Podcasts about brand photography

Your most confident self doesn't come from having more clarity, more strategy, more clients or more income.You most confident self isn't something that you create "someday".You confidence grows when you decide that you are more than capable of achieving your biggest goals.You confidence is a decision—a choice.In this episode, we're unpacking what it really takes to build unshakeable confidence in your brand, your offers—and in yourself. Here's what we're talking through:Why confidence isn't something you wait to have—it's something you decideMy go-to method for how to instantly feel more confident as a business owner

If you've ever thought, “No one is buying my offer right now and everyone is saying I'm too expensive... I should just offer a one-time discount" — this episode is for you.Because the truth is, your pricing isn't the problem (and you don't need to include more things to make it "worth it"). When your dream clients don't immediately understand your value (aka what makes you different and why you're the person to solve their current challenges/problems), they default to saying it's “too expensive.”But the real problem? You're not positioning your brand clearly enough for them to see why your offer is exactly what they need (and what will help them experience and live the life they want so deeply to live).In this episode, we're digging into:Why your pricing isn't the issue (even if people keep telling you it is)How to build a brand that instantly communicates your value to dream clientsWhat I realized recently while doing my own market research (that snapped me out of comparison mode fast)How to stop feeling like you need to “prove” your worth in your content (and what to do instead, that will actually feel GOOD to do)Whether you're launching something new or things have just been a little quiet lately, this episode will help you reframe what's really going on — and how to position your offers with confidence again.

In today's episode of Take It Personally, I'm featuring my client Tori Kelner, a talented wedding photographer who made a smooth and strategic transition into brand photography. Tori shares her journey of moving from wedding photography to branding, how Rebrand helped her sharpen her strategy, and the powerful lessons she's learned along the way.If you're a photographer considering a shift toward brand photography, Tori's story is filled with valuable insights. From navigating burnout to embracing a new niche, she shares the tools and confidence she's gained to position herself as a brand photographer—and not just someone who "does brand photos occasionally."In this episode, you'll learn:How Tori decided to pivot from weddings to brand photography (and why it felt like the perfect move)The strategic changes she implemented right away to get her business set up for successThe power of positioning yourself as a brand photographer and why it's key to attracting the right clientsHow Rebrand's resources—like templates, questionnaires, and group coaching—accelerated her growth and confidenceThe importance of building a portfolio that reflects your unique approach to brand photographyTori's thoughts on blending multiple photography niches and why it doesn't have to be an all-or-nothing choiceLinks & Resources:Join RebrandTori's InstagramIf you're ready to take the next step in your photography business and pivot to brand photography, join us inside Rebrand where we help photographers like you build a strategy, find their niche, and gain the confidence to charge premium rates for their services.

In this episode of Take It Personally, I'm chatting with Nicole Hodgson, a branding photographer based in Northern California, who made the leap from family photography to brand photography. As a mom of three and a former marriage and family therapist, Nicole shares the moments that led her to pursue brand photography and how Rebrand helped her elevate her business.Nicole talks about her initial hesitation in offering branding sessions and how her passion for education and growth led her to Rebrand. Since joining, she's gained the clarity, confidence, and tools needed to position herself as a sought-after brand photographer. She's also made an additional $6500 in revenue in just a couple months. In this episode, you'll learn:How Nicole transitioned from family photography to branding photography and the struggles she faced along the wayThe key differences between the Behind the Shot course and the Rebrand program, and how Rebrand took her business to the next levelWhy positioning yourself as a brand photographer is crucial for business growth, and how Nicole found the confidence to niche downThe impact of learning how to use flash in branding photography, and how Nicole pushed herself to grow in new areasHow the Rebrand community and support system helped Nicole gain clarity and actionable steps to grow her businessThe power of discovery calls and how Nicole is now booking her highest packages with confidenceLinks & Resources:Join RebrandNicole's InstagramIf you're ready to gain clarity and confidence in your business, join us inside Rebrand, where we provide you with the tools, strategies, and support to become a booked out brand photographer.

Between unexpected world events like the global pandemic as well as natural ebbs and flows of the changing seasons, consistent income can be a consistent obstacle for those of us running photography businesses. Today's guest, Corry Frazier, is a photographer and coach helping other photographers with brand photography. Brand photography can be a great addition to a motherhood photography business. Connect with Corry: ⁠https://corryfrazierphotography.com/⁠ ⁠https://www.instagram.com/corryfrazierphotography/ Connect with TMA: Website | Membership | Courses: ⁠⁠www.themotherhoodanthology.com⁠⁠ Free Community: ⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠ Our Instagram: ⁠⁠instagram.com/themotherhoodanthology⁠⁠ Connect with Kim: Site: ⁠⁠https://kimbox.com ⁠⁠ IG ⁠⁠https://www.instagram.com/ki

Join the Imagen Community on Facebook to continue the discussions between episodes.Unlock the secrets to enhancing your photography business with top tips from Erica and Jon Hayes! Whether you're trying to streamline your pre-production or fine-tune your pricing model, this episode of Workflows offers invaluable insights.Erica + Jon are a husband and wife brand photography team that partner with brands to tell their unique Brand Image Story and create compelling imagery for marketing using their Plan • Style • Create™ method. Their work has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Their success building a multi-6 figure brand photography company has inspired them towards helping educate others to achieve similar success in the brand photography space.Join Scott Wyden Kivowitz as he chats with Erica and Jon Hayes, the dynamic duo transforming brand photography with their unique approaches to planning, execution, and pricing. Discover how they balance creativity and business acumen to deliver exceptional value to their clients."I think what we need to do is just get a fresh start and so it's like it, we can really just read each other, in that way, which I think is beneficial and should be the case with any second shooter you go on, is just to be able to communicate." - Erica HayesResourcesErica and Jon's ResourcesV-FlatsWhy You Should Listen:Learn innovative strategies to improve your brand photography planning and execution.Discover how flexible pricing can tailor to diverse client needs.Understand the balance between creativity and business in a successful partnership.Hear real-world examples of optimizing photography for client success.Gain insights into managing content creation and staying connected with your audience.Ready to elevate your brand photography game? Tune in to this episode to gain insider knowledge from industry experts Erica and Jon Hayes, and discover how you can make meaningful changes to your workflow.(00:00) - 60 (01:28) - Pre-Production and Planning Process (01:52) - Client's Ideal Client and Brand Message (02:54) - Challenges and Learning from Failures (05:51) - Understanding Client Needs and Feedback (11:49) - Dynamic Work Split Between Erica and Jon (16:58) - Pricing Model and Custom Quotes (21:34) - Understanding Value Add Services (22:28) - The Importance of Image Licensing (23:41) - Managing Additional Expenses (24:08) - Building a Pricing System (24:49) - Set Building and Location Sourcing (28:22) - Content Creation Challenges (34:16) - Future Goals and Podcast Plans (36:58) - Outsourcing and Team Building (39:15) - Conclusion and Resources

What if your brand visuals actually moved the needle in your business?In this episode of the Hey, Thriver podcast, Shay and Devin sit down with Karen Williams, visual creative director and founder of Black Visual Queen. Karen shares how she helps creative entrepreneurs show up as the face and visionary behind their brand—crafting visuals that do more than look good; they sell, convert, and align with the direction you're headed.You'll learn how she builds strategic brand identities that evolve with the entrepreneur, why visuals need to reflect your CEO energy now, and what it means to actually be seen in your business.

If I had a nickel for every time a photographer told me it's harder to book brand photography clients than weddings or portraits, I'd have a lot of nickels.And honestly? They're not wrong. Brand clients are different. They're usually business owners who know what they need and are actively looking for someone who specializes. They want an expert, not someone who shoots everything.That's why if you're struggling to book brand sessions, it's probably not your photos (they're likely great), your pricing, or the algorithm. It's your positioning. And before you roll your eyes about niching, stick with me. This goes deeper than that.What I'm talking about today is the very specific way that trying to appeal to everyone is keeping you from booking the clients and sessions you actually want.01:06 Challenges in Booking Brand Photography Clients02:47 The Importance of Positioning in Brand Photography03:11 Invitation to Double Your Prices Masterclass03:54 Common Issues in Brand Photography Business06:14 The Power of Niching Down09:31 Steps to Improve Your Brand Photography BusinessCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

What if the reason that clients aren't booking your top package isn't the price, but rather how you have positioned it?I hear so often from the brand photographers that I work with that they aren't able to sell the high price tag that they want to sell. They continually have people who are just booking a headshot or wanting to book their smallest package when it comes to personal brand photography.And once we really dig into their offers and how each of them are positioned, it's typically quite clear why that keeps happening. And they don't need to slash prices to get people to book the package that they want to book. They need to make sure that they are positioned in a way that make them appealing to be booked.This episode is all about creating offers that you want to sell as a brand photographer and that actually serve your clients.01:06 Why Clients Aren't Booking Your Top Package01:53 Upcoming Masterclass: Double Your Prices02:48 Common Mistakes in Offer Positioning05:49 The Importance of Asking the Right Questions08:15 Creating a Signature Session11:53 Ideal Session LengthCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

Is your website actually attracting the right clients? I use my website as a major tool for booking, and it's a big part of what I teach inside my coaching program. When you understand the power of a site that consistently converts visitors into clients, you'll be so glad you took the time to invest in it.Because honestly? You can get by without a website for a while. But if you're ready to attract higher-value clients (champagne clients), you need a site that makes your business look as legit as it actually is.In this episode of Take It Personally, I'm sharing the biggest website mistakes I see brand photographers make—the ones that are keeping you from booking more of your dream clients.01:08 The Power of a High-Ranking Website03:47 Common Website Mistakes03:55 The Importance of Niching05:50 Showcasing Yourself Effectively06:57 Beyond Pretty Photos08:45 Effective Website Copy10:48 Clear Calls to Action12:06 Masterclass on May 14CONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

Using AI in your business doesn't have to feel gross, generic, or like you're outsourcing your soul.In this episode, I'm sharing exactly how I trained ChatGPT to actually sound like me — quirks, word-nerd tangents, emojis and all. This is about getting authentic results from AI tools without the back-and-forth frustration, so you can create faster and stay true to your brand.If you're curious how to make AI a helpful teammate instead of a robot-y content generator, this one's for you.Hit Play Now To Hear: ✸ Why most people feel “meh” about ChatGPT's output (and how to fix that) ✸ My simple system for making AI sound so on-brand it's spooky ✸ The five brand elements your AI assistant needs to know to actually help you ✸ How this method saves me 15 hours a week without sacrificing my voice ✸ Why this isn't just helpful for AI — it's clarity gold for your brand, periodIf you want to make space for more creativity and flow in your business, without sacrificing your brand's heart and soul, this episode will show you how.

About 10 years ago I moved to Sioux Falls, and my family wasn't sure I'd make it as a full-time photographer. There were already so many in the area, and to them, the market felt saturated.Now I run a full-time photography business that's grown more than I ever imagined and a big part of that is the work I've put into building a strong personal brand.My story, along with many of my Rebrand students' stories, proves that even in a crowded market, you can become the go-to brand photographer people are excited to book.I know personal branding can feel a little nebulous, so that's what we're diving into in this episode. I'm breaking down the three things that will actually help you stand out as a brand photographer.01:06 The Journey to Full-Time Photography01:56 The Power of Personal Branding04:11 Understanding the 'Know, Like, Trust' Principle05:26 The Importance of Reputation13:31 Building Rapport with Clients19:15 Creating Lasting Relationships23:57 Masterclass InvitationCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

When I was a wedding and portrait photographer, I avoided discovery calls like the plague. I'm a classic millennial and just didn't want to get on a phone call.Now, as a brand photographer, discovery calls are a major source of income, and I'm a huge advocate for them.I know discovery calls can feel awkward and salesy, but this episode is going to flip that script. I'm walking you through the exact framework my students use to turn warm leads into dream brand photography clients through discovery calls.01:06 The Importance of Discovery Calls01:39 Framework for Successful Discovery Calls03:02 Building Trust and Rapport05:43 Setting Up and Conducting Discovery Calls10:40 Understanding Client Needs12:19 Concluding the Discovery Call16:20 Client Follow-Up and Next Steps18:05 Join the Rebrand WaitlistCONNECT WITH MADDIE:InstagramWebsiteLINKSJoin the Rebrand Waitlist: my 12-month program to help you become a booked out brand photographer. Sign up here or DM me the word WAITLIST on InstagramFull show notes

How crucial is brand photography when it comes to the success of your business? In today's episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business. Time-stamps:Meet Hannah and hear the story behind Pilates Bar Lex (1:47)Investing in branding photography as part of start-up costs (9:51)The goals behind brand photography (15:45)Making sure to actually use your brand photos (17:58)The planning process for your brand shoot (20:35)Brand Photography (24:24)Capturing you in your most authentic form (25:38)The power of brand photography in your small business (29:20)How often to schedule a brand photography shoot (33:13)Brand photography sets you apart in your industry (37:09)Mentioned in This Episode:Pilates Barre Lex Instagram: instagram.com/pilatesbarrelex_Pilates Barre Lex Website: pilatesbarrelex.comBrand Photography: brandandmarket.co/contactEpisode 32 Creating A Brand with Victoria of BrandWell Designs: podcasts.apple.com/us/podcast/creating-a-brandWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Today's episode is a little different — and a little personal. I'm sharing the real story behind why I changed the name of this podcast from Feel Good Social to Human-First Founders — and what this evolution means for me, for you, and for the future of this space.We're talking about growth, alignment, shifting seasons, and how to let go of something that's meant a lot… without losing the heart of it.Hit Play Now To Hear:✸ Why Feel Good Social will always matter to me (and probably to you, too) ✸ What's been shifting in my work, voice, and vision lately ✸ How this new name reflects the values I'm bringing into my business ✸ What to expect from Human-First Founders moving forwardIf you've ever found yourself evolving and unsure how to bring your people along — this one's for you. Thanks so much for being here. I'm so excited for what's next.

Join the waitlist for my upcoming brand course at heykristamarie.com/waitlist to get first access when doors open. If you're ready to build a brand that's clear, confident, and unmistakably YOU—this is where it starts.Get ready to TRANSFORM your business strategy, content and messaging

One of the biggest challenges in booking high-paying brand photography clients is helping them understand what brand photography actually is, and how it's different from other types of photography.Until they truly get this, it can be tough to get them to invest four figures in a session or see the full value of what you offer.In this episode, I'm breaking down what brand photography really is (because it's so much more than just headshots) and how you as a photographer can clearly explain it to potential clients to book more sessions with confidence.01:07 Behind the Shot Spring Sale03:00 Understanding Brand Photography05:56 Personal vs. Commercial Brand Photography07:37 The Importance of Variety in Brand Photography10:56 Building Trust and Planning for Success14:23 Upcoming Challenges in Behind the ShotCONNECT WITH MADDIE:InstagramWebsiteLINKSBehind the Shot: Learn how to plan, shoot, and deliver your first brand session to rave reviews. Use code SPRING to save $250.The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full show notes