be able to find the answer he was looking for. And see why you too should look at your business from a different lens in order to be able to find the answers you’re seeking. So listen here to find out how strategically planning for a big domino effect, Russell plans to propel his business forward in growth. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson and this is the last podcast of this decade. It’s New Year’s night, New Year’s eve and in a few hours it’s going to be next year, and next decade. So with that said I want to give you one thought to think about as you’re building your company over the next 12 months. Hey everyone, so we are packing up right now, taking the kids downtown for New Year’s here in Boise, they have a potato drop. Literally they have this huge potato and they have a tractor come out and they hook the tractor up to this potato, and then the potato drops. Just like in New York City you get the ball drop, we get a potato drop. So we’ve never seen it, so we’re going to downtown Boise to experience the potato drop, we’re pretty pumped about that in a really weird way. That’s going to be really fun, and then we’ll see if the kids make it to Midnight or not. So that’s kind of what’s happening tonight. It’s interesting when I was thinking about what to share kind of for the last podcast, I thought it would be fun to do the top ten things I learned this decade, or this last year, or whatever. I may still do something like that. But as we’re packing up the house now and I’m getting ready to leave, one thing keeps going through my mind, it’s actually simpler, it’s not a whole bunch of things. It’s one thing for you guys to think about, so I wanted to share that, and hopefully it’ll help somebody right now, in whatever you’re looking at. So it kind of stems back to probably 7 or 8 years ago. I was in New York at Joe Polishes Genius Network event, and Tim Ferris was there, and I’d never seen Tim Ferris speak before, and I was kind of excited. And he was onstage talking and he did some Q&A and stuff, and I remember at the end someone asked him some question like, ‘What’s the question we should ask you Tim, that we haven’t asked you?” or something like that. And he kind of thought for a second and he said, ”You know, what’s interesting, I get reporters all the time who want to follow me around all day and get a day in the life of Tim Ferris.” And he’s like, “I always tell them no because if people actually saw my life, they’d be really bored. I wake up in the morning and I drink some coffee or some tea, and then I sit and read a book, and then I think.” You know all these things. And he’s like, “I’ll sit there sometimes for days or weeks, or sometimes even months just trying to identify what are all of the dominoes out there, and then what’s the big domino that if I knock down that domino, it’ll knock down all the other dominoes or make them obsolete.” And he’s like, “Because of that, I don’t do a lot of stuff, but when I do something I execute on it perfectly and it’s this huge thing.” Anyway, after he said that I thought a lot about that. And I think for the most part I’m not really that way. I’m more like, I’m moving forward all the time. You guys see it. I’m moving forward, idea after idea, after idea, and I’ve been executing on this funnel, and this funnel, and this idea, and this book, and this thing. And we’re moving fast, and I think that’s good, especially when you’re getting started I think it’s good to be trying and testing a lot of things until you kind of identify what your thing is and you really figure it out. But something that has been interesting over the last couple of months as I’ve been writing these books and doing these things, the one thought that keeps coming back is like, you know, I’ve been doing a lot of things that incrementally are helping to grow the company. But I was like, “Is there a thing, is there a big thing that if we were to do it or execute on it or knock this domino down that would short cut us 5 years or 10 years or more and get us there faster?” And it’s funny because when I thought, you know when I was thinking about that, there was not a funnel that I could launch, like “this is the funnel that will 10x Clickfunnels. This is the funnel that will speed up the time. This is the book I need to write.” You know, it wasn’t ever anything like that. So at first I was like, “I guess there’s not. There’s nothing I could do that will shave off 10 years of our success and get us 10 years further down the line faster.” So for a while we thought that was impossible because we were looking through the lens that we normally look through. And so because of that, we weren’t able to see the answer to that. But then we started looking at it through other lenses and different’ people’s perspectives, people that are smarter than me, people that have done things in different industries, and looking at that. And because we started looking, all the sudden it became apparent that there are a couple of paths that would literally take off a decade of growth for Clickfunnels. We could get where it would take us 10 years going the direction and path that we’re on now, we could get there within the year from now. And at first we were like, “That can’t be possible. That doesn’t make any sense.” But because we started asking that question, looking through different lenses outside of just our own perspective it started opening up all these opportunities and ideas and this whole new world of things that are possible. So I’m not able yet to tell you what the answer was for me, and that shouldn’t matter, because the answer for you is probably going to be different. But you will see it play out over the next 12 months of my life, and the life of Clickfunnels, and you’ll be like, “Oh my gosh, that was the move Russell chose. That’s interesting. That is how he’s shortcutting a decade and getting it done in a year.” So you’ll see the strategic moves that we’re making, and they’re exciting and they’re fun, and they’re awesome. And I’m sure I will talk about it as the pieces come out and I’m able to share more. But more so I wanted you guys to start thinking about that. My guess is when you start thinking, “What can I do right now that’s going to propel my business forward a decade in the next year? You’re probably not going to see it right away. And it’s going to be hard for you, because given the tools you already have, the answer is not there. Just like for me, given the tools of like, “What’s the next funnel? What’s the next book? What’s the next thing?” the answer wasn’t there. It was me keeping, continuing to ask that question and open my eyes and getting to know other people who have a different frame of reference and different lens that opened up these possibilities to me and to us as a team at Clickfunnels. So anyway, I want to encourage you guys to start asking that question, and then start looking for the answer, because it’s there somewhere. It’s not within your immediate ability to execute on it, but it’s there somewhere, you just gotta start looking for it. And if you search for it, my guess is you’re going to find it. So anyway, that’s the thing. What’s the big domino, what’s the big domino for you guys this year, that’s going to propel you forward a decade. Think about that. And then watch as we start executing on ours. I’m excited. I’m so grateful for all you guys and the fact that you listen to this podcast, the fact that you use our software, the fact that you read my books, the fact that you care means the world to me. And I’m just grateful for you guys during this New Year season. And I appreciate you and I cannot wait for the upcoming year for you guys to see what we’re doing and why we’re doing it. It’s going to be fun. So thanks for being along for the ride. Appreciate you all, have an amazing new year, and I will talk to you guys all next decade. Bye everybody.

How You Learned Or Earned...

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Play Episode Listen Later Dec 23, 2019 9:54

The secret I found during my book rewrites to make sure people grasp the gold you’re about to give them. On this episode Russell talks about finishing up the rewrite for his Expert Secrets book, and what kind of changes he has been making to it, and the Dotcom Secrets book. Here are some of the amazing things to look forward to in today’s episode: Why Russell decided to rewrite his previous two books in time for the launch of the upcoming Traffic Secrets book. Why the new versions of the book are different, and what the difference is. And how you can use your story about learning or earning to make people buy in to what you are trying to sell. So listen here to find out what it means to learn or earn it, and how you can use it in your own business. ---Transcript--- Hey, hey, good morning everybody. This is Russell Brunson and welcome back to the Marketing Secrets podcast. Today I’m going to give you an update about the rewrite of all the Secrets books, what’s happening and one of the big things that I learned this time writing the books. Alright everybody, I hope you are all doing amazing, first off. I am heading in, it is the Wednesday before Christmas, and tonight is my due date. I have to turn in the rewrite of the Expert Secrets book today. So some context for those who haven’t been paying attention or whatever, is basically I wrote the Traffic Secrets book this year, it went live, and we got a new publisher and they said I could, basically I bought the rights back for the first two books, moved them to a new publisher and then we thought we should do these all hardbound, because that would be really cool. And then I was like, “We should do a box set, that’d be even cooler.” And I kept freaking out. And then I’m like, “Well, if I’m going to make a whole box set under a new publisher, are you guys okay if I add some stuff to the book?” They’re like, “Sure, go for it.” And then insane perfectionist Russell came in and I took the Dotcom Secrets book, which started at 58,000 words. I deleted 30,000 of those words, and then I wrote an extra…I don’t know, it ended up being over 94,000 words. And then I’ve done the same thing with the Expert Secrets. It was 60,000 words, and I deleted, I think I deleted 70 full pages, Microsoft word style pages, and now I’m back to 84,000 words . And I have to have it finished by tonight. So it’s been, most people write a book once in their life, and I’ve written 3 basically, in the last 6 months. It’s just stupid. Don’t be like, “Russell, that’s so awesome.” No, no, it was really, really dumb. That is not a good thing, that is a really bad thing. It has wrecked my emotions, it has wrecked my sleep, it has wrecked my adrenal glands. But it all ends tonight. So excited. I’m going to take a nap, it’s going to be really awesome. I’m really looking forward to it. So some of you guys are like, “Russell, what are you rewriting? The first two books were really good.” A couple things, number one is throughout time your processes, your frameworks, your things evolve, there’s that. I wrote the Dotcom Secrets book and I spent the next 3 years teaching it to a million people. And when you’re teaching it over and over and over again all around the world, you get different insights. Like, this makes more sense, or this is a better way to do it. So it’s like updating all those things. The second thing is things evolve, the market evolves, the things you learn along the way, adding those things in. But the biggest thing that I’ve found is I’ve changed how I, not that I changed but my ability to tell stories has gone up. After Expert Secrets we talked about story, and then I went and for the next two years since that book came out, I’ve been telling stories with a lot more intention. Because in the book I talked about the hero’s two journeys, and I mapped out the processes and I became better at that. So I became better at telling stories, and I tell more stories now because of that. And in the process I’ve learned how to tell better stories. And I also, it’s funny because I went back and just for example, with Expert Secrets I was reading the chapter about the stack, for those who read the book, you know the stack. And I read in the intro paragraph I was like, “This is a technique called the stack. I learned it from this guy named Armand Morin who I saw one time at an event with a thousand people, close half the room, it was really cool. This is what he taught me.” It was two seconds and it was like, a boring story. So for example, I came back and said, “I need to make this engaging, entertaining, exciting so that when I deliver you this gem, you know how valuable it is.” I think a lot of times, I’ve been going back over these last two books I’m realizing this was my mistake. I’m like, ‘Here’s some gold.” And you’re like, “Um, thanks?” and you missed the point of it. So I took that little two sentence introduction about how Armand taught me the stack, and it turned into 3 pages in I guess Google Docs, 3 Google Doc pages would probably be 5 pages in an actual book. And told that story the way it should be told. You know, the back story, the journey, the epiphany, the framework, the achievement, the whole thing. I tell the whole story in it’s depth and detail and excitement. And then you’re like, “Oh my gosh, this is amazing.” And then when I’m like, “Here’s the gold.” Your mind is more open to it, you’re more prepared because you believe that that thing is true. So one of my big aha’s that I’ve been having since I’ve been doing this process over the last 6 months, and especially now that I’m down to the wire, is just reaffirming the importance of story. So often we just tell somebody the gold nugget. It’s almost like casting your pearls before swine. They don’t believe in it, they don’t have faith in it, whatever that thing is. So they look at it like, ‘alright thanks.” And you’re like, “No you don’t understand. This is so important for you to understand.” But they miss it. So we come back and we start with a story, a story about how we either learn the thing or we earn the thing. When you tell that story, it creates value in the thing you’re about to share. It shows like, “Oh my gosh, Russell went through a lot to understand this. I need to listen with different ears.” Then when they listen with different ears they are more likely to accept it, and to hear it, and to take action on it. And that’s why those stories are so important. So when you read the new version of the book, you’ll notice there’s a lot more story throughout every single chapter. I lead every chapter with a story about how I learned or I earned the topic and idea, and then I give you the thing. So I think that’s my big takeaway for you guys today. Next time you’re going to teach somebody something, before you do just stop and say, “How did I either learn this thing, or how did I earn it, through trial and error? I learned it or I earned it. How did I do that?” And then stop and tell people that story before you tell them the gold nugget. And if you do that, when you deliver the goods, they will be much more impressed, they’ll be more prepared for it, they’ll be ready for it, they’ll be more likely to actually implement it. I wrote a section in the book yesterday, just about the difference between strategy and tactics. I’m doing a webinar on teaching the strategy on how to do something, but I never into the tactics. And people are like, ‘Why don’t you teach the tactics?” The reason why is because if I can get you to believe that the strategy is true, the tactics don’t matter. Like if I’m going to go to war with you, I’m like, “Alright, this is what we’re going to do.” And I walk through the tactic, “You’re going to march through the grass over here and you’re going to go shoot the guy over here.” And then you’re like, “what?” If they don’t believe the overarching strategy, they’re not bought in on the strategy, they’re never going to do the tactics. So if I’m an army general, I come to you like, “This is the strategy we’re going to do. We’re going to try and flank them on this side. We’re going to do this, we’re going to do this, and then everyone’s going to attack from this side, and that’s what’s going to happen.” You’re like, ‘Oh, that’s amazing. I see the strategy behind it.” Now I can give you all the tactics and you will bust your butts to go do the tactics and to execute them perfectly because you understand the strategy right. The same thing is true in a webinar. When I’m on stage selling I’m not trying to teach you the tactics. I’m trying to get you to believe in the strategy. If you believe in the strategy, then when I give you the tactics you will go crazy for it and you will move mountains if it needs to be, because you understand the strategy. So what I’m selling, I’m teaching strategy and getting you to believe the strategy. Here’s the strategy of the perfect webinar, here’s the strategy of funnel hacking, here’s the strategy of how to get traffic. And you’re like, “Oh my gosh, I get it.” And if I can get you to believe that, we knock down any false beliefs around the strategy, then I can hand you the tactics and you’ll be able to run with them. So anyway, I’m not sure that makes sense out of context. You’re going to read the book and be like, “Oh my gosh Russell is amazing.” But those are the things I’ve been geeking out on and thinking about a lot recently. So what’s the story about how you learned and how you earned it, and when you share…And again, that’s the same thing, the way I get people to gain belief in the strategy is I tell them, “Here’s the framework, here’s the strategy of what we’re going to do.” And I sell you on that. I get you to believe by telling you the story. How I learned it, how I earned it, how I figured it out. And then people are like, “Oh my gosh, this is amazing. He put a lot of time and effort and thought into this. I would have had to go through all of these things to understand the strategy, but he’s just going to give it to me. I bought it, I’m going to do that strategy.” Boom, now they’re bought in on the strategy, now I can deliver the tactics, now I can give them the gold nuggets, now I can do all those kind of things. But it’s all about getting them to believe the framework you’re going to deliver them first, and that comes back to telling the story about how you learned or how you earned it. So anyway, it’s so much. I love this game. I cannot wait for you guys to get the new books, they all go live May 5th. We have a secret surprise coming along with it, that I can’t even tell you about. If you think the books are cool, this new surprise gift is even cooler. But I gotta wait before I can share it with you. So that’s all I got you guys. Appreciate you all. I’m in the office today, it’s my last day, wish me luck. By the time you hear this, I will be done writing. But I still need the wishes because there’s still a lot of work to do. So wish me luck, and we’ll talk to you guys soon. Bye everybody.

Write Yourself A Swimming Pool

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Play Episode Listen Later Nov 6, 2019 9:10

How to get your list to pay for the thing you really want in life. On this episode Russell talks about the importance of building your list so that when you want something you can send the bill to your herd. Here are some of the awesome things to listen for in this episode: Find out what it means to send the bill to your herd when you really want something. Why Russell wishes he’d never taught this concept to his wife, Collette, years ago. And find out who said they were going to “write themselves a swimming pool.” So listen here to find out how you can get your tribe to pay for the things you really want. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I’m streaming with you from the Tesla. Alright, so I got a Tesla, I was all excited, and for the most part it’s pretty cool, I’m not going to lie. I’m not like a car guy typically, but the Tesla’s pretty cool. Except for the fact that, this is the third time now where I get my kids all the way to school and then I push the falcon doors for them to come up and the kids get out, and the doors don’t come up. They’re just stuck, and it’s like, “Obstacle detected.” And it’s like, there are no obstacles around here. And they’re like, “Well, we can’t stand up.” And then the kids have to pile out the windows and stuff, and it’s its super embarrassing. So Elon Musk, you screwed me. You embarrassed my kids in front of their own school again. Why do you do that? Just make a car that knows that there’s no obstacle there, when there’s no obstacle there. Anyway, I digress, what we’re here today to talk about, I want to talk about something that I think is kind of fun to talk about, that hopefully gives you a mindset shift. I actually had a friend yesterday who messaged me, and he’s trying to figure out a way to make some more money, because he’s trying to buy this house and wanted money for a down payment and stuff like that. And I messaged him back and I’m like, “I think you’re looking at this differently.” And I said, Dan Kennedy, who is probably the person I quote the most on this podcast, he used to always say, “If you want to buy something send the bill to the herd.” If you listen to any Kennedy stuff, he’d always refer to your list, your following, your tribe, your people, whatever, as your herd. And he’d always say, “Yeah, if you want to go buy this thing, then send the bill to the herd.” What he meant is he’d have an idea for something, he’d go, “Okay, I want to go buy this new house, this new car, go on vacation or whatever, I’m not going to pay for that. I’m going to send the bill to the herd. So what’s an offer I can create that I can send out there to the herd, they will buy it, and they will therefore fund the thing I want to actually get.” So I remember hearing him say it way back in the day and I used to always think that. Every time I wanted a new thing, it was like, send the bill to the herd. And it was funny because when Collette and I first, first, first got married, I guess we were in our, probably married a year, maybe two years at this point, and this is about the time I’m learning this whole internet marketing game. And I remember because it was Christmas time and she wanted these new couches that were like, I don’t know, $3 or $4 thousand bucks. And I was like, “Oh my gosh.” I am unemployed. I don’t have a job, I’m selling some stuff on the internet and hustling every once and a while. But I was like, I don’t have money to buy this couch that she wanted. But I wanted to be able to buy it for her. So I remember I made this little promotion, and it was during Christmas time and I called it The Grinch Sale, and it was like, I told this little story about the Grinch and how his heart grew 3 sizes, and kind of put this sales page together, then I put together a really good offer. And I remember in the offer I said, one of the lessons about copy to justify why you’re doing something. So in the copy I was like, “The reason why I’m doing this insane sale is because my wife wants this couch set, it’s like $3600 or whatever it was. And my goal is to have this promotion pay for it and then whatever.” And that was like part of the reason why I was doing the sale. And I did the launch and it was crazy because I think we sold like, I don’t know, I can’t remember the numbers, but it was like $36,000, ten times what we were expecting. And I had never made that much money ever. It was just insane. I remember people buying it and sending me a letter like, “I hope you get your wife that couch.” Or like, “I didn’t even want this thing. I just wanted to help support you and get your wife that couch.” And I was like, “What? This is crazy.” All these people that bought the thing to help support my wife getting this couch. And I remember it was funny because after we did that I was like, “Okay, let’s go buy your dream couch.” And she’s like, “That’s a lot of money.” I’m like, “It’s just an email away hun. We just sent an email out to the list and it paid for it.” And I learned that was a really bad thing to teach her all those years ago because ever since then, not always but every once in a while when we want something crazy she’s like, “Well, just send an email to your list.” Because she’s learned you just send the bill to the herd. Another really fun story that kind of relates back to this from the Beatles, Paul McCartney. It was funny, they said that he used to say this John Lennon, but he said it one time before he wrote, I think it was Help, but I might be wrong. But before he wrote the song, he said, “Hey, let’s go write ourselves a swimming pool.” Because he wanted to build a huge swimming pool but obviously he didn’t want to pay for it, so he sent the bill to the herd. He, oh man, the sun is shining in my eyes. Sorry about that you guys. Anyway, he said, “Let’s go write ourselves a swimming pool.” He sat down and wrote a song, and then launched it, and it made enough money, more than enough money to pay for their swimming pool. So what was the lesson? He sent the bill to the herd. So this lesson, this podcast episode implies a couple of things, number one is you’ve got to have a herd. If you’re not focusing on building a list and building a following, building a tribe, and building people, that’s problem number one. I’ve been talking about that for a long, long, long, long time. Many, many, many of our podcast episodes are about list building and focusing on building your tribe, and the Expert Secrets book is all about that. So if you haven’t been doing that, that’s the first step. You can’t send the bill to your herd unless you’ve got a herd. So you’ve got to build your tribe, you’ve got to build your people up, so that’s the first part of it. The second part is shifting your mindset to that. It’s not like, “Ah, I can’t afford that.” It’s thinking, “How could I afford that.” Well, if I make an amazing offer, provide a lot of value, I can create something awesome that my list will like, and then they will finance the thing I’m trying to get. And that becomes a symbiotic relationship between you and your list. You provide the value, they provide your money, and you’re able to kind of get whatever it is you want in life. I remember before we moved to this house, I think I did an episode on this. It’s probably way back in the archives somewhere, but I can’t remember off the top of my head. But I remember I wanted to buy this house and it was a couple of million bucks and I was just like, “Ugh, it’s so expensive.” The down payment was going to be, I don’t know, whatever it was going to be, it was at the time, crazy. I was like, if I created a $100,000 offer, and I sold to five people that would cover the down payment. So I went and put together a $100,000 offer, and we pitched it and we had a bunch of people take it, and that paid for the down payment. So it’s like, it all comes back down to that. Alright, you’ve got a following, you’ve got a herd, got people, got a tribe, whatever you want to call it, right. Kennedy calls it a herd, which I don’t think is as appropriate, but that’s Kennedy for you. In fact, it’s funny, they used to do, they had a day at their super conference called Herd building day, which was how to build your own herd, how to build your list. And I believe they had this company buy them 7 or 8 years ago, and the company was like, very politically correct. They went through all the courses and tried to pull out things that they thought were disrespectful, and like, ‘Herd Building’ was disrespectful. So they pulled it out of all of Dan’s courses, which is insane, because that’s him and his personality and who he is and what he teaches people. I don’t know why I told you that story. It comes down to political correctness. In fact, it’s funny as I’m writing this new Traffic Secrets book, the editors wanted me to pull out the word tribe because they say I’m talking about building a tribe because I guess apparently that’s offensive to some language or some people or something. And it’s like, just funny now. So I have to always caveat and preface me saying something, “This might be offensive to some people. I apologize in advance.” Which cracks me up because there’s like 6 books on the New York Times Bestsellers list right now that have the ‘F’ word in the title. It’s like, you can tell people to go ‘F’ themselves, but don’t tell them that they are part of a tribe. I don’t get it. Anyway, sorry I’m back. Alright, this is one of those days you guys. So with that said, send the bill to your herd. That’s the moral of this story. Build a tribe. If you don’t have it yet, start building it, and then figure out ways to send the bill to the herd. Be creative, what kind of offers can you create, what kind of things can you make for people, what are the things you can go and you can do? And as you do that provide value for them, they’ll provide value back to you, and you can literally write yourself a swimming pool by creating a new offer. Alright, I apologize, not in advance, I apologize if I offended any of you guys in this episode, hopefully you learned something. And I’m going to go before it gets too much further down the rabbit hole. Thanks everybody, and we’ll talk to you soon. Bye everybody.

How To Be Coached...

Play Episode Listen Later Nov 4, 2019 17:20

If you really want to be successful, you need to learn how to be coached. On this episode Russell speaks directly to those of us who were a little hurt by his last episode about extreme ownership. He tells us why we feel the way we do, and what we need to do in order to become coachable. Here are some of the insightful things to listen for in this episode: Why Russell thinks if you were hurt by the previous episode, you need to hear this message most. How Russell learned to be coachable. And why you need to become coachable in order to be successful. So listen here to find out if you are coachable, and what you need to do to become that way. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today this is going to be kind of a continuation of last episode. I did a little bit of a rant, but today I want to talk about how to be coached. Alright so, I know that when I stepped into this role of marketing nerd, I don’t know, chief marketing nerd at Clickfunnels, the person who is coaching other entrepreneurs in how to market, I forget sometimes that I grew up being coached a lot like in wrestling and other sports, and so many aspects of my life. When I got in this business and started hiring coaches, I hired relationship coaches for Collette and I, I hired business coaches, I hired personality coaches, personal development coaches. I’m just a little obsessive compulsive when it comes to hiring coaches, because I’ve seen the value of having a coach. And I forgot about the pattern that most people go through. I’m sure I went through it as well, but what happens is, and again, because I think we come in this world sometimes and I try to coach people and it’s interesting because they’ve never been coached before, or not to the level where they thrive off it, and obsess about it, and desire. Most of the people that I know that are really, really successful, have coaches and they love it, and they thrive off of the feedback, and they get some feedback and they’re like, “Yes!” and they just run with it because they’re so excited that, “I paid for this feedback, I got it from this person I trust and I just run with it.” I think a lot of times people that haven’t been obsessed about it, or they haven’t been in a super high level coaching before, they kind of go through a pattern. So I’m going to talk about that pattern because I think a lot of people get this, and I saw just over the last couple of days from the podcast that I did put out. And first off, I just want to say with any podcast I’m putting out, the only reason why I publish something, it’s because I know it’s not one person struggling with it, because there’s a lot of people struggling. If it was one person I wouldn’t publish a whole episode about it. When it’s a pattern that a lot of people are struggling with, that’s when I make an episode. I don’t want to just serve one person, I want to serve a thousand or 5 thousand, or ten thousand, however many I can reach with my voice. So you know, the lesson from the last podcast episode about extreme ownership, and about publishing and being consistent, it wasn’t advice for one person, that was advice for thousands of people who are struggling. So I want to kind of put that out there. Number two, same thing with this. This is specifically because I saw the reaction from one person, but this coaching for everybody, otherwise I wouldn’t put it out there. I wouldn’t waste my time, or your time, or anybody’s time. Anyway, so what typically happens when somebody is newer to being coached or whatever, the first thing the coach says, “Hey you need to change this.” The first, what do they call that? I know with, what is it? First there’s denial, and grief, and like grief suffering, or whatever, there’s the different layers of what happens. First you grieve and then you get angry, there’s this whole process. It’s kind of the same thing with coaching, I’ve noticed. When I first start working with entrepreneurs, or somebody I’m like, ‘This is what you gotta do.” And I give them harsh feedback, like it’s not working right, this is how to change. The very first thing is people get their feelings hurt. “Oh you’re attacking me.” Like, “No, no, no you don’t understand. You hired me to be your coach. This is, literally you paid me to do this thing for you. There’s nothing personal here. There’s no personal. You paid me to look at you, find the flaws, and try to fix them. I’m doing that.” I think the first phase of someone who’s knew to coaching, “Oh my gosh, you’re attacking me.” No, no, no I’m not attacking. You paid me for this. You asked me to look at your problems and to fix them. That’s at the first phase and I think a lot of people go through that, where they’re like, “Oh my gosh you kind of personally attacked me.” In fact, my guess is for any of you guys who listened to this podcast or any of mine when I say something that kind of irks you, where you’re just like, ugh, and you get angry or frustrated or whatever, that’s why. It’s because you’re out of alignment with what you’re supposed to be doing. And you hear it, it’s like, “Oh.” I’ve said that before on other episodes, like, “If you’re upset with this episode, it’s probably for you.” Because that’s the first phase of it, that. So that’s the first phase, then the second phase is people come back and start trying to rationalize what they did, “No, no, no, I kind of did it. I’m doing this.” Then they come back with this rationalization of, “I’m doing, it’s just not working.” And come back to that, trying to again, take the blame off of them, which comes back to the whole extreme ownership thing I talked about in the last podcast episode. They’re trying to take the blame off themselves because it doesn’t feel good. It doesn’t feel good when someone’s coaching you and telling you, and pointing out, “You did this wrong. This is the step, this is where you need to tweak, and where you need to change.” So they try to take the ownership off themselves and come back and be like, “No, I did that, there’s just some other external thing besides me that’s causing this problem. So that’s the second phase of this, of people being coached. And then from there it usually splits off in one or two directions. One direction is that people end up saying, “Screw you, coach.” And then they just walk away and that’s where the relationship ends. And the second side is they humble themselves and be like, “Oh my gosh, I did pay you for this advice. You are my coach, I do trust you, therefore I will succumb to your ideas and do what you said. And that’s kind of the other tier. So that’s kind of the process I see people as they go through coaching. Number one, it’s embarrassing for them, so they take it personal. Number two, then they get defensive, “No, no I am doing it kind of, just not right. I’m doing my best.” And then number three is one of two directions, one is “Screw you coach, I hope you die.” Or number two, succumbing to the advice and saying, “You know what, I did pay you for this, you’re probably right, let me just go and do it.” And that’s when they take extreme ownership and actually do the thing. So that’s kind of the path, and I forget because, you know, right now I’m coaching my boys on the wrestling team and I see it right now with the kids. Where they come out there and do a move and I’m like, “Uh, you did it wrong.” And they’re like, “Coach, why…you told me I did it wrong in front of everybody.” I’m like, “Yeah, because I’m not trying to just teach you, I’m trying to teach everyone on the team, because you weren’t the only person that was wrong, I just spotted you and I pointed it out. I’m showing it so the entire team can learn this process together.” So that’s the first thing. Then we come back and the second phase from the kids is like, “No, I did do it coach. I did it right here. Here’s the move. I did it.” I’m like, “Technically you did it, but you did it wrong. That’s why I’m pointing this out. Your elbows were in the wrong position, your footwork was off. You did the move, you just did it wrong. You didn’t pay attention. That’s why we’re breaking it down.” Then the third phase is like, “Screw you coach. I’m going to do it this way because that’s the way I did.” Or “Okay coach, how did that work? Walk me through it again, so my elbow was up? My feet were in the wrong position, right?” and that person is coachable, that’s a person that takes extreme ownership and they’re coachable. And I can help them, they become a better wrestler, right. And the same thing is true in business, the same process. So as I posted that episode a couple of days ago, I saw the pattern. They came back and said, you know, feelings were hurt, then defensive, and then now that person who is listening is probably at the crossroads of “Screw you, Russell. I hope you die.” Or “Oh my gosh, I’m going to take extreme ownership and figure out how to listen with 100% accuracy.” And it’s up to that person to decide what they want to do, and it’s up to you, honestly. Like I said, the more you get coached, and the more you’re open to it, and the more willing you are, the faster you skip through the other phases. I’m at a spot now when I hire someone to coach me, I want that pain. I’m paying for this pain. I’m not going to get defensive, I’m not trying to show, “I did do that.” I’m just going to stop, shut up, and listen and be like, “Okay, how can I be coached? What did I do wrong? This person obviously knows something different, they’re looking at it from an outside perspective, they care about me, I put their, I put my trust in them, therefore I’m going to trust them, and I’m going to listen.” So for you the faster you can get to that point and skip the other ones, the faster you’re going to be successful. It’s coming back and saying, look this is not personal so I’m not going to get defensive about it. I’m not going to try to justify how I kind of did it. Instead I’m going to listen and be like, “You know what? I’m paying for this person. This person has gone down this path, maybe from this outside perspective they’re seeing something different than I am, because I’m so close to it.” And then obviously not saying, “Screw you. I’m just going to walk away.” But saying, “Okay, I’m going to listen with exactness, I’m going to cut everything else I’m doing and just focus on the words you said, and not take it personal, and I’m going to do this, and I’m going to do it perfectly, just like you said.” When I got better and better at wrestling, my dad and I would go seek out coaches. We’d drive all around the state of Utah to where we found out there were good coaches. We found out, “Hey there’s a good coach up in this city, this area.” And we would drive there, and I would wrestle with the coach and they would watch me, I’d show them film of me, stuff like that, and then they would just rip me apart. And I remember at first it was hard. I’d be like, “No, blah, blah, blah.” But eventually I was like, “I’m paying this. We came this way to learn from this dude. I’m just going to shut up and listen and I’m going to take every word of advice, and we’re going to go back and practice it. Even if I don’t agree with it necessarily, doesn’t mean I’m right.” Even if I disagree with something, I can disagree with something and be completely wrong, and I’m paying this person for their advice, therefore, I will listen to it, I will be grateful for it, I’m just going to do it. And I remember it was probably junior year in high school, which was the year I won my state title. And I remember my coach, his name was Greg Williams, he was my freestyle Greco coach at the time, he’s now the coach at UVU. But anyway, I remember I came off a match and I won, but I didn’t wrestle, I mean I thought I wrestled great because I won, so you know in my head it’s like, “I’m the greatest person in the world.” And he pulled me aside and said, “Russell, you suck at level changing.” I’m like, “What do you mean?” He’s like, “You need to do this.” And he kind of showed me this thing. I was like, ,”Okay.” So once again, I didn’t take it personal I’m like, “Okay, I’m going to try it. So the next match I went out there and he told me to do these level change things, so I started doing level changings. And I did, I beat the next guy and I came off, and I just remember Greg looking at me and he said, “You know what? You are not the best athlete on this team.” Like, “What? Screw you coach, yes I am.” No, but he’s like, “You are not the best athlete on the team, but you know what you’ve got that most of these other people don’t?” and I’m like, “No, what?” He’s like, ‘You’re coachable. I tell you to do something and then you do it.” That’s it. That’s the big secret you guys. That’s why for the last decade and a half I’ve been in this business, and the prior decade I was an athlete, I sought out coaching, and when the coaches said something, I shut up and I listened and did what they said. I put my own ego aside, I put away everything else, and if I wasn’t successful, again, it was me taking extreme ownership like, “Okay, I lost, or I won but I didn’t do as well as I wanted to. This is my fault, what does the coach have to say?” and I’d listen, and then I would do it. That’s the big secret. The people that struggle are the ones who, they seek for coaching, they get it, and they go through these phases of like, defensiveness, and embarrassment. “Oh the coach called me out in front of everyone.” No, you’re paying the person to do that. What an honor. How lucky are you that of all the people that could have been there, you were the one that got the direct coaching. You’re the one that got the customized, personalized coaching. In a wrestling room when there’s 50 or 100 athletes in the room, the coach calls you out and stops everybody and shows, calls you in like, “Look at Brunson’s shot, what did he do wrong? What’s the reason? Where’s his…” Yeah, it can be embarrassing, but at the same time it’s like, “Oh my gosh, I got personal attention from this person. I figured out exactly…everyone else is learning in generalities, I’m learning specifically this is the mistake I made. And here’s how to fix it and the angles I need to shift to make it.” So anyway, I just want put this out there for all you guys because you’re all here. If you’re listening to this podcast, or if you’re following me in any aspect, you’re getting coached by me, right, directly or indirectly. And as you hear things, there are going to be some things that cut a little bit, they’re like, ‘Oh, that sucks.” But again, if it hurts, that means I’m probably speaking directly to you. That’s number one. Number two, the faster you can get to just saying, ‘you know what? I’m going to go and do that thing.” Again, the more coachable you can become, which my definition of coach-ability is just getting past those 2 or 3 tiers and just listening, and with exactness doing what the coach says. That’s when you have success. That’s when I went from being an okay wrestler to being a state champ, to being an all American, to these things. Business was the same thing. When I had my pride on the line, and I was seeking for coaching in my business, people would tell me, “Oh, oh no I do it this way. I do it this way.” I always have my own way to do things, but when I shut up and started listening and said, “You know what maybe this person knows more, maybe they care about me. Maybe I’m paying them to be my coach. I’m just going to do the exact way that they said.” That’s when I started having success. So especially for you guys who haven’t been through intense coaching through athletics and other things, and you’re not used to that, become coachable. Get through it, get past the ego that’s going to be painful. Get past the defensiveness, get past the “Screw you, I hope you die.” coach, and get as quick as possible to “Okay, this is a learning lesson. This person cares about me, they’re doing this because they want me to be successful. What can I get from them? All these other feelings that are getting in the way of my success, let me get rid of these feelings and focus on the message at hand. What do they say? How can I do it?” Coach tells me to do a level change, all I do is I level change in the next match, that’s it. And then what does my coach say, “Man Russell, you are so coachable.” because I just listened and I’d do what they say. So that’s the lesson. I hope this is for, I hope everybody who needed this right now is listening, I hope this is good in any aspect of your life. And the other thing I would say on top of that is, seek out coaching. Collette and I hired Stacy and Paul Martino and went to their relationship event, why? We have an amazing marriage, but we want it better, so we sought coaching and we’re going out there, and we went together. And then Collette went last week by herself for 3 days for more. We’re seeking after coaching still in every aspect of life, even the aspects we’re doing good, because good is the enemy to great. Anyway, I hope that helps. I just want you guys to be successful. Seriously, I don’t need to keep doing this. I’m set. The only reason I keep talking, the only reason I keep showing up, the only reason I wake up in the morning and go into the office is because I actually care about you guys. I’m not doing this to be a jerk, I’m doing this because I want you to be successful. So I keep sharing the things that I’ve found to be successful. And sometimes it’s not going to be comfortable, and that’s okay. It’s not supposed to be. If it was comfortable, everybody would be millionaires walking down the street having a good time. It’s supposed to be hard, supposed to be painful. That’s how you earn this stuff. You go through the process, you go through the pain, and the reward when you stick through it, when you humble yourself, when you listen, when you follow the process, you have success in the business. So get past the ego and the feelings and those things as quick as possible and become coachable. Listen, follow with exactness, do what your coach says, trust them, believe in them, because you already asked them for their help. So when you get it, don’t shy away from it, don’t run from it. Embrace it with both hands and run with it, and be grateful that you had the opportunity to get the personalized stuff. Most people don’t get that all the time. Anyway, I hope that helps. I appreciate you all, thanks for listening and go out there and have success. That’s all I really want in life. Go crush it. Go get the Two Comma Club award. I want to hand you an award onstage at Funnel Hacking Live, which by the way, if you don’t have your tickets yet, they are selling fast as we’re announcing speakers. We’ve sold out 5 years in a row and we will sell out again this year. So go get your tickets if you haven’t yet, at FunnelHackingLive.com. Get around some of the most amazing entrepreneurs in the world. We all want to coach you, we’re there for you, we want you to be successful, and we’re dedicating tons of our time, effort and money. This even will cost me over 3 million dollars out of my own pocket to put it on for you, and you’ve got to pay $1000 for a ticket to show up. So I’m putting my money where my mouth is, I want to make sure you are successful. And I am investing a lot in you, so now you’ve got to invest a little back in yourself to show up, get to the event, where we can change your life. So if you don’t have your ticket yet, go to FunnelHackingLive.com. With that said, appreciate you all, thank you, and listen to your coaches. They care about you, they’re not here for their health, they’re here for yours so pay attention, do what they say, and if you do, you’ll be successful. Thanks so much for everything you guys, and we’ll talk soon. Bye everybody.

Entrepreneurial Scars - Have You Heard This One Yet?

Play Episode Listen Later Oct 9, 2019 15:01

Why these things can and should move you forward as opposed to pulling you backwards. On this special replay episode of Marketing Secrets podcast, Russell talks about the inner battle entrepreneurs face with past regrets. Russell shares his own experiences and observations, including: Why the founding fathers gave us the gift of bankruptcy Why Russell spent an hour and a half on stage talking about his failures How Russell’s “failures” qualified him to work with one of the world’s top business consultants If you’ve ever gone through bankruptcy or messed up and done something stupid in your business, today’s episode is for you. ---Transcript--- Hey everyone, this is Russell Brunson. I want to welcome you back to the Marketing Secrets podcast. And today’s episode is actually going to be a little different because it’s going to be a reboot. I’m actually not going to record a new podcast episode because I’ve been here with my inner circle members for the last couple of days, I’ve been celebrating a lot of their successes. And it’s been interesting though, it feels like there’s been a theme over, recently with a couple of entrepreneurs that I worked close with, who have been struggling and things like that. And for all of them I was like, “Have you listened to the Entrepreneurial Scars podcast?” And they’re like, “No, what’s that?” and I’m like, “How have you not heard this?” And I think it’s been almost two years or so since I published that episode. But I wanted to bring it to the top because I know it’s something that so many people are struggling with and there’s so much fear and anxiety, and I wish it was something I could make everybody listen to once a week or once a month. So because of that, what I’m going to do is just do a reboot and when we come back from the theme song, I’m going to replay that episode of the podcast to hopefully help any of you guys who are in a season of struggling right now with your business, with your life, and hopefully give you guys permission that you need to move forward and to feel comfortable and be able to go back and get back to changing the world. So with that said, I’m going to queue up the theme song, and when we come back you’re going to listen to a podcast called entrepreneurial scars. Hey everyone, so I wanted to, honestly, this podcast I just wanted to hang out with you guys and talk because it’s been interesting. I’ve been working with so many entrepreneurs and recently just as I’ve been working with some people and watching people who had insane amounts of success at one time and then who had something happen. A failure, a bankruptcy, whatever, just fill in the blank. The second time around, a lot of times, they really, really struggle. I start looking and I’m like, why are they struggling? They had this huge success and it’s almost like they have fear and embarrassment like, “I failed in the past.” As I kept talking about this with some of the guys on our team it was like, it’s almost like they have entrepreneurial scars. It’s interesting, us as a person who went through the process, a failure, a lot of times there’s ups and the downs it hard. We have scars, emotional scars, but I think sometimes we feel like those scars are on our faces and other people can see them. What’s interesting is that people don’t. Those are just things that are inside of yourself. But because they’re there and you feel like they’re there and other people can see it, it keeps you from having success the next time. Because there’s so much fear around these scars, these things. And as I was talking about this, this morning, I shared a story and this will hopefully kind of tie these things together a little bit better for you. I’m not going to name names or anything. But there was a guy I know and he was a successful politician. At the top of his game, doing everything amazing and people loved him. And when you saw him in that spot, and it’s not like national politics, I don’t know anybody in national politics. I don’t follow politics at all. But it was a local person. And you saw him on the news and all this other stuff and he was dynamic, charismatic and everything was awesome. And then he got caught up in this political scandal or whatever and it’s funny because, again, I don’t follow politics, and I don’t care that much. But I was aware of the things that happened, and he’s no longer in there and there was someone else. Then fast forward 3 or 4 years later, I met him. What’s funny, it was in a different situation, and he wanted to talk about business stuff. And I was really excited because I was like, “I know who this person is. How cool. I want to meet him and talk to him.” And as I talked to him, it was funny, not funny I shouldn’t say that, it was interesting to see the scars that he’d gotten from this thing were so deep, he was struggling to progress in other parts of his life. Business and all these other things because of the scars he got from this thing that didn’t work out right. You look at the thing, it wasn’t good, but 3 years later, I’m almost surprised that I knew about it, but I did. But he was carrying those scars in his conversations with you. If he would have come in the way that I’d seen him before, confident and all sorts of things, I probably would have done the business deal with him, but because he had these scars and just the way he approached me, he didn’t have the certainty or all these things. They were gone and I could feel it. And that uncertainty kept me from doing the deal with him. And I remember thinking after I finished, I could tell he was still carrying around the fear and embarrassment and shame of that thing. I don’t care about that thing. I couldn’t care less. Move on with your life and come back. That person I saw on TV, if you would have approached me that way, I would have done this deal. The same thing is true with entrepreneurs, there’s someone I know who is super successful, knew how to funnel, blew up and made a ton of money and then it went away and now they’re kind of struggling. And what’s interesting is I know that back story because I know the person and things like that. Even with that, I look at the person like, this person is a rock star. They’re awesome. They’re amazing. But as I see them interact with other people, I see these scars that this person has are keeping them from taking over the next thing. And it’s funny because I don’t think 99,9% of every single person in the world has any idea, their little scars are there for this person, but because he knows that they’re there, because he knows he failed. He knows that things disappear and didn’t work out the way he wanted. He has this fear and has these approaching the next situations, he’s struggling because of that. Because of these scars. And I think it’s interesting that these entrepreneurial scars that we have, first off they’re invisible. Nobody sees them. Some people may be aware of them, but nobody sees them except for you. So because you are so aware of these things, it keeps you from having the confidence and success you need to move forward. It’s funny, I was talking to an entrepreneur who was about to go through bankruptcy and they were freaking out and so scared. And I kind of asked them why and they didn’t say, “Because I don’t want those scars.” But what they said afterwards was, If I get out of bankruptcy, what’s my wife going to think and my in-laws and family?” all these things and I was like, “You have to understand, bankruptcy, think about this, failure for entrepreneurs, the founding fathers of this country gave us bankruptcy as a gift, so that entrepreneurs like us would risk and try and move forward and roll the dice and hope for something. And if it wasn’t for that gift, and you may think it’s a gift for the founding fathers, but I think it’s a gift from god. But if it wasn’t for that thing, America wouldn’t have succeeded as a nation. Everything that’s amazing wouldn’t have happened if entrepreneurs didn’t have that risk. If it was like, if you go bankrupt you go to jail until you pay off all your debts. Not a lot of people would have taken the risk, I don’t know if I would have taken the risks. But because the worst case scenario is bankruptcy, you clear off your balance sheets and start over. That’s the worst case scenario and that’s the greatest gift we have. So if we hit that and we go through it and all the sudden we have these scars, I went through bankruptcy and have all this fear. Then you go through the next thing, it’s like, no, that shouldn’t be a negative thing. That means you tried, you attempted. Even after you attempted and had success and it went away, you had success. I remember I was doing a deal with this guy who was super successful. In fact, he did these consulting things where it was 500 grand a day with a minimum of ten sessions, so it’s like half a million bucks to get this guy to work with you. And I had a chance to hang out with him and I was talking to him and talking strategy and he was asking about my story. I tell him my story and I’m pretty open with things now. I have realized that my scars are what actually draws people to me. That’s why at Funnel Hacking Live I spend an hour and a half on stage talking about all my failures, it draws people toward me, which is kind of making the point at the end of this podcast. But I’ve had my share of ups and downs. And as I told him the whole thing he’s like, “Oh good.” And I’m like, “What do you mean, good?’. And he’s like, “you cycled.” I’m like, “what do you mean cycled?” And he’s like, “Entrepreneurs who haven’t cycled at least once, I refuse to work with them.” I’m like, “What does that mean?” “Cycled means you build something up and then you crash. If you haven’t cycled yet, then guess what? You’re still drinking your own kool-aid. You still believe that you are the most amazing human being on Earth. You don’t realize until after you cycled, that it’s not just you. You aren’t the greatest thing to walk this planet. There’s market conditions, there’s people, opportunities, luck and all these amazing things that happen that make you possible. That make you as an entrepreneur successful.” And as he said that, first off I was like, that feels better. Cycling sounds way better than failure, than bankruptcy. But I thought it was interesting that he wouldn’t work with entrepreneur unless they’d cycled once. And I was like, Man, how many people go out there and do their big risk and have some success which gives you all t his pride and confidence and stuff. And then you lose it and because of that failure you never try again. Or you try it but halfway because you feel like you have these scars and you feel like other people are judging you or you are judging yourself for all these kind of things. Where the reality is that we don’t se those things. Nobody knows about the failures until you tell them about it. But if they do know about it, it doesn’t really matter. In fact, as I found as I share my scars, it’s draws people closer, like I mentioned earlier. I think the reason people will do business with me a lot of times is because I’m vulnerable, I share those things. So for you guys, I wanted to talk about it today because first off, it’s okay to have those scars, but don’t hide them. Share those things. When my kids get injured and they’re super cute and do it all the time, I tell my boys, “Chicks dig scars. That’s a good thing. That’s awesome. Black eyes are awesome.” I remember one of my black eyes I got in wrestling; I don’t know if you guys are watching the video, you can still see the scars over both of my eyes. I had this one where I hit my buddies knee and my eye had swollen shut and I had 15 stitches and couldn’t see out of my eye for 4 or 5 days. I was at school and I was all embarrassed because of the scar and as I was walking around people were like, “Dude your eye looks awesome. You’re a wrestler.” People connected with that more than me looking good and my hair being, worrying about what I look like. So I think the moral of this podcast and I want you guys to understand, is that we all have entrepreneurial scars. If you don’t have them yet, you’re going to have them. But don’t let those keep you from the next success. My friend who is a politician, I don’t care what happened. He could go and do and be successful, but because he’s carrying these scars, he’s not. You have to be willing to get rid of those, or not get rid of them, embrace them and share those things. Look, I screwed up, this is what happened. But this is what I’m doing now and this is what I learned from it, how I’m changing. If I look back on my career, there’s a lot of things I’m embarrassed about. Things I messed up on big time. Maybe I should do a podcast someday about my biggest regrets. I have regrets in my business. There’s things I did that I’m embarrassed about, I wish I wouldn’t have done. Looking back now, I would have consulted myself, “Do not do that.” But I wouldn’t have known the path unless I’d gone down some of these paths and realized what things weren’t right. I’ve always tried to be fair to my customers and my employees and stuff, but I’ve made mistakes, and I’ve sold things that I thought were really good and found out later they weren’t. There’s things I’m not proud of, but if I let those scars keep me, how many people’s lives that we’re touching and effecting now that wouldn’t have been touched had I not embraced those scars and told people, “Look I messed up in the past.” And I have, and we all do and it’s okay. But I don’t want you guys to not progress because of that. Hopefully this gives you some comfort. Look, if you’ve gone through bankruptcy that’s okay. If you messed up and did something stupid, that’s okay. That’s what this life is about. About making those mistakes and owning it, and if you do it’s almost like plastic surgery. It makes these scars disappear. But they don’t need to disappear. Like I said, embrace it. Because that’s what’s going to draw people to you. So I hope that helps. It was on my mind today, I though it just want to share it. I hope that that was good for you guys. Again, as entrepreneurs, we’re risking stuff every day. We’re risking our name, money, other people. I wake up in the morning scared with 119 employees as of today. If I screw up, how many people lives have I let down because of that. Those things are real to me and I understand that. But I’ve got to risk those things because how many people’s lives can we effect because of those things. And if you’ve gone through bankruptcy, don’t let that stress you out. It’s a gift from the founding fathers, from God. It’s given us the ability so that we can risk and not lose everything. We can risk……..and if it wasn’t for that, again, progress would stop if entrepreneurs weren’t risking. So it’s not a bad thing. If you…. Anyway, I just wanted to give you guys that as a gift. And if you any of you guys are struggling, some of you probably are. Some of you guys are going through bankruptcy or gone through bankruptcy. Maybe it’s not bankruptcy but you failed. You launched something that didn’t work. You built a team of people and the product didn’t work and you had to fire people or let them go. All the ups and downs and disappointment. As entrepreneurs you have so many things on your shoulders and I get that. I hope this message helps relieve some of that pressure for some of you guys. Because if you don’t keep risking, trying, keep getting those scars, where is the world going to be? Where are you going to be? Where’s your family going to be? Where are the people you’re serving going to be? They need you and it’s worth the risk, worth the sacrifice, worth the fears. Because if you’re going to affect those people, when you deliver on what you know you have and you change their lives, it makes it all worth it. It’s interesting, just to kind of close this down. I looked at where our company has come to where we are today. And I looked back during my last cycle. 7 years ago when everything collapsed around me and I thought the world was coming to an end and I was depressed and sad and scared and all those kind of things happened. Looking at it now, if I didn’t go through that, Clickfunnels and this process never would have happened. I never would have met Todd, I never would have met who built Clickfunnels. I never would have built this team. I never would have had the opportunity. I wouldn’t have known the things I know to be able to execute on this. A lot of things we’re steering clear from today are because of the mistakes that happened back then. And if I would have made those mistakes today, some of them would have been catastrophic. Way more people’s lives would have been effected. Whereas, I had a chance to suffer those things, get those scars on a smaller scale, so I don’t have to have those things now. Hopefully, if I learned my lesson which I’m trying to do. So look at those things as gifts, embrace them, share them, and don’t hide from them. Because those scars will draw people to you and we all have them. Don’t let that keep you from your mission. Hope that helps. Thanks again for everything guys and I will talk to you all again soon. Bye everybody.

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DID YOU MISS IT?!?!

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Play Episode Listen Later Sep 30, 2019 12:39

The insider lessons that ONLY my hardcore funnel hackers saw. On this episode Russell talks about some people’s reaction to the birthday launch campaign, and why they should be recognizing it for what it’s worth. Here are some of the amazing things you will hear in this episode: Find out why some people think that the launch was annoying, and why Russell thinks they should be looking at it all differently. Why Russell believes this campaign is going to bring about hundreds of millions of dollars of valuation to Clickfunnels. And why this entire campaign is history in the making, and why you should take advantage of your front row seat. So listen here to find out why you shouldn’t be annoyed when Russell markets to you, and should instead learn from what he’s doing to have the fastest growing software company probably ever. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright my friends, I’m in the jeep today and you can probably hear the rumble. The rumble, you can always tell loud days the jeep, quiet days, Tesla. Anyway, so we did the birthday launch this week, I think I did a couple of podcasts talking about it, it’s kind of hard to remember, the whole thing is a big blur. But I wanted to point out the irony of just some of the situation and people and it cracks me up. So why do people listen to me? Why do you listen to me? Why do you listen to the Marketing Secrets podcast. It’s probably because you want to learn marketing. Why is everyone on Clickfunnels? Probably because you want to sell stuff through funnels. Why would you follow me on Facebook, join our Facebook groups? Probably because you’re like, “Man, this Russell guy knows a thing or two so I’m going to go and learn from said person about the thing he happens to know about.” So what makes me laugh is in the middle of this launch, which by the way is doing amazing and will increase the value of our company by literally hundreds of millions of dollars in the next 3 or 4 months. Just to put it in perspective, a lot of people brag, “I did a product launch and it made $3 million dollars.” And that’s awesome and amazing, but the rollout of FunnelFlix and these changes, literally will increase the value of Clickfunnels by hundreds of millions. So it’s like, the strategic movements, and again, I hope you guys are watching these things, are big and important and valuable, and I’m hoping you’re paying attention and watching it. But throughout this process it’s funny because obviously all of the naysayers and people who for whatever reasons when events come out, they’re always out on Facebook and they’ve got the loudest opinions, and it cracks me up. I wish I would have listed out a whole bunch of them because it would have been fun to read them and show them to you guys as specific examples, but I’ll give you the gist. So one of them I saw was like, something about the lifetime value of Russell’s customers, them sending out the emails about this thing are going to destroy their lifetime value. No, it’s literally doing the opposite, increasing the lifetime value. You know, someone saying, “They’re sending out too many emails, they’re spamming us. I’ve never been part of another software company that sent emails like this, promoting stuff.” All these things about, they didn’t like the promotion, for whatever reason. I get that, maybe it’s not their cup of tea. But it’s like, you came to learn marketing from me. You came to understand these kind of things. This campaign will increase the value of our company by hundreds of millions of dollars. And instead of being like, “Huh, what could I learn from this process? That was really cool how they generated the buzz and the hype and how they did the announcement and how they transitioned from this announcement to getting everybody to upgrade.” There are so many small messages, and I know for most of you guys, you’re watching and paying attention, but it just blows my mind, the people that are upset. The one, I laughed so hard, “I’ve never seen any other software company send out emails like this.” And I was like, yeah, but do you see any other software company growing as fast as us. Instead of being annoyed by it be like, ‘man, maybe they know something these other software companies don’t know. Maybe they’re blending of direct response and all these things with software growth is the reason they’re having so much success. Maybe instead of being angry and upset by about it, I should look at like, what are they doing? Why’d they do that? What can I learn from this?’ So I know I’m speaking to the choir because I know you guys are my hard core funnel hackers, you are the ones who care the most about marketing and growth and all these kind of things. But it just blows my mind that I see people who are angry about me marketing to them. And it’s like you literally came to me to learn marketing, and you may pay a thousand or ten thousand dollars for a course, or $300 a month for our software, these things you’re paying for but then when I’m actually doing marketing you get upset. And it’s like, why would you do that? I’m literally, you have a front seat show to the marketing you’re trying to learn from. You’ll pay me a thousand bucks for a course to learn how to create campaigns, and create buzz and to build your following and things like that and to increase your valuation and make more money, but when I actually do it you get upset. Stop being upset, step back and be like, “oh my gosh, I literally have a front row seat to some of the greatest marketing campaigns ever executed in the history of the market. And that’s the way you guys should be looking at it. I know that you guys do, but it just always blows my mind. I want to tap those people on the shoulder and be like, “You missed it. You missed the whole point. You got annoyed when I marketed to you, when you came to me to learn marketing. Step back for a second and put your feelings on the shelf and be like, ‘oh my gosh, what is happening here?” For example, I was watching some people who were very intelligent, and probably I’m sure that you are listening to this because if you’re intelligent and you love marketing you’re already listening to this podcast. But some people are breaking down like, “Did you guys notice how Russell didn’t just say, ‘hey everyone, upgrade to $297 and you’ll get this new thing.’ That would have been an improvement offer, here’s Russell improving it. So instead what Russell did in the presentation is created a new opportunity, a new thing called Clickfunnels Platinum. And Platinum was this amazing new thing, new opportunity, not an improvement offer, a new opportunity, and it’s a $697 thing, but then they discounted it to $297, and then they gave it to everybody who had the old offer for free.’ It was showing that the lesson I taught in Expert Secrets about new opportunity, they saw it and then saw how I executed on it. And it’s like, man, I hope that you guys saw that, because if any of you guys have a program you’re trying to get more people into its like, I can go and make an improvement offer. “Hey we made this product better, you should all upgrade.” Or you create a new opportunity, a new thing, and then you give it to the people who are already there. It’s a little nuance that’s the difference between tens of thousands of dollars and tens of millions of dollars. So it’s like, I hope you guys saw that nuance, because it was little, it was subtle, most people missed it. But those who are listening with the right ears, they saw it and they’re like, “Oh my gosh, look how Russell presented this offer, it was a new opportunity not an improvement offer.’ Because of that it’s different, it’s what causes a buzz and creates the virality and gets these people excited. And then I just didn’t upsell, people who already had it, I gave it to them for free. So all the sudden it’s like, ‘Oh my gosh, the most faithful members get rewarded for already being there.” which causes more community and more stick and more excitement, and more passion for us and the brand and everything. We’re not penalizing existing members, we’re rewarding them. That was a huge shift. Anyway, there’s so many cool lessons. I should sit down one day and diagram all the stuff that I was doing that hopefully you guys saw. But if not, go back through the campaign, go back through the emails, go watch the stuff that happened and look at it like, this is a marketing campaign. I just sat on the front row of this thing happening in real time. Let me experience it through that lens. Anyway, I hope that that makes sense for you guys. Go back and watch the presentation, watching the slides, watching the hype, watching the buildup, watching those things. But look at it as if you just paid me ten grand for consulting about how to launch your next campaign, and look it through that lens and be like, ‘Oh my gosh, what am I learning? What am I seeing here?” I always used to say when I was getting started in this business, I would buy everybody’s products, but rarely did I actually go through the people’s products, I mostly bought it because I wanted to see the process of everything, not just the funnel. I always talk about funnel hacking, and people are like, “Oh yeah, I buy the products, I saw page one is this, page two, page three is this.” That’s part of it, that’s the funnel, but what about everything else? What created the excitement and the buzz to get me into the funnel? What do the ads say? What do the emails say? What was the messaging, the tone that, all those things, the positioning? And then when I went through the funnel, not just here are the pages of the funnel, but what was the messaging of the funnel? What did they say and why did they say it? What were the hooks and the stories, and how are things positioned? Those are all the things that it’s hard to teach, it’s hard for me to write a book and be like, “Okay, you should be doing this to create buzz.” It’s hard to teach those things, but instead watch it. And you’ll be like, ‘Oh my gosh, I’m getting the greatest teaching lesson of all time by seeing the process, by understanding it, by learning it.” Don’t be annoyed because we’re the only software company doing this, be amazed that we’re the only software company doing this, and we happen to be the fastest growing software company probably of all time. At least non-venture backed. Anyway, I just, I know you guys were paying attention, I know you were watching, but I just wanted to put that out there because it was on my mind today, and I want to congratulate those who are looking for those things. And those who got annoyed by any piece of it, you need to stop and be like, “Look, I came to Russell to learn marketing, and I’m learning the frameworks from the books and from the courses, but I’m seeing the practical application every day in his marketing.” And watch that. That’s something I can’t sell in a book because it’s the art that fits inside the framework. So I’m giving you the framework, here’s the art, pay attention to it. Watch it, enjoy it, be grateful for it, because it is the intangibles that I can’t sell you, that you’re getting for free and have a front row seat to it every single day. It’s funny, back in the day when I was a kid, I don’t know if you guys remember Bill Phillips and Body For Life and Muscle Media, it was this amazing product and movement and supplement line and company and info products. And I remember I was like a 15, 16 year old kid as this company grew up and I was watching it, and I had this front row seat to it and it was amazing. And now you know, the company is, Bill Phillips sold it 15 years ago and it’s kind of died and collapsed and crushed. But man, I always remember sitting back, and Josh Pizoni was in Fiji with us and Josh was one of Bill Phillips’ employees at the time of this whole thing, when it was growing and happening and I was like, man, when I look back to when I was 15 years old and I remember how I felt. I remember what happened. I remember when the ads came out and the magazine, and the letters, and th supplements, and I remember his supplement guides and reading th supplement guides, and going to GMC and seeing 90% of the store of GMC was EAS supplements and how I felt and I would only buy his. I try and remember those feelings, but it was 15 years ago. So me trying to remember one of the greatest marketing campaigns I believe in modern history, trying to remember that from 15 years ago, and being so grateful for the marketing lessons I learned as a 15 year old kid, or whatever. And for you guys, it’s like, you’re at the front edge of history, there’ll be a day in the near future, not the near future, a couple of years from now where I’m going to write the book, Bootstrap.com, that’s the next book I’m going to write. And I’m going to write that book and tell you guys these stories and you’re going to read those and be fascinated by them. Right now you guys are living it. You’re living the bootstrap story, you’re seeing it, you’ve got a front row seat to this stuff, so I just want to make sure you’re paying attention and you’re enjoying it and having a good time with it because someday it’ll be stories I’ll tell you and you know, the marketing grandbabies will come and be like, ‘oh I heard these stories about Clickfunnels and how it grew and what it did’ and you can be like, ‘man, I was there for it. I enjoyed it and saw and learned from it and applied it over here to my business and this is what I did and how I did it, because I saw the marketing that happened here.’ So anyway, you guys have a front row seat to it, it’s unfolding and it’s going to be a cool history lesson in marketing someday, but for right now you guys are there and I hope you’re enjoying the process. Alright, with that said, I gotta jump in, I got a marketing meeting starting in 2 minutes. Appreciate you all for listening, thank you for participating in the campaign and having fun with it. If you haven’t yet and you’re like, ‘what are you even talking about?” go to facebook and click on my fan page, or my personal page, either one, and you’ll see a link to the actual birthday launch video and the replay. Go watch that, and if you go to upgradenow.com you can see the offer, or if you go to funnelflix.com you can see exactly what FunnelFlix is, which is part of the new opportunity that we offered everybody this week. Alright, with that said, appreciate you all, thanks for listening and we’ll talk to you soon. Bye everybody.

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156: Russell Benaroya | Entrepreneurship, education and creating sacred space for relationships

Work Hard Play Hard

Play Episode Listen Later Jul 1, 2019 66:53

Resources: Stride 4-hour workweek — Timothy Ferriss The 15 Commitments of conscious leadership Mastermind: workhardplayhardpodcast.com/mastermind Connect with us on Instagram: @kimmurgatroyd | @robmurgatroyd In today’s episode, I chat with the fascinating Russell Benaroya, on everything from how his Jewish heritage plays an important role in his life, to college education and entrepreneurship, the value of time and his attempts to create a sacred space for his relationships with his family. In This Conversation We Cover: The importance of Jewish traditions and beliefs to Russell. Russell’s education and the importance of this in entrepreneurship. The free space that higher educational institutions provide. Why Russell moved to Seattle. His move from investment banking to entrepreneurship. The setting up and the drawn-out process of selling his sleep medicine company. What Russell means by “finishing the game” before moving to the next one. Stride and the “zone of genius”. The value of time. How outsourcing is so important. Russell’s ultramarathons. Living in Costa Rica. The importance of relationships and building space. Geographic independence and Russell’s livelihood. Working through Russell’s daughter's transgender needs. To learn more, and for the complete show notes, visit: workhardplayhardpodcast.com Work Hard Play Hard is a production of Crate Media

Producer Vs Consumer, What Are You?

Play Episode Listen Later May 13, 2019 11:45

Here’s a little trick to help you get off social media, make more money, and help your kids have an amazing summer as well. On today’s episode Russell talks about what it means to be a producer vs a consumer. He explains how it is going to help his kids get off the TV for the summer and being producing something and finding their voices. Here are some of the awesome things you’ll hear in this episode: Where Russell heard about being a producer of social media, rather than a consumer. Why Russell thinks this concept is key to getting his kids off their screens for the summer. And how becoming a producer will help Russell’s children find their voices so early in life. So listen here to find out why being a producer is so important, and how you can use it to find your own voice. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are doing amazing today. I’ve got an exciting show that I want to share with you about the difference in being a consumer versus a producer. Alright, so I’m really actually super excited for this episode for a couple of reasons. You know how when you learn something and you’re like, ‘Oh that’s cool.” And then like 3 or 4 weeks later it comes back up and all the sudden it’s like, “ahh” the angels are singing from heaven and it’s like, yes, this is something you need right now. This is totally what happened. So let me rewind back to the Puerto Rico mastermind. All my friends who moved there, always, instead of saying “Porto Rico” they all say, “Puerto Rico” so maybe that’s how you’re supposed to say it. Anyway, so we were down there with Brendon Burchard and a whole bunch of other cool people. And there was one of the guys who was with us in the group and he has a really good business, but he’s not doing any social media. Kind of against it like, ‘I don’t do social media.’ So during his session when we were doing the little hot seat on him, you know we were asking him about that. And he’s like, ‘I just don’t have time. There’s so much stuff happening.” And then Brendon dropped this gold nugget that I thought was cool at the time, but then became cooler last night. He said, “Dude, you have to understand. I’m not a consumer of social media, I’m a producer. I don’t get sucked in and spend 8 hours a day on my phone, because I’m not consuming social media. I don’t consume it I just produce it.” And I was like, “Oh that’s cool.” And I wrote down produce and don’t consume. So that was kind of the thing. And then last night I was with my kids who are super amazing, and Summer is coming soon. And so for any of you guys who have kids, hopefully this helps you as well, because it’s helping me right now. So we’re getting closer and my wife and I are dreading, when school ends and now they’re home for summer, what do they do all day? Usually it’s like, they sit there and watch tv all day. And it’s like, we don’t want that. Or they watch YouTube videos of other people having fun while they’re in our house. And it’s like, I want them doing stuff and creating, and doing stuff. So our first thought, one of our friends, they did a cool thing last summer, they did a screen free summer. And I was like, “We should do screen summer.” And I told my wife that and Collette was like, “Well, then what are they going to do all day. You’ll be at work and I’m going to be here with them, having to entertain them all day.” I was like, “Oh yeah, that does suck.” I’m like, “okay, we need another plan.” And I started thinking more and more and all the sudden this thought from Brendon popped back in my head and I was like, “Oh my gosh.” So we sat down with all our kids and said “This is the deal. You have to understand there’s two types of people in this world. There are producers and there are consumers. Do you guys know the difference?” And they had some ideas that were way off. And I’m like, ‘No, no, no.” So I was like, “Right now,” I looked at Aiden, he’s my little 8 year old, I said, “Right now,” I can’t remember, I think his name is Ninja, he’s this YouTuber who’s got blue hair, which is why my son wants to have blue hair now, which drives me nuts. I said, ‘That guy, Ninja, he plays Fortnight all day long, like 8 hours a day, and he records himself. He’s producing content and putting it on YouTube. So Ninja is a producer. Aiden, what are you?” and he said, ‘I don’t know.” I said, “You sit there and you consume it. You watch Ninja have fun, and you’re consuming it.” So I said, “That’s the problem right now. We don’t want you guys consuming stuff all summer long. Because when you’re consuming, you’re not creating, you’re just sitting there being entertained. There’s nothing wrong with that right, there’s a time and a place for that, to be consumers, but it’s not throughout all summer long.” And I said, “I want you guys to be producers. We’re having a screen free summer, where it’s screen free from being a consumer. You can’t consume social media or YouTube videos or whatever, but you guys are allowed to use the screen to produce stuff.” Because they always get mad at me too, like, “Dad, you have your phone.” I’m like, ‘You don’t understand. I’m not sitting here watching YouTube videos for 12 hours a day. I’m Instagramming and Vlogging and recording podcasts, and producing stuff for the world. I’m a producer.” So I said, “A screen free summer for consumption, but you guys can use screens to produce.” And they said, “What does that mean?” I said, “Let’s have fun with this.” So what we’re doing is we’re creating a YouTube channel for the Brunson kids, I don’t know what the names going to be yet. But we’re going to have a YouTube channel for us. But I said, “Each of you guys get your own playlist, and you can create your own show.” And they said, “What does that mean?” So I said, “Ellie for example,” My daughter loves doing crafts. I said, “Okay, so what you should have your own craft show. What that means is you should, in the morning you can wake up and say, ‘Dad, I need to research crafts today because I’m going to make a craft for my thing.’ I say, ‘okay cool, you can go onto YouTube and go watch a couple of people doing crafts until you get an idea for your craft. So you’re consuming but you’re doing it with a mindset of, I need to produce something cool.” So she watched some crafts and I said, “When you’re done, then go drive your bike to the grocery store and buy the things you need to make that craft, then come home and borrow one of our camera’s or our phones or something, or our iPad, and record yourself doing the craft. Then you can take those videos you made on the iPad or whatever and put them on the computer, and you’re allowed to go edit the videos, and we’ll have someone come train you how to edit videos and then you can post that on YouTube. And maybe it takes you two or three days to produce that video, but now you’re a producer, you’re not a consumer.” And they’re like, “What, we can really do that?” I’m like, “Yeah. What kind of videos would you guys want to make?” and they came up with hundreds of ideas. “We could do this, we could do this, we could do this, we could do a 24 hour challenge, we could do an eating challenge.” Aiden’s like, “We could go to McDonalds and order everything on the menu and try to eat the whole thing at once.” I’m like, “That’s a great idea.” And I’m like, now their mindset is not like, ‘let’s sit down and watch what Ninja’s going to, how he’s going to play Fortnight today, for 8 hours.” Now you’re waking up thinking, “How can I produce something cool to put out there for other people to watch?” So I’m sharing that with you guys right now for a few reasons. Number one, I’m excited by it, but number two, my kids are excited by it. It’s giving us hope for what’s going to happen this summer, where they’re not going to be sitting down and wasting the entire summer away, but they’re going to wake up every morning with an idea and something that they’re moving towards. They’re going to go out and start creating and producing and putting things out there. Number, I don’t know what number I’m on now, number 4 or 5 or 3, anyway, whatever number I’m on now, the next one is my kids are going to start finding their voices at this age. How cool is that? I’ve been talking to you guys forever, you need to find your voice, and most of you guys are so scared to publish you haven’t done it yet. I’m going to start getting my kids to start publishing and finding their voice now, so they feel confident in front of a camera and making videos and editing stuff and thinking about ideas. And I was telling them, ‘You know right now, you’re not going to have a ton of unique ideas, go find other youtubers, and let’s say someone makes slime, let’s go make some slime. But the second time, let’s make slime, but let’s make your own version of slime, maybe put glitter in your slime, or I don’t know, skittles, I don’t know, make skittle slime. Now you’re taking that concept and you’re developing it. And you’re coming up with your own unique angles and ways to make it better, now you’re providing value to the world as opposed to just copying.” So they’re getting excited, “Dad, we could do this with our slime. We could do this with this craft.” You know, all these things. I’m like, ‘Yes, this is how I want your brains thinking.” So for those of you guys who have kids, I hope that gives you some ideas of something fun to do with them, and something that can every single morning wake them up and get them lit up with excitement of trying to do something, create something and producing something as opposed to sitting there, bored out of their mind, consuming something. Alright, and the second half of this, for those who don’t have kids, or for any entrepreneur out there, I hope this gives you some ideas for what you should be doing every day as well. I think a lot of us, unfortunately, we jump on instagram every morning, and I’m as guilty as all of you, so I’ll take, I’m taking this all as lessons for myself, but how long, how many hours a day do you spend on Instagram swiping and scrolling? How many hours are you on Facebook or YouTube, or things? Or are you just sitting there in consumption mode, where you’re consuming? What I would recommend all of you guys do is you shift your focus, like you’re only allowed to consume when you’re researching ideas for what you’re going to produce. So for example, I follow maybe a thousand people on Instagram, I log into instagram and swipe, swipe, swipe, trying to see, with the only goal of getting ideas, getting inspiration for what I’m going to be producing on my instagram channel. So I’m scrolling and looking like, “Oh they had a cool image here, and a cool picture here, and a cool thing here. And here’s how they did a swipe up ad.” I’m looking at these things just to brainstorm what I’m going to create. So if I look at, you know, if I swipe for 5 minutes I can see 100 different people’s profiles and pictures and posts. For 5 minutes I can see a lot, then I turn it off. I’m doing it to research, not just to consume. I’m doing it because I’m researching as part of my production phase. Same thing on Facebook or on Instagram or on YouTube, or whatever channels you’re publishing stuff on, but make it a finite period of time. ‘I’m spending 5 minutes today or 10 minutes today. I’m starting a clock and when 10 minutes is done, I’m done with my research.” And then look at as much stuff as you can, and get ideas of what people are doing and how they’re doing it, and just getting ideas of what’s happening. In fact, it’s funny. At the Traffic Secrets event I told, everyone’s like, “I don’t have time to look at everybody’s stuff on Facebook.” I was like, “The only people you should be following on Facebook is your Dream 100, that’s it. The only people on Instagram should be your Dream 100. You have them, they should be your dream 100 and you’re looking at them to see what they’re doing every single day.” I look at my entire Dream 100 in less than 5 minutes to see what everyone’s up to, what they’re doing, what they’re publishing, what they’re putting out there, and then I can, based on that, get my ideas. So I spend that time, and then the rest of the day is like, “Okay, I saw a bunch of cool ideas today, what can I create? I saw so and so who is from the fitness space did this. And I’m not in the fitness space, I’m in this space, how could I tweak that for my market? How could I do something similar for what I’m doing?” And it’s tweaking those ideas and changing them for yourself. Anyway, I hope that kind of helps. That’s what I want you guys to understand, that the more you can shift away from being a consumer, and the more you can move towards being a producer, the more your income is going to go up, the more your skill set is going to go up, all these things. If I’m able to stick with this for my kids for the next 3 months during summer, imagine at the end summer my kids, if they’ve each got 20 YouTube videos that they’ve created and produced and published and edited, how much they learned during that time, versus if they sat home and just watched Ninja play video games, which would have happened had Brendon not mentioned the producer versus consumer thing. So my challenge to you guys is to start shifting your mindset for yourself and for your kids from being a consumer of social media, to being a producer of social media. And I hope you will enjoy that, because it’s very important, and it will change your business and probably change your life. So there you go. I hope you guys love it, thanks again so much for listening. If you enjoyed this episode, I recommend, get your kids and listen to it with them. Get them pumped about this summer and being a producer instead of a consumer. And let’s get our kids off their butts, off TVs and get them producing stuff that will change the world. Alright guys, with that said, I gotta go. I got a busy day of fun things. I’m actually flying out tomorrow to go hang out with Dean and Tony. So by the time you guys get this, it will have probably been a couple of weeks ago, but I’m flying out tomorrow morning to go do, to film a whole webcast, webinar thing in Arizona with Dean Graziosi and Tony Robbins, which is going to be so much fun. So I’m looking forward to that, I got a lot of work I gotta get done today, now, in preparation for that. So hopefully you guys have seen that whole launch, if not go back and check it out, because it’s been a lot of fun putting this whole thing together. Alright guys, thanks for everything and I will talk to you all soon. Bye.

My Secret Notebook From The Puerto Rico Mastermind

Play Episode Listen Later Apr 24, 2019 16:41

Want to see my top take-aways from the recent mastermind that I was at, with some of the top thought leaders in the world? On today’s episode Russell talks about some of the things he learned during his recent trip to Puerto Rico for Brendon Burchard’s mastermind group. Here are some of the amazing things you should listen for in this episode: Why Russell almost didn’t go to the mastermind group, and how Collette convinced him that they should go. What some of the gold nuggets were that Russell picked up from people like, David Bach, Ethan Willis, and Rachel Hollis. And what mastermind group Russell recommends for you to be a part of for you to get the most success with your business. So listen here to find out what kind of awesome tidbits Russell picked up at the Puerto Rico Mastermind. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. This episode I want to bring you behind the scenes of some of the cool takeaways, nuggets and ideas I got at the most recent Puerto Rico Mastermind with Brendon Burchard and a whole bunch of other amazing people. Hey everyone, I hope you guys are doing awesome. I know I’ve been telling you guys for the last couple of episodes that I was going to tell you about this amazing trip we had to Puerto Rico and kind of pull you into some of the cool details behind the scenes of what happened. I wish I had everything recorded and I could just sell you guys access to the videos, because that would be amazing for me and for you and for everybody. But unfortunately there were no video cameras allowed. So all I had was my notebook and my thoughts, so that’s what you’re going to get today. I hope you guys are okay with that. Kind of the preface of what this event was, so if you’ve been listening to the podcast for a while I did this episode last summer, or last, I don’t even know when it was, it was probably 8 or 9 months ago about this secret illuminati mastermind meet up meeting that I had in Wyoming. We flew out and we took helicopters and all these amazing business owners were there. And it was run by Brendon Burchard and there was a whole bunch of, the list of people that were there was awesome. So I had a good time, learned a bunch of really cool things. And it was kind of almost more like a, I don’t know, I’m used to marketing meetings. I’m a hardcore marketing dude who just wants to know marketing and that’s all I care about. And then I’m around all these personal development people and they are all talking about other things and it turned into this event where we’re crying and changing our emotions and all sorts of crazy stuff that I’m not used to. But I really enjoyed it and had a great time. Anyway, now fast forward 8 months later and they were going to do a second meeting. And I wanted to go and then they were going to bring our spouses and stuff, which I thought would be really cool. But then literally the day the event starts is the same day we were getting home from our Disney Cruise with our kids and I’d already been away for like 10 days. And I was just like, I can’t do it. So I basically told Brendon, “Hey, we can’t go.” Then fast forward to Funnel Hacking Live, I don’t think Brendon got my email or my text or however I told him because he didn’t know about it. So backstage, I can’t remember if it was before or after his presentation, he’s like, “Dude, you’re coming to Puerto Rico right?” I’m like, “No.” and he’s like, “What? You’re not coming? It’s going to be amazing.” And starts naming off all the people and my beautiful wife, Collette was next me and one of the people that was at last year’s meeting was Dave Hollis and his wife is Rachel Hollis. And if you’ve read, or your spouse, I guess your wife or spouse or whatever has read Girl, Wash Your Face or Girl, Stop Apologizing, that’s written by Rachel Hollis. It was the number two bestselling book all of last year. The only person that beat her was Michelle Obama, so I think she cheated, but who knows. Anyway, the book’s awesome. I read it first, I had Collette read it, I had tons of people in my office read it. Men and women. And it’s an amazing book. And she’s blown up and just doing a bunch of stuff. Collette loves her, we listen to her podcast, we listen, her podcast is called the Rise podcast and her and Dave have a podcast together called Rise Together, which is a really great couples podcast. It’s just awesome. So over the last 7 or 8 months since the last event, we’ve really, not directly connected with them, but through their content and through what they do, I’ve had just an amazing time with that. So Dave said, or Brendon said, you know, he’s naming all the people, he said Dave. And Collette’s like, “Well, is Rachel coming.” And Brendon’s like, “Yeah, Rachel’s going to be there too.” And Collette looks at me, she’s like, “We’re going.” I’m like, “Oh great. How am I going to fit this into our busy schedules?” But we decided to go and I’m super grateful we did. We’re lucky, Brent and Amber Coppieters went on the Disney Cruise with us, their kids and our kids, and then we got back from the cruise, we just pulled into Miami or whatever and they jumped into a plane with our kids and flew them and their kids, like 9 kids, my kids and their kids, flew them home. And then Collette and I jumped into a plane and flew to Puerto Rico. And we got there a day early so we had a chance to go to the spa there, which was insane. So many cool stories. And then the next day the masterminding happened. We had a chance to hang out with everybody, get to know them all, just had a really good time. Anyway, I’m just going to kind of go through my notes here and pull out some of the cool things I got that I think you guys will benefit from. I may remember some of the people, some of these thoughts may be just completely disjointed, but I’m going to share them anyway. If you listen to my podcast, I’ll do whatever I want. And hopefully everyone will get some value, some gold out of one of the nuggets that I’m dropping behind. Alright, so with that said, I’m going to jump into my notes. So the one thing that Brendon had us do at the very beginning of the mastermind which is fascinating, he talked about a lot of times we set goals or to do’s of things we want to accomplish and he said, “Instead of thinking of things as to-do’s we need to start thinking of things like scenes.” He said, if you take a timeline and go backwards in time, what are the scenes that are most memorable of your life. So I started thinking, I remember when I won my state title as a junior in high school. That was just a scene in my life that I dreamt about, it was amazing, it happened and I can always go back. That was an amazing thing. My senior year, when I took second place high school nationals, I became an all American. That is a scene in my life. When I served a mission for my church, some experiences there are different scenes. And when I met my wife and I proposed to her and we got married and then when the twins were born, when we got pregnant with the twins after not being able to get pregnant for months and months. All these things are scenes in your life, right. When you look at a scene that’s like colorful and beautiful and you can feel it, you can experience it, it’s an emotional thing. So he said, make a timeline and in the back right all the scenes you remember in your life that were impactful that shifted your destiny. So I’m kind of writing those out. And then he said, “What I want to do for now, is write all these different, in the timeline, have all these ticks in the timeline. And then instead of having a goal, I want you to project a scene in the future.” And he said, for example instead of “I’m going to make a hundred million dollars this year.” It’s like, “When we hit our goals we’re going to go on this amazing…’ Project the scene and make it colorful and beautiful. And some of you are visualizing, and try to visualize and imagine the experiences and the celebrations you have with that thing. And what happens when you don’t just have a goal and you create these scenes in your mind of what it’s going to be like when you accomplish the goal, or the journey of the goal, whatever it means, then that thing draws a meaning to the goal. Instead of just being a goal, like why do you want to have a goal of getting into the Two Comma Club, I don’t know. The reason why someone in my world would want to get into the Two Comma Club is they were at Funnel Hacking Live, they saw people on stage and they visualized that next year they were going to be onstage getting that award. Holding it up and getting the picture taken with me, that kind of thing. They were projecting a scene of their goal, and that scene in their mind draws meaning to the goal, which is the thing that actually draws you to it. And the better you can describe this scene the better, the more real it becomes. So describing it to yourself or your spouse or on your podcast or whatever. But the power of that is really, really cool. But what he had us do was make a timeline and back in time what are the scenes that happened, and then what were the meanings that I drew from those scenes? Then moving forward, what are the scenes that I want to experience? And then trying to visually experience those and see those, which was really, really cool. So that was something cool I learned from Brendon. Let’s see, I can’t remember who this one, oh, this was Craig Clemons who was one of the greatest, probably one of the greatest living copywriters right now. He’s amazing and he was talking about the different products in his product line. He’s got this huge media company that’s killing it, doing crazy numbers. And he said, “If you look at all the..” he published different doctors and their products and books and supplements and things like that and he says, “My goal in marketing is to rewrite the story that’s inside of people’s heads, right.” So the reason why people are struggling in any area of life, is there’s this story in their head. He says, “My job, through my copy and videos and product and everything is to rewrite the story in their head.” And as he said that I just wrote, I wrote down, “Rewrite the story.” And then I wrote next to it with a big starburst around it, “New opportunity” if you read the Expert Secrets book we talked about new opportunities. It’s all about that, right. If I had to get somebody to shift from the vehicle that they’re in right now to get them into the vehicle that I know is going to get them to their future, I’d figure out what are the false beliefs they have? What’s that story in their head? And then my job is, as a marketer and a story teller, is to rewrite that story. And you do that by writing a better story, crafting a story that they will then believe. And when you do that, then they will follow you. And I just thought it was kind of cool that he looked at what he does as a copywriter, he’s rewriting stories in people’s heads. I was like, “Yes, I get that. That’s what I do too. It’s so exciting.” Okay, alright I’m going to keep going through these notes here. Oh, one thing. So Tom and Lisa Billaboo, they are the founders initially of Quest Nutrition, which is Quest bars, which is one of my favorite companies out there. They ended up getting it valued at a billion dollars and then they sold their stuff, and then they started this thing called impact theory, which is an amazing podcast, youtube channel and a bunch of stuff. But it was funny because we were going on this hike, and everyone was doing it because we were supposed to, but no one really wanted to. We wanted to go back and we wanted to do mastermind and stuff, but we felt obligated to do it. And everyone was kind of sitting here, we were at the halfway point of like, “Do we keep going on or do we stop?” We were having some car issues and some people were getting sick, so we kind of pulled over. And he said something that was really powerful. He said, “I always ask my wife this. I say, “what are your selfish desires? Just tell me what are your selfish…do you want to do this? Do you not?’ and she says ‘My selfish desires I’d rather do blah blah blah.” He’s like, “Cool, I’d rather do that too.” And it was pretty cool. So he asked us all, “What’s your selfish desire? If you’re being selfish what’s your desire, what do you really want?” And then we all told it. So it was like, oh, we all wanted the same thing. So then we just did it. When most of the time we don’t tell people our selfish desires because we sound selfish and we hold it back and we don’t just use that as a tool. And because of that half the time we end up going on these long rants or long problems that become bigger and bigger and bigger because we don’t just communicate what we really, really want. And he said that’s a tool they use all the time when they’re both trying to decide something like, “I don’t know what to do. What do you want to do?” That kind of indecision, he stops and says, “What’s your selfish desire. If you could do anything, selfishly, what would it be.” And then boom, that’s how they are able to go and figure out that’s what they’re going to do. But it was just kind of a cool tool for me that I thought was awesome. Okay, gall I could spend days going through all this. I’m trying to find some of the really, really important things that I think will have the biggest impact for you guys here. Sorry, I just gotta make sure. Okay, one of them David Bach was there. If you know David Bach, he’s written like a billion books. They’re all like New York Times bestsellers like a million times over. And he’s got a new book coming out called the Latte Factor and I think it’s his first new book in a while. And he was asking questions on how to launch a book. And low and behold Mrs. Rachel Hollis jumped up, whose sold more books than anyone on planet earth last year and she’s like, “This is what I did.” And I’m like, ‘Oh” freakishly writing notes as fast as I could. And it was interesting, she started going through this. It made me so happy. Some of you guys know I’m writing the Traffic Secrets book right now, and in chapter two it’s called Dream 100. And she never said the word Dream 100, but what she explained was the Dream 100 concept to a T. She said, “What are the tribe that my women are already in? And we do tribe infiltration.” So she said, ‘What network marketing companies are they in? What Facebook groups? What Instagram channels? All these kind of things. What hashtags are they following.” And they find those people and say, “Who are the tribe owners that I’ve got to infiltrate? Who do I need to become friends with?” So she said, they basically went to instagram and anyone that had over 200,000 followers they would just DM them and be like, ‘Hey this is so and so, can we talk.” And it just started going crazy messaging anyone that had over 200,000 followers to build up their dream 100, their list of influencers, they’re tribe, the tribe leaders. Then they’re whole job is tribe infiltration. Anyway, I thought was so awesome. They pre-sold 200,000 copies of her new book, Girl, Stop Apologizing, before it went live, which is crazy. And then Lewis Howells jumped in and talked about how he sold his book. What he did is he went and found the 20 biggest podcasts, not the little ones, but big podcasts that moved the needle in book sales, and went and did in depth, really amazing interviews with those people on the books to get his book to become a New York Times Bestseller. So it wasn’t like, ‘I need 500 podcast interviews.” But what are the 20 most strategic, best podcasts I could be on that are going to drive a ton of book sales, which would be awesome. Alright, that was some cool stuff. So many good things here. Ethan Willis who is one of the partners at Growth.com, he talked about purpose management which was really, really cool. I’m not going to go too deep into that because, it was just like, “What’s process management? What’s your purpose management? What is your purpose? What’s the reason why you’re doing this thing and that thing?” really going deep and remembering your purpose. He said, “If I were to die in 3 years what would I have to do to get…right now it’s like, based on that, what should you do right now? Go and do those things.” So good, so many, I wish, he went on this 20 minute rift that was just, I wish I could record, that would have been amazing for everyone. A lot of these are just ideas I wrote down of like cool things we could do as we’re launching books and things like that. Yeah, I think I might be done with the stuff I’m going to share. Looking if there’s anything else really big that pops out. Okay, one thing. I hope she doesn’t mind that I’m sharing this. But Rachel Hollis’ big question was like, “Okay, we had all these goals and all these dreams and then we hit them all. Now what? Do we try to make more money? Do we just, are we okay with that? What’s okay?” I think that’s a question a lot of people, especially religious people, that we ask, “Is it okay that I’m doing this? Is it okay that I’m making more money? Should I be content? Should I….” You know what I mean? And a couple of things were really good that were said to her. One is that when you start looking at these things that are happening to you, the phrase I wrote down says, “It is not mine, I am a steward.” So I look at that like, this business, this money, it’s not mine, it’s God’s and I’m a steward of it. So if you look at it from that way, it’s like I’m a steward of it. I’ve been called to do these things, then you start looking at it differently. If I’m a steward of this money, or this platform, or this role, what does he want me to do? Does he want me to shut it down and shrink? No, that’s not what he would want. He would want you to magnify it right, bring your calling out and do the best you can and stuff like that. And then the second thing is like, am I going to run out of ideas? What’s going to happen? And it’s like, if you are the steward then, and it’s coming from God and if you are the steward, then he’s going to keep giving you light and knowledge because you’re the steward of this thing that you’re doing and you’re doing the right things, you’re moving forward. A couple of other phrases I wrote down, “It’s because of you, it’s through you.” So it wasn’t you that did, it’s not because I’m great that this thing happened through me. And I see that all the time in our community. So many good things. Mother Theresa said, “I am the pencil.” I’m not the one doing the work, I’m the instrument that’s writing the thing. Anyway, I think that’s the core part of the notes I was going to share. But I hope that gives you guys a couple of nuggets from my mastermind group. And if you’re not part of a mastermind, go and be part of one, plug into one. You should definitely join the Two Comma Club X one because that’s the best one. Or my inner circle, because that’s the next level which is even better. But as of right now, you can only sign up at Funnel Hacking Live. I think eventually we’re going to open them up to the mass public, but for right now it’s closed down. So do what you can to get into a new mastermind group. And I’d recommend getting the Two Comma Club X mastermind group, it’s an amazing program. In fact, we have our first event of the year with those guys coming up next week, which is exciting. Anyway, I’m going to go. I’ve got so many more things I want to share with you but the night is young. Actually, the night is not young, the night is late and I gotta go. So appreciate you guys all, thanks so much for everything and I will talk to you on the next episode.

You HAVE To Be Obsessed With The Game...

The School of Greatness with Lewis Howes

Play Episode Listen Later Mar 20, 2019 19:35

When you become obsessed with this game, the impact, the influence, and the money will come. On today’s episode Russell talks about why being obsessed with the game is the key to success. Here are some of the amazing things Russell has to say in this episode: Why Russell is again competing in a wrestling tournament after a 16 year absence. Why the product launching phase of internet marketing was a lot harder, and Russell is relieved it changed. And find out why being obsessed with the game creates a skill set that means only the best survive. So listen here to find out how the marketplace changed from an old boys club to only the best succeed, and why Russell is happy about the change. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. I’m so excited to have you guys here today. With that said, let’s queue up the theme song and we’re going to get to some fun. Alright everybody, so I just dropped my kids off at school, I’m driving back and there’s always tons of traffic, so I was like, you know what, I want to hang out with you guys a little bit. This morning I woke up early and actually had wrestling practice. Not with my kids, I did wrestling practice with my kids last night, but today I did it for myself because I actually am going to go and compete in a tournament in like 6 weeks from now. And I am insanely out of shape. But I’m also so excited. So excited. It’s funny because I haven’t actually put on a wrestling singlet in I think 16 or 17 years, something like that. So I’m super nervous. But I don’t know, it’s weird, I never thought I’d be done wrestling. But when I got done, I was done. It was the weirdest thing. My whole life was focused on this thing. And my senior year I was working towards going to the NCAA tournament, and I wanted to be an All-American. And at the PAC 10 tournament before NCAA’s, I thought for sure I was going to, I think it was like the top first and second place they took to the NCAA tournament, something like that. And what’s crazy is I think my second match, I wrestled the returning PAC 10 champ, and I beat him, I beat him really good actually. So I was like, I should win PAC 10. I just destroyed the dude who won it last year. And then somehow I lost, like some dude I’d never heard of, never seen him or anything. And I lost to him and it didn’t make any sense, and I got knocked out of the tournament and I didn’t get to go. And it was the weirdest thing where like, you know when you think there’s going to be an ending, you can mentally prepare for that? So I was like, okay it’s my senior year, my last tournament’s going to be the NCAA tournament, I was really excited, looking forward to this thing. And then two weeks earlier at the PAC 10 I lost and it was done. And it was over and I wasn’t ready for it to be over, and it was. It was crazy. Anyway, I think I would have gone into severe depression because my whole life is focusing on this one thing and then you don’t even get to go to the thing. Horrible feeling. But luckily had this little fledgling business I had started up, so I shifted all my focus to that to get away from the pain. And for the next 16 years of my life that’s all I did, was this business thing. And luckily it turned out to be a good waste of my energy and time. It’s been fun. But I know that even 7 or 8 years ago I missed wrestling so much that, I think you guys have heard this story if you’ve been listening to the podcast. I built up a wrestling gym and I hired the Olympic Greco coach and flew him to Boise, and then I hired 8 or 9 guys who were training for the Olympics and flew them to Boise and I paid their salaries because I wanted to wrestle again, and I wanted to compete and train. So I started training, and I trained for probably 6 or so months getting ready for it, I got hurt once or twice, my body was weak. And I was planning on going to a tournament, I was so excited to go and actually put a singlet on again and wrestle in the tournament. And then our business crashed and I had to go back in the business and try to save it. I spent 6, 7, 8 months trying to save the business, and then I ended up having to let go of all the wrestlers and the wrestling team because I just ran out of money, and I never got to wrestle, even though I spent, I don’t know, half a million bucks, and tons of energy. I never even got to go on the mat. It killed me. And then I was focused on that, and trying to rebuild the business and then the next two or three years I didn’t know what I was doing, and then Clickfunnels came out and holy cow, what a rollercoaster ride that’s been the last 5 years. It’s been so much fun, but it’s been crazy. And right now, we just got done with Funnel Hacking Live and there’s a wrestling tournament, the big US opens in Vegas in like 6 weeks and I was like, “You know what? I’m just going to go. I’m just going to go and I’m just going to wrestle. And I’m probably going to be horrible, I’m probably going to get beat, and that’s okay. I just want to go and I want to wrestle.” I remember when I was in college, I had to go to the open nationals, us nationals. And I remember, there’s different divisions, and there’s a division that’s like 35-45 years old. So that’s the division I’ll be in now. Then after 45 it’s like 45-90. You know it’s the veterans division for old men, and there was this dude that was probably 80 something years old, he was bald, and had gray hair around his ears, you know. And he was out there in a singlet wrestling and I remember thinking, “I hope that’s me when I’m 80 years old.” And you know what? I’ve been a wuss. I’ve lost 18, 17, however many, 16, 17 years, 18 years, I don’t know what it is. I haven’t competed once. I did do some Jui Jitsu tournaments which was fun, but wrestling is what I love. So I was like, I’m just going to go and I’m going to make this a yearly thing, where I just go. Even if I’m out of shape, if I’m going to get beat. I don’t care. I’m just going to fly there, wrestle, do my thing, just to not lose that part of my identity. So anyway, I’m pumped and excited. I’ve been lifting weights for it, so I’m getting strong, but I haven’t wrestled, other than wrestling with my kids. So today my buddy, Lex Case came over, one of my old wrestling friends from Boise State, and hopefully he’s going to come to, which would be fun because I’ll at least have a workout partner to warm up with. Anyway, we wrestled today and it was so much fun, and I’m so out of shape, but it was good. I really enjoyed it. That’s kind of what happened this morning. I dropped my kids off at school and now I’m going back to pick up my stuff and then heading to the office. But as I was driving today with the kids and we were singing the greatest showman and head banging and having a bunch of fun, because I try to get them in state before they have to go to the most horrible thing on planet earth. I don’t tell them that yet, but it is right. School’s the worst. So I know, I hated school every day. So I’m like, if I can get these guys in state every day before they go to school, it will help them a little bit. So totally, we listen to music, we head bang, and we have that time to have as much fun as possible to get them into good state before they enter the doors of the worst place on earth. I’m such a bad example. Someday they’ll listen to this podcast and be like, “Dad, you made us go to school.” I’ll be like, “I know, it’s the system. It’s horrible but, you gotta go if you want to wrestle, which is important.” Anyway, I dropped them off at school and as I was driving and we’re having fun I was thinking about this industry that we’re in. And I know a lot of you guys, you’re just starting this business or you’ve been in for a little while. But it’s interesting, I think what made me think about it, I got a text from Stripe. Every morning I get a text from Stripe, like ten of them for all the different merchant accounts we have. And right now we average, every three days or so is a million dollars in sales. So it’s like, whatever, 300 and whatever thousand dollars a day in Stripe transactions-ish. Some days are higher, some are lower, but you know, to be a hundred million dollars in sales, that’s a million bucks every three days, that’s kind of where we’re at. And hopefully it will be more next year, and it’ll keep going up. But I saw the transactions come through and I was like, oh it’s 300 and whatever thousand dollars today came through. And it’s interesting, because I remember when we used to do the big….so I’m telling you this because I want to rewind back in history. The internet marketing game back in the day was product launches, right. It was like, you spend three months creating a product, writing a sales letter, getting people to promote, getting all the buzz, getting the buildup, getting everything. And if you did a good job you’d have a million dollar launch, but then half of that would go out to affiliate commissions, half to prizes, you know, you end up with $250,000 if you did a good launch. And if your launch failed then it was like $100 grand or less or $50 grand. Whatever it was. And it was like, once a quarter we’d all plan a launch. And what’s funny is every week there was somebody doing a launch, but you kind of knew that every quarter you’d have your shot. So you’d go create a new product, and create a new thing. And during the off season when it wasn’t your week, you’d be promoting everybody else’s launch in hopes that you’d do well for them, so they’d promote your launch when your launch came back around. And it was crazy because your list would be, right after your launch your list would be hot and it’d be amazing, but as you got closer and closer to your launch, it’d get worse and worse, because you’d promoted everybody else’s launches throughout this whole cycle. And then you’d hope you’d built up enough reciprocity by the time your product came out, you could launch it, make a million bucks, get a new hot list, and start promoting other people’s products. And it was a horrible cycle. It was so bad on your customers, and bad on your list, and bad on everything, but it was how the game was played for so long. And it’s been interesting, watching the last 6 or 7 years as the product launch game kind of died. There’s still people doing product launches, but it shifted from the product launch model to the media buying model. And it’s a shift that I am so grateful for. I love Mark Zuckerberg. I love that dude. I don’t know if I believe in his politics, actually I have no idea what his politics are, I’m assuming I don’t though. But I don’t know all those things, but I love him because he created this platform that gave all of us people the ability to buy ads on it. Instagram is the same thing, and YouTube and Google. You know, Google’s had its ups and downs, but right now Google and YouTube are about 50% of our traffic now. And Facebook and Instagram are the other 50%. Well, my percentages are off, I’d say 15% are affiliates, and then the other half is split between Facebook, Instagram on one side, and YouTube and Google on the other side. But man, I’m so grateful for these platforms that made it where it’s like, we can actually run sustainable businesses. Not like the old product launch days where it was just like, “I scratch your back, you scratch my back.” No one actually was good marketers, they were just people who, you know the people who made the most money, were the people who had the best friends. That was kind of it. And it’s been fun watching as we’ve broken outside of that cycle. We still do affiliate stuff, and we still have affiliates promote our things but it’s not based on, it’s based on whose got the best product, whose got the highest converting offer, who can buy the most media. The game nowadays is who can profitably buy media, which now it’s like a pure game. It’s not just a good old boys club. It’s who can actually buy media profitably, and there’s a skill set of buying media, and a skill set of building a funnel, and a skill set of having a good offer. It forces people to be better at the game, but it’s made the game more pure. Anyway, I’m just telling you guys this because a lot of you guys are just jumping in right now and you don’t know what the history was and how the past was, but it’s really cool because the way it works today, it really is based on who’s the best. Who’s got the best, you know who is the best at buying ads? Who’s the best at creating good offers, hooks, and stories, and offers? Who’s the best at creating funnels? And you know, if you’re mediocre nowadays, back in the day you could be mediocre as long as you had friends with a big email list to promote your stuff, you’d win. But nowadays it’s like, no you actually have to be good. And it’s kind of cool. It’s like survival of the fittest. It’s like the marketplace votes now on what’s good and what’s not good. And if you’re not good, you’re not going to win. So for us and for me and for you, it gives us a shot. If we want to be, if we want to win this game, there are skill sets we have to learn. We have to actually become good. It’s not just, it’s not a good old boys club anymore. It’s not based on a popularity contest. It’s 100% based on your skill set and what you’re willing to do and what you’re willing to learn and evolve into and grow into. So if you’re not willing to do that, you’re not going to win, plain out. And back when I got started in this game, ten years ago, it did not matter how good your skill set was, it just mattered how good your network was, your good old boys club. You know, you could hang out with people. And there’s still some of that, but for the most part, Zuckerberg doesn’t care who you are, doesn’t care how cool you are. All he cares is that you create ads that people like, people click on them. And if you do good stuff, the ads get cheaper. If you’re bad, you get banned. And things like that. It’s just, it’s made the game more pure and I love it. It’s been, I think, I always struggled to penetrate the good old boys club, and get into all the syndicates and things like that. All these guys that were cool, that didn’t think I was cool for some reason. And I always hated that. And man, I feel like my skill set is better, I’m working harder, I’m learning more, I’m doing things. But I was never able to be in the top 1% just because, I wasn’t a good networker. I got nervous around people, I was an introvert and I struggled. And now, that stuff doesn’t matter anymore. All that matters is who loves this game the most. Who’s obsessed with it, who’s going to study and learn and grow and figure these things out, and test and try and make the most offers, do the more, whoever makes the most offers in this game is going to win because you’re going to find out what offers work and what offers don’t work. And some people spend 9 months trying to create an offer, and it’s like, why would you do that? The offer might not even work. You gotta get good at cranking out offers, and try this and try this, and try this ad, try this hook, try this story, try this. The game is played by those who are willing to put out a whole bunch of stuff quickly and test until you find the winners. Ditch the losers, keep the winners, and then scale and go double down on the winners. And so it really is like, if you don’t love this game, if you don’t love it, you’re going to struggle in it, because it’s not just “You promote my thing, I’ll promote your thing, we’ll both make a bunch of money and we’ll take the rest of the quarter off.” No, it’s more pure now and I love it and I’m grateful for it. And I hope you guys love it as well. You know it’s been interesting, everyone’s got their role in this world, and I really feel like my, one of my roles is to make this whole marketing thing fun for people. You know, I remember going to these events back in the day, and I would love them. I’d be sitting in this room and there’s all these old people and people onstage talking about their successes and what they’re doing. Direct response and direct mail, and newspapers and tear sheets, and all these things. And most the room was just bored out of their mind. You know trying to figure out how they’re going to do the thing. And I’m sitting there in the back like freaking out, “This is so exciting, are you listening to what people are saying? This is the most exciting thing in the world.” I was like the excited kid in the back. And I was like, “Why are people able, how are they able to sit there all quietly and take notes. I’m freaking out.” And it was funny because I was like, “Maybe I’m wrong.” So I would try to sit in the culture, just sit there and take notes. And I hate taking notes. I’m not a notetaker, I’m someone who listens to get inspired and I see a vision, and as soon as I see the vision, it’s in my head and I can go and execute on it. And I always felt weird like, “Why can’t I, I’m not taking notes. Why am I not taking notes and everyone else is?” and I would take notes and I’d never look at them again. I’m like, I don’t understand this. And I remember going to my very first Tony Robbins event. I remember I showed up with my backpack and my laptop and I thought I would sit in the back and take notes while Tony was talking. And if you go to Tony’s event, you know, there’s no tables and everyone’s jumping in your ears, jumping around. It’s crazy. I remember sitting there with my laptop, I put my laptop under my chair and I’m like, “I’m so embarrassed, I’m the only one with a laptop here.” This is different. There’s energy, there’s momentum, you see a vision and you try to like anchor to your body with the energy and excitement. And I remember seeing Tony’s stuff, and then seeing the marketing and I was like, “I feel like my job is to blend in the middle. I need to make marketing fun and exciting and real for people.” Because if I can make this fun, this is most exciting game in the world. And I go to these other events, where everyone is bored and half asleep, I go to Tony’s event where they’re jumping around and it was awesome but it wasn’t, you know, it was personal development. And I was like, “How do we take this personal development energy and plug it into the market, which I feel like is the most exciting, amazing thing on planet earth?” How do we plug these things together? And I feel like that’s what Funnel Hacking Live has become. I’ve tried to create this thing where it’s half Tony Robbins, it’s half Dan Kennedy, but it’s this blend in the middle where it’s Russell Brunson. And like, excitement and passion and energy that you feel at a personal development conference, with direct response marketing we learn from Kennedy, wrapped into this experience where it’s like both of those. So those who came to Funnel Hacking Live, you felt both of those things. But man, I feel like my role is really to make this exciting for you. Because if you love this game, you will be successful and change people’s lives. If you’re like indifferent about the deal, like “I just want to help….I just want to make money.” You’re going to struggle. If you just want to make money, you’re going to struggle. If you just want to get your, “I just want to sell my product because I like my product.” You’re going to struggle. When you become obsessed with the game, the game of marketing, this whole thing, and creating hooks, and stories, and offers, and plugging them out there, and putting them out there and having fun with it, when you become obsessed with that piece of this, that’s when you’re gonna thrive. It’s been amazing because of these networks like Facebook and Instagram and Google and YouTube and the other ones out there. It’s taken away the good old boys club. It’s taken away all these other things and it’s made it where it’s like, those who love this game, those who are obsessed with this game, they win. And your product and your service will add to the obsession. I was talking to Stacy Martino this morning, who they run relationshipdevelopment.org and she spoke at Funnel Hacking Live twice. They help people with their marriages, that’s their product and they’re obsessed with their product. But they’ve also become obsessed with the marketing of their product. And that’s why they’ve grown so much and that’s why they’re having so much success. When you become obsessed with the marketing of your thing, then your thing will have life. It will give it breath. It will give it the ability to change and serve and change people’s lives. But if you are just obsessed with your product, it’s never going to get out there. You have to be obsessed with this game. So my goal, my role is to get you obsessed with this game, make it so much fun where you wake up every morning and you’re like, “Alright, let’s make new landing pages. Make new offers, put in new Facebook live, let’s try videos, let’s try a hook, let’s try a story, let’s try a thing.” And when you become, when that becomes your art, that’s how you become amazing at this game. So anyway, I’m going to keep doing this. I’m going to keep getting you guys pumped and inspired and excited about marketing, about direct response marketing. This thing that has been boring for the last century, I’m trying to make it sexy. I’m trying to bring in personal development and Tony Robbins and energy and excitement to it. Because if I can make you excited by it, then you’ll be able to get your mission, your message, your thing out there. And now is the best time to do it because all of the popularity contests are done. Zuckerberg doesn’t care about anything other than if people are clicking on your ads, and if they’re enjoying the experience. And if they are, you win. And if not, you lose. So you’ve gotta be good. You’ve gotta become obsessed with it. You’ve got to become a student of this game, and the more you do that, the more fun you’re going to have and the more money you’re going to make. And the more people’s lives you’re going to change, which is why we really do this, when it all gets boiled down. Anyway, I hope that helps somebody today. I’m gonna keep doing my thing, keep making this game exciting and I hope that you catch the fire. If you can catch the fire of this game, it’ll be a fun thing for you. So please, catch the fire. I’ll keep preaching, I’ll keep getting you excited, just keep plugging and keep listening, and the more you get excited by the game, all the other things will come. The impact, the influence, the money will come, as you get obsessed with this game of marketing. That’s all I got you guys, appreciate you all. Thanks for hanging out today. If you enjoyed this episode, please take a screen shot of it, post it on Facebook, Instagram, tag me on it, and do hashtag Marketing Secrets, that way I can see it. With that said, I will talk to you guys all again soon. Bye everybody.

723 Give to Receive with Russell Simmons

Play Episode Listen Later Nov 23, 2018 6:58

“You have a right to your actions, but never to your actions’ fruits.” - Bhagavad Gita It’s a time of year where we focus on giving. We give gifts, we give back to our communities, and we give to charities. So what does it mean to give? And why is it important? Giving is not just a nice thing to do, it’s critical to your wellbeing. We are all connected- the more you give to others, the more you help yourself. For this Five Minute Friday, I revisited an amazing conversation I had with Russell Simons where he shared how the practice of giving has made him incredibly prosperous. Russell Simmons is an American entrepreneur, record producer, yogi, and author. He co-founded Def Jam Recordings and created the fashion lines Phat Farm, Argyleculture, and Tantris. He is also the founder of Rush Communications. Russell is one of the richest men in Hip Hop, but he didn’t get there by hoarding all of his wealth. He’s learned that the more he makes the world better, the more his own world is improved. He makes the point that good givers are great getters, but you have to give fully without the expectation that it will benefit you. Learn more about Russell Simmons background and why his practice of philanthropy is key to his success in Episode 723. In This Episode You Will Learn: How black entrepreneurs are inspired by their street experiences (1:30) How integration destroyed the fabric of black communities (3:00) Why Russell loves to empower new artists (4:00) Why Russell chooses to give back (5:00) How giving will help you receive (5:30)

gift business american giving hip hop peace success philanthropy receiving empower russell simmons rush communications phat farm five minute friday prosperous def jam recordings why russell

Behind The Scenes Of The New Traffic Secrets Book...

Play Episode Listen Later Nov 14, 2018 13:21

Step #1 in the process of writing the new Traffic Secrets book. On this episode Russell talks about the process he does while writing his books. Also find out when the launch date will be for his latest book, Traffic Secrets. Here are some of the amazing things you will hear on today’s episode: Why Russell started over while writing the Dotcom Secrets book. Find out why doing an event after deleting the first draft of the Expert Secrets book helped him come up with a better framework. And find out how he is beginning to write the Traffic Secrets book, and when you’ll be able to get your hands on a copy of it. So listen here to find out what Russell goes through to write a book, and why you should consider buying the previous two books again when Traffic Secrets launches. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. I am pumped to be here with you guys today. I’m going to tell you guys a little bit about the event that happened last weekend. Alright everybody, so last night we just got back from the Traffic Secrets event. Yes, you heard me right, the Traffic Secrets event. What? Which is really, really exciting. And now I’m actually heading to the dentist. I’ve got a little window. I’m definitely late for the dentist, but that’s what he gets for being a dentist. Just kidding, I like my dentist a lot, he’s a cool guy. But I gotta get my teeth drilled or something, so it’s one of those things. But I just want to tell you guys about last weekend and why we did it and a whole bunch of other stuff. Those who know my journey, know my story over the last few years, know that a long, long, long time ago, like ten years ago I had an idea I wanted to write a book. But I feel like you have to earn a book. It’s not something that’s just given to you, you have to earn it. So I bought the domain name dotcomsecrets.com, because I was like I want to write a book called DotCom Secrets dot com, because I’m going to teach people the secrets of the dot com thing. Anyway, looking back now I probably would have named it something different. But that was the name, and I wanted it to be a book. And then it sat there for like a decade where it wasn’t a book, it was just in my head. And then one day I was out to dinner with my buddy Chad Wolner, and we were at Carl’s Jr eating while we were watching our kids play on the little playground thing. And he said something very profound to me, he said, “Do you know the difference between you and Tony Robbins and Brendan Burchard?” I’m like, “No what?” and he’s like, “I feel like your content’s better, you’re helping more people, you’re doing all this cool stuff, but they seem more legitimate than you because they’ve written more books.” I was like, “What?” At first I wanted to curse him out and then next I’m like, “Crap.” If he’s thinking that, one of my close friends, what is the rest of the world thinking? Alright, if I want to legitimize what I’m doing I need to write a book. And this is about the same time that we’re working on Clickfunnels. So these two projects are happening simultaneously, because that’s the smart way to do it, write a book and launch a software company at the exact same time. So I start the journey, and we start writing the book, and I spent a long, long, long time and I wrote the whole first draft of the book, and after I wrote it I looked at it and I was like, “I’m not proud of it.” And I told this at the Traffic Secrets event, one of the life lessons I got from my dad. I remember one time he asked me to go clean the car, and this is, I was probably about 8 or 9 years old, and I went and cleaned the car and came back, “Dad, okay it’s clean. Can you come out and look at it so I can go out and play?” and he’s like, “Well, are you proud of it?” I’m like, “I don’t know.” And he’s like, “Well, if you’re proud of it, then you’re done.” And I’m like, “Crap.” And I’m like, “I’m probably not proud of it.” So I went back down to the car and I started cleaning and re-cleaned the whole thing, and this time I made sure I was proud of it. I went back up and I’m like, “Okay dad, the car’s done.” And he said the same thing, “Are you proud of it.” And I said, “Yeah.” And he said, “Okay, then you’re done.” He didn’t even come look at it. Life lesson right there. Boom. So fast forward now, twenty years later and I’m reading the manuscript of the book that I’m about to go send to the publisher, and I was like, “I’m not proud of this.” So I decided to just get rid of it. So I got rid of the script and I thought, you know, the problem was, all the stuff was in there and I don’t know, it didn’t make sense, wasn’t in the right order. There was like this chicken and the egg concept, what comes first? They have to know this before they know this, and all these things. So I thought the best way to do this was to actually teach a live event because then I can explain it and see it in people’s eyes, see what makes sense, and see what things are out of context and stuff. So my little coaching program at the time was called Dotcom Secrets Ignite, some of you may have been in that. I said, “Alright guys, everyone come to Boise, we are going to teach this event called Dotcom Secrets.” And I ended up getting about a hundred people to show up to Boise and for three days I taught the concept of the book. And what’s interesting, as I was teaching it I was like, “Oh crap, you need context. This doesn’t make sense. I need to explain this.” So I taught the whole thing, and after I got done I rearranged the outline and changed everything around until it was like, oh, here’s the book. Then I started over and rewrote the book and then boom, we have Dotcom Secrets, which I’m very proud of. So that was the first book and then I was like, “I will never write a book again.” There was so much pain associated. Of all the projects I’d ever done, that was the most amount of work and the least amount of money made from a project. Because books don’t make you a ton of money. They make you good money if you do it right, if you do it through a funnel the way we do. But it wasn’t insane. I’m used to funnels where you launch it and they do a few million dollars out the gate. This one, you know, sold a ton of books, but it wasn’t short term, huge monetary success. But looking back at it now, five years later, it’s been huge monetary success. Because it was the indoctrination piece that got people to understand funnels, which then created the desire and the need for Clickfunnels. Anyway, so I get the book done, and I’m never going to write a book again. And then like a year later I’m at this mastermind meeting, which is actually happening again this weekend, it’s kind of funny. It was Joe Polishes mastermind meeting and I’m going and I get invited to this dinner the night before with a couple of people. So I’m at the dinner, and sitting across from me at the dinner is this guy named Dean Graziosi, some of you guys know Dean. I had been a fan of Dean’s for a long time, we’d met once or twice. He was the dude who was on infomercials for twenty years. I used to watch his infomercials and study him, and write the scripts out because I was a marketing nerd. And just loved what he was doing. So I’m sitting across from him and we’re talking and having all these conversations. And in the middle of this conversation about something completely different, I had this realization that was like, “You need to write a book and it’s going to be called Expert Secrets and somehow Dean’s going to help you. I’m not sure if it’s going to be an infomercial or something. But you need to write this book.” I’m like, oh crap. I don’t want to write a book. But I had bought that domain two or three years earlier, so I remember I went to bed that night and Dave Woodward was staying with me and I was just like, “I’m writing another book.” And he’s like, “What?” and we start talking about it and he’s freaking out, we’re freaking out. And so that started the journey. So guess what I did? I wrote an entire copy of the book, I was so excited. That was this time of the year, right now we’re in October. So then fast forward to the next summer, so it means I had spent six months writing this book. So that summer, I think it was June or July, I was at my family reunion and I was supposed to be going through the final edits of the draft to be able to send to my publisher. So I’m reading the drafts and as I’m reading it, I’m like two or three pages in and I had the same realization, “I’m not proud of this.” And I was like, no, I spent too much time on this. So I was like, it’s not right. And back then I was snapchatting, so I got on Snapchat Live and I said, “everyone, I’ve been writing this book for the last six or seven months, and I’m not proud of it.” So I highlighted the entire book, live on Snapchat, then deleted it and resaved the file, so it was gone, gone. It was the only copy I had. And I was like, “It’s gone.” And everyone was freaking out. I got people messaging me like, “No, Russell. I will pay you a thousand dollars to read that manuscript.” And I’m like, “No, it’s gone forever. I’m not proud of it. I don’t want it leaking out to the interwebs and people would be like, ‘oh that’s Russell’s book.” So I decided after that, I was like, “I need to do an event like last time.” So I called up my now, mini-inner circle at the time and said, “you guys, we’re doing an event in Boise next month. Boom, come to this event.” And I didn’t know where I was going to go, but I just knew that the event had a schedule, therefore I must figure out how to teach this concept in a really short period of time. And at the same time I was going to Kenya, so we’re flying to Kenya. On the flight to Kenya, on the gravel roads in Kenya and on the flight home from Kenya I am reading, mapping out, studying, planning, plotting, scheming, building out the framework for this book. And if you’ve read my books you know I doodle out every concept. So I’m doodling every single concept, putting them in chronological order, trying to get it the best I can. I land in Boise, coming home from Kenya, our flight got delayed by 36 hours, so it was a day late getting home, and my event was the next day. So I land, go to bed, wake up in the morning and I go to this event to teach the concepts again. I teach the Expert Secrets concepts over two days, and what’s fun, the same thing. I’m teaching stuff and some things make total sense to people, other things they get stuck and I have to reteach it, and redo the framework and I’m trying…. I remember one concept that I thought was going to take 10-15 minutes to explain, we ended up spending 3 hours on it in the group because we figure it out and how to make it simple and simplify it. Anyway, when that was done, then I took the outline and retweaked it and boom, I went back to writing and I wrote the Expert Secrets book. So there’s pass number two. So this time, and again I was like, “I will never write a book. I forgot how painful writing books are, and this was horrible. I’ll never write a book.” And literally, in the middle of the Expert Secrets launch, day two or day three, I get a message from John Reese who said, “Hey, would you be interested in buying Traffic Secrets from me?” And I was like, oh my gosh. This could be the trilogy. I could get a hardbound trilogy box set. I was like, this would be the greatest thing in the world. Dotcom Secrets, Expert Secrets, Traffic Secrets, and then my podcast, which you see is Marketing Secrets, and Marketing Secrets is like the daily what’s happening in the world right now, thoughts on top of the conscious mind. And the other books are like the foundational cornerstones, that are the evergreen pieces that never change. And I was just like, “I have to buy this.” And emotionally I bought it, which means you spend a lot more money than you should. But I knew that that was book number three. So now fast forward, we’re a year and a half past the Expert Secrets launching. It sold hundreds of thousands of copies, it’s changed a lot of people’s lives and it’s helped people’s funnels grow, which is really, really good. And now I’m sitting here and trying to figure out this third book. And I was like, “should I start writing?” and I’m like, “No, I must do an event first.” So I called up all my Inner Circle and Two Comma Club X members and said, “You know what, I’m going to offer something I wasn’t doing before and we’re doing an event and it’s going to be amazing.” So the next thing we know, now we’re in…. Sorry my car is super loud, and I’m super late for the dentist. So next thing we know, I’m in Arizona and for two day we’re teaching the Traffic Secrets book. And it was fun, it was the same concept. Monday I came in and started doodling it out, had the framework, the doodles the things. I spent Monday, Tuesday and all day Wednesday doodling, sketching, putting together a process, putting together a framework, and then Thursday morning stepped onstage and started teaching the Traffic Secrets book. And I taught it Thursday and taught it Friday and yeah, it turned out good. And now I know what shifts and changes and things I need to move around. And now the writing process begins, but it was really, really cool. So I wanted to share with you guys because that is my process. I know a lot of you guys are struggling, how do you teach content? How do you write books? How do you blah, blah, blah? And for me it’s all aobut like, first off I basically gotta write an outline, here’s an outline of what I’m going to create. Number two is I build the framework, for me the frameworks are these doodles. So I doodle out here’s the framework of what I’m trying to teach, the conceptual thing. And then for me now, what I’ve found, the shortcut is get a bunch of people in a room and teach it. And if you teach it, it’s cool because people sitting in a room don’t have context. So it’s like if you explain something and they’re like, “I have no idea what you’re talking about, you’re like, “Oh my gosh, I need to explain that earlier in the book or it’s not going to make sense.” So that’s kind of how I do my process. So I’m going to do another episode in the near future about frameworks, because Steven Larsen and I were talking about, he’s like, ‘The thing you’re the best at is building out frameworks. You’re like the framework king. Everyone needs to become framework kings because when you have the framework it’s easy to teach off. But how do you actually build the framework?” You know my process has been going back twenty, forty, fifty years in the past, learning from the best direct response marketers of all time, figuring out what the frameworks are, bringing them to modern day, and then creating frameworks now all of us can go and use in our world, in our businesses, and things like that. So anyway, it’s just kind of interesting, so I wanted to share that with you guys and hopefully give you some ideas. For those who are stressed out, “Russell can write a book because he’s Russell.” It’s like, no Russell struggles writing books more than anybody. So what he does is this process and how it works. Anyway, I hope that helps. With that said, you guys, I’m almost to the dentist. I’m going to bounce. Thank you so much for listening and I hope you guys are getting excited for the third book. I have to have to the publisher by May 1st, we’re also re publishing Dotcom Secrets and Expert Secrets. I’m going to be adding about a hundred pages to each book, and we’re republishing them as hardbound books and it’s going to come when we launch next September, I think it’s my launch date. They’re going to come in like a box set, which is the coolest thing ever. It’s like the Star Wars trilogy, only cooler. Or Lord of the Rings trilogy, but even cooler. It’s the Secrets trilogy. Alright you guys, be sure to get prepared and excited and ready to buy this when it’s ready because you’re going to love it. It’s going to be amazing, I promise you I’m killing myself to make sure the books are great for you guys. Appreciate you all, thanks so much for everything and we’ll talk to you guys soon. Bye everybody.

Why Don't I Just Stop...?

somedays what russell why russell

Play Episode Listen Later Oct 24, 2018 12:12

Somedays it makes you question why you’re still staying up late at night and waking up early to serve the audience that you love. On today’s episode Russell talks about the mystery of why he continues to work so hard, even though the company would continue to thrive if he didn’t. Here are some of the amazing things he goes over on this episode: What Russell thinks the answer is to a question his wife asked about why he continues to get stressed out and work extra hard, despite the company continuing to be successful. Why Russell hates significance, but still needs it. And what are the two things that Russell sees as his legacy. So listen here to find out why Russell continues to work hard and go the extra mile for a company that would continue to grow and be successful even if he stopped working so hard.

The 13 Billion Dollar Secret I Learned At SalesForce Today...

Play Episode Listen Later Oct 8, 2018 27:19

Behind the scenes at SalesForce’s DreamForce event in San Francisco. On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode: How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade. How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king. Why Russell believes Clickfunnels could be as successful as Sales Force only faster. So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. Today I am streaming from the Golden Gate Bridge. Hey everyone, so welcome to this episode. I am literally 100 feet away from the Golden Gate Bridge, we snuck down past the “Do not walk past this spot” signs. And we snuck down here to get some videos and some footage, and we’re waiting for the sun to rise on the Golden Gate Bridge. It’s all cloudy and foggy and it’s starting to appear, but there’s like 15 or 20 minutes until the sun pops, so I thought, I need to just bring you up on some cool things I want to share with you guys. So a couple of things, I am out right now in San Francisco, obviously, at Sales Force’s big, huge event, it’s called Dream Force. And when we decided to come out here everyone kept asking, “Why are you going to Sales Force’s event, what’s the point of it?” So I wanted to kind of tell that story so you understand why we’re here, and the reason why I got excited, because hopefully it will help you guys as well. So Sales Force is the biggest company in my world. I think they said that last year they did 13 billion dollars in sales, this event had 171,000 businesses that came to it. So my little Funnel Hacking Live, that I thought was so cool and so big, is tiny in comparison. Anyway, it’s funny because as we were talking about coming out here, and thinking we should come, I remembered a story that I thought was really, really important. So when I got started wrestling, I was in 8th grade when I started wrestling. So I started a little older than most people, most people start when they’re kids. But for whatever reason I started in 8th grade and I remember in 8th grade I kind of liked wrestling, it was okay. But the end of the season there was a state tournament, my Dad took me to the state tournament. So we went there and I remember sitting in the stands and watching the people in the state of Utah, the best of the best, wrestling and competing. And I remember in the finals, two guys from my high school ended up in the finals, and they both ended up winning. One was named Matt Wood, and our heavy weight, I can’t remember his name off the top of my head right now, but they both made it to the finals and they both won. And I remember sitting there watching it and I was like, “Oh my gosh, there’s these guys from my high school who won a state title.” I remember going back home and I was like, “I wanna be a state champ.” Like that just, that thought went through my head and I was like, “I’m gonna be a state champ.” And I set that as my goal, I set it as a target and I started going and started running and started moving. And fast forward now a couple of years, my junior year in high school I won the state title. It was awesome and amazing and everything and it was kind of cool. And fast forward I went to college, and some of you guys know in high school I took second place in the nation, I was an All-American and then I went to college. In college I never went to the NCAA tournament, I never went to nationals, I never saw those things. I had it as a goal, I was like “I wanna be a national champ.” But I’d never actually seen it. In fact, the first time I actually went to the NCAA wrestling championship was after I had graduated from Boise State, which means I never actually made it to the tournament. I missed my goal every year, I never actually made it. And I remember thinking one day, I actually had a friend, BJ Wright, and he told me his dad used to always take him to National tournaments, and because of that he didn’t care about being a state champ, he just wanted to be a national champ, he kept going trying to be a national champ. That was his goal. I remember thinking, “Gosh, I love that my dad took me to the State Championship, he gave me a goal and I was able to see it and I was able to go run and achieve that thing.” But because I’d never seen a national tournament, I didn’t know what it looked like. It’s hard to run towards something you haven’t seen. You know what I mean? And I remember always thinking, “Man, I wish I would have went in high school to the NCAA wrestling tournament. So I could have seen it, because then I would have known what the goal was.” I would have seen, this is what I’m trying to get to. So fast forward now until this event. Last year a bunch of guys from my team came out to this event, and they were telling me, “there are 170,000 businesses, they shut down San Francisco, there’s like 50 different place….” I think they said there’s 2600 keynote speakers that are happening this weekend. It’s massive, it’s like a whole different level. And as they were telling me about it, I was like, “Oh my gosh, that’s the next level.” I was like, I look at the market that I’m in and I was like okay when I got started and we were looking at things, who was out there? Bill Glazer had GKIC and that was the biggest event company. And then Ryan Diess had Traffic and Conversion, and Infusion Soft was there and Lead Pages….I had these known people and I was able to see who the other people we’re trying to..not compete against, I guess in some situations compete against. But I saw those things. I’d seen GKIC with 1200 people, I know what that event looks like, so I was able to go out there and build a company and get to a 1200 people event. And then I saw Ryan Diess and those guys had done Traffic Conversion with like 3000 people, so last year we’re like, boom, we got to 3000 people. But now it’s like, we surpassed all these people, it’s like what’s the next thing? I don’t know where to go. So we found out Sales Force had 170000 businesses here, they do 13 billion dollars a year in sales. I was like, that’s the next level. I need to go and witness, go see it, just like I needed to go to the national tournament. Because as soon as I could see it, then it becomes real, then I got a goal in my mind. In some of the podcast episodes in the past I’ve talked a little bit about this, how I’ve just, it’s been harder and harder for me to see the vision because we’ve kind of surpassed everything, all the known things, all the known levels that I was aware of that I knew I wanted to try to get. I had seen those levels, and we worked toward them and we surpassed them, and we had accomplished those goals. Now it’s like trying to figure out, okay, now we got these goals what’s the next goal? So we came here to be able to see here’s the next target. And it’s funny because even on the way here, literally we’re coming here and I’m like, in my mind I’m like, it’s so big. 170,000 businesses, I don’t even know if I want to go that path. It just seems so hard and so big and so far away. And then yesterday we got here. So we flew in, in the morning, and after we got here, we started and we went and got our name badges and we started experiencing it. We started walking around and I noticed some really, really cool things. So if you’ve read the Expert Secrets book, you know a lot of my beliefs on how to build your own culture. And we talked about, your tribe has to call themselves something right, they have to be something like a future based cause they’re all moving towards, all these different things. And I started as we were going around, I started noticing and watching all these things. I looked at, Sales force is the name of the company, Dream Force is the name of the event, and then when you come inside of it, all the themeing and branding for their company is all around this camping theme. So they had this thing called Trail Head, and Trail Head is their company success platform. Someone comes to Sales Force they go to Trail Head and Trail Head walks you through the steps you need to go on to be successful. So you have Trail Head. So then you have, they call their people Trail Blazers, so everyone is like, “I’m a trail blazer” so you look at all the success story videos that they showed, “Here’s so and so, a trail blazer.” They show all the companies that use Sales Force, “Here’s this company, they’re a trail blazer.” And associating everybody, if you look at all the signage everywhere it’s interesting. All their sponsors, instead of having a sponsorship sign, they took the sponsors and had their designers match it. Let’s say IBM was one of their sponsors, “IBM is a trail blazer.” And then they have all the design and branding of IBM but mixed in theirs, so it’s like this co-branding opportunity. So now it’s like all these companies almost taking credit for their success. Like, “Oh IBM is a trail blazer. So and so is a trail blazer.” Similar with what we do with our Funnel Hackers, right. Lady Boss is Funnel Hackers, all the different companies we work with are Funnel Hackers. So that was really fun to see. It’s interesting, in each of their core departments, so they have their service delivery department, they’ve got their…I can’t even think off the top of my head, it’s too early in the morning right now. But each department has an actual character. So they have these characters who are on the trail head, and they’re all trail blazers, it was just cool the way the branding all synced together. So it’s fun to see some of those things. Alright, so that’s the first thing. The next thing is I’ve been talking more about this, I don’t know if I’ve talked about it much on the podcast, but there’s a really cool book that I had my entire team read called Play Bigger. And Play Bigger is this book about creating your own category, I could probably do a whole podcast episode on it. But the basic gist is that in every market there is a category king and the category king sucks up like 90% of the business, and then the last 10% is fought over by everybody else. If you look at, for any of us, when we’re developing a business, a company, you don’t want to be one of the 10% that is fighting over the scraps inside of a category. You want to develop your own category. So that book, Play Bigger is all about how to design and develop your own category, it’s really, really good. A lot of similarities to the Expert Secrets and creating your new opportunity, which is interesting. But I digress, we’ll come back to that another day. But one thing that’s interesting is that first phase of becoming a category king is you create the need to find a category, the second phase then is you build an ecosystem to support the category. So you’ll notice in Clickfunnels in the next month or so, us launching things that will be all about us building an ecosystem for the category that we own. We are the sales funnel category, so we’re building this ecosystem. So it was cool here as well, to see the ecosystem. If you read Marc Benioff’s book called Behind the Clouds, you’ll see strategically he is like, “We’re building this thing that’s the Sales Force, but we need to build an ecosystem for the people who can build off our platform. Our product isn’t a product, our product is a platform.” And you start looking at what you’re creating as a platform instead of just a product. That’s when you can start building out your own ecosystem. So I know for some of you guys, you’re just in a spot where you’re just building a product and you’re selling it and that’s awesome. But I want you to start thinking, I want you to open your vision of like, what’s a platform I could create? You know for me, obviously it’s a software platform, but there’s platforms that aren’t just software platforms. There are training platforms, anything can be a platform if you just shift how you think about it, right. So anyway, they built this platform, Sales Force, and then they built this ecosystem where people could plug into the platform and businesses could be built on top of it. In fact, it’s funny when we launched Clickfunnels, I remember thinking about Infusion Soft, where Infusion Soft has built this ecosystem of people that all these jobs have been created because of Infusion Soft. So when we were building CLickfunnels we were like, “We want to do the same thing. We want to build this really cool platform where there’s this whole ecosystem, this whole, all these companies pop out and become companies because of CLickfunnels.” In fact, a little while ago we were doing the math on how many jobs have been created because of Clickfunnels and it’s fascinating. There’s the jobs of our employees, then there’s the jobs of our customers, all the 65000 customers, all their employees. Then there’s the external jobs, the copywriters, the designers, the programmers, all the other things. I think we were doing the math and we were trying to be conservative, and our conservative guess was 250,000 jobs were created because of Clickfunnels. We’ve created a whole ecosystem of people. But what Sales Force has done, they’ve taken it to the next level which is like, it was blowing my mind. We’re walking through these things and we see, they had vendor booths right, and the vendor booths were like tiny. I think some of the booths people were paying, the small ones were 3 or 4 feet wide, it was like 20 grand a booth. The bigger ones were like 150-200 grand. The really big ones were like a million dollars for these booths. They were beautiful booths right. But each of the booths, they all integrate with Sales Force. It wasn’t just like, “Here’s the sponsor.” It was like, “Here’s the sponsor, a Sales Force company.” Everything is cobranded back to it. So all these people are building products that plug into sales force and now it’s like, Sales Force is expanding its reach with all these other companies, even though they don’t own those companies. They don’t hire the employees, they don’t hire the developers, but every time a new company plugs in, Sales Force grows because they built this platform. They are the category king of CRM’s, so anybody else who builds anything that’s related to CRM has to plug into them. So all those 10% of people who are fighting over the scraps, instead of not having part of that business, you open up the ecosystem and plug people into your platform and now when those people grow, you grow. Everybody grows together, which is how you maintain your status as the category king. Ah, so much fascinating marketing theory I could go into if I had more time. But alas the sun is rising over the Golden Gate Bridge and it’s looking beautiful, so cool. Anyway, what was cool watching this, as all these companies who were there, they weren’t just sponsoring the booth, they were all people who were part of the ecosystem, they’re all Sales Force partners. And you know, I don’t know how many hundreds of millions of dollars they made just on the booth space alone, but it was really cool to see that. Alright, I’m going to share one more thing and then I think I’m going to wrap it because my nose is starting to run and it’s getting cold, my fingers are cold. But Dana Derricks who is one of my favorite people, he was at Inner Circle meeting last week, and he shared something that was really, really powerful that relates back to what we’re talking about here. So he was talking about, if you read Dotcom Secrets, you know I talk a lot about the concept of the Value Ladder, right. Someone comes in on your value ladder, if they receive value they naturally want to ascend up to the next level of the value ladder. And if they find value there, they’ll naturally ascend to the next one, and they’ll keep going up this value ladder. So Dana drew this value ladder, he’s like, “Russell’s been preaching this for 10 years, here’s the value ladder. What’s interesting if you look at this value ladder on the left hand side, what’s happening? All the marketing, all the selling, all the things that you are currently doing, it’s increasing desire for a thing.” So if you think about the books I’ve written, the webinars I do, the products I sell, everything I’m doing, I’m trying to sell my products, but what’s really happening is I’m creating desire in the marketplace for sales funnels and for all the things around sales funnels. I’m creating this huge desire. So that’s the left hand of this value ladder. What Dana did, at the top of the value ladder he went down the other way and built the backside and went down, so it looked almost like a mirror image of the value ladder. So it ended up looking like this pyramid that goes up and goes back down the other side. He said, “What’s interesting, if you look at it from what Russell talked about earlier,” I had talked about this concept of category kings and building your own ecosystems, “If you look at it from that standpoint, the left hand side we’re creating desire,” and this is the whole supply and demand, “so it increases the demand for it. So the left hand of the value ladder is all about increasing demand and desire for the thing you’re selling, the category that you’re developing and designing, and then the right hand side of the value ladder…” I wish I could draw this out for you because it would be more clear, but this where because of the demand the left hand side is going up, it’s creating this whole market place. There’s now demand, I just look at my world, because of everything we talk and teach about, now there’s demand for copywriters, for logo designers, for graphic designers, for funnel builders, for traffic generation. All these new jobs and opportunities and things have become more desirable. There’s more desire, there’s more need for it, the demand has gone up. So the second side of your business now, the backs of the value ladder is where you create the supply, you create the ecosystem. Sales Force comes out and does 13 billion dollars in sales talking about CRM, they have this huge market place of 171,000 businesses who are here, who knows how many are actually using their platform, it’s insanely big, they’ve created this huge demand for it. So now the second side of their business is they fill up the supply. So now all these other companies are able to plug in to Sales Force’s machine and Sales Force is tied into all these things, and Sales Force is getting paid on every sing interaction. Somebody with, every single booth that was there at this place, any of these booths, when they plug into Sales Force, they become a Sales Force company. They’re not necessarily getting purchased by Sales Force, some of them are, but they’re plugging into it, their platform is integrated with the other platform. They plug into it, now all those people when they plug in, and I think Sales Force calls their’s the app store or something, similar to apple, what apple does with their app store. But their platform it’s like, you plug into their platform and then you get access to the whole sales force universe. So all this huge built up demand, then you are creating, the people who are plugged into the other side of the ecosystem are creating the supply to feed the demand and it’s interesting. Man, for me to go really deep on this topic for you guys, it would take like an hour to kind of map it out on a white board. So hopefully I’m not doing it too shallowly or missing out on anything. But understand as you define your category, like “I’m going to become the category king in this business, in this market.” Then on the other side it’s all about you can now create things that fuel this demand. You can make money on both sides of the value ladder. For us we’re launching Funnel Rolodex, which is this whole ecosystem of providers, and we’ll make a tiny transaction on it, every of the services that happens on this thing, but we’ve created a demand for it. We have 65,000 customers who are demanding sales funnel services and people are trying to find them now and it’s just not been organized. We’re building this unified marketplace where everything is together and then we’ll plug that supply into the huge demand we’ve created, and we make money on both sides of the transaction. Then our customers become more successful because they have access to this huge supply and then more customers come in and then it just kind of keeps building itself I think. It helps building your dominance as the actual category king. So cool, so fascinating. So there you go guys. So that’s why we’re here. We’re here because I wanted to see Sales Force. I wanted to see what the next level was. And it’s funny because coming in yesterday I was a little intimidated. But after sitting in that room with I don’t know, 5,000 other businesses and watch Marc Benioff deliver his keynote and seeing the people, and seeing the software, and seeing the innovations, seeing the ecosystems, seeing all the stuff, I don’t know about you but me personally, I look at that and I was like, “This is doable.” In my head ahead of time it was so big, it was just like the wrestling national tournament, I’d never been there so in my head it was this huge deal, so because it was this huge deal I was freaking out, I was stressed out and I choked every single year trying to get there because in my head it was a bigger deal than it was. I remember when I actually went to the national tournament for the first time, I remember sitting there and I was watching it and I was like, “This is just another tournament. It’s on a bigger stage, but I could compete at this level. I wish I would have seen this 5 years ago because I would have shifted everything, I would have had more belief, because when you believe you can actually accomplish.” So for me it was the same thing. I flew in here to San Francisco yesterday scared and nervous and awkward. And after seeing it, I was like “Oh my gosh, what they’ve created is amazing but it’s doable.” I see the path now. For us to create something like this, we could do it, we can do it. The path has been trail blazed for us, we use their terminology for it. It’s there, and even from a financial standpoint. When Sales Force went public they had the same sales revenue as Clickfunnels does today. So it’s like, and I think they’re like 8 years ahead of us. So in like 8 years from now, this could be Clickfunnels. I’m going to do it a lot faster though because we got funnels and they don’t, so we’ll speed up the process. But now I see the vision, I see the direction, I see it’s possible, and now I know it’s possible we can go and we can accomplish it, because now we believe. So that’s why I came here. So for you guys, hopefully there’s a bunch of lessons here in this for you guys. Lesson number one, first lesson for you is to go see, whatever you’re aspiring to become like, go and find that and experience it so you can see it, so it’s not this scary weird thing, but it’s tangible like, “Oh my gosh, that’s what it is. I can do that.” Once you see it, you can believe it. Then you can go and do it. So that’s number one, number two I would read the book Play Bigger to figure out what your category is. We were talking about this as a team, we didn’t understand these principles when we launched Clickfunnels, but at the time, if you look at this, if we would have come in and said, “Clickfunnels is a CRM.” Sales Force was, is the category king. And if you look at what’s fascinating throughout history and throughout time, almost never, very rare does a category king ever get disrupted. Once you define your spot as the category king, you’re pretty much there unless the government interaction comes and shuts you down, or something like that. But other than that, if you define the category and you become the king, you’re there, you’re not losing it. So if we would have come in and been like, “Clickfunnels, we are the best CRM in the world.” we never would have had success. Infusion Soft has been marketing automation. If we came out like, “We’re the best marketing automation platform in the world.” We wouldn’t have succeeded. If we came out, “We’re the best landing page builder in the world.” We wouldn’t have succeeded because there were defined category kings in each of those categories. When we came out we said, “We are the best sales funnel builder in the world.” We were the only sales funnel…well, there were some crappy ones. But for the most part, we were the only sales funnel builder in the world. We define the category, then we created the category and now we are the category kings. And we’re in a spot now where unless I screw up or the government shuts us down or our servers explode, we’re not leaving. We have carved out our spot there. So for you, it’s like you gotta figure it out. We easily could have positioned ourselves as a landing page builder, we could have positioned ourselves as a these other things. But we didn’t, we transitioned and we created our own category. So for you, if you’re in this spot where you’re like, “Oh my gosh, there’s a category king in my market.” You can keep fighting over the 10% of the scraps or you can say, “How do I redesign this category where I am the only one there? Where I can become the category king?” It’s the shift from CRM to sales funnels, from Marketing Automation to sales funnels, from landing pages to sales funnels, you know what I mean. That was the shift for me, that was the shift for Clickfunnels, what’s your shift? That’s the next thing. And the third big take away from this hopefully is, after you figure out the category and you’re creating all this demand and desire for the product and services you’re selling, then the third step in this process is how do you come back and how do you create the ecosystem to support yourself as the category king? If you build a strong ecosystem there’s no way you can crumble. I think the strongest thing that Sales Force has, is not their software, their software is not that good. I think their movement is pretty cool, a lot of their branding is cool, but I think honestly, the most powerful thing that Marc Benioff did when they built Sales Force was they opened up their app store and they built their ecosystem. When I look at this thing here in San Francisco, and I wish I could take you all on this journey with me and you could walk around and see this thing, it’s insane. 171,000 businesses are here, the entirety of San Francisco is shut down, literally. I can walk into any restaurant in San Francisco and if you don’t have your Sales Force badge on they will not let you in. And if they let you in, all the food is free. Sales Force paid for all the food in San Francisco this week. They shut the city down. It’s literally insane. If I look at, what was the core thing that actually caused that, again, it’s not the software. The core thing I believe, what has maintained them as the category king and continued to level them up, is the building of the ecosystem, the focus on the ecosystem. The ecosystem is the foundation that solidifies your spot in the market. So think about that for yourself. What is the ecosystem for what you’re building? You’re building up all this demand and desire through the products and services you’re selling through your value ladder, and the back side of that, what are the things you can create and orchestrate to create an ecosystem for people to plug into? An app store for people to plug into? Whatever that is to fulfill the demand that you’re creating. For some of you guys it’s going to be, you’re going to certify people to do the training that you do. That’s an ecosystem. Some of you guys are going to be building, you have your software, opening your platform. That’s one of our big initiatives over the next year is open form platform, so that everyone can be building on Clickfunnels. We want 100, we want 1000, we want 10,000 app developers developing amazing apps that plug into Clickfunnels. That’s part of the vision because that’s part of the ecosystem. I want to open up the marketplace so that there are jobs that we’re facilitating. We’re taking this pent up demand and desire we’ve been building and plugging it into all the people who want to be doing the services, and plugging those things in, as we do that those companies will grow dramatically, the software companies will grow, all these people who could be our competitors will all become our partners. And it will solidify us even stronger as the category king and keep us stable. The same thing you should be thinking as well. So this was a long one. There’s a lot of cool things in there. I hope you guys got some value from it. Go and figure out who your Sales Force is, and go to the big stage and check it out and be inspired and see the path of where you gotta go next. Alright guys, with that said, my fingers are frozen. I’m going to go and watch the sunrise here on the Golden Gate Bridge. We appreciate you guys. If you haven’t, if you don’t follow me on Instagram, you totally should because I’ve been Instagramming all this. You would have seen me today sneaking past the “Do not trespass” sign, sneak down to where I’m filming right now, you’d see us doing all sorts of crazy stuff. We’re filming our life in the Instagram stories all the time. You get to meet my daughters, my kids, my wife, everyone. So if you want to hang out with us in real time as we’re going on these journeys, you should go follow me on Instagram. Just go to instagram.com/Russellbrunson, if you have the app on your phone just log on 5 times a day and just check in and see what we’re doing. A lot of fun stuff is happening every day. It’s basically my reality show. So if you want to know what in the world I’m doing day by day, you want to see while we were at Sales Force, you could be watching us behind the scenes, see me at Benioff’s keynote, all those things are happening. Tomorrow, actually tonight, tonight we’re flying to Chicago and then we’re going to be jumping in Grant Cardone’s new Gulf Stream Jet, and we’re flying and we’re going to be building a funnel for him, with him, 30,000 feet in the air, it’s going to be insane. And all that stuff will be Instagrammed. So if you want to like follow these things in real time, come join our reality show over at Instagram.com/russellbrunson go watch our stories, because we’re living this marketing lifestyle and there you can kind of follow me on these journeys. Alright guys, appreciate you all, thanks for listening to the podcast. If you enjoyed this episode, take a screen shot of it on your phone and then go and share it on Instagram, share it on Facebook, and tag #marketingsecrets, and tag me that way I can see as well, that would be really cool. Appreciate you guys sharing, appreciate you listening, and we’ll talk to you guys soon. Bye everybody.

The Transition From All-Star To Coach

Play Episode Listen Later Sep 5, 2018 14:41

A private voxer message I sent to my partners, talking about the next phase for me personally inside of the company. On this episode Russell shares a Voxer conversation he had with his partners and later his team on why he’s reached the next phase in his journey to become a coach instead of an all-star. Here are the awesome things you will get to hear on today’s episode: Why Russell feels like his career has reached a point where he doesn’t know what his next goal should be. How going to a retreat with self-help guru’s helped him figure out where his focus should be. And why being a coach instead of an all-star could be the way to grow his company from 100 million dollars a year to a billion dollars a year. So listen here to find out why Russell’s next step is coaching his team so they can take the championship. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I’m excited because today I’m going to let you in behind the scenes of something that made me a little vulnerable (is that the right word?), nervous, but something that’s turned out to be really, really good. I think for a lot of you guys who are the all-stars and you are in the transition point to becoming the coach, this is going to be super valuable for you. So with that said, let’s jump into this episode. Alright everybody, so like I said, this episode is actually a Voxer that I sent to my partners inside of Clickfunnels. It was after I had a chance to spend a week with a whole bunch of amazing marketers and business owners kind of reflecting on what’s next for me, my next step, my next role. And I’m not going to lie, I was really nervous first off to vox those guys about it, and then after that I actually forwarded it to all the people on my traffic and funnel building team because it represents kind of a shift in focus for me personally and for them as well. And for me it’s just funny how nervous I was and the vulnerable of like, uh this is this scary thing that I’ve got to try and tackle. But doing so has been one of the greatest things for our company. Everyone’s getting excited now and seeing the vision and rebuying in, and the energy level since I mentioned it has been really, really fun. So I thought it would be fun to share with you guys. A couple of real quick caveats, is there’s some people I mention, some people who were on the trip as well, some people who are, you know just work internally inside of our team. So I’m going to have my brother beep out, or mute out those names and some of the confidential details. So if you hear little blips of sound, that’s what those are, but do not fear, all the good stuff is still in there for you. But for any of you guys who have been the all-star and you’re transitioning to trying to become a coach, which is the phase of the business that I’m in right now and it’s a nervous, scary exciting everything. I hope this will give you some perspective and help you out. And for those who aren’t there yet, but you’re wondering, “Where am I going? What’s the vision? What’s the future hold for me?” hopefully this will help you as well. So with that said, let’s jump right into this voxer and I hope you enjoy it. Hey, what’s up guys? I hope you’re doing awesome. I want to kind of record this for you guys based on some of my thoughts over the last probably two weeks or so, just to get your feedback and then I’m probably going to forward this on to the Funnel team and the Traffic team, just so they have some context as well. But I just wanted to kind of put it in here first and get your guy’s thoughts on it. Anyway, the last little bit has been really, really good for me. I’ve had some big personal aha’s about stuff and obviously we’ve done a lot of things right, because we’ve gotten to where we are. But I think also I’m kind of in this weird spot where I’m trying to figure out what my next step is and all that kind of stuff. So anyway, at Charfen’s event it was really good because they could help me understand a lot better, the team building and how to do meetings and how to structure things and just, it was really, really good. But even with that, it still, I left with this weird uneasiness. So when I was at the event, hopefully my car’s not too loud, it’s so loud when I drive. Anyway, when I went to the Mastermind group and we were with those guys up at the trout ranch or whatever, we did all the manly things like fishing and shooting, things I’m really bad at, then we finally got a mastermind together and kind of talked. It’s funny because normally mastermind groups are obviously like, we share marketing ideas, but this one was more like a men’s group, like self-help with a bunch of self-help gurus. So we were talking marketing, they were talking how to make yourself happier. Anyway, when they got to my turn they asked what my biggest struggle was that I needed help with from the group. And what I told them was basically, I said, my whole life I’ve always had something I was running towards. So when I was a wrestler, as soon as I learned about wrestling I became obsessed with it and I wanted to become state champ. So I would practice and go to matches and win and get my hand raised. Then I got better and became a region champ, I got my hand raised. I became a state champ and got my hand raised. I became an all-american, I had all these goals I was shooting towards. I had college and the next thing. I always had something I was aggressively running towards, where all my time, energy, effort, thoughts were moving toward that thing. And my senior year I was trying to be an all-american and at the Pac 10 tournament you have to be the top whatever, one or two spots in the Pac 10 to qualify for the nationals. I was seated, I shouldn’t and it’s ridiculous I didn’t, but lo and behold I choked and I lost and my career ended three weeks before I thought it was going to and it was the worst feeling in the world, losing. And then I was like, that’s it. I’ll never wrestle again. And it’s like my whole life, 15 years of my life up to that point was that and then it was gone and taken from me before I was ready. I would have gone into severe depression, I did a little bit, but I had this little business thing that I was doing at the time and to get my mind off the pain I just jumped into business and became obsessed, and that’s all I did for the next 8 years of my life. I gained 50-60 pounds. I was unhealthy, I was unhappy. But I had this thing and I was like, I had a new goal right. I wanted to make money online, I was chasing it. And at first I had this goal, I wanted to make whatever, if I make 6 figures a year that’d be insane. So I was like running towards it, and running towards it, and as soon as I hit it my hand got raised and I was like, cool now I’m going to make 7 figures in a year. And I was running, running, running, and I made 7 figures in a year. And then I was like, I’m going to make 8 figures in a year, and that one took me a lot longer. We ran it for 3 or 4 years and almost got there and that’s when the whole company crashed and then we built it back up. And then still, we maxed out at 3-3 ½ million during that time. And then Clickfunnels came and it was like, oh my gosh this is the thing. And I could see the opportunity and I started running, as we all did, started running and the goal is to build a ten million dollar a year business. And then boom, we hit and it was like, “Cool, let’s do 15 million.” Then boom, we did that. And then this year it’s like, “Let’s hit 100 million.” And we’re going to hit that this year. And then for me it’s like, “What’s the next goal?” What is the next goal? Going from 100 million to 200 million isn’t that exciting. It’s like winning another region champ. Where’s the next state championship, where’s the next national’s? What’s the next thing? And for me it’s like the next thing is a billion, which is so far away. It’s honestly the reason why I didn’t keep wrestling, because the next level after where I dropped off was the Olympics and I knew that to get the Olympics is like an 8-12 year thing. And I was like, I don’t have 8-12 years left in me. So that’s why I stopped wrestling at that point. And for me it’s like, that’s where it’s at right now. A billion dollars seems so far away. I’m like, well, do we sell? I guess that could be a hand raise. But then I’d be going through severe depression because I got nothing else after. This is my thing. So anyway, that’s kind of my question then. I don’t know what to chase, I don’t know how to get my hand raised, I don’t know what the next thing is. Because of that, I feel like I’m spinning in circles being really, really busy because I feel like I need to be busy. Because that numbs the pain of not knowing what the next challenge is going to be. So that’s kind of where I’m finding myself at. So I kind of shared that with those guys, and we spent the next hour getting personally developed. They were personally developing me, it was fun. And there are a lot of good things that came out of it, but the one voice that I heard that was speaking directly to me was basically like, I’ve always been a player right. It’s like I’m an all-star, and I haven’t been a good coach. I’m going to caveat that, like I have been a good coach to our clients. I’ve coached Brandon and Kaelin, Alex and Layla, all these people. I’m good at coaching people that are our students. But I’m like the worst coach ever for our internal team, our agency we’re building out. In fact, I was thinking about it. I feel like I’m that guy who, I’m the A-level player, the all-star and I’m playing on this team, and everyone on the team is good, but I have this weird thing where it’s just like…for example {Name Redacted} writes copy and it’s good, and instead of me coaching her on how to make it great, I grab it and I steal the ball from her and I’m like, “I’m just going to fix it.” And I fix it and I go and dunk the ball. “Look how good I am.” And I get my significance hit. Or {Name Redacted} will do a funnel and it’s good or something, but I’m like I could fix this. And I jump in and change stuff because I want to be the all-star and it’s good because we’re putting out amazing stuff, but it’s also bad because it’s like, I keep trying to be this all-star and it’s not helping the team, it’s hurting the team more than anything and I’m sure it’s discouraging to them and a whole bunch of other things that I probably wasn’t aware of until I started thinking through this. And I think for me, the next evolution, if we’re going to get to a billion dollars, it’s not going to be by me being an all-star. If you look at basketball teams, teams that have one all-star, they have an all-star who gets all the screen time, but the teams never win the championship. The championship teams are the ones that have an amazing team. And I realize that, if we’re going to get to a billion dollars, from the marketing side I can’t keep doing what I’m doing. Number one because I can’t handle more, number two, it’s not how we’re going to scale. The way that we’re going to grow to the next level is I have to retire from being an all-star player and become an actual coach. Two or three weeks ago I did the first training to our team on Hook, Story, Offer and trained them and everyone got excited and it was a really cool thing, and it was me coaching them. One of the guys in the group, his name’s {Name Redacted}, he’s the one that wrote the sales video for {Redacted}, if you’ve never seen it, it’s the greatest sales video in the history of the universe. He wrote the sales video, put it out there without having a list at all, and day one did like 350 thousand dollars in sales. Day two it was over a half million and it blew up. It was basically the best offer in the history of mankind until the FTC shut them down and they got in trouble for it. But he’s probably the best living copywriter right now. And he was doing these one off things like that and making a bunch of money but it wasn’t a company. And he and his two brothers partnered up and they built out a whole company and they have 150+ employees and they got 17 fulltime writers now, and this year they’ll do half a billion dollars in sales. So I asked {Name Redacted}, “How’d you do it?” and he’s like, “The way I did it, I couldn’t keep writing, to get to this level I can’t keep writing all the copy. So I built this team of writers and what I do, my job is I come in every single day and I give a copywriting course to my guys. I login and train them through copy and they get better. That’s how we were able to scale and grow so big because I have 17 writers I’m training every single day. I’ve become a coach. They probably don’t write as good as me, but they write good enough, really, really good level, and they’re getting better and better. That’s how we’re able to scale. It’s like me as an all-star, we could have gotten to 100 million dollars, but we couldn’t have gotten to 500 million, there’s no way.” Anyway, it was really interesting, and the other thing he talked about when he does copywriting training, it reminded me of how {Name Redacted}, do pair programming, where it’s not someone codes and you login and you’re like, “oh.” And you change stuff. Basically he brings the copywriter in and shows it on the big screen and shows, “You’re a great copywriter, but I’m going to be super anal here to get this perfect. And we’re going to go through this line by line.” And he would tell the person, “You need to change that period to three periods. You need to change that to a capital here.” And literally does the whole thing, but makes the person do it while he walks them through it, and that way the person is seeing why and understands the reasons behind it. Anyway, for me I think that’s the next step. I have to start transitioning away from being an all-star and hogging the ball and not developing my team, to actually focusing on becoming a really good coach for our team. So that’s kind of my big realization. Two other things to kind of add to it, if you read the book Do Great, it kind of talked about different levels of leadership. Like level four versus level five. Level five would be someone who builds it and when they leave the company continues to grow and excel, level four leader is someone who leaves and secretly hopes the whole thing collapses to prove how good they are at what they do. I think right now I’m a level four leader which is horrible and I don’t want to be, I want to be level five. So I want to transition myself that way. And then the last cool thing I want to share and then I’ll be done. My dad, and I was just thinking, I have the same thing with {Name Redacted} and all our project managers so far, they started doing project managing stuff and something happens and instead of just coaching them through it I rip it away from them, and it’s why we’ve gone through four or five people trying to do this. It’s like, I’m a destructive force. Not because I want to, just because I’m still learning. But anyway, my dad when he turned 60 a little while ago we did a big family reunion thing for his birthday, and my mom went through each decade of his life, zero to 10, tell us about that life, 10-20, you know when he was an athlete wrestling, then 20-30 he became…started his career and stuff like that, and 30-40 he was a dad and he was coaching us as wrestlers, and he was like a coach. And then 50-60, the next phase, and 60. You know, kind of walked through the decades. And my dad was a great athlete and it was kind of fun because I asked him afterwards. I was like, “Of all the decades what one was your favorite?” and he was like, “By far, my favorite was the decade when I was coaching you guys. That was my favorite, the best years of my life were those 10 years.” And I feel like I need to get to that point where I’m retiring from being an all-star and coaching our team. I think that’s my next challenge. I think I’m going to love it. I think it’s what our team needs, what our company needs before we’re going to get there. So anyway, I’m sure all you guys are thinking, “Of course, that makes sense.” But for me it was like a big aha, and giving me permission to shift my focus a little bit in an effort to help develop everybody and get our team to the best team in the world. Anyway, I just wanted to share that. Appreciate you guys and I will talk to you all soon. Bye everybody.

story traffic olympics hook funnel russell brunson offer mastermind pac bye ftc redacted clickfunnels charfen voxer marketing secrets kaelin name redacted why russell

Become A Hero Maker...

entrepreneur steve jobs fire inner circle russell brunson bye entrepreneur on fire transcript good clickfunnels two comma club marketing secrets mark hoverson why russell rippln

Play Episode Listen Later Aug 22, 2018 8:22

If you master this, your army will be amazing. On today’s episode Russell talks about a friend of his that passed away over the weekend and the legacy that he leaves behind. Here are some of the inspiring things in this episode: How the death of a friend inspired Russell to think about his own legacy. What it means to become a hero maker. Why Russell hopes to leave the same kind of legacy behind that Mark Hoverson has left. So listen here to find out why it’s important to lift others up and create an army of heroes. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast, I’ve got a really special episode for you guys today. Alright everybody, I’m heading to the office a little later today, and it’s funny as I’m leaving the office, there’s this guy that works on our yard all the time, his name is Eric and he is awesome. And it’s so funny because every time I see him I’m like, “How you doing?” and he’s like, “I’m working. What are you doing?” He always teases me because he’s out there sweating like crazy and I’m like, “I gotta go to work so I can pay for you dude, you are expensive.” Him and his whole crew. So it’s kind of funny. So today I saw him a second ago and he’s like, “Where are you going?” and I’m like, “I gotta go pay for you guys. I gotta make some money.” So it’s always funny how the more money you’re able to make, the more jobs you create. We got a whole team of people at our house right now doing stuff, working on stuff. So don’t forget that. The more you do, the more jobs you’re able to create. Alright, onto the lesson for today. I have a friend, and it’s not someone I knew really well. Back in the day, in fact, back at the beginning of this podcast you may remember I talked about a company we were building called Rippln that we were able to get 1.5-1.6 million followers in six weeks, and the whole thing collapsed because….well, I won’t go into that, but it’s all gone, disappeared and that was really sad. But one of the guys I met when I was there during the process, his name was Mark Hoverson and Mark was a really, really good dude. I really enjoyed him, I liked him. I had a couple of intimate moments with him where I had a chance to see him working with younger people who were coming up new in the industry and just saw how he treated them and helped them and supported them. I just always had a lot of respect for the guy. I found out about a year ago, I didn’t know this at the time, but he had come down with a type of pancreatic cancer, the same type of cancer that Steve Jobs passed away from. I guess it’s super rare and people don’t live through it. And I think he was supposed to, I don’t remember the whole story, but he was supposed to be given four or five months to live and he ended up living for almost five years afterwards. And part of it was he thought, he said, “I’m not going to tell people I have cancer, I’m just going to live my life and live it to the fullest. Then I’m just going to go all out just like that.” And he did and lived an amazing four or five years longer. And this weekend he actually just passed away. You know he’s a guy, if you go back and search his name, you can find cool stuff that he published, videos and he left behind a beautiful wife and amazing kids and it’s just a really sad thing. But what’s been fun is this weekend people have all been posting tributes to him and his life and his legacy and things that he did. One of my friends actually posted an entire video from a presentation he did at his event, so I was watching this morning, and it was just fun to see him in action back in his heyday and see him on stage. A couple of things went through my head, one was how grateful I am that I have a chance to write books and to do videos and things like that, that will extend beyond my death. When I pass away people will still be able to see me on YouTube and through books and I think that’s a big part of it. For all you guys that want to figure out how to live forever, a big part of it is by publishing things that will live beyond you. So that’s kind of one thought, but the second one is even cooler. He said a quote in his speech that was really cool. He said, “If you become a hero maker, your army will be amazing.” He said, “If you become a hero maker, your army will become amazing.” And when he said that I was thinking about it and I was thinking about business and how a lot of times we try to position ourselves as the hero, but the real magic comes when you become a hero maker and you make heroes out of the people that you’re serving, out of your customers and your clients and things like that. And if you do that you’ll have an army of people who love you and support you because you’ve made them heroes. At the speech he was giving, I think JLD John Lee Dumas, Entrepreneur on Fire was the next speaker up and he’s talking about John and he said, “You know this guy is interviewing a new person every single day and he’s putting them on his platform and making them a hero to other people. When you die someday, if you’ve been making other people heroes imagine how people will love you and come back to you and connect with you.” And I thought that was super cool, especially in the context of this weekend. And the other cool thing that Mark then went on to say in his presentation, he said, “What I found, the best way to make money is, I’ve always got my eyes open looking for the stories of people who are using my product or service, or are doing that. I try to take those people and make them the hero. That’s the big secret, that’s the big thing we all have to understand. It’s not you talking about how great you are, or you bragging about how much money you made, or how much weight you lost, those things. It’s becoming a hero maker. Your job as the expert as the person who’s helping and serving, is not to increase your status and your stature, it’s to help other people, and then as you do, to turn those people into heroes.” And when you do that, that’s how your company will grow, how your business will grow. Those are the best hooks, and the angles, and the offers, and the things that will come because you’re doing that. If you look at what we’ve done inside of Clickfunnels, I’ve tried to do that. And this was kind of a wake-up call for me to do it even better. As I try to look at our customers and our success stories and make them the heroes. How many videos have we published telling the stories of our Two Comma Club winners, and my Inner Circle members, all these people that are having success, I make them the hero. And when you think about that, like he said in the quote there, you become the hero maker, your army will become amazing. I look now at what we’ve built with Clickfunnels, it’s been interesting to see that. This army of people who use us, who support us, I think a big part of it is because we made people heroes, we made our customers heroes. And we’ll continue to do that. So for you, I just wanted to kind of bring that to you today. I thought it was a really profound thing that I heard this morning as I was getting ready. I just think it’s cool, become a hero maker. What a cool tagline, what a cool mission. “What do you do?” “I’m a hero maker. I help people with the things I’m good at and then when they have success I make them the hero. I bring them up and tell their story, I bring them on podcasts and on videos and sales letters and all those things. I tell their story. I make them heroes.” And when you do that, you’re following, your army of people will be amazing, they’ll be grateful, they’ll be loyal because you made them heroes. So hopefully there’s some value in that for you guys today. I know for me it really hit home and just looking back on Mark Hoverson’s life and reflecting on the few times I had a chance to interact with him, and now looking at this outpouring of love as he passed on, and just looking at him, he’s someone who did that. He was a hero maker, he brought people up. It wasn’t just about him. When I saw him those times, those intimate moments kind of behind the scenes, I was watching him taking these young kids who were 20 something years old. And I think he was 39 years old when he passed away, so at the time he was probably 34-35 and he was taking these kids that are 10-15 years younger than him and taking them under his wing and helping them and nurturing them and trying to give them success so he can turn them into heroes. And I just think that’s something that’s really profound and it’s something that I hope that when I pass away someday that’s the legacy that I leave behind. So yeah, I thought I’d share that with you guys. I hope that helps you all today in your journey. I appreciate you all, thanks for listening and we’ll talk to you all again soon. Bye everybody.

An Entrepreneur Got A Shoe Deal

tv entrepreneurs michael jordan profit entrepreneurship russell brunson kenya shark tank gary vaynerchuk dancing with the stars gary v dang transcript good marketing secrets headbands traffic secrets maasai mara why russell

Play Episode Listen Later Aug 6, 2018 8:59

Why this should be exciting for you as an entrepreneur inside of this game. On today’s episode, Russell talks about Gary Vaynerchuk getting a shoe deal and what that means for all entrepreneurs. Here are some of the awesome things you will hear in this episode: How Gary Vaynerchuk getting a shoe deal could mean good things for all other entrepreneurs. Why Russell believes entrepreneurs should be role models for kids. And how supporting Gary by getting his shoes, is actually doing something for all entrepreneurs. So listen below to find out why in the world Gary Vaynerchuk got a shoe deal, and more importantly why we should support it. ---Transcript--- Good morning, good morning. This is Russell Brunson and I want to welcome you to the Marketing Secrets podcast. Today I’m going to talk to you about your new role as an entrepreneur. Alright so I hope you guys are doing amazing, it’s morning time here, but I’ve been awake since 3 am. It’s one of the side benefits of jet lag, is that you wake up super early in the morning. And I couldn’t fall asleep, actually what happened is I rolled out of bed, went to the bathroom, came back, looked at my phone and I got a message from Amy McLaren saying that they found my video card in Kenya, which is exciting. If you listened yesterday, basically I recorded 10 days worth of video footage and I left the video card in a tent in the middle of Maasai Mara village and I wanted to cry, but they found it. So I was excited and actually want to deliver a message for about this partnership where I try and work on this new software that you guys are going to freak out about. And then I got excited so I couldn’t sleep, so then I went into the office and started working on the Traffic Secrets book, I got the outline flushed out and I am so excited. The biggest fear I have, how do I make a topic that is the most non-evergreen topic ever known to man, traffic, into an evergreen thing where it will stand the test of time, so in a hundred years from now someone could read the book and it will still be 100% applicable. And I’ve been struggling with that for almost a year, and I finally nailed it. I’m so excited. Then I started wire framing out the software, anyway so many cool things. And then I tried to lay back down and I couldn’t fall asleep, so then I decided to go get eggs, because we were out of eggs. So I drove to the store to buy eggs, and the store was still closed. Who knew that the stores close at night? I assumed they were 24 hours. So then I came back to the office, worked another hour until the store closed, went back to the eggs, came home and cooked eggs, bacon, avocado for the kids, and now I’m getting tired. But I’m driving to the office. But today as I’m driving in, I’m looking at my feet and I am wearing the new K Swiss Gary Vaynerchuk shoes. Now you may be wondering why I am doing a podcast about these shoes. A couple of reasons, number one, some of you may know I’m not the biggest Gary Vaynerchuk fan in the world and I’m not going to go into details why, but it stems back to when we had him speak at the bubble soccer event and just….anyway, I’ll leave it at that. That’s a story for another day. And since then I’ve found that a lot of people who’ve had a chance to work with him kind of felt similar. I hope, my goal is if any of you guys ever meet me in person, in real life, that I’m not a huge extreme letdown. I hope that when you guys meet me in real life, you’re like, “Dang, Russell really is a normal nice person.” That’s my goal. I know sometimes I’m awkward when people meet me and I apologize for that. I’m trying to be less awkward, but I try to be…anyway, that’s my goal. I’m going to leave it at that. But why am I excited? I got these shoes from Gary and they’re really cool. If you’ve ever heard his little rant on the clouds and the dirt, if you look inside the shoes, one sole is clouds and one sole is dirt, and the tongue says clouds and dirt, and the bottom had two different quotes, I can’t read them right now from where I’m at, and they’re pretty cool shoes actually. I really like them. So I’m wearing them. But the reason why I’m really wearing them is because this represents something really, really big for you, as an entrepreneur. I don’t know about most of you guys, but I wasn’t born 6’9”, I wasn’t able to dunk, I wasn’t able to run really, really fast, or smash people through the offensive line, I wasn’t able to throw a football. I was a good wrestler, but there’s not many wrestling sponsorships out there, unfortunately. But for me it’s like, you look at all these cool, amazing things and you’re like “oh, these athletes have these sponsorship deals and it’s such a cool thing.” And most of probably never thought that something like that would be possible for us. Now with the onslaught of social influencers and people with big followings, there’s more of this happening. People are paying influencers to promote their products and their services and to wear stuff and all those kind of things, and it’s pretty cool. But for me these shoes represent Gary Vaynerchuk who is a fellow entrepreneur, getting a sponsorship deal because he’s an entrepreneur, which is exciting. It’s exciting for me. He was probably one of the first big ones, and I wanted to be the second big one, so it’s now a goal and a focal point for me, to try and get a legit sponsorship from something like this, like a shoe company or a clothing line, or I don’t even know. Headbands, hats, cars, I don’t even know. But it’s exciting and it’s come on my radar and I just want to share with you guys because I want you guys to understand that entrepreneurship is becoming cool. It didn’t used to be. Entrepreneurs were the ones who were unemployed, who couldn’t get a job. But now we’re in a day and a time, it’s a timing thing, with Shark Tank, and the Profit, and all these TV shows coming out. Entrepreneurship is becoming a cool thing. You have all t he tech stuff happening in software companies, and supplement companies and all these cool things where entrepreneurs are becoming the cool person. They’re becoming the role models. Unfortunately for me, and I’m not going to go on a huge rant about this, but a lot of people aren’t good role models. And I think most of you guys who are listening here are good role models, otherwise you wouldn’t be paying attention to me. I’m not the guy who feeds the ego of those who just want to hustle 24/7 and not actually care about their family and friends and society and actually impacting and changing the world. I’m guessing if you’re listening to me, you’re probably on the same bandwidth and listen to the same radio station as I am, right, same frequency. But I think it’s exciting because we have a chance to become the next wave of role models for other people. I think entrepreneurship is going to be taught more and more in schools, I think it’s going to be more of a cool thing. People aren‘t going to be trading baseball cards of their favorite football players, they’re going to be trading baseball cards of their favorite entrepreneurs, which is exciting. Entrepreneurs are going to be getting deals like this, they’re going to be speaking, they’re going to be guest starring in TV shows, they’re going to be on Dancing with the Stars, they’ll be the stars. I really do think that entrepreneurship is the future, it’s the cool new thing. And I think that all of you guys, including me, we’re in a good spot. We’re in a good spot right now where we’re creating products and services with a goal to change the world. We are out there working hard, we’re having an impact, we’re not just selfishly collecting all the money for ourselves, hopefully we’re trying to have some kind of external impact. You’re focusing on your customers, these are all things I’ve talked about in the last three or four episodes. So you’re focusing more so on your customers than yourself, you’re focusing on impacting other people who can’t benefit you by buying your products or services, and you’re being a good human being. And the cool thing is that, that is now being rewarded. And I think as all of our collective followings, continue to grow as a people, we serve and continue to grow, we’re going to become more and more well known. And deals like this that came to Gary will be coming to people like me and people like you. And I think it’s exciting. So it’s the new future of entrepreneurship and it should get you guys pumped, and get you excited, should get your kids excited. You should tell your kids, “Look, this guys Gary Vaynerchuk, he got a shoe named after him. And before it used to be just Michael Jordan and stuff like that. Now an entrepreneur, someone who is trying to change the world got it. And now you can have it as well. Just because you’re not 6’9”, you can still have something like this.” And hopefully it feeds the dreams and the visions and the ideas and the excitement of this game we’re all playing. I love this game, entrepreneurship is probably my second favorite game in the world, number one is definitely wrestling. Of course wrestling is not really a game, but you know what I mean. I love this game, it’s so much fun. I love the people we interact with, the people’s lives we change and it’s just really cool to see entrepreneurs being recognized more and more for that and I think it will continue to happen in the future. But this, my friends, is the turning point. So if you didn’t get any K Swiss Gary V shoes, even if you don’t like Gary V, you should still support him and get some because they are actually really cool shoes. And like I said, it’s the future of where all this stuff is going. With that said, I’m at the office, I’m going to go try and get some work done before I pass out, before jet lag sets back in. But I feel good, I’ve got a full day’s worth of work done already and it’s just a little after 9. So thanks guys for listening, I appreciate you all and we’ll talk to you soon.

Keeping Yourself Out Of Jail And Out Of Hell

Play Episode Listen Later Jul 3, 2018 13:57

How to set your moral and your legal boundaries and then break the rules in the middle. On today’s episode Russell talks about being a rule breaker while still being able to keep himself out of jail and out of hell. Here are some of the fun things he shares in today’s episode: Why Russell considers himself to be a rule breaker even though he follows a strict moral compass, as well as a legal one. How some entrepreneurs can go too far with rule breaking if they don’t have a moral compass to begin with. And how Russell can justify the rules he does break without going against his own morals as well as the confines of the legal system. So listen here to find out what kind of rules Russell believes are meant to be broken, and what kind aren’t. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast, and as you can probably tell if you’re listening, we are finally once again streaming from inside of my jeep, which gets me excited. Today’s episode is called how to stay out of jail and Hell. Alright let’s have some fun. Okay, we’re getting close to the 4th of July and my sister and her family are over and it’s been fun. We were hanging out last night on the field watching our kids play soccer until midnight. And we were talking about business and things, and it was funny because she, I was teasing her and I tease my wife and I tease a lot of my close friends who are rule keepers, I was kind of teasing them. “You guys, you follow every single rule and it drives me crazy. I’m a rule breaker.” And my sister came back and she’s like, “You are kind of a rule breaker, but also, I know you. I’ve known you since before you were born.” You know, my entire life my sister has known me, and she’s like, “you’re also, you keep the rules. You’re very strict.” I have rules around, anyway, I have these rules that I keep. And I kind of thought for a second, and said, “You know what it is, I think I know what it is. If you look at this, imagine a circle and then around this circle, I have all these barriers and these are all my moral rules.” So I have these moral rules of things that I will not break, my thou shalt not’s. Thou shalt not kill. Thou shalt not commit adultery. Thou shalt not fornicate. Thou shalt not….all those kind of things, but I have my own that are in there. And these are all the rules that I have to keep myself out of Hell, because I don’t want to go to Hell someday. And we could talk forever about what my belief is on that, but I have a moral compass, these moral blocks and I’m very strict on those. I’m a rule keeper, when it comes to those kind of things. Things that I belief came from God that are like, thou shalt not…I follow those rules very, very, very strict because I believe that they are vital and essential. Then if you look at that circle and go out to a bigger circle. Like imagine a little circle is inside that has all my thou shalt not’s, my moral compass. And then you go on the outer rim, a bigger circle that’s out. So the little circle is inside of that one. So the outer circle, this big huge outer circle, these are all the things, the rules that if I break will put me into jail. So it’s like, you can’t steal from people, you can’t lie, I guess these would probably be moral ones as well. But these bigger rules. You can’t…I’m trying to think of the best way to explain it. I explained it to my sister yesterday, I said, I watch shows like American Greed, I love American Greed, if you guys haven’t watched that you should watch it. And the reason why it’s so good is because it’s all these scams that happened that people end up in jail. And what’s amazing is that half the time I watch those I’m like, “Oooh, that’s a good idea.” And then halfway through the show you’re like, “Oh my gosh, that’s illegal? Whoa, I didn’t even know that was a law. Holy crap. Okay, note to self, there is an outer limit. There’s a rule I can’t break.” And it’s all these brilliant things that turn out illegal. A lot of times we don’t know what’s illegal, because we’re entrepreneurs who are just running it and if you’re not aware of the outer limits where if you break these you can and will go to jail. You can get in trouble. In fact, there were, probably 7 or 8 years ago I made this offer and I was like, “This is the greatest offer of all time.” And we launched it and we sold it and we sold the crap out of it. And I was so excited and I remember I came back and was telling my dad about it and he’s trying to have me explain it to him, so I explain it to him 3 or 4 times. And my dad’s like, “You can’t do that.” I’m like, “Why not?’ and he’s like, “what you just sold is security.” I’m like, “I don’t know what that means.” He’s like, “you have to have a securities license to sell securities, and what you sold technically is a security and if the government finds out what you did, you can go to jail for that.” I was like, “What? I had no idea.” So I started freaking out and I’m like, “I gotta understand security law.” So I was trying to learn those and understand them and figure out, oh my gosh, these things I did. And this is why what I did was illegal and I didn’t even know, but now I know. So I had to go back to everyone I’d sold this thing to and I was like, “Hey, turns out what I sold to you is illegal, but if we make these shifts and these changes to it, it falls within the bounds of what’s okay.” So I went and shifted those things, but I spent a lot of time studying and entrepreneurs who go to jail to try to figure out what they did wrong and why they did it, and where they pushed the boundaries too far, and all these kind of things. You know, I’ve got probably half a dozen friends who have spent time in jail who are amazing entrepreneurs who just didn’t understand the outer limits of what’s okay to do and not to do. Sometimes they were aware of it, sometimes they weren’t aware of it. So for me it’s like, what are the boundaries, what should I not be doing? I want to make sure that I don’t go to jail. So I have those rules as well. So I have this outer ring of rules, that are all the things that will keep me out of jail. And I have this inner ring of rules of all the things that will keep me out of Hell. And then in that space between where the inner ring ends and the outer ring inside of there, there’s a whole bunch of rules that are like society norms and the way things are supposed to be done and all kinds of stuff. And in there, I break all the rules I want, because I don’t believe those rules matter. So for me, I look at that and I’m like, I think it’s important to have rule and law and order and things are important. And I think it’s very good for you guys, for all of us, including myself to really define, here are my thou shalt not’s. I will not break these rules under any circumstances because I want to keep my soul and make sure I’m a good human being and things like that. I’m not going to lie, cheat and steal. I’m not going to be unethical, I’m not going to…all those things that are core. And then the outer rim are things that if I were to break, even if I don’t agree with them, I’ll go to jail and it’s not worth any risk to do that. And then in that gray area in between is where we get to play and we get to break the rules and be creative and do all sorts of amazing, fun things to actually change the world. It’s funny, I was ready Aubrey Marcus’ book the other day, Own The Day, which is a really good book. But as I’m reading it, Aubrey has different belief patterns than me. So most people what would happen if you read that, if you’re a rule keeper, you would read some of his stuff and really quickly a lot of you guys would get turned off, “Oh no, he’s…” A couple of examples, Aubrey has an open relationship. So him and his wife, they go and have sex with lots of other people and he’s totally cool with that. For me, it’s like, that breaks all of the moral compasses that would make me go to hell. So instead I just take that and throw that out and I’m like, “Okay, I’m not going to trust his opinion on dating advice because it breaks my moral compass and therefore I don’t believe it.” So I throw it out. And then in his book he’s talking about, for him, “The best new tropics in the world. One is nicotine, don’t smoke cigarettes because they’re really bad for you, but you should be taking nicotine supplements.” I’m like, that’s against my moral compass, therefore I shall take this piece of knowledge and throw it out the window. And all the things that break my moral compass I throw out the window. And anything I learn that’s amazing but it breaks my legal compass, I throw it out the window. And everything in the middle now we get to have fun with. So aside of that, his book is amazing. But his moral compass is different than mine, so he breaks things that I don’t agree with. So instead of throwing the baby out with the bathwater, I just say, these are things that I don’t align with because they break my thou shalt not’s so I throw them out. But in here there’s some amazing stuff that I’m learning from him that I can actually use. So for me, I don’t know, I wanted to share with you guys because I think a lot of times, even in my until last night, I had broken the world into two types of people. There’s rule breakers and there’s rule keepers and I was like, “I’m a rule breaker.” But it’s not necessarily true. I break rules within the confines of what I’m not willing to do. I’m not willing to lose my soul, I’m not willing to go to jail. I don’t want to go to hell or to jail. Those are my two confines, but everything in the middle there, I’m going to play, I’m going to move things around, I’m going to have a lot of fun, because those don’t matter to me. When we were in Amsterdam I was telling Dave and Brent and John this story about one of my friends Dave Leconney, and Dave told me this story. He was, this was back when there were tons of these computer stores and he would go to all the stores and buy and all their liquid, their leftover stuff. Hard drives and computers and monitors and all that stuff. I may be telling this story kind of wrong, but the concept is right. So he’d buy all this stuff and then he’d go to the mall and go to the parking lot and do these big, huge Saturday sales and promote them like crazy and he’d get people from all around the city to come, and he’d make, who knows, 50-60,000 dollars in a weekend selling all this old computer stuff. So he was doing that, and again, there’s nothing morally wrong, there’s nothing legally wrong, he’s not going to go to jail for that. But he was breaking rules in between. So the cops came and said, “Hey you can’t do a store out here. You can’t do that.” And he said, “Why not?” and they said, “Because it’s against the rules.” And he’s like, “What happens if I break this rule.” And the cop said, “I’m going to have to give you a fine.” And he’s like, “What’s the fine?” And the guys’ like, “$150 a day.” So Dave is like, “Done. Give me the fine.” So the guy gave him a $150 a day fine to go and make 50 thousand dollars in a weekend. That’s a rule I will break. I’m not going to go to jail or to hell. So I break that rule to get done the thing I need to get done. So there’s a practical example of this. Anyway, I just wanted to share that with you guys because I think that for the rule keepers, I think if you, a lot of you guys are struggling with success because you’re stuck with these are the rules, this is what’s okay. And a lot of times creation and entrepreneurship and growth comes from bending or breaking the rules. So for the rule keepers it’s like okay, let’s set your moral compass. Here are your thou shalt not’s to keep you out of hell. Here are your thou shalt not’s to keep you out of jail. Set those as the outer and the inner limits and then in between that space there, let’s go and create and do and don’t worry about the rules that you may get in trouble for or somebody may look down on you, or society won’t like you or whatever those things are, be okay with breaking those rules, but not the ones that are going to get you into hell or into jail. And then for the rule breakers who are breaking all sorts of rules, I’ve got a friend who’s got a big company that just got shut down by the FCC last week. They were on the outer limits, they were breaking these rules and these things that I was aware of and I assume they were aware of. But for some reason they were looking at it and they were just like, “Well, we’re big enough we could fight it in court.” Or whatever, they have these things. But the government does not care. If they want to shut you down, they will. If they looked at CLickfunnels for some reason, “We don’t like you.” I can’t do anything about it, they can shut me down by snapping their fingers and it’s over. So it’s like I need to be very aware, what are the outer limits of the rules and then try to stay off those limits as much as I can. So for the rule breakers, set some, make some rules. Make your inner circle rules that are keeping you out of hell and then your outer circle rules keep you out of jail and then only break the rules in that space in between. And that’s where amazingness comes from. So I hope that helps you guys a little bit. If you’re not aware of what are the laws, you don’t have to go and read the law books because they are confusing, but go watch American Greed, go watch shows like that, that talk about entrepreneurs who try things and then end up in jail. Because you start seeing a pattern of like okay, if I’m selling this kind of thing, it’s a security and I have to have a securities license, and I have to have accredited investors. If I’m selling…. I had a friend the other day who was pitching me on this whole thing, I was like, “Dude, that’s illegal.” And he’s like, “no, it’s not.” And I’m like, “No, no, it’s illegal.” And I had to explain to him security laws and how they worked and all this stuff and I still don’t think he believed me. I’m like, “Dude, you watched American Greed, study enough stuff and you start seeing the patterns and realize that is a brilliant idea, but that will turn into a ponzi scheme because of this, this and this. This is a brilliant idea but that’s illegal because of this.” A lot of times the brilliant ideas are illegal. So you gotta be aware of the outer limits. And then again, the other side is you need to have a moral compass. In this industry, unfortunately, it’s not a thing that people focus on. And I see people who get into drugs and sex and partying and they stab each other in the back and they will steal from their customers and they will sell things to people that they shouldn’t be selling things to and they do all sorts of stuff because of the almighty dollar they worship. And for me, it’s like it’s not worth it. When you get hit by a bus and die and all that money disappears, you’ll find out really quick it’s not worth it. So my question for you guys, what’s your moral compass? What are your thou shalt not’s? And yours can be different than mine. I’m very strict on a lot of things, things that I believe in. A lot of it comes from my religion and my faith and I don’t believe in drinking, I don’t believe in doing drugs, and I don’t believe in lying, cheating, or stealing. I believe in doing things ethically. I believe in treating people right. So these are my moral compass and I’m not going to go and break those rules, because they’re important to me and I believe it’s what keeps me out of hell. So keep yourself out of Hell and out of jail. If you do that you’ll have fun in the in-betweens. I hope that helps you guys. Appreciate you all, I’m going into the office, going to have a ton of fun in the gray area between those two and breaking some rules, changing some lives and having some fun. So appreciate you all, have a nice day and we’ll talk to you all again soon. Bye everybody.

god hell holy whoa russell brunson oooh bye so dave fcc american greed aubrey marcus clickfunnels marketing secrets own the day why russell

Moving From A Mass Movement To Your Own Universe

Play Episode Listen Later Jun 1, 2018 19:49

What I learned from WWF, Disney, and Marvel about creating your own universe, so you can better serve your customers. On this episode Russell talks about legends in marketing and wrestling that he has surpassed. He also explains why it is important to create a universe inside your company. Here are some super cool things you will hear in today’s episode: Why Russell has always looked up to both Dan Kennedy and Dan Gable, and why he feels like he has actually surpassed them. What it means to create a universe in your company and how some of Russell’s followers have been able to do it. And why you should be thinking about how to create a universe of your own for people to follow and get excited about. So listen here to find out how Russell has surpassed a few legends and how he’s been able to build his own universe inside of Clickfunnels. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, tonight on the Marketing Secrets podcast I want to talk to you about creating your very own universe. Hey everyone, I’m not sure if you listened to yesterday’s podcast but I recorded that like 5 minutes ago, and I’m still walking around the track and I just got excited about another idea that I want to share with you. So here we are. So today when I was at my kid’s field day, all day, boiling in the sun I was listening to Dan Kennedy and man, I just love listening to Dan Kennedy’s stuff. Of all the marketing, of all the people I study, he’s the one I most consistently go back to. So take that for what it’s worth, I don’t know why. I think he is the most entertaining, he always stimulates my brain with these new ideas, thoughts, beliefs, and patterns, it’s really cool. One thing that was interesting, this is kind of a tangent, hope you don’t mind. It’s funny, you know when you learn about legends, and there’s this legend and you’re like, “Oh my gosh, this person is amazing.” After I gave Dan Kennedy, this huge, talked about how great he is, now I’m going to kind of tear him down accidentally. I don’t mean to, he’s still the man. But it’s so funny, for example in the wrestling world, the greatest wrestler, the legend is Dan Gable. He’s like the Michael Jordan of our sport. He went through high school and college and didn’t lose any match. And his last match his senior in college, he lost it. And then he became so obsessed with that he started training again and ended up three years later winning a gold medal in the Olympics, and what’s crazy about it is not a single person scored on him in the Olympics. In fact, before going to the Olympics the Russians were like, “We’re going to create an athlete specifically designed to beat Dan Gable.” They just wanted to beat the American’s so bad. That was the whole goal of the Russian team, “Let’s beat Dan Gable.” Which was crazy. And they, as legend goes Dan would work out for about 7 hours a day here in the states and then he’d have to go to bed at night. And then he knew as he was going to bed at night that the sun was rising in the Soviet Union, that the Russians were training and he couldn’t handle that, so he’d wake up at night and he’d go out and run at night because he didn’t want to be laying on his back sleeping while the Russians were training, which is so many cool metaphors. So Dan is the man, he is the legend, he is wrestling. But what’s interesting now, you fast forward, and I’m actually going to give Dan credit for this. So Dan brought his style of wrestling to Iowa, the Hawkeyes, made the Hawkeyes the dominant team forever and everyone rose up to the Hawkeye level. And I look at wrestling today, it was built off the shoulders of Dan Gable. It’s pretty cool to watch. But the other day I went back and I watched some of Dan Gable’s wrestling matches, because now we have YouTube and everything is archived, it’s so cool. I’m watching Dan Gable’s wrestling match, again, the legend, the Michael Jordan of wrestling, the greatest of all time. I’m watching these matches, in fact, I watched the match he lost his senior year in college. I’m watching this match and I’m like, this feels like a high school JV wrestling match. The level that we compete at today as a country is insane. It’s way better. Most people nowadays could go back and would have competed against Gable and they would have destroyed him in his prime. But he was the legend and he pushed the sport forward and now you look at you know, fast forward however many, 40 years later and because of his influence this whole things has grown. But if you look at him pound for pound versus the dudes who win the NCA pound for pound, they would destroy Gable. It wouldn’t even be close. So I tell you this story because I had this funny thing. When I was learning the public speaking world, I studied Kennedy. Kennedy would tell these stories, him going to these Peter Lowe events, there’d be 20 thousand people in the stadium, they’d be selling stuff, and that’s where I got my inspiration. That’s where I started studying and learning and where I mastered stage presenting because I wanted to be like Dan Kennedy, which is insane. I studied him forever, and I studied all the people he trained. That’s my whole foundation of where Perfect Webinar and Expert Secrets book and all this stuff that I teach comes from. Fast forward to 3 or 4 months ago and I’m speaking at Grant Cardone’s 10x event and there’s 9 thousand people in the room. I remember thinking, I bet this is what it was like when Kennedy spoke at the old Peter Lowe events when there was 20 or 30 thousand people in the stadium. Can you imagine, they would do that once a month around different parts of the country. They were on these circuits and they were speaking and I was like, he must have made so much money. I did my pitch, made $3 million dollars in 90 minutes and I’m just like, I am experiencing a little bit of what Dan Kennedy experienced. And then what’s crazy, it’s so crazy. So I’m listening to him today in his training course and he’s talking about Peter Lowe events again, and I’m boom, pulled back a decade ago when I was first learning about stage presenting and all this stuff, and what was crazy, as he’s telling these stories and he’s talking about how much money he would make at a Peter Lowe event, he said, “We’d have 20 thousand people in the room, I knew exactly how much money I would make. I would average from a typical stage presentation in that room, I would walk away with $100,000 in my pocket.” I was like, “Wait, what?” which means he would make $250,000 or so, he’d get half of it, that’s the way the speaking world works. He’d walk away with 100,000 and take that home every single time. He’s like, “I’d speak twice a week, sometimes. But at least once a month, but I was making over a million bucks a year as a speaker.” I was like, “What?” This comes back to my Dan Gable. I’m like, “Dan Gable, if I would have lived when you lived and I was as good as I was today, I could have beat you at a wrestling match. I could have beat Dan Gable, the legend. How crazy is that.” Now I’m looking at this and I’m like, “Oh my gosh, I’ve literally beat the Dan Gable of the marketing world. I beat Dan Kennedy. I did more in 90 minutes than he did in an entire year at the Peter Lowe events, speaking at 20 thousand plus persons multiple times throughout the year.” Anyway, it just blew my mind. So that’s one of those weird things, but if you look at it like, if it wasn’t for Dan Kennedy’s influence on me and his influence on other speakers that I learned from, this whole thing, he evolved the entire thing to put it where it’s at today. But I bet you right now, especially after going back and looking at, recently Dan’s old presentations and old pitches, my guess is any of you guys that master the perfect webinar could out sell Dan without even blinking. In fact, I would bet a lot of money on that. So it’s fascinating. I don’t know why I went on that rant for the last 6 ½ minutes, but I thought it was interesting. So there you go. So let me praise Dan again now, because he is the man. I’m talking about both Dan Gable, in case he listens to this someday, and he’s like, “Russell, you’re a punk.” No Dan, you are the man. So please, all bow to the legend Dan Gable, you are the man, I love you. Same with Dan Kennedy, so I’m going to talk about Kennedy though. Like I just said, of all the guys that I study, it always comes back to him, he’s the one I study and learn from, I love it. In the course I was going through today, which is crazy, 5 hours of being out in the sun on 1 ½ times speed, which means I got like 8 hours of Kennedy smushed in my brain today, which was really, really fun. And a bunch of cool things wrapped around that I could share. I could do days worth of podcasts on the cool stuff I learned, but this is the one that was really, really fascinating. So he was talking about companies, and he spent a lot of time talking about Disney and about their enterprise and how Disney works. How it was created, how it was crafted, how they built these universes and inside there’s characters and there’s storylines and there’s all these things happening inside the context of this universe that Disney’s created. Then he started talking about Jim McMahon, the WWF, talking about this universe. There’s opponents and people and fans and merchandise, he built this entire universe. There’s good guys, there’s bad guys, and people want to live in and experience this universe. Then I started thinking about WWF, excuse me not WWF, the MMA. Looking at that whole world that Dana White created. It’s this whole universe. He started talking about other ones, he talked about Playboy and Penthouse, and Hustler. Anyway, from all sorts of aspects of life, from Disney to pornography and filth and everything in between. But he talked about these companies that are so big. He started talking about the net worth of these individuals. He talked about, I can’t remember exactly, the WWF dude, Jim McMahon, or whatever his name is. I think WWF does like 2 or 3 billion dollars a year and McMahon’s net worth is 500 million dollars or something crazy like that. He said the reason why he’s had so much success, the reason why these things live on beyond a product or anything is they created an entire universe. Inside that universe there’s all these things. There’s characters, there’s heroes, there’s villains, there’s storylines, there’s all this stuff, there’s merchandise, there’s all these things that have been created. Then he said, “You know, I’ve tried to create some portion of that here inside of GKIC.” and I started, again, started flashing back to a decade ago when I first got into GKIC world, which is Glazier Kennedy Inner Circle, and I joined Bill Glazier’s mastermind and I started going to Dan Kennedy events. I remember because I’d listen to all the CD’s ahead of time, and I would hear these stories about these people. The Ron LeGrand’s of the world, and Rory Fatt and I’m blanking off the top of my head all of these guys. John Alanis and all these people who are using Dan Kennedy style marketing. I remember listening to his tapes and I remember going to these events, this universe and I remember seeing these people I’d heard about. I heard them on CD’s and tapes and Dan talking about them. I remember meeting them and shaking their hands and being so awkward and so nervous and wanting to get autographs. I remember going there and buying Dan Kennedy t-shirts and courses. I was in this marketing, nerdy universe. I started thinking about that and I was like, “Oh my gosh.” Without really knowing pieces of it, and obviously I’ve known pieces of it, you’ve read Expert Secrets, I talked about creating a mass movement and trying to take people. But I was like, if you really look at this, I feel like inside of the Funnel Hacker movement, inside Clickfunnels. We’ve created a universe. And it’s not just, it’s multifaceted. I remember when Todd and I were first brainstorming on Clickfunnels, one thing he said, “I want to build something that creates a whole ecosystem of other companies around it. We kind of saw this a little bit with InfusionSoft, they didn’t really capitalize on it that well. But I want people who’s full time jobs are using Clickfunnels to help businesses.” It’s funny, we were, I was speaking at this government thing, you guys probably heard the episode a couple of podcasts back. But before that, I was trying to figure out, how many jobs have been created inside the Clickfunnels universe? I was like, you know what, as of today we’re at 64 or 65 thousand members, let’s just say each of those entrepreneurs are using Clickfunnels, it becomes a job. So 65 thousand jobs right there. But the average company has anywhere from 3 to 30 employees, so let’s say 3, so it’s conservative. So 60 thousand turns into 100 thousand. And then you think about the other businesses that have popped up. The agencies, the designers and the freelancers, and the copywriters, and the customer support. All these other sub-jobs that come. And then you look at when somebody, when we sell t-shirts, there’s the entire t-shirt company, there’s all those jobs that are created. When we’re selling physical products, books, CD’s….When I do a bestselling book, it’s not just me that makes money on that. There are the publishers, the printers. We were trying to do the math and we got to about half a million jobs conservatively created because Clickfunnels is a thing. Half a million jobs and probably more than that, but that’s what we were able to draw a line to as we were doing our low case estimates. So it’s probably more than that. So in this universe it’s created half a million jobs. Inside of it there are heroes. I look at, you know, people I talk about all the time, speakers at Funnel Hacking Live, the stories I tell on my podcasts, and my Facebook Lives and my different places. These people become heroes, and then besides heroes there’s villains. I remember, if you guys watched the book launch last year, we had Julie Stoian who is like the hero and Dan Henry who is like the villain, and there’s fighting back and forth and there’s things happening. It’s just crazy. You come to our events and we’ve literally done two comic book animated videos at the events. We’ve got t-shirts that everybody buys, we have people right now who will only where Clickfunnels clothes. We have our swag store coming out where we have socks and watches and hats and coats and merchandise. Anyway, it’s fascinating because, I always tell people this and you’ve probably heard me talk about this, the hardest part is seeing the pattern, but as soon as you see the pattern and you’re aware of it, then it’s like, “Oh my gosh, now I see the pattern, now I can amplify it.” So now that I’m aware that my job is to create this universe, it’s like, wow how do I actually create this universe? How do I create super heroes? If you’re at the Funnel Hacking Live event when Kaelin Poulin got onstage she talked about how you have to give your customers an identity shift. You’re shifting their identity and you’re bringing them into your universe. They’re coming to this universe to have a whole new identity. And then what she said was so cool. They make millions of dollars of their swag drops. Twice a month they do swag drops, they sell clothing, and they said the swag drops, the clothing is like giving a cape to a super hero. They’ve had an identity shift and now you’re giving them a super hero cape and now they are a part of this person. I was like, oh my gosh. That’s what we’re doing, we’re bringing people in this universe to give them an identity shift. We’re giving them a cape in clothing, we’re giving them a name, a place to belong, and it’s just excited. Anyway, I shared that with you because today as I was sitting there in the heat listening to him talk about these companies and the universes that have been created, that people were plugging into, that is the new vision, that’s the pattern. Now that I’m aware of it, it’s like, how can I amplify it? What else can I do? What did WWF do to build their universe? What did Marvel do? What has DC done? What has Disneyland done? Now it’s time to start studying these companies that have built these universes and try to replicate and figure out what they’re doing. So that’s the next thing I’m going to be geeking out on. So I just wanted to share with you guys, so hopefully you guys can start that journey with me. It’s been fun. One of the cool side benefits or side effects of me being in this role of the chief cheerleader of Clickfunnels is I get to share these thoughts I have and I get to test them out on our community. And then I get to see people who are grabbing onto them and implementing the same stuff. It’s fascinating. When we started this whole Funnel Hacker movement and I was like, I think I’m onto something. It was like an inner circle meeting where I shared it and Brandon and Kaelin were there, and Kaelin’s company at the time, Brandon and Kaelin’s company, it was Tuelle Time Fitness, which was Kaelin’s maiden name. And after talking about the Funnel Hacker movement, people need to self identify with the cause and the movement. And she was like, “Oh my gosh, no one is ever going to self identify with my last name.” So on the flight home she sat there, “I gotta change everything.” And they had a million dollar business and they still were like, “We have to change everything, if we’re going to actually take this to the next level we have to shift our branding, our name, everything.” Which is crazy. I guarantee 99% of people, if they would have heard me in that same room they would have been like, “Nope, my brand is good. People know who I am.” Instead they’re like, “No, if we want to get to the next level, we have to change everything.” So they went and changed, on the flight home she renamed it, she landed and voxed me like, “Russell, it’s Lady Boss Weight Loss, we’re starting our movement.” I’m like, “What? You changed?” “Yep, we’re deleting everything, we’re changing everything. We’re on.” And boom, within weeks the whole thing was moved over and it was launched and it was rocking and rolling, which is just insane. They’re doing stuff, and they’re pushing the edge, they’re teaching me stuff now. I’m like, oh my gosh. This is so cool. I look at Alison Prince came into our world a little over a year ago. Some of you guys know she spoke at Funnel Hacking Live this year, and same type of thing. We’re talking about these movements and talking about Lady Boss, and she was like, “Well how do I create my own movement, my own universe, my own whatever you want to call it?” So she created one called The Because I Can Clan. Why do you call it that? Because I can. Why do we do this? Because I can. She’s like, “I want to create people that have the ability to do whatever they want in life because they can. I don’t want people that can’t do that.” So she created this movement called the Because I can Clan. And now she’s doing it and she’s taking this and building a whole community and she’s made millions of dollars now inside of her business, but she’s building a movement and people are having success with it, and it comes back to this whole concept of because I can. And now she’s doing this and I’m able to watch what she’s doing. I’m like, all these things I’m learning back from her, because she’s taken this idea. So in case you’re wondering, why does Russell share all this random stuff that he’s thinking about? It’s because I love it when I share it and I see you guys implement as well. Because we all have different perspective on it. When I hear universe, I think of one thing, you hear something else. The way I implement is going to be different than the way you implement. So please take this stuff and implement it, if you’ve got a business. If you don’t have a business yet, listen to yesterday’s episode and let’s get something up and cranking for you so then you can start geeking out and going deeper on these things. But if you’ve got something happening, start thinking about this. This is a world we create. You think about just the comic books, DC and Marvel. Think about how many movies are in that franchise and what’s happening, it’s been fun to watch. I was never a comic book guy growing up, but man, I’ve been obsessed with the movies because it’s so fun to see what they’ve done inside these universes and how they bring all the characters together. It’s exciting, there’s a lot to learn from it, that we can apply back to our businesses. Alright guys, with that said, this is one of my longer podcasts. I didn’t know what I was going to talk about and I got excited. There you go. Appreciate you all, you guys. Now it’s time to start crafting and creating your own universes. With that said, appreciate you. If you love this podcast or get anything from it, please go to iTunes and subscribe. We’re going to be doing a lot of new stuff here in the very near future, with the new channel and I’m excited and would love to have your guys’ feedback. Appreciate you all, have an amazing day, night, where you are in the world, and we’ll talk to you soon.

Funnel Vision: Looking Into The Future Of Funnels...

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Play Episode Listen Later May 25, 2018 12:51

Hint: the death of autowebinars, the rebirth of the VSL, a sneaky hack from Agora, an idea from Brad Callen that made him $35 million in 1 funnel, and a design tweak from Bryan Moran that makes 63% of your traffic more likely to buy… :) On this episode Russell talks about some of the changes to Google Chrome causing problems to autoplay videos, and what he sees the future of funnels being like. Here are some awesome things to look forward to in this episode: What kinds of problems the disabling of autoplay in Google Chrome has caused and how they are trying to work around them. Why Russell thinks that the future of funnels means going backwards a little to more a video sales letter format. And why making your site mobile friendly before desktop friendly is more important now than ever. So listen here to find out what Russell’s funnel vision of the future would look like. ---Transcript---

When You Shift To This Question, Everything Will Change

god money ebay inner circle russell brunson figure bye huh clickfunnels marketing secrets two comma club x why russell

Play Episode Listen Later May 16, 2018 10:36

After spending time with 100 entrepreneurs inside the Inner Circle over the last two weeks, this was my biggest take-away. On this episode Russell talks about why there comes a point where money doesn’t matter, as long as you’re trying to grow your business for the right reasons. Here are some of the awesome things you will hear in today’s episode: Why Russell stayed up until 3:00 am to buy whatever he wanted on eBay, but only managed to spend $650. Why when you scale your business just to make more money, it’s for the wrong reason. And why when you finally start asking the right questions, the money will start to flow. So listen here to find out why money doesn’t buy happiness, but finding new ways to serve your customers will. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. I’m going to share with you guys some good news and some bad news today. Alright everybody, welcome back. I’m so excited for this episode for a couple of reasons. Number one, we’re making some changes to the podcast, as you will see over the next week or so and one of them is I’m no longer going to be doing the video side of the podcast. We’re not going to be posting these on YouTube, they’re only going to be here for my friends who are listening and I’m plugged into your ear. This is now going to be exclusive to the podcast, which I’m really excited for. It also means I’m going to be able to do more of these again. When I had the whole video thing, I’d stress out. Like, oh crap, I’m still in my pajamas. Or I wore the same shirt three times in a row and they’re going to judge me, or whatever. And I didn’t do nearly as many podcasts. I have all this line up of things in my head that I want to talk about, but I never did it because I had to do video every time, and I just didn’t want to. So right now I’m going audio only and I’m so excited, and we’re going to be moving back forward to this as the delivery mechanism for the Marketing Secrets podcast, which gets me excited. So that’s number one. Number two, Ryan and Todd are in town this week, we are, it’s so fun. It’s amazing what we can get done in a night. We basically launched an entire new service last night that we made up off our head called Funnel Rollidex which is going to be a huge help to all of you guys here in the very near future. We also rebuilt the entire Two Comma Club X coaching program to make it more simple, with accountability partners, checklists, systems, it’s so cool. So many fun things happening. But I have a list of stuff from last week’s inner circle meeting, notes of stuff that I want to you guys specifically about. And one of them that I wanted to share because it’s kind of short, but so important, was just the fact that, and I don’t want to break it to you guys meanly, but this is the news. Money is not going to make you happy. Oh crap. Some of you guys are thinking. Some of you are thinking, of course not Russell. But it’s interesting, as I was sitting through all my inner circle meetings over the last couple of weeks, which were so fun, and so many amazing people there, and it’s funny because one of the big things always amongst us is, “How do we scale our businesses, how do we scale our businesses?” and that’s a question that I love and I don’t steer away from that because I think it’s important. I’m focusing always everyday on how I scale my business. That’s why marketing is fun, figuring out how to scale businesses and there’s fun in the growth. But there was one person specifically who was trying to grow and scale at the cost of some things that, anyway, I asked him, “Why do you want to scale?” And he’s like, “Well because that’s the point.” And I was like, “Yeah, but when is enough going to be enough for you.” Because they’re trying to scale like 8 different businesses, they’re all in different markets, different segments, different things. I’m like, “Which one are you most passionate about?” and they’re like, “This one for sure, but this one is more scalable. I can’t scale this one as much.” It kept going back to the one that they loved they couldn’t focus on because they couldn’t scale it outside the confines of this whatever. I’m like, “What’s the point of scaling it?” “So we can make more money.” I’m like, “There’s a point where money doesn’t matter anymore. And if you’re not doing it because you’re passionate about the people that you’re serving and the impact you’re having, you’re going to burn out and you’re going to die.” For example, last week, it was one of those things where like, you get tired sometimes. I don’t know I was kind of burned out. I haven’t taken a break for like 2 years, so I was kind of burned out a bit. Not going to lie. I was laying in bed and I think my wife was passed out, or maybe she was with Norah, I can’t remember exactly. But I was sitting there, I’m thinking, I’m at the point in my life where I could buy anything on earth that I want. So I’m like, what do I want? I was like, huh. I couldn’t think of anything. So I was like, I’m going to go to a place where all my magical dreams can come true, eBay. I’m like, everything on earth that you could ever want is for sale on eBay. I was on eBay for like three or four hours looking for stuff to buy. I’m like, “I could buy anything I want on this entire site.” I used to get in bidding wars with people, and I had to have auction sniper software to be like, try to save 5 cents by bidding before the other person at the last second, all this stuff. I’m on eBay and I’m like, I can literally buy anything I want at this point in my life, how exciting is this? And in four hours I was trying to find stuff, trying to find things that were amazing, that inspired me, got me excited, and after four hours of trying I think I spent like $600 mostly on old books. And then I was like, there’s nothing else on this entire site that I actually want, there’s nothing. So it was $650 and I was out of things to buy. Money no longer serves, there’s nothing that I could do with money. I was like, man if my whole goal was to scale this business to make money, that’s really depressing when there’s nothing else that I need or I want. In four hours of searching I was able to spend $650 and that was it. The bad news is like, money, it seems really, really cool but there will come a point when you’re pursuing business and stuff where you’re like, oh my gosh this money didn’t actually matter. And it’s going to be confusing to you, it was confusing to me. I was like, why am I still doing this? Why was I up last night until three or four in the office? Why did I wake up early this morning? Why am I doing this stuff? Because of the impact. Because of the person. Because of the people we’re serving on the other side. If you’re picking your business solely because it’s scalable, because of how much money you think you can make, you’re dumb. That’s the worst thing to ever try to focus on. If you’re picking a market because you’re like, “I’m obsessed with those customers, and I can serve them better than anybody else in the world and I’m going to serve them and put my heart and my soul and my life’s mission into the service of that human.” Then you’ll have the fulfillment. You’ll be able to stay up til 3 at night excited because you’re having so much fun, and all the good stuff will come from it. And what’s amazing, if your sole focus is like, “How do I serve these humans, the group, the people I picked to serve?” The thoughts, the inspiration that will come to your mind is insane. You won’t have to worry about, “What should I sell this person? What kind of product should I create?” Because when you have this hyper focus on, “I love these people, I’m serving them. I’m going to change their lives, and they’re not going to know what hit them.” When that becomes the focus and then you’re like, “What should I create these people?” When you’re in that mindset and those are the questions, and this is the hairy fairy, hokey pokey, woo woo stuff, that I used to make fun of people about. When I’m like, “No, I just need to sell crap. What’s the data say? The data’s going to be wrong.” But when your mind and your heart is in that direction, then the universe, God, whatever you want to call it, I believe it’s God, gives you direct revelation of “this is how you can serve this person.” And it’s like, oh my gosh. That’s amazing. And then “This is how else you can serve them.” Last night, the whole Funnel Rolodex thing, yes, it will probably become a hyper profitable, multi-million dollar a year segment of our business moving forward, which is awesome, but guess what? That wasn’t the purpose. The purpose is, I was like, “All my people are struggling because they can’t do all the pieces. There are like 20 different things you’ve got to do to build a funnel.” And some of them are getting good at copy but they suck at design. Some are good at design but they suck at copy. There’s people that are good at technical, but they suck at the other part. What if we build a funnel rolodex where we aggregated, “Here’s 30 good copywriters. Here’s 50 good designers. Here’s 20 good funnel builders.” And made this rolodex and people can come and find it. I’m like, oh my gosh. That would save everybody. Because now it’s like when they get stuck they can just go to Funnel Rolodex and find the person to do the job. If you go back to the podcast I did a week or two ago, “The Who Not The How” it’s like, instead of figuring out the how to do each step, who’s the who? So Funnel Rolodex, literally the tagline is “The Who Not The How” so it’s like, “Who’s the who? They’re all here categorized based on what they do.” And that whole idea came out of how do I serve our customers. It had nothing to do with how can we maximize revenue and how can we scale this. It’s like, no, we love our customers, we actually want them to succeed. So how do we do that? What if we gave them this, this would change their life. Amazing. Then it’s like, “Can we make money on this?” Oh yeah, it’s actually really easy. This would be a hyper profitable piece of our business, but that wasn’t the focus. Because if I would have had the focus of how do I scale this? Funnel Rolodex would have never been born. Two Comma Club X, the new stuff we’re doing, would have never been born. It all came off of, “How do we serve these people? We love them, we want them to succeed.” And then it’s like, God tells you, “This is how you do it.” And I’m like, “Oh my gosh, I never would have thought of that, thank you very much for the inspiration.” So shift your focus you guys, from the money, because the money does not matter. If the money really matters, go get a credit card for like $650 and go to eBay and spend four hours blowing it all and then you’ll be like, “Huh, that sucked. Now what am I going to do with the rest of my life?” It’s going to be really hollow and really, really empty if it’s about the money. I promise you that. I can’t tell you how many multi-millionaire people I know who are broken and they’re empty because they were focusing on this thing, they were chasing the almighty dollar. The weirdest thing, when you stop chasing the almighty dollar it starts flooding to you and you’ll get more than you could ever dream of. So there you go, serve your customers, have fun with it. They are amazing people and they need you to change their lives. They can’t do it on their own, they need you. So you gotta figure that out. It is your mission, it is your calling to figure out how to serve those people. So number one, if you don’t know who those people are, it’s time to get hyper focused on that. Figure out who you’re after, who are your customers, who are the people you’re going to be obsessed about serving? Figure out who those people are and start thinking how can I serve these people, how can I serve them. And if you do that, that’s the right question, you ask the right question you get the right answers. So focus on that and you’ll change their life and you’ll be forever remembered because of that. So there’s your legacy, which is what we all really, really want. So with that said, I’m heading in to go work on my legacy. Appreciate you guys, we love you, we care about you, and we’re excited to continue to serve you in the future. If you enjoy this podcast, please go to iTunes and comment, subscribe, I don’t know, tell all your friends about it, go spam the Clickfunnels group and be like, “Go listen to this episode, it was so good.” You have my permission, but please tell other people about it. We don’t spend a lot of marketing money on this podcast, it’s just a labor of love, because I know if I could put in one thought or one idea to shift your thinking just a little bit, it’ll change your destiny, and more importantly, it’ll change the lives and destinies of so many other people. So that’s why I do it. So if this has resonated with you at all, please share it with other people. Appreciate you, have an amazing day and we’ll talk to you soon. Bye everybody.

Why Didn't They Funnel Hack Me... Ha Ha Ha

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Play Episode Listen Later Apr 23, 2018 8:50

Despite three years of me sharing every secret, they did all the things that I already explained were wrong. On this episode Russell talks about a competing software company that didn’t follow the blueprint that Russell has already laid out and why that is so mind blowing for him. Here are some of the fun things you will hear in today’s episode: Why Russell is reaping the benefits of a competing software company that is no longer willing to learn. Why it’s so frustrating when friends of Russell want his help but refuse to read his books as a blueprint. And why you should never expect Russell to keep a secret. So listen here to find out how if you pay attention you can easily follow the blueprint Russell has made and be successful with your business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I’m sorry, I had to jump in while I’m driving, I apologize. But check it out, my buddy made me a bunch of homemade pizzas and some Chrystal root beer and I’m heading back to go have dinner with my kids and I just had something on my brain and I had to stop and give you guys some marketing Secrets. Alright everybody, this marketing secret, I don’t even know, it’s a mini rant, it’s not a mini rant, but I feel bad for people who stop learning. If you stop learning….I’m trying to tell you guys a story without telling on the people who are missing everything. So I’m building Clickfunnels, and as I’m building Clickfunnels I’m looking around and I’m like, okay, who out there is doing what I want to do? So I find those people, I look at what they’re doing, I study them, I funnel hack them, I look deep, I geek out, I buy their books, I listen to their podcast, go to their events, buy everything that they’ve got, I’m hooked to every possible communication channel they have so as things are going out I’m watching, studying, learning, growing, tweaking, adjusting based on that. And I’m watching it over and over and over again. And not just people, direct competitors with me, but people that are selling SAAS, I’m a SAAS software company owner, and I’m also a book selling person, and I’m doing webinars and courses, so anybody’s who’s doing any variation of that, I’m connected to all of these things. So I am constantly, my all seeing eye is watching what every single person is doing. And I’m learning, and I’m learning, and trying and tweaking. Then also as I’m learning I’m testing it inside my inner circle and inside Two Comma Club X program, and I’m testing it on all these other people because I see how they’re doing, I’m going to try and see if it works, and then I want to test this stuff on other people, other businesses, and other industries to see if it also works there as well. And then they’re all going out and doing it and they’re finding out their tweaks and they’re coming back to me like, “Oh Russell, I made this tweak, and this change.” And I’m like, oh, I’m learning stuff. And it’s this constant circle of learning. So I have some really close friends, and this isn’t one specific thing, I’m thinking of two different people right now, who’ve been in this game for a long time, as long as me, if not longer. And it’s not just one person, they’re groups of people. So the first group of people, they have been, they’re amazing marketers, I’ve learned so much from them, so much, so much. But in the last three or four years they took their foot of the brake or something, or off the gas, I don’t know. And then they went and they’re trying to launch a competing software company, which is totally cool, I love competition more than anybody. So I’m fareaking out because for the last three years I’ve published every single thought we’ve had about how we’ve grown Clickfunnels from zero to a hundred million dollars, how we’re at 62,000 active customers, how we did it. I’m not very good at keeping secrets. Somebody asked me the other day, “Russell, can you keep a secret?” I’m like, “No. I’m the worst secret keeper ever. Every brain fart I get turns into a podcast.” Like right now, every idea that’s a secret, I right into a book, I’ve got like 8 books that are all something secrets, I won’t keep a secret. Honestly, if you tell me something it will be on a podcast eventually. So just don’t tell me something that’s secret. So everything is out there, so I’m kind of nervous, oh man, these guys that are amazing marketers already are going to come out and compete with me, and I don’t know, you would have thought that over the last three years they would have listened to me as I laid the blueprint for everything that we did and then they would have modeled it. But instead they didn’t do any of it. Basic stuff, basic stuff that of you guys that listen to the podcast is like common sense. You’d be like, “Oh, duh.” Like the difference between an improvement offer versus new opportunity. They missed that. That was the biggest thing. As soon as it came out I was like, this is like Expert Secrets, 30 pages in. If you’d read my book, you would have known that the way you structured the entire offer and the company was wrong. But they missed it. And I even commented to one of them, “Hey, by the way, thanks for doing it wrong.” And they’re like, “What are you talking about? We thought the offer was awesome.” The offer was good, but it was an improvement offer, therefore Clickfunnels beats you once again. I don’t, I don’t….it’s just weird. And then another one of my friends, is, just the same thing. These things that are basic common knowledge now amongst all our people, that we’ve discovered and unearthed and then preached about for three years. The reason why I’m looking at our Two Comma Club members that are just pounding out offers and cranking it and just growing a company. I’m looking at our Two Comma Club X people, all these people that are scaling and growing and building these amazing companies, and it’s because they’re just paying attention to the stuff that we’re laying down and then they’re following it, whereas people that are competing against me thankfully aren’t paying attention. It blows my mind. I listen to a lot of podcasts too, especially ones that are deep in the software industry. Because I’m watching them, what are all the software people doing? And it’s funny because when I first got started I was learning a bunch of stuff, and now it’s like this weird thing where it’s like our company has scaled so far past almost any SAAS I can find out there. Sales Force is like the last one that I’m intimately studying, because there’s no one else that’s at the pace that we are. As you grow it gets more and more difficult to find the new ideas and things like that. But Sales force is one that I’m geeking out now, because they’re the ones that are like ten steps ahead of me. But it’s interesting because I’m listening to all these, and a couple of interviewers always ask, “What CEO’s are you studying?” and they’re studying…..anyway, it blows my mind that nobody is paying attention. So I just want to say for you guys who are paying attention, congratulations, you are ahead of people who have been doing this game for a decade or more, because they’re not paying attention. There comes a time in people’s lives where they feel like they’ve learned too much, or they’ve, like I had one of my close friends who messaged me the other day like, “Hey, you’re killing it. Can I come to your office and just spend two or three days shadowing you. I will just watch, I don’t have to do anything.” I was like, “Have you read my books yet?” and they’re like, “No.” I’m like, “Okay, read both the books first and then call me back and let you do that.” Crickets. I’m like, are you kidding me. Those weren’t just crappy little books I wrote. That literally is the blueprint for everything. So for those of you guys who are paying attention, thank you. I appreciate you, it gives me a reason why I share all this kind of craziness. And for those who aren’t listening, thank you because it’s the reason why I’m kicking your butts. That was kind of rude huh. But it’s true, I don’t know what else to do. This is funnel hacking 101. This is how we grow and I’m watching everything and implementing and reiterating, over and over and over again. And it blows my mind that people, especially if you’re competing directly with me, why would you not do that. I don’t even understand. There’s another guy who, again I’m not going to share with people, I bet there’s like 8 people who think, “Oh my gosh, he’s talking about me.” Maybe I’m talking about you, maybe I’m not. But what’s interesting, I guarantee there’s a bunch of, well there’s another guy who runs a software company, so there could be like 20 of you, but the same type of thing. They’ll know who they are if I tell this story, so I’m not going to tell this story. But anyway, it’s all there in plain sight, or we’ve got coaching programs where I share it all and it blows my mind what some people won’t pay for what will give them everything they need. It’s just crazy. Anyway, I appreciate you guys for listening and go funnel hack people. Funnel hack me if you’re in my business, funnel hack me. Pay attention because the pathway is there, people have laid it out before you, you don’t have to reinvent the wheel. Just look for it and understand it, pay attention. So I gotta go, thanks for hanging out you guys, talk to you soon. Bye.

Video - Why Didn't They Funnel Hack Me... Ha Ha Ha

Play Episode Listen Later Apr 23, 2018 8:49

Despite three years of me sharing every secret, they did all the things that I already explained were wrong. On this episode Russell talks about a competing software company that didn’t follow the blueprint that Russell has already laid out and why that is so mind blowing for him. Here are some of the fun things you will hear in today’s episode: Why Russell is reaping the benefits of a competing software company that is no longer willing to learn. Why it’s so frustrating when friends of Russell want his help but refuse to read his books as a blueprint. And why you should never expect Russell to keep a secret. So listen here to find out how if you pay attention you can easily follow the blueprint Russell has made and be successful with your business.

Hook, Headline, Framework

tv conversation lol keto russell brunson boise blah brendon burchard bye bleh dotcom secrets funnel hacking live expert secrets marketing secrets transcript hey julie stoian dangit why russell

Play Episode Listen Later Mar 7, 2018 13:44

How We Create Presentations That Are SUPER Sexy, That Get Attention And Make It Simple To Teach On this episode Russell talks about all the work that goes into putting his presentations together for Funnel Hacking Live. Here are some of the awesome things you will hear in today’s episode: Why Russell spends so much time on the headline and the framework of a presentation. Why it is so important to make sure the headline is sexy. And why if he has a framework put together, Russell can do a 90 minute presentation without even having slides. So listen here to find out the process Russell goes through to create a headline and framework for a presentation. ---Transcript--- Hey this is Russell Brunson, welcome to the Marketing Secrets Podcast, so excited to have you guys here today. Before we get started make sure you go to iTunes, if you’re listening to this podcast. Rate, review, like us, let us know what you think, it means a lot to me. I read the comments and it helps me to know what you want and what to give you more of. Today we’re going to be talking about the framework behind the new conversation domination presentation, going to show you what we did, how we did it, how we made it sexy and a whole bunch more. Hey everyone this is Russell. I’m so excited to be here today. We are less than two weeks away from Funnel Hacking Live going live, which is crazy. All sorts of craziness is happening. To start it off, of course I don’t like doing anything normal, I want as much pressure as possible because for some reason when a lot of things are happening I’m able to focus and get stuff done. So we decided this week to do a keto fast/reboot diet and I tricked about 9 other people besides me into doing it. Because Prove It just came out with their new Keto Reboot kit, so I wanted to try it out, and they asked if I’d help write some stuff for them and help on a funnel and stuff so I’m like, “Let me try it out.” So they shipped us out a bunch of reboot kits, so for the last 60 hours, it’s a 60 hour fast, and all you do is have all these different Keto products and it’s like, you have a keto drink in the morning and then you’ve got a keto bone broth, which was shockingly good, and then another keto drink and these little pills and this keto tea at night, which was good too. Anyway, you do that for 60 hours. So we just broke our 60 hour fast and just had bacon, eggs and avocados, my three favorite foods all in one super meal, which was awesome. Now I’m heading into the office to work on my slides and presentation and stuff like that. But I wanted to share something with you guys today, because maybe it will give you a little hope or faith or knowledge, I don’t know. Whatever it is you need to get through what it is you’re doing. So I’ve got 6 presentations I’m giving at Funnel Hacking Live, and I just started on them basically on Monday. So I got a two week window to get them all done. And maybe you’re like, “oh that’s easy, six presentations in two weeks.” But each presentation for me is usually between 150-300 slides. So these aren’t micro, these are macro, big, big, big projects I’m trying to get done. For me, if I were planning this for the last six months it never got done. For me it’s all about just in time, getting things you need done just in time. So now it’s like, okay it’s go time. I have to get these done, I have no other option. Now is the time to start creating them. So I just wanted to share the process because maybe that will help some of you guys. So it’s been 48 hours and at the end of the 48 all I have done is for my presentation number one, I have a title, the title slide, a headline, and a doodle graph of the, what’s the word I’m looking for? Of the process I’m going to be teaching, not the process, that’s not the word, of the system. Dangit, there’s a word, it’ll come to me. But basically this is what I’m teaching and the doodle in the whiteboard thing. That’s what I got done in 48 hours and people are like, “You’re never going to get these slides done in time Russell. If you spent 48 hours on that.” And it’s true, but the slides take a lot of grunt work, but not a lot of thinking. It’s kind of like, what image can I put in here to remember my brain to talk about this concept, and what’s the headline? Things like that that pull you through the presentation. The bigger part is the structure, what’s the structure or what you’re going to be teaching people? What’s the hook? How do you make it sexy? So for me it’s like, yeah maybe that’s the thing. The structure, the hook, and try to be sexy. So the structure was the biggest thing. So I was trying to think conceptually what do I want to teach and how do I want to teach it? So I had this huge whiteboard and we mapped it all out and I was like, okay that’s awesome but super complex. Then I took a big pad of paper and shrunk it out again. I was like, it’s awesome but it’s still too complex. I got it down, down, down until finally it was like this really simple, here’s the process, here’s the framework, I think that’s the word I’m looking for. Here’s the framework of how I’m going to teach this concept. For example, this presentation I’m working on, for the first 48 hours is called Conversation Domination, and it’s basically how to dominate the conversation everywhere, on every single platform, every single channel, all at the same time. And I bought, one of my friends used to own a product called Conversation Domination and I bought the brand and the domain and stuff from him, so that was going to be the title of it. Then I needed a structure, a framework, so they took all that time, a day and a half to get the frame to simplify where it’s like, ah here’s the framework, which if you look at all my books, Dotcom Secrets, Expert Secrets, it’s all about a framework. The little doodles are my framework, and I can teach off of the framework. So now I got the framework and then I need, how to make this sexy. Conversation domination is sexy, but we needed a really sexy headline and so in fact, I’m going to go inside and find a headline right now, so I can read it to you guys. But we had to get the headline because that’s part of the hook right there, getting the headline that’s going to capture people so that when they see the presentation they’ll be like, “Oh crap, I actually do want to hear that. I want to know what he’s going to be talking about.” So that was the next piece, pulling out the headline. I’m walking through the office right now. We’re live everybody, what’s up? Anyway, so we’re pulling out the headline and that was kind of the next step in the process. So let me come in here and show you guys who are watching. If you’re listening I will read it to you. Here we are in the office. Alright, so the headline ended up being, and this is after probably 2 1/2 -3 hours of headlining back and forth with a whole bunch of people, again, it’s not just a fast process, most of the time it’s going into these little things that set up the framework for everything else. So Conversation Domination, this is the headline we came up with, “How to get your dream clients addictively binge watching you on every platform that they live on. Warning, this aggressive approach is only for those that truly believe in their message.” So for those who are watching, here’s a little picture of it you can see. For those listening, that’s the headline. So that became the headline and then it was like, okay now I’ve got the title, the hook or the headline, and then we’ve got the framework for me to teach and then the last thing, we gotta make it sexy and this is where design comes in. We need to make this thing look amazing. So kind of the storyline behind this presentation, and I’ll get to that, I’m not going to tell you too much of the storyline because I can go on for hours about that. But for those who are going to Funnel Hacking Live, the presentation you’ll hear the story behind it, but it basically likens social media to TV’s back in 1965. So how it works, if you look at the design here, you can see it’s designed like an old TV set and it just looks awesome. So I had this and I got the title and the headline done and I sent it over to Julie Stoian, who is not in Boise this week, against her wishes. She wanted to be here, but we had too much stuff. But I sent it to her and then she wrote back, she said, in all caps, “How do you make everything so sexy?” And I said, “Ha, that’s the big secret.” And then she shared with me a screenshot from someone in her group that said, from Karen Wolf Milner it said, “How is that Russell Brunson can make the seven phases of a funnel sound so sexy? LOL, I’m becoming slightly obsessed with funnels.”That was literally 12 minutes ago in my group. So what I want to share, the whole point of this podcast I want to share is like, you have to make your thing sexy. I could have been like, “Here’s how to drive traffic to your offers.” Bleh. Or, “Here’s how to be seen on YouTube, Instagram and Facebook.” Blah, boring. It’s got to be something that captures people, that’s different and unique that people will remember forever. I think so many times I see people like, “My funnel’s not working.” and I go and look at it and it’s just so bland. Of course not, you don’t have a good hook, you don’t have a good headline, you don’t have a good design, there’s nothing interesting or intriguing, there’s no story behind it. What’s the whole thing? This presentation, literally I start with the title. “Hey you guys this is a presentation called Conversation Domination. I’m going to show you how to get your dream clients addictively binge watching you on every social platform that they’re living on. Warning, this aggressive approach is only for those that truly believe in their message.” Then I go into the story. “So I want to tell you guys this story. There’s this clip….blah, blah, blah.” And tell the story about TV in 1965 and explain that whole thing and now all the sudden there’s intrigue, there’s interest, and now I can move to the framework. For those who are looking at the framework, for those who are watching live, excuse me watching on the video, you can see a picture of the framework here. I clear off all my mess, sorry. A week before events things become a mess because I got 8 thousand papers open everywhere. But here’s the framework, and that framework started out as this framework on this whiteboard here, then it shifted into a whole bunch of pads of paper like this to try to simplify it more and more and more until I finally got to this, and that’s the framework I’m going to teach. So what’s cool about it now, when I do my presentation, this is all I have to teach. If I did no slides, I could just go up on a whiteboard and map this out, and explain this piece and this piece and this piece. That’s how I could do it really simply. If I wanted to do it complex, I could go make 5 or 6 slides explaining each one, showing pictures for visual demonstrations of each thing, which is probably what I’ll end up doing. But worst case, I have the framework, so now I could go and I could present this tonight and I could do a 90 minute presentation with nothing but this framework. When I teach a lot of times people think, “How in the world do you get on stage without any preparation and speak for like an hour?” or 2 hours or 5 hours. I’m like, “Well, I sit in the back before and try to fill out a framework of what I want to create.” I remember Brendon Burchard used to tell me, “The framework is your savior.” If you’ve got a framework like this you always know where you’re going. You just put the thing in, you talk, talk, talk, talk and then you stop and you’re like, “Okay, what’s the next thing? Okay, here’s the next thing, next thing, next thing.” So for me, my framework is always these doodle graphs. I could go and if someone wanted me to teach a lesson, teach a three day event tomorrow on Dotcom Secrets, I wouldn’t have to rehearse anything. I would just go get the book, pull out the framework, pull out the images, and just talk off the images as you show it. It would not be hard because the framework shows me where my mind needs to go, what I need to talk about, how it all fits together, it makes it very, very clear. So for you guys, I want you thinking, when you’re making presentations, you’re trying to sell stuff, trying to create things, some of the things you need to be thinking about. It’s gotta be sexy, it’s gotta have a sexy hook that grabs them, that looks interesting. A headline that like sucks them in. A story that gets them to care about it, and then there’s the framework where you deliver all the big promises you gave them during the headline. So anyway, I hope that kind of helps, because I know even people here on my team internally are like, “Why have you spent 48 hours and all you have is a headline and some doodles.” And I’m like, “Because that’s the most important part. Everything else is just details.” So there you go. I hope that helps you guys. I have to go on lock down and now make 150 slides for this presentation and then do the same process for the other 5. Actually, I’m going to this process for the other 5 first, because this is the hardest part. This is the brainwork, then it’s just like again, now that I have this the brainwork is gone. Next week I have to go and grab images for all these things and slap them into slides and make them look amazing. So the brainwork is the hard part. Alright guys, that’s all I got. Thanks so much for listening today. If you are not subscribed on iTunes, again go to iTunes, search for Marketing Secrets and subscribe to the podcast and please, rate, review if you like this. That’ll get me excited to keep on making cool stuff. Thanks you guys, appreciate you all and we’ll talk to you soon. Bye.

Video - Hook, Headline, Framework

funnel hacking live why russell

Play Episode Listen Later Mar 7, 2018 13:36

How We Create Presentations That Are SUPER Sexy, That Get Attention And Make It Simple To Teach On this episode Russell talks about all the work that goes into putting his presentations together for Funnel Hacking Live. Here are some of the awesome things you will hear in today’s episode: Why Russell spends so much time on the headline and the framework of a presentation. Why it is so important to make sure the headline is sexy. And why if he has a framework put together, Russell can do a 90 minute presentation without even having slides. So listen here to find out the process Russell goes through to create a headline and framework for a presentation.

How 'Tickle Me Elmo' Manipulated Supply To Increase Demand (And How You Can Too!)

Play Episode Listen Later Dec 22, 2017 7:09

Late night coaching session with my son Dallin… On today’s episode Russell teaches his son Dallin, and the listeners all about the concept of supply and demand. Here are some of the cool things you will hear in this episode: Why Russell decided to teach Dallin about supply and demand after he saw a pair of Airpods on Amazon for $850. Why supply and demand of Tickle Me Elmo dolls several years ago caused some parents to take back their own kids Christmas gifts.- And how you can use supply and demand to boost sales for info products or supplements or anything else. So listen here to find out how to use supply and demand to make more sales and more money. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. This is a special audio episode just for my audio friends. This will not be on video. I’m in the car right now driving to the grocery store with my son, Dallin. Dallin, how are you doing tonight? Dallin: Tired. Russell: He’s a little tired, it’s late. We forgot we have to have treats. He’s always tired though. He’s a growing boy. He asked me a question. I said, “Dallin, we’re going to answer this on the podcast.” So let’s queue in some music and we’ll come back and we’re going to share with you guys something very important for you to understand about supply and demand and Christmastime. Alright everybody, welcome back. So Dallin came in the car and we were talking about headphone buds. Do you want to tell them what you told me, Dallin, when we were getting in the car about how much cheap headphones are versus these ones? Dallin: So I was looking up how much the ear buds cost for apple, because I was looking at the iPhone 10. Russell: He’s talking about the airpods that are super cool. Dallin: And I looked up on Amazon, usually Amazon’s amazing, and it says it’s $850! Russell: $850 for the Amazon headphones. He said, you can buy regular headphones for $5. And I pulled out those headphones out of my pocket, because I actually love those a lot. If you don’t have them you should get them. I said, actually these sell for $100… Dallin: Not from Amazon though. Russell: Not from Amazon, and I’ll tell you why. I just explained this to Dallin. So I wanted to explain it to all of you guys, who I’m sure understand this but this sets up a teaching lesson I want to have here in a second. So if you look at the pods, if you look at them they’re $150 on Apple’s site. But the problem is it takes two or three months to ship to you. So if you buy them and plan ahead it’s $150, but if you didn’t and it’s Christmastime and you’re like, “Ah, my wife, my girlfriend, my significant other, my kid, they need airpods, they’ve been asking all Christmas.” You try to buy it and you go to Apple and they’re like, “We’re not going to deliver til May.” And you’re like, “What, Christmas is in December.” And they’re freaking out. So they have to go look for other places, so they go on Amazon and they find people that had the foresight to know that people were gonna not have foresight. So they take their Apple Airpods that they bought for $150 and jack up the price for $800 on Amazon. And the people who are slow have to pay the difference. So I was about to tell Dallin about Tickle Me Elmo, and then I said, “Wait a minute, we should share this story on the podcast.” So Dallin, here is the lesson of the story I want to tell you. And everyone can listen in on this. So when I was a kid, it was right when Elmo came out. Sesame Street didn’t used to have Elmo. When Elmo came out, everyone, I remember being a kid and being like, “Elmo is the coolest.” He was just so much cooler than all the other muppets and we all loved him. And then one year for Christmas they came out with this, they called it Tickle Me Elmo. You guys have Elmo dolls now, but this was like the original Elmo one, where it’s a doll and you tickle it and it’ll giggle. And that was ground breaking 30 years ago. Dallin: He’s scary. Russell: He’s a little scary. So anyway, everyone wanted Tickle Me Elmo so the company that makes him, it’s the law of supply and demand. They made so many Tickle Me Elmo’s, and that was it, that was all they made. I don’t know the whole story behind it. But basically there was a lot more people that wanted them. Everyone’s kid wanted them, it was all over the news. So Tickle Me Elmo started going, you’d normally buy them for like $20 and they got to $50 and $80 and people were auctioning them for tens of thousands of dollars for Tickle Me Elmo. And then other people heard about Tickle Me Elmo, and when they started talking about how there are none left. And then one of them sold on auction for $10,000. And people were freaking out, and people who already had them were like, “Well I can sell this and make some money.” So they would take the gifts away from their kids to make money by selling them to other people and it was just crazy. Dallin: That would be sad. Russell: Pandemonium. So the lesson that I want to teach you Dallin, and everyone who’s listening today, is the power of scarcity, supply and demand. So when you have a ton of stuff, like if there were a billion Tickle Me Elmo dolls, nobody cares and they’re not going to freak out and try to buy them. So the price goes lower. But when they’re high demand form and the supply is smaller, like the airpods, there’s a high demand for them, everyone wants them. But there’s only a few left, the people who sell them can charge way more for them because they need them. So a lot of times in our businesses, depending on what we’re selling, a lot of times there’s not typically that built in supply and demand curve because we’re selling info products or supplements, or things that are kind of easy. But you can always do things in your marketing to create the illusion of supply and demand. A good example is Bill Phillips, Muscle Media. When I was a kid it was the biggest supplement company in the world. In fact, some of my buddies now used to work for them, which is kind of fun. Anyway, Bill Phillips had Myloplex shakes and his whole EAS supplement line. He had unlimited stuff, he could sell as much as he wanted. But they needed to create urgency and scarcity to get people to buy it more, increase the price, all that kind of stuff. So there’s a marketing campaign that I believe Joe Polish was a part of or in charge of, Idon’t know. But I heard him tell the story one time, so somehow I know it’s credited back to him. But what he did is they had two big shipments of supplements coming to their warehouse, two big semi trucks full. So they took a picture of it and they’re like, “We should do a marketing campaign around this.” So they sent a sales letter back to the entire Muscle Media Magazine list that basically said, “Hey, we over ordered. We’ve got two big semi trucks of supplements in the front. We need your help. Buy the excess stuff, that way we can get back to normal life.” So they sent the letter out and they sold a ton of supplents. And then they’re like, “Well now we sold a bunch, so let’s decrease the supply, therefore increasing the demand.” So they took the exact same sales letter, and they took the picture of the two trucks and crossed out one of the trucks and said, “One down, one to go.” And then changed the letter to “one left, one left, one left.” Then they sent the same letter out to the same customer base. All it did was decreased the supply, therefore increasing the demand and they sold more from the second letter than they did from the first. So that is what I wanted to share with you guys. Dallin already jumped out of the car, so maybe this is a lesson for you guys. Dallin, maybe when you are 25 working in a marketing company someday, you’re going to come back and listen to this podcast episode and hear the moral of the story, but until then we should go shopping for your treats. Alright, that’s all I got guys. Anything to tell everyone who’s listening Dal? Dallin: No. Russell: Alright, you heard it here first. Alright guys, appreciate you and we’ll talk to you all again on the next episode of Marketing Secrets podcast. Bye everybody.

How 'Tickle Me Elmo' Manipulated Supply To Increase Demand (And How You Can Too!)

Play Episode Listen Later Dec 21, 2017 7:09

Late night coaching session with my son Dallin… On today’s episode Russell teaches his son Dallin, and the listeners all about the concept of supply and demand. Here are some of the cool things you will hear in this episode: Why Russell decided to teach Dallin about supply and demand after he saw a pair of Airpods on Amazon for $850. Why supply and demand of Tickle Me Elmo dolls several years ago caused some parents to take back their own kids Christmas gifts.- And how you can use supply and demand to boost sales for info products or supplements or anything else. So listen here to find out how to use supply and demand to make more sales and more money. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. This is a special audio episode just for my audio friends. This will not be on video. I’m in the car right now driving to the grocery store with my son, Dallin. Dallin, how are you doing tonight? Dallin: Tired. Russell: He’s a little tired, it’s late. We forgot we have to have treats. He’s always tired though. He’s a growing boy. He asked me a question. I said, “Dallin, we’re going to answer this on the podcast.” So let’s queue in some music and we’ll come back and we’re going to share with you guys something very important for you to understand about supply and demand and Christmastime. Alright everybody, welcome back. So Dallin came in the car and we were talking about headphone buds. Do you want to tell them what you told me, Dallin, when we were getting in the car about how much cheap headphones are versus these ones? Dallin: So I was looking up how much the ear buds cost for apple, because I was looking at the iPhone 10. Russell: He’s talking about the airpods that are super cool. Dallin: And I looked up on Amazon, usually Amazon’s amazing, and it says it’s $850! Russell: $850 for the Amazon headphones. He said, you can buy regular headphones for $5. And I pulled out those headphones out of my pocket, because I actually love those a lot. If you don’t have them you should get them. I said, actually these sell for $100… Dallin: Not from Amazon though. Russell: Not from Amazon, and I’ll tell you why. I just explained this to Dallin. So I wanted to explain it to all of you guys, who I’m sure understand this but this sets up a teaching lesson I want to have here in a second. So if you look at the pods, if you look at them they’re $150 on Apple’s site. But the problem is it takes two or three months to ship to you. So if you buy them and plan ahead it’s $150, but if you didn’t and it’s Christmastime and you’re like, “Ah, my wife, my girlfriend, my significant other, my kid, they need airpods, they’ve been asking all Christmas.” You try to buy it and you go to Apple and they’re like, “We’re not going to deliver til May.” And you’re like, “What, Christmas is in December.” And they’re freaking out. So they have to go look for other places, so they go on Amazon and they find people that had the foresight to know that people were gonna not have foresight. So they take their Apple Airpods that they bought for $150 and jack up the price for $800 on Amazon. And the people who are slow have to pay the difference. So I was about to tell Dallin about Tickle Me Elmo, and then I said, “Wait a minute, we should share this story on the podcast.” So Dallin, here is the lesson of the story I want to tell you. And everyone can listen in on this. So when I was a kid, it was right when Elmo came out. Sesame Street didn’t used to have Elmo. When Elmo came out, everyone, I remember being a kid and being like, “Elmo is the coolest.” He was just so much cooler than all the other muppets and we all loved him. And then one year for Christmas they came out with this, they called it Tickle Me Elmo. You guys have Elmo dolls now, but this was like the original Elmo one, where it’s a doll and you tickle it and it’ll giggle. And that was ground breaking 30 years ago. Dallin: He’s scary. Russell: He’s a little scary. So anyway, everyone wanted Tickle Me Elmo so the company that makes him, it’s the law of supply and demand. They made so many Tickle Me Elmo’s, and that was it, that was all they made. I don’t know the whole story behind it. But basically there was a lot more people that wanted them. Everyone’s kid wanted them, it was all over the news. So Tickle Me Elmo started going, you’d normally buy them for like $20 and they got to $50 and $80 and people were auctioning them for tens of thousands of dollars for Tickle Me Elmo. And then other people heard about Tickle Me Elmo, and when they started talking about how there are none left. And then one of them sold on auction for $10,000. And people were freaking out, and people who already had them were like, “Well I can sell this and make some money.” So they would take the gifts away from their kids to make money by selling them to other people and it was just crazy. Dallin: That would be sad. Russell: Pandemonium. So the lesson that I want to teach you Dallin, and everyone who’s listening today, is the power of scarcity, supply and demand. So when you have a ton of stuff, like if there were a billion Tickle Me Elmo dolls, nobody cares and they’re not going to freak out and try to buy them. So the price goes lower. But when they’re high demand form and the supply is smaller, like the airpods, there’s a high demand for them, everyone wants them. But there’s only a few left, the people who sell them can charge way more for them because they need them. So a lot of times in our businesses, depending on what we’re selling, a lot of times there’s not typically that built in supply and demand curve because we’re selling info products or supplements, or things that are kind of easy. But you can always do things in your marketing to create the illusion of supply and demand. A good example is Bill Phillips, Muscle Media. When I was a kid it was the biggest supplement company in the world. In fact, some of my buddies now used to work for them, which is kind of fun. Anyway, Bill Phillips had Myloplex shakes and his whole EAS supplement line. He had unlimited stuff, he could sell as much as he wanted. But they needed to create urgency and scarcity to get people to buy it more, increase the price, all that kind of stuff. So there’s a marketing campaign that I believe Joe Polish was a part of or in charge of, Idon’t know. But I heard him tell the story one time, so somehow I know it’s credited back to him. But what he did is they had two big shipments of supplements coming to their warehouse, two big semi trucks full. So they took a picture of it and they’re like, “We should do a marketing campaign around this.” So they sent a sales letter back to the entire Muscle Media Magazine list that basically said, “Hey, we over ordered. We’ve got two big semi trucks of supplements in the front. We need your help. Buy the excess stuff, that way we can get back to normal life.” So they sent the letter out and they sold a ton of supplents. And then they’re like, “Well now we sold a bunch, so let’s decrease the supply, therefore increasing the demand.” So they took the exact same sales letter, and they took the picture of the two trucks and crossed out one of the trucks and said, “One down, one to go.” And then changed the letter to “one left, one left, one left.” Then they sent the same letter out to the same customer base. All it did was decreased the supply, therefore increasing the demand and they sold more from the second letter than they did from the first. So that is what I wanted to share with you guys. Dallin already jumped out of the car, so maybe this is a lesson for you guys. Dallin, maybe when you are 25 working in a marketing company someday, you’re going to come back and listen to this podcast episode and hear the moral of the story, but until then we should go shopping for your treats. Alright, that’s all I got guys. Anything to tell everyone who’s listening Dal? Dallin: No. Russell: Alright, you heard it here first. Alright guys, appreciate you and we’ll talk to you all again on the next episode of Marketing Secrets podcast. Bye everybody.

RANT: Take What You Earned, Nothing More

ceo network thanksgiving russell brunson boise dan kennedy brunson dang hahahaha clickfunnels nido qubein funnel hacking live marketing secrets pruvit wonder bread why russell

Play Episode Listen Later Dec 18, 2017 12:35

A few cool stories that will hopefully re-align what you define as what you actually earn. On today’s episode Russell talks about doing what you said you were going to do instead of trying to lie, cheat, and trick your way into money. Here are some of the other insightful things Russell talks about in this episode: Why Russell gave back 8 figures to Pruvit, even though he had signed a contract to have equity in the company. And why it’s important to only take the things you have actually earned. So listen here to find out why integrity is more important than money. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Tonight we’re going to be hanging out and talking a little bit about the fact that nobody owes you anything and you should just be grateful for the opportunity. Alright, I’m going to share with you guys some stuff tonight that I don’t normally share. Probably, I haven’t decided if I want to share normally or not. Anyway, I’m going to go into that here in a minute. But I wanted to share one idea that’s completely not related to marketing, maybe it is. Who knows? Right now I am eating this, I don’t know if you can see this. If you guys are sitting here, I’m in my kitchen. This is my dinner. I share this because right now I’m on this, “How to get ripped before Funnel Hacking Live” diet with Bart Miller. It’s been funny, he’s got me working out, doing all sorts of stuff, but also had me eating a very specific way. And I knew that there was no way that I was going to be able to stick with it. In fact, the first day Dave and I, Dave’s doing it with me, we both went over to the grocery store and bought stuff and it was like $50 for that one day just to eat stuff. We just bought packs of chicken breasts and broccoli and it was horrible. And the second day, I brought turkey from Thanksgiving, you know a little bit ago. And then Dave ran out of time to buy food, so he literally had his son go and buy him packs of deli meat. So he sits there all day eating packs of deli meat. And by day two we were like, we will never actually do this, because this is too hard to actually live this way. Which I’m sure is why a lot of people don’t lose weight and probably other things in your life you don’t do because it’s too hard to consistently do it. So we went online and found someone here in Boise who cooks meals. So we gave her all the macros, micros, all that kind of stuff of what it needs to be and then everyday she literally makes us three meals, drops them off in the morning all perfectly cooked, fine tuned, healthy with exactly the carbs, macros, micros, fats, proteins, everything that is perfect to actually what it’s supposed to be. So that’s what I’m eating now. This is my third meal today and it’s nice not to think and just grab it and eat. So I recommend it for any of you guys. And it’s not that expensive. We’re paying $300 a week for this, which if I was to go out one meal a week, that’s way more than three hundred bucks. This is three meals a day and plus it keeps me, all I’m allowed per mouth is what she puts into the boxes, that’s it. So just a thought. Find someone to cook your meals for you and do other things that are keeping you from getting the goals you want. Alright, I digress. What I wanted to share with you guys today, or tonight, is pretty important I think. So it, I was going to share one thing, but there’s stories I can’t tell. So there’s been, honestly three or four situations in the last two weeks that have been insane. It’s been probably some of the hardest two weeks of my life, when it relates to the negative sides of business. So for me, it’s been funny because I’ve been trying to block it and defend it because I need to keep moving forward and the negativity of stuff can keep me or you or anybody from moving forward. So I don’t want to share those specific stories, but the way that people dealt with them was really, I don’t think right. So I’m going to leave it at that. I’m not going to go deeper into it. But what I do want to share, I want to share something that actually…I want to share this not to brag, that’s not the point, but to show I practice what I preach. I don’t just talk about this stuff, but I actually believe it, because I think that’s important. So that’s the only reason I’m sharing this story and hopefully it will help some of you guys to think about how you deal with stuff in the future. Hopefully it will help at least somebody out there. Some of you guys know that a couple of years ago there was a company that got launched called Pruvit. And I was part of the original team that helped launch that and I was the dude who wrote the script for the animated video. I had my animators animate the whole thing and that became the campfire video for that company and in exchange for me doing that initial stuff we negotiated some equity in the company. The equity right now, looking at where the company’s blown up in the last three or four years, is worth insane amounts of money. Well over 8 figures, probably closer to…..well, it’s insanely a lot. I negotiated that ahead of time, and then I was going to do a bunch of other things for the company, and just for some reason some of the things didn’t work because it was hard within the company. Network marketing companies software makes it hard to do some of the funnels and things I was planning on helping with. So that was kind of hard and then Clickfunnels was taking off at the same time, so I was focusing there. When all was said and done at the end of the day, I didn’t do what I thought I was going. But what I did have was this really cool fancy thing called a contract that I had signed that said I owned x% of the company. The situation with the multiple people this week, it was not this same situation, it was something kind of like that. Where people didn’t pull their load and then they’re demanding this justice. It was unjust because they didn’t do anything. It makes me so angry and frustrated. So I was thinking about that with myself and I was like, I’m in the same situation here. Based on what I negotiated three years ago, I own x% of this company. And while that’s awesome and it’s worth insane amounts of money, if I’m completely honest with myself, it is not fair. Not to me, it’s not fair to them. And if I was in their situation, I know in my mind that I would be annoyed by me all the time. The very thought of me, “Russell got this thing, and he did this little thing upfront and then we haven’t heard from him in the last three years, doing his own thing, running his own direction.” And instead of being like, “Hahahaha, I got the contract, you owe me.” I actually actively reached out to them and said, “Hey, I don’t feel like I deserve this.” And Brian who is the owner of the company of course is like, “No, no you totally deserve it.” And I’m like, “I don’t and I’m okay with that. I thought I was going to be doing this, this and this for this movement and I didn’t. I wasn’t able to. Some things were because of technical things didn’t connect on the funnel side, some of it was because I didn’t have time. And I didn’t do what I was supposed to do. It’s not fair to you and I want someday when you sell this thing for you to be mad at me or angry at me when you have to give me this huge check because I didn’t deserve it, and I didn’t earn it and I don’t want it.” He’s like, “Well this is kind of weird. What do you want?” and I was like, “For what I did, I think this is what would make sense.” And it’s literally like me giving back 8 figures worth of cash and just being like, “Here you go.” And taking something way less. Because that’s what I actually earned, and that’s what I deserve. I think he was kind of confused, then he said okay and now we’re making the transition, the shift away and I’m signing away my equity in exchange for something way less, because that’s what I actually earned, and what I actually deserve. So that’s what I want you guys to start thinking about and doing. In a situation with a business partner or a friend or an employer, whatever it is, get what you actually deserve. Don’t get more. There’s this weird thing inside where people think they deserve everything. It’s ridiculous, it’s insane. I wouldn’t have believed some of these things if they didn’t happen to me over the last two weeks. But it’s insane what people feel like they deserve, even though they don’t deserve. Because of something, they feel like they….it’s so infuriating to me. I remember I had a chance to hear this guy speak a little while ago name Nido Qubein, if you guys never heard of him, he is probably the best speaker I ever heard. I heard him probably seven or eight, longer, probably ten years ago now, at a Dan Kennedy event. And I think he’s like the CEO or something of Wonder Bread and a bunch of other things. He’s an entrepreneur and he actually came over to the country with like $20 in his pocket and built this huge empire. He’s an awesome dude. In this speech, I’m totally going to slaughter because it’s a decade ago that I heard it, I don’t remember all the details, but I do remember the feeling I got and the message. But he talked about how he basically got a job as the, I don’t know what they call them in college, he was in charge of this college. The college had been struggling and he came in to turn it around. And he came in the first week, he worked really hard for the first week and then when he came in they handed him a paycheck. He said, “What’s this for?” and they said, “This is your paycheck.” And he said, “Well, I haven’t done anything yet.” And they’re like, “Well, you get paid every two weeks, that’s how it works.” So they gave him the check and he sat at his desk and said, “I did not earn that.” And he kept working and working. Two weeks later they came in to give him the next paycheck and he’s like, “What is this for?” and they’re like, “That’s your paycheck.” And he’s like, “I didn’t earn that.” He put it down. He kept trying to, his job, his role was to transform the university and he couldn’t do it, he kept trying and it took him a while because it’s a big thing to do. And eventually, I can’t remember, a year or two years later, whatever it was, he transformed this university and had this big impact. At the time I guess somebody came in his office and he had this stack, five or six inches tall of these envelopes and somebody said, “What’s that big stack?” He said, “Those are the paychecks they keep giving me, but I haven’t earned them yet so I’m not going to…they’re not mine.” I remember hearing that and just being like, that’s the right attitude. I don’t know, as opposed to the other situations, where you try to slip your way in and if you don’t get what you want you try to sue somebody. Or you try to get a contract signed, you try to sneak in, or you stop doing what you committed to do. Or whatever that thing is. It’s insane to me. And like I said, it’s happened four times in the last six weeks. Dang. That people have done that. Where they feel like they deserve something, so they’re threatening to sue. Or they feel like they deserve something because they have a contract, they didn’t actually do what they committed to do, all these things. It’s just so frustrating to me. That’s not how I want to be remembered. I want to be remembered as a person who actually got what I earned, and I showed up and did what I said I was going to do and if I didn’t do what I said I was going to do, I didn’t take what I contractually signed to because the contract said, because I know inside my heart that I broke the contract. I didn’t do what I said I was going to do. I’m not someone who wants to come in and try to get what’s not mine through threats. It’s just ridiculous. I want to be the kind of person who someday I can tell my kids, I can tell my grandkids, hopefully someday a thousand years from now, someone’s going to watch this podcast. Someone in my posterity and be like, “Wow, great, great, great, great grandpa Brunson was a man of integrity. He actually did what he said he was going to do. When he didn’t earn something, he didn’t contractually trick somebody. ‘well, they got a contract so it kind of sucks.” No, I freaking gave it back to them because I didn’t earn it. And I took what I did earn. I hope that rings true to some of you guys. If it does it will be worth the rant for tonight. So I hope it does. And if you haven’t heard Nido Qubein speak, I’m going to try to find…I bought a bunch of his stuff back in the day, I wonder if I could find that presentation where he talked about that. Because it was so impactful for me just to hear that and realize that’s how we should be working. Just because the rest of the world shows up to work, falls asleep and gets a check every two weeks. Us, the people who are producers, who are moving forward, that’s not how we should look at things. We shouldn’t be okay with that when our team is doing that. We shouldn’t be okay when people around us are doing that. We need to earn what we earn and go out there and do the thing. That’s the goal. And if you do work your butt off and you do, do the thing, you do earn the money. Be proud of it. Don’t hide and be embarrassed, you actually worked your butt off and you deserve it. But don’t do it the other way around. Where you trick, cheat, scam, lie, whatever it takes to get what you think is yours because it’s not yours. You don’t actually deserve it. You should just be grateful for the opportunity. So that’s where I’m leaving this one. I’m grateful for the opportunity Pruvit gave me, excited……it’s funny, I should be so sick to my stomach about this, but I have no issues. I’m so excited to be giving back this equity in exchange for something that’s really cool, that’s a good fit. It’s good and I feel good about it, and I’m going to sleep really, really good tonight because of that. That’s what really matters. So hopefully that helps somebody. Hopefully my great, great, great grandkids are watching this and they straighten up when you hear it, because it’s important. That’s what I got. Thanks guys for listening, appreciate you all. Have an amazing day, bye.

Video - RANT: Take What You Earned, Nothing More

Play Episode Listen Later Dec 18, 2017 12:34

A few cool stories that will hopefully re-align what you define as what you actually earn. On today’s episode Russell talks about doing what you said you were going to do instead of trying to lie, cheat, and trick your way into money. Here are some of the other insightful things Russell talks about in this episode: Why Russell gave back 8 figures to Pruvit, even though he had signed a contract to have equity in the company. And why it’s important to only take the things you have actually earned. So listen here to find out why integrity is more important than money.

pruvit why russell

RANT: Take What You Earned, Nothing More

ceo network thanksgiving russell brunson boise dan kennedy brunson dang hahahaha clickfunnels nido qubein funnel hacking live marketing secrets pruvit wonder bread why russell

Play Episode Listen Later Dec 18, 2017 12:35

A few cool stories that will hopefully re-align what you define as what you actually earn. On today’s episode Russell talks about doing what you said you were going to do instead of trying to lie, cheat, and trick your way into money. Here are some of the other insightful things Russell talks about in this episode: Why Russell gave back 8 figures to Pruvit, even though he had signed a contract to have equity in the company. And why it’s important to only take the things you have actually earned. So listen here to find out why integrity is more important than money. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Tonight we’re going to be hanging out and talking a little bit about the fact that nobody owes you anything and you should just be grateful for the opportunity. Alright, I’m going to share with you guys some stuff tonight that I don’t normally share. Probably, I haven’t decided if I want to share normally or not. Anyway, I’m going to go into that here in a minute. But I wanted to share one idea that’s completely not related to marketing, maybe it is. Who knows? Right now I am eating this, I don’t know if you can see this. If you guys are sitting here, I’m in my kitchen. This is my dinner. I share this because right now I’m on this, “How to get ripped before Funnel Hacking Live” diet with Bart Miller. It’s been funny, he’s got me working out, doing all sorts of stuff, but also had me eating a very specific way. And I knew that there was no way that I was going to be able to stick with it. In fact, the first day Dave and I, Dave’s doing it with me, we both went over to the grocery store and bought stuff and it was like $50 for that one day just to eat stuff. We just bought packs of chicken breasts and broccoli and it was horrible. And the second day, I brought turkey from Thanksgiving, you know a little bit ago. And then Dave ran out of time to buy food, so he literally had his son go and buy him packs of deli meat. So he sits there all day eating packs of deli meat. And by day two we were like, we will never actually do this, because this is too hard to actually live this way. Which I’m sure is why a lot of people don’t lose weight and probably other things in your life you don’t do because it’s too hard to consistently do it. So we went online and found someone here in Boise who cooks meals. So we gave her all the macros, micros, all that kind of stuff of what it needs to be and then everyday she literally makes us three meals, drops them off in the morning all perfectly cooked, fine tuned, healthy with exactly the carbs, macros, micros, fats, proteins, everything that is perfect to actually what it’s supposed to be. So that’s what I’m eating now. This is my third meal today and it’s nice not to think and just grab it and eat. So I recommend it for any of you guys. And it’s not that expensive. We’re paying $300 a week for this, which if I was to go out one meal a week, that’s way more than three hundred bucks. This is three meals a day and plus it keeps me, all I’m allowed per mouth is what she puts into the boxes, that’s it. So just a thought. Find someone to cook your meals for you and do other things that are keeping you from getting the goals you want. Alright, I digress. What I wanted to share with you guys today, or tonight, is pretty important I think. So it, I was going to share one thing, but there’s stories I can’t tell. So there’s been, honestly three or four situations in the last two weeks that have been insane. It’s been probably some of the hardest two weeks of my life, when it relates to the negative sides of business. So for me, it’s been funny because I’ve been trying to block it and defend it because I need to keep moving forward and the negativity of stuff can keep me or you or anybody from moving forward. So I don’t want to share those specific stories, but the way that people dealt with them was really, I don’t think right. So I’m going to leave it at that. I’m not going to go deeper into it. But what I do want to share, I want to share something that actually…I want to share this not to brag, that’s not the point, but to show I practice what I preach. I don’t just talk about this stuff, but I actually believe it, because I think that’s important. So that’s the only reason I’m sharing this story and hopefully it will help some of you guys to think about how you deal with stuff in the future. Hopefully it will help at least somebody out there. Some of you guys know that a couple of years ago there was a company that got launched called Pruvit. And I was part of the original team that helped launch that and I was the dude who wrote the script for the animated video. I had my animators animate the whole thing and that became the campfire video for that company and in exchange for me doing that initial stuff we negotiated some equity in the company. The equity right now, looking at where the company’s blown up in the last three or four years, is worth insane amounts of money. Well over 8 figures, probably closer to…..well, it’s insanely a lot. I negotiated that ahead of time, and then I was going to do a bunch of other things for the company, and just for some reason some of the things didn’t work because it was hard within the company. Network marketing companies software makes it hard to do some of the funnels and things I was planning on helping with. So that was kind of hard and then Clickfunnels was taking off at the same time, so I was focusing there. When all was said and done at the end of the day, I didn’t do what I thought I was going. But what I did have was this really cool fancy thing called a contract that I had signed that said I owned x% of the company. The situation with the multiple people this week, it was not this same situation, it was something kind of like that. Where people didn’t pull their load and then they’re demanding this justice. It was unjust because they didn’t do anything. It makes me so angry and frustrated. So I was thinking about that with myself and I was like, I’m in the same situation here. Based on what I negotiated three years ago, I own x% of this company. And while that’s awesome and it’s worth insane amounts of money, if I’m completely honest with myself, it is not fair. Not to me, it’s not fair to them. And if I was in their situation, I know in my mind that I would be annoyed by me all the time. The very thought of me, “Russell got this thing, and he did this little thing upfront and then we haven’t heard from him in the last three years, doing his own thing, running his own direction.” And instead of being like, “Hahahaha, I got the contract, you owe me.” I actually actively reached out to them and said, “Hey, I don’t feel like I deserve this.” And Brian who is the owner of the company of course is like, “No, no you totally deserve it.” And I’m like, “I don’t and I’m okay with that. I thought I was going to be doing this, this and this for this movement and I didn’t. I wasn’t able to. Some things were because of technical things didn’t connect on the funnel side, some of it was because I didn’t have time. And I didn’t do what I was supposed to do. It’s not fair to you and I want someday when you sell this thing for you to be mad at me or angry at me when you have to give me this huge check because I didn’t deserve it, and I didn’t earn it and I don’t want it.” He’s like, “Well this is kind of weird. What do you want?” and I was like, “For what I did, I think this is what would make sense.” And it’s literally like me giving back 8 figures worth of cash and just being like, “Here you go.” And taking something way less. Because that’s what I actually earned, and that’s what I deserve. I think he was kind of confused, then he said okay and now we’re making the transition, the shift away and I’m signing away my equity in exchange for something way less, because that’s what I actually earned, and what I actually deserve. So that’s what I want you guys to start thinking about and doing. In a situation with a business partner or a friend or an employer, whatever it is, get what you actually deserve. Don’t get more. There’s this weird thing inside where people think they deserve everything. It’s ridiculous, it’s insane. I wouldn’t have believed some of these things if they didn’t happen to me over the last two weeks. But it’s insane what people feel like they deserve, even though they don’t deserve. Because of something, they feel like they….it’s so infuriating to me. I remember I had a chance to hear this guy speak a little while ago name Nido Qubein, if you guys never heard of him, he is probably the best speaker I ever heard. I heard him probably seven or eight, longer, probably ten years ago now, at a Dan Kennedy event. And I think he’s like the CEO or something of Wonder Bread and a bunch of other things. He’s an entrepreneur and he actually came over to the country with like $20 in his pocket and built this huge empire. He’s an awesome dude. In this speech, I’m totally going to slaughter because it’s a decade ago that I heard it, I don’t remember all the details, but I do remember the feeling I got and the message. But he talked about how he basically got a job as the, I don’t know what they call them in college, he was in charge of this college. The college had been struggling and he came in to turn it around. And he came in the first week, he worked really hard for the first week and then when he came in they handed him a paycheck. He said, “What’s this for?” and they said, “This is your paycheck.” And he said, “Well, I haven’t done anything yet.” And they’re like, “Well, you get paid every two weeks, that’s how it works.” So they gave him the check and he sat at his desk and said, “I did not earn that.” And he kept working and working. Two weeks later they came in to give him the next paycheck and he’s like, “What is this for?” and they’re like, “That’s your paycheck.” And he’s like, “I didn’t earn that.” He put it down. He kept trying to, his job, his role was to transform the university and he couldn’t do it, he kept trying and it took him a while because it’s a big thing to do. And eventually, I can’t remember, a year or two years later, whatever it was, he transformed this university and had this big impact. At the time I guess somebody came in his office and he had this stack, five or six inches tall of these envelopes and somebody said, “What’s that big stack?” He said, “Those are the paychecks they keep giving me, but I haven’t earned them yet so I’m not going to…they’re not mine.” I remember hearing that and just being like, that’s the right attitude. I don’t know, as opposed to the other situations, where you try to slip your way in and if you don’t get what you want you try to sue somebody. Or you try to get a contract signed, you try to sneak in, or you stop doing what you committed to do. Or whatever that thing is. It’s insane to me. And like I said, it’s happened four times in the last six weeks. Dang. That people have done that. Where they feel like they deserve something, so they’re threatening to sue. Or they feel like they deserve something because they have a contract, they didn’t actually do what they committed to do, all these things. It’s just so frustrating to me. That’s not how I want to be remembered. I want to be remembered as a person who actually got what I earned, and I showed up and did what I said I was going to do and if I didn’t do what I said I was going to do, I didn’t take what I contractually signed to because the contract said, because I know inside my heart that I broke the contract. I didn’t do what I said I was going to do. I’m not someone who wants to come in and try to get what’s not mine through threats. It’s just ridiculous. I want to be the kind of person who someday I can tell my kids, I can tell my grandkids, hopefully someday a thousand years from now, someone’s going to watch this podcast. Someone in my posterity and be like, “Wow, great, great, great, great grandpa Brunson was a man of integrity. He actually did what he said he was going to do. When he didn’t earn something, he didn’t contractually trick somebody. ‘well, they got a contract so it kind of sucks.” No, I freaking gave it back to them because I didn’t earn it. And I took what I did earn. I hope that rings true to some of you guys. If it does it will be worth the rant for tonight. So I hope it does. And if you haven’t heard Nido Qubein speak, I’m going to try to find…I bought a bunch of his stuff back in the day, I wonder if I could find that presentation where he talked about that. Because it was so impactful for me just to hear that and realize that’s how we should be working. Just because the rest of the world shows up to work, falls asleep and gets a check every two weeks. Us, the people who are producers, who are moving forward, that’s not how we should look at things. We shouldn’t be okay with that when our team is doing that. We shouldn’t be okay when people around us are doing that. We need to earn what we earn and go out there and do the thing. That’s the goal. And if you do work your butt off and you do, do the thing, you do earn the money. Be proud of it. Don’t hide and be embarrassed, you actually worked your butt off and you deserve it. But don’t do it the other way around. Where you trick, cheat, scam, lie, whatever it takes to get what you think is yours because it’s not yours. You don’t actually deserve it. You should just be grateful for the opportunity. So that’s where I’m leaving this one. I’m grateful for the opportunity Pruvit gave me, excited……it’s funny, I should be so sick to my stomach about this, but I have no issues. I’m so excited to be giving back this equity in exchange for something that’s really cool, that’s a good fit. It’s good and I feel good about it, and I’m going to sleep really, really good tonight because of that. That’s what really matters. So hopefully that helps somebody. Hopefully my great, great, great grandkids are watching this and they straighten up when you hear it, because it’s important. That’s what I got. Thanks guys for listening, appreciate you all. Have an amazing day, bye.

Focusing On Your UA, $100K-A-Day Role

spending michael jordan russell brunson boise bye one thing jeff woods dan sullivan clickfunnels marketing secrets software secrets how russell why russell

Play Episode Listen Later Oct 26, 2017 11:16

How we’re creating systems so that everyone can focus on their unique abilities. On this episode Russell talks about being worth $100,000 a day in his business, but not being worth anything as an assistant wrestling coaching. He goes on to say why it’s important to focus on unique abilities. Here are some of the amazing things in today’s episode: Why Russell had to tell an old friend that he couldn’t come visit unless he paid him $100,000 a day. How Russell ended up being an assistant wrestling coach for free. And why focusing on our own and our team members unique abilities is a good way to grow your company. So listen here to find out why Russell charges $100,000 a day for business consulting, but is an assistant wrestling coach for free. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. I hope you guys have an amazing day today because I’ve got something cool to share with you. Alright everybody, I’m heading back into the office. It’s been a couple, the last two weeks have been a lot. Some of you guys, if you’ve been watching, last week I re-wrote the webinar from the ground up and it did really well. Over a million dollars in sales in the first week, which is cool. But the coolest thing, now that asset is done and created it will be placed in different places, including the home page of Clickfunnels. And it should, next year generate a lot. Anywhere from 10 – 20 million bucks. So it’s like, you do the work once and it pays you forever. And now I’m writing a webinar this week for our new program called Software Secrets, which is a brand new thing. It’s always, the last webinar I wrote from scratch, but the offer was similar to what I’ve done in the past. So this one, this is a brand new offer, brand new everything. And my kids started wrestling, and I don’t know if I told you guys this already, but the first day of wrestling practice happened and I didn’t know about it. I don’t know, we just got the dates messed up. So my kids went and that night I came home and I was all excited to see them, “How was wrestling?” and they’re all in tears, “We hate wrestling. We never want to go back.” And I was like, “What? No.” So I had to call the coach and a few minutes later I called to be an assistant wrestling coach. So now everyday at 3:00, I love it, I get to go to wrestling practice with my kids. The only problem is that this week was planned to be the Software Secrets launch week, so I was going to have a whole week to build out the webinar. The problem is that now from 3 til 6 every night I’m at wrestling. So it cuts out, plus like drive times and everything else, it cuts out about 4 ½-5 hours every day. So I really needed to get this webinar, so I’ve been late nights. I was up at the office until 2 last night. I’m going to probably be there til 2 or 3 tonight and then do the webinar tomorrow morning live. But I think conservatively, it’s an amazing offer. It’s really insane. I would be shocked if we don’t do a million dollars during the launch week, or this week, the webinar week, you know. And then that will go on and next year it could do, who knows, anywhere from 5-10 million bucks. So you do the work once and it pays you for the next 5 years, which is cool. That’s what I love about webinars. All that effort you put into it. So it’s worth putting in the effort. It’s funny, as I’ve been doing this and thinking about it, I had an old friend from about 15 years ago call me and to start off, just kind of catching up and then, and I respect him for this, but as a good sales person does, he wanted to sell me something, and he’s like, “yeah, I could fly out to Boise and spend a day or two with you guys and show you all the stuff that we have.” And all this stuff right, and I was just like, how do you tell your friends this. Awkwardly I’m sitting there and I’m like, “Hey man,” I was so uncomfortable, because how do you tell your friend, someone who’s known you when you were just a punk kid? “I don’t know how to tell you this nicely, but just so you know, right now I bill out, if you were to come in for a day of consulting I bill out an 8 hour day at $100,000. So for you to come out for 2 or 3 days, the opportunity cost for me, its 2 or 3 hundred thousand dollars. So it’s really hard for me to just block out that time. I feel like such a jerk telling you that. But if you want to come out and we hang out as friends or something, I would love to see you again as friends, that’s super cool. To take 2 or 3 business days, the opportunity cost is not little.” He was like, “What? Are you serious?” I’m like, “yeah.” It’s kind of awkward right. But that’s what we charge. You know, I saw someone the other day posting in our Facebook group like, “How come the guru’s don’t just charge $150 an hour so they can help everyone?” and it’s like, gall I wish I could. I wish there were more hours in the day. That’d be awesome. But I was like, literally I’m spending 3 days to create this webinar that will make me a million dollars in the first week. And anywhere from 5 to 10 million dollars extra, maybe more. Who knows? So I’m spending 3 days, 3 days of focus time. And in my pocket goes 8 plus figures. $100,000 a day is actually super cheap discounted rate. You know what I mean? So I was trying to explain that, I was like, I don’t know how to say it nicely. I was like, even if you did want to pay me $100,000 a day, the first opening is probably 5 or 6 months away. My calendar is insanely booked. Anyway, so that’s kind of, that was this awkward moment. “I’m so sorry man, I just, I don’t want you to think I’m a jerk or anything, but that’s why I can’t just have you come out for 2 or 3 days to sell me something. I just can’t, I wish I could.” So that was, there’s step one. And then so now I’m at wrestling practice with my kids and I’m sitting there and I’m spending 3 or 4 hours a day, every day, at wrestling practice, which again, I love. It’s so cool. I remember when I was this age, going to practice and my dad coming and watching and working out with me. It’s just cool. It’s been a really unique time with the twins, just such a cool thing to be able to spend time with them. Like I said, they haven’t liked wrestling, so I’m in there trying to make sure they’re liking it. I’m in there wrestling most of the time I’m drilling with them, I’m helping them and just making sure they have a good experience just so that they keep doing it. And for the next two or three years in the beginning programs, that they like it. If they like, I just don’t want them to get hurt, or beat up, so I’m just there to make sure that they like it and teach them some moves so they start beating kids. Because if you start beating kids, then it gets fun. So I’m just like, trying to get them through this initial pain of the beginning. And I’m sitting there, I’m an assistant coach, I’m not getting paid anything obviously. And I was just like, it’s so interesting, in this area of my life, like in business, my time is worth $100,000 a day. But in wrestling my time is not worth anything. I’m not getting paid for the 3 to 4 hours a day that I’m spending, which is, I don’t want to get paid for it. But I had this realization, over here I’m insanely valuable monetarily. Over here, I’m not. Best case scenario, if I was, even the best wrestling coaches in the world maybe, maybe clear 6 figures, probably not. Most of them probably $50-60 grand max. And these are like the best, these are the dudes like the Michael Jordan’s of the world, of the wrestling world. So it’s like, let’s just say I was at that level and I was getting paid that, I’d still be making $20 an hour, $30 an hour maybe. So for three hours it’s worth $60, $80, maybe $100 for my time. Whereas that time spent over here is worth $20 grand an hour. You’re looking at $20, 40, 60 grand for that same time, just where am I focusing at. And as I was thinking through it I was like, that’s so fascinating how valuable I am here and not so much here. So I started thinking about us as entrepreneurs where how often do we spend our time, we have a unique ability that’s worth $100 grand a day right. To our company and to us and the people we’re serving right. But then, we go and start doing these $8 an hour jobs because it’s gotta be done, so I should be the one doing it. But you’re not worth that much there. It’s so expensive to have you spending time on $8, 10, 20 an hour jobs if you’re making $20,000 an hour doing your unique ability. It’s been interesting, I’ve been working with Jeff Woods, from The One Thing, on building things out. One of the big things I’m focusing on, thinking through is we’re trying to re-systemize our business because it’s kind of to the point where we need to re-set and re-do all those things. And as I’m thinking through it I’m just like, I want to create the systems and my goal in these systems is to create the system so that it forces me, and forces everybody on my team to only do their unique ability. Because each of us has a unique ability where we’re worth $100,000 a day, and then we have things we’re good at where we’re worth $20 an hour. It’s like, if I can get everyone focusing on their unique abilities where they’re worth $100 grand a day versus their non unique abilities where they’re worth $100 a day, man how much faster can we grow and can we scale and all those type of things? So that’s been my thought process. So right now, we’re in the re-systemization of our company from now until the end of the year. After the Software Secrets launch I’m going to take, you guys will see me take a little bit of my foot off the gas, so I can recoup, restructure, get systems in place and then in January we’re going to go crazy, so it’s going to be fun. But that’s why, I’m trying to figure out how to get everyone focusing on their unique ability and not focusing on the $100 a day jobs that they can do, and they are doing, but how do we get it so we’re all focusing on unique abilities? So for you guys who are thinking about it, what’s your unique ability? Think through that and then figure out, okay now that I know that, what are the people on my teams unique abilities and how do I create a structure where everyone is focusing 100% of their time on unique abilities? When you do that, you’ll start growing. Dan Sullivan, at strategiccoach.com, if you guys go there he, I just bought every book on his website last week. It showed up in a huge box. Because I’m about to immerse in some Dan Sullivan, so I don’t just buy one book, I buy all of them because I love immersion. But in one of his books, it’s about unique ability, it has like a work book and everything. I haven’t read it yet, but I know it’s awesome, so check it out. You guys, there is Garrett, and there is Scott. Those are our partner’s for Software Secrets, Lindsay, they’ve been up here for the last 2 days camping overnight with me getting everything ready for the launch tomorrow. So if you guys are watching the video you just saw Garrett, Scott and Lindsay. If not, you just saw me point in the air and didn’t see anything, if you’re just listening. So anyway, I’m going to jump in and we’re going to get this thing launched. I got 5 ½ hours before wrestling practice. After wrestling practice I’m going to come back and probably spend another 51/2 hours, so about 10 hours to get this webinar done before my body will shut down. Wish me luck. And then tomorrow will be a million dollar day and then we’ll have an asset that’ll pay us for the rest of our lives. So this is my unique ability. So that’s what I spend my time doing. Spending my time managing, $100 a day job. Spending my time writing webinars, $100 grand a day job. So I’m focusing on my unique ability today, which will be good. So that’s all I got. Alright everybody, appreciate you all, talk to you guys soon. Bye.

Video - Secret #51 - Focusing On Your UA, $100K-A-Day Role

Play Episode Listen Later Oct 26, 2017 11:14

How we're creating systems so that everyone can focus on their unique abilities. On this episode Russell talks about being worth $100,000 a day in his business, but not being worth anything as an assistant wrestling coaching. He goes on to say why it's important to focus on unique abilities. Here are some of the amazing things in today's episode: Why Russell had to tell an old friend that he couldn't come visit unless he paid him $100,000 a day. How Russell ended up being an assistant wrestling coach for free. And why focusing on our own and our team members unique abilities is a good way to grow your company. So listen here to find out why Russell charges $100,000 a day for business consulting, but is an assistant wrestling coach for free.

how russell why russell

Focusing On Your UA, $100K-A-Day Role

spending michael jordan russell brunson boise bye what are one thing what no jeff woods dan sullivan clickfunnels marketing secrets software secrets how russell why russell

Play Episode Listen Later Oct 26, 2017 11:16

How we’re creating systems so that everyone can focus on their unique abilities. On this episode Russell talks about being worth $100,000 a day in his business, but not being worth anything as an assistant wrestling coaching. He goes on to say why it’s important to focus on unique abilities. Here are some of the amazing things in today’s episode: Why Russell had to tell an old friend that he couldn’t come visit unless he paid him $100,000 a day. How Russell ended up being an assistant wrestling coach for free. And why focusing on our own and our team members unique abilities is a good way to grow your company. So listen here to find out why Russell charges $100,000 a day for business consulting, but is an assistant wrestling coach for free. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. I hope you guys have an amazing day today because I’ve got something cool to share with you. Alright everybody, I’m heading back into the office. It’s been a couple, the last two weeks have been a lot. Some of you guys, if you’ve been watching, last week I re-wrote the webinar from the ground up and it did really well. Over a million dollars in sales in the first week, which is cool. But the coolest thing, now that asset is done and created it will be placed in different places, including the home page of Clickfunnels. And it should, next year generate a lot. Anywhere from 10 – 20 million bucks. So it’s like, you do the work once and it pays you forever. And now I’m writing a webinar this week for our new program called Software Secrets, which is a brand new thing. It’s always, the last webinar I wrote from scratch, but the offer was similar to what I’ve done in the past. So this one, this is a brand new offer, brand new everything. And my kids started wrestling, and I don’t know if I told you guys this already, but the first day of wrestling practice happened and I didn’t know about it. I don’t know, we just got the dates messed up. So my kids went and that night I came home and I was all excited to see them, “How was wrestling?” and they’re all in tears, “We hate wrestling. We never want to go back.” And I was like, “What? No.” So I had to call the coach and a few minutes later I called to be an assistant wrestling coach. So now everyday at 3:00, I love it, I get to go to wrestling practice with my kids. The only problem is that this week was planned to be the Software Secrets launch week, so I was going to have a whole week to build out the webinar. The problem is that now from 3 til 6 every night I’m at wrestling. So it cuts out, plus like drive times and everything else, it cuts out about 4 ½-5 hours every day. So I really needed to get this webinar, so I’ve been late nights. I was up at the office until 2 last night. I’m going to probably be there til 2 or 3 tonight and then do the webinar tomorrow morning live. But I think conservatively, it’s an amazing offer. It’s really insane. I would be shocked if we don’t do a million dollars during the launch week, or this week, the webinar week, you know. And then that will go on and next year it could do, who knows, anywhere from 5-10 million bucks. So you do the work once and it pays you for the next 5 years, which is cool. That’s what I love about webinars. All that effort you put into it. So it’s worth putting in the effort. It’s funny, as I’ve been doing this and thinking about it, I had an old friend from about 15 years ago call me and to start off, just kind of catching up and then, and I respect him for this, but as a good sales person does, he wanted to sell me something, and he’s like, “yeah, I could fly out to Boise and spend a day or two with you guys and show you all the stuff that we have.” And all this stuff right, and I was just like, how do you tell your friends this. Awkwardly I’m sitting there and I’m like, “Hey man,” I was so uncomfortable, because how do you tell your friend, someone who’s known you when you were just a punk kid? “I don’t know how to tell you this nicely, but just so you know, right now I bill out, if you were to come in for a day of consulting I bill out an 8 hour day at $100,000. So for you to come out for 2 or 3 days, the opportunity cost for me, its 2 or 3 hundred thousand dollars. So it’s really hard for me to just block out that time. I feel like such a jerk telling you that. But if you want to come out and we hang out as friends or something, I would love to see you again as friends, that’s super cool. To take 2 or 3 business days, the opportunity cost is not little.” He was like, “What? Are you serious?” I’m like, “yeah.” It’s kind of awkward right. But that’s what we charge. You know, I saw someone the other day posting in our Facebook group like, “How come the guru’s don’t just charge $150 an hour so they can help everyone?” and it’s like, gall I wish I could. I wish there were more hours in the day. That’d be awesome. But I was like, literally I’m spending 3 days to create this webinar that will make me a million dollars in the first week. And anywhere from 5 to 10 million dollars extra, maybe more. Who knows? So I’m spending 3 days, 3 days of focus time. And in my pocket goes 8 plus figures. $100,000 a day is actually super cheap discounted rate. You know what I mean? So I was trying to explain that, I was like, I don’t know how to say it nicely. I was like, even if you did want to pay me $100,000 a day, the first opening is probably 5 or 6 months away. My calendar is insanely booked. Anyway, so that’s kind of, that was this awkward moment. “I’m so sorry man, I just, I don’t want you to think I’m a jerk or anything, but that’s why I can’t just have you come out for 2 or 3 days to sell me something. I just can’t, I wish I could.” So that was, there’s step one. And then so now I’m at wrestling practice with my kids and I’m sitting there and I’m spending 3 or 4 hours a day, every day, at wrestling practice, which again, I love. It’s so cool. I remember when I was this age, going to practice and my dad coming and watching and working out with me. It’s just cool. It’s been a really unique time with the twins, just such a cool thing to be able to spend time with them. Like I said, they haven’t liked wrestling, so I’m in there trying to make sure they’re liking it. I’m in there wrestling most of the time I’m drilling with them, I’m helping them and just making sure they have a good experience just so that they keep doing it. And for the next two or three years in the beginning programs, that they like it. If they like, I just don’t want them to get hurt, or beat up, so I’m just there to make sure that they like it and teach them some moves so they start beating kids. Because if you start beating kids, then it gets fun. So I’m just like, trying to get them through this initial pain of the beginning. And I’m sitting there, I’m an assistant coach, I’m not getting paid anything obviously. And I was just like, it’s so interesting, in this area of my life, like in business, my time is worth $100,000 a day. But in wrestling my time is not worth anything. I’m not getting paid for the 3 to 4 hours a day that I’m spending, which is, I don’t want to get paid for it. But I had this realization, over here I’m insanely valuable monetarily. Over here, I’m not. Best case scenario, if I was, even the best wrestling coaches in the world maybe, maybe clear 6 figures, probably not. Most of them probably $50-60 grand max. And these are like the best, these are the dudes like the Michael Jordan’s of the world, of the wrestling world. So it’s like, let’s just say I was at that level and I was getting paid that, I’d still be making $20 an hour, $30 an hour maybe. So for three hours it’s worth $60, $80, maybe $100 for my time. Whereas that time spent over here is worth $20 grand an hour. You’re looking at $20, 40, 60 grand for that same time, just where am I focusing at. And as I was thinking through it I was like, that’s so fascinating how valuable I am here and not so much here. So I started thinking about us as entrepreneurs where how often do we spend our time, we have a unique ability that’s worth $100 grand a day right. To our company and to us and the people we’re serving right. But then, we go and start doing these $8 an hour jobs because it’s gotta be done, so I should be the one doing it. But you’re not worth that much there. It’s so expensive to have you spending time on $8, 10, 20 an hour jobs if you’re making $20,000 an hour doing your unique ability. It’s been interesting, I’ve been working with Jeff Woods, from The One Thing, on building things out. One of the big things I’m focusing on, thinking through is we’re trying to re-systemize our business because it’s kind of to the point where we need to re-set and re-do all those things. And as I’m thinking through it I’m just like, I want to create the systems and my goal in these systems is to create the system so that it forces me, and forces everybody on my team to only do their unique ability. Because each of us has a unique ability where we’re worth $100,000 a day, and then we have things we’re good at where we’re worth $20 an hour. It’s like, if I can get everyone focusing on their unique abilities where they’re worth $100 grand a day versus their non unique abilities where they’re worth $100 a day, man how much faster can we grow and can we scale and all those type of things? So that’s been my thought process. So right now, we’re in the re-systemization of our company from now until the end of the year. After the Software Secrets launch I’m going to take, you guys will see me take a little bit of my foot off the gas, so I can recoup, restructure, get systems in place and then in January we’re going to go crazy, so it’s going to be fun. But that’s why, I’m trying to figure out how to get everyone focusing on their unique ability and not focusing on the $100 a day jobs that they can do, and they are doing, but how do we get it so we’re all focusing on unique abilities? So for you guys who are thinking about it, what’s your unique ability? Think through that and then figure out, okay now that I know that, what are the people on my teams unique abilities and how do I create a structure where everyone is focusing 100% of their time on unique abilities? When you do that, you’ll start growing. Dan Sullivan, at strategiccoach.com, if you guys go there he, I just bought every book on his website last week. It showed up in a huge box. Because I’m about to immerse in some Dan Sullivan, so I don’t just buy one book, I buy all of them because I love immersion. But in one of his books, it’s about unique ability, it has like a work book and everything. I haven’t read it yet, but I know it’s awesome, so check it out. You guys, there is Garrett, and there is Scott. Those are our partner’s for Software Secrets, Lindsay, they’ve been up here for the last 2 days camping overnight with me getting everything ready for the launch tomorrow. So if you guys are watching the video you just saw Garrett, Scott and Lindsay. If not, you just saw me point in the air and didn’t see anything, if you’re just listening. So anyway, I’m going to jump in and we’re going to get this thing launched. I got 5 ½ hours before wrestling practice. After wrestling practice I’m going to come back and probably spend another 51/2 hours, so about 10 hours to get this webinar done before my body will shut down. Wish me luck. And then tomorrow will be a million dollar day and then we’ll have an asset that’ll pay us for the rest of our lives. So this is my unique ability. So that’s what I spend my time doing. Spending my time managing, $100 a day job. Spending my time writing webinars, $100 grand a day job. So I’m focusing on my unique ability today, which will be good. So that’s all I got. Alright everybody, appreciate you all, talk to you guys soon. Bye.

The Big Secret, Making AND Keeping Commitments

freestyle periscope greco russell brunson dan henry huh greg williams uvu jeff woods clickfunnels ryan moran dotcom secrets marketing secrets perfect webinar why russell

Play Episode Listen Later Oct 10, 2017 9:23

One of the traits of all the truly successful people in the world. On this episode Russell talks about why he has a new coach and how he let himself and that coach down last week by not keeping a commitment. Here are some awesome things to listen for on this episode: Why Russell is so coachable, and how that usually leads to success. Why all people who make and keep commitments are successful. And why Russell failed on one commitment last week and is going to try even harder this week to keep all of his commitments and be successful. So listen here if you want to know how to be coachable and be able to succeed. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you guys are ready for some fun. Alright everyone, I just dropped something off at my kids school because yes, once again, they forgot something. They sound kind of like their dad. Anyway, I just want to jump on today because I, if you’ve been listening you know that I recently hired another coach in my life. I try to have at least one, if not multiple coaches at any given time to coach me through different stuff. Because I’ve found that, in fact I was telling my kids this last night. I said, if you want to be successful at whatever it is, pick the thing you want to be successful at first, it could be school, basketball, trombone, whatever it is and then number two is find a coach to actually coach you through it. So that is what I told them last night when I put them to bed. And I told them I practice what I preach. I figure out stuff that I want to be better at in my life and then I go find a coach to coach me through the whole process and hold me accountable. A little while ago I was listening to a podcast from Ryan Moran and Jeff Woods talking about the one thing and loved it. So I called Jeff and hired him and he’s my coach through things. So I had my second coaching call today and I wanted to post this, make this video to walk you guys how to be coachable. Because it’s shocking to me how uncoachable most people are. In fact, I did a Periscope about this 2 years ago or something like that. It’s funny because I remember when I was wrestling I started doing Freestyle and Greco and that kind of happens during the off season. I had this coach named Greg Williams, who is now the coach at UVU, he would go and teach me stuff and I remember between matches he’d pull me aside, he’s like, “Hey, you need to level change better, you gotta lower your whatever….” And just walk me through what I needed to do and then I’d walk back out and I’d just do the thing he told me. And I remember because he told me afterwards, after I’d been in the program for a year or so, he said, “You’re one of the most coachable athletes that I’ve ever had. You’re not the most talented, but one of the most coachable.” I was like, “I don’t even…what does that mean, coachable?” he’s like, “Most people I tell them what to do and they listen, nod their head and then they don’t do it. With you, I tell you what to do and with the next match you go and do that thing. That’s not normal. Most people don’t do that. You’re really, really coachable.” I was like, “Huh, I assumed everyone just did that. If they have a coach that they believe in why wouldn’t they just listen to what they say and then do it.” In fact, I had a podcast a couple of weeks ago talking about pick a mentor, listen and then do. Same thing. I look at, It was funny, Dan Henry, if you know Dan, he’s one of our inner circle members who bought the Dotcom Secrets book, read the chapter on Perfect Webinar, did a Perfect Webinar and within 5 months made a million bucks. So he went into the Clickfunnels group this weekend, he’s like, “Hey guys, Russell taught the Perfect Webinar, I did it and made a million bucks. Why aren’t you guys all just doing that?” He was very confused. Dan’s very coachable. Then there’s like, as of this morning, 170 comments from people and it was basically 170 excuses of why people hadn’t done it yet. “Well I’m still working on my slides. Well, I’m not really a pitch person. Well, I can’t figure out my offer.” Just thing after thing. And he’s like, “Dude, just freaking do it. You’ve got the best coach in the world telling you….” And it was funny, because even one guy who was a coach was like, “Well I’ve coached my people and it doesn’t work for everyone.” Dan’s comment was like, “Well you must not be a very good coach then.” Which was awesome. But again, the point of this is being coachable is just doing what the coach says. It’s been fun because I’ve had one coach for the last year that I’m working with on one aspect of my life and she’s been awesome. I’m not perfect at doing what she says, but I think I’m pretty good at doing that. And I assumed that I was with most people, but Jeff’s been coaching me and it’s funny because this was our second coaching call this morning and one of the things he wanted me to do, I didn’t have time to do it. And instead of letting me off the hook, “Oh, it’s okay. You can do it next week.” He was like, I wish you could hear it, it was in the first 30 seconds of the thing. He was like, something like, “What happened?” and I was like, “Oh, I’m actually doing it this week because Todd’s flying in today from Atlanta. Todd’s my partner in Clickfunnels and we’re doing a lot of planning and stuff like that.” And he’s like, “How do you think your planning would have been better if you would have actually finished this?” And I was like, “Oh crap. Probably better.” Anyway, so it helped put my feet to the fire and then at the end of the call he was basically like, “Okay, next week these are the things you have to have done by…when are you going to have these done?” I was like, “Friday.” He’s like, “That’s not specific enough for me.” “Friday at 4:30 my time.” He’s like, “Cool, if you don’t get them done what happens?” I was like, “You’re going to punish me maybe?” he was like, “If you don’t have it done by Friday at 4:30 we’re cancelling the call for next Monday.” I was like, “Oh crap.” He’s holding my feet to the fire. So many things I could walk you through from a coaching standpoint what I’m enjoying about being coached by him. But it was just making me make sure I do it. And I think one of the problems a lot of us have is we let ourselves off the hook. In fact, I did it and again, I’m a very, very coachable person. Even with that, this week I let myself off the hook. I don’t need to finish part of it because of this, yet I had committed to getting that part done. It’s just interesting. It’s funny because throughout the week I was proud. We kind of picked out the one thing I was going to focus on for the week. And from that, I had found the roll I was looking for, I found the person doing the interview process, going through the whole thing, and I was impressed by how fast I was moving, yet I hadn’t followed through on all my commitments. I had done most of them but not all of them. And it was just like crap, I gotta remember that. I gotta make and keep commitments. People that succeed in life, there’s one really strange commonality between all of them, they’re good at not just making commitments, everyone can make commitments, “I’m going to do this. I’m going to lose weight. I’m going to make money. I’m going to blah, blah, blah.” Everyone’s good at making commitments, but people who are successful are good at making and keeping commitments. I failed at one of my commitments for this week and it sucks. It’s frustrated me because I know better than that, I’m someone who makes and keeps commitments and I didn’t on one thing. I did on most of them, but I didn’t keep this one. So for those of you guys who want to be coachable and want to have success, understand that the big commonality is that successful people are making and keeping commitments. So again, find a coach or whatever it is and then make a commitment and keep that commitment and just do it. And don’t give it all excuses. Alex Hermosi at the last inner circle meeting said that every sales call you’re on someone’s getting sold. Either you’re selling them on the product or service that they need, or they’re selling you on an excuse of why of they can’t get it. And it’s just like, dang, it’s so interesting. You’re either buying the excuse or they’re buying the product. And it’s the same thing for us. I just look at that thread of 170+ people, they each have their excuse of why they hadn’t done it yet. And Dan was like, “Dude, I did it and within 5 months was a millionaire. Why don’t you guys just do it.” And they’re selling themselves on excuses as opposed to just making a commitment and then keeping a commitment. So that is my message for today. Make and keep commitments. All successful people do, they’re good at making them and good at keeping them. I failed this week. I made a bunch of commitments and I kept almost all of them but I did not keep all of them. So this week, I’m going to be better. I’m going to make and keep commitments to myself, to my coaches, and to the people that I love and care about, and that I work with and work for and that I serve, and all that kind of stuff. So that’s my goal and game plan, make and keep commitments this week. I’m going to be very specific, going to write down all the commitments I make, I’m going to make sure that I keep each and every one of them and that is the path of success. So there you go guys. I hope that helps. Make and keep commitments, write them down and make sure you do them and don’t let yourself off the hook, otherwise you’ll just keep making excuses and again, if you’re buying that success then you didn’t buy the thing you actually gotta do. So that’s all I got you guys. I’m heading in for the day. It’s going to be a fun week, I get to work all week. Todd’s in town, we’re going to plan, we’re going to plot, we’re going to scheme, we’re going to make Clickfunnels even better if that’s possible for all of you guys and try to figure out how to serve you guys better at a higher level. So I appreciate you all, thanks for listening and we’ll see you guys on the next episode of the Marketing Secrets podcast.

Video - Secret #47 - The Big Secret, Making AND Keeping Commitments

Play Episode Listen Later Oct 10, 2017 9:22

One of the traits of all the truly successful people in the world. On this episode Russell talks about why he has a new coach and how he let himself and that coach down last week by not keeping a commitment. Here are some awesome things to listen for on this episode: Why Russell is so coachable, and how that usually leads to success. Why all people who make and keep commitments are successful. And why Russell failed on one commitment last week and is going to try even harder this week to keep all of his commitments and be successful. So listen here if you want to know how to be coachable and be able to succeed.

The Big Secret, Making AND Keeping Commitments

freestyle periscope greco russell brunson dan henry huh greg williams uvu jeff woods clickfunnels ryan moran dotcom secrets marketing secrets perfect webinar why russell

Play Episode Listen Later Oct 10, 2017 9:23

One of the traits of all the truly successful people in the world. On this episode Russell talks about why he has a new coach and how he let himself and that coach down last week by not keeping a commitment. Here are some awesome things to listen for on this episode: Why Russell is so coachable, and how that usually leads to success. Why all people who make and keep commitments are successful. And why Russell failed on one commitment last week and is going to try even harder this week to keep all of his commitments and be successful. So listen here if you want to know how to be coachable and be able to succeed. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I hope you guys are ready for some fun. Alright everyone, I just dropped something off at my kids school because yes, once again, they forgot something. They sound kind of like their dad. Anyway, I just want to jump on today because I, if you’ve been listening you know that I recently hired another coach in my life. I try to have at least one, if not multiple coaches at any given time to coach me through different stuff. Because I’ve found that, in fact I was telling my kids this last night. I said, if you want to be successful at whatever it is, pick the thing you want to be successful at first, it could be school, basketball, trombone, whatever it is and then number two is find a coach to actually coach you through it. So that is what I told them last night when I put them to bed. And I told them I practice what I preach. I figure out stuff that I want to be better at in my life and then I go find a coach to coach me through the whole process and hold me accountable. A little while ago I was listening to a podcast from Ryan Moran and Jeff Woods talking about the one thing and loved it. So I called Jeff and hired him and he’s my coach through things. So I had my second coaching call today and I wanted to post this, make this video to walk you guys how to be coachable. Because it’s shocking to me how uncoachable most people are. In fact, I did a Periscope about this 2 years ago or something like that. It’s funny because I remember when I was wrestling I started doing Freestyle and Greco and that kind of happens during the off season. I had this coach named Greg Williams, who is now the coach at UVU, he would go and teach me stuff and I remember between matches he’d pull me aside, he’s like, “Hey, you need to level change better, you gotta lower your whatever….” And just walk me through what I needed to do and then I’d walk back out and I’d just do the thing he told me. And I remember because he told me afterwards, after I’d been in the program for a year or so, he said, “You’re one of the most coachable athletes that I’ve ever had. You’re not the most talented, but one of the most coachable.” I was like, “I don’t even…what does that mean, coachable?” he’s like, “Most people I tell them what to do and they listen, nod their head and then they don’t do it. With you, I tell you what to do and with the next match you go and do that thing. That’s not normal. Most people don’t do that. You’re really, really coachable.” I was like, “Huh, I assumed everyone just did that. If they have a coach that they believe in why wouldn’t they just listen to what they say and then do it.” In fact, I had a podcast a couple of weeks ago talking about pick a mentor, listen and then do. Same thing. I look at, It was funny, Dan Henry, if you know Dan, he’s one of our inner circle members who bought the Dotcom Secrets book, read the chapter on Perfect Webinar, did a Perfect Webinar and within 5 months made a million bucks. So he went into the Clickfunnels group this weekend, he’s like, “Hey guys, Russell taught the Perfect Webinar, I did it and made a million bucks. Why aren’t you guys all just doing that?” He was very confused. Dan’s very coachable. Then there’s like, as of this morning, 170 comments from people and it was basically 170 excuses of why people hadn’t done it yet. “Well I’m still working on my slides. Well, I’m not really a pitch person. Well, I can’t figure out my offer.” Just thing after thing. And he’s like, “Dude, just freaking do it. You’ve got the best coach in the world telling you….” And it was funny, because even one guy who was a coach was like, “Well I’ve coached my people and it doesn’t work for everyone.” Dan’s comment was like, “Well you must not be a very good coach then.” Which was awesome. But again, the point of this is being coachable is just doing what the coach says. It’s been fun because I’ve had one coach for the last year that I’m working with on one aspect of my life and she’s been awesome. I’m not perfect at doing what she says, but I think I’m pretty good at doing that. And I assumed that I was with most people, but Jeff’s been coaching me and it’s funny because this was our second coaching call this morning and one of the things he wanted me to do, I didn’t have time to do it. And instead of letting me off the hook, “Oh, it’s okay. You can do it next week.” He was like, I wish you could hear it, it was in the first 30 seconds of the thing. He was like, something like, “What happened?” and I was like, “Oh, I’m actually doing it this week because Todd’s flying in today from Atlanta. Todd’s my partner in Clickfunnels and we’re doing a lot of planning and stuff like that.” And he’s like, “How do you think your planning would have been better if you would have actually finished this?” And I was like, “Oh crap. Probably better.” Anyway, so it helped put my feet to the fire and then at the end of the call he was basically like, “Okay, next week these are the things you have to have done by…when are you going to have these done?” I was like, “Friday.” He’s like, “That’s not specific enough for me.” “Friday at 4:30 my time.” He’s like, “Cool, if you don’t get them done what happens?” I was like, “You’re going to punish me maybe?” he was like, “If you don’t have it done by Friday at 4:30 we’re cancelling the call for next Monday.” I was like, “Oh crap.” He’s holding my feet to the fire. So many things I could walk you through from a coaching standpoint what I’m enjoying about being coached by him. But it was just making me make sure I do it. And I think one of the problems a lot of us have is we let ourselves off the hook. In fact, I did it and again, I’m a very, very coachable person. Even with that, this week I let myself off the hook. I don’t need to finish part of it because of this, yet I had committed to getting that part done. It’s just interesting. It’s funny because throughout the week I was proud. We kind of picked out the one thing I was going to focus on for the week. And from that, I had found the roll I was looking for, I found the person doing the interview process, going through the whole thing, and I was impressed by how fast I was moving, yet I hadn’t followed through on all my commitments. I had done most of them but not all of them. And it was just like crap, I gotta remember that. I gotta make and keep commitments. People that succeed in life, there’s one really strange commonality between all of them, they’re good at not just making commitments, everyone can make commitments, “I’m going to do this. I’m going to lose weight. I’m going to make money. I’m going to blah, blah, blah.” Everyone’s good at making commitments, but people who are successful are good at making and keeping commitments. I failed at one of my commitments for this week and it sucks. It’s frustrated me because I know better than that, I’m someone who makes and keeps commitments and I didn’t on one thing. I did on most of them, but I didn’t keep this one. So for those of you guys who want to be coachable and want to have success, understand that the big commonality is that successful people are making and keeping commitments. So again, find a coach or whatever it is and then make a commitment and keep that commitment and just do it. And don’t give it all excuses. Alex Hermosi at the last inner circle meeting said that every sales call you’re on someone’s getting sold. Either you’re selling them on the product or service that they need, or they’re selling you on an excuse of why of they can’t get it. And it’s just like, dang, it’s so interesting. You’re either buying the excuse or they’re buying the product. And it’s the same thing for us. I just look at that thread of 170+ people, they each have their excuse of why they hadn’t done it yet. And Dan was like, “Dude, I did it and within 5 months was a millionaire. Why don’t you guys just do it.” And they’re selling themselves on excuses as opposed to just making a commitment and then keeping a commitment. So that is my message for today. Make and keep commitments. All successful people do, they’re good at making them and good at keeping them. I failed this week. I made a bunch of commitments and I kept almost all of them but I did not keep all of them. So this week, I’m going to be better. I’m going to make and keep commitments to myself, to my coaches, and to the people that I love and care about, and that I work with and work for and that I serve, and all that kind of stuff. So that’s my goal and game plan, make and keep commitments this week. I’m going to be very specific, going to write down all the commitments I make, I’m going to make sure that I keep each and every one of them and that is the path of success. So there you go guys. I hope that helps. Make and keep commitments, write them down and make sure you do them and don’t let yourself off the hook, otherwise you’ll just keep making excuses and again, if you’re buying that success then you didn’t buy the thing you actually gotta do. So that’s all I got you guys. I’m heading in for the day. It’s going to be a fun week, I get to work all week. Todd’s in town, we’re going to plan, we’re going to plot, we’re going to scheme, we’re going to make Clickfunnels even better if that’s possible for all of you guys and try to figure out how to serve you guys better at a higher level. So I appreciate you all, thanks for listening and we’ll see you guys on the next episode of the Marketing Secrets podcast.

Begin With The End In Mind

Play Episode Listen Later Oct 5, 2017 13:45

A really cool lesson I learned from my new coach and how it applies to your funnel. On today’s episode Russell talks about how his new coach has helped him figure out his someday goal and the steps he should be taking to achieve it. Here are some interesting things you’ll hear in this episode: Why Russell needed to figure out a new someday goal, and how to take steps to achieve it. Why achieving everyday goals with his someday goal in mind will help him get there. And how having an end in mind will help you reverse engineer your funnels to meet your end goal. So listen here to learn the steps to achieving your someday goals. ---Transcript--- Hey what’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets. Hey everyone, hope you guys are all having an amazing day. I’m home from 2 days of inner circle mastermind meetings, which have been insanely cool. All the groups are so amazing, but this one was emotional. I think everybody in the group cried at least once or twice or something. It was crazy. So amazing. It’s an honor to be part of it and hang out with awesome entrepreneurs like that who are literally changing the world in so many different markets and industries. I wish I could just tell you guys all the stories from everyone. But it was amazing and we got the last group, group 4 coming the next two days. So it’s been fun, stressful, exciting all wrapped up into one amazing thing. Also it’s been fun, I mentioned a little while ago how I hired a new coach, and it’s been really, really good. He’s one of the main guys over at The One Thing, his name is Jeff. It’s interesting because I read The One Thing book a while ago and I remember, I think when I read it I didn’t like it. I think at the time we had just launched 12 companies in a year. And I was bitter against it, but everyone kept recommending it to me. That book and the Essentials came out at similar times and everyone was like, “you gotta read them.” So I read them both and I was just like, “They want me to focus on one thing. I hate that idea.” So I kind of didn’t like the books. And fast forward to last week, I just kind of got back into it in the last week. I went and listened to a bunch of podcasts from The One Thing, I started re-reading the book, I got the main dude coaching me Monday mornings and it’s really, really cool. What’s interesting is, since he started coaching me, I’ve had this big epiphany, big aha, big realization inside, and then as I’ve been coaching the inner circle the last two days, I’m watching the people who are leveling up really, really quickly and there’s a consistent theme behind all the people who are growing fast versus who…..everyone’s growing, but the ones who are really quick. It’s interesting thing, it’s funny, the thing that I got in my coaching session was, it came back to Steven R. Covey, 7 Habits of Highly Effective people, which I read back in high school. It was start with the end in mind. It’s been interesting, as I’ve been going through the coaching stuff. Man the first, it feels like it’s been like a month because I move pretty quick on stuff. But the first exercise he had me do was figure out, what is your someday goal? Where do you want to be someday? So it’s not like 5 years from now, or 10 years, like in the future, where is it you really want to go? It’s been interesting as I’ve kind of done this exercise, I can walk you guys through what it is, but it’s morphed, 3 or 4 times to radically different things and I one of the big aha’s I realized when I went through this exercise is that literally my someday goal, I achieved it like 18 months ago. So the last 18 months I’ve been wandering without really a focus or a goal other than just more, which is interesting. So he’s had me keep focusing, what’s your someday goal? Begin with the end in mind. What are we trying to get to? So I figured out initially, here’s my someday goal, and someday goal can be about your business, you personally, your relationships, your spirituality, whatever you’re trying to figure out for yourself. Then he came back and said, “Okay, what do you have to had accomplished within 5 years to keep you on track for your someday goal?” So I was like, “Okay well, to have that I need to have this in place, these things need to be in place in the next 5 years.” And he came back and said, “Okay, what do you need within a year to be able to hit your 5 year goal? And what do you need by the end of this year to hit your one year goal? And what do you need by the end of this week to hit your yearend goal? Or your month goal?” So as you do this it’s interesting because you start getting more and more clear on all the steps. It was funny because it was like, as I did that, as I identified, had the end in mind, I started going back forward and I got to the things I needed to do. I looked at my to-do list and none of the things on my to-do list actually got me any closer to my someday goal. All the sudden I realized that I’m doing all these to-do’s that are good, they make me feel good, I check off the box, but none of them are actually moving me towards what I’m really wanting. I was like, well what’s the one thing I need to do today that’s going to help me hit my goal for the end of this week, which will hit my goal for the end of the month, blah blah, blah, all the way to the thing. And as I started asking those questions it blew my mind what the one thing was that I needed to focus on. It was not by any stretch what I thought it was going to be, what I assumed was the most important thing. And after this exercise he wanted me to come back and refine it and change things. So I kept getting….my someday goal changed three or four times and I started realizing as I was looking at that, it took me a while to figure it out. In fact, I still don’t know if I have it completely figured out. But the message I want to share with you guys is just that. Beginning with the end in mind. Again, the inner circle members having the most success is because they have a very clear end in mind. What is it they are trying to accomplish? And from there it’s easy to reverse engineer the funnels and make that happen. People who are struggling, they’re building funnels to be able to sell a product or a service, not with the end in mind. Does that make sense? It’s a little intricacy, but it’s interesting. I’ve had this really cool experience over the last two days, to kind of reflect I’m listening to all my entrepreneurs talk and teach and share what they’re doing and really start thinking more and more, what is the end? I need to know really clearly for my business, I need to begin with the end in mind. Or is my goal to get people in Clickfunnels? Is my goal to get people in Two Comma Club Coaching? Is my goal to get people into Inner Circle? What is the actual end goal? As soon as you identify it, that becomes the end goal and it becomes easy to see, well if that’s it, here are the funnels I need to reverse engineer to get people so that they will come up into that thing. For example, Dean Holland, he’s been in my inner circle for 3 years now. He basically over the last few months shut his entire company down and rebuilt it from the ground up but this time with a definite, very clear end in mind. This is where I’m trying to go. Because of that built out the funnels very simply in order, he launched and in the first 28 days built up $106,000 recurring income. Just because he began with an end in mind. So I think most of us, including me. I’m guilty of this as well, that’s been my big thing for the last 2 days, what’s the end goal. From a business standpoint, from a life standpoint, but also the customer journey, the value ladder. I talk a lot about in the Dotcom Secrets book, this value ladder, taking somebody through. But I would say even my value ladder isn’t completely clearly defined. It’s morphed and changed so much and I’m really coming back now and figuring that out. Dana Derricks when he was doing his presentation he was talking about his big aha. He said that us as creators want to keep creating and creating and creating. He said because of that, “If I look at my value ladder it kind of goes up a little and then it splits off in three different places. Some of those go up and some don’t and it gets really mushy really quick.” He realized he had to clearly define the value ladder. We’re going from here to here to here. So now he’s beginning with the end in mind. And what he said was interesting. It’s was funny because it’s something that I, a recurring thought I’ve had in my mind as well. Okay, I can’t keep creating new stuff that just spurts off my value ladder and shifts people all over the place. If I need to get my creative juices out there and just create something, the things I create need to be on the front end of the value ladder. They should only be free plus shipping or they should only be low ticket things to get somebody in, but the back of the value ladder should never shift, never change. That should be just a thing that’s there. And man, I just resonate with that. I was like, okay I obviously have my value ladder, I’ve got things in place, but I need to really specify this is the path, the process, the order and then just focus on the front end stuff. So it’s exciting. I’m working on something so cool, I wish I could show you guys. You will see it soon. I’m probably about thirty days away from rolling it out. It’s not a big product launch or anything, it’s a subtle, but I’m calling it an ascension funnel that is almost like a video game to send people through our value ladder. And to be able to accomplish, or get people to the end in mind, get them to that spot. So I’m crafting, we’ve got the design of it done and we’ve got the pieces and I’m figuring out the path. So you will see, you’ll probably start getting emails and you’ll, you may not be aware of it, so please watch. Watch what I’m doing. If you see an email and you click on it and there’s a cartoon thing, then you know that it’s being executed. I’m going to be sharing it at Funnel Hacking Live though, probably. As long as it works good, which I’m pretty sure it will. Nobody talks about ascension funnels because no one’s really executed one that I’ve seen successfully for almost 5 1/2 , 6 years. And the one I saw was just because I had intimate behind the scenes access to the person’s business who was doing it. Anyway, I’m going to be mastering it, perfecting it and then we’ll be showing it at Funnel Hacking Live. So if you haven’t got your tickets yet, go to funnelhackinglive.com. The event sales page will be going live next week, but by the time you hear this, it’ll probably be live or close to live. We’ve already pre-sold 1200 tickets, so we don’t have a ton left, so if you want to come to the event…and I know you do. I would go to funnelhackinglive.com ASAP and get your tickets. So that’s the game plan. The last thing I wanted to kind of say is, again so many of us start our business like, here’s a product and we start building funnels based on that product. There’s nothing wrong with that. That’s how most people do it. It’s how I’ve done it a lot of times. Because of that, I think we get lost in the weeds of where we’re trying to go and often times we never get there because we don’t know where we’re going. And again, as I’ve been working with my coach on this, which has been really fun. It’s been cool because I’m clearly defining my someday goal, clearly defining the end and then from there I can reverse engineer all the pieces I need to make that happen. I think the same thing is true with funnels. It’s just begin with the end in mind. What’s the top of the value ladder? Where do you really want to take people? Figure that out and then reverse engineer, to do that here are the funnels I need. You got a path and a process. Anyway, it’s exciting. I love it. I love this game. I love my entrepreneurs. I love the inner circle. I love all of you guys. I love Clickfunnels. I’m having the time of my life. And hopefully, also I’m helping. I’m doing my best. It’s funny, I was reading, somebody I care about wrote a really cool post about what we do. And I was reading it and in the comments 3 or 4 people who were like, “I just don’t like Russell. I can’t connect with him. I don’t like his energy. I don’t like…” Whatever. It just kills me. It’s tough because I’m always trying to give and serve and do whatever I can and I hate when I don’t connect with everybody. But that’s okay as well. Hopefully my message gets to you and you’re able to take whatever it is you share out to people. And people connect with you, people I would never connect with. Hopefully you can connect with them and change them. So that’s one of my goals. Hopefully I connect with you and if I do, that’s the key. Take your energy, get out there, share your message with other people and change the world the way you can. Because unfortunately not everyone is always going to like me. And that’s the same for you. Not everyone’s going to like you. But the people who do, they’ll hear your voice and they’ll come to you and you’ll be able to help them and serve them and it’ll make the quality of their life so much better, which in return will make the quality of your life so much better. So that’s all I got tonight you guys. Appreciate you all, I’m going to go to bed and get ready for inner circle tomorrow and that’s about it. See you guys soon. Bye.

Video - Secret #44 - Begin With The End In Mind

Play Episode Listen Later Oct 5, 2017 13:44

A really cool lesson I learned from my new coach and how it applies to your funnel. On today's episode Russell talks about how his new coach has helped him figure out his someday goal and the steps he should be taking to achieve it. Here are some interesting things you'll hear in this episode: Why Russell needed to figure out a new someday goal, and how to take steps to achieve it. Why achieving everyday goals with his someday goal in mind will help him get there. And how having an end in mind will help you reverse engineer your funnels to meet your end goal. So listen here to learn the steps to achieving your someday goals.

Begin With The End In Mind

Play Episode Listen Later Oct 5, 2017 13:45

A really cool lesson I learned from my new coach and how it applies to your funnel. On today’s episode Russell talks about how his new coach has helped him figure out his someday goal and the steps he should be taking to achieve it. Here are some interesting things you’ll hear in this episode: Why Russell needed to figure out a new someday goal, and how to take steps to achieve it. Why achieving everyday goals with his someday goal in mind will help him get there. And how having an end in mind will help you reverse engineer your funnels to meet your end goal. So listen here to learn the steps to achieving your someday goals. ---Transcript--- Hey what’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets. Hey everyone, hope you guys are all having an amazing day. I’m home from 2 days of inner circle mastermind meetings, which have been insanely cool. All the groups are so amazing, but this one was emotional. I think everybody in the group cried at least once or twice or something. It was crazy. So amazing. It’s an honor to be part of it and hang out with awesome entrepreneurs like that who are literally changing the world in so many different markets and industries. I wish I could just tell you guys all the stories from everyone. But it was amazing and we got the last group, group 4 coming the next two days. So it’s been fun, stressful, exciting all wrapped up into one amazing thing. Also it’s been fun, I mentioned a little while ago how I hired a new coach, and it’s been really, really good. He’s one of the main guys over at The One Thing, his name is Jeff. It’s interesting because I read The One Thing book a while ago and I remember, I think when I read it I didn’t like it. I think at the time we had just launched 12 companies in a year. And I was bitter against it, but everyone kept recommending it to me. That book and the Essentials came out at similar times and everyone was like, “you gotta read them.” So I read them both and I was just like, “They want me to focus on one thing. I hate that idea.” So I kind of didn’t like the books. And fast forward to last week, I just kind of got back into it in the last week. I went and listened to a bunch of podcasts from The One Thing, I started re-reading the book, I got the main dude coaching me Monday mornings and it’s really, really cool. What’s interesting is, since he started coaching me, I’ve had this big epiphany, big aha, big realization inside, and then as I’ve been coaching the inner circle the last two days, I’m watching the people who are leveling up really, really quickly and there’s a consistent theme behind all the people who are growing fast versus who…..everyone’s growing, but the ones who are really quick. It’s interesting thing, it’s funny, the thing that I got in my coaching session was, it came back to Steven R. Covey, 7 Habits of Highly Effective people, which I read back in high school. It was start with the end in mind. It’s been interesting, as I’ve been going through the coaching stuff. Man the first, it feels like it’s been like a month because I move pretty quick on stuff. But the first exercise he had me do was figure out, what is your someday goal? Where do you want to be someday? So it’s not like 5 years from now, or 10 years, like in the future, where is it you really want to go? It’s been interesting as I’ve kind of done this exercise, I can walk you guys through what it is, but it’s morphed, 3 or 4 times to radically different things and I one of the big aha’s I realized when I went through this exercise is that literally my someday goal, I achieved it like 18 months ago. So the last 18 months I’ve been wandering without really a focus or a goal other than just more, which is interesting. So he’s had me keep focusing, what’s your someday goal? Begin with the end in mind. What are we trying to get to? So I figured out initially, here’s my someday goal, and someday goal can be about your business, you personally, your relationships, your spirituality, whatever you’re trying to figure out for yourself. Then he came back and said, “Okay, what do you have to had accomplished within 5 years to keep you on track for your someday goal?” So I was like, “Okay well, to have that I need to have this in place, these things need to be in place in the next 5 years.” And he came back and said, “Okay, what do you need within a year to be able to hit your 5 year goal? And what do you need by the end of this year to hit your one year goal? And what do you need by the end of this week to hit your yearend goal? Or your month goal?” So as you do this it’s interesting because you start getting more and more clear on all the steps. It was funny because it was like, as I did that, as I identified, had the end in mind, I started going back forward and I got to the things I needed to do. I looked at my to-do list and none of the things on my to-do list actually got me any closer to my someday goal. All the sudden I realized that I’m doing all these to-do’s that are good, they make me feel good, I check off the box, but none of them are actually moving me towards what I’m really wanting. I was like, well what’s the one thing I need to do today that’s going to help me hit my goal for the end of this week, which will hit my goal for the end of the month, blah blah, blah, all the way to the thing. And as I started asking those questions it blew my mind what the one thing was that I needed to focus on. It was not by any stretch what I thought it was going to be, what I assumed was the most important thing. And after this exercise he wanted me to come back and refine it and change things. So I kept getting….my someday goal changed three or four times and I started realizing as I was looking at that, it took me a while to figure it out. In fact, I still don’t know if I have it completely figured out. But the message I want to share with you guys is just that. Beginning with the end in mind. Again, the inner circle members having the most success is because they have a very clear end in mind. What is it they are trying to accomplish? And from there it’s easy to reverse engineer the funnels and make that happen. People who are struggling, they’re building funnels to be able to sell a product or a service, not with the end in mind. Does that make sense? It’s a little intricacy, but it’s interesting. I’ve had this really cool experience over the last two days, to kind of reflect I’m listening to all my entrepreneurs talk and teach and share what they’re doing and really start thinking more and more, what is the end? I need to know really clearly for my business, I need to begin with the end in mind. Or is my goal to get people in Clickfunnels? Is my goal to get people in Two Comma Club Coaching? Is my goal to get people into Inner Circle? What is the actual end goal? As soon as you identify it, that becomes the end goal and it becomes easy to see, well if that’s it, here are the funnels I need to reverse engineer to get people so that they will come up into that thing. For example, Dean Holland, he’s been in my inner circle for 3 years now. He basically over the last few months shut his entire company down and rebuilt it from the ground up but this time with a definite, very clear end in mind. This is where I’m trying to go. Because of that built out the funnels very simply in order, he launched and in the first 28 days built up $106,000 recurring income. Just because he began with an end in mind. So I think most of us, including me. I’m guilty of this as well, that’s been my big thing for the last 2 days, what’s the end goal. From a business standpoint, from a life standpoint, but also the customer journey, the value ladder. I talk a lot about in the Dotcom Secrets book, this value ladder, taking somebody through. But I would say even my value ladder isn’t completely clearly defined. It’s morphed and changed so much and I’m really coming back now and figuring that out. Dana Derricks when he was doing his presentation he was talking about his big aha. He said that us as creators want to keep creating and creating and creating. He said because of that, “If I look at my value ladder it kind of goes up a little and then it splits off in three different places. Some of those go up and some don’t and it gets really mushy really quick.” He realized he had to clearly define the value ladder. We’re going from here to here to here. So now he’s beginning with the end in mind. And what he said was interesting. It’s was funny because it’s something that I, a recurring thought I’ve had in my mind as well. Okay, I can’t keep creating new stuff that just spurts off my value ladder and shifts people all over the place. If I need to get my creative juices out there and just create something, the things I create need to be on the front end of the value ladder. They should only be free plus shipping or they should only be low ticket things to get somebody in, but the back of the value ladder should never shift, never change. That should be just a thing that’s there. And man, I just resonate with that. I was like, okay I obviously have my value ladder, I’ve got things in place, but I need to really specify this is the path, the process, the order and then just focus on the front end stuff. So it’s exciting. I’m working on something so cool, I wish I could show you guys. You will see it soon. I’m probably about thirty days away from rolling it out. It’s not a big product launch or anything, it’s a subtle, but I’m calling it an ascension funnel that is almost like a video game to send people through our value ladder. And to be able to accomplish, or get people to the end in mind, get them to that spot. So I’m crafting, we’ve got the design of it done and we’ve got the pieces and I’m figuring out the path. So you will see, you’ll probably start getting emails and you’ll, you may not be aware of it, so please watch. Watch what I’m doing. If you see an email and you click on it and there’s a cartoon thing, then you know that it’s being executed. I’m going to be sharing it at Funnel Hacking Live though, probably. As long as it works good, which I’m pretty sure it will. Nobody talks about ascension funnels because no one’s really executed one that I’ve seen successfully for almost 5 1/2 , 6 years. And the one I saw was just because I had intimate behind the scenes access to the person’s business who was doing it. Anyway, I’m going to be mastering it, perfecting it and then we’ll be showing it at Funnel Hacking Live. So if you haven’t got your tickets yet, go to funnelhackinglive.com. The event sales page will be going live next week, but by the time you hear this, it’ll probably be live or close to live. We’ve already pre-sold 1200 tickets, so we don’t have a ton left, so if you want to come to the event…and I know you do. I would go to funnelhackinglive.com ASAP and get your tickets. So that’s the game plan. The last thing I wanted to kind of say is, again so many of us start our business like, here’s a product and we start building funnels based on that product. There’s nothing wrong with that. That’s how most people do it. It’s how I’ve done it a lot of times. Because of that, I think we get lost in the weeds of where we’re trying to go and often times we never get there because we don’t know where we’re going. And again, as I’ve been working with my coach on this, which has been really fun. It’s been cool because I’m clearly defining my someday goal, clearly defining the end and then from there I can reverse engineer all the pieces I need to make that happen. I think the same thing is true with funnels. It’s just begin with the end in mind. What’s the top of the value ladder? Where do you really want to take people? Figure that out and then reverse engineer, to do that here are the funnels I need. You got a path and a process. Anyway, it’s exciting. I love it. I love this game. I love my entrepreneurs. I love the inner circle. I love all of you guys. I love Clickfunnels. I’m having the time of my life. And hopefully, also I’m helping. I’m doing my best. It’s funny, I was reading, somebody I care about wrote a really cool post about what we do. And I was reading it and in the comments 3 or 4 people who were like, “I just don’t like Russell. I can’t connect with him. I don’t like his energy. I don’t like…” Whatever. It just kills me. It’s tough because I’m always trying to give and serve and do whatever I can and I hate when I don’t connect with everybody. But that’s okay as well. Hopefully my message gets to you and you’re able to take whatever it is you share out to people. And people connect with you, people I would never connect with. Hopefully you can connect with them and change them. So that’s one of my goals. Hopefully I connect with you and if I do, that’s the key. Take your energy, get out there, share your message with other people and change the world the way you can. Because unfortunately not everyone is always going to like me. And that’s the same for you. Not everyone’s going to like you. But the people who do, they’ll hear your voice and they’ll come to you and you’ll be able to help them and serve them and it’ll make the quality of their life so much better, which in return will make the quality of your life so much better. So that’s all I got tonight you guys. Appreciate you all, I’m going to go to bed and get ready for inner circle tomorrow and that’s about it. See you guys soon. Bye.

Listen, Do, Succeed

boom inner circle greco russell brunson bye freedom fast lane ryan moran marketing secrets kaelin tara williams why russell

Play Episode Listen Later Oct 3, 2017 12:04

The fastest way to succeed in anything in life. On today’s episode Russell talks about finding a coach and actually doing what they say. Here are some of the awesome things to listen for today: Why Russell hired a new coach, and why having a coach is important to him. Why Russell’s wrestling coach said he was one of the most coachable people ever. And why you need to find someone you trust, listen to what they say, do it, and then you’ll have success. So listen here to find out how to find success by finding a mentor or coach you can trust. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Hey everyone, I’m really excited, I know I’m always excited, but today I’m especially excited because yesterday I hired a new coach. If you’ve been listening to the podcast for 5 years like you should have been, I’ve talked about this before in the past. But I’m a big, big, big, big believer in coaching. When I was wrestling I always had a coach, I usually had 3 or 4 coaches. I had a freestyle coach, Greco coach, nutrition coach, strength training coach. But sometimes we get in business and we’re like, “Oh we’re so smart, we don’t need coaches.” And no, you’re wrong. In fact, it’s kind of funny because a lot of people I know who are really successful in this business for a long time who no longer are, they’re like the last people to go and get coaching. It blows my mind, because they think they know how to do it all. I’m kind of at the top of my game right now, I don’t know, maybe it’ll go higher, but I definitely think I’m 9 ½ minutes into my 10 minutes of fame, what it is 15 minutes of fame, 14 ½ minutes in. So who knows when this whole thing will go down, but for me I’m at the peak of where I’ve ever wanted or dreamt of being. I’m still trying to find coaches to coach me in different areas of my life and different aspects and different things. I’ve had health coaches, business coaches, all sorts of stuff. Yesterday, actually two days ago I was listening to a podcast, actually the Freedom Fast Lane podcast by Ryan Moran, and he was doing a call with this dude, and the guy coached him through this thing on the podcast. I was like, that was insane. I said out loud that I want that guy to do that thing for me every Monday morning to keep me focused on what I’m doing. And I’m not going to tell you his name, not because I wouldn’t share, but because I don’t want all you guys trying to hire him, because that’s not his core business. But anyway, the next day I messaged Ryan I was like, “Dude, I need this guys info.” And he’s like, “Oh.” And then I messaged 50 other ways and finally Dave got a hold of him and two hours later I was on a call with him. During this call he literally did a laser coaching thing with me and I was like, “This is so awesome. I want this every week.” And it’s kind of funny, this isn’t his full time gig, doing coaching like that. He’s like, “Well, where do you want to go?” I’m like, “I want to write you a big check for money and then you do this every Monday morning for me.” And he’s like, “Okay.” So I did, I wrote him a check. And now next Monday I have my first actual thing and it’s so exciting. I’ve had different coaches in my life. I have a coach every Tuesday morning I meet with more on like, it’s Tara Williams, who is an energy coach, but it kind of goes in different directions, from spiritual to physical to mental to business to relationships, all over the place. So that’s one that touches on different areas of my life, but this is very specific on focus and intent and I’m so excited. I’m excited for that. I wish you guys could see how I was jumping around, crazy. I was so excited to give someone money to be able to coach me. Because it gets hard, the different levels you get to, it’s harder to find a coach who’s there, who can take you through a different aspect, so it’s just exciting for me. I’m so excited. In fact, that’s why as a coach, I obviously coach a lot of entrepreneurs, I don’t want my students or friends, whatever you want to call them. I want to keep progressing myself so that they keep having something to tap into, if that makes sense. I’ve had a lot of coaches throughout the years, that I came in and really quickly we met and then surpassed and I’m like, I can’t get stuff out of it. I don’t want my people ever feeling that way. That’s why I’m always pushing myself, pushing myself, pushing myself just so that I’m always as sharp as possible so I can keep serving and giving and coaching. But anyway, I’m just excited and what’s interesting, and this is the point of the podcast, not that you guys care that I hired a coach. But more so it’s because at the last Inner Circle meeting last week, we had 4 days of Inner Circle and I got 4 days next week too, I’m so excited. But what’s interesting, I watched a pattern. It was such an interesting pattern. First off, people in the inner circle are people who, they hear what I say, they do it and then they succeed. It’s really interesting. They hear what I say, they do it, and then they have success. Hear, do succeed. Hear, do, succeed. When I was wrestling, I remember one of my coaches telling me, “You’re one of the most coachable people I’ve ever had.” I said, “What do you mean?” “Well you hear what I say and then you go and do it. I literally between matches will show you your level was too high. You need to lower your levels, be moving more. Next match you’re doing that. Most people I tell them that over and over and it takes weeks or months or years to even attempt it. I tell you something and you just do it.” And I’m like, “Yeah, isn’t that how it should work?” You hear someone you trust, that you hired, that you are paying to be a coach, someone who is your coach, you hear them, you then do that thing, and you make money. Or you hear that thing, do it and then wrestle better. That’s the process. So the key first off, you gotta tap into somebody that you trust. Someone who you know is not going to lead you astray, someone who knows more than you do. So when you hear them, you’re not second guessing should I do that, should I not? You gotta pick the mentor that you have 100% faith and trust in. It could be me, someone else, I don’t care, just pick somebody where you’re like, I have absolute faith in that person’s opinion. Therefore I will do whatever they say. I will hear and then I will do and then I’ll have success. But what’s interesting is during this whole inner circle, again, I’m watching and most of these people, that’s who they are. They hear, they do, they succeed. That’s why there are able to afford 25 grand to come hang out with us a couple of times a year. That’s why they’re having success. But as I was watching, not all of them, but probably 60% of our inner circle members are also coaches in different markets, different industries, things like that. And what’s interesting is almost all of them said “I’ve got these students and they just hear what I say and do it and they have success. But I’ve got all these other ones who don’t.” And I was like, it’s so fascinating to me that people that have success what do they do. They heard, they did, they had success. The one’s who didn’t, they heard, they questioned, they thought about it, they flip flopped, they over analyzed, they studied something else, they did this, they….they get stuck in this thing in the middle that they don’t really hear. And it’s just so fascinating for me. Yesterday when I heard, two days ago when I heard that podcast and the second I heard it I was like, “I heard it, now I’m going to go do so I can be successful.” How am I going to do it? I know I’m going to forget or it’s going to be hard so I’m going to pay someone so I can do it. So I heard, did, boom now I guarantee you guys will see in the next 6 months, the changes in my company and hopefully in me personally because of this coaching. Again, I could have heard the podcast and thought about it and tried things, but no I heard it, I’m going to go do it and then I’m going to be successful. So if anything you get from this, there is a pattern of people who are successful in all areas of life. The pattern is number one, they find the mentor, the person, the coach, whatever they believe to get them where they are, and then they put on blinders. They hear, they do, they succeed. Hear, do, succeed. Hear, do, succeed. That’s it. And if you’re not successful, something happened. Number one you picked the wrong mentor, so you picked someone you’re not really trusting or they have bad advice, bad strategy whatever. So if that’s the case, pick somebody that has the right strategy that you trust. That’s number one, so you do it. Number two, you have to listen to them. Now listening, I said this to one of my friends one time. There’s two types of listeners in the world, those who listen and those who wait to be heard. And a lot of you guys are hearing stuff, but you’re waiting to be…..You’re trying to inject this thing in the middle, and I don’t want you guys being the people who are waiting to be heard. You are hiring a coach so you can listen. So stop, get the right person with the right strategy, pay them whatever it takes, then listen. Listen. Even if you think you know a better way, you read a blog post or a book or someone who has a different…it doesn’t matter. There’s a million ways to skin a cat. Pick a strategy from a person and then listen to what they say, and then whatever they say, do it. That’s it, just do it. And then what will happen? You will have success. Listen, do, succeed. Listen, do, succeed. It’s a pretty simple strategy. It’s somewhere between the listening and the succeeding we get caught up trying to think or over analyze or whatever it is. In fact, it’s interesting, people that are really good at school typically, the reason I think they don’t succeed in this kind of world is because they listen and they analyze and think….it’s good to think for yourself, but you’re hiring someone who already thought through these things for you. Like this dude yesterday, I don’t know, I’m guessing he was surprised at how he said something and I’m like, “Okay, I’m doing it. Done.” I listen, I heard, I did. I’m not like, “Well, my company is bigger than yours and I did this…” or whatever. No, I listen, I do, I succeed. I trusted him enough to give him money, therefore I’m trusting his strategy with 100% certainty that this is the way. Otherwise, I wouldn’t have picked him, I wouldn’t have paid him, I wouldn’t have whatever. I chose that person, therefore I will listen with 100%, I have 100% certainty that everything he says is going to be truth, therefore I will listen, I will do and I will succeed. So this message is mostly for those of you guys who are struggling. My guess is that somewhere between this little chain that you’re missing. You picked the wrong person to tap into a strategy. But if you’re listening to this, you’re listening to me, so obviously you picked the right thing. So you got the right strategy to listen, do, and succeed. Boom, that’s it. I look at Brandon and Kaelin, literally Brandon and Kaelin come to every event, they’re at everything we do. They listen to every podcast, they’re probably listening to this right now smiling and saying, “Russell keeps dropping our name again.” They listen to everything. They picked somebody they trusted, they listen, and they do. I will literally be onstage at an event talking about a concept and I get off stage, and Brandon’s like, “hey that thing you just said, I just launched it.” I’m like, “What?” He’s like, “yeah, While you were talking I did it.” He’s listening, he did it, he’ll succeed. That’s why their company is going….. Everyone else in the room is sitting there listening, listening, taking notes, thinking about how cool it would be, and then they hang out in networking and they’re talking and….No, Brandon is there listening, doing and that’s why they’re so successful. So for you, look at that chain, there’s four elements. Pick the right mentor with the strategy and have absolute certainty in what they say, listen to what they’re saying, again listen, not waiting to be heard. Listen, then do it. Whatever they say, don’t even… Just do it. Just jump off the cliff. I trusted this person, therefore I will jump off the cliff if they tell me to. Just do it. And then get success. That’s it. That’s it, it is really that easy. So easy. It’s insanely easy. I don’t know why we keep complicating this. So don’t complicate it. If you do this thing and don’t have success, there’s somewhere in here, either you didn’t hear it right, or you didn’t do it right, or you picked the wrong strategy. If you get the right strategy up front, you listen and you do, then you’ll have success. It’s inevitable. You can’t not succeed. So there you go guys, I hope that helps. It should help you, but it should also help the people you’re coaching. It should help, so many ways. Understand that guys, that’s the key. That’s all I got guys. I’m heading into the office today. It’s Wednesday, I got a lot more fun stuff to do today, I’m excited. Appreciate yo all for listening and subscribing to the podcast. If you’re not subscribed yet, go to iTunes.com and subscribe or I guess marketingsecrets.com there’s a link to the iTunes, that might be easier. And then please rate, review, let us know, share this, if you got any benefit from this. Appreciate you all, thanks so much for everything and I will talk you all again soon. Bye everybody.

Video - Secret #42 - Listen, Do, Succeed

Play Episode Listen Later Oct 3, 2017 12:03

The fastest way to succeed in anything in life. On today’s episode Russell talks about finding a coach and actually doing what they say. Here are some of the awesome things to listen for today: Why Russell hired a new coach, and why having a coach is important to him. Why Russell’s wrestling coach said he was one of the most coachable people ever. And why you need to find someone you trust, listen to what they say, do it, and then you’ll have success. So listen here to find out how to find success by finding a mentor or coach you can trust.

Listen, Do, Succeed

boom inner circle greco russell brunson bye freedom fast lane ryan moran marketing secrets kaelin tara williams why russell

Play Episode Listen Later Oct 3, 2017 12:04

The fastest way to succeed in anything in life. On today’s episode Russell talks about finding a coach and actually doing what they say. Here are some of the awesome things to listen for today: Why Russell hired a new coach, and why having a coach is important to him. Why Russell’s wrestling coach said he was one of the most coachable people ever. And why you need to find someone you trust, listen to what they say, do it, and then you’ll have success. So listen here to find out how to find success by finding a mentor or coach you can trust. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Hey everyone, I’m really excited, I know I’m always excited, but today I’m especially excited because yesterday I hired a new coach. If you’ve been listening to the podcast for 5 years like you should have been, I’ve talked about this before in the past. But I’m a big, big, big, big believer in coaching. When I was wrestling I always had a coach, I usually had 3 or 4 coaches. I had a freestyle coach, Greco coach, nutrition coach, strength training coach. But sometimes we get in business and we’re like, “Oh we’re so smart, we don’t need coaches.” And no, you’re wrong. In fact, it’s kind of funny because a lot of people I know who are really successful in this business for a long time who no longer are, they’re like the last people to go and get coaching. It blows my mind, because they think they know how to do it all. I’m kind of at the top of my game right now, I don’t know, maybe it’ll go higher, but I definitely think I’m 9 ½ minutes into my 10 minutes of fame, what it is 15 minutes of fame, 14 ½ minutes in. So who knows when this whole thing will go down, but for me I’m at the peak of where I’ve ever wanted or dreamt of being. I’m still trying to find coaches to coach me in different areas of my life and different aspects and different things. I’ve had health coaches, business coaches, all sorts of stuff. Yesterday, actually two days ago I was listening to a podcast, actually the Freedom Fast Lane podcast by Ryan Moran, and he was doing a call with this dude, and the guy coached him through this thing on the podcast. I was like, that was insane. I said out loud that I want that guy to do that thing for me every Monday morning to keep me focused on what I’m doing. And I’m not going to tell you his name, not because I wouldn’t share, but because I don’t want all you guys trying to hire him, because that’s not his core business. But anyway, the next day I messaged Ryan I was like, “Dude, I need this guys info.” And he’s like, “Oh.” And then I messaged 50 other ways and finally Dave got a hold of him and two hours later I was on a call with him. During this call he literally did a laser coaching thing with me and I was like, “This is so awesome. I want this every week.” And it’s kind of funny, this isn’t his full time gig, doing coaching like that. He’s like, “Well, where do you want to go?” I’m like, “I want to write you a big check for money and then you do this every Monday morning for me.” And he’s like, “Okay.” So I did, I wrote him a check. And now next Monday I have my first actual thing and it’s so exciting. I’ve had different coaches in my life. I have a coach every Tuesday morning I meet with more on like, it’s Tara Williams, who is an energy coach, but it kind of goes in different directions, from spiritual to physical to mental to business to relationships, all over the place. So that’s one that touches on different areas of my life, but this is very specific on focus and intent and I’m so excited. I’m excited for that. I wish you guys could see how I was jumping around, crazy. I was so excited to give someone money to be able to coach me. Because it gets hard, the different levels you get to, it’s harder to find a coach who’s there, who can take you through a different aspect, so it’s just exciting for me. I’m so excited. In fact, that’s why as a coach, I obviously coach a lot of entrepreneurs, I don’t want my students or friends, whatever you want to call them. I want to keep progressing myself so that they keep having something to tap into, if that makes sense. I’ve had a lot of coaches throughout the years, that I came in and really quickly we met and then surpassed and I’m like, I can’t get stuff out of it. I don’t want my people ever feeling that way. That’s why I’m always pushing myself, pushing myself, pushing myself just so that I’m always as sharp as possible so I can keep serving and giving and coaching. But anyway, I’m just excited and what’s interesting, and this is the point of the podcast, not that you guys care that I hired a coach. But more so it’s because at the last Inner Circle meeting last week, we had 4 days of Inner Circle and I got 4 days next week too, I’m so excited. But what’s interesting, I watched a pattern. It was such an interesting pattern. First off, people in the inner circle are people who, they hear what I say, they do it and then they succeed. It’s really interesting. They hear what I say, they do it, and then they have success. Hear, do succeed. Hear, do, succeed. When I was wrestling, I remember one of my coaches telling me, “You’re one of the most coachable people I’ve ever had.” I said, “What do you mean?” “Well you hear what I say and then you go and do it. I literally between matches will show you your level was too high. You need to lower your levels, be moving more. Next match you’re doing that. Most people I tell them that over and over and it takes weeks or months or years to even attempt it. I tell you something and you just do it.” And I’m like, “Yeah, isn’t that how it should work?” You hear someone you trust, that you hired, that you are paying to be a coach, someone who is your coach, you hear them, you then do that thing, and you make money. Or you hear that thing, do it and then wrestle better. That’s the process. So the key first off, you gotta tap into somebody that you trust. Someone who you know is not going to lead you astray, someone who knows more than you do. So when you hear them, you’re not second guessing should I do that, should I not? You gotta pick the mentor that you have 100% faith and trust in. It could be me, someone else, I don’t care, just pick somebody where you’re like, I have absolute faith in that person’s opinion. Therefore I will do whatever they say. I will hear and then I will do and then I’ll have success. But what’s interesting is during this whole inner circle, again, I’m watching and most of these people, that’s who they are. They hear, they do, they succeed. That’s why there are able to afford 25 grand to come hang out with us a couple of times a year. That’s why they’re having success. But as I was watching, not all of them, but probably 60% of our inner circle members are also coaches in different markets, different industries, things like that. And what’s interesting is almost all of them said “I’ve got these students and they just hear what I say and do it and they have success. But I’ve got all these other ones who don’t.” And I was like, it’s so fascinating to me that people that have success what do they do. They heard, they did, they had success. The one’s who didn’t, they heard, they questioned, they thought about it, they flip flopped, they over analyzed, they studied something else, they did this, they….they get stuck in this thing in the middle that they don’t really hear. And it’s just so fascinating for me. Yesterday when I heard, two days ago when I heard that podcast and the second I heard it I was like, “I heard it, now I’m going to go do so I can be successful.” How am I going to do it? I know I’m going to forget or it’s going to be hard so I’m going to pay someone so I can do it. So I heard, did, boom now I guarantee you guys will see in the next 6 months, the changes in my company and hopefully in me personally because of this coaching. Again, I could have heard the podcast and thought about it and tried things, but no I heard it, I’m going to go do it and then I’m going to be successful. So if anything you get from this, there is a pattern of people who are successful in all areas of life. The pattern is number one, they find the mentor, the person, the coach, whatever they believe to get them where they are, and then they put on blinders. They hear, they do, they succeed. Hear, do, succeed. Hear, do, succeed. That’s it. And if you’re not successful, something happened. Number one you picked the wrong mentor, so you picked someone you’re not really trusting or they have bad advice, bad strategy whatever. So if that’s the case, pick somebody that has the right strategy that you trust. That’s number one, so you do it. Number two, you have to listen to them. Now listening, I said this to one of my friends one time. There’s two types of listeners in the world, those who listen and those who wait to be heard. And a lot of you guys are hearing stuff, but you’re waiting to be…..You’re trying to inject this thing in the middle, and I don’t want you guys being the people who are waiting to be heard. You are hiring a coach so you can listen. So stop, get the right person with the right strategy, pay them whatever it takes, then listen. Listen. Even if you think you know a better way, you read a blog post or a book or someone who has a different…it doesn’t matter. There’s a million ways to skin a cat. Pick a strategy from a person and then listen to what they say, and then whatever they say, do it. That’s it, just do it. And then what will happen? You will have success. Listen, do, succeed. Listen, do, succeed. It’s a pretty simple strategy. It’s somewhere between the listening and the succeeding we get caught up trying to think or over analyze or whatever it is. In fact, it’s interesting, people that are really good at school typically, the reason I think they don’t succeed in this kind of world is because they listen and they analyze and think….it’s good to think for yourself, but you’re hiring someone who already thought through these things for you. Like this dude yesterday, I don’t know, I’m guessing he was surprised at how he said something and I’m like, “Okay, I’m doing it. Done.” I listen, I heard, I did. I’m not like, “Well, my company is bigger than yours and I did this…” or whatever. No, I listen, I do, I succeed. I trusted him enough to give him money, therefore I’m trusting his strategy with 100% certainty that this is the way. Otherwise, I wouldn’t have picked him, I wouldn’t have paid him, I wouldn’t have whatever. I chose that person, therefore I will listen with 100%, I have 100% certainty that everything he says is going to be truth, therefore I will listen, I will do and I will succeed. So this message is mostly for those of you guys who are struggling. My guess is that somewhere between this little chain that you’re missing. You picked the wrong person to tap into a strategy. But if you’re listening to this, you’re listening to me, so obviously you picked the right thing. So you got the right strategy to listen, do, and succeed. Boom, that’s it. I look at Brandon and Kaelin, literally Brandon and Kaelin come to every event, they’re at everything we do. They listen to every podcast, they’re probably listening to this right now smiling and saying, “Russell keeps dropping our name again.” They listen to everything. They picked somebody they trusted, they listen, and they do. I will literally be onstage at an event talking about a concept and I get off stage, and Brandon’s like, “hey that thing you just said, I just launched it.” I’m like, “What?” He’s like, “yeah, While you were talking I did it.” He’s listening, he did it, he’ll succeed. That’s why their company is going….. Everyone else in the room is sitting there listening, listening, taking notes, thinking about how cool it would be, and then they hang out in networking and they’re talking and….No, Brandon is there listening, doing and that’s why they’re so successful. So for you, look at that chain, there’s four elements. Pick the right mentor with the strategy and have absolute certainty in what they say, listen to what they’re saying, again listen, not waiting to be heard. Listen, then do it. Whatever they say, don’t even… Just do it. Just jump off the cliff. I trusted this person, therefore I will jump off the cliff if they tell me to. Just do it. And then get success. That’s it. That’s it, it is really that easy. So easy. It’s insanely easy. I don’t know why we keep complicating this. So don’t complicate it. If you do this thing and don’t have success, there’s somewhere in here, either you didn’t hear it right, or you didn’t do it right, or you picked the wrong strategy. If you get the right strategy up front, you listen and you do, then you’ll have success. It’s inevitable. You can’t not succeed. So there you go guys, I hope that helps. It should help you, but it should also help the people you’re coaching. It should help, so many ways. Understand that guys, that’s the key. That’s all I got guys. I’m heading into the office today. It’s Wednesday, I got a lot more fun stuff to do today, I’m excited. Appreciate yo all for listening and subscribing to the podcast. If you’re not subscribed yet, go to iTunes.com and subscribe or I guess marketingsecrets.com there’s a link to the iTunes, that might be easier. And then please rate, review, let us know, share this, if you got any benefit from this. Appreciate you all, thanks so much for everything and I will talk you all again soon. Bye everybody.

Payoff Your House First...

dad bulgarian paying risk russell brunson buys rich dad clickfunnels poor dad funnel hacking live marketing secrets julie stoian how russell why russell

Play Episode Listen Later Sep 12, 2017 10:49

Against all traditional investing advice, this should be your number one focus after you launch your company. On this episode Russell talks about paying your house off quickly so you can have the ability to risk more. Here are some of the amazing things you will hear in today’s episode: Why Russell is giving the opposite advice as nearly every investor there is when it comes to paying off your house. How Russell was able to keep his wife in the dark about some of the hardest times in the business. Why having the stability of a paid off house gives entrepreneurs the ability to risk more. So listen here to find out what would happen to Russell, worst case scenario and why he wouldn’t lose his home or family. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to a late night, in the wrestling room edition of Marketing Secrets podcast. Alright, alright everybody. I spent almost 5 or 6 hours today with the kids in my little piece of heaven cleaning today. This is an external garage at our house that I decided to turn into a wrestling room, for those who have never seen it before. It’s awesome. I got wrestling mats, gladiator walls, Bulgarian bags, paintings of my favorite wrestlers back here, throwing dummies, the girl stuff here for the girls. These are actually the wrestling mats I used to wrestle on in high school, they were on my back deck growing up. So there’s a little nostalgia for you, that’s cool. This is the weight room side of it, so this where we do what we do and it’s awesome. And as I was working today, we’re out in the middle of nowhere so there’s lots of spiders and bugs and stuff, so we got all these bugs trappers and stuff. So probably every three or four months I come and do a deep clean where I have to get the vacuum out and throw away all the dead spiders and re-clean it, and it’s kind of a nightmare. But it’s really fun that now it’s clean. It’s so clean right now, I love it. It makes me want to work out. So during all this craziness today of cleaning and having fun like that, I was checking my phone a couple of times throughout and I saw a post from Julie Stoian, and I thought it was interesting because she asked, “Should I pay off my house or should I pull the money out and use that for other investments and things like that.” It’s funny because I gave my answer and it was like, the exact opposite of what I think a lot of people thought I would think. I think it’s good, so I’m going to give you my advice right now. Because I know when I was a little kid, my dad, who is an entrepreneur and has a couple of businesses and is someone who first got me all excited by this whole thing. He used to always tell me, “You gotta pay off your house, you gotta pay off your house. Pay off your house as quick as you can.” I remember because I was like, that’s good advice and then when I got older I remember reading Rich Dad, Poor Dad, and other investment books and they always talk about how a house is a bad investment and you need to keep the money as low as possible and use that to pay off….you know keep your house just down in the minimum. Pay your monthly payments and then keep that money and go and invest in other things that can produce more money. And logically, that makes sense. If I was an investment dude, teaching people investment I’d be like, “Yes, you should not pay off your house, keep the equity in there as low as possible, strip the cash out because you can use that in other investment vehicles.” So it makes sense as an investor. But I don’t consider myself an investor. Now I am dabbling into crypto currencies, Todd Dickerson, my partner in Clickfunnels is making insane amounts of money so he’s showing me the ways of the crypto world. But I still don’t consider myself an investor. I consider myself an entrepreneur. It’s funny because when I first started reading those books, I started believing that and believing that. And then I talked to my dad and I was like, “Dad why don’t you pull all your money out.” Because my dad’s like, buys house pays them off, cash flow. Buys houses, pays them off, cash flow. And he has his own house. I was like, “Dad, what are you thinking? You’re crazy.” And I remember one night he kept telling me, “Russell, you have to understand, there’s something about knowing your house is paid off, knowing that worst case scenario, your house is there and that gives you the ability as an entrepreneur to go and risk.” And I was like, huh. I don’t think I really got it. You know, I heard him and I’m like, young son thinking he knows everything, but I don’t think I got it at first. I was just like, okay whatever. Then the next decade of my life started happening after that, and in that decade I’ve seen some really big ups and some really big downs, and some really bigger ups and some big downs. And right now I’m on an up cycle. And there may be a time where I go back down and that sucks. That’s scary, and I have a lot of fear and anxiety around that, just because I’ve cycled twice and I know that feeling. I know the fear and all those things. I have a constant, I think part of what drives me so hard, and people always ask “Why don’t you slow down dude, you’re doing pretty well.” And it’s because I have this internal fear. I remember what that was like to cycle and I’m trying to protect myself through the hustle or I don’t know whatever that is. So I think that’s a big driving force for me. But during these cycles, and luckily we recovered from them. But a couple of things that I noted. Things got really bad a couple of times, but at the same time, I never, this is probably wrong, but I never told my wife about a lot that was happening, and she found out later. Actually, she was at the last Funnel Hacking Live where I did the presentation on all my failures, as you guys saw a few episodes back. And she was like, “What? I didn’t realize it was that bad.” I was like, “Well, I didn’t really tell you. I’m supposed to be the man.” But for her, I knew that I had to have security. So I knew how much, there was an amount of money every single month that she got that would cover our house payments and our bills, stuff like that. I just knew that as long as I could make at least that, I was okay risking and trying and doing things. As long as, worst case scenario, my stability, my foundation was set. That was it. During those rocky, scary times, I knew that worst case scenario, I could always produce enough money so that nothing at home was effected. It gave me the ability to risk, to roll the dice and try things. So for entrepreneurs I think sucking the cash out of your house and investing it in other places is the worst advice ever. Because then you’re on this unstable foundation. Sure you have more money to invest and in theory you can make more money and all these sorts of things. But it takes away your ability to risk. Risk is what makes an entrepreneur great. We have to go out there and risk and jump off cliffs all the time. But risk is scary. The only way for us to be able to increase the level of risk tolerance we have, I think is also increase the stability tolerance on the other side. Paying off your house is smart because worst case scenario, if everything, all the crap hits the fan and everything falls apart, if you’ve done that and paid off your house, worst case scenario, you still have the stability of a home for your wife and kids and whatever. That is the key. That gives you the ability to go and do the crazier things. So that’s my advice for all you guys. Pay off your house. Pay it off fast. Pay it off as quick as you can, because as you do that, as the stability, the anchor gets stronger and stronger and stronger on this side, your ability to risk over here, without the fear of losing that, it gives you the ability to risk more and do what you need to do. Because entrepreneurship is a lot of literally rolling the dice. This viral video we’re doing, I keep telling everyone, typically my investments in our business are very strategic, we create a funnel, invest some money, get it converting, then ramp it up really fast. I’m not risking a ton. This is the biggest one, where it’s like, to create the video we had to write a $500,000 check. There’s half a million dollars, right. Put it all in black. With the launch party, with everything we’ve done it’s probably another 3 or 4… I mean it’s close to, when all is said and done, it’ll be close to a million bucks. All on black, okay let’s go and hopefully it will work. But the nice thing is because of the stability on other things we’ve set up, I can take that risk and it’s okay. Because worst case scenario, it’ll be okay. I’ve talked about this on other episodes of the podcast. The thing that so often keeps entrepreneurs from success is the fear of the worst case scenario. You have to be able to look at the worst case scenario and be okay with that. And if you are, then you can jump forward. Some entrepreneurs may never look at the worst case scenario. They’re just always, we don’t want to look at the thing that we’re scared of. So we see the thing we want and we’re kind of going forward, but there’s this nagging thing in the back of your head. Worst case scenario, what if I go bankrupt, what if my wife leaves me, what if my kids think I’m a bad dad. All these fears that are happening and we try to ignore them, but because we’re ignoring them, they’re still buzzing in our ear, in our subconscious mind. So because of that they keep coming and keep coming. I always tell entrepreneurs, if you want to be free and able to risk you have to stop, look back and be like, “What’s the worst case scenario back there? If everything goes to crap, what happens?” and until you’re okay with that, it’s so hard to move forward. So a lot of us we have to stop and say, okay, what’s the worst case scenario? And I remember that. A lot of times I’ve had a couple times the worst case scenario was bankruptcy, worst case scenario was losing my house, and those are scary. At the beginning you have to have that initial risk and you have to be okay. If I lose my house, it’s okay. If I go bankrupt, it’s going to be okay. But as you start rolling up into bigger opportunities, bigger risks, bigger things like that, it’s nice to look back and say worst case scenario, I lose my money on this deal. I still got my house, got my wife, got my kids. That security gives you the ability to risk big. So pay off your house, there’s my advice. It goes against all the famous investing dudes, but I think they’re wrong. I think most of those aren’t entrepreneurs like us. That’s what we do. We’re entrepreneurs, we’re risking, we’re making the world a better place. I mentioned this on the entrepreneurial scholars podcast, the episode a few back. If entrepreneurs don’t risk, the whole world comes to a screeching halt. The government put in bankruptcy and all these laws and things to protect us so we can risk. So that’s why it’s vitally important. It’s awesome. So there you go, here’s the mirror. What? Here you guys are, we’re all talking together. How cool does that look? If you’re listening, you have no idea what I’m doing, but if you’re watching the video at marketingsecrets.com this is what you see. Alright you guys, appreciate you all. I’m going to go back in and put my kids to bed, it’s been a fun day. Doesn’t it look good? It looks clean. Ready for some workout, ready for some people to bleed out of our muscles. It really hurts sometimes. Anyway, appreciate you guys. Pay off your house, it’ll give you the financial stability you need to risk everything and change the world. Thanks everybody, talk to you soon.

Payoff Your House First...

dad bulgarian paying risk russell brunson buys rich dad clickfunnels poor dad funnel hacking live marketing secrets julie stoian how russell what here why russell

Play Episode Listen Later Sep 12, 2017 10:49

Against all traditional investing advice, this should be your number one focus after you launch your company. On this episode Russell talks about paying your house off quickly so you can have the ability to risk more. Here are some of the amazing things you will hear in today’s episode: Why Russell is giving the opposite advice as nearly every investor there is when it comes to paying off your house. How Russell was able to keep his wife in the dark about some of the hardest times in the business. Why having the stability of a paid off house gives entrepreneurs the ability to risk more. So listen here to find out what would happen to Russell, worst case scenario and why he wouldn’t lose his home or family. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to a late night, in the wrestling room edition of Marketing Secrets podcast. Alright, alright everybody. I spent almost 5 or 6 hours today with the kids in my little piece of heaven cleaning today. This is an external garage at our house that I decided to turn into a wrestling room, for those who have never seen it before. It’s awesome. I got wrestling mats, gladiator walls, Bulgarian bags, paintings of my favorite wrestlers back here, throwing dummies, the girl stuff here for the girls. These are actually the wrestling mats I used to wrestle on in high school, they were on my back deck growing up. So there’s a little nostalgia for you, that’s cool. This is the weight room side of it, so this where we do what we do and it’s awesome. And as I was working today, we’re out in the middle of nowhere so there’s lots of spiders and bugs and stuff, so we got all these bugs trappers and stuff. So probably every three or four months I come and do a deep clean where I have to get the vacuum out and throw away all the dead spiders and re-clean it, and it’s kind of a nightmare. But it’s really fun that now it’s clean. It’s so clean right now, I love it. It makes me want to work out. So during all this craziness today of cleaning and having fun like that, I was checking my phone a couple of times throughout and I saw a post from Julie Stoian, and I thought it was interesting because she asked, “Should I pay off my house or should I pull the money out and use that for other investments and things like that.” It’s funny because I gave my answer and it was like, the exact opposite of what I think a lot of people thought I would think. I think it’s good, so I’m going to give you my advice right now. Because I know when I was a little kid, my dad, who is an entrepreneur and has a couple of businesses and is someone who first got me all excited by this whole thing. He used to always tell me, “You gotta pay off your house, you gotta pay off your house. Pay off your house as quick as you can.” I remember because I was like, that’s good advice and then when I got older I remember reading Rich Dad, Poor Dad, and other investment books and they always talk about how a house is a bad investment and you need to keep the money as low as possible and use that to pay off….you know keep your house just down in the minimum. Pay your monthly payments and then keep that money and go and invest in other things that can produce more money. And logically, that makes sense. If I was an investment dude, teaching people investment I’d be like, “Yes, you should not pay off your house, keep the equity in there as low as possible, strip the cash out because you can use that in other investment vehicles.” So it makes sense as an investor. But I don’t consider myself an investor. Now I am dabbling into crypto currencies, Todd Dickerson, my partner in Clickfunnels is making insane amounts of money so he’s showing me the ways of the crypto world. But I still don’t consider myself an investor. I consider myself an entrepreneur. It’s funny because when I first started reading those books, I started believing that and believing that. And then I talked to my dad and I was like, “Dad why don’t you pull all your money out.” Because my dad’s like, buys house pays them off, cash flow. Buys houses, pays them off, cash flow. And he has his own house. I was like, “Dad, what are you thinking? You’re crazy.” And I remember one night he kept telling me, “Russell, you have to understand, there’s something about knowing your house is paid off, knowing that worst case scenario, your house is there and that gives you the ability as an entrepreneur to go and risk.” And I was like, huh. I don’t think I really got it. You know, I heard him and I’m like, young son thinking he knows everything, but I don’t think I got it at first. I was just like, okay whatever. Then the next decade of my life started happening after that, and in that decade I’ve seen some really big ups and some really big downs, and some really bigger ups and some big downs. And right now I’m on an up cycle. And there may be a time where I go back down and that sucks. That’s scary, and I have a lot of fear and anxiety around that, just because I’ve cycled twice and I know that feeling. I know the fear and all those things. I have a constant, I think part of what drives me so hard, and people always ask “Why don’t you slow down dude, you’re doing pretty well.” And it’s because I have this internal fear. I remember what that was like to cycle and I’m trying to protect myself through the hustle or I don’t know whatever that is. So I think that’s a big driving force for me. But during these cycles, and luckily we recovered from them. But a couple of things that I noted. Things got really bad a couple of times, but at the same time, I never, this is probably wrong, but I never told my wife about a lot that was happening, and she found out later. Actually, she was at the last Funnel Hacking Live where I did the presentation on all my failures, as you guys saw a few episodes back. And she was like, “What? I didn’t realize it was that bad.” I was like, “Well, I didn’t really tell you. I’m supposed to be the man.” But for her, I knew that I had to have security. So I knew how much, there was an amount of money every single month that she got that would cover our house payments and our bills, stuff like that. I just knew that as long as I could make at least that, I was okay risking and trying and doing things. As long as, worst case scenario, my stability, my foundation was set. That was it. During those rocky, scary times, I knew that worst case scenario, I could always produce enough money so that nothing at home was effected. It gave me the ability to risk, to roll the dice and try things. So for entrepreneurs I think sucking the cash out of your house and investing it in other places is the worst advice ever. Because then you’re on this unstable foundation. Sure you have more money to invest and in theory you can make more money and all these sorts of things. But it takes away your ability to risk. Risk is what makes an entrepreneur great. We have to go out there and risk and jump off cliffs all the time. But risk is scary. The only way for us to be able to increase the level of risk tolerance we have, I think is also increase the stability tolerance on the other side. Paying off your house is smart because worst case scenario, if everything, all the crap hits the fan and everything falls apart, if you’ve done that and paid off your house, worst case scenario, you still have the stability of a home for your wife and kids and whatever. That is the key. That gives you the ability to go and do the crazier things. So that’s my advice for all you guys. Pay off your house. Pay it off fast. Pay it off as quick as you can, because as you do that, as the stability, the anchor gets stronger and stronger and stronger on this side, your ability to risk over here, without the fear of losing that, it gives you the ability to risk more and do what you need to do. Because entrepreneurship is a lot of literally rolling the dice. This viral video we’re doing, I keep telling everyone, typically my investments in our business are very strategic, we create a funnel, invest some money, get it converting, then ramp it up really fast. I’m not risking a ton. This is the biggest one, where it’s like, to create the video we had to write a $500,000 check. There’s half a million dollars, right. Put it all in black. With the launch party, with everything we’ve done it’s probably another 3 or 4… I mean it’s close to, when all is said and done, it’ll be close to a million bucks. All on black, okay let’s go and hopefully it will work. But the nice thing is because of the stability on other things we’ve set up, I can take that risk and it’s okay. Because worst case scenario, it’ll be okay. I’ve talked about this on other episodes of the podcast. The thing that so often keeps entrepreneurs from success is the fear of the worst case scenario. You have to be able to look at the worst case scenario and be okay with that. And if you are, then you can jump forward. Some entrepreneurs may never look at the worst case scenario. They’re just always, we don’t want to look at the thing that we’re scared of. So we see the thing we want and we’re kind of going forward, but there’s this nagging thing in the back of your head. Worst case scenario, what if I go bankrupt, what if my wife leaves me, what if my kids think I’m a bad dad. All these fears that are happening and we try to ignore them, but because we’re ignoring them, they’re still buzzing in our ear, in our subconscious mind. So because of that they keep coming and keep coming. I always tell entrepreneurs, if you want to be free and able to risk you have to stop, look back and be like, “What’s the worst case scenario back there? If everything goes to crap, what happens?” and until you’re okay with that, it’s so hard to move forward. So a lot of us we have to stop and say, okay, what’s the worst case scenario? And I remember that. A lot of times I’ve had a couple times the worst case scenario was bankruptcy, worst case scenario was losing my house, and those are scary. At the beginning you have to have that initial risk and you have to be okay. If I lose my house, it’s okay. If I go bankrupt, it’s going to be okay. But as you start rolling up into bigger opportunities, bigger risks, bigger things like that, it’s nice to look back and say worst case scenario, I lose my money on this deal. I still got my house, got my wife, got my kids. That security gives you the ability to risk big. So pay off your house, there’s my advice. It goes against all the famous investing dudes, but I think they’re wrong. I think most of those aren’t entrepreneurs like us. That’s what we do. We’re entrepreneurs, we’re risking, we’re making the world a better place. I mentioned this on the entrepreneurial scholars podcast, the episode a few back. If entrepreneurs don’t risk, the whole world comes to a screeching halt. The government put in bankruptcy and all these laws and things to protect us so we can risk. So that’s why it’s vitally important. It’s awesome. So there you go, here’s the mirror. What? Here you guys are, we’re all talking together. How cool does that look? If you’re listening, you have no idea what I’m doing, but if you’re watching the video at marketingsecrets.com this is what you see. Alright you guys, appreciate you all. I’m going to go back in and put my kids to bed, it’s been a fun day. Doesn’t it look good? It looks clean. Ready for some workout, ready for some people to bleed out of our muscles. It really hurts sometimes. Anyway, appreciate you guys. Pay off your house, it’ll give you the financial stability you need to risk everything and change the world. Thanks everybody, talk to you soon.

Video - Secret #34: Payoff Your House First...

Play Episode Listen Later Sep 12, 2017 10:48

Against all traditional investing advice, this should be your number one focus after you launch your company. On this episode Russell talks about paying your house off quickly so you can have the ability to risk more. Here are some of the amazing things you will hear in today's episode: Why Russell is giving the opposite advice as nearly every investor there is when it comes to paying off your house. How Russell was able to keep his wife in the dark about some of the hardest times in the business. Why having the stability of a paid off house gives entrepreneurs the ability to risk more. So listen here to find out what would happen to Russell, worst case scenario and why he wouldn't lose his home or family.

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