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Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks the evolution of Influ2's platform, highlighting how it enables marketers to target specific decision-makers, build dynamic audiences, and track contact-level intent and engagement with precision. Anna explains why this shift—from account-level to person-level marketing—has been critical for delivering more relevant, measurable campaigns. Throughout the conversation, Anna emphasizes that successful ABM hinges on tight alignment between marketing and sales, long-term strategy, and a deep understanding of buyer behavior. She also discusses common pitfalls, such as over-reliance on intent data and lack of cross-team coordination. About Influ2 Influ2 is a B2B marketing platform built to bring precision and transparency to account-based marketing. Instead of targeting entire accounts, Influ2 enables marketers to reach specific decision-makers within buying committees, delivering highly personalized ads and tracking engagement at the individual level. By connecting marketing activities directly to sales outcomes, Influ2 helps teams align more effectively, optimize campaigns with real data, and drive measurable revenue impact. With Influ2, you can act on contact-level intent, reach specific buyers with ads, and make the revenue impact clear. 180+ enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware, love the Influ2 technology. About Anna Tsymbalist Anna's expertise has fueled 123% growth in ABM-generated revenue at Influ2, and contributed to a $52.5M Series B fundraising round at Shelf, alongside a year of 4x ARR growth. Anna is passionate about data-driven ABM campaigns that convert top-tier accounts. Time Stamps 00:00:17 - Guest Introduction: Anna Tsymbalist 00:04:12 - Influ2 Overview and Its Role in ABM 00:04:30 - Challenges in ABM and the Need for Precision 00:08:07 - Contact-Level Targeting vs. Account-Level Targeting 00:12:39 - Key Elements for Successful ABM Campaigns 00:15:03 - The Importance of Data and Timing in ABM 00:17:57 - Common Mistakes in ABM Campaigns 00:26:18 - Best Marketing Advice Received 00:27:13 - Advice for New Marketing Graduates Quotes "ABM is like this interesting mixture of strategic campaigns, demand gen and content, basically.” Anna Tsymbalist, Head of Account Based Marketing at Influ2. "Human behavior is at the core of any purchase. And that's what I always keep in mind that people are people and they're going to be behaving the way people behave." Anna Tsymbalist, Head of Account Based Marketing at Influ2. “ABM is not just a marketing initiative. So ABM can't be something that a couple of marketers are doing in their free time because it's just not going to work that way.” Anna Tsymbalist, Head of Account Based Marketing at Influ2 Follow Anna: Anna Tsymbalist on LinkedIn: https://www.linkedin.com/in/anna-tsymbalist Influ2 website: https://www.influ2.com/ Influ2 on LinkedIn: https://www.linkedin.com/company/influ2/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
A look at some of the funnier headlines of the past week - including a drunken passenger disrupting a murder mystery train ride in Napier, a mum whose trip to a public toilet ended in embarrassment in front of her son's football team, and a man who accidentally took control of 7000 robot vacuum cleaners.
All motorists know what it's like learning to drive - the endless attempts to parallel park, the grinding gears, the lurches and the stalls. Now one instructor reckons he's found a way to confine those teeth-clenching experiences to the past, with his virtually reality programme that can help teach you to drive without even getting into a car. Ashley Gore is already running his VR lessons in Auckland and Napier, and he's hoping to expand his virtual driving school across the country. Evie Richardson reports.
In episode 2 of Season 5, we visit with Stan Hayes and Eileen Napier of Ramstead Ranch located in Ione, WA to hear about their regenerative practices and relationships with their customers. Ramstead strives to create a pasture-based ecosystem that works with nature and honors its abundance. They raise Grassfed/Grassfinished beef and lamb, pasture-raised Berkshire pork, and pasture-raised poultry including meat chickens and turkeys and deliver direct to their customers in the Pacific Northwest via a growing number of pickup locations.This episode was funded by the USDA National Institute of Agriculture AFRI Grant #2022-68006-37269 Complexity and tradeoffs in animal agriculture sustainability: building awareness and trust between producers and consumers.The Farm Walks Podcast is collaboratively organized by Tilth Alliance and WSU Food Systems. Visit farmwalks.org to learn more.
Serhan Secman, Global Head of CLOs at Napier Park, joins The CLO Investor podcast to discuss the CLO investing business, inefficiencies in the market and the three factors that negatively effected CLO equity in 2025.
Episode Description: After gaining Aunt Murgatroyd's reluctant approval to work with Mr. Conklin, Max and Molly face their biggest coordination challenge yet: shutting down five POG servers across time simultaneously. When Conklin proposes uploading a secret virus instead, the team must weigh the mathematical probabilities of Plan A versus Plan B. As each Problem Solver races against a 30-minute timer in different historical eras, they discover even the smartest strategy can be hacked. Math Concepts: Fractions and decimals; Percent increase and comparative reasoning; Time calculations & subtraction under pressure; Unit rate and pace (distance ÷ time = speed); Remainders and fractional divisionHistory/Geography Concepts: • FAO Schwarz toy store (1998 era retail culture); • Zildjian cymbals and Ottoman-era metalworking (1623 Istanbul); Napier's Bones (early calculating tool); Colossus of Rhodes (Ancient Greece); Computer viruses and cybersecurity basics
Chris talks to Kathryn about the three story government owned apartment block standing empty in Napier, the grape harvest that is the earliest seen in more than 40 years and the Art Deco festival is on this weekend amid forecast warm weather.
Guest speaker, Brooke Napier, preached from Ephesians 3, and called us to be the light to those around us.
TWL 2026: Ep 5 - Origin Pirate MaterialWill, Brad and Fonzie go LIVE for the announcement of the Warriors' line-up to take on the Dolphins on Friday, plus a review of a dusty trial showing against Manly and the Wahs contingent in the All Stars game, and a passionate deep dive into this week's big Origin news. Join us as a paid subscriber on Substack at https://www.thiswarriorslife.com/Brought to you by the Warriors-mad legends at Kingz Container Crew
The Bondi gunman has appeared on a video link for the first time in a Sydney court. Naveed Akram is being held in custody at Goulburn supermax prison and his lawyer says he's doing as well as can be expected.15 people were killed and dozens more were injured during the shooting in mid-December which took place while a Jewish event was being held at Bondi Beach.The Federal Treasury is considering changes to Australia's tobacco excise, after previously rejecting the idea that cutting the cost of cigarettes would solve the problem of the illegal tobacco trade.Experts are pushing for a freeze to the excise, which has grown by 60 per cent since 2020 and is due to rise again next month.They say the tax's effectiveness is waning and that freezing it will allow the government to catch up to the illegal market. A state of emergency is in place for a large area north of Wellington in New Zealand due to wild weather, with tens of thousands of people without electricity across the country's North Island.Authorities say 20 vehicles are stuck in a mud slide in Taihape, and that mass evacuations are underway. Air New Zealand has cancelled flights in and out of Wellington and Napier because of strong winds, and Cook Strait ferries, which sail between the North and South Islands, are not running today.Preparations are now underway, as the weather makes its way to the South Island.
Air New Zealand chief operating officer Alex Marren after the airline cancelled flights out of Wellington, Napier and Palmerston North due to strong winds.
Our live celebration of 1000 weeks of podcasting onstage at Chicago's Annoyance Theater continues this week as Annoyance founder and directors Mick Napier and Jennifer Estlin discuss the evolution of their mentalism and closeup magic double-act. Mick and Jen share their early inspiration; a special appearance from telephone psychic Vanessa Sawyer from the Kenny Kingston Psychic Hotline; shout-out Chicago's Magic Lounge, where Napier and Estlin have played before; and how the danger of knowing too much or overthinking a thing can sometimes destroy the magic of that thing; a fantastic definition of magic; how the value of most institutions is the generations of artists who've contributed to its legacy; and a partial answer to the question “Are magicians born or made?” (Length 26:17) The post Napier And Estlin appeared first on Reduced Shakespeare Company.
Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports semi-professionals and professionals in producing high-quality video content. Anton emphasizes the importance of combining AI-generated content with user-driven editing to enhance video quality and engagement. The episode also covers common mistakes marketers make in video production and offers insights into the future of video content creation. About VideoGen Founded by Anton Koenig and David Grossman in their college dorm rooms, VideoGen has grown to over 4 million users across 190+ countries. They are backed by the world's top early-stage investors including Y Combinator and Rebel Fund. As video becomes the dominant form of communication, their mission is to democratize video creation with AI, helping millions express themselves and share ideas in the process. About Anton Koenig Anton Koenig is the co-founder and CEO of VideoGen. He previously interned at Amazon Web Services and left the UMass Amherst Computer Science program to build VideoGen full-time. He began freelancing in graphic design in middle school, which led to video editing, web design, and ultimately web development. Time Stamps 00:00:41 - Anton's Background and the Origin of VideoGen 00:04:36 - Current Features and Functionality of VideoGen 00:10:15 - VideoGen's Impact on Marketing Strategies 00:11:59 - Common Mistakes Marketers Make with Video 00:13:36 - Balancing Quality and Quantity in Video Production 00:16:22 - VideoGen's Marketing Strategy and Promotion 00:17:56 - Future of Video Creation and AI Integration Quotes "The mistakes that we see is not copywriting themselves, just totally trusting the AI to write for them." Anton Koenig, CEO at VideoGen. "The main driving force for more demand for video is that the cost to stream video is going down and that more people's devices are supporting video." Anton Koenig, CEO at VideoGen. "Creating videos is like a super important skill now and not a lot of marketers know how to do it." Anton Koenig, CEO at VideoGen. Follow Anton: Anton Koenig on LinkedIn: https://www.linkedin.com/in/antonckoenig/ VideoGen website: https://videogen.io VideoGen on LinkedIn: https://www.linkedin.com/company/videogen/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
In this episode of Energy Speaks Back, I'm joined by James Napier, founder of Notch, to talk about turning sustainability from a set of intentions into a clear, repeatable process that delivers outcomes.Many organisations are collecting more data than ever, but still struggle to convert it into decisions that people act on. James shares why the real challenge is not reporting, it is operational clarity. We explore how teams can create a single source of truth, assign ownership, and build simple workflows that keep sustainability moving every week, not just at year end.We also discuss what good looks like when sustainability, energy, finance, and procurement need to work together. From data to decisions is not just a phrase, it is the difference between activity and progress. If you are managing multiple sites, chasing suppliers, or trying to keep carbon, energy, and compliance aligned, this episode will give you practical ways to reduce friction and increase momentum.Listen in for a grounded conversation on actionable insights, accountability, and making sustainability easier to deliver at scale.
Episode Description: With the Time Radio repaired, Max and Molly learn the location of the final POG server — hiding in plain sight at the London Science Museum. Joined by Charlene and Katrina, they must use algebra, fractions, and logical patterns to narrow their search and unlock a hidden server before time runs out. But when they realize they're being followed, solving Math problems becomes more urgent than ever. Math Concepts: Circumference, radius, diameter & Pi; Dividing by fractions (flip and multiply); Algebraic expressions and variables; Lattice multiplicationHistory/Geography Concepts: History of computing & calculation; Charles Babbage & the Difference Engine; Ada Lovelace & early programming; John Napier & Napier's Bones (1617); Early calculators & mechanical computation
Make a donation to Unity Center of Norwalk“Our Thoughts are Creative Acts” Rev Nancy Napier @ Unity Center of Norwalk CT (2/1/26)http://www.youtube.com/c/UnityCenterNorwalk
Make a donation to Unity Center of NorwalkMeditation - “Our Thoughts are Creative Acts” Rev Nancy Napier @ Unity Center of Norwalk CT (2/1/26)http://www.youtube.com/c/UnityCenterNorwalk
Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate their purchasing journey without traditional barriers like content gating. The discussion highlights significant changes in B2B marketing over the past four years, particularly the advancements in AI capabilities. Katie emphasizes the importance of focusing on pipeline generation rather than traditional lead metrics and the necessity of building strong relationships with sales teams and CFOs to measure marketing success effectively. About PathFactory Providing the right content to the right individuals at the right time has become essential to enabling B2B teams to hit revenue targets. PathFactory is a content intelligence and personalization platform that enables B2B marketers to create personalized content experiences for both accounts and individual buyers. With PathFactory, go-to-market teams access the industry's deepest and most detailed content engagement analytics to track buyer and content engagement throughout the entire buyer journey. About Katie Jones Katie Jones is the EVP of Marketing and Operations at PathFactory, responsible for leading the company's marketing strategy and operational execution with a clear focus on pipeline and revenue impact. With more than eight years at PathFactory, she has built and scaled a strong marketing organization grounded in data, personalization, and buyer-centric experiences. Katie lives outside Toronto with her husband, two daughters, and their dog, Hank. Time Stamps 00:00:17 - Guest Introduction: Katie Jones from PathFactory 00:01:50 - Overview of PathFactory's Services 00:05:43 - Addressing AI Concerns: Hallucinations and Accuracy 00:12:37 - Measuring Performance and Overcoming Delays 00:15:41 - Shifting Towards B2C Marketing Strategies 00:18:50 - Future Trends: The Evolution of Websites 00:21:55 - Key Marketing Advice for Success Quotes ""You need to build a really strong relationship with your CFO. If your CFO doesn't understand the strategy and the way that you're going to market... then you're never going to be successful in your company." Katie Jones, EVP of Marketing Operations at PathFactory. "You need to really understand your product and how that drives the strategy of the company. If you don't understand your product, you can't market it." Katie Jones, EVP of Marketing Operations at PathFactory. "Understanding the product is huge in order to grow. Tools will keep changing, but the strategy in which your business is built on is the thing that will endure." Katie Jones, EVP of Marketing Operations at PathFactory. Follow Katie: Katie Jones on LinkedIn: https://www.linkedin.com/in/katie-jones-0188a12a/ PathFactory website: https://www.pathfactory.com/ PathFactory on LinkedIn: https://www.linkedin.com/company/pathfactory/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
TVC 722.3: James Bigwood, co-author of Not Just Batman's Butler: The Autobiography of Alan Napier, talks to Ed about how Alan Napier overcame a stammer when he was a child; why he likely enjoyed wearing the Batsuit on Batman when asked to do so; and Napier's various collaborations with John Houseman and Orson Welles for radio, film, and television. Not Just Batman's Butler is available through McFarlandPub.com. You can also order it by calling (800) 253-2187. Audio clips of Alan Napier heard in this segment courtesy of Jeffrey Vance.
TVC 722.2: James Bigwood, co-author of Not Just Batman's Butler: The Autobiography of Alan Napier, talks to Ed about what an eloquent writer Alan Napier was; the variety of characters that Napier played in his stage and film career; and how Napier was often cast as older men (even when he was young) because of his height. Not Just Batman's Butler is available through McFarlandPub.com. You can also order it by calling (800) 253-2187. Audio clips of Alan Napier heard in this segment courtesy of Jeffrey Vance.
TVC 722.1: From January 2016: James Bigwood joins Ed for a look at the life and career of Alan Napier (1903-1988), the British actor best known to three generations of TV viewers as Alfred the butler on Batman. Jim is co-author of Not Just Batman's Butler: The Autobiography of Alan Napier, a combination memoir, biography and filmography that is largely based on a manuscript that Napier wrote himself in 1969. Jim first learned about this manuscript in 1975, when he interviewed Napier for Films in Review. Over the ensuing years, he helped flesh out the manuscript (including the chapters on the last twenty years of Napier's life) and eventually got it published. January 2026 marks the sixtieth anniversary of the premiere of Batman. Not Just Batman's Butler is available through McFarlandPub.com. You can also order it by calling (800) 253-2187. Audio clips of Alan Napier heard in this segment courtesy of Jeffrey Vance.
the good chef joins the show to decide if your takes are hot or not! Learn more about your ad choices. Visit podcastchoices.com/adchoices
the good chef joins the show to decide if your takes are hot or not! Learn more about your ad choices. Visit podcastchoices.com/adchoices
After starting with much fanfare, Scott Robertson's tenure as All Blacks coach has come to an end after just two years. He's parted ways with New Zealand Rugby after just two years in the job, which began in 2024 against England in Dunedin. It comes following what is understood to be scathing feedback in the end of season review towards Robertson and his coaching staff. NZ Herald's Liam Napier was the one to break the news of the internal review, and he told Piney he understands the dissatisfaction was widespread among the team, not confined to one or two players. “Some of the most stinging feedback came from a number of senior players, y'know, guys that have played 100 tests, have been around a long time, experienced the highs and lows of test football,” he explained. “You can have bad years in test rugby, and you can have bad weeks, but I think this had steadily built the frustration over the two-year tenure.” LISTEN ABOVE See omnystudio.com/listener for privacy information.
In this episode, Rebecca Napier, Vice President of Finance and Administration at the University of New Mexico Health Sciences Center, shares how the institution is addressing healthcare worker shortages and expanding access across the state. She discusses innovative planning for a new medical school facility and strategies to align internal and external stakeholders for long-term impact.
Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the platform goes beyond traditional metrics to provide deep insights into user behavior. Alexandra explains the importance of understanding customer needs and the role of data-driven decision-making in acquisition, retention, and monetization strategies. She discusses the evolving role of marketing leaders, the significance of regionalization in messaging, and the impact of AI on the future of marketing. Alexandra also offers advice for aspiring marketers, emphasizing the importance of curiosity and a well-rounded understanding of various marketing disciplines. About Amplitude Amplitude is the leading AI digital analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across the platform, Product, Marketing & Growth teams can analyze, test, and optimize user experiences faster than ever, making Amplitude a best-in-class solution and a top-ranked leader in multiple categories in G2's Fall 2025 Report. About Alexandra Szynkarski Alexandra Szynkarski is a Marketing Leader based in Paris, currently leading EMEA Regional Marketing at Amplitude, the AI Analytics Platform. She specializes in go-to-market strategies, regional growth, and building high-impact programs that impact business revenue. With experience scaling B2B technology across Europe, she's passionate about helping teams turn data into better customer experiences. Time Stamps 00:00:18 - Guest Introduction: Alexandra Szynkarski 00:02:25 - The Importance of Regionalization in Marketing 00:03:12 - Overview of Amplitude's Product and Differentiation 00:08:11 - Amplitude's Application in B2B Marketing 00:11:22 - The Three Pillars: Acquisition, Retention, and Monetization 00:15:56 - Quality Demand Generation and Market Positioning 00:18:08 - Localization vs. Translation in Marketing 00:21:07 - The Future of Marketing Roles with AI Integration 00:24:48 - Advice for Aspiring Marketers Quotes "At the end of the day, it's really about trying to understand how your prospects and your customers are moving through the digital journey." Alexandra Szynkarski, Head of EMEA Regional Marketing at Amplitude. "Our job is to make sure that the sales teams are speaking to those high intent buyers when it actually matters. It's not about volume; it's very much about quality." Alexandra Szynkarski, Head of EMEA Regional Marketing at Amplitude. Follow Alexandra: Alexandra Szynkarski on LinkedIn: https://www.linkedin.com/in/alexandra-szynkarski-b1472926 Amplitude website: https://amplitude.com/ Amplitude on LinkedIn: https://www.linkedin.com/company/amplitude-analytics/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
While parts of the country experienced scorching temperatures yesterday, other areas were hit with heavy rain, thunder and lightning. Napier almost broke a near 50 year record, reaching 36 degrees. MetService's Ngaire Wotherspoon spoke to Melissa Chan-Green.
While parts of the country experienced scorching temperatures yesterday, other areas were hit with heavy rain, thunder and lightning. Napier almost broke a near 50-year record, reaching 36 degrees; New details in the Manage My Health data breach show more than 80,000 of the 125,000 patients affected by the hack are based in Northland; Kiwi-based Iranians are watching with worry as Iranian military forces continue their violent crackdown on anti-government protesters. Forough Amin who has been in New Zealand for 11 years, says she hasn't heard from her family in Iran since the phones and internet were switched off there; The owner of a new supermarket in Christchurch says sales in the first three days were more than double what they expected. Ethan Vickery and his father Shane opened Kai Co to give shoppers an alternative to the Woolworths and Foodstuffs supermarket duopoly; Scrabble boards were put to serious use as New Zealand hosted its first national women's Scrabble championship in Auckland. Twenty competitors battled for the title, with Joanne Craig finishing third after losing her final match to the eventual champion.
South Marlborough is in a restricted fire season, meaning permits are required, and Canterbury has cancelled fire permits for the weekend. Heat alerts have been issued for Whakatane, Napier, Hastings, Motueka, Blenheim and Kaikoura. Marlborough sheep and beef farmer, Richard Dawkins spoke to Melissa Chan-Green.
South Marlborough is in a restricted fire season, meaning permits are required, and Canterbury has cancelled fire permits for the weekend. Heat alerts have been issued for Whakatane, Napier, Hastings, Motueka, Blenheim and Kaikoura; Summer has been found to carry the most risk for new workers getting into construction; The enormous legacy of Sir Tim Shadbolt includes those praising his role in turning Invercargill's fortune around and his comic genius. Shadbolt died yesterday at the age of 78 in Invercargill; Just how hot is it going to get this weekend across New Zealand? A Hamilton Mum and her 8 year old daughter have found unexpected social media fame while taking a special road trip this summer.
For forty years, NATO and Soviet Naval forces patrolled the world's oceans. Retired Tornado driver and author Michael Napier joins us to discuss his latest book, Over Cold War Seas: NATO and Soviet Naval Aviation, 1949-1989, which looks at the four-decade duel for control of the world's sea lanes and the aircraft that flew above them looking for what lurked above and beneath the waves.Buy Over Cold War Seas: NATO and Soviet Naval Aviation, 1949-1989 by Michael Napier Bookshop.org affiliate links. 10% of each purchase supports the show:UK Link - https://uk.bookshop.org/a/11015/9781472865526US Link - https://bookshop.org/a/11015/9781472865526-----------------------------------------------------
Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands understand audience interests, media preferences, and influencer relationships to drive more effective marketing strategies. She highlights the importance of an audience-first approach, especially in B2B marketing, where looking beyond job titles to understand people as individuals leads to more authentic and meaningful connections. Andrea also breaks down StatSocial's marketing mix, spanning paid search, social media, and event marketing, and discusses the ongoing challenge of balancing long-term brand building with short-term lead generation. About StatSocial StatSocial is a people-based intelligence platform that delivers identity-resolved, AI-ready audience data built from public social behaviour across major platforms. Powered by StatSocial's Identity Graph and Knowledge Graph, the platform enables audience insights, influencer strategy, targeting, and exposure-based measurement. Leading brands and agencies use StatSocial to understand real audiences, improve marketing decisions, and quantify impact across paid, earned, and owned channels. Learn more at StatSocial.com About Andrea Rosi Andrea Rosi is a leading marketing and operations expert with over 10+ years experience working with Fortune 500 companies in the marcom technology space. Her background includes expertise in go-to-market strategies, product and content marketing, product management and sales. Time Stamps 00:00:18 - Guest Introduction: Andrea Rossi 00:01:46 - Overview of StatSocial's Product 00:02:18 - Understanding Audience Insights 00:06:01 - Benefits for B2B Companies 00:10:12 - Risk Aversion in B2B Marketing 00:14:19 - Balancing Data and Creativity 00:14:33 - StatSocial's Marketing Strategy 00:16:08 - Measuring Event Marketing Success 00:18:00 - Budgeting for Branding vs. Lead Gen 00:19:06 - Future of Marketing and AI Quotes "I think one of the biggest challenges in B2B is that engaging, analyzing and engaging audiences has been fairly limited to people's title." Andrea Rosi, Head of Operations and Marketing at StatSocial. "It's been a really critical gap is being able to enable clients to take an audience first approach to their influencer programs. I can't tell you how many times we've spoken to clients that previously would choose influencers based on reach and engagement metrics." Andrea Rosi, Head of Operations and Marketing at StatSocial. "It's hard to find a balance sometimes... you don't necessarily know what movement is going to go viral. So you use data to the best of your ability." Andrea Rosi, Head of Operations and Marketing at StatSocial. Follow Andrea Rosi: Andrea Rosi on LinkedIn: https://www.linkedin.com/in/andrea-rosi-343b8158/ StatSocial website: https://www.statsocial.com/ StatSocial on LinkedIn: https://www.linkedin.com/company/statsocial/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Mike and Steve reported on James Madison's decision to hire Billy Napier, LSU's recruiting class in the early national signing period, and the Saints' injury list. Guerry Smith, a Tulane beat writer for The Times-Picayune, joined Weekend Kickoff. Smith previewed the Green Wave's challenge against North Texas in the American Athletic Conference Championship Game at Yulman Stadium. He broke down the latest in Tulane's head coaching search and the Green Wave's recruiting class. The guys spoke to a WWL listener about Frank Wilson's future at LSU.
Lions beat Cowboys 44-30 to open week 14 of The NFL season, Preview of key Sunday games and a glimpse at Conference Chapionship weekend in College Football, Lightning fall at home 4-3 against Penguins, Magic back in action tonight vs Heat and the final race of the F1 season from Abu Dhabi will determine driver championship between Norris, Piastri and Verstappen...
Film and TV critic Keith Klep Napier of WeAreCritix.com chats with the Codex Prime Podcast in this week's episode! Tune in as Klep talks about his experiences moderating Comic Con panels, his film critic work, and his views on which is the better Michael Jackson album: Off the Wall or Thriller. Press record, it's time to GET IT! Recorded November 25, 2025 ---------------------------------------------------------------------------------- WeAreCritix.com ---------------------------------------------------------------------------------- Catch Codex Prime on Spotify, Apple Podcasts, or other podcast platforms. Email: CodexPrimePodcast@gmail.com SOCIAL MEDIA: Facebook: www.facebook.com/codexprime Instagram: instagram.com/codexprimepodcast/ YouTube: www.youtube.com/channel/UCbDMNJNgnM6y3WB3fA1a1HA SoundCloud: @codex-prime Victor Omoayo - Do the Film Thing Podcast: https://dothefilmthing.podbean.com/ - Do the Film Thing Linktree: https://linktr.ee/dothefilmthing - Email: dothefilmthing@gmail.com Carl Byrd - Instagram, TikTok and Mixcloud @mrbyrd1027
The coaching carousel is spinning a little faster after the news that Florida pulled the plug on the Billy Napier era. In this college football podcast episode, we take a look at some of the early candidates for the job and glance around college football for which openings might pop up next. We also harness our inner Gen Z and debate which college football relationships we're hard- and soft-launching after eight weeks of the regular season. Plus, we reveal the latest Verballer Top 12 poll and react to the ordering in the new AP Top 25. Which current team in the top 12 will get bounced by season's end? And finally, we take an advanced look at three of the biggest games in Week 9, as Ole Miss travels to Oklahoma, Iowa State is a home favorite against undefeated BYU and LSU hosts Texas A&M in Tiger Stadium on Saturday night. Timestamps:0:00 - Intro3:15 - Billy Napier Fired & Coaching Carousel News18:22 - Poll Reactions28:06 - Hard Launch / Soft Launch49:38 - Ole Miss vs Oklahoma Preview56:14 - BYU vs Iowa State Preview1:00:14 - Texas A&M vs LSU PreviewSupport the show!: https://www.patreon.com/solidverbalSee omnystudio.com/listener for privacy information.
On this episode of the Cover 3 Recruiting Show, Bud Elliott brings on 247Sports Director of Scouting Andrew Ivins to talk about Billy Napier, and what's next in recruiting, what's next in the coaching carousel and what head coaches are on the hot seat and some elite QB names you should know. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Bomani Jones starts the show by reacting to a crazy week 7 of NFL action, highlights by an insane game between the New York Giants & the Denver Broncos. Later, he discusses Florida's decision to fire Billy Napier and what it could mean for college football as a whole. Finally, he reacts to Shoeni Ohtani's insane game 4 of the NLCS, Anthony Edwards' award show, & listens to a few listener voicemails. 00:45 - Week 7 NFL reaction 20:30 - Bill Napier gets Fired 41:10 - Shoeni Ohtani vs. Barry Bonds Learn more about your ad choices. Visit megaphone.fm/adchoices
College Football week 8 reactions are here as Saturday was explosive. Florida has fired Billy Napier after Florida’s season came off the rails. Where will the Gators turn? LSU vs Vanderbilt saw the Commodores get another huge win while Tennessee vs Alabama featured Kalen DeBoer and the Tide continuing to roll. The week 9 edition of the AP Poll dropped tonight as we get updated rankings. Where is Indiana? Is Miami still top 10? Ohio State, UGA, and Alabama were also winners this weekend. Do we still see Texas in the top 20? Hugh Freeze is facing considerable heat at Auburn as speculation about the hot seat has ramped up. The same could be said for Mike Norvell at FSU and Brian Kelly at LSU. All that plus early best bets on the Ramen Noodle Express.See omnystudio.com/listener for privacy information.
This is a free preview of a paid episode. To hear more, visit www.splitzoneduo.comSUBSCRIBER SPECIAL: More than a year after he first looked doomed to be fired, Billy Napier finally got the axe in Gainesville. After a day of making phone calls on this, Richard talks with Alex about the Gators' big move:* Napier had a solid plan for this job. Why didn't it work?* DJ Lagway's 2025 season is a tale of how a head coach can get himself into REAL trouble with this one simple trick* Florida AD Scott Stricklin has now missed on two head coach hires. Most SEC athletic directors don't get a third attempt and would now be marginalized. But that might not happen here, for reasons Richard explains* The Gators have had four disappointing (or just bad) head coaches in a row. Is this job still as good as it used to be? Yes, actually* Jimmy Sexton's manipulation of the national spotlight this weekend was a sight to behold. Sometimes you have to tip your caps to the greats* An early trip through some names that you'll see connected to the GatorsThis is a subscriber episode. You can join for $10 a month at www.splitzoneduo.com/subscribe, or get a month free by signing up for the full year. If you subscribe, you'll get lots more episodes from us (in season, subscribers often get four podcasts per week, rather than two) as well as Q&A opportunities and all of our coaching carousel shows.Producer: Anthony Vito
The Cover 3 crew has you covered with an instant reaction to the Florida Gators Firing Billy Napier. Who are their top candidates? Is this the right move? The boys discuss it all. Cover 3 is available on Apple Podcasts, Spotify and wherever else you listen to podcasts. Visit the betting arena on CBSSports.com for all the latest in sportsbook reviews and sportsbook promos for betting on college football. Watch Cover 3 on YouTube: https://www.youtube.com/cover3 Follow our hosts on Twitter: @Chip_Patterson, @TomFornelli, @DannyKanell, @BudElliott3 For more college football coverage from CBS Sports, visit https://www.cbssports.com/college-football/ To hear more from the CBS Sports Podcast Network, visit https://www.cbssports.com/podcasts/ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
We react to the braking news that Florida has fired head coach Billy Napier. Learn more about your ad choices. Visit megaphone.fm/adchoices
Stugotz, Izzy, Mikey A and Taylor react to the big news around Billy...Napier. Also, a friend is making a major change in his life. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
Stugotz, Izzy, Mikey A and Taylor react to the big news around Billy...Napier. Also, a friend is making a major change in his life. Learn more about your ad choices. Visit megaphone.fm/adchoices
It's another Coca Friday, but on a Thursday! We get started talking about Vladdy Jr. not being able to complete his cycle. Should Albert Pujols take the Baltimore job over the Angels? Will Florida fire Billy Napier now? Is Mike McDaniel gone? Will the Jets rush Aaron Glenn? The NBA is back next week and load management can be at an all-time high! Learn more about your ad choices. Visit podcastchoices.com/adchoices
It's another Coca Friday, but on a Thursday! We get started talking about Vladdy Jr. not being able to complete his cycle. Should Albert Pujols take the Baltimore job over the Angels? Will Florida fire Billy Napier now? Is Mike McDaniel gone? Will the Jets rush Aaron Glenn? The NBA is back next week and load management can be at an all-time high! Learn more about your ad choices. Visit podcastchoices.com/adchoices