Podcasts about Red Ocean

Jeremy Au shares how venture capital evaluates startups, using examples from crypto confusion, post-WWII VC history, and power law returns. He explains why founders often misunderstand their market type, how tech repeats old cycles, and how VCs structure investments. Speaking practically, he highlights why founders must communicate clearly and how VC math rewards big winners and tolerates many losses. 1. Founders often believe in Blue Ocean, but many are in Red Oceans. Almost all founders think their idea is unique, but many just add features. 2. Red Ocean founders should expect slower, efficient growth. VCs advise Red Ocean founders to grow carefully, accept slower returns. 3. Blue Ocean founders must clearly explain their differentiation. VCs become jaded and need clear explanations to believe in new categories.  Watch, listen or read the full insight at https://www.bravesea.com/blog/vc-judgement-patterns Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

In this episode, we break down Blue Ocean vs. Red Ocean Strategy and how leaders can create uncontested markets instead of fighting for scraps. Featuring real-world examples from Tesla, Netflix, and Cirque du Soleil, this episode will challenge the way you think about leadership and business strategy.Host: Paul Falavolito Connect with me on your favorite social media platform. Now on Substack and Discord Free Leadership Resourceswww.paulfalavolito.comExclusive 7 Minute Leadership Merchlinktr.ee/paulfalavolitoBookstore:Get your copy on Amazon: https://bit.ly/48J8zFGGet your copy at Book Baby: https://bit.ly/3P8iFsUFor the best aviator sunglasses on the market, use the link below to get 10% off Flying Eyes. Discount Code: PFAVhttps://flyingeyesoptics.com/eyewear/?ref=2J4duW9yyI3hiwSubscribe and listen to all of my podcast shows:The 7 Minute Leadership Podcast 1 PAPA FOXTROT - General Aviation PodcastThe DailyPfav

Alan provides a new Thursday Thought episode. Alan shares 3 challenges with inventing in a crowded market segment - called a red ocean.  What makes your invention stand out from dozens of others? You must differentiate your invention - so consumers will buy.  Listen to learn 2 others challenges of red ocean marketplaces.  Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode. Website: www.alanbeckley.com

Ang Yuit, President Association of Small Medium Enterprises (ASME) discusses why SMEs are so important to Singapore's local economy and how smaller firms in the City State are facing a “red ocean” as foreign competitors with deep pockets and their own suppliers set up shop in Singapore. A new wave of Chinese investors tends to arrive with savvy technology tools like robotics and an intact supply chain. “Saturday Morning Show” Sit-Down Conversation host Glenn van Zutphen and co-host Neil Humphreys talk with Ang Yuit.See omnystudio.com/listener for privacy information.

The Bulletproof Dental Podcast Episode 385 TITLE: Blue Ocean Strategies VS Red Ocean Approaches HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION Peter Boulden and Craig discuss Blue Ocean Strategies in dentistry, contrasting them with Red Ocean approaches. They explore how dental practices can create new market opportunities rather than competing in saturated spaces. Key topics include video marketing, SEO strategies, site selection, and building successful practices through modern facilities, strong team culture, and exceptional patient experiences.  TAKEAWAYS Blue Ocean Strategies focus on creating new market spaces. Red Ocean Strategies involve competing in saturated markets. Marketing often fails due to lack of visibility, not quality. Video marketing is an underutilized tool in dentistry. Long tail keywords can significantly improve SEO results. Demographics and location play a crucial role in business success. Understanding patient fears can enhance marketing effectiveness. Personalized marketing messages resonate more with potential patients. Creating a non-traditional dental office environment can attract more patients. Patients often care more about the experience than dentists realize. Building a dental business requires a focus beyond just clinical skills. Internal referrals are a key indicator of practice success. A strong team culture is essential for attracting top talent. Effective communication within the team enhances overall practice efficiency. Continuous evolution and adaptation are necessary for long-term success. CHAPTERS 00:00 Understanding Blue Ocean Strategies 03:00 Marketing in a Red Ocean 06:01 The Power of Video Marketing 08:55 Long Tail Keywords and SEO Strategies 12:06 Demographics and Site Selection for Success 25:17 Identifying Dental Opportunities 32:09 Creating a Unique Dental Experience 39:02 Talent Acquisition in Dentistry 43:56 The Importance of Team Dynamics REFERENCES Bulletproof Summit Bulletproof Mastermind  

In this episode of the Predictable B2B Success podcast, host Vinay Koshy invites Alex Natskovich, the innovative head of MEV, a strategic partner in software development, to delve into the art of cultivating robust cross-functional collaboration in business organizations. Did you know companies boasting strong collaborative efforts are five times more successful in achieving their goals? Yet, many businesses find themselves hindered by silos and communication breakdowns, leading to missed opportunities and stifled growth. Alex shares his journey from being an engineer intrigued by business complexities to developing MEV, a company that excels by focusing on the "why" behind client needs. In this insightful conversation, Alex unpacks the three key dimensions he deems crucial for successful collaboration: people, process, and tools. Discover how MEV has become an essential ally for its clients by building trust through transparent communication, rigorous processes, and a deep understanding of client needs. Whether you're grappling with startup constraints or navigating the complex dynamics of large organizations, this episode offers valuable lessons on building a winning culture that transcends traditional business barriers, ensuring both parties thrive symbiotically. Tune in to explore how you can steer your organization toward sustainable success. Some areas we explore in this episode include: Cross-functional Collaboration Challenges: Discussion on the importance and challenges of maintaining effective cross-functional collaboration within large organizations.Starting MEV: Alex Natskovich talks about the origins and the driving principles behind creating MEV as a software strategic partner.Importance of Understanding Client Needs: The emphasis on understanding clients' deep needs to deliver successful software projects.Framework for Successful Collaboration: Alex describes a framework that involves people, processes, and tools to foster effective collaboration.Building and Managing Trust: The importance of building trust with clients to foster better collaboration and outcomes.Iterative Development and Metrics: The use of iterative development processes and key metrics to measure success in delivering software projects.Examples of Successful Client Projects: Anecdotes about client projects that had a surprising or significant impact.Quality Assurance in Fast-paced Environments: How MEV approaches quality assurance from the onset of a project.Growth Strategies in Competitive Markets: Insights on driving growth in a competitive Red Ocean market through experimentation and delivering client value.Under-acknowledged Aspects of Strategic Partnerships: Alex discusses aspects of client engagements that don't get much attention, such as cultural alignment and defining success criteria.And much, much more...

In this video, we break down how brand positioning directly impacts your customer acquisition costs (CPA). Learn the three critical categories of brand positioning, why being "the same as everyone else" is killing your profitability, and how to strategically position your brand to reduce marketing costs. This is essential knowledge for any business owner looking to scale profitably in today's competitive digital landscape.

In today's episode, Tara is live from Dubai with Miami based Travel & Real Estate personality Isabella Garofanelli to chat why Floridians should invest in Dubai, Dubai being a Red Ocean, how Dubai is not expensive at all, Dubai vs New York & MORE!Sign up to Lendlord through our exclusive link for FREE and get 40% off the premium subscription: https://lendlord.io/priced-to-sell?statId=660f06885141680346e43a01&utm_source=partner&utm_campaign=pricedtosell&utm_country=caCheck out Iron Shake for all your contracting & home improvement needs: https://ironshakeinc.com/Priced to Sell MERCH: https://mbhtv.com/collections/priced-to-sell

Are your skincare choices affecting your health? Discover the hidden dangers lurking in your skincare routine as we delve deep into the world of clean beauty with Trina Felber, founder of Primal Life Organics. In this enlightening episode of the Command Your Brand show, Trina shares her journey from kitchen experiments to creating a thriving skincare business. Learn how to detoxify your skincare regimen and understand the impact of toxins in personal care products. Find out how natural ingredients like Paracress can rejuvenate your skin and combat premature aging. Whether you're a beginner or a seasoned professional, this episode is packed with insights that will help you enhance the quality of your skincare routine and command your brand. Tune in to start your journey towards healthier skin and a healthier you. Don't forget to subscribe for more expert interviews and visit cleanbeautychecklist.com for exclusive resources. CHAPTERS: 00:00 - Introduction of Trina Felber 00:45 - Trina Felber's Journey to Clean Beauty Business 04:15 - Starting Your Own Skincare Business 06:32 - Red Ocean vs Blue Ocean Strategy 11:42 - Standing Out in the Skincare Industry 13:38 - Understanding Ingredients in Beauty Products 17:42 - Key Factors in Choosing Beauty Products 21:17 - How to Read Skincare Labels Effectively 23:30 - Benefits of Clean Products for Your Body 26:47 - Cost of Clean Skincare Products 34:04 - Recommended Skincare Products 37:40 - Finding Jennifer and Resources 38:37 - Importance of Skin Education 39:18 - Outro ________________________________________________________________________ ⇩ LOOKING TO COMMAND YOUR BRAND? ⇩ BOOK A CALL: With Our Team to See How We Can Help https://commandyourbrand.com/book-a-call/ BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon: https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15 ________________________________________________________________ DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!: APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509 SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be (also available Google Podcasts & wherever else podcasts are streamed _________________________________________________________________ ⇩ OTHER VIDEO PLATFORMS ⇩ ➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU _________________________________________________________________ ⇩ SOCIAL MEDIA ⇩ ➤ TWITTER: https://twitter.com/CYBmedia ➤ INSTAGRAM https://www.instagram.com/commandyourbrand ➤ FACEBOOK: https://www.facebook.com/commandyourbrand _________________________________________________________________ ➤ CONTACT: INFO@COMMANDYOURBRAND.COM

“Our philosophy is called get booked and Get Paid, and it's all about helping you get lead, sales, and clients by being a guest on other people's podcasts.”  Feeling stuck with your marketing strategies? Wondering if there's a faster path to a six-figure income?  Podcast guesting can be a powerful way to attract clients and elevate your brand, but only if you do it right. It's not about just gaining visibility, likes, and followers. There's a smarter approach: Get Booked & Get Paid. This method helps you land leads, sales, and clients by being a guest on other people's podcasts.  As a podcast guest, you're the interviewee, not the host. You don't need your own show—you just need to be ready to appear on others, bringing a clear and impactful message. By using the Get Booked & Get Paid strategy, you can earn over six figures.  It's not enough to simply get booked on podcasts; you also need to get paid. To do that, you'll want to tap into the wisdom of the new Get Booked & Get Paid book and attend the live, online workshop on October 4th and 5th.  Get Booked & Get Paid Live Online Event:  October 4th & 5th, 11 AM to 5 PM EST  For more details, email help@aaron.com.  Check out the new book, Get Booked & Get Paid, by Nicky Billou, Marc Von Musser, and Theresa Dugwell, available on Amazon.  Visit eCircleAcademy.com to schedule a success call with Nicky and take your practice to the next level.  Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of over 100 books, including Branding Small Business For Dummies, Double Your Income Doing What You Love, Canadian best-seller Chicken Soup for the Canadian Soul, and he co-authored the New York Times best-seller Chicken Soup for the Parent's Soul. Raymond's latest, co-authored book is The AI Millionaire's Path: Discover How ChatGPT‐Written Books Become Bestsellers and How They Can Make You a Millionaire Author!. www.Aaron.com

“Our philosophy is called get booked and Get Paid, and it's all about helping you get lead sales and clouds by being a guest on other people's podcasts.”Are you frustrated with your marketing strategies? Are you wondering if there's a better way; a way that can quickly earn you six figures of income?Podcast guesting is a way to attract more clients and boost your brand but not if you do it how most people do: getting visibility, likes and followers... There's a better way. Get booked and Get Paid. It's about helping you get lead sales and clients by being a guest on other people's podcasts.Podcast guesting means that you are the guest. You are the interviewee on the podcast. Not the host, so you don't need to have a podcast show. You go on shows when you're ready to go on shows. You bring a clear message and using the Get Booked & Get Paid methodology of how to speak, you can generate over six figures.It's not enough just to get booked on shows. You need to get paid after you get booked on shows, and for that you're going to need the wisdom in the new get Booked & Get Paid book and in the live, online workshop on October 4th and 5th.Get Booked & Get Paid live online event:11am to 5pm EST., October 4th and 5th.For more information, email help@aaron.com.You can find the new book, Get Booked & Get Paid, written by Nicky Billou, Marc Von Musser, and Theresa Dugwell on Amazon.Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

In der neuesten Folge von "Liebe Zeitarbeit" spreche ich über die Unterschiede zwischen Red Ocean und Blue Ocean Strategien in der Zeitarbeit. Bist du müde von ständigen Preiskämpfen und hohem Wettbewerbsdruck? Dann ist diese Episode genau das Richtige für dich!

Casual word games is a tough, tough category to compete in on mobile. Not only is it a very crowded red ocean, but casual games are notoriously hard to monetize effectively through IAPs, making user acquisition even more difficult than it already is in the post-IDFA world. That said, Funcraft is making it work in their favor, building a thriving, growing business with an expanding portfolio of games and with the ability to spend profitably, at scale, on user acquisition. With a small team of experienced industry veterans, investments in systems, processes, and analytics, as well as a second-to-none ad mediation stack, Funcraft is a great case study in how it is still possible to compete with the big guys — and win. To learn more about how Funcraft is making it work, your host Niko Vuori talks with Michael Martinez, Founder & CEO of Funcraft. Funcraft: https://www.funcraft.com/. You can find Michael Martinez on LinkedIn.This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details. If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

ในยุคที่ตลาด Agency ในไทยถือว่าเป็น Red Ocean ที่มีการแข่งขันที่สูง มีผู้เล่นมากมายในตลาดทั้งเอเจนซีข้ามชาติ เอเจนซีไทยระดับกลาง ไปจนถึงเอเจนซีขนาดเล็กที่ครองตลาด SMEอีก ทั้งยังมีการก้าวเข้ามาของ AI ที่ทำให้เกิดการ Disrupt ในวงการได้อย่างรวดเร็ว จนทำให้เกิดความสงสัยว่า "แล้วเอเจนซีที่เกิดใหม่ในตลาด จะสามารถอยู่อย่างไรให้รอดและชนะได้?" . ใน Mission To The Moon EP. นี้เราจะพาทุกท่านไปพูดคุย แกะมุมมองแนวคิดกับหนึ่งในเอเจนซี่การตลาดที่มีการเติบโตอย่างรวดเร็ว รวมถึงมีลูกค้าที่เป็นองค์กรระดับประเทศและเอเชียมากมาย กับคุณเบนจามิน ​เฮอร์เช่, General Manager จาก Primal Digital Agency ใน “มนุษย์ + AI” เมื่อโลกเปลี่ยนไป เอเจนซีจะปรับตัวอย่างไรให้ WIN | Mission To The Moon EP.2125 . . #Primal #การตลาด #missiontothemoon #missiontothemoonpodcast

This podcast interview focuses on the entrepreneurial journey to solve the non-trivial testing problems of some companies that we all blindly rely on . My guest is Harpreet Singh, Co-CEO of Launchable. Harpreet is an entrepreneur, innovator, developer, creative product leader, and seasoned DevOps leader who has dedicated his life to building new solutions for software teams. He's got extensive product marketing & Product management experience at Sun Microsystems.  Then helped CloudBees find product market fit and create a business based on OSS that scaled to multi-millions in ARR. Then moved to Atlassian where be became the GM for Atlassian Bitbucket, where he helped set the blueprint of what became the strategy at Atlassian to embrace DevOps tools in the market. In September 2019 he co-founded Launchable and shares the CEO role.   Their mission: Help dev teams launch fearlessly. Their point of view: 80% of software tests are pointless. We'll help you see the 20% that matters most. And this inspired me, and hence I invited Harpreet to my podcast. We explore what's broken around software testing these days. Harpreet provides his vision of how to address this. He elaborates on the journey of building an AI-powered software delivery platform and shares his most valuable go-to-market lessons - particularly why he didn't opt for a product-led growth motion and how he avoided getting stuck in red oceans. Last but not least, he shares his advice to peer SaaS CEOs on scaling their businesses while staying true to their core mission. Here's one of his quotes I spent a year and a half at Atlassian. They are the Gurus of product lead growth. So I got to see that close enough. And I came in and said we should probably do this. And I came to the realization that it's not one size fits all. Different teams have different needs, and the kinds we are serving have very different needs, then this product led growth. During this interview, you will learn four things: His lessons on how to simplify customer communication so it resonates optimally.  His advise on how to go beyond the obvious and find the biggest possible problem to solve for your ideal customers. How to choose your Go-to-Market model and what specifics to look for  How he landed BMW as one of his early customers and what that taught him. For more information about the guest from this week: Harpreet Singh Website: Launchable Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Standing Out in Sales: "How do I make my offering so outstanding that they have to get back to me?...I always say be bold, be brave, be memorable."- Rob Swymer Join host Carol Schultz and guest Rob Swymer in another enlightening episode of 'Authentically Successful: After Hours' as they tackle the pervasive problem of email and LinkedIn spam in sales outreach. Drawing on their extensive experience, they explore the evolution of sales strategies, dissecting the influence of automation and technology. From distinguishing red ocean versus blue ocean approaches to navigating a saturated marketplace, they offer invaluable insights into modern sales tactics. Discover the significance of human connection amidst tech-driven dynamics as we delve into the complexities of contemporary sales. Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, Twitter, and YouTube. Find more information about our cohost Rob Swymer and his company at Rob Swymer, Linkedin, Facebook, and Instagram. And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

About Jane Chung HoffackerJane Chung Hoffacker, an Emmy Award-winning producer for the acclaimed "Arcane" series based on League of Legends, is an incredibly accomplished jack-of-all-trades. She graduated from the Wharton School of Business with a degree in economics and then went on to get another degree in Game Design. She's worked on everything from indy games to huge IPs like League of Legends and Guitar Hero. As CEO and Co-Founder of Incredible Dream Studios, she has channeled her passion into creating a game studio dedicated to bringing together communities through shared adventures. She's an inspiration to me and I've waited a long time to have this conversation!In this episode of "Think Like A Game Designer," we discuss the art of developing intellectual properties, thinking like you're in a writer's room, founding an animation studio, and exploring the concepts of "Red Ocean" and "Blue Ocean" strategies. Get ready for an episode brimming with insights—you're about to fill your notebook from the first page to the last! Get full access to Think Like A Game Designer at justingarydesign.substack.com/subscribe

The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent.In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1 appointments. She discusses the unique concept of StyldLife, the challenges and opportunities she encountered during the COVID-19 pandemic, and how the platform has evolved to cater to various needs beyond its initial scope. Listen and learn in this episode!Key takeaways from this episode:Be open to new opportunities and constantly look for areas to grow and expand the business.Embrace word-of-mouth marketing and consider the impact of current events on the business to adapt and grow.Listen and learn from others to gain valuable insights and perspectives.Utilize platforms like TikTok for marketing and communication to reach new audiences.Recommended Tools/App:Slack: https://slack.com/ Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software Recommended Podcast/Audiobook:Cutting for Stone by Abraham Verghese: https://www.audible.com/pd/Cutting-for-Stone-Audiobook/B002V0K23M Today's Guest: Julie Floyd, Founder and CEO of StyldLife is a confident and independent woman who realized the importance of trusting her own instincts. She helps aspiring business professionals and students find their confidence by preparing them for the professional workplace and new settings. Connect and learn more about Julie and StyldLife:LinkedIn: https://www.linkedin.com/in/julie-floyd-9706a928/ Email: jfloyd@styldlife.com Website: https://www.styldlife.com/ This episode's sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it's highly-profitable upsell funnels have already made half-a-billion dollars (that's BILLION with a “B”!) in additional revenue for their users! Don't miss out on another dollar in free upsells. Learn more here: OneClickUpsell Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more, click here: upgrowthcommerce.com/grow

太阳马戏团曾经是著名的蓝海战略的标杆案例，它成功避开了传统马戏团竞争激烈的“红海”，转而开辟一个无人竞争的“蓝海”全新市场空间，成为各大商学院与公司策略团队经常研究的商业案例。那么在TikTok的时代，太阳马戏团应该如何再次发力找到“新蓝海”呢？在最新一期的“柠檬变成柠檬水”播客里，主持人俞骅与Poy Zhong探讨了太阳马戏团如何吸引年轻一代观众走进剧场，让其品牌永葆青春，永远有魅力。欢迎收听！请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page!

Episode 41 Summary The Operators discuss the topic of competition and how entrepreneurs think about their competitors. They explore the importance of understanding the competitive landscape and share their thoughts on spending time and energy on competitors. The conversation also touches on the concept of red ocean industries and the benefits of being in a growing category. The Operators emphasize the need to focus on running your own race and the dangers of imitating competitors without understanding their context. They also discuss the timing of expanding into new markets and the challenges of measuring success. The episode concludes with insights on learning from aspirational competitors and the importance of taking big swings in business. Chapters 00:56 Thinking About Competition 07:51 Competition in Red Ocean Industries 09:24 Learning from Competitors 11:41 Competing in Growing Categories 15:49 Share of Wallet and Running Your Own Race 20:14 Avoiding the Trap of Imitation 23:46 Understanding Competitors' Strategies 28:31 Competitors as a Tailwind 32:20 Disruptive Growth and Timing 36:50 Expanding into New Markets 38:43 Specialization and Omni-Channel Approach 43:11 The Challenge of Measuring Success 45:41 The Importance of Product Innovation 49:35 The Combination of Competitive Advantages 54:05 Learning from Aspirational Competitors 56:36 Paid Ads and Focusing on A-Plus Projects 59:02 Avoiding Busyness and Taking Big Swings Operators Exclusive Slack:https://join.slack.com/t/9operators/s... In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

Summary In this episode of That Annuity Show, Bobby Samuelson, President of Life Innovators, discusses the current state of the annuity market and the challenges and opportunities it presents. He highlights the entry of new companies into the market and the different strategies they employ. Bobby also discusses the role of proprietary indices in annuities and the need for innovation in product development. He emphasizes the importance of technology in enabling advisors to tell the annuity story more effectively. Overall, Bobby provides insights into the changing dynamics of the annuity market and the evolving expectations of customers. Takeaways New companies are entering the annuity market, with many focusing on multi-year guarantee annuities (MYGAs) as an entry point. The annuity market is highly competitive, and companies need to differentiate themselves through innovation in product development. Proprietary indices have played a significant role in the annuity market, but there is a need for more innovation and a focus on the underlying product structure. The annuity market faces challenges in attracting and retaining customers, and companies need to adapt to changing customer expectations and preferences. Technology can play a crucial role in enabling advisors to sell annuities more effectively and reach new markets. Chapters 00:00 Introduction and Focus of Bobby Samuelson 03:45 New Entrants in the Annuity Market 07:43 Competition and Innovation in the Annuity Market 13:42 The Role of Proprietary Indices in Annuities 20:31 Challenges and Opportunities in the Annuity Market 27:12 Changing Customer Expectations in the Annuity Market 30:44 The Role of Technology in the Annuity Market 35:37 Conclusion and Closing Remarks Paul Tyler (00:03.644) Hi, this is Paul Tyler and welcome to another episode of That Annuity Show. Tisa, good to see you. Tisa Rabun-Marshall (00:09.89) Good to see you, Paul. Good morning, everyone. Paul Tyler (00:11.708) Yeah, we're having a lot of fun at work these days.  Paul Tyler (00:29.411) Ramsey Atlanta is like, I don't want to know. I'm not sure I want to know what Atlanta is like. Ramsey Smith (00:32.292) It's sunny. It's chilly, but it is bright sunny day. Can't complain. Paul Tyler (00:36.464) Okay. All right. Bobby, hey, listen, first of all, thanks for coming back. It's always good, you know, when guests, we have guests on once and they say yes to coming back. It's been a couple years, but we are lucky and fortunate to have Bobby Samuelson, President of Life Innovators, on our show. And Bobby, hey, just tell, it brings up the speed, you know, tell us, you know, what's your focus these days? Bobby (00:36.797) Same in Charlotte. Bobby (00:50.781) See you back. Bobby (01:02.789) Yeah, sure. So I've been doing, um, obviously worked at midlife Bright House for a few years. Less than 2017 started up a newsletter that I actually had done prior to going to Bright House. So I still do that called the life product review. That's, you know, three to 4,000 words every week on what's going on in the life insurance side of the world. Um, and then we also started up an annuity product development company. And so basically we serve as an outsourced chief product officer to small and midsize insurance companies. And so a lot of these newer entrants getting into the space. can't hire product talent, can't find product talent. And so they use us as their chief product officer effectively. And then we've also picked up, I'd say a few kind of insurance companies that are either doing other types of products and want to get into annuities or maybe are already doing annuities, but haven't done for example, an FIA or a RYLA or even a VA and they hire us to help them build those products. And then along the way with that, we kind of realized that wait a second, we're doing, you know the life product review, can we do something? on kind of what's going on in the competitive landscape on the annuity side of the world. And so we started a newsletter called the annuity edge. And that is basically a weekly digest of, you know, everything going on in the competitive side of the annuity world. And so we, we scan, we look at all the filings that come through the States and the compact, we look at all the stuff that comes through competitive scan. We look at stuff that comes through, you know, the various rate providers, plus the conversations we have with carriers. And we basically write all that up and sort of a, a narrative kind of format to try to tell the story of. What's going on every week in annuities. And, you know, look, we've had, we've had plenty to write about. Like there's tons of stuff having, it feels like every week there's something going on. New products, significant rate changes. We usually do like a market update every week because the rates have been changing so much. We also run every week a weekly index spotlight. So we go on and take, you know, there's 180, uh, engineered indexes. That's what we call them engineered indexes in the market. We take one every week and sort of dissect it. Talk about. why it worked well over a certain period of time, why it probably didn't work well in 2022, how it looks like the index is calibrated kind of going forward, and try to again, kind of tell the story. And so in our view, there's so many places in annuities where you can get rates, and there's places where you can get, you know, flyers, and there's places where you can get kind of raw materials, but our job is to craft all that into a story so that people can sort of digest it. And so we got six people on the Life Innovators team, we all kind of chip in different. Bobby (03:22.221) sections of the annuity edge. So I'd say most of what we've been working on these days, besides just product development, it's just cranking out that annuity edge, two or 3000 words every week on what's going on in the, in the, in the annuity market. And it's been, like I said, no shortage of things to write about. In fact, Nassau is going to be featured in next week's edition. The new income writer you guys released. Yes, we were just ripping it apart yesterday and we're going to write a little bit. So I'll probably, I'll send you a little draft before you, before we release that. So. Paul Tyler (03:45.44) Good. Paul Tyler (03:49.672) Oh, oh, tremendous. Well, yeah, first of all, thank you. And we, you know, we talk a little bit about the launch and kind of where this is headed. I'll lead off because wow, are there a lot of threads to pull in what you just talked about, but let's sort of talk about MyGa's new entrance. Like if I just stuck there, you know, and kind of look back at 2023. Man, do we have a lot of new entrants coming in here. I think, no, I think my guess, and it's not just about my guess, I think this was an easy entry point for new companies. You think we're going to see new names, a lot of new names this year, or will we see those new names now expanding into the FIA space? Bobby (04:15.31) Oh yeah. Bobby (04:31.973) Yeah, both. Um, you know, when we talk to companies that are not in our business, that are looking to get in our business, I'd say there's, you know, two or three different playbooks that they're all kind of executing on. Some of them are, are more asset oriented. Some are more operational oriented. They actually really want to run an insurance company. They like the insurance company economics, which, which makes sense to others are more liability oriented, they're trying to figure out, okay, if I take these assets on, for example, you know, longevity, mortality, morbidity, sort of the health. metrics side of the world, or even interest rate risk. Um, maybe they think they can do better with it. And so every, every new entrance has sort of a different angle on, on what they want to do in the insurance space. But for most of these companies, MYGAs is sort of seen as the natural entry point. And it's just such a commoditized market. If you come in with a hot rate, no one's going to, you know, people don't need to have like a 30 year relationship with an insurance company to sell a MYGAs product. You can kind of get in, sell a MYGAs, um, you know, call it a day. And so I think that's, that's. Ramsey Smith (05:26.348) Hmm. Bobby (05:30.481) the appeal of the market. I think it's also the danger of the market because it is so commoditized. So some of these companies have a hot rate and then all of a sudden it can flip to the other direction. And they end up kind of feeling the case usurped by other companies that get in the space. And so every company doesn't say most companies don't view my guy as their permanent strategy. They view it to your point as sort of like, get in, get the new business operations and tech kind of get the skids greased on that. And then once we get the get, get our Business sorted out, then we can start to pivot over to the real prize, which is, which is FIA and there's a variety of reasons why companies view that as the real prize. Uh, that pivot is really, really hard. So the joke that I make to insurance companies when they ask me about sort of how long do we need to wait until we go sell FIA, I said, well, listen, let me give you an example. So I can go out to this track in the school across the street from my house and I can, and I can run a 400. Okay. And you can run a 402. Okay. Neither of us are going to be in the Olympics. So even though we're doing the same activity as Olympians, we're not doing it to the same degree. So if you want to make the jump from my get an FAA, that's like you go into the track, my gets going to the track and running a pretty quick lab, selling up, you know, $8 billion a year of FIA is like being in the Olympics. And so every company comes in and says, Oh, well, we'll just going to do some my, and then we're going to sell a billion dollars of FAA. And it's like, yeah, that's like literally me going to the track and then trying out for the Olympics. Like that is a much harder, longer process. You know, then people think, so I think there is a little bit of realism now in the market on how hard it is to make that pivot from my God to FIA. That being said, when we get calls every week or an hour week, every month from some company that's either not in this business or it's kind of parallel ancillary to this business, looking to get into the space, buying a shell company, you know, buying one of the many companies that are on the block right now. And so I do think we will see more entrance getting in. Um, and I think that's generally a good thing. I mean, annuities are. Effectively a financial product. So more companies in more competitive rates, more competitive environments, probably pretty good for customers. Is it going to be great for all these companies and their own economics? That's to some degree a separate question. Like I think, I think the jury is still out on whether or not it's this playbook can be repeated over and over and over again, but, but there are plenty of companies out there trying to give it a shot and I think, I don't think that's going to change anytime soon. Ramsey Smith (07:43.616) So let me ask you this, and I've had the similar observation. I mean, my view is that the annuity market, MYGAs and FIAs, it's a pretty established market. It's very competitive. Leadership in the market sort of rotates as different companies decide they really wanna focus on it. So in some ways, it's a vibrant market, especially in the last couple of years, but it's, I guess, in sort of blue ocean, red ocean terms. Bobby (08:13.281) Yeah, it's red. Yeah. Ramsey Smith (08:13.32) Right? It's a place where there's already a lot of people. Yeah, it's very red. So I've been surprised as I talked to sort of aspirational players, I've been surprised at how many of them want to jump into this space. And I'm just wondering why you think that is, why they aren't looking for greener pastures. Bobby (08:33.957) think there's an established playbook, honestly set down by a theme that this can work. And by the way, I think NASAL is becoming another kind of proof point of if you stick with it long enough and you kind of are consistent enough, you can build a real franchise, you know, in this space, even though to your point, Ramsey, it's total red ocean. And so what I hear a lot of times, and this is kind of a joke, but it's not really a joke, is every time we talk to one of these guys and maybe you have the same experience. Ramsey Smith (08:44.405) Yeah. Bobby (09:00.945) They all say, well, yeah, but we do a great job managing assets. We're kind of better than everybody else and we've got some special stuff. And so there is, I think there's also a little bit of this. Maybe you call it arrogance, maybe call it optimism. Maybe you call it, you know, realist them that they've had a great track record. Some of these, especially as asset managers come in and sort of say, yeah, but we've got the secret sauce and our secret sauce works really well with, you know, annuity liability, uh, structures. And so, you know, we've got the raw materials and what we really need to do is just kind of package it up and cook the meal. And then everybody, all the diners are going to love it. And I think, and so I think everybody kind of has a view that they've got some sort of special ingredient that they're going to sprinkle into the, to the meal to make it work, but to your point, I mean, it's very much red ocean and that's why we, I try to communicate that to all of our prospective clients that this is really, really hard. And a lot of times I feel like I'm kind of the guy raining on everybody's parade in this conversation because everyone gets excited about the opportunity to be the next to theme. And my point is, yeah, but a theme was here 10 years before you were, and the world looked completely different back then replicating that playbook is going to take another 10 years. And so don't expect to show up and have success overnight. And by the way, you say you have special sauce. Everyone I talked to says they have special sauce. If they didn't think they had special sauce, they wouldn't be buying a life insurance company and trying to get into the space, because to your point, it is heavily commoditized. Ramsey Smith (10:13.862) Mm. Bobby (10:19.497) Over time, we'll find out who really has the right playbook. And by the way, I think it's a lot more than what most of these asset managers and private equity firms think they think we've got great raw materials, we're going to cook a great meal. Well, in order to do that, you've got to have a great chef. And what that means, and you know, Paul, from your vantage point is you got to have great distribution relationships. You've got to have compelling product. You've got to have a great marketing story. You've got to have great systems and processes. Your new business needs to be flawless. Your agent portal needs to be good. Your client portal needs to be good. There's branding. corporate story ratings. Like when you really think about it, yes, ingredients are a big piece of the puzzle, but the actual construction of the meal is where a lot of these firms, I think, kind of miss the importance of that. And so they come in thinking, well, I've got great raw ingredients. I'm going to be, even though it's Red Ocean, I'll make it work. Not realizing I've got to assemble a team to make this work. And that's where I think the jury's still out on some of these firms is do they have the staying power so that over the next 10 years, they'll figure out how to really come in. Kind of build that persistent business. Some will and some won't. And by the way, I mean, we've seen some fantastic examples of where this has worked recently. Like I would throw a speed out there. A speed is a great example of a company that kind of came out of nowhere and has built a brand and has fantastic processes, like they're sticking around very clearly. Um, I'd say, you know, I've Dex this is sort of showing signs of that too. Other firms are much more transactional and those are different paths, right? Those are different. They're making different choices. Paul Tyler (11:22.761) Yeah. Bobby (11:44.061) I think we're going to see that again, play out over the next few years and how that, how that stuff works out. Paul Tyler (11:49.784) Yeah, I've heard really good things about the speed of what Lew's doing there. I think it's a real interesting company. I think I saw it in some of our stats. I think they did like two billion dollars of sales or something last year. It's impressive. Yeah, Bobby, thanks for the high praise. It's hard. This business is a... It's a hard business. Now, I've had the opportunity to do this twice. Once with F&G when we rebrand, bought it from Old Mutual, took it to a certain point. team there has done a spectacular job taking it to the next level. Got the opportunity with TISA to do it a second time. And I think to your point, where are you starting from and when are you starting from it? Right? Like the starting point with F&G, you know, in 2011 was very different than, you know, Phoenix in 2016. And the market's changed, right? The distribution environment has changed. The product has changed a lot. Bobby (12:21.201) Yeah, they have. Paul Tyler (12:48.156) I do think the one thing that, you know, what remains constant, that's always a good opportunity, is to your point, it's persistence and consistency is incredibly valuable in this marketplace. Big splash, high rates, yeah. So, if we shift gears to product, maybe for a few minutes, you mentioned your focus on proprietary indices are a lot. We have a lot. We have quite a few in Bobby (13:00.217) Yep. Yeah, I completely agree. Paul Tyler (13:18.108) I would say the bloom came off the rose in the pandemic when we saw incredibly high volatility and then we started to see high rates, which allowed companies, yes, on the MYGAs side to offer high rates, but then also on the FII side, all of a sudden we could offer much higher participation rates on conventional indices like the S&P 500. Where are we headed this year? Bobby (13:42.349) Yeah, we, uh, we, as a firm draw a distinction between product development and index development. And those are two totally different things. Um, and so we, as a firm don't do much in the index space. We, we write about them. We watch them, but when our clients say, Hey, what indexes do you guys like? We go, we don't, whoa, whoa. That's not our business. You can put any index you want to into your FIA. And if you pick one that is optimized for back tests and is not going to work well in the future, that's. Kind of on you, right? We're not, we're not. So, so I think from our point of view, we're trying to be more agnostic. Unfortunately, I think a lot of people were not agnostic. I think there was a big story coming in really 2015 and kind of beyond, maybe even going back to 2012, this, this narrative that these indexes were going to completely change the economics of the product, illustrations, you know, kind of seemed to back that up when you got FIAs illustrating the top FIA right now illustrates at 33%. So when you think about a, a principal protected non-registered product, yes, that's real Ramsey. non-registered product illustrating at 33% returns. That is telling, we are very far away at that point from the traditional FIA story of downside protection, upside potential fixed income alternative. We have now stretched somewhere deep into this idea that FIA can be an equity replacement with no risk. And I think the FIA world effectively levered up on that concept. because of the illustration regulations and because of all the money to be made in those indexes and because advisors were looking for a new story to tell. There was a lot of reason. It wasn't just one cause where all these calls kind of lined up. And of course the banks and asset managers are more than happy to, to supply what is effectively an infinite number of indexes into the market. I mean, the joke I always make on stage is we've got 180 there in FIA and IUL products, what is the possible number of indexes that could be made? And the answer is what's infinite. You can create an infinite number of indexes. And so this is just a very small subset. The subset, by the way, that illustrates well and the back test well, and that, and that carriers felt like had a good enough story to put in there, put in their products. So I think, I think we as an industry levered up really hard on that. Um, and it worked great in a low rate environment because you could show the high par rates, even though people didn't realize, yeah, you get a higher par rate on an index that has very low intrinsic equity participation. And so the effective result is actually very similar to if you just got a true par rate on the S and P, but it was sort of gussied up and other, you know, the fixed income sleeve was adding some. Bobby (16:06.565) some alpha on the illustration. Like you kind of, your Sharpe ratio looks really high on these things. So anyway, we levered up on that. Yeah. 2020 was an issue for sure, but most indexes were actually positive in 2020. So at least, at least they sort of showed, okay, not compared to the West, where the S and P was, but they sort of showed, okay, 2022 to me was the year where everything sort of fell apart because all these indexes, most of them had pushed into long duration, fixed income that got crushed and then the equity component crap got crushed, you know, 21 comes around S and P has an amazing year. I'm sorry. Tisa Rabun-Marshall (16:17.422) Thank you. Bobby (16:35.729) 2023 comes around, S&P has an amazing year, but these indexes lag. Why is that? Well, because the way that it happened was you had a few stocks in the S&P that drove the return and a lot of these indexes were either multi-asset indexes or calibrated towards low volatility or maybe even equal market cap weighted exposure to equities, but that didn't work in 23. And, and at the same time we had rates going up for most of the year and most of them were allocated there and so they get crushed and so to me, 23, 23 is actually the year of like disillusionment. 2022 is everything went down and so did these indexes. Oh, well, 2023 is like. Wait a second. You know, we were supposed to have a great year this year and we didn't. Why, why did that happen? So what I've seen this year is all the, all the banks and as a managers have been coming out with kind of next generation concepts that don't use long duration fixed income and have higher volatility targets or use volatility overlays for their, I mean, sorry, use the duration overlays for the fixed income sleep. Like they're trying to sort of, or they just get out of fixed income all together and just use cash. They're trying to sort of say, it's sort of like when my kids don't apologize, even though they're effectively apologizing. Okay. So it's like an effective apology of saying, we're sorry for all this stuff we gave you in the past, we're going to fix it in the future with this new variant, solving the problem of 2023 or 2022, you know, for 2024 and beyond. Okay. Well, that just means there's gonna be new problems that these new indexes aren't contemplating that will show up in the future. And so from a product standpoint, you know, if you were to say what, you know, what was innovative over the last 10 years, so much of it revolved around those indexes. And That I think what we're seeing is that was not innovation that was reshuffling and creating new trade-offs that now are showing their teeth. And people are going to your point, Paul, like, well, why don't I just go back to the simple stuff like SMP 500 or like you guys have a NASDAQ sleeve, like why not just go back to a NASDAQ. Let's go back to the basics. And what's interesting is for a lot of the new indexes that we track, a lot of those indexes are going back to simpler structures. I was looking at one yesterday that. The old version of it used to be sort of a long duration fixed income equity allocation. Now it's just pure equities and cash. So effectively all it is just a par rate on the S and P 500 stylized as an excess return index with a decrement on it as something different. Well, all that is, it's just exposure to the S and P with potentially a slightly more stable, you know, par rates. And so anyway, that being said, like. Ramsey Smith (18:40.512) Mm-hmm. Bobby (18:53.573) I think that's not innovation. I think where we need to go as an industry is, okay, what does the chassis of the future look like? And I think that's where it's really, really hard. So one of the things we tell customers, our name is Life Innovators. Theoretically, that means we should do innovative stuff. We have built some really innovative products. They have had trouble selling in the market because at the end of the day, most people who sell annuities just want to drop a ticket and move on. They don't want to explain, they don't want to learn something new, they don't want to go figure out a new story, they just want to do what they've been doing and drop the ticket and move on. So I think... Part of the reason indexes were so attractive as an innovation substitute was it didn't require the advisors to change their story at all. But real innovation requires a little bit of work. And so I think where's the blue ocean kind of back to your comment, Ramsey, like it is an innovative products, but the challenge in our business is agents and IMOs don't want innovative products. They say they do, but they're actually don't because it messes with the system and the system works really well. And so. You know, like give me innovation on the very fine little edges. Give me innovation that makes it illustrate better. Give me innovation that pays me more comp, but don't give me innovation that actually forces me to change my story and educate advisors because that takes time, energy and effort, and I'd rather just keep dropping tickets and move on. And I think that's a little bit of the challenge here is like the blue ocean's hard to get because everybody's making so much money in the red ocean and they don't really want to go shift over to the new stuff. So that's a little bit of where I think we're at a break point is like we, the world has changed. Our products need to change too. That is not just index development, it's product development. And yet that's the hardest thing, frankly, this industry has to do. And it takes a long time for that to work. Ramsey Smith (20:31.784) Yeah, you know, I think that, sorry, Tisa, let me just, I wanna, I'll come back. But this, in my view, this ultimately mirrors some of the same things you see in the mutual fund industry, right? Like, you know, active versus passive, versus passive funds, thematic funds. At the end of the day, like, the storytelling part of it is just part of the ethos of... Tisa Rabun-Marshall (20:32.063) Yep. Tisa Rabun-Marshall (20:36.462) Sure. Ramsey Smith (20:58.844) of personal finance, I would argue even institutional at times, certainly personal finance. And so I think that, I think it's not unique to this industry. I think you see it sort of, you know, across the board. I would ask, you know, so what do some of these, what do some of these chassis of the future look like? So what is it that, what are some of the things you suggested that you think are a better solution but are a little bit early because people need to... Because the people that sell them need to better understand how they work. Bobby (21:30.277) Yeah, great question. And by the way, I completely agree. I love the active versus passive analogy for engineered indexes versus like the S and P 500. And I actually make the joke that these engineered indexes aren't even active. They're algorithmic, right? You set them up and then you're hands off. So at least with an active manager, they can change their strategy along the way, as long as they stay within the fund mandate, but these indexes, like you set it up in 2011 or 2012, you can't go in and change the index rules. You got to create a new version of it, but you can't go in and like, Ramsey Smith (21:39.132) Yeah. Bobby (22:00.005) So it's sort of, it's almost like a different category, but I totally agree. It's it's we've got ebbs and flows on that product chassis, you know, they're tricky because we have these defined categories in the industry. So let me give you one that I think is kind of interesting that we've seen more of, uh, this sort of idea that you can do is across between a my go and an FIA. And this idea of like a, we, we haven't got a good analogy on this. Everyone's calling a mafia, right? Like a multi-year FIA, multi-year guarantee FIA, make FIA. No one knows what to call it. Ramsey Smith (22:06.613) Yeah. Ramsey Smith (22:27.649) Alright. Bobby (22:28.297) But if you think about it, it's a logical concept. So for example, what is a my go? My go is a marketing term for a fixed deferred annuity with guarantee option periods. Okay, well, what do you call an FIA product that has, for example, a five year or seven year or even a 10 year guarantee on the cap level? That's a my go. It's a multi-year guarantee annuity. We're just guaranteeing the cap. We're not guaranteeing a return, we're guaranteeing the cap. So that's an interesting concept. You can't do that when interest rates are super low, the yield isn't there for it. With. Tisa Rabun-Marshall (22:28.462) Thanks for watching! Ramsey Smith (22:48.748) Hmm. Bobby (22:56.133) The current environment, you can get away with that. We see more and more companies doing things like that or combining sort of base guarantees with some sort of guaranteed index exposure on top. American Life has done this, Ibexas has done this. We feel the companies out there that have kind of done this. That's a category that sort of fits between. On the variable side, think about like a contingent deferred annuity. CDAs have been the next big thing for years. And there's all the logic in the world for why CDAs make sense, right? You can have separately managed accounts when you can layer a guarantee on top of it. Like if you describe that to an RAA, they would all say, I'd rather have a CDA than to talk about variable annuities. And yet CDAs never go anywhere because it's a change in process. There are some new rules built around it. Like, and people don't ultimately want to make the, yes, you're going to say something. Ramsey Smith (23:43.268) Oh, well, I'm going to say that that's a battle over who owns the assets. Right. So if it's a, if it's a CDA, then the RRA keeps the assets. If, if it's not a CDA, then the carrier has the assets and, you know, just. Yeah. So this chair has company does. And so, and, and my, you know, my only, I like conceptually, I like the CDA, but from a risk management perspective, I mean, you're, you're selling, you're just selling pure tail risk. Right. And, and, and so. Bobby (23:47.288) Yeah. Bobby (23:53.921) Insurance company, yeah, totally agree. Ramsey Smith (24:12.454) I like it less from a risk management perspective. Just my two cents. Bobby (24:14.777) It's, you know, it's interesting. We have a client who's done, yeah, we've done clients who've done CDA or has done a CDA and I say, if you do it right, the pricing actually looks a lot like a VA. It's not, it's not, it's not as much of a crop. There's not as much of just tail as you think, cause you can actually set up some structures on the, on the fund. Um, and, and also if he has a lot of cross-pollination between like the M&E, the fund expenses and the rider fee, whereas you have to be very explicit with that on the CDA. But to your point, it's a different structure. It's a different owner. It's kind of a different ownership mentality. Ramsey Smith (24:28.529) Yeah. Ramsey Smith (24:37.347) Yeah. Bobby (24:42.673) So I say that's one, you know, RYLA versus VA, we're seeing blurred lines there too, like equitable, huge in the RYLA space, where they are now adding RYLA funds to some of their traditional VA contracts. Like, again, why do we have a separate category for RYLA? Really all that is just a subset of variable annuities. So those are the sorts of things there. And then on the income side, you've got all these ideas of like, how do you get work-side income type products? How do you get sort of the built-in defined income features inside of group plans? Like... That whole world is trying to get traction. There's all sorts of issues there. I'll give you one that's personal for me. We built an FIA product that effectively has a lot of the characteristics of a RYLA, but it's a non-registered product. And so it's an FIA that allows you to have downside exposure without piercing principle. We call it a FYLA, right? It's kind of a joke, because it's not really a category either, but it's somewhere between an FIA and a RYLA. There's no trade-offs. Paul Tyler (25:33.088) Hmm. Bobby (25:37.893) So if you're a producer and you want to sell, you know, 0% floors, just like a normal FIA, you can do it. If you want to have negative floors, you can have access. So it's a technological advancement in that it gives you all the features and benefits of an FIA with some of the features and benefits of a RYLA with no trade-offs. And yet people are choking on the fact that it's just a little bit slightly different than a normal FIA product. And it's like, Yes, but it gives you this ability to have these annual reviews with clients where you can talk about risk appetite and you can allow, you know, clients who've had great gains can put some of that at risk, get way more upside and allows you to look more and more like equities over time. Like it opens up this incredible conversation from a planning standpoint customers and in terms of real returns, we have two academic papers showing that these outperform FIAs all day every day because of the larger risk exposure does not matter. Agents who get it love it. Most agents are like it, this, this is a little bit different. Ramsey Smith (26:11.052) Mm-hmm. Bobby (26:33.853) And I'm a busy over here selling like my normal FIA with this, you know, index that I like talking about. And so like, don't, don't bother me with any different. I'm, I'm busy. I'm happy to do what I'm doing. And that's, I think the challenge in this space is there are clear. Chassis improvements we can make. Um, and again, I even argue this NASL income writer you guys came out with. It allows us sort of higher upfront with a lesson to tail. Like that's a chassis improvement. North American control X chassis improvement allows multiple income streams all at once. Whether advisors care about it is completely a separate question. And whether they're going to take time to learn about it. Again, completely separate question. Tisa Rabun-Marshall (27:12.534) Thanks, Bobby. I want to go back. So let me just say, I like this restaurant analogy that you were playing with, special sauce and the meals and all of that. So I kind of want to go back to that a little bit where you're talking about new entrants into the market and why they were coming in and what they think they can offer. There's no special sauce. We're innovatish who are not really innovating. And talk a little bit about the customer. So I'm going to call the customer the diner, right? And can you talk a little bit about what you're seeing changing there? We've talked about what's constant and what's maybe not changing, but I'm curious what you've seen, maybe what you're advising your clients on. If it's not going to be product-based, what are their expectations? Are they looking for the line cook to become the personal chef? Where are you seeing this shift in what the diners, the customers, investors are looking for from these carriers outside of product? Bobby (28:04.205) Yeah, great, great question. Um, great question. So, so who is the customer? I think is always the operative question here. And I'd love to say that people buying the annuities of the customers, but y'all know that's not the case, right? The customers are the advisors who are selling this stuff. And then, and then in a lot of ways, kind of, and especially in our world, right? The IMO channel, it's, it's the upline on what's the IMO and, and they're the ones who are really kind of consuming, if you will, the meals we're creating. And I want to be clear too, I'm a believer in product innovation. And I do think that's a piece of the puzzle, but it's, it's the way you build long-term market share, not short-term market share. So, so I think there is always and always must be an innovative product angle to what you're doing, not because you're going to sell a lot of it out of the gate, but because over the next 10 years, Paul, to your point on persistency and consistency in the business and stickiness, that's how you build long-term stickiness, but you can't, you can't expect mass adoption, you know, on, on day one. So what do they, what do they want? What they, what I think they want. So increasingly it's changing a little bit. What I think they want is they want simple processes. Like we, as speed is just a great example of this. They have a fantastic new business process and their advisors who just love doing. Working with the speed of because of the process. And so I think, I think simplification of the process is part of it. Um, I think it's a big piece of it. I think, I think a corporate story matters too. Tisa Rabun-Marshall (29:20.203) easily. Bobby (29:26.181) You know, feeling like they're connected to the company, feeling like there are people there that they like, like this is a thing today, a relationship business that matters and that counts for a lot. Um, and then I think they are looking for stories to tell in terms of product to fill niches that they may not fill. Today are kind of around the edges. Um, but look, that's not, that leaves a lot of open turf that I think is grabbed by the incumbents. And so that's why, even though yes, the top five are always trading share, the top five are pretty stable. Tisa Rabun-Marshall (29:32.59) Thank you. Bobby (29:56.633) Right. In the FIA world, it's, it's kind of a theme, Allianz American equity. Like, you know, those companies stay up there kind of for a re Sam and like, they stay up there for a reason, which is they've already got the mind share on all the, like all the main dishes are covered. We're, we're dabbling in the appetizers, the desserts and the cocktails, but, but they're sort of cooking the main dishes. And I think that's a little bit of where, you know, for a lot of companies, they kind of realize where they are in the meal. Um, and recognizing that going in and trying to say, like, don't sell Allianz is, is very, very difficult. versus having something that tells a nice story for the customers where Allianz is not a fit. And that's where I think most of these companies were kind of trying to say, okay, how do I work kind of work around some of this stuff? Yeah, competing heads up against Allianz and Athene is just exceedingly difficult, especially Athene these days, it's almost impossible, frankly. Tisa Rabun-Marshall (30:31.523) Thank you. Yeah, around that. Paul Tyler (30:44.004) Yeah. Well, Bobby, I know we're kind of close to the top of the time. We will not do this topic justice, but technology. And first of all, thank you so much for coming out to our Retar Tech event, April 8th through 10th in Las Vegas. This will be great. Great to see you in person and have you on our panel talking more about this. So people listening want to hear more about it, come out to Las Vegas, join us in person. We'll do a couple of shows out there live as well. We'll have to get people involved. So you mentioned process with Aspida. Now, where does technology fit in this process? Now, I'm not going to go deep into our product because I also want to make it easy for our compliance department, not to have to review this stuff, but we're doing something different. You kind of said that. Now, how do you get agents to do something different, make it real easy? I would say we've got a three-prong strategy here on the tech side. So we've got an interesting partnership with Life Yield. He's been sort of managing this where You've got an advisor who's more of a financial planner. We've got a tool where our product kind of plugs right in. You know, Sheryl Moore saw it. She really liked it. The other end, we've got these retirement checks. Like I can email you a check to Bobby Samuelson, show you viscerally, here are two checks you'll get. Higher amount on this date, lower amount on this date. And we've got something in the middle, which is a generative AI platform. Ties and I are having just a fun time working it through our risk management department, but... which will help you look, you're going to do a lot of emails and content. How do you position this and super easily sell a product? Where do you see tech fitting here? You know, for again, our looking, I'm going to look at our customers as agents for this conversation. Bobby (32:25.949) Yeah, yeah, yeah. I mean, what you just described are ways to help them tell the story more efficiently and more effectively. And I think that's a big piece of it. I think for a lot of companies though, it's just literally not screwing up the application process. Like, don't ever complicate it. It's having good EAP, it's having good reporting, it's having a way for them to go check in on a case status, it's having a way for them to see what's going on with the 1035 exchange. It's a lot of blocking and tackling, and that's where I think a lot of companies kind of. Like you got to get that stuff right first before you can do all the things you guys are talking about. Um, but that being said, yeah, I do. I am a big believer that tech is a part of the enablement process here. On the flip side of that, a lot of these agents are 55, 60 years old. Their clients are 55, 60, 65 years old. Like tech, you know, you gotta, you gotta kind of do tech on their terms. And I think that's a little bit of the dance here is like, how do you create tech that is attracted to them and that they can get their arms around without over, overburdening them to some degree. Um, With some of this stuff, what gets me excited too, is thinking about new markets for our products. And I see this on the annuity side and the life side too, like how does tech get you to new markets? And I think that's the part of the industry is just now starting to kind of figure, figure out. Um, and it is not traditional advisors. It's, it's younger advisors. And look, younger advisors do business differently than older advisors. When I talk to younger advisors, most of them have, you know, virtual practices that unimaginable to advisors that are 60 plus years old. to think about that back when they were in their thirties. And so there's just a very different feel for younger advisors. And I don't think most of those advisors are working with on the annuity side, annuity customers yet, right? Like if you're 35 years of working with people your own age, there's some exceptions to that. That's where we see, so on the life side, I see a lot more of this sort of tech sort of integration and enablement going on because it's younger customer, younger advisor that's coming for annuities. It's just going to be a few years out. And I think. The investments you guys are making and other companies are making is laying the groundwork for that going forward. I mean, if we pin our hopes on independence, insurance only agents, selling annuities forever, that is a kind of in the old school way, that is a shrinking market. It'll always be there, but it's a shrinking market. These are great products. These do fantastic things for families and for people. We need to get the story out. We can't be wedded to distribution that works a certain way. We've got to broaden that. I think. Bobby (34:45.285) You can't do that without thinking about tech enablement. Um, and so that does get me excited as a product guy. It's not really in my wheelhouse as much, but it does spur some interesting questions about, okay, if we know innovation kind of hits the wall, sometimes with traditional advisors. If you switch to more tech enabled, can you do things in product that used to be kind of unimaginable, but we'll work in these new environments. And I've got a couple of clients where that's exactly the market strategy is use tech with different products that would not fly in the normal space. Ramsey Smith (34:53.812) Hmm. Bobby (35:12.601) But will fly when you kind of go after new distribution, new customers, new advisors, new technology, and you can tell that story effectively. And we're seeing that, yeah, that works. Like they don't come in with preconceived notions. And when they come in without the preconceived notions, they're willing to hear new ideas and tell those new stories. And it's, it's very cool to see that kind of stick with some of these folks in a way that would not happen with traditional advisors. Paul Tyler (35:37.904) Bobby, this was tremendous. Hey, listen, we're at time. Thanks so much for coming. Ramsey, thank you. Tisa, Tisa. And I think we lost Bruno, unfortunately. I think the internet just did not cooperate with us. Blame it on the snow and the cold here. So we'll get him back next time. But hey, thanks so much. Hey, listen, and if you like this show, share it with your friends and be sure to tune in again next week for another... Ramsey Smith (35:46.176) Pleasure as always. Tisa Rabun-Marshall (35:49.45) Thanks, Bobby Yeah. Tisa Rabun-Marshall (35:55.71) Mm-hmm. Paul Tyler (36:04.849) episode of That Annuity Show. Thanks so much! Bobby (36:08.23) guys.  

Welcoming 2024 with this exciting episode, we have our three partners Sanjay Swamy, Shripati Acharya and Amit Somani share their predictions and thoughts for what this leap year holds! If you're a founder raising funds or even thinking of starting this year you must watch this conversation as hot topics such as '$20B dry powder, Unicorns, 70h/weeks, how to fundraise in 2024' and much more are covered in detail! Listen to the podcast to learn more about:00:00 - Preview of the Podcast01:22 - How can Indian founders build for the globe?06:07 - Type of Founders who should talk to Prime in 202409:26 - Blue Ocean vs Red Ocean 14:25 - Prime's advice to Portfolio companies in 202418:21 - Sectors/Trends that Prime might invest in 202422:36 - SaaS Opportunity in India & the World28:22 - Is there a Real business opportunity in 'Bharat'?34:43 - Tips for Fundraising in 202440:24 - Unicorns in 202446:05 - ‘X' factors in successful foundersEnjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this.Follow Prime Venture Partners:LinkedIn: https://www.linkedin.com/company/primevp/Twitter: https://twitter.com/Primevp_inThis podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes.Please share your feedback here: https://primevp.in/podcastfeedback

In this episode, CJ Gustafson interviews Ryan Wash the Founder and CEO of RepVue whose mission is to help sales pros find the best companies to work for and ensure they're paid fairly. Ryan gives CJ a data-driven inside look into sales capacity, planning models, and sales rep commission plans. Tropic is the next-generation Procurement Platform that's helping modern CFOs take control of their budgets and bottom line, head to www.tropicapp.io/metrics --- SPONSORS: Tropic is the next-generation Procurement Platform that's helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on.

Zero to One - Peter Thiel Contrarian Thinker + Disruption AZ TRT S04 EP50 (213) 12-17-2023   What We Learned This Week Contrarian Thinking – think for yourself and differently than everyone else Innovation great companies have unique products that go from Zero to one, vertical Founders are important and challenge the Status Quo to change the world Competition is for losers, strive for a Monopoly Secrets – What Great Company is No One Building? Disruption in Business & Tech World - How to Handle The Innovator's Dilemma     Zero to One: Notes on Startups, or How to Build the Future (c- 2014)       #1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we're too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places. Book on Amazon: HERE     Zero to One Book Summary: HERE   By XDEV 200 from 8/2020     Notes:   Seg. 1:   Zero to One - Rethinking the Future   Zero to One - 0 to 1 The idea that new innovation goes vertical or up, technological progress If you just make a car that goes a little faster, that is horizontal progress (1 to n), like globalization, copying existing ideas and then improve a little   Founders are Important, and challenge the Status Quo   Competition is over-rated, and you should strive to be a Monopoly.   Innovation is based on Secrets   Startups, Cults, & The PayPal Mafia   There Has been Little Progress…     Contrarian Thinking   Thiel believes contrarian thinking can change the future.  “What important truth do very few people agree with you on?”     Innovation Easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Thiel's approach for this question stems from a phrase that he used, “Brilliant thinking is rare but courage is in even shorter supply than genius.” Mark Twain: “If you find yourself on the side of the majority its time to pause and reflect.”   Build a hyper niche company with a product 10x better than predecessors   Go from Zero to One and truly innovate to change the world.     Founders The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. There is no entrepreneur roadmap. It's all different and unique than before.   You have to think for yourself and create your own path.   Founders have vision and know how to build a startup team that believes in them so much – like a cult. Founders are not like everyone else. They challenge themselves, their team and the status quo.        Seg 2:   Competition Per Thiel - ”All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.”   He asks the difficult question: “What valuable company is nobody building?” Your company must be unique and serve a niche to create value, and not be a commodity.   You are looking for Blue Oceans with little competition vs a Red Ocean with business' eating away at each other and no profits.   Thiel explains the differences between a Monopoly (inherently not evil) vs. a Perfect Competition (arguably dangerous for businesses vitality). Oddly, Monopolies try to act like they are not dominant, while competitive business act as if they are unique.   Examples: Firm A — disguised as a monopoly: Google has a monopoly on search but emphasizes the small share of global online advertising, and other miscellaneous business models.   Firm B — disguised as a perfect competition: A local restaurant tries to find fake differentiators by being the “only British restaurant in Palo Alto” yet they are using inaccurate metrics. The real marker would be “restaurants” not “Restaurant type”   Business and MBA students obsess over competition and use the Art of War for metaphors.   Thiel, asks a challenge question: “Why do people compete?”   1.    Marx model: Since we are inherently different and possess distinct goals, and 2.    Shakespeare model: All competitors are more-or-less similar (ex: Montague vs Capulet)   This distracts companies to focus on the competition and not their core goal of good products and customers.   For example, while Microsoft and Google were obsessively competing with each other Apple emerged and surpassed both.   What defines a monopoly? 1.    Proprietary technology (10 times better than any existing solution), 2.    Network effect (start with a hyper-niche market. If you think its too big it is), 3.    The economy of scale (SaaS vs employee labor-intensive), and 4.    Excellent Branding (Apple Branding to stay continual trend).   How can we build a monopoly? 1.    Actively attempt to seek a hyper-niche target market that has little to no competitors. Serve them, and do it well (all that matters == customer: “Anything You Want”), 2.    Once you have dominated the market expands to the nearest adjacent market. Similar to Amazon selling CDs, DVDs then everything else, 3.    Do not disrupt current giants. PayPal worked with Visa. Everyone won, and 4.    Attempt to make the last great development in a specific market and reap all the benefits of a mature ecosystem.       Secrets   Companies are based on secrets, and when the secret is revealed, the company could change the world. Thiel questions what secrets are left, and are companies even looking for secrets?   Q: What happens when a company stops believing in secrets?   Companies can lose their dominant position by not innovating, but resting on past success.   Hewlett-Packard Example: 1.    1990 company worth $9Bn 2.    2000 after a decade of inventions (first affordable color printer, first super-portable laptops) worth $135Bn 3.    2005 worth $70Bn (failed merge with Compaq, failed consulting/support shops) 4.    2012 worth $23Bn as a result of an abandoned search for technological secrets.   Every great business is built around a secret that's hidden from the outside. Inner workings of Google's PageRank algorithm, Apple iPhone in 2007, etc…       Seg. 3:   Replay Clip from Seg. 2 of 3/6/2022 Show –   BRT S03 EP10 (109) 3-6-2022 – Topic: Best of Host Matt on Business Topics – McDonalds, Apple, Disruption, 80/20   MB on Disruption in Business & The Innovator's Dilemma book by Clayton Christensen Clayton Christensen's book, “The Innovator's Dilemma” Tech Disruption – technology changes and a small company startup can up-end big tech companies. Hence,  disruption - the power of disruption, why market leaders are often set up to fail as technologies and industries change and what incumbents can do to secure their market leadership for a long time. Innovator's Dilemma – how can big companies stay up with tech changes and pivot without hurting core business? All businesses (including tech companies) have trouble with disruption.   Example: Blockbuster – rented movies, DVDs, lost market share to Red Box (vending movie rental), then both disrupted by streaming movies. Music industry went from records to cassettes to CDs to streaming (Napster). MySpace taken out by Facebook in social networks. Yahoo search taken out by Google (controls 75% of the search market) Kodak afraid to get out of film business and passed on digital film, lost market share.   To solve the Innovator's Dilemma, big companies acquire smaller tech companies; have in house R&D to be ready for next tech wave. Steve Jobs of Apple was very influenced by  Innovator's Dilemma  and took this idea seriously. If you do not try to put your company out of business (w/ disruption / new tech), someone else will. Jobs was not afraid to innovate, and cannibalize his own company and products to stay relevant. Apple created iPhone, and now computer is in your pocket Peter Thiel – “Zero to One” book - Great innovation is not A to B to C, it is vertical, jumps curves. Current smart phones have more computing power than a computer 20 years ago. Guy Kawasaaki (former Apple) Talk - “12 Lessons From Steve Jobs”   Full Show: HERE       Best of Biotech from AZ Bio & Life Sciences to Jellatech: HERE   Biotech Shows: HERE   AZ Tech Council Shows:  https://brt-show.libsyn.com/size/5/?search=az+tech+council *Includes Best of AZ Tech Council show from 2/12/2023     ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the BRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.  

In this episode, CJ Gustafson interviews Ryan Wash the Founder and CEO of RepVue whose mission is to help sales pros find the best companies to work for and ensure they're paid fairly. Ryan gives CJ a data-driven inside look into sales capacity, planning models, and sales rep commission plans. Tropic is the next-generation Procurement Platform that's helping modern CFOs take control of their budgets and bottom line, head to www.tropicapp.io/metrics --- SPONSORS: Tropic is the next-generation Procurement Platform that's helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on.

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In der heutigen Episode von die Coaching-Revolution spricht Andreas Baulig darüber warum du in einem Red Ocean starten solltest, statt wie viele Ratgeber empfehlen in einem Blue Ocean zu starten. Die Vorteile sind gravierend für deinen Erfolg. Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin Sichere dir jetzt das Buch "WISSEN MACHT UMSATZ" auf www.wissenmachtumsatz.de Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

SummaryIn this episode, Sean discusses the common misconception of competition in building a B2B SaaS company. He explains why having competition is actually a good thing and how it can be leveraged to enhance your product. Sean also shares insights from an interview with Melissa Kwan, the CEO of Ebin, who provides valuable perspectives on the Blue Ocean and Red Ocean strategies. By understanding and learning from existing products in the market, you can create a better product and differentiate yourself effectively.Key Points Mistakenly thinking that a B2B SaaS product needs to be one of a kind The benefits of competition and why it is essential for success The time-consuming and expensive nature of Blue Ocean strategies The advantage of the Red Ocean strategy in an existing market Learning from existing products to improve your own offerings Identifying gaps and weaknesses in competitors' products Leveraging pricing and features to differentiate your product Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes  (podcastshownotes.ai)

In a sea of companies, you will always be bound to see another that is the same as yours. How, then, do you stand out? This episode's guest, Orrin Klopper, found their very own blue ocean strategy: a guaranteed ROI for their clients. He joins Doug C. Brown to explain to us how they are making this work. Orrin is the CEO of Netsurit, which he co-founded 24 years ago during the lead-up to Y2K. With the amount of competition in the IT services business, they needed to disrupt themselves from within. He talks about navigating between the Blue Ocean and the Red Ocean, finding a way to differentiate in a competitive market, and taking the meaningful experiences you've had to help shape you, your business, and your success. Tune in to this great conversation and find out more about how you can rise to the top. In this episode, you will learn:· The Blue Ocean vs. Red Ocean strategy· How Orrin came up with a blue ocean offering to differentiate their company· Critical success factors for any entrepreneur and salesperson Orrin and Netsurit are offering a free technology ROI/automation assessment! Book your appointment here: https://netsurit.com/en-us/netsurit-innovate/#bookmeeting

This week, we talk about game systems, proprietary code, and scalability. When talking about scalability, people tend to focus on the "growing bigger" part when the actual focus should be on capability. Sure, you can add more people, more players, and more complexity, but should you? Sometimes growth isn't the answer; it's just another problem to solve.Support Crashlands 2! Official Website: https://www.bscotch.net/games/crashlands-2/ Trailer: https://youtu.be/yR_Opccn1n4 Steam Wishlist: https://store.steampowered.com/app/1401730/Crashlands2/ 00:27 Intro 01:26 Thanks to our supporters! (https://moneygrab.bscotch.net) 01:47 Crashlands 2 21:36 Disgruntled Pineapple: Will Crashlands 2 be available on the MacBook version of Steam? 35:30 TimConceivable: Does the copilot learn from your code? 46:17 Suavignon: Is Netflix/Steam only plan for CL2 purely commercially motivated? To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

In our second episode featuring RegieCollects, we delve deeper into the exciting world of collectibles, exploring topics such as graded collectibles, the red ocean vs blue ocean strategy, and so much more! If you enjoyed this video, please make sure to Like and Subscribe! As always, this video is made for entertainment purposes only and is never financial advice. RegieCollects on YouTube: https://www.youtube.com/@RegieCollectsRegieCollects on Instagram: https://www.instagram.com/regiecollectsRegieCollects on Twitter: https://twitter.com/regiesimmonsWebsite: https://regiecollects.comDownload the Lolli extension to earn Bitcoin back on your online purchases. https://lolli.com/share/TUzemVnZCVDonation AddressesVEVE: @comicsandcryptoGEMS: e6085dd1-cc0e-45c7-b6c7-b02a566979bdETH: comicsandcrypto.ethWAX: comicscryptoYou can also follow us on Twitter and Instagram: @ComicsandCrypto Opening Music is by NineFingerInstagram: NineFinger999

Rob Lacher founded Visionaries Club in 2019, in just 3 years he has scaled the firm to $600M AUM and backed some of Europe's best including Xentral, Personio, Miro, and Ledgy. Prior to Visionaries, Rob founded the fashion platform AMAZE in 2014 which he sold to Zalando, and founded the European seed and growth stage venture capital fund La Famiglia in 2016. In Today's Episode with Rob Lacher We Discuss: 1.) From Novice Tennis Player to Investing on a Global Stage: When Rob realized beating Federer wasn't an option, how did he make his way into the world of venture capital? When did Rob know he wanted to be a VC? What did Rob learn about himself after leaving La Famiglia? What characteristics make business partners compatible? 2.) The Secret to Building a Fund? Hire People With No Experience: What does Rob think is the hardest element of building a firm? What advice would Rob give to emerging managers when starting their firms? What is the single biggest mistake that Rob sees hiring managers make? Why does Rob prefer to hire people with no VC experience? 3.) The Red Ocean of European Venture: Does Rob think the Series A product in Europe is any good? How would Rob advise founders debating a US multi-stage fund or a European offer? If Rob could choose one European board member, who would it be and why? In Rob's dream, what would the Europe venture ecosystem look like in 2028? How does Rob think Europe's family institutions can become Europe's Google? 4.) Lessons on Investing From a Pro: Where does Rob think VCs, founders, and boards are misaligned?  When Rob invests, how central of a role does price actually pay?  What is Rob's single biggest investing mistake? How did it impact his mindset and approach? What are the three ways reserve management strategy has changed? What does Rob absolutely hate about VC?  

Text: Acts 9:32-11:26Hosts:J. Kent EdwardsVicki HitzgesNathan NormanNarrator: Brian French The CrossTalk Podcast is a production of CrossTalk Global, equipping biblical communicators, so every culture hears God's voice. To find out more, or to support the work of this ministry please visit www.crosstalkglobal.orgDonateProduced by Nathan James Norman/Untold Podcast Production© 2023 CrossTalk Global

In this episode, we talked to Nasseer Deeb - CEO of Expo HUT. He is a serial entrepreneur and producer of shows and exhibitions such as Kitchen+Bath Canada Expo StoneTech Canada Illuminate Canada Halal B2B Expo Canada. https://halalexpocanada.com He shares his life story and how he discovers a need in the market to launch shows and exhibitions where there is a need but not being met by others. Once you learn and master this skill, you can launch your next business to the market with a high chance of success. It is called the Blue Ocean vs Red Ocean strategy. --- Send in a voice message: https://podcasters.spotify.com/pod/show/deenpreneurs/message

Clothing rental companies get a bad rap in the VC world. It seems like no matter how much money investors sink into them, they always just… fail? But today's founder thinks she found a way to make it work. Capri Wheaton is going after a demographic that always has to be red carpet ready: sorority girls.  Today's investors are Jillian Manus, Charles Hudson, Elizabeth Yin, Mac Conwell, and Neal Sáles-Griffin. If you're interested in investing in Dressd, visit pitch.show/dressd, and if you'd like to taste the product on next week's episode, go to pitch.show/granola Learn more about your ad choices. Visit podcastchoices.com/adchoices

01st Feb : Crypto & Coffee at 8

Today's episode of Athletes Authority ON AIR is episode 113 with co-owner Karl Goodman and host Jordi Taylor. This episode we discuss the rise of business coaches/ mentorship's in the space - what you should be looking for if you're seeking mentorship vs what you should be delivering if you are a mentor. The concept of red ocean and blue ocean, why copying is never going to seperate you from the pack.  We'd love to hear you thoughts! Enjoy, and let us know what you think!  Instagram: @athletesauthority See more of what we do: https://athletesauthority.com.au See omnystudio.com/listener for privacy information.

14th Jan

Joining us in conversation are two guests from Hire Hopkins, the recruiting arm of Johns Hopkins University. They are Executive Director Alia Poonawala, and Associate Director Emma O'Rourke Powell. We kick off our conversation with a detailed look at the career journey that brought each of our guests to their current roles, and what motivates them most. Alia and Emma have a white glove approach and share how building an infrastructure streamlines and supports the recruitment process. Key Points From This Episode:   Today's topic: university recruitment. Welcome to our guests: Executive Director Alia Poonawala and Associate Director Emma O'Rourke Powell with Hire Hopkins. Alia's background in education and focus to bring outcomes-focused, data-driven, ROI approach to higher education. Emma's story of recruitment to Hire Hopkins after working in higher education for 10 years. Her focus on women's equity and advocacy. The far-reaching influence of Farouk Dey, VP at Johns Hopkins University. Challenges posed by bureaucracy in higher education. How the ‘Red Ocean' principle results in a bidding war between top paying companies. One-on-one work and data-driven work within Alia and Emma's white glove approach. How creating an infrastructure and formula has streamlined their recruitment process. Starting with historical data and observing what has worked for employers in the past. Reframing job descriptions to generate interest from your target market of employees. Why flexibility is vital in the resume process. Where Alia and Emma's insights on the upcoming generation comes from.  Translating between employers and higher education professionals. Why Alia and Emma encourage companies to consider international talent. Why it is so beneficial for international students to be driven and committed to their US role.   Tweetables:   “Here at John Hopkins University, my work is in helping ensure that our underrepresented students have equal opportunities in internships and in jobs when they graduate.” — Emma O'Rourke Powell [0:06:55]   “What I learned from the boot camp world is that most people learn by doing.” — Alia Poonawala [0:15:11]   “The companies that do well are the ones that are teachable and willing to experiment” — Alia Poonawala [0:22:25]   Links Mentioned in Today's Episode:   Alia Poonawala on LinkedIn Emma O'Rourke Powell on LinkedIn Farouk Dey on Twitter Johns Hopkins University Talk Talent to Me Hired

The key to outbound? Showing them you know where it hurts. In this episode, Darryl's guest is Christian Banach, Principal and Chief Growth Officer at Christian Banach LLC. Join them as they cover: the first thing to get right with outbound prospecting (and how to hone your skills), differentiating your communications in a way that works (based on customer feedback), balancing quality vs quantity in your prospecting efforts, the one metric you should be focusing on, and how to build trust.

פז מארחת את עמית טורכספא, ראש צוות מוצר מחברת התוכנה גלאסבוקס שמספקת פתרונות לניתוח חוויית משתמש בערוצים הדיגיטליים (אתרי אינטרנט ואפליקציות מובייל). דיברנו על התהליך שגלאסבוקס עברה בכניסה עם מוצר חדשני לשוק רווי תחרות, איך באמצעות מתודולוגיות חשיבה המסתכלות על המשתמשים בצורה הוליסטית אפשר למפות את המקומות שבהם יש צורך ואיך לקבל החלטות אינטואיטיביות מבוססות ידע. מגישה בפרק: פז אביב עריכה: תמר הלוי הלחנה: מיכאל ינטיס

Steve Keifer, Vice President of Marketing at Ordway, talks with Jeremy about applying the red ocean, blue ocean strategy to content production.Highlights:What red ocean, blue ocean means in relationship to contentThe best places to seek out blue ocean ideasBest practices for finding blue ocean ideasLearn more about OrdwayConnect with Steve on LinkedInMemorable Quotes:"One of the things that I've been exploring at the companies I've been at is like, how can we find new topics that nobody's writing about? The blue oceans, you know, the questions that our prospective customers are trying to get answers to that wouldn't show up in keyword research that maybe they're just asking one on one, but people don't even know about.""You almost have to have dog ears, I say, instead of just human ears to identify these types of blue ocean topics because the sales reps and other people that are on the call will just sort of disregard them, but they're nuggets of gold for us on the marketing side.""It's a little bit of a scavenger hunt. The way that I've been approaching it is just trying to block off a certain amount of time per week to look for those things and just make a habit of checking in or listening in on x number of calls per month." The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.This post we recently put up in our Business Talk with Fitness Professionals elicited a lot of debate. Some people felt it was inaccurate because they have done large group training for a long time and find it okay.But the point is, in class-based fitness or large group training concepts where many people are providing the same solution, the consumer will likely not see any difference and will go to the cheapest.When you don't have a unique mechanism that you can articulate to the market, then the only differentiator is the price.  In this episode, Tim and Randy go through the evidence that shows large group training is a red ocean and what to do to differentiate yourself. Tune in!Key Takeaways- Why large group training is a red ocean (00:52)- What's your unique differentiator (05:04)- Pricing is a bad differentiator (08:30)- How to market your unique mechanism (09:55)- Take a hard look at the data (11:20)- Switching to semi-private training (15:16)Additional Resources - Learn more about The Iron Circle - Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Red versus blue: do you know which ocean you'd rather swim in? We discuss the blue ocean strategy and how to navigate high- and low-competition markets. Blue oceans represent uncrowded markets with low volumes of competition. The waters in a blue ocean are clear and open for swimming. Red oceans, however, are high-volume, highly competitive markets that are more challenging to navigate. Whether you're in a blue ocean or a red ocean, your goal is to find a strategy that sets your company apart and gives your product a fighting chance. In this episode of Kitchen Side, we talk through the pros and cons of both red and blue oceans, what it takes to create a new market, and how to set your company apart from the crowd.Show TopicsFind a strategic edgeFocus on lower keyword difficultyEmploy phrases customers usePiggyback on existing categoriesEvangelize your ideaStart smallDo it allBuild a moatFind your own blue oceanLeverage what makes your company uniqueShow Links Connect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Description: Flip & Dani review week 24 videos and give you their top takeaways for each episode. Whether you missed an episode this week or just want to hear our top takeaways, you'll love these weekly recaps!Download your Free Private Lending Report here: www.freedomcapitalinvestments.com/lendingThis is our week in review with Key Takeaways from each day.Episode 162: Careful Of The Things You Say    Your words have an impact on who you are and who you become. Everyone is looking at you and watching you so by being aware of what we are saying we will be more cognizant of what we are doing and how we react to things.   https://youtu.be/bfxW_9eH8pQEpisode 163:  Red Ocean vs  Blue Ocean      The stock market is that red ocean, that's where everybody is. That's where things are liquid, they can move in and out. But the blue ocean is real estate. And it's where more and more people are starting to learn that they can invest their dollars in real estate.  https://youtu.be/ZL2SOq6uEfcEpisode 164:  Balancing Liquidity & Long Term Investing       While both liquid investment and long term investment have their pros and cons, it's essential to know their differences and their impact on your decisions. https://www.youtube.com/watch?v=qmoe6FuYA6AEpisode 165:   Recession Wealth Creation   Affordable housing is the best investment for us. In 2008, which they call the Great Recession, single families plummeted. It was dubbed the real estate market crash. But people don't realize that multifamily and mobile home communities during that time thrived.  https://youtu.be/7o-wOPiW118Episode 166:   Where Do The Mega Wealthy Invest?There is consistency on the part of the rich to invest in real estate especially in multifamily because they know it is the right way to get really high returns. It has a stable nature and a strong hedge against inflation.  https://youtu.be/UzDQcz2IwPkOur private Facebook group gives you access to where you can start building a direct relationship with us, we'd love to get to know you. 30 days later you may be invited into our Deal Room.  The Deal Room is our private room where we share exclusive 506B opportunities because now you are our “Buddy.”www.facebook.com/groups/freedomthroughpassiveincomewww.linkedin.com/groups/14048250————————————————————————Connect with us here:FB personal pageshttps://www.facebook.com/Flipsterhttps://www.facebook.com/dani.lynn.robisonLinkedIn personal pageshttps://www.linkedin.com/in/fliprobison/https://www.linkedin.com/in/danilynnrobison/Instagram personal pageshttps://www.instagram.com/fliprobison/https://www.instagram.com/danilynn23/TikTok  personal pageshttps://www.tiktok.com/@danilynnrobisonhttps://www.tiktok.com/@fliprobison

The red ocean is where all the people are. It's incredibly competitive, cutthroat and saturated. Everyone is there. It's a bloody red ocean because it's just a pool full of sharks. Why would we want to even jump in? I'd rather go in the blue ocean with no sharks. It's so peaceful over here. We're just going to enjoy ourselves. There's very few people over here. We all have new ideas, small niches, we don't worry about competition, because there's very few doing what we do. And we did differentiate ourselves in so many different ways. Competition is just irrelevant, in the very peaceful blue ocean. It's the proverbial road less traveled. Download your Free Private Lending Report here: www.freedomcapitalinvestments.com/lendingDownload your Freedom # worksheet here:  www.freedomcapitalinvestments.com/worksheetClick on the Social Media links below and listen in on our Private Group Conversations about how to achieve Financial Freedom through a consistent pipeline of passive income investments:  https://www.facebook.com/groups/freedomthroughpassiveincomehttps://www.linkedin.com/groups/14048250—————————————————————————There are over 13 million accredited investors between 1 million and 10 million and a large majority of those investors are investing in the stock market and not real estate. And so the stock market is that red ocean, that's where everybody is. That's where things are liquid, they can move in and out, they can also get stupid emotional about decisions. But the blue ocean is real estate. And it's where more and more people are starting to learn that they can invest their dollars in real estate, even their 401 K's in their IRAs. And that's really where it is saturated. And so real estate really is the place where it's less risky, you have a hedge against inflation, you've got appreciation, and on top of it, you've got tax benefits. There's so many great things about real estate. Join our groups on Facebook and LinkedIn.https://www.facebook.com/groups/freedomthroughpassiveincomehttps://www.linkedin.com/groups/14048250www.FreedomCapitalInvestments.comInvest Smart.  Live Happy.—————————————————————————Connect with us here:FB personal pageshttps://www.facebook.com/Flipsterhttps://www.facebook.com/dani.lynn.robisonLinkedIn personal pageshttps://www.linkedin.com/in/fliprobisonhttps://www.linkedin.com/in/danilynnrobisonInstagram personal pageshttps://www.instagram.com/fliprobisonhttps://www.instagram.com/danilynn23TikTok  personal pageshttps://www.tiktok.com/@danilynnrobisonhttps://www.tiktok.com/@fliprobison

The holy grail of internet marketing is attracting your customers to you as opposed to having to do literal manual labor to go get them. It's like pulling teeth sometimes but I have a solution for you. In this episode, I'm going to teach you three things... Red Ocean and Why You Should Avoid Like the Plague Blue Ocean and Why You MUST Find One Unique Selling Proposition: How to Stand Out There is a lot of noise in the marketplace and you have to find a way to cut through it all and grab the customer's attention. If you grasp these concepts, boy you'll be onto something far bigger. PS: I listened to Ed Mylett's podcast where he interviewed the founder of Reebok and he made a similar pivot that turned his $9mil/year shoe company into a billion dollar beast! It's worth a listen! Learn More at WeightRoomWealth.com

I learned something very powerful the other day with regards to marketing.  A lesson that no matter who skilled you might be, if you're swimming in a Red Ocean then you're going to get eaten alive.  Here we discuss the trick to get into a Blue Ocean and then fish in the Red Ocean. Sponsorship: Tired of playing roulette with your ad dollars?  Get the "Top 10 Tip" sheet to lead generation along with 2 free training videos at https://leadstreamsummit.com

Brittany Budd is a mindset and business coach ready to help take women entrepreneurs to the next level. The Babe to Boss podcast supplies tips on how to take your business to six figures and beyond. In this episode, Brittany goes over the Red Ocean vs Blue Ocean marketing analogy, popularized by Russell Brunson. Later in the show, she addresses how to balance being a mother and a business owner and how to prioritize what comes first. Show Notes: 0:00 - Intro - 03:10 - Red Ocean vs. Blue Ocean marketing analogy Creating a safe space for you and your potential clients. 08:30 - Focusing on your space vs choosing to serve others everywhere. Put your attention on your house and the people in it first. 11:08 - The balance of being a mother and a business owner 15:28 - The feeling of having to put X before Y. Create the space to let Y happen before X 18:20 - Why can't you have everything you want? What is the next-level version of you doing behind the scenes to get what you want? 21:50 - What will you get out of The 500K club? You deserve to be in that room. 28:01 - Outro If you loved this episode, please give it a rating/review on iTunes. As a thank you, I'd love to send you my Millionaire Money Bundle. Including a manifestation guide, a guided meditation and a money mindset training. Just send a screenshot of your review to Brittany@BrittanyBudd.com or DM me at my socials and I'll make sure to send that to you right away. How to connect with me: BrittanyBudd.com/500kclub Facebook.com/groups/babetoboss Brittany Budd on YouTube Grab my freebie - 6 Figure Facebook Groups Masterclass BrittanyBudd.com/groups

‏در فصل ۱.۵ از پادکست ۱۰ صبح، بطور کلی درباره‌ی مدل کسب و کار صحبت می‌کنیم.‏‏چند سال پیش اینطور نبود؛ اما امروز تقریباً کسی را نمی‌شود پیدا کرد که کتاب “خلق مدل کسب و کار” نوشته‌ی الکساندر استروالدر را نخوانده باشد. ایراد کار اینجاست که خیلی از استارتاپ‌ها این کتاب را مرجع طراحی مدل کسب و کارشان می‌دانند و تصور می‌کنند اگر ۹ خانه‌ی بوم مدل کسب و کار را پر کردند، دیگر کار تمام است و یک مدل کسب و کار دارند. غافل از اینکه هزار نکته‌ی باریکتر ز مو اینجاست!‏‏در این قسمت درباره‌ی ۴ جزئی که بیشتر از هر چیز دیگری در طراحی مدل کسب و کار اهمیت دارند صحبت کرده‌ایم و گفته‌ایم چرا دانستن این اجزا، معادل طراحی بخش‌های مهمی از مدل کسب و کار شماست. برخی اصطلاحات به کار برده شده در پادکست (ارزش پیشنهادی، Air BnB و …) هم با همکاری دوستان‌مان دز سایت خوب اصفهان پلاس در قالب آیتم‌هایی در پادکست توضیح داده شده‌اند. در قسمت‌های بعد درباره‌ی الگوها و انواع مدل کسب و کار بیشتر می‌شنوید.‏‏برای گسترده کردن دانش خودتان در ارتباط با موارد زیر، حتماً این قسمت را انتها گوش دهید:‏‏- چند نکته‌ی اصلی که لازم است در مورد مدل کسب و کار بدانید چیست؟ خودتان را درگیر اطلاعات اضافی نکنید!‏‏- سه رکن اصلی یک کسب و کار چیستند؟‏‏- خلق ارزش در کسب و کار واقعاً به چه معناست؟‏‏- یکتا بودن ارزش پیشنهادی را چگونه می‌توان ایجاد کرد؟‏‏- برقراری تعادل ببن اجزای مختلف بیزینس مدل چگونه ممکن می‌شود؟‏‏- آیا بازاریابی رکن فراموش شده‌ی بوم کسب و کار است؟‏‏- تفاوت بین درآمد و جریان درآمدی چیست؟ چطور می‌توان جریان‌های درآمدی متعدد داشت؟‏‏- چطور مشتری خود را پیدا کنیم و طراحی پرسونا چرا این اندازه مهم است؟‏‏- داستان ایربی‌ان‌بی چیست؛ چگونه شکل گرفتند و رشد کردند؟‏‏و در آخر از امید بشنوید که بعد از بخش‌بندی مشتریان، چطور تازه به مرحله‌ی پیدا کردن پذیرندگان آغازین می‌رسیم!‏‏کلمات کلیدی: ارزش پیشنهادی یکتا، جریان درآمدی، ساختار هزینه، بوم مدل کسب و کار، بوم ناب، پذیرندگان آغازین، اقیانوس قرمز، استراتژی اقیانوس آبی، مزیت رقابتی، بازار گوشه ای‏Keywords: UVP (Unique Value Proposition), Revenue Stream, Cost Structure, Business Model Canvas, Lean Canvas, Early Adopters, Red Ocean, Blue Ocean Strategy, Competitive Advantage, Niche Market See acast.com/privacy for privacy and opt-out information.

There is blood in the water and I enjoy a good snack. In this episode I talk about why I enjoy red ocean strategies over blue ocean. There are many businesses out there right now that are waiting to be started so the market can enjoy a better experience.