Podcast appearances and mentions of Guy Kawasaki

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Guy Kawasaki is the chief evangelist of Canva and the host of the Remarkable People podcast. He was the chief evangelist of Apple. He is the author of fifteen books. Top 3 Value Bombs 1. To win, you have to be the number 1 solution to a real problem in this world. 2. Find somebody currently where you want to be in about a year from now. 3. Being good is not enough, be remarkable. Check out Guy's website - Guy Kawasaki Website Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Freedom Circle - A powerful community of entrepreneurs led by JLD. Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

What happens when a world-class chef learns that success doesn't taste like he imagined?David Chang—the culinary force behind Momofuku and author of Eat a Peach—joins Guy Kawasaki to talk about ambition, burnout, scaling the unscalable, and learning to trade Michelin stars for family time. From plumbing disasters to poetic revelations, Chang opens up about the messy, beautiful art of creating something worth tasting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

En este episodio de Grandes Aprendizajes, destilamos El arte de empezar de Guy Kawasaki en una guía accionable: del porqué nítido a un mantra de tres palabras, lanzar algo sencillo ya y hablar con clientes todas las semanas. Descubrirás por qué vender desde el día uno aclara el rumbo, cómo fijar precio por valor y no por miedo, y cómo una buena historia abre puertas que la lista de funciones no abre. Todo con foco radical: una oferta, un canal, un cliente.La prueba real viene con el caso de Marta, que validó y vendió en dos semanas con lo mínimo indispensable. Si te intriga cómo hacerlo tú también, aquí hay un reto simple de 24 horas para convertir tu idea en una oferta concreta y medible. Además, conocerás un recurso para no emprender en soledad y acelerar con apoyo continuo. ¿Listo para pasar de las vueltas al movimiento?Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Dr. Tom Frieden has spent his career on the front lines of public health, leading the fight against smoking, tuberculosis, influenza, and more as NYC Health Commissioner and CDC Director. In this episode of Remarkable People, Guy Kawasaki explores Frieden's powerful philosophy for better living, drawn from his book The Formula for Better Health. Together, they discuss the six keys to healthier communities, the importance of trust in science, and why small lifestyle choices can save millions of lives.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bienvenido al podcast Grandes Aprendizajes. Hoy te traigo el resumen del libro El arte de empezar, cómo lanzar y crecer con sentido.Este libro de Guy Kawasaki te ayuda a pasar de la idea a la acción sin perder tiempo. Su mensaje es simple: crea algo que importe, empieza pequeño y habla con clientes cuanto antes. No necesitas un plan perfecto. Necesitas un paso claro hoy.Primer aprendizaje. Empieza por el porqué. Define en una frase el cambio que quieres generar en tus clientes. Si tu porqué es fuerte, tomas mejores decisiones y mantienes el foco cuando llegan los retos.Segundo aprendizaje. Convierte tu idea en un mantra corto. Tres o cuatro palabras que cualquiera pueda recordar. Te dará claridad para explicar lo que haces sin rodeos y alinear al equipo.Tercer aprendizaje. Lanza una versión sencilla. No esperes meses. Muestra algo en días y aprende de la reacción real. Lo importante es resolver un problema concreto mejor que antes, aunque sea con una solución muy simple.Cuarto aprendizaje. Habla con clientes cada semana. Pregunta qué les duele, qué usan ahora y qué les haría cambiar. Escucha más que hablas. Ahí aparecen las mejoras que de verdad mueven ventas.Quinto aprendizaje. Haz que te puedan recomendar. Facilita que el cliente comparta tu producto. Un enlace, una oferta de invitación o una experiencia tan buena que quiera contarlo. Las recomendaciones abaratan tu crecimiento.Y ahora toca una historia rápida para que lo veas con un caso particular. Laura quería vender una herramienta para organizar contenido. En lugar de construir todo, creó una página simple con tres plantillas, un vídeo corto y un botón de compra. Ofreció soporte por mensaje durante la primera semana. Vendió sus primeras cincuenta licencias a cincuenta euros cada una, recibió preguntas sobre equipos y añadió una función de trabajo en grupo. Esa mejora disparó las recomendaciones y le dio claro el siguiente paso sin planear durante meses.Sexto aprendizaje. Pon precio por valor, no por miedo. Si resuelves algo importante de forma más fácil y más rápida, puedes cobrarlo. El precio comunica calidad y filtra al cliente adecuado.Séptimo aprendizaje. Cuida tu marca desde el primer día. Nombre fácil, promesa clara y una experiencia que cumpla. La confianza se gana cumpliendo lo que dices una y otra vez.Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borja girón punto com barra systeme o desde el link de la descripción. Y ahora continuamos con el episodio.Octavo aprendizaje. Vende como si todavía no existieras. Elige un canal y domínalo: llamadas, correos, contenido o alianzas. Un canal bien trabajado rinde más que cinco a medias.Noveno aprendizaje. Mide lo esencial. Capta interés, convierte en clientes y consigue que vuelvan. Si esas tres cosas mejoran, vas por buen camino.Continuamos con un aprendizaje rápido. Toma nota. Si dudas entre añadir algo nuevo o quitar algo que molesta, quita. La simplicidad vende y reduce soporte.Y ahora vamos con el resumen del episodio. Empieza por un porqué claro, dilo con un mantra corto y lanza una versión sencilla en días. Habla con clientes, mejora lo que más valoran y pon precio por valor. Construye confianza cumpliendo tu promesa, elige un canal de ventas principal y mide captación, conversión y repetición. Menos ruido, más impacto.Para terminar, aquí tienes las claves. Una frase de propósito que guíe tus decisiones. Un mantra que cualquiera entienda. Una versión sencilla lista en pocos días. Conversaciones semanales con clientes. Un canal de ventas elegido y trabajado a fondo. Un precio que refleje el valor real. Métricas simples para no perderte.Y la acción única para hoy. Escribe tu mantra de tres o cuatro palabras y crea una oferta mínima que puedas mostrar a diez posibles clientes en las próximas veinticuatro horas. Pide una respuesta clara: comprar, reservar o decir por qué no.Antes de despedirme, te recomiendo el Club de Emprendedores Triunfers. Deja de emprender en soledad. Accede a una comunidad de emprendedores con la que siempre estás acompañado. Además incluye un Coworking online abierto veinticuatro horas. En Triunfers tomas mejores decisiones porque compartes dudas con expertos y obtienes respuestas prácticas para avanzar. Únete desde Triunfers.com.Gracias por compartir el episodio con esa persona que lo pueda necesitar. Te espero mañana en el próximo resumen de un increíble libro y con sus grandes aprendizajes. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Before you can lead others, you have to know what leads you.In this episode of Remarkable People, Guy Kawasaki talks with Robert Glazer — bestselling author of The Compass Within — about the hidden forces that shape our choices, define our values, and ultimately determine our direction in life.Robert reveals how to uncover your “magnetic north,” align your work with your personal truth, and recognize when you've drifted off course. Their conversation explores the power of integrity, the origins of leadership, and the lifelong practice of staying true to yourself.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the secret to organizational success isn't another management fad but a return to the basics of how work actually gets done? Don Kieffer, senior lecturer at MIT Sloan and former Harley-Davidson executive, joins me on Remarkable People to unpack the five principles of Dynamic Work Design. With stories ranging from factory floors to biotech startups, Don reveals why firefighting cultures stall progress and how small, focused experiments can unleash innovation. His new book, There's Got to Be a Better Way, challenges leaders to slow down, connect the human chain, and discover practical ways to build stronger organizations.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jane Goodall transformed how we see the natural world and our place in it. In this tribute episode, Guy Kawasaki revisits their past conversations filled with humor, courage, and wisdom. Jane reflects on her early journey to Africa, the groundbreaking discoveries with chimpanzees, and her tireless advocacy for conservation and youth through Roots & Shoots. Thank you Jane for making this world a better place. ---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I don't trust you either, Steve.” He made a $400m mistake at Apple. Today, we're talking to Guy Kawasaki, Chief Evangelist at Canva and author of "Wiser Guy". We discuss his experiences working with Steve Jobs, how he navigated hearing loss and became a mission-driven leader, and why it's essential to approach life with humor and resilience in the face of challenges. All of this right here, right now, on the Modern CTO Podcast!  Thank you to Digital Ocean for sponsoring this episode. For simple cloud and powerful AI that's built to scale, check out Digital Ocean here. To learn more about Guy, pick up a copy of "Wiser Guy" here!

What happens when a former CIA operative turns bestselling novelist? Barry Eisler has the answer. In this episode of Remarkable People, Guy Kawasaki explores Barry's transformation from covert missions to crafting thrillers that keep readers up all night. From his early days in intelligence to his sharp-eyed commentary on government overreach, Barry shares how truth and fiction often blur. His newest book, The System, is a riveting example of how storytelling can illuminate the darker corners of power. This conversation will challenge how you see politics, justice, and the art of suspense.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Click here to listen to the full episodeWhat are the common traits of people who live remarkable and fulfilling lives? In this episode, world-renown tech titan Guy Kawasaki reveals the three pillars that can help you to transform from average to exceptional, live the life you're meant to and make a difference in the world. YOU WILL LEARN:· Why a growth mindset is vital.· How you can develop grit.· How to embody graciousness. MENTIONED IN THIS EPISODE:Free Business Consultation“Think Remarkable,” by Guy Kawasaki“Mindset,” by Carol Dweck “If You Want to Write,” by Brenda UelandNOTEWORTHY QUOTES FROM THIS EPISODE: “There's this distinction between people who have a growth mindset and people who have a fixed mindset.” – Guy Kawasaki “Grit means that you are happily persevering and happily continuing something, even though it's difficult.” – Guy Kawasaki “Anything that's worth doing, you've got to do it well, and you have to pay the price.” – Guy Kawasaki “You've got to work hard and you've got to grind.” – Brian Buffini “A great leader is outside of himself or herself and understands that he or she is not the center of the universe.” – Guy Kawasaki itsasgoodlife.com Hosted on Acast. See acast.com/privacy for more information.

What does it take to truly reinvent yourself? Ilana Golan knows. From breaking barriers in her career to building new paths where none existed, Ilana's story is proof that reinvention isn't just possible—it's necessary. In this episode of Remarkable People, she shares how to pivot with purpose, embrace uncertainty, and turn setbacks into opportunities. Her journey offers powerful lessons in resilience, adaptability, and courage for anyone ready to make a change.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode: Built Not BornGuest: Guy Kawasaki - Former Apple Chief Evangelist, Author of "Wiser Guy"Host: Joe CiccaroneRelease Date: September 22, 2025

Marylène Delbourg-Delphis, philosophe du savoir, pionnière de la Tech et observatrice lucide des fractures entre la France et la Silicon Valley.On parle trop peu en France de cette femme au parcours hors du commun. Elle a découvert Jean-Paul Gaultier, travaillé avec Guerlain et Michel Serres. Elle a été la première femme entrepreneure en Silicon Valley et a côtoyé Steve Jobs, Guy Kawasaki, Marc Benioff…Aujourd'hui, son regard sur l'IA est d'une modernité déconcertante. Elle pose des questions qui bousculent, comme : « Et si l'IA réconciliait enfin les Français avec le travail ? »Un entretien inspirant, accessible à tous. C'est gratuit, et franchement, ça fait un bien fou.===============================

What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We've got a bonus episode for you on Remarkable People! This feedswap with Rapid Response features Canva co-founder and COO Cliff Obrecht.For more than a decade, Canva has made design accessible to everyone. Now, as AI reshapes the creative world, the company faces new challenges and opportunities. Cliff reveals how Canva is navigating this shift, why values-driven leadership matters, and what inspired him and co-founder Melanie Perkins to pledge $100 million to social causes. He also shares his vision for Canva's future—and how marketing and technology could define its next chapter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when one man reshapes movies, television, e-commerce, and tech—then tells you exactly how he did it, flaws and all? That's Barry Diller. From running Paramount Pictures and Fox to steering IAC and Expedia, he's been at the center of cultural and business revolutions for decades. In this candid conversation, Barry opens up about his unconventional path, his belief in bold ideas, and why “creative conflict” is essential. Along the way, we discuss his new memoir, Who Knew, and the life lessons hidden inside.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What makes an idea—or a person—truly remarkable? Guy Kawasaki has spent decades evangelizing some of the world's most influential brands—from Apple to Canva—and helping ideas spread in ways that stick. In his new book, Wiser Guy, he shares the lessons, stories, and wisdom he's gathered along the way, showing how to think remarkable, lead with purpose, and make an impact that lasts. What You'll Learn in This Episode - Why Wiser Guy isn't a memoir and what it is instead - The surprising truth behind Guy's decision to publish this book with a traditional house - How evangelism has evolved from Apple's Macintosh launch to Canva today - Why democratizing technology matters—and where AI fits into that story - The timeless wisdom Guy believes we shouldn't wait too long to share Episode Chapters (00:00) Intro (00:36) Welcoming Guy Kawasaki back to On Brand (03:08) Why Wiser Guy is not a memoir (05:08) From self-publishing advocate to Wiley author (10:45) Stories and lessons that rose to the top (15:12) Evangelism past and present (20:03) Is AI truly democratizing technology (27:02) A brand that's made Guy smile recently (32:21) Where to learn more and closing gratitude About Guy Kawasaki Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki's Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. What Brand Has Made Guy Smile Recently? Guy shared that Liquid Death has been making him smile. Beyond simply selling water in a can, the brand has built a bold, countercultural identity around “killing thirst.” Guy admires how they've created something fun and meaningful while inspiring him to craft his own marketing mantra, “kill mediocrity.” Resources & Links Connect with Guy on LinkedIn. Guy Kawasaki's website. Wiser Guy on Amazon. Remarkable People podcast. Listen & Support the Show Watch or listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk YouTube → https://www.youtube.com/hashtag/onbrandpodcast Amazon/Audible → https://music.amazon.com/podcasts/7f4fb055-1584-4037-a637-305c9b82ac3c/on-brand-with-nick-westergaard?refMarker=dm_wcp_af_r&ref=dmm_acq_mrn_d_ds_rh_z_-c_c_539036640611_g_127821134784 Google Play → https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a Stitcher → https://www.stitcher.com/show/on-brand-with-nick-westergaard TuneIn → https://tunein.com/radio/On-Brand-p967623/ iHeart → https://www.iheart.com/podcast/269-on-brand-with-nick-westerg-90019102/ Rate and review on Apple Podcasts → https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2 Rate and review on Spotify → https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk Share this episode — email a friend or colleague → mailto:?subject=Check%20out%20this%20podcast%20episode&body=I%20thought%20you%20might%20like%20this%20podcast Sign up for my free Story Strategies newsletter → https://www.nickwestergaard.com/email/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this 2024 episode, GaryVee sits down with legendary author, entrepreneur, and Apple veteran Guy Kawasaki to talk about his new book and decades of experience shaping business and culture. They dive into lessons from Silicon Valley, the evolution of marketing, and how entrepreneurs can adapt to today's fast-changing world. A candid conversation between two industry icons on where business and technology are headed next.

What if the path to building a lasting company isn't about explosive growth and quick exits? Dave Whorton, former venture capitalist, challenges Silicon Valley's "get big fast or die" mentality in this eye-opening conversation. After witnessing the Netscape IPO transform startup culture forever, Dave discovered an alternative approach: evergreen companies built for profitability, purpose, and generational endurance. From his experience at Hewlett Packard to founding the Tugboat Institute, Dave shares why some of today's most successful businesses—from See's Candies to Enterprise Rent-A-Car—chose patience over pressure. His book "Another Way" reveals the seven principles that create companies designed to last decades, not just reach the next funding round.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Here's what Guy Kawasaki and Bob Rief have to say on mission statements, the three stages of life, surfing, and much more. After such a great Q&A with a legendary guest speaker, it would be a shame not to share. Listen in on the new Views from the Bus podcast to hear what you missed at our recent Eye of the Innovator event with Guy Kawasaki.

Sat down with Guy to talk about his new book Wiser Guy… & surfing of course

What happens when the Secretary of State becomes a target for standing up to the most powerful person in America? Meet Jocelyn Benson, Michigan's fearless Secretary of State who has faced down violent mobs, presidential threats, and assassination lists—all while protecting democracy and voting rights. From her undercover work investigating the KKK as a young journalist to her current run for Michigan governor, Jocelyn embodies what it means to be a "purposeful warrior" in her new book of the same name. In this gripping conversation, Guy explores how Jocelyn transformed from a scared 20-year-old confronting white supremacists to a Harvard-trained election law expert who refuses to back down from bullies—even when they occupy the highest office in the land. ---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you combine groundbreaking genetic research with deep spiritual wisdom? Meet Francis Collins - the physician-geneticist who led the Human Genome Project, directed the NIH under five presidents, and helped develop the cure for cystic fibrosis. In this fascinating conversation, Francis reveals how he searches for three missing letters among 3 billion, why the COVID vaccine represents one of science's greatest achievements, and how faith and science enhance rather than conflict with each other. From his insights on presidential wisdom to his prescription for healing our divided nation, Francis shares lessons from his book "The Road to Wisdom" that challenge how we think about truth, trust, and what it means to be truly wise.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when a high school government teacher becomes America's most trusted voice on democracy? Sharon McMahon transformed from classroom educator to social media sensation by explaining politics with facts, civility, and clarity. Known as "America's Government Teacher," she reveals how she accidentally became a democratic educator during the pandemic and shares insights from her book The Small and the Mighty about unsung American heroes. She discusses why working with your enemies might be democracy's secret weapon and tackles divisive topics from constitutional reform to political violence. Discover why history favors doers over critics and what it truly means to do "the next needed thing" in challenging times.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What sets remarkable individuals apart from the rest? Dive into the heart of this question with Guy Kawasaki, a trailblazer in the realms of entrepreneurship and innovation, as he talks about his newest book Think Remarkable: 9 Paths to Transform Your Life and Make a Difference.  Combining his 40 years of experience with the wisdom from 200 noteworthy individuals, including luminaries like Jane Goodall and Steve Wozniak, Guy revealed the key qualities that set remarkable individuals apart from the crowd. Through anecdotes and reflections, he highlights the importance of growth, resilience, leadership, and graciousness as foundational elements for achieving remarkable success. In this episode of The Greatness Machine, Darius is joined by Guy to talk about his experiences at Apple during the Steve Jobs era, recounting the demanding yet transformative nature of working alongside the visionary leader. The conversation transitions to the creative process and grit required to succeed in entrepreneurship, drawing parallels between the processes of writing and entrepreneurship as they relate to endurance and refinement. This episode also underscores the importance of empowering others and making a difference as the essence of greatness, encapsulating the core message of Guy's newest book Think Remarkable. Topics include:  Guy reveals what motivated him to pursue a life of wealth and success Envy as a positive force to achieve greatness and make a difference Three key traits of remarkable people: growth, grit, grace The benefits of using success to empower others and make a positive impact Finding purpose and fulfillment in work The influence of tough teachers  and bosses on one's personal growth and success Guy shares insights into the writing process of Think Remarkable And other topics… Sponsored by: Constant Contact: Try Constant Contact free for 30 days at constantcontact.com. Express VPN: Secure your online data today with ExpressVPN. Go to expressvpn.com/darius. Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/darius.  Shopify: Sign up for a $1/month trial period at shopify.com/darius.  Jerry: Save $1,300/year on car insurance with Jerry at Jerry.ai/greatness.  [DISCLAIMER: *Based on drivers who switched and saved with Jerry over the past twelve months.  Over 20% of drivers who switched with Jerry found a monthly premium of $87 or less. Not all drivers find savings.] Connect with Guy: Website: https://guykawasaki.com/ LinkedIn: https://www.linkedin.com/in/guykawasaki Twitter: https://twitter.com/GuyKawasaki Instagram: https://www.instagram.com/guykawasaki/ Book: https://www.amazon.com/Think-Remarkable-Paths-Transform-Difference/dp/139424522X  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to effective communication isn't adding more—but cutting ruthlessly? Harvard behavioral scientist Todd Rogers joins Guy to reveal the counterintuitive science behind writing that actually gets read. From his groundbreaking research on voter engagement to reducing student absenteeism, Todd has cracked the code on what makes busy people stop scrolling and start responding.In this episode, you'll discover the six evidence-based principles that can transform your emails, presentations, and any written communication. Todd shares surprising findings from randomized experiments—like how deleting every other sentence can double donation rates, and why the most effective Obama fundraising email had just three lowercase letters as the subject line.Whether you're crafting executive briefs, marketing copy, or just trying to get your team to actually read your messages, this conversation will revolutionize how you think about writing.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can cynicism actually be killing us? Stanford psychology professor Dr. Jamil Zaki reveals the shocking truth about how our negative assumptions about humanity are destroying our health, relationships, and success. In this eye-opening conversation, Jamil explains the crucial difference between cynicism and skepticism, showing how "hopeful skepticism" can transform your life. From his groundbreaking research on empathy as a learnable skill to practical techniques for building human connection, this episode challenges everything you think you know about trusting others. Discover why some of the world's most successful leaders are empathetic, learn the science behind positive gossip, and find out how a simple shift in mindset can literally rewire your brain. Whether you're a recovering cynic or someone seeking deeper human connection, Jamil's insights from his new book "Hope for Cynics" will leave you with a radically different perspective on human nature.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What drives us to seek revenge, and why does it feel so satisfying yet leave us worse off? Guy Kawasaki sits down with James Kimmel Jr., a lawyer turned behavioral science researcher who presents a radical reinterpretation of revenge in our society. Kimmel argues that much of what we call justice-seeking is actually a dopamine-driven revenge cycle that perpetuates violence and suffering rather than solving problems.Drawing from his personal experiences as a youth and examples from history's most notorious leaders, Kimmel explores the neuroscience behind revenge addiction and introduces revolutionary concepts like the "non-justice system" - a method for breaking free from compulsive revenge-seeking behavior. His latest book, The Science of Revenge, combines legal expertise with cutting-edge brain research to reveal why forgiveness, not retaliation, is the key to healing and moving forward.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the secret to better relationships isn't fixing problems but simply making people feel understood? Clinical psychologist Caroline Fleck reveals why validation—not agreement—transforms how we connect with others. In her groundbreaking book Validation, Caroline shares the science behind why feeling seen matters more than being right. Discover the eight-step validation ladder, learn why accepting emotions leads to real change, and find out how this revolutionary approach can improve your parenting, leadership, and relationships. Plus, hear Caroline's honest confession about missing a literal tick on her daughter's back and what it taught her about judgment versus understanding.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the secret to high-performing teams isn't hiring the smartest people, but creating the right environment? Vanessa Druskat, organizational psychologist and associate professor at the University of New Hampshire, reveals how emotionally intelligent teams outperform their competition through trust, collaboration, and psychological safety.Vanessa's research identifies nine specific norms that separate top-performing teams from average ones, clustered into three powerful categories: individual focus, continuous learning, and external awareness.In this episode, Vanessa shares real-world examples from Johnson & Johnson drug development teams, the Boston Bruins, and even crisis situations involving the FBI and CIA. She explains why stacking a team with emotionally intelligent individuals doesn't guarantee emotionally intelligent behavior, and how team norms—not personality traits—drive performance.You'll discover practical diagnostic tools to assess your team's emotional intelligence, learn why diverse teams need these skills more than others, and understand how virtual teams can build the same powerful dynamics. Vanessa also tackles the Silicon Valley skepticism around "touchy-feely" team building and reveals how her book "The Emotionally Intelligent Team" offers a roadmap for transformation.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who is Paige?Paige Arnof-Fenn is a seasoned marketing strategist who specializes in helping businesses enhance their visibility in today's competitive landscape. Her clientele ranges from mid to emerging market companies with revenues between $2 million and $200 million to early-stage venture-backed startups, and even large Fortune 500 corporations. With a keen understanding of the challenges organizations face in cutting through the noise, Paige has dedicated her career to crafting strategies that elevate her clients' profiles and expedite the sales of their products and services. Her expertise lies in navigating the complexities of modern business environments, ensuring that her clients stand out and succeed in an ever-changing market.Key Takeaways00:00 Raising Visibility in Competitive Markets03:12 "Every Business is a Brand"07:06 Focus Marketing on Outcomes, Audience11:56 "Show Humanity, Not AI"_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDS* Marketing* Brand* Visibility* Profile* Products* Services* Business* Brands* Pandemic* Online presence* Customer expectation* Audience* Message* Trust* Social media* Outcomes* Commodities* Price* Real estate* Competitor* Features* Value* Experience* Connection* Humanity* Artificial intelligence* Growth mindset* Dale Carnegie* Storytelling* Brand promiseSPEAKERSPaige Arnof-Fenn, Stuart WebbStuart Webb [00:00:00]:Start dancing. Hi and welcome to It's Not Rocket Science five questions over coffee. I have got my coffee with me here. It is, in a mug which I got when I recently returned from Lanzarote which is and Paige has got her coffee with her. So I'm delighted today to be speaking with Paige on our fen. Paige is a really brilliant marketing connector, she's into into connecting, captivating, and converting those customers. So we're gonna learn a lot about how she's done that and what she's been doing in her business. And, Paige, welcome to It's Not Rocket Science, five questions over coffee.Stuart Webb [00:01:11]:Welcome to giving us your spin on the world.Paige Arnof-Fenn [00:01:14]:Thank you, Stuart. It's great to be here. Thanks for having me.Stuart Webb [00:01:18]:No problem. Now I know that, you are, you are you are interested in in these companies and and how they market. So can you tell me the sort of sort of business leaders, sort of business, work the business that you work with? What are the sort of problems that you see that they have that they are maybe maybe not quite converting at the moment?Paige Arnof-Fenn [00:01:40]:So the majority of our clients, I would describe as, mid to emerging market, kind of 2,000,000 to 200,000,000 in revenue, but we also work with companies who are early stage venture backed startups or even big Fortune 500 companies. And a lot of the common denominators, that affect all the organizations today is, you know, they're getting lost in the noise. There's just so much going on, and they want to raise their visibility and their profile so that they can sell more of their products and services faster. And they just feel like, you know, there's just a lot going on, and it's hard to get noticed today.Stuart Webb [00:02:25]:And and tell me, Paige, what are the problems that you've noticed that they have with that getting noticed? Because you're right. A lot of scale up businesses are are often struggling to break through the noise, and and sometimes sometimes it's simple steps they take. What are the sort of things that you find that that business owners you're working with, business leaders that you you speak to are struggling with and how and and what are the mistakes they're making?Paige Arnof-Fenn [00:02:50]:So you know, one, one universal problem, I think, is a lot of people feel like I'm really not a famous person. I don't run a big company that has global recognition. I'm not Taylor Swift or Serena Williams or Beyonce. You know?Stuart Webb [00:03:10]:Few of us are, Paige. Few of us are.Paige Arnof-Fenn [00:03:12]:But a lot of, you know, small business owners don't think of themselves as brands. They just think I'm running this small company. It's not that big of a deal. But the truth is everybody's a brand today. And I think if we learned anything during the pandemic, it's that if you don't exist online, you're really invisible today. And so, you know, the thing that I try encourage, people that, reach out is I really hope that I can convince you that it's important that you do brand yourself and brand your your product or service in a way that connects with your customers and clients on a on an emotional level. A brand is a promise of a consistent experience, and it you want to own real estate in your customer's brain so that every time they have a problem that your product or service that, can help them solve, that they think of you first. And if you own that real estate in their brain, you're a brand.Paige Arnof-Fenn [00:04:18]:And if you don't, you're a commodity. And commodities compete on price, and that's a really bad place to be. Because if you're competing on price and all you do is lower your price to win more business, that's not a sustainable option.Stuart Webb [00:04:33]:I think that's a brilliant message, Paige. And I must admit, one of the businesses that I was helping when it came to the pandemic, when they started the pandemic, they had unknown no online presence. They'd never thought of it. And by the end of the pandemic, they had more business coming in online than they had in their physical store. And, actually, that was one of the causes of the problems they then started to have in terms of that, as you said, that promise. Because, you know, what often you find with brands, with marketing, is that people promise one thing but can deliver something very different. And it's that experience of then failing to meet the customer expectation which actually causes so many problems. And that is a is a it becomes a business issue very quickly, doesn't it? Because people rarely understand that they have to have to live up to what they're talking about in their marketing.Paige Arnof-Fenn [00:05:22]:Absolutely. And you you really need to own a very specific, message. You can't stand for everything. You can stand for one or two things. And I think another big mistake people make is they try to be all things to all people. And theyStuart Webb [00:05:38]:All people. Yes.Paige Arnof-Fenn [00:05:40]:Million, benefits and features out there. People don't remember the features. What they wanna know is how you're gonna help them. How are you gonna help them solve their problem? So it's really important to hone in on your message, figure out what those really singular things are that really matter to your audience and reinforce those messages in everything that you do. And don't spread yourself too thin online either. If you try to be on every platform all the time with all the messages, again, it's just gonna dilute your brand. People aren't gonna, remember too much. And if you're not consistent in your message, if you try to be one thing on one platform and another thing on another platform, you're not building trust.Paige Arnof-Fenn [00:06:32]:And, you know, brands are you know, you you wanna have, unique, special, and different messages that build trust in what you're saying. And people buy brands they know, like, and trust. So make sure they can find you, that you're talking about yourself in a way that's relevant and compelling, and that it's constantly being reinforced in everything that you do. Those are the brands that succeed. And like you said, if they do it well, their business will explode.Stuart Webb [00:07:06]:I love the what you're saying, Paige. And I must admit I I I buy into it a lot of the time because so often I think business owners fail to recognize two things. One of which is, you know, they're reaching out onto 17 different social media platforms, and they've forgotten that on 16 of those social media platforms, their audience is not there, and they are just wasting their time and their effort and their money to reach out to somebody who just doesn't exist. And the other thing that I find so many small businesses do is they forget that they're trying. They should be selling outcomes. They should be selling the outcome of the because, you know, that once again, we go back to that promise. Somebody is not interested in the fact that I I often sort of talk to to people and say, when you buy a stapler, what is it you're looking for? You're not looking for metal. You're looking for us for for the fact that the paper will hold together.Stuart Webb [00:07:54]:So tell people about the paper being held together and how good it is that it does that, not the fact that it's made out of metal because that's a feature that nobody can relate to. And so often people forget that it's that outcome that they're really interested in, not the the steps to it. That's just the incidentals.Paige Arnof-Fenn [00:08:12]:Bingo. What's in it for them? How are you making their lives more convenient, simpler? You're saving them time. You're saving them money. And like you said, if you're just spinning your wheels and you're spending a lot of energy to no end, it's running you ragged, and it's not building your business.Stuart Webb [00:08:30]:Yeah. We're back to that most popular radio station on the, in the world, WII FM. What's in it for me?Paige Arnof-Fenn [00:08:37]:You got it. Bingo.Stuart Webb [00:08:40]:Paige, you must have, and I'm gonna put your, on screen now the the the website where we could come and find more information about you, which is at mavensandmoguls.com. Is there something at that website that we can all latch on to which is already valuable piece of free advice?Paige Arnof-Fenn [00:08:56]:Absolutely. I have a lot of free content. Articles, I've contributed to a lot of books. I've got videos. I've got podcasts. So if anyone that wants to learn more about branding or marketing, personal branding in a digital world, it's all there. There's no gated. You don't have to, give me, email address.Paige Arnof-Fenn [00:09:18]:There's no fee, and I think there'll be a lot of great content for people who wanna learn more.Stuart Webb [00:09:24]:And anybody who hasn't actually managed to capture that email that that that that now and we'll put this into there. We keep a record of all of the great stuff that that guests on the show come across. So if you just go to systemize.meforward free forward free hyphen stuff, I'll try and say that again only this time in English. Systemize dot me hyphen, sorry, slash free hyphen stuff. If you go to that link anyway, you'll see it in the show notes. You will be able to go straight onto a I will have a link straight to Paige's website, and you'll go straight into that in order to be able to get to that. So, Paige, we've got to know a little bit more about you as a as a person. So what is it? Was there a book, a program, a life experience, something that brought you to the point here where you became the the the the marketing mogul that you are?Paige Arnof-Fenn [00:10:15]:So, you know, I am constantly reading and trying to learn. I think having a growth mindset is so important today. There's so much out there. I I like the classics, to be honest with you. I think Dale Carnegie's How to Win Friends and Influence People is one that if you haven't read it or you haven't read it in a long time, there are a lot of great tips on human nature and great marketing tips as well. But there are a lot of current people, Seth Godin, David Meerman Scott, Guy Kawasaki, people that have been real practitioners in marketing and technology, and they don't use a lot of jargon. They're very straight shooting. They talk about their real life experiences in the trenches, the good, the bad, the ugly.Paige Arnof-Fenn [00:11:04]:And I always learn if I follow them online or read their books asStuart Webb [00:11:09]:well. Good good good attitude to have a growth mindset. I love it. So we come to the the million dollar question, Paige, the one that I know you've been asking yourself. When is he gonna ask me that really killer question? And so I'm going to say to you, what's the killer question I should have asked you? And then, obviously, once you've told me what that killer question is, you better answerPaige Arnof-Fenn [00:11:30]:it because I won't know the answer. So maybe is there a quote or, something that motivates you, that inspires you, that affects, you know, how you I love that question. Build your business. And I would say there's a quote. It was attributed to Teddy Roosevelt, but I I think it's been attributed to a lot of people. It's that people don't care how much you know until they know how much you care.Stuart Webb [00:11:54]:And I think I love that.Paige Arnof-Fenn [00:11:56]:I think it's a great quote. And I think especially in this day of artificial intelligence where people are kind of throwing a lot of things, you know, to these rope robotic machinery online, and what comes back is very generic and robotic, copy. And I think you have to remember to show your humanity to stand out today. So people are not looking for facts and figures and to be inundated with a lot of data. I think you have to find the stories that are unique, special, and different to you that make you stand out and get remembered. So, you know, I think if you remember nothing else about our talk today, just remember that showing your humanity, the good, the bad, the ugly, the things that the lessons you learned that only you can share, your origin story. What what is it about you that or how are you gonna help people in a way that they're gonna think of you first and remember you because you're a human being and you're not some AI tool that, you know, uses all the same buzzwords and keywords and copy, people aren't gonna remember that, but they will remember you if you have a great story.Stuart Webb [00:13:14]:Do you know? I think that's a really valuable and I hope a timely piece of advice. I know a lot of people today are using AI to write their blog posts. They're using AI to write their books. I came across somebody the other day who is using chat GPT to write his book for him. And he's using it in a very clever way with some very interesting prompts but at the end of the day when I read something I need to hear the writer's voice and that's when you suddenly sit there and go 'I cannot imagine' I couldn't imagine actually when I read what this this person I I won't use his name, but when he sent me what he'd written, I went, this doesn't sound like it. It doesn't sound like the way he talks, and I certainly don't buy into what he's saying because of it. You've actually got to continue to remember that marketing is about that. Once again, that's delivering on that promise that you make, isn't it? And if you fail to deliver because you have one voice in your marketing and another voice in your delivery, you fail to connect with a customer.Paige Arnof-Fenn [00:14:13]:Exactly. And you get one chance to make a great first impression, so don't blow it.Stuart Webb [00:14:18]:I love that. Paige, that is an absolutely brilliant way to stop. We're gonna stop there before we ruin it by saying anything which actually isn't nearly as brilliant as what you've just said. So, I'm just gonna put this up at the moment. Let's, let's let's let's just ask you. People, if you are interested in getting a a I send out a normally, I send out a weekly newsletter, and it just tells you who's coming up on the podcast in the coming few days. And if you'd like to get on that newsletter so you can get ready to hear some of the great interviews that we have with some brilliant people like Paige, go to systemize.me forward slash subscribe. Simple form.Stuart Webb [00:14:54]:It only asks you for two things, your name and your email address. You'll have nothing more than that. You will only get an email from me about once a week, and that that's as simple as that. So please go to systemize.meforward slash subscribe page. Thank you so much for coming on. What a brilliant piece of advice. And just remember, if you're using AI to write your marketing materials at the moment, you are missing a huge opportunity to be a brand which people connect with, which people love to trust, and that is missing out, and you're leaving money on the table. So, Paige, thank you so much for your time.Paige Arnof-Fenn [00:15:28]:Thanks, Stuart. I love chatting with you today. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Four years out of law school, and she's taking on the entire U.S. Department of Justice? Meet Cindy Cohn, the attorney who turned a Haight-Ashbury party connection into one of the most pivotal legal victories in internet history. As Executive Director of the Electronic Frontier Foundation—the world's leading digital rights organization—Cindy commands a team of 125 lawyers, technologists, and activists fighting the surveillance state daily. She spills the brutal truth about encryption backdoors threatening global security, why the "nothing to hide" argument crumbles in 2025's political reality, and how well-intentioned laws become authoritarian weapons. From tactical Signal advice to border crossing strategies, Cindy shares the security practices she actually uses while exposing how the UK's encryption demands could destroy privacy worldwide. This conversation will shatter your assumptions about online privacy and arm you with the knowledge to fight back against the surveillance state while revealing EFF's urgent mission to reclaim our digital democracy.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a recent installment of Remarkable People, Yoni Applebaum joins host Guy Kawasaki to reveal the ways in which America's declining mobility is transforming our social fabric and political landscape. Drawing from his unique background as both historian and journalist, Applebaum examines the intersection of housing policy, community dynamics, and democratic resilience, offering fresh perspectives on how to reinvigorate the American dream.Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the ancient practice of drilling holes in skulls was actually an early attempt at emotion regulation? In this fascinating episode, Guy Kawasaki sits down with psychologist and neuroscientist Ethan Kross to explore how we can master our inner voice and harness our emotions as powerful tools.Ethan directs the Emotion and Self-Control Laboratory at the University of Michigan and is the author of two groundbreaking books: Chatter and his latest work Shift. He reveals why all emotions—even the uncomfortable ones—serve as essential tools for navigating life's challenges.Discover the three categories of "shifters" that can help you regulate emotions: sensory tools (like music and touch), attention deployment strategies, and perspective-shifting techniques. Learn about distance self-talk, strategic attention deployment, and why your emotional advisory board might be your secret weapon.From ancient trepanation to modern neuroscience, from family dynamics to Silicon Valley culture, this conversation unpacks the science behind emotional regulation and provides practical tools you can use immediately.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peter Deng has led product teams at OpenAI, Instagram, Uber, Facebook, Airtable, and Oculus and helped build products used by billions—including Facebook's News Feed, the standalone Messenger app, Instagram filters, Uber Reserve, ChatGPT, and more. Currently he's investing in early-stage founders at Felicis. In this episode, Peter dives into his most valuable lessons from building and scaling some of tech's most iconic products and companies.What you'll learn:1. Peter's one‑sentence test for hiring superstars2. Why your product (probably) doesn't matter3. Why you don't need a tech breakthrough to build a huge business4. The five PM archetypes, and how to build a team of Avengers5. Counterintuitive lessons on growing products from 0 to 1, and 1 to 1006. The importance of data flywheels and workflows—Brought to you by:Paragon—Ship every SaaS integration your customers wantPragmatic Institute—Industry‑recognized product, marketing, and AI training and certificationsContentsquare—Create better digital experiences—Where to find Peter Deng:• X: https://x.com/pxd• LinkedIn: https://www.linkedin.com/in/peterxdeng/—In this episode, we cover:(00:00) Introduction to Peter Deng(05:41) AI and AGI insights(11:35) The future of education with AI(16:53) The power of language in leadership(21:01) Building iconic products(36:44) Scaling from zero to 100(41:56) Balancing short- and long-term goals(47:12) Creating a healthy tension in teams(50:02) The five archetypes of product managers(55:39) Primary and secondary archetypes(58:47) Hiring for growth mindset and autonomy(01:15:52) Effective management and communication strategies(01:19:23) Presentation advice and self-advocacy(01:25:50) Balancing craft and practicality in product management(01:30:40) The importance of empathy in design thinking(01:35:45) Career decisions and learning opportunities(01:42:05) Lessons from product failures(01:45:42) Lightning round and final thoughts—Referenced:• OpenAI: https://openai.com/• Artificial general intelligence (AGI): https://en.wikipedia.org/wiki/Artificial_general_intelligence• Head of ChatGPT answers philosophical questions about AI at SXSW 2024 with SignalFire's Josh Constine: https://www.youtube.com/watch?v=mgbgI0R6XCw• Professors Are Using A.I., Too. Now What?: https://www.npr.org/2025/05/21/1252663599/kashmir-hill-ai#:~:text=Now%20What• Herbert H. Clark: https://web.stanford.edu/~clark/• Russian speakers get the blues: https://www.newscientist.com/article/dn11759-russian-speakers-get-the-blues/• Ilya Sutskever (OpenAI Chief Scientist)—Building AGI, Alignment, Future Models, Spies, Microsoft, Taiwan, & Enlightenment: https://www.dwarkesh.com/p/ilya-sutskever• Anthropic's CPO on what comes next | Mike Krieger (co-founder of Instagram): https://www.lennysnewsletter.com/p/anthropics-cpo-heres-what-comes-next• Kevin Systrom on LinkedIn: https://www.linkedin.com/in/kevinsystrom/• Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf | Varun Mohan (co-founder and CEO): https://www.lennysnewsletter.com/p/the-untold-story-of-windsurf-varun-mohan• Microsoft CPO: If you aren't prototyping with AI, you're doing it wrong | Aparna Chennapragada: https://www.lennysnewsletter.com/p/microsoft-cpo-on-ai• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Granola: https://www.granola.ai/• Inside Bolt: From near-death to ~$40m ARR in 5 months—one of the fastest-growing products in history | Eric Simons (founder and CEO of StackBlitz): https://www.lennysnewsletter.com/p/inside-bolt-eric-simons• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• Fidji Simo on LinkedIn: https://www.linkedin.com/in/fidjisimo/• Airtable: https://www.airtable.com/• George Lee on LinkedIn: https://www.linkedin.com/in/geolee/• Andrew Chen on LinkedIn: https://www.linkedin.com/in/andrewchen/• Lauryn Motamedi on LinkedIn: https://www.linkedin.com/in/laurynmotamedi/• Twilio: https://www.twilio.com/• Nick Turley on LinkedIn: https://www.linkedin.com/in/nicholasturley/• Ian Silber on LinkedIn: https://www.linkedin.com/in/iansilber/• Thomas Dimson on LinkedIn: https://www.linkedin.com/in/thomasdimson/• Joey Flynn on LinkedIn: https://www.linkedin.com/in/joey-flynn-8291586b/• Ryan O'Rourke's website: https://www.rourkery.com/• Joanne Jang on LinkedIn: https://www.linkedin.com/in/jangjoanne/• Behind the founder: Marc Benioff: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff• Jill Hazelbaker on LinkedIn: https://www.linkedin.com/in/jill-hazelbaker-3aa32422/• Guy Kawasaki's website: https://guykawasaki.com/• Eric Antonow on LinkedIn: https://www.linkedin.com/in/antonow/• Sachin Kansal on LinkedIn: https://www.linkedin.com/in/sachinkansal/• IDEO design thinking: https://designthinking.ideo.com/• The 7 Steps of the Design Thinking Process: https://www.ideou.com/blogs/inspiration/design-thinking-process• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Jeff Bezos's quote: https://news.ycombinator.com/item?id=27778175• Friendster: https://en.wikipedia.org/wiki/Friendster• Myspace: https://en.wikipedia.org/wiki/Myspace• How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn): https://www.lennysnewsletter.com/p/how-linkedin-became-interesting-tomer-cohen• “Smile” by Jay-Z: https://www.youtube.com/watch?v=SSumXG5_rs8&list=RDSSumXG5_rs8&start_radio=1• The Wire on HBO: https://www.hbo.com/the-wire• Felicis: https://www.felicis.com/—Recommended books:• Sapiens: A Brief History of Humankind: https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316095• The Design of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654• The Silk Roads: A New History of the World: https://www.amazon.com/Silk-Roads-New-History-World/dp/1101912375—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

What can your Google searches reveal about your personality? In this episode of Remarkable People, Guy Kawasaki explores the fascinating world of psychological targeting with Sandra Matz, Professor at Columbia Business School. Matz shares eye-opening insights about how our digital footprints expose our deepest behaviors. She reveals how companies predict our personality through social media posts, explains the surprising link between language and emotional states, and discusses why data privacy isn't just about personal convenience—it's about protecting ourselves in an uncertain future. Whether you're concerned about data security or curious about what your online behavior reveals about you, this episode provides essential insights for navigating our increasingly digital world.Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder why you choose an orange over an apple, or why your grandmother's feedback hits differently than a stranger's opinion? Meet Emily Falk, pioneering neuroscientist and author of What We Value, who reveals how we can transform our relationship with daily decisions by thinking like scientists about our own minds. Emily breaks down three brain systems that drive every choice we make: our value system (the final decision maker), our self-relevance system (what's "me" vs "not me"), and our social-relevance system (understanding what others think and feel). She shares personal stories about optimizing time with her 100-year-old grandmother and why her son preferred a handwritten certificate over money as a reward. We explore how social media influencers actually rewire our brain's reward calculations, why stories work better than facts for changing behavior, and how understanding these systems opens pathways to more purposeful choices and stronger influence with others.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Anthony Fauci, the physician-scientist who helped steer America through its greatest public health challenges, joins Guy Kawasaki for an illuminating conversation on Remarkable People. From his early days combating the AIDS epidemic to leading the nation's COVID-19 response across seven presidential administrations, Dr. Fauci takes us behind the scenes of the most pivotal moments in modern public health. He shares untold stories about developing breakthrough vaccines, standing firm in the face of political pressure, and maintaining scientific integrity during times of crisis. With characteristic candor, Dr. Fauci reflects on his legacy as the former director of the National Institute of Allergy and Infectious Diseases and offers vital insights about preparing for future global health challenges.Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when two friends decide to learn about successful acquisitions and accidentally create one of the world's most popular business podcasts? Meet Ben Gilbert, co-founder and co-host of Acquired, the show that transforms company histories into captivating 4-hour audio experiences.With millions of listeners worldwide, Acquired has become the Harvard Business School case study of the podcasting world. In this episode, discover the intensive research process behind each episode (totaling 300 hours of work), why being contrarian AND right matters in business, and how two people can become temporary experts on everything from semiconductors to luxury handbags. Ben also reveals what it takes to build an audience through pure word-of-mouth growth over a decade.Whether you're an entrepreneur, podcaster, or simply fascinated by great companies, this conversation will change how you think about storytelling, business strategy, and the power of deep research.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brand Evangelism, Innovation, and Resilience with Guy KawasakiEpisode Description:Join us on this captivating episode of Braving Business as we delve into the mind of marketing maven and innovation evangelist, Guy Kawasaki. With a storied career that spans pioneering roles at Apple, a transformative tenure at Canva, and influential writings, Guy's insights are a treasure trove for business professionals seeking to navigate the turbulent waters of entrepreneurship.In this episode, Guy shares his journey from helping launch the iconic Macintosh computer in 1984 to his current role as Chief Evangelist at Canva. Discover how he popularized the term "evangelist," not just as a title but as a powerful marketing philosophy that has influenced countless industries.We explore Guy's valuable lessons from Kodak's failure to adapt, drawing parallels to modern business challenges and the importance of staying ahead of the curve. Guy also shares personal anecdotes, including the profound impact Steve Jobs had on his career and the whimsical fantasy of being mistaken for Jackie Chan.Key topics include:- Evangelism marketing and its role in modern business- Lessons from Kodak's downfall and adapting to technological shifts- Insights from working with Steve Jobs and the creation of the famed 1984 Apple ad- Personal reflections and humor from Guy's illustrious careerListeners will walk away with actionable strategies to incorporate evangelism marketing into their business models, tips on resilience and adaptability in the face of industry disruption, and inspiration from Guy's unique life experiences.Whether you're an entrepreneur, executive, or investor, this episode offers a blend of wisdom, humor, and practical advice that can transform your approach to business challenges. Tune in for an engaging conversation that promises to inspire and inform.Connect with Guy Kawasaki:Website: guykawasaki.com/Website: remarkablepeople.comLinkedIn: linkedin.com/in/guykawasakiContact us:www.BravingBusiness.com - Co-Hosted by Tal Zlotnitsky & PJ Benoit

Can menstruation and menopause policies reshape democracy? Find out in this electrifying conversation with Jennifer Weiss-Wolf, the powerhouse behind the "menstrual equity" movement and Executive Director of the Burnbaum Women's Leadership Center at NYU Law. She reveals how periods became political, why women's bodily autonomy connects directly to democratic participation, and what's next in the fight for gender equity. In this unflinching discussion, Jennifer shares her vision for a more equitable future, her fearless approach to activism, and why singing rock songs might be her backup career if the whole legal-activist thing doesn't work out.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wondered how small psychological shifts can create massive life changes? Stanford psychology professor Greg Walton reveals the science behind "wise interventions" - evidence-based strategies that tackle psychological barriers and transform educational outcomes. Through fascinating research and compelling stories, Walton explains how feeling like you don't belong, approaching challenges with fixed thinking, and other psychological barriers can trigger downward spirals—and how these same barriers can be overcome with targeted interventions. From why changing "I write" to "I am a writer" creates deeper identity, to the surprising impact of acknowledging differences, Walton shares insights from his groundbreaking book, "Ordinary Magic: The Science of How We Can Achieve Big Change with Small Acts." Discover powerful techniques that help students thrive, marriages endure, and communities heal through the extraordinary power of ordinary psychological shifts.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Could your questions be holding you back? Drawing from decades of experience as an educational innovator and organizational leader, Jeff Wetzler, author of Ask, reveals why most of us ask poor questions and how mastering the art of inquiry can dramatically improve our decision-making, relationships, and leadership. He shares his proven five-step ASK approach—Choose Curiosity, Make it Safe, Pose Quality Questions, Listen to Learn, and Reflect and Reconnect—offering practical techniques anyone can use to uncover hidden insights and drive meaningful change. From challenging our ingrained assumptions to creating psychological safety that invites honesty, Jeff demonstrates how asking better questions can lead to breakthrough thinking in both personal and professional contexts.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can AI and spirituality coexist? Deepak Chopra, world-renowned pioneer in integrative medicine and personal transformation, challenges our perceptions by embracing artificial intelligence as a spiritual tool. In this mind-expanding conversation, Chopra reveals why he believes AI represents "the most powerful technology for expanding awareness in every area" and how it's revolutionizing our path to enlightenment. Discover how his own AI creation "Deepak Chopra.ai" serves as a digital guru, why the traditional role of spiritual teachers may be evolving, and how technology can help us answer life's deepest questions: Who am I? What do I want? What is my purpose? What am I grateful for? Don't miss Chopra's profound insight that "not knowing is the highest knowing" - a gateway to infinite creativity, and don't forget to read his new book, Digital Dharma. ---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is the tech industry rotting from the inside out? Ed Zitron thinks so. As a PR expert, media critic, and outspoken tech industry commentator, Zitron pulls no punches discussing what he calls the "ROT economy" - where growth at all costs has replaced innovation and customer value. In this brutally honest conversation with Guy Kawasaki, Zitron dissects OpenAI's unsustainable business model, critiques tech billionaires' empty pursuit of wealth at the expense of happiness, and challenges the AI hype cycle. From questioning Blue Origin's all-women space flight to explaining why he refuses clients like Meta and Microsoft, Zitron offers a refreshing counterpoint to Silicon Valley groupthink while advocating for a tech industry that prioritizes workers and customers over shareholder returns.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is there such a thing as a sustainable competitive advantage anymore? Step into the strategic mind of Rita McGrath, one of the foremost thinkers in innovation and strategy. In this eye-opening conversation, the Columbia Business School professor challenges conventional thinking about market disruption, inflection points, and how organizations can stay agile in rapidly changing environments. From dissecting the true story behind Kodak's downfall to examining what makes companies like Apple thrive, Rita reveals how business leaders can anticipate change before it's too late. Discover why focusing solely on your competition might be your biggest strategic mistake and why understanding your "arena" rather than your market could be the key to future success.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can design shape not just how things look, but how we see the world? Debbie Millman, host of the legendary "Design Matters" podcast and chair of the Masters in Branding program at the School of Visual Arts, answers this question and more in this captivating conversation. From her childhood drawings predicting her future career to her insights on what makes brands truly connect with audiences, Millman shares wisdom cultivated over decades in the field. She explores why so many companies fail at design despite its proven value, discusses the evolution of her all-black wardrobe, and reveals how her podcast journey began by paying for airtime at a fledgling internet radio network. Discover why branding is "a profound manifestation of the human spirit" and why anything worthwhile takes time.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's episode of The CLS Experience, we have a very exclusive treat. He's not just any expert; he's the trailblazer who defined what it means to be a brand evangelist, starting in the 1980s at Apple's Macintosh Division and later, magnifying his impact as Apple's chief evangelist in the mid-1990s, just to name a few. Fast forward to today, he's at the helm of Canva, an AI-powered graphic design behemoth that boasts over 170 million users and is generating a staggering $1.7 billion in revenue, No big deal. Canva stands tall on Fast Company's list of the World's Most Innovative Companies of 2023 and graces TIME's Most Influential Companies List for 2023, BIG facts. He also has a dynamic thought provoking podcast called Remarkable people where he dives deep below the surface, REAL deep. Throughout a career spanning four decades, he has left his undeniable mark on giants like Google, Mercedes-Benz, and Wikipedia, AND he's a dynamic speaker and New York Times bestselling author. Whether it's about leading the charge in Silicon Valley, penning the playbook on innovation, or teaching us the art of the start, he's been a guiding light in navigating the complexities of creativity and success. He's just a juggernaut in all facets of life and a terrific husband and father. Please welcome the impressive, highly influential, multifaceted, handsome and abundant, Guy Kawasaki.   5:42 - Aligning Yourself With Something Great  7:45 - Exploring AI and Passion in Work 17:48 - The Power of Growth and Grit 35:44 - The Art of The Interview and Good QuestionsCheck out Guy's Podcast Here: https://guykawasaki.com/remarkable-people/Grab a copy of Guy's latest book here: https://guykawasaki.com/books/think-remarkable/To join our community click here.➤ To connect with Guy Kawasaki follow Guy on Instagram➤ Order a copy of my new book The Reinvention Formula today! ➤ Join our CLS texting community for free daily inspiration and business strategies to elevate your day, text (917) 634-3796To follow The CLS Experience and connect with Craig on Social Media:➤ INSTAGRAM➤ FACEBOOK➤ TIKTOK➤ YOUTUBE➤ WEBSITE➤ LINKEDIN➤ X

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