Podcasts about brand photography

If content creation feels way harder than it should… this episode is going to change the way you approach your marketing (and make posting online feel 100x easier).In today's episode, I'm breaking down why so many business owners overthink their content—and how the one question you're asking yourself right now when you go to post is actually the thing that's keeping you stuck.We're shifting the focus away from you, and back to what your dream clients actually need to hear (so you can start creating high-converting content effortlessly).Inside this episode, we're talking about:Why “what should I post today?” is the wrong question (and what to ask instead)How to make your marketing feel so much simplerHow to get back to creating content easily (if you've been feeling overwhelmed and overthinking it)✨ P.S. If you're ready to create simple content that actually brings in aligned clients (without feeling the pressure to recreate trending IG reels that make you wanna cringe)… The In-Demand Brand Course was created for you. It's your step-by-step framework to create a brand that you LOVE, feel confident in, and that sells for you—so you can stop staring at a blank laptop screen wondering what to post today that will make people reach out.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

The world of Brand photography can seem elusive and gatekept by those in the industry. And my guest today is opening the gate to all things Brand Photography.Karen Williams, AKA the Black Visual Queen has 15+ years of experience in the brand world, and has worked with companies like Netflix and WIRED. Her new book, The Photo Hustle is a playbook for not only how to get into brand photography, but how to succeed in building a brand photography business.----Sponsor of the show: Sofi HYSAOpen a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up. allheartphoto.com/sofi----Connect with KarenWebsite: blackvisualqueen.comInstagram: blackvisualqueenThe Photo Hustle book (https://amzn.to/4jU7rF4)----Follow the showWebsite: https://podcast.allheartphoto.comInstagram: https://instagram.com/witt.podYouTube: https://www.youtube.com/@wisdominthetangents

Send us a textOn this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photographer.https://jenvazquez.com/social-sessions

You don't have to be "on" 24/7 in order to always be attracting new clients. In fact, when you focus on this ONE type of content, getting new dream inquiries becomes a whole lot simpler (and allows you to be posting and showing up LESS online).In today's episode, we're talking about why only focusing on short-form content is draining your energy and not actually building momentum in getting new client inquiries on repeat. I'm walking you through how I've built a business that still brings in dream clients — even when I've barely touched Instagram for weeks — and while I'm in another country — and how you can shift your strategy to do the same.Inside this episode, we're covering:The real reason you feel like you have to be constantly “on” in order to get new client inquriesHow shifting your focus and energy to a different type of content will help you unplug without your income dippingWhy focusing on quick business wins might be sabotaging your growth (and what to do instead)✨ P.S. If you're ready to build a brand that does the heavy lifting for you—so you're not always hustling trying to get the next client? The In-Demand Brand Course is open and ready for you! It's your step-by-step framework to create a brand that clearly communicates your value and consistently brings in aligned clients—without burning you out in the process.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Ever wonder what it's like working with brands as a photographer? In this episode, I'm walking you through exactly how I plan, style, and execute brand shoots from start to finish — from the first inquiry to delivering the final gallery. We'll talk creative direction, styling, shot lists, client experience, and editing with purpose. Whether you're new to brand work or just want to tighten up your process, this one's packed with practical takeaways (and a few behind-the-scenes stories too). PS: If you're wanting to get into brand photography, my DMs are always open — or come snag a mentorship spot below! ___

Today we're diving into how my tagline has generated thousands of dollars & consistent new dream clients into my brand and business.  

In this episode of the Creativ Rise Podcast, Joey interviews Christy Speers (formerly Christy Johnston) about what it really looks like to build a thriving, 6 figure wedding and brand based creative business — and why she almost let fear keep her from the life she has now.They unpack:✅ How Christy built a business with 7-year long retainers✅ Her pivot from international weddings to working with global brands✅ What it's like getting hundreds of inquiries a year — and how she handled it✅ Her role in helping launch a clean water non-profit✅ And the hard lessons she's learned along the wayPLUS:→ Her biggest wedding shoot disaster (and how she saved it)→ Why she left weddings — and what she's doing to go back→ How she structures shoots that lead to repeat brand clients→ The biggest lie creatives believe about self-employmentThis is one of the most honest convos we've had on the show — if you're a creative struggling with fear, indecision, or how to scale smart, Christy's story will encourage you!Missed Round 13?→ Join the waitlist for Round 14: ⁠⁠⁠creativrise.com⁠⁠⁠Free Tools & Trainings:→ Pricing Calculator: ⁠⁠⁠creativrise.com/pricingcalculator⁠⁠⁠→ Productivity Course: ⁠⁠⁠creativrise.com/productivity⁠⁠⁠→ $10K/Mo Creator Workshop Replay: ⁠⁠⁠creativrise.com/workshop⁠⁠⁠→ Money Management Training: ⁠⁠⁠creativrise.com/moneytraining⁠⁠⁠→ Fix Your Inquiry Form: ⁠⁠⁠creativrise.com/inquiryform⁠⁠⁠Listen & Subscribe:→ Apple Podcasts: ⁠⁠⁠apple.co/creativrise⁠⁠⁠→ Spotify: ⁠⁠⁠open.spotify.com/show/creativrise⁠⁠⁠Follow Along:→ Instagram: ⁠⁠⁠@creativrise⁠⁠⁠ | ⁠⁠⁠@joeyspeers⁠⁠⁠ | ⁠⁠⁠@christyjspeers

Today we're diving into the NUMBER ONE selling strategy that doesn't make you feel cringe and ALSO brings in clients on repeat

Your most confident self doesn't come from having more clarity, more strategy, more clients or more income.You most confident self isn't something that you create "someday".You confidence grows when you decide that you are more than capable of achieving your biggest goals.You confidence is a decision—a choice.In this episode, we're unpacking what it really takes to build unshakeable confidence in your brand, your offers—and in yourself. Here's what we're talking through:Why confidence isn't something you wait to have—it's something you decideMy go-to method for how to instantly feel more confident as a business owner

If you've ever thought, “No one is buying my offer right now and everyone is saying I'm too expensive... I should just offer a one-time discount" — this episode is for you.Because the truth is, your pricing isn't the problem (and you don't need to include more things to make it "worth it"). When your dream clients don't immediately understand your value (aka what makes you different and why you're the person to solve their current challenges/problems), they default to saying it's “too expensive.”But the real problem? You're not positioning your brand clearly enough for them to see why your offer is exactly what they need (and what will help them experience and live the life they want so deeply to live).In this episode, we're digging into:Why your pricing isn't the issue (even if people keep telling you it is)How to build a brand that instantly communicates your value to dream clientsWhat I realized recently while doing my own market research (that snapped me out of comparison mode fast)How to stop feeling like you need to “prove” your worth in your content (and what to do instead, that will actually feel GOOD to do)Whether you're launching something new or things have just been a little quiet lately, this episode will help you reframe what's really going on — and how to position your offers with confidence again.

In this episode of Take It Personally, I'm chatting with Nicole Hodgson, a branding photographer based in Northern California, who made the leap from family photography to brand photography. As a mom of three and a former marriage and family therapist, Nicole shares the moments that led her to pursue brand photography and how Rebrand helped her elevate her business.Nicole talks about her initial hesitation in offering branding sessions and how her passion for education and growth led her to Rebrand. Since joining, she's gained the clarity, confidence, and tools needed to position herself as a sought-after brand photographer. She's also made an additional $6500 in revenue in just a couple months. In this episode, you'll learn:How Nicole transitioned from family photography to branding photography and the struggles she faced along the wayThe key differences between the Behind the Shot course and the Rebrand program, and how Rebrand took her business to the next levelWhy positioning yourself as a brand photographer is crucial for business growth, and how Nicole found the confidence to niche downThe impact of learning how to use flash in branding photography, and how Nicole pushed herself to grow in new areasHow the Rebrand community and support system helped Nicole gain clarity and actionable steps to grow her businessThe power of discovery calls and how Nicole is now booking her highest packages with confidenceLinks & Resources:Join RebrandNicole's InstagramIf you're ready to gain clarity and confidence in your business, join us inside Rebrand, where we provide you with the tools, strategies, and support to become a booked out brand photographer.

In today's episode of Take It Personally, I'm featuring my client Tori Kelner, a talented wedding photographer who made a smooth and strategic transition into brand photography. Tori shares her journey of moving from wedding photography to branding, how Rebrand helped her sharpen her strategy, and the powerful lessons she's learned along the way.If you're a photographer considering a shift toward brand photography, Tori's story is filled with valuable insights. From navigating burnout to embracing a new niche, she shares the tools and confidence she's gained to position herself as a brand photographer—and not just someone who "does brand photos occasionally."In this episode, you'll learn:How Tori decided to pivot from weddings to brand photography (and why it felt like the perfect move)The strategic changes she implemented right away to get her business set up for successThe power of positioning yourself as a brand photographer and why it's key to attracting the right clientsHow Rebrand's resources—like templates, questionnaires, and group coaching—accelerated her growth and confidenceThe importance of building a portfolio that reflects your unique approach to brand photographyTori's thoughts on blending multiple photography niches and why it doesn't have to be an all-or-nothing choiceLinks & Resources:Join RebrandTori's InstagramIf you're ready to take the next step in your photography business and pivot to brand photography, join us inside Rebrand where we help photographers like you build a strategy, find their niche, and gain the confidence to charge premium rates for their services.

Between unexpected world events like the global pandemic as well as natural ebbs and flows of the changing seasons, consistent income can be a consistent obstacle for those of us running photography businesses. Today's guest, Corry Frazier, is a photographer and coach helping other photographers with brand photography. Brand photography can be a great addition to a motherhood photography business. Connect with Corry: ⁠https://corryfrazierphotography.com/⁠ ⁠https://www.instagram.com/corryfrazierphotography/ Connect with TMA: Website | Membership | Courses: ⁠⁠www.themotherhoodanthology.com⁠⁠ Free Community: ⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠ Our Instagram: ⁠⁠instagram.com/themotherhoodanthology⁠⁠ Connect with Kim: Site: ⁠⁠https://kimbox.com ⁠⁠ IG ⁠⁠https://www.instagram.com/ki

Join the Imagen Community on Facebook to continue the discussions between episodes.Unlock the secrets to enhancing your photography business with top tips from Erica and Jon Hayes! Whether you're trying to streamline your pre-production or fine-tune your pricing model, this episode of Workflows offers invaluable insights.Erica + Jon are a husband and wife brand photography team that partner with brands to tell their unique Brand Image Story and create compelling imagery for marketing using their Plan • Style • Create™ method. Their work has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Their success building a multi-6 figure brand photography company has inspired them towards helping educate others to achieve similar success in the brand photography space.Join Scott Wyden Kivowitz as he chats with Erica and Jon Hayes, the dynamic duo transforming brand photography with their unique approaches to planning, execution, and pricing. Discover how they balance creativity and business acumen to deliver exceptional value to their clients."I think what we need to do is just get a fresh start and so it's like it, we can really just read each other, in that way, which I think is beneficial and should be the case with any second shooter you go on, is just to be able to communicate." - Erica HayesResourcesErica and Jon's ResourcesV-FlatsWhy You Should Listen:Learn innovative strategies to improve your brand photography planning and execution.Discover how flexible pricing can tailor to diverse client needs.Understand the balance between creativity and business in a successful partnership.Hear real-world examples of optimizing photography for client success.Gain insights into managing content creation and staying connected with your audience.Ready to elevate your brand photography game? Tune in to this episode to gain insider knowledge from industry experts Erica and Jon Hayes, and discover how you can make meaningful changes to your workflow.(00:00) - 60 (01:28) - Pre-Production and Planning Process (01:52) - Client's Ideal Client and Brand Message (02:54) - Challenges and Learning from Failures (05:51) - Understanding Client Needs and Feedback (11:49) - Dynamic Work Split Between Erica and Jon (16:58) - Pricing Model and Custom Quotes (21:34) - Understanding Value Add Services (22:28) - The Importance of Image Licensing (23:41) - Managing Additional Expenses (24:08) - Building a Pricing System (24:49) - Set Building and Location Sourcing (28:22) - Content Creation Challenges (34:16) - Future Goals and Podcast Plans (36:58) - Outsourcing and Team Building (39:15) - Conclusion and Resources

What if your brand visuals actually moved the needle in your business?In this episode of the Hey, Thriver podcast, Shay and Devin sit down with Karen Williams, visual creative director and founder of Black Visual Queen. Karen shares how she helps creative entrepreneurs show up as the face and visionary behind their brand—crafting visuals that do more than look good; they sell, convert, and align with the direction you're headed.You'll learn how she builds strategic brand identities that evolve with the entrepreneur, why visuals need to reflect your CEO energy now, and what it means to actually be seen in your business.

If I had a nickel for every time a photographer told me it's harder to book brand photography clients than weddings or portraits, I'd have a lot of nickels.And honestly? They're not wrong. Brand clients are different. They're usually business owners who know what they need and are actively looking for someone who specializes. They want an expert, not someone who shoots everything.That's why if you're struggling to book brand sessions, it's probably not your photos (they're likely great), your pricing, or the algorithm. It's your positioning. And before you roll your eyes about niching, stick with me. This goes deeper than that.What I'm talking about today is the very specific way that trying to appeal to everyone is keeping you from booking the clients and sessions you actually want.01:06 Challenges in Booking Brand Photography Clients02:47 The Importance of Positioning in Brand Photography03:11 Invitation to Double Your Prices Masterclass03:54 Common Issues in Brand Photography Business06:14 The Power of Niching Down09:31 Steps to Improve Your Brand Photography BusinessCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

What if the reason that clients aren't booking your top package isn't the price, but rather how you have positioned it?I hear so often from the brand photographers that I work with that they aren't able to sell the high price tag that they want to sell. They continually have people who are just booking a headshot or wanting to book their smallest package when it comes to personal brand photography.And once we really dig into their offers and how each of them are positioned, it's typically quite clear why that keeps happening. And they don't need to slash prices to get people to book the package that they want to book. They need to make sure that they are positioned in a way that make them appealing to be booked.This episode is all about creating offers that you want to sell as a brand photographer and that actually serve your clients.01:06 Why Clients Aren't Booking Your Top Package01:53 Upcoming Masterclass: Double Your Prices02:48 Common Mistakes in Offer Positioning05:49 The Importance of Asking the Right Questions08:15 Creating a Signature Session11:53 Ideal Session LengthCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

Is your website actually attracting the right clients? I use my website as a major tool for booking, and it's a big part of what I teach inside my coaching program. When you understand the power of a site that consistently converts visitors into clients, you'll be so glad you took the time to invest in it.Because honestly? You can get by without a website for a while. But if you're ready to attract higher-value clients (champagne clients), you need a site that makes your business look as legit as it actually is.In this episode of Take It Personally, I'm sharing the biggest website mistakes I see brand photographers make—the ones that are keeping you from booking more of your dream clients.01:08 The Power of a High-Ranking Website03:47 Common Website Mistakes03:55 The Importance of Niching05:50 Showcasing Yourself Effectively06:57 Beyond Pretty Photos08:45 Effective Website Copy10:48 Clear Calls to Action12:06 Masterclass on May 14CONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

About 10 years ago I moved to Sioux Falls, and my family wasn't sure I'd make it as a full-time photographer. There were already so many in the area, and to them, the market felt saturated.Now I run a full-time photography business that's grown more than I ever imagined and a big part of that is the work I've put into building a strong personal brand.My story, along with many of my Rebrand students' stories, proves that even in a crowded market, you can become the go-to brand photographer people are excited to book.I know personal branding can feel a little nebulous, so that's what we're diving into in this episode. I'm breaking down the three things that will actually help you stand out as a brand photographer.01:06 The Journey to Full-Time Photography01:56 The Power of Personal Branding04:11 Understanding the 'Know, Like, Trust' Principle05:26 The Importance of Reputation13:31 Building Rapport with Clients19:15 Creating Lasting Relationships23:57 Masterclass InvitationCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes