Podcasts about brand photography

We put so much pressure on ourselves to make every new service launch flawless: perfect pricing, perfect workflows, perfect offer. But the reality is, you have to let yourself launch 'messily' if you want to be able to refine it and turn it into an offer that brings in substantially more money and clients.In today's episode, I'm walking you through how to create offers that you and your clients LOVE, and that transform the financial future of your business. Because having a business that brings in consistent high income isn't about having perfectly successful launches — it's about having the courage to launch something new and messy and feel confident WHILE doing it.Inside this episode, we're covering:Why your V1 doesn't need to be perfect (it just needs to exist)The mindset shifts that make launching feel less dauntingHow to navigate through a messy launch when it starts to feel overwhelmingThe permission you need to take messy action and start launching the offers that have been on your heartI can't wait for you to tune in, and I'd love to hear your takeaways! Send me a DM @heykristamarie and let's connect. Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you've been sitting at your laptop wondering what to post on IG -- or feeling like you're creating content just to *hopefully* get more engagement -- this episode is going to feel like a breath of fresh air.Your BEST content is hiding in plain sight… in the small, ordinary moments of your day.I'm sharing what I learned from recording daily episodes for seven weeks straight -- and how it rewired my creativity. Instead of overthinking my content, I started spotting everyday stories that I knew would connect with my audience and content creation actually felt FUN again. Inside this episode, we're covering:Why stories that show transformation outperform posts that just tellHow scanning your day for “tiny moments” makes content creation feel fun and effortlessThe subtle difference between posts that try to perform vs. posts that naturally resonateI can't wait to hear your takeaways!

In today's episode we're talking through how you can create a cohesive brand (that goes far beyond your brand colors and photos) and that creates a cohesive EXPERIENCE for your dream clients (that they can't stop talking about). We're diving into:How brand cohesion goes far beyond colors and photos -- it's about creating a consistent experience your clients can feel every time they interact with your brandHow your brand colors should not only feel authentic to you, but also resonate with the clients you most want to attract.How the words you use in real life should align with the words you use in your emails, on your website, and across social mediaWhy content creation becomes easier when you focus on what your dream clients need to hear, instead of asking with “what should I post today?”Why creating hidden website pages for client resources or guides can deliver a more elevated experience than sending long, text-heavy emailsI can't wait for you to tune into this episode!

In today's episode I'm talking about the simple shifts I made that helped my referrals skyrocket over the last year in my business. These shifts helped me land repeat clients more consistently (some have booked me for 3-5 projects in less than a year) and created a new stream of leads from my clients who raved about the experience of working with me. We're talking about how to streamline your experience, simplify what you send (and when), and create a client journey that makes people say, “You have to work with her.”Inside this episode, we're covering:The mindset shift from reactive to proactive client support (and why it changes everything)How to map your client journey so you can spot bottlenecks before they cause confusionWhat to include (and what to save for later) in your first reply so you don't overwhelm new leadsSimple ways to “drip” the right resources—emails, PDFs, blogs—at the right timeHow building clean systems quietly builds your confidence (and it shows)I can't wait for you to tune in and I'd love to hear your takeaways!

Steve and Nick's guest this episode is Marcus Ahmad. Marcus has had a long and varied career in photography, including fashion, advertising and now brand photography. He is also a qualified  senior lecturer in fashion and advertising photography. Marcus somehow also finds time to play bass guitar for a variety of bands and venues.  Steve is nursing a hangover from sampling real ales in Birmingham, whilst Nick is packing his bags for a well earned vacation. Marcus Ahmad Website https://www.marcusahmad.com/  Shoot to the Top Podcast https://shoottothetop.com/Support the showNick Church and Steve Vaughan are professional wedding photographers based in the UK. They both use Sony Alpha cameras and lenses. Video version of the Podcast including slide shows of images https://www.youtube.com/@thephotographypod Nick's website : https://www.nickchurchphotography.co.uk/Nick's Instagram : https://www.instagram.com/nickchurchphotography/ Nick Church Creative Academy https://www.nickchurchphotography.co.uk/news/introducing-nick-church-creative-academy Steve's website : https://www.samandstevephotography.com/Steve's Wedding Instagram : https://www.instagram.com/samandstevephotography/Steve's personal Instagram: https://www.instagram.com/stevevaughanphotography Music from Artlist.io Any technical information given by the presenters is based on their understanding and opinion at the time of recording

Today we're talking about the importance of creating an intentional workspace.Summary: I've seen it in my own business: when my workspace is messy, my creativity shrinks and my business plays small right along with it. The truth is, the way we treat our physical space is often a mirror for how we treat our business. In this episode, I'm sharing why decluttering and creating an intentional workspace matters more than you think — and how even small changes can completely shift your energy, productivity, and the growth you see in your life and business.Inside this episode, we're covering:Why cluttered workspaces = cluttered headspace (and how it affects your business decisions)How your physical environment mirrors the way you're showing up in your businessSimple shifts to create an intentional space that inspires creativity and focusWhy even a small, designated “work zone” can dramatically improve productivityI can't wait for you to dive in!Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If thinking about improving your SEO has ever made your head spin, you're not alone. For years I told myself it was “too hard” and “too complicated to understand”.Summary: But here's the truth: SEO doesn't have to feel overwhelming, and it doesn't require you to spend months buried in complicated strategies. In this episode, I'm breaking down the 5 things that actually move the needle for your SEO -- and highlighting a big red flag that's costing business owners money.Inside this episode, we're covering:The 5 things you actually need to focus on if you want to be found onlineWhy buying a pricey template won't fix your SEO (and what will)How to build sustainable SEO habits without overcomplicating it✨ P.S. Ready for a website that actually converts dream clients and helps you get found online? Let's rebrand your site! Learn more by visiting this page. Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you've ever been asked, “what makes you different from everyone else in your industry?” …and your brain immediately went to: “Well, I really care about my clients.”You're not alone — I hear this all the time. And I want to help you get deeper and dig down to the *real* thing that separates you from everyone else in your industry.Summary: Because here's the thing, caring about your clients is important (of course it is). But that's the baseline. Your dream clients already expect you to care. What actually makes you stand out is the way you connect with them, the way you anticipate their hesitations, and the way you make them feel safe and understood before they've even reached out to you.In this episode, we're talking about how to uncover your real differentiator and how to start creating content that makes your clients say, “Oh my gosh, she gets me.”Inside this episode, we're covering:Why “I care more” isn't the thing that will set you apart (and what actually will)Two main types of service providers/niches — and how to shift your messaging depending on which bucket you fall intoWhy generic, vague content isn't making you more sales — and how to swap it for content that feels like you're reading your client's mind (and has them instantly knowing you're the one for them)Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you've ever invested in branding -- hired a designer, a copywriter, maybe even a brand photographer -- and walked away still feeling like something was missing, you're not alone.So many of my clients tell me their brand feels “off,” even after working with multiple professionals to create their brand. The truth? Your brand isn't just about colors, fonts, photos, or even your website design. It's about how your business feels to the people experiencing it. In this episode, I'm sharing the pieces most business owners skip when they create their brand identity (and these are the things that actually convert new leads into paying clients)!Inside this episode, we're covering:Why working on your brand in silos/piece by piece is causing you to feel disconnected from the end result.The real difference between your personal brand and your brand identity (and how they work together to bring in new dream leads).How to show up as the expert in your content -- without feeling braggy or salesy.Why reframing your clients' beliefs in your messaging makes you the obvious choice.I can't wait for you to tune in and I'd love to hear your biggest takeaway!Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you're getting stuck on blogging because you're worried about keywords and SEO—this episode is going to change everything about blog strategy for you.We're diving into why blog posts are so much more than just a tool for ranking on Google—and how they can become one of the most powerful ways to elevate your client experience and increase referrals.I'm walking you through exactly how to bake blog posts into your client process so you can stop repeating yourself on calls, answer client questions before they even have to ask, and position yourself as an expert in a way that makes people excited to tell their friends about you.Inside this episode, we're covering:Why blog posts should be a core part of your client experience (not just a marketing tool)The specific types of posts that save you time while supporting your clientsHow to structure your blog topics so they're hyper-specific and easy to referenceThe easiest way to build a library of posts without feeling overwhelmedHow to link related posts to keep clients on your site longer and boost long-term SEO✨ P.S. Want help creating blog content that elevates your client experience and boosts your visibility? I can help you create a set of high-value posts that work behind the scenes for your business. Send me a message here and let's get started.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you're getting ghosted after someone inquires—or you're constantly thinking “if I could just get them on a call, I know they'd book”—this episode is for you.Today, we're talking about the very first email you send after someone reaches out… and why it might be the reason dream clients never take the next step.I'm walking you through how to structure this email (and what to link to) so that your inquiry process actually does the selling for you—and makes dream clients want to take the next step immediately.Inside this episode, we're covering:Why this 1 email is so much more than just a confirmation or pricing replyWhat most people get wrong in their inquiry response (and how to fix it)The one thing you should never attach to your first replyWhat to include instead that immediately sets you apart (even if you're the most expensive option)✨ P.S. Want a private pricing page like the one I shared in this episode—but hate updating your website or writing the copy?I'm in the process of launching a *BRAND NEW* offer to create customized website pages to help you create a high-converting, streamlined client experience (and as a podcast listener, you're the first to hear all about it!)→ Send me an email at krista@heykristamarie.com to learn more about working together to create your own customized client inquiry page!Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

What happens when someone who's spent 15 years hiring photographers for brands like Netflix, Masterclass, and AARP writes a book about how the photo industry really works?You get The Photo Hustle, a straight-talking, wildly helpful roadmap to booking clients, getting paid, and actually making a viable career out of commercial photography. In this episode, I'm chatting with author, photo editor, and creative director Karen Williams about what she's learned on the inside of the brand and editorial world, along with what photographers at every level can take away from it.We talk about pricing, licensing, reputation, portfolio building, imposter syndrome, and the truth behind that elusive “six-figure” dream. Karen doesn't hold back… and her insights will stick with you long after the episode ends.LINKS:Grab Karen's book The Photo Hustle Follow Karen on Instagram Resources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

If content creation feels way harder than it should… this episode is going to change the way you approach your marketing (and make posting online feel 100x easier).In today's episode, I'm breaking down why so many business owners overthink their content—and how the one question you're asking yourself right now when you go to post is actually the thing that's keeping you stuck.We're shifting the focus away from you, and back to what your dream clients actually need to hear (so you can start creating high-converting content effortlessly).Inside this episode, we're talking about:Why “what should I post today?” is the wrong question (and what to ask instead)How to make your marketing feel so much simplerHow to get back to creating content easily (if you've been feeling overwhelmed and overthinking it)✨ P.S. If you're ready to create simple content that actually brings in aligned clients (without feeling the pressure to recreate trending IG reels that make you wanna cringe)… The In-Demand Brand Course was created for you. It's your step-by-step framework to create a brand that you LOVE, feel confident in, and that sells for you—so you can stop staring at a blank laptop screen wondering what to post today that will make people reach out.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

The world of Brand photography can seem elusive and gatekept by those in the industry. And my guest today is opening the gate to all things Brand Photography.Karen Williams, AKA the Black Visual Queen has 15+ years of experience in the brand world, and has worked with companies like Netflix and WIRED. Her new book, The Photo Hustle is a playbook for not only how to get into brand photography, but how to succeed in building a brand photography business.----Sponsor of the show: Sofi HYSAOpen a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up. allheartphoto.com/sofi----Connect with KarenWebsite: blackvisualqueen.comInstagram: blackvisualqueenThe Photo Hustle book (https://amzn.to/4jU7rF4)----Follow the showWebsite: https://podcast.allheartphoto.comInstagram: https://instagram.com/witt.podYouTube: https://www.youtube.com/@wisdominthetangents

Send us a textOn this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photographer.https://jenvazquez.com/social-sessions

You don't have to be "on" 24/7 in order to always be attracting new clients. In fact, when you focus on this ONE type of content, getting new dream inquiries becomes a whole lot simpler (and allows you to be posting and showing up LESS online).In today's episode, we're talking about why only focusing on short-form content is draining your energy and not actually building momentum in getting new client inquiries on repeat. I'm walking you through how I've built a business that still brings in dream clients — even when I've barely touched Instagram for weeks — and while I'm in another country — and how you can shift your strategy to do the same.Inside this episode, we're covering:The real reason you feel like you have to be constantly “on” in order to get new client inquriesHow shifting your focus and energy to a different type of content will help you unplug without your income dippingWhy focusing on quick business wins might be sabotaging your growth (and what to do instead)✨ P.S. If you're ready to build a brand that does the heavy lifting for you—so you're not always hustling trying to get the next client? The In-Demand Brand Course is open and ready for you! It's your step-by-step framework to create a brand that clearly communicates your value and consistently brings in aligned clients—without burning you out in the process.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Today we're diving into how my tagline has generated thousands of dollars & consistent new dream clients into my brand and business.  

In this episode of the Creativ Rise Podcast, Joey interviews Christy Speers (formerly Christy Johnston) about what it really looks like to build a thriving, 6 figure wedding and brand based creative business — and why she almost let fear keep her from the life she has now.They unpack:✅ How Christy built a business with 7-year long retainers✅ Her pivot from international weddings to working with global brands✅ What it's like getting hundreds of inquiries a year — and how she handled it✅ Her role in helping launch a clean water non-profit✅ And the hard lessons she's learned along the wayPLUS:→ Her biggest wedding shoot disaster (and how she saved it)→ Why she left weddings — and what she's doing to go back→ How she structures shoots that lead to repeat brand clients→ The biggest lie creatives believe about self-employmentThis is one of the most honest convos we've had on the show — if you're a creative struggling with fear, indecision, or how to scale smart, Christy's story will encourage you!Missed Round 13?→ Join the waitlist for Round 14: ⁠⁠⁠creativrise.com⁠⁠⁠Free Tools & Trainings:→ Pricing Calculator: ⁠⁠⁠creativrise.com/pricingcalculator⁠⁠⁠→ Productivity Course: ⁠⁠⁠creativrise.com/productivity⁠⁠⁠→ $10K/Mo Creator Workshop Replay: ⁠⁠⁠creativrise.com/workshop⁠⁠⁠→ Money Management Training: ⁠⁠⁠creativrise.com/moneytraining⁠⁠⁠→ Fix Your Inquiry Form: ⁠⁠⁠creativrise.com/inquiryform⁠⁠⁠Listen & Subscribe:→ Apple Podcasts: ⁠⁠⁠apple.co/creativrise⁠⁠⁠→ Spotify: ⁠⁠⁠open.spotify.com/show/creativrise⁠⁠⁠Follow Along:→ Instagram: ⁠⁠⁠@creativrise⁠⁠⁠ | ⁠⁠⁠@joeyspeers⁠⁠⁠ | ⁠⁠⁠@christyjspeers

Today we're diving into the NUMBER ONE selling strategy that doesn't make you feel cringe and ALSO brings in clients on repeat

Your most confident self doesn't come from having more clarity, more strategy, more clients or more income.You most confident self isn't something that you create "someday".You confidence grows when you decide that you are more than capable of achieving your biggest goals.You confidence is a decision—a choice.In this episode, we're unpacking what it really takes to build unshakeable confidence in your brand, your offers—and in yourself. Here's what we're talking through:Why confidence isn't something you wait to have—it's something you decideMy go-to method for how to instantly feel more confident as a business owner

If you've ever thought, “No one is buying my offer right now and everyone is saying I'm too expensive... I should just offer a one-time discount" — this episode is for you.Because the truth is, your pricing isn't the problem (and you don't need to include more things to make it "worth it"). When your dream clients don't immediately understand your value (aka what makes you different and why you're the person to solve their current challenges/problems), they default to saying it's “too expensive.”But the real problem? You're not positioning your brand clearly enough for them to see why your offer is exactly what they need (and what will help them experience and live the life they want so deeply to live).In this episode, we're digging into:Why your pricing isn't the issue (even if people keep telling you it is)How to build a brand that instantly communicates your value to dream clientsWhat I realized recently while doing my own market research (that snapped me out of comparison mode fast)How to stop feeling like you need to “prove” your worth in your content (and what to do instead, that will actually feel GOOD to do)Whether you're launching something new or things have just been a little quiet lately, this episode will help you reframe what's really going on — and how to position your offers with confidence again.

In this episode of Take It Personally, I'm chatting with Nicole Hodgson, a branding photographer based in Northern California, who made the leap from family photography to brand photography. As a mom of three and a former marriage and family therapist, Nicole shares the moments that led her to pursue brand photography and how Rebrand helped her elevate her business.Nicole talks about her initial hesitation in offering branding sessions and how her passion for education and growth led her to Rebrand. Since joining, she's gained the clarity, confidence, and tools needed to position herself as a sought-after brand photographer. She's also made an additional $6500 in revenue in just a couple months. In this episode, you'll learn:How Nicole transitioned from family photography to branding photography and the struggles she faced along the wayThe key differences between the Behind the Shot course and the Rebrand program, and how Rebrand took her business to the next levelWhy positioning yourself as a brand photographer is crucial for business growth, and how Nicole found the confidence to niche downThe impact of learning how to use flash in branding photography, and how Nicole pushed herself to grow in new areasHow the Rebrand community and support system helped Nicole gain clarity and actionable steps to grow her businessThe power of discovery calls and how Nicole is now booking her highest packages with confidenceLinks & Resources:Join RebrandNicole's InstagramIf you're ready to gain clarity and confidence in your business, join us inside Rebrand, where we provide you with the tools, strategies, and support to become a booked out brand photographer.

In today's episode of Take It Personally, I'm featuring my client Tori Kelner, a talented wedding photographer who made a smooth and strategic transition into brand photography. Tori shares her journey of moving from wedding photography to branding, how Rebrand helped her sharpen her strategy, and the powerful lessons she's learned along the way.If you're a photographer considering a shift toward brand photography, Tori's story is filled with valuable insights. From navigating burnout to embracing a new niche, she shares the tools and confidence she's gained to position herself as a brand photographer—and not just someone who "does brand photos occasionally."In this episode, you'll learn:How Tori decided to pivot from weddings to brand photography (and why it felt like the perfect move)The strategic changes she implemented right away to get her business set up for successThe power of positioning yourself as a brand photographer and why it's key to attracting the right clientsHow Rebrand's resources—like templates, questionnaires, and group coaching—accelerated her growth and confidenceThe importance of building a portfolio that reflects your unique approach to brand photographyTori's thoughts on blending multiple photography niches and why it doesn't have to be an all-or-nothing choiceLinks & Resources:Join RebrandTori's InstagramIf you're ready to take the next step in your photography business and pivot to brand photography, join us inside Rebrand where we help photographers like you build a strategy, find their niche, and gain the confidence to charge premium rates for their services.

Between unexpected world events like the global pandemic as well as natural ebbs and flows of the changing seasons, consistent income can be a consistent obstacle for those of us running photography businesses. Today's guest, Corry Frazier, is a photographer and coach helping other photographers with brand photography. Brand photography can be a great addition to a motherhood photography business. Connect with Corry: ⁠https://corryfrazierphotography.com/⁠ ⁠https://www.instagram.com/corryfrazierphotography/ Connect with TMA: Website | Membership | Courses: ⁠⁠www.themotherhoodanthology.com⁠⁠ Free Community: ⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠ Our Instagram: ⁠⁠instagram.com/themotherhoodanthology⁠⁠ Connect with Kim: Site: ⁠⁠https://kimbox.com ⁠⁠ IG ⁠⁠https://www.instagram.com/ki

Join the Imagen Community on Facebook to continue the discussions between episodes.Unlock the secrets to enhancing your photography business with top tips from Erica and Jon Hayes! Whether you're trying to streamline your pre-production or fine-tune your pricing model, this episode of Workflows offers invaluable insights.Erica + Jon are a husband and wife brand photography team that partner with brands to tell their unique Brand Image Story and create compelling imagery for marketing using their Plan • Style • Create™ method. Their work has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Their success building a multi-6 figure brand photography company has inspired them towards helping educate others to achieve similar success in the brand photography space.Join Scott Wyden Kivowitz as he chats with Erica and Jon Hayes, the dynamic duo transforming brand photography with their unique approaches to planning, execution, and pricing. Discover how they balance creativity and business acumen to deliver exceptional value to their clients."I think what we need to do is just get a fresh start and so it's like it, we can really just read each other, in that way, which I think is beneficial and should be the case with any second shooter you go on, is just to be able to communicate." - Erica HayesResourcesErica and Jon's ResourcesV-FlatsWhy You Should Listen:Learn innovative strategies to improve your brand photography planning and execution.Discover how flexible pricing can tailor to diverse client needs.Understand the balance between creativity and business in a successful partnership.Hear real-world examples of optimizing photography for client success.Gain insights into managing content creation and staying connected with your audience.Ready to elevate your brand photography game? Tune in to this episode to gain insider knowledge from industry experts Erica and Jon Hayes, and discover how you can make meaningful changes to your workflow.(00:00) - 60 (01:28) - Pre-Production and Planning Process (01:52) - Client's Ideal Client and Brand Message (02:54) - Challenges and Learning from Failures (05:51) - Understanding Client Needs and Feedback (11:49) - Dynamic Work Split Between Erica and Jon (16:58) - Pricing Model and Custom Quotes (21:34) - Understanding Value Add Services (22:28) - The Importance of Image Licensing (23:41) - Managing Additional Expenses (24:08) - Building a Pricing System (24:49) - Set Building and Location Sourcing (28:22) - Content Creation Challenges (34:16) - Future Goals and Podcast Plans (36:58) - Outsourcing and Team Building (39:15) - Conclusion and Resources

If I had a nickel for every time a photographer told me it's harder to book brand photography clients than weddings or portraits, I'd have a lot of nickels.And honestly? They're not wrong. Brand clients are different. They're usually business owners who know what they need and are actively looking for someone who specializes. They want an expert, not someone who shoots everything.That's why if you're struggling to book brand sessions, it's probably not your photos (they're likely great), your pricing, or the algorithm. It's your positioning. And before you roll your eyes about niching, stick with me. This goes deeper than that.What I'm talking about today is the very specific way that trying to appeal to everyone is keeping you from booking the clients and sessions you actually want.01:06 Challenges in Booking Brand Photography Clients02:47 The Importance of Positioning in Brand Photography03:11 Invitation to Double Your Prices Masterclass03:54 Common Issues in Brand Photography Business06:14 The Power of Niching Down09:31 Steps to Improve Your Brand Photography BusinessCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

What if the reason that clients aren't booking your top package isn't the price, but rather how you have positioned it?I hear so often from the brand photographers that I work with that they aren't able to sell the high price tag that they want to sell. They continually have people who are just booking a headshot or wanting to book their smallest package when it comes to personal brand photography.And once we really dig into their offers and how each of them are positioned, it's typically quite clear why that keeps happening. And they don't need to slash prices to get people to book the package that they want to book. They need to make sure that they are positioned in a way that make them appealing to be booked.This episode is all about creating offers that you want to sell as a brand photographer and that actually serve your clients.01:06 Why Clients Aren't Booking Your Top Package01:53 Upcoming Masterclass: Double Your Prices02:48 Common Mistakes in Offer Positioning05:49 The Importance of Asking the Right Questions08:15 Creating a Signature Session11:53 Ideal Session LengthCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

Is your website actually attracting the right clients? I use my website as a major tool for booking, and it's a big part of what I teach inside my coaching program. When you understand the power of a site that consistently converts visitors into clients, you'll be so glad you took the time to invest in it.Because honestly? You can get by without a website for a while. But if you're ready to attract higher-value clients (champagne clients), you need a site that makes your business look as legit as it actually is.In this episode of Take It Personally, I'm sharing the biggest website mistakes I see brand photographers make—the ones that are keeping you from booking more of your dream clients.01:08 The Power of a High-Ranking Website03:47 Common Website Mistakes03:55 The Importance of Niching05:50 Showcasing Yourself Effectively06:57 Beyond Pretty Photos08:45 Effective Website Copy10:48 Clear Calls to Action12:06 Masterclass on May 14CONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes