Creators Marketing Method

Today I want to talk about something that has been on my mind and that I’ve been combating myself. A lot of you are moms, your business is your side hustle, and you’re really pinched for time and energy. What well are you going to pull all the energy needed to get done from? We’ve all been there! I’ve been struggling with an autoimmune issue lately, and it makes my energy levels lower, but I still have things I want and need to do. How do you figure out how to still get things done when you aren’t feeling it? In this episode we talk about: Listening to your body and paring back non-essentials Not letting low energy be an excuse Defining your “why” and using it to motivate yourself You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

Laurelann Easton is the owner of Wrapped Up In Jewelry. She makes incredibly unique jewelry using stones and crystals and wire wrapping inspired by nature. When Etsy stopped working for her, she set out to create her own platform where she can sell to her audience on her own terms. She tells us how she got started, how she learned to create recurring revenue to make her income more predictable, and what she does for social media marketing. In this episode we talk about: Getting started working with jewelry Offering a membership box and how that benefits her business Keeping your creative practice front of mind Moving off of Etsy to create your own shop Laurelann’s social media strategy & photography tips You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: Learn more: www.wrappedupinjewelry.com (https://www.wrappedupinjewelry.com/) Instagram: @wrappedupinjewelry (https://www.instagram.com/wrappedupinjewelry/) Facebook: www.facebook.com/WrappedUpInJewelry (https://www.facebook.com/WrappedUpInJewelry/) Twitter: @wrappedupinjew1 (https://twitter.com/wrappedupinjew1) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

Molly Kubes is the founder of the Spiritual Business Accelerator, an online business program for spiritual women to help them build online businesses. She talks about marketing, meditation, staying in flow while traveling, and more! In this episode we talk about: Creating an online business out of an in-person one How to experiment and problem solve Marketing without feeling salesy Staying in the flow while traveling Meditation practice & binaural beats Grow engagement & conversion on Instagram Getting started writing copy You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: Instagram: @mollykubes (https://www.instagram.com/mollykubes/) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

Wendy Yalom and I have been working together for a number of years, she does all of my brand photography. She is so amazingly talented, and brings so much joy, beauty, and talent to our photo shoots. So many people hate getting their picture taken, and this really what drew Wendy into brand photography in the first place. Even capable, confident people tend to freeze up in front of a camera. Making people feel more confident and comfortable is what lights her up with purpose. In this episode we talk about: Feeling natural when taking photos When people should get professional brand photography Keeping balance in your business and life Good shooting locations Marketing to the right people Getting into the creative flow Trusting your instinct and saying yes Quick & simple tips for non-professionals You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: Learn more: www.wendykyalom.com (https://wendykyalom.com/) Instagram: www.instagram.com/brandingphotographer (https://www.instagram.com/brandingphotographer/) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

Today I am going to talk about something that’s near and dear to my heart: how to be a wealthy artist. There are 3 myths that I am going to bust right open about being a wealthy artist and what it means to be in business as a creative. We are going to give these myths a big hell no so that you can focus on making a full time living out of the work that you love! In this episode we talk about: The three myths of being a wealthy artist that are holding you back Selling with authenticity and education-based marketing Working smarter, not harder Saying no to things Creating a dreamy client profile Putting your actions behind your goals You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: Five Moves Storytelling Method: https://www.ginaireland.com/blog/driving-your-creative-career-the-5-moves-storytelling-method-with-karl-stelter (https://www.ginaireland.com/blog/driving-your-creative-career-the-5-moves-storytelling-method-with-karl-stelter) Carve The Turkey Content Method: https://www.ginaireland.com/blog/how-to-keep-a-strong-entrepreneur-partnership (https://www.ginaireland.com/blog/how-to-keep-a-strong-entrepreneur-partnership) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

First we talk about customer stories and how you get them and use them for your business and brand, and then we talk to Dana Tao. Dana is an incredible entrepreneur and human being, and she has so many amazing tips about being an entrepreneur, getting your mindset right, and utilizing Instagram. In this episode we talk about: The importance of customer stories + how to get them Deciding to start your own business Attracting the right people Finding your calling Instagram strategies Incorporating holistic wellness into your brand Flowing through the challenges in life Striving for a balanced life You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: www.bookcheektocheek.com (https://www.bookcheektocheek.com/) Instagram: www.instagram.com/cheektocheekartistry (http://instagram.com/cheektocheekartistry) Facebook: www.facebook.com/CheektoCheekArtistry (https://www.facebook.com/CheektoCheekArtistry/) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

Jenna Macintyre is passionate about human design, a system of the energies we hold in our bodies that helps to inform how we are meant to move through the world. She tells us all about how to apply human design to your life and your business, what it’s like to be an entrepreneur, and how to ignore all the haters and attract all the right people. Before we hear from her, I talk about adopting an abundance mindset and setting aside some of the limiting beliefs we’ve built up for ourselves. This is the best way to carry forward our goals for 2020. You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: www.thefairone.ca (http://www.thefairone.ca) Instagram: www.instagram.com/iamthefairone (https://www.instagram.com/iamthefairone/) Jenna Zoe: www.instagram.com/jennazoe (https://www.instagram.com/jennazoe/) Erin Claire Jones: www.instagram.com/erinclairejones (https://www.instagram.com/erinclairejones/) Look up your type: www.mybodygraph.com (https://www.mybodygraph.com/) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

Gabby Ortega is a holistic mental health coach, helping her clients with tools for healing, awakening, and becoming their highest self. With her background in clinical psychology, she found a large group of people who had problems that didn’t necessarily need a diagnosis, but that they just needed to find a way to move past all of these things. Before that, we talk about the importance and benefits of journaling, and some specific techniques you can use to reach your goals. You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: www.omtherapycoaching.com (https://www.omtherapycoaching.com/) Instagram: www.instagram.com/om_therapy_coaching (https://www.instagram.com/om_therapy_coaching/) Free Journal: www.omtherapycoaching.com/product-page/7-day-highest-self-journaling-workbook (https://www.omtherapycoaching.com/product-page/7-day-highest-self-journaling-workbook) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

We start the show off talking about the importance of retreats, including some of the takeaways I had from my recent trip, before we talk to Davey Fisher to go even more in-depth. Davey Fisher is an amazing certified trainer and the fitness director at The Ranch Malibu & Spa, where I take my yearly retreats. He is also a model and real estate agent, and helps represent some brands to help you be the strongest version of yourself. We touch on showing up for yourself, getting some self care, and even personal branding. You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: www.theranchmalibu.com (https://theranchmalibu.com/) Instagram: www.instagram.com/daveyfisher (https://www.instagram.com/daveyfisher/) E-mail: daveyfisherfit@gmail.com (mailto:daveyfisherfit@gmail.com) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

We’re going to do things a little differently today. Instead of a guest, I’m going to share my story and tell you a little more about why I do what I do. This came about from a listener suggestion, and I’m so happy to take that feedback in. I want to put my story out there and tell you a little about why I do what I do. It does make me feel a little vulnerable, but I know that these stories can help others and I want to let you all know that you are not alone! You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: Instagram: @ginaireland (https://www.instagram.com/ginaireland/) Interested in the 7 Day Course: Authentic Storytelling for Creative Entrepreneurs? E-mail me at gina@cardinalblueconsulting.com (mailto:gina@cardinalblueconsulting.com) to find out more! Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

We have a beautiful interview with Rachel Stelter, a wonderful photographer that I’ve been working with for years. She has also done social media management, branding, and marketing. She was one of those kids who always loved making things, and she fell in love with photography in high school and ended up turning it from a side gig into a full time career. I also share with you my own personal tips and tricks for photography and design, so you can get started creating your own content today! You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: Learn more: www.rachelstelterphotography.com (http://www.rachelstelterphotography.com) Instagram: @rachelstelterphotography (https://www.instagram.com/rachelstelterphotography/?hl=en) Canva: www.canva.com (https://www.canva.com/) PicMonkey: www.picmonkey.com (https://www.picmonkey.com/) Snapseed: www.snapseed.online (https://snapseed.online/) HashPhotos: www.hashphotos.app (https://www.hashphotos.app/) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

We are all storytellers at heart, and that is true even of our marketing! To make the marketing of your creative craft as effective as possible, I’m going to share the Five Moves Storytelling Method, a simple way to make sure you are telling succinct, captivating stories. And speaking of storytelling, today we talk to Karl Stelter, a filmmaker and a good friend of mine, about his creative journey, having a mindset for constantly improving, and the importance of a daily writing habit. You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com) Resources: Learn more: www.karlstelter.com (http://www.karlstelter.com) Vimeo: www.vimeo.com/karlstelter (https://vimeo.com/karlstelter) E-mail: karl@karlstelter.com (mailto:karl@karlstelter.com) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media)

Instagram is one of my favorite platforms and one of the most important places to spread the word of your creative practice. So today, I start off with a few of my favorite Instagram growth strategies, and then we get to talk with Brittany Jang. Brittany is an expert in all things marketing and operations when it comes to jewelry brands! She’s going to give all of you lots of wisdom to help build your businesses, whether that’s in jewelry or other creative fields. She is just a ball of positivity and I can’t wait for you to hear all that she has to say! You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com/) Resources: LinkedIn: www.linkedin.com/in/brittanyjang (https://www.linkedin.com/in/brittanyjang/) Instagram: www.instagram.com/brittjang (https://www.instagram.com/brittjang/) All-Hashtags.com (https://www.all-hashtag.com/) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media/)

I have known these two beautiful ladies, Jessica and Ronda, for a lot of my life. They have really paved the way for my own entrepreneurship journey. They both are an incredible example of partnership and aligning your values and priorities to create a powerful and long-lasting relationship. As two busy adults, they have some sage wisdom on starting a business, jiving with your partner, and creating content while staying creatively inspired! You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com/) Resources: www.empowerpartnerscoaching.com (http://www.empowerpartnerscoaching.com/) Facebook: www.facebook.com/empowerpartnerscoaching (http://www.facebook.com/empowerpartnerscoaching) Instagram: www.instagram.com/empowerpartners (https://www.instagram.com/empowerpartners/) Transcription service: www.rev.com (http://www.rev.com/) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media/)

We start the show with a quick lesson about The Product Marketing Triangle — something all creators should make themselves familiar with — and then we meet Nicole Drake. Nicole is a coffee-holic, avid journaler, and PROUD full-time artist — my kind of girl!! She describes the act of painting as a brilliant therapeutic outlet from perfectionism and anxiety, using the process of creation to reflect and engage in a dialogue with herself. Over time, she’s been able to appreciate the process and release herself from some of the anxiety and perfectionism that plagues all of us nowadays — and, at the same time, she’s been building a bonafide business. This is the kind of story that just lights me up inside and this is the kind of life that I want every Creator to understand is possible! You can learn more and find the complete show notes at GinaIreland.com (http://ginaireland.com/) Resources: www.nicoledrakepaints.com (http://www.nicoledrakepaints.com/) Instagram: www.instagram.com/nicoledrake_paints (http://www.instagram.com/nicoledrake_paints) Facebook: www.facebook.com/nicoledrakepaints (http://www.facebook.com/nicoledrakepaints) Get my FREE step-by-step guide to creating your authentic marketing message at www.ginaireland.com (https://www.ginaireland.com/) Creators Marketing Method is a production of (http://crate.media/)

Does marketing freak you out? Yep, I've been there. As entrepreneurs, we’re all looking for financial and lifestyle freedom, and it’s no secret that marketing is the big-ticket to get there. But, when you’re doing business in the creative space, it can feel cheesy, sales-y, and awkward to spread your message if you aren't aligned. My name is Gina Ireland and I've spent my career both being a Creator writing and working for celebrities and large studios like Disney and 20th Century Fox and working with Creators like you. I have over 10 years of experience in the creative industries, a BA from Duke University, an MBA from USC, and a graduate degree from the same film school Steven Spielberg attended...Fight on!  Over and over again, I’ve seen talented individuals struggle just to make ends meet because they couldn’t get the hang of sales — and I am sick and tired of seeing that. That’s why I came up with The Creators Marketing Method. Because sales don’t have to make you or your audience cringe and you CAN make a full-time living doing what you love! So, if you want to learn how to explode your income with soulful marketing, if you want to follow your passion and pay the bills without sacrificing your values in the process, then you’re in the right place. Every week, you’ll hear conversations with Creators about why they create, how they built a thriving business, and how you can do the same. It’ll be a lot of fun, and you’ll learn a lot along the way. I can't wait to help you on your journey! Resources: Learn more at ginaireland.com (https://www.ginaireland.com/) Instagram: instagram.com/ginaireland (https://www.instagram.com/ginaireland/) Facebook: facebook.com/creatorsmarketingmethod (https://www.facebook.com/creatorsmarketingmethod/) The Creators Marketing Method is a production of (http://crate.media/)