Behind the Data

Cannabis is a historically polarizing topic, but legislation legalising the use of cannabis products is being passed on a global level at unprecedented levels. Join Euromonitor International's cannabis experts, Shane MacGuill and Spiros Malandrakis as they discuss how they research the cannabis industry, explore innovations in the industry and peer into some of the most interesting products they've come across.

In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an ageing global population, including marketing to the so called "silver" consumer.

Gina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year's trends focus on consumer's desire for fast travel and communication, but also to slow down and focus on mental health and well being. Following the release of the report on January 2020, these trends have been redefined in light of the coronavirus outbreak. Gina and Ali give insight into how each trend has been impacted by COVID-19.

Sports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and how sponsors are teaming up with leagues and teams to create content across a spectrum of platforms.

We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand when it makes sense to think big picture, when to take advantage of real-time data and how these different approaches complement each other.

The consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook share how consumer behavior is evolving and identify the top global consumer trends that will impact businesses in 2019.  

Three square meals a day is a trend quickly fading. We’re seeing a shift in how food and drinks are sold and in the way people eat. Prepared, on-the-go food options are increasing in popularity along with meal delivery services. Michael Schaefer returns to discuss these trends and how brands can stay competitive.

Home can encompass a physical space -- but what about the people living in it? Households today look very different than 20 years ago, requiring a shift in marketing methods and targeting strategies. From older generations living alone to couples having fewer children, Pavel Marceux explores how these new age living trends impact the home.

The news around Brexit is constantly changing. Votes, referendums and policies are being shaped and discussed on what seems like a daily basis. Media Eghbal and Daniel Solomon from Euromonitor's Economies and Consumers team join us to discuss where we are in the Brexit timeline and possible outcomes for businesses and the global economy.

Coffee is one of those rare products that is expanding in both value and volume terms, making it a dynamic category for both research and business. Grab yourself a cup and listen as Michael Schaefer, Global Lead for Food & Beverage research, sits down in this hyper-caffeinated episode to discuss how and where the world is consuming coffee and innovation in the industry.

How will we shop for groceries 20 years from now? Or attend live sports events? Is your childhood dream of living like the Jetsons a possibility? Our Global Head of Digital Consumer Research, Michelle Evans shares how technology will revolutionise what it means to live, work, shop and play for consumers in 2040. She’ll help us understand how commerce might evolve over the next 20 years and identify future commerce opportunities in entertainment, home and retail environments.

"Research Analyst" isn’t exactly a major at university, so how do you become one? Alixa Sharkey shares what it means to study an industry and how to spot meaningful trends amidst a mountain of data. Of course no conversation about market research would be complete with referencing Degrassi or french fries...

Researching snacks may sound like a weekend pastime, but for Euromonitor’s Head of Packaged Food Jared Koerten, it’s serious business. From new flavors to increased interest in nutrition, Jared breaks down the trends influencing your favorite foods.

The legalization of cannabis is reshaping the tobacco and alcoholic drinks industries. From innovative products to emerging business opportunities, Shane MacGuill and Spiros Malandrakis help us navigate the evolving legal cannabis landscape.

When you research retailing, where and how people shop is key. Our resident Queen of Retail Michelle Grant discusses online shopping, digital marketplaces and the different ways retailers are embracing the marketplace model.

What does it mean to be innovative? Zandi Brehmer, Euromonitor’s Head of Client Innovation, defines what it means to be innovative and shares some of the roadblocks challenging companies today. We break down who’s doing it right and what you can do to start fostering an innovative environment.

You understand what market research is, but how do you run a market research company? Tim Kitchin, Euromonitor’s CEO, sits down to discuss how market research has evolved over the last two decades. From currents trends to predictions about the future, Tim brings insight from over 20 years in the industry.

When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Global Head of Consumer Surveys Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers tips on how to stay neutral and shares why demographic information alone may not be enough.

What do James Bond and dogs with blurry vision have to do with market research? Euromonitor’s Vice President of Consulting Mike Jozwik answers these questions and helps navigate the world of market research. What is it? Why is it necessary?