Kings of Content - Podcasts

It seems every business has a fan page, but what is the best way to optimize content on your page for maximum customer engagement. We’ll talk through some strategies for your business.

There are challenges to adding storytelling to your content marketing plans, we’ll discuss how you can make it work with some helpful tips around content producers, social media and segmentation.

We’ll discuss why storytelling techniques are critical to a successful content marketing strategy. Storytelling builds and emotional connection while letting customers participate in the story to internalize the understanding.

KFM’s Brad Ketchum joins to talk about how Bank of America used a professional certification program as content to generate leads and build customer relationships.

We’ll talk about best practices for hybrid events, combining the best features of live events with online webcasts. The discussion centers on what type of content works to how to generate a real return from your event budget.

We’ll discuss what excited us at the first ever Content Marketing World, and which speakers and sessions inspired the crowd of over 630 content marketers. Speakers included David Meerman Scott and Sally Hogshead.

A discussion centered on best practices for using Facebook as a content channel for your company. We’ll talk about specific tactics to optimize your Facebook fan page.

We look at the changing consumer attention span and how shorter, more concise content will draw attention, build relationships and drive actions taken.

We’ll highlight our new ebook-now avaliable for download. The ebook discuses best practices for CMOs who are selecting multiple marketing agencies to maximize return on marketing investment.

We talk to Joe Pulizzi of Junta42 and the founder of the Content Marketing World, the largest conference of its kind in the world. He'll tell you why this is the one content marketing conference you can't afford to miss.

To create credible content for your web site and social media campaign you must come across as knowledge, likeable and trustworthy. Authenticity is essential if you want your content to spur action. We’ll tell you why it is so important to a content strategy.

Traditional media companies can utilize their unique assets to provide advertisers with non-traditional content solutions. We’ll tell media companies how they can leverage their brand, content and database.

Online video use and consumption is growing by the day. We'll tell you when to use it and how to get the most value from video as part of your ongoing content strategy.

Gain insights from exclusive research on CMOs' perceptions of content marketing, including how they are moving budget from traditional media to content marketing strategies.

Twitter is a great tool for content distribution and aggregation. We give you a few simple guidelines to optimize your use of Twitter as part of your ongoing content engagement strategy.

High-quality content is at the heart of customer engagement and essential to building relationships of trust and affinity. Content farms and low-quality content may get you clicks, but in the end these won't change perception or drive action. We explain the how and why of creating quality content to generate sales.

Creating content for distribution over various media platforms is smart strategy for reaching your customers in their preferred platforms. But it's not just not a matter of cutting and pasting files into every corner of the internet since content and storytelling work better when they are platform appropriate. We discuss best practices for optimizing content for specific platforms and for creating a wide-reaching deployment plan.

Lapsed customers are a major issue for online retailers: a large percentage of their file has not purchased from them in over a year, and that's a big missed revenue opportunity. We discuss how to turn tuned-out, disconnected customers into reengaged ones by offering content of value and by considering direct mail to targeted lists. Email's great, but there are virtues of storytelling that can only be highlighted in print.

Learn the reasons and benefits of changing your sales or training meeting into a virtual event. Cost savings are a start, but even better, by going virtual, you can be more inclusive and turn a previously once-a-year occurrence into a year-long program.

With the economy poised for a decent 2011 recovery, customer relationships have never been more important. Marketers need to do a better job communicating with and holding on to customers. Creating real customer loyalty should job one for marketing departments, but too many are focused on flashy campaigns or open-ended lead-generation programs. We will discuss how content can be a critical component in creating and maintaining customer relationships.

We’ll talk about why a mobile app strategy makes sense for B2B marketers and give some examples of what types of apps could work for a business audience.

We'll give you a top line analysis of the new research from King Fish Media. You'll learn what marketers and thinking and planning for their mobile marketing strategy. Find out what benefits they hope to gain, and how they are measuring ROI.