Good, Better, Best

Gain business insights from a 52-year second-generation baker.

This episode of What's My Story reveals Good, Better, Best host Tony Jaime's transition during the Covid Crisis from building his Insurance Agency to starting an online Christian Courses website.

Good, Better, Best introduces our longer episodes interviewing local business owners who share their story about how they built their business using Good, Better, Best techniques and more.

Don't be afraid to take the time to allow other ideas to seep into you. Take a mini-retreat and soak up some other ideas.

When you get bucked off a horse, Get back on that horse! Everybody fails but the problem is we get hurt, we get scared and we lose faith. Learn how to get back on that horse.

The secret on getting anything that you want in life is getting comfortable with failing 90% of time.

Learn how to improve yourself and your business by identifying your Strengths, Weaknesses, Opportunities, and greatest Threats.

Outwork your fears.  If you are struggling, anxious or afraid then you need to learn how to embrace your best friend named Frankie Fear.

The process of pruning and grafting is the process of improvement through addition and subtraction.

Winston Churchill coined the phrase that when there is a hard, scary crisis filled with uncertainty don't be afraid to turn a bad trial into a good result.

Failure to adjust is death to a business just ask Blockbuster, Tower Records and Toy R Us to name a few. It's crazy to think that 88% of the Fortune 500 firms that existed in 1955 have either merged or don'ts exist. Learn how to adapt or die.

BHAG Goals or Stretch Goals are Big, Hairy, Audacious, Goals. Think and dream big.

Marcus Lemonis in the television show called The Profit places emphasis on People, Process and Products.

Have a "Never Give Up Activity". Rowing is backwards so you can't see where you are going. You can't see the future storms so just keep rowing in the present since it's the only thing that you can control. Everyone must be in the same line, going in the same direction, at the same speed.

What defines your culture? Define what matters to you. State your mission, vision, and purpose so that you know your path or your way. What are your core values, and clarify strategic priorities? Know your why.

A small investment of time can have big rewards. Time spent to equip yourself can make a big difference in your sales, sports, relationships, education, and spiritual life. Work smarter, not harder.

What is your Big Dream that you want to accomplish before you die? Everybody dies, but not everybody lives. How will you accomplish your dream Before You Die?

Handling questions vs handling objections. There are no objections, only questions of inquiry? It is our job to pique the interest of the PA. If they ask questions or have objections those are interest questions. How do we answer questions? Are we in a fight or a relationship?

What is your strategy? Everybody loves the home run. It makes a huge splash and the payoff is financially rewarding. The problem is that it takes a long time and it’s way more difficult than other types of hits. The truth is that a bunt is a hit too and it’s easier and faster to build your average by getting singles and bunts. Small businesses are great for practicing your pitch, building confidence and having more fun.

We are farmers.  The process of patience.  The is a cycle to close and it usually takes several touches.  Prospecting includes making contact, qualifying the prospect, nurturing the prospect, present the offer, overcome objections, close the sale, referrals.

Intention is to hire only those who demonstrate the qualities necessary for working in a professional environment, and the willingness to move forward. We will be hiring “OKG’s” which means Our Kinda Guys/Gals. We will hire the OKG’s but I will also be willing to train them through regular Tony Talks. Tony Talks are informative meetings designed to motivate, train and keep everybody accountable.

Learn an easy 3 step process to help you get the appointment, answer objections and close the deal.

What are your key distinctives that reflect only you? Distinctives are distinguishing, characteristic, typical, individual, particular, peculiar, idiosyncratic, differentiating, unique, exclusive, special, especial. remarkable, unusual, singular, noteworthy, different, uncommon, extraordinary, original. ANTONYMS. common.

Outwit, Outlast, Outplay.  Persistence is the key.  Learn about endurance, grit, stamina, and tenacity.

The Columbo Close is used when the client expressed disinterest in purchasing the product. You don’t want to be a typical pushing salesperson and you sense your decision maker is a bit skiddish so you may want to put them at ease. Say goodbye so that the client thinks the sales call is over, then they drop their guard and the sales call is saved. How did Peter Faulk do this?

Stay Aggressive. Don’t ever relax, get after it! The way you think or feel about something is essential in reaching your success. Many people think that poor is a way of being but it’s just part of the journey. If you are poor but hungry and driven to be successful, then you have a proper state of mind.

Oh, the mission got canceled? Good… We can focus on another one. Didn’t get the new high-speed gear we wanted? Good… We can keep it simple. Didn’t get promoted? Good… More time to get better. Didn’t get funded? Good… We own more of the company. Didn’t get the job you wanted? Good… Go out, gain more experience, and build a better resume. Got injured? Good… Needed a break from training. Got tapped out? Good… It’s better to tap out in training than tap out on the street. Got beat? Good… We learned. Unexpected problems? Good… We have to figure out a solutions

Pete Rose was a Hall of Fame baseball player known for his extraordinary passion and effort. The small percentage of entrepreneurs that wouldn’t even consider quitting are the true hustlers. They aren’t afraid to take a risk, no matter how high the odds are stacked against them. Don’t worry about what others think of them, “Try Hards” love what they do.

You miss 100% of the Shots you don't take.  Many salespeople who intentionally avoid going for large sales because they’re afraid of blowing the big one. 

Rome wasn't built in a day. Important work takes time. This expression functions as an injunction or plea for someone to be patient. For example, You can't expect her to finish this project in the time allotted; Rome wasn't built in a day.

You’re the driver of the bus, it’s all about personal responsibility. Desire, vision and focus to move your bus in the right direction. Fuel your ride with positive energy. Invite people on your bus and share your vision for the road ahead. Enthusiasm attracts more passengers and energizes them during the ride. Love your passengers. Have fun and enjoy the ride

Learn how to say the right things, the right way, and then you need to say it to enough people.

What is your personal vision and purpose?  How do you hope to accomplish your vision?  What can you do that will support your vision and purpose?What do you do when sales dry up and you are ready to quit?  What do you do when you get scared and lose confidence?  You must understand your Why!

In 1519, Captain Hernan Cortes landed in Veracruz to begin his great conquest. Upon arriving, he gave the order to his men to burn the ships. There is no turning back! There is no plan “B”. You must win or die trying. If you want to take the island you must burn the ships.

This expression comes from Mark Twain and the saying goes, “if you have to eat a frog, eat it first thing in the morning and if you have to eat two then eat the biggest one first.”  So do the hardest most difficult things first thing.   Stop Procrastinating!

Psychologists are finding that the one characteristic that is emerging as a significant predictor of success is not social intelligence, or IQ. It’s Grit. It’s been said that grit is living life like it’s a marathon, not a sprint. But what is Grit, how can it be nurtured? “Grit is having stamina, Grit is sticking with your future, day in, day out, not just for the week, not just for the month, but for years, and working really hard to make that future a reality.”

Every time you want to put something off, don’t. Instead, start working on it. Every time you work, start with the tasks that will contribute most to your success. Every time you want to stop working and there is still 15% to go, don’t. Just deliver. Every time you go to say no, I can’t, or the problem is, don’t. Be positive instead.

In his book Find Your Yellow Tux, Jesse Cole, is the modern day. PT Barnum, Walt Disney, and MLB owner Bill Veeck. Jesse Cole is the owner of minor league baseball team the Savannah Bananas and he applies the lessons he learned from great showmen and businessmen to create a dynamic experience at his minor league baseball games.

Striving for continuous personal improvement.

Learn how to do it better than anyone has ever done it before.

Greek Mythology, Sisyphus was the king of Ephyra, also known as Corinth. He was punished, by Zeus, for his self-aggrandizing craftiness and deceitfulness by being forced to roll an immense boulder up a hill, only to watch it come back to hit him, repeating this action for eternity. Tasks that are both laborious and futile are therefore described as Sisyphean. We tend to complain during trials, make excuses and feel personally punished We tend to shy away from the grind and struggle of life thinking that it’s a curse and not a blessing. Don’t be frustrated by the relentless struggle instead be driven and inspired by it.

My dad taught me about business and sales when I was 16 working at baseball card conventions and our sports card memorabilia shop. This episode is a summary of lessons from each chapter of Good, Better, Best that I learned at Tony Jaime Baseball Cards.

You can't sleep. Broke people sleep. You got to be willing to sacrifice sleep, if you sleep you may miss the opportunity to be successful.

If you can say Good then you are still alive, so get up, dust off, reload, recalibrate, re-engage and go out on the attack. Get after it! Go on the Warpath And Get Some. ·A leader is only as good as the team behind them. A leader is entirely responsible for their team's actions so that when facing failure, a leader must take extreme responsibility.

Develop a system that satisfies and excites those around you so that they naturally and consistently promote your business for you through word of mouth.

Coaches are mentors that work hard at exposing critical errors that affect performance by properly identifying and correcting bad habits. This process requires constant attention and a willingness to learn. Musicians, athletes, pastors, and businessmen are constantly receiving coaching but what about teachers? Everybody needs coaching!

It's Your Ship summarizes an extraordinary model of efficiency, teamwork, and multifaceted leadership.

Failure is part of life but it doesn't have to define you if you learn and grow from your trials.

How to plan for success by setting achievable benchmarks.

How to create a great experience in fun and unique ways to create a dynamic culture.