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Season 6 Relax 2.0 Catch Chris Clay Mon - Fri 2p-6pm EST On www.soulcaferadio.com Produced By Heather Whitley and C.Clay Hour 1 Jazmine Sullivan - On It Susanne Smith - Do You Wanna Dance Omar Wilson - Secret Garden Whitney Houston - Didn't we Almost Have It all Usher - Let It Burn Double Down: Kenny Lattimore 1. Never Knew 2. Take a dose Issia Huron - Say Yes Boney James - In The Rain Muni Long - Hours and Hours Rahsaan Patterson - Stop Breaking My Heart John Legend - Again Michon Young - You're Number ! in My Book Hour 2 Alvin Garrett - Wherever You Go Toni Braxton - Love Affair Dexter Wandsel - The Sweetest Pain Moon child - Tell Him Avant and KeKe Wyatt - You and I Chante Moore and Kenny Lattimore - Love Saw It Rare Hard To Find Throwback Phylis Hyman - No One Can Love You More 1977 After 7 - No Place Like You Stanley Jordan - The Lady In My Life Tamia - Stranger In This House The Emotions - Show Me How Lady Blackbird - It'll Never Happen Again India Arie - Beautiful Surprise Daley and Jill Scott - Until The Pain Is Gone Glenn Jones - You're Sweet You're Fine You're Everything Johnny Gill and CoKo - Fire and Desire End Of Show Thank Each of you for 6 Great Years ... You Guys Have Made It Really Special with 100,000+ Downloads and 42 Stations Across The World for carrying the show. Blessings to each of you! Lets Make This Year Special!
Season 5 Desire Catch Chris Clay Mon - Fri 2p-6pm EST On www.soulcaferadio.com Produced By Heather Whitley and C.Clay Hour 1 Cornell Carter - All The Way Around Faith Evans and Aaron - Soon As I Get Home Whitney Houston - Run To Me Aston Grey Project - Sunshine Kisses Alaina Renee - Wishing On A Star Double Down : Jam and Lewis 1. Maybe I've Changed 2. Happily Unhappy Glenn Jones - You're Sweet You're Fine You're Everything Femme it Forward - What You Deserve India Aire - Beautiful Surprise Janet Jackson and Music Soulchild - Funny How Time Flies Joe - Soon Ill be Loving You JoJo - Weak Kenny Lattimore - Pressure Hour 2 Luther Vandross - Nobody To Love Kool and Klean - Sublime You Mali Music and Jazmine Sullivan - Loved by You Trina Broussard - Inside Your Love Kem - Share My Life Rare Hard To Find Throwback Jam Blue Magic - Whats Come Over Me 1974 Lin Roundtree - Me For Me Michael Franks - The Lady Wants To Know Sade - Cherish The Day The Hamiltones - Best Friend Mica Paris - I Cant Stop Loving You Tamela Mann - Feels Like Eric Benet - Through The Fire End Of Show Thank Each of you for 5 Great Years ... You Guys Have Made It Really Special with 100,000+ Downloads and 42 Stations Across The World for carrying the show. Blessings to each of you! Lets Make This Year Special!
Heart To Heart Catch Chris Clay Mon - Fri 2p-6pm EST On www.soulcaferadio.com Produced By Heather Whitley and C.Clay Hour 1 Livv - Blue Brian Culbertson - You're My Music Sisqo, Omar Wilson, Raheem DeVaughn, Shawn Stockman - Secret Garden Kem - Share My Life Jerry Butler - Aint Understanding Mellow Toni Braxton - Spell My Name Falling Spell My Name Avant - Nothing Without You anais and Azekel -Learn To Love Lalah Hathaway - Angel Ft BJ The Chicago Kid After 7 - Running Out Beyonce - Dance For you Calvin Richardson - You're So Amazing Tweet Neva Felt This Way Michael Franks - When I Give My Love To You Hour 2 Natalie Cole and Peabo Bryson - What You Wont Do For Love Sasha Keable - Just Friends Earth Wind and Fire - Wait Kaleen Taylor - Until India Aire - Beautiful Surprise Rare Hard To Find Thowback Jam Stevie Wonder - For Your Love 1995 Glenn Jones - You're Sweet You're Fine You're Everything Asiahn - Like you Kem - Lonely Ledisi - What Kinda Love Is That Mike Phillips - Don't Ask My Neighbor Aston Grey Project - Love On Repeat Conya Doss - Falling Don't Rescue Me Danial Ceasar - Best Part Men At Large - Date Night End Of Show
Heat up your weekend with this wild playlist of the hottest Dancehall, Soca & Reggae riddims that will set fire to more than just your airwaves! Kick off the show with ‘Sweet You’ by Vershon from the Simple Ting Riddim! Things will really start to sizzle with Beenie Man, Orlando Octave, Potential Kidd & so many more! Get the party started with tracks like ‘Personal Freak’ by Star Youth! 00:00 - Mic Break 01:32 - Sweet You - Vershon 04:31 - Fuck Play - I Waata 07:40 - Brace & Katch - Zenny 10:49 - My Money - Beenie Man 14:16 - Personal Freak - Star Youth 17:05 - Mic Break 17:16 - Top Up - Orlando Octave 20:16 - Mad Mi So - Prince Swanny 22:40 - Nympho - Zerimar 26:03 - Birthday Gift - Zephy 28:07 - Clean - Shaddi De Dancer 31:10 - Mic Break 31:27 - Fila - I Max 33:28 - Bamboo - Squid, Infamous K 35:20 - Knock It - Chézy, Vänni 37:48 - Bounce - Danger 40:14 - Wa Money - Potential Kidd 42:20 - Mic Break 42:29 - Chook It - Trinidad Killa 44:51 - Wiggle & Jiggle - Boidingo 46:56 - Ryfle Shots - Fatah 49:31 - Share D People Man - Chennet D Man, Donell 52:03 - Roll Bamba - Melick 54:20 - Mic Break 54:37 - Bullet - Mr. Grill 57:09 - A Ya Ya - Nelly Cottoy 59:20 - Baigan - PlayBoy Gyasi 61:50 - Paw Patrol - Blama 65:08 - Push Bumpa - Maddzart 66:45 - Mic Break 66:59 - As A Man - Beenie Man 69:39 - Bad Inna Dance - HiKaliba 72:09 - Stick - Madd Anju 74:30 - Perfect Girl - Lyncs, Stephanie Hava 76:24 - Mic Break 77:20 - What Is To Be (Must Be) - Danny English 80:18 - Finish
How Much Should You Charge? Q: How many of you guys get stuck on the pricing? I totally get it. It’s always like, “Man, what do I charge? I’ve got this sweet core offer, what do I charge? Look at all this value… what do I charge for it?” As I'm Funnel Hacking the message and the offer, I'm also looking at price points. I'm looking to see: What’s everybody else charging? What price points have the successful sellers proved? Because… The path is already paved. You've just gotta follow it! FOLLOW THE YELLOW BRICK ROAD It’s like Dorothy and The Yellow Brick Road. You just follow the proven price points that people already buying and then... (I’ll tell you in a moment… keep reading). It's great… because a lot of the decisions are NOT even up to you. You just have to know your Red Ocean: Talk to sellers Get really intimate with the buyers ... And then, BAM! 80% of your decision making comes from other people. MY FRAMEWORK I look to see historical price points. I might see: $97 $147 Someone at $127 A cheapo who's afraid to charge money and has a lot of internal hangups... they only sell for $47 I had money hang-ups for a long time too. That's why my first product was $127. I was afraid to charge more money. You might find someone's who’s like, “Oh, I'm gonna be the $297 person. BUT... most people will be kinda in the mid-range, between $97-$127. I'm like, “Hmm... If I’m really cheap I won’t be able to spend much on ads and still cover my cost of goods.” You look at all the historical price points, and then if you can't be super cheap... *Be Really Expensive* You need to figure out: “How can to be premium?” For example: If there's only one guy selling at $297, then I want to go that little bit higher, “Hmm, what if I sell at $347?” ...Then I justify the premium price point by creating an offer If I can't be really cheap, I need to figure out how can over-deliver and out-deliver everybody else inside of that market WHY PREMIUM PRICE POINTS WORK… Not all industries are gonna have a mid-tier $1,000 offer, but that's very common in the info product model. There’ll be multiple price areas in different industries… so you need to check yours out. If you see a house for $1000 you probably shouldn't buy it, right? You know what I mean… There’s probably something wrong with it, right? So you need to see what the price categories are in your Red Ocean. What are the: Really high price point Medium price point Low price point Historical price points ... And then you can look to see how you can be just a little bit premium. For my business, I want the name. I want the reputation. I don’t want people saying, “ It's like only like $4 for the house. There’s gotta be a catch!” Because there's an interesting thing that happens with price, let me explain... THE $5,000 LAMBO Do you own a Lamborghini? I keep making fun of Lamborghini’s. I think they're super awesome. But... if it's NOT yours don't go take a picture and act like it is... that's all ;-) If you do own a Lamborghini, I think you're cool. I'm not making fun of them. Anyway, let's say that you want a super cool car. Say a Lamborghini. Or a Ferrari. I'm bad at cars. What's a cool car? A Batmobile, *Definitely* I'm NOT a car or a sports person at all. So let's say you go to a Lamborghini store and you're like, “I’ve been saving up for this Lamborghini forever. It is my dream!” You walk in, and the salesman is awesome and you go for a test drive: “Imagine what it'll be like taking your spouse out in this car…” The salesman is putting you into an emotional state of anticipation: What will it be like? How will people look at you? They’re playing with your identity. You start thinking, “Oh man, this is gonna be so cool. I can’t wait. This car is soooo me!” Subconsciously, that’s the game that’s going on... Just as you’re getting out your wallet to buy, the salesman comes over and says, “Dude, I got something so special for you. It's so awesome. We’ve decided that we will give this new Lamborghini to you for only $5,000.” What’s Your Reaction? Yeah. EXACTLY! “What's wrong with it?” Suddenly you start to feel different about the car. You're like, “Is this crappy? Is there an engine? What's wrong with this car? Am I just buying tires and a frame… What's going on?” BUYING AN EXPERIENCE I'm trying to help you understand that you do the same thing to your customers when you go too cheap on price. Stop going cheap, a lot of 'em don't want cheap. I don't want cheap when I buy certain things now. I'm like, “Give me *REAL* expensive. I want the best experience that I can get.” Your customer is buying an experience So when I look at different price ranges, if it's NOT the super obvious low thing, almost always I'm gonna go as expensive as possible and just add experiences into the offer. So as far as pricing models go, Man, beware of selling the $5,000 Lambo. l look at the price point and think, “Okay, I'm a little bit premium... great!” I don't wanna be the $5,000 Lambo. There's no identity status increase when someone buys a $5,000 Lambo. Everyone's gonna look at you and be like, “You're an idiot! What’s wrong with it?” A lot of people buy brands just so they can say, “Uh yeah, I bought this really cool car. It’s a Lambo.” It's not cool that you bought a car. It's cool that you bought a Lambo. People wanna be able to do that when they buy your products as part of reselling themselves post-purchase and selling others; so don't rob 'em of the experience. Price can actually be a BIG part of that status experience, but most people run to discounting price. SEE YOUR VALUE Because you’re an expert at what you do, you probably DON’T see the value of what you offer, and then you discount, discount, discount… *STOP* A guy came to do some work on our house. He said, “Man, I'm sorry we gotta fix this electrical outlet. It's gonna be $100.” I was like, “That's totally worth it to me. I have no idea how to do electrical work and will not die over $100, fix it for 100 bucks. You want $200? Sweet” You have to understand that your perception of price is NOT their perception of the value. That's a good one. Bam! Lemme say it again so it sinks in: Your perception of the price is NOT their perception of the value. That's the whole point. ...And when your natural knee-jerk reaction is to discount price because you're afraid, you're in your own head. You're valuing it from your side. That's NOT how your customer values it. I have no idea how to do a lot of handyman work. So I'll pay a lot of money so I don't even have to think about it. So charge MORE money. STATUS INCREASEHave you ever bought something that you're NOT really proud of buying? A lot of times it's because there wasn't a status increase included with the purchase… Maybe it was really cheap and you're like, “Yeah, I just went the cheapest option... I know…” You try and save face that way, (which is actually a way to increase your status too). You get MORE status increase when a person’s like, “I bought my dream car! Let me post pictures all over the place.” They want that status increase. Understand that that's how the game's actually played. What's the value to the other person? Value does not mean dollars. It doesn't. It means: Solved Problems Identity New Beliefs. ...It means buying the Lamborghini *full price* ;-) Boom! If you're just starting out, you're probably studying a lot. That's good! You're probably geeking out on all the strategies also, right? That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's also what I struggled with for a while until I learned the formula. So I created a special mastermind called an OfferMind to get you on track with the right offer, and more importantly, the right sales script to get it off the ground and sell it. Wanna come? They’re small groups on purpose so I can answer your direct questions in person for two straight days. You can hold your spot by going to offermind.com. Again, that's offermind.com.
“Some Girls” by the Rolling Stones By the time that “Some Girls” was released The Rolling Stones were a household name. This was their 14th British and 16th Studio album, and was both a commercial and critical hit. Many reviewers consider this the best album since "Exile on Main Street." Rock music was taking a back seat to punk rock and glam rock, and the late '70's was dominated by disco. “Some Girls” represents a return to Rock's roots, and focuses on the vibe of New York. We hope you enjoy this installment focused on the supergroup known as The Rolling Stones. “Just My Imagination” This is the Stones cover of the classic from the Temptations. “Beast of Burden” One of the hits from the album, “Beast of Burden” was written primarily by Keith Richards. The song is a bit autobiographical, referencing Richards struggle with drugs. “Shattered” This song reflects Mick Jagger's reflection on New York City. The lyrics were largely written in the back of a New York cab. “Far Away Eyes” Brian's favorite from this album. This song was inspired when Jagger and Richards rode through Bakersfield, California, listening to gospel music. It's fun to listen to Mick Jagger satirizing a southern accent. ENTERTAINMENT TRACK: “Shama Lama Ding Dong” by Lloyd Williams This song was from "Animal House," the inspiration for toga parties everywhere. STAFF PICKS: “Surrender” by Cheap Trick Released as a single in 1978, this was the first Cheap Trick single to land on the Billboard charts. Bruce shares that this teen anthem contrasts the generation gap between the WWII and Baby Boomer generation. “Love is Like Oxygen” by Sweet “You get too much, you get too high....” Rob loves this third and last top 10 hit for Sweet. The band was classified as a British glam rock band, but they show a lot more variety in this song. “Funky but Chic” by David Johansen After leaving the proto-punk group The New York Dolls, Johansen had a hit with this song, and Wayne shares he was actually better known as Buster Poindexter when he sang the single "Hot, hot, hot." “Baker Street” by Jerry Rafferty Brian wraps up staff picks with another often played ballad. This song hit the number 2 spot for 6 weeks on the Billboard chart. Rafferty had a 3 -year legal battle, during which time he was unable to perform. When he was in London he stayed with a friend who had a flat on Baker Street, and the song reflects that time. After this song was released, the sale of tenor saxophones increased dramatically - this is known as "The Baker Street Phenomenon." LAUGH TRACK: “King Tut” by Steve Martin We close out with this “Saturday Night Live” hit by Steve Martin, backed up by “the Toot Uncommons”.
Sweet YOU, This practice dives deep into yoga philosophy before tapping into the potential for subtlety in a FLOW practice. **SHIMMERY** So happy you are here. LOVE, Kelly love@samadhirush.com show-notes over at http://sunroseyoga.com/ This show is brought to you by the generous donations of students AND by Just Breathe, a complete pranayama course.