Marketing Disrupted

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Marketing Disrupted is your up to-the-minute podcast about what’s happening in marketing today, hosted by Brent Chaters, Managing Director, Accenture Digital, and Amber Mac, technology and marketing reporter. It's what you need to know right now about reaching customers in this ever-evolving technol…

Antica Productions & Entertainment One


    • Jun 17, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 26m AVG DURATION
    • 8 EPISODES
    • 1 SEASONS


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    Latest episodes from Marketing Disrupted

    What Does it All Mean?

    Play Episode Listen Later Jun 17, 2019 25:17


    Amber and Brent talk to Guy Kawasaki, marketing guru and ex-Apple executive about what he learned working at Apple, and what he thinks are the best practices for marketers today. And Jeffrey Hayzlett, CEO of The Hayzlett Group and Chairman of C-Suite Network, and Brian Solis, author, speaker and Principal Analyst at Altimeter Group on what CMOs need to do differently to make it in today’s disruptive market.

    The Little Companies That Could

    Play Episode Listen Later Jun 17, 2019 27:20


    Brent and Amber speak with Christopher Riccobono and Aaron Sanandres, from UNTUCKit, about the spark of inspiration behind their idea, and why the shirt company is part of a new wave of consumer disruption brands. They also talk to Arati Sharma, Director of Product and Offline Marketing at Shopify, about how the e-commerce giant grew so big, so fast, but still remains hands on with its customers.

    Walking the Walk

    Play Episode Listen Later Jun 17, 2019 37:15


    Brent and Amber talk to Brian Solis, author, speaker from Altimeter Group, about Corporate Social Responsibility and the role it plays in reinforcing brand purpose. And Michael Masserman, Head of Global Social Impact at Lyft, about why improving lives is as important to his company as the bottom line. And Alexander Lvovich, Managing Director at Volvo Car Canada, on why it’s important that his company takes ethical stances on hard issues.

    The Art and Science of Marketing and Gaming

    Play Episode Listen Later Jun 17, 2019 24:19


    Brent and Amber talk to Randy Weyersberg, V.P., Ontario Lottery and Gaming Enterprise Brand and Marketing about why OLG is betting big on technology, and sports relationships to attract the under 35 set. And Jeremiah Owyang, Founder & Partner of Kaleido Insights, about new types of data that can help measure consumer interest in real time.

    Brands On-Line: Marketing, Tech and Social Media

    Play Episode Listen Later Jun 17, 2019 39:36


    A feature interview with Lara Skripitsky, V. P. & Chief Technology Officer at McDonald's Restaurants of Canada and all the ways technology and digital tools are helping the world’s most iconic brand enhance its customer experience. And Diana Helander, Head of Marketing for the Twitter Developer Platform, about solving customers’ problems on social media.

    Balancing Data and Desire

    Play Episode Listen Later Jun 17, 2019 32:30


    Justin De Graaf, Head of Ads Research and Insights at Google, on how the tech giant drives the global economy and how marketers should best use Google. Also lawyer and privacy expert, Éloïse Gratton, Sara Clodman, from the Canadian Marketing Association and Loni Stark, from Adobe, about how to find the balance between consumers’ desires and digital security.

    Who is the New CMO?

    Play Episode Listen Later Jun 17, 2019 26:54


    The changing face of marketing and the new responsibilities of CMOs. Jeffrey Hayzlett, CEO of The Hayzlett Group on why the main role of the modern CMO is to ‘deliver on promises made’. Betsey Chung, from TD Canadian Banking, talks about how the bank is keeping up with the digital and technological evolution. And a feature interview with Theresa McLaughlin, Global CMO of TD bank, about why she believes her main job is to be the company’s chief storyteller.

    Teaser - Marketing Disrupted

    Play Episode Listen Later Jun 12, 2019 1:18


    Marketing Disrupted is your up to-the-minute podcast about what’s happening in marketing today, hosted by Brent Chaters, Managing Director, Accenture Digital, and Amber Mac, technology and marketing reporter. It's what you need to know right now about reaching customers in this ever-evolving technological landscape. 

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