Podcast appearances and mentions of jesse cole

Want to know what kind of reader you are? TAKE OUR QUIZ: https://www.currentlyreadingpodcast.com/quiz   In this episode of Currently Reading, Meredith returns to discuss her current reads with Kaytee. They also deep dive into some lessons they've learned over 400 episodes of Currently Reading. Finally, Meredith highlights a bookish friend, while Kaytee brings a specific topic she's curious about.   Show notes are time-stamped below for your convenience. Read the transcript of the episode (this link only works on the main site).   0:00 Welcome to Currently Reading 2:34 Bookish Moments of the Week 7:39 Current Reads 7:47 Let The Great World Spin by Colum McCann (Kaytee) https://bookshop.org/a/79394/9780812973990  12:39 The Silent Appeal by Janice Hallett (Meredith) https://bookshop.org/a/79394/9781668083710  20:04 Banana Ball by Jesse Cole and Don Yaeger (Kaytee) https://bookshop.org/a/79394/9780593473412  24:39 Daddy-Long-Legs by Jean Webster (Meredith) https://bookshop.org/a/79394/9781986418416  31:46 Whistler by Ann Patchett (Meredith and Kaytee) https://bookshop.org/a/79394/9780063511637 42:09 Deep Dive: Things We've Learned From 400 Episodes 57:46 Before We Go 63:17 Wrap-Up   #books #reading #currentlyreading #podcast #currentreads ❤️ Support Us: Become a Bookish Friend on Patreon | https://patreon.com/currentlyreadingpodcast  Grab Some Merch on Zazzle | http://www.zazzle.com/store/currentlyreading Shop Bookshop dot org | https://bookshop.org/shop/currentlyreading Bookish Friends Receive: The Indie Press List with a curated list of five books hand sold by the indie of the month. August's IPL is a special murderful edition brought to you by Fabled Bookshop in Waco, TX.  Love and Chili Peppers with Kaytee and Rebekah - romance lovers get their due with this special episode focused entirely on the best selling genre fiction in the business All Things Murderful with Meredith and Elizabeth - special content for the scary-lovers, brought to you with the behind-the-scenes insights of an independent bookseller From the Editor's Desk with Kaytee and Bunmi Ishola - a quarterly peek behind the curtain at the publishing industry The Bookish Friends Facebook Group - where you can build community with bookish friends from around the globe as well as our hosts Connect With Us: The Show:  Instagram | https://instagram.com/currentlyreadingpodcast Website | https://currentlyreadingpodcast.com/ Email | hello@currentlyreadingpodcast.com Substack | https://currentlyreadingpodcast.substack.com/ Youtube | https://www.youtube.com/@currentlyreadingpodcast Threads | https://www.threads.net/@currentlyreadingpodcast The Hosts and Regulars:  Meredith | https://instagram.com/meredithmondayschwartz Kaytee | https://instagram.com/notesonbookmarks Mary | https://instagram.com/maryreadsandsips Roxanna | https://instagram.com/roxannathereader Elizabeth | https://instagram.com/wacoreads Production and Editing:  Megan Phouthavong Evans | https://instagram.com/mostofmegansreads

What if the reason people aren't buying, engaging, staying, or following your lead isn't because they need another motivational poster about "teamwork"? It might be because you have no idea what actually matters to them. In this episode, Erin sits down with David Allison, founder of the Valuegraphics Research Company and author of The Values Map, to talk about why demographics, generic corporate values, and a bunch of buzzwords slapped on an office wall don't tell us nearly as much as we think they do. David shares how understanding what matters most to people can make you a better leader, marketer, salesperson, and overall human trying to get other humans to do things. They also dig into how to uncover someone's real values without creepily asking, "So...what are your deepest values?" and why values alignment might explain why certain jobs, people, opportunities, and even parties just click while others make you want to fake a babysitter emergency and leave. In this episode, you'll hear: Why corporate values often become expensive wallpaper and what actually motivates employees Three questions that reveal what matters most to someone without turning the conversation into a therapy session How to use curiosity and the "Third Why" to get past surface-level small talk Why understanding someone's values can make selling, leading, and influencing a whole lot easier How David realized the traditional definition of success was basically a lie for him and why building your work around what matters most can make it suck significantly less Resources Mentioned in the Episode: Check out David's Website: www.davidallisoninc.com Learn more about Value Graphics: www.valuegraphics.com Pre-order David's book, "The Values Map: Discover What Drives You and How to Move Others" Follow David on LinkedIn at davidallisoninc/ Book Erin to speak Ready to modernize your culture, liberate your leadership, and differentiate your business without sounding like every other company on LinkedIn? Bring Erin Hatzikostas in to show your team how authenticity can become an actual strategic advantage, not just another corporate buzzword. Book Erin to Speak If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple "plays" to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration! Follow Erin on LinkedIn or Instagram Take our simple, fun and insightful "What's your workplace superhero name?" quiz Unleash your Authentic Superpower with Erin's book, You Do You-ish Throw out half the playbook and start competing in a league of your own. Check out Erin's book, The 50% Rule. Work with Us Or just buy some fun, authentic, kick-ars merch here To connect with Erin and/or Nicole, email: hello@bauthenticinc.com DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsuitable for younger audiences. Tweetable Comments "What matters most to us drives everything we do." "Your corporate values are not the human values of the people who are showing up at your corporation." "Authenticity is, I'm gonna say, not a value, it's the end result of values alignment." "It was, 10 years of living a lie that I didn't know was a lie, because I'd only been taught that this was the truth." Podcast Transcript Erin Hatzikostas sits down with David Allison, founder of the Valuegraphics Research Company, to explore what really motivates people at work. They unpack the difference between corporate values and human values, how leaders and salespeople can discover what matters most to someone, why values alignment influences engagement and decision-making, and how understanding your own values can help you build a career that actually fits. Why "Values" Might Be the Wrong Word Erin: What's the biggest misconception you get when people call you the values guy or talk about the research you do around values? David: One of the biggest confusions is just the word values. We're all used to sitting in boardrooms talking about mission, vision, values. The CEO sends out the annual note saying they've finally figured out the corporate values, and usually they're the same as everybody else's corporate values. They go up on the wall behind the receptionist, everybody's happy, and then they're forgotten about 24 hours later. We also run around talking about what we think our values are. Politicians tell us what our values are. So I actually don't love using the word anymore. What works better is asking: What matters most? What matters most to you? What matters most to your customers? What matters most to your employees? That gets much closer to the kind of values I'm researching. Erin: And it feels more distinctive too. Instead of asking somebody for five or ten values, you can start with one or two things that really matter. David: Exactly. Through our research, we've identified 56 values. And the interesting thing is that you can't simply ask people what their values are, because they'll either intentionally or unintentionally tell you what they want their values to be, or what they want you to think their values are. Instead, you ask about behavior. What do you do all day? How do you feel about this thing? What does this topic mean to you? When you listen to what people are actually doing and start mapping their behaviors, you can work backward and understand what matters most to them. What Hockey Can Tell You About Someone's Values David: I'm Canadian, so let's use hockey. If somebody says they're a hockey fan, don't just stop there. Ask how often they go to games. Do they watch at home? Who do they watch with? Friends? Family? Do they take clients to games? Do they own a jersey? If their team gets eliminated, will they cheer for another team or stop watching completely? You're asking them about something they're excited to talk about. But underneath their answers, you're hearing their values. If they refuse to cheer for another team, maybe loyalty matters a lot to them. If every hockey experience involves their friends but never their family, that tells you something about the relative importance of friendship and family in that context. You listen to what people do, and from there you start to see what matters most. Erin: That's the legit researcher part. You're discerning the thing without actually asking them the thing. The Pink Van: Why Assumptions About People Get Us in Trouble Erin: Let's make this practical. Our listeners might be in sales, leadership, or running businesses. How does this help somebody market better, sell more, or become a better leader? David: I'll give you an example from our research. I was preparing for a keynote for a group of employers in the blue-collar trades. They were dealing with a major talent shortage and wanted to understand how to get more people interested in joining the trades. Our research found that people considering careers in the trades dramatically over-indexed around a value called service to others. They wanted to know they were doing something that helped people and made a difference. The employers were already talking about things like earning more money, getting out of shift work, and avoiding the cost of college. Those are logical benefits. But they weren't saying, "This is your chance to be in a helping profession." After my keynote, a business owner came up to me. He had seven offices across the Southern United States with fleets of service vans. In each fleet, one van was painted pink, and all of the money earned by that van went toward breast cancer research because of a personal story involving his wife. I thought that was the story. He said, "No. The real story is that every day my guys fight over who gets to be in the pink van." Erin: Wow. David: Think about that. If you were marketing to people in the trades based on stereotypes, would you ever have gotten to pink vans? Probably not. You'd be talking about football, tailgates, country music, or whatever other assumptions you had about the audience. But the answer was pink vans. There's almost always a pink van in the research. Something that makes you say, "We never would have guessed that, but now it makes complete sense." When you understand what matters most to people, you can use it to market, motivate, inspire, build policies, engage employees, and make strategic decisions. Three Questions That Reveal What Matters Most Erin: What about people who can't hire your company to conduct a big research study? What questions could they ask employees or clients to get closer to this information themselves? David: We have three questions we call the three telltale questions. We've tested versions of them with people around the world. The important part is that you don't ask one person once and assume you've figured everything out. Ask a lot of people and listen for patterns. Those patterns are the signals in the noise. That's where the values start bubbling to the surface. David: The first question is: Why do you go to work? Someone might immediately say, "To pay my bills." Fine. Ask why else. Maybe their friends are there. Maybe work is their creative outlet. Maybe they feel like they're making a difference. Maybe it's where they feel useful. They're telling you why they choose to spend such a huge portion of their life doing this thing. The second question is: Why would you give away half of your lottery winnings? If someone says they wouldn't, tell them to imagine they won a lottery where giving away half was required. Then ask where they'd give it and why. That's a major behavioral decision. The "why" behind it is usually a value talking. The third question is: If you could send one message to yourself 10 years ago, what would it be? Listen to whether they talk about family, friendship, work, stress, money, kids, health, or something else. Whatever comes up tells you something about what matters most to them. Erin: That's really good. The Values Corporate America Often Misses Erin: Is there a value corporations tend to underestimate? Something that leaders might not put in their top five, but your research shows matters a lot? David: Every workforce is different, so I wouldn't prescribe one value to every company. But there is a cluster that appears again and again. Of the 56 values we've identified, five show up constantly across different industries and groups. We call them the togetherness values: belonging, family, friendship, relationships, and community. Those aren't interchangeable. Belonging is different from community. Community is different from relationships. Companies tend to lump them all together, but you need to understand which one actually matters to your people. The broader point is that humans want some form of connection. So look at your employee research, surveys, hallway conversations, and everything else you already know about your workforce. Which form of togetherness seems to matter most? Then lean into it. David: Because here's the secret to everything: What matters most to us drives everything we do. If you want people to be more engaged, stop quitting, or actually care about the work they're doing, you have to give them more of what matters most. Your Corporate Values Are Not Your Employees' Human Values David: One of the biggest mistakes corporations make is spending two years and millions of dollars figuring out their corporate values and then wondering why employees aren't behaving according to them. Your corporate values are not the human values of the people who are showing up at your corporation. You've only done half the job. The company might decide creativity is one of its core values. Great. But suppose personal growth is one of the strongest human values among your employees. Now you need to connect the dots. Show employees how being creative at work helps them grow as people. Explain why the behavior you're asking for gives them more of something that already matters deeply to them. If you don't make that connection, they'll look at "creativity" written on the wall and think, "Okay, whatever. That doesn't matter to me." Corporate values might actually be better described as guiding principles or a list of ways the organization wants people to behave. Stop Turning Values Into Expensive Wallpaper Erin: You just hit one of my hot spots. It's not enough to say you're a "family-first organization." Tell people what that actually means. Maybe it means you're not expecting someone to answer emails from the soccer field. Maybe leaders who have ideas over the weekend schedule the email to go out Monday instead of firing it off immediately. Specificity is what makes those values feel real. Even something like safety can be communicated in a more human way. Instead of just saying, "We believe in OSHA adherence," explain that you want people to leave work safely and go home to grill burgers with their family that night. It's not just about the value. It's about how you talk about it and how you put it into action. I recently talked to a company whose mantra was "grit and gratitude." I loved that because it's only two things, it's memorable, and there's a little juxtaposition between them. Companies sometimes think more is better. Maybe you're better off choosing one or two things and going deeper. David: I like grit and gratitude because it doesn't sound like everybody else. Under those two ideas, you can still have many different behaviors and principles. But at least there's something distinctive to connect to. How Understanding Values Tripled a Fundraising Target Erin: What's one example where an organization used your research and made a change that had a really profound impact? David: We worked with a hospital foundation in Canada that wanted to attract more high-net-worth donors and increase the size of their gifts. We profiled people in the community who had previously donated to health-related causes but had never donated to this particular foundation. An interesting pattern emerged. Many of the prospective donors were women who had recently been widowed and, for the first time in their lives, were making major financial decisions independently. Our research showed how important that newfound independence and agency were to them. So the foundation changed its approach. Instead of saying, "Here's where your money is going," they said, essentially, "Your gift could help us in several different ways. Which area would you like your money to support?" They sat down with donors and let them decide what mattered to them. By giving those women agency over the decision, the foundation tripled its fundraising target. Erin: Wow. David: They framed their strategy, marketing, and messaging around what mattered most to those people. The decision suddenly became an easy yes because the organization wasn't just asking for money. It was giving people an opportunity to act on something they deeply valued. What Values Alignment Feels Like Erin: I think about this in my own life too. When I was evaluating financial advisors, it was amazing how few people seemed interested in understanding what mattered to me. For me, I wanted someone I could actually connect with and have real conversations with. Not a bunch of BS. If somebody had simply asked me what was most important to me, I would have basically handed them the answer to how to sell to me. David: And here's what's interesting about those situations. When you find a person, product, job, or situation that genuinely aligns with what matters most to you, you often notice the absence of things. You're not second-guessing yourself. You're not lying awake at night running the pros and cons through your head. You're not constantly trying to convince yourself to make the relationship work. It just works. Erin: It clicks into place like a Lego. David: Exactly. Think about parties. There are parties where you walk in and immediately think, "Nope. How quickly can we leave?" And then there are parties where you want to stay all night. You may not be able to explain exactly why. Maybe it's the people, the music, the room, the energy, or some combination of all of it. But something about that environment aligns with what matters to you. Is Authenticity a Value? Erin: This is where your work and mine dovetail. People are craving something they can connect to, whether it's a salesperson, a leader, or a company. Wallpaper corporate values aren't enough. You need specificity, examples, and authenticity. Give people something they can plug into so they can determine whether it aligns with them. And it's actually better if someone can clearly say, "No, this doesn't align with me," than to give them nothing but vanilla and leave them thinking, "I don't know." David: You said earlier that authenticity might be the 57th value. I'm going to reframe that. Authenticity is, I'm gonna say, not a value, it's the end result of values alignment. If you're living authentically, you're living according to what matters most to you. Erin: I think authenticity might also be part of how you uncover the values in the first place. It's the stories, uncommon language, specificity, and willingness to actually expose who you are that allow people to feel what those values really mean. David: I think we're talking about the same thing from different layers. You're looking at the umbrella. I'm down in the weeds. The Question That Changed a High-Stakes Negotiation Erin: I have a story about the phrase "what matters most." When I became interim CEO, I had to renegotiate our largest contract. The vendor wanted more money, and giving it to them could have made an already difficult financial situation much worse. It was high stakes, and I'm not exactly known for being a giant planner. Early in the first conversation, I asked the executive, "What matters most to you in this negotiation?" He wasn't expecting the question, so he answered honestly. His company expected to pursue an IPO, and long-term contracts were incredibly important because investors would want confidence that major clients weren't about to leave. Suddenly, I understood that this negotiation wasn't only about price. A long-term agreement mattered tremendously to him. Switching vendors would have been incredibly difficult for us anyway, so I was perfectly comfortable discussing a long-term contract. That one question completely changed what I understood about the negotiation. David: "What matters most to you about this situation?" or "What matters most to you about this outcome?" are fantastic questions in sales and negotiations. But you can also learn a lot by simply paying attention and being curious. How to Discover Someone's Values Through Small Talk David: Let's use you as an example. There's a photo behind you. What's it a picture of? Erin: My family. My husband and my two children. David: And I can see books behind you. What's one of the most recent books you added? Erin: Probably Fans First by Jesse Cole from the Savannah Bananas. David: Are you a baseball fan? Erin: Not specifically. I'm a big sports fan, though. David: Where did that come from? Erin: My grandmother. She passed away when she was 62, so I was only 11. But I remember sitting in her living room with her. She was about 4'11", sitting in a green leather chair beside the dialysis machine she used at home, smoking a cigarette with a police scanner nearby. She lived in a town of about 800 people, so I'm not sure how much exciting police activity there was to scan. And she always had sports on. She didn't just watch sports. She participated. She yelled at the TV. She was spicy. She absolutely hated Notre Dame, so I still hate Notre Dame today basically as an ode to her. For a woman of her generation, being that passionate about sports was unusual. And I think that's where I got it. The other reason I still love sports is the authenticity of it. Nobody knows what's going to happen. It's not scripted. I love the energy and unpredictability. I also love the lack of commitment. I can watch and leave whenever I want. David: That little conversation already gave me several clues. Family is important to you. Creativity is clearly there. I hear some tradition in the way you talk about carrying your grandmother's influence forward. Experiences are important to you. The way you described sitting in that room with your grandmother is incredibly vivid. And when you said you like being able to leave whenever you want, independence came roaring to the forefront. Erin: One thousand percent. And what's interesting is that most people stop too soon. They see the family photo and ask, "Are those your kids?" Or they notice something from Michigan and ask, "Are you from Michigan?" But then they stop. To uncover what matters to someone, you have to be genuinely curious enough to ask the next question. The Third Why David: There's a technique I call The Third Why. You might ask somebody why they chose to have a family photo taken at a particular place. They'll give you an answer. Then you ask why that mattered. And then you go one level deeper again. Three whys down is often where people start telling you about a value. The first answer is usually surface level. The second starts getting somewhere. By the third, you're getting closer to what is actually driving the decision. Erin: That's the key. You can't necessarily plan all of those questions ahead of time. You have to actually listen and be curious enough to follow where the answer goes. When the Traditional Definition of Success Stops Working Erin: We ask everyone for a "buck that" story, meaning a time when you bucked the norm, stopped following the expected path, and did something different. What's yours? David: Quitting the big company and going out on my own. That was scary. I remember the first days working from home, finding all kinds of ways to stall. Making sure the pencils were in exactly the right place. Rearranging things. Eventually you realize there's nothing left to organize. You actually have to do the work. But as we've been talking about, I have an independence streak a mile wide. I once told my coach I couldn't understand why I wasn't getting anything done even though I had deadlines everywhere. He asked if I'd blocked the work on my calendar. I said yes. He asked, "So why aren't you doing what's on your calendar?" And I realized: because I don't want my calendar telling me what to do. Erin: Because you told yourself to do it, and now yourself can't tell you what to do. David: Exactly. My calendar is bossing me around, and I'm resisting my own calendar. That independence was one of the values pushing me toward working for myself. The Day David Couldn't Get on the Elevator Erin: Was there traditional career advice you followed for a while and eventually realized wasn't right for you? David: Keep your job. Why would you work for yourself and rely on your own ability to earn a living when you could get a steady paycheck every two weeks? I grew up at a time when the path to success seemed much narrower. It felt like the goal was to become the CEO of Coca-Cola. Erin: Or become a consultant to the CEO of Coca-Cola. Those were basically the two business models we knew. David: Exactly. The world told me I was supposed to run as fast as possible up the corporate ladder. Learn to love the suits and ties. Play the politics. Run a board. Eventually I realized it wasn't working for me. I actually had a breakdown. I was working for a big company and one morning I was standing in the elevator lobby waiting to go upstairs. I couldn't get on the elevator. It felt like there was a physical barrier in front of me. I could not make myself get on that elevator and go face everything waiting upstairs. So I turned around, went home, and called in to say, "I don't think I'm coming back." It took me almost a year to recover from that and start building what I needed to build on my own. David: It was 10 years of living a lie that I didn't know was a lie, because I'd only been taught that this was the truth. When I finally figured out it wasn't the truth, at least not for me, it was like being slapped across the face. That's something I try to pass along now. Whatever the internet tells you, Instagram tells you, your parents tell you, or society tells you is the path to success is only useful if it's actually your path to success. Figure out what matters most to you. Figure out your values. Then craft your version of life and run in that direction. Erin: And the experience you went through is part of what allows you to give that lesson to somebody else now. David Allison's Advice for Making Work Suck Less Erin: What's your final piece of advice for making work suck less? David: Find ways to make your work more about what matters to you. Volunteer for that project. Take the extra assignment that aligns with you. When you can, move away from the work that doesn't. Even if you're working inside a set of constraints and don't have much flexibility, almost everybody has some ability to maneuver. You can choose what you're going to lean into and what you're not. Make your work more about what matters most to you, and you'll be happier.

It's 9:30 at night. The kids are finally down, the dishes are still out, and this is the first time you have been alone together all day. Nobody is bringing their best self to that moment. So what does it actually look like to prioritize your spouse in a season when you cannot give them the most of your time?In this episode, we start with the why. Scripture describes marriage as the most important earthly relationship you have, and we walk through why that framing changes how you spend the little margin you have. Then we get practical about the season most of you are in: full careers, young kids, tired bodies. We talk about why your calendar will never rank your priorities correctly, why twenty connected minutes beat three distracted hours, and what happens when you stop competing over who is more exhausted. We also work through an honest question one of us asked out loud: wouldn't it be more efficient for each of us to just look out for ourselves? The answer takes us somewhere we did not expect.In this episode:00:40 Why Scripture puts your spouse above every other earthly relationship02:10 What the story of Job hints at about two becoming one04:26 The reverence for marriage we have quietly lost, even inside the church06:20 The greatest gift you can give your kids, and it is not more of you09:00 Why your calendar will never rank your priorities correctly11:01 Twenty connected minutes vs. three distracted hours15:31 The Savannah Bananas, 100,000 phone calls, and what "spouse first" looks like20:18 The weekly marriage meeting that changed our rhythm22:34 The tiredness competition, and a real Friday night we got it right29:25 Why the Holy Spirit, not willpower, is what makes this possible31:50 This week's one degree shiftResources mentioned: Genesis 2:24, Job 1, John 15:13, Ephesians 5:25, the elder qualifications in 1 Timothy 3, Jesse Cole and the Savannah Bananas, and our Free Weekly Marriage Meeting Template, the exact rhythm we describe in this episode.If this one named your season, share it with one couple who is in the thick of it, subscribe so you don't miss next week, and leave a review. It helps other couples find this Christian marriage podcast.

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy! Check out the full episode: https://greatness.lnk.to/1963DM October 2015. Jesse Cole walks into the stadium and the phone lines are cut. Internet cut. The old team took everything. Nothing left. He and his wife had already gone over a million dollars into debt to be standing there. Then it got worse. They sold two tickets in the first few months. January comes and the money runs out. Emily turns to him and says they have to sell the house. So they sold it. Emptied the savings. Went deeper in. Made every ticket $15, all-inclusive, no fees. First night they burned through 10,000 pieces of meat in an hour and fans waited three hours to eat. They kept going anyway. Jesse learned one word from Walt Disney that runs everything he does. Plussing. Never stop improving the show. So he photographed his own crowd every 30 minutes. And he found the thing nobody in baseball wanted to admit. At the two hour mark, fans start walking out. Every night. No matter what. That one discovery is where Banana Ball was born. Sign up for the Greatness newsletter: http://www.greatness.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jesse Cole loved baseball. He also knew most people thought it was too long and boring. So he disrupted America's pastime by putting on a yellow tux - and an incredible show. The founder of the Savannah Bananas welcomed host Jeff Berman to Anaheim Stadium before a show recently to talk about how he's scaling Fans First Entertainment into a growing league that sells out pro sports stadiums all over the country.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jesse Cole is the founder of Fans First Entertainment, which owns and operates the baseball team the Savannah Bananas. The Bananas have welcomed millions of fans to their ballpark and have been featured on MSNBC, CBS Sunday Morning, HBO and ESPN. They have sold out hundreds of games in a row, have a ticket waiting list of millions, and have done a barnstorming tour where they've played at some of America's most famous stadiums, including my hometown stadium, Fenway Park. Beyond the bananas Jesse is an in-demand speaker and bestselling author of two books, Find Your Yellow Tux and Fans First. In his second appearance on the Elevate Podcast, Jesse talked about the Savannah Bananas' meteoric rise to fame and how he and his team have revolutionized the world of sports and business. Thank you to the sponsors of The Elevate Podcast Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠masterclass.com/elevate⁠⁠⁠ Framer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠framer.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Northwest Registered Agent: ⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠ Whatnot: Search "Whatnot" in the app store to download Indeed: ⁠indeed.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

He slept in his socks on a garage floor because it was too filthy to touch. That was Jesse Cole eight years ago, broke, sleeping on an air mattress, betting everything on a wooden bat baseball team nobody wanted. Jesse is the founder of Fans First Entertainment and the man behind the Savannah Bananas, the "Find Your Yellow Tux" author who turned a dying college summer league into a movement that now plays in front of millions. He explains the moment he realized baseball itself was broken and why he studies Walt Disney more than any business book. He also opens up about the night his wife got a text from a birth mother on Mother's Day that changed their family forever. You'll hear how a bat trickster became a starting first baseman and how a Broadway A-lister ended up pitching in front of 80,000 fans. Jesse still signs autographs until the very last fan leaves, every single night. This conversation will change how you think about customers versus fans, and about what it actually costs to build something the world has never seen before. Find Your Yellow Tux Jesse's Instagram Jesse's books: Banana Ball: The Unbelievably True Story of the Savannah Bananas Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience Find Your Yellow Tux: How to Be Successful by Standing Out In this episode you will: Discover why "whatever's normal, do the exact opposite" became the founding rule behind Banana Ball Learn how studying Walt Disney's obsession with "plussing the show" turned a dying league into a movement Hear the Mother's Day text that changed Jesse and Emily's family forever Understand why Jesse believes fans are different from customers, and why that distinction changes everything Explore the mindset shift required to go from 4,000 fans a night to 100,000 For more information go to https://lewishowes.com/1963 More SOG episodes we think you'll love! Get More From Lewis! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In what might be the ultimate front of the U.S. trade war with China, correspondent Jon Wertheim reports from the only active rare earth mine in the U.S., deep in the Mojave Desert near the California-Nevada border. Today, China holds a near-monopoly over the strategic metals that are key components in smartphones, robotics and EVs, but also fighter jets, drones and radar technology. Wertheim looks at the private company, now partly owned by the federal government, that is ramping up rare earth mining, processing and magnet-making in response to China's threats to cut off rare earths. Graham Messick is the producer. As tech companies promise that AI-powered autonomous vehicles will transform transportation, correspondent Anderson Cooper takes a ride down the ancient roads and medieval alleyways of London in the iconic black cab. London's black cab industry still relies on a 161-year-old test called “the Knowledge,” requiring prospective cabbies to memorize thousands of London's landmarks and the shortest routes between them all. Cooper reports on this legacy institution and why London cab drivers aren't about to hand over their keys to big tech. Katie Brennan is the producer.Something unusual is going on in Major League Baseball stadiums across the country, and it isn't traditional baseball. Correspondent Lesley Stahl reports from Savannah, Ga., on the dancing, back-flipping, lip-syncing almost-baseball team, the Savannah Bananas. They've created a new twist on the sport, which they call Banana Ball. Among its rules: a two-hour time limit; no bunting, walks or mound visits; and if a fan catches a foul ball, it's an out. Stahl meets Banana Ball's unorthodox, yellow-clad founder, Jesse Cole, and discovers the electric, circus-meets-sporting-event atmosphere that is selling out ballparks. Shari Finkelstein and Collette Richards are the producers.

In this episode, Jesse Cole shares his unique journey from construction to real estate, highlighting how his background gives him a competitive edge in the Florida market. Discover strategies for building relationships, scaling a solo operation, and navigating market saturation.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

This week, Bob is joined by Jesse Cole, the founder of the Savannah Bananas, whose dream of making baseball fun grew from selling just two tickets to selling out some of the largest stadiums in the country . Together, they explore what it looks like to take chances, embrace being misunderstood, and build a life centered on bringing joy to other people. Whether you're launching a business, raising a family, leading a team, or simply trying to figure out your next step, this conversation will encourage you to stop waiting, swing hard, make a move, and bring a little more joy wherever you go.Connect with Jesse: @yellowtuxjesseConnect with Bob: @bobgoff

869 · How Disney Magic Changed Baseball - Jesse Cole and the Savannah BananasWhat happens when someone takes Walt Disney's philosophy and applies it far beyond Disney?In this episode, I sit down with Jesse Cole, founder of the Savannah Bananas and creator of Banana Ball, during their sold-out appearance at Walt Disney World's ESPN Wide World of Sports. What began as a conversation about baseball quickly became something much deeper.Jesse shares how Disney shaped him as a child, the unforgettable Typhoon Lagoon experience that still influences his leadership today, and why Walt Disney's principles of innovation, storytelling, attention to detail, and relentless "plussing" have become foundational to Banana Ball's explosive success. We also hear from Disney Sports Vice President Adam Ball about why Banana Ball and Disney make such a natural fit.This conversation isn't about baseball.It's about creating unforgettable experiences, embracing criticism, taking bold risks, building culture, and putting people first.Whether you're a Disney fan, entrepreneur, creator, leader, or someone pursuing a dream, the lessons in this episode are powerful, practical, and deeply inspiring.In this episode you'll discover:How Disney influenced Jesse Cole's visionThe surprising connection between Walt Disney and Banana BallWhy fan-first thinking changes everythingThe importance of "plussing" every experienceLessons in leadership, innovation, and resilienceWhy criticism may be a sign you're doing something meaningfulJesse Cole - InstagramThe Savannah Bananas - Instagram - YouTube

Jesse Cole built the Savannah Bananas into a 35-million-follower brand without spending a single dollar on marketing. His secret? Stop marketing. Start creating experiences people can't stop talking about. In this episode, the founder of Fans First Entertainment joins host Gene Marks to share the business philosophy behind one of the most unconventional success stories in sports. From how he hires to how he thinks about growth, Jesse's approach to business is as unorthodox as his team's on-field antics. Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 01:13 – The mind behind the Savannah Bananas 05:13 – Why Jesse doesn't believe in work-life balance 06:44 – Working with your spouse 08:52 – The secret to a 15,000-person hiring waitlist 14:26 – Who inspires Jesse 17:05 – The importance of controlling the experience 20:35 – How the Savannah Bananas spend $0 on marketing 24:05 – Building something that outlasts you 26:21 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

This is a GrowthReady Replay, rewinding back to Fall 2020, when Steve Mellor sat down with Jesse Cole, founder of Fans First Entertainment and the owner of the Banana Ball Championship League, including the world-famous Savannah Bananas.It's a conversation about what real competitors do when the world gets smaller: they don't complain about limitations… they lean into them.Jesse shares the story behind building a baseball brand that sells out games, creates lifelong memories for fans, and turns entertainment into a serious competitive advantage, especially when pressure hits.After a career-ending shoulder injury ended his playing dreams, Jesse pivoted into leadership and entrepreneurship, eventually helping build a fans first organization known for bold experimentation, unforgettable in-stadium moments, and a relentless commitment to creating joy.Competing when resources are tight and stakes are highTurning limitations into fuel (instead of excuses)Experimenting fast, learning faster, and staying accountable to a public visionCreating emotional connection as the real measure of successConnect with Jesse / Savannah BananasSearch Savannah Bananas on your favorite platformWatch the short documentary: “The Banana Story”Visit their website www.findyouryellowtux.comSend us Fan MailSupport the showConnect with Steve MellorStay connected and keep growing with Steve:LinkedIn - https://www.linkedin.com/in/steve-mellor-cc/Instagram - https://www.instagram.com/coachstevemellorBook Steve to speak at your next event → www.stevemellorspeaks.comSupport the GrowthReady Podcast by leaving a 5-star rating → Apple Podcasts - https://podcasts.apple.com/us/podcast/growthready-podcast/id1406082163Connect with GrowthReadyJoin the community and keep your growth journey going:LinkedIn - https://www.linkedin.com/company/wearegrowthready/Instagram - https://www.instagram.com/growthreadypodcast/Facebook - https://www.facebook.com/growthreadywithcoachstevemellorOfficial Website - https://growthready.com/----This podcast was produced on Riverside and released via ...

On today's show, Pat, Darius Butler, AJ Hawk and the boys recap everything that happened in the sports world this weekend, including the NBA & NHL playoffs wrapping up their first rounds, Golden Tempo winning the 152nd Kentucky Derby, the NFL's The Pick Is In dropping on ESPN taking us inside NFL Draft rooms, and more. In the first hour, we are joined by NFL Senior Insider Adam Schefter, who recaps being Mic'd up for NFL Films during the Draft, gives us an update on AJ Brown's future, his perspective on Brendan Sorsby & the supplemental draft, and more. Right after Schefter we are joined by ESPN's Senior NBA Insider Shams Charania who takes us inside the Magic's decision to fire Jamahl Mosley, Anthony Edwards plan to play through his knee injury, the status of Joel Embiid and more. After Shams, 3x NBA Champion & 1x NCAA Champion Danny Green joins the progrum and gives his respective on Anthony Edwards toughness, the 76ers chances of taking dahn the New York Knicks, Lebron's Lakers odds against the defending champion Thunder, Jaylen Brown livestreaming right after being eliminated, and more. In the second hour we are joined by the founder & owner of the Savannah Bananas, Jesse Cole, who recaps the Bananas playing in front of 102,000 fans at Kyle Field, his philosophy in running the Bananas, and more. Also in the second hour, 18x LPGA Tour & 3x LPGA Major Champion, Nelly Korda joins the show to talk about her incredible start to her golf season, where she is mentally with her game, how her golf swing has changed over time, what made her fall in love with golf, her Green Bay Packers fanhood and more. Make sure to subscribe to youtube.com/thepatmcafeeshow or watch on ESPN (12-2 EDT), ESPN's Youtube (12-3 EDT), or ESPN+. We will be back tomorrow LIVE from the ThunderDome. Cheers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Are the Browns soft launching the fact that Deshaun Watson will be their starter? We discuss that, and what a soft launch even entails. Then, we learned that KD will be out again for Game 6. Are the Rockets better without him? Also, Canty did some smooching at the movies when he was younger, but the movie was Space Jam. Is that allowed? Plus, Savannah Banana's owner Jesse Cole joins the show! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Are the Browns soft launching the fact that Deshaun Watson will be their starter? We discuss that, and what a soft launch even entails. Then, we learned that KD will be out again for Game 6. Are the Rockets better without him? Also, Canty did some smooching at the movies when he was younger, but the movie was Space Jam. Is that allowed? Plus, Savannah Banana's owner Jesse Cole joins the show! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Two ticket sales on opening day. That's where Jesse Cole started when he bought a college summer baseball franchise in Savannah, Georgia in 2016. He and his wife, Emily, were broke. The previous teams in that stadium had all failed.Nine years later, the Savannah Bananas are playing in 75 stadiums across 45 states in front of 3.2 million fans. They're selling out Fenway Park, Wrigley Field, and NFL stadiums that the pro teams who play there struggle to fill. They're trying to break the attendance record at Kyle Field, currently held by George Strait at over 110,000. They have more TikTok followers than Major League Baseball. They spend zero on traditional advertising.How?One idea: nobody talks about normal.In this episode of The Car Wash Growth Playbook, Josh Taylor breaks down what separates the Bananas from every other team in sports and why the same principle applies to your car wash. You'll learn why great customer service is the baseline and not a competitive advantage, the difference between service and hospitality, what the Bananas do on day one of training camp that most business owners would never think of, and the one phrase that signals a customer is about to become a fan.Great customer service keeps you from getting a bad review. That's the floor. Remarkable is when every customer brings you another customer.Ready for a strategic partner? OptSpot.com#carwash #carwashbusiness #customerexperience #savannahbananas #hospitality #remarkableexperience #carwashgrowth #unreasonablehospitality #jessecole #bananball

Read my new book, "The Price of Becoming." www.LearningLeader.com/Becoming The Learning Leader Show with Ryan Hawk My Guest: Marcus Buckingham is a Cambridge graduate. He spent nearly 20 years at the Gallup Organization, where he co-created the StrengthsFinder assessment. He is a New York Times bestselling author of influential books, including First, Break All the Rules and Now, Discover Your Strengths. Currently, he leads the People + Performance research at the ADP Research Institute. Key Learnings When you start a business, it's all about love. Seven out of 10 businesses fail, so when you start a business as an entrepreneur, you love what you do, you love your clients, and you surround yourself with people who can love it as much as you do. You all have this passionate delusion that what you're doing is really important and it's gonna work.  Marcus sold his company in 2017 and calls it the biggest mistake of his career. His company was broken down into silos, and the conversation became about maximization, compliance, and efficiency.  "Love is born savoring, it lives in intelligence, but it dies from neglect. Love dies from forgetting."  (Pablo Neruda) When you stop talking about love, you destroy it. Before you sell or scale, ask: Will this lead to more customers falling in love with your company and more employees saying they love working there? If the answer isn't obvious yes, then don't do it. Great companies protect the founder's flame. Walt Disney, Truett Cathy and Chick-fil-A, Apple's passion for design, Southwest Airlines, and Herb Kelleher. When companies lose their connection to the founding passion, they become the machine. The machine doesn't have a soul, and people can all feel it. Love is the most powerful force in business. If you want to drive productive human behavior, repeat visits, advocacy, loyalty, collaboration, high performance, the precursor to that is love.  But we don't say the word. Marcus was with 30 C-suite executives, and they spent two hours talking about data. They couldn't even say the word, love. They came to say it about customers, but never about their own employees. The job of a leader is to change human behavior. You're not paid to hit a goal. You're paid to change behavior so that you hit various goals. You've got two choices: directive (which works temporarily) or designing experiences. If you want sustainable behavior change, experiences drive behaviors, which drive outcomes.  The best leaders are skilled experience makers. That email you just sent? It's an experience. That meeting? It's an experience. Onboarding? It's an experience. Every touchpoint is picking up what you're putting down. Culture is just a series of experiences.  Either you are getting people to say "I love that," or you've failed to change their behavior. "If you are faking your beliefs, I can smell it, and I don't want to follow it." Authenticity is manifested in your beliefs, and they better be coherent with who you authentically are. Your customs are the living manifestation.  The things you customarily do have got to flow from your authenticity and your beliefs. The best leaders have their ABCs line up beautifully - they are authentically who they are, you know exactly what they believe, and their customs bring those authentic beliefs to life. The biggest driver of engagement is your local team leader, not the culture of the company. The culture is like the river, but there's a lot of different eddies. You join a company, but the sun, the moon, and the stars of your work is that local leader. The most important decision you make is who you make the leader of that team. A, B, C: Authenticity, Beliefs, Customs. We reach for authenticity in our leaders. We don't want perfection; we want authenticity because that leads to prediction. If you are authentically you, then I can predict you. I'm not expecting you to be perfect. I want you to be predictable. The definition of love to Marcus: Love is an experience that helps me feel more fully myself over time. Which is flourishing. Most of us go through life balled up like an armadillo, surrounded by armor plating. But inside of us, we want to take what's inside and express it. Love is a forward-facing emotion. We're anticipating goodness, and we have to take the armor off one plate at a time.  A question for all leaders:  What are the things I could practically do to get people on my team to feel like they are safe enough to express their best self on this team? The five sequential feelings of love: Control: "What's this world you've invited me into, and how does it work? " Harmony: "You have to tell people that you know what they're feeling." Significance: "Do you know my story?" Warmth of Others: "Who's with me? How can they help?" Growth: "How will this experience make me more capable?" If a leader understands the five feelings, they have a blueprint to get your team where you want them to go.  Marcus's Audi story: he loved his Audi, then at the end of the lease, he got a robocall. "You are at the end of your lease. You have not turned in the car. You have one week remaining, or you will be charged $500." He wasn't planning to turn it in. He was planning to get another one. Next week, same robocall. He leaned out. It was jarring because he was excited, and Audi was pissed off. They lost him for five years. Audi didn't take harmony seriously. They don't design for experiences; they design for processes. The person at the dealership is in a different silo than the person writing the script for the robocall. No one creates a holistic experience map. We don't design for experiences; we design for processes. Go to a hospital. It's one handoff after another. The person who's supposed to hold the narrative together is you, the patient. The whole thing has been designed for efficiency, not for a holistic experience. Undesigned experiences lead to unpredictable outcomes. Disney builds a berm around the whole park so you can't see out. You can't see the Red Roof Inn next door. Universal Studios doesn't do that. Six Flags doesn't do that. Why? Because Disney is trying to create a holistic experience. These companies think holistically about a human having an experience. The best leaders, when you ask "How do you motivate people?" always say "It depends." It depends on the person. At some point, the experience has got to be individualized. Don't start there. That's why this is sequential. Start with control, then harmony, then significance. Tell them you understand their story and what will change because of that story. The hospitalist movement in hospitals produced the best patient outcomes. They give each patient a guide all the way through the handoff process. Their entire job is to explain you to all the other healthcare professionals and to explain all the other healthcare professionals to you. As a result, you feel held. If you love anyone, you don't imagine they're ever finished. Love is a forward-facing emotion. Growth is the fifth feeling, not the first. We get this wrong when we think about designing love. We build it backwards. We start with growth and warmth. No. What's happening is feeling by feeling, we're taking off one plate of armor. If you haven't taken off the first four, you can't hit them with growth. The simplest thing leaders could do: check in with each of your people for 15 minutes, one by one, every week. Ask them:  How'd you feel about last week?  What are you working on this week?  How can I help?  Do that 52 times a year with each person individually, and you'll hit control, harmony, and over time significance. Marcus is creating an app with an AI design partner. He doesn't want his kids to grow into a world accepting loveless schools, loveless hospitals, loveless workplaces. The app will have a slider: loving/unloving. Let's call it what it is. It's love or not love. It's not okay to live in a loveless world, and we should call out unloving when we see it. Reflection Questions What would happen if you asked yourself before every major decision: "How does this help our customers love us more? How does this help our employees love working here more?" Are you designing experiences or just optimizing processes? What's one touchpoint in your customer or employee journey that feels mechanical and could be redesigned to feel more human? Which of the five feelings (control, harmony, significance, warmth of others, growth) are you strongest at creating for your team? Which one are you weakest at, and what's one thing you could do this week to improve it? Time stamps 00:00 Marcus Buckingham Intro 02:21 The Biggest Mistake: Selling My Company  05:55 Can You Scale Without Losing Love?  07:59 Protecting the Founder's Flame  12:03 Why CEOs Can't Say the Word "Love"  15:42 Your Job: Change Human Behavior  17:55 Experiences Drive Behaviors Drive Outcomes  21:42 Love Is Five Sequential Feelings  25:40 Jesse Cole and Josh D'Amaro: Real Love in Action  29:50 How Do You Prove ROI?  31:32 The Local Leader Drives Everything  32:09 The Scatterplot: Same Company, Different Experiences  33:43 ABCs: Authenticity, Beliefs, Customs  35:41 What Love Actually Means: Flourishing  38:28 The Five Feelings Blueprint  39:00 Feeling #1: Control (What World Am I In?)  40:28 Feeling #2: Harmony (Do You Know What I'm Feeling?)  43:43 We Design for Processes, Not Experiences  47:34 Feelings #3, #4, #5: Significance, Warmth, Growth  53:04 The Simplest Practice for All Leaders: Weekly 15-Minute Check-Ins  57:37 EOPCMore Learning #467: Marcus Buckingham - How Love and Work Must Be Forever Linked #305: Marcus Buckingham & Ashley Goodall - A Leader's Guide to the Real World #676: Jesse Cole - Built for the Fans (Obsession & Excellence)

This special mashup episode of Travis Makes Money is jam-packed with insights from branding experts on how to build a memorable and influential brand. Tune in to get advice from an unconventional baseball team owner, a highly successful online marketer, and an entrepreneur who recently rebranded his company. You'll come away with specific tips you can implement right away to make your brand stand out. Don't miss these great insights from Jesse Cole, Billy Gene, and Patrick Bet-David.  Main takeaways: Be unapologetically yourself. Jesse Cole, owner of the Savannah Bananas baseball team, wears a bright yellow tuxedo to amplify his strengths. Figure out what makes you unique and lean into it fully. Confidence is key. Billy Gene shares how self-belief is critical but warns not to cross over into arrogance, where you think you can do everything alone. Have confidence in your abilities while remaining open to guidance. Constantly reinvent yourself. Patrick Bet-David explains how personal brands and businesses need to continually evolve just like people do as they mature and grow. Stagnation leads to irrelevance. Start now and refine over time. All three guests emphasize getting started on building your brand right away. You'll identify what works through trial and error. Don't overthink it or try to be perfect upfront. Focus on value. Billy Gene stresses that networking is about value exchange. Figure out how to add value to others through your skills and assets. Valuable people attract valuable relationships. This all-star panel will inspire you to put these tips into action to create a distinctive, magnetic brand. Follow Travis on: IG

We talk a lot about building successful things. But what does it actually take to build something people love? Jesse Cole has built an entirely new genre of entertainment: The Savannah Bananas and the Banana Ball League. They're a viral sensation, selling out stadiums across the country, and have over 4.2 million fans on their  ticket waitlist. On the surface, Banana Ball looks like a wild and entertaining version of baseball. But underneath it all is something much more disciplined: an obsession with the fan experience.  Jesse calls his approach Fans First and it's more than a slogan and the title of his book… It's a standard. Every minute of the two-hour games are crammed with attention grabbing spectacle. It's a full-blown live experience designed for every seat in the stadium: players dance, fans are part of the show, trick plays defy the laws of physics, there are multiple sing-alongs… all during an actual baseball game.  In this conversation, we talk about building something new for others, from embracing years of failure (including selling just two tickets in the first three months), to creating experiences that make people feel included, joyful, and valued. We also discuss how he took inspiration from Disney and PT Barnum, the importance of affordable in-person experiences, and how his team reviews every single detail after every show to get better the next day. Because what Jesse's building goes beyond just entertainment. It's a place where people can feel seen for generations to come. And in a world that often moves too fast to build things with care… Those human details might be what matter most. This… is A Bit of Optimism. --------------------------- To learn more about the Banana Ball League or sign up for the ticket waitlist, check out: https://bananaball.com/  Or if you want all things Savannah Bananas, head to: https://thesavannahbananas.com/  ---------------------------

April 7th, 2026 Follow us on Facebook, Instagram and X Listen to past episodes on The Ticket’s Website And follow The Ticket Top 10 on Apple, Spotify or Amazon MusicSee omnystudio.com/listener for privacy information.

Jesse Cole is the Walt Disney of baseball. As the founder and CEO of the Savannah Bananas and its parent company Fans First Entertainment, Jesse rewrote the rules of baseball to build an entertainment juggernaut. There are no bunts, walks or mound visits in Banana Ball, but there are dancing umpires, trick plays and choreographed dance numbers. But the Savannah Bananas are more than just a zany take on America’s past time, they are a $500 million business. In this episode of The Deal, Jesse tells Alex and Jason the tale of how the Bananas went from a struggling Coastal Plain League team to a multi-team league that sells out NFL stadiums. He also shares why he doesn’t charge his fans taxes or ticket fees and why Bananas games stream free on YouTube- despite the league having a deal with ESPN. Jesse also explains the details of a mistake that cost him $6 million and why he is inspired by both Dana White and Lorne Michaels.See omnystudio.com/listener for privacy information.

Send us Fan MailIn this episode of Got it From My Momma, I sit down with Emily Cole—wife, mom of three, and co-founder of the wildly successful Savannah Bananas alongside her husband, Jesse Cole (yes, the one in the iconic yellow tux!).But behind the viral sensation and sold-out crowds is a story most people don't see.Emily shares what it looked like to walk through uncertainty, financial risk, and seasons where nothing was guaranteed… all while holding onto a dream that felt bigger than logic. We talk about the power of believing in something before you see it, supporting your spouse through big leaps, and raising a family grounded in purpose along the way.We also dive into their heart for foster care and adoption through their organization, Bananas Foster, and how they're using their platform to make a real difference.This conversation is for anyone who's ever wondered: What if we actually went for it?✨ In this episode, we talk about:Taking risks when the outcome is unknownThe real story behind the Savannah BananasMotherhood in the middle of it allFoster care, adoption, and living with purposewww.coatdefense.comSave 15% your order with code: MOMMA15Thank you to our generous Got It From My Momma podcast friends! This episode is brought to you by: COAT DEFENSEwww.coatdefense.comInstagram @coat_defenseUse MOMMA15 for 15% off Got it From My Momma on the WEBwww.gotitfrommymomma.tv(Become an Insider!)Host- Jennifer Vickery Smith@jvickerysmith on Instagram WATCH podcast episodes on YouTube @gotitfrommymommapodcast 

Send us Fan MailWhat would change in your business if you truly put your customers first?Sid explores how the Savannah Bananas used courage and a fans-first mindset to turn a failing team into a phenomenon, then map those lessons to customer experience in contract interiors. He shares ten focused takeaways that help you shift from tradition to memorable value.• sponsors who streamline operations and selling in contract interiors• courage as a practical leadership skill• fans first as customer first for our industry• reimagining rules to create delight• designing experiences over chasing efficiency• challenging tradition and fear of looking foolish• translating lessons to sales, service, and delivery• ten to win principles for action• a closing question that reframes your strategyIf this episode made you think differently, I encourage you to pick up the book Fans First and challenge yourself to look at your business through the eyes of your customers and not your competitorsReferences: Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience by Jesse Cole - https://www.amazon.com/Fans-First-Change-Unforgettable-Experience/dp/154452921XThe workplace is changing faster than the conversations guiding it. We're stepping up with a sharper plan for Season Seven: weekly episodes designed to spark action, challenge assumptions, and give you practical tools to build spaces and businesses that actually work.Connect with Sid:Home Page: www.sidmeadows.comPodcast Website:  https://www.sidmeadows.com/podcast Sid on LinkedInSid on InstagramSid on YouTubeThe Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/

This episode is a special one. It's a conversation from my previous podcast, It's No Secret with Dr T, recorded back in 2020—long before the Savannah Bananas became the global sensation they are today. Back then, Jesse Cole was already doing things differently, selling out games and rethinking what a sporting experience could be. But what makes this episode so valuable isn't baseball… It's business. Jesse shares how shifting focus from product to experience completely transformed his team. The same principles apply directly to podiatry clinics and small businesses. How you make people feel matters more than what you do. If you want to stand out, build loyalty, and create a business people talk about, this episode will get you thinking differently about everything you do. 10 Key Takeaways You're not in the business you think you're in. Experience always beats product. Stop focusing on money and focus on moments. Remove friction wherever possible. Make your patients feel something. Small touches create a big impact. Stand out by doing things differently. Build fans, not just customers. Community drives long-term growth. If people talk about you, your marketing is done for you. If you're enjoying the Podiatry Legends Podcast, please consider leaving a RATING AND REVIEW. 

Send a textWhat if the word “crazy” is just how people describe commitment they don't yet understand? In this episode, we explore why bold goals—whether building a business, pursuing elite performance, or chasing an unconventional dream—often look irrational before they look successful. From the persistence of Walt Disney to the entrepreneurial leap of Sara Blakely and the fan-first innovation of Jesse Cole, the pattern is clear: meaningful work gets labeled “crazy” before it gets respected.We also break down the difference between followers and real community, why other people sometimes project doubt onto your ambition, and how reframing criticism can fuel discipline and resilience. If you've ever been told your goals are unrealistic, this conversation will help you stay focused, build courage, and keep moving when progress gets quiet.Takeaways“Crazy” is often the early label for courage and uncommon commitment.A large audience isn't the same as a real community that supports your mission.The goals that look irrational early are often the ones that create the biggest impact.Thank you for tuning in! If you feel led, please subscribe & share the show to others who you believe would benefit from it.Keep in touch below! Join The Unshakeable Discipline Community! Winning Is... Weekly Newsletter! LinkedIn | www.linkedin.com/in/ryanacass/ Instagram | @ryanacass

Welcome To The Real Oshow,0:00 Intro0:45 Jim Carrey Cloned?3:15 Why MrBeast Views Down 50%6:50 Phil Jackson's 40-20 Rule9:30 Why MLB is Copying the Savannah Bananas?13:50 Inventions That Were Hated When They First Appeared18:40 Closing Thoughts This week on The Real Oshow, brothers Joshua and Zachary break down one of the strangest viral stories on the internet right now: the alleged Jim Carrey clone. The internet ran with the theory that a mysterious man had cloned celebrities, but the deeper you look the clearer it becomes that the whole story was more internet myth than reality. Then the conversation shifts to MrBeast, whose YouTube views are supposedly “down” in 2026, but the numbers behind that headline reveal a very different story about why he's still the most dominant creator in the world.The guys also dive into the St. Louis Cardinals' $29 all-you-can-eat ticket, a move that feels straight out of the Savannah Bananas playbook and shows how sports teams are starting to rethink the fan experience. It raises a bigger question about whether traditional teams are quietly borrowing ideas from viral sports entertainment brands like Jesse Cole's Bananas. To wrap the episode, Joshua and Zachary explore some of the most famous inventions people initially hated, proving that the ideas we mock today sometimes become the biggest innovations tomorrow. From viral internet conspiracies to sports business experiments and misunderstood inventions, this episode covers the stories shaping culture right now.Check out our YouTube page - https://www.youtube.com/channel/UCoqz3s_B_VYHuQtuVIDxpiQTikTok - https://www.tiktok.com/@therealoshow?is_from_webapp=1&sender_device=pcTweet @zacharyowings2 with your thoughts about the podcast or suggestions for future shows.Music by Leno Tk - Greatness (Streaming on all platforms)

Evan, Michelle and David start hour four by wondering how soon will Aaron Rodgers make a decision on his future and if he should consider another team? Jesse Cole owner and create of Banana Ball joins the show to gives us an update on the 2026 tour, plus Vegas East dominates Who Said It. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Evan, Michelle and David start the hour wondering how soon Aaron Rodgers will make a decision on his future and if he should consider another team besides the Steelers. Jesse Cole joins the show to gives us an update on the 2026 Banana Ball tour, plus Vegas East dominates Who Said It. UnSportsmanLike Moments of the Day: Big time Jonathan Kuminga update! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Evan, Michelle and David start the hour wondering how soon Aaron Rodgers will make a decision on his future and if he should consider another team besides the Steelers. Jesse Cole joins the show to gives us an update on the 2026 Banana Ball tour, plus Vegas East dominates Who Said It. UnSportsmanLike Moments of the Day: Big time Jonathan Kuminga update! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Evan, Michelle and David start hour four by wondering how soon will Aaron Rodgers make a decision on his future and if he should consider another team? Jesse Cole owner and create of Banana Ball joins the show to gives us an update on the 2026 tour, plus Vegas East dominates Who Said It. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Evan, Michelle and David start the hour wondering how soon Aaron Rodgers will make a decision on his future and if he should consider another team besides the Steelers. Jesse Cole joins the show to gives us an update on the 2026 Banana Ball tour, plus Vegas East dominates Who Said It. UnSportsmanLike Moments of the Day: Big time Jonathan Kuminga update! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Go to www.LearningLeader.com The Learning Leader Show with Ryan Hawk This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader My Guest: Jesse Cole is the owner of the Savannah Bananas. He went $1.8 million in debt, slept on an air mattress, and built a business that is now valued at over a billion dollars. I spent half a day with Jesse in Savannah watching practice, and Jesse gave me a personal tour of their entire operation. It was incredible. Notes: Fans First - The sign is on every locker. And leading out to the field, "Tonight is someone's first time seeing our show." Obsessed/Focused - Banana Ball/Serving people is his life. We didn't talk about hobbies, TV shows, or anything other than what they're doing now and in the future. He's obsessed with what he does and super focused. Transparent - Jesse just released their full P&L as a private company: revenue, expenses, player salaries, everything. Most businesses guard this religiously. He's completely transparent. I asked why, and he said, "Fans first. They deserve to know everything." Reps - We went to the field to watch practice. It looked just like a game. Players were dancing all the time. And every single rep they practiced as a trick play (behind the back, through the legs, etc.). They never play normal baseball. You wonder how they are so good on gameday at doing a backflip while catching a fly ball. Because they practice it thousands of times without fans so that when they're there, they put on a great show. Hiring – "Love your people more than you love your customer." 12,000 people on the waitlist to work for the Bananas. When you hire, have them do a "fans first" essay. Then they write a future essay.  Always Be Caring, Different, Enthusiastic, Fun, Growing, & Hungry Fans First: The Counter-Intuitive Decision - Jesse sacrificed $6 million in ticket revenue after a system messed things up for fans.  Merch – 787,000 fans purchased merchandise in 2025, totaling 1.96 million total items. That means the average person is purchasing ~2.5 items at checkout, with 80% of total sales taking place in person. 621,000 at live shows versus 166,000 online. It's a $50m business! TV: The Distribution Strategy - Giving Away Value - Jesse insisted on free YouTube streaming even when ESPN wanted exclusivity. Jesse is building a zero-profit secondary ticket market. He's literally giving away things other sports properties would monetize. So, even with all of the team's games still airing for free on YouTube, the Bananas averaged 500,000 viewers on ESPN, The CW, and Roku. The team's most-watched broadcast was a July 4th game at Fenway Park, which averaged 837,000 viewers on ESPN, making it the holiday weekend's most-watched primetime sports broadcast. TV networks want exclusivity, but you demand that the games still be broadcast for free on YouTube (in addition to whatever channel they are on) Social Media - The Bananas added 12.7 million new social media followers in 2025 alone. That pushes their total social media following across all channels north of 35 million... Roughly 2x more followers than MLB's most popular team, the Yankees, at 18 million. You have to believe something before you achieve something. Six years ago, Jesse said, "We're gonna sell out Fenway Park," and his team looked at him like he was crazy (they were a college summer baseball team, not even doing tours yet). You have to get through the messy to get to the great. Their first world tour was brutal: the sound was terrible, the show wasn't great, the game finished in the seventh inning because they didn't have a rule to make it go nine innings. See what's best for the guest, not what's best for the business. Walt Disney was the first to go into full-length animation, color, sound, and with Disneyland, he focused on one entrance to control the experience, custom rides, and invested in a castle and landscaping, which made no money. Go where others won't go. Sam Walton went to small towns, and no one paid attention to him for the first five to ten years. It's somebody's first time every night. Fans wait three years on a waitlist to come to a game, so Jesse doesn't care if you're having a bad day. That's their first time. Control the entire experience. Walt learned he couldn't control the experience when people watched his movies at a theater (it could be dirty, and people might not be nice), so he built Disneyland. Who do we work for? Fans. Jesse opened the books completely (numbers, player salary, merch sales, everything) because they have a responsibility and accountability to their fans. We have to feel our mistakes. When they sent a wrong email to 44,000 fans instead of 4,000, it cost them $6 million to take care of those fans with tickets (more than the company brought in their first five years). We need to have bigger failures. If we're not trying things big enough, we won't have bigger failures and mistakes that cost us a lot more in the future. Turn mistakes into moments. After the $6 million email mistake, Jesse set up a Zoom call with all 44,000 people, had everyone turn their cameras on, and apologized while looking at every single person. Build something you wish existed for yourself. Jesse played baseball until he couldn't anymore. He put so much pressure on himself that it wasn't fun anymore, and he was told he wasn't good enough. Design every second of the first-day experience. When players showed up, they went to a parking lot with a DJ at 8:30 AM. Three buses arrived with balloons, hundreds of people lined the streets cheering, Man-nanas served munchkins on silver platters, a custom hype video played, the host introduced from the roof, and fireworks went off. Every player has been told they're not good enough. All Bananas players have been drafted or been top college players, and at some point, they've all been rejected, cut, told to hang it up. Obsession is awesome. If you can find something you're obsessed with, so few people in the world get to have that. Watch the best of the best obsess over details. Derek Hough (one of the greatest dancers) wasn't just focusing on the dance; he was producing while dancing, telling the camera crew exactly where to come, when to hit him, and where he would wink. No one goes home excited about normal. No one says, "That restaurant was really normal, the waiter served it the same way, the food was pretty normal, the parking lot was normal." Whatever's normal, do the exact opposite. Normal gets normal results. There's a lot of normal in the world, but not a lot of extraordinary. Put yourself in the customer's shoes and eliminate friction. Where's the game tonight? On Amazon, Peacock, CBS, NBC? Jesse threw away millions to keep all games free on YouTube because that's a friction point. Your fans will reward you. The Bananas sold over 1.9 million merch items last year because they built something people are proud of and want to wear. If people don't want to wear your merch, you haven't made them feel something yet. One fan gets a new Bananas tattoo every year (he's got six logos on his leg now). Invest everything in the experience, spend zero on traditional marketing. Make the experience so good that fans will share with everyone that this is something they haven't experienced before. Social media growth came from trying and stumbling into learning. In 2016, an intern said he could create videos; they did a lip sync to "Can't Stop the Feeling" by Justin Timberlake. It wasn't even well-produced, but they tried. Give energy back because of how good it feels. A woman came up to Jesse on a cruise and said she was there because he gave her a hug at a Sacramento game the day after her sister died. She came on the cruise to give him a hug back. Do what gives you energy. Jesse's entire day is filled with things that give him energy: being with people, rehearsing shows, banana ball youth meetings, broadcast team, and talented writers. Have people who love to execute. You do what gives you energy and have them execute at a high level. Be very involved at the beginning (get the idea and vision right) and at the end (make adjustments).

Towels on! The Fellas are back in The Steam Room for Chuck's 63rd birthday, Winter Olympics talk, and a conversation with Jesse Cole, founder of the Savannah Bananas. Chuck sets ground rules for jersey wearers and cat dads, then hears birthday wishes from loyal steamer Stav and other friends on his answering machine. EJ gets Chuckster's ‘Round Mound' reactions, shares his ‘Good for the Soul' of the week, and brings a Krispy Kreme surprise for Chuck's birthday. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, I'm diving into Super Skill by Joe Lazer, specifically the chapter titled "Lead Through Stories." Stories are one of the most effective tools for leaders to communicate vision, values, and lessons in a way that resonates emotionally with their team. Unlike facts and data alone, stories create memorable narratives that people can connect with on a personal level, making complex ideas easier to understand and remember. Sharing authentic stories—including challenges and failures—helps leaders build deeper trust and rapport with their teams. Every leader should develop a repertoire of stories that illustrate their core principles and the behaviors they want to model (yes, even solopreneurs and solo creators). This chapter reminded me that leadership isn't just about directives and strategy—it's about connection. The stories we tell shape how people understand our vision and motivate them to take action. I'm thinking about what stories from my own experience I can share more intentionally to inspire and guide others.You might also like Banana Ball by Jesse Cole: https://www.honeyandhustle.co/i-read-a-chapter-of-banana-ball-by-jesse-cole-for-you/Thanks for listening! Let's keep the convo going: Join the community, Please Hustle Responsibly: https://pleasehustleresponsibly.com/Find all episodes here: https://www.honeyandhustle.coYouTube: https://www.youtube.com/c/AngelaHollowellLinkedIn: https://www.linkedin.com/in/angelahollowell/Twitter: https://twitter.com/honeyandhustleMentioned in this episode:Subscribe to the newsletter today: www.pleasehustleresponsibly.comDownload the free guide on How to get your first 1,000 subscribers here: https://www.angelahollowell.com/first1000

In this episode, I dive into Jesse Cole's "Banana Ball" and explore the chapter titled "Changing the Game." This chapter reveals how Jesse Cole revolutionized baseball by challenging traditional norms and creating an entertainment experience that puts fans first. The Savannah Bananas didn't just tweak baseball—they reimagined it entirely. He prioritized creating memorable experiences over preserving conventional baseball traditions. Every decision was made by asking "What would make this more fun for fans?" rather than "How has this always been done?" In this chapter, he shares stories of trying wild ideas that other teams would never consider—and how those risks paid off in building a devoted fanbase.Questions to ConsiderWhat "rules" in your industry are actually just assumptions that could be challenged?How can you prioritize your audience's experience over industry conventions?What would your work look like if you optimized for delight instead of efficiency?You might also like Slow Productivity by Cal Newport: https://www.honeyandhustle.co/i-read-a-chapter-of-slow-productivity-by-cal-newport-for-you/You might also like my article on Jesse Cole: https://www.pleasehustleresponsibly.com/p/find-your-yellow-suitThanks for listening! Let's keep the convo going: Join the community, Please Hustle Responsibly: https://pleasehustleresponsibly.com/Find all episodes here: https://www.honeyandhustle.coYouTube: https://www.youtube.com/c/AngelaHollowellLinkedIn: https://www.linkedin.com/in/angelahollowell/Twitter: https://twitter.com/honeyandhustleMentioned in this episode:Get your free lesson from CommunityOS here: https://www.communityos.xyzSubscribe to the newsletter today: www.pleasehustleresponsibly.com

Join Sarah and William as they talk through their experiences at the recent 2026 GloverU Summit. You'll hear about how William got connected to Jeff Glover in the first place and how it changed his life. They also discuss their key takeaways from the conference, particularly from keynote speakers Sunshine Glover (Jeff's wife) and Jesse Cole (owner of the Savannah Bananas baseball team). There's a lot packed into this episode!

Alex Bregman & Ranger Suarez signings & ripple effect across MLB teams, The art of sustaining a seasoned pitcher, HOF ballots, Bananas “Fans First” philosophy. Plus the impact on Royals players batting stats when Kauffman Stadium brings the walls in.Hall of Fame Debate: Andruw Jones & Voting FlawsStrong case for Andruw Jones as a Hall of Famer based on his elite defense (Willie Mays–level), & offensive productionCarlos Beltrán, Chase Utley, and Andy Pettitte highlights inconsistencies in Hall of Fame voting.How market bias & players from smaller market teams are penalized.Ugh factor: 10-year ballot system & public voting process.S simplify the process and reduce public “ranking” of great careers.“character & personality” wing of the Hall of Fame to honor the game's most colorful figures.Fans First Mentality "Baseball taking itself too seriously?"Savannah Bananas and Jesse Cole's “Fans First” philosophy.World Baseball Classic energy as a model MLB could learn from.Discussion of how fun, personality, and spectacle help grow the game.Free Agent Signings - ripples in the MLB pondAlex BregmanCubs land Bregman; discussion on overpaying for past performance.Ripple effects across the league (Arenado, Diamondbacks, Cubs infield).Leadership vs. long-term value debate.Red SoxPivot to pitching with Ranger Suárez.Strengthening rotation depth and creating trade flexibility.Craig Breslow praised for long-term roster vision.Mets Departing Mess – who is leftLoss of core players (Alonso, Nimmo, McNeil, Díaz).Concerns about aging roster strategy and pitching depth.Questionable “name-brand” spending habits.Suggestion: move Rays to NL East and Mets to AL EastKauffman Stadium Changes: Kansas City Royals impactRoyals moving fences in at Kauffman Stadium.Impact on Bobby Witt Jr., Salvador Perez, Jac Caglianone & future hitters.How will stadium dimensions affect player legacies and contractsHow much will parks influence stats across eras?Bigger Picture: MLB Structure & SchedulingReaction to Rob Manfred's floated ideas (in-season tournaments).Concerns about overcomplicating an already packed calendar.Support for minor-league style scheduling:Six-game series Mondays offReduced travelBetter pitcher healthGiving Back & CommunityShout-out to Shady Rays sunglasses:Each purchase helps to feed the hungry with Feed America & Blessings in a BackpackReplacement guarantee & affordable alternative to premium brandsLearn more at https://shadyrays.com/pages/impact?srsltid=AfmBOop-INFkYAJKkia3p6J4hP6FYmSzmqEoiUg8En4d12T0Z7OBmk1Z Appreciation for Joe Maddon's continuous philanthropy with HEP, Homeless Empowerment ProgramUpcomingSpring Training approachingWorld Baseball Classic exhibition games International signing period openingAAGPBL legend Senaida “Shoo Shoo” WirthLike & subscribe to BaseballBiz On Deck.  You may also find BaseballBiz on Deck, on YouTube at iHeart Apple, Spotify, Amazon Music, and at www.baseballbizondeck.com Also you can find Mat at M-A-T-G-E-R-M-A-I-N dot B Sky social. That's Mat at M-A-T-G-E-R-M-A-I-N dot B, Sky social or Mark at  Baseball Biz on Deck dot B Sky Social and BaseballBiz On Deck with Facebook.Special Thanks to XTaKe-R-U-X for the music Rocking Forward

The Dave Matthews Band and the Savannah Bananas have a lot more in common than you may think, and owner/founder of Banana Ball, Jesse Cole joined us to tell us all about it. From his lifelong DMB fandom, to getting cut from the original "American Baby" music video, to the "fans first" approach the Bananas adopted from DMB; this is truly a conversation you do not want to miss. Thanks again to Jesse for joining us and be sure to check out any of the 6 Banana Ball League teams putting on the best show in sports! Bananas Foster - Foster Care Mission Learn more about your ad choices. Visit megaphone.fm/adchoices

Jesse Cole, famously known as the man in the yellow tux, is a master of reinvention, joy, and building unforgettable fan experiences. As the owner of the Savannah Bananas, Jesse has transformed a struggling baseball club into a global phenomenon by shattering norms and prioritizing fun above all else. Driven by a deep belief in bringing people together and creating moments of joy, he's become a leading business thinker, author, and inspiring mentor dedicated to showing leaders how to turn customers into raving fans. With innovation at his core, Jesse's contagious energy and commitment to doing the remarkable make him a blueprint for entrepreneurs and changemakers everywhere. Takeaways: Normal gets normal results — Jesse preaches that following industry standards only yields average outcomes; it's bold, memorable actions that set you apart and drive remarkable success. Micro-reinvention matters — You don't need to overhaul everything at once; continuous, small innovations across touchpoints can reshape experiences and build superfans. Lead with gratitude and values — Companies that embody gratitude and consistently put their “fans” (internally and externally) first, even at a cost, build stronger, more loyal communities. Sound Bytes: “No one gets excited about normal. They get excited about memorable.” “The only way you can be great is if you're willing to get through the messy to get to the great.” “If you do what everyone else is going to do, you're going to get the same results as everyone else.” Connect & Discover with Jesse: Website: Find Your Yellow Tux Website: thesavannahbananas LinkedIn: YellowTuxJesse Instagram: @YellowTuxJesse X: @YellowTuxJesse YouTube: @yellowtuxjesse Book: Find Your Yellow Tux           Fans First           Banana Ball

Jesse Cole, famously known as the man in the yellow tux, is a master of reinvention, joy, and building unforgettable fan experiences. As the owner of the Savannah Bananas, Jesse has transformed a struggling baseball club into a global phenomenon by shattering norms and prioritizing fun above all else. Driven by a deep belief in bringing people together and creating moments of joy, he's become a leading business thinker, author, and inspiring mentor dedicated to showing leaders how to turn customers into raving fans. With innovation at his core, Jesse's contagious energy and commitment to doing the remarkable make him a blueprint for entrepreneurs and changemakers everywhere. Takeaways: Normal gets normal results — Jesse preaches that following industry standards only yields average outcomes; it's bold, memorable actions that set you apart and drive remarkable success. Micro-reinvention matters — You don't need to overhaul everything at once; continuous, small innovations across touchpoints can reshape experiences and build superfans. Lead with gratitude and values — Companies that embody gratitude and consistently put their “fans” (internally and externally) first, even at a cost, build stronger, more loyal communities. Sound Bytes: “No one gets excited about normal. They get excited about memorable.” “The only way you can be great is if you're willing to get through the messy to get to the great.” “If you do what everyone else is going to do, you're going to get the same results as everyone else.” Connect & Discover with Jesse: Website: Find Your Yellow Tux Website: thesavannahbananas LinkedIn: YellowTuxJesse Instagram: @YellowTuxJesse X: @YellowTuxJesse YouTube: @yellowtuxjesse Book: Find Your Yellow Tux           Fans First           Banana Ball

In this episode, Travis and his producer Eric riff on the wild success of Jesse Cole and the Savannah Bananas, a baseball franchise that exploded by obsessing over fan experience instead of traditional revenue models. Using Jesse's journey from near-bankruptcy to selling out NFL stadiums, they unpack how “fans first” thinking can transform any business, not just sports. On this episode we talk about: Why Jesse Cole eliminated every ad in the stadium and built a business that doesn't rely on sponsorships How the Savannah Bananas turned low-level summer league baseball into a sellout national phenomenon The power (and risk) of saying no to traditional TV money and insisting on non‑exclusive broadcast deals Why most owners cling to short‑term cash (fees, sponsors, overpriced concessions) instead of long‑term fan loyalty How to apply “fans first” thinking in your own business by overdelivering value and playing a longer game Top 3 Takeaways When you truly put fans first—removing junk fees, overdelivering on experience, and making the product genuinely fun—you create word-of-mouth growth that no ad budget can buy. Long-term vision requires rejecting easy, short-term money; saying no to ads, exclusive rights, or bad-fit sponsorships can unlock far bigger upside later. Disruptors often look “insane” at first, but building for the next 10–20 years instead of the next 10–20 months is how you end up owning the category. Notable Quotes "Nobody walks into a ballpark saying, ‘I can't wait to see what billboards they have in the outfield.'" "Most people would rather keep the sponsors and the processing fees than mortgage their house to build the experience they actually believe in." "If you massively overdeliver for the people already willing to part with their hard-earned dollars, it's going to end up going pretty well for you." ✖️✖️✖️✖️

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Today, Eric shares a "Weekly Compass Call," which focuses on the concept of iteration—the process of constant, small improvement. He emphasizes that continuous iteration is essential for personal and business growth, citing inspirational examples like the owner of the Savannah Bananas baseball team, Jesse Cole, who introduces 12 new ideas every game. The discussion identifies three main reasons why contractors fail to iterate: being overwhelmed by chaos in their business, succumbing to comfort, and expecting results too early. Eric asserts that improving sales processes and profits is the fastest way to overcome business chaos and commits to 52 weeks of webinars to help contractors outside of their current group. The call concludes with practical examples and roleplaying advice on improving sales communication, specifically by increasing consultation fees and developing confidence to handle objections, thereby fostering better business practices and personal relationships. Key Takeaways: Constantly perform and repeat processes, making slight improvements or adjustments with each attempt. Prioritize improving your sales process and profits to reduce business chaos and lower personal stress. Do not get comfortable with your current situation, as complacency kills progress and leads to stagnation. Enhance your communication by focusing on listening actively and asking thoughtful questions in business and personal relationships. Avoid letting negative past experiences with customers or people define how you approach new opportunities or interactions.

In this episode, Ken sits down with Jesse Cole, the founder of the Savannah Bananas.  Learn the mindset shift that separates dreamers from successful entrepreneurs, what it takes to build unforgettable customer experiences, and how to build a culture that creates a loyal team.   Next Steps:

What if instead of chasing a seat at the table, you built an entirely new game — and the world fell in love with it?On today's episode, we sit down with Jesse Cole, founder and owner of the Savannah Bananas and creator of Banana Ball. Jesse has built one of the most extraordinary, fast-growing sports movements by breaking every rule in the book. In an era where attention is the hardest currency, he's turned baseball into a full-blown entertainment experience — part sport, part show, and all heart.From selling out ballparks across America to giving foster families standing ovations mid-game, Jesse's vision is driven by one principle: Fans First. He shares the habits and systems behind that mindset — from his “Learn, Change, Plus” culture of constant improvement to the leadership lessons that came from adopting two daughters during COVID. It's a conversation about leading with joy, embracing risk, and using creativity as a form of love.In this episode, you'll learn:How to design sold-out experiences by removing friction — and why iteration beats perfectionWhy culture must evolve from “team” to “teammates”The simple system that keeps the Savannah Bananas innovating nightlyWhy “winning” is redefined as a remarkable show and shared joy–not just the scoreHow Jesse and his wife Emily turned their foster journey into Bananas FosterWhat it means to “play your own game” — in business and in lifeThis is a masterclass in building something meaningful — not by following the rules, but by following your heart.--------------------------Links & ResourcesSubscribe to our YouTube Channel for more conversations at the intersection of high performance, leadership, and wellbeing: https://www.youtube.com/c/FindingMasteryGet exclusive discounts and support our amazing sponsors! Go to: https://findingmastery.com/sponsors/Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletter Download Dr. Mike's Morning Mindset Routine: findingmastery.com/morningmindset!Follow on YouTube, Instagram, LinkedIn, and XBanana Foster: https://bananasfoster.org/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Evan, Canty, & Michelle discuss Canty's wife's crush on Jalen Hurts and attending Eagles/Giants tonight. The way Bill Belichick operates has translated horribly to the college game and Jesse Cole joins the show to discuss the latest innovations for the Savannah Bananas. Canty's Best Bet & UnSportsmanLike Moments of the Day: Vladimir Guerrero Jr. and David Ortiz were dancing on the Yankees grave! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Evan, Canty, & Michelle discuss Canty's wife's crush on Jalen Hurts and attending Eagles/Giants tonight. The way Bill Belichick operates has translated horribly to the college game and Jesse Cole joins the show to discuss the latest innovations for the Savannah Bananas. Canty's Best Bet & UnSportsmanLike Moments of the Day: Vladimir Guerrero Jr. and David Ortiz were dancing on the Yankees grave! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Want to start your own business with less than $1k? Get the playbook here: https://clickhubspot.com/fhe Episode 750: Shaan Puri ( https://x.com/ShaanVP ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the wild rise of Savannah Bananas. — Show Notes: (0:00) The wild story of Savannah Bananas (20:59) How to be insanely great — Links: • The Savannah Bananas - https://thesavannahbananas.com/ • Jesse Cole on Acquired - https://www.acquired.fm/episodes/building-the-savannah-bananas • Monster Jam - https://www.monsterjam.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

There's a new game selling out stadiums around the country: banana ball. The game's founder, Jesse Cole, describes how he got started. And WSJ's Jason Gay watched a game to see what Major League Baseball – and other pro sports – can learn from banana ball's fan-first approach. Jessica Mendoza hosts. Further listening: - NCAA President on New Era for College Sports - How Parlays Became the Biggest Bet in Sports - The Biggest Trade in Sports Wasn't an Athlete –– It Was a TV Show Sign up for WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices