Podcasts about content marketing world

Book a call with Justin on how to get into⁠⁠⁠⁠⁠ business video podcasting ⁠In this episode, Andy Crestodina, CMO and Co-Founder of Orbit Media, unpacks the smartest ways B2B marketers can leverage AI today—without falling for the hype. He introduces the concept of AI-powered gap analysis, a high-impact, underutilized tactic for improving website conversions by identifying what your pages are missing through the eyes of your audience. Andy also explores the rise of “non-human visitors”—AI agents that browse websites like humans—and what that means for SEO, conversion strategy, and digital PR. With his signature clarity and practical insights, Andy makes a compelling case for why marketers must adapt now to stay relevant in the age of AI.Guest BioAndy Crestodina is the Co-Founder and Chief Marketing Officer at Orbit Media, an award-winning digital agency specializing in SEO, content strategy, and visitor psychology.With over 20 years of experience, Andy has helped more than 1,000 businesses grow their visibility and generate leads through smarter digital strategy. He's the author of Content Chemistry (now in its 7th edition) and has published more than 600 articles on content marketing, analytics, and AI.A sought-after speaker, Andy delivers up to 100 talks each year at major conferences like Content Marketing World and MozCon. He also teaches at Northwestern University and Harbour.Space University.Beyond marketing, Andy is deeply committed to giving back. He co-founded Chicago Cause, a philanthropic initiative that has donated over $700,000 in digital services to nonprofits, and he's a certified Treekeeper with Openlands.TakeawaysAI-powered gap analysis is one of the most valuable and underutilized tools in B2B marketing today.Visual hierarchy matters—screenshots often outperform text or links when prompting AI for page feedback.Marketers must now optimize websites for AI agents, not just human users.A new layer of SEO and digital PR is emerging: training the bots to recommend your brand.Human connection, storytelling, and opinion will become the ultimate differentiators in a world of generic AI content.AI tools can still make factual and contextual mistakes—validation remains critical.Chapters00:00 Introduction to Andy Crestodina & Orbit Media01:15 Reflecting on changes in marketing over 2 years02:25 AI-powered gap analysis and why it's a game changer05:40 How to feed pages to AI for better analysis07:16 Visual hierarchy, screenshots, and conversion copy08:34 Limitations of AI when analyzing user experience09:26 Preparing your site for non-human AI visitors11:13 Agentic AI: bots evaluating your site like humans13:02 Making your site agent-friendly for future automation16:00 AI's impact on the software and startup ecosystem18:30 The risks of inaccurate AI bios and brand representation20:30 How to get AI to recommend your company22:29 Why podcasts and digital PR are now SEO tools23:45 What AI can't do: story, opinion, emotion, and connection25:37 Little Life Moments vs Large Language Models26:52 Closing thoughts on marketing in the age of AILinkedIn⁠⁠⁠⁠⁠Follow Andy on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

How do you find and book fantastic experts to interview? And how can you use expert interviews to create content that stands out?To add value to our recent five-part miniseries on expert interviews, we're bringing back a fantastic conversation from 2023 with Sarah Goff-Dupont, prev. Principal Writer for Work Life by Atlassian, executive ghostwriter, and public speaker.Sarah delivered an insightful talk at Content Marketing World in 2022, Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews, which caught host Amy Wood's attention – so much so that she invited her onto the podcast to dig deeper into the topic. In this episode, originally recorded in early 2023 but still just as useful today, Amy explores the art of expert interviews with Sarah, covering everything from preparation to execution and repurposing. If you've been following our recent series, you'll know we're passionate about expert interviews and how they help create unique, high-value content. This episode ties in perfectly, providing a real-world perspective on how expert interviews are conducted in-house, why they're so powerful, and how they open up a world of content opportunities.Find out:Why expert interviews are a great way to create standout contentHow to find the right experts and get them to agree to an interviewThe best way to prepare and conduct interviewsHow to repurpose an interview into multiple pieces of valuable contentImportant links & mentions:Sarah Goff-Dupont on LinkedIn: https://www.linkedin.com/in/sarahgoffdupont/Sarah on X: https://x.com/sarahgoffdupont/Atlassian: https://www.atlassian.com/The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/video10x-exec/Watch our Expert Interviews Miniseries on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared Listen to our Expert Interviews Miniseries: https://player.captivate.fm/collection/e9615e3d-b2fe-4895-9329-11b8cdd449fdThe Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week

Joe Pulizzi is an absolute delight (what a treat , what a dream) and the founder of multiple startups including content creator education site, The Tilt,  Content Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose.His foundation, The Orange Effect, delivers speech therapy and technology services to over 400 children in 39 states.Joe and his family live in Cleveland, Ohio. 

In this episode titled "Fail Forward: A Content Marketing Victory," host Amy Vaughan interviews Melissa Lou, Senior Director of Content Strategy at Salesforce. They explore the journey of creating award-winning content, focusing on Melissa's work with Salesforce's Salesblazer project.Melissa shares how setbacks and failures can lead to significant victories in content marketing and discusses her keynote speech at Content Marketing World. Her transition from traditional journalism to tech content strategy highlights the changing landscape of the industry.This episode offers valuable lessons on resilience, persistence, and community-building, emphasizing the importance of learning from failure. Join us as we uncover how to leverage experiences to foster growth and innovation in your marketing strategies!Connect with Melissa:Melissa LeuLinkedIn: https://www.linkedin.com/in/melissaleu/Episode Timestamps:00:00 - Introduction03:21 - The Story Behind "Persistence Beats Resistance"07:29 - Evolving Careers and the Art of Storytelling13:50 - Turning Rejection into Writing Mastery17:05 - The Question: "Why Should Anyone Care?"25:25 - Solving Problems with a Customer-Centric Approach26:56 - Archetypes, Branding, and Embracing Vulnerability36:00 - Successfully Building Online Relationships39:19 - "Don't Get Furious, Get Curious"44:17 - Community as a Key to Business Success50:44 - Moving Past AI Hype: Focus on Practicality55:27 - The Role of Exercise in Winter Well-Being58:49 - LinkedIn as a Vital Portfolio Platform01:02:37 - OutroQuote of the Episode:"It's a mindset shift in a world of constant comparison and 'InstaPerfect' lives. As Nelson Mandela said, 'I never lose; I either win or learn.'" -Melissa Leu"I can pick myself up, dust off, and ask, 'What did I learn?' This persistence helps me overcome any resistance. - Melissa LeuSupport the show

A shorter show this week, as a last-minute client commitment meant Robert couldn't make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover: Reaction to Robert's keynote The results from the CMI Content Marketing survey  Content technology and the importance of an audit The folly of one-to-one personalization The community aspect of the conference is invaluable How content orchestration streamlines multiple content operations. Every piece of content should start with the audience Collaboration between IT and business Enjoy! — The Links The people  Ian Truscott Cathy McKnight Mentioned in this week's episode: Content Marketing World Cathy's Content Chaos webinar with Hilton Robert's YouTube Channel Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Content Marketing Institute, and Amber Naslund, LinkedIn's Enterprise Sales Leader. Together with host Zontee Hou, they explore strategies for creating real impact on social platforms, building authentic thought leadership, and finding the sweet spot where creativity meets AI. Full Episode Details  Robert begins by sharing his journey with Content Marketing World, illustrating how a strong content marketing strategy has evolved from routine busywork to bold, game-changing projects. He emphasizes the need for marketers to “swing for the fences” by creating memorable content that brings real value. His concept of zero-click content encourages marketers to think beyond just drawing traffic—instead, he suggests designing content that fully engages audiences right where they are, from meaty LinkedIn posts to scroll-stopping moments across social. Amber follows with her take on thought leadership and personal branding, drawn from her experience at LinkedIn. She talks about finding the balance between corporate guidelines and the authentic voices of individuals, revealing how brands can empower their people to be credible, relatable representatives. Her approach highlights the value of building genuine connections over polished corporate speak, showing that real credibility often starts with letting employees bring their own voices to the table. In This Episode: 2:55 - The origin story of Content Marketing Institute and Content Marketing World 5:27 - Why marketing teams are stuck in “busy work” and how to break free 6:00 - The power of “swing-for-the-fences” content projects that move the needle 6:29 - The rise of zero-click content and how it's reshaping social strategy 7:19 - Why AI adoption pressures could lead to missed opportunities 9:05 - “Valuable friction” and why it's key to smarter, more effective teams 11:46 – Robert's book ‘Content Marketing Strategy: Harness the Power of Your Brand's Voice' 13:42 - What content marketers and marketers in general should have on their radar for 2025 14:05 - Why brands should rethink “other people's platforms” 15:38 - Robert's advice for Social Pros 17:10 - What living person Robert would have a video chat with 17:56 - Amber's journey from marketer to enterprise sales leader at LinkedIn 19:00 - Why thought leadership is essential in today's digital world 23:06 - Balancing personal brand with corporate storytelling 25:04 - Creating frameworks to shape and strengthen your thought leadership voice 26:51 - Amber's advice for Social Pros 27:21 - What living person Amber would have a video chat with Resources  Connect with Robert on LinkedIn Connect with Amber on LinkedIn Content Marketing World Content Marketing Institute Visit SocialPros.com for more insights from your favorite social media marketers.

 The TREW Crew is fresh back from sunny San Diego, and we're diving deep into their experience at Content Marketing World. Hear our lessons learned and what we'll be applying to our own marketing practice.  Join me as Lee Chapman and Morgan Norris share their insights from the mentorship program, the manufacturing master class, and the countless inspiring sessions they attended. We'll discuss the latest AI innovations, the power of personal branding, and the evolving landscape of video marketing.They also share their honest thoughts on the conference party, and we'll look ahead to future industry events like the Industrial Marketing Summit. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable tips and inspiring stories.TakeawaysParticipating in the mentorship program was a highly rewarding experience.The manufacturing masterclass focused on personal branding strategies.Storytelling is a crucial element in marketing, especially for technical audiences.AI is reshaping SEO strategies, emphasizing search intent over keywords.Video marketing is becoming more accessible and less intimidating for companies.ResourcesRegister for the Industrial Marketing SummitConnect with Lee on LinkedInConnect with Morgan on LinkedInConnect with Wendy on LinkedIn

This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it's a short episode due to postponed interviews with Jeff and Cathy.  So this week, we go straight to the bar as ian joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. As he recovers from the event with a cocktail, he shares some of the highlights of last week's Content Marketing World and the theme of his keynote this year.  Enjoy! Unleashing the Full Potential of Generative AI — The Links The people  Ian Truscott Robert Rose Mentioned in this week's episode: Content Marketing World Robert's new project: Seventh Bear Robert firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Pulizzi is a serial entrepreneur and deeply passionate about all things content marketing and entrepreneurship —he is the bestselling author of seven books including Content Inc., selling over 500,000 copies worldwide with his work featured New York Times, Insider, Entrepreneur, and other notable publicationshe hosts multiple podcasts and writes Orangeletter, a weekly newsletter with over 50,000 subscribers delivering actionable life, marketing, and business tips for content entrepreneurs,He's also the founder of multiple successful startups including, Content Entrepreneur Expo (which is hosted here in Cleveland where Joe and his family live), Content Marketing Institute (which he successfully exited in 2016), Content Marketing World, and The Tilt where he's crafting the future of publishing, providing authors with the tools, support, and platform to turn their stories into published successes.The thread that ties Joe's work together is content marketing, a term he first used in 2001 and has championed since. In just a few minutes of talking with Joe, it's easy to grasp why he's amassed hundreds of thousands of followers across social media platforms like LinkedIn, X/Twitter, and others.-----LINKS:https://www.joepulizzi.com/https://cex.events/https://www.thetilt.com/X / Twitter: @JoePulizziLinkedIn: Joe Pulizzi-----SPONSORS: John Carroll University Boler College of Business || Impact Architects & NinetyJohn Carroll University Boler College of Business: https://business.jcu.edu/ As we've heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University's Boler MBA programs, please go to business.jcu.eduThe Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.Impact Architects & NinetyLay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we've heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within? Winners and losers include Sun Studio and the 2024 Content Marketing Award winner. Rants and raves include MAICON's headsets and CMI's marketing career study. ----- This week's links: OpenAI's Strawberry Is Scary Good at Deception TikTok Goes to Court Inst Launches Teen Accounts MrBeast's Playbook Uncovered MrBeast: How to Succeed at YouTube Playbook ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.  

Shut your eyes and think of a stereotypical salesman.If you're like me (Carly), you're imagination may have immediately transported you to a car dealership, or a person with a briefcase ready to give you a pitch.That's how I always used to think about sales, and frankly, why I was always turned off to that profession.But then, over time, I started meeting people who revolutionized the industry, and turned my original connotation into one that thinks of people who can be relied on as trusty sources of helpful information.Tom Martin, is one of those people.Tom is a seasoned expert in turning conversations into customers, with 30 years of experience revolutionizing sales processes for companies ranging from startups to global brands. His insights have been featured in Advertising Age Magazine and Forbes, and he has spoken at major industry conferences like MarketingProfs and Content Marketing World. He is the author of The Invisible Sale, where he explores the science of Propinquity in relationship building and sales. He also has a signature program called Painless Prospecting, which emphasizes respectful, trust-building sales strategies over aggressive tactics.We invited him on the show to discuss things like:Common misconceptions solopreneurs have about selling, and how they can overcome themThe role mindset plays in becoming successful in sales, especially for those who think they can't sellWhat the concept of Painless Prospecting is and how it can revolutionize your approach to salesStrategies for solopreneurs to build a reputation that precedes them and ensures a constant flow of prospectsAdvice Tom would give to solopreneurs who are currently facing significant business challengePlus so much more. So be sure to tune in!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!Beyond The Episode Gems:• Get Your FREE 3-Step Pitch Guide [Downloadable]• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Book Your Tickets For Content Marketing World, Use My Code "SANDIDGE100" For $100 Off Tickets!• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Please Give A Rating & Review For The iDigress Podcast: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy 

Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt,  Content Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.   Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.   He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states. Joe and his family live in Cleveland, Ohio.     Joe Pulizzi shared in this episode: His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states. How to build an audience and drive revenue through content marketing. How he transformed from feeling like a failure in business, to having the realisation that he would not have to work for anyone again, ever. How to make powerful decisions, by being in alignment with the answers to these questions:  “What do I want, why am I doing it?” How to create a content business Why success is about building long term relationships with your prospects and customers What is keeping your customers up at night that you can help that is not your product? It is NOT about what you want to sell.  That is about YOU. Content marketing is about reliving value over a long period of time Say no to as much as you can so you can say YES to the things that will make the difference His Life-changing question: How can I deliver more value today than I take? And much more…    Resources Mentioned In The Show: www.cex.events joepulizzi.com/about Steven Covey Think and grow rich 10x Grant Cordone Ep122 Myia Cleggett https://profithive.com.au/myia-cleggett-kevin-bees/   If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

Send us a Text Message.In this episode of Boss Responses, host Treasa Edmond is joined by guest Michelle Garrett, an influential PR consultant, writer, and speaker specializing in B2B companies. Michelle shares insights from her extensive career, including founding her own consulting business. They discuss the importance of choosing the right clients, setting realistic expectations, and the value of freelancers supporting each other through platforms like Michelle's Freelance Chat. Michelle's practical advice on client management, thought leadership, and the significance of building lasting relationships provides valuable lessons for anyone running their own business or working with clients.00:00 Introduction to the Podcast and Guest00:11 Michelle Garrett's Background and Achievements01:16 Discovering Michelle and Freelance Chat01:44 Starting and Running a PR Business05:23 Challenges and Strategies in Freelancing09:21 Client Management and Expectations13:07 Tools and Systems for Freelancers21:12 Freelance Chat and Community Support22:38 Final Thoughts and AdviceAbout our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedInGrab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Today we are going to talk about what is a Content marketer. As I have been working extensively in the Marketing field as a Language Specialist, I met Lee Densmer in some webinars, and had a very insightful chat with her. Lee is a Content Creator, Entrepreneur, and the owner of GLOBIA Content Marketing, that she founded in March of 2023.    Her mission, as she describes herself, is to help people keep it simple so they can execute and keep it organized so it can be fun and not stressful. Our clients need to find peace of mind, order, and organization to move forward with their content. Her education is in writing, teaching, and linguistics, with Spanish studies in liberal arts. Her work experience is in project management, client services management, and marketing. She has more than 25 years of experience in the language services industry, which is all about translation, interpretation, and technology like machine and AI translation. Localization is about customizing EVERYTHING for your target market and making sure it meets their needs, doesn't offend them, and reaches them emotionally so they want to do business with your brand.  This work is rooted in a thorough understanding of local customer needs, interests and preferences (i.e. do your research).  Software localization and engineering is also highly technical—worth hiring a pro. This is the job of an expert together with the Linguist to craft the best result. Listen to this Podcast episode or watch us in YouTube to find out the relevance of Style Guides, not only the preparation and writing of them, but the practical application. You have to teach how to put them into practice. Also, why Content Audits are so important before launching your Content Strategy. Lee is the author of many fascinating blog posts, and a fully packed weekly newsletter. Visit her website where B2B enterprises get tips, insights, and practical advice on how to connect with their global customers through relevant, impactful content. Our content needs to reach the soul of our clients. She recommends the book by Nataly Kelly Take your Company Global, and The Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodina, who is the co-founder and the Strategic Director of Orbit Media, an award-winning web design company in Chicago. He is also a top-rated speaker at marketing conferences around the country. We are very optimistic about the future of Content Marketing. Listen to this conversation and if you like it rate us, share with two friends who might find it useful, and recommend us. Thanks, Lee for your time to talk about your daily life and inspire us to go deeper into the Content Marketing World. Follow Lee! https://globiacontent.com/ Follow us!  ⁠Website⁠: ⁠www.liftvalue.com⁠ Twitter: ⁠@liftvalue⁠ Instagram: ⁠@liftvaluetranslations⁠ LinkedIn: ⁠Lift Value Translations & Consulting⁠ ⁠Youtube⁠: ⁠Attitudeable

Send us a Text Message.In this episode of Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss strategies for dealing with clients who delay projects by not providing necessary information on time. They emphasize the importance of setting clear expectations, having open conversations, and defining deadlines upfront. They also explore how effective client management can prevent such issues. Treasa shares her long-standing experience handling clients, and Michelle offers insights from her PR field. Tune in to learn how to navigate client delays and maintain productive relationships.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond is joined by guest co-host Michelle Garrett to discuss how to handle potential clients questioning your rates. They delve into strategies for explaining the value of your services, vetting clients, and adjusting project scopes instead of lowering rates. This episode provides essential advice for freelancers and business owners on maintaining confidence in their pricing and managing client expectations.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett tackle the issue of imposter syndrome, particularly in the context of negative client feedback. They offer strategies for managing unsatisfied clients and emphasize the importance of maintaining a positive mindset. The discussion includes practical tips you can use to boost your morale! About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Send us a Text Message.In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Michelle Garrett discuss the challenges freelancers and business owners face when clients have cash flow problems. They explore how to handle delayed payments, the importance of sticking to your deposit policies, and strategies for managing expenses incurred on behalf of clients. This episode is packed with practical insights on securing payments and maintaining professional boundaries.About our GuestMichelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients. Repeatedly ranked among the industry's most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics. Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan's PR Daily. She's a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world. In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it's grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube. Connect with Michelle on LinkedIn Grab your copy of Michelle's Book: B2B PR That Gets Results Support the Show.Thank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com

Known for their daring antics and outgoing personality, Ruth Carter is an Arizona attorney and an authority on intellectual property, business law, and internet law. Ruth was selected as an American Bar Association Legal Rebel and a Phoenix Business Journal 40 Under 40. They also wrote three best-selling books including The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed. Ruth has been a speaker over 100 events including Content Marketing World and South by Southwest, and featured in the Wall Street Journal, Entrepreneur, and on NPR.

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you'll find critical strategies to accelerate your success as you move from content creator to content entrepreneur. The Content Entrepreneur walks you through the entire content creation process, showing you how to: Start and set up your content business How to choose your content niche and platform Which technology to choose (including leveraging AI) Strategies to build and keep a loyal audience How to repurpose your content Create a marketing plan for the long run Generate multiple forms of revenue Plan for long-term growth Set the right goals for your business and family situation This comprehensive guide includes over 40 chapters from 33 of the leading content experts on the planet ranging from audience building to revenue generation. The authors of this book have “been there, done that” and share their years of experience to help you become the content entrepreneur you've always dreamed of. ABOUT THE AUTHOR: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event.  He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact – he is now a member of a VERY exclusive club - The Marketing Book Podcast 7-Timers Club!   Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/content-entrepreneur-joe-pulizzi 

Joe Pulizzi knows content. He also knows how to think about the business of content.As if hosting the podcasts This Old Marketing and Content Inc. aren't enough, he established Content Marketing Institute and Content Marketing World.And now, Joe has a new book and a new business model, The Content Entrepreneur, to help you can make a business out of your content.Timeless Leadership has been named a Top 50 Podcast in the Management category by Goodpods.Links* The Content Entrepreneur by Joe Pulizzi* The Tilt newsletter* Tilt Publishing* Joe's podcasts: This Old Marketing and Content Inc.* Timeless & Timely newsletterMusicAmericana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.   https://creativecommons.org/licenses/by/4.0/Source:   http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200092Artist: http://incompetech.comContactGet in touch with Scott to discuss a speaking engagement or to find out about his executive coaching and business advisory services. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

Sharon Toerek is the Owner and Founder of Toerek Law, where she dedicates her practice to advising independent marketing and creative services agencies on protecting and monetizing their intellectual capital. A marketing law attorney with extensive experience in copyright, trademark, and content protection, Sharon offers strategic counsel on licensing, brand protection, social media, and advertising compliance.  She is a sought-after speaker at top industry events, including INBOUND, Content Marketing World, and MAGNET Global Agency Network, empowering professionals to recognize legal risks and uphold their rights. Recognized for her contributions, Sharon was inducted into The American Advertising Federation (AAF) Cleveland Hall of Fame in 2019, cementing her legacy as a trailblazer in legal advocacy and community leadership. In this episode… The rise of AI-generated content has sparked numerous legal and ethical concerns, prompting industry leaders to advocate for a nuanced understanding of ownership, liability, and legal implications. Although AI streamlines processes and enhances content quality, how can marketing and advertising agencies ensure brand protection? With years of experience in intellectual property protection, Sharon Toerek has witnessed firsthand the challenges of recognizing legal issues and safeguarding creative assets. She underscores the need for agencies to grasp the legal landscape surrounding AI implementation, emphasizing its gradual evolution and the importance of regulations to safeguard brands. One of the central concerns revolves around determining ownership and copyright protection for AI-generated content. As agencies navigate this complex terrain, recognizing and appraising intellectual property, combined with a vast knowledge of industry dynamics, emerge as vital pillars for fostering growth, innovation, and legal compliance within the ever-evolving landscape of AI-driven creativity. In this episode of the Growth Fire Podcast, Kevin Hourigan welcomes Sharon Toerek, the Owner and Founder of Toerek Law, to discuss AI-generated content ownership, liability, and legal implications. Sharon provides insights into copyright protection for AI-generated content, highlights the importance of human oversight in AI, and explores the potential for agencies to monetize their intellectual property.

Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected? Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference? That's what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute. Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023. I invited Cathy on the show to share with us: Her background and what brought her to the Marketing AI Institute How Cathy and the team select speakers for MAICON and their other events What they look for in speaker submissions What makes a great speaker at their events (based on audience feedback) Tips she has for the listeners who want to speak at conferences >What they're doing at the Marketing AI Institute and you can get involved About My Guest: Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength's No Kid Hungry campaign, and owned her own strategic digital marketing business. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.   Show notes at https://www.speakingyourbrand.com/388/  Marketing AI Institute: www.marketingaiinstitute.com The Artificial Intelligence Show podcast: https://www.marketingaiinstitute.com/podcast-showcase  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Cathy McPhillips (guest) = https://www.linkedin.com/in/cathymcphillips Related Podcast Episodes: Episode 245: How to Get Selected as a Speaker by Event Organizers with Sarah Soliman Episode 342: I Almost Got Stuck in the Expert Trap: How I Created My Recent Successful Conference Presentation

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Discover the secrets of community building in marketing events with industry experts Joel and Meisha. Learn practical strategies to nurture relationships, create engaging spaces for attendees, and generate shareable moments. Whether you're aiming for the cozy vibe of Content Marketing World or the excitement of new connections, this conversation is your guide to turning events into vibrant hubs of business and camaraderie.After the keynotes end, the conversation continues. Join us for insights on leveraging digital platforms, creating personalized experiences, and using LinkedIn to maintain relationships. Tune in, follow us on LinkedIn, and let's build communities together!Key Messages:Community-building at events is like a reunion, creating a sense of belonging and encouraging attendees to return year after year.In-person events benefit from dedicated spaces and activities for community members, fostering engagement and connection.Collaboration with other companies in similar spaces can enhance community events, providing attendees with a broader network and more value.Virtual events can build community through dedicated app spaces, direct messaging, and creating shareable moments like virtual meetups.Easy-to-implement strategies like prompting attendees to connect on LinkedIn can further relationships and extend the event's impact beyond its duration.Meisha BochicchioMeisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she's not busy behind the screen, she enjoys chasing down Boston's best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she'll always be a Clemson Tiger at heart.LinkedInJoel PrimackJoel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023.Podcast: Community-led Growth ShowWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

Welcome to episode #914 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #914. In a digital world where content is king, Robert Rose stands out as a master craftsman (and good friend), shaping narratives that resonate and drive business success. As a seasoned author (Managing Content Marketing, Experiences: The 7th Era of Marketing, Killing Marketing, etc.), consultant, and content marketing rock star, Robert has been at the forefront of defining and refining the strategies that make content a pivotal part of contemporary marketing. Robert's latest book, Content Marketing Strategy, is a beacon for marketers navigating the choppy waters of the digital age. The book is not just a treatise on content marketing; it's a comprehensive guide to crafting a strategy that aligns content with broader business goals. Drawing from his extensive experience, Robert elucidates how content can be a transformative force, turning audiences into advocates and browsers into buyers. The journey of Robert as a content marketing strategist is one marked by a deep understanding of how stories can shape brand perception and consumer behavior. His work has not only helped businesses find their voice but also fine-tune it to echo across the digital landscape. His approach goes beyond mere content creation, delving into how to manage, measure, and monetize content effectively. As the founder and chief strategy advisor of The Content Advisory, Robert has been instrumental in steering businesses toward narrative-driven growth. His consultancy work has seen him collaborate with global brands, helping them to craft content strategies that are both innovative and impactful. His insights are sought after in boardrooms where the conversation is about turning content into a competitive advantage. Beyond his consulting and writing, Robert is a prolific speaker, bringing his thought leadership to conferences and corporate workshops worldwide. His keynotes are a blend of practical advice, industry insights, and forward-thinking ideas - all delivered with a storyteller's flair. Robert's contributions to the field extend to his role as a Chief Strategy Advisor for the Content Marketing Institute (which is also the home of Content Marketing World - originally created along with his This Old Marketing podcasting co-host, Joe Pulizzi). Here, he has been a guiding force, helping shape the discourse around content marketing and ensuring that practitioners have access to the latest trends, tools, and tactics. The power of smart and strategic content cannot be denied. Enjoy the conversation... Running time: 1:07:00. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Robert Rose. Content Marketing Strategy. Killing Marketing. Managing Content Marketing. Experiences: The 7th Era of Marketing. The Content Advisory. This Old Marketing. Content Marketing Institute. Content Marketing World. Check out Robert on ThinkersOne. Follow Robert on LinkedIn. Follow Robert on Threads. This week's music: David Usher 'St. Lawrence River'.

The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to optimize for the future of LLMs and Google's Search Generative Experience (SGE).Dale Bertrand is the CEO and Founder of Fire&Spark, an SEO agency. Dale is also a popular speaker, sharing his expertise at conferences like INBOUND and Content Marketing World. We invited Dale to share what he's learned in 2023 - specifically in regards to the changing nature of search marketing  and how marketers should update their strategies to optimize for Large Language Models (LLMs) and Google's future Search Generative Experience (SGE).Dale and I discussed how AI has had major implications on how search engines operate and how AI has changed user search behavior. For marketers, we've moved well-beyond "gaming the system" for SEO and instead should broaden SEO strategy to focus on optimizing for each channel (LLMs, SGE, bots, YouTube, etc.) and focusing on being seen as a trusted thought leader in the eyes of Google.Dale theorized that Google is going to determine which author has the expertise to write about a topic and who Google trusts to provide the answers users are looking for. We discussed this is the perfect time to develop internal Subject Matter Experts (SMEs) and leverage them for the signals Google is looking for.ResourcesConnect with Dale on LinkedInConnect with Wendy on LinkedInRegister for the Industrial Marketing SummitRelated Episode: Taking a Conversion-Focused Approach to SEO with Dale Bertrand Connect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

In the legendary saga of comic book history, the release of "The Death of Superman" shook the very foundations of the superhero realm. Media and fans alike couldn't help but be drawn to the demise of one of the mightiest and most iconic heroes ever known. Yet, as with any epic tale, there were whispers among the crowd—some skeptics dismissed it as a mere publicity stunt. After all, in the world of comics, death is often just a temporary inconvenience for our beloved heroes. Enter the parallel narrative of AI-generated content, a modern-day enigma that, too, faces skepticism. Creators and brands unleash this technological marvel, but doubts linger in the air. Are humans overindulging in the powers of AI, risking a creative imbalance? YouTube and Amazon Kindle, however, have decided to combat this challenge in ways that impact AI content creators. What is their grand plan, and what could it foretell about the destiny of AI-generated content? Once upon a time, SEO stood tall as an iconic superhero, wielding its keyword powers to elevate brands and drive traffic through the digital world. Yet, in a surprising turn of events, Ryan Brock of DemandJump conducted a memorial service for this SEO legend at Content Marketing World. Find out what happened to the legendary marketing strategy. If the echoes are true, and old SEO lies in eternal rest, how can humble small businesses craft a content strategy without its mighty sidekick? How do they capture attention and stand out? We'll look to marketing mastermind Mark Schaefer to acquire some answers. This week, we unravel the mysteries, confront the challenges, and envision a future where new strategies emerge, much like a hero rising from the ashes in the dawn of a new marketing universe. Show notes - https://marketingsuperpowerpodcast.com/episode/the-death-of-super-seo-and-the-dawn-of-differentiation

Amy Balliett - Keynote Speaker | Author | Visual Strategist | Sr. Fellow of Visual Strategy | Board Advisor | Founder Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms. Sponsor CavnessHR delivers HR companies with 49 or fewer people with our HR platform and by providing you access to your own HRBP.  www.CavnessHR.com CavnessHR Crowdfunding Campaign  We are doing an equity crowdfunding campaign for CavnessHR. You can become an owner in CavnessHR by taking part in our campaign.  https://wefunder.com/cavnesshr Amy's Bio Amy Balliett made a name for herself as the CEO and Founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). A seasoned entrepreneur, she owned her first company—a candy store and ice cream parlor—at the age of 17 before heading off for college. She subsequently built a successful career in film and marketing before launching Killer in 2010. Within a few years, Killer Visual Strategies grew to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more. By 2018, Balliett and her executive team sold Killer to an agency collaborative and subsequently joined fellow agency leaders in building Material. Named the Number One Global Strategic Consulting Firm by GRIT in 2021, Material combines the talent of 12 leading agencies, consisting of 1200+ global employees across the practices of research, strategy, design, and brand building.  Today, Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist on several boards, and is an award winning author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.  We talked about the following and other items Starting a business at 17 Wanting to be a Director in the Film Industry Content Marketing Public Speaking Guy Kawasaki Writing her book  Amy's Social Media Amy's Linkedin: https://www.linkedin.com/in/amyballiett/ Amy's Advice I have two pieces of advice. First, the word entrepreneur is used so loosely, that very few people actually understand what it takes to be a founder. I would almost rather use the word founder over entrepreneur. The thing is you're not an entrepreneur, when you just have ideas, but you have no way to execute those ideas. I can't stand those types of entrepreneurs, where they think that their idea is so brilliant that people will come work for free and build their idea for them.  But then they'll reap all the benefits. That's BS to me. If you have an idea, and you learn how to execute that idea yourself, that's a lot more entrepreneurial. So I guess my first piece of advice is know what an entrepreneur really is, an entrepreneur, in my opinion, is a founder, a person who is the last person to take money out of the company, only after everybody else gets paid, and you've secured everybody else's job and livelihood. An entrepreneur is somebody who risks everything for potential reward in the distant future, not the near future. An entrepreneur is somebody who empowers other people to grow and build their families. and move up in their careers. So if you want to be an entrepreneur, you need to understand that that's an 80 hour a week job. It's not a 40 hour a week job, it's definitely not less than 40 hours a week. You're not gonna get rich quick. If you want to be an entrepreneur, the best entrepreneurs, in my opinion, are the ones who know how to perform every single role in their business, and have spent at least a month at minimum performing that role before hiring for that role. My preference would be you're spending six months performing that role before you hire for that role. That's what you need to do if you want to bootstrap and create a successful company where your employees respect you and want to work for you. Amy's Book Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication with forward by Guy Kawasaki  https://www.amazon.com/Killer-Visual-Strategies-Amy-Balliett/dp/1119680220/?_encoding=UTF8&pd_rd_w=PNud0&pf_rd_p=09c27161-2df3-4bce-95e3-5a30d05d01d6&pf_rd_r=6J0NPWSTA36HEW42S3GQ&pd_rd_r=f98a57d7-3c56-4d8d-b636-440793d0fa58&pd_rd_wg=Q8Y5f&ref_=pd_gw_ci_mcx_mr_hp_atf_m  

In this week's episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules to live by. Then, in the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, where we should whisk the virtual bar away to and a topic for the week. This week our cocktail conversation laments the end end to organic social, and specifically Twitter. Robert shares some analysis he's done at the Content Marketing Institute following their Content Marketing World event and how social engagement has changed. Enjoy! — The people: Ian Truscott on LinkedIn and Threads Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads As mentioned in this week's episode: Robert's company: The Content Advisory Robert's book website: Content Marketing Strategy Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media – on YouTube Payback by James Brownon YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, visitor psychology, Analytics, and most recently, AI. These articles reach more than three million readers each year. He also authored Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations annually and is a frequent repeat speaker at many of the top national marketing conferences. Top 100 Influencers in Content Marketing (#3), SEMrush Top 50 B2B Content Marketing Influencers (#3), TopRank Top 100 Digital Marketing Influencers, Brand24 Top 10 Online Marketing Experts to Watch, Forbes  Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 10 Social Media Influencers to Watch, Social Media Explorer 3x Inc 5000 Winner Andy gives up to 100 presentations per year and is a frequent repeat speaker at many of the top conferences:  Content Marketing World (8x), Social Media Marketing World (6x), Call to Action Conference (5x), Marketing Profs B2B Forum (5x), Content Jam (8x), MozCon (3x), WordCamp, Social Media Success Summit (5x) and SXSW Andy's articles are read by more than three million people each year. His videos have half a million views. His book, Content Chemistry, isn't quite as popular. It has sold around 4,000 copies. But it's good.  Don't forget to register for my final FREE LinkedIn Workshop of the year here: https://networkacademy.kartra.com/page/linkedincontentthatsells

 Morgan and Wendy recap their epic week at Content Marketing World 2023!  Wendy Covey and Morgan Norris were in Washington D.C. last week to attend and share their own expertise at Content Marketing Institute's annual Content Marketing World conference. ResourcesConnect with Morgan on LinkedInLearn more about Content Marketing WorldLearn More about Content Marketing InstituteElizabeth Banks' American Heart Association CommercialBlog: The Power of Voice of Customer Insights for Engineering CompaniesBlog: Stop, Collaborate, and Listen: Harness Voices of CustomersPodcast: Conducting Customer Interviews with Morgan NorrisConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Here's everything you need to know to quit your current corporate position and start a content business. My wife and I (and an amazing group of people) started Content Marketing World in 2011. This is the first year the event is not in Cleveland. I'm a bit sad about this move, but I totally get it. It's so much easier to attract international travelers to a location like DC (direct flights in many cases). That said, I'm a Cleveland homer and want CLE to succeed (which is why our new event, Creator Economy Expo, will be in Cleveland in May). Instead of doing the same old “here's how to be great at content marketing” speech, I decided to do something completely different. Over the past 12 months, I've been approached by so many marketers looking to leave the corporate world and start their own content businesses. I figure there will be many of these people at CMW as well. So, that's my speech: The Blueprint on How to Quit Your Marketing Job. Here's a running list I put together on how to quit your marketing job and start a content business. 1. Don't quit your job until you've starting the process of quitting your job (see below). 2. Most fail. You need to know that. Half won't make it five years. 3. Those that do make it (as content creators) are incredibly happy (only two percent regret the decision). 4. First thing's first: Nail your story. Being a generalist doesn't work. What's your expertise? What will you be known for? 5. Think about: Who your specific audience will be? What will you send them? What do you want them to achieve? 6. Focus on something you can be amazing at and forget the rest. 7. Start before you quit: find the story, start your newsletter (maybe a website as well), build out your presence on LinkedIn. Be great at one platform. 8. If you have proprietary processes with your company (that don't belong to the company) save them on a personal drive. 9. Write down your goals and review them often. What do you see this becoming? How will you measure success? 10. Talk to your family. When you start a business, everyone is involved (like it or not). 11. Put aside at least six months of expenses. 12. Find a good accountant and lawyer. 13. Begin the process of lowering your expenses. Things like going to one car or ending one or two streaming services. 14. Actually start the legal side of the business (LLC?). You can do this before you quit. 15. Separate your accounting and finances now. Get a business credit card. 16. What will you do about insurance? 17. Check the agreement you have with your current company. What can you do with a business while you are still working a day job? 18. Make three lists: Mentors (people who've done it - successfully or not) to set up coffee meetings. Contacts (who can help refer business to you in the future) and Future Clients (who can help support your business financially in the future). Keep these lists fresh. 19. Generate revenue before you leave your job. The quicker to revenue the more likelihood for success. 20. When you are a month or so out (but make sure you are ready) have a conversation with your boss. "I love working here...but I'd like to start my own business in the future." Your goal, if possible, is for your current company to be your first customer. 21. Build your internal network at your company now. Odds are your first job will come via someone at your current company. The more internal champions the better. 22. The most successful content creators who leave a "real" job have many ways they generate revenue. The more the better. Top five are consulting, books, online courses and workshops, affiliate marketing and sponsorship. This episode is sponsored by Lulu.com If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

Each year, thousands of content marketers make their way to Content Marketing World to gain insight from a wide variety of experts. For the first time, the show moved from its original home in Cleveland to Washington, D.C. Look Left's David Sprague and Skylar Cohen spent two days attending multiple sessions that covered many emerging—and traditional—content-related topics.  To no one's surprise, the most talked-about topic was generative AI, which has created a  whirlwind of disruption in the content marketing sector in recent months. As you'll hear, most at the conference stand firm in their belief that human beings are necessary to harness the power that AI can give a marketing team.  02:53 - On “Evolve,” the theme of Content Marketing World 2023 06:36 - Skylar and David share their favorite sessions: SEO, AI and editing 12:26 - Insights from Content Marketing World that can be applied to our client service 15:32 - The most common theme at Content Marketing World: AI needs humans 20:34 - Content needs to be more personalized 20:10 - Making content more accessible 25:53 - Many sessions contradicted each other in a healthy way Resources Content Marketing World David Sprague's CMW takeaways Skylar Cohen's CMW takeaways 

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.  Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business). The boys also entertain a question from Paris (in a van) from Australia. Finally...Joe and Robert make a big announcement. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I'm excited to be attending (and that it's in my backyard). There's an amazing lineup and lots of great topics for those in the content marketing industry. Additionally, the Content Marketing Institute's Content Marketing Career & Salary 2024 Outlook is now available, and it offers some interesting insights for those of us in the business of content marketing. Today we're going to talk about some of the key findings in this report, and to help me discuss this topic, I'd like to welcome Lisa Murton Beets, Research Director, Content Marketing Institute. RESOURCES Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all new location, Washington D.C., September 26-28. Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event.  Register today: https://cmi.media/cmw23/agile BONUS: Use the code AGILE100 to save an extra $100 on your registration. The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you're an extraordinary modern marketer working for a company that has yet to catch up with the times, how do you plead your case if people don't get it? Jeneanne Ballos (Digital River Media) is speaking about this topic at Content Marketing World, and she stops by to share some of her communication superpowers. Speaking of modern marketing - what are some examples of that in 2023? Amanda Natividad (Sparktoro) sheds some light on that question with her own version of a "what's in/what's out" list.  And do you think pop-ups are an evil trap, but you use them as a marketer? It might be time to retire pop-ups from a superpowered marketing strategy, but we'll weigh the pros and cons. All this, plus an entertaining email marketing song by Ryan Anderson and a consumer-focused insight from Brooke Sellas. Show notes - https://marketingsuperpowerpodcast.com/episode/how-to-explain-modern-content-marketing-to-the-content-clueless

Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We discussed as much of Joe's work as we could fit into a half-hour episode this week on the On Brand Podcast.  About Joe Pulizzi Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. Joe and his family live in Cleveland, Ohio. Episode Highlights Events are back! Kind of ... "I'm a connoisseur of events," Joe began. We discussed how events are back but not completely. "Full travel budgets are not there yet. People have kind of forgotten about events." But they shouldn't ... Creating super fans. "A content marketing organization is set up like a media company—you need two things. You need an amazing online presence and an in-person event. Look at Salesforce and Hubspot. Look at Adobe. Look at Red Bull! They all have in-person events. When people connect at your events you create super fans for your brand." What did Joe learn from writing a mystery novel? After selling CMI, Joe took a sabbatical and ultimately tackled an exciting new challenge—writing the mystery novel The Will to Die. What did it teach Joe? "First, everything needs to be entertaining—even B2B. Second, it's okay to play your hits." As marketers, we often think that once a blog post is written on a certain topic it's time to put it away. However, like a rock musician on tour, we need to remember to revisit our hits. What brand has made Joe smile recently? "That one's easy—The Savannah Bananas. I love everything they do—it all makes me smile." To learn more, go to joepulizzi.com, TheTilt.com, and CEX.events. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Many think that SEO is all about keywords, but it should really be about our customers. In this podcast episode, Dale Bertrand talks about SEO best practices and creating content with the customer, not just search engines, in mind. From attracting people with content, to converting them to customers, Dale explains what conversions look like for different businesses. Dale describes how AI will change SEO and the content you should be creating. Dale also gives an overview of what his keynote speech will cover.   2:50 – Dale started his career building websites, but explains how he switched to marketing.   3:54 – Dales talks about what he will be speaking about in his keynote speech.   4:35 – Nancy and Dale discuss content marketing and SEO.   9:11 – Dale defines what conversions are for different businesses.   13:09 – Dale explains how Google's shift to using AI could impact SEO.   16:26 – Dale describes what is wrong with doing SEO for rankings.  24:49 – Dale talks about how SEO is not about keywords, but about your customers.   28:39 – Dale shares how he creates valuable content for his clients' customers by first doing phone surveys.   31:56 – Dale explains how to improve search rankings.  34:00 – Dale shares some resources that have been helpful to him.      Quote   “It's those conversions at the end of the day that matter for SEO. Whether you're generating those, rather than just rankings. I work in an industry, the SEO industry, where a lot of SEO agencies are talking about rankings and traffic. They can get you to rank for some keyword your excited about and they can get people to come to your website, but that doesn't matter if it's not the right people.” – Dale Bertrand, founder and president of Fire&Spark    Links:   Content Marketing World: https://www.contentmarketingworld.com/   Heroic Public Speaking: https://heroicpublicspeaking.com/   Marketing AI Institute podcast: https://www.marketingaiinstitute.com/podcast-showcase     About the guest:      Dale Bertrand has been an SEO specialist and AI consultant to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing and speaks at marketing industry conferences.    Looking to connect:             Email: dale@fireandspark.com   LinkedIn: linkedin.com/in/dalebertrand   Website: fireandspark.com  

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper About the Book: From the “Godfather of Content Marketing”― this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations' marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers, and acquisitions Subscriptions and audience building Team structure, the importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing. About the Author: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. Joe is often referred to as “The Godfather of Content Marketing.” In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact - he is now a member of a VERY exclusive club - The Marketing Book Podcast 6-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/epic-content-marketing-2-joe-pulizzi

Have you ever visited a business' website and couldn't understand the terminology they were using? This happens in many industries, but it can be particularly challenging when dealing with technology. That's because tech companies often speak in their own language - a language that can be confusing and even intimidating to those who don't understand it. And when you're trying to connect with prospects, the last thing you want to happen is to confuse or intimidate them because you are using language that's too technical for them to understand. On this episode, we dig into the importance of speaking the language of your ideal customer so that you can make meaningful connections with them and avoid having them run for the hills because they didn't understand your industry jargon. Our guest is Rachel Foster, a B2B copywriter and CEO of Fresh Perspective Copywriting. Since 2009, she has helped B2B tech marketers improve their response rates, clearly communicate complex messages, and generate high-quality leads. She's worked with leading tech brands including Ricoh Canada, SoftwareONE, and Citrix. Rachel is well known in the B2B marketing space. She has presented at Content Marketing World and taught white paper and case study writing for MarketingProfs. Find Rachel at freshperspectivewriting.com

Joe Pulizzi is a content marketing legend and founder of multiple startups. He's the bestselling author of seven books, including Content Inc. and Epic Content Marketing, and is best known for launching the Content Marketing Institute and Content Marketing World event. In addition to his work in content marketing, Joe also runs The Tilt, a newsletter and training program to help content creators become content entrepreneurs. The Tilt offers practical advice, the latest news, and inspiring creator spotlights to help you create, grow, and monetize your content business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lindsay Hotmire is the founder and Chief Storymaker at Storyhouse Fifteen, a story studio where small business owners learn how to uplevel with transformational storytelling.  She empowers her clients to build strong cultures and loyal audiences and has been featured at many content-focused events, including the Content Marketing Institute, Inbound, and Content Marketing World, to name a few.  If you are someone who cares about living with purpose, you'll enjoy how she weaves the power of story to create more impact with business and help others live a more meaningful life. In this episode, you'll learn. The difference between a storyteller and a story maker. The journey to understand why she goes deeper than to find the right words for her clients A story is more than an account of an event or a formula. It has the power to transform lives. Your story is beyond your lived experience. What values can you communicate in a story that can be leveraged in the marketplace?  Her current thoughts on AI for copywriting. It upends the status quo, but it is not replacing humanity. The question she's pondering "At what cost will this leave humanity behind?"    The power of Lindsay's Authenticity Flywheel and the four principles of how to step into an authentic life and business. Connect with Lindsay Authenticity Flywheel Offer Website LinkedIn Profile Connect with Lisa Get her free download: The Essential Guide to Telling Your Story Register for the Take Back Your Life Workshop Want to Leverage What Makes You Uniquely Different? Schedule a Personal Brand Discovery Call Email: lisa@lisamcguire Website LinkedIn Instagram Facebook

On Asked and Answered by Soul today, Jennifer Urezzio and Lindsay Hotmire, founder and chief storymaker at Storyhouse Fifteen, discuss how the stories we tell can reflect the legacies we build and transform the world one relationship at a time. We are people in search of meaning, designed to step into that meaning but not well-equipped to actually find it.  Join us today as Jennifer and Lindsay talk about how our world is really an inside-out design. Lindsay generously shares her three "P's" for looking at a worldview and the four components of her Authenticity Flywheel to jumpstart our inner work. When we don't do the work of finding our story, it creates disconnection between us and the community we are trying to reach. As we look inward first, then the outward transformation will follow. You can learn more about Lindsay at https://storyhousefifteen.com/. About Lindsay Lindsay Hotmire is founder and Chief Storymaker at Storyhouse Fifteen, a story agency that helps brands show up with all their smarts and all their hearts in order to show up with their story-given magic. Creator of The UNbrand METHOD®, Lindsay has empowered her clients to create $10,000 to $1 M campaigns, and her unique, story-finding method has been featured at the Content Marketing Institute, 17 Ways to Beat Back Writer's Block and Win, Inbound, Content Marketing World, the Copywriter Club IRL, Found Conference, Shine Bootcamp, and with podcast audiences across the globe. Lindsay lives in the Midwest with her husband and is an almost empty-nester mom to 4 kids. The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. If you are interested in learning more about your soul's answers, you can secure your free empathy tool here: https://bit.ly/3xVXXnn. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you prepare and conduct a really excellent expert interview? To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker. Sarah delivered a talk at Content Marketing World 2022 called Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews. This talk captured Amy's attention, and, as someone who often conducts expert interviews she wanted to delve deeper. Find out: Why interviews create great content How to find the right experts and get them to agree to an interview The best way to prepare and how to conduct them How to repurpose that content into more high value content Important links & mentions: Sarah Goff Dupont on LinkedIn https://www.linkedin.com/in/sarahgoffdupont/ Sarah on Twitter @sarahgoffdupont Atlassian https://www.atlassian.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Joe Pulizzi is the Founder of multiple startups, including content creator education site The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.   Joe is best known for his work in content marketing, first using the term in 2001. He later launched the Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. Joe successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.   Joe hosts two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with his cohost Robert Rose.   Outside of content marketing, Joe also gives back as a philanthropist. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.   Read the show notes on Arcbound's Podcast Page: https://arcbound.com/podcasts/    Find Arcbound here: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

Living in a world run by content marketing, it is time we start looking at more diversified, different, and arguably better ways to solve the problem at hand than just offering a service. This week, episode 158 of The Digital Agency Growth Podcast is about diversified content marketing! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Joe Pulizzi shares the importance of diversifying your product portfolio and actionable steps you can take right now to build a roadmap towards these launches that are in alignment with where your business is. Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, and is the best-selling author of seven books, including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.In this episode, Joe and Dan discuss the following:Deconstructing what it takes to run an agency and exploring more diversified ways to solve problems with the new technology at hand. Goal setting and getting into the routine of reviewing them on a daily basis to keep them in alignment. Becoming the best at one thing vs. diversifying your offering. How you can still have a diverse offering while also being the leading expert in a specific niche.Starting with one thing and building upon it as you learn, launching as you go. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JOE PULIZZI:Thetilt.comJoePulizzi.comContent Inc. BookThe Will to Die BookTwitterLinkedinFacebookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:rally.io

You'll find Michelle Garrett at the intersection of PR, content marketing, and social media… because yes, there is major overlap!In this episode, Michelle is going to share the unique way she approaches PR to deliver amazing results for her clients, how she has built a thriving freelance business, and share her biggest takeaway from Content Marketing World.As a public relations consultant and writer, Michelle's articles have been featured in Entrepreneur, Muck Rack, and Ragan's PR Daily, among others. She's the founder and host of #FreelanceChat Thursday at noon EST on Twitter, a co-host of #PRLunchHour Friday at noon EST on Twitter Spaces, and a frequent speaker on public relations.Follow her on Twitter at @PRisUsFollow her on LinkedIn at @prstrategistFollow her on Facebook at @GarrettPublicRelationsVisit her website at MichelleGarrett.comIf you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that creates consistent income and a mutually beneficial relationship between you and your client! Key Takeaways Use quality content marketing to set yourself up as an expert in your field and draw in quality clients. Be proactive to think about both the short term AND the long term strategy or your life and business. Use the retainer business model to create consistent income with clients you want to work with. Make sure you are clear on your core values and audition clients to find ones who mesh with those values.  About Tony Gnau Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He's a three-time Emmy Award-winning journalist, has led T60 Productions to winning 17 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen's, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father. In This Episode [0:00] Welcome to the show [5:14] Meet Tony [7:32] Finding fulfillment in visual storytelling [9:34] The immense value of Content Marketing [19:27] Video production client retainer model [25:06] Auditioning for clients that align with your core values [31:26] Details of Tony's retainer system [35:17] How to bring out your client's story [39:59] Best practices for interviewing [44:23] Tony's book [49:48] Outro Quotes "Do both. Don't just think short term, play the long game. In all of the things that you are doing. In investing with your money, investing in relationships, investing in your business.” [17:07] “When you have this retainer thing setup and someone signs up for it, it's like holy cow, we just get a check every single month!” [21:44] “We want to tell stories and we want to do the job that we enjoy doing but at the end of the day we are doing it for money so let's set ourselves up for as much success in that area that we can.” [24:43] “Instead of just out of desperation taking on any client, it's like hey let's just dig in a little bit here and let's make sure that we both are going to benefit from this relationship. If we do, then we're both winning.” [26:24] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Tony Gnau online  Follow Tony Gnau on Facebook | Twitter Connect with Tony Gnau on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!