Podcasts about Canadian Marketing Association

Welcome to Expert Insights, a new show format from of the Ask AI podcast where industry leaders share their thoughts about the opportunities and challenges related to AI adoption in the workplace.This episode features Stephen Ghigliotty, the co-founder of MarketingEducation.ai, a free community designed to help marketers and educators navigate the AI revolution.With over 25 years of experience at global advertising firms including Accenture and Saatchi & Saatchi, and contributing to the curriculum for Canada's top marketing certification at the Canadian Marketing Association, Stephen has shaped how professionals learn and grow in this vital field.In this episode, Stephen shares practical tips on how marketers can get started with AI and start using it to their career advantage.Visit: https://marketingeducation.ai/SUGGESTED RESOURCES:Stephen suggested the following free training resoruces as a good place for marketers who are new to artificial intelligence to get started:Google AI Essentials: https://grow.google/certificates/en_ca/ai-essentialsGoogle Machine Learning & AI For All Levels:https://cloud.google.com/learn/training/machinelearning-aiABOUT ASK AI:Ask AI is an independent nonprofit that collaborates with volunteers, industry experts, and AI innovators to share free content and resources that help people spot the opportunities and navigate the challenges associated with the increased adoption of artificial intelligence at work.Subscribe: https://www.askai.org/subscribe

Are you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted resources. You're not alone. Countless business owners and professionals are paralyzed by fears of AI complexity, concerns about job security, and doubts about its real-world value. These anxieties aren't just holding you back – they're actively pushing you behind the curve in an increasingly AI-driven world. But what if I told you that embracing AI doesn't have to be a daunting challenge? What if there was a way to transform those doubts into your competitive advantage? Today, we're going to flip the script on AI anxiety and show you how to harness its power to revolutionize your business and career, regardless of your industry or technical background. Joining us today is Emily Baillie, a digital marketing and AI trainer, speaker, and professor with over 15 years of industry experience. Recognized as a "Top Artificial Intelligence Voice" on LinkedIn and a member of the Canadian Marketing Association, Emily works with organizations across Canada to leverage marketing technology effectively. As a part-time professor at McMaster University, she advocates for a human-first approach to AI, focusing on complementing rather than replacing human talent. Emily's unique perspective and extensive experience make her the ideal guest to help us understand and overcome common AI resistance in business. AI in Marketing: Unpacked host Mike Allton asked Emily Baillie about: ✨ Actionable Strategies for AI Adoption - Practical steps to integrate AI into your business operations without disruption. ✨ Overcoming AI Anxiety - Techniques to build confidence in using AI tools and interpreting their outputs. ✨ Future-Proofing Your Business and Career - Insights on developing AI skills and strategies that will be crucial in the coming years. Learn more about Emily Baillie Connect with Emily Baillie on LinkedIn Connect with Emily Baillie on X Resources & Brands mentioned in this episode Compass Content Marketing How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Noble Mirabella Zapier The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Jasper Jessica Hreha Marketing AI Council Otter.ai Firelies.ai Runway Read.ai Microsoft Co-Pilot AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-doubt-to-confidence-embracing-ai-in-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

In another insightful episode of the CanadianSME Small Business Podcast, e were thrilled to have Alison Simpson, President and CEO of the Canadian Marketing Association, share her expertise. Alison's distinguished career spans across top-tier brands like Holt Renfrew and Shopify, and now she's leading transformative educational programs at the CMA that equip marketers with cutting-edge skills.Key Highlights:Alison detailed this pivotal program designed to train marketing professionals in essential digital skills, addressing the evolving needs of Canada's marketing landscape.We discussed how this prestigious designation integrates with the DMSC program to enhance ongoing professional development.Alison highlighted the CMA's commitment to DEI in their training programs, aiming to make substantial impacts on the marketing community.Alison shared her insights on the broader effects of the DMSC program on the Canadian marketing industry, emphasizing the importance of aligning training with industry demands.Alison opened up about the hurdles faced while implementing extensive educational initiatives like the DMSC program, providing lessons that can benefit other organizations.Thank you, Alison Simpson, for enriching our podcast with your deep insights into the evolution of marketing education and professional growth. Shoutout to our sponsors for more information find their links below:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAXero: https://www.xero.com/ca/?source=CanadianSMEConstant Contact:  https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   IHG Hotels and Resorts: https://businessedge.ihg.com/s/?language=en_USDon't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca  for more insightful episodes that empower your entrepreneurial spirit.

Jan Kestle is the President of Environics Analytics, a marketing and analytical services company that produces data products and software. Specializing in proprietary data, purpose-built software, and industry-focused consulting, Environics Analytics provides data-driven analytics to help organizations of all sizes better understand customers and markets. Jan has been a leader in the marketing information industry for over fifty years, helping customers turn data and analytics into insight, strategy, and engagement. She is an expert in using statistics and mathematics to help solve business challenges. Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario. In this episode… The contemporary business landscape is often characterized by an ever-growing dependence on data to succeed. However, discerning the proper data and sources, analyzing, and implementing it can pose significant challenges. Jan Kestle, an expert in utilizing statistics and mathematics to help solve business problems, says it's no longer enough to make decisions based on intuition or guesswork. By leveraging data-driven insights, businesses can better comprehend their customers, enhance marketing endeavors and foster growth. Nevertheless, to truly harness the power of data, it is paramount to collaborate with professionals who can help make sense of the information. These experts specialize in developing data-driven strategies that deliver tangible results for businesses. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the President of Environics Analytics, Jan Kestle. They discuss her professional background in data and statistics, the genesis of Environics Analytics, and how to use data, statistics, and software to better understand customer segments, improve marketing efforts, and solve business problems.

This month's Real Time with WLP podcast episode is with Dana Singleton, Senior Vice President & Sector Lead – Health at Edelman.  In conversation with Jessica Lovett, Dana explores Finding Balance in your Life as a Rule, not a Goal. She shares her view on the concept of balance, exploring its misconceptions and dynamic nature when managing different aspects of life.  As a woman leader responsible for managing teams, she has practical guidance on achieving personal balance and on how she supports her teams with their own self-investment.  Take a few minutes for yourself & listen to this thought-provoking conversation. With more than 18 years of experience in the pharmaceutical and consumer healthcare areas, Dana is responsible for the strategic development of multi-faceted communications campaigns, senior level client counsel and account direction.  Dana excels at bringing together teams to execute integrated campaigns involving Edelman's social and digital teams, paid & performance, earned media experts, and insights and analytics. Whether focused on planning, client relations or training, Dana is a team player who enjoys collaborating with colleagues in all sectors and specialties. At Edelman, Dana leads accounts for Novartis, Sanofi-Genzyme, GSK, AstraZeneca, Merck Canada Inc. Her extensive experience includes work in a diverse number of therapeutic areas including neurology, rheumatoid arthritis, atopic dermatitis, mental health, chronic pain, digestive health, cardiovascular health and diabetes. Throughout her career, Dana has worked with stakeholder groups including the Eczema Society of Canada, Crohn's and Colitis Canada, PKD Foundation of Canada, Kidney Foundation of Canada and the Arthritis Society.  On behalf of her clients, she and her teams have been recognized in Canada and internationally with industry awards from the Canadian Public Relations Society, the International Association of Business Communicators and the Canadian Marketing Association. Dana also serves as the Canadian lead for GWEN, Edelman's Global Women's Equality Network.

Episode Summary In this episode of Sunny Side Up, host Devan Cohen interviews Dan Radu, the founder and president of Macro, a digital marketing partner specializing in ABM programs. Dan shares insights into the concept of Account-Based Everything (ABE), emphasizing the importance of aligning marketing, sales, and customer success teams around a common account-focused mindset. He discusses the challenges faced by organizations operating in a resource-constrained landscape and highlights key metrics like account engagement score, opportunity creation probability, and deal size that drive ABM success. Dan underscores the significance of collaboration between teams and the role of agency partners like Macro in operationalizing go-to-market strategies. He provides step-by-step guidance on effectively implementing ABM, from tiering accounts to evaluating channel performance. About the Guest Dan is the founder & president of Macro, a digital marketing partner helping global marketing teams run ABM programs. For the past 10 years, the team serviced enterprise-class clients working as a natural extension of their team. Connect with Dan Radu Key Takeaways - Account-Based Everything (ABE) is a mindset aligning marketing, sales, and customer success around account engagement. - Prioritize limited resources by focusing on ideal customer profiles and joint team efforts. - Metrics: Track account engagement score, initiative impact on opportunities, deal probability, and size. - Collaboration among teams is crucial; cross-discipline experts can bridge gaps effectively. - Agencies like Macro help operationalize go-to-market strategies, adapting and executing with expertise. - Ideal clients for agency support are global marketing teams needing regional assistance and tech expertise. - Challenges include aligning diverse objectives, integrating systems, and replicating successful tactics. - Start with understanding account-based readiness and the need for external partnership. - Assess current account-based marketing efforts to determine readiness and approach. - Efficient operationalization involves tiering accounts, monitoring buying signals, and defining partner roles. - Consistent attribution models enhance performance tracking; and avoid frequent changes. - Maintain accurate account data, ensure team alignment, and adopt an account-based everything mindset. Quote "Account-Based Everything (ABE) is a mindset aligning marketing, sales, and customer success around account engagement." – Dan Radu Book:- The Black Swan by Nassim Nicholas Taleb Shout-outs Geoff Linton – Co-Chair Market Council at the Canadian Marketing Association and Founder of Connect Digital Hub ⁠Connect with Dan Radu⁠ |Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to The Voice of Retail podcast. I'm producer & host Michael LeBlanc, and this podcast is produced in conjunction with the Retail Council of Canada. Veteran retailer, entrepreneur, investor and friend of the pod David Lui is back this episode with his new business partner, Canadian retail legend Joe Mimran in an exclusive interview to talk about buying Vancouver's Kit & Ace, a retailer with an origin story that goes back almost a decade to it's founding by Lululemon lead designer Shannon Wilson and son JJ Wilson.   We talk about their impression of the brand today, what makes it great, and growth plans for this innovative apparel retailer.  About DavidDavid Lui is an accomplished global brand and entrepreneurial leader.With a wealth of experience in leading complex retail, digital and consumer environments, his impressive portfolio includes developing global award-winning marketing campaigns, scaling online e-commerce brands, and being named CEO of the twelfth Fastest Growing Company in Canada's PROFIT100, First for Fastest-Growing Company in British Columbia, Canada, winner of the BDC Young Entrepreneur Award, and a Business in Vancouver Forty under 40. In 2022, he was also ranked 11th in the Global CEO Award.David has significantly impacted the retail industry and community through his involvement as an investor and board member. He has served on the Board and Governance Committee for Hypertension Canada, the Retail Leadership Committee for the Canadian Marketing Association, the Marketing Advisory Committee for the Retail Council of Canada, and as a Board Member and Chair of the Marketing Committee for Theatre Calgary. He holds an MBA from the Ivey Business School at Western University.About JoeJoe Mimran is a leading contributor to the fashion and design industry and is best-known for creating a succession of visionary brands and retail concepts, including Club Monaco, Caban, Joe Fresh, Joe Fresh Beauty and Alfred Sung. Recognized universally as having a sharp eye, impeccable attention to detail, and insight into emerging trends, Joe is always on the forefront of what's next. Joe is also an avid investor and champions exceptional entrepreneurs. Joe also stars on the popular CBC show, Dragons Den, now in its 12th season.Chronology of entrepreneurial ventures:In 1978 Joe co-founded a manufacturing apparel business in Toronto Canada.In 1980 the Company launched the Alfred Sung brand which achieved immediate consumer acceptance and success. While the company controlled the design and manufacturing of the women's collection the company embarked on expanding the brand into a myriad of consumer products under license. In 2013 Joe sold his interest.In 1985 Joe founded Club Monaco, a vertical retail concept known for its distinctive minimalistic style and monochromatic palette. Club Monaco instantly became a cult brand that grew to over 150 stores in Canada, US, and Asia.In 2000, Club Monaco and Caban it's home products lifestyle concept, were purchased by Ralph Lauren, marking Ralph Lauren's first-ever acquisition.In 2001 Joe created Joseph Mimran and Associates. a consulting practice that has serviced numerous high profile international retailers, including Holt Renfrew, Saks Fifth Avenue, Woolworths, South Africa, Coles a major food retailer in Australia and Loblaws, Staples US and Kroger.In 2003 Joe created a range of home products for Loblaws under the Presidents Choice brands.In 2006 Joe created the Joe Fresh concept for Loblaws. He oversaw the brand's design and retail concepts, and made it the country's second largest apparel brand in dollars and units, with a vision of well-designed, well-priced clothes for a broad audience. Joe Fresh is sold in over 350 Loblaw stores in Canada and abroad.In addition to PC home in 2009 to Joe was also responsible for general merchandise products including the design, sourcing and presentation of all the GM private label brands.Joe retired from his position as Creative Director of Joe Fresh and General Merchandise in 2014.In 2019, Joe created and introduced gry mattr, a beautiful collection of home and office accessories that live at the intersection of work and life. Intelligently designed, globally inspired - and smartly priced. livegrymattr.comJoe's community efforts have included Chairman of the Fashion Design Council of Canada and honorary Chairman of the inaugural Canadian Arts and Fashion Awards. Joe has been the recipient of many industry awards including the Canadian Style Award and the lifetime achievement award by the Design Exchange. in 2015, Joe was inducted into Canada's Marketing Legends Hall of Fame. A patron of the arts, Mimran's philanthropic activities include support of the Art Gallery of Ontario, the Montreal Museum of Fine Arts, New Museum, New York and is a Luminaire for Luminato Arts Festival.An avid traveler and art collector, Joe divides his time between Toronto and New York and is the father of four wonderful children. About Michael Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America. 

Marketers have an opportunity to play a lead role in helping their organizations adapt to the massive wave of change expected in the years ahead. But first marketers will have to “future-proof” themselves, according to Alison Simpson, the new leader of the Canadian Marketing Association.

Jason Egbuna has over 16 years in direct marketing, and has worked in hospital-based fundraising for a decade, specializing in annual and leadership giving. He is currently the co-chair of the Canadian Marketing Association's Not-for-Profit Council, and has served on the council for the past 6 years. Outside of his nonprofit career he has worked on the creative side of marketing and sales, generating virtual ads for NFL and PGA broadcasts. Connect with Jason on Linkedin: https://linkedin.com/in/jasonegbuna/ Connect with Daniel on LinkedIn: https://linkedin.com/in/danielfrancavilla Growth for Good is hosted by Daniel Francavilla, Marketing Advisor & Brand Strategist. The show is produced by CreatorClub for Daniel Does Consulting. Get more from Growth for Good at http://GrowthforGood.ca. For support with marketing and more for your organization visit https://danieldoes.co. Looking to produce a podcast of your own? Visit http://CreatorClubStudios.com.

Social impact branding and marketing is critical to HR as it helps attract and retain top talent, enhance employee engagement and motivation, and align employees with the organization's values and purpose. Companies that prioritize social impact branding and marketing can create a more attractive employer brand, enhance employee satisfaction and productivity, and foster a strong company culture.In HRchat episode 546, we consider ways having a social purpose can help you attract and retain talent. The guest this time is Shelley L. Mayer, founder of Ramp Communications.  A passionate and visionary leader, Shelley is committed to the intersection of purpose and profit and believes that collaboration is at the heart of all success. Shelley is well-known as an industry connector and matchmaker and has deep experience and knowledge of the social impact space.Over the course of her career,  Shelley has advised hundreds of organizations to help them scale their impact. A trusted industry expert, coach, and advisor, Shelley has a reputation for challenging the status quo and creative problem-solving. In 2021, bringing together a decade of learning, Shelley pioneered Ramp's Enlightened Brand™ method. Shelley holds a business degree from Wilfrid Laurier University and a Chartered Marketer designation with the Canadian Marketing Association.Shelley is also a speaker at the March 9th Agility Reimagined Summit.Questions for Shelley Include: Your team at Ramp is passionate about social impact branding and marketing. What do you look for in an employee to ensure they gel with the team and are committed to your company values? You will be speaking at the upcoming Agility Reimagined Summit. Your session is called: Enlightened BrandsTM: How Social Purpose Can Help You Attract and Retain Talent. Why get involved with Agility Reimagined? Any other events coming up? In a moment I'll ask you to tell me about some of the learning outcomes from the talk. But first, tell us about Ramp's Enlightened Brand™ method and What exactly is an Enlightened Brand?Tell me about the session on March 9 - learning outcomesWhy do you think HR leaders should aspire to turn their organizations into Enlightened Brands?You speak and write on social impact branding and marketing, federation marketing, entrepreneurship, and how to make communications more effective with strategy and creative. Any predictions for how Chat GPT will impact your industry and that of content for internal communications and internal training/feedback collection?More About Shelley MayerOver the course of her career,  Shelley has advised hundreds of organizations to help them scale their impact. A trusted industry expert, coach, and advisor, Shelley has a reputation for challenging the status quo and creative problem-solving. In 2021, bringing together a decade of learning, We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   

Companies routinely have Revenue Blind Spots that cost them 10-30% of their revenue. Optimization expert, Bryan Eisenberg and his brother Jeffrey have helped companies increase sales by over a billion dollars using their Persuasive Momentum framework. They coach and train hundreds of companies like Google, NBC Universal, and Health Insurance Innovations. They help sell products as diverse as SaaS software, eyeglass frames, and pig sperm. They help you to anticipate what customers need and how to innovate, staying ahead of them. Bryan Eisenberg the co-founder of BuyerLegends and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and "Buyer Legends: The Executive Storytellers Guide". Bryan has been the keynote speaker for Shop.org, the Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association, and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital-backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, etc.). Bryan, an award-winning blogger, and the author was recognized by eConsultancy members as one of the top 10 User Experience Gurus, a winner of the Marketing Edge's Rising Stars Awards, and a member of the inaugural iMedia Top 25 Marketers. Bryan has been featured expert by The Wall Street Journal and The New York Times and has been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates. Get your copy of The Rice & Beans Millionaire today: https://www.amazon.com/Rice-Beans-Millionaire-Improbable-Entrepreneur-ebook/dp/B0BBQ5XY6L/ref=zg_bs_7090584011_sccl_4/139-4277487-1979003?psc=1 Connect with Bryan at https://www.bryaneisenberg.com/ CHAPTERS: 00:00 Intro 00:40 Meet Bryan Eisenberg 03:40 The Rice & Beans Millionaire 05:35 Just Over Broke 07:35 Where I Get My Stories 10:20 The Premise 11:00 Building Businesses 11:40 Persuasive Online Copywriting 12:40 Building A Reputation 14:10 Home Services Industry 16:35 Consulting Clients 17:50 Optimizing Your Business 18:50 Industry Pioneers 20:10 Delivering Insights 22:30 Be Like Amazon 23:40 Entrepreneurial Knowledge 24:20 The Biggest Blindspot 26:55 Understanding Your Customer 29:20 The Value Point 30:35 The Call To Action Book 32:50 How To Become Best Sellers 35:45 Waiting For Your Cat To Bark 36:50 Creating An Impact 38:35 Definition of Success 40:40 The Story Of MrBeast 42:40 $35 Business Card 44:30 The Power Of Books 46:15 The Value of Time 46:40 Timeless Books 49:17 The Pendulum 52:15 The Millionaire Next Door 53:25 Finding Consistency Within Inconsistencies 55:05 Outro

Agency, vendor, and not-for-profit, Lucy Collin has touched virtually every segment of the media & marketing world. Born & raised in Cartier, Ontario—a small town 80 kilometers north of Sudbury, Lucy moved to Toronto when she was 18 to study Fashion Merchandising and Marketing at Centennial College. After graduating, Lucy moved into media buying & planning at Media Buying Services. Additional opportunities to grow within the agency world presented themselves before pivoting into broadcast sales at the CBC. That was just the start of a sales career that went from local markets in Western Canada to leading sales for multiple Olympic Games and Hockey Night in Canada. Lucy would continue to hold sales & marketing leadership positions at IMG, Marketing Magazine, and Bell Media, to name a few. Lucy Collin, the Canadian Marketing Association's VP of Member Experience, stops by to chat about growing up in Northern Ontario, the move to the big city, her storied media career, and moving into the not-for-profit sector. www.mediapeople.ca www.instagram.com/vicgenova/

Coming up in this week's episode: Ottawa Freedom Convoy Donor details revealed online, Surrey Children's Home closed over suspected data breach, Northern Ireland child abuse victims receive payout after data breach, Swissport data breach, Child arrested after A1 Hrvatska data breach, UK Standard Contractual Clauses laid before Parliament, Kronos Cyber-attack fallout, New South Wales COVID-19 database data breach, Morley data breach, Internet Society data breach, Greensward School data breach, Canadian Marketing Association urges Government not to copy GDPR when reviewing Canadian data privacy, ICO opens consultation on GDPR and the research industry, EDPB new guidance on Artificial Intelligence expected, UK Supreme Court rule against Bloomberg in privacy case

On this episode, we're joined by Janine Allen. Janine Allen is President of Kaiser & Partners, a full-service communications agency headquartered in Toronto. A seasoned communications adviser with almost 20 years of experience, she oversees and has responsibility for the overall operations and strategic direction for the firm, and specializes in effective leadership communication.Janine develops and oversees strategic communications programs that enhance visibility and transform relationships. She helps clients manage through challenge and change, protecting and repairing corporate brand reputation.She is recognized as a designated Chartered Marketer by the Canadian Marketing Association and was named CPRS's PR Practitioner of the Year in 2017.⚡ Connect with Greg Witz on LinkedIn | Instagram | Twitter | Facebook⚡ Connect with Janine on LinkedInGreg's sole mission in life is to challenge all of us to be better. MAKING HUMANS BETTER HUMANS has been at the foundation of Witz Education for over 30 years. As an entrepreneur, thought leader, author, mentor and father, Greg creatively blends psychology and communication skills with street smarts and a no BS approach. From startups to the White House, bringing entrepreneurs and business leaders to the top of their game is Greg's passion. His rich understanding of organizational and human development coupled with his own corporate experience allows Greg to effectively and energetically design and deliver tailor-made programs that have transformed thousands of Witz clients' careers and personal lives.Learn more about what Witz Education can do for you at witzeducation.com or call 1.866.907.9480 toll-free from anywhere in North America.

The one where Darian interviews John Wiltshire, the President and CEO at the Canadian Marketing Association.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow John Wiltshire:LinkedIn - https://www.linkedin.com/in/wiltshirejohn/LinkedIn - https://www.linkedin.com/company/canadian-marketing-association/Website - https://www.thecma.ca/Twitter - https://twitter.com/CdnMarketingAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you want to learn about how brands can use content to augment their marketing, connect with customers and expand their reach Kaaren Whitney-Vernon is one of the best in the world to learn from.Kaaren is keynote speaker with a passion for understanding where content and audiences are moving. As SVP of Shaftesbury XR she leads the Emmy award winning immersive and branded entertainment division.  Kaaren and her team create branded content stories and games in digital, virtual, augmented and mixed reality. She's also CEO/Founder of Shift2 – an agency that works with companies who want to reach millennials and drive profit by becoming executive producers of scripted, branded series Kaaren has worked with companies like P&G, L’Oreal, Coca-Cola, Walmart, RBC and Nokia. In an engagement with with Kotex, they produced the global hit digital series Carmilla that's gained over 100+ million views on YouTube which has spun into an entire entertainment brand unto itself.Kaaren is also judge for Experiential & Innovative Media of the Canadian Marketing Association and a member of the Forbes Agency Council. Timestamps: 0:37 – Intro to Kaaren Whitney-Vernon3:42 – What is branded content? 5:36 – What’s new with branded content?8:20 – Is branded content a replacement to traditional ad models? 10:58 – The RedBull content marketing commitment12:53 – How leaders can succeed with a branded content program15:30  - The importance of brand ID system in content marketing 17:30 – Where do you find funding for a branded content program19:57 – How to think about KPIs for branded content 22:59 – How storytelling can help brands connect with purpose27:05 – Don’t bet on viral, the importance of paid distribution for branded content30:20 – The incredible partnership opportunity for branded content 32:12 – The opportunity for on-demand content consumption33:55 – Aha moments: Audience First34:53 - Aha moments: Telling stories across media  37:32 - Aha moments: Immersive audience experiences42:52 - Aha moments: VR for strong emotional connections49:26 – Two steps for building a branded content program50:59 – The exciting opportunities in branded content LinksKaaren on LinkedInShaftesburyCarmillaThe D CutV Morgan is DeadMsLabelledUpstairs AmyBrand StorytellingHow Kotex became an Executive ProducerBranded content with KaarenBranded content is the futureQBs practicing with VR

Sartaj Sarkaria, VP of Corporate Services and the Canadian Marketing Association lead on Diversity.

I connected with Roshni through LinkedIn and she was interested in being a guest on my podcast. I was curious to learn from another fellow marketer who had been in the industry ahead of me and I definitely learned a lot!   Roshni is a trusted marketing leader with 15 yrs of progressive experience helping companies bring brands and products to market. Having started her career working on top consumer brands on the agency side, she has built her reputation by bringing creativity and strategic insights to leading global technology companies such as Microsoft, Sony & Kobo. Most recently, she has built out Marketing teams & brands at domestic technology leaders, Juice Mobile, Thinking Capital, Benecaid and Foxquilt, and has started her own consultancy, specializing in Marketing Strategy, Planning and Communications.   CORE AREAS | Global & national brand and product launches & lifecycle management | Product, Category, Brand Planning & Marketing | Communication strategies inc. promos, B2B, retail, sponsorships, digital, PR, Advertising | Sales & MarComm toolkits | Customer acquisition, Lead Generation programs & CRM | Forecasting & budgeting | Multi-agency management | Team building, leadership, mentoring   RECOGNITION | Chartered Marketer, Canadian Marketing Association, 2018 | Synthesios Top Canadian Marketers to Follow on Social Media, 2017 | DX3's Top 100 Digital Marketing Pros, 2014 & 2015 | Microsoft's Women of Microsoft, 2014 | Marketing Mag`s Top 30 Under 30, 2013 | Sony Ericsson's Global Select Award, 2012  5 Takeaways from this episode: Believe in your skills Find what segment in the workforce has an opportunity and what are their obstacles. The Health Tech segment is blooming and it will get bigger. Have clear customer objectives. If your just starting: try to get clients and people on board. Contact Roshni: https://www.linkedin.com/in/roshnimichelle/ https://twitter.com/roshnimichelle OKIKI RESOURCES: Need to Optimize your LinkedIn Profile? Try my new LinkedIn Profile Optimization Course! Video Editing and Subtitle Programs I use (affiliates links are included): Subtitles: Happy Scribe Subtitles and Headers: ClipScribe Need high-quality virtual assistants? Mine is amazing and I met him through iWorker. Pivo App to create amazing video content: Want to create 360 Virtual Tours? Insta360 ONE R Camera Insta360 ONE X Camera Insta360 ONE R Virtual Tour Kit FREEBIES: FREE DOWNLOADABLE PDF: www.okikiconsulting.com/resources My Top 14 Resources for Entrepreneurs and Solopreneurs PDF contains:   My Top 4 Free Resources for Creating Content My Top 4 Phone Apps for Creating Video Content My Top 3 Desktop Apps for Creating Video Content My Top 4 Recommended tools for Solopreneurs ABOUT FIYIN: Fiyin Obayan is the founder of Okiki Consulting, where she helps business owners communicate their personal brand or company brand stories through video content, in order to communicate to their target audience.   She has been participating in video storytelling for 9 years starting with her previous Myspace Channel, and to her personal YouTube Channel. As an entrepreneur, She has learned to develop that skill for the social media and now specialized in using it for the LinkedIn platform. Through posting regular content from September 2019, She has gone from 1000 connections to 8000 connections on the platforms and gained clients and she wants to empower others to do the same. Contact Fiyin: Website: www.okikiconsulting.com Email: info@okikiconsulting.com Phone: (306)716-0324 Instagram: @Okikiconsulting Facebook: @Okikiconsulting LinkedIn: https://www.linkedin.com/in/fiyinfoluwaobayan/ Business: https://www.linkedin.com/company/okiki

Market Research as a Key Driver of Success in B2B In this interview, we sit down and have an incredibly thought-provoking and candid discussion with Stephan Sigaud (EVP of Marketing and Development, Phase 5) about the art and science of market research. During our conversation, Stephan explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline, and how challenging conventional wisdom during periods of adversity allows B2B firms to anticipate changes as well as identify opportunities.Topics discussed in this episode: How market research enables B2B organizations to make informed decisions that impact their overall performance. It’s about optimizing customer value. [6:07/9:52]Some positive trends that Stephan noticed in the field of market research, on the respondent and client side. [13:26]Advice to clients who have seen their research budgets reduced or taken away from them [20:34] and the importance of reaching out to your customers now. [23:59]The conventional wisdoms that are hurting businesses right now. [26:56]Best career advice that Stephan has received. [31:21]Resources & links mentioned in this episode:Stephan’s email: stephans@phase-5.com; phone: +1-647-207-4468Phase 5Canadian Marketing Association (CMA)Customer Experience Professional Association (CXPA)Kantar TNS CanadaTranscriptSPEAKERSChristian Klepp, Stephan SigaudChristian Klepp 0:08 Hi, and welcome to the B2B Marketers on a Mission podcast. I'm your host Christian Klepp, and one of the founders of EINBLICK Consulting. Our goal is to share inspirational stories, tips, and insights from B2B marketers, digital entrepreneurs, and industry experts that will help you think differently succeed and scale your business.Okay, ladies and gentlemen, welcome to this episode of the B2B Marketers on a Mission podcast. I'm your host, Christian Klepp. And today, I would like to welcome someone onto the show that I met a while back at the Customer Experience Professionals Association, or CXPA event here in Toronto. And I've seen him many times and presenting and I've always admired his ability to question conventional wisdom and continuously improve, which I think is something that is paramount during these times of adversity. I apologize it was a very long introduction. But Stephan Sigaud, welcome to the show.Stephan Sigaud 1:04Thank you, Christian. And so I'm Stephan, thank you again for having me.Christian Klepp 1:10Okay, Stephan, so why don't we just start by you telling us a little bit about yourself and what you do?Stephan Sigaud 1:15I am the Head of Marketing and Development at Phase 5, which is a research company that does most of its work in the B2B space. I also volunteer with a couple of organizations, the Customer Experience Professionals Association, as you mentioned, and the Canadian Marketing Association, as well on their CX Council, their customer experience Council.Christian Klepp 1:44Well, that's great stuff on and once again, thank you for sharing that and it's really nice to reconnect after having attended so many in-person events, which I really hope we get to do some time soon so that I can see you again in person, but for the time being, I guess a meeting up through virtual means we'll have to do. So, indeed and so on to the next question, Stephan. What are you currently working on that you're very excited about or that gets you quite motivated during this period?Stephan Sigaud 2:16Well, thank you and speaking of B2B marketing and speaking of what we can't do right now, though, one thing that I'm really excited about is the need but also the ability as we'll get more creative to pivot the marketing for Phase 5 right far on business to business marketing research company, right. I had to adjust the strategy from doing a lot of in-person events to raise the profile of the firm and to do conferences for example, as a platform for sharing thought leadership a...

Ashlee Froese is a lawyer and trademark agent, who is recognized by the Law Society of Ontario as a Certified Specialist in Trademarks Law. With over 10 years' experience practicing branding and fashion law, Ashlee provides a deep understanding of brand-protection strategies. Ashlee manages, enforces, commercializes and protects clients' brands domestically and internationally. She also creates strategies for the planning and execution of brand-protection strategies. Since 2017, Ashlee has been consistently recognized by the World Trademark Review as one of the top 1000 trademark lawyers in the world. In 2019, Ashlee was only one of 39 lawyers across Canada to be granted the Lexpert Zenith Award, which recognizes Ashlee as a change-maker in law. Ashlee is a City Moguls award recipient, which recognizes her entrepreneurship and dedication to philanthropy. Prior to launching Froese Law, Ashlee was a partner on Bay Street. Ashlee's scope of practice includes trademarks, copyright, licensing, domain name, social media, marketing/advertising and packaging/labelling laws. Ashlee also assists in drafting and negotiating commercial agreements associated with the manufacture, distribution, sale and advertisement of branded products and services. Ashlee holds numerous leadership and mentorship positions within the legal, branding and fashion industries including executive committee member (Ontario Bar Association), brand strategy council member (Canadian Marketing Association), co-chair (City of Toronto's Fashion Industry Advisory Panel), advisor (Ryerson Fashion Zone), mentor (Canadian Arts and Fashion Awards), mentor (Toronto Fashion Incubator), committee member (Intellectual Property Institute of Canada), committee member (International Trademarks Association), past co-chair (Fashion Group International), and past chair (Toronto Intellectual Property Group). Ashlee is a frequent guest speaker and published author on branding and fashion law. She has lectured at law schools, universities, cultural institutions, law societies and industry associations throughout North America. She has also been published in numerous magazines, academic publications and is a contributing author to a nationally published book. Ashlee is frequently sought out by the media to provide her commentary to the media on leading branding and fashion law matters. A dedicated advocate for the fashion industry, in December 2015 Ashlee led a pan-industry movement challenging the Ontario government to recognize the fashion industry as a cultural industry, thereby becoming eligible for government funding.

This week we’re joined by Ron Tite. Ron is the award-winning Founder and CEO of Toronto-based agency, Church & State.  He’s worked with massive brands such as Evian, Johnson & Johnson, Microsoft, Hershey, and many more. Ron has been recognized by The London International Marketing Awards, The Canadian Marketing Association, The Marketing Awards, and far too many others to list here. Ron stopped by the studio to chat with us about agency life, changing the agency model with Church & State and his latest book, Think. Do. Say: Building Personal and Organizational Momentum in a Busy, Busy World. A big thanks to Ron Tite for taking the time and visiting us.  Here’s what we talked about: [1:06] - Introducing Ron Tite. [2:53] - Church & State and what is the golden suitcase? [10:19] - Did Ron change the agency model? [13:25] - Changing the agency model. How did Ron position Church & State as different? [21:00] - The idea behind Think, Do, Say. [26:54] - Ron’s Next Book title. [29:00] - The Think, Do, Say podcast. [30:30] - Disruptors want to become the establishment. [34:03] - Are new direct to consumer brands are marketing experiments? [38:05] - How marketers ruin everything [43:40] - What is a “Pitch Slap”? [45:56] - How influencers have become the ultimate pitch slappers. [51:45] - What we lose with efficiencies and analytics. [54:30] - Why failure shouldn’t be embraced / creativity should become predictability. [57:30] - Leading versus lagging indicators and setting benchmarks.  Show notes and links: Order Ron’s book Think, Do, Say - https://amzn.to/2tRJSJw Follow Ron on LinkedIn: https://www.linkedin.com/in/rontite Think, Do, Say Podcast: http://thinkdosay.com The Coup Podcast: https://frequencypodcastnetwork.com/podcasts/the-coup/ Over 3000 assaults in Ubers in 2019: https://www.cbc.ca/radio/asithappens/as-it-happens-friday-edition-1.5387218/3-000-sexual-assaults-reported-in-uber-rides-last-year-the-tip-of-the-iceberg-says-lawyer-1.5387224 Away suitcase employees describe toxic environment: https://www.theverge.com/2019/12/5/20995453/away-luggage-ceo-steph-korey-toxic-work-environment-travel-inclusion Ron Tite On Think Do Say – This Week’s Six Pixels of Separation Podcast: https://www.sixpixels.com/articles/archives/ron-tite-on-think-do-say-this-weeks-six-pixels-of-separation-podcast/ --- Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building. Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Ron has been an award-winning advertising writer and Creative Director for some of the world’s most respected brands, including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. His advertising work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, The Advertising & Design Club of Canada and The Marketing Awards, to name just a few. He is Founder and CEO of Church+State (originally The Tite Group), a Toronto-based content marketing agency and publisher of This is That Travel Guide to Canada – a best-selling, award-winning satirical book from the creators of CBC Radio’s hit show, This Is That. His past work includes being Executive Producer & Host of the award-winning comedy show Monkey Toast, in addition to writing for a number of television series, penning a children’s book, and writing, performing, and producing the play The Canadian Baby Bonus. In demand as a speaker on innovation, branding and content marketing, Ron continues to speak to leading organizations all over the world about “The Expression Economy” – his take on modern business. Ron’s own book, Everyone’s An Artist (Or At Least They Should Be), was published by HarperCollins in 2016. --- Support this podcast: https://anchor.fm/georges-khalife/support

Blair Smith is a Professor of Marketing and Digital Media at George Brown College. He’s also a Learning Experience Designer and Instructor at the Canadian Marketing Association. On the MBTI, he registers as an INTP—a combination found in only 3% of the population. What does this mean? He’s an ingenious problem solver, an innovation architect, and “the secret weapon”. Over his storied career, spanning across Robert Half International, General Mills Canada, Evergreen Canada, and more, Blair has won awards for mentoring, marketing innovation, and content marketing. His goal is to cut through the buzzwords, clickbait, jargon, and endless stream of tactics and tools to demystify marketing and digital media at its fundamental parts. In this conversation we talked about social media: the good, the bad, and the ugly. We also talked about slow and deep thinking, the importance of family, and rules for what goes into your calendar and what doesn’t. --- Support this podcast: https://anchor.fm/hamzakhan/support

Justin De Graaf, Head of Ads Research and Insights at Google, on how the tech giant drives the global economy and how marketers should best use Google. Also lawyer and privacy expert, Éloïse Gratton, Sara Clodman, from the Canadian Marketing Association and Loni Stark, from Adobe, about how to find the balance between consumers’ desires and digital security.

In this podcast session, I had a fascinating conversation with Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association. During the episode, Stephen and I discuss his unconventional career path as well as the details of the upcoming launch of Canada’s first-ever Chartered Marketer designation program offered by the Canadian Marketing Association. Personally, I believe this type of program is a significant advancement for Canada’s marketing profession and will play an important role for years to come in helping future chartered marketers assert marketing’s overall contribution to both the C-Suite and business. For those not familiar with Stephen, he grew up on the Jersey Shore long before Snooki and her clan made it iconic. In the late 80’s he graduated from Culinary school, serving Julia Child dinner on campus during graduation week and then became an acclaimed pastry chef, with original recipes featured in the New York Times Magazine. After working at Accenture for 5 years, he immigrated to Canada in 1999 where he spent the next 15+ years in various senior marketing and sales roles including becoming the Director of Interactive for Canada at Saatchi & Saatchi where he managed the online marketing of brands such as Toyota, Maple Leaf Foods and many others. In 2014, he began guest lecturing at the University of Toronto and eventually developed a three-course certificate program that is still offered called “Multimedia Storytelling and Content Marketing.” Currently, he and his team are creating a two-year online program for the Chartered Marketer professional designation from the Canadian Marketing Association, the largest and most respected such organization in the nation. Enjoy!   Show Links   Connect with Stephen on Twitter | LinkedIn The Canadian Marketing Association The Canadian Marketing Association (YouTube) Chartered Marketer Program Canadian marketers welcome first-ever professional designation program CMA Releases Curriculum Framework for Canada's Chartered Marketer Designation L’Espalier (New England-French cuisine restaurant in Boston, Massachusetts) [VIDEO] No Knead Bread Recipe | The New York Times Adobe Persuasion Accenture Apple, IBM, and Google don’t care anymore if you went to college Multimedia Storytelling & Content Marketing (Certificate from the University of Toronto, School of Continuing Studies) Myers-Briggs Saatchi & Saatchi   Books Mentioned   Mastery by Robert Greene   People Mentioned   Julia Child Paul Child Donald Trump Dmitry Buterin Robert Greene Jeffery O’Leary

Bryan Eisenberg is co-founder of Buyer Legends. He is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing," “Buyer Legends,” and “Be Like Amazon.” Bryan is a keynote speaker and has keynoted conferences globally such as Gultaggen, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, the Canadian Marketing Association, and others for the past 15 years. Bryan was named a winner of the Marketing Edge's Rising Stars Awards, recognized by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and has been recognized as most influential in PPC, Social Selling, OmniChannel Retail. You can learn more about Bryan here: http://buyerlegends.com. This episode is brought to you by Authors Unite. Learn more here: http://authorsunite.com/ --- Support this podcast: https://anchor.fm/authorsunite/support

Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on brands, commerce and community. He has been called a marketing and communications visionary, interactive expert and community leader (he prefers the title "Brand Hacker"). He is also an entrepreneur, author, journalist, investor, trusted advisor, and passionate speaker who connects with people worldwide by sharing his insights on business transformation and marketing innovation. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under 40. Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling his business. He was President of Mirum – a global digital marketing agency operating in 25 countries with close to 3000 employees. Mirum is owned by WPP. Mitch Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and every organization and association in between. Since 2005 he has given anywhere between 40-60 keynote presentation a year to small, medium and large organizations in both the B2B and B2C space all over the world. As a professional speaker, Mitch is represented by Leading Authorities in the U.S. and by Speaker's Spotlight in Canada. Mitch is also a bestselling business book author. His first book, Six Pixels of Separation (Grand Central Publishing - Hachette Book Group in 2009), named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete (Grand Central Publishing - Hachette Book Group in 2013) was named one of the best business books of 2013 by Amazon. Mitch invests in people, community and technology. Currently, he is an advisor and investor in many businesses and charitable organizations in the fields of Blockchain, artificial intelligence, smart audio/voice, fintech and martech spaces. He sits on the advisory board for Canada’s Top 40 Under 40, HubSpot’s Inbound conference, the Public Awareness & Branding Committee for Baycrest Health Sciences and more. Mitch is the former Chairman of the Board of Directors for the Canadian Marketing Association and a past executive for the National Advertising Benevolent Society. He is also a former board member of Postmedia and the Interactive Advertising Bureau of Canada. In the past, he sat on the content committee for both Shop.org and the Web Analytics Association. Mitch is frequently called upon to be a subject matter expert for publications like Fast Company, Strategy, Forbes, and many other radio, television, digital and print outlets. He is a columnist and journalist for the Harvard Business Review, Inc. Magazine, The Huffington Post and many other magazines and newspapers. Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world. Fun side fact: Mitch’s first professional job was interviewing Tommy Lee from Motley Crue. He then went on to become a music and entertainment journalist and publisher of magazines. With that, he also co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster featured the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.

On this week’s show, we spoke with Mitch Joel, President @ Mirum Agency Mitch Joel is President of Mirum – a WPP owned digital marketing agency (formerly Twist Image). Marketing Magazine dubbed him the "Rock Star of Digital Marketing"​ and called him, "one of North America's leading digital visionaries." Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada and Postmedia.   On the show, we spoke about: His evolution from the music world to the digital world The growth of Twist Image and subsequently Mirum The challenges facing agencies today How ecommerce is still under appreciated today The growing importance of AI, Blockchain and Creativity   I’m lucky to know Mitch and really grateful he took some time to be on the show. You will not be disappointed with this discussion.   Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com   Subscribe | iTunes | Google Play |Spotify | YouTube | Stitcher |

In today’s day and age, we wear many hats. A full-time mother can be a working professional, a part-time graduate student, and a community leader, all at the same time. It’s common. Though some people seem to have it all figured out, many of us struggle to keep it together and stay on top of it all. How do people manage multiple different pursuits and maintain that fine balance between work and life? What drives us to excel in all aspect of life? In this episode, Mitch Joel lets us in on his secrets to juggle work and life. The first two steps to stay on top of it all are to be engaged in what you do and to always be intentional with your time. Listen to find out the rest. Guest - Mitch Joel, President of Mirum, Marketer, Speaker, and Author of Six Pixels of Separation Marketing Magazine dubbed Mitch Joel the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." Mitch is the President of the digital marketing agency Mirum, and a podcaster, blogger and speaker on all things related to digital marketing and business transformation. He has also written two books: Six Pixel of Separation and the most recent CTRL-ALT-DEL. Mitch is the Chair of the Digital Marketing Council for the Canadian Marketing Association, and an advisor for many businesses and charitable organizations. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40.

Social Geek Radio hosts Deb Evans, President Deb Evans Consulting, and Jack Monson, Director Digital Strategy at Qiigo are joined by Mitch Joel. Mitch Joel is President of Mirum – a WPP owned digital marketing agency (formerly Twist Image). Marketing Magazine dubbed him the "Rock Star of Digital Marketing"? and called him, "one of North America's leading digital visionaries." Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada and Postmedia.  

Has the new digital world disrupted your business? Do you spend too much time and money keeping up with technological advancements? You are not alone.Our fully-digital world has left professionals in every industry scrambling to keep up with the times. Millions of dollars are spent yearly on social media campaigns, search engine optimization and online advertising. Some result in a positive ROI but too many result in negative ROI. You hear heard buzz phrases like, “You have to be on social networks because your customers are on social networks.” Or, “Content is king!” So, you get online, set up your social networks, and start producing valuable content.Now what?That is exactly the question Mitch Joel addresses in his newest book, CRTL ALT Delete. In his first best-selling book, Six Pixels of Separation, Mitch explained how and why new media had changed business forever. His encore masterpiece helps professionals pivot to capitalize on how much the world has changed.Best-selling author, Mitch Joel, is our guest expert for this Reach Personal Branding Interview. Mitch will be discussing his newest book “CRTL ALT Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.In this recorded interview, you will learn:    •    How to adapt to the new digital world    •    How to catch up with the times and prepare your business for the future    •    How a digital-first posture can advance your business and career    •    How to produce useful marketing    •    How to apply utilitarianism marketing    •    How to control technology instead of letting technology control you    •    …and much more!BIO: Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil.Mitch is a regular columnist for the Harvard Business Review, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, (also published by Grand Central Publishing) was released in May 2013.For more information about Mitch, visit: http://www.twistimage.com/blog/

“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait to sit down and chat with digital strategist, agency leader, and podcast extraordinaire Mitch Joel of Twist Image. About Mitch Joel Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada. Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters, and Dr. Phil. Mitch is a regular columnist for the Harvard Business Review, The Huffington Post, and other magazines and newspapers. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, was released in May 2013. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet!

Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushing this further, how are Marketers doing from the perspective of Marketing professors? Kenneth Wong is one of the leading marketing educators in the world. He holds the title of Associate Professor and Distinguished Professor of Marketing at Queen's School of Business and sits on the board of directors (with me) at the Canadian Marketing Association. Along with publishing his work in books and magazines, he's also a world-renowned speaker on Marketing, and if you've never seen his rant about "the margin sucking maggots," it is worth the price of admission alone. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #288 - Host: Mitch Joel. Running time: 50:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Kenneth Wong. Queen's School of Business. Canadian Marketing Association. You can follow Ken Wong on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven canadian marketing association cast of dads cc chapman chris brogan christopher s penn cma digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith ken wong kenneth wong librivox managing the gray marketing marketing education marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks queens school of business six pixels of separation social media 101 social media marketing strategy trust agents

Welcome to episode #46 of Six Pixels Of Separation - The Twist Image Podcast. Reflections on Power Within Montreal, regrets about not going to PodCamp NYC, looking forward to the Canadian Marketing Association's From Mass To Grass Word Of Mouth Marketing Conference and all of your audio comments and insights. Welcome to the audio community. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #46 - Host: Mitch Joel. Running time: 50:27. Audio comment line - please send in a comment and add your voice to the community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Clip of Inside PR #53. Recap of The Power Within Montreal event. Speakers included Bill Clinton, Anthony Robbins and myself along with Jerry Greenfield (Co-founder of Ben & Jerry's), Terry Savage (personal finance expert), Irshad Manji (best selling author of The Trouble with Islam Today) and Mike Lipkin. PodCamp NYC. Audio Comment - Joseph Jaffe - Jaffe Juice - Across The Sound. From Mass To Grass - The Word of Mouth Marketing Conference. CMA - Canadian Marketing Association. Thursday, April 12th, 2007 - Holiday Inn On King. Jackie Huba co-author of Citizen Marketers: When People are the Message. Church of the Customer Blog. Creating Customer Evangelists. One Red Paperclip - Kyle McDonald. Kyle appears on The Client Side Podcast with Michael Seaton - Scotiabank. Foreword Thinking - The Business and Motivational Book Review Podcast Episode 2 is now live featuring Robin Sharma - The Greatness Guide and The Monk Who Sold His Ferrari. Audio Comment - Mark Blevis - Canadian Podcast Buffet - Podcasters Across Borders - Just One More Book! Audio Comment - Michael Seaton - The Client Side - Scotiabank. Hour Magazine - Babylon PQ - Rock n- Roll Joel. Audio Comment - Francis Wooby - Wooby Communications. Email Comment - Daniele Rossi - Super Spud. Audio Shout-out - Imelda Morton from the UK. Audio Comment - Doug Haslam - Topaz Partners - Tech PR Gems Blog - PRobecast - Gischeleman Blog. Audio Comment - Dave Jackson - School of Podcasting. Audio Comment - Michael Netzley - CommunicateAsia. Audio Comment - Bernie Goldbach - Podcasting.ie. Audio Comment - Mark Blevis is back for more. What Is Your Blog And/Or Podcast? The Engaging Brand - Anna Farmery. Theme courtesy of Mark Blevis from Canadian Podcast Buffet and Podcasters Across Borders. Six Points of Separation - Six Tips For Better Presenting or Six Things I Did To Ensure Success at The Power Within 1. Tell stories. 2. Don't use bullet points. 3. Use videos and images. 4. Structure. 5. Practice. 6. No podium. 6.5 Study. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #46 - Host: Mitch Joel. Tags: canadian marketing association cma conference montreal power within tips word of mouth marketing

Welcome to episode #15 of Six Pixels Of Separation - The Twist Image Podcast. I had lots of feedback this past week from people who missed the Six Points Of Separation segment. In the spirit of "conversation" - I created a Six Points Of Separation that appears right before the second part of my interview with The Cluetrain Manifesto co-author and author of Small Pieces Loosely Joined, David Weinberger. Weinberger is giving a keynote at the Digital Marketing Conference 2006 put on by the CMA - Canadian Marketing Association. This interview is the second of many as we continue on The Road To Digital Marketing Conference 2006... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #15 - Host: Mitch Joel. - Running time: 42:12. - Audio comment line: 206-666-3772. - Music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Introduction of the Canadian Marketing Blog from the CMA - Canadian Marketing Association. - Six Points Of Separation - Six Ways To Promote Your Blog or Podcast. - Interview with David Weinberger. - Key links: - The Cluetrain Manifesto. - Small Pieces Loosely Joined. - Joho The Blog. - Harvard Berkman Institute for Internet and Society. - Canadian Marketing Association. - Digital Marketing Association 2006. - Evident. - Joseph Jaffe. - Bryan Eisenberg. - CC Chapman. - Song selection of the week (courtesy of the Podsafe Music Network) - Kevin Reeves with the song, 'Throw Me A Line'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #15 - Host: Mitch Joel.

Welcome to episode #14 of Six Pixels Of Separation - The Twist Image Podcast. I made a strategic decision to hold off on the segment Six Points Of Separation because of an incredible interview with The Cluetrain Manifesto co-author and author of Small Pieces Loosely Joined, David Weinberger. Weinberger is giving a keynote at the Digital Marketing Conference 2006 put on by the CMA - Canadian Marketing Association. The interview was split in two (due to time), so take a listen to the first part of the David Weinberger interview as we continue on The Road To Digital Marketing Conference 2006... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #14 - Host: Mitch Joel. - Running time: 44:32. - Audio comment line: 206-666-3772. - Music from the Podsafe Music Network. - Camp Walk by Derek K. Miller. - Groove IT by Denis Kitchen. - Comment line: 206-666-3772. - Interview with David Weinberger. - Key links: - The Cluetrain Manifesto. - Small Pieces Loosely Joined. - Joho The Blog. - Harvard Berkman Institute for Internet and Society. - Canadian Marketing Association. - Digital Marketing Association 2006. - Evident. - Doc Searls. - Joseph Jaffe. - Bryan Eisenberg. - CC Chapman. - The Long Tail. - Song selection of the week (courtesy of the Podsafe Music Network) - The Shakes with the song, 'Liberty Jones'. (note: as of publishing, the Podshow website was down. As soon as it becomes live, I will add the proper link to The Shakes). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: 206-666-3772. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #14 - Host: Mitch Joel.