Naked Business

The everlasting debate about SEO is that, does it make a difference with the way the internet is working. Do you really have control to make a difference in how your content shows up unless you have a super crazy budget and a team of stealth ninjas behind you? Great question. Today’s guest is Jason […]

This unfortunately is a common thing when it comes to growing a business. You start out with a ton of time, energy, and drive. You provide amazing work and you get more clients. Then you max out your time. So you bring on someone else (most times quickly) and they don’t provide the same level […]

In this episode, I’m going to share my process for selecting guests for my podcast. Also give you tips on what you can do to ensure a smooth transition from interest to booking. We also talk about a cool tool called “Rabbit Loader” Find more tools at https://www.bluecowmarketing.ca/tools

If you’ve been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV’s decision was sexist. This is a huge movement and a few Canadian brands have jumped on board for support. I felt it was worth talking […]

In this episode, I share a story about taking my son to the fair and how that experience has a lot of lessons parallel to running your business. Also the importance of doing something you’re still passionate about. This episode is sponsored by: EWebinar – Learn more at https://www.bluecowmarketing.ca/ewebinar Want to see the tools we […]

For most business owners you have the basic google analytics on your website so you can see how many people have come to your site and what pages they have visited. You’re only scratching the surface of what this can do for you. The key is how you plan and set it up. Chris Mercer […]

I find that many business owners who are beginning advertising online focus on building the ad for the platform and then think about what they can promote vs what they need to promote and how will that fit on the platform. Links Mentioned In The Show https://www.bluecowmarketing.ca/tools/ https://www.bluecowmarketing.ca/ewebinar

Today’s guest is Tyler Hayden, he is a professional speaker, coach, and trainer who has self-published 26 books in 26 years. He is here to share his experience and tips on how you can leverage the power of self-publishing to grow your business and brand. Learn more from him at https://www.tylerhayden.com Learn more about eWebinar […]

The overwhelm small business owners face when it comes to creating content for their business on social media is a real struggle. We are going to explain in the next 33 minutes that it doesn’t have to be that way. Hannah Acosta from Ugly Mug Marketing is here to break down what you really need […]

Trust plays a major role in how your prospects see your brand and business. It’s very easy to lose trust in your market by doing little things you probably aren’t aware are hurting you. In this episode, we dive into what you can do to build trust and a stronger relationship with your audience. This […]

Erika Zeigyte is the founder of Prosana, a consulting and recruitment firm that helps marketing and e-commerce brands find remote team members as well as build foundational systems for their business. https://theprosana.com/ https://www.linkedin.com/in/erika-zeigyte-7a9446122/  

eWebinar Cofounder and CEO, Melissa Kwan, has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, she has learned how to build companies with very few resources — […]

Mark is a serial entrepreneur and lover of marketing, developer of thought leadership brands and founder of Content Callout, the B2B content marketing agency. He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world). Mark is an expert […]

What is SEO and how do you start to understand all the pieces that go along with it. In this episode I speak with Brandon Leibowitz an SEO expert who breaks down what you need to know about SEO. Brandon Leibowitz runs and operate SEO Optimizers since 2007. We are a digital marketing company that […]

In this episode, I speak with Scott Moran, Co-founder of SamCart. We discuss the proper way to approach digital products in your business and what’s holding you back from growing your bottom line without them. Get a demo of SamCart Here : https://shaunwhynacht.com/recommends/samcart-demo/ Check out CreatorU: https://shaunwhynacht.com/recommends/samcart-creatoru/ =================== This podcast is sponsored by eWebinar | […]

Last week I helped a client set up and launch their virtual event. The results of the email nurture were interesting to me and I want to share them with you in this episode.

In today’s episode, there are 3 things that I come up against weekly that are pet peeves. You may either know of some of these, or you do some of these in your business.

About my guest: Meera is an email marketing strategist and 3X Amazon Best-selling Author of the books The One Hour Content Plan, The Blog Startup & But I'm not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 […]

Do you really know what the first footstep your prospects need to make to begin your sales journey? Many don’t and that’s where one of the biggest improvements in your business can come from.

Consistency is key to everything you do in life. Buy why don’t we do that with our content? We should. Our guest has taken this to a new level with emails. He sends out an email every single day to his list. https://www.andrewbryder.com

Money drives a lot of business decisions (both good and bad). That relationship and understanding of your money is key to your growth and success. Wendy Brookhouse, founder of Black Star Wealth and creator of The Total Wealth Accelerator breaks down this money topic today and shares how she has streamlined her business model with […]

There is not excuse these days for not understanding what your audience wants. Today’s guest is Mike Maynard, founder of NapierB2B. Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great […]

As a Canadian, a citizen, a business owner and as a father; the current events happening in the world bring with it a lot of head shaking moments, times of disbelief and also opportunity for change. I did this episode as a way to express what I was feeling about everything that we have been experiencing. […]

Episode 7 - Bringing Back Photographic Relevance I’m originally from Yorkshire in England and moved to Nova Scotia in 2007 with my husband, instantly falling in love with the place. We have two beautiful daughters and two crazy dogs (Charlie and Blue). I’m fortunate to have had various careers in my life starting when I […]

PODCAST - 2019 Christmas Marketing Special This annual tradition of ours marks our 5th year of putting together a show like this. We want to know what questions our audience has related to marketing their business. We put out the call and thank you to Peg Beaton Sylvia Henheffer Wendy Brookhouse Wanda Beattie Ruth Ann […]

Episode 6 - The Estate Of Your Life There are many things in life that you will experience, but it’s said the only things that are certain are “Death & Taxes”. This episode we speak with Barb MacKay, Co-founder of planmyestate.ca a service helping Canadian organize the most important aspects of their life into the […]

Episode 5 - The Power Of Gratitude   In this episode, I spoke with Steve Foren, the Grateful CEO of Gratitude At Work. We are in a society of complacency at work, unhappiness in what we have and ungrateful actions. Steve has set out to teach the power of gratefulness and the impact it can […]

Failure is something that we try really hard to avoid in business. It’s something that we feel is a bad experience for us. In fact it’s not the fact that you fail that is bad, it’s the way you react to failure that’s causing you all the issues. I want to talk to you today […]

In this episode I talk about building expectations in your life and your business. This is something you can utilize in your own business for your clients. I walked into our living room yesterday when my daughter was watching a youtube video. It was a girl giving this tour of her elaborate house. I asked […]

Believe it or not, your prospects don’t care about your awards, team photos of years in business initially. Sure it comes into play later in the customer journey. In the initial stages of the buying cycle when prospects are looking for a solution to their problem, they are not concerned about that stuff. They want […]

Business is a lot like life and when things just don’t work out you need to make a change. Just like two married people divorce due to indifferences or struggles they face and can’t overcome, you may have that same battle with clients. This episode is all about discovering your battle, identifying what the problem […]